Made In Türkiye August 2024

August 2024
Contemporary Arab
Men’s Fashion: A blend of
tradition and modernity
The fashion scene for Arab men is a
fascinating blend of tradition and modernity,
where timeless cultural attire
meets contemporary style trends. As the
world becomes more interconnected,
Arab men’s fashion is evolving, reflecting
global influences while maintaining its
unique heritage. This article explores the
current trends shaping Arab men’s fashion,
highlighting the balance between
tradition and innovation. Page 4
Current trends in women’s
fashion: New directions in
the international market
Türkiye initiates a
far-reaching green deal
and digital transformation
program for exporters
Trade Minister Ömer Bolat expressed the aim to guide
exporting companies in the process of green and digital
transformation through a specially designed program.
The program envisages covering half of the consultancy
service expenses up to TL 10 million (nearly $305,000)
provided to the companies for a period of five years.
Speaking at the introduction meeting for the “Green
Deal Adaptation Project,” Bolat recalled that the Turkish
economy grew by 5.7% in the first quarter of this year, with
1.6 percentage points of this growth coming from foreign
trade.The minister emphasized that last year’s exports
reached $255.4 billion, the highest level in the history of
the republic, and stated that mutual trade between Türkiye
and the European Union increased to $211 billion in 2023
within the framework of the customs union arrangement.
Page 8
Trade Minister Ömer Bolat
IHKIB exporting dynamically more than ever
The rise of innovative and sustainable
fashion
In recent years, there has been a growing
emphasis on sustainability and innovation
in the fashion industry. Designers
and brands worldwide are increasingly
adopting eco-friendly practices, utilizing
sustainable materials, and promoting ethical
production methods. Page 5
IFCO Fair 2024: Pioneering
Fashion and Textile
Innovation in Istanbul
IFCO Fair is one of the significant events
in Istanbul’s fashion and textile industry,
bringing together industry professionals
and fashion enthusiasts annually.
In 2024, the fair continues to highlight
innovative designs, sustainable fashion
movements, and global collaborations.
Turkish exports to SCO
member countries up
85% in last 5 years
Turkish exports to Shanghai Cooperation
Organization (SCO) member countries have
skyrocketed, increasing 85% over the last five years,
according to an Anadolu Agency (AA) report on the
eve of the SCO meeting in Astana. Accordingly, the
exports from Türkiye to these countries surged from
a value of $14.1 billion (TL 459.3 billion) in 2019
to nearly $26.1 billion in 2023. The share of these
countries in Türkiye’s overall exports last year was
10%. Türkiye’s imports from SCO member countries
reached $106.3 billion last year, around double the
$55.6 billion total in 2019. President Recep Tayyip
Erdoğan and other officials, including Energy and
Natural Resources Minister Alparslan Bayraktar,
Treasury and Finance Minister Mehmet Şimsek,
Trade Minister Ömer Bolat, and chief advisor
on foreign policy and security to the president,
Ambassador Akif Çağatay Kılıç, are attending the
two-day summit in the capital of Kazakhstan.. Page 8
World Bank OKs $600M
for Türkiye’s quake-hit
micro-enterprises
Founded in 1978, the Istanbul Apparel Exporters’
Association (IHKIB), which has roots dating back to 1978
and serves as the organization teaching export to Turkey,
has been representing the Turkish Ready-to-Wear and
Apparel Sector most effectively for years. IHKIB aims
to maximize sectoral exports both qualitatively and
quantitatively, covering approximately 70% of the total
sector exports by its members, making it one of the most
important organizations in the sector. IHKIB adapts to
the rapid transformation process worldwide and supports
all kinds of commercial activities of its thousands of
members.
IHKIB conducts research, reporting, corporate
communication, events, organizations, training
activities, consultancy services, projects, fair services,
and publishing activities in line with the goal of making
Istanbul the fashion center and Anatolia the production
base.
Sectoral Representation:
• It develops strategies for critical areas that will advance
the sector by monitoring developments and export
statistics in the sector.
• It represents the Turkish ready-to-wear sector to state
institutions, conveys the sector’s questions and problems
to relevant authorities for supporting and developing
exports, and ensures solutions are produced by following
up on the issues conveyed.
• It conducts lobbying activities to represent the sector
on international platforms and promotes the strong
promotion of the Turkish ready-to-wear sector. Page 4
The new wave: empowerment
through women's fashion
Central role in the fashion industry
IFCO Fair is hosted at the prestigious
Istanbul Expo Center (IFM), one of Istanbul’s
premier fair venues known for
its central role in the fashion industry.
Page 3
Embracing Global Fashion:
Current Trends in
Women’s Fashion
Fashion is ever-evolving, and each season
brings new styles and trends that
captivate the world. As we look into the
current trends in women’s fashion, it’s
clear that a blend of innovation, sustainability,
and a nod to past eras define today’s
sartorial landscape. Page 3
The World Bank approved $600 million (TL 19.85 billion)
in financing to support the revival of micro-enterprises
that were destroyed or severely damaged by the
devastating earthquakes that struck southeastern Türkiye
in February last year. The Türkiye Small Industrial Estates
Reconstruction and Regional Economic Recovery Project
aims to rejuvenate economic activity in four of the 11
provinces hardest hit by the tremors. The project will fund
the seven small industrial estates (SIEs) that will host 1,600
micro enterprises engaged in crafts, goods production
and services, the bank said in a statement. Page 8
Special lipsticks for
glamorous lips
Türkiye’s economic program
yielding encouraging results
Türkiye›s economic turnaround is yielding results,
European Bank for Reconstruction and Development
(EBRD) Vice President Matteo Patrone told an
interview recently, adding that the bank aims to match
its record investment in the country this year.
Since June last year, Turkish authorities have shifted
their policymaking, adopting tighter monetary policy
and coordinated fiscal policy.
Patrone, who met with government officials, including
Treasury and Finance Minister Mehmet Şimşek during
his visit to Türkiye, said he was «very impressed»
with the economic program, the combined action of
monetary and fiscal policies, and support shown by the
business community for these policies. Page 9
Your skin is ready for
summer with Sinoz Summer
Love Series!
Fashion isn’t just about clothing; it’s a powerful
tool for self-expression and empowerment. In
today’s world, women’s fashion is undergoing
a significant transformation, reflecting broader
societal changes. Here, we explore the major
trends that are empowering women globally,
from inclusive fashion to the influence of street
style.
Inclusive Fashion
The push for inclusivity in fashion has never
been stronger. Brands are increasingly embracing
diversity, offering a wider range of sizes,
styles, and designs that cater to all body types
and cultural backgrounds.
Antalya’s tourism benefits as
market rebounds after Euro 2024

Economic Newspaper August
2 Please mention
2024
“Made in Türkiye” when writing to advertisers
Mehmet Soztutan
Editor-in-Chief
Letter From
The Editor
Staying ahead of the
competition…
As known, offering high-quality products at affordable prices with
faster and reliable delivery, Turkish firms managed to establish
themselves as the most important suppliers during a period of regional
uncertainty and turmoil.
Actually, Turkish exporters operating consistently put an emphasis
to tackle the challenges they face in integrating an innovation
strategy with planning and execution and moving at speed to stay
ahead of the competition.
Exporting is an efficient means of introducing new technologies,
both to the exporting firms in particular and to the rest of the economy,
and exports are a channel for learning and technological
advancement processes.
Export-led growth is a term used to refer to a strategy comprising
the encouragement of and support for production for exports.
The rationale lies in the conviction of many economists that trade
is the engine of growth, in the sense that it can contribute to a
more efficient allocation of resources within countries as well as
transmit growth across countries and regions. Exports and export
policies of Türkiye, in particular, are regarded as crucial growth
stimulators from this standpoint.
Opening up a country’s market to the international markets allows
a country more efficient production and allocation of resources as
the country can concentrate on the production of goods in which
it has a comparative advantage based on its factor endowments.
Thus, world trade markets allow producers and consumers of the
related countries to benefit from lower prices, higher-quality products,
more diverse supply of goods, and higher growth.
Our publications, by participating in a series of international fairs
and exhibitions, remain at the service of those businesses people
seeking to increase their share in the increasingly competitive foreign
markets.
As it is the case in the past, we aim at conveying the messages of
the Turkish exporters in efficient manner. We wish them and their
trading partners success and lucrative trade.
THOUGHT OF
THE MONTH
Always listen to experts!
They’ll tell what can’t
be done and why. Then
do it!
World Bank revises up
global growth forecast for
2024
GDP growth projected at 2.6% this year, 2.7% in 2025-26
ANKARA – The World Bank revised the global growth forecast
for this year to 2.6%, up 0.2 percentage point from its previous
projection.
The figure is foreseen to hold steady compared to last year for the
first time in three years despite heightened geopolitical tensions
and high interest rates, the bank said in its latest Global Economic
Prospects report.
The upward revision was led by continued solid growth in the US,
it stressed.
The bank forecast the gross domestic product (GDP) growth will
edge up to an average of 2.7% in 2025-26 amid modest growth in
trade and investment.
The figure is below the 3.1% average in the decade before the
pandemic or 2010-19.
“Four years after the upheavals caused by the pandemic, conflicts,
inflation, and monetary tightening, it appears that global economic
growth is steadying,” said Indermit Gill, the World Bank Group’s
chief economist and senior vice president.
The GDP in developing economies are forecast to increase 4% on
average in 2024-25 and in advanced economies to hike 1.5% this
year before rising to 1.7% next year.
Gill underlined the need for developing economies to find ways to
encourage private investment, reduce public debt, and improve
education, health, and basic infrastructure.
The report highlighted that one in four developing economies is
expected to remain poorer than it was in 2019.
The World Bank hiked its growth projection for China by 0.3
percentage point to 4.8% this year, due to stronger-than-expected
activity in early 2024, particularly exports. The world’s secondlargest
economy is projected to grow 4.1% in 2025, down 0.32 point
from the January report.
The GDP in the US is expected to increase by 2.5% this year and
1.8% next year, with upward revisions of 0.9 point and 0.1 point,
respectively.
The euro area’s GDP growth is projected to come in at 0.7% in 2024,
the same as foreseen in the previous report, and 1.4% in 2025, a
downward revision of 0.2 points.
The Turkish economy’s growth forecast was cut by 0.1 point to 3%
for 2024 and 0.3 point to 3.6% for next year.
The World Bank projected the global inflation to average at 3.5%
this year and 2.9% in 2025.
Global interest rates are likely to remain high by the standards of
recent decades -- averaging about 4% over 2025-26, roughly double
the 2000-19 average, read the report.
Responsible Editor:
Mehmet Söztutan
(mehmet.soztutan@img.com.tr)
Editors:
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Ayça Sarıoğlu
Dilara CİCA
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(ismail.cakir@img.com.tr)
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(tayfun.aydin@img.com.tr)
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(ismail.ozcelik@img.com.tr)
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2024
Continued From Page 1
The fair gathers leading brands and
designers from the sector in this hub
of fashion.
Participant numbers and
international participation
With each passing year, IFCO
Fair has grown in participants,
becoming a global event. In 2024,
the fair has reached record levels
of participation from brands and
designers. International participants
from Europe, Asia, and America
contribute to the fair›s international
impact.
Innovative Designs and Textile
Trends
IFCO Fair plays a critical role in
shaping the future of the fashion
world. The collections showcased at
the fair feature innovative materials,
advanced technology in production
methods, and artistic approaches.
Beyond fashion trends, developments
in the textile and accessory sectors
are also focal points of the fair.
Emphasis on sustainability and ethics
IFCO Fair is a significant supporter
of the sustainable fashion movement.
Collections exhibited at the fair
emphasize organic materials, recycled
textiles, and designs produced
under fair trade principles. This
approach underscores the fashion
industry›s environmental and social
responsibility.
Cultural and artistic events
In addition to fashion, IFCO
Fair hosts cultural and artistic
events. Alongside fashion shows,
art exhibitions, seminars, and
panels on fashion enrich the fair›s
program. Participants not only
discover innovative designs but also
have opportunities for knowledge
exchange and networking with
industry leaders.
Record attendance at IFCO
Last IFCO was held at Istanbul Fair
Center between February 700 and
1000, set another record with 545
exhibitors and 38,545 visitors from
159 countries. With its special event
theme “COLORING THE FUTURE”,
IFCO has attracted crowds in
a colorful and stylish designed
fairground atmosphere with B2B
meetings, special collections, Turkish
designers, exclusive brands and
fashion talks.
The fair where qualified participants
and buyers gathered
IFCO›s B2B Match Making enabled
efficient connections between
exhibitors and buyers in speed
dating mode. The matchmaking at
the fair was very convincing for the
companies. They met exhibitors
relevant to them and concluded
orders. The networking was tailored
exactly to their individual needs. The
largest group of foreign visitors came
from Canada, France, Germany,
Italy, Russia, Saudi Arabia, South
Africa, United Arab Emirates, United
Kingdom, United States.
The most comprehensive fair
IFCO hosted the fashion for
professionals and buyers; who
founded a variety of product groups
Embracing Global Fashion: Current
Trends in Women's Fashion
Global women's fashion trends are blending sustainability, retro revival, and
technology, generating a dynamic and innovative sartorial landscape.
IFCO Fair 2024: Pioneering
Fashion and Textile Innovation
in Istanbul
IFCO (ISTANBUL FASHION CONNECTION), offering
a vibrant, fashion-forward fair experience, will take place
from August 7-9, 2024, at the Istanbul Expo Center.
under one roof: Womenswear,
Menswear, Baby & Kidswear, Denim
& Activewear, Underwear & Hosiery,
Occasion wear and Bridalwear,
Leather and Shoes.
Style and innovations
THE CORE İSTANBUL; where
the heart of Turkish design beats,
received a great attention at IFCO
with 24 foremost designers and
high-quality unique ready to wear
collections. Istanbul Moda Academy /
IMA set new inspiring standards with
IMA trend area including artificial
intelligence projects. The seminers
were held on by WGSN (2025 Spring-
Summer Womens and Mens Apparel
Fashion Trends) and Academia Della
Moda (Ethical Fashion).
IFCO, strong collaborations leading
to firsts
In partnership with the Fashion
Designers Association, IFCO
achieved greater inclusivity. Seven
institutes from Fine Arts Universities
presented innovative projects at IFCO.
In collaboration with IMA, the live
photo studio PhotoLab X conducted
fashion shoots in the exclusive area
of IFCO. The latest trends in lingerie,
swimwear, and socks were showcased
in the LINEXPO section. Leading
brands of special occasion and
bridal fashion were featured in the
Fashionist section.
The new wave: empowerment
through
women’s fashion
Continued From Page 1
This shift towards inclusivity is evident in the
rise of adaptive fashion, which designs clothes
for people with disabilities, ensuring that fashion
is accessible to everyone. Major fashion
houses like Tommy Hilfiger and ASOS have
launched adaptive clothing lines, highlighting
the importance of fashion for all. This trend
promotes body positivity and self-acceptance,
empowering women to feel confident and beautiful
in their skin, regardless of societal standards.
Street Style Influence
Street style has become a major influence in
the fashion industry, breaking down the barriers
between high fashion and everyday wear.
This trend is characterized by its boldness, innovation,
and individuality. Street style allows
women to mix and match high-end pieces with
affordable finds, generating unique and personalized
looks that reflect their personality
and lifestyle. Influencers and fashion bloggers
play a crucial role in popularizing street style,
showcasing how to blend comfort with style
effortlessly. The rise of social media platforms
like Instagram and TikTok has amplified this
trend, giving women a platform to share their
fashion choices and inspire others.
A place in the sartorial landscape
Women’s fashion today is a testament to empowerment
and inclusivity. The trends of inclusive
fashion and street style are not just about
aesthetics but also about making powerful statements.
As the fashion industry continues to
evolve, it embraces and celebrates the diverse
identities of women worldwide, ensuring that
everyone has a place in the sartorial landscape.
Continued From Page 1
This article delves into the key
trends shaping the fashion
industry globally, offering a
comprehensive view of what
to expect on the runways and
streets alike.
Sustainability and Ethical
Fashion
One of the most significant
shifts in recent years has been
towards sustainability and
ethical fashion. As consumers
become more conscious of
their environmental footprint,
brands are responding with
eco-friendly materials and
production processes. Organic
cotton, recycled fabrics,
and biodegradable dyes are
becoming standard, while
upcycling and zero-waste
designs are gaining popularity.
Brands like Stella McCartney
and Patagonia lead the
way in sustainable fashion,
emphasizing transparency and
ethical practices. The focus is
not only on the materials used
but also on the treatment of
workers in the supply chain,
promoting fair wages and safe
working conditions.
Retro Revival
Fashion is cyclical, and this
season is no exception. The
retro revival trend sees the
return of styles from the
‹70s, ‹80s, and ‹90s, but with
a modern twist. From flared
jeans and oversized blazers to
neon colors and bold prints,
these nostalgic pieces are being
reimagined to fit contemporary
tastes.
Vintage shops and thrift stores
are becoming treasure troves
for fashion enthusiasts, as
mixing old with new allows
for unique and personalized
looks. High-waisted pants, puff
sleeves, and platform shoes
are just a few examples of how
vintage trends are making a
strong comeback.
Technology-Integrated
Fashion
The integration of technology
in fashion is revolutionizing
how we think about clothing.
From smart fabrics that can
monitor health to 3D-printed
garments, the possibilities are
endless. Wearable technology is
no longer limited to accessories
like smartwatches; it now
includes garments that can
change color or temperature
based on environmental
conditions.
Tech-forward brands
like Google and Levi›s
collaboration on the Jacquard
jacket, which allows wearers
to control their smartphones,
highlight the potential of this
trend. As technology continues
to advance, we can expect
even more innovative and
interactive fashion pieces in
the future.
Diverse and vibrant
The current trends in
women›s fashion reflect a
dynamic interplay between
sustainability, nostalgia, and
technology. As consumers
and designers alike push the
boundaries of what fashion
can be, the industry continues
to evolve in exciting and
unexpected ways. Whether
through eco-friendly practices,
retro-inspired designs, or
tech-integrated garments, the
future of fashion promises to
be as diverse and vibrant as the
women who wear it.

Economic Newspaper August
4 Please mention
2024
“Made in Türkiye” when writing to advertisers
Contemporary Arab Men's Fashion: A blend of tradition and modernity
Arab men's fashion seamlessly blends tradition with modernity, reflecting a rich cultural heritage while
embracing contemporary trends and sustainable practices.
Continued From Page 1
Embracing Traditional Attire
Traditional attire remains a
significant aspect of Arab men›s
fashion. The thobe (or dishdasha),
a long robe traditionally worn in
the Arabian Peninsula, continues to
be a staple. However, designers are
modernizing these garments with
new fabrics, cuts, and styles. The
thobe›s evolution includes variations
in collars, sleeves, and hemlines,
making it suitable for both formal
and casual occasions.
Traditional garments like the bisht,
a cloak often worn over the thobe
for special occasions, and the ghutra
or keffiyeh, a headscarf, also retain
their significance. These items are
now available in a variety of colors
and patterns, allowing for personal
expression while honoring cultural
heritage.
The Rise of Modern Streetwear
Streetwear is making significant
inroads into Arab men›s fashion,
especially among the younger
generation. Influenced by global
fashion capitals, streetwear in the
Arab world blends casual comfort
with a distinctive edge. Hoodies,
graphic t-shirts, and sneakers are
becoming everyday wear, often
styled with traditional elements for a
unique look.
Brands like Nike and Adidas have
gained popularity, but there is
also a growing market for local
designers who blend Western
streetwear aesthetics with Arab
culture. Labels such as Qasaed and
LA Rags are leading this movement,
producing pieces that resonate with
both cultural pride and modern
sensibilities.
Sustainable Fashion
Sustainability is becoming a key
trend in Arab men›s fashion,
mirroring a global shift towards ecofriendly
practices. There is a growing
awareness of the environmental
impact of clothing production,
leading to increased demand for
sustainable materials and ethical
manufacturing processes.
Designers are exploring organic
fabrics, recycled materials, and
traditional techniques that reduce
waste. Brands like Reemami and Kage
are at the forefront of this movement,
offering stylish yet sustainable
options for the environmentally
conscious consumer.
Remains vibrant and relevant
Arab men›s fashion today is a
dynamic interplay of tradition and
modernity. From the enduring
elegance of the thobe to the edgy
appeal of streetwear, and the rise of
sustainable practices, the fashion
landscape is rich and diverse. This
blend of old and new not only
preserves cultural heritage but also
embraces contemporary trends,
ensuring that Arab men›s fashion
remains vibrant and relevant.
The Evolution of Arab Men›s
Fashion
Arab men , s fashion is evolving by
modernizing traditional garments,
embracing global trends, and
integrating technology, determining
a vibrant and unique sartorial
identity.
Arab men›s fashion is at an exciting
crossroads, where the rich tapestry
of traditional attire intersects with
modern innovations and global
influences. This evolution is evident
in the way designers are reimagining
classic garments and incorporating
cutting-edge trends. In this article,
we delve into the latest trends in
Arab men›s fashion, showcasing how
tradition and innovation coexist.
Modernizing Traditional
Garments
Traditional Arab garments, such as
the thobe and kandura, are being
modernized to suit contemporary
tastes. Designers are experimenting
with new fabrics, such as
lightweight cottons and linens, and
incorporating subtle details like
contrasting stitching and modern
cuts. These updates make traditional
attire more versatile and comfortable
for everyday wear.
The incorporation of accessories like
the agal (a black cord used to secure
the ghutra) is also seeing modern
twists. Designers are developing
agals with different textures and
materials, adding a touch of
individuality to the traditional look.
Influence of Global Fashion Trends
Global fashion trends are making
their mark on Arab men›s fashion,
leading to a fusion of styles that
is both unique and stylish. Casual
and sportswear influences are
particularly prominent, with
items like joggers, bomber jackets,
and tailored tracksuits becoming
popular.
Western brands are widely worn, but
there is also a rise in local designers
who are blending international
trends with Arab aesthetics. Labels
like Lomar and Thawb Design are
making collections that resonate
with a modern, fashion-forward
audience, while still paying homage
to traditional roots.
Tech-Integrated Fashion
The integration of technology in
fashion is an emerging trend in
the Arab world. Smart fabrics and
wearable technology are being
incorporated into traditional
and modern garments, offering
functionality without compromising
style. From temperature-regulating
fabrics to garments with built-in
tech features, the possibilities are
expanding.
Innovations such as the «smart
thobe,» which can monitor health
metrics or change color with
temperature, are gaining interest.
These tech-integrated fashion items
highlight the innovative spirit of
Arab designers and their willingness
to embrace the future.
Dynamic and forward-looking
The evolution of Arab men›s fashion
is a testament to the region›s rich
cultural heritage and its openness to
global influences and technological
advancements. By modernizing
traditional garments, embracing
global trends, and integrating
technology, Arab men›s fashion is
carving out a unique and vibrant
identity. This fusion of tradition
and innovation ensures that the
fashion scene remains dynamic and
forward-looking.
IHKIB exporting dynamically
more than ever
Continued From Page 1
Export Development:
• It facilitates and supports members› foreign trade
transactions.
• It organizes vocational training, undergraduatepostgraduate
education, and training programs for
sector professionals to support the supply of qualified
labor force in the sector.
• It organizes events and organizations to introduce
Turkish fashion industry›s power to the world and
support the value-added export of the Turkish readyto-wear
sector.
• It implements clustering projects to strengthen the
competitive structure of companies.
• It carries out capacity-building projects to ensure the
use of national and international funds in the sector.
• Through its subsidiaries, it provides supportive
services in sustainability, digital transformation,
fashion design, testing and laboratory, fair organization,
etc., to its members.
• It organizes awareness-raising programs to enhance
the corporate capacity of companies and address the
sector›s hot agenda.
• It organizes national participation to ensure effective
participation of members in fairs that bring together
the international fashion world.
• It organizes trade and procurement delegations
to facilitate companies› meetings with buyers from
abroad.
• It acts as an examining organization in state supports
that develop exports and exporters and ensures that
companies benefit optimally from the supports.
5 th International Exhibition for Cosmetics, Beauty, Hair
Home Care, Private Label, Packaging and Ingredients
Tel: +90 212 2229060 |
2-3-4 October 2024
Istanbul Congress Center & Lutfi Kirdar & Istanbul Hilton
Taksim - Istanbul - Türkiye
www.beauty-istanbul.com
+90 533 4843030 | info@beauty-istanbul.com
1100+ Exhibitors
from 60+ Countries

5 Economic Newspaper
Please mention
“Made in Turkey” when writing to advertisers
August
2024
Current trends in women›s fashion:
New directions in the international market
The women›s fashion sector is undergoing a significant transformation with
rapidly changing trends. Let›s explore the standout fashion movements of
2024 and their impact on the international market.
Continued From Page 1
This shift is driven by a heightened
awareness of environmental issues
and a demand from consumers for
more responsible fashion choices.
Major fashion houses and
emerging designers alike are
embracing this trend. Collections
now feature materials like
organic cotton, recycled fabrics,
and biodegradable materials.
Additionally, innovations such as
digital fashion, which produces
virtual clothing for online
personas, are gaining traction.
This not only reduces waste
but also caters to a tech-savvy
audience.
Brands such as Stella McCartney
and Patagonia are leading the
way with their commitment to
sustainable fashion. They are not
only using eco-friendly materials
but also ensuring fair labor
practices throughout their supply
chains. This holistic approach to
fashion is setting a new standard
for the industry, encouraging
others to follow suit.
Nostalgia in modern fashion
Another significant trend in the
international women›s fashion
scene is the resurgence of retro
styles. The cyclical nature of
fashion means that past trends
often make a comeback, and 2024
is no exception. This year, we see a
strong influence from the 70s, 80s,
and 90s in contemporary designs.
From flared jeans and tie-dye
prints to oversized blazers and
bold neon colors, the fashion of
yesteryears is being reimagined
with a modern twist. Designers
are blending nostalgic elements
with current aesthetics, making
pieces that resonate with both
older generations and younger
consumers seeking unique,
vintage-inspired looks.
Brands like Gucci and Balenciaga
have masterfully incorporated
retro elements into their latest
collections. Gucci’s recent line
showcases 70s-inspired floral
patterns and wide-legged pants,
while Balenciaga brings back the
bold, oversized silhouettes of the
80s. These designs not only evoke
a sense of nostalgia but also offer a
fresh perspective on classic styles.
Digital Integration and Tech-
Forward Fashion
The integration of technology into
fashion continues to be a pivotal
trend. Smart fabrics, wearable
technology, and augmented
reality (AR) experiences are
transforming how consumers
interact with fashion. Brands are
leveraging these technologies
to offer more personalized and
engaging shopping experiences.
For instance, smart clothing
embedded with sensors can
monitor health metrics or
adjust temperature based on the
wearer’s environment. AR apps
allow customers to virtually
try on clothes, enhancing the
online shopping experience and
reducing the need for physical
fitting rooms. These innovations
not only enhance convenience but
also provide brands with valuable
data to tailor their offerings more
precisely to consumer preferences.
Nike and Adidas are at the
forefront of this movement. Nike’s
self-lacing shoes and Adidas’
collaboration with technology
companies to produce smart
clothing are just a few examples
of how technology is being
seamlessly integrated into fashion.
These advancements not only
push the boundaries of design
but also offer practical benefits to
consumers.
Global Influence and Cross-
Cultural Trends
Fashion has always been a global
phenomenon, and in 2024, the
cross-pollination of styles from
different cultures is more evident
than ever. Designers are drawing
inspiration from diverse cultural
heritages, blending traditional
elements with modern aesthetics
to generate unique, cross-cultural
fashion statements.
The influence of Asian fashion,
particularly from South Korea and
Japan, is notable. K-fashion and
J-fashion are gaining popularity
worldwide, characterized by their
innovative cuts, bold colors, and
eclectic styles. Similarly, African
prints and patterns are being
celebrated and incorporated into
mainstream fashion, reflecting a
growing appreciation for the rich
textile traditions of the continent.
Minimalism and Functional
Fashion
In contrast to the boldness of
retro styles and the extravagance
of digital fashion, minimalism
continues to hold a strong
presence. Functional fashion,
characterized by clean lines,
neutral colors, and practical
designs, is appealing to those who
prefer simplicity and versatility in
their wardrobe.
Scandinavian brands like COS
and Acne Studios exemplify
this trend. Their designs focus
on quality, functionality, and
timeless aesthetics, catering
to consumers who prioritize
durability and understated
elegance. This minimalist
approach is also aligned with the
broader sustainability movement,
encouraging consumers to invest
in fewer, higher-quality pieces.
Shaping the future of fashion
The women›s fashion industry in
2024 is characterized by a blend
of sustainability, nostalgia, and
technological innovation. As
brands continue to respond to the
evolving demands of consumers,
we can expect further exciting
developments on the international
fashion stage. Sustainable
practices will likely become more
standardized, retro styles will
keep inspiring new collections,
and technology will play an even
more significant role in shaping
the future of fashion. The global
exchange of cultural influences
and the enduring appeal of
minimalism will also continue to
shape the trends, ensuring that
the fashion landscape remains
dynamic and diverse.
Uludağ Apparel and
Clothing Exporters'
prosper in foreign markets
Uludağ Apparel and Clothing
Exporters› Association (UHKİB)
headquartered in Bursa, briefs on
its activities as follows:
Apparel and clothing sector
is one of the most important
industrial branches that remove
the employment burden of
our country in terms of laborintensive
structure. Our industry
is also a modern industrial sector
that does not have a negative
effect on the environment
and nature. The industry have
computer-aided production
systems that are producing in
all sizes of units, from small and
medium sized enterprises to large
manufacturing plants. Turkish
apparel and clothing industry
is thriving in the production
of high value-added, branded
products; possessing quality,
efficiency, original designs, with
strong marketing and delivery
channels. In addition, the sector
is the number one sector with
the high export performance and
the highest amount of foreign
trade surplus in our country. The
driving force of the exporting,
which started from the beginning
of the 1980s, has been our apparel
and clothing sector, which has
been cooperated with the Turkish
textile sector.
Uludağ Apparel and Clothing
Exporters Association (UHKİB)
was established in Bursa in
1986 under Uludağ Exporters›
Associations. As of 1 January
2024, UHKİB has 1.411 active
members. In 2023, the total
exports of the Association
amounted to 954 million USD.
The main countries exported by
Uludağ Apparel and Clothing
Exporters Association in
2023 are; Spain, Netherlands,
France, Germany and United
Kingdom. Our industry meets
the requirements of the European
continent, which demands the
world›s highest standards of
materials, production, quality
and health. 60,1% of our total
exports are made to EU.
UHKİB›s mission is to increase
the export performance of its
members and to contribute to
the development of bilateral
and multilateral trade relations
by assisting its members in
international commercial
activities and to ensure that
exports continue to increase in
all markets. UHKİB; fulfilling
this task assigned by laws and
regulations, carrying out many
activities in order to improve
our mutual economic relations
with our foreign trade and other
countries
Uludağ Apparel and Clothing
Exporters Association continues
to work in order to meet the
needs of textile and ready-towear
sector in terms of qualified
personnel, to follow global trends
in fashion and design, to produce
original trends, to become a
center of attraction for fashion
and design

Economic Newspaper August
8 Please mention
2024
“Made in Türkiye” when writing to advertisers
Turkish exports
to SCO member
countries up 85% in
last 5 years
Continued From Page 1
In addition to energy agreements made by the
SCO member states, which control a significant
portion of the world’s natural gas reserves, the
benefits of transportation and infrastructure
projects connecting the countries are also noteworthy.
In this context, Türkiye is participating in China’s
Belt and Road Initiative (BRI) project.
In addition, an agreement on a China-Kyrgyzstan-Uzbekistan
railway project, which is planned
to be built under the initiative, was signed
last month.
Türkiye’s recent development of political relations
with the SCO member countries, which
consist of nearly half of the world’s population,
has brought about positive commercial and economic
repercussions.
The SCO was founded in 2001 with Russia, China
and Central Asian powers and later included
India, Iran and Pakistan. Its latest addition includes
Belarus, which o formally joined the organization
to become its 10th member state. There
are two other observer states, Afghanistan and
Mongolia, and 14 dialogue partners, including
Türkiye. Before Erdoğan visited the summit, the
president had contacts with the countries members,
including his trip to Russia last September.
Last year, he also visited Kazakhstan to attend
the 10th summit of the Organization of Turkic
States (OTS) and Uzbekistan to attend the 16th
Summit of the Economic Cooperation Organization
(ECO). As part of the prominent visits at
the ministerial level, Industry and Technology
Minister Mehmet Fatih Kacır held contacts in
China in the last month of last year. Later, in
May, Türkiye’s energy and foreign ministers also
visited China and held high-level meetings.
Turkish delegation at the SCO Astana summit
has held multiple talks with other attendees and
delegations, including an inter-delegation meeting
with Russia, a trilateral Azerbaijan-Türkiye-Pakistan
meeting, a delegation meeting with
Qatar, in addition to other ministerial contacts.
Türkiye initiates a far-reaching green deal and
digital transformation program for exporters
Continued From Page 1
Noting that approximately $104 billion
of this figure stemmed from Turkish
exports and $107 billion from imports,
Bolat said, “Last year, 41% of the total
foreign trade composition on the
export side was made up of exports to
the EU, and 30% of the import side was
made up of imports from the EU.”
“From 2002 to May of this year, $267.1
billion of foreign direct investment
came to Türkiye, with $110.2 billion of
this coming from EU sources,” he added.
Bolat stated that the Green Deal
Action Plan was produced to advance
the economic integration provided by
the customs union and to establish a
road map for adapting to the possible
effects of climate change policies on
the international trade order. Furthermore,
he said that the sectors determined
under the EU’s “Carbon Border
Adjustment Mechanism” (CBAM) are
iron-steel, cement, aluminum, fertilizer,
electricity and hydrogen and textile
and clothing and that these sectors are
the most quickly and heavily affected
by the green transformation process.
Emphasizing the need for these sectors
to adapt quickly to the carbon border
regulation, Bolat said, “The share of our
exports from these six sectors in our
total exports to the EU is 49%, that is,
about half.”
Drawing attention to the importance of
providing comprehensive support for
raising awareness and producing a road
map for the process, Bolat stated that
legislative changes, such as the eco-design
rules that will come into effect within
the framework of the transition to
a circular economy, will directly affect
exports to the EU.
Bolat mentioned that regulating a digital
product passport will become a rule
for entry into the EU market and that
such practices will make company digital
transformation mandatory.
Explaining that they support exporters
with the “Responsible Program” for the
sustainability of exports as the ministry,
Bolat added: “With the ‘Green Deal
Adaptation Project’ to be implemented
under the program, our goal is to guide
our exporting companies in the green
and digital transformation process.”
“We aim to ensure their compliance
with green and digital transformation
at the corporate level and make the
sustainability of exports possible in this
context. Under the Responsible Program,
our ministry will support consultancy
service expenses incurred by our
companies up to a total of TL 10 million
at a rate of 50% for five years.”
He also provided information that there
is a preliminary assessment on the
portal accessible at “responsible.gov.tr,”
Continued From Page 1
With the approved loan, the amount of financing
provided by the World Bank for
Türkiye in 2024 has reached close to $3.7 billion,
Treasury and Finance Minister Mehmet
Şimşek said. The new SIEs will be designed
to withstand future earthquakes, other natural
disasters and the adverse effects of climate
change. They will incorporate energy
and water efficiency measures and generate
solar energy to power the micro businesses,
potentially reducing carbon emissions by an
estimated 147,030 metric tons annually.
“The World Bank is committed to supporting
Türkiye in its efforts to rebuild the earthquake-affected
communities. We know well
that the ongoing efforts from the enormous
devastation will span several years and require
considerable resources,” said Humberto
Lopez, World Bank Country Director for
Türkiye.
“This project is a continuation of our work to
restore livelihoods and economic recovery of
the affected areas.”
Approximately 15% of Türkiye’s micro, small
and medium enterprises (MSMEs) are located
in the earthquake-affected provinces,
with many based in industrial estates that
provide various facilities and services, such
as affordable operational spaces, shared resources,
infrastructure, utilities and access to
allowing companies that do not enter
the consultancy process to analyze their
current situation.
The minister also explained that the
program has three main stages, detailing
each stage.
“In phase 1, which constitutes the first
stage, the company’s current situation
analysis will be carried out within the
framework of sustainability criteria and
parameters determined on a sectoral
basis,” he noted.
“In the second stage, technical and financial
feasibility consultancy for implementing
the sustainability road map
on a project basis will be supported.
Projects prepared with technical and financial
feasibility will be directed from
the Responsible portal to the IGE Guarantee
Portal,” he added.
“In this way, our companies will be able
to convey their financing demands for
the project to be implemented through
the portal to the banking sector, and
they will be able to evaluate the credit
offers coming from banks in a competitive
environment through the portal.”
Bolat stated that in the final stage, the
monitoring and verification consultancy
of the implemented projects will be
supported, and the progress of exports
and exporters will be tracked.
Explaining that they will also support
the company’s IT and sustainability
Trade Minister Ömer Bolat
consultancy expenses of the companies
for producing corporate infrastructure,
the minister said that within this scope,
cooperation will be established with the
Public Oversight, Accounting and Auditing
Standards Authority (POA) affiliated
with the Ministry of Treasury and
Finance. Treasury and Finance Deputy
Minister Abdullah Erdem Cantimur,
for his part, stated that the POA has
been continuing its work in the fields
of financial reporting and independent
auditing since the year it was established.
Cantimur noted that the public
oversight, quality, assurance, inspection
and sanction systems established by the
authority are equivalent to those of EU
member states and have been accepted
by the European Commission.
World Bank OKs $600M for Türkiye’s quake-hit micro-enterprises
credit.
“The project addresses the overwhelming
need to restore the economic activities of
MSMEs that suffered tremendous losses in
terms of human and physical capital. It will
also provide financial support for MSMEs to
build their premises in a climate- and earthquake-resilient
manner,” said Stefka Slavova,
lead economist and one of the project
team leaders. The project follows the Post-Earthquake
MSME Recovery Project, which
financed urgent operating expenses for MS-
MEs in the earthquake-affected areas.
Last year, the World Bank announced it
would increase its exposure to Türkiye to $35
billion within three years by adding $18 billion
worth of new operations to around $17
billion in programs already in place.
“In addition, the amount of financing approved
by the World Bank so far for projects in
earthquake-affected provinces has reached
approximately $2 billion,” said Şimşek.
“This financing indicates the World Bank’s
confidence in our country and our economic
program,” he emphasized. Şimşek also stated
that the government continues to cooperate
with the World Bank on projects in the disaster
area to revive the regional industry,
which made a significant contribution to
the economy before the earthquake, and to
strengthen employment.

9 Economic Newspaper
Please mention
“Made in Turkey” when writing to advertisers
August
2024
Antalya’s tourism benefits as
market rebounds after Euro 2024
The tourism outlook of Türkiye’s
popular hub Antalya appears to
be improving amid the revival
stemming from the European
market after the Euro 2024 football
championship, according to
industry representatives.
The European market, which
slowed down during the Euros,
has picked up again and occupancy
rates have surged after a brief
downturn observed during the
championship that ran between
June 14 to July 14 and was held in
Germany.
Antalya, traditionally known for
numerous tourists coming from
Germany, still saw an increase in
arrivals, according to an Anadolu
Agency report.
The city, recognized for its sea,
sand, sun and historical attractions,
saw a 12% increase in tourist
numbers, reaching over 7.5
million by July 17 compared to the
same period last year.
Russia took the lead in tourist
numbers, followed by Germany,
the U.K. and Poland. The city,
which is expected to exceed the
target of 17 million tourists by
the end of the year aims to break
a new record with 18 million visitors.
Kaan Kavaloğlu, president of
the Mediterranean Tourism Hoteliers
and Operators Association
(AKTOB), speaking to AA noted
that they experienced a slowdown
period due to Euro 2024 after the
very busy Eid al-Adha, also known
as the Qurban Bayram holiday.
The city, indeed, was reported to
have recorded one of the busiest
Qurban Bayram holidays in recent
years, while Antalya Airport
shuttered the record in the number
of daily flights at least twice
in the recent period. Reiterating
that the championship was held in
Germany, one of the source markets,
Kavaloğlu said, “During that
period, arrivals from Germany to
our country slowed down. After
the championship, our occupancy
rates exceeded 90% as of the
second week of July. We are currently
experiencing a high season
in Antalya. The European market
has revived again.”
Moreover, he noted that they
managed to overcome the effects
of the bankruptcy of FTI, Europe’s
third-largest tour operator
based in Munich, with minimal
damage. He said that tourists with
reservations were rearranged to
come to Türkiye through other
operators and that guests who had
completed their holidays returned
to their countries without any issues.
At the same time, Kavaloğlu
emphasized the importance of expatriates
living in Europe spending
their holidays in Türkiye, expressing
optimism their number
would continue to increase.
“Our expatriates stay for a long
time, both having their holidays
and visiting their homeland. This
has a very positive impact on
tourism. By June, nearly 600,000
European Turks had preferred
Antalya. This will continue to increase,”
he explained.
“Turks living in Europe also
worked during Euro 2024. Since
the championship is over, they can
now come comfortably. We expect
1 million expatriates to vacation
in Antalya this year,” noted Kavaloğlu.
Some of the sector representatives
also appeared to rebuke
recent reverberating reports
of domestic industry seeing lower
bookings as some Turkish citizens
opted for holidays in nearby
Greek islands.
“A wrong perception is being produced.
‘No, the hotels are empty,
no, there are more staff than
guests in the hotels.’ There is no
such thing,” said Professional Hotel
Managers Association (POYD)
President Hakan Saatçioğlu.
He cited the decrease in the occupancy
of some 5%-8% but noted
that not all visitors to Antalya decide
on a hotel stay, as there are
those visiting relatives and a notable
number in real estate sales
to foreigners. Volkan Yorulmaz,
president of the Kemer Region
Promotion Foundation (KETAV),
similarly explained that the European
market slowed down as the
German government canceled
leaves in all public institutions,
from hospitals to security due to
the championship.
Yorulmaz, who is also the general
manager of a hotel, pointed out
that the German business world
also postponed holidays during
the championship, saying, “Many
Europeans, especially Germans,
postponed their holidays a bit.”
“We see a more active European
market in July. We expect great
potential from Europe, especially
in September, October and November.
The arrival of expatriates
continues,” he said.
Continued From Page 1
The central bank has hiked its main interest
rate to 50% from 8.5% since June last year to
bring down inflation, which is seen by economists
and the government as likely falling
to around 40% by the end of this year from
71.6% currently.
Speaking to Reuters at the Istanbul offices of
the European Bank for Reconstruction and
Development, Patrone said such forecasts
align with the trajectory foreseen by the government’s
economic team.
“So it seems that the direction of travel is certainly
the right one and investors’ confidence
is coming back because of that,” said Patrone,
the development lender’s vice president for
banking.
“From our conversations, I think there is a cautious
optimism that this (economy plan) will
be completed. Indeed, because there is no alternative,
and because we have started seeing
the results.”
Last year, the EBRD invested a record 2.5 billion
euros ($2.71 billion) in Türkiye, driven
by green investments and spending on the
recovery from the devastating earthquake in
February 2023.
The bank expects to match that figure in
2024, having invested almost 1 billion euros
so far this year, Patrone said.
Part of that will be earthquake-related investments
focused on municipal infrastructure
and supporting small and medium-sized enterprises
(SMEs) in the area.
“Our pipeline is wide enough and deep enough
to give us comfort that we should reach the
level of last year. We are on the right trajectory,”
Patrone said.
In March, Türkiye’s Treasury signed a memorandum
of understanding (MoU) with the
EBRD to finance 500 million euros for the region
hit by the earthquake. The bank pledged
to invest up to 1.5 billion euros there over two
Türkiye’s
economic
program yielding
encouraging
results
years.
The EBRD is one of Türkiye’s key investors.
More than 20 billion euros have been invested
cumulatively since 2009 across 450 projects
and trade finance facilities, and 93% of investments
have been channeled to the private
sector.
Earlier during the week, the EBRD’s managing
director in Türkiye, Arvid Tuerkner, also
reflected on the partnership with the local
stakeholders, highlighting the vitality of the
private sector as well as the improvement in
investors’ confidence over the past year.
Ankara says it aims to attract foreign direct investment
(FDI) and change the composition
of economic growth by boosting investments,
production and exports while continuing efforts
to cool inflation.
“The investors’ appetite is coming back. This
is true for portfolio investors and FDIs,” Patrone
said, adding that, anecdotally, there was
much more foreign interest in Türkiye than
12-18 months ago.
“It will probably materialize going forward.
Let’s see what happens in 2025, but toward the
end of 2025, I think that should gather momentum.”
In May, the government also announced a
plan to rein in public spending, meaning only
essential state investment projects would proceed,
and said it worked on tax regulations to
improve fiscal discipline and increase budget
income.
Patrone said that the Turkish fiscal plan will
likely impact public-private partnership projects
(PPPs), but necessary infrastructure development
should continue.
“While there is focus on reducing fiscal burden,
there is also an understanding that the
infrastructure development in the country
cannot stop,” he said. “So certainly, there will
be changes. But I don’t expect major changes
in the direction of travel.”

Economic Newspaper August
10 Please mention
2024
“Made in Türkiye” when writing to advertisers
Unlimited makeup looks with double-sided design
RECEP ARSLANTAŞ
COORDINATOR
recep.arslantas@img.com.tr
Don’t let your
imitation be your
secret partner
Products known as “under
the stairs production”, which
are produced under unhealthy
conditions and contain harmful
substances, continue to threaten
public health. Although
they are destroyed through legal
procedures, this situation makes
consumers in the cosmetics sector
uneasy and causes serious financial
losses for producers. For
the development of the Turkish
cosmetics industry and the protection
of public health, inspections
should be tightened and
penalties should be increased.
Counterfeit products are among
the cases that pose a problem
not only in one country but
worldwide. Continuous supervision
of brand representatives
is important in the process from
the production of products to
reaching the consumer. It is also
of great importance that product
labels are clear and descriptive.
Imitation of products produced
with labor and costs by malicious
people can cause labor theft.
As the Beauty Türkiye magazine
team, we say that counterfeit
products should not be your
secret partner. All stakeholders
need to cooperate to ensure safety
and honest competition in
the cosmetics industry. Goodbye
until we see you in the August
2024 issue of Beauty Türkiye
magazine.
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Unique options for glamorous lips from Avon
Matte Lipstick’ gives your lips a
soft-matte finish with 15 colors.
‘Hydramatic Shimmer Lipstick’
contains SPF20 and ‘Hydramatic
Matte Lipstick’ contains
SPF10, which helps strengthen
the moisture barrier** to prevent
dryness on your skin.
*Based on Consumer Research with 100
participants for Hydramatic Matte Lipstick
and 128 participants for Hydramatic
Radiance Lipstick.
**Based on Clinical Efficacy Study with
22 participants.
Your skin is ready
for summer with
Sinoz Summer
Love Series!
Sinoz prepares your skin for the sun all summer
long with the Summer Love series! It
provides you with a flawless and enjoyable
summer experience with products that revolutionize
tanning and sun protection.
Sinoz Intense Bronzing Gel, you can instantly
get an intense and attractive tan. Thanks to its
special formula, it provides an even and natural
tan while nourishing your skin. It is an ideal
choice for those who want to make a difference
on the beach or by the pool.
Sinoz Perfect Tanning Sun Oil Spray offers the
perfect solution for a smooth and homogeneous
tan. With its easy-to-apply spray form, it evenly
distributes on your skin, moisturizes and softens
the skin. The most enjoyable way to get an
attractive tan while protecting your skin.
Sinoz Ultra High Protective & Moisturizing
Spray Sunscreen SPF50+ protects your skin at
a high level against the harmful UV rays of the
sun. Its powerful formula with SPF50+ protects
your skin against sunburn and signs of premature
aging while deeply moisturizing. It provides
long-lasting protection with its water-resistant
structure.
With Sinoz Summer Love series, your skin will
be both tanned and protected while enjoying
this summer. Bright and healthy skin awaits you
all summer long with Sinoz’s innovative products!
Special lipsticks for glamorous lips
Our extensve product range provdes
comprehensve solutons for all your
scent-related needs. We aspre to be a
brand that encompasses all aspects of
our users' fragrance experences,
ncludng perfumes, essental ols, body
sprays, room fragrances, pllow and sleep
sprays, laundry sprays, and colognes.
Each product s metculously crafted to
become a part of your daly lfe.
Wth the motto "More Than Smell," Auran
Cosmetc strves to be by your sde at every
moment of your lfe. From the moment you
awaken n the mornng untl the tme you retre
at nght, our fragrances are desgned to
enhance and noursh your sprt, accompanyng
you throughout the day. Our products offer not
merely a fragrance but a lfestyle. These scents,
whch become an ntegral part of your daly
routne, are wth you at every moment.
At Auran Cosmetc, we take prde n
creatng long-lastng and mpactful
scents. From our perfumes and body
sprays to our essental ols and room
fragrances, each product s dstngushed
by ts longevty and ntensty. The
endurng nature of our fragrances s
acheved through the careful selecton of
unque scent notes and advanced
producton methods. Inspred by nature,
Auran Cosmetc s dedcated to provdng
ts esteemed users wth the ultmate
fragrance experence. Wth our products,
we pledge to be present n every moment
of your lfe, offerng more than just a
scent. To dscover ths unparalleled
experence, where healthy ngredents
and qualty converge, we nvte you to vst
our webste.
July 29 is World Lipstick Day, the
perfect opportunity to color your
lips and complete your style! At
Clinique, we’ve brought together
our most loved products to offer
you an amazing lipstick experience
on this special day.
During World Lipstick Day, experience
Clinique’s iconic lipsticks and
give your lips the care they deserve.
Add color, moisture and shine to
your lips with Almost Lipstick, Black
Honey Pop and Chubby Stick. So
which one is your choice?
If you always say Black Honey for a
slightly bright and unique color:
Almost Lipstick Black Honey:
Clinique’s iconic Almost Lipstick
family gives your lips a natural and
attractive look. With its lightweight
texture and moisturizing formula,
these lipsticks can be worn comfortably
all day long, adapt to every
skin tone and give your lips an elegant
shine.
Black Honey Pop Coloring Cheek
+ Lip Oil:
This multi-purpose product gives
a natural and healthy color to both
your cheeks and lips. Black Honey
Pop leaves your skin feeling silky
with its light and non-greasy texture.
At the same time, its nourishing
oils help moisturize lips while coloring
them. Practical and versatile,
this product will be indispensable in
your makeup bag.
Almost Lipstick Pink Honey:
Clinique’s iconic Almost Lipstick
family gives your lips a natural
and attractive look. These lipsticks,
which you can wear comfortably
all day long with their light texture
and moisturizing formula, adapt to
every skin tone and give your lips an
elegant shine.
If glittery lips are indispensable:
Chubby Stick Moisturizing Lip
Gloss:
Clinique’s Chubby Stick family is
specially designed to provide intense
moisture and color to your lips.
This easy-to-apply lip gloss in pencil
form makes your lips soft thanks to
its formula enriched with Shea and
Mango oils. With natural and shimmery
color options, Chubby Stick
makes your lips well-groomed and
attractive at any time.
Clinique Pop Plush Creamy Lip
Gloss:
Clinique Pop Plush family moisturizes
lips all day long, while providing
color and a glossy look. It nourishes
and moisturizes the lips with hyaluronic
acid and oils in its content
and makes them look plump. Provides
smooth, shiny and colorful lips.
Easily applied, it provides shine to
lips all day long.
If dazzling reds are a must:
Pop Matte Lip Color + Primer
Matte Lipstick - Ruby Pop and
Icon Pop:
Clinique Pop Matte Lipstick family
provides a long-lasting creamy matte
finish on lips with its lightweight
texture and intensely pigmented
formula. Thanks to its lip base feature,
it offers softer lips and easier
application.
Clinique Pop Plush Creamy Lip
Gloss-Juicy Apple Pop:
Clinique Pop Plush family moisturizes
lips all day long, while providing
color and a glossy look. It nourishes
and moisturizes the lips with hyaluronic
acid and oils in its content
and makes them look plump. Provides
smooth, shiny and colorful lips.
Easily applied, it provides shine to
lips all day long.
www.auran.com.tr
KOKUDAN DAHA FAZLASI
If you prefer natural and nude tones: