100-101 Digital Marketing Associate Study Guide 2022
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Meta Certified Digital Marketing Associate study guide
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Campaign objective screen in Ads Manager:
Disclaimer: Screen might not reflect the most current experience in Ads Manager. For illustration purposes only.
Key takeaways
• Think about your business goal when creating your ad campaign,
so that you can select the most relevant ad objective.
• There are three categories of ad objectives: Awareness,
Consideration and Conversion.
• There are six ad objectives in total: Awareness, Traffic, Engagement,
App promotions, Leads and Sales.
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