100-101 Digital Marketing Associate Study Guide 2022
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Meta Certified Digital Marketing Associate study guide
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Surface
Placement option
feeds
Stories
In-Stream videos
search
messages
in-ad article
apps and sites
Facebook Feed, Instagram feed, Facebook Marketplace,
Facebook video feeds, Facebook right column, Instagram Explore,
Instagram Shop, Messenger Inbox
Facebook Stories, Messenger Stories, Instagram Stories,
Instagram Reels, Facebook Reels
Facebook In-stream videos
Facebook search results
Messenger sponsored messages
Facebook Instant Articles
Audience Network native, banner and interstitial, Audience
Network rewarded videos, Audience Network In-stream videos
Key takeaways
• You can set a daily budget or a lifetime budget. To optimize ad spend across
your ad sets, use Advantage campaign budget.
• Ads run through Ads Manager can appear across Facebook, Messenger,
Instagram and Audience Network.
• Use estimated audience size and estimated daily results to gauge your results
and make changes if needed.
• Use tools like Advantage campaign budget and Advantage+ placements
together to ensure an ad campaign remains profitable over time.