02.08.2024 Views

100-101 Digital Marketing Associate Study Guide 2022

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Meta Certified Digital Marketing Associate study guide

31

Surface

Placement option

feeds

Stories

In-Stream videos

search

messages

in-ad article

apps and sites

Facebook Feed, Instagram feed, Facebook Marketplace,

Facebook video feeds, Facebook right column, Instagram Explore,

Instagram Shop, Messenger Inbox

Facebook Stories, Messenger Stories, Instagram Stories,

Instagram Reels, Facebook Reels

Facebook In-stream videos

Facebook search results

Messenger sponsored messages

Facebook Instant Articles

Audience Network native, banner and interstitial, Audience

Network rewarded videos, Audience Network In-stream videos

Key takeaways

• You can set a daily budget or a lifetime budget. To optimize ad spend across

your ad sets, use Advantage campaign budget.

• Ads run through Ads Manager can appear across Facebook, Messenger,

Instagram and Audience Network.

• Use estimated audience size and estimated daily results to gauge your results

and make changes if needed.

• Use tools like Advantage campaign budget and Advantage+ placements

together to ensure an ad campaign remains profitable over time.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!