Tackle Trade World - September 2024

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COMMITTED TO INCREASING YOUR BUSINESS GLOBALLY
Genuine artificials
How ROK Fishing is
changing carp fishing baits.
PAGE 14
All dressed up
Why the clothing market is
so important to the trade.
PAGE 18
A
record 57.7 million
Americans went
fishing last year,
although the
industry has yet to meet the
challenge of angler retention.
The post-pandemic surge
of participation in fishing
continues to draw record
numbers of participants on
the water but data from the
Recreational Boating &
Fishing Foundation’s (RBFF)
2024 Special Report on
Fishing finds churn continues
to pose a significant challenge
for the industry, especially
among female participants.
The study says that, in
2023, 57.7 million Americans
aged six and over took to the
nation’s waterways to enjoy
recreational fishing, a six per
cent increase from 2022.
These numbers topped
the all-time records set in
2020 amid COVID-related
shutdowns and data continues
to underscore the critical
importance of introducing
fishing at a young age.
Retaining newcomers
remains an integral part of
fishing’s continued success.
Eighty-seven per cent of
current fishing participants
fished before the age of 12, but
participation rates fell sharply
RECORD NUMBERS
OF PEOPLE GO
FISHING IN THE USA
after a child turned 18 and,
specifically, female youth quit
fishing at an 11 per cent higher
rate than male youth.
RBFF president and CE
Dave Chanda said: “These
disparities show families with
young children are key to
growing future participation.
“Connecting youth to fishing
will ensure that our nation’s
waterways are protected, our
communities are healthy and
our industry is thriving.”
According to the report,
relaxation was a key driver for
new anglers in 2023. Many
also reported that spending
time with family and friends
inspired fishing.
In addition to these
results, the report provides
a comprehensive look at the
state of fishing participation in
the USA.
It details how 21.3 million
women went fishing in 2023 –
the highest number of female
participants on record. An
incredible 4.2 million Americans
tried fishing for the first time in
2023 and fishing participation
nearly doubled in a decade
among Hispanic Americans
aged six and over, rising from 3.5
million in 2013 to 6.3 million
in 2023.
• Continued on page 8
S E N T T O M O R E T H A N 1 8 , 5 0 0 T A C K L E I N D U S T R Y
PROFESSIONALS IN OVER 120 COUNTRIES EVERY MONTH

SEPTEMBER 2024
TackleTrade
EDITORIAL
Editor: John Hunter
+44 7990 542958
john.hunter@dhpub.co.uk
A journalist all his life and with 20-plus years of
international business magazine experience, John
was the founding editor of TTW and has now
returned to the helm. He has helped many brands
launch and grow over the years through B2B
publications and via his own consultancy business.
ADVERTISING
North America: Bart Manganiello
+1 914 722 7601
bartalm@optonline.net
For over 38 years, Bart has been working with trade
magazines, 34 in the tackle industry. Since 2001, he
has been TTW’s North American Director, providing
the best communication programs to companies,
helping them connect with current and prospective
trade partners around the world.
Rest Of The World: Guido Knegt
+39 3475036436
guido.knegt@dhpub.co.uk
A born and bred Dutchman, he spent five years
travelling the world as a scuba-diving instructor and
English teacher before settling down in Sardinia.
Guido previously worked for TTW from 2014 - 2017.
China: Robert Li (Li Ziwei)
+86 13451914155
robert.li365@gmail.com
Li Ziwei (Robert) has been working as news editor
for over 20 years. He founded the most influential
Chinese fishing forum in the Straits and successfully
organised many industry events. His love for culture
and tourism has led him to devote his entire life to
the exchanges between China and southeast Asia.
Sub Editor: David Haynes
Art Editor: Paul Evans
DHP LTD Editorial, administration, subscriptions
and accounts to: DHP Ltd, 1st Floor, Nene House, Sopwith Way,
Daventry, NN11 8EA, UK
MAKING THE
MOST OF OUR
SECOND CHANCE
The US tackle trade is, once again,
riding the crest of a wave, after the
Recreational Boating & Fishing
Foundation’s latest report found that a
record number of people went fishing in
2023.
A staggering 57.7 million people
picked up a fishing rod at some point
during the year across the United States
– that’s more than in the boom we all
enjoyed towards the end of the Covid-19
pandemic.
There are also signs in other countries
that more people are going fishing,
boosting demand for tackle, which has
hitherto been stuck on dealers’ shelves.
That has to be a good thing for us all,
especially after a lean spell which has
seen manufacturers bemoaning lack of
sales and retailers not spending that
much time with beleaguered reps and
agents.
Covid-19 was kind to the trade around
the world but, despite suggestions
and warnings at the time, the industry
collectively failed to ride the wave for as
long as it could.
For years, the industry has ploughed
time, effort and resources into
encouraging people to pick up a rod
for the first time and enjoy the thrill of
catching their first fish.
These are great initiatives and we have
all seen amazing headline figures from
our respective trade and governing bodies
or well-meaning organisations that prove
how many thousands of people were
given their first chance of fishing.
However, the same amount of resource
has not been targeted where it really is
needed – on retaining those people after
their ‘have a go’ session has ended.
In many countries, including the US
and the UK, the churn (the number of
anglers leaving the sport) is substantial,
with a huge swathe of first-timers simply
not being converted into regular anglers
or others simply drifting away.
The RBFF recognised this in its latest
report, too – participation rates fell
alarmingly when anglers turned 18 as
they discovered other ways to spend their
time or found their wages were squeezed
by the realities of daily life.
This has to change – and the industry
needs to collectively invest in ways to
retain people and convert first-time fishcatchers
into lifelong anglers.
We have many ways to do this –
creating a sense of community, backing
clubs and associations, providing
better access to waters, improving
habitats to increase fish stocks, promote
conservation to safeguard our target
species, provide incentives like loyalty
programmes, use regular communication
and education and support diversity
initiatives.
But we can’t just leave these to others
to implement – we need to get behind
these ideas, offer support and promote
awareness so we can retain our anglers.
We failed to capitalise on the
opportunity presented to us during
Covid but, in the US at least, we have
been given a second chance. Let’s not
repeat the same mistake again.
/tackletradeworld
/company/tackle-trade-world
WELCOME

Super
Heat Dissipation
Super
Low-Friction
Super
Hardness
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Lightness

september 2024
Contents
contents
08 News
A European Angling Summit has been
announced for November, tackle brand
Quantum confirms it will focus on
saltwater gear and brewer Carlsberg has
unveiled a lure to combat drinking while
fishing.
10 News
Danish firm Nordic Fieldsport has taken
over Swedish spinning brand Myran,
Foundation Outdoor Group has agreed a
partnership with Swedish Bait Mechanics
while dealers can now buy Roxstar Fishing
gear.
12 PREDATOR EVENT IS A FEATHER IN ALL
OUR CAPS
The founder of the World Predator Classic,
Ross Honey, has been given a top honour
by the town where it takes place but Ross
says the award is for everyone involved in
angling.
14 ARTIFICIAL BAITS ARE GENUINE
CONTENDERS
ROK Fishing, the French manufacturer
specialising in the design and production
of carp fishing gear, is revolutionising this
sector with its range of artificial baits.
14
16 FUJI’S GLOBAL DISTRIBUTION CHANGES
Rod component manufacturing giant Fuji
Kogyo has updated its global distribution
strategy, as it embraces the latest changes
in the worldwide business environment.
18 SPOTLIGHT ON… CLOTHING
They say: “There’s no such thing as
bad weather, only unsuitable clothing,”
especially when it comes to fishing. So
how do you ensure your customers are
properly kitted out for all weather
conditions?
20 SHOP WINDOW
We take a look at some of the latest
apparel that key brands have launched –
which items will you be stocking?
22 DOING BUSINess WITH… CENTRAL
AMERICA
The land connecting North and South
America boasts a lengthy coastline, rivers
and lakes, with some countries offering a
dynamic and evolving tackle sector with
substantial growth potential.
28 THE SOUND OF SCIENCE
Livingston Lures has pioneered this field
with its EBS Smart-Chip Technology,
promising the natural, biological sounds
of bait fish, adding game-changing
attraction.
30 THE DEVIL IS IN THE DETAIL
It’s an often-quoted phrase that certainly
applies to manufacturing fishing products
One great example is X-Braid Finesse, now
available to wider markets like the US,
thanks to a partnership with Daiwa.
36 EVERYTHING YOU WANT FROM A
SPECIALTY ROD
When Japanese rodmaker ZENAQ set
about creating its latest specialty series, it
incorporated everything an angler could
require. Which is why this series bears the
name INQLUDE.
38 MAKING CONTACT
More tackle and gear recently released
into the market that you might wish to
consider adding to your inventory for the
coming season.
42 A SOCIAL MEDIA STRATEGY FOR
RETAILERS
In today’s digital age, a robust social
media strategy is essential for retailers to
connect with their audience, build brand
loyalty and drive sales. But how do you go
about it with a busy shop to run?
22
18
28
06 www.tackletradeworld.com

ON
THESE
SEAS,
DOMINATION
BEGINS
WITH
THE
BATTLE.
Now stronger and even more durable - the
PENN ® Battle ® IV continues its tradition of
being THE workhorse of saltwater spinning
reels. Newly upgraded with a Hydro Armor
System and additional seals, the Battle IV
is even more protected against saltwater
intrusion and corrosion. An updated
design eliminates through-holes in the
spool body to further protect the reel from
unwanted debris infiltrating its body and
handle. Available in nine sizes and select
high speed models, you can count on the
Battle IV to have your back in any fight.
PENN. LET THE BATTLE BEGIN .
© 2024 Pure Fishing, Inc.

© Recreational Boating and Fishing Foundation's (RBFF) 2024 Special Report on Fishing
NEWS
Record numbers go fishing in the USA
• Continued from page 3
Meanwhile, 5.2 million black Americans
aged six and over picked up a rod last year,
the highest number since activity tracking
began in 2007.
Women represented 37 per cent of total
anglers, 41 per cent of first-time participants
and 45 per cent of those considering fishing.
And 2023 also brought a milestone in
fly fishing with participation in this sector
topping eight million for the first time.
Another sector which saw significant
growth was saltwater fishing, as participation
increased five per cent to 15 million
participants – the highest number on record,
exceeding 2020 by 500,000 anglers, and pre-
Covid 2019 by nearly two million.
Dave added: “Throughout 2023, fishing
remained a gateway to health and wellbeing
for the more than 4.2 million first-time
participants. These new anglers are younger,
more diverse and digitally connected.
“By understanding the demographics,
motivations and barriers of participants, the
fishing industry can better reach America’s
youngest citizens, nurture a new generation
of fishing enthusiasts and retain those new
to the sport.”
Stephanie Vatalaro, senior vice-president
of strategy and operations at RBFF,
explained: “The truth is, the decline in
participation among our youth represents a
huge opportunity to do more as an industry
and meet the moment together.
“Girls who fish become women who fish.
It’s our charge to reach newcomers and
invite them to have great fishing experiences,
showcase convenient water access, provide
beginner educational resources and costeffective
equipment and emphasise why
getting out on the water is more than a
hobby – it’s a way of life.”
The Special Report on Fishing, an
57.7M Americans
went fishing
Highest participation on record
3.2M increase from 2022
21.3M
Women went
fishing in 2023
Highest number of female
participants on record
of all anglers
37% were female
Highest participation on record
20%
87%
of female anglers
have kids ages 6-12
of current fishing participants
fished before the age of 12
2024 SPECIAL
REPORT
ON FISHING
25%
4.2M
5.2M
New
Anglers
11.2M returning participants
12.3M lost participants
Black
Participants
fished in 2023
Highest on record
Hispanic
6.3M Participants
fished in 2023
Highest on record
13M
Youth
went fishing
up from 12.7M
Youth Female anglers (6-12) participated in fishing
Only 19% kept fishing as a teenager (13-17) vs.
30% of their male counterparts
MORE
INFORMATION
annual report in its 14th year, provides an
overview of fishing participation in the
USA, including participation numbers
among key groups, barriers to entry, reasons
for participation and more. RBFF created
the report in partnership with the Outdoor
Foundation.
www.takemefishing.org/specialreport
SEA CHANGE FOR QUANTUM TACKLE BRAND
As the Quantum brand marks
its 40th anniversary, it is
redirecting its focus on to the
saltwater market, expanding on
its legacy of top-tier rods, reels
and combos.
Embracing this shift, the
CEO of parent company
Rather Outdoors, Ken Eubanks,
said: “We are committed to
delivering the new standard
of performance in saltwater
tackle.”
By assembling a team of
industry veterans in sales,
marketing, product, and brand
management with over 150
years of experience in the
saltwater tackle business,
Quantum says it now has the
foundation needed to push the
brand to new heights.
Mike Rice, Quantum’s senior
vice-president, explained: “This
team has a proven track record
of managing successful saltwater
brands and understands what
our customers and consumers
want.
“‘Tested Beyond Limits’ is
more than just a tagline for
the brand; it’s how the team
operates. Whether field testing
on the water or rigorously
testing rods and reels in the
state-of-the-art facility in Tulsa,
Oklahoma, nothing is approved
until everyone agrees it’s market
ready. No compromises.”
Quantum is set to release a
very focused assortment during
ICAST 2024, including two
families of reels and combos
and one family of rods, for a
total of 40 SKUs.
The first couple years of
development will be focused
on spinning tackle – next
year’s product is already in
development – but after that
the possibilities are endless, says
the firm.
Benchmark and Strive
reels are each equipped with
innovative features and built to
the highest quality standards.
Both reels are available in sizes
2500-8000 and are offered as
combos as well.
Built to catch anything
from trout to tarpon,
Quantum Benchmark reels are
manufactured to the highest
quality standards. Strive will be
offered in the same six sizes as
the Benchmark.
Designed specifically for the
inshore market, the Quantum
Myth rod series, meanwhile, will
offer value across its 10 models.
www.ratheroutdoors.com

EFTTA ANGLING SUMMIT TO PREMIERE AT BERLIN SHOW
Europe’s largest fishing exhibition – Angling
World Berlin – will present the international
B2B summit of the recreational angling
industry on November 28th.
This year, Angling World Berlin takes
its next significant strategic step by
launching a B2B segment in cooperation
with the European Fishing Tackle & Trade
Association (EFTTA).
The international recreational angling
industry is being invited to the EFTTA
Angling Summit on November 28th, at
hub27 on the Berlin exhibition grounds.
This will be the first-ever EFTTA
Angling Summit, with plans for it to be held
annually in the same venue the day before
Angling World Berlin, as part of a longterm
partnership.
This B2B platform will offer insights and
input on key industry topics and promote
networking within the trade. The one-day
summit is aimed at all interest groups in
the sector, including brands, manufacturers,
Beer maker Carlsberg Sweden
has teamed up with renowned
lure builder Claes ‘Svartzonker’
Claesson to highlight the risks of
drunk fishing.
“DrunkenBait by Svartzonker”
is a unique fishing lure designed
to remind anglers to stay sober
while on the water.
The unique lure resembles a
drunk person who has ended
up at the bottom of the lake. It
serves as a visual warning against
the dangers of drunk fishing and
a reminder to anglers to choose
non-alcoholic beverages when on
the water.
DrunkenBait is a fully
retailers, and distribution companies.
Ross Honey, Angling Spirit founder and
EFTTA board member, said: “The launch
of the EFTTA Angling Summit at Angling
World Berlin marks a significant milestone
for the international angling community.
“This event will provide an unparalleled
platform for industry leaders to collaborate,
share insights, and drive the future of fishing
tackle and trade. We are excited about the
opportunities this summit presents for
fostering innovation and strengthening our
network.”
Angling World Berlin project manager,
Felix Steinacker, added: “The premiere of
the EFTTA Angling Summit as a new
B2B congress for the international angling
industry is of great significance to us.
“With this strategic step, we are not
only putting a stronger focus on the B2B
sector and opening a new B2B segment
here in Berlin for our exhibitors and the
international industry. But this step also
functional pike
lure, jointed at
the waist for
realistic drunken
movement in the
water. The lure is available
in an exclusive limited
edition, each hand-painted
and individually weighted by
Svartzonker himself.
Claes explained: “Fishing and
alcohol do not mix well. I hope
the DrunkenBait can encourage
more anglers to choose nonalcoholic
options while fishing.
And who knows, maybe
someone will catch a big pike
with it too.”
DrunkenBaits have been
distributed to selected resellers
with a few of the exclusive
lures raffled off on
Carlsberg Sweden
and Svartzonker’s
social media.
The proceeds
will be donated to fish
conservation and the
Swedish Red Cross’s water
projects around the world.
Drowning is the third leading
cause of unintentional injury
death worldwide, according to
the World Health Organisation
(WHO), and alcohol use is a
common risk factor, particularly
underscores the growing internationalisation
of our fair.
“We are confident that the EFTTA
Angling Summit will offer an excellent
platform for exchange and networking on an
international stage. Winning EFTTA as a
partner for Angling World Berlin makes us
proud.”
The summit program includes morning
and afternoon sessions with international
representatives from politics, associations
and the trade at large. It will discuss
challenges facing the industry, such as
changing market conditions, growing
international competition and the impacts
of changing environmental conditions. The
conference day will conclude with a Dinner
& Networking Night in the evening. Details
of the program and the first speakers will
be announced in due course. Tickets are
available via the website.
boot-berlin.de/en/angling-world-berlin/tickets
Carlsberg launches lure promoting alcohol-free f ishing
in fatal boating and fishingrelated
accidents. But the dangers
of mixing alcohol with fishing are
not fully acknowledged.
In Sweden, a new survey
by Verian, commissioned by
Carlsberg Sweden, reveals
concerning attitudes towards
alcohol consumption while
fishing – it indicated that 41
per cent of Swedes are open to
drinking alcohol while fishing
and 20 per cent have done so.
The attitude among men is
particularly concerning, with a
majority (55 per cent) open to
drinking while fishing and 31 per
cent having already done so.

NEWS
Bait f irm has ingredients to lift FOG
In another strategic move to bolster
its leadership position in the global
sportfishing industry, Foundation Outdoor
Group has announced an exclusive
distribution partnership with Swedish Bait
Mechanics (SBM), a leading northern
Europe bait manufacturer.
The agreement offers Foundation
complete worldwide sales, marketing, and
fulfilment rights to SBM’s diverse product
line of fresh, high nutrition value (HNV)
baits.
The agreement also provides Foundation
– based in the USA but with a prominent
European HQ – with exclusive
distribution rights for Boatman bait boats
across Scandinavia.
Gary Benney,
Foundation Europe’s
vice-president of
operations, explained:
“We’re excited to add
Swedish Bait Mechanics
to our diverse product
line.
“The carp fishing
industry in Europe is
immense and it continues
to grow in North
America, and partnering
with an established leader,
with the highest level of quality products,
perfectly aligns with Foundation’s growth
strategies and our efforts here in Europe.”
Based in Halmstad, Swedish Bait
Mechanics was established in 2009 with
the vision of filling an industry void and
consumer need for quality carp baits.
From humble beginnings, it has
established itself as the premier provider
of HNV baits, primarily focused on carp
fishing and offering a full line of bait
boilies, hook baits and liquid attractors as
well as fishing rods and accessories
SBM also maintains exclusive rights to
sell and distribute Boatman bait boats in
Denmark, Finland, Norway, and Sweden,
which extends to Foundation Outdoor
Group through the new relationship.
Foundation’s president and COO Brook
Oliva added: “The ability to offer products
that are tailored to European customers
was a key consideration when we decided
to invest in the Halmstad headquarters
and distribution centre.
“We are proud to partner with Swedish
Bait Mechanics and to offer their highquality
baits and Boatman bait boats to
our growing customer base.”
SBM customers will continue to enjoy
the highest quality baits and will also now
benefit from shorter lead times and more
accurate stock control via the Foundation
agreement. This will enable SBM to
increase its focus on fresh ideas and
further product development.
The partnership with Foundation
Outdoor Group – which owns brands
including Mud Hole Custom Tackle,
American Tackle, MHX, Custom Rod
Builder (CRB) and ProProducts – will
also provide increased distribution of
SBM product to a broader audience of
consumers and third-party bait resellers.
DANISH FIRM ACQUIRES SWEDISH SPINNER MAKER
Swedish spinner manufacturer
Myran, which has a 75-year
history in the trade, is to be
taken over by Danish outdoor
company Nordic Fieldsport.
Björn Elmervik Johansson,
who himself took over the
iconic company back in 2001,
is handing it on to Eric and
Henrik Svendsen at Nordic
Fieldsport, although the
Elmervik connection will
continue.
It all began in 1950 when
Paul Johansson sat filing a
dessert spoon, which developed
into Paul’s Sportdepot business.
It kicked off with the Myrspinner
with interchangeable
blades and was soon followed
by a number of models such as
Wipp, Toni, Mira, Panther, Agat
and Tuna Lax – all under the
Myran brand and all still in the
portfolio today.
Björn took over the brand
23 years ago and continued
the production in Huskvarna,
Sweden, where the well-known
fly- and spinner boxes are also
produced. The spirit of Paul
Johansson lives on in these
products that have always been
and still are made in Sweden.
On October 1st Björn
Elmervik will transfer the the
business to Nordic Fieldsport,
however Björn will continue as a
consultant for an agreed period
while his son, Marcus, will
take on the role of production
manager. Marcus has worked for
the business for 22 years and it
is hoped this move will ensure
the products’ high quality and
reliable delivery.
Eric and Henrik Svendsen
said: “We are both proud and
humble to take 75 years of
Swedish industrial history
further on. We have planned
several new initiatives – certainly
on the marketing front – but
one thing is certain; Myran’s
quality, values and the continued
production in Sweden will not
be changed. At the same time,
we are very glad to have the
continued support from the
Elmervik family.”
Björn added: “During the
years, I have received many
offers to sell the company,
but often with the purpose of
moving production to the Far
East.
gbenney@fogeurope.com
www.fogeurope.com
“I am, however, confident of
the future of the company in
the hands of Eric and Henrik.
I am handing over a healthy
and profitable business and I
am happy that the Elmervik
family still will be involved in
the continued production in
Sweden.
www.myrans.se
10 WWW.TACKLETRADEWORLD.COM

STORES GET ACCESS TO ROXSTAR
RoxStar Fishing, the creator
of the Fly Striker, a bestselling
inline fishing spinner on
Amazon for two years straight,
unveiled wholesale distribution
to brick-and-mortar retailers for
the first time at ICAST 2024.
This landmark event marks a
major expansion for this family
owned company, bringing
its acclaimed product to a
wider audience through retail
partnerships.
In conjunction with this
launch, RoxStar Fishing is
committing over $1.4 million
in advertising over the next 12
months.
This strategic investment
aims to significantly enhance
brand awareness and reach more
fishing enthusiasts across the
nation.
The robust ad campaign will
leverage multiple channels,
including digital marketing,
social media, and traditional
advertising, to ensure maximum
visibility and engagement.
ICAST 2024 attendees were
given the unique opportunity
to experience the Fly Striker at
first hand and meet the team
behind its success.
Known for its quality and
performance, the Fly Striker
has already become a favourite
among anglers, and this new
retail availability will make it
even more accessible to the
fishing community.
RoxStar is also proud to
announce its partnership with
Flies For Vets, a non-profit
organisation dedicated to
supporting veterans. For every
sale made, RoxStar Fishing
will donate one dozen flies to
the organisation. This initiative
helps veterans cope with PTSD
by introducing them to the pure
serenity of fly fishing in nature.
www.roxstarfishing.com
Time to get your Wapsi orders in
Wapsi Fly, which claims
to be the world’s largest
manufacturer and wholesale
distributor of fly-tying
materials, has unveiled its 2024
catalogues and an improved
website boasting wholesale
online ordering.
The US-based supplier has
confirmed the mailing of both
its 2024 Wapsi and Anglers
Image wholesale catalogues to
customers around the globe.
The catalogue mailings
coincide with the release of
its improved website featuring
online ordering for wholesale
customers.
Additional resources such
as product photographs,
descriptive text, and fly-tying
videos are there for dealers to
download when needed.
customerservice@wapsifly.com
www.wapsifly.com

FEATURE
(L to R) Alderman Daan van
Orselen, Ross Honey,
Mayor Dr J P Peter Rehwinkel.
WORLD PREDATOR CLASSIC
EVENT AWARD IS
FOR ALL IN ANGLING
A prestigious award presented honouring the benefits of the
World Predator Classic in The Netherlands is a feather in the cap
for the whole industry, says the organiser.
Angling Spirit and WPC founder
Ross Honey was given the
Dutch Gemeente Voorne aan
Zee Award – the first time it has
ever been presented to someone outside
the country – to highlight how the event
boosts both the economy and fishing
itself.
Over the past decade, the World
Predator Classic’s meticulous planning
has always included a strong emphasis
on preserving flora, fauna and the
environment, reflecting a deep
commitment to sustainability.
The World Predator Classic has
not only become a celebrated event in
the angling community but has also
significantly boosted fishing tourism and
stimulated the establishment of related
businesses.
This surge in activity has had a
substantial positive impact on the venue’s
economy, putting the Hellevoetsluis
region firmly on the map.
The official citation read: “As a token
of appreciation for the tremendous efforts
in organising the World Predator Classic
with great attention to flora, fauna and
the environment.
“The event has significantly
boosted (fishing) tourism as well
as the establishment of businesses.
This has had a major impact on the
municipality’s economy. Hellevoetsluis
and its surroundings have been put on the
national and international map thanks to
the event.”
The honour was welcomed by Gerard
Bakkenes, the president of the European
Fishing Tackle Trade Association
(EFTTA), who said: “It is important
to recognise the positive impact that
recreational catch and release angling has
on our environment.
“The work carried out by EFTTA is
crucial in safeguarding the future of this
practice. Their efforts ensure that angling
can continue to be enjoyed responsibly
while protecting our natural resources.”
Presenting the award to Ross were
Alderman Daan van Orselen and mayor
Dr J P Peter Rehwinkel, who noted that
not only was it a personal achievement
but also a celebration of the collaborative
efforts that have transformed the region
into a hub for sustainable angling and
economic growth.
Ross added: “I am grateful to everyone
who has supported and participated in the
World Predator Classic. This achievement
would not have been possible without
the hard work and dedication of our
entire team, the local community, and the
incredible participants who have travelled
from all over the world.
“Thank you to the municipality of
Hellevoetsluis for this honour and to
everyone who has played a part in this
journey. Together, we will continue to
strive for excellence, environmental
stewardship, and the celebration of our
shared passion for fishing.”
12 WWW.TACKLETRADEWORLD.COM

FEATURE
A GENUINE
BELIEF IN
ARTIFICIAL BAITS
ROK Fishing, the French manufacturer specialising in the design
and production of carp fishing gear, is revolutionising this sector
with its range of artificial baits.
There’s no doubt about it –
artificial baits are becoming
increasingly popular, especially
among carp anglers of all
skillsets.
It’s not surprising as artificials are
suitable both for competition fishermen
who have endless combinations and for
less experienced anglers who benefit
from tested and proven products.
ROK Fishing has made a strong
impact with its range of baits specifically
designed for carp fishing.
Every detail of its products has
been meticulously thought out to
offer fishermen infinite possibilities in
terms of bait presentation, pushing the
boundaries of traditional techniques and
perfectly adapting to the most varied
fishing conditions.
The range includes various densities,
textures and especially colours for
perfect visuals to attract carp.
Meeting the needs
The ROK Fishing range stands out
for its ability to meet the specific
needs of fishermen, whether they
prefer a traditional approach or more
sophisticated techniques.
Among the notable innovations is the
Sinking Density range, whose baits are
designed to be fished directly on the
bottom of the lake or river, with the
density adjusted to allow them to sink
slightly. This subtlety allows for precise
and effective bait presentation.
Perfectly balanced artificial baits are
also remarkably effective when used
correctly – only the hook rests on the
bottom while the bait slightly rises,
thus providing an optimal and natural
presentation.
This feature is particularly useful
over muddy or dirty bottoms, where
baits might otherwise sink and become
invisible to the carp. With its Perfect
Balance range, ROK Fishing offers
perfectly balanced baits that are highly
effective for this method.
Unmatched buoyancy
Meanwhile, the Ultra Pop-Up range
represents another major advancement.
Thanks to its exceptional and
unmatched buoyancy, it perfectly
balances any bait, whether boilies, seeds
or pellets.
It is also ideal for zig fishing
techniques, where baits need to be
suspended in the water column to attract
moving fish.
As a result, the Ultra Pop-Up
range opens up new perspectives and
opportunities in both fishing strategy
and bait presentation. This range is
also ideal for combating pests or other
nuisances which might otherwise try and
take a bait.
The choice of shape and especially the
14 WWW.TACKLETRADEWORLD.COM

ROK FISHING
size of the artificial bait is particularly
important, allowing anglers to choose
the desired level of balance or pop-up
effect.
Seeing clearly
Beyond a judicious choice of density, the
option of different colours is also very
important.
The Natural Yellow range from ROK
Fishing aims to mimic a real corn kernel
and represents a safe choice for starting
with artificial baits.
Many other colours offer very
interesting contrasts to adapt to all
types of bottom. Indeed, carp are
attracted to contrasts, so choosing a
light colour like white or pink against
a dark background can really catch the
fish’s eye. Conversely, with wary fish,
more discreet colours can be tested.
For even more assured results,
ROK Fishing offers ready-to-use
combinations of two colours, selected
and tested by its specialists to provide
effective contrasts.
During the 2023 World Carp Championships,
almost all participating nations used ROK
Fishing’s artificial baits, confirming their
effectiveness in competition.
Tried and tested
During the 2023 World Carp
Championships, almost all participating
nations used ROK Fishing’s artificial
baits, confirming their effectiveness in
competition.
With this new range multiplying
shapes, densities and colours, difficult
situations no longer exist – fishermen
can experiment, innovate and adapt
their techniques, according to the
specific conditions of each session.
As if that wasn’t enough, the company
offers attractive displays to its partner
stores to effectively present the extent
of its range, helping fishermen collect as
many references as possible to adapt to
all situations.
export@rokfishing.com
www.rokfishing.com
WWW.TACKLETRADEWORLD.COM 15

FEATURE
FUJI
FUJI REVEALS GLOBAL
DISTRIBUTION CHANGES
Rod component manufacturing giant Fuji Kogyo has updated its global distribution
strategy as it embraces the latest changes in the worldwide business environment.
With effect
from April
1st, the
Japanese
manufacturer has divided
its distribution model
into five key areas –
Japan, the American
continent, Europe
(which will be split into
two), Oceania and Asia,
appointing well-known
distributors in each.
Fuji says this global
distribution model will
not only ensure the
quickest supply chain
for tackle items but will
also ensure the latest
information on products
and service updates will
also be available.
For rod factory
sales, Kowa Company
will continue to be
responsible for providing
the required items.
The distributors and their
areas are:
Japan Domestic
First Corporation
mail@first-fuji.co.jp
first-fuji.co.jp
Asia – Kowa Company
+81 3 5464 2815
fujitackle@kowa.co.jp
North and South
America distributor
Anglers Resource owner
Bill Falconer said: “I am
very excited about this
enhanced new structure
that will allow us to better
serve our Fuji customers.
“This streamlined new
structure allows us to
be much more agile in
serving our customers.
This new distribution
structure allows us to
offer both faster order
fulfillment as well as
deeper inventory to
ensure consistent product
availability for things like
the revolutionary new
TCH seat technology.
“And the timing is
perfect as Fuji plans to
continue to release new
products that we can bring
to market quickly and in
robust quantity.”
+1 251 943 4491
info@anglersresource.net
anglersresource.net
Oceania distributor
Frogleys Offshore
director Michael
Starkey said: “This new
structure allows more
countries to access more
products, helping all
markets across the world.
It is great to be able to
offer all of Oceania the
whole range of Fuji
products, allowing local
custom rod builders to
build how they want,
not just what used to be
available.”
+61 2 66813988
enquiries@
frogleysoffshore.com.au
fujitackle.com.au
Europe (Spain and 20
other countries) will
be handled by Calico
SA, who said : “All the
team at Calico SA are
extremely enthusiastic
to participate in the new
distribution structure of
Fuji as well as continue
to develop and promote
the brand after more
than 50 years of close
cooperation – do not
hesitate to contact us.”
+34 93 300 1412
fuji@calico.es
kalikunnan.com
Meanwhile Europe
(Italy and 19 other
countries) is being
looked after by Majora
Intelligent Fishing.
Owner Carlo Rossi
said: “Our mission will
be to offer a quick and
eff icient delivery service
based on immediate
availability; our range
includes more than 1,800
Fuji references to offer
a complete variety of
products and satisfy all
kind of costumer requests.
“We also just launched
a ‘Rod Building Studio’
based in our warehouse
to offer a complete ‘rod
building service’ to any
European company, not
only for our domestic
market.”
+39 393 9341799
info@fujitackle.it
www.fujitackle.it
16 WWW.TACKLETRADEWORLD.COM

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TITAN
LIVINGSTONLURES.COM
KRAKEN
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spotlight
Spotlight on
clothing
“There’s no such thing as bad weather, only unsuitable clothing,” so they say.
That phrase is particularly applicable to fishing. So how do you ensure your
customers are properly kitted out for whatever the weather throws at them?
The fishing clothing market is
a specialised segment within
the outdoor apparel industry,
catering to the needs of
recreational and professional
anglers, many of whom won’t be deterred
by a spot of challenging weather.
Harsh conditions – too wet, too cold
or too hot – rarely put anglers off from
chasing their favourite quarry… indeed
many great fishing locations boast
extreme weather conditions.
And, while an angler’s tackle may
change only slightly according to
conditions, clothing really does need
to be selected very carefully for every
trip.
The market boasts a huge variety
of garments designed to enhance
performance, safety and comfort while
fishing. These range from moisturewicking
shirts and UV-protective
clothing for hot, humid and tropical
climates through to waterproof jackets
and insulated suits when the temperature
gauge heads towards 0ºC or below.
Market overview
The fishing apparel market has seen
steady growth over the past decade., with
more and more brands either expanding
their offerings or simply adding clothing
to their range.
The rising popularity of recreational
fishing, increased awareness of the
benefits of specialist clothing and
advancements in fabric technology have
all contributed to this growth.
According to a report by Grand View
Research, the global fishing clothing
18 www.tackletradeworld.com

market was valued at approximately
USD 2.1 billion in 2022 and is
expected to grow at a compound
annual growth rate (CAGR) of 5.2 per
cent from 2023 to 2030.
Several factors are driving the
growth of the fishing clothing market.
In many places, recreational
fishing is becoming more popular,
with millions of people participating
globally and the relevant associations
working hard to grow numbers.
This has led to a higher demand for
specialist apparel.
Innovations in fabric technology,
such as moisture-wicking, UV and
bug protection, plus antimicrobial
properties, have improved the
functionality and comfort of fishing
clothing.
At the same time, anglers are
becoming more aware of the health and
safety benefits of wearing appropriate
fishing gear, such as protection from
harmful UV rays and hypothermia in
cold weather.
The expansion of e-commerce has
made it easier for consumers to access a
wide range of products, compare prices
and read reviews, thus boosting market
growth.
Consumer preferences
Understanding consumer preferences
is crucial for analysing this sector, with
several key trends emerging in recent
years:
Modern anglers prioritise clothing
that offers high performance and
comfort, with features such as
breathability, flexibility and moisture
management highly valued.
Eco-conscious consumers are
increasingly seeking fishing clothing
made from sustainable materials.
Brands that use recycled fabrics and
promote environmentally friendly
practices are gaining popularity.
While functionality remains a
priority, many consumers also look for
stylish and fashionable fishing apparel.
This trend has led to the incorporation
of trendy designs and colours in fishing
clothing lines. We all remember the
boom in camou clothing a few years
back and there now appears to be a
trend for eye-catching designs.
Anglers often invest in high-quality,
durable clothing that can withstand
harsh outdoor conditions. Durability
is a significant factor influencing
purchasing decisions.
Key players
The market is highly competitive,
with several key players dominating
the landscape. Simms is known for its
high-performance fishing gear, whether
that is its staple of waders, jackets,
pants or accessories.
Columbia Sportswear’s PFG
(Performance Fishing Gear) line
is popular among anglers for its
innovative designs and advanced
fabric technologies, while Patagonia
is renowned for its commitment to
sustainability and offers eco-friendly
fishing apparel made from recycled
materials.
Those needing safety and protection
from the elements may turn to brands
like Grundéns, a specialist in rugged,
durable gear designed for professional
fishermen and extreme conditions.
One mainstream name that has been
pushing into this sector in recent years
is Under Armour, which is coaxing rodholding
customers with its moisturewicking
and UV protection lines.
All dressed up
The market can be segmented based on
product type, distribution channel and
region.
With layering being key to
comfort, there are a plethora of
moisture-wicking, UV-protective
and antimicrobial shirts while jackets
and outerwear generally tend to be
waterproof, windproof and insulated to
cope with various weather conditions.
Better materials mean many are
also more lightweight than their
predecessors.
Durable, flexible pants and shorts
should be in everyone’s wardrobe to
cater for different fishing environments
while smart dealers can cover many
bases with accessories including
hats, caps, gloves, socks and eyewear
– although the latter is very much a
category in its own right.
Whether you are a speciality tackle
store, a general outdoor retailer or a
sports equipment outlet, whether bricks
and mortar or an e-commerce site – or
both – there’s plenty for you to stock.
Not surprisingly, North America is
the largest (and arguably most diverse)
market, driven by high participation
rates in recreational fishing for a huge
variety of species in a wide range of
conditions.
Europe is also incredibly diverse
in terms of fishing styles, weather
patterns and clothing requirements,
while the Asian-Pacific region is
starting to witness rapid growth thanks
to increasing disposable incomes and
rising popularity of fishing as a leisure
activity.
Meanwhile regions like Latin
America and Africa, where fishing
is both a livelihood and a growing
recreational activity, are coming to the
fore.
Future trends
Analysts seem to agree there are
certain trends likely to shape the
future of the fishing clothing market.
Continuous advancements in
fabric technology will lead to the
development of more efficient and
comfortable fishing apparel. Smart
clothing with built-in sensors to
monitor body temperature and other
vital signs could become a reality.
The trend toward sustainability will
continue to grow, with more brands
adopting eco-friendly materials
and manufacturing processes.
Consumers will also increasingly
demand transparency regarding
the environmental impact of their
purchases.
Customised and personalised
fishing clothing, tailored to individual
preferences and needs, will gain
popularity. This trend could be driven
by advancements in 3D printing and
on-demand manufacturing.
Meanwhile, as more women
participate in fishing, the demand for
female-specific fishing clothing will
continue to rise. Brands will focus on
creating stylish and functional apparel
designed specifically for women and
there are already plenty of womenonly
fishing brands in the sector.
Meeting the challenge
Despite the positive outlook, the
market faces several challenges.
Fishing is a seasonal activity in many
regions, leading to fluctuations in
demand for fishing clothing – both in
number and type.
The continued presence of
counterfeit products in the market
can undermine consumer trust and
affect brand reputation.
Economic downturns can impact
consumer spending on non-essential
items like specialist fishing apparel
and we have certainly seen this issue
over the years.
Nevertheless, the fishing clothing
market is poised for continued
growth, driven by increasing
participation in recreational fishing,
advancements in fabric technology
and greater consumer awareness of
the benefits of specialised fishing
gear.
Key players are well-positioned
to capitalise on these trends, while
new opportunities in sustainability,
customisation and women’s apparel
present avenues for further expansion.
As the market evolves, staying
attuned to consumer preferences and
embracing innovation will be crucial
for success.
clothing
www.tackletradeworld.com 19

spotlight
PENN
FiERcE thERMo sUit
PENN has you covered this winter with its two-piece Fierce Thermo
Suit, designed to keep you warm and dry on the worst of windy, wet,
and cold days.
It consists of polyester coated with 8,000mm PVC with micro
fleece lining and padding to keep you dry and warm and fied with
extra-large and durable zippers that won’t let you down.
Whether you are fishing on a boat, from a pier, or even on the
bank, this suit will protect you from Mother Nature and ensure you
won’t need to worry about staying warm. Available from September
in sizes M, L, XL, and XXL.
www.pennfishing.com
BÁJIO
BAMBoo pERFoRMAncE hooDiE
These lightweight long-sleeve hoodies are UPF 40, made with
Earth-friendly material and feature killer designs by taoo artist and
fishing guide Casey Anderson.
But there’s more… A sustainable miracle fabric, bamboo is
antimicrobial, odour-resistant, moisture-wicking, quick-drying,
hypoallergenic, so to the touch, UV protective and insulating.
Bajío’s Bamboo Performance Hoodie features so, move-withyou,
four-way stretch fabric, thumbholes to shade your hands from
the sun, and a crossover hood to shield your neck and head from the
elements – no neck gaiter needed!
www.bajiosunglasses.com
HUK
pURsUit coVER-Up DREss
Designed to combine fashion with functionality for female fishing
enthusiasts, it’s the ultimate accessory, whether you are hopping off
the boat or relaxing by the pool.
With its 50+ UPF sun protection, female anglers can confidently
enjoy long days under the sun, knowing it protects them from
harmful UV rays. The adjustable hood enhances style and offers an
extra layer of sun protection.
Craed from 100 per cent polyester, the so, anti-microbial fabric
provides a flaering, non-cling drape, making lady anglers look and
feel great. Mesh sides ensure breathability, keeping female fishing
enthusiasts cool and comfortable throughout their adventures.
www.hukgear.com
SIMMS
siMMs pRo DRY sUit
The all-new Pro Dry Suit is the ultimate foul weather fortress.
Built with waterproof/breathable Gore-Tex Pro fabric, the jacket
features an adjustable hood, water-resistant zippered chest pockets,
zippered handwarmer pockets and watertight cuffs.
A centre front zipper reinforced with a storm flap provides
maximum weather protection.
Utilising the same Gore-Tex Pro fabric, the Bib features air mesh
suspenders, a vast pocket array and includes thigh-high zippers for
easy on/off.
www.simmsfishing.com
20 www.tackletradeworld.com

STOPPIONI s.n.c. Firenze Italy
Tel.+39 0558739615 -Fax +39 0558739648 stonfo@stonfo.com
MEMBER
Art.738
MICRO LOOP TYERS
Tools to make very small loops ideal for
hooklengths and hair rigs.
The small size allows you to tie 4 mm
loops, while the large 6 mm.
4 mm 6 mm
1 2 3
4
1 or 2x
5 6
7 8
www.stonfo.com
UNI SOFT WIRE EXTRA SMALL GAUGE # 36 0.006 INCH
NEW 2024
UNI PRODUCTS J.G. Cote Inc.
1004 Principale
Ste-Melanie, QC. Canada JOK 3AO
Tel: 450-889-8054
Toll-Free: 1-877-889-8054
Fax: 450-889-5887
Email: info@uniproducts.com
Look to UNI
for the best in
spooled
fly-tying
materials!
BLACK YELLOW SILVER OLIVE
AXXEL-MINI FLASH TINSEL
UNI-MOHAIR
UNI-STRAP
www.uniproducts.com
FUCHSIA
IRON GRAY
CAMEL

usiness
panama city
CENTRAL
AMERICA
The slender isthmus connecting North and South America boasts a
D O I N G B U S I N E S S W I T H . . .
lengthy coastline – plus some exciting rivers and lakes – while some
of its countries offer a dynamic and evolving sector with substantial
growth potential if you are a tackle business.
Central America has
much to commend
it to the tackle
industry, as it has
plenty of world-class fishing,
especially offshore, boasting
calm waters, warm weather
and billfish in huge numbers.
Marlin and sailfish can be
caught all year round and the
warm tropical waters also
offer phenomenal fishing for
yellowfin tuna, dorado and
wahoo.
Fishing tourism here is a
key part of the landscape,
thanks to the weather,
beaches, top hotels and
friendly culture.
Few destinations can offer
the combination of trophy
species, the sheer quantity of
fish and the consistent yearround
fishing that Central
America can.
Costa Rica is seen as
the billfish capital of the
world by many, thanks to
the numerous records it
throws up regularly and
there’s a reason why the
International Game Fish
Association (IGFA) stages
so many billfish tournaments
in the waters of the Pacific,
while the Caribbean Sea on
the other side also offers
great tarpon and snook
opportunities.
The Pacific is so
productive thanks to the
meeting of the California
Current from the north
and the Humboldt Current
from the south, bringing in
cooler water and creating a
nutrient-rich environment
which sustains an incredible
amount of marine life.
Western Panama offers
up famous hot spots like
the Hannibal Bank, Isla
22 www.tackletradeworld.com

elize
Guatemala city
ECONOMY
FOCUS
& FAcT FiLe
GDP (USD, approx)
GDP Growth rate
belize $2.83 billion
belize 8.7%
costa Rica $69.24 billion costa Rica 4.6%
el salvador $32.49 billion el salvador 2.6%
Guatemala $95 billion
Guatemala 4.1%
Honduras $31.72 billion Honduras 4%
nicaragua $15.67 billion nicaragua 3.8%
panama $76.52 billion
panama 10.8%
cenTRAL AMeRicA
san José, costa Rica
Top export partners: USA, EU, Central America
Lake nicaragua
Top import partners: USA, Central America, China
Honduras
Montuosa and Coiba Island,
with some incredible marlin
fishing, especially for bigger
fish.
Meanwhile, yellowfin tuna
are a key target on topwater
lures and lighter spinning
outfits, not to mention
dorado and wahoo offshore.
Belize has long been a
favoured spot for saltwater
fly anglers keen to get
among the tarpon, permit,
bonefish and snook, while
snappers, grouper, barracuda
and mackerel add to the fun
on lures or bait.
You’ll also find plenty of
wahoo, mahi mahi, tuna and,
of course, marlin and sailfish,
once you move offshore.
But don’t think you need
to head out to sea for top
fishing. There’s plenty for
the freshwater angler to
get their teeth into, from
Capital Cities
belize Belmopan costa Rica San José el salvador San Salvador
Guatemala Guatemala City Honduras Tegucigalpa nicaragua Managua
panama Panama City
Populations
belize 405,272 costa Rica 5.181 million el salvador 6.397 million
Guatemala 18.36 million Honduras 10.76 million nicaragua 7.142 million
panama 4.53 million
Official languages
belize English
costa Rica, el salvador, Guatemala, Honduras, nicaragua, panama Spanish
Currencies
belize Belize dollar costa Rica Colón el salvador US dollar
Guatemala Quetzal Honduras Lempira nicaragua Córdoba
panama Balboa/US dollar
www.tackletradeworld.com 23

usiness
key species >>
Yellowfin tuna
Jack crevalle
Peacock bass
Bonefish
White marlin
Snook Wahoo Yellowfin tuna
rainbow and peacock bass to
snook, tarpon and tropical
gar. Costa Rica is the best
freshwater hotspot, due to
its pristine jungle rivers, lakes
and lagoons.
The inshore fishing in
Panama is also just as popular
as the big game offshore
fishing.
Rich opportunities
While the fishing or species
are similar in most Central
American countries, each has
its own unique charm and
experiences.
Honduras has been
climbing the ladder of
popularity among fly anglers
who love flats fishing;
bonefish are abundant all year
round, while permit peak in
the first half of the year and
tarpon towards the latter part.
Head for the Isla de la Bahia
(Bay islands) at the southern
tip of the Mesoamerican
Barrier reef.
Nicaragua may have
a chequered reputation
and some parts of it are
notoriously difficult to reach
but the fishing here is a
revelation. From huge tarpon
to billfish, roosterfish and
much more, there is plenty
to commend each side of the
country.
Or head to Lake Nicaragua
for a freshwater experience
like no other. With more than
40 species, you’ll be spoiled
for choice, especially when you
consider it is home not just to
rainbow bass, gar and mojarra
but also, amazingly, sharks,
tarpon and snook. More than
40 rivers drain into the lake,
with one connecting it to
the Carribbean Sea, so the
diversity of species is perhaps
no surprise.
In fairness, though, every
country in Central America
is worth exploring for similar
species and there are charters
and lodges in each.
Market drivers
The region attracts a
significant number of tourists
for sport fishing, particularly
in countries like Costa Rica
and Panama. This influx
boosts demand for highquality
fishing tackle.
At the same time, fishing is
also a vital source of both food
and income for many local
communities, leading
to steady demand for
affordable and durable fishing
gear.
Growing awareness of
sustainable fishing practices is
influencing the market, with
a shift towards eco-friendly
tackle options and countries
like Costa Rica go big on its
ecological work.
Innovations in fishing tackle
design and materials, such as
lightweight composites and
advanced lures, enhance the
fishing experience, driving
market growth even further,
especially as tourist anglers
demand top quality gear to
tackle these hard-fighting and
sizeable species.
24
www.tackletradeworld.com

Marlin
Red snapper
cenTRAL AMeRicA
Tarpon
striped marlin
sailfish
permit
Market challenges
That said, the tackle market in
Central America faces several
challenges.
Economic fluctuations in
some countries can impact
consumer spending on
recreational activities, including
fishing.
Overfishing and pollution
threaten fish populations,
potentially reducing the longterm
sustainability of fishing
activities.
Inconsistent regulations and
enforcement across different
countries can create market
uncertainties.
While the dependence on
imports for high-end fishing
tackle can lead to supply chain
vulnerabilities, especially during
global crises like the Covid-19
pandemic.
Market trends
There is increasing demand
for sustainable fishing tackle,
including biodegradable lures
and lead-free weights, driven by
environmental concerns.
Online platforms are
becoming significant sales
channels, offering convenience
and a wider range of products
to consumers.
Consumers – both local
and tourists – are seeking
customised tackle options,
tailored to their specific fishing
needs and preferences.
The market is also
characterised by a mix of local
manufacturers and international
brands. Shimano and Daiwa
rods and reels along with Pure
Fishing brands such as Abu
Garcia, Berkley, and Penn,
mingle with lures and hooks
from Rapala VMC plus bigname
fly brands like Orvis,
all rubbing shoulders with
local small and medium-sized
enterprises producing affordable
and region-specific tackle.
Typical buyers here range
from traditional brickand-mortar
stores, which
remain popular, especially in
tourist areas, to e-commerce
businesses, which typically offer
a broader range of products and
brands, through to numerous
fishing lodges, guides and
charters. The gear the latter
provide as a service can often
influence buying decisions
further down the line.
Looking ahead
Several factors will influence
what the future of the tackle
market is in Central America.
As global travel resumes
post-pandemic, the region is
likely to see a surge in tourism,
boosting the demand for fishing
tackle. At the same time,
potential government efforts
to promote sustainable fishing
and support local manufacturers
could enhance market growth,
although there are always
concerns over economic and
political stability in some of
these countries.
That said, relatively untapped
markets in Honduras, El
Salvador and Nicaragua,
in particular, present real
opportunities for growth.
www.tackletradeworld.com
25

FEATURE
LIVINGSTON LURES
THE SCIENCE OF
SOUND BRINGS SUCCESS
We all know that great-looking lures catch fish, but they are even more effective when
they sound right. Livingston Lures has pioneered this field with its EBS Smart-Chip
Technology, promising the natural, biological sounds of bait fish.
Livingston Lures is heralding in a new
age of fish attraction, one that sees
lures made of plastic, paint and beads
evolve into fish magnets that include
the replication of real, natural sound.
The firm’s proprietary Electronic Baitfish
Sound Technology emits the biological
sounds of real baitfish, activating as soon as
a Livingston Lure comes into contact with
the water.
The lure looks, acts and sounds like a
naturally occurring food that a fish might
find attractive – enticing more fish and,
crucially, more strikes.
Sounds amazing
Hundreds of scientific studies have proven
fish hear both natural and unnatural sounds.
That’s why lure manufacturers in the 1970s
added beads to create low frequency noise.
Now, 40 years later, Livingston has perfected
sound technology, transforming artificial
bait into virtual live bait, thanks to EBS
Technology.
More importantly fish can differentiate
between unnatural and natural sounds
produced by baitfish.
According to a report called Effects
of Mid- and High-Frequency Sonars on
Naval Undersea Center Division, produced
in February 2008: “The auditory system is
particularly important for aquatic vertebrates
when visual orientation is restricted. Sounds
from different sources provide them with
information relevant for survival, eg finding
mates and prey or avoiding predators.
“Acoustic signals in water travel very
rapidly, travel great distances without
substantially attenuating (declining in
level) in open water, and they are highly
directional.”
“Besides being able to detect sounds,
a critical role for hearing is to be able to
discriminate between different sounds
(eg, frequency and intensity), detect
biologically relevant sounds in the presence
of background noises, and determine the
direction and location of a sound source in
the space around the animal.
“Vision is often most useful when a fish is
close to the source of the signal, in daylight
and when the water is clear. However, vision
does not work well at night or in deep
waters.”
The majority of sounds produced by fish
are low frequency, generally from 45Hz to
300Hz. Electronic Baitfish Sounds emanate
at 100Hz and 7dB, the threshold of hearing
for bass and most other fish.
“Initial trials on largemouth bass show
there is an apparent greater detection
distance (several metres) for your lures
that is independent of the model shape or
colour,” explained Dr Thomas B. Hardy,
PhD, chief science officer, The Meadows
Center for Water and the Environment,
Texas State University.
In tests on non-rattling and rattling baits,
fish that responded swam to the bait but did
not strike. The fish were not only called (by
Livingston Lures’ EBS) from further away
but actually struck the lure when they got
close enough to do so.
The scientific difference
Every Livingston Lure is based on science,
proving fish use both visual and audible
senses to track and attack prey – with
audible senses playing the most significant
role in the strike.
They all mimic prey using colour, action
and sound for enhanced attraction. The
better they do it, the more fish you catch.
Livingston Lures trigger instinctive
strikes once the fish are in sight range while
the effective strike zone is doubled through
EBS.
It has been using State-of-the-art design
and Smart Chip EBS Technology since
2013, calling fish from beyond their sight,
making Livingston Lures very effective in
dark and dirty water.
It’s so effective, Livingston Lures is
currently undergoing several studies by
PhD students in universities across the
world while one key fishing highlight was
pro-staffer Randy Howell winning the
prestigious Bassmaster Classic 2014 on the
Howeller DMC Guntersville Craw pattern.
www.livingstonlures.com
28 WWW.TACKLETRADEWORLD.COM

advertorial
foundation outdoor group
A Foundational
ICAST 2024
After months of preparation and several exciting days at the Orange County
Convention Center in Orlando catching up with industry partners and creating
new relationships, ICAST 2024 was a huge success for Foundation Outdoor Group.
This year’s 1,500 square feet of exhibit space was essential to sharing all of the
new products and programs developed since the 2023 exhibition – and the
response was tremendous…
Private Label Rod Program
The biggest splash was made by the new
Private Label Rod Program. With low
MOQ entry points, extremely attractive
pricing, and three levels of customisation,
companies can develop their own line of
high-quality fishing rods to represent their
brand, series, store, or business name. No
matter the business size, the Foundation
Outdoor Group team of design experts are
ready to guide their clients every step of
the way.
Branded fishing accessories
In tandem with the Private Label Rod
Program, another showstopper was the new
line of finished goods offered to brands
that are looking to expand their product
lines. From landing nets and gaffs to a
wide selection of tackle and gear bags,
Foundation Outdoor Group has introduced
new ways for sportfishing businesses to put
their brand on new revenue sources.
New brands added to the Foundation
portfolio
Through exclusive distribution agreements,
Foundation Outdoor Group was proud to
share a new line of premium quality carbon
reel seats from GAHO and a new line of
bait offerings from Swedish Bait Mechanics.
GAHO is a recent entry in the
international rod component market,
having revolutionised the carbon design and
production processes. Foundation Outdoor
Group has exclusive GAHO distribution
rights across the globe, offering both casting
and spinning carbon seats which will be
available later this year.
Primarily focused on the European carp
market, Swedish Bait Mechanics (SBM) is
a premier provider of HNV baits, including
a full line of bait boilies, hook baits, and
liquid attractors. Foundation owns exclusive,
worldwide sales, marketing, and fulfillment
rights to SBM’s diverse product line.
Mud Hole Advantage
ICAST 2024 was also Foundation Outdoor
Group’s first opportunity to share the
Mud Hole Advantage tiered business sales
program directly to the sportfishing industry.
Launched in June, the program offers
significantly discounted pricing schedules
based on the customer’s annual purchases.
Rod building businesses also benefit
from having a dedicated team of account
specialists to support their business growth.
Beyond introducing its new programs at
ICAST 2024, Foundation Outdoor Group
is always proud to share the latest products
from its world class fishing rod brands,
including American Tackle, CRB, MHX,
and ProProducts.
sales@foundationoutdoorgroup.com
www.foundationoutdoorgroup.com
www.tackletradeworld.com 29

FEATURE
DAIWA
AT A GLANCE:
- Constructed of revolutionary Izanas polyethylene fibres
- Eight-carrier braid - Proprietary WX Weave process
- Multi-colour green, tan and black for camouflaging
- Perfectly round - Extreme low diameter
- High breaking strength - Abrasion resistant
- Specially coated to lower friction and repel oil or chemicals
- 165-yard spool - Available in 4lb to 20lb.
THE DEVIL IS
IN THE DETAIL
It’s an often quoted phrase which certainly applies to
manufacturing fishing products. One great example is
X-Braid Finesse, now available to wider markets like the
US, thanks to a partnership with Daiwa.
Japan’s premier X-Braid
fishing line brand has
always been a stickler for
details and nowhere is
this more evident than
in its X-Braid Finesse, where
the details start at a molecular
level.
For years, braided lines
woven with Dyneema were
at the top of the food chain
but that’s changing as Izanas
comes to the fore. This
ultra-high molecular weight
polyethylene material has the
highest strength and modulus
of a man-made fibre – almost
eight times stronger than
piano wire of the same weight.
Daiwa field marketing
manager Chris Martin
explained: “Beyond Izanas
being an unrivalled base
material, it’s how individual
weights of the entire X-Braid
family are manufactured that
makes it far superior to the
competition.
“Other companies take
a single base material and
stretch it to achieve the
desired diameter and weight.
This creates inconsistencies,
which can lead to weak spots.”
Uniquely, each diameter and
weight of X-Braid is produced
from a dedicated spool. So,
for example, if 10lb X-Braid
Finesse is the desired final
weight, the base material fibre
is 10lb.
Martin added: “The
actual weaving machines are
proprietary and built in house
to create the ‘WX Weave’.
In traditional weaving used
by other brands the line
comes off multiple bobbins.
That means in an eightstrand
weave there are eight
bobbins spitting out line.
That results in line twist and
inconsistencies.”
In X-Braid’s “top secret”
WX Weave, the strands
come together uniformly to
yield exceptional consistency.
Moreover, the process
produces a denser weave with
more material in the finished
product. That tighter weave
results in a smoother, more
abrasion resistant fishing line,
while also being rounder and
slightly stiffer, making it much
easier to handle and tie, closer
to how monofilament feels.
But that’s not all. Martin
revealed: “The line making
process concludes with the
addition of a specialised
coating that allows for
extremely low friction, as well
as heat, abrasion, and chemical
resistance… not to mention
longer casts.”
Lastly, X-Braid Finesse
comes in high visibility white
to make the line easier to
manage and visible in lowlight
conditions.
www.daiwa.us
30 WWW.TACKLETRADEWORLD.COM

FULL RANGE OF TERMINAL TACKLE AND ACCESSORIES
EST.
1958
66 Years
of Service!
F J Neil has been family owned and operated since the
1950s… and is still going strong! Under the Dolphin brand
we supply all types of terminal tackle and accessories, from
traditional bamboo poles to the latest rigs and lures.
• Competitive pricing
• Large stock inventory – no order delays
• Rapid turnaround • Export specialists
• Able to source any special requirements
FOR FULL TRADE DETAILS
PLEASE CONTACT US AT CANEFISH@AOL.COM / +1 631-957-1073
FJ NEIL COMPANY INC, 1064 ROUTE 109, PO BOX 617, LINDENHURST, NY 11757-0617 USA
We are looking for experienced agents or distributors for the European market. If qualified, email Neil Miritello at nmfjn@aol.com

TAIWAN, CHINA HOLDS FRIENDLY FISHING
PARENT-CHILD EXPERIENCE
The Taiwan Coast Guard and the private sector held an event today at the North Embankment Parent-child Fishing
Area in Taichung Harbor, attracting 60 groups of families to sign up. They hope to use the friendly fishing parentchild
experience to cultivate a new generation of fishing culture and pay attention to the conservation of the marine
environment.
The Marine Conservation Department of the Marine Commission, together with the Taiwan Fishermen's Federation
Association of Taichung City and the Taiwan Fishing Tackle Industry Association, jointly organized the "113th
Parent-Child Carnival and Friendly Fishing Promotion Event" with the concept of "friendly fishing" and the goal
of establishing a good fishing environment for parents and children. , and invited multiple local groups and public
opinion representatives to participate.
Director Lu Xiaojun said that allowing children to actually experience fishing and feel the salty sea breeze will be more
vivid than learning from textbooks. Fishing by pulling the curved hook of the fishing rod will be more interesting and
more interesting than fishing games on electronic products. A sense of challenge, through which you can practice
ocean life and go outdoors to experience the vitality of the ocean. I believe that the next generation will understand the
ocean better.
The Marine Protection Department pointed out that through "inventory and planning of fishing areas",
"determination of safety standards", "strengthening environmental cleaning", "establishing a data reporting system",
"promoting the sustainable use of resources", "carrying out education and promotion", " Implement the 8 aspects
of "self-management" and "appropriate accountability", promote the "Taiwan Friendly Fishing Action Plan", and
establish the iOcean fishing reporting system to collect information such as fishing catches, and then use scientific
estimation to plan fishing management measures.
There are currently 158 fishing spots open to the public in Taiwan, including 57 fishing ports, 15 commercial ports, 11
fishing spots in Kenting National Park, 18 Keelung Island fishing islands, 3 fishing platforms and 54 fishing spots open
in principle. Free fishing spots are provided, and life jacket lending service stations are set up at 66 coast patrol security
checkpoints near the open fishing spots to ensure the safety of anglers.
The Coast Guard stated that it hopes to draw on the experience of the Taichung Harbor North Embankment Fishing
Demonstration Area and take into account the sustainability of environmental resources to formulate relevant
recreational fishing management policies, comprehensively establish an environmentally friendly fishing order,
improve the overall fishing environment, and encourage the public to engage in healthy leisure activities.

BI HAI FISHING TACKLE EXHIBITION WILL BE
HELD IN CHENGDU IN NOVEMBER
Bi Hai Fishing Tackle Industry Expo
has been deeply involved in the
Chinese fishing tackle industry for
more than 30 years. It is an important
exhibition platform in the complete
industrial chain of the Chinese fishing
tackle market and has accumulated
profound industry heritage. We have
been committed to promoting the
development and exchange of the
fishing tackle industry, and at the
same time shouldering the mission of
opening up the market and seeking
new development opportunities. After
comprehensive industry surveys,
extensive solicitation of opinions
and in-depth field investigations, we
decided to hold the "2024 Autumn
Bi Hai (Chengdu) Fishing Tackle
and Outdoor Leisure Equipment
Exhibition" at the Chengdu Century
City New International Convention
and Exhibition Center from
November 1st to 3rd, and it is planned
to recruit exhibitors in early July.
Bi Hai (Tianjin) Fishing Tackle
Industry Expo is our core exhibition
project. The exhibition area in the
spring of 2024 reached 150,000 square meters, bringing together many well-known domestic and foreign
brands and products, and attracting nearly 300,000 buyers from all over the country to participate. It has
become an indispensable and important traditional event in the fishing tackle industry. We will continue
this tradition and hold the annual spring exhibition at the National Exhibition and Convention Center
(Tianjin).
Based on the successful spring exhibition, the 2024 Chengdu Autumn Fair will continue to focus on the
fishing tackle exhibition, while combining the local characteristics of Chengdu and trying to integrate
multiple elements such as outdoor leisure, road camping equipment, and fishing culture, aiming to attract
not only professionals but also a wider audience. This innovative move fits Chengdu's image as a "leisure
capital". At the same time, it also demonstrates the determination of the Blue Sea Fishing Tackle Exhibition
to continuously innovate and break through the traditional exhibition model. Our goal is no longer limited
to facilitating business transactions, but to create a more diverse and inclusive platform to serve a wider
audience.

CRAA INVESTIGATES
LEISURE FISHING IN THE
YANGTZE RIVER BASIN
Yu Tao won the championship! "Almighty King"
National Fishing Championship (Shandong
Dongping Station)
The best way to promote fishing tackle products in
the Chinese market is to participate in fishing tackle
exhibitions and large-scale fishing competitions. We
will continue to introduce some well-known fishing competitions in China.
On May 31, the 2024 "Almighty King" National Fishing Championship (Shandong Dongping
Station) was successfully concluded in the Qiannianzhoucheng Zhuangyuan Lake Fishing Town
in Dongping County, Shandong! About 500 anglers from all over the country gathered at the
competition site to compete in fishing skills.
Each contestant ranked his personal ranking through the total points of six games, including the
3.6-meter hand rod crucian carp tail number competition, the 4.5-meter hand rod target fish tail
number and weight double points competition, the 5.4-meter hand rod 5 large mixed fish weight
competition, and the 5.4-meter hand rod mixed fish weight competition, with a total of eight
points.
After a day and a half of fierce competition, the top three athletes in the preliminaries, Yu Tao, Liu
Chaofeng, and Gu Dawei, used a 5.4-meter hand-held rod to fish for mixed fish weight competition
to determine the champion, runner-up, and third place.
After three 90-minute mixed fish weight competitions, Yu Tao (Anhui), Liu Chaofeng (Handan,
Hebei), and Gu Dawei (Xuzhou, Jiangsu) won the championship, runner-up, and third place in
the 2024 "All-Round King" National Fishing Championship (Shandong Dongping Station).

FEATURE
Everything
you want from
a specialty rod
When Japanese rodmaker ZENAQ set about creating its latest
specialty series, it incorporated everything an angler could require.
Which is why this series bears the name INQLUDE.
INQLUDE is ZENAQ’s latest
specialty rod series, designed for
estuarine and coastal mid-shore game
fishing, with each blank meticulously
tailored to specific targets and
scenarios.
The Japanese rod making expert invites
anglers to indulge their passion with
these exceptional, meticulously crafted
rod blanks.
There are a number of key features
which characterise the INQLUDE series,
all designed with the target species in
mind.
Super blanks
In addition to a biological approach,
blank design is based on feedback from
the field – for example, the feel of the
lure’s cast, the required lure action and
the power required to confront the target
fish. When converting the design into a
blank, it is often a matter of optimally
fusing conflicting issues.
ZENAQ has worked hard to realise
the phrase “fused at a high level”. In
terms of a rod blank, this means advanced
moulding technology is essential.
The super blank, fused at a high level
with the know-how accumulated as a
blank manufacturer for over 60 years, is
the backbone of INQLUDE.
Guiding principles
ZENAQ’s original RG guide system,
which has a proven track record as
the ‘guide system with the fewest line
troubles’, has been further improved.
By evolving the conventional RG butt
guide (RG7) into the ultra-high-footed
RG10, it can handle a wide range of midshore
games up to PE3 class lines.
The RG10 instantly suppresses
the line loop released from the reel
spool, converting it into a straight-line
trajectory without fluttering.
Anglers can experience the “piercing
cast feel” of the line passing through the
narrow guide tunnel with its densely
spaced small-diameter guides.
ZENAQ’s original RG guide system
prevents loss of casting distance even in
rainy or windy conditions and drastically
reduces line troubles.
Sitting pretty
As “the only point of contact between
the angler and the rod,” the reel seat is
arguably the most important part of the
rod, yet it is often overlooked.
36 www.tackletradeworld.com

ZENAQ’s Hexagonal Reel Seat 20 was developed
exclusively for big games. This reel seat, which has been
carefully thought out from casting to lure operation and big
fights, has brought fresh surprises and results to casting games.
The included Hexagonal Reel Seat 15 is based on the same
concept and fits perfectly to the reel size expected to be used
for mid-shore game fishing.
It uses a carbon frame structure and special rubber that does
not change, due to hydrolysis. By covering the entire reel seat
with rubber designed with an exquisite hardness, it creates an
unprecedented feeling that fits comfortably in the hand, and
the unique hexagonal shape makes it easy to hold the rod with
little force, providing reliable operability.
A balanced approach
ZENAQ’s rod design prioritises weight balance in actual
fishing situations. This balance in actual fishing situations
with a reel and lure is more important than the ‘rod weight’
specification.
The handle is designed for repeated casts at a good tempo.
The rear grip length is said to be easy to swing and not
interfere with life vests to obtain the maximum casting
distance for the lure.
The grip end is made of EVA material that is also easy
to swing and does not affect handling, even if it comes into
contact with clothing during a cast.
The metal rear ring, attached as a rod balancer that is
essential for improving actual fishing performance, is engraved
with the ZENAQ logo, giving it functional beauty.
RG10 guide system
Tip guides
Magnum
Bullet
Hook keeper
ZENAQ
Magnum Bullet
One key product within the latest range is the INQLUDE
IS88-M9 Magnum Bullet, an 8ft 8in rod capable of handling
lures from 15g to 80g and PE1-3 lines.
The defining characteristic of this rod is its astonishing
castability, launching large lures like big minnows with the
explosive force of a bullet.
Unlike typical sea bass rods, it effortlessly casts out large
lures weighing 50g to 80g even in adverse weather conditions,
allowing you to reach “that extra five metres” that was
previously unattainable.
The high-response blank delivers exceptional sensitivity,
transmitting the subtle vibrations of lure wobbles and even the
slightest changes in current.
It also provides the control needed to effortlessly work even
large topwater plugs with a walk-the-dog action.
Furthermore, its blank power allows the use of big bait lures
up to 120g, which exceeds the lure specification (however,
lures above 80g cannot be fully cast).
While possessing a sharpness not found in rock shore rods,
it boasts the power to confidently tackle unexpected trophy
fish.
With its high versatility, capable of casting lures as light
as 10g, it excels in a variety of scenarios, from river sea bass
and surf flatfish to yellowtail and Japanese lates (barramundi)
fishing.
It is also adept at enticing pelagic fish in bay areas and midshore
jigging, making it the ultimate heavy-duty versatile rod
for a wide range of targets worldwide.
zenaq.com/en/inqlude_sp
Rod blank
Reel seat
Rod handle
Balancer ring
www.tackletradeworld.com 37

MAKING CONTACT
1
2
3
Do you want your
products to be seen by
thousands of potential
buyers… FREE of
charge? Then get in
touch, we’d love to
hear from you.
JOHN HUNTER
+44 7990 542958
john.hunter@dhpub.co.uk
Contact John directly for
details of how to send
your product images and
a short description to
Tackle Trade World.
1 DAIWA
SMELTHEAD DX
When Daiwa set out to develop
the world’s first ever saltwatergrade
underspin jig, it turned to
contemporary lure design guru
Hiroshi Nishine.
The line-tie placement on the
sculpted head forces the nose of
the jig downward, almost like a
lipless crankbait, while the unique
blade shape, with upper and lower
curves, causes the blade to spin
in a tight rotation, not striking the
body of the jig.
Its hooks are perilously sharp
and nickel plated for maximum
corrosion resistance while the
elongated bait-keeper is designed
to keep plastics sturdily in
place without requiring a dot of
superglue.
The heavier weights of 1oz
and 1.5oz make it effective out to
100 feet of water and it’s offered
in colours including Chartreuse
Green Back, Fire Orange and Motor
Oil featuring UV paint or the more
natural Flake Pearl, Smelt, Gun
Metal and Black Back.
www.daiwa.us
2 TROKAR
TK150VP HOOK
Standing on the shoulders of the
legendary TK150, Trokar has taken
all those elements and added the
sheer locking power of the Pro-V
Bend.
As soon as you reel down,
the Trokar point slices through
like butter, and the Pro-V design
immediately funnels fish down
into the deepest point of the V,
locking them through whatever
runs or acrobatics they use to try
and throw the hook.
Available in sizes ranging from
4 to 1/0 give you the drop shot
hook options needed to tackle
smallmouth bass, largemouth bass
confidently, and spotted bass.
www.eagleclaw.com/collections/
trokar
3 RAILBLAZA
GEAR HUB
True to its sustainability policy,
the base and sides of the Gear
Hub – designed as an all-in-one
storage solution for anglers – are
manufactured from 100 per cent
post-consumer recycled material.
It includes four integrated rod
holders, nine accessory tracks
to mount additional Railblaza
products, two recessed handholds,
rod and reel tethers, multiple tiedown
points and enough space for
eight tackle boxes.
The Gear Hub has vast
applications and is sure to be a
favourite for paddle sport, fishing
and boating enthusiasts, however
it will likely be a popular choice in
the outdoor adventure market too.
www.railblaza.com
38 WWW.TACKLETRADEWORLD.COM

2025
®
MARLBOROUGH, MA:
JANUARY 17-19
EDISON, NJ:
JANUARY 24-26
ATLANTA, GA:
JANUARY 31-
FEBRUARY 2
BELLEVUE, WA:
FEBRUARY 15-16
DENVER, CO:
FEBRUARY 21-23
PLEASANTON, CA:
FEBRUARY 28-
MARCH 2
LANCASTER, PA:
MARCH 15-16
FLY FISHING ISN’T PART OF THE SHOW
It is The Show!
flyfishingshow.com
PHOTO CREDIT ROB GIANNINO

MAKING CONTACT
4
5
7
6
4 UNI PRODUCTS
UNI–STRAP
5 MHX
7FT 10IN X-FIGHTER ROD BLANKS
6 PLANO
FROST COOLER 32L
7 MUSTAD
APEX DROPSHOT HOOK
Do you often lose control of
spooled wire? The UNI-Strap is
designed to solve the problem.
It keeps the wire in place and
ready to use when you need it.
The small textile elastic slides
easily on the spool while pulling
off a length of wire and the small
hole keeps the end ready for use.
Once you try the UNI-Strap,
UNI-Products says you will want
one for all your wire spools.
www.uniproducts.com
MHX’s popular and powerful
X-Fighter Series now offers 7ft 10in
lengths with six different powers
for saltwater anglers fishing big
game from the shore.
With both composite and
E-glass options, X-Fighters are a
perfect combination of finesse
and brute force. These fast-action
blanks are available in Light,
Medium-Light, Medium, Medium-
Heavy, Heavy and Extra-Heavy
models to meet the needs of any
angler looking to land saltwater
monsters.
MHX designers develop each
rod blank series and model
to address the performance
demands of specific applications
and fishing styles and are
designed using innovative
materials and methods, as the
preferred choice of elite anglers
and serious rod builders.
When you’re out on the water,
having a reliable cooler for your
catch, food and drinks is crucial.
The Plano Frost Cooler 32 Ltr
is built with rugged injectionmoulded
construction, ensuring
it stands up to the toughest
conditions. Dual-stage latches
provide an air-tight seal, delivering
commercial-grade insulation to
keep everything inside ice cold.
It includes two sturdy handles
for easy transport and tie-down
slots to secure it on the boat. A
removable dry basket keeps your
snacks separate and dry.
The pièce de résistance is a
stainless steel bottle opener on
the lid, because a cold drink is
always better with a freshly caught
fish!
www.planooutdoors.com
In freshwater fishing, few light
tackle techniques can replicate
natural forage as effectively as
a dropshot rig. The deception is
subtle and sceptical predators are
ultimately vulnerable. Tied directly
to the leader at its midpoint, the
Apex Dropshot Hook 10559AP is
offered in sizes ranging from No 6
to 2/0, featuring a turned-up eye
that enables the lure to rest at a
90-degree angle from the line.
The fine wire construction
reduces the risk of bass detecting
the hook, while the sharp
needlepoint enhances the
probability of hookups during
subtle bites.
www.mustad-fishing.com
www.mudhole.com
40 WWW.TACKLETRADEWORLD.COM

Classifieds
SPLIT RING
PLIERS
CLASSIFIEDS
UNIQUELY DIFFERENT (NEW-PATENTED)
The EASIEST... The FASTEST...
The BESTEST...
for changing hooks or spinner blades
visit www.TexasTackle.com for demo video
WHOLESALE ONLY
4 Sizes
www.TexasTackle.com
RIGS !!!!
COMING UP…
NOVEMBER 2024
Ad Copy: September 13th, 2024
Mailed: October 2nd, 2024
Special issue: Ice Fishing
Spotlight: Fly Tying
Doing Business With: The Bahamas
DECEMBER 2024
Ad Copy: October 18th, 2024
Mailed: November 6th, 2024
Special issue: Confluence review
Spotlight: Small boats
Doing Business With: Germany
JANUARY 2025
Ad Copy: November 15th, 2024
Mailed: December 4th, 2024
Special issue: New Gear
Spotlight: Boat Accessories
Doing Business With: United Kingdom
To submit news or editorial for
any of these issues, contact:
To advertise or discuss a marketing campaign in any of these editions,
contact our business development team:
EDITOR
JOHN HUNTER
T: + 44 (0)7990 542958
E: john.hunter@dhpub.co.uk
NORTH AMERICA
BART MANGANIELLO
T: +1 914 722 7601
E: bartalm@optonline.net
REST of WORLD
GUIDO KNEGT
T: +39 347 503 6436
E: guido.knegt@dhpub.co.uk

MARKETING
HUNTER MEDIA
SOCIAL MEDIA STRATEGY
FOR RETAILERS
In today’s digital age, a robust social media strategy is essential for retailers
to connect with their audience, build brand loyalty and drive sales.
But how do you go about it when you have a busy shop to run?
The first step in any social media
strategy is to select the right
platforms to use as these will form
the foundation of an effective
approach.
Not sure which ones work for your
target audience or requirements? Here’s a
handy brief guide:
Facebook: Probably the best-known,
platform, Facebook is deal for reaching a
broad demographic, sharing detailed posts
and creating targeted ads.
Instagram: Perfect for visually driven
products, engaging younger audiences
and utilising features like Stories and
Shopping.
X (formerly Twitter): Useful for realtime
engagement, customer service and
sharing updates or promotions.
Pinterest: Beneficial for showcasing
products through pins and driving
traffic to the website, it has a particular
resonance with the female market.
TikTok: Effective for engaging Gen Z
with creative, short-form videos and viral
content opportunities.
LinkedIn: More business orientated, so
it’s great for interacting with other brands
and their content or finding staff.
Content creation
Creating compelling content is crucial
to capturing and retaining the audience’s
attention. Retailers should focus on a
range of content to keep it fresh, always
bearing in mind the audience of the
platform they are using.
Product posts: High-quality images
and videos can showcase new arrivals,
bestsellers and seasonal items.
User-Generated Content (UGC): Try
sharing customers’ photos and reviews
(with their permission, naturally) to build
trust and authenticity. Maybe they’ve
caught an exceptional fish or simply had a
day out in beautiful surroundings
Behind-the-scenes: Offer a glimpse into
the store’s background, daily processes
(stock arrival, refits, bait preparation, for
example) or highlight team members to
humanise your business.
Promotions and discounts: Highlight
sales, special offers and limited-time deals
to drive immediate action.
Educational content: Providing tips,
how-tos and tutorials related to the
products adds value and demonstrates
expertise. How about a bait rigging tip,
knot tying lessons or rig tying.
Rules of engagement
Building a community around the brand
involves proactive engagement strategies.
Make sure you respond in a timely
and genuine manner to any questions or
interactions with followers to foster a
sense of connection.
How about hosting live sessions in
your shop? Platforms like Facebook and
Instagram allow things like live broadcast
videos for you to showcase products,
answer questions and engage in real-time
interaction with customers (both current
and potential).
Try running competitions and
giveaways on social media. This will
encourage user participation and sharing,
which will, in turn, increase visibility and
engagement
Also, you could try collaborating with
influencers to leverage their audience and
enhance credibility.
Performance measurement
When you have done this work, be sure to
track and analyse your posts’ performance
metrics so you know what works – and
what doesn’t. Monitor likes, comments,
shares and saves to gauge content
effectiveness. Look at how people see
your content (reach and impressions) and
work out which calls to action work by
analysing Click-Through-Rate (CTR) of
links to your website or specific product
pages. You can even work out how many
social media interactions lead to sales or
other desired actions.
And make sure you are growing your
follower or subscriber base.
A well-crafted social media strategy
is indispensable for retailers aiming
to thrive in a competitive market. By
selecting the right platforms, creating
engaging content, fostering community
engagement, and continually measuring
performance, retailers can build a strong
online presence that drives brand loyalty
and boosts sales.
john@hunter-media.co.uk
www.hunter-media.co.uk
42 WWW.TACKLETRADEWORLD.COM

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