Home Textile Exports September 2024

SEPTEMBER 2024 | www.hometextile.com.tr

Color Square in Moscow 

The home textile industry trends are colorful every year but the 

experts make the color combinations and the colors that come 

forefront. They comment the new trends well and they set them 

with a way their expertise get inspired. 

Group Chairman 

Hüseyin Ferruh IŞIK 

Publisher 

ISTMAG 

Magazin Gazetecilik Yayıncılık 

İç ve Dış Tic. Ltd. Şti. 

Managing Editor (Responsible) 

Mehmet SOZTUTAN 

mehmet.soztutan@img.com.tr 

from the editor 

As we turn the pages of this special issue, dedicated to the highly 

anticipated Hometextile & Design Moscow fair, we’re reminded 

of the enduring bond we share with this prestigious event. 

Formerly known as Heimtextil Russia, Homedesign Moscow has 

been a cornerstone for the home textiles industry in this region, 

and it holds a special place in our distribution network. 

For decades, our magazine has been a proud participant at 

this fair, witnessing firsthand the innovation, and business 

opportunities it brings to the forefront. This year, we are 

excited to be back once again, not just as observers but 

as active participants. Our team will be on the ground, 

managing our stand, distributing complimentary copies of 

Home Textile Exports, and connecting with industry leaders, 

partners, and readers like you. 

Homedesign Moscow is more than just a fair—it’s a gathering 

of minds, a showcase of trends, and a celebration of the art of 

home textiles. As the most important event in the region for our 

industry, it serves as a vital platform for networking, learning, 

and exploring new market possibilities. Our coverage in this 

issue aims to capture the essence of the fair, offering insights, 

interviews, and highlights that will inspire and inform. 

We are excited to share our journey at Homedesign Moscow 

with you, and we hope this issue provides you with valuable 

knowledge and a deeper understanding of the trends shaping 

our industry. Whether you’re attending the fair or catching up 

through our pages, we invite you to join us in celebrating the 

vibrant world of home textiles. 

Thank you for your continued support, and we look forward to 

connecting with you at Homedesign Moscow! 

Mehmet SOZTUTAN 

mehmet.soztutan@img.com.tr 

Advisory Editor 

Osman Nuri CANIK 

Ufuk OCAK 

Hilmi GULCEMAL 

Pınar TASDELEN 

Ayse Mehtap EKINCI 

Editorial Consultants 

Assoc. Prof. Mehmet Ali OZBUDUN 

Inkrit BERBEE 

(inkrit@lobsterconcepts.nl) 

Milou KET 

(studio@milouket.com) 

Dr. Rolf ARORA 

Correspondents 

Elke ARORA 

Domestic Advertising Manager 

Adem SACIN 

adem.sacin@img.com.tr 

+90 505 577 36 42 

Omer Faruk GORUN 

omer.gorun@img.com.tr 

International Sales Coordinator 

Ayca SARIOGLU 

ayca.sarioglu@img.com.tr 

+90 212 454 22 33 

Technical Manager 

Tayfun AYDIN 

tayfun.aydin@img.com.tr 

Advisory Graphics & Design 

Hakan SOZTUTAN 

hakan.soztutan@img.com.tr 

Chief Accountant 

Yusuf DEMIRKAZIK 

yusuf.demirkazik@img.com.tr 

Subscription 

Ismail OZCELIK 

ismail.ozcelik@img.com.tr 

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10 PROFILE 

textiles. The factors that allow our world-standard 

products to stand out in international markets include 

our sustainable production methods, the distinction 

we create with design, our uncompromising quality 

standards, and our awareness of innovation. Brands and 

customers operating in our main markets place special 

importance on these aspects, so producers in Denizli 

make extra efforts to achieve technical proficiency 

in these areas. We closely follow current trends and 

prepare ourselves for a sustainable future within the 

framework of the European Green Deal. 

DENİB President Hüseyin Memişoğlu 

Denizli: 

A leading 

name and a 

respectful 

brand in 

home textiles 

When it comes to home textiles, one of the first places 

that comes to mind is Denizli. The undeniable success of 

Denizli’s textile sector is rooted in its thousands of years 

of history. The textile products produced in our city 

have been preferred throughout history, from fabrics for 

sultans to palace decorations. Today, you can frequently 

encounter Denizli home textile products on the world’s 

most famous streets, in hotels, restaurants, and on 

cruise ships. The journey that began 2,000 years ago 

with ancient weaving continues today with innovative 

approaches that never compromise on quality. 

Our city, known as a textile production hub, continues 

to build on its success, becoming one of the first 

stops that come to mind when talking about home 

Denizli exports nearly 5 billion USD worth of products 

annually to over 185 countries in around 3,000 product 

groups. Our city’s leading sector is textiles and apparel. 

According to 2023 data, our city ranks first nationwide 

in towel, bathrobe, and bed linen exports. 75% of the 

country’s towel exports, 65% of bathrobe exports, and 

55% of bed linen exports come from our city. Current 

data shows that we continue to maintain our leading 

position nationwide. These percentages prove that 

Denizli holds significant power in the home textiles sector. 

Guiding Our Branding Strategies under the 

“Turkish Towels” Name 

In today’s world, the way to keep up with competitive 

conditions and changing consumption patterns is to create 

strong brands. Strong brands mean more added value 

and market share. In this context, as the Denizli Exporters 

Association, we are carrying out the “Turkish Towels” 

project to increase the awareness and positive perception 

of our high-potential products in international markets. 

We continue our efforts in line with our goal of 

increasing the contribution of Denizli’s home textile 

products to our city’s and country’s economy by 

developing their market share in a more valueadded 

way, thanks to their high branding potential 

and sustainable structure. As the Denizli Exporters 

Association, we organize approximately 20 different 

international marketing programs annually for our 

member companies. We participate in all events that 

offer the opportunity for face-to-face meetings, which 

we see as the easiest way to reach buyers, and we 

encourage the participation of our members as well. 

Hometextile & Design Russia offers a fantastic B2B 

platform in the home textiles sector with its diverse 

range of international products. We eagerly look forward 

to presenting our home textile products, produced 

with the latest production techniques, to visitors and 

offering Turkish delight. We wish all participants in 

the fair success and believe that Denizli’s high-quality, 

sustainable, and innovative products will stand out at 

the fair. We invite all our participating companies and 

visitors to our stand number G40. 

HTE HOME TEXTILE EXPORTS SEPTEMBER 2024

12 PROFILE 

Photo by Lenzing AG / Sarah Koller 

Lenzing forces reformation 

of the textile value chain 

• CELLFIL project brings together 

15 strong partners from 

research and industry 

• EU co-financed CELLFIL 

project with 6.9 million euros 

in EU funding 

• Lenzing’s sustainable, 

bio-based lyocell filaments 

promote the transformation 

of the textile value chain 

Lenzing – The Lenzing Group, a leading supplier 

of regenerated cellulose fibers for the textile and 

nonwovens industries, is working with the non-profit 

organization RTDS Group and 13 other partners 

from research and industry to promote the scaling of 

lyocell filaments as part of the CELLFIL project. Cofunded 

by the EU with EUR 6.9 million, the project 

aims to drive the reformation of the textile industry 

towards greater sustainability and a circular economy. 

Joint research work reforms textile value chain 

The Austrian organization RTDS has launched 

the CELLFIL project with great vision. In close 

cooperation with Lenzing Group, which is at the 

technical helm of the project, CELLFIL aims to 

reform the textile industry. The centerpiece of the 

project is the sustainable and robust production of 

lyocell filaments. By optimizing the entire fabric 

production process and its intermediate processing 

steps, the aim is to replace synthetic fibers with 

environmentally friendly lyocell filaments in recyclable 

end applications. This approach aims to develop and 

utilize alternative raw material sources for textiles. 

The realization of these goals is crucial for scaling up 

lyocell filament production and promoting a circular 

economy that represents an environmentally friendly 

alternative to the currently dominant fossil-based 

synthetic filaments. Lenzing is thus once again 

sending a strong signal in favor of sustainability and 

innovation in the textile industry. 

CELLFIL is part of the renowned EU research 

and innovation program Horizon Europe and is 

supported by 15 partners from eight different 

countries. An impressive EUR 6.9 million from the 

European Union’s Horizon Europe program has 

been made available for the implementation of this 

initiative. The European Commission has presented 

a visionary roadmap for the future of textiles, aiming 

for a circular economy in which all textiles on the 

EU market are durable, repairable and recyclable. 

This underlines Europe’s commitment to sustainable 

innovation and a greener future in the textile sector. 

“We are still in the industrial start-up phase for lyocell 

filaments. Many aspects, such as the availability of 

lyocell filaments in the supply chain and technological 

adjustments for the processing of cellulose yarns, need 

to be addressed in order to change the capacities of 

the textile industry, which is currently more suited to 

polyester filaments,” says Markus Pichler, Head of 

Lyocell Filament Development at the Lenzing Group. 

“We are proud to be working with key industry and 

academic partners to advance bio-based lyocell 

filaments and promote a more sustainable and 

circular textile industry through this innovation 

project,” emphasizes Stephen Webb, project 

coordinator and CEO of the RTDS Group. 


16 PROFILE 

A delicate touch 

to bedrooms from Linens: 

White Collection 

Linens continues to make a difference while adding style 

to living spaces by saying ‘Life Starts at Home’. 

White Collection Square Duvet Cover Set stands out 

with its cotton jacquard satin texture and offers elegance 

and comfort together in the bedrooms. 

Linens, which draws attention with its lines 

that differentiate living spaces, is the choice of 

those who attach importance to details in home 

decoration this season with its designs that 

combine simplicity and elegance. 

Designed with the nobility of white color and the 

perfect harmony of jacquard, White Collection 

Square Duvet Cover Set draws attention with its 

high-quality fabric and elegance. While the set aims 

to provide a comfortable sleep experience thanks 

to its satin cotton fabric, it also adds a fresh and 

trendy touch to the bedrooms. 

You can visit www.linens.com.tr and Linens stores to 

review the White Collection Square Duvet Cover Set. 


20 

EVENTS 

Turkish 

home textile 

manufacturers 

meet at 

FASHION 

HOME 

IZMIR 

Türkiye, the world’s leading 

home textile manufacturer, 

is getting ready to host a 

new fair. FASHION HOME 

- Izmir Home Textile Fair, 

which will take place in 

Izmir, one of Türkiye’s 

largest industrial and 

tourism cities, will have its 

premiere edition in October. 

FASHION HOME - Izmir Home Textile Fair, which 

will be held in Izmir between 9-11 October 2024 in 

partnership with İzgi Fuarcılık and İzfaş A.Ş., will be 

the address of those looking for quality and elegance 

in home textiles with a wide range of products from 

towels to bathrobes, duvet covers and bedspreads 

to sheets, bath slippers to mats, curtains and 

background fabrics to accessories. 

FASHION HOME Fair, which will be held for the 

first time with the support of EGSD - Aegean 

Clothing Industrialists Association, one of the most 

established sectoral associations of Türkiye, as well 

as DETGIS - Denizli Textile, Clothing Industrialists 

Association and BASIAD - Babadağ Textile 

Business People Association, two important nongovernmental 

organizations of the city of Denizli, 


Denizli: Home Textile Exporter 

to 185 Countries 

Hall 15 / G40 

denib.gov.tr

22 

EVENTS 

FASHION PRIME Fairs, will also have the privilege of 

meeting the unique historical beauties of Izmir such as 

Ephesus and Virgin Mary. 

The main product groups to be exhibited at 

FASHION HOME Fair include home and hotel textiles 

such as towels, bathrobes, bed linen, bed sheets, 

bedspreads, slippers, textiles for beach, bath, spa 

centers, curtain and background fabrics, upholstery 

fabrics for furniture and bedding sector, quilting and 

fibers, mats and floor carpets. 

which has succeeded in exporting 85% of its home 

textile production, will offer great opportunities 

for branded, non-branded, wholesale and retail 

collaborations with manufacturers. 

If you want to visit FASHION HOME Fair and 

FASHION TECH and FASHION PRIME Fairs which 

will be organized simultaneously, if you want to meet 

the unique beauties and fascinating atmosphere 

of Izmir and Fair Izmir, do not forget to note 

modafuarlari@izmirfair.com.tr, info@izgifuarcilik.com.tr 

addresses and do not forget to contact us. 

Visitors of FASHION HOME Fair, which will be held 

in Fuar Izmir, one of the most modern and largest 

fairgrounds of Türkiye, will be able to find all the 

components of fashion under the same roof with 

the latest technological innovations in embroidery 

machines as well as ready-to-wear and apparel 

machines with FASHION TECH Fair, which will be 

held simultaneously, and with dozens of product groups 

such as printed and unprinted fabrics, buttons, zips, 

interlinings, barcodes and labels used in ready-to-wear 

and apparel production with FASHION PRIME Fair. 

Visitors to Fair Izmir, where the first and only 

integrated meeting of the textile sector will take 

place with FASHION HOME, FASHION TECH and 


26 

EVENTS 

Intertextile 

Shanghai 

Home 

Textiles 

Marks 

30 Years 

with 

a Successful 

Milestone 

Edition 

Shanghai — Intertextile Shanghai Home 

Textiles has successfully wrapped up 

its 30th anniversary edition at the 

National Exhibition and Convention 

Center (Shanghai). From 14 to 16 

August, this leading platform for Asia’s 

home and contract textile industry 

brought together 946 exhibitors from 

15 countries and regions. The event 

attracted over 35,000 visitors from 

108 countries and regions, filling the 

100,000 sqm exhibition space across 

four halls. Notably, visitor numbers 

saw a 10% increase compared to 

the previous year, with international 

buyers making up 13% of the total, 

underscoring the event’s global reach. 

Participants, including suppliers, 

buyers, and speakers, expressed 

satisfaction with the positive business 

interactions, the focus on sustainable 

products, and the wealth of design 

inspiration the event offered. 

At the conclusion of the 30th-anniversary edition of 

Intertextile Shanghai Home Textiles, Wilmet Shea, 

General Manager of Messe Frankfurt (HK) Ltd, 

reflected on the vibrant atmosphere that marked 

the event: “This year, the fairground buzzed with 

energy as industry professionals engaged in lively 

exchanges. It was heartening to see so many 

returning exhibitors and visitors, especially those 

who have witnessed our growth—from just 123 

exhibitors at the first Intertextile fair to nearly 

1,000 in the home textiles segment alone this year. 

With 14 distinct product zones, the fair now caters 

to a broad spectrum of international and domestic 

visitors. As we look to the future, we remain 

committed to evolving alongside the industry and 

meeting the changing demands of buyers.” 


EVENTS 27 

A Global Hub for Industry Connections 

Leveraging Messe Frankfurt’s extensive global 

network, Intertextile Shanghai Home Textiles has 

established itself as a key business platform that 

bridges Eastern and Western markets. The fair 

featured prominent pavilions, including those from 

Türkiye and Uzbekistan, the Belgium Zone, and 

various international exhibitors, offering suppliers a 

prime opportunity to connect with partners in the 

world’s leading textile production hub. 

Exhibitors across diverse sub-sectors—such as 

bedding, editors, curtains, and carpets—showcased 

their latest designs and innovations in Halls 5.1, 

5.2, 6.1, and 6.2. Notable participants included 3M 

China Limited, HAINING QIANBAIHUI WEAVING 

SEPTEMBER 2024 HTE HOME TEXTILE EXPORTS

28 

EVENTS 

CO LTD, Weavers Tekstil San ve Tic A S, Zhejiang 

Maya Fabric Co Ltd, and Zhejiang Xiaoxuanchuang 

Household Co Ltd, among others. 

Ying Gao, General Manager of Beijing Ya Da Home 

Decoration Articles Co Ltd and a regular participant 

in the Editors Zone, praised the event: “We’ve been 

part of this international fair almost every year. For 

the 30th anniversary, the organizer’s efforts to bring 

in more high-quality overseas buyers introduced 

us to valuable new clients. This show is a critical 

platform for us to showcase our latest products, 

technologies, and services while also exploring new 

collaborations. It also provides key insights into 

industry trends, allowing us to refine our strategies 

and stay ahead in the market.” 


32 

EVENTS 

A Marketplace for Global Buyers 

This year’s event attracted 17 buyer delegations from 

16 countries and regions, including manufacturers, 

designers, buying houses, distributors, chain 

stores, and retailers from Algeria, India, Indonesia, 

Japan, Malaysia, Moldova, Morocco, Myanmar, the 

Philippines, Russia, Thailand, Vietnam, and more. 

VIP buyers from around the globe also utilized the 

platform to meet their annual sourcing needs. 

June da Silva, Director of Hertex from South 

Africa and a long-time VIP buyer, shared her 

thoughts on the fair’s importance: “This is my 

19th or 20th time attending Intertextile Shanghai 

Home Textiles on behalf of Hertex. The prices 

are still competitive, but the biggest improvements 

have been in communication and product quality. 

The exhibitors consistently offer forward-thinking 

designs, particularly in color trends. About 70% 

of our inventory comes directly from China 

or through Europe from China. This show is 

indispensable to us, ranking as one of our top 

choices for global sourcing.” 

Sustainability Takes Center Stage 

Reflecting the market’s evolving priorities, this 

edition of Intertextile Shanghai Home Textiles 

placed a strong emphasis on sustainability. The 

comprehensive fringe program featured a series 

of events focused on green initiatives, including 

“Bridging Borders: A Designer x Producer Talk on 

Sustainability,” “About Healing,” the “Sustainable 

Fibre Forum in Home Textiles,” and presentations by 

fiber producers like 3M, Advansa, and Indorama. A 

special session also introduced the Econogy concept, 

which highlights sustainability efforts within Messe 

Frankfurt’s Texpertise Network. Guest speakers and 

designers from Europe and the Middle East brought 

international perspectives to these discussions. 

Anja Bisgaard Gaede, CEO of SPOTT trends & 

business, emphasized the importance of sustainable 

practices under the ‘Healing Home’ trend concept: 

“As a trend designer, I focus on what matters most 

for the industry and for me personally. Among the 

eight key trend directions, I believe Bio-engineered 

Innovations and Circular Systems are crucial, as they 

have the potential to revolutionize textile production. 

Both of these, along with Regenerative Possibilities, 

are closely tied to sustainability, which is the 

direction the industry must take. China, as a major 

textile producer, has significant potential for more 

collaborations between designers and producers.” 

The Ikasas Japanese Home Design Gallery was 

another highlight, expanding to feature five furniture 

brands that integrate sustainability into their unique 

yet functional designs. Other eco-conscious exhibitors 

across various categories, such as Global Textile 

Alliance Belgium NV, Hangzhou Longshi Textile Co 

Ltd, Mobus Fabrics Ltd, and Zhangjiagang Coolist 

Life Technology Co Ltd, showcased their latest 

innovations, demonstrating the fair’s commitment to 

staying ahead of industry trends. 


36 TRENDS 

Emerging Color Trends 

by Milou Ket 

Renowned trend forecaster Milou Ket unveils an inspiring vision 

for current and upcoming color trends. The Dutch expert 

offers a wealth of insights, particularly valuable for emerging talents 

in the interior decoration industry. Explore the following 

ideas to discover the creative possibilities that lie ahead. 

INTRODUCTION 

In these times of turmoil that are defined by 

uncertainty, disruption in the supply chain, war, 

inflation, climate-, and energy crisis, we have a strong 

need for consolation, wellbeing, and color. 

Our interest in color is evident and has grown. 

Artificial Intelligence is important and will gain 

importance. Many companies are taking their 

responsibility as to sustainability issues, many 

alternative materials are available, derived from 

BURNT ORANGE 1.9 


40 TRENDS 

natural waste. Or they recycle. We need to make 

more conscious choices in production, consuming 

and our way of life. In the interior, shapes have 

become rounder and curvier, we see ridges and 

ribs. Texture and imperfections, tactility, warmer 

and earthy colors are important. Sometimes 

primitive influences in shapes and materials are 

applied. Organic ideas are opposed to artificiality 

and technology. Colors should be mixed among the 

themes. Acoustic solutions are important. 

1. WARM AND GROUNDED 

The first theme is called “Warm and Grounded”. It 

is a timeless direction, with a need for comfort and 

wellbeing. As foreseen, colour has become much 

more important. In this theme we will see in the 

future more colours that are influenced by nature in 

warm earthy colours. The shapes are voluminous, 

round and friendly. The design is simple, functional, 

fluid, organic, quiet without superfluous details. A lot 

of attention is given to sustainability and longevity, 

especially for materials and for production methods. 

Alternative natural materials are used, such as fungi 

and leather made of fruit waste, seaweed, corn, 

banana, recycled pet bottles, paper, coffee grind, 

etc. etc. But also, hard materials such as marble and 

travertine. The materials are quite heavy textured, 

we see bouclé and tweed, but also cuddly materials 

such as mohair, fake fur and wool. Textiles are 

important to convey this need for softness. We see 

high/low effects through tufting, loops, and fringes. 

Carpets, in unexpected shapes, are used also on the 

walls. Wallpaper and murals in colour blocking and 

rounded abstract shapes are important. Furniture 

should be versatile. Artificial intelligence has become 

an important factor in visualization of the interiors. 

3-D printed decorative objects play a role. Silver 

coloured objects make a comeback. 

COLOURFUL 2.7 


TRENDS 

41 

2. REFLECTIONS AND TRANSPARENCY 

The second theme is called “Reflections and 

Transparency”. It is a modern, innovative direction, 

with phantasy and surreal effects. Sometimes 

it looks artificial. The materials that are used, 

contribute to that. They are often man-made, 

such as glass, Perspex, polyester resin and plastic. 

Also recycled polyester is applied. Transparency, 

special gradient effects and shifts of colour give a 

modern touch to the interior. It is often associated 

with light effects, sometimes with an acid or neon 

colour touch to convey a specific effect. In the 

prints we see for instance water colour effects 

and clouds, but also at random spots and stains 

and marble effects. Often the patterns are playful 

and whimsical, curtains are often transparent and 

executed in gradients. As part of the unreal-like 

atmosphere, we see more and more renderings 

with artificial intelligence. It is sometimes difficult 

to distinguish fake from real. Also, gradients, 

iridescence, and the play with transparent layers are 

important. In the architecture we see arches, circles 

and rounded shapes. We see ridges and serrated 

shapes. Geometry, stripes, stylized patterns, and 

hand painted patterns are applied on fabrics and 

carpets. Murals are popular. Acoustic products play 

an important role and are also used as room divider 

and are made of recycled pet felt. We will see a lot 

of 3-D printed objects such as vases etc. There is 

interest in vegetable dyes. 

3. CROSSOVER CREATIVITY 

In this styling direction “Crossover Creativity” we 

notice that the attention for hand crafted products 

has grown. One-of-a-kind products, preferably 

with imperfections, wabi sabi, are valued and add 

character and personality to an interior. It also tells 

the story of the resident. Traditional techniques 

MOOD INDIGO 3.10 


www 

www.isatekstil.com.tr

44 TRENDS 

BLUE + GREEN 4.8 

are appreciated such as ikat, shibori, tie & dye, 

kilims etc. We see new interpretations of these 

century-old techniques, for instance in unexpected 

combinations or different applications. Natural 

materials are in demand, such as wood, cork and 

bamboo, raffia, rattan, terra cotta, linen, hemp 

etc. We love the irregularities that show in the 

application of the materials, the unevenness and 

unpredictability, caused by chance. The expressions 

of different cultures with their local materials, skills 

and knowledge are blended into a highly personal 

interior, with a bohemian character. Especially the 

handwork from Morocco and in general from Africa 

shows in carpets, textiles, wicker work and ceramics 

to name a few. As in other styling directions textures 

are appreciated here too. Handmade cushions show 

embroideries, fringes, tassels and are hand tufted. 

Products from recycled materials or other conscious 

sources, will gain importance. We see sometimes 

archaic and primitive shapes. We also see tribal 

products such as masks. 

4. COLOUR CLASH 

This style direction “Color Clash” is about bright, 

clear, acid colors, that are often applied in a single 

product, especially small furniture, accessories, and 

outdoor products. They are often too bright and 

overwhelming to apply in an interior, although they 

may be used in wallcoverings as an eyecatcher. But 

they are mainly used for decorative accessories that 

stand out, such as carpets or textile wall hangings, 

vases, a single piece of furniture etc. 

They look nice in multicolor effects. We see 

influences from Modern Art, Bauhaus, but also, 

more playful and whimsical art movements such 

as Memphis. We see ridges, serrated edges and 

bubbles. Color blocking is important. The emphasis 


48 TRENDS 

is on man-made materials such as glass, Perspex, 

acrylic, polyester resin and plastic. Graphic effects, 

sometimes in black and white, are important, such 

as stripes, checkerboards, enlarged pixels, facets 

and geometric patterns. All kinds of light effects play 

a role, we see lenticular materials, and application 

and integration of adaptable coloured Led’s. In the 

architecture we will see, also in this style direction, 

more rounded shapes, such as arches or circles. 

Renderings with Augmented Reality and Artificial 

Intelligence will become more and more important. 

Small furniture such as side tables and stools are 

important to adapt to different situations in a versatile 

interior. Many graphical prints can be combined. 

5. WONDERS OF NATURE 

In the styling direction “Wonders of Nature” we 

see how issues such as care for the environment, 

sustainability, conscious consuming, and the concern 

for climate change are the drivers behind this theme. 

We are trying to diminish our ecological footprint 

by using alternative materials such as fungi, corn, 

banana leaf, bamboo, cardboard, vegan leather and 

using food waste such as coffee grind. Renewable 

natural materials such as linen, hemp, raffia, rattan, 

wood and recycling are a must. Flora and fauna are 

depicted in wallcoverings, posters, cushions, and 

other decorative products. We see plants, foliage, 

insects, birds, butterflies, or products with a nostalgic 

association. We see a glorification of wild nature 

sometimes from the past, with exotic trees and 

plants, plantations with palm trees, exotic birds and 

flowers, tigers, monkey’s, jaguars, but also creatures 

of the sea. Murals show more romantic images 

of historical Mediterranean landscapes with pine 

trees. We enjoy the soothing and calming effects of 

the color green, also for paint. Botanical prints are 

popular, with pictures from natural history books. 

WOOD + OCHER 5.3 


TRENDS 

49 

Murals are very important. Carpets and textile wall 

hangings take on unexpected shapes. Textures with 

tufting, high/ low reliefs are important. Green colours 

are often combined with dusty pink and terra shades. 

Tiles will be applied in interiors too. 

6. ECLECTIC TREASURES 

In this last direction “Eclectic Treasures” the 

inspiration comes from opulence, luxury, glamour, 

nostalgia and history. Sometimes history with a 

humorous twist. Also, Bohemian influences play a 

role. Gold, and other shiny metallics such as copper 

in small touches or thin lines, play a role. Use ocher 

from other themes for this. The curiosity cabinet 

continues to play an important role. We see ideas 

from Natural History books, science, botanical 

prints, collections, and discoveries from the animal 

kingdom and nature, stuffed animals, rare precious 

stones, glass domes, corals, and shells, fragments 

of classic statues from the Greek and Roman era. 

Animals are depicted as humans. There also can be 

a modern approach with bright light effects against 

a dark background, iridescence, aurora borealis and 

oil spots effects. Mid-Century furniture is important, 

especially in velvet with a golden or copper accent, 

and fringes for a dramatic effect. Leather and welded 

materials are applied. Dark, rich colors as paint 

give a moody atmosphere. Precious stones such 

as marble, travertine, and tiger eye are popular: 

real, as veneer or as imitation. Acoustic properties 

remain important. Embroideries, velvets, jacquards, 

and traditional motifs play a role in fabrics. We see 

rhythm, irregular lines and zigzag patterns come 

forward in the contrast between black and white. 

Brown and grey work well together. 

Contact: studio@milouket.com 

Turkish agent: didem@fabricconcept.com 

PURPLE SHADES 6.1 


52 TECHNOLOGY 

From left to right: Shailesh Thakur (Deputy General Manager Sales ATE), 

Shiladitya Joshi (Deputy General Manager Marketing Trützschler), 

Vineet Mohota (Director Gimatex) and Gautam Kumar Dhang (CEO Fabric Business Gimatex). 

IDF in India: 

Innovating 

textile waste 

upcycling 

Gimatex Industries Pvt. Ltd. is renowned for its 

commitment to quality and sustainability. Operating 

fully integrated facilities in Hinganghat, within 

India’s major cotton-growing region of Vidarbha, 

the company manages ginning, spinning, recycling, 

weaving, and processing units. Additionally, Gimatex 

boasts a state-of-the-art fabric processing unit in 

Dholka, near Ahmedabad. As a family-owned 

business with a history spanning over 125 years, 

Gimatex shares a deep-rooted connection with 

Trützschler. Together, these partners are collaborating 

closely to build on this legacy and drive their shared 

vision into the future. 

“Our clients demand consistent quality at competitive 

prices,” says Mr. Vineet Mohota, Director at Gimatex. 

“We fulfill these demands by continuously adopting 

Trützschler and Indian company 

Gimatex have enjoyed a strong 

partnership since 2006, 

marked by numerous successful 

collaborations. Initially, 

Gimatex utilized Trützschler’s 

Integrated Draw Frame (IDF) 

technology in direct spinning. 

Now, they’re pioneering its use 

to transform textile waste into 

valuable ring yarn. 


56 TECHNOLOGY 

the latest technologies to enhance quality, conserve 

energy, and advance sustainability. Trützschler is a 

crucial partner in this endeavor.” 

Cost Efficiency and Enhanced Productivity 

Central to this collaboration is Trützschler’s IDF 

technology, which Gimatex employs to produce 

high-quality yarn from a diverse range of raw 

materials, including 100% cotton, polyester, 

recycled fibers, and various blends. 

Primarily, Gimatex uses Trützschler’s IDF to 

manufacture rotor yarns through a direct spinning 

process. This approach streamlines the spinning 

process by eliminating draw frame passages, 

feeding fiber slivers directly from the card into the 

integrated drafting passage. This method reduces 

electricity consumption and requires less space 

compared to conventional draw frame setups, 

enabling Gimatex to cut costs while boosting 

output without compromising quality. Although IDF 

technology is typically applied in rotor and vortex 

spinning, Gimatex is among the first spinning 

mills in India to innovate a special IDF process 

for producing traditional and recycled ring yarn. 

This unique approach allows Gimatex to utilize the 

same setup for open-end yarn production. The 

resulting ring yarn, often coarser and blended with 

recycled materials, is used for cotton/spandex (lycra) 

products with counts of Ne 10s and Ne 16s. The 

yarn production process involves a blow room, a TC 

15 card with IDF, a Trützschler TD 10 draw frame, 

a speed frame, and a ring frame. 

A Partnership Built on Trust 

“The performance of Trützschler’s IDF machines is 

outstanding,” Mr. Mohota notes. “We also benefit from 

Trützschler’s expert support teams, who are always 

available to provide guidance, answer questions, and 

share global best practices for every application.” 

The longstanding relationship between Gimatex 

and Trützschler is further strengthened by the 

flexibility, efficiency, and sustainability of IDF 

technology. As the Indian market continues to 

evolve, this partnership is committed to adapting 

and thriving together, consistently meeting the high 

expectations of their customers. 

From left to right: Gautam Kumar Dhang (CEO Fabric Business Gimatex), Vineet Mohota 

(Director Gimatex) and Manish Deolankar (General Manager Gimatex) in front of Trützschler’s Bale Opener. 


60 TRENDS 

Future meets past: 

Heimtextil Trends 25/26 

curated by Alcova Milano 

for the first time 

Heimtextil has announced an exciting new 

collaboration with the innovative minds behind Alcova, 

a collective renowned for its cutting-edge presentations 

during Milan Design Week. Alcova, founded by curator 

and creative director Valentina Ciuffi and architect 

Joseph Grima, has gained widespread recognition 

for transforming historical spaces—such as old 

bakeries, abandoned cashmere factories, and former 

military hospitals—into vibrant venues for showcasing 

independent designers. These unique locations, often 

inaccessible to the public, become the backdrop for 

pioneering exhibitions and captivating installations, 

fostering dialogue among those who shape modern 

design culture. Since its inception in 2018, Alcova has 

consistently demonstrated how blending traditional 

elements with contemporary design can generate fresh 

and thought-provoking narratives. 

“The partnership between Heimtextil and Alcova is 

set to expand creative horizons and inject new energy 

into the textile industry,” says Olaf Schmidt, Vice 

President of Textiles & Textile Technologies. “With 

the collaboration of Valentina Ciuffi, Joseph Grima, 

and their international, interdisciplinary network, we 


organised by

64 TRENDS 

aim to further the forward-thinking spirit of Heimtextil 

Trends. Alcova’s dynamic approach will not only help 

us identify global changes and trends in textiles but also 

explore how these trends are perceived and utilized. 

We encourage visitors to reconsider the cultural and 

material significance of textiles. Exhibitors will also 

benefit from participating in the Trend Preview and will 

receive the Trend Booklet in advance.” 

Bridging the past and future: Reimagining 

historical trends 

Under the theme ‘Future Continuous,’ Heimtextil 

Trends 25/26 will explore an ongoing process of 

renewing and transforming past trends. The focus will 

not just be on the past as a nostalgic reflection but as 

a source of inspiration for shaping a new future. 

As the name implies, language will play a pivotal 

role in the trend research for Heimtextil Trends 

25/26. “Language helps us to understand trends by 

describing how they evolve over time. It allows us 

to analyze their significance and predict their future 

impact,” explain Valentina Ciuffi and Joseph Grima. 

“Thus, language becomes an essential tool for 

understanding and communicating the complexity 

and progression of future developments.” 

The Heimtextil Trends 25/26 are shaped by deliberate 

linguistic choices: designers, textile researchers, and 

representatives from Alcova’s extensive network share 

their insights through interviews. These discussions 

cover a wide range of topics relevant to the textile 

industry, from politics and history to data ethics and 

sustainable agriculture. Textiles are recognized as 

powerful agents of change, deeply intertwined with 

the ecological and global challenges of our era. The 

insights gained not only explore the historical and 

future roles of textiles but also influence Alcova’s color 

selection. The resulting color palette goes beyond 

mere visual appeal, with each color name carrying a 

deeper emotional and cultural narrative. 

In the ‘Trend Arena’ in Hall 3.0, visitors will experience 

an extraordinary display where Alcova artfully 

connects the past and future of the textile industry. 

Past textile trends will be revisited and revitalized, 

offering inspiration for future developments. Heimtextil 

Trends 25/26 will serve as a central hub for innovative 

practices, challenging established views and opening 

new perspectives on textiles. 

The full details of ‘Future Continuous’ will be unveiled 

at the Trend Preview on September 12, 2024. 


24-27 February 2025 

Almaty / Kazakhstan 

Sinem ALTINAY / Turkel Fair Organization 

GSM: +90 544 680 00 64 

sinemaltinay@turkel.com.tr 

homedecofair.com 

homedecokazakhstan

68 PROFILE 

Raifogullari Tekstil excels 

in quality and 

competitive home textiles 

Please introduce your company to our 

readers in brief. 

Our activity started on textile and food business 

in 1995. We have currently been continuing our 

production in our new factory of 20,000sqm outdoor 

area. Having different quality certificates from respectful 

organizations, our firm has different departments such 

as planning, cutting, sewing and shipping. Using the 

most up-to-date technologies we have been responding 

the demands of our customers with most reliable and 

high standard quality home textile products. 

What does your product portfolio include? 

Our main production groups are fabrics, weaving, 

towels, bathrobes, bed linen, pillows and disposable 

medical products. 

Based-in Denizli, the company 

offers a wide range of products 

including fashionable and highend 

towels and bed linens among 

other home textile products. 

The company takes firm steps forward in the home 

textile industry and increases its towel and fabric 

processing capacity day by day. Raifogulları has a 

leading position among the country’s towel and bed 

linen exporters. Raifogullari Tekstil exports their 

products mainly to Russia, Ukraine, Moldova, Italy, 

Germany, Romania and Morocco. 

Operating in the home textile industry with a wide range 

of products Raifogullari Textile has a remarkable success 

story. We asked the details of the story to Memet Zahir 

Celik, chairman of the board of the company: 


PROFILE 

69 

What can you say about your customer 

satisfaction policy? 

It is our main principle. Aiming at maximum 

customer satisfaction we offer quality products 

of serial production. This is the main reason 

why we render services to world famous brands. 

What are your main goals? 

We will stand and keep our position in the 

world textile arena. We will contribute to the 

national economy and we will provide more 

employment. We also have textile machinery 

manufacturing supported by Tubitak. These 

machines include full-automatic towel length 

sewing machine, full-automatic towel length 

cutting machine, full-automatic towel cross 

cutting machine, full-automatic fabric overlock 

length sewing machine, full-automatic fabric 

cross cutting machine, and full-automatic sheet 

4-side sewing machine. Furthermore, we want 

to export %30 of our products. 

Anything you would like especially to 

highlight? 

Our country has been exporting to many 

countries of the world and Türkiye is number one 

supplier of Europe in this sector. Thanks to our 

experienced team and dedication to our business, 

we offer our products at competitive conditions. 


72 TECHNOLOGY 

Oerlikon offers 

energy-efficient 

technologies 

for further 

conversion and 

expansion 

of a sustainable 

Chinese 

manmade fiber 

production 

Oerlikon Polymer Processing Solutions 

at the ITMA Asia + CITME 2024 

Oerlikon invites all visitors to ITMA Asia + CITME 

2024 to address their questions to their experts 

on site and enter into dialogue with them. In Hall 

7, B09, of the National Exhibition and Convention 

Center (NECC) in Shanghai, they will be waiting 

to discuss their answers to current questions of the 

present and future on a ca. 100m2 booth between 

14 and 18 October 2024. 

Oerlikon Polymer Processing Solutions offers 

complete solutions ranging from extrusion and 

polycondensation systems to texturized yarn, 

accompanied by automation and digital solutions. 

The supply of all process steps from a single source 

ensures a coordinated technology that guarantees 

the high quality of the fibers and yarns produced. 

The entire product portfolio of one of the world’s 

leading suppliers of machines and systems primarily 

to produce polyester, polypropylene and nylon will 

therefore take center stage at this year’s trade fair. 

“The Chinese market continues to have enormous 

potential for us, even if it has not been able to match 

André Wissenberg, Head of Marketing, 

Corporate Communications and Public Affairs. 


20-23 

‘25 

recycle 

recycle 

recycle

THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND 

COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174

76 TECHNOLOGY 

the previous times in terms of large new installations 

of manmade fiber plants and the associated 

expansion of production capacity for good two years. 

However, there is still a great need for renewal, 

especially in terms of sustainability. Shutting down 

old plants and replacing them with new, modern 

and energy-efficient technologies is the path to a 

better and lower-emission future for us all,” explains 

André Wissenberg, Head of Marketing, Corporate 

Communications and Public Affairs. “We have been 

contributing to sustainability with our technology 

solutions for decades. Be it by increasing energy 

efficiency with each new generation of machines or 

by processing new materials,” Wissenberg continues. 

Oerlikon is proud of the fact that the company has 

been offering innovative solutions for the textile 

industry under the e-save sustainability label for 20 

years and has saved over 15 million tons of CO2 

thanks to the machines and systems developed and 

installed on the market during this time. 

Remscheid, Germany / Shanghai, China – This year’s ITMA Asia 

+ CITME 2024 trade fair appearance of the Oerlikon Polymer 

Processing Solutions Division will once again focus on current 

challenges for the global textile machinery industry: the consistent 

replacement of old systems with energy-efficient and sustainable 

technology solutions, the use of digital software and hardware 

solutions to increase productivity and ensure material quality, and 

the traceability of all products to enable the recycling of the raw 

materials used in a future-oriented circular economy.

Home Textile Exports September 2024

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