100-101 Digital Marketing Associate Study Guide 2022

Recommendations

Info

Meta Certified Digital Marketing Associate study guide20Getting started with Ads Manager0102Make sure you have a Facebook Page. Once you create a Page,you’ll automatically have a Ads Manager account.Once inside Ads Manager, access the ad account settings tab toconfirm account information, such as:• Currency• Time zone• Spend limit• Form of paymentTo start running ads, complete these steps:010203Go to your Ads Manager and take a look at your automatically assigned accountID number, currency and time zone. You may change your currency and time zone,but doing so will create a new Ads Manager account.Under Business Info, select advertising purpose, business name and businessaddress. This information is for legal purposes, as there may be restrictions oncertain types of advertising in your region.Set up your payment method and set an account spending limit.Campaign structureIn Ads Manager, campaign structure consists of three levels:01Campaign02Ad setCampaignBuyingtypeObjective03 AdThe next chart providesAd setPlacement Audience Optimizationand deliveryBudgetSchedulingan overview of the specificcampaign elements youcontrol at each level.AdFormatsCreativeNOTE: The campaign levels and their elements may be available outside of thesequence represented in the chart. However, the sequence represented is meantto help you understand how everything is pieced together.
Meta Certified Digital Marketing Associate study guide 21Key takeaways• Meta ads help businesses reach new customers and appear with a Sponsored label.• Boost a Page post, promote an Instagram post or create an ad from the promotebutton on your Page to advertise on Instagram and Facebook.• Use Ads Manager to create and manage coordinated campaigns.• Campaign structure consists of three levels: campaign, ad set and ads.
Page 1 and 2: AUGUST 2022 VERSIONMeta CertifiedDi
Page 3 and 4: Meta Certified Digital Marketing As
Page 19: Meta Certified Digital Marketing As

100-101 Digital Marketing Associate Study Guide 2022

Create successful ePaper yourself

Delete template?

Save as template ?