100-101 Digital Marketing Associate Study Guide 2022
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Meta Certified Digital Marketing Associate study guide
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13
A shoe advertiser runs a campaign for
a new product launch in September.
The 30-day campaign only reaches ten
people. What audience might explain the
low reach number?
a. Women ages 18–35 in London
who like vegan shoes
b. Women ages 18–35 in London
who like shoes
c. Women ages 18–55
d. Adults ages 18–35
14
What are two benefits of selecting
Advantage+ placements?
(Choose two)
a. They provide the ad delivery
systems with increased flexibility
to find the best results.
b. They ensure the campaign
budget will be spent evenly
across each placement.
c. They typically generate the
most efficient use of budget
and help control costs.
d. They reach more people
across Meta technologies.
15
A business wants to forecast reach for
a campaign with a specific audience and
budget. Which tool should the advertiser
use to perform this task?
a. Estimated daily results
b. Analytics
c. Attribution
d. Audience definition