100-101 Digital Marketing Associate Study Guide 2022

Recommendations

Info

Meta Certified Digital Marketing Associate study guide40Meta Ads ManagerReporting in Ads Manager can help you determine how close a business is to reachingits advertising goals.• You can use the metrics in Ads Manager to learn what worked well and what can beimproved, which can inform future ad campaigns. You can also use the metrics inAds Manager to optimize ads while they’re running.Default metricsIn the Ads Manager dashboard, you can see each level of the campaign (campaign, ad setand ad). This is where you can view and compare the performance of past and currentcampaigns, ad sets and ads using metrics relevant to the campaign objective.Campaigns tab: Inthis tab, informationin the dashboard willbe organized by adcampaign. The dashboardwill automatically showyou a list of active andinactive campaigns, theperformance of eachcampaign and more.Ad sets tab: In thistab, information inthe dashboard will beorganized by ad set. Youcan narrow the list ofad sets shown here toa specific campaign byselecting a campaign inthe Campaigns tab.Ads tab: In this tab,information in thedashboard is organizedby ad. Informationincludes ad qualitydiagnostics.Results metricsResults metrics tell you how many people an adcampaign has reached and the results it achieved.Results:This is the number of times an ad achievedan outcome, based on the objective and addelivery optimization selected.Reach:This is the number of people who saw theads at least once. Reach is different fromimpressions, which may include multipleviews of ads by the same people.Impressions:This measures how often the ads were onscreen for the selected audience.
Meta Certified Digital Marketing Associate study guide41Cost metricsCost metrics tell you how the ad budget is being spent.Amount spent: This is the estimatedtotal spent on a campaign. For example,this column may display $0.00 for acampaign that’s in review, or $6.57 fora campaign that was recently approvedand started running. This number shouldalways be less than the budget.Cost per result: This metric is calculatedas the total amount spent divided by thenumber of results. This indicates howcost-efficiently the campaign achievedits ad objectives.To evaluate the success of a campaign, compare the metrics and goals set prior tothe campaign launch with the campaign result and cost metrics. Look for areas forimprovement within a campaign based on its results, such as the alignment of businessgoals to ad objectives, as well as budget distribution.Other ways to review performanceInsights on FacebookInsights on Facebook provide informationabout your Page’s performance, likedemographic data about your audience andhow people are responding to your posts.You can only access Page data on Insightsfrom the last two years, and demographicdata such as age, gender and location areavailable once there is data for 100 or morepeople.Instagram insightsYou can use Instagram insights to learnmore about the performance of your paidactivity. You can also view insights on theengagement of specific posts, Stories,videos, Reels and Live videos. You’ll needto be logged into your Instagram Businessor creator account on your mobile device toview ad insights.Key takeawaysTrack different metricsand results in Ads Managerat the campaign, ad setand ad level accordingto ad objectives andbusiness goals.Compare the metricsand goals set prior to acampaign launch with thecampaign result and costmetrics to evaluate thesuccess of a campaign.Look for areas forimprovement withina campaign based onits results, such as thealignment of businessgoals to ad objectives,as well as budgetdistribution.
Page 1 and 2: AUGUST 2022 VERSIONMeta CertifiedDi
Page 3 and 4: Meta Certified Digital Marketing As
Page 39: Meta Certified Digital Marketing As

100-101 Digital Marketing Associate Study Guide 2022

Create successful ePaper yourself

Delete template?

Save as template ?