100-101 Digital Marketing Associate Study Guide 2022
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Meta Certified Digital Marketing Associate study guide
7
Term
event
Instant Experience
key performance
indicator
lookalike audience
new audiences
Meta Pixel
placement
slideshow ads
targeting
Definition
A logged action that people take on your website, app or offline,
usually for capturing and measuring ad performance
A fullscreen, post-click experience that opens after someone
taps your ad on a mobile device
A measurement to evaluate the success of a campaign or ad
A group of people who are similar to an existing audience,
allowing you to direct your ad to people who “look like” your
established customers
A default targeting option that allows you to direct your ads to
people based on demographics, location, interests and behaviors
A small piece of code that you add to your website that enables
you to access our most effective advertising features
A location where you can show an ad on a website or app, such
as Feed, Instagram Stories or Messenger Inbox
Combines multiple images, text and sound to get people’s
attention and tell a story
The process of defining an audience for your ads