01940 Fall 2024
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Fire<br />
& Flour<br />
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FALL <strong>2024</strong>, VOL. 7 NO. 3
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*Based on closed sales volume and total number of units closed information from MLS for Lynnfield in all price ranges as reported on 6/6/<strong>2024</strong> for the period of 6/6/2023-6/6/<strong>2024</strong>. Sales volume calculated by multiplying the number of buyer<br />
and/or seller sides by sales price. One unit equals one side of a transaction (buyer or seller). Source data is deemed reliable but not guaranteed. Affiliated real estate agents are independent contractor sales associates, not employees. ©<strong>2024</strong><br />
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2 | <strong>01940</strong> FALL <strong>2024</strong> | 3<br />
A publication of Essex Media Group<br />
Publisher<br />
Edward M. Grant<br />
Chief Executive Officer<br />
Michael H. Shanahan<br />
Directors<br />
Edward L. Cahill<br />
John M. Gilberg<br />
Edward M. Grant<br />
Gordon R. Hall<br />
Monica Connell Healey<br />
J. Patrick Norton<br />
Michael H. Shanahan<br />
Controller<br />
Susan Conti<br />
News Editor<br />
Sophia Harris<br />
Creative Director<br />
Spenser R. Hasak<br />
Art Director<br />
Samuel R. Deeb<br />
Contributing Editors<br />
Joey Barrett<br />
Stuart Foster<br />
Writers<br />
Mark Aboyoun<br />
Lauren DiMarco<br />
Sophia Harris<br />
Adam Levine<br />
Benjamin Pierce<br />
Emily Rosenberg<br />
Sidnee Short<br />
Photographers<br />
Emma Fringuelli<br />
Spenser Hasak<br />
Advertising Sales<br />
Ernie Carpenter<br />
Ralph Mitchell<br />
Patricia Whalen<br />
Magazine Design<br />
Sam Deeb<br />
INSIDE<br />
04 What's up<br />
06 State Rep. Jones<br />
11 Hank Finkel<br />
12 House Money<br />
18 Fire & Flour<br />
22 John Scenna<br />
26 An autism advocate<br />
28 Choosing compassion<br />
34 Dallas sisters<br />
37 Lynne Montesanto<br />
41 Floral design blooms<br />
ESSEX MEDIA GROUP<br />
85 Exchange St.,<br />
Lynn, MA 01901<br />
781-593-7700<br />
Subscriptions:<br />
781-214-8237<br />
<strong>01940</strong>themagazine.com<br />
LETTER FROM THE PUBLISHER<br />
Rising stars<br />
TED GRANT<br />
Given their age, the name Curly Howard probably doesn’t register with Jacqui<br />
Viscarello and Athene Yagjian. But I’m old, and when I read Adam Levine’s cover<br />
story on them pursuing their dream, Curly popped into my head.<br />
Curly was, of course, one of the Three Stooges (a TV show from my childhood;<br />
Google them, children), and a line of his – I can’t remember the context, but maybe<br />
they were working in a bakery – is pretty much the antithesis of Jacqui and Athene:<br />
“I got sick of the dough and decided to go on the loaf.”<br />
Not so Jacqui and Athene. Just the opposite, in fact.<br />
Athene’s desire to bake healthy bread for her children and friends has risen into<br />
what she and Jacqui call their part-time side gig: Fire & Flour.<br />
The pair spend days in their kitchens exploring the science of baking and<br />
carefully navigating the flaming ovens — something they learned after a few too<br />
many burns. Just check out the scars on their arms.<br />
Thus their most practical piece of advice — wear gloves when baking, maybe all<br />
the way up to your shoulders.<br />
It is not only baking that inspires Jacqui and Athene, but also their love for<br />
experimenting and being able to bring joy to others through their passion.<br />
Fire & Flour isn’t the only example of food for thought in this edition of <strong>01940</strong>.<br />
Our guy Ben Pierce catches up with House Minority Leader Bradley H. Jones<br />
Jr., who has represented Lynnfield at the State House for 30 years. Jones continues<br />
to prove his dedication to his district, being present for more than 8,000 consecutive<br />
roll-call votes since he took office.<br />
Adam Levine comes back with a story about John Scenna, drawing him out from<br />
behind his desk and away from construction sites. Scenna’s career in public works<br />
has led him back home as the town’s new Department of Public Works director.<br />
Levine also shines a light on what it means to support the community’s seniors,<br />
something that would be valuable for the younger generation to read. The Friends<br />
of the Lynnfield Senior Center provide funding and donations to help people stay<br />
vibrant in their post-retirement years.<br />
To some, Boston is the greatest city in the world, or at least they’ll argue you<br />
to death about it. Boston Magazine publisher Lynne Montesanto took everything<br />
she learned as a longtime resident of <strong>01940</strong> with her to Boston. Sophia Harris<br />
highlights Montesanto’s success as a publisher.<br />
No issue of <strong>01940</strong> is complete without highlighting the town’s athletes.<br />
Sportswriter Mark Aboyoun connects with Henry Finkel – all seven feet of<br />
him – 50 years after he was a center of attention during the Celtics’ 12th<br />
championship season. Finkel’s legacy rises above most, but Aboyoun brings him<br />
down to the reader’s level.<br />
Florist Jessica Saccardo blossoms with EightTwentyNine Blooms. Emily<br />
Rosenberg brings Saccardo’s floral prowess to our pages. As fall approaches and the<br />
leaves start to change, get off the sofa and smell the flowers.<br />
For those who know Terri Farrell, congratulate her for being named as a <strong>2024</strong><br />
Commonwealth Heroine. Lauren DiMarco focuses on Farrell’s hard work and<br />
dedicated support as an autism advocate. Her work has impacted the region on a<br />
local and policy level as she continues to support a cause close to her heart.<br />
Anchoring the issue is Sidnee Short’s investigation into the Lynnfield Police<br />
Department's local outreach is eye-opening. While Capt. Chris DeCarlo and Chief<br />
Nick Secatore aren’t out fighting crime and filling out paperwork, they help the<br />
community in other ways. Their mental health and addiction community outreach<br />
program is just the tip of the iceberg demonstrating how Lynnfield supports<br />
Lynnfield. DeCarlo and Secatore serve as shining examples of how to use their<br />
badges for the greater good outside the lines of typical police work.<br />
May I suggest digging into this issue along with a sampling of Jacqui and<br />
Athene’s creations.<br />
COVER: Owners of Fire & Flour Athene Yagjian Jacqui Viscarello prep their work space for a batch of sourdough. PHOTO: Spenser Hasak<br />
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4 | <strong>01940</strong> FALL <strong>2024</strong> | 5<br />
WHAT’S UP<br />
See the Good 5K Walk<br />
What: The annual See the<br />
Good 5K Walk will celebrate<br />
the life of Sharla Sieve, who<br />
was diagnosed with Stage IV<br />
metastatic colorectal cancer<br />
in spring 2021. One of Sieve’s<br />
favorite things to do was take a<br />
long walk around town, and the<br />
5K honors her memory with one<br />
of her favorite pastimes. Money<br />
raised for the 5K will benefit<br />
causes that were important to<br />
Sieve, such as Lynnfield High<br />
School’s graduating senior<br />
scholarship, Lynnfield teacherappreciation<br />
activities, future<br />
tennis-related town initiatives,<br />
and funding for the Mass General<br />
Sharla Sieve Liver Pump Fund.<br />
To donate, visit https://www.<br />
seesthegood.com/donate.<br />
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Where: The 5K will start at the<br />
Lynnfield Common.<br />
When: The 5K will be held on<br />
Sept. 8 from 9 a.m. to 12 p.m.<br />
Run for Inclusion <strong>2024</strong><br />
What: Northeast Arc’s 5K Run,<br />
Walk, and Roll for Inclusion is<br />
returning to Lynnfield this year.<br />
Participants will be able to walk,<br />
run, or roll to support services<br />
that change lives and discover<br />
peoples’ abilities. Afterward,<br />
there will be a Family Fun Fest<br />
featuring balloon art, bubbles,<br />
face-painting, music, and more,<br />
along with swag and samples<br />
from MarketStreet. Visit https://<br />
bit.ly/runforinclusion<strong>2024</strong> to<br />
register.<br />
Where: This event will be held at<br />
MarketStreet.<br />
When: The run will be held on<br />
Sept. 24. Registration will open at<br />
7:30 a.m., the run and walk will<br />
start at 9 a.m., and the Family<br />
Fun Fest will last from 9:30 to<br />
11:30 a.m.<br />
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6 | <strong>01940</strong> FALL <strong>2024</strong> | 7<br />
54 Ledge Road, Lynnfield 10 Huntingdon Road, Lynnfield<br />
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State Rep. Bradley H. Jones Jr. has voted more<br />
than 8,000 consecutive times in the House of<br />
Representatives.<br />
30 years, 0 misses<br />
Results Through Passion, Expertise and Integrity<br />
Story: Benjamin Pierce<br />
Photography: Spenser Hasak<br />
State Rep. Bradley H. Jones Jr. has<br />
never missed a roll-call vote in his 30<br />
years as a member of the House of<br />
Representatives, and he has had more<br />
than 8,000 opportunities to do so.<br />
The Republican House minority<br />
leader likens his streak to that of<br />
a quarterback in the NFL never<br />
missing a start. He prides himself on<br />
always being present to represent his<br />
constituents in Lynnfield, Reading,<br />
Middleton, and his hometown of North<br />
Reading.<br />
Jones began in the education field<br />
as both a tutor and substitute teacher,<br />
before deciding to earn his bachelor’s<br />
degree at Harvard Extension School.<br />
He got his start in state politics<br />
under former state representative and<br />
senator Richard Tisei of Lynnfield,<br />
who Jones was an aide for in 1991.<br />
After gathering some additional<br />
experience by serving on the North<br />
Reading Board of Selectmen, Jones<br />
launched his first campaign for the<br />
House in 1994 against Democratic<br />
candidate Sandra Trainor. Jones alluded<br />
to being the “underdog” in that race,<br />
but believes his effort to garner support<br />
in North Reading is what delivered him<br />
the victory.<br />
“I lost the first nine out of 13<br />
districts to come in… and then North<br />
Reading came in and I did very well,”<br />
Jones said. “So I ended up winning<br />
55 to 45 by the strength of the great<br />
margin in North Reading.”<br />
Jones became the Republican<br />
minority leader in 2002. He described<br />
his responsibilities as having two<br />
constituencies, one being the residents<br />
and the other being his colleagues.<br />
As a Republican in a House heavily<br />
occupied by Democrats, Jones<br />
emphasized the importance of working<br />
in a bipartisan fashion in order to<br />
JONES, continued on page 8<br />
2 Wirthmore Lane, Lynnfield 2 Parkwood Road, Lynnfield
8 | <strong>01940</strong> FALL <strong>2024</strong> | 9<br />
JONES, continued from page 6<br />
accomplish different tasks.<br />
“I believe in trying to build consensus. I<br />
want to come and get some things done,” Jones<br />
said. “Mathematically speaking, the only way<br />
I can get things done is to work with people<br />
on the other side of the aisle… It’s about<br />
relationships.”<br />
He named the friendship he developed with<br />
Trainor as an example of a relationship he<br />
fostered despite having political differences and<br />
being a former competitor of hers.<br />
“If I disagree with you today does not<br />
preclude us from working together tomorrow,”<br />
Jones said.<br />
Jones’ district gained three Lynnfield<br />
precincts in 2002, and another one a decade<br />
later. He expressed pride in being able to<br />
represent Lynnfield and described it as a great<br />
community.<br />
“I’ve had a great relationship with the local<br />
officials,” Jones said about the town’s leadership.<br />
Jones lives in North Reading, where he<br />
governs over his family with his wife, Linda.<br />
His daughter, Alexis, graduated from Boston<br />
College earlier this year, while his son,<br />
Nicholas, is just starting his collegiate career as<br />
a freshman at Villanova University.<br />
We Know<br />
Why You Save.<br />
WE CAN HELP<br />
WITH THE HOW.<br />
State Rep. Bradley H. Jones Jr. shows off the<br />
now-retired vote counter from his seat in the<br />
House of Representatives.<br />
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Boston Celtic Henry Finkel, left, blocks an<br />
attempted layup shot by Cincinnati Royal<br />
Connie Dierking at the Boston Garden on<br />
Jan. 30, 1970.<br />
Henry “Hank” Finkel is a Lynnfield<br />
resident and NBA champion with the<br />
Boston Celtics. The New Jersey-born<br />
7-footer never thought he’d make it to the<br />
big stage in basketball, mostly because his<br />
main goal was to get a college education.<br />
Finkel attended Dayton University,<br />
where his shooting started to make a name<br />
for him.<br />
“The only thing I was looking forward<br />
to at that time was my college education.<br />
Once I started playing basketball, I<br />
realized I was a pretty good shooter for a<br />
7-footer. Once I started scoring, people<br />
started to pay attention. I guess that’s<br />
when the Lakers took notice,” Finkel<br />
said.<br />
Nowadays, the NBA Draft is<br />
a big occasion that fans look<br />
forward to each year, and<br />
draft prospects have draft<br />
parties and do promotional<br />
and marketing events.<br />
However, back in 1966,<br />
it wasn’t so glamorous.<br />
In fact, Finkel didn’t<br />
even realize he was<br />
drafted initially.<br />
“I found out I<br />
was drafted by<br />
reading a newspaper,”<br />
Finkel said. “I remember reading<br />
the paper and seeing my name and was<br />
like, ‘Wow, that’s my name.’”<br />
Finkel was drafted with the 17th pick<br />
in the second round by the Los Angeles<br />
Lakers. Before his NBA career took<br />
off, Finkel said two players helped him<br />
FINKEL, continued on page 15
12 | <strong>01940</strong> FALL <strong>2024</strong> | 13<br />
HOUSE MONEY<br />
A peek inside<br />
3 Walsh Road<br />
SALE PRICE: $2,000,000<br />
SALE DATE: June 10, <strong>2024</strong><br />
LISTING PRICE: $2,149,000<br />
TIME ON MARKET: 239 days<br />
to closing<br />
LISTING BROKER:<br />
Louise Touchette, Coldwell Banker<br />
BUYING BROKER:<br />
Louise Touchette, Coldwell Banker<br />
LATEST ASSESSED<br />
VALUE: $565,600 (land only)<br />
PROPERTY TAXES: $6,391<br />
PREVIOUS SALE PRICE:<br />
New construction<br />
YEAR BUILT: 2023<br />
LOT SIZE: .61 acres (40,000 sq. ft.)<br />
LIVING AREA: 4,280 sq. ft.<br />
ROOMS: 8<br />
BEDROOMS: 4<br />
BATHROOMS: 4.5<br />
SPECIAL FEATURES:<br />
New construction overlooking<br />
Pillings Pond on a sizable wooded<br />
corner lot featuring open floor<br />
plan with gourmet kitchen with<br />
attached deck/porch, fireplaced<br />
family room and separate living<br />
room. Fully finished basement<br />
and 2-car garage. Second floor<br />
includes 4 generous bedrooms<br />
– 3 with ensuite baths – and a<br />
laundry room. Hardwood floors<br />
throughout.<br />
Source: MLS Property Information Network.<br />
PHOTOS COURTESY OF BOSTONREP.
14 | <strong>01940</strong> FALL <strong>2024</strong> | 15<br />
Henry Finkel, shown with coach<br />
Tom Heinsohn on Sept. 17, 1969.<br />
Dick Barnett (12) of the New York Knickerbockers<br />
hooks a shot up between Boston Celtics Henry Finkel<br />
(29) and Tom Sanders.<br />
FINKEL, continued from page 11<br />
tremendously.<br />
“The first was Vinnie Ernst. We played<br />
in an All-Star Game in New York when<br />
I went back to New Jersey. He threw me<br />
a pass and it bounced off the back of my<br />
head. He came up to me and said, ‘Don’t<br />
you turn your back when I have the ball,’”<br />
Finkel said. “I ended up scoring like 25<br />
or 30 points that night because of him.<br />
That was the first time I had a player<br />
really helping me.”<br />
The second player was Jerry West.<br />
“When I was with the Lakers, I was<br />
known as a shooter in college. I tried to<br />
shoot over LeRoy Ellis, who was playing<br />
center for the Lakers at the time, and<br />
he blocked my first two or three shots,”<br />
Finkel said. “Jerry West came over and<br />
said, ‘Hey, you don’t have to shoot it<br />
every time you get the ball. Go around<br />
and set some picks. Set a pick for me<br />
and if I have a shot, I’ll take it. If not,<br />
roll to the hoop and I’ll get you the ball.’<br />
That was the second biggest factor in<br />
my career. I ended up making a career<br />
of setting picks and it worked out really<br />
well for nine years.”<br />
Finkel eventually found himself on the<br />
San Diego Rockets (now the Houston<br />
Rockets), where he enjoyed a successful<br />
first season with the team, averaging 11.6<br />
points and 7.1 rebounds per game.<br />
However, his stint in San Diego didn’t<br />
last long, mainly because San Diego<br />
drafted future Hall of Famer Elvin<br />
Hayes.<br />
“I played quite a bit in San Diego in<br />
my first year. Then they drafted Elvin<br />
Hayes. Elvin is a great player and<br />
played center, so he took over the center<br />
position in my second year. I felt like I<br />
could play in the league, so I asked to be<br />
traded,” Finkel said.<br />
Finkel’s wish was granted and he was<br />
traded back to the East Coast, where he<br />
would wear the iconic green and white.<br />
“When Pete Newell was the general<br />
manager at San Diego and I asked<br />
for a trade, he told me they had the<br />
opportunity to trade me to Boston<br />
and asked what I thought. I remember<br />
thinking how much I liked San Diego<br />
as a town, but I didn’t like it as a team<br />
anymore. So when I heard they were<br />
thinking of trading me to Boston, I<br />
remember thinking about the parquet<br />
floor, Red Auerbach, Sam Jones, K.C.<br />
Jones, and Bill Russell, I just thought<br />
it would be great to be traded from<br />
an expansion team to an established<br />
championship team,” Finkel said.<br />
When Finkel was traded in 1969, it<br />
was the same year when legendary player<br />
Tommy Heinsohn took over as head<br />
coach for the Celtics.<br />
“Tommy came in to coach the same<br />
year I came to Boston in 1969. Tommy<br />
took over from where Red left off. Red<br />
was so successful, all Heiny had to do<br />
was run the same plays,” Finkel said.<br />
“The first year I was in Boston, the fans<br />
weren’t so happy because they just won<br />
the championship. We still won 38<br />
games, whereas today you get teams that<br />
don’t even win 15.”<br />
“We had the likes of Jo Jo White, John<br />
Havlicek, Don Chaney, Don Nelson,<br />
myself, we had a pretty smart team. We<br />
knew how to win not from talent, but<br />
from using our brain,” Finkel said. “Then<br />
we drafted Dave Cowens, and the rest is<br />
history and he made us a contender every<br />
year.”<br />
Finkel said that playing with Hall of<br />
Fame players and coaches was a great<br />
experience.<br />
“They all knew how to win. The only<br />
FINKEL, continued on page 17
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16 | <strong>01940</strong> FALL <strong>2024</strong> | 17<br />
FINKEL, continued from page 15<br />
thing you wanted to do was win. If you<br />
won, everyone was happy, and if you<br />
didn’t, they weren’t,” Finkel said.<br />
With Russell retiring in 1969 when<br />
Finkel was traded to Boston, fans<br />
expected the team to stay the same and<br />
competitive.<br />
“I’m not a Russell and never claimed<br />
to be a Russell, I was just a fringe player.<br />
I remember Red would come and talk<br />
to me once in a while and try to calm<br />
me down and told me we would get me<br />
some help,” Finkel said. “Sure enough<br />
the help was Dave Cowens and the rest<br />
is history. He turned the team around<br />
and I turned into a backup center which<br />
was ok to me.”<br />
The acquisition of Cowens proved to<br />
be a difference-maker, as Boston would<br />
go on to win the 1974 Championship in<br />
seven games.<br />
“We beat Milwaukee in Game<br />
7 in Milwaukee. They had Oscar<br />
Robertson, Kareem Abdul-Jabbar, and<br />
Bob Dandridge,” Finkel said. “I just<br />
remember playing with guys who wanted<br />
to win. That was what was so great about<br />
that championship, all those guys wanted<br />
to do was win. The championship in a<br />
way was secondary because they just<br />
wanted to win, no matter what was at<br />
stake.”<br />
After a solid NBA career, Finkel said<br />
he doesn’t watch the NBA anymore,<br />
as the game is completely different<br />
from when he used to play. He did<br />
acknowledge that he checked into some<br />
of the Finals this year to see how Boston<br />
did and was happy when the Celtics won.<br />
“It’s such a dramatically different<br />
game from when I played. When I<br />
played it was offense and defense, you<br />
had set plays and had people talking to<br />
each other on defense. Nowadays it’s<br />
all three-pointers. I’m not knocking the<br />
game, I’m just saying it’s different now,”<br />
Finkel said. “I remember Red saying<br />
once, ‘I don’t care who has the ball, if<br />
there’s a better shot, give them the ball.’<br />
Nowadays, they just throw the ball back<br />
for a three-point shot.”<br />
Finkel now resides in Lynnfield and<br />
has been a resident here for the last 50<br />
years.<br />
Finkel will forever be etched in Celtics<br />
basketball history as he helped bring a<br />
title to Boston, which at the end of the<br />
day, is what matters most in Title Town.<br />
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Some chocolate chip cookies from Fire & Flour.<br />
Give us this day<br />
their daily bread<br />
Friends-turned-bakers Athene Yagjian, left, and<br />
Jacqui Viscarello proudly present their freshly baked<br />
sourdough loaves, the heart and soul of their new<br />
venture, Fire & Flour.<br />
bread, bags of cookies, cups of honey<br />
cinnamon butter, and endless smiles.<br />
Although they have full-time jobs<br />
and consider this a “side hustle,”<br />
Yagjian and Viscarello put in countless<br />
hours at Fire & Flour. The pair said<br />
they shop for fresh ingredients on<br />
Tuesdays, prep the dough on Tuesdays<br />
and Wednesdays, and then get up at<br />
4 a.m. for a baking “marathon” on<br />
Thursdays to have the loaves out on<br />
their porch for pick-up that afternoon.<br />
All the baking takes place in the<br />
comfort of their own homes.<br />
Viscarello and Yagjian said they<br />
met in 2008 when they began<br />
working at the newly-built P.F.<br />
Chang’s at the Northshore Mall as<br />
waitresses, and have been friends<br />
ever since. They said they became<br />
closer when Viscarello, a Lynn native,<br />
BREAD, continued on page 20<br />
Story: Adam Levine<br />
Photography: Spenser Hasak<br />
It took months of practice and<br />
countless burn scars before Jacqui<br />
Viscarello and Athene Yagjian could<br />
enjoy their oven-fresh, homemade<br />
sourdough bread.<br />
Lynnfield residents Viscarello and<br />
Yagjian have turned the COVID-19<br />
trend of do-it-yourself sourdough<br />
bread into a part-time business called<br />
Fire & Flour.<br />
On the outside, Viscarello’s<br />
home seems like any other in her<br />
neighborhood — and it usually is. But,<br />
from Tuesdays to Thursdays, she and<br />
Yagjian turn the residential kitchen<br />
into a factory for dozens of loaves of<br />
Fire & Flour co-owner Athene<br />
Yagjian forms a sourdough boule.<br />
Jacqui Viscarello preps a batch of sourdough<br />
for Fire & Flour's classic artisan loaf.<br />
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Fire & Flour co-owner Jacqui Viscarello folds a sourdough boule before allowing it to proof.<br />
Sourdough boules for Fire & Flour's classic artisan loaf rest on the countertop.<br />
Fire & Flour co-owner Jacqui Viscarello carefully places a sourdough boule to rest.<br />
Fire & Flour's classic artisan loaf.<br />
BREAD, continued from page 19<br />
moved to Lynnfield in 2019.<br />
Yagjian said she began baking<br />
sourdough in November 2023 to give<br />
out as Christmas presents.<br />
“I wanted to master it… but that was<br />
a fail,” she said.<br />
Despite her failed attempts, Yagjian<br />
kept trying.<br />
“I was just determined to show<br />
people I could do it,” she said. “I<br />
wanted to feed my kids bread that<br />
didn't have preservatives… I wanted to<br />
build a three-ingredient bread.”<br />
“She gifted me a loaf and I was like,<br />
‘This is really good,’” Viscarello said.<br />
“I always knew that if there were to be<br />
some opportunity, we would make good<br />
business partners.”<br />
The pair said they first launched<br />
their “mini drop” in the beginning of<br />
April <strong>2024</strong>, and now sell a rotating<br />
menu, which includes a variety of<br />
sourdough and focaccia breads, pizza<br />
dough, cookies, spreads, butters, and<br />
dehydrated sourdough-starter packs.<br />
“The excitement has been so strong<br />
since the mini drop,” Yagjian said.<br />
This became clear to the duo from<br />
the support on Instagram and other<br />
social-media platforms.<br />
Since then, they have been constantly<br />
teaching themselves about the “science”<br />
of baking sourdough to expand their<br />
menu.<br />
Viscarello and Yagjian said they only<br />
use three key ingredients for their basic<br />
sourdough starter — flour, filtered<br />
water, and salt. Their starter, which<br />
they’ve named “Pia,” is the foundation<br />
for all of their baked goods.<br />
“We’re always building the menu,”<br />
Viscarello said.<br />
They include their plain sourdough<br />
bread every week and add in a sweet<br />
and a savory loaf, which ranges from<br />
chocolate chip and honey and oats<br />
to everything bagel and jalapeño and<br />
cheddar.<br />
The duo embraces the process of<br />
experimenting with new flavors and<br />
toppings, but both agree that the<br />
everything-bagel loaf is their favorite.<br />
“One day when we first tested the<br />
everything loaf — our first one — we<br />
took a tub of cream cheese out of her<br />
fridge and just sat there and pounded<br />
the whole loaf,” Yagjian said with a<br />
smile.<br />
Viscarello and Yagjian are both<br />
Lynnfield moms raising their children<br />
through the town’s school district.<br />
Despite their kids’ ages, they are strictly<br />
forbidden from the kitchen on dough<br />
and baking days.<br />
“They're funny. On bake days<br />
they’ll be scavenging outside the<br />
rooms being like, ‘Is there any bread<br />
today, Mom? Can we get a chocolate<br />
loaf?’” Yagjian said.<br />
Since the beginning, their mission<br />
at Fire & Flour has been “education,”<br />
Yagjian said. As they look toward the<br />
future, they want to help other people<br />
learn how to bake their own bread.<br />
“It’s been very rewarding,” Viscarello<br />
said.<br />
“Mistakes are OK,” Yagjian advises<br />
future bakers. “You have to be willing<br />
to fail forward… You're never going to<br />
be ready, so you kind of just have to do<br />
things.”
22 | <strong>01940</strong> FALL <strong>2024</strong> | 23<br />
Did you<br />
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for making a decision<br />
to be substance-free.<br />
Lynnfield Department of<br />
Public Works Director John<br />
Scenna oversees the major<br />
projects in town, including the<br />
construction of the new Fire<br />
Department Headquarters.<br />
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Photography: Spenser Hasak<br />
After working as the Lynnfield<br />
Center Water District director for five<br />
years, John Scenna was appointed as<br />
the town’s Department of Public Works<br />
director by the Select Board in June.<br />
“DPW plays a huge role in a<br />
community… behind the scenes — very<br />
fitting to how I like to kind of spend<br />
my life,” he said.<br />
While his life is often “behind the<br />
scenes,” Scenna can be spotted on<br />
construction sites or on the sideline of<br />
the town’s soccer fields.<br />
Scenna, an Everett native and the<br />
son of two Italian immigrants, married<br />
lifetime Lynnfield resident Rebecca<br />
Canter 18 years ago and has lived<br />
in town ever since. He credits her<br />
with their move to Lynnfield and his<br />
involvement in the community, which<br />
also includes coaching his sons in youth<br />
and high-school soccer.<br />
John and Rebecca Scenna have<br />
three sons — Rocco, a rising junior<br />
at Lynnfield High School, and their<br />
twin sons, Charlie and Phillip, who<br />
are entering sixth grade at Lynnfield<br />
Middle School.<br />
He said his favorite part of the town<br />
is its school district, but also that<br />
Lynnfield is somewhere he can “settle<br />
down” at night.<br />
“How quiet it gets at night is just<br />
something that I always cherish,” John<br />
Scenna said.<br />
John Scenna graduated from Malden<br />
Catholic High School, where he played<br />
high-school soccer, before attending<br />
Merrimack College, where he said he had<br />
to end his soccer career due to injuries.<br />
Now, he has raised his sons, their<br />
friends, and countless other Lynnfield<br />
residents on the pitch. He currently<br />
coaches fifth - and sixth-graders and<br />
the high-school summer team. He said<br />
he has been coaching the members of<br />
the fifth- and sixth-grade teams since<br />
they were 4 and 5 years old.<br />
“I have pictures that pop up on<br />
my phone as memories of these boys<br />
that are now taller than me, and more<br />
handsome, and they have this cool<br />
lifestyle. Then I have these goofy<br />
pictures that pop up when they were<br />
young and I always say, ‘Someday<br />
these pictures are going to be worth<br />
something,’” John Scenna said jokingly.<br />
As the eldest of three sons of<br />
immigrants, working hard is in the<br />
“essence of everything I do,” John<br />
SCENNA, continued on page 25<br />
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SCENNA, continued from page 22<br />
Scenna said.<br />
“If you put in the work, good things<br />
happen,” he said. “I like to be described<br />
as hardworking, but I like to be behind<br />
the scenes.”<br />
He grew up always working on home<br />
projects with his grandfathers and two<br />
younger brothers, Nick and Paul. Both<br />
of his brothers now also have careers in<br />
the same industry.<br />
“With Italian grandfathers, there’s<br />
always something. They’re either<br />
painting, or adding a patio, or making<br />
the patio bigger,” he said. “I always<br />
liked that, and I like math and science.”<br />
Although John Scenna now sits atop<br />
the DPW’s chain of command, he<br />
attributes his success to everyone that<br />
works with him.<br />
“I can’t do it alone,” he said.<br />
His goal is to create a department<br />
that works without him.<br />
“We’re trying to create a structure<br />
not just for today, but for the future…<br />
Public works, in my opinion, is the<br />
backbone of every community,” he<br />
said. “Every day when it comes to<br />
work, my goal is to make sure that our<br />
staff understands what they do and<br />
they value what they do. And at the<br />
same time, my goal — my hope — is<br />
that our work and our production will<br />
create value.”<br />
Throughout his work, John Scenna<br />
said he has learned about the two<br />
major groups within the community<br />
of Lynnfield — the longtime residents<br />
and the newcomers to the town. Both<br />
of these groups share their pride for<br />
the town.<br />
“Lynnfield, for me, has always been a<br />
very quiet community with very proud<br />
people,” he said.<br />
He said many people in the<br />
construction-management field move<br />
on to the private sector, but he decided<br />
to stay working in the public sector<br />
because of the impact he makes.<br />
“I liked the ability to find the<br />
problem, create a solution, and then<br />
deliver it,” John Scenna said. “Now,<br />
here at home in Lynnfield, where the<br />
benefits aren’t just professional, I’m<br />
doing things that help my family, to<br />
help my boys, help their friends, and<br />
it’ll help the community that I don’t<br />
leave.”<br />
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26 | <strong>01940</strong> FALL <strong>2024</strong> | 27<br />
An autism advocate<br />
Story: Lauren DiMarco<br />
Photography: Spenser Hasak<br />
Terri Farrell is a real doer. If you asked<br />
her in her 20s or 30s if she’d be working<br />
in insurance and teaching, she would have<br />
said no. She fell into her current path<br />
when her oldest son was diagnosed with<br />
autism.<br />
Her son Connor is now 25, but the<br />
road his mother has traversed has been<br />
anything but easy.<br />
Conner Farrell explained autism in a<br />
simple way.<br />
“Imagine being invited to a party but<br />
the front door is locked and you see<br />
everybody in there and you go over to<br />
the window and you can hear everything<br />
going on but you can’t connect,” he said.<br />
“So you’re at the party, but you’re not at<br />
the party,”<br />
Terri Farrell said his explanation of<br />
being somewhere without being a part of<br />
what is happening explains a lot.<br />
“There’s a lack of deep, meaningful<br />
friendships and social connections and<br />
relationships,” Terri Farrell said.<br />
Trying to find resources for people with<br />
autism 23 years ago was like wandering in<br />
a vast wasteland with no services. Living<br />
in Lynnfield was helpful because it had an<br />
integrated preschool, but Terri Farrell felt<br />
that not all of the necessary services for<br />
people with autism could be relied upon<br />
from the school district.<br />
She explained that getting an autism<br />
diagnosis didn’t result in insurance<br />
benefits. Most health plans had<br />
exclusions. If you got an autism diagnosis<br />
outside of school, the services were not<br />
covered.<br />
“Speech, occupational therapy, physical<br />
therapy, ABA etc. were not covered,” she<br />
said.<br />
That’s when Terri Farrell joined<br />
the battle for autism activism. She<br />
volunteered with the Autism Speaks<br />
fundraising walk and a couple years later,<br />
she was the walk’s chair. She said the walk<br />
was held at Suffolk Downs and raised<br />
almost $1 million. Boston Mayor Thomas<br />
Menino was a guest speaker and Terri<br />
Farrell had the opportunity to speak with<br />
him.<br />
“I’m trying to pass meaningful<br />
autism-insurance legislation,” Terri Farrell<br />
said. “Why is it that an autism diagnosis<br />
Terri Farrell was named<br />
a <strong>2024</strong> Commonwealth<br />
Heroine for the work she<br />
does for autism awareness.<br />
is discriminated against in health<br />
insurance?”<br />
After working with Bradley Jones Jr.,<br />
Terri Farrell’s state representative and<br />
the House minority leader, and joining<br />
forces with Advocates for Autism of<br />
Massachusetts in 2011, autism-insurance<br />
legislation was enacted in Massachusetts.<br />
“It was parents, moms and dads, that<br />
went to legislators and said, ‘I don’t<br />
understand’ that made it all possible,” she<br />
said.<br />
Not only does Terri Farrell work<br />
as the senior project director of the<br />
Insurance Resource Center for Autism<br />
and Behavioral Health, she also has been<br />
co-teaching a course at the University of<br />
Massachusetts Chan Medical School’s<br />
Eunice Kennedy Shriver Center. The<br />
course is Leadership Education in<br />
Neurodevelopmental and Related<br />
Disabilities, and it will be her seventh<br />
year co-teaching.<br />
In addition, she teaches a course<br />
with Harvard Medical School called<br />
Clinical Care for Autistic Adults. The<br />
online course has video vignettes in four<br />
different modules and is a continuingeducation<br />
course that is free of charge<br />
until July 2026.<br />
“10,000 people have taken the course<br />
in 160 countries in the first year. It’s free<br />
and you’re getting continuing-education<br />
credits,” Terri Farrell said.<br />
Along with the course, a website has<br />
been created called Adult Autism Health<br />
Resources that has all kinds of free,<br />
downloadable tools.<br />
“It’s really comprehensive of every issue<br />
that families face when they go to the<br />
doctor,” Terri Farrell said.<br />
Terri Farrell was designated a <strong>2024</strong><br />
Commonwealth Heroine in June after<br />
being nominated by Jones.<br />
“It was really nice to be recognized,”<br />
she said.<br />
More information about these<br />
programs can be found at the following<br />
websites:<br />
Insurance Resource Center for Autism<br />
and Behavioral Health: https://massairc.<br />
org/<br />
Leadership Education in<br />
Neurodevelopmental and Related<br />
Disabilities: https://shriver.umassmed.<br />
edu/programs/lend/<br />
Clinical Care for Autistic Adults:<br />
https://cmecatalog.hms.harvard.edu/<br />
clinical-care-for-autistic-adults<br />
Adult Autism Health Resources:<br />
https://adult-autism.health.harvard.edu/<br />
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28 | <strong>01940</strong> FALL <strong>2024</strong> | 29<br />
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From left, Dr. Jennifer Burns, Capt. Chris<br />
DeCarlo, and Patrolmen Gianfranco<br />
Pisano, and James Caponigro.<br />
Story: Sidnee Short<br />
Photography: Sidnee Short and Chris DeCarolo<br />
Since October 2023, the Lynnfield<br />
Community Outreach Team has sought<br />
to help community members dealing<br />
with mental-health problems and<br />
substance-use disorder stay out of the<br />
judicial system while getting the help<br />
they need.<br />
The team is made up of psychologist<br />
Dr. Jennifer Burns and Lynnfield Police<br />
officers Capt. Chris DeCarlo, the<br />
outreach coordinator; and Patrolmen<br />
James Caponigro and Gianfranco<br />
Pisano, the outreach officers.<br />
DeCarlo said he created the program<br />
when he noticed there were funding<br />
COMPASSION, continued on page 30<br />
Dr. Burns, her granddaughter, Pisano, and Chief Nicholas Secatore run the Lynnfield Community<br />
Outreach Table at A Healthy Lynnfield's "Healthy Living Expo" on May 18.<br />
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COMPASSION, continued from page 28<br />
opportunities to create a part-time<br />
program. Now, he sees an increased<br />
need for it.<br />
“We didn’t think there was that<br />
much volume that would need a fulltime<br />
need, but I think what we’re<br />
seeing is it’s more work than we<br />
thought, which is not a bad thing,”<br />
DeCarlo said.<br />
LCOT has an individual line that<br />
people can call when a wellness check<br />
is needed. DeCarlo said that a team<br />
member will also be sent to a dispatch<br />
call if an outreach officer is needed at<br />
the scene.<br />
“When we show up to your house,<br />
we’re in an unmarked cruiser, we’re<br />
out of (police) uniform. What we talk<br />
to you about is not your neighbor’s<br />
business, it’s nobody’s business but<br />
yours, so we try to keep it as low-key<br />
as possible because we want the people<br />
to call us and welcome us into their<br />
house,” Caponigro said.<br />
All cases are kept confidential, with<br />
a policy in place that keeps information<br />
from being shared outside of LCOT.<br />
All officers on the team have<br />
received Crisis Intervention and<br />
Mental Health First Aid training.<br />
Depending on the case, the team will<br />
partner with entities in the community,<br />
including community-based health<br />
centers, Massachusetts Behavioral<br />
Health, and the National Alliance<br />
on Mental Illness, to make sure the<br />
individual in need gets the help they<br />
deserve.<br />
COMPASSION, continued on page 32<br />
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COMPASSION, continued from page 30<br />
“If we can address the issue before it<br />
becomes an issue, then it’s just an issue<br />
and not a crime, and the police really<br />
aren’t needed,” Caponigro said. “So<br />
if we can intervene early on, we stop<br />
something that may turn into a crime<br />
from ever happening.”<br />
Dr. Burns provided a statistic<br />
that 89% of individuals incarcerated<br />
have untreated mental-health and/or<br />
substance-abuse issues.<br />
“Once an individual has a criminal<br />
record, or gets into that system, it’s<br />
not easy to get out of that system. And<br />
if they’re in that system because they<br />
have a mental-health prognosis or<br />
substance-use disorder, then that’s what<br />
needs to be treated and that doesn’t<br />
get treated in our system, our judicial<br />
system,” Dr. Burns said.<br />
Once the team has done an initial<br />
wellness check, its members will then<br />
complete follow-ups, and ask the<br />
individual how much help they want to<br />
receive from the team.<br />
DeCarlo said sometimes an<br />
individual will have LCOT set up<br />
appointments and reach out to facilities<br />
for them. Other times, the individual<br />
just needs the contact information and<br />
will do the work themselves.<br />
The members of LCOT said their<br />
goal is to help those in need get the<br />
help they need while avoiding arrest or<br />
criminal charges.<br />
“Not that we have that big of a<br />
problem in Lynnfield. But, now you’re<br />
dealing with a police officer in a<br />
‘I’m not going to arrest you’ type of<br />
situation,” Caponigro said. “It’s never<br />
not known that we’re the Lynnfield<br />
Police, but we’re not here to (take<br />
people away). We’re here to make it<br />
better.”<br />
Anyone seeking more information or<br />
help from LCOT can call (781) 334-<br />
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34 | <strong>01940</strong> FALL <strong>2024</strong> | 35<br />
Sisters supporting<br />
senior citizens<br />
Story: Adam Levine<br />
Photography: Emma Fringuelli<br />
Residents of Lynnfield and<br />
surrounding towns can happily count<br />
down the days until they turn 60,<br />
knowing they will be welcomed with<br />
open arms to the Lynnfield Senior<br />
Center.<br />
The center offers a variety of<br />
activities, including boat-cruise field<br />
trips, educational seminars, movie<br />
nights, and even a salon. The walls<br />
are decorated with vibrant paintings,<br />
the rooms furnished with comfortable<br />
chairs for seated exercises, and the<br />
drawers for the Lego group are always<br />
stocked with new sets to build.<br />
Behind the scenes of it all are the<br />
Friends of the Lynnfield Senior Center,<br />
the group responsible for almost<br />
everything that the center has to offer.<br />
The town pays for the salaries of the<br />
employees, maintains the building, and<br />
provides a budget for office supplies,<br />
Council on Aging Director Linda<br />
Naccara said.<br />
“As far as any programming or the<br />
furnishings, that’s 100% the Friends,”<br />
she said.<br />
At the peak of the support are the<br />
young-spirited sisters Pauline Finberg<br />
and Georgann Lieb from Dallas, Texas.<br />
They have given back to the Lynnfield<br />
Senior Center for more than 20 years<br />
by serving as Friends of the Lynnfield<br />
Senior Center.<br />
Finberg said she has been president<br />
of the Friends for 18 years, while<br />
her younger sister has been the<br />
treasurer for three years. They are<br />
two of the members who serve<br />
on the organization’s board along<br />
with Secretary Josie Weaver, Venita<br />
Armstrong, Virginia Doocy, Pat<br />
Gengemi, Anne Hourihan, Debby<br />
Huard, Ann Leskiw, and Lorraine<br />
Wilson. Together, this team helps<br />
senior citizens in the area feel a sense<br />
of belonging at the Senior Center.<br />
The center hosts up to 170 guests<br />
each day, all of whom take advantage<br />
of the lively activities provided by the<br />
Friends, Naccara said.<br />
“What we're all learning is, your<br />
body kind of starts to give out. But<br />
your heart — your heart and your soul<br />
do not,” she said. “But everybody still<br />
has the need to get up and get out and<br />
have a purpose to their day.”<br />
Although neither Finberg or Lieb<br />
live in Lynnfield, they work to keep<br />
Friends Board members<br />
Lorraine Wilson, Pauline<br />
Finberg, and Ann Leskew<br />
pose with their pom-poms.<br />
Sisters Georgann<br />
Lieb and Pauline<br />
Finberg stand in<br />
the Senior Center's<br />
thrift store.<br />
the center running with donations and<br />
fundraising, she said.<br />
“Their dedication — the whole group,<br />
but these two in particular — is a true gift<br />
because they are here all the time… They<br />
are tireless in their efforts,” she said. “I<br />
say, I get in bed at night and I think, ‘OK,<br />
I can live another day because I have this<br />
amazing support.’”<br />
Finberg spends a few days a week at<br />
the center, whether as a participant in the<br />
pom-pom exercise class or operating the<br />
thrift store.<br />
“I’m retired and I was looking for<br />
something that I felt would contribute,”<br />
she said.<br />
With the help of volunteers, she<br />
operates the center’s thrift store. Guests of<br />
the center can walk in the store with just<br />
a few dollars and leave with a bag filled<br />
with jewelry, books, scarves, and anything<br />
else the Friends receive as donations. All<br />
of the proceeds from the sales go toward<br />
activities and decorations for the center.<br />
“That, seriously, is a full-time job<br />
because any donations we get, I have to go<br />
SISTERS, continued on page 36<br />
Board members of the<br />
Friends of the Senior<br />
Center meet to discuss<br />
upcoming events.
36 | <strong>01940</strong> FALL <strong>2024</strong> | 37<br />
SISTERS, continued from page 35<br />
through them,” she said.<br />
While Finberg spends most of her<br />
days at the center, Lieb works tirelessly<br />
behind the scenes and takes pride in<br />
her work. She feels one of the most<br />
important fundraisers the Friends<br />
run is their annual donation letter<br />
to the town’s residents. It helps raise<br />
awareness and funds for the center and<br />
reaches all parts of Lynnfield.<br />
“I grew up old. I just wanted to<br />
continue to contribute to the town and<br />
felt that was a good way to do it,” Lieb<br />
said.<br />
Both sisters are looking forward<br />
to the annual week-long purse and<br />
jewelry sale this November, one of the<br />
Friends’ biggest fundraisers of the year.<br />
“The center is so pretty thanks to<br />
this group. People want to come here,”<br />
Naccara said. “A problem all senior<br />
centers have is seniors living in their<br />
town say, ‘I'm not going to a senior<br />
center. I am not going to a senior<br />
center.’ But, if you can get them in the<br />
door to the Lynnfield Senior Center,<br />
and they see it's beautiful, it's bright,<br />
it's welcoming, it's vibrant, then they<br />
come back. Then they come back.”<br />
Joie Edson, left, leads the<br />
pom-pom exercise class.<br />
Lynne Montesanto at<br />
Boston Magazine's 100 Most<br />
Influential Bostonians event.<br />
Montesanto’s inf luence<br />
in Boston is felt<br />
Story: Sophia Harris<br />
Photography: Lynne Montesanto<br />
Boston Magazine Publisher Lynne<br />
Montesanto has experienced a lot of<br />
inspiring moments over the course of<br />
her career, but she said her favorite was<br />
when she was invited to attend an event<br />
at the John F. Kennedy Presidential<br />
Library and Museum, where she was<br />
able to see Prince William and Princess<br />
Kate in December 2022.<br />
From England to Boston, Montesanto<br />
has seen it all, but laid her roots in<br />
Lynnfield, where she raised her family<br />
for 25 years.<br />
Montesanto raised her two children,<br />
Jack and Whitney, alongside her<br />
husband, Peet, in Lynnfield after<br />
moving from Charlestown for a “better<br />
life in the suburbs.”<br />
She said she and her husband had no<br />
previous connection to Lynnfield and<br />
found it when they were looking for a<br />
home to raise a family.<br />
After the COVID-19 pandemic, the<br />
office for Boston was no longer needed,<br />
so Montesanto moved with her family<br />
to York, Maine.<br />
However, Montesanto is still a part<br />
of her Lynnfield book club, which is<br />
celebrating a 20-year anniversary in<br />
October with a trip to the Azores. The<br />
club is currently reading “The Women”<br />
by Kristin Hannah.<br />
Prior to working at Boston,<br />
Montesanto worked at The Wall Street<br />
Journal, running the sales department in<br />
Boston for 11 years.<br />
In that position, she was driven<br />
by retail finance, her biggest clients<br />
being Fidelity, Liberty Mutual, State<br />
MONTESANTO, continued on page 39
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Street Corporation, and John Hancock<br />
Finance.<br />
A friend of hers was tasked with<br />
finding a publisher for Boston and called<br />
her up one day.<br />
Montesanto said she “really had to<br />
think about it” because the offered job<br />
was very different from and much bigger<br />
than her job at The Wall Street Journal.<br />
Technically, she was going from<br />
business-to-business sales to<br />
business-to-consumer sales.<br />
“This was my biggest leap in terms of<br />
doing something that I was scared of,<br />
but I also figured, how could I pass it<br />
up, right?” Montesanto said.<br />
Once she got past her fears,<br />
Montesanto once again flourished in the<br />
Boston market.<br />
Montesanto said one of her favorite<br />
things about working at Boston has been<br />
being able to make personal connections<br />
with the people who make Boston a<br />
community.<br />
“I’ve met all the most famous<br />
chefs, the heads of all the arts<br />
and entertainment museums and<br />
institutions, and been exposed to the<br />
150 Most Influential Bostonians,”<br />
Montesanto said. “It's really given me<br />
an opportunity to engage in the Boston<br />
market in a way I would never have been<br />
able to on my own.”<br />
Montesanto highlighted working with<br />
other influential women in the field of<br />
journalism and publishing, including<br />
Boston Globe CEO Linda Henry, who<br />
also happens to be from Lynnfield.<br />
During COVID-19, Montesanto<br />
said the industry had to figure out how<br />
to get through the pandemic when<br />
businesses were not advertising.<br />
“Advertising came to a standstill in<br />
almost every category, except for real<br />
estate,” she said.<br />
She ended up heading an advertising<br />
campaign, Faces of Family Businesses,<br />
MONTESANTO, continued on page 40<br />
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Lynne Montesanto, second<br />
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Lynnfield book club.
40 | <strong>01940</strong> FALL <strong>2024</strong> | 41<br />
MONTESANTO, continued from page 39<br />
that connected the people behind local<br />
businesses and made them faces of the<br />
community.<br />
Montesanto said oftentimes,<br />
consumers might see an advertisement<br />
without knowing the behind-the-scenes<br />
story.<br />
“Because we're all about helping<br />
local businesses succeed, we took an<br />
angle where we said we're going to do<br />
a profile of you, the business owner, so<br />
people can connect in a different way<br />
with you,” she said.<br />
She said she enjoyed being able to<br />
make the businesses “more human by<br />
showing the people behind the business.<br />
“That was something that I was really<br />
proud of,” she said.<br />
She said she cares about the<br />
local businesses in Boston and the<br />
generations behind them, which has<br />
been a very different experience from<br />
when she worked with the Fortune 500<br />
companies on State Street.<br />
“There's no face behind the corporate<br />
business. With this, you're seeing<br />
generations of family businesses trying<br />
to either grow their business, maintain<br />
the business they had, or compete in the<br />
market that's been really tough since<br />
COVID-19,” Montesanto said. “You<br />
want to work with them to help them<br />
succeed and have them feel like we are<br />
a dedicated, loyal partner that's part of<br />
their team.”<br />
Montesanto also highlighted one of<br />
the largest campaigns the magazine<br />
runs, the Best of Boston Awards.<br />
“We help make and break businesses<br />
in a way that not many other<br />
publications or media types can do in a<br />
market,” she said.<br />
The awards are especially important<br />
because they help local businesses make<br />
a name for themselves in the city’s<br />
vibrant community.<br />
Montesanto also guest-lectures<br />
business classes at Boston College<br />
“The interesting thing is, I start every<br />
single class by saying to the students,<br />
‘How many of you read magazines?’” she<br />
said.<br />
Usually, she said, one student, if that,<br />
will raise their hand.<br />
“‘How many of your parents read<br />
magazines?’” she asks next. “100%.<br />
That’s how quickly this has turned<br />
around.”<br />
Lynne Montesanto and<br />
Boston Magazine Home<br />
Editor Jaci Conry at a<br />
Best of Boston Home<br />
event.<br />
Montesanto poses with a<br />
Clydesdale replica at an<br />
Anheuser-Busch Christmas<br />
party.<br />
Floral design blooms<br />
Jessica Saccardo is the<br />
owner of EightTwentyNine<br />
Blooms, a floral design<br />
business that she runs out<br />
of her home.<br />
Story: Emily Rosenberg<br />
Photography: Spenser Hasak<br />
Jessica Saccardo, the creator of<br />
the floral business EightTwentyNine<br />
Blooms, believes that flowers bring<br />
everything together, and that it's the<br />
flowers that people will remember at a<br />
wedding.<br />
Saccardo, who studied marketing<br />
and business at the University of New<br />
Hampshire and worked in eventsplanning<br />
for more than 10 years, said<br />
she always thought a party wasn’t a party<br />
until every detail was perfect, including<br />
the flowers.<br />
“You can’t help but look at flowers and<br />
get happy,” she said. “Your body kind of<br />
relaxes… and it just makes everything<br />
better.”<br />
829blooms, which is named after<br />
Saccardo’s birthday on Aug. 29, began<br />
as a pandemic project in April 2020.<br />
FLORAL, continued on page 43<br />
A floral arrangement<br />
created by Saccardo.
42 | <strong>01940</strong> FALL <strong>2024</strong> | 43<br />
FLORAL, continued from page 41<br />
Saccardo said she started doing<br />
no-contact delivery to nursing homes and<br />
as many people as she could reach.<br />
“People very much loved it, and it was<br />
because of what we were going through.<br />
We all needed something beautiful,” she<br />
said.<br />
By November 2020, Saccardo had<br />
her website up and running, and was<br />
providing arrangements for Thanksgiving<br />
and Christmas.<br />
Her business has since “skyrocketed”<br />
through word of mouth and social media,<br />
and she does it all on her own while<br />
being a mother of two and working<br />
the desk at Summer Street Elementary<br />
School during the day.<br />
EightTwentyNine Blooms provides an<br />
array of services, including wedding and<br />
event floral arrangements, different sizes<br />
of bouquets, and a biweekly subscription<br />
that delivers the subscriber a new<br />
bouquet every other week.<br />
Saccardo also offers “designer’s choice”<br />
bouquets, which give her the creative<br />
freedom to make floral arrangements<br />
based on the quality of the flowers and<br />
colors she wants.<br />
“I usually ask people what they want,<br />
but nine times out of 10, everyone's<br />
just like, ‘Nope, whatever looks good,<br />
whatever you feel works for me,’” she<br />
added.<br />
And while she has studied and accepts<br />
color theory, she says often the bouquets<br />
are made based on how she feels in her<br />
gut.<br />
“I love kind of doing unexpected colors<br />
as well, something that you normally<br />
wouldn't put together,” she added.<br />
Saccardo’s workshop is in a nook<br />
below her garage and filled with flower<br />
processing tools — some of which are<br />
incredibly sharp — mason jars and<br />
vases, and lots and lots of freshly picked<br />
roses, sunflowers, hydrangeas, tulips, or<br />
basically any flower that might come to<br />
mind.<br />
She said during the Valentine’s Day<br />
and Christmas seasons, the workshop can<br />
be filled wall-to-wall with arrangements<br />
to be sent out to customers.<br />
A typical day for Saccardo starts at<br />
5:30 a.m. From there, she heads to the<br />
flower market in Boston, then brings<br />
the flowers home to process and hydrate<br />
while she goes to work.<br />
When she gets home from work, she<br />
throws on some Fleetwood Mac and an<br />
apron and starts filling the room with<br />
floral arrangements.<br />
FLORAL, continued on page 44<br />
Did you<br />
know?<br />
As a community, we<br />
encourage young people<br />
to be resilient, take a<br />
stand and choose healthy<br />
alternatives over alcohol<br />
and other drugs. Thank<br />
a young person today<br />
for making a decision<br />
to be substance-free.<br />
Saccardo cleans thorns<br />
and excess leaves from a<br />
rose before placing it in a<br />
floral arrangement.<br />
Most LHS students 90%<br />
choose to use<br />
electronic vaping products.<br />
Source: Lynnfield Youth Health Survey, 2023<br />
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Jessica Saccardo, owner of<br />
EightTwentyNine Blooms,<br />
wraps up a finished<br />
bouquet of flowers.<br />
A small floral arrangement<br />
created by Saccardo.
44 | <strong>01940</strong><br />
Cut flowers ready to be turned into<br />
arrangements in Saccardo's workshop.<br />
FLORAL, continued from page 43<br />
Also in the workshop are bright yellow<br />
aprons for when Saccardo teaches flower<br />
workshops.<br />
During the workshops, Saccardo is<br />
invited to someone’s home or business to<br />
teach them how to process and hydrate<br />
flowers and create a beautiful bouquet<br />
of their own. Everyone gets a vase that<br />
could sit nicely on a kitchen table, shears,<br />
a thorn stripper, and ribbon to line the<br />
vase.<br />
“It’s almost like a cooking class,” she<br />
said. “You’re just using flowers.”<br />
She said the class is often a fun girls’<br />
night in, but other times she has taught<br />
the class for men who are creating gifts<br />
for their wives and girlfriends.<br />
“And that's even better, because they<br />
are taking it so seriously. They're like,<br />
‘Did I cut that enough? Did I do that<br />
right? I'm not sure if she's going to like<br />
it.’”<br />
This February, she taught a loveletter<br />
class at Tin Bucket in Reading,<br />
in which attendees made bouquets in a<br />
freestanding envelope.<br />
“I always try and see what else I can<br />
A brightly colored rose pops from<br />
one of Saccardo's floral designs.<br />
do. How can I create something fresh?”<br />
Saccardo said.<br />
She said the classes are just like<br />
hanging out with friends and having a<br />
great time.<br />
“I love teaching people the<br />
step-by-step how to do that, whether it's<br />
flowers, whether it's wreaths… because<br />
they walk into it being like, ‘I have no<br />
creativity.’”<br />
She added that she always tells<br />
attendees, “you start with something<br />
beautiful, you end with something<br />
beautiful. You can never make a flower<br />
look ugly. It’s just not possible.”<br />
Saccardo said her love for flowers<br />
started when she was a young girl and<br />
her grandfather introduced her to his<br />
“incredible” gardens. She said he would<br />
always come over to her parents’ house to<br />
help with their gardens.<br />
“I always had a love for flowers<br />
throughout school, and we always had<br />
flowers in the house,” she said.<br />
She said the need for extra and<br />
beautiful details has carried on<br />
throughout her life and career.<br />
“You see these beautiful flowers and it<br />
just makes everything better,” Saccardo<br />
said.
Coming to the... Lynn Auditorium<br />
The Lynn Auditorium is excited to share our current lineup. From classic rock to country, kids shows to<br />
comedy, 80’s & 90’s pop to hip-hop, there’s a show for everyone! Grab a pair of tickets, make a<br />
reservation at a local restaurant and you’ve got a night out right here in downtown Lynn!<br />
Mayor Jared Nicholson & James Marsh - Executive Director<br />
LynnAuditorium.com 781-599-SHOW