100-101 Digital Marketing Associate Study Guide 2022

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Meta Certified Digital Marketing Associate study guide 22Align your business goalto your ad objective
Meta Certified Digital Marketing Associate study guide23Match a business goal to the correct campaign objectiveAds Manager offers a variety of different campaign objectives for you to choose from.Before choosing your campaign objective, it’s important to define your business goal,so you can align that with the corresponding objective. Choosing the right objective isimportant, as it will determine how Meta decides to deliver your ads.Currently, we offer six objectives spanning three stages of the consumer journey:Awareness: These are objectives that help generate interest in a business’products or services. Increasing brand awareness is about telling people whatmakes a business valuable.Consideration: These are objectives that get people to think about a business’offerings and seek more information about them.Conversion: These are objectives that encourage people who are interested ina business to take a specific action, such as making a purchase.Customerjourney stageObjectives Goals Good for…Awareness Awareness Show your ads to people who are mostlikely to remember them.Consideration Traffic Send people to a destination, like yourwebsite, app or Facebook event.• Reach• Brand awareness• Video views• Link clicks• Landing page viewsEngagementGet more video views, post engagement,Page likes or event responses.• Messages• Video views• Post engagementLeads Collect leads for your business or brand. • Instant forms• Messages• Calls• Sign-upsConversion App promotion Find new people to install your appand continue using it.• App installs• App eventsSalesFind people likely to purchase yourproduct or service.• Conversions• Catalog sales• Messages
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100-101 Digital Marketing Associate Study Guide 2022

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