100-101 Digital Marketing Associate Study Guide 2022

Meta Certified Digital Marketing Associate study guide 38
Key takeaways
The Meta Pixel is a small
piece of code that can
be added to a business’
website to help improve
results, measure results
more accurately and build
new audiences to target
ads to.
The Conversions API is
designed to create a direct
connection between your
marketing data and the
systems, which helps
optimize ad targeting,
decreases cost per action
and measures results
across Meta technologies.
Use A/B tests to
compare campaign
variables such as
creative, audience,
placement, product
sets and delivery
optimization.