Expand Magazine - Volume 6 Issue 5

Volume 6, Issue 5 

Formerly Siouxland Magazine 

presented by 

John Maxwell’s 

Live2Lead Event - 

October 11 

Meditation & 

Mindfulness, 

pg 12 

Rosecrance 

Jackson Center, 

pg 44 

Power of Hustle, 

pg 46

Expand /4 

We are here to live a BIG life. To explore our inner and outer 

world, moving us towards the leading edge to discover what we 

are capable of that can be of contribution. To create a life designed 

with intention and executed with passion. 

This publication aspires to be a source of inspiration. We are 

committed to connecting you with community experts and 

information to help you live your best life. It is our intention to 

encourage balance in your life, reminding you to prioritize your 

health and wellness while pursuing your dreams. We wish for you 

to be healthy, strong and radiant. We wish for you to find meaning 

in your work and be of service to those around you. 

In these pages, you’ll find advice and resources, but you will also 

find community and love. It is our desire to be by your side on your 

journey, providing articles, video content, podcasts, trainings, and 

live events. We are here for your expansion. 

This is your life. 

For those who want more… 

To be more, do more and give more.

Editors 

NOte 

Leadership is Influence. Nothing More. Nothing Less. 

Expand / 5 

My dream is to live in a community surrounded by 

individuals who fully recognize their ability to positively 

influence others, demonstrating leadership through their 

words and actions. I want to collaborate with people who 

employ their unique ability to make a difference and show 

great resolve when facing challenging situations. I desire 

to engage in conversations that explore new possibilities 

and be among those who expand our belief in what is 

possible. I believe that each of us, when we show up as 

the best version of ourselves, is a catalyst to inspire others 

to give their best. 

It’s with great pleasure that I introduce this year’s Top 10 

Under 40 winners. These individuals, each leading in 

their own unique way, are a true inspiration. I am grateful 

for their contribution to our community. 

In the following pages, you’ll learn about how they are 

making an impact. I encourage you to reach out to them 

and show your support. Is there an introduction you can 

make or resources you can provide? Your engagement 

can accelerate their momentum. 

Finally, I invite you to attend the John Maxwell Live2Lead 

event on October 11th. This is an exceptional leadership 

development experience. Let’s invest in our community by 

investing in our people. Sponsor the event and bring your 

team. Buy a ticket to gift to a young professional. Come yourself, knowing your success is our success. 

Siouxland 

I hope you’ll join us! 

Again, congratulations to this year’s winners! 

Stacie 

Photo Credit Anna Marie Photography. 

Stacie Anderson 

Owner of Empowering Conversations LLC & Expand 

Certified John Maxwell Speaker, Trainer & Coach 

Passionate about Leadership & Communication 

Expand is owned and published by Empowering Conversations, LLC. All materials contained in this magazine (including text, content, and photographs) 

are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published, broadcast or modified in any 

way without the prior written consent of Empowering Conversations, LLC or in the case of third party materials, the owner of that content. You may not 

alter or remove any trademark, copyright or other notice from copies of this content.

e more 

8-9 

10-11 

12-13 

14-15 

16-17 

18-27 

do more 

28-29 

30-31 

33 

35 

37 

41 

give more 

43 

44-45 

46 

Table of Contents 

Ask the Therapist – Rekindling Desire Within Your Marriage 

Health is a Journey – No Stranger to Death 

Evolve Yoga – The Power of Miditation & Mindfulness in Modern Life 

Dare 2B Great – How is 2B Imperium Taking Fitness To The Next Level 

Living Lumin – Dear Future Most Developed Self 

10 Under 40 Winners 

Small Business Spotlight – New Image Dental Studio 

IWCI’s Business Feature – Sizzle & Syrup 

Siouxland Chamber – Explore Tuscany 

Council Connection – Be Curious, Not Critical 

Leadership Siouxland – Leadership is a Lifetime Journey 

Downtown Partners – Cue the Holiday Magic 

Inclusive Peek – Delia Hernandez 

Nonprofit Spotlight – Rosecrance Jackson Centers 

Hot Air – The Power of Hustle 

ON THE COVER: 

Photo Credit Anna Maria Photography.

EXPAND | BE MORE /8 

Q 

: 

ask the 

Therapist 

By Jackie Paulson 

My husband and I have been married for almost ten years and lately we feel more 

like roommates than lovers. I love him and don’t want to leave the relationship, 

but I want more. How can I increase my desire for him and for our relationship? 

Dear Reader, 

You are not alone in finding yourself in this 

predicament between you and your partner. Longterm 

monogamous relationships are built on 

evolution. A lot of times when people get married, 

they take vows of commitment “till death do us part” 

and unconsciously (or consciously) feel like they can 

then relax. They don’t feel they have to grow or try 

much inside of the relationship. When something 

(or someone) is guaranteed to us, it doesn’t always 

bring out the best in us because we can so easily get 

lazy around tending to the things in our lives that 

are always going to be there. We feel like we can 

rely on it forever and in turn step all over it, neglect 

it, or even abuse it. We stop caring and cherishing 

the relationship we once worked hard to initiate and 

keep. The person whom we once swooned to sweep 

up, now takes the last straw when it comes to our 

resources of time, energy, and prioritization. 

I say all of this with compassion. Our culture doesn’t 

allow much space to nourish the most important 

things in our lives - like our relationships with ourselves 

and others - including our bodies and the planet. 

We have, as a society, become quite obsessed with 

productivity and possession of material things over 

connection and intimacy with each other. We push 

our kids to over-achieve in academics and sports and 

as adults to continue to climb the ladder of proverbial 

success until there is little time for real sustaining 

pleasurable experiences with nature, our bodies, 

and with others. Like mice, we run the hamster wheel 

of life every day not realizing that some of the most 

precious experiences are awaiting us right here in 

our own homes. 

As a couple gets married and settles down into owning 

a home, flourishing careers, and having children - 

slowly but surely the relationship gets chipped away 

into the far reaches of the closet. There is no room 

for the lust and attraction that once was. Our partners 

also become more important to us in the way of 

income, insurance, co-parenting, attachment, and 

otherwise. We tend to sink into normal, conforming, 

and non-threatening to the status quo behaviors as a 

way of not risking potential rejection or conflict with 

this person who now contributes greatly to our lives 

Be More

in more ways than one. What this does is keep the 

relationship secure but tanks the desire and attraction 

inside of the relationship. 

We end up ten or so years down the road, feeling 

bored, alone, and hungry for more. But there is so 

much intimacy that is waiting to be unlocked in the 

relationship. This crisis-stuck moment in the couple’s 

life can be a pivotal point for the two people in the 

partnership. As the pressure of wanting evolution 

builds - it creates a make-it-or-break-it point for many 

relationships. Affairs, divorce, and perpetual states of 

conflict can often surround this period of evolution for 

the couple. What I want all of the readers to realize 

is that there is more going on here than meets the 

eye. This agitation in the waters of the relationship 

is a pull for the couple to grow. Not just together in 

the relationship, but individually as well. Moments 

like this in people’s lives are asking them to rebirth 

themselves and the relationship - to confront the ways 

we have sold ourselves and each other out for safety 

at the loss of something greater and more intimate. To 

discover something new in the relationship requires 

us to differentiate from our partner. We need to get 

more deeply inside of ourselves and be willing to say 

the things we want and be responsible for creating 

the kind of relationship we dream about, taking full 

responsibility for our happiness. It will require the 

couple to make the relationship - and themselves - 

a priority again. Some couples will ultimately grow 

together during this time, and some may choose 

a different path. Either way, realizing that the 

relationship that we thought was guaranteed is not 

promised is an important first realization in moving 

forward because then we can get real about what 

we want and if we are willing to choose it again, 

cherishing the love that we committed to a decade 

or more ago. By acknowledging that our partners are 

not guaranteed to us and that they are not here to 

solely meet our life needs is a vital aspect of building 

desire in relationships. 

Send Your 

Questions 

In long-term monogamous relationships, we begin to 

lose ourselves through the mill of our day-to-day lives. 

Desire depends on how we feel about ourselves, how 

we feel about our partner, and how we feel about the 

relationship. So, these times require great inquiry 

and facing the shadows that have been created or 

stalking us along the way, wanting to be confronted 

and addressed. This requires building one’s capacity 

for adversity and difficult conversations and feelings. 

It can increase our emotional resilience and develop 

more resilience. Because we stop putting all the 

responsibility on our partners to take care of us and 

we start to own our own choices and needs, speaking 

to them and making them happen. 

If you aren’t feeling vulnerable, you are likely not 

feeling the edge of growth and these times in 

relationships require you to grow. The first step in 

building desire in your relationship is to look at where 

your partner and the relationship have become too 

important to your stability that you aren’t willing to 

be yourself inside of it or even make time for your 

partner and you to really see, feel, and experience 

each other in a vulnerable way. This requires you to 

make the relationship a priority again. Addressing 

these moments in relationships can be complicated 

because increasing desire, itself, is rooted so much in 

the psychological underpinnings of the dynamic with 

ourselves and with the relationship. It can be helpful 

to get some education and support around it from a 

couples therapist or other support! 

There is hope! This is ultimately, 

albeit uncomfortable, an exciting time for 

relationships. You are on the edge of potentially big 

growth together and the partnership can evolve into 

something greater than ever before - especially in 

the realms of physical and emotional intimacy. The 

second half of life can be some of the best years in 

the relationship. Let this be a signal to you that there 

may be more here than meets the eye and the thing 

that is happening in your relationship has so much 

more it wants to teach you and help you evolve. 

Love Endures, 

Jackie 

You can submit your question for “Ask the Therapist” by simply scanning 

the QR code or sending an email to jaclynpaulsongmail.com, putting 

“Ask the Therapist” in the subject line. Your privacy is kept confidential. 

Our questions are often shared with others. Let’s get answers together. 


JACKIE PAULSON | LEAD INSTRUCTOR | E-RYT 500, LMHC 

Jackie Paulson is a Licensed Mental Health Counselor with almost two decades of experience in the helping field. She specializes in working with couples and 

adults who may be experiencing a wide array of concerns, including relationship difficulties, sexual function challenges, depression, anxiety, trauma, grief and loss, 

addiction, and life transitions. She currently has openings for couples intensive work. Visit her website for more information: www. jackiepaulson.com


Health 

is a Journey 

By Megan Fuhrman-Wheeler 

No Stranger To Death 

L 

ife happens so quickly and so slowly 

all at once. We go through life, taking it 

for granted and believing we have all the 

time in the world, and then one day we find 

ourselves staring in the mirror only to 

realize our 20th, 40th, or 50th high 

school reunion is happening this year. The weight 

of this wonderful life feeds my words for this article. 

Juanita, my great aunt who recently passed, this 

article is dedicated to you. 

Growing up, I was no stranger to death; not in the 

way you might think. I was lucky enough to not 

have a close member of my family pass away until 

I was 34. However, my family lived next to our local 

funeral home, which was convenient as my father 

was the local funeral director. This experience led to 

a unique perspective on life and death. Throughout 

my childhood, my brother and I frequently spent 

time playing hide and seek around caskets on 

display, watching our father print out obituaries, and 

experiencing a side of life most people do not see 

until they are older. 

When I look back on those early childhood years, I 

realize now, I was witnessing this great cycle of life; 

particularly the ending phase. I am grateful to have 

been introduced to death in such a manner; a manner 

in which it was everyday life, because it is. Death is 

all around us. We die a hundred times over in our 

own personal life’s journey before we make our final 

transition out of this world. Embracing death, allows 

you to embrace change. You are allowed to shed 

your old skin which is no longer serving you and 

level up. Seeing death also brings awareness to the 

limited time we have here on this earth. We will all 

reach this final transition one day; it is up to you what 

you make of the time in between.

Many of us are living our lives distracted both at 

home and at work; the entire marketing world is built 

around these distractions. A study from 2022 states 

that the typical person is distracted 31.6 to 60 times 

a day. This study also stated only 12% of employees 

are productive at work, because of the pandemic 

and the digital overload. Each distraction pulls our 

attention from our main focus for an average of 20 

minutes. With everyone and everything around us 

causing distractions, when was the last time you 

were able to focus your attention on yourself? When 

was the last time you reflected on your life? 

And so, I ask you… 

• What will your time here be made of? 

• Will you make a difference in the life of another? 

• How is your life being filled? 

• Are you living the life you want? 

• What are some of the personal deaths you have 

experienced within yourself to make you who 

you are today? 

• If your final phase was to begin today; would 

you have regrets? 

When I am in a transitional time, I like to step away, 

decompress, and reflect. During these times, I 

ask myself similar questions. The passing of my 

great aunt, a woman I knew by her laugh and her 

energetic warmth, was one of these occasions. 

What I discovered during this reflection is gratitude. 

Gratitude is the frequency of receiving. It is also 

the same vibrational frequency of love, 540MHz. 

This powerful frequency is so healing and fulfilling 

that within it, your body can leave you feeling 

lighter physically, emotionally, and mentally. If you 

struggle to call in your gratitude, I suggest listening 

to vibrational music in the 540MHz frequency. 

If you are in a time of transition, change, or death 

(this can be the physical death of a loved one or the 

death of your old self) step away, decompress, and 

do your reflections. Below is a set of guided gratitude 

statements that you may choose to follow and journal. 

I 

see my childhood: the good, the bad, 

the struggles. I am so grateful for the 

lessons I have learned and the empathy 

I have gained from these experiences. I take 

a deep breath in; the air fills my lungs, and I 

am thankful. Grateful to be alive today and 

yesterday. 

I 

see my future. I envision where my 

life is to take me. I see the impact my 

life will have on my friends, family, and 

others. I am so grateful to live this life and 

interact with those whom I care for. I take a 

deep breath in; the air fills my lungs, and I 

am thankful. Grateful to be alive today and 

tomorrow. 

I 

see my imprint on the earth. I see how 

I am to care for Mother Earth and what 

I may need to do to increase my care 

or deepen my devotion. I am present to the 

wind around me. I hear the bird’s call. I see 

the sun shining. I take a deep breath in; the 

air fills my lungs, and I am thankful. I feel the 

air travel in and out of my body. I am alive 

and I am grateful. Grateful to be alive today, 

yesterday, and tomorrow. 

I encourage you to journal regarding anything that 

came up during this article. 

Death, in all forms, is a difficult subject and can invoke 

many emotions. 


By Megan Fuhrman-Wheeler 

It is her goal to spread herbal knowledge to rural America in 

a safe, constructive, and accessible manner. 

References: 

Reclaimai. 2022, Task Management Trends Report, https:// 

reclaim.ai/blog/task-management-trends-report; 06.21.2024 

Megan Fuhrman-Wheeler 

Certified Clinical Herbalist 

Certified Clinical Nutritionist 

Flower Essence Practitioner 

Owner of MEGAN & CO. Herbal Apothecary and Teahouse 

www.meganandco.com


Unlocking 

Serenity: 

The 

Power 

of 

Meditation 

& 

Mindfulness 

in 

Modern Life 

By Erin Kuehl 

I 

n our fast-paced, modern life, we welcome the advancements and conveniences that simplify daily life. What 

we are discovering is that alongside these benefits, there exists a shadow side. We find ourselves caught in a 

flurry of activities, constantly pulled in different directions that demand our attention. These pressures of Western 

living lead more and more to heightened stress levels. 

The Impact of Stress 

Chronic stress keeps our bodies in a perpetual state of 

alertness, contributing to inflammatory responses, weakened 

immune systems, and increased susceptibility to health issues 

like heart disease, sleep disorders, and digestive problems. 

The following chart from the Mayo Clinic underscores the 

critical role of mindfulness and meditation in mitigating these 

effects on both our mental and physical well-being. 

Before diving into the intricacies of mindfulness and 

meditation, it’s crucial to distinguish between the two practices. 

First, let’s clarify what these practices are not. Mindfulness isn’t 

merely focusing on one thing, and meditation isn’t just about 

quieting the mind. 

Mindfulness: Awareness of the Outer World 

Mindfulness is the practice of finely tuning our focus on the present moment in our daily activities. Often, we operate on autopilot, 

thinking about the next task or dwelling on past events. Practicing mindfulness involves engaging fully in each moment—whether 

it’s a conversation, washing dishes, or eating—without distractions. By observing without judgment, or what we call compassionate 

observation, we reduce stress and condition our brains to respond calmly to stressful situations, fostering deeper alignment with 

our authentic selves. 

One of the key components of mindfulness is observing our behavior without the weight of judgments or opinions. Mindfulness 

asks that not only do we pull our attention to what we are doing at the moment, but to become aware of our state of consciousness. 

In Eastern philosophies, this is regarded as Chitta. It is the mind stuff. Not only is it the state of our mind but the state of our being. 

As consciousness fluctuates we begin to notice where the mind wanders and how those fluctuations of consciousness alter 

our emotional state of being. We become aware of how the body responds when we think certain thoughts, and how we hold 

tension in the body as we perform certain tasks. We are constantly moving through fluctuating states of consciousness. The goal 

is to become aware of our thoughts; feel them, and soften, release, and/or transform them as we return to our present state of 

awareness and doing.

Meditation: Focus on the Inner World 

Meditation is a journey into stillness. As we traverse the inner landscape, the mind tends to wander and remain active, craving 

attention. Integrating daily mindfulness practices with meditation allows us to observe the mind’s fluctuations without judgment, 

cultivating inner awareness, and equanimity. If we spend all of our time on our cushions trying to control our thoughts, then we 

end up gripping and holding. The more gripping and holding we do the more we struggle. If we can lay back and ride the waves 

of thought, we can drop out of the thinking mind and into the sensational body. This helps us to become more relaxed and 

calmer, which is one of the by-products of meditation that many students are looking for in the first place. 


The practice of meditation asks us to sit with what arises: physically, mentally, emotionally, and spiritually. Taking the seat of the 

observer, we ask the body to be still, and we begin by noticing our present state of consciousness with compassion and cultivate 

the practice of detaching from our thoughts. The more we detach from observations - the constant return of our awareness to 

center - the more we can explore the body’s responses. We then become the observer of our thoughts, creating a more peaceful 

mind and tranquil state of being. 

Journeying through Mindfulness and Meditation 

Our path to inner awareness moves with the rhythms of life, the ebb and flow, the ups and downs, through states of presence 

and distraction. It’s a continuous return to balance, recognizing moments of imbalance, and restoring homeostasis before stress 

takes its toll. 

Returning to the Mayo Clinic chart, we see how our bodies respond to imbalance. Cultivating mindfulness and meditation 

practices allows us to listen to these signals and make healthier choices instead of resorting to unhealthy coping mechanisms. 

Studies show these awareness practices may alleviate symptoms of conditions such as anxiety, asthma, cancer, chronic pain, 

depression, heart disease, hypertension, irritable bowel syndrome, sleep disorders, and tension headaches. 

Techniques and Approaches 

Beginning mindfulness involves starting with everyday tasks—brushing teeth, 

driving in traffic, washing dishes—and focusing on being fully present. Committing to 

meals and conversations without electronic distractions fosters deeper connection 

and awareness. Each day our practice brings moments of complete presence, as 

well as days when our focus is challenged. Softening our expectations allows for 

dedication, discipline, and determination when returning to center. 

A fundamental tool for present mindfulness is breath awareness. The breath mirrors 

the mind’s fluctuations. By noticing the breath, we regulate the biological systems 

that calm the mind and body. Breath awareness doesn’t mean rigidly controlling 

our breathing, but centers our attention, facilitating relaxation and calm, shifting 

from mental to physical awareness, and fulfilling meditation’s purpose. This practice 

anchors our consciousness and helps draw our focus away from our wandering 

thoughts, taking the mind off auto-pilot. 

As we embark on a meditation practice, it’s important to remember that the practice 

is a process of constantly returning to the breath. Meditation involves becoming aware when the mind wanders, so we can 

gently guide it back. Whether through breath awareness, body scans, mantra chanting, or affirmations, meditation starts 

with stillness, returning the mind to center. 

Mindfulness and meditation offer profound tools for navigating the complexities of modern life. By embracing these 

practices, we not only cultivate inner peace and resilience but also enhance our overall well-being. In a world filled with 

constant distractions and pressures, they provide a sanctuary—a space where we can reconnect with ourselves, listen to our 

bodies, and find balance amidst chaos. 

Check out a 

Guided Mindful Meditation 

by Erin Kuehl 

You can find it on Erin’s YouTube Channel: 

@erinkuehl8007, or simply scan 

this QR Code to take you directly 

to the guided mindful meditation. 

Erin Kuehl 

hello@evolvesiouxcity.com 

712-898-4286 

Since 2012, Erin has been the driving force 

behind Evolve Yoga and Wellness Center, a 

holistic healing hub in the heart of Historic 4th 

Street that integrates Yoga and mindfulness 

into transformative classes designed to nurture 

your physical, mental, emotional, and spiritual 

well-being.

eXPAND | BE MORE /14 

How is 

2B Imperium 

taking Fitness 

to the next level? 

M 

ost devices only predict total fat 

mass. We show you the type of fat 

located on your body and where 

with 3D body scanning as an 

alternative to Bioelectrical Impedance Analysis (BIA). 

BIA limits my clients, it only focuses on body water, fat, 

and muscle mass. Using a 3D body scanner creates a 

3D human body scan of a person within a few seconds 

and gets information about the biometrics of each 

body part. This information is beneficial for clients who 

want to focus on a specific area. For example, if you 

are looking to lose weight in your thighs, we can get a 

detailed analysis of this area over time to track progress. 

My clients also get a progress report with a 3D body 

scan, including subcutaneous fat measurements, body 

fat measurements, and circumference measurements 

of body cross-sections. I can also track how the most 

dangerous fat, fat between your organs (visceral fat) 

and fat in your midsection (Gynoid and Android Fat), is 

changing over time. 

The data provided by a human body scan is 99% 

accurate, providing both information about the body 

and a way for 2B Imperium clients to see themselves in 

an entirely new way, allowing us to make more informed 

decisions about your health and fitness goals. 

Dare 

2B Great 

By Cody Rininger 

Styku is more of a consultative approach to 3D body 

scanning. The software is designed as such so that you 

can scan someone in 35 seconds, have those results 

in minutes, and go straight into a consultation and 

goal-setting session with clients by using our industry 

tools that align with your existing services. Styku also 

processes the scan data locally on the computer that 

we provide instead of using cloud processing like 

Fit3D -- this is an important distinction because the 

time in which you receive results is consistent on our 

scanner where it can vary and take up to 24 hours on a 

Fit3D system for their clients to get an emailed report. 

Along with being the only portable 3D Body Scanning 

system, it also offers more insights into health-related 

metrics such as risks for obesity-related diseases such 

as Cardiovascular Disease, Respiratory Disease, and 

more. 

What Is Body Scanning Technology? 

Body scanning technology is a type of technology 

that uses light and sound waves to create a threedimensional 

image of the human body. The latest body 

scanning technology can also be used for medical and 

cosmetic purposes. Currently, 2B Imperium works with 

Shannon’s Rejuvenation Station, the only medspa to 

have access to this technology in the area.

Progress Report Example. 

Body scanning will also become more commonplace in the 

medspa industry, especially as the treatments become more 

affordable. As previously stated, we work exclusively with 

Shannon Stewart, located in Sioux City. In the past, many 

medspa procedures were performed without body scanning 

technology. Unfortunately, this often resulted in longer 

procedures and less than desired results, especially since 

taking precise measurements was more difficult without the 

latest technology. Working with 2B Imperium and Shannon 

Stewart will allow you to measure change over time and with 

more accurate results. This change is because body scanning 

technology allows us to take precise measurements of the body, 

thereby quickly and more accurately identifying the treatment 

area in the body as well 

as the most effective 

treatment for the patient. 


Our 3D scan uses two main types of body scanning 

technology. The first type of technology is called wholebody 

imaging. This technology uses infrared light to 

create an image of the entire body. This image can then 

detect any abnormalities or changes in the body. Wholebody 

imaging is typically used for medical purposes. 

However, it can also be used for cosmetic purposes, 

such as to determine the best way to remove fat from the 

body, or to find the best location for a Botox injection. 

The second type of technology is called partial-body 

imaging. This type of technology uses ultrasound or 

X-rays to create an image of a specific body area. Partialbody 

imaging is typically used for cosmetic purposes 

such as breast augmentation or facial rejuvenation. 

Radiofrequency energy is also used in partial-body 

imaging to tighten the skin. 

How Has STYKU Enhanced Our Clients’ 

Experience? 

It educates our clients on why the number on the scale is 

what it is. A realization, but also the confidence that they 

can achieve their goals. Sometimes it doesn’t seem like 

there is change but during my consultations, we dig deep 

and focus on the not so apparent changes. 

As a result, my clients do not get so discouraged but more 

motivated about the plan we set together as a unit. 

Cody Rininger, at 2B 

Imperium, is Certified in 

Styku’s Software Features, 

Scan Analysis, and 

Reports. Also completing 

Advanced Certifications 

for: Health Assessments 

and Body Composition 

Analysis. “We have 

become a leader in health 

assessment methods 

and body composition Regional Fat Mass Example. 

analysis. Our clients see 

the results, but more importantly - see the change in their 

overall physical, mental, and emotional health,” stated Cody. 

Everything in life has a destination. The Styku, 3D Body Imaging 

Tech that we have, is the map. But every map needs a guide. 

Someone to help us reach that destination; allow 2B Imperium 

to be the guide for you to get there. Is it not time for you to be 

looking for your destination? 

We Are More Than Just Fitness. 

We Are 2B Imperium. 

Photo Credit Truly Juli Photography. 

Cody Rininger 

website 2bimperium.com | phone 712-870-0758 

email rininger@2bimperium.com 

For more information on specific training and nutrition, contact Cody. He is certified by the 

National Academy of Medicine as a Professional Fitness Instructor in Cardiorespiratory Fitness, 

Heart Variance, Nutrition, Neuromuscular Flexibility, Supplements, and Mental/Behavior 

Performance. He incorporates techniques for concentration, focus, motivation, and ways to cope 

with anxiety. He has been featured in National Fitness Magazines and has spoken on several 

national Podcasts. Cody received his Master’s in Instruction, so has first-hand experience with 

differentiating personalized instruction, planning, and goal setting. He was named 2022, 2023, 

and 2024 Siouxland Trainer of the Year Award and Runner-Up for 2024 Siouxland’s Choice Best 

Weight Loss Center. Cody trains out of the Four Seasons Gym in Sioux City and performs scans 

and consultations out of the Stifel Building in Sioux City.

eXPAND | BE MORE /16 

living 

LUMIN 

By Dr. Meghan Nelson 

& Dr. Ryan Allen 

Brandi Carlisle And A Crowded Table: 

A Letter To My Future Most Developed Self 

Dear Future Most Developed Self, 

You made it. 

This time you dreamed about, this moment you prayed 

for, this feeling you longed to capture—it’s here. It’s now. 

It wasn’t always a given. You had doubts. You failed a lot. 

But along the way you did learn the most valuable lesson 

I could have ever taught you: that the meditation was the 

manifestation. That the practice was the thing. 

*** 

I asked myself, if given the chance to talk to myself 20 

years from now, what would I want to share? What do I 

want to see and know? How do I want to feel? What is the 

symbol of the joy and grace I want to experience? 

As I meditated on these questions, a personal mythology 

awoke within my eyes and Brandi Carlisle’s song, 

“Crowded Table,” resonated in my ears. Kids, grandkids, 

a long rectangular table filled with food, noise, and 

laughter. “A place by the fire for everyone.” A feeling of 

fulfillment, an acknowledgment of privilege, abundance, 

wealth, vitality, grace, and gratitude. “The greatest band 

together when the day is done.” 

*** 

We are here because you committed the divine intention 

you set: to bow at the temple within, to serve your brothers 

and sisters, and to experience union with God. 

It worked: the tuning, the alignment, feeling it to finding it, 

the vibration. You were wise to listen to your teachers, to 

practice what they had to preach: Abraham’s frequency, 

Dispenza’s space, Das’s center. 

To go to sleep to wake up. To close your eyes to see. To 

listen in the silence and hear a world of sound. To use 

your body to heal your body. To listen to the voice within. 

The one that’s always been there. I’m proud of you for 

Vision Board. 

recognizing it was me, which is you, because you and I, 

Atman and Brahman, Self and Source, are one. I’m glad you 

didn’t give up. 

And I’m happy you said you were sorry. If you could’ve said 

it as much as you felt it, this all would have gone faster, but 

that wasn’t the way. It had to be exactly what it was. And you 

get it, you knew all along that you weren’t going to come out 

of this unscathed, but you persevered. You survived. And on 

most days, you tried to do better than the one before. 

Some day they’ll probably say that we loved to learn. That 

we were always swimming, running to stand still, growing, 

losing, loving, learning, renewing, evolving. 

You’re not done. There’s more in this life left to live. Share 

what you have learned.

*** 

To create the script to your own personal Future Most 

Developed Self (FMDS), try to imagine, visualize, or envision 

a picture of yourself in the future (you get to decide how 

long) in your most perfect state. This is the version of 

yourself living your heartfelt mission with passion, purpose, 

and meaning. Take a mental snapshot of you in this state. 

Activate all your senses to bring this future most developed 

self into your life in the present. 

Ring the bell. Set a timer. Prepare to practice. 

Now, take out your pen and paper, place your fingers on a 

keyboard, speak into your voice recorder, or belt it into a 

mic, and follow your bliss to describe the following: 

thanks to God for this love and this life. Your way must be 

your own. 

Maybe it’s gentle reflections on— 

• Daily Affirmations 

• Today I’m Feeling… 

• Best Thing About Today/Today I’m Grateful For… 

• Biggest Challenge of the Day 

• Biggest Achievement Today/Something I’m 

Proud Of… 

• Goal/Intention for Tomorrow 

• Something Learned Today 

• Mood of the Day 


1. Step inside your future most developed self. How 

does it feel to be in this body? 

2. Describe your facial expression, your posture and 

body language, your hairstyle, physical appearance, 

clothing, footwear, makeup, jewelry, etc. 

3. How does your FMDS sound when speaking? 

4. How does your FMDS feel? Where in your body are 

these feelings experienced? 

Whatever it is, though, whatever your path, we invite you 

to reflect daily, to find gratitude, and to measure and 

bear witness to your evolution. Then you will know how 

powerful you are. 

You will know because you will feel it. And when you do, 

spread it and share it. The best of you is all inside. Now’s 

the time to let it out. 

1 

5. What do you notice about the way your future most 

developed self interacts with others? 

com 

6. What does your future most developed self believe 

about that identified self? 

7. If your future most developed self was asked what has 

led you to become the person that you currently are, 

what would your FMDS say? What did you learn from 

your future most developed self? 

8. What do you want to say to your FMDS? What do you 

want your FMDS to say to you? 

When you have all these sections completed, put them 

together and write them out in paragraph or narrative 

form. Then, record yourself reading your own Future Most 

Developed Self (FMDS) meditation and practice, practice, 

practice, and all will come. 

It sounds awfully Darwinian, but there’s some wisdom in the 

notion that it’s not the strongest or most intelligent person 

that survives, but rather, the one most adaptable to change. 

And you can only really change what you dutifully measure. 

We write, we speak, we pray, we bow to the earth, and give 

Lumin Therapy provides integrative health and education for the mind, body, and spirit to those suffering or struggling to step into and live 

their heartfelt mission and purpose. Through the practice of physical therapy, medical therapeutic yoga, meditation, mindfulness, and resiliency 

mentoring, Dr. Meghan Nelson, DPT, and Dr. Ryan Allen, Ph.D., bring their over forty-plus combined years of knowledge and experience serving 

individuals, families, and organizations to learn and heal and live without boundaries. 

Photo Credit Ryan Allen.

Erik Martin 

Founder, 

Marto Brewing Company 

presented by 

What is your vision for the future of Siouxland? 

I see Siouxland continuing to grow and adding more 

quality-of-life events and businesses. We can better 

retain and recruit young professionals by show-casing 

what is great about Siouxland. We have a fairly low costof-living, 

fast commute times, low crime, great schools, 

and many more positive accolades. Continuing to grow 

the quality-of-life amenities that we have will strengthen 

that attraction. 

What are you doing to make that happen? 

Marto brings fun and unique quality-of-life amenities 

to our area, and I am on the Board of Directors for 

Downtown Partners. Through this organization, we hold 

downtown events such as June Jam, Food Truck Fridays, 

Downtown Tailgate, and many more which help keep 

downtown Sioux City vibrant and relevant. 

What are you passionate about, and how do you 

use your voice/talent to make a difference? 

I am passionate about creating a fun and unique 

experience in Siouxland through Marto Brewing 

Company. Marto has great events, such as Martoberfest, 

a yearly event that takes place in the fall and brings 

people to downtown Sioux City. That is one of many 

things that happen at Marto, along with your everyday 

experience. Through Marto, we can collaborate with 

non-profits, sports teams, and other businesses to help 

spread the word about these great organizations. 

How can people help you make that happen? 

The biggest thing is to support the things that you love 

and want to keep for the future. But also, be open to 

new events and support those events and venues. 

Volunteer Organization 

Board of Directors with Downtown Partners 

“We’re either getting better or we’re 

getting worse.” 

— David Goggins 

“Erik does a great job of expanding the different styles of food and drink provided 

at Marto while utilizing partnerships with other local vendors in the process. He 

collaborates with other local brewers and other entities with specialty beers and 

uses locally sourced foods such as Mallett Farms honey in his recipes. He is visible 

to the public and has used his platform on numerous occasions to help bring light 

to charities in Siouxland.” 

– Kevin Pottebaum 


Esly Ovando-Quinonez 

Choral Director, 

South Sioux City Community Schools 

presented by 

the arts scene is a powerful approach. Sharing my personal 

journey and how music has helped me overcome challenges 

has been incredibly powerful and impactful. It highlights 

the transformative potential of music and helps me connect 

deeply with my audience on a human level. I will continue 

sharing my story and talents with others so they can have a 

profound impact, and I hope to inspire them. 


My number one commitment is representing my community 

and advocating for greater access to music education for 

people of color, which is so important to me. 



I am passionate about music and use it as a guide in 

life. Music as a means of self-expression and therapy is 

deeply meaningful to me. I use music throughout my 

teachings and motivational talks about how it can guide 

and support people in various situations in life. Music 

can be a bridge that connects, heals, and empowers. I 

use my talent as a form of advocacy for self-expression 

and a therapeutic tool when I work with my students: 

children, teens, and adults in the community. 


My vision for Siouxland is to voice the potential benefits 

of involving community members in music; it is both 

compelling and well-supported by research. Music’s 

power to influence emotions, foster cultural exchange, 

and promote social change underscores its significance 

in our lives. Music has a unique and profound ability to 

connect with people on an emotional level that other 

forms of communication cannot match. Some examples 

of that include but are not limited to creating emotional 

resonance, facilitating self-expression, building 

connections, addressing emotional needs, educational 

programs, building community bonds, harnessing 

music’s unique influence, feedback and adaptation, 

and celebrating music’s impact. There are so many 

benefits when it comes to music. Anyone and everyone 

can partake in a musical activity. It gives you a sense of 

belonging and unity. 


I do everything I can to encourage participation in the 

arts, which can profoundly benefit individuals and 

communities. Leveraging Siouxland’s diversity to enrich 

Here’s how anyone can effectively champion this cause 

and enhance opportunities for underrepresented 

musicians: 1. Advocacy and Representation, 2. Creating 

Opportunities, 3. Building Community Support, 4. 

Educational Initiatives, 5. Supportive Networks, 6. 

Access to Resources, 7. Promoting Inclusivity, and 8. 

Advancing Cultural Understanding. 

With the public’s help, I do an instrument donation drive every 

year in December. I started it last year and want to continue 

this drive for as long as I live. Donate your instruments if you 

have them lying around. Buy a cheap/playable instrument 

from a pawn shop. I encourage you to purchase a brandnew 

instrument or sponsor a child if you can. I grew up in a 

single-parent home. I was so fortunate to have loving, caring 

adults who supported me through music. Whether it was 

attending my concerts, paying for voice/instrument lessons, 

or gifting me an instrument. It made a difference in my life, 

and I want to be able to do the same for those children/adults 

in Siouxland. If you want to support this cause, my personal 

email is eslygraciela1@gmail.com , or my work email is esly. 

ovando@ssccards.org. 

Volunteer Organizations 

New Stage Players 

Global Leaf - Nonprofit Music Program 

El Proyector Dramático - Bilingual Theater Program 

Nebraska Music Education Association 

Sioux City Bandits 

South Sioux City Rec Volleyball 

Unity in Action 

Sioux City Diversity 

Midwest Chingona Fest 

Vocalist & Instrumentalist for Woodbury, Douglas, and 

Minnehaha County 

“Be the change you wish to see in the world.” 

— Mahatma Gandhi 


JoBeth Gomez 

Director of Household Operations & 

Community Outreach (aka Mother & Volunteer) 

What are you passionate about, and how do you use 

your voice/talent to make a difference? 

My family is my passion. I’m fortunate to be able to be home 

with my kids, thanks to my wonderful husband, Saul, who, 

along with his brother, runs Gomez Pallets. When I give back to 

the community, I always feel like I’m giving back from my family. 

I would not be able to volunteer and give back the way I have 

if it weren’t for my husband. He understands how important 

it is for me to give back, and he is always there to help with 

the kids or just be my biggest cheerleader. He understands 

how passionate I am about instilling a positive example for our 

children by showing a commitment to serving others. 

I’m passionate about my Catholic faith and Catholic education 

through promoting inclusiveness in religious education 

through the Fire Foundation of Northwest Iowa. Having a 

5-year-old with ASD, I’ve seen firsthand the benefits of this 

amazing program. I’ve always said, “Adrian didn’t get to 

choose whether or not he had this disability.” We are excited 

to see Adrian start Kindergarten this fall at Mater Dei, along 

with his older brother Sebastian (4th grade)! My family and I 

are passionate about anything to do with Heelan! As Mater Dei 

PTO President, I hope to encourage a sense of belonging and 

community among parents, teachers, and staff. 

presented by 


To increase parental involvement in schools and the community. 

Their involvement can have a significant positive impact on a 

student’s educational experience and overall success. I know 

it’s hard for a lot of parents to find the time with work and their 

kid’s extra-curricular activities. I encourage parents to find joy in 

volunteering together as a family or with friends. Our children 

grow up so fast, and they’ll be on their own in the blink of an 

eye. I believe one of the greatest gifts you can give your child is 

showing them how to be a servant of Christ. 


By building relationships, collaborating with other schools 

and PTO to learn what strategies and activities have been 

successful. Ensuring clear and effective communication 

between school and parents regarding community and school 

volunteering opportunities. Encouraging high school students 

to volunteer for service hours. My hope is some day, after high 

school is done, they will continue to help give back through 

volunteering. By leading by example, I set the standard for 

commitment, work ethic, and dedication. When others see 

their leader actively participating and contributing, they are 

more likely to follow suit. 


I always encourage anyone who is actively involved in 

volunteering to share their experiences and help encourage 

others to join in giving back to the community. “Volunteers 

don’t necessarily have the time; they just have the heart.” 


Mater Dei PTO President 

South Sioux City Chamberette 

Mater Dei Parish Council 

Friends of Fire – FIRE Foundation of Northwest Iowa 

Bishop Heelan Auction Chair Couple 

Chili Cook-off to benefit the Michael Kuehl Scholarship 

Art Splash Volunteer 

“Remember, making a difference doesn’t 

always require grand gestures. Even small 

actions can contribute to positive change 

when done consistently and passionately.” 

— Tim Beckmann 

“JoBeth proposes very “out of the box” ways to fundraise and organize events that benefit the community at 

every level. She brings technology, modernization, and different ways of approaching things even when she 

constantly hears the “that is impossible because we always have done it this way.” Well, it is not impossible 

for JoBeth. She is fiercely outspoken about inclusion and fair opportunities for all the kids, including all the 

schools, even when that may not be the popular opinion.” 

— Monica Suarez 


Kayla Kellen 

Owner & Dance Instructor, 

A Class Act Dance Center 



My deepest passion is making a positive impact on the 

lives of others. As a dance studio owner and teacher, 

I am dedicated to fostering a nurturing environment 

where every dancer, including those with disabilities, 

can thrive. I am committed to creating a culture that 

celebrates diversity and inclusion, ensuring all students 

feel supported and valued. 

In my role as a dance judge, I travel across the country, 

helping dancers reach their fullest potential through 

constructive feedback and encouragement. Additionally, 

teaching at The Branch, a dance intensive focused 

on mental health, has allowed me to guide dancers in 

managing performance pressures, cultivating resilience, 

and maintaining a positive self-image. These experiences 

have led to remarkable connections and helped recruit 

national dance competitions to Sioux City. 

Beyond dance, my commitment to making a positive 

impact extends to fighting period poverty through the 

Junior League of Sioux City’s Period Pantry Project. 

As I enter my second year as a co-chair, I am proud of 

our achievements. We’ve provided more than 10,000 

girls with free period products, supporting four school 

districts, with more than 30 schools, and five community 

agencies. Our summer program ensures that girls 

receive the necessary products during school breaks. 

Addressing period poverty is crucial, as one in five girls 

will miss school due to lack of access to these essentials. 

We aim to eliminate this barrier in Siouxland, ensuring 

every girl can continue her education and achieve her 

full potential. 


My vision for Siouxland’s future is a thriving, supportive 

community that celebrates new businesses, events, and 

ideas. We can drive positive change and growth by fostering 

a culture of enthusiasm and collaboration. Engaging with 

local non-profits and supporting impactful projects will 

further strengthen our community. This collective effort 

to uplift and support one another will create a vibrant 

environment where innovation and compassion flourish. 

Together, we can build a future where every initiative 

is celebrated, and every effort to make a difference is 

embraced. 


I strive to give back to the community through my involvement 

with the Junior League of Sioux City, which I joined four years 

ago. It has provided me with opportunities to support various 

non-profits and events. The Period Pantry Project has been 

a particularly meaningful initiative for me. I’m proud of our 

positive impact and excited to see how its continued growth 

will benefit young women in our area. 


You can help cultivate a supportive community by actively 

getting involved! Join one of our outstanding non-profit 

organizations, participate in local events, and explore 

new businesses. Embrace the diverse forms of progress 

happening around us. 

Consider donating to the Period Pantry Project. You can donate 

feminine products at the Discovery Shop (316 W. 7th Street) or 

provide monetary support through juniorleagueofsiouxcity. 

com. Your engagement and generosity help strengthen our 

community and ensure that we continue to make a positive 

impact together. 


Junior League of Sioux City 

New Stage Players 

Darby’s Dancers 

Penguin Project 

presented by 

“To all the little girls out there watching, never 

doubt that you are valuable, powerful, and 

deserving of every chance and opportunity in 

the world to pursue and achieve your dreams.” 

– Hillary Clinton 


Rachel Carlson 

REALTOR®/Residential Real Estate Expert 

Team Leader of Carlson Group Real Estate Team 

Owner of RE/MAX Experience 

Owner of City Centre & Riviera Theatre 

presented by 

estate impacts everything in our economy, and it is 

vitally important to have representation from Siouxland 

in Des Moines, where decisions are being made. I want 

to ensure the state’s vision includes what is best for our 

local community! 


As mentioned above, I have a passion and vision for 

elevating the community experience here in Siouxland. 

I believe we can take some big city concepts and bring 

them to our local community in a unique way that works 

for our home town. I envision continued support for 

small businesses while expanding the options for new 

concepts that don’t exist in our area. 



As a real estate professional, I’m passionate about 

making an impact for our clients and community 

members by elevating the real estate experience, as 

well as the overall community experience. New and 

current community members want to be proud of the 

place they call home - not only their physical house 

but also the community they live, work, and play in! I’m 

passionate about elevating that client experience in 

Siouxland. We want our team to be synonymous with 

integrity and putting the client experience above all 

else. 

As a business owner at RE/MAX, my passion is pouring 

into our agents and helping them build their personal 

businesses. One of our mission statements is, “Achieving 

our goals by helping others achieve theirs.” We lift up 

and encourage our agents and clients to create a better 

environment for everyone to do well together. 

Finally, I’m passionate about being a voice for Siouxland 

at the state level, which has led me to be involved in 

various ways with the Iowa Association of Realtors. Real 


I’ve been a part of some major renovation projects to 

beautify vacant buildings in Sioux City with quality-oflife 

amenities. Each project (small or large) that we do is 

a step in the right direction to improve our community! 


I again refer to one of my statements above - “Achieving 

our goals by helping others achieve theirs.” Supporting 

one another in our goals and visions is the best thing to 

make big things happen! We can all do well and elevate 

our community together. 


Iowa Association of Realtors Presidential Advisory 

Group: Branding 

Iowa Association of Realtors Visionary Committee 

Sunnybrook Community Church Design Committee 

Children’s Miracle Network Miracle Agent 

Children’s Miracle Network Miracle Office 

Member of the Siouxland Chamber of Commerce 

BBBS Holiday Tour of Homes 

“Compare yourself to who you were 

yesterday, not to who someone else is today.” 

– Jordan Peterson 

“Rachel is the integrator behind the scenes, ensuring our agents are armed for excellence. The 

example she sets for always doing the right thing no matter what the cost or impact on a deal is 

contagious. She sets that tone.” 

— Jeff Carlson 


Shelby Hagerdon 

Producer & Writer, 

Made By Things 



I’m passionate about telling stories. I have always been 

a writer, whether I knew it or not. I began writing short 

stories as a kid. Then, many years later, I went on to earn 

my MFA in Writing for Film and Television from Emerson 

College in Boston. Now, I’m a producer and writer at 

Made By Things, an award-winning animation studio. 

I love telling stories and bringing them to life on the 

screen. Film is a language that can transcend borders, so 

there is a certain power that comes with visual translation. 

I approach every new story with the same sensibility as 

I did the last. I don’t treat one story as being better than 

another because they are all important. And I like to 

bring this into my everyday life. We all have interesting 

stories that should be heard and should be regarded as 

important and valid. 


I want to see safe, creative spaces where artists can come 

together. We need to collectively share our stories, work 

with one another, and connect in a way that not only 

allows us to teach and learn, but to feel seen and heard. 

Being an artist - especially a writer - can feel isolating. But 

I see film as a binding agent for the arts because you can 

presented by 

showcase so much through the medium. Artists find strength 

and support in numbers, so building the community to be 

more unified and encouraging one another can lead to even 

more creative growth within Siouxland. 


I started building communities. This first began with Tri-State 

Film La Femme, a Facebook group for diverse filmmakers 

in Iowa, Nebraska, and South Dakota. I also helped lead the 

effort with the Siouxland Filmmakers Club to host a local film 

festival in Sioux City, the Depth of Field Independent Film 

Festival, which is also supported by the podcast I co-host. This 

podcast, Depth of Field, features interviews with filmmakers 

and provides updates on the film industry. In addition to this, 

I bring young filmmakers and students onto my film sets to 

provide learning opportunities with professionals. I am also 

serving on the Iowa Motion Picture Association’s Education 

and Professional Development Board to help further film 

education in Iowa by providing workshops and classes. 


We need common spaces for artists to work. Unfortunately, 

Sioux City does not currently have a free, open, after-hoursfriendly 

communal place for artists to work on their craft. And 

while one could always rent, this is not possible for many 

artists, especially if they are younger or are not yet full-time 

creatives. We also need to build excitement and support. 

There are so many incredible artists working right here in 

Siouxland. Attend events supporting local artists, purchase 

their art if you can, and share what you love online. Reach out 

to them, even if it’s just to offer a few words of support. It can 

make a world of difference. 


The Iowa Motion Picture Association Education Board 

Tri-State Film La Femme Founder 

Depth of Field Film Festival Co-Founder and Educator 

Judge and Speaker at the Wildcat Spirit Film Festival 

Volunteer Lobbyist for the Nebraska Film Incentive 

“You have to invent life.” 

– Agnes Varda (French filmmaker) 

“Shelby has brought the film industry to the area. Her advocacy, especially with youth filmmakers, 

fosters voices in a region largely devoid of film. She lobbied for the Nebraska Film Tax incentive, 

which will bring major film productions to the state, generating millions of dollars in revenue.” 

— Michael White 


Sidney Marks 

External Development & Communications Associate, 

Food Bank of Siouxland 

presented by 

I hope to see our community become a hub of innovation 

and opportunity where everyone knows and will take full 

advantage of the available resources. I believe Siouxland 

can attract and retain talented individuals, businesses, 

and families by creating an environment of inclusivity and 

ongoing improvement. We have an amazing area to live, 

work, and most importantly…play. 


I am always sharing, inviting, and uplifting everything 

the Siouxland community has to offer. It helps that the 

organizations I’m involved with are also dedicated to 

bettering the community in every way. 



I am passionate about building community everywhere 

I go. Whether through the workplace, on the volleyball 

court, volunteering, at a board game night, or even just 

striking up a conversation, I believe having a supportive 

community around you makes you a stronger person. 

I actively look to make connections and create inclusive 

environments where everyone feels welcome and valued. 

When I meet someone new to the area, I make it a point to 

invite them to whatever is going on in Siouxland. Whether 

it’s meeting up for some Diving Elk truffle fries, attending 

Trivia Night at the Boat House, or going on a walk along 

the river, I want newcomers to feel at home and excited 

about all that we have available here. Don’t ever tell me 

there’s nothing to do here...I will find something for you. 

By using my voice and passion for community building, 

I want to make a positive impact. I want everyone to see 

what I see in Siouxland, create their own one-of-a-kind 

experiences, and maybe even make this area their forever 

home! 


My vision for the future of Siouxland is one of continued 

growth and development. Since coming here ten years 

ago, I’ve seen remarkable progress in making our 

community more inclusive and vibrant. I see Siouxland 

evolving to offer even more big city amenities and trendier 

developments, along with the small town friendliness 

we’re known for and supporting small businesses. 

I like to say I plant a lot of flowers with one seed, as I’m 

constantly encouraging others to join me in my Siouxland 

adventures. By creating meaningful connections and a sense 

of community, I’ve been able to maximize my time and energy. 

Through my role in Siouxland GO, I’m given a platform to 

flaunt all our community events, initiatives, and resources 

here. I hope to inspire others to get involved, contribute to 

the ongoing growth and development of Siouxland, and 

make it what they want out of their community. 


Building a thriving community requires effort from 

everyone. For this vision to become a reality, people 

need to be willing to step out of their immediate bubble 

and actively engage with the community. As I mentioned 

earlier, there’s always something to do in Siouxland. 

I heavily encourage people to invest their time and energy 

in what matters to them and to participate in local events 

and initiatives. By doing so, they become more involved in 

their community and demonstrate that their interests are 

important. How can people expect others to do so if they 

don’t show up themselves? I believe that together, we can 

rally to ensure everyone feels connected and supported. 


Siouxland Growth Organization, President 

Food Bank of Siouxland, Events Committee 

2023 RAGBRAI Hospitality Committee 

Siouxland Chamber of Commerce 

Iowa Economic Development Authority (IEDA) Talent 

Attraction Discussion 

“Remember that when you leave this earth, 

you can take with you nothing that you have 

received – only what you have given.” 

– St. Francis of Assisi 


Skyler Gorsett 

Social Media & Digital Content Coordinator, 

CMBA Architects 

presented by 

Through these efforts, we can expect to see an improvement 

in not only the career options in the Siouxland area but also 

new opportunities for local entertainment and culture. Both 

are necessary for any community looking to grow, develop, 

and become more inclusive. Additionally, with all these new 

opportunities rising, we can expect to see an increase in our 

community’s population, allowing more jobs to be created 

and filled in a wider variety of industries. 


The more we encourage creators and create ourselves, the 

more we promote the idea that Siouxland is a place for those 

who want to develop their content. I work hard to use the 

content I produce not just to help the local companies and 

organizations I’m partnered with thrive but also to showcase 

my work in hopes of encouraging others to follow their 

dreams. 



I’m incredibly passionate about creativity and finding 

one’s voice in their art, whatever medium that might 

involve. For me, it’s digital content creation, from 

photography to videography to podcasting. I’m able to 

accomplish that through my marketing-focused content 

creation for CMBA Architects and some of the small 

businesses I’ve done some contract work; bringing a 

voice to the Sioux City Geek Convention, where I serve 

as Vice-President and create all sorts of content for 

our events and conventions; and my personal podcast 

Session Zero Heroes, which I produce to tell exciting and 

fantastical stories for myself and those who join me in 

the show. 


I would love to see Siouxland become a hub for creators 

- a place where they have access to the necessary 

resources, locations, and tools to develop and create 

their art and content. Whether that’s community-based 

media studios or equipment accessible for checkout, 

I’d love for Siouxland to be a place where creators can 

come and watch their art and creative growth thrive. 


Sharing the word about the content being produced locally 

is one of the best ways people can encourage and help me 

and other creators. This can include sharing the content, 

participating in the development and associated events, or 

spreading word-of-mouth about the things being produced. 


Sioux City Tabletop Gamers – Vice-President 

Morningside Bible Church – Media Producer 

“A creative life is an amplified life. It’s a bigger 

life, a happier life, an expanded life, and a hell 

of a lot more interesting life.” 

– Elizabeth Gilbert 

“Skyler is a dynamic communicator and a positive force for our organization, Sioux City Tabletop 

Gamers. During his time with us, we tripled our event membership and received multiple city 

and civic grants. We also moved to a new facility, the Sioux City Convention Center, largely due 

to his leg work and negotiations.” 

— Nathaniel Vajgrt 


Todd Fiegen 

Director of Security & Facilities 

Hard Rock Hotel & Casino, Sioux City 

presented by 

Academy, Drop Zone, and the Riverfront development, to 

name a few. Providing options such as these is critical for 

our growth as a community. 


Participation. You can’t expect a community to grow and 

develop without participating in and supporting what 

you already have. I constantly lobby for my peers to take 

chances. These changes come in many forms: joining 

boards, participating in community events, donating to 

their passions, etc. I am a strong advocate for change. 

Change is growth. A lot of people are afraid of change 

because of the unknown that comes with it. Leading the 

charge for change shows people the path forward and 

allows them to see it’s okay to change. 



I have a passion for helping others, whether it’s family, 

friends, coworkers, or strangers. Knowing that I can make 

a positive impact on the lives of others brings me joy. 

Supporting others helps contribute to a greater sense of 

community. Through work, I oversee a committee of team 

members, which brings to life the company’s mission, 

mottos, and values. I also participate in “Save the Planet’’ 

initiatives to improve lives, help communities, and sustain 

the Earth. I was also privileged enough to serve on the 

executive committee of the Young Leaders Society for the 

United Way of Siouxland. 


I would love to see Siouxland continue to grow and 

develop by attracting young professionals and families. 

Growth can happen in many ways. Getting our younger 

professionals more involved helps keep them in the 

community. We also need to ensure we continue to 

provide more family-oriented options like the Sports 


The best way to grow is to provide support. Invest in 

your community and the people within it. If you have an 

opportunity to help out, don’t hesitate. After participating 

in these opportunities, share them with your friends, family, 

and peers. The more people who become informed, the 

stronger our sense of community. Join boards. Donate 

time. Share wisdom. 


Executive Committee for the Young Leaders Society for 

the United Way of Siouxland 

Be the change you want to see in the 

world. This quote emphasizes the self 

and allows you to lead by example, which 

inspires and motivates others. What 

started as a simple idea can turn into an 

entire movement. Everyone has the ability 

to initiate change. Don’t wait for others. 

“Todd not only oversees the security and safety of all our guests and team members but also runs 

the facilities department, which oversees the entire property operations. Without his leadership 

and attention to detail, this property wouldn’t continually rank in the top three of all Hard Rock 

Hotels and Hotel & Casinos worldwide in the category of Likelihood to Return based on how safe 

they feel when they’re here. He also works closely with Hard Rock International to develop and 

implement ways to reduce energy usage and increase our recyclables as well as other initiatives.” 

— Mike Adams 


Valeo ‘Leo’ L. Khan-Snyder 

Clinical Mental Health Counselor, 

Heartland Counseling Services 

presented by 

my life. These legislative impacts are driving people away 

from our communities because they no longer feel safe in 

what was once their home. 


I’ve been engaged in active legislative and public policy 

advocacy efforts at the local, state, and national levels to 

ensure access to quality mental healthcare for marginalized 

groups, particularly the LGBTQIA+ community. I provide 

mental health services to clients in addition to providing 

education and consultation to other healthcare professionals 

and legislators. I work with several organizations nationwide 

to provide training on affirming mental healthcare practices. 

I often serve as a liaison between these organizations to 

share information and coordinate our efforts to amplify our 

impact. 

What are you passionate about, and how do 

you use your voice/talent to make a difference? 

I’m passionate about advocacy, education, and 

providing quality mental healthcare services to 

marginalized groups, particularly LGBTQIA+ individuals 

in rural communities. As a mental health counselor, I 

strive to provide these services and to educate other 

mental health professionals to help them strengthen 

their clinical skill set to serve diverse groups. I also 

use my knowledge and skill set to engage in advocacy 

efforts to strengthen the care we are able to provide. 

We’re fighting some significant battles in legislation 

right now that are threatening the rights of marginalized 

people across the country. These battles are impacting 

our educational systems, healthcare systems, and 

mental healthcare systems at an unprecedented rate. 

People are being made to feel like they no longer have 

a right to exist freely as human beings with equal rights 

and recognition in their communities and under the 

law. I strive to create a space within our community 

where people can exist freely as their authentic selves. I 

engaged in active volunteering and fundraising efforts 

for marginalized communities in Siouxland, including 

co-organizing a World AIDS Day fundraiser last year 

that benefited our local warming shelter. 


I would love to see a Siouxland that embraces the 

unique needs of our diverse communities. Our 

marginalized groups are facing a significant amount 

of adversity right now and it’s important that we step 

up and advocate for those who need our support the 

most. Siouxland is my home and has been for most of 


Connect with area organizations that serve marginalized 

groups such as SUX Pride, City of Sioux City: Diversity, 

ACLU of Iowa, Iowa Safe Schools, and One Iowa to find 

opportunities for service. Research resources on gender 

affirming care such as the WPATH Standards of Care and 

find position statements from organizations such as SAIGE’s 

Public Policy Committee to send to your legislators. I highly 

encourage Siouxlanders to gather information about 

candidate platforms and become actively engaged in the 

legislative process, and vote! I encourage people to connect 

with me personally regarding education and consultation 

opportunities, regardless of what field of work you’re in. 


HiDad Project - Administrator 

SUX Pride - Board Member, Education Health and Wellness 

Director 

ACA of Iowa - President 

SAIGE Public Policy Committee - Vice Chair 

ACA Human Rights Committee - Member 

NCACES Conference Committee - Accessibility Coordinator 

“No pride for some of us without liberation for 

all of us.” 

– Marsha P. Johnson 

Photo Credit Let Free Your Wild Studio.

EXPAND | DO MORE /28 

Small Business spotlight 

Want to join 

Stacie on a 

Facebook 

Spotlight? 

When you meet someone, the first thing 

most people notice about you is your 

smile. A healthy smile helps build an 

individual’s self-confidence. However, if 

you’ve ever had dental injuries or dental health issues, you 

may need cosmetic help to recreate that smile. New Image 

Dental Studio is here to assist you in addressing those needs. 

The New Image Dental Studio, owned and operated by 

Kareen Morales, is located at 509 8th Street, off of Pierce, in 

the same building as Jim’s Burgers. An appointment must be 

made through your primary dental care provider. They may 

reach Kareen at (712) 259-7334. Kareen has been a dental 

technician for 17 years and is seeking more collaborations 

with area dentists. 

“I was always interested in arts and crafts as a child. Right after 

high school, I started working in a nursing home. I enjoyed the 

residents and listening to their stories of younger days. One 

day, a coworker mentioned that her sister worked at a dental 

laboratory. I was intrigued. I applied for a job there and, upon 

hire, started in the denture department. The manager noticed 

my fast improvement and the growth in my skills. I was then 

transferred to the crown and bridge department. There, I was 

able to play more with my artistic skills. I had a great teacher. 

She showed me the technical side of the art I was creating. I 

believe she helped shape me into the technician I am today. 

She would tell me that my hands were special, like a jewel or 

a treasure,” explained Kareen. 

An example of Kareen’s dental work. 

In 2019, Kareen had the opportunity to learn more about the 

business side of the dental laboratory industry. 

“I feel like everyone you meet is put in your path for a reason 

or a purpose. My life was guided in this direction. I’m where 

I am because this is where I’m supposed to be,” said Kareen. 

“I am deeply invested in my cases. I take immense pride in my 

work. The artistic aspect of the dental laboratory industry has 

captured my heart. I am truly passionate about my work, always 

going the extra mile to give my restorations that unique touch 

of art. The best part of having my own business is being able to 

oversee the work from start to finish. When a skilled technician 

handles your case, there is minimal room for error. This 

translates to minimal chair time, thereby increasing profitability 

and efficiency for all,” expressed Kareen with fervor. 

High-quality appliances are crucial in achieving client 

satisfaction. For her flexible resin partials, Kareen relies on 

Do More 

Custom Shading.

EXPAND | DO MORE / 29 

“We pledge that all of our restorations are made in the United States of America 

and are fabricated using only FDA-approved materials. New Image Dental 

Studio guarantees success with all your restoration needs. 

” 

– The New Image Dental Studio’s pledge 

TCS (thermoplastic comfort system), which offers three 

exceptional materials: Karadent, Iflex, and Unbreakable. For 

her premium dentures, Kareen trusts the Ivobase injector 

system from Ivoclar. She also provides flippers or acrylic 

resin partials, with the patient’s choice of wire clasp or 

clear, flexible clasps. With the support of her fellow dental 

professionals, she hopes to offer crown and bridge work in 

the future. 

“Anterior aesthetics is my specialty. I have a good eye for 

custom shading and shaping of the natural dentition. I started 

with removeables because it was more economical. Don’t get 

me wrong, I really enjoy removable work. I just know that not 

everyone has that good of an eye when it comes to matching 

shades. I am blessed with my hands and my eyes. Why not 

use it to bring smiles to the people of my community.” 

New Image Dental Studio is located at 509 8th 

Street, off of Pierce, in the same building as Jim’s 

Burgers. An appointment must be made through 

your primary dental care provider. They may reach 

Kareen at (712) 259-7334. 

Expand is Committed to 

Supporting Siouxland’s Local 

Small Businesses and Nonprofits. 

We have a platform, 

and we want to share it with you. 

Get in front of the community by joining 

Stacie on a Facebook Spotlight. 

Get the details by scanning 

the QR code or visit 

www.expand2more.com. 

Kareen working in her studio. 

Photos Contributed By New Image Dental Studio.

expand | DO MORE /30 

Sizzle & Syrup 

Iowa’s West Coast Initiative Feature 

Business Owners: 

Trevor Wheelock and Jose Santos Campos Gonzalez 

Business Name: 

Sizzle & Syrup 

Main Products/Services: 

Quality breakfast food at an affordable cost 

Location: 

Farmer’s Market, Sioux City, IA 

Short description of your business: 

Sizzle & Syrup is an up-and-coming breakfast 

food pop-up business in Sioux City, Iowa. We are 

focusing on making quality food items such as 

burritos, pancakes, and daily specials affordable to 

the public. 

What motivated you to start your 

business? What drives you each day? 

This all started because we noticed an increased 

demand for affordable breakfast spots in the 

Siouxland area. There are not many options without 

spending half your paycheck. 

What’s unique about your business? 

We focus more on the quality and price of our food 

than the quantity of items sold. Santos and I have 

been in the service industry for a combined total 

of 20 years. We are adamant about not selling an 

item that we, ourselves, would not eat. We also focus 

on making sure that quality food is still affordable. 

Santos is a single father of four, so going out is hard 

on the wallet sometimes. We know that is an issue 

with many other families in the Siouxland area, and 

we aim to relieve that stress. 

What’s the biggest challenge you’ve 

had to overcome as you’ve grown your 

business? 

The biggest challenges we faced were the startup 

costs and the time management needed. We both 

work two jobs on top of doing Sizzle & Syrup, so 

managing the time needed to start a business was 

very difficult for us at the beginning 

What has been your greatest reward? 

Our greatest reward is most definitely the support 

that we have had from friends and family. It means 

the world to both of us that the people we love 

and care for are the people pushing us to do more 

and get out of our comfort zones. The community 

of Siouxland is amazing. The support that we have 

received is unreal. We have people coming every 

Saturday when we are at the Farmer’s Market, 

people asking to help all the time, and people just 

checking in on us every chance they get. It means 

everything to us. 

How have you benefited from the startup 

community in Sioux City and the region? 

What resources did you use? 

We have not yet used the resources available to 

us to the fullest. We took our startup very slowly, as 

we weren’t sure who to contact or what to do. Now, 

after going through and winning the Siouxland 

GO’s Innovation Market, we have connected with 

all the resources we may need. 

Are there any experiences that were 

particularly influential in that regard? 

Winning the Innovation Market definitely helped 

us more than anything else. It gave us more 

exposure to the public, access to local resources

that we didn’t know we had before, 

and, of course, the prize money. 

Why is it important for the 

community to support startups 

and small businesses? What 

more can be done to help 

them? 

We think the only thing that truly 

matters when starting a small business 

is the support it receives from the 

community. A business could have 

the best ideas or food in the world, 

but if it has nobody to come to 

support it, then it will always fail. 

Owner Trevor Wheelock hard at work. 

What is3 one thing you know now that you wish you knew 

when starting your business? 

The fact that there were these local resources meant to help people like 

us. Santos and I knew of a couple to help us get off the ground, but not 

all of them. Now that we have these new connections, we aim to take full 

advantage of as many as possible. 

What advice would you give to someone looking to start a 

business? 

Ask questions! Santos and I had so many when starting, and it would have 

been incredibly easier to start everything if we had just reached out and 

found these local resources sooner. It would have made our transition from 

startup to a business much faster. 

How can the community continue to help your business? 

Keep doing what all of y’all are doing! We can’t describe how important and 

meaningful each and every one of y’all have been to us. Like I mentioned 

earlier, the fact that some people want to volunteer as workers to just help 

us is incredible. When we started this idea of ours, we never could have 

imagined the amount of support our community has given us. 

What are some future goals for your company? 

With four months left, we aim to finish strong at this year’s Farmer’s Market. 

On top of that, we are in the works to have a few brunch pop-ups around 

Siouxland. Next season we are looking to expand our reach in the community 

by buying a food 

truck/trailer. This 

way we could 

do more popups 

around the 

surrounding area, 

not only in Sioux 

City. 

EXPAND | DO MORE /31 

Sizzle & Syrup Co-owners Trevor Wheelock and Jose Santos Campos 

Gonzalez. 

Iowa’s West Coast Initiative (IWCI) is a collaboration between the economic 

development organizations in Plymouth, Monona, and Woodbury 

counties, and includes the following organizations: City of Sioux City, 

Siouxland Interstate Metropolitan Planning Council, Siouxland Economic 

Development Corporation, The Siouxland Initiative, Le Mars Business 

Initiative Corporation, Woodbury County, and Monona County. Learn more 

about IWCI at www.IAWestCoast.com. 

Photos Contributed By Sizzle and Syrup.

Congratulations 

TO ALL THE YOUNG PROFESSIONALS 

“It’s not what we do, it’s who we do it for.” 

SKYLER 

GORSETT 

TOP 10 UNDER 40 

ARCHITECTURE 

MASTER PLANNING 

INTERIOR DESIGN


oes the sound of world-class art collections, 

priced at $3799, the trip includes round 

charming medieval hill towns, and trip international airfare out of Omaha, first-class hotel 

DCompetitively sweeping hillsides full of vineyards sound accommodations for seven nights, ten meals, fully 

good to you? If the answer is yes, then plan to escorted tours with experienced tour guides, optional 

join the Siouxland Chamber of Commerce as we embark tours, and plenty of free time to explore Tuscany on your 

on an adventure to explore Tuscany in October 2025. own, and at your own pace. Travelers who make a deposit 

Located in the central region of Italy, Tuscany is known by March 31, 2025, will receive a $100 discount. 

for its landscapes, history, artistic legacy, and influence 

on high culture. It is regarded as the birthplace of the This will be an unforgettable experience you won’t want 

Italian Renaissance and the home of Michelangelo’s to miss! Let us take the stress out of international travel. 

famous sculpture David, not to mention the Leaning Simply relax as the itinerary is meticulously planned for 

Tower of Pisa. Tuscany’s immense cultural and artistic you, and tours are pre-scheduled, allowing you to make 

heritage is expressed in the region’s churches, palaces, the most of your time in Italy and see all the sights. As 

art galleries, museums, villages, and piazzas. Florence, an added bonus, you will travel with others from the 

one of the world’s most important watercolor centers, is Siouxland community, giving you an opportunity to meet 

often nicknamed the Art palace of Italy. 

new people and build lasting friendships. 

This nine-day experience, scheduled for October 

14-22, 2025, features visits to several Italian cities, 

including Tuscany’s capital city of Florence, Pisa, 

Lucca, Siena, the villages of Cinque Terre, the Chianti 

region (home of Chianti wine), and San Gimignano. 

Accommodations for the entire stay will be at one 

luxurious hotel in the beautiful, tranquil hillside city of 

Montecatini, conveniently located in the central part of 

Tuscany. An optional two-night Rome extension posttour 

is available. Treat yourself to capital city, immersing 

yourself in the rich history of this ancient city, including 

a stop at the Vatican. 

For questions or more information, please contact 

Laura Hartman, Director of Events, at the Siouxland 

Chamber of Commerce at 712.255.7903 or visit the 

website at siouxlandchamber.com. 

Ciao! 

Barbara Sloniker, Executive Vice President, Siouxland Chamber 

of Commerce/The Siouxland Initiative.

LetÕs crank up the volume and give a standing ovation 

because Hard Rock Hotel & CasinoÕs very own 

Director of Security & Facilities, Todd Fiegen was named 

one of Siouxland’s Top 10 Under 40 Professionals! 

Todd has the relentless drive to keep us all safe and 

sound. This honor is a testament to his rockstar 

performance and unwavering dedication. 

THANKS TODD 

Y O U ' R E A T R U E H E A D L I N E R !

Council 

Bike trail in Sioux City 

Connection 

By Alex Watters 


W 

hen I first heard about the idea of a 

mountain biking amenity being added 

to the Cone Park complex, I must admit 

I was somewhat skeptical. I recently visited 

Bentonville, AR, the self-proclaimed mountain biking 

capital of the world. Due to that trip, I knew that there 

was an audience for this, but I didn’t know if there was 

much of a following in the Midwest. Nevertheless, I did 

my due diligence. I talked with area enthusiasts, analyzed 

the proposal, and discussed the funding structure. Fast 

forward to today, I am excited for future growth. 

Be Curious, Not Critical 

On Friday, June 14, there was a ribbon-cutting for the 

park, and on the following day, the complex hosted 

its inaugural event: Trail Fest. The weather was a little 

overcast with a chance of rain, but I wanted to see 

the event and the turnout. I got there early and found 

several different vendors, sponsors, and more people 

pushing their mountain bikes around or enjoying the 

pump track than I ever imagined. The event included 

guided trail rides, pro rider skill lessons, mountain 

bike rentals and demos, live music, food trucks, and 

giveaways! As the event went on, the crowd grew and 

grew. I talked to multiple people about where they were 

from and what brought them to the event. What stood 

out to me was the distance people were traveling to 

check out the park. They all commented on how nice it 

was and how excited they were to use it going forward. 

The next morning, I bumped into one of the mountain 

biking influencers who was an expert at the event, 

giving lessons and shooting videos. I asked them what 

they thought, and they said they were “so impressed 

with how well thought out the park was with so many 

complementing amenities.” This complex includes 

10.5 miles of natural surface trails, a pump track, a 

bicycle playground, and a progressive jump line. The 

overall cost was $3.2 million, with $2.5 million coming 

from grants and donations, and the city’s overall total 

expense only amounted to 22% of the overall project. 

Several donors stepped up to make this possible. Most 

notable were the Chesterman Foundation, Scheels, and 

the city of Sioux City. 

For me, this amenity and that event represented an 

important lesson. Just because I, as a citizen of Sioux 

City, might not be a mountain biker or directly profit 

Bike trail in Sioux City. 

from it being in our community, that doesn’t mean I don’t 

indirectly benefit from the people who do. They shop in our 

stores, eat in our restaurants, stay in our hotels, and maybe 

decide they would like to call Sioux City home. These things 

generate tax dollars for our community, keep restaurants 

open, and keep the people of Sioux City employed. I’m so 

thankful for our dedicated staff, the community members 

who had the vision for it, and all of the donors who believed 

in it. 

Alex Watters, City Council of Sioux City 

awatters@sioux-city.org

So beautiful, 

you may want to design your home around it. 

712.252.4431 

siouxcitydoor.com 

2500 Dace Ave., Sioux City, IA 51106 

Overhead Door Co. of Sioux City 

Your local leader in the garage door sales and service for 60+ years. 

Our garage door systems add beauty distinction and value to any home.

Leading the Way 

Leadership Siouxland 

By Peggy Smith 


Leadership is a Lifetime Journey 

L“ 

eadership development is a lifetime journey, 

not a quick trip.” This quote from John C. 

Maxwell inspires all of us to keep on learning to 

be better leaders. Congratulations to the Top 10 

Under 40 for being recognized as growing, 

developing leaders who are making positive 

contributions to our community through their work, 

their passion, and their visions. These emerging leaders 

understand that they have not gotten to their destination 

yet, but that they are on the road to achieving great things! 

So how do you keep on getting better, growing and 

developing into the leader you want to be and can 

become? The key is not to become complacent, don’t 

get comfortable, keep seeking opportunities to learn, and 

surround yourself with people who are also on the lifelong 

journey of self-improvement. 

Becoming the best version of yourself is hard – it requires 

you to always act with integrity and courage, holding fast to 

your values. It requires you to be determined, committed, 

disciplined, and willing and able to take risks. You also need 

to genuinely care for others, and yourself. Recognizing the 

value of each person around you, as well as your value, 

is vital. “To lead yourself, use your head; to lead others, 

use your heart.” John Maxwell, The 21 Irrefutable Laws of 

Leadership. 

Several Top 10 Under 40 past winners and candidates have 

graduated from Leadership Siouxland. It is a great program 

to help you with your next step in growing into the best you 

that you can be. I am excited to see what this year’s winners 

achieve and contribute in the future! 

To learn more, reach out to exdir@leadershipsiouxland.org. 

Most of us are familiar with the practice of setting SMART 

goals – goals that are Specific, Measurable, Achievable, 

Relevant, and Time-based. Many managers use this 

framework to help their staff meet a departmental goal, 

such as staying on budget or moving to a new HR 

computer system. We may be very good at setting specific 

work-related goals and breaking projects down into 

measurable steps. But how good are we at setting goals 

for our personal development – for becoming the best 

version of ourselves we can be? 

One of the first steps in our own personal 

development and journey to be better is to have selfawareness. 

Great leaders understand their strengths 

as well as their weaknesses. They are focused on the 

impact they can make, not on their image. “Effective 

leaders are more secure in themselves; they possess 

a sense that they can handle whatever may come 

their way; their self-awareness and self-trust are 

bigger than the circumstances of change.” – Kevin 

Cashman, Leadership from the Inside Out. 

The mission of Leadership Siouxland is to develop diverse, 

passionate leaders who positively impact our community 

for today and tomorrow. Leadership Siouxland began in 

1984 and is proud of the over 1200 graduates who make 

positive differences each and every day. To learn more, 

contact Peggy Smith, Executive Director, at 712-898-8594 

or email info@leadershipsiouxland.org. 

Peggy Smith, Executive Director of Leadership Siouxland, 

an organization devoted to developing leaders who make a 

positive difference in the Siouxland community. 

Great leaders can envision a future that is different and 

better. “Leadership is the capacity to translate vision into 

reality.” – Warren Bennis. As a leader, inspiring others and 

helping them see your vision is so important. It requires 

you as a leader to build the confidence of your people, 

take them out of their comfort zone, and help them reach 

their potential.

What to do if your wallet is 

lost or stolen 

Maybe you drove all the way home before realizing you left your purse on top of the car. Maybe you 

made it to the front of the checkout line, only to reach for an empty pocket. Or maybe you’re in a 

time crunch, and no matter how many steps you retrace, you just can’t recall where you left your 

wallet. In any case, that moment you realize your wallet is lost — or worse, stolen — isn’t just 

annoying and embarrassing. It can also pose a huge risk to your identity and financial picture. Here 

are six things you should do right now to prevent, or minimize the damage of, identity theft and 

start getting back to normal: 

FREEZE YOUR ACCOUNTS 

Contact your bank or financial institution as soon as you realize your wallet is missing. Thanks to 

the Fair Credit Billing Act (FCBA), you’re only liable for up to $50 in fraudulent charges as long as 

you report your missing debit card within two business days. Triage the situation and prioritize 

high-risk accounts: always start with your debit card provider, then call the bank that issues your 

checks, and finally contact any other credit card companies, including retail stores whose cards 

you own. When you report your debit and credit cards as missing, an employee will likely verify 

and review recent transactions with you to pinpoint if — and when — any fraudulent charges have 

been placed. Then they’ll put a freeze (or hold) on your accounts while they send a replacement 

card. A freeze isn’t the same as cancelling or closing your credit card, so it won’t affect your 

credit score. 

BONUS TIP: Some institutions like Security National Bank offer free card control tools on their mobile 

banking app. That way, you can freeze your debit card with a single touch (or turn it back on right away, 

if you happen to find your wallet).

EXPAND | Give more /39 

FILE A REPORT 

It’s important to file a police report if your wallet is lost or stolen. Officers will need a description 

of your wallet, the items in it and the circumstances surrounding when and where it was lost 

or stolen. Most precincts allow you to file police reports online, so you can quickly and easily 

create a paper trail. Keep a copy of the case number and report for future reference. It might 

be needed as evidence, or to help your bank with its own fraud investigation. The Federal Trade 

Commission also takes identity theft very seriously, even if they can’t help with immediate 

recovery. Fill out an additional report at identitytheft.gov to access resources and to document 

the incident. The FTC regularly publishes studies and analyses with this data to help protect 

consumers from fraud. 

BONUS TIP: Choose a financial institution that offers an identity monitoring and resolution service, 

like Security National Bank does with its Value Checking account. 

REQUEST A FRAUD ALERT 

Placing a fraud alert with one of the nation’s three credit bureaus — Experian, Equifax and 

Transunion — will add an extra verification step if anyone tries to take out a loan in your name. 

The three agencies all report to each other, so you only need to request an alert on one credit 

bureau’s website to get coverage on all three. Fraud alerts last for one year, and you can extend 

the protection up to seven years with proof of a police report or FTC identity theft report (see 

#2 above). 

BONUS TIP: While you’re there, it might also be a good idea to sign up for credit monitoring services 

to help identify and prevent future damage. Because of the pandemic, all three credit bureaus are 

currently offering free credit reporting services. 

REPLACE ID CARDS 

Every state has different rules and processes to replace your driver’s license or state-issued ID 

card. In most cases, you’ll need to brave the DMV lines and request a new card in person. Bring 

alternate forms of ID, including your social security card, birth certificate, or passport, and tell 

the clerk that your card was lost or stolen. Meanwhile, you can get a new health insurance card 

by placing a phone call to your provider. In most cases, they’ll be able to issue a replacement 

card without changing your plan ID. If your Social Security card was in your wallet — and 

remember, it NEVER should have been in the first place — you’ll need to notify the Social 

Security Administration office to get a replacement. It is free, but will take some time to fill 

out a Form SS-5 (you can get the process started online). 

BONUS TIP: Reduce risk by using your wallet less — and paying with your phone more! Features like 

Security National Bank’s mobile wallet let you upload your debit card to your mobile device, and pay at 

checkout with a simple wave or tap of your phone.

EXPAND | Give more / 40 

CHANGE YOUR LOCKS 

If the thief has both your keys and your home address, you may also need to change your locks. 

Stay calm! Most locksmiths provide same-day service, and a home security system can also 

provide peace of mind if you’re worried about burglaries or the risk of home invasion. 

MAKE A LIST 

If you have any patience left after all of those phone calls, it’s time to make a list of anything 

else you remember having in your purse or wallet: 

• Gym memberships 

• Student IDs 

• Library cards 

• Security cards/FOBs (parking ramps, employers, etc.) 

This way, you can let the other miscellaneous providers know what happened, prevent 

additional charges and cast a wider net to potentially catch the thief. 

BONUS TIP: If you upload your gift cards, retail rewards or airline miles to an online profile 

somewhere, you’ll have less cards to carry around — and you can always redeem those points before 

a thief does. 

ABOUT THE AUTHOR 

Jennifer Pennings is the Branch Manager at Security National 

Bank’s Northside (Leeds) branch location in Sioux City. She has 

more than 15 years of Banking experience at SNB, including Safe 

Deposit Box Clerk, Teller Trainer, Personal Banker, Senior Personal 

Banker and Assistant Branch Manager. 

Member FDIC 

SNBonline.com

Experience 

Downtown 


A 

Cue the Holiday Magic! 

fter the hustle and bustle of this summer’s exciting events, we’re ready to bring the holiday magic back to 

Downtown Sioux City. Whether you’re a long-time resident or a visitor, this season’s lineup of events will have 

something for everyone to enjoy. 

Downtown for the Holidays IBEW Holiday 

Lighted Parade 

This nighttime, lighted parade is a Sioux City staple and a 

great way to kick off the holiday season! Join us on Monday, 

November 25, to celebrate the tradition of lighting the tree 

with Santa. 

This year, we’re partnering with the Sioux City Convention 

Center to provide designated accessible viewing areas 

and sensory-friendly spaces so everyone can enjoy the 

festivities. 

In 2023, we welcomed a record of more than 60 floats, 

filling Historic Fourth Street with holiday cheer! To get 

involved with this year’s IBEW Holiday Lighted Parade, look 

at our website for the application opening on October 15. 

Holy snowflakes, that’s a lot of holiday magic! We didn’t even 

mention Twelve Days of Giveaways, but you get the idea - 

Downtown is the place to be this holiday season. Keep up with 

these events and everything happening in Downtown Sioux 

City by heading to our website, signing up for our weekly 

event eblast, and following us on social media. 

Contributed by Downtown Partners, a non-profit organization 

that works with downtown stakeholders to create a vibrant, 

expanding downtown. To learn more about Downtown 

Partners and stay up to date with downtown projects and 

events, visit downtownsiouxcity.com. 

Small Business Saturday 

One of the many highlights of the holiday season is Small 

Business Saturday, a day to celebrate small businesses 

in our community. Plan to start your holiday shopping 

downtown on November 30. 

When you shop at locally owned businesses, you can build 

relationships with the owners and employees that you get 

to visit time and again. Not to mention, shopping locally 

ensures that our community continues to thrive and grow. 

Fun Fact - American Express said U.S. consumers spent 

more than $17 billion at small, independent businesses 

and restaurants in 2023! 

Watch our social media and website for the best ways to 

support downtown businesses on Small Business Saturday. 

Holiday Storefront Decorating Competition 

Think outside the window! Downtown businesses are 

invited to participate in this friendly storefront decorating 

competition for a good cause. When storefronts are fully 

decorated, you can vote for your favorite. The storefront 

with the most votes will receive a monetary donation to the 

Siouxland nonprofit of their choice. Businesses, keep an 

eye out for the application on October 15, and Siouxland, 

you can start casting your vote online on November 25.

TICKETS ON SALE NOW! 

OCTOBER 26 AT THE 

TYSON EVENTS CENTER 

D

InclusivePEEK 

EL 

What challenges have you experienced in Siouxland? 

Moving from Southern California to Siouxland presented several challenges. Adjusting to the drastic change in weather was 

difficult, as was adapting to a different cultural environment. As a Hispanic woman in the financial industry, I faced the challenge of 

overcoming stereotypes and proving my capabilities. There were moments when I felt like an outsider, and I had to work hard to 

gain my colleagues’ and clients’ trust and respect. 

How has Siouxland been welcoming? 

Despite the initial challenges, Siouxland has been incredibly welcoming. The community here is supportive and kind-hearted. 

My colleagues and neighbors tried to include me and my family in various community activities, which helped me feel a sense of 

belonging. The inclusive environment at my previous employer, and now at Telco Triad Community Credit Union, has allowed me 

to grow both professionally and personally. The community’s support and encouragement have been instrumental in my journey. 

What do you want the people of Siouxland to know? 

I want the people of Siouxland to understand that our diversity is a significant strength. Embracing different cultures and 

backgrounds enriches our community and promotes growth and understanding. I am proud to be a part of this community and 

to contribute to its inclusive spirit. My journey from a challenging past to a fulfilling career in credit unions highlights the power of 

perseverance and community support. 

Through the Juntos Avanzamos designation, Telco Triad Community Credit Union is dedicating its resources to meeting the 

financial needs of Hispanic and immigrant communities. I encourage everyone to continue supporting and uplifting one another, 

particularly our Hispanic members, by providing education and resources to help them succeed. 

“ ” 

I 

Patience, passion, and perseverance equals success. 

– Armando Cristian Perez 

A 

ganarme la confianza y el respeto de mis colegas y clientes. 

In Spanish 

DELIA 

HERNANDEZ 

¿Qué desafíos ha experimentado en Siouxland? 

Mudarse del sur de California a Siouxland presentó varios desafíos. Adaptarse al cambio drástico del clima fue difícil, al igual 

que adaptarse a un entorno cultural diferente. Como mujer hispana en la industria financiera, enfrenté el desafío de superar los 

estereotipos y demostrar mis capacidades. Hubo momentos en los que me sentí como un extraño y tuve que trabajar duro para 

¿Cómo ha sido la acogida de Siouxland? 

A pesar de los desafíos iniciales, Siouxland ha sido increíblemente acogedora. La comunidad aquí es solidaria y de buen corazón. 

Mis colegas y vecinos intentaron incluirme a mí y a mi familia en diversas actividades comunitarias, lo que me ayudó a sentir un 

sentido de pertenencia. El ambiente inclusivo en mi empleador anterior, y ahora en Telco Triad Community Credit Union, me ha 

permitido crecer tanto profesional como personalmente. El apoyo y el aliento de la comunidad han sido fundamentales en mi viaje. 

¿Qué quieres que sepa la gente de Siouxland? 

Quiero que la gente de Siouxland comprenda que nuestra diversidad es una fortaleza importante. Aceptar diferentes culturas y 

orígenes enriquece nuestra comunidad y promueve el crecimiento y la comprensión. Estoy orgulloso de ser parte de esta comunidad 

y de contribuir a su espíritu inclusivo. Mi viaje desde un pasado desafiante hasta una carrera satisfactoria en las cooperativas de 

crédito destaca el poder de la perseverancia y el apoyo de la comunidad. 

A través de la designación de Juntos Avanzamos, Telco Triad Community Credit Union está dedicando sus recursos a satisfacer las 

necesidades financieras de las comunidades hispanas e inmigrantes. Animo a todos a que sigan apoyándose y animándose unos a 

otros, particularmente a nuestros miembros hispanos, brindándoles educación y recursos para ayudarlos a tener éxito. 

“ ” 

Paciencia, pasión y perseverancia es igual al éxito. 

– Armando Cristian Pérez 


Give More

Expand | Give more / 44 

Nonprofit spotlight 

Want to join 

Stacie on a 

Facebook 

Spotlight? 

National Recovery Month Celebrates 

Transformations, Renewed Relationships, and Hope 

A 

t Rosecrance Jackson Centers, we 

know healing from addiction looks 

different for each individual, but finding 

recovery is possible for anyone. 

During National Recovery Month, communities 

nationwide are urged to join together in resounding 

applause to honor and celebrate those individuals 

who have overcome past struggles and embraced 

a life of recovery. This is a time to show gratitude 

and recognition to the individuals in recovery, the 

dedicated professionals who have played a crucial 

role in supporting them on their journey toward 

wellness and fulfillment, and loved ones who never 

gave up hope. 

The detrimental impact of the substance use crisis 

on numerous American communities and their 

residents cannot be overstated. However, the 

resilience and strength of those battling substance 

use disorders, with the support of professionals, 

have resulted in nearly 21 million adults in the 

United States achieving recovery, according to 

data from the Substance Abuse and Mental Health 

Services Administration. 

Substance use disorder is a complex condition that 

affects a person’s brain and behavior, leading to 

their inability to control the use of legal or illegal 

substances despite the harmful consequences. 

About half of the individuals who experience a 

substance use disorder during their lifetime will also 

experience a co-occurring disorder, such as anxiety 

disorder, depression, or bipolar disorder, according 

to the National Institute on Drug Use. This highlights 

the importance of adopting a complete behavioral 

health approach in treating substance use disorders. 

Substance use disorders have far-reaching effects 

that extend beyond the individual grappling with 

addiction, touching the lives of families across every 

corner of the United States. When an individual 

becomes trapped by the clutches of substances 

or alcohol, it not only causes them immeasurable 

anguish but also casts a shadow upon those nearest 

and dearest to them, including friends and family. 

Counselors at Rosecrance emphasize that loved 

ones often find themselves putting their own lives 

on hold, willingly sacrificing personal priorities to 

provide unwavering care and support to the person 

struggling with addiction. Stress levels soar to 

staggering heights, and the semblance of normalcy 

fades into a distant memory.

People suffering from mental health or substance use 

disorders often experience profound feelings of isolation 

and loneliness. Addiction, in particular, is commonly 

described as a disease of isolation, emphasizing the 

degree to which individuals grappling with substance 

use may feel cut off from support and understanding. 

But there is always a better way. At Rosecrance, 

compassionate experts are dedicated to providing 

the necessary support and guidance to individuals 

seeking to embark on a personalized journey 

toward self-care and recovery. 

Finding recovery can be a transformative experience 

with the proper support. It provides individuals with the 

opportunity to lead a healthier, more fulfilling life, allowing 

them to heal themselves and repair the relationships that 

were damaged by substance use. While overcoming a 

substance use disorder may present challenges, it is a 

treatable, chronic medical condition that many individuals 

will find success with the proper evidence-based support. 

“The journey of recovery has been a powerful force, 

bringing about positive transformations in the lives of 

millions of individuals. Whether it marks a milestone of 

eight days, eight months, or an impressive 18 years, take 

pride in your remarkable achievement of abstaining from 

substances, and let your story serve as an inspiration to 

others,” said Dr. Raymond Garcia, Chief Medical Officer 

for Rosecrance. 

If you’d like to learn more about the Rosecrance 

Behavioral Health, please visit their website at 

www.rosecrance.org. 

Amy Buster has been a writer/editor for the past 25 years, 

specializing in newspaper and magazine publications. 

Expand is Committed to 

Supporting Siouxland’s Local 

Small Businesses and Nonprofits. 

We have a platform, 

and we want to share it with you. 

Get in front of the community by joining 

Stacie on a Facebook Spotlight. 

Get the details by scanning 

the QR code or visit 

www.expand2more.com. 

EXPAND | GIVE MORE /45

Hot 

Air 

By Tony Michaels 

The power of hustle 

I 

am happy to report I will be working at least 

62 baseball games this summer. In my role as 

a broadcaster for high school baseball and as 

a public address announcer for a minor league 

baseball team, watching the great American 

pastime is a terrific lesson on how to perform at a high 

level at work and in life. 

• Always hustle to first base. 

• Live in the moment – one at bat at a time – let go of 

the past failure. 

• Keep an eye on the competition, but put in the reps 

necessary to be best prepared. 

Tony “Michaels” Michalski is a full-time caregiver, creator of the 

Bald and Witty website and podcast, and the What the Father 

podcast. You can find him on X at @Baldandwitty. 

• There will be players who showboat and bat flip 

when they homer. Their runs count just as much as 

the sluggers who expect positive outcomes and do 

it without the flash. 

• Learn new pitches. Adjust your pace and location. 

Adding new skill sets will make you better at your 

job. 

• The best teams count on each other to cover the 

base in critical times. 

• Focus on what you can control: your actions, your 

attitude, and your preparation. 

• A tremendous coach is an advocate for the team. 

• Learn from teammates with more experience. 

• Listen to the hitting coach, but find your authentic 

swing. 

• When choosing the soundtrack of your life, make 

sure you pick a banger of a walk-up song and enjoy 

the journey. 

Play ball!

EXPAND | GIVE MORE / 47

Expand Magazine - Volume 6 Issue 5

Create successful ePaper yourself

Delete template?

Save as template?