100-101 Digital Marketing Associate Study Guide 2022
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Meta Certified Digital Marketing Associate study guide
27
Key takeaways
• Identify the needs, characteristics and motivations of your business’ ideal
audience to help shape your target audience when creating an ad.
• Create Custom Audiences to reach customers who are already engaged
with your business.
• Use lookalike audiences to reach people who are similar to your current customers.