100-101 Digital Marketing Associate Study Guide 2022

Meta Certified Digital Marketing Associate study guide
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Why are my ads not reaching a larger audience?
There are several reasons why your ads might have low reach:
• Your ad set budget is too low. (This can affect estimated
daily reach and overall ad results.)
• Your audience is too small/narrow.
• You’ve misjudged your audience.
Your ads estimated daily results can change based on the campaign objective selected.
Ad placement
• When you create an ad in Ads Manager, you can choose how you want it to appear across
Facebook, Messenger, Instagram and Meta Audience Network. Audience Network enables
advertisers to extend their ad campaigns to a network of third-party apps.
• Meta recommends Advantage+ placements since it typically results in the most efficient
use of a budget, because it allows you to deliver ad content where it’s most likely to achieve
campaign results at the lowest possible cost at any given time.
• If you select manual placements, you can choose where an ad will appear across different
Meta technologies. Selecting several different placements will help you to reach your target
audience and maximize your budget.
• You can also use Advantage campaign budget and Advantage+ placements together. This
is the most flexible bid strategy and offers the most scale. This strategy will always bid the
amount to minimize the cost per result while maintaining your budget. This enables you to
get the most results for your budget, even if costs rise during the campaign.
• Select ad placement at the ad set level in Ads Manager.