Home Textile Exports August 2024

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Time to progress
in the East
As we prepare to embark on our upcoming journeys to Intertextile
Shanghai and Hometextile Design in Moscow, we find ourselves
reflecting on the resilience and fortitude of the Turkish home textile
industry. In a time when global markets are marked by uncertainty,
particularly with the escalating tensions in the Middle East, our industry
stands as a testament to enduring strength and adaptability.
Turkiye’s home textile sector has always been a beacon of quality,
innovation, and tradition. Our products, known for their intricate
designs and superior craftsmanship, continue to find their way into
homes across the globe, bringing a touch of elegance and comfort.
This robust performance is not just a reflection of our rich heritage
but also of our unwavering commitment to maintaining the highest
standards despite the challenges posed by the current geopolitical
landscape.
Group Chairman
Publisher
Managing Editor
(Responsible)
Advisory Board
Editorial Consultants
H.Ferruh ISIK
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
The turbulence in world markets is undeniable, with economic
forecasts fluctuating as rapidly as the headlines. Yet, amid this fragility,
our industry remains a steadfast pillar of the economy, driving
exports and fostering international partnerships. We are acutely
aware of the delicate balance we must maintain, navigating these
uncertain waters while ensuring our growth and success.
Our participation in Intertextile Shanghai is a perfect example of
our proactive approach. At this premier event, we will not only
showcase the latest in Turkish home textiles but also distribute
complimentary copies of this very issue, reinforcing our global
presence and commitment to the industry. Following Shanghai, our
journey continues to Moscow for the Hometextile Design fair, where
we aim to strengthen our ties with the Russian market and beyond.
These events are more than just opportunities to display our
products; they are platforms for dialogue, collaboration, and the
exchange of ideas. They allow us to connect with our international
counterparts, share our experiences, and learn from one another.
As we continue to navigate these challenging times, we do so with
a sense of purpose and determination. The Turkish home textile
industry is not merely surviving; it is thriving, adapting, and pushing
forward with renewed vigor. We invite you to join us on this journey,
to witness firsthand the resilience and innovation that define
our sector.
Thank you for your continued support, and we look forward to
meeting many of you at our upcoming events.
Correspondents
Domestic
Advertising Manager
International
Sales Manager
Technical Manager
Art Director
Chief Accountant
Subscription
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30 th Anniversary of Intertextile Shanghai Home Textiles
Opens with Diverse Product Zones and Captivating
Fringe Program
SHANGHAI – Intertextile Shanghai Home
Textiles, Asia’s premier home textiles trade
fair, is set to welcome global buyers from
August 14-16 at the National Exhibition and
Convention Center in Shanghai. Celebrating its
30th anniversary, the Autumn Edition will host
over 900 exhibitors from 15 countries and regions,
providing an invaluable platform for industry
professionals to forge new partnerships and
exchange market insights. This milestone event
promises a wide array of offerings, innovative
product zones, and a dynamic fringe program.
Spanning 100,000 sqm across four halls, visitors
will explore a comprehensive range of home
and contract textiles. To streamline sourcing and
maximize business opportunities, 14 specialized
product zones will showcase the most in-demand
segments. These zones include:
- Bedding: Ideaz Lifestyle Limited, Kageyama & Co
Ltd, Shaoxing Chuanshi Home Textile Company
Limited, Zhangjiagang Coolist Life Technology Co
Ltd, Zhejiang Huaxing Feather & Down Products
Co Ltd
- Carpets & Rugs: Beijing Home Value Co Ltd,
Beijing U-living Home Decoration Co Ltd
- Curtains & Curtain Fabrics: Dongjae Co Ltd,
JWL FABRICS CO LTD, Textile Depo Co Ltd,
Xi’an Zhong Yang Window Blinds Article Co Ltd,
Zhejiang XIDAMEN New Material Co Ltd
- Designer Studios: Fine Art Inc, IKT Surfaces and
Textures SL, Tela’s Design Lda
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- Editors: Beijing Ya Da Home Decoration Articles
Co Ltd, Prestigious Textiles (Shanghai) Limited,
Raffinato Shanghai Ltd Corp
- Leather: Anhui Anli Material Technology Co
Ltd, Dongguan ARA Manufacture Co Ltd, Scope
Leather Company, Zhejiang Changfeng New
Material Co Ltd
- Upholstery & Sofa Fabrics: Hangzhou Eastern
Fabric Co Ltd, Mobus Fabrics Ltd, Suzhou Larbene
Textile Co Ltd, Zhe Jiang Maya Fabric Co Ltd
Additional zones will feature accessories, textile
design, intelligent equipment, loungewear
& bath, sun protection, table and kitchen linen,
trade publications, and whole home products,
further enriching the sourcing experience.
A Global Showcase for Home Textiles
This year’s edition offers buyers the opportunity
to source high-quality products from suppliers
across Asia, Europe, and North America.
Notable international exhibitors include Advansa
Marketing GmbH (Germany), Elastron Group
(Portugal), Mobus (UK), and Morgan (USA). The
newly introduced Uzbekistan Pavilion will highlight
unique local products, while the returning
Türkiye Pavilion and Belgium Zone will also be
key attractions. Key exhibitors include:
- Türkiye Pavilion: Organized by Uludag Textile
Exporters’ Association (UTIB), featuring Aleran
Tekstil (Bona Home), Kucukcalik Tekstil, and
Weavers Tekstil.

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- Belgium Zone: Featuring exhibitors such as
CTF2000 and Love Home Fabrics.
- Uzbekistan Pavilion: Organized by Trade
Development Company JSC, including suppliers
like Great Kokand and Sam Rafoat Tekstil.
With an impressive exhibitor lineup, buyers from
75 countries and regions have already pre-registered.
Additionally, 11 buyer delegations from
15 countries, including India, Indonesia, Japan,
Malaysia, Morocco, and more, will further enhance
the fair’s diversity and global reach.
Fringe Program: Shaping the Future
of the Industry
The fair will also feature a robust lineup of concurrent
events organized around four central themes
crucial to industry growth:
- Design Inspiration: Located in Hall 6.1, the display
area will feature the upcoming Trends 2025
‘Healing Home’ concept. Highlights include a
guided tour and a six-designer panel discussion
on the healing theme from an international perspective.
Other notable events include the 30th
China Home Textiles Design Festival, Designer
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Recommended Brand Awards, and seminars on
sustainable design.
- Business O2O: Esra Lemmens will lead a seminar
titled “Unlocking Opportunities: Successful
Business Strategies for the Middle Eastern Design
Market.” Additionally, the 10th Home Textiles and
Furniture Industry Ecological Integration Forum
will explore cross-sector business strategies.
- Industry Empowerment: A round table discussion,
“Bridging Borders: A Designer x Producer
Talk on Sustainability,” will bring together designers
and manufacturers from the East and West to
address sustainability challenges.
- Textiles & Technologies: The Sustainable Fiber
Forum will provide a platform for green producers
like 3M, Advansa, and Indorama to share their
latest eco-friendly innovations. Attendees can
also learn about the Texpertise Econogy program
during an extensive session.
Beyond these events, the 7th China International
Fiber Art Exhibition will showcase artistic textile
creations in Hall 5.1. Organized by Messe
Frankfurt (HK) Ltd, the Sub-Council of Textile
Industry, CCPIT, and the China Home Textile
Association (CHTA), Intertextile Shanghai Home
Textiles – Autumn Edition promises to be a landmark
event in the home textiles industry.
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The Heart of the
Home Textile
Industry Beat at
Hometex
Hosting the world’s leading textile companies
in the home textile sector, Hometex
continued to strengthen Turkiye’s export-oriented
targets. With the participation of
hundreds of domestic and foreign companies
with booths, the heart of the sector beat at the
Istanbul Expo Center for 5 days, while the fair
shaped fashion and trends with trend areas and
‘Dialogs’ programs, and accelerated the exports
of the sector with the commercial connections
made.
Hometex, organized by the Home Textile
Industrialists’ and Businessmen’s Association of
Turkey (TETSİAD), the umbrella organization of
the sector, with the organization of KFA Fuarcılık,
a subsidiary of Bursa Chamber of Commerce and
Industry (BTSO), brought together thousands of
domestic and foreign companies. Nearly 700
companies participated in the fair, which was
organized in 11 halls on an area of approximately
200 thousand square meters. More than 175
thousand visits were made to Hometex, which
attracted great interest from both exhibitors
and visitors. While business professionals from
approximately 80 countries visited the fair, productive
business meetings held throughout the
organization contributed to the development of
the sector and the country’s economy.
Foreign interest to Hometex
Hometex was organized with the participation of
hundreds of domestic and foreign brands, and
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the buyer delegations organized within the scope
of Hometex offered companies the opportunity
for new business collaborations. The fair, which
attracted potential buyers from many countries,
especially Europe, Australia, the Middle East,
Africa, Asia, the USA and the Turkic Republics,
also made a significant contribution to the exports
of the sector.
Shaped fashion and trends
Innovative products and designs of companies
ranging from curtains and curtain accessories to
upholstery fabrics, from towels and bathroom
products to carpets and floor coverings, from
bedroom, kitchen and dining room textiles to wall
coverings are exhibited at the fair. While experts
in their fields made trend presentations special to
the fair, important names came together with visitors
in seminars organized with different themes.
In the “Hometex Dialogs” events, topics such as
2025-2026 home textile trends, value-added production,
trend analysis, artificial intelligence in
home textiles, sustainability-biomaterials, supply
chain were discussed. Trend areas consisting of
carefully prepared designs of exclusive brands
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met with visitors this year with the theme ‘Bring
To Future’.
“It was a successful fair”
BTSO Chairman İbrahim Burkay said that Hometex
Fair contributed to the potential of the home and
space textile sector. Noting that the fairs are not
only areas where products are exhibited, but
also strong commercial platforms where sectoral
solidarity, information sharing and innovations
meet, President Burkay said, “Our Hometex Fair
gained an important identity under the leadership
of TETSIAD and with the organization of KFA Fair
Organization. As a result of these steps taken,
the satisfaction rate of our exhibitors, domestic
and foreign visitors is increasing every year. We
have once again shown what we can achieve with
the exemplary cooperation of our institutions.
Throughout the fair, we have successfully completed
a very special organization from procurement
delegations to commercial negotiations,
from trend areas to seminars that shed light on
the future. Our Hometex Fair, which determines
fashion and designs in the world, continues to pioneer
the opening of our sector to the world. At
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this point, I would like to express my gratitude on
behalf of our industry to all our institutions that
contributed to raising the bar of our fair and to
our companies that add strength to our fair with
their trend-setting products.”
“With Hometex, our industry’s share
in global trade strengthened”
Hasan Hüseyin Bayram, President of TETSIAD,
stated that Hometex Fair not only provides brand
value, awareness and commercial contribution to
the sector, but also has a cultural mission that
will benefit the promotion of Turkey and said,
“The Turkish home textile sector, which exports
approximately 3.5 billion dollars annually to 180
countries, is one of the leading sectors that provides
the highest added value to our country by
increasing the export value per kg to over 9 dollars
and is one of the leading sectors in terms
of world market share. We are happy to organize
Hometex, one of the world’s most prestigious fairs
in the home textile sector, with the successful organization
of KFA Fuarcılık. Hosted by TETSIAD
and supported by all our stakeholders by showing
a great unity of power, our fair was completed
with a satisfaction beyond the expectations of our
exhibitors and visitors. With the contribution of
Hometex, our home textile industry will further
increase its exports and share in global trade. I
would like to thank our KFA Fair Company, our
supporting chambers, exporters’ associations,
sector representatives and everyone who contributed
to the organization of our fair.”
August 2024

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HGH India 2024:
setting new
standards in home
textiles and décor
HGH India, the leading bi-annual trade show for
home textiles, décor, furniture, houseware, and
gifts, recently concluded its 15th edition at BEC,
Mumbai, with resounding success.
Spanning four days, the event attracted 42,140 visitors from 640
cities across India and 33 countries worldwide, making it a pivotal
platform for industry innovation and business growth.
Expansion and Innovation
Building on its success, HGH India is gearing up for its 16th edition
in Bengaluru this December, marking its expansion into the southern
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market. This move underscores HGH India’s commitment
to exploring new horizons while continuing
to set benchmarks for innovation and excellence
in the industry.
Highlights from HGH India 2024
The event showcased a diverse array of innovations
and product launches, reinforcing its reputation
as a trendsetter in the home improvement
sector. Key highlights included:
* Arvind Lifestyle: Known for its textile prowess,
Arvind Lifestyle debuted bed sheets for the first
time at HGH India.
* Jindal Lifestyle: Introduced Arttd’inox cookware
alongside other premium steel gifts, diversifying
its product offerings.
* Kansyam Metalex: Launched a bronze dinner
set, emphasizing the health benefits and cultural
significance of the metal.
* Tramontina: A renowned Brazilian brand entered
the Indian market, leveraging HGH India as
its platform for expansion.
* The Orange Tree: India’s largest exporter of furniture,
based in Jodhpur, showcased its products
at HGH India for the first time.

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* Innovative Handicrafts: Unique crafts such
as limestone carvings captured attention
and appreciation from visitors.
* Industry Standards: The Bureau of Indian
Standards (BIS) hosted a conference on water
bottle and vacuum standards, reflecting
HGH India’s role in shaping industry norms.
Celebrity Presence
HGH India also witnessed a star-studded lineup
with appearances by Celebrity Chef Vicky
Ratnani, Actress Kajal Aggarwal, and Chef
Harpal Singh Sokhi, among others. These
celebrities chose HGH India as a platform
to launch and endorse their brands, adding
glamour and prestige to the event.
Looking Ahead
Reflecting on the event’s success, Mr. Arun
Roongta, Managing Director of HGH India,
expressed satisfaction with the overwhelming
response from exhibitors and attendees
alike. “The positive feedback and robust
business outcomes reported by over 90% of
exhibitors reaffirm HGH India’s pivotal role
in connecting global brands with the burgeoning
Indian market,” he remarked.
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Connecting Markets, Inspiring
Trends
For over a decade, HGH India has been
instrumental in bridging the gap between
Indian and global home product brands.
By integrating textiles, décor, furniture, and
houseware, the event provides a comprehensive
platform for retailers, distributors,
architects, and designers to source cutting-edge
products aligned with the latest
design trends.
In conclusion, HGH India continues to redefine
industry standards, foster innovation,
and facilitate meaningful connections within
the home improvement sector. As it prepares
for its upcoming edition in Bengaluru,
all eyes are on HGH India to once again set
the stage for unparalleled business opportunities
and creative inspiration in December
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53rd CIFF Guangzhou 2024
became a record-breaking edition
and a major boost to international
trade
An extraordinary edition of CIFF Guangzhou 2024
was held recording the highest number of exhibitors
and visitors ever. Home textiles took a bigger part
than ever.
The 53rd edition of the
CIFF Guangzhou gathered new productive
fores and gave full play to the high-quality
platform power that brought together
the whole industry chain. Presenting leapfrog
upgrades in exhibition scale, lineup, quality
and opportunity, CIFF has played a positive
role in expanding export, promoting consumption
and boosting the high-quality development
of the home furnishing industry.
This success rewarded the strategy of CIFF, an
ever-evolving exhibition event with a key role in
the development of the global furniture industry,
promoting design and innovation, boosting
consumption, and fostering international furniture
trade.
A total area measuring 850,000 square meters;
4,700 exhibitors, 11.8% more than the all-time
pre-pandemic peak in 2019; 363,449 trade
visitors, 22.06% more than in 2019, including
51,205 international visitors from 178 countries,
an increase of as much as +43.11% compared to
2019.
Record-breaking numbers were recorded last
March at the Canton Fair Complex in Guangzhou,
further solidifying CIFF’s position as the world’s
largest furniture fair and the most important and
comprehensive business and product research
platform in Asia.
The 53rd CIFF Guangzhou 2024 showed four
major improvements in terms of scale, product
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Visitors were met with an extremely wide range
of exhibitions, lectures, and forums involving
famous designers, journalists, and curators. This
not only generated an efficient communication
platform positioned to lead the development of
new trends but also provided important networking
opportunities, facilitating fruitful exchanges
and forging valuable collaborations.
The first phase, dedicated to Home Furniture,
took place from 18th to 21st March, showcasing
home furnishings, decorations and textiles for the
home, and outdoor and leisure furniture systems.
A wide range of contemporary design solutions
were featured to promote the advancement of
increasingly smart homes—covering everything
from the cosy and functional aspects of living and
dining areas to the comfort of upholstery for living
and sleeping areas, with a focus on new ‘smart
sleep’ systems, from decorative elements to the
configuration of outdoor leisure spaces—to meet
the varied needs of interior designers, dealers,
and companies looking for production partners.
The second phase, 28th to 31st March, focused
on office furniture and commercial spaces as
well as machinery, materials, and components
for the furniture industry. Office Furniture and
Commercial Space has become the world’s
largest platform for workplace systems and seating,
smart office solutions, solutions for public,
school, and commercial spaces, and furniture for
range, offering quality, and business opportunities,
providing a unique opportunity to learn
about the latest trends in design, discover the
novel aspects of furniture Made in China and its
business potential, and develop solid, profitable
business relationships between professionals
from all over the world and increasingly qualified
exhibitors.
Divided into two phases for an exhibition event
lasting a total of eight days, the 53rd CIFF
Guangzhou 2024 represented the entire supply
chain of the furniture industry. We witnessed an
increasingly international event, both in terms
of the impressive visitor and exhibitor attendance
figures and in terms of trends and quality
standards. The exhibition comprised even better-designed
booths offering products of growing
sophistication in terms of materials and details,
responding perfectly to recent market demands.
An event tailored to the needs of influential buyers
from all the world’s major markets, CIFF also
attracted countless interior designers interested
in discovering new trends and the highest quality
standards for both the home and the workplace.
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providing medical care and meeting
the needs of older people. It
has established itself as the ideal
place for developing trends that
integrate aesthetics, function,
technology, and sustainability,
featuring new products, and offering
the best solutions for workspace
and commercial projects.
CIFM/interzum Guangzhou 2024
was a high-level event focused
on the supply chain, presenting
cutting-edge solutions in the production
of machinery, materials,
and components indispensable
for the increasingly smart evolution
of the furniture industry. The
Materials section placed special
emphasis on original surface
design, proposing new trends in
furniture and interior design. The
Hardware section set new standards
in the production of highend
furniture for ever smarter
homes. With a focus on the use
of artificial intelligence and integrated
solutions, the Machinery
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section became the benchmark for innovation
and digital transformation in the furniture industry.
55th CIFF Guangzhou 2025: phase 1 - 18-21
March 2025 – home furniture, homedecor &
hometextile, outdoor & leisure furniture
phase 2 - 28-31 March 2025 – office furniture,
commercial furniture, hotel furniture and furniture
machinery & raw materials
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Design will be
discussed in Istanbul
MOSFED President Ahmet Güleç said that those without
original designs will not be accepted to Furnishings & Design
Istanbul, which will be held in September.
MOSFED’s first furniture-focused
design fair, FDI, will be held on
September 19-21 at the Istanbul
Expo Center. Created with the main mission
of turning Turkish products into brands that
everyone wants to own with original, innovative
and aesthetic designs, FDI also draws
attention with its strong design committee
and advisory board. MOSFED President
Ahmet Güleç said that Turkey needs organizations
like FDI that are positioned correctly
and have a clear target and mission, and answered
our questions about the fair and the
sector.
First of all, what is the purpose of
this fair?
We have been successfully organizing the
Furniture Fair, one of the biggest fairs in
Turkey, for years. However, three concepts
we have neglected for a while: Design, innovation
and sustainability. We need to
strengthen these muscles. We are especially
looking for the answer to the question of
how design can be the new story. Therefore,
designers need to know the business world
better and the business world needs to know
designers better. This is how FDI emerged
and we will organize the first one this year.
The main purpose of our fair is “Designer
to Business”, that is to bring designers and
manufacturers together. There will be many
events related to this subject. We want the
first year of the fair to be modest. Then, over
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the years, this fair will grow and design will
be talked about in Istanbul.
What will the coming together of
designers and producers bring to
both sides?
When a designer creates an original product,
it should not only remain on paper. It should
also come to light in practice. Therefore, designers
and manufacturers will share their
experiences with each other and discuss
how products can be designed more suitable
for production. We thought that both
sides needed a platform to carry out these
studies and that’s why we planned the fair.
There will be special areas for both design
companies and designers at the fair. We will
not accept those who do not already have
original designs.
Will designers from abroad also
come to the fair?
Of course, this business should have an in-

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ternational dimension. We are especially in
contact with the foreign press. Next year we
are thinking of creating country pavilions in
different countries. But first we want to see
our local strength and show it to the outside
world. Because those who are not strong
locally cannot be strong in the international
arena.
What are the export targets of
the furniture sector for 2024 and
beyond?
The furniture sector has been the sector that
has increased its exports the most in the
last 20 years. A sector that is almost never
in the rankings today has an export capacity
of 5 billion dollars. In 2024, we think that
these figures will continue. However, we do
not expect much growth this year due to
the fluctuations in the exchange rate and inflation
figures. With 2025, we have a 20%
growth target in exports. In 2028, our target
is $ 12 billion in furniture exports. The most
effective thing in this will be with value-added
products and products whose design belongs
to us.
So how do you plan to develop valueadded
exports?
We still have dynamism. We have the power
to close the gap with other countries. The
reason for this difference is that we have neglected
value-added production. Sustainable
value-added exports come from creating
value. The furniture industry’s ability to create
value and brands to gain identity will be
entirely through design. Without design, the
furniture sector means nothing. We currently
have over 45,000 manufacturers and more
than half of them export. Direct exports reveal
the dynamism of the furniture sector.
This means that companies can create value
and everyone, from small to large, is working
hard to export.
We have become a country that knows how
to produce for the world. If we can export to
Africa, Japan and America, this is a great success
for us. Producing for so many different
countries and cultures requires experience.
We act with the idea of “Think globally, act
locally”. We are a sector that recognizes all
cultures in the world and develops projects
for them. This is our biggest strength.
August 2024

organised by

www
www.isatekstil.com.tr

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Where Past Meets Future: Alcova
Milano Curates Heimtextil Trends
25/26 for the First Time
Heimtextil has launched a new collaboration
with the visionary team behind Alcova.
Known as a must-visit event during Milan
Design Week, Alcova’s exhibitions spotlight independent
designers and transform historical venues
into dynamic spaces for cutting-edge design.
Founded by curator and creative director Valentina
Ciuffi and architect Joseph Grima, Alcova has built
a reputation for revitalizing forgotten locations—
whether an old bakery, an abandoned cashmere
factory, or a former military hospital—and turning
them into vibrant exhibition spaces that foster
dialogue among those shaping modern design
culture. Since its inception in 2018, Alcova has
demonstrated how traditional elements can seamlessly
merge with contemporary design, generating
new and thought-provoking narratives.
“The partnership between Heimtextil and Alcova
promises to push boundaries and set new trends
in the textile world. Together with Valentina Ciuffi,
Joseph Grima, and their international, interdisciplinary
network of experts, we are further developing
the forward-looking character of Heimtextil
Trends. With Alcova’s dynamic and contemporary
approach, we aim not only to recognize global
changes and trends in the textile industry but also
to explore how these trends are perceived and
utilized. We invite visitors to reassess the cultural
and material significance of textiles. Exhibitors will
have the opportunity to participate in the Trend
Preview and receive the Trend Booklet in advance,”
says Olaf Schmidt, Vice President Textiles
& Textile Technologies.
Past Meets Future: The
Transformation of Historical Trends
Under the theme “Future Continuous,” Heimtextil
Trends 25/26 will explore the ongoing process
of renewing and transforming past trends. These
rediscoveries are more than just nostalgic looks
back; they serve as inspiration to shape a new future.
As the title suggests, language plays a crucial role
in the trend research for Heimtextil Trends 25/26.
“Language helps us understand trends by describing
how they evolve over time. It enables us to
Olaf Schmidt, Shirley Tale, Valentina Ciuffi und Joseph Grima (f. l. t.
r.) Photo: Messe Frankfurt / Pietro Sutera
analyze the significance of trends and predict their
future impact,” explain Valentina Ciuffi and Joseph
Grima. “Language is therefore a key tool for understanding
and communicating the complexity and
progression of future developments.”
The deliberate use of language guides the development
of Heimtextil Trends 25/26, with designers,
textile researchers, and industry representatives
from Alcova’s network sharing their insights in interviews.
These conversations explore the textile
industry from various perspectives—politics, history,
data ethics, and sustainable agriculture—highlighting
textiles as key agents of change within our
global and ecological challenges. This exploration
of the past and future of textiles forms the basis
for Alcova’s color selection, with each hue representing
a deeper emotional and cultural narrative.
In the ‘Trend Arena’ in Hall 3.0, visitors will experience
an extraordinary showcase where Alcova
connects the past and future of the textile industry.
Historic textile trends are revisited and revitalized
to inspire future developments. Heimtextil Trends
25/26 will be a central highlight, serving as a hub
for innovative practices that challenge established
views and open new perspectives on textiles.
Full details of “Future Continuous” will be unveiled
at the Trend Preview on 12 September 2024.
August 2024

24-27 February 2025
Almaty / Kazakhstan
Sinem ALTINAY / Turkel Fair Organization
GSM: +90 544 680 00 64
sinemaltinay@turkel.com.tr
homedecofair.com
homedecokazakhstan