02.08.2024 Views

100-101 Digital Marketing Associate Study Guide 2022

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Meta Certified Digital Marketing Associate study guide

45

13

A shoe advertiser runs a campaign for

a new product launch in September.

The 30-day campaign only reaches ten

people. What audience might explain the

low reach number?

a. Women ages 18–35 in London

who like vegan shoes

b. Women ages 18–35 in London

who like shoes

c. Women ages 18–55

d. Adults ages 18–35

14

What are two benefits of selecting

Advantage+ placements?

(Choose two)

a. They provide the ad delivery

systems with increased flexibility

to find the best results.

b. They ensure the campaign

budget will be spent evenly

across each placement.

c. They typically generate the

most efficient use of budget

and help control costs.

d. They reach more people

across Meta technologies.

15

A business wants to forecast reach for

a campaign with a specific audience and

budget. Which tool should the advertiser

use to perform this task?

a. Estimated daily results

b. Analytics

c. Attribution

d. Audience definition

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!