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PetFood PRO 3/2024

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums. We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums.

We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

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International Magazine September <strong>2024</strong> ISSN 2628-5851<br />

Technology & Marketing 3/24<br />

Ingredients: Insect Based Proteins, Ingredients for Humanization, Palatants for Cats and Dogs<br />

Processing: Extrusion & Texturizing, Hygiene, Automation in Production<br />

Packaging: Paperboard, Petfood Labelling, Palletization, Secondary<br />

Marketing: Fachpack <strong>2024</strong>, Future Pet Food Conference, Zoomark 2025


PALATANTS.<br />

SOLUTIONS.<br />

SERVICES.<br />

AFB is more than just palatants. We provide custom solutions to<br />

improve pet food palatability. Our services are tailored to the<br />

specific needs of each customer. We can partner to meet their<br />

objectives while making pet food taste great!<br />

To learn how AFB brings value to pet food companies through<br />

research expertise, technical support and unparalleled<br />

customer service, visit afbinternational.com or<br />

contact your AFB account manager.<br />

© <strong>2024</strong> AFB International


EDITORIAL<br />

Extended Excellence<br />

The idea of upcycling is part of the basics<br />

of producing pet food. Reusing something<br />

that would otherwise be wasted or<br />

destroyed is always a good idea to my<br />

mind. Especially today, where so much is<br />

published and taught about sustainability,<br />

upcycling is at the forefront of many<br />

studies. There are many companies<br />

nowadays who launch innovations and<br />

seek to bring others to their point of view.<br />

Just imagine a company like this, modern<br />

in method, with the pioneering spirit and<br />

energy of a start-up and the clear vision of<br />

transforming waste into valuable products.<br />

This company has just celebrated its 70th<br />

Birthday: Welcome to Leiber.<br />

In March 1954 Franz Leiber, part of a<br />

farming family in northern Germany, had<br />

the idea to research into the Vitamin B<br />

complex found in brewers’ yeast for use<br />

in livestock farming. Brewers’ yeast is full<br />

of nutrients and was used in former times<br />

as a medicine and product for healthy<br />

skin, amongst many other things.<br />

Staying true to his core values of quality,<br />

innovation and partnership, Franz Leiber<br />

succeeded in patenting a drying process<br />

and created a range of ingredients for<br />

animal nutrition and also in other fields.<br />

Today the products are used in pet food<br />

and livestock, as well as nutraceuticals,<br />

nutritional foods for humans and<br />

biotechnology. Brewers´ yeast extracts<br />

are rich in protein and can improve color<br />

and consistency, which increases a feed’s<br />

attractiveness and palatability.<br />

Leiber’s vision has continued to grow and<br />

new recipes are being developed in the<br />

modern Leiber Campus which includes<br />

dedicated R&D and test kitchen facilities.<br />

The building underlines a commitment<br />

to sustainability in construction,<br />

engineering and in people. Special<br />

attention has been paid to implementing<br />

the latest in energy standards, with<br />

almost two thirds of energy required for<br />

heating and cooling being supplied from<br />

renewable sources and unavoidable<br />

waste heat from production activities.<br />

The open architecture and surrounding<br />

environment naturally brings people<br />

together and encourages exchange.<br />

“Excellence in Yeast“ is Leiber’s motto. The<br />

company is aware of its responsibility to<br />

humans, animals and the environment,<br />

which is why their actions aim to keep<br />

Ian D. Healey, Editor-in-Chief<br />

society and business healthy and<br />

sustainable. How can it be any other way,<br />

for a company who makes something<br />

good out of that which no-one otherwise<br />

wants – upcycling.<br />

Sincerely<br />

If you like it subscribe!<br />

Issue 3 <strong>2024</strong><br />

3


CONTENTS<br />

International Magazine September <strong>2024</strong> ISSN 2628-5851<br />

Technology & Marketing 3/24<br />

Ingredients: Insect Based Proteins, Ingredients for Humanization, Palatants for Cats and Dogs<br />

Processing: Extrusion & Texturizing, Hygiene, Automation in Production<br />

Packaging: Paperboard, Petfood Labelling, Palletization, Secondary<br />

Marketing: Fachpack <strong>2024</strong>, Future Pet Food Conference, Zoomark 2025<br />

Issue 3 September <strong>2024</strong><br />

When a new colleague starts, it is normal to ask questions about hobbies,<br />

background, etc. When the new colleague is owner and carer of a resue dog, the<br />

interest in the <strong>PetFood</strong> team was immediately even higher. Alexandra Schunder is<br />

media designer and digital expert and brought her partner Mr. Ringelnatz to the<br />

office. Called Natz, for short, he is a trained rescue dog with his own Instagram<br />

account and recently made his film debut. Not just any dog! Sabine Straka's mission<br />

was to find out more.<br />

See our cover story on page 6<br />

Cover photo: Natz by Alexandra Schunder<br />

Ingredients<br />

Processing<br />

8 New Label underlines Co-branding Partnerships between<br />

Innovafeed, Jiminy’s & Arch, as Insect-based Pet Food<br />

Leaders<br />

12 What the pet food industry needs now is…ingredients<br />

16 Making Pet Food Taste Great<br />

21 Galaxy texturation technology unlocks new potential in<br />

alternative protein universe<br />

22 Schenck Process FPM is becoming Coperion<br />

26 Facility Hygiene on a New Level<br />

28 Automation Solutions for Petfood Processing and Packaging<br />

Our canine or feline companions might be content with a pat, a<br />

treat and somewhere snug for a bed, but it seems their human<br />

‘parents’ want more for their pets. The so-called pet humanization<br />

trend is the single biggest value growth driver in the pet food<br />

market. Nearly all pet owners consider their pets to be part of<br />

the family and this has fuelled demand for higher quality, more<br />

premium food with owners willing to pay higher prices to ensure<br />

their pets receive the best. The full story is on page 10.<br />

Creating a great product requires a 360° view of customer<br />

expectations and a deep understanding of how the product is<br />

processed. Galaxy Texturation Technology is ready to set a new<br />

standard by creating softer, more flexible textures and producing<br />

large whole cut pieces. The products obtained are equivalent to<br />

that of meat or fish. This innovative equipment is a game-changer<br />

for the market, delivering unmatched product performance.<br />

More details can be found on page 21.<br />

4<br />

Technology & Marketing


Departments<br />

3 Editorial<br />

44 Upcoming Events<br />

44 Impressum<br />

Automated ingredient handling<br />

Dosing, storing and transfer<br />

Events / Marketing<br />

6 New Dog on the Block<br />

24 Speakers from Science and Industry at the Future Pet Food<br />

Conference <strong>2024</strong><br />

40 Britain’s Love for Animals drives Growth in Pet Services<br />

42 Zoomark 2025: Spotlight on the Supply Chain<br />

BULK MINORS FLOUR RECLAIM LIQUIDS CONTROLS COMPONENTS<br />

SITE SERVICES<br />

SILOS<br />

From 6 to 120 tons<br />

Flour, sugar, salt<br />

Pressure safety<br />

High Hygienic<br />

Packaging<br />

30 Taming the Environmental Pawprint of Pet Food Packaging<br />

with Paperboard<br />

32 New pet food labelling guidelines: how to comply with<br />

future regulations<br />

35 From Two to Four Production Lines<br />

MINOR<br />

INGREDIENTS<br />

Bag dumping station<br />

ROTARY<br />

SIFTER<br />

From 1 to 20 tons<br />

The pet food market is booming, valued at $120.87 billion<br />

in 2023 and projected to reach $193.65 billion by 2032. With<br />

this growth, regulatory compliance has become more and<br />

more crucial for manufacturers. It is these types of statistics<br />

that underscore the need for manufacturers to stay updated<br />

with regulatory changes for the utmost in product safety and<br />

integrity. This article explores the latest changes in labelling<br />

regulations and how to comply with them. See page 32.<br />

Confidence<br />

Built in<br />

BIG BAG<br />

STATION<br />

Any kind of<br />

ingredient<br />

Issue 3 <strong>2024</strong><br />

SHICK ESTEVE FRANCE<br />

4 Place des Noyers -18220 RIANS - 02 48 66 60 60<br />

www.shickesteve.com -<br />

5


COVER STORY<br />

New Dog on the Block<br />

by Sabine Straka<br />

We have recently welcomed a new<br />

colleague to our team at Dr Harnisch<br />

Publications. Alexandra Schunder is<br />

a media designer responsible for our<br />

digital production and she is also the<br />

owner of a newly certified rescue dog:<br />

Natz, actually called Mr Ringelnatz is a<br />

six year old Australian Cattle Dod. The<br />

breed originally comes from Australia,<br />

but Natz was born in Bavaria, Germany.<br />

Mr Ringelnatz also comes into the office<br />

every day now. And has immediately<br />

captured our hearts. Soon it became<br />

clear to us: Natz is not just any dog, he's<br />

something very special. He is a rescue<br />

dog, a film star and has his own Instagram<br />

account.<br />

Sabine Straka talked to Alexandra about<br />

Natz's diet and what else is important<br />

when living with a dog.<br />

What do you think is<br />

particularly important in a<br />

dog's diet?<br />

I honestly I didn't think much about<br />

Natz's diet at first. My childhood dog was<br />

fed cheap discount dry and wet food and<br />

reached 12 years old. When Natz moved<br />

in, he initially continued to eat the puppy<br />

food from the breeder. After struggling<br />

with giardia for a long time as a young<br />

dog, I changed his food to wet food. In<br />

the meantime we BARF, that means he is<br />

fed biologically species-appropriate raw<br />

feed. I see strengths and weaknesses in<br />

all diets, you simply have to find the best<br />

individual diet for your dog so that it<br />

gets all the nutrients it needs for healthy<br />

growth and a healthy life. I've stuck with<br />

BARFing because he's doing really well<br />

on it. I think it's particularly important<br />

to take an individual approach to the<br />

animal and not follow any supposedly<br />

one true nutritional ideology.<br />

What characterizes highquality<br />

pet food in your<br />

opinion? Does it really have to<br />

be organic?<br />

High-quality and fresh ingredients,<br />

preferably regional and organic would<br />

really be the icing on the cake. At least if<br />

organic also means that the animals that<br />

become food for us and our dogs had a<br />

good life.<br />

What do you mean by "speciesappropriate"<br />

pet food?<br />

That you take into account where the<br />

animal comes from in terms of evolution,<br />

what the stomach can digest and also<br />

what makes sense in everyday life. I<br />

don't think my dog necessarily needs<br />

kangaroo (as long as he doesn't have any<br />

intolerances), even though he originally<br />

comes from Australia.<br />

What is Natz's favorite food?<br />

A small manufacturer from Hesse, has<br />

been supplying us with BARF and other<br />

tasty treats for years. Natz likes the beef<br />

varieties best. There he is sitting next to<br />

me drooling while I prepare his bowl. And<br />

his favorite thing to chew is beef scalp.<br />

What developments have you<br />

observed in the pet food sector<br />

in recent years?<br />

I have seen some ideologies develop that<br />

suggest you are only a good dog owner if<br />

you give a certain food. That you have to<br />

teach and convert others.<br />

What should be fed at certain<br />

intervals?<br />

I also think this is absolutely individual.<br />

Natz is fed green-lipped mussel powder<br />

for his hips and a preparation with biotin<br />

and zinc every day. He has very soft and<br />

brittle claws, no matter what food he is<br />

given. With the supplement, the claws<br />

break less often.<br />

Do you think dietary<br />

supplements make sense?<br />

Definitely, but they also have to suit the<br />

dog and shouldn't be given wildly mixed<br />

up. And I would recommend always<br />

feeding them in consultation with a vet or<br />

nutritionist.<br />

How can diseases be prevented<br />

or cured with suitable pet food?<br />

6<br />

Technology & Marketing


COVER STORY<br />

As a layperson, I find this topic difficult. I<br />

am convinced that it naturally supports<br />

my dog's health if I pay attention to a<br />

good diet. Since Natz struggled with<br />

giardia for three months as a young dog,<br />

I cooked for him for several months with<br />

a nutritionist to get his gut in shape. There<br />

was a very individualized nutrition plan<br />

and all the effort was well worth it. My<br />

dog, who often had intestinal problems<br />

then, still tolerates everything today. And<br />

since switching to BARF, he hardly ever<br />

has diarrhoea or flatulence. As a normal<br />

dog owner, however, I would recommend<br />

paying particular attention to the issue<br />

of overweight, because fat dogs are very<br />

susceptible to illness, no matter what food<br />

they have been fed.<br />

Which allergies can be<br />

prevented particularly well<br />

with nutrition?<br />

Preventing allergies might be difficult.<br />

I would advise not to feed all possible<br />

proteins, but first of all to stick to the more<br />

usual ones such as beef and chicken. If<br />

an allergy or intolerance arises, it is easier<br />

to find proteins that the dog is not yet<br />

familiar with in an exclusion diet.<br />

What kind of food is needed<br />

to maintain an animal's dental<br />

health?<br />

Most people now agree that you should at<br />

least brush your dog's teeth and that you<br />

can't solve this only through food. That's<br />

what I've been reading recently again and<br />

again. Natz, however, is the opinion that<br />

brushing teeth is overrated and that he<br />

would rather have more chews.<br />

What would you like to see from<br />

pet food manufacturers?<br />

Better animal husbandry: enough space to<br />

move around freely, no individual housing<br />

for animals that would live in a herd or<br />

group, no separation of mother and child<br />

animals. In addition, more transparency<br />

and better labelling of ingredients.<br />

What else is important to you<br />

when dealing with dogs?<br />

The dog world has changed a lot in<br />

recent years, everything is becoming<br />

more and more extreme, even though<br />

we know more about dog behavior<br />

and nutrition. People follow ideologies<br />

instead of thinking for themselves and<br />

deciding what's best for them and their<br />

dog. And thanks to social media, people<br />

believe that dogs always have to be<br />

perfectly behaved, like little robots.<br />

Dog trainers have conquered<br />

Instagram and other social<br />

media platforms and make<br />

beginners so insecure<br />

that they lose the joy<br />

of having their own<br />

pet because all they<br />

can see is what they<br />

haven't achieved<br />

yet. A village dog<br />

has to go through<br />

the DIY store, take<br />

the train and stroll<br />

through the crowded<br />

shopping center, even<br />

though it will never<br />

need to do this in its<br />

everyday life. Genetics are<br />

ignored and the guard dog<br />

moves into the third floor of<br />

Berlin's historic city center. It doesn't<br />

take long to have alleged problem dogs<br />

because they are sometimes mobbed<br />

on the lead. A dog has to get along with<br />

everyone else and be petted at all times,<br />

even by complete strangers. Our world<br />

is hardly made for our dogs and yet we<br />

often demand total assimilation.<br />

I also brought a special Australian Cattle<br />

Dog into the city then. Choosing such a<br />

breed as my first dog was certainly a risky<br />

decision, but I have never regretted it.<br />

Unlike many others, however, I knew what<br />

I was bringing into my home and my dog<br />

always had a job and enough exercise<br />

as a rescue dog trainee and office dog.<br />

Because of his genetics, I never expected<br />

to be able to do all the things with him<br />

that I do today. He is now a certified<br />

Alexandra Schunder with Natz<br />

rescue dog with the Federal Association<br />

of Rescue Dogs (he will also be featured<br />

in the BRH 2025 calendar), a petfluencer<br />

on Instagram, an office dog, a roof tent<br />

dog and can even be booked as a film<br />

dog through a Munich agency. His first<br />

small role will soon be seen in the cinema.<br />

So many things are possible, but you<br />

shouldn't expect it and take it for granted.<br />

Technology & Marketing<br />

For more information<br />

www.schabernatz.com<br />

Photos: Alexandra Schunder<br />

Issue 3 <strong>2024</strong><br />

7


INGREDIENTS<br />

New Label underlines Co-branding<br />

Partnerships between Innovafeed,<br />

Jiminy’s & Arch, as Insect-based<br />

Pet Food Leaders<br />

Photo: Innovafeed<br />

Innovafeed is excited to announce two<br />

strategic partnerships with top renowned<br />

US pet food companies Jiminy’s and Arch<br />

for the rollout of its Powered by Hilucia TM<br />

co-branding on Jiminy’s Good Grub Dog<br />

Food and Arch’s Insect and Plant Recipe<br />

Dog Food. These new collaborations,<br />

launched recently at Superzoo, North<br />

America’s premier pet retail event, mark<br />

a significant milestone in Innovafeed’s<br />

journey.<br />

Products featuring the Powered by<br />

Hilucia TM label will be available on<br />

Jiminy’s and Arch’s websites, Amazon,<br />

and throughout major pet food retailers.<br />

Specific retailers will be announced in the<br />

coming weeks.<br />

New label beomes a guarantee<br />

of quality and sustainability<br />

Hilucia TM , a portmanteau of Hermetia<br />

illucens, the scientific name of the Black<br />

Soldier Fly, is Innovafeed’s brand for<br />

sustainable and performant ingredients<br />

for animal and plant nutrition that was softlaunched<br />

earlier this year. It represents the<br />

convergence of Innovafeed's pioneering<br />

industrial technology combined with the<br />

natural properties of an incredible insect<br />

that bring high-qualitative nutrition. The<br />

Powered by Hilucia TM label is therefore<br />

becoming a seal of performance,<br />

sustainability, and precision. The front-ofpack<br />

label is designed to raise awareness<br />

about the benefits of Innovafeed’s model,<br />

including the lower environmental impact<br />

—requiring at least 50% less greenhouse<br />

gas emissions compared to traditional<br />

protein and oil sources—and the superior<br />

nutritional profile of the Hilucia TM Protein<br />

and Oil for Pets products, which contain<br />

60% protein and essential fatty acids for<br />

optimal pet health, respectively.<br />

“Our consumer research shows that<br />

simple education is crucial for the<br />

adoption of insect-based pet food, and<br />

8<br />

Technology & Marketing


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Issue 3 <strong>2024</strong><br />

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9


INGREDIENTS<br />

Photos: Innovafeed<br />

once pet parents overcome that initial<br />

hurdle, they keep coming back. The<br />

HiluciaTM brand has been a way for us to<br />

oth meet consumers where they are by<br />

using the new brand as an educational<br />

focal point, as well as providing us the<br />

ability to refer directly to Innovafeed’s<br />

uniquely pioneering industrial model<br />

within our partners’ value proposition<br />

to consumers as opposed to insect<br />

farming more generically. We believe<br />

that rolling out these consumer-facing<br />

brand partnerships will further contribute<br />

to promoting the adoption and growth<br />

of the insect pet food industry, and<br />

we couldn’t have found more forwardlooking<br />

partners to kick things off with<br />

than Jiminy’s and Arch.” Sean Madison,<br />

Director of Global Pet Food & North<br />

American Growth at Innovafeed<br />

Educational initiative<br />

The beginning of a broader initiative<br />

aims at educating customers about<br />

these new high-qualitative ingredients.<br />

In addition to the front-of-pack label,<br />

the partnerships are aimed at providing<br />

clients with pedagogical contents on<br />

the quality of the ingredients and their<br />

benefits for their pet animals.<br />

Consumers will be able to find detailed<br />

explanations on the back-of-pack, educating<br />

them about the advantages of<br />

choosing products powered by Hilucia<br />

ingredients.<br />

10<br />

Educating pet food consumers is vital.<br />

Our consumer survey conducted in<br />

October 2023 with 509 US-based dog<br />

and cat owners revealed that after brief<br />

and simple educational prompts, the<br />

percentage of owners completely or very<br />

likely to feed their pets food with insect<br />

protein increased from 23% to 32%, while<br />

those not at all likely fell from 43% to 22%.<br />

This collaboration with Jiminy’s and Arch,<br />

both pioneers in the pet food industry<br />

who have built their reputation on their<br />

commitment to quality and innovation,<br />

is just the beginning, and Innovafeed<br />

is actively working on expanding its<br />

partnerships, with more brands set to join<br />

the Powered by Hilucia initiative soon.<br />

Beyond on-pack co-branding<br />

The collaboration between Innovafeed<br />

and its Powered by Hilucia partner<br />

brands goes beyond the on-pack label.<br />

Together, they will leverage a variety<br />

of marketing and consumer-oriented<br />

collateral, including dedicated stories<br />

across websites, social media platforms,<br />

and in-store activations, to engage with<br />

pet consumers directly about the benefits<br />

of Hilucia-powered products.<br />

The collaboration provides significant<br />

advantages for all partners involved<br />

and for the budding insect pet food<br />

industry more broadly. Jiminy’s and Arch<br />

will benefit from Innovafeed’s expertise<br />

in insect-based ingredients, research<br />

investments, and other strategic initiatives<br />

such as the Hilucia Pet Council—a<br />

regular meeting of the minds gathering<br />

brands, academics, and other experts to<br />

share best practices and ideate on the<br />

next phase for the industry.<br />

The result of all of these efforts will<br />

support the brands in their mission to<br />

meet consumer needs for sustainable and<br />

high-quality pet food, all while creating a<br />

compelling story for brands both new and<br />

old to join the insect pet food movement.<br />

“We’re thrilled to announce our<br />

partnership with Innovafeed and are<br />

committed to going beyond traditional<br />

on-pack co-branding. One dynamic<br />

way we’ll achieve this is by creating<br />

engaging educational content for social<br />

media, including TikTok. This will elevate<br />

our consumer conversation, fostering<br />

meaningful, informative engagement<br />

with our audience, ” said Anne Carlson,<br />

CEO of Jiminy's.<br />

“We’re beyond excited to partner with<br />

Innovafeed and to benefit from their<br />

expertise, high-quality products, and<br />

positive impact to create an insect-based<br />

pet food that redefines pet nutrition<br />

for the betterment of both the pet and<br />

planet.” Gabriel Huertas del Pino, Co-<br />

Founder and CEO of Arch Pet Food went<br />

on to say.<br />

Technology & Marketing<br />

Technology & Marketing


About Innovafeed<br />

Innovafeed is an ag-tech company (B<br />

Corp, Most Innovative Company <strong>2024</strong>,<br />

PSC accredited) and a global leader in<br />

insect production (Hermetia illucens -<br />

Black Soldier Fly) for animal and plant<br />

nutrition. Created in 2016 driven by<br />

the ambition to find innovative and<br />

disruptive solutions to the challenges<br />

faced by the global food system, it<br />

develops disruptive technologies<br />

that replicate natural processes on an<br />

industrial scale. By building a circular,<br />

waste-free food chain that replicates the<br />

About Jiminy’s<br />

At Jiminy's, we're passionate about pets<br />

and the planet. We use insect protein<br />

to create sustainable dog food and<br />

treats with gut health, allergy relief, and<br />

essential nutrients in every tasty bite.<br />

Jiminy's products nourish our pets and<br />

About Arch<br />

Arch is a pet consumable company<br />

bridging sustainability and your pets’<br />

wellness. Arch takes the guesswork out<br />

of the equation for new pet owners by<br />

natural role of the insect, Innovafeed<br />

reinvents our way of life with increased<br />

quality, sustainability, and resilience for<br />

all.<br />

Its wide range of products includes:<br />

HiluciaTM Protein and Oil for pet food;<br />

HiluciaTM Protein for aquaculture;<br />

HiluciaTM Oil for monogastrics; and<br />

HiluciaTM Frass for plants, a 100% natural<br />

fertilizer made from insect excrement.<br />

Innovafeed has over 350 pragmatic<br />

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promote long-term stewardship of the<br />

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offering an alt-protein treat and food that<br />

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better for the planet, better for everyone.<br />

For more information<br />

www.innovafeed.com/en<br />

jiminys.com<br />

archpetfood.com<br />

Only the best for<br />

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Leiber GmbH | Franz-Leiber-Straße 1 | 49565 Bramsche<br />

Germany | info@leibergmbh.de


INGREDIENTS<br />

What the Pet Food Industry<br />

needs now is … Ingredients<br />

By Yannick Verry, Brand Director, Informa Markets<br />

Photo: Informa<br />

The challenge is on for pet food manufacturers to find new ways of tapping into the pet humanization trend<br />

and for the ingredients industry to power their innovation.<br />

Our canine or feline companions might<br />

be content with a pat, a treat and<br />

somewhere snug to call their bed, but it<br />

seems their human ‘parents’ want more<br />

for their pets.<br />

For the past decade, the so-called<br />

pet humanization trend has been the<br />

single biggest value growth driver in<br />

the pet food market. Nearly all pet<br />

owners consider their pets to be part of<br />

the family, and this heavily influences<br />

consumer purchasing behavior. It has<br />

fuelled demand for higher quality, more<br />

premium pet food offerings with owners<br />

willing to pay higher prices to ensure<br />

their pets receive the best.<br />

In parallel with this trend, the pet<br />

population has been steadily increasing.<br />

According to the American Pet Products<br />

Association, as of this year, 66% of<br />

American households owned a pet. In<br />

Europe, the European Pet Food Industry<br />

Federation (FEDIAF) confirms healthy<br />

growth for pet ownership with 166<br />

million European households (50%)<br />

owning one or more pets.<br />

Long-term growth trajectory<br />

The growth in pet ownership and pet<br />

humanization trends have set the pet<br />

food market firmly on a secular uptrend.<br />

The world’s largest market, the US, is<br />

valued at just under US $ 60bn and is<br />

expected to grow by 5% (CAGR) in the<br />

next five years1. In Europe, annual sales<br />

of pet food products currently sit around<br />

€29.1bn, increasing at a rate of 5%2.<br />

In China, pet penetration is still low,<br />

but the market has undergone rapid<br />

expansion of late. It is believed that<br />

the number of pet food manufacturers<br />

in China has tripled in the past five<br />

years, and a new forecast from Chinese<br />

research company iiMedia estimates that<br />

the country’s pet food industry could be<br />

worth $33 billion by 20253.<br />

But these healthy growth projections<br />

are not a licence for manufacturers<br />

to sit back and watch the money roll<br />

in. The long-term prospects might be<br />

bright, but in the short term, economic<br />

headwinds are blowing some challenges<br />

in the industry’s direction.<br />

Temporary turbulence<br />

Inflation, coupled with rising energy<br />

and raw material prices, has pushed up<br />

the cost of all pet food products, but<br />

has been felt more acutely at extreme -<br />

premium and value - ends of the market<br />

where there is less room to manoeuver.<br />

The European market is particularly<br />

price sensitive, therefore manufacturers<br />

serving this region are having to<br />

work especially hard to maintain their<br />

margins whilst maintaining consumer<br />

engagement.<br />

Broadly speaking there are two main<br />

strategies that manufacturers can adopt<br />

to offset price pressure - value creation<br />

and cost optimization - and whichever<br />

route brands take, ingredients hold the<br />

key to success.<br />

12<br />

Technology & Marketing


OLIVE IT<br />

The next generation of antioxidants is within.<br />

Each product in Kemin’s VERAFYT line leverages the power<br />

of botanicals, such as olive extract, working synergistically<br />

with other natural antioxidants to enhance performance<br />

and sustainability for pet food and rendering companies.<br />

© Kemin Industries, Inc. and its group of companies <strong>2024</strong>. All rights reserved. ® Trademarks of Kemin Industries, Inc., U.S.A.


INGREDIENTS<br />

Photo: Informa<br />

Petfood Suppliers Hub<br />

Here are some of the sub-themes that are<br />

allowing brands to inject value into their<br />

offerings:<br />

Personalized nutrition<br />

The personalized approach that is<br />

gaining momentum in human nutrition<br />

is also being mirrored in pet nutrition,<br />

driven by the understanding that each<br />

pet is unique, with distinct nutritional<br />

needs. Some companies are offering<br />

DNA testing and provide targeted<br />

recommendations based on the results.<br />

Personalized pet nutrition considers<br />

factors like age, breed, weight, activity<br />

level and health issues, so that pets<br />

receive the exact nutrients required for<br />

optimal health, vitality and longevity.<br />

Brands that are leading the way in this<br />

space include Butterbox, Tails.com and<br />

Pure, all of which offer a subscription<br />

service for meals that are tailored to<br />

a pet’s profile. Personalized nutrition<br />

currently accounts for a very small part<br />

of the market but is tipped to grow.<br />

Innovative formats<br />

One manifestation of the pet<br />

humanization trend is the popularity<br />

of formats that make pet food look<br />

more like the food owners would feed<br />

their families. These include raw, fresh<br />

cooked and ‘wet’ products such as stews,<br />

broths, purees and patés. They will often<br />

contain recognizable vegetables such as<br />

broccoli and carrots as well as humangrade<br />

proteins including<br />

cod, pork, beef, chicken –<br />

or even insects. Gentle and<br />

slow cooking processes are<br />

often employed to protect<br />

the nutritional value of the<br />

ingredients. An offshoot of<br />

this trend is freeze-dried<br />

food, which can be stored<br />

like kibble, but retains all the<br />

nutrients of raw dog food, and<br />

air-dried food, which can be<br />

rehydrated. Oven-baked dog<br />

food is also finding favor with<br />

pet owners seeking the best<br />

for their pets; it is prepared<br />

by slow baking ingredients<br />

at lower temperatures to<br />

retain nutrients and flavor.<br />

The US is leading the way<br />

on format innovation, but<br />

European manufacturers are<br />

starting to become more adventurous<br />

too, driving interest in novel drying and<br />

cooking technologies as well as natural<br />

ingredients.<br />

Functionality claims<br />

Owners not only want their pet’s diets to<br />

be similar to theirs but also beneficial for<br />

their health. Consequently, functional<br />

nutrition is an exciting opportunity for<br />

producers. Digestive health, weight<br />

management, dental and breath<br />

health, skin and coat health, immunity<br />

and muscle mass are some of the key<br />

areas that companies are advancing.<br />

Ingredient selection is paramount<br />

here, and ingredients whose health<br />

functionality can be substantiated<br />

are needed for on pack claims under<br />

Regulation (EC) 767/2009. Antioxidant<br />

rich superfoods like green tea extract,<br />

turmeric, quinoa and pomegranate<br />

and adaptogens such as ashwagandha<br />

are increasingly appearing in products<br />

alongside more established vitamins,<br />

minerals, omega-3 fatty acids, glucosamine,<br />

fibers and probiotics. There is<br />

huge scope for the ingredient industry<br />

to support innovation in this area with<br />

science-backed pet-friendly functional<br />

ingredients.<br />

Alternative proteins<br />

As more consumers adopt vegan or<br />

flexitarian diets in the belief that they are<br />

healthier and more sustainable, many<br />

are looking to feed their pets a plantbased<br />

diet too. The pet food industry<br />

has been quick to grasp the potential<br />

of insect protein as an eco-friendly,<br />

nutritious meat and soy substitute and<br />

it has gained widespread acceptance<br />

among owners. There are also some signs<br />

that fermented proteins are coming of<br />

age; Hill’s Pet Food Nutrition and Bond<br />

Pet Foods have been collaborating<br />

since 2021 on animal protein produced<br />

via fermentation, and biotech startup<br />

MicroHarvest and pet food producer<br />

VEGDOG have partnered to introduce a<br />

dog treat made from microbial proteins<br />

from biomass fermentation.<br />

Unlocking value through cost<br />

optimization<br />

With all the innovation that is taking<br />

place at the premium end of the market,<br />

it is easy to forget about the other end of<br />

the spectrum. Affordable product lines<br />

still constitute a large part of the market<br />

and don’t have the luxury of innovating<br />

their way to bigger margins. Savings must<br />

be sought through recipe reformulation,<br />

supply chain optimization, process<br />

efficiency and packaging redesign.<br />

Often these efforts can be aligned<br />

with sustainability commitments, as<br />

cost savings usually go hand in hand<br />

with resource efficiency. Moving to<br />

a vegan protein source, for example,<br />

might accrue cost savings whilst at the<br />

same time lowering a product’s carbon<br />

footprint.<br />

Rising to the challenge<br />

Following the pandemic-induced boom,<br />

the last couple of years have been tough<br />

for the pet food industry. Nevertheless,<br />

owners are still prepared to pay for<br />

pet food offerings that resonate with<br />

their values. By taking a more holistic<br />

approach to value creation and<br />

harnessing the potential that exists in<br />

high-growth segments, manufacturers<br />

can justify premium pricing strategies.<br />

The biggest challenges will be in the<br />

affordable pet food space, where players<br />

will have to be smart and innovative<br />

to succeed. As they square up to these<br />

challenges, manufacturers in all parts<br />

of the industry will be looking to the<br />

ingredients community for innovation<br />

that delivers on sustainability, health<br />

functionality and nutrition.<br />

Introducing…the Petfood<br />

Suppliers Hub (Hall 4.2)<br />

Fi Europe is established as the leading<br />

event for the food ingredients world,<br />

bringing over 1,500 suppliers of<br />

14<br />

Technology & Marketing


INGREDIENTS<br />

ingredients, technologies and services<br />

together with buyers and creators from<br />

the food and beverage industry. One<br />

third of the exhibiting companies are also<br />

active in the pet food industry, and as<br />

this market has evolved, so has demand<br />

for a dedicated pet food platform within<br />

Fi Europe. To meet this need and harness<br />

the synergies between the food and<br />

pet food ingredient markets, this year<br />

will see the introduction of the Petfood<br />

Suppliers Hub. This new area will<br />

showcase ingredients and technologies<br />

that can support the pet food industry<br />

in developing nutritious, safe and<br />

innovative products. It will feature<br />

companies of all sizes, from major players<br />

such as Cargill, Brenntag and IQI to upand-coming<br />

innovators like Agronutris.<br />

This will create a vibrant forum for<br />

exchanging ideas, inspiring innovation<br />

and forging new relationships. <strong>PetFood</strong><br />

<strong>PRO</strong> will support this hub and can be<br />

found at Fi Europe at booth H9<br />

In addition, for the first time, the Fi Europe<br />

Innovation Awards will include a pet food<br />

category to celebrate innovation in this<br />

space. Fi Europe takes place in Frankfurt<br />

from 19-21 November <strong>2024</strong>.<br />

References<br />

Technology & Marketing<br />

1https://www.statista.com/outlook/<br />

cmo/food/pet-food/unitedstates#:~:text=Revenue<br />

in the Pet<br />

Food,(CAGR <strong>2024</strong>-2029).<br />

2https://europeanpetfood.org/about/<br />

statistics/<br />

3https://globalpetindustry.com/article/<br />

could-chinas-pet-food-industry-hit-33-<br />

billion-2025<br />

Yannick Verry, Brand Manager, Food<br />

Ingredients Europe & Americas with his<br />

dog Nano<br />

For more information<br />

www.figlobal.com<br />

Dr Harnisch_<strong>2024</strong>.indd 1 13/02/<strong>2024</strong> 15:36:27<br />

Issue 3 <strong>2024</strong><br />

15


INGREDIENTS<br />

Making Pet Food<br />

Taste Great<br />

Dr. Mike Ceddia<br />

Jonathan Flowers, AFB Technician, showing how the Selo steam tunnel produces wet pet food and expands our capabilities to help<br />

customers trial new product concepts.<br />

AFB International was founded in 1986 in<br />

St. Louis, Missouri, USA with a vision to<br />

create the best palatants and make pet<br />

food taste great. Today the company is<br />

international with resource centers and<br />

production facilities across the world.<br />

The palatant portfolio is formulated<br />

to deliver optimal performance for<br />

each customer's unique needs. AFB<br />

International is a subsidiary of Ensign-<br />

Bickford Industries, a privately owned<br />

high technology conglomerate, who<br />

participate in businesses like pet food<br />

science that are relevant to the future of<br />

the world and have multigenerational<br />

growth prospects.<br />

Dr. Michael Ceddia was recently named<br />

as Vice President, Global Research &<br />

Development, as well as leader of Global<br />

Regulatory, Quality, Project Management<br />

and Technical Insights. "Mike brings<br />

great leadership experience and<br />

strategic customer focus. We are excited<br />

for him to join AFB and look forward to<br />

the advancement of innovation, sciencebased<br />

solutions, and technical services<br />

to better partner with our customers,"<br />

said Dale Spence, President, AFB<br />

International.<br />

Following up from a warm welcome at<br />

the Interzoo fair in Germany, Ian Healey<br />

visited AFB International's pilot plant in<br />

St. Charles, Missouri to meet Dr. Ceddia<br />

and find out much more about palatants<br />

and the science behind them.<br />

Please give us an introduction<br />

to AFB International and your<br />

personal background.<br />

The company partners with pet food<br />

manufacturers to make food, treats and<br />

supplements for dogs and cats taste<br />

great, ensuring pets receive the vital<br />

nutrition they need. ​We develop and<br />

produce a full range of liquid and dry<br />

palatability enhancers proven to optimize<br />

pet enjoyment and consumption. Clearly<br />

understanding our customers’ complex<br />

needs provides a firm foundation for<br />

success.<br />

To determine the best approach, we<br />

strive to understand the interaction of<br />

the palatant with other crucial factors, our<br />

customers manage.​<br />

"I have recently joined AFB International<br />

and am excited to have the opportunity<br />

to be a part of the AFB Global R&D Team.<br />

My background is in R&D in consumer<br />

products, pet food, nutritional and<br />

pharmaceutical companies. I look forward<br />

to helping AFB expand our innovation<br />

and new product development while<br />

continuing to deliver a high level of<br />

technical service to our customers. I<br />

am eager to bring my knowledge and<br />

experience to the team and help drive<br />

the company's ongoing growth. With AFB<br />

International's commitment to innovation<br />

and excellence, I am confident that we<br />

will continue to achieve great success<br />

together."<br />

16<br />

Technology & Marketing


INGREDIENTS<br />

REGISTER<br />

NOW<br />

Petfood<br />

Suppliers Hub<br />

19-21 November <strong>2024</strong>, Messe Frankfurt, Germany<br />

New for this year:<br />

Discover pet food ingredients and<br />

transformative solutions that can<br />

elevate your products.<br />

Issue 3 <strong>2024</strong><br />

17


INGREDIENTS<br />

Tunnel – which produces wet pet food for<br />

cans, pouches, and semi-rigid packaging.<br />

Jonathan Flowers (r.), AFB Technician, shows the different types of packaging to Dr. Mike<br />

Ceddia (l.) and Ian Healey that can be used for the thermal process retort, which is a food<br />

preservation technique.<br />

What are palatants exactly?<br />

How do they work?<br />

A palatant is when a protein source is<br />

broken down into amino acids, then there<br />

is a reaction where acids, sugars, and<br />

flavors, along with protein and processing<br />

conditions create flavorful compounds<br />

for optimal palatability. Palatability is a<br />

critical factor in determining the success<br />

of pet food products. Palatability is<br />

defined as how well food stimulates a<br />

pet’s desire to eat, and it’s measured by<br />

how desirable pets find their food. It’s a<br />

combination of sensory characteristics<br />

like taste, flavor, mouthfeel, smell, shape,<br />

and texture. Palatability is paramount to<br />

pet food sales and brand loyalty, so that’s<br />

why our customers trust AFB.<br />

Are they mostly used in powder<br />

or liquid form?<br />

Both types are essential, and each have<br />

their use type to make pet food taste<br />

great. Liquid and/or powder palatants<br />

are added to the kibble formulation or as<br />

topical application after the fat coating.<br />

Can palatants be used to mask<br />

other ingredients? For example,<br />

medicines or supplements?<br />

Yes, if and only if you have the right<br />

combination of flavors. This is particularly<br />

useful for pets who are reluctant to<br />

consume medications or supplements<br />

due to their taste or odor. Palatants can<br />

be a valuable tool in veterinary medicine<br />

and pet care by helping to overcome<br />

taste aversions and ensure pets receive<br />

necessary medications or supplements<br />

without resistance.<br />

Why are AFB palatants better<br />

different than those made by<br />

other companies? We stand out<br />

from other palatant companies by<br />

partnering with our customers from the<br />

beginning. Custom needs are addressed<br />

to optimize performance. We also only<br />

produce palatants – we are good at it and<br />

the dogs and cats tell us.<br />

How does thermal processing<br />

affect the flavor, color<br />

composition and taste of pet<br />

food?<br />

When it comes to wet pet food, the<br />

palatants may be exposed to one or<br />

more thermal processing steps, such<br />

as an emulsifier, steam tunnel, or retort<br />

before being consumed by the pet. These<br />

thermal processing steps may alter a<br />

palatant’s color and composition. AFB can<br />

produce palatants that are stable during<br />

thermal processing. ​Our pilot plant here<br />

in St. Charles, Missouri, USA, provides<br />

companies with effective solutions for<br />

conducting scale-up production testing<br />

without disrupting their product lines.<br />

Our newest equipment is the Selo Steam<br />

In your experience, what<br />

expectations do pet parents<br />

have from their pet food<br />

products or from their<br />

suppliers?<br />

Pet parents want their dogs and cats to<br />

eat their food and receive the nutrition<br />

they need to live their best lives. If the<br />

food does not perform, then pet parents<br />

see the results - Full bowls of uneaten<br />

food! The consumer does not want to<br />

throw money away on food that will not<br />

be eaten, and they want their dog or cat<br />

food product to perform so their pets are<br />

healthy. If the pet food tastes good, you<br />

have repeat purchases that benefits the<br />

suppliers and manufacturers.<br />

Pet parents generally have several<br />

expectations from pet food products,<br />

which include nutritional balance,<br />

ingredient quality, safety and palatability.<br />

Meeting these expectations helps pet<br />

parents ensure they are providing the<br />

best possible nutrition and care for their<br />

beloved pets.<br />

Conclusion<br />

AFB has proven to be an expert in making<br />

pet food taste good. Empty plates<br />

around the globe are a testimony to<br />

this. Functional ingredients can provide<br />

additional health benefits to cats and<br />

dogs. AFB palatants can be designed to<br />

successfully deliver these ingredients.<br />

Palatants can be meat or non-meat based,<br />

depending on desired performance<br />

targets, cost requirements and label<br />

claims. Palatants can also be developed<br />

for diets using novel proteins not - or not<br />

yet - commonly found in pet food. The<br />

company's success comes from an early<br />

and comprehensive dialog with their<br />

clients to create an exclusive and often<br />

complex flavor profile. The quality and<br />

transparency provide a confident balance<br />

for their partners.<br />

Technology & Marketing<br />

For more information<br />

www.afbinternational.com<br />

18<br />

Technology & Marketing


HANDTMANN<br />

TECHNOLOGY FOR<br />

SNACKS AND TREATS.<br />

Our process solutions are ideally suited<br />

for the production of a wide range<br />

of pet food products, including not only<br />

raw and sterilized wet food, but also<br />

formed snacks. Give it a try and discover<br />

the first-class quality of the treats produced<br />

on our machines.<br />

November 5 th -6 th , <strong>2024</strong><br />

Biberach/Riss, Germany<br />

More information at:<br />

www.handtmann.com/petfood |


FUTURE PET FOOD CONFERENCE <strong>2024</strong><br />

THE INDUSTRY EVENT<br />

YOU DON’T WANT TO MISS!<br />

EXPERTISE<br />

Benefit from presentations by<br />

experts from science and the<br />

field and discuss trendsetting<br />

industry topics.<br />

FIELD PRACTICE<br />

Experience technology hands-on:<br />

Live demonstrations showcase<br />

state-of-the-art production and<br />

packaging processes.<br />

NETWORKING<br />

The event offers the ideal platform<br />

to extend your network. Major<br />

players in the industry will be<br />

exhibiting at the trade show.<br />

REGISTRATION<br />

Please note that the entire event will be in English. Please find our detailed<br />

conditions of participation, information on arrival and programme as well<br />

as hotel recommendations at<br />

www.future-pet-food-conference.com<br />

PARTNERS & EXHIBITORS<br />

HOSTED BY<br />

www.future-pet-food-conference.com


<strong>PRO</strong>CESSING<br />

Galaxy Texturation Technology<br />

unlocks new Potential in Alternative<br />

Protein Universe<br />

Photo: Clextral<br />

"Creating a great product requires a<br />

360°view of customer expectations<br />

and a deep understanding of how<br />

the product is processed" said Gilles<br />

Maller introducing Galaxy Texturization<br />

Technology, Clextral’s groundbreaking<br />

patented technology for Vegetable<br />

Protein Texturization.<br />

At the "Galaxy Première day", in June,<br />

held in the R&D Center of Clextral France,<br />

we had the honor of demonstrating and<br />

sharing this unique technology with a<br />

select group of clients, who experienced<br />

firsthand the remarkable advancements<br />

Galaxy offers.<br />

Redefining alternative protein<br />

textures<br />

Galaxy sets a new standard by creating<br />

softer, more flexible textures and<br />

producing large whole cut pieces. The<br />

products obtained are equivalent to that<br />

of meat or fish.<br />

This innovative equipment is a gamechanger<br />

for the market, delivering<br />

unmatched product performance.<br />

Transforming protein texture<br />

with innovative technologies<br />

Totally new, this technology combines the<br />

principle of a shearcell fibration process<br />

and the continuous extrusion process.<br />

The protein material is cooked in the<br />

extruder which continuously feeds the<br />

dynamic die. The structure and orientation<br />

of the fibers are different – in particular,<br />

the final structure of the product is due to<br />

the shearing and cooling of the dynamic<br />

die.<br />

The Galaxy Texturing Technology enables<br />

a throughput up to 400 kg per hour.<br />

Exploring the universe of<br />

possibilities of extuded<br />

alternative protein<br />

Continuous technology developed on<br />

the extrusion platforms opens up infinite<br />

possibilities for parameterization and<br />

modularity (temperatures, cooking,<br />

cooling, pressure, shear rate, screw profile<br />

and speed, residence time, etc.). Mastering<br />

this flexibility is key to product innovation<br />

and creation of new texture.<br />

Pioneering innovation and<br />

elevating the standard of<br />

alternative protein products<br />

Clextral is the pioneer and expert, since<br />

the 80’s, in the texturization and fibration<br />

of vegetable proteins by extrusion. With<br />

more than 35 years of experience in plantbased<br />

proteins, it offers its customers<br />

a flexible technology to create ever<br />

more realistic and tasty products while<br />

maintaining the highest nutritional<br />

profile. Its process team has developed<br />

proven recipes using soy and peas, and<br />

continues to explore the texturization<br />

of protein-rich raw materials, including<br />

a wide variety of pulses and even insect<br />

proteins.<br />

Thus, 50 years after the “big bang” of twinscrew<br />

extrusion in the food industry, the<br />

“new textural space” opened by Galaxy<br />

Technology brings new opportunities<br />

for the production and consumption of<br />

alternative proteins.<br />

Technology & Marketing<br />

For more information<br />

www.clextral.com<br />

Issue 3 <strong>2024</strong><br />

21


<strong>PRO</strong>CESSING<br />

Schenck Process FPM is becoming<br />

Coperion<br />

About Coperion<br />

Coperion (www.coperion.com) is a<br />

global industry and technology leader<br />

in compounding and extrusion systems,<br />

sorting, size reduction and washing<br />

systems, feeding systems, bulk material<br />

handling and services. Coperion<br />

develops, produces, and services plants,<br />

machinery, and components for the<br />

plastics and plastics recycling industry<br />

as well as the chemical, batteries, food,<br />

pharmaceutical and minerals industries.<br />

Coperion employs more than 5,000<br />

people in its three divisions, Polymer,<br />

Food, Health & Nutrition, and Aftermarket<br />

Sales & Service, and in its over 50 sales<br />

and service companies worldwide.<br />

Coperion is an Operating Company<br />

of Hillenbrand (NYSE: HI), a global<br />

industrial company that provides highlyengineered,<br />

mission-critical processing<br />

equipment and solutions to customers<br />

serving a wide variety of industries<br />

around the world. To learn more, visit<br />

www.Hillenbrand.com.<br />

About Schenck Process<br />

Schenck Process Food and Performance<br />

Materials (FPM) – a brand of Coperion<br />

which is part of Hillenbrand Inc.,<br />

engineers cutting-edge technologies<br />

and solutions across the bulk material<br />

handling spectrum. Our teams deliver<br />

complete solutions for your real-world<br />

needs, based on deep process and<br />

engineering expertise. We specialize<br />

in precision solutions for pneumatic<br />

conveying, milling, dust collection,<br />

sifting, weighing, and feeding. Schenck<br />

Process FPM and Coperion boast a<br />

streamlined business model which<br />

enables us to deliver high-performing<br />

systems for customers in every corner<br />

of the world, supported by an extensive<br />

collection of services. . coperion.com/fpm<br />

Following its September 2023 acquisition<br />

by Hillenbrand (NYSE: HI), Schenck<br />

Process Food and Performance Materials<br />

(FPM) is transitioning its name and<br />

brand to Coperion. The full legal change<br />

to Coperion has been completed since<br />

August 1, <strong>2024</strong>.<br />

Coperion is an operating company of<br />

Hillenbrand with 140 years’ experience<br />

in some of the world’s most critical<br />

processing industries. Schenck Process<br />

FPM has contributed an integral part to<br />

its divisions, which support processing<br />

solutions for manufacturing in polymers/<br />

performance materials, food, health &<br />

nutrition and aftermarket sales & services.<br />

Schenck Process FPM expertise, team<br />

members, manufacturing sites, test and<br />

innovation centers, and technologies<br />

remain in place. This includes flagship<br />

brands such as RBS, Stock, Baker Perkins,<br />

Kemutec and Mucon. Customers<br />

can experience a seamless transition<br />

bolstered by more resources and broader<br />

technology capabilities available through<br />

Coperion.<br />

“The acquisition of Schenck Process FPM<br />

in 2023 has been an essential step for the<br />

development of Coperion toward a more<br />

diversified company and an expanded<br />

footprint. With the transition of the FPM<br />

brand name under Coperion, we take<br />

the next step in our journey,” said Ulrich<br />

Bartel, President of Coperion.<br />

“Aligning more closely with Coperion<br />

reflects a significant opportunity for<br />

us to combine our strengths and offer<br />

customers access to a broader portfolio<br />

of solutions, technologies and services,”<br />

said Matthew Craig, Vice President and<br />

General Manager, Schenck Process FPM.<br />

“This wider range of complementary<br />

technologies and increased scale makes<br />

us even more capable of delivering value.”<br />

The evolution to the Coperion<br />

name and brand begins with the<br />

schenckprocessfpm.com digital domain<br />

shifting to coperion.com. The company’s<br />

website and emails, including those from<br />

technology brands such as Baker Perkins,<br />

will change.<br />

Technology & Marketing<br />

For more information<br />

www.coperion.com<br />

Photos: Coperion<br />

22<br />

Technology & Marketing


BAKE<br />

DRY & COOK & BAKE SOLUTIONS<br />

HEALTHIER TREATS<br />

H A P P<br />

I E R<br />

P E T S<br />

· New All-in-One technology:<br />

Dehydrating, cooking and baking<br />

by forced convection<br />

· Acceleration of Innovation:<br />

Allows to develop new foods<br />

and treats for pets<br />

· Great Versatility:<br />

Possibility to dry & cook & bake<br />

any type of product and format<br />

· Process Optimization:<br />

Continuous system, with superior<br />

performance and lower energy consumption<br />

· Full Connectivity 4.0:<br />

Full control of the process<br />

www.metalquimia.com


<strong>PRO</strong>CESSING<br />

Speakers from Science and<br />

Industry at the Future Pet Food<br />

Conference <strong>2024</strong><br />

Handtmann and MULTIVAC provide interdisciplinary platform, November 5-6, Biberach, Germany<br />

Addressing current challenges, identifying promising potential, and translating it into economic processes. The<br />

Future Pet Food Conference <strong>2024</strong> will showcase ways to achieve this in the pet food segment. The processing<br />

and packaging specialists Handtmann and MULTIVAC invite attendees to explore the entire spectrum of pet<br />

food from an interdisciplinary perspective. Science and business experts present the latest market analyses,<br />

successful strategy concepts, and practical implementation support.<br />

Photo: Handtmann<br />

Just how complex the pet food market<br />

is and what dynamics are currently<br />

driving it, is revealed by Kate Vlietstra<br />

from Mintel in her analytical presentation<br />

“Feeding the future: Exploring emerging<br />

trends in pet food” and Javier Munoz<br />

from Euromonitor who presents “Pet<br />

food industry market insights in Western<br />

Europe”. Ulyana Fitsa from Kormotech<br />

talks to conference participants about<br />

creating a successful market strategy<br />

under the most difficult circumstances<br />

and with an inresilient infrastructure in<br />

her presentation “Unbreakable: How a pet<br />

food company from Ukraine entered the<br />

global Top 50”.<br />

Alternative ingredients are currently a<br />

powerful factor for growth in the pet<br />

food market. “Health benefits of insect<br />

based pet food” by Chloe Champion<br />

from Agronutis, “Hydrocolloids – the art<br />

of mixture” presented by Carolin Bohlke<br />

from Miavit, “Upcycled ingredients with<br />

functional, nutritional and health benefits”<br />

24<br />

Technology & Marketing


<strong>PRO</strong>CESSING<br />

by Cindy Dekeyser from PB Leiner or<br />

“FeedKind®Pet - alternative proteins of the<br />

future, now!” presented by Herman Sloot<br />

from Calysta take a closer look at different<br />

approaches. Jim Lamancusa from the Pet<br />

Sustainability Coalition then reveals the<br />

latest “Sustainability trends in pet food”.<br />

In “The value of packaging and how to<br />

reduce the carbon footprint over the<br />

entire life cycle”, Bernd Brandt from the<br />

Vienna University of Applied Sciences talks<br />

about sustainable concepts in packaging.<br />

Guest speakers Klaus Deniffel from cohost<br />

Multivac and Matthias Schrägle<br />

from films specialist Südpack present<br />

“Innovations in pet food packaging. Focus<br />

on sustainability and cost efficiency”, and<br />

put the focus on sustainable packaging<br />

solutions from a profitability perspective.<br />

Many hands-on sessions at the conference<br />

allow knowledge transfer into practice, as<br />

innovative products are manufactured<br />

using state-of-the-art production<br />

processes. In this context, Carsten Petry<br />

from Bühler AG outlines “Applications and<br />

advantages of extrusion technology for<br />

dry and wet feed production with fresh<br />

meat”.<br />

Learning from key players, developing<br />

interdisciplinary and cross-functional<br />

strategies as well as translating them<br />

into business practice by harmonizing<br />

technical and procedural aspects are<br />

all on the agenda of this industry gettogether,<br />

which is open for registration at<br />

www.future-pet-food-conference.com.<br />

Technology & Marketing<br />

For more information<br />

www.handtman.com<br />

Photo: Alexandra Schunder<br />

Well packaged<br />

with<br />

» Packaging for pet supplies<br />

» custom formats<br />

» fast delivery times<br />

» small print runs possible<br />

» 100% Made in Germany<br />

www.labelprint24.com<br />

info@labelprint24.com<br />

Issue 3 <strong>2024</strong><br />

25


<strong>PRO</strong>CESSING<br />

Facility Hygiene on a New Level<br />

Photos: PHT Group<br />

When it comes to hygiene-sensitive<br />

products such as animal feed, hygiene is<br />

particularly important for the protection<br />

of products and employees. Companies<br />

are asking themselves how cleaning<br />

procedures can be combined with efficient<br />

production processes. PHT has the answer:<br />

with a holistic hygiene concept, cleaning<br />

processes are designed to be as efficient<br />

as possible and are optimally integrated<br />

into operational processes. Facility hygiene<br />

is particularly important in production, as<br />

product safety can only be guaranteed<br />

with a hygienic production facility and<br />

hygienic systems.<br />

Low-pressure foam cleaning for<br />

optimum cleaning results<br />

Low-pressure foam cleaning technology<br />

is best suited for professional cleaning<br />

of business premises in terms of both<br />

efficiency and hygiene. This reliably cleans<br />

systems and rooms with pressurised<br />

water up to 27 bar and foamed chemicals.<br />

The media is controlled and dispensed<br />

by satellites placed in the plant. The<br />

special feature of this system is the NEXT<br />

technology, which allows the user to<br />

use up to 3 chemicals in succession via<br />

one outlet. The modular system makes<br />

the technology ideal for both trade and<br />

industrial operations. Components such as<br />

rinsing, foam and cleaning nozzles allow<br />

further customization to the respective<br />

cleaning steps and ensure comprehensive<br />

hygiene. Professional cleaning significantly<br />

improves the results of swab samples and<br />

audits.<br />

How does the foam cleaning<br />

technology work?<br />

The foam cleaning system is made up of<br />

various components: A main station or<br />

booster unit for pressurised water, satellites<br />

for dispensing water and chemicals and<br />

accessories such as hoses, hose reels and<br />

various nozzle holders. In the system,<br />

pressurised water is forced through a<br />

nozzle. The negative pressure generated<br />

sucks the chemical out of the connected<br />

canister, resulting in a defined mixture of<br />

water and cleaning agent. Compressed air<br />

is supplied to foam up the water-chemical<br />

mixture, which is then applied directly<br />

to the surface to be cleaned by the user<br />

through the cleaning hose. Both acids and<br />

alkalis can be used for low-pressure foam<br />

cleaning.<br />

Advantages of the low-pressure<br />

system<br />

In addition to being extremely userfriendly,<br />

the low-pressure foam cleaning<br />

technology also helps in terms of<br />

efficiency. In times of rising costs, the<br />

short water rinsing times and low power<br />

consumption result in enormous resource<br />

savings. Up to 60% of energy costs can<br />

be saved. The modular design allows<br />

companies to customise the system to<br />

suit their local requirements and thus<br />

maximise the efficiency of their cleaning<br />

processes. In order to compensate for the<br />

current lack of personnel, the large-area<br />

foam cleaning reduces the amount of work<br />

for the operator and thus saves valuable<br />

working time.<br />

Partner for Personnel and<br />

Facility hygiene<br />

Pressure from consumers is increasing for<br />

more transparency on the market, which is<br />

why companies must act in order to survive<br />

26<br />

Technology & Marketing


<strong>PRO</strong>CESSING<br />

on the market in the long term. The area<br />

of hygiene offers a great deal of potential<br />

for optimisation and savings. PHT, based<br />

in Germany, Austria, South Africa and<br />

Dubai has been supporting companies<br />

for over 25 years in making their cleaning<br />

processes as efficient and resource-saving<br />

as possible.<br />

Technology & Marketing<br />

For more information<br />

www.pht.group<br />

Clextral twin-screw extrusion<br />

technology is at the forefront of<br />

innovation in the pet food and<br />

treats industry.<br />

Flexibility<br />

& Efficiency<br />

Premium Kibbles<br />

& Pet Treats<br />

New Raw<br />

Materials<br />

Your Clextral production line offers<br />

a wide range of raw materials<br />

(including highly innovative new<br />

ones such as plant-based proteins<br />

and insect flours), ancillary<br />

equipment that empowers your<br />

production, and technical experts<br />

dedicated to your success.<br />

Learn more<br />

www.clextral.com<br />

Issue 3 <strong>2024</strong><br />

27


<strong>PRO</strong>CESSING<br />

Automation Solutions for<br />

Petfood Processing and<br />

Packaging<br />

Versatile petfood production with automated overall solutions<br />

Handtmann offers integrative solutions for petfood production<br />

from product preparation and processing all the way through<br />

to packaging. All process solutions are modular and flexible<br />

to configure from fully automated solutions for formed<br />

products and sausages up to dosed products. These modern<br />

processing methods are supported by a large number of smart<br />

digital solutions (HDS) that have been developed in-house by<br />

Handtmann and specifically adapted to these processes. The<br />

reliable synchronisation of multiple integrated processing steps<br />

is ensured by the monitor control in Handtmann vacuum fillers.<br />

It controls, monitors and links complex systems. Cross-process<br />

automation is thus made possible, from product preparation with<br />

mixing and emulsifying to processing with portioning, dosing,<br />

forming or co-extrusion to a wide range of product handling<br />

options such as collating, gripping, feeding and depositing the<br />

products into the respective packaging solution. Handtmann<br />

solutions therefore guarantee absolute process reliability in<br />

combination with packaging machines, such as thermo-forming<br />

machines or tray sealers. The integration of the WS 910 weighing<br />

system advanced edition provides additional process monitoring<br />

and control of complex lines. It assumes the checking, monitoring<br />

and weight control of production as well as the ejection of overand<br />

underweight portions after processing. It significantly<br />

reduces give-away and rework, resulting in savings in packaging,<br />

resources and handling.<br />

Exemplary solutions are: a fully automatic sausage production<br />

line from filling to collating and depositing the sausages into<br />

trays, including weighing system and the digital HLC Handtmann<br />

Line Control. A fully automated, accurate-to-gram dosing<br />

process including packaging solution on the basis of the DS<br />

552 depositing system with up to 24 lanes. Formed products<br />

including portioning and forming process and transfer with<br />

depositing into trays on a line solution featuring the FS 525<br />

28<br />

Technology & Marketing


<strong>PRO</strong>CESSING<br />

Photos: Handtmann<br />

forming system. All production solutions can be interlinked via<br />

the HCU, the Handtmann 4.0 solution or other digital solutions<br />

for a smart petfood production.<br />

For more information<br />

www.handtmann.de/en/petfood<br />

The recipe for success?<br />

Hygiene with concept!<br />

Ingredients for more hygiene and efficiency:<br />

Foam cleaning for facility hygiene<br />

PHT Low-pressure Foam cleaning<br />

Find the recipe for your optimal hygiene:<br />

Tel.: +49 (0) 80 41-799 24-0 | info.des@pht.group | www.pht.group<br />

Issue 3 <strong>2024</strong><br />

29


PACKAGING<br />

Taming the Environmental Pawprint<br />

of Pet Food Packaging<br />

with Paperboard<br />

by Chuck Tarlton, Director, Americas Consumer Innovation, Graphic Packaging<br />

International<br />

Photos: Graphic Packaging<br />

Our pets are more than just animals;<br />

they're cherished members of our families.<br />

We shower them with love, treats, and<br />

endless cuddles. Yet, amidst the joy of pet<br />

ownership, a concerning truth emerges:<br />

our furry friends are leaving a substantial<br />

pawprint on the planet. Plastic is the<br />

most widely used material for pet food<br />

packaging, constituting 40.8% of the<br />

market1. This translates to an alarming<br />

300 million pounds of plastic waste<br />

generated annually in the U.S. alone2.<br />

Despite widespread recycling efforts, the<br />

sobering reality is that only 9% of plastics<br />

ever get recycled globally3. Consequently,<br />

the majority of pet food packaging ends<br />

up in landfills, a disheartening fate for a<br />

product with such a short lifecycle.<br />

Beyond Plastic: Packaging with<br />

a Pawsitive Impact<br />

Plastic's lightweight nature and barrier<br />

properties make it an appealing choice<br />

for pet food packaging. However, the<br />

time is right to explore more sustainable<br />

alternatives. Paperboard offers an<br />

effective and flexible solution, providing<br />

options for both primary and secondary<br />

packaging formats. By shifting towards<br />

paperboard, pet food producers can<br />

play a role in adopting a more circular<br />

economy. This means reducing waste,<br />

conserving resources, and creating a<br />

healthier planet for humans and pets.<br />

Navigating an Evolving Market<br />

Consumers are increasingly vocal<br />

about their desire for sustainable<br />

packaging options, and pet owners<br />

are no exception. Studies have shown<br />

that a majority of consumers⁴ consider<br />

paperboard packaging to be the more<br />

environmentally responsible choice<br />

and Euromonitor data indicates that pet<br />

owners are more likely to choose products<br />

with refillable, recyclable, biodegradable,<br />

or compostable packaging than nonpet<br />

owners⁵. This trend is driven in part<br />

by Millennials, the largest demographic<br />

of pet owners, who are also more likely<br />

to be concerned about<br />

environmental issues⁶.<br />

In response to this<br />

growing demand for<br />

more environmentally<br />

responsible packaging,<br />

pet food brands are<br />

taking action. Leading<br />

industry players like Mars<br />

Petcare have removed<br />

plastic shrink film from<br />

their can multipacks in<br />

some markets⁷, replacing<br />

it with a paperboard<br />

solution. Similarly, the<br />

Nestlé-owned Purina<br />

brand has committed<br />

to ensuring all of its<br />

packaging is reusable or<br />

recyclable by 2025⁸. As<br />

part of this commitment,<br />

Chuck Tarlton, Director, Americal Consumer<br />

Innovation, Graphic Packaging International<br />

it says it will look to reduce the amount<br />

of plastic it uses in packaging wherever<br />

possible.<br />

This desire amongst pet owners for<br />

packaging that is perceived to be more<br />

sustainable mirrors the attitudes of<br />

consumers across most other sectors⁹,<br />

part of a broader trend in which the<br />

line between pet products and human<br />

products is becoming increasingly<br />

blurred.<br />

The surge in pet ownership during the<br />

pandemic, particularly among Millennials<br />

with significant buying power, has fueled<br />

demand for premium pet care products,<br />

including those with sustainable<br />

packaging.<br />

This wave of "pet humanization" is<br />

driving a significant increase in pet care<br />

spending, with the market expected to<br />

reach nearly $500 billion by 203010. Pet<br />

food companies that can adapt to meet<br />

consumer demands for premiumization<br />

and sustainable packaging are wellpositioned<br />

to capitalize on this growing<br />

market.<br />

Diversity is a Strength<br />

While many pet food trends are universal,<br />

regional differences exist in consumer<br />

preferences. Urban areas with higher<br />

population densities may favor smaller<br />

pack formats due to limited storage<br />

space. Rural areas that have higher dog<br />

30<br />

Technology & Marketing


PACKAGING<br />

ownership may prefer larger packs of<br />

food, which may require innovative<br />

opening and reclosure features to keep<br />

the contents fresh.<br />

Shopping habits also vary, with 63% of<br />

urban pet owners favoring eCommerce,<br />

compared to just 32 percent of rural pet<br />

owners11. This highlights the need for<br />

packaging that caters to both online and<br />

physical store purchases.<br />

Successful brands will embrace a<br />

diversified packaging portfolio. It's not<br />

a "one-size-fits-all" situation; versatility<br />

reigns supreme. This allows brands to<br />

cater to urban dwellers seeking spacesaving<br />

convenience and rural consumers<br />

requiring larger, resealable options.<br />

The Power of Paperboard<br />

Paperboard emerges as a clear answer<br />

for pet food companies seeking to meet<br />

evolving consumer demands. This mature<br />

and market-proven material delivers on<br />

three key fronts: reducing plastic use,<br />

catering to premiumization trends, and<br />

offering a diverse range of structural<br />

design possibilities.<br />

Versatility for Every Need: Paperboard's<br />

adaptability allows for innovative<br />

aesthetic and structural designs allowing<br />

brands to adopt a variety of formats.<br />

Bag-in-box solutions like IntegraFlute,<br />

paperboard canisters such as Boardio,<br />

and a wide range of clips, wraps, and<br />

cartons for multipacks are available, ideal<br />

for catering to diverse consumer needs<br />

and preferences. EnviroClip is one such<br />

clip solution that has the flexibility to<br />

accommodate cans, and PET and glass<br />

jars and bottles, and is available with a<br />

range of integrated machinery solutions.<br />

Premiumization Made Easy: Highquality<br />

printing and premiumization<br />

techniques like metallization, embossing,<br />

and tactile varnishing elevate the sensory<br />

experience, appealing to pet owners who<br />

increasingly see their furry companions as<br />

part of the family. Convenient structural<br />

design features like tear-away strips<br />

and panels for opening and dispensing,<br />

integrated handles for easy carrying and<br />

handling, and pour and reclose features<br />

all add to the consumer experience.<br />

Standing Out on the Shelf: Paperboard's<br />

superior printing capabilities and<br />

structural design flexibility create<br />

packaging that maximizes<br />

billboarding space for eyecatching<br />

graphics and<br />

messaging. This enhances<br />

the brand presence in both<br />

physical and online retail<br />

environments.<br />

Consumer-Preferred<br />

Sustainability: Paperboard<br />

is demonstrably more<br />

appealing to consumers<br />

compared to plastic across<br />

many applications12.<br />

Consumers recognize<br />

its recyclability and<br />

associate it with a reduced<br />

environmental impact.<br />

Butcher's Pet Care: A Real-<br />

World Example<br />

Our partnership with Butcher's Pet Care<br />

exemplifies paperboard's power. We<br />

replaced plastic shrink wrap on their<br />

canned dog food with a paperboard<br />

alternative, ensuring both stronger<br />

consumer appeal and robust product<br />

protection throughout the supply chain13.<br />

This solution not only improved available<br />

billboard space on the packaging but also<br />

incorporated product viewing windows,<br />

strengthening brand messaging.<br />

Importantly, the transition diverted 564<br />

tons of plastic waste from the supply<br />

chain over four years, replacing it with<br />

a recyclable alternative made from<br />

renewable resources.<br />

Sustainable Solutions, Happy<br />

Consumers<br />

A global leader in paperboard consumer<br />

packaging like Graphic Packaging can<br />

help pet food brands and producers<br />

reduce their reliance on plastic and<br />

progress their sustainability goals,<br />

benefiting consumers, retailers, and<br />

the plant, and enabling pet owners to<br />

feed their furry friends with a clearer<br />

conscience.<br />

Technology & Marketing<br />

References<br />

1https://globalpetindustry.com/article/<br />

sustainability-plastics-pet-productsrethinking-its-use<br />

2https://thekindpet.com/blogs/blog/<br />

sustainable-pet-food-packaging<br />

3https://www.epa.gov/facts-and-figuresabout-materials-waste-and-recycling/<br />

plastics-material-specific-data<br />

⁴Isobar Attitude and Usage Tracking. Paper<br />

and Packaging Board. June 2022<br />

⁵https://www.euromonitor.com/article/<br />

sustainable-packaging-in-pet-care<br />

⁶https://www.forbes.com/advisor/petinsurance/pet-ownership-statistics/<br />

⁷https://gbr.mars.com/news-and-stories/<br />

articles/mars-petcare-uk-set-remove-180-<br />

tonnes-of-plastic-multipacks-of-pet-food<br />

⁸https://www.purina.co.uk/your-questionsmatter/sustainability/plastic<br />

⁹https://www.mckinsey.com/industries/<br />

consumer-packaged-goods/our-insights/<br />

consumers-care-about-sustainability-andback-it-up-with-their-wallets<br />

10https://www.bloomberg.com/company/<br />

press/global-pet-industry-to-grow-to-500-<br />

billion-by-2030-bloomberg-intelligencefinds/<br />

11https://www.pdsa.org.uk/what-wedo/pdsa-animal-wellbeing-report/pawreport-2022/pet-populations-across-the-uk<br />

12https://twosides.info/UK/trend-tracker-<br />

2023-consumers-prefer-paper-packaging<br />

13https://www.graphicpkg.com/resources/<br />

butchers-pet-care-eliminates-plastic-wasteby-switching-to-recyclable-paperboardmultipack-packaging/<br />

For more information<br />

www.graphicpkg.com<br />

Issue 3 <strong>2024</strong><br />

31


PACKAGING<br />

New Pet Food Labelling<br />

Guidelines: How to Comply with<br />

Future Regulations<br />

By Miriam Krechlok, Segment Marketing Manager, Mettler-Toledo Product Inspection<br />

CIV V15 RoundLine, can-code-inspection<br />

The pet food market is booming, valued<br />

at $120.87 billion in 2023 and projected<br />

to reach $193.65 billion by 20321. With<br />

this growth, regulatory compliance<br />

has become more and more crucial for<br />

manufacturers. Recent pet food recalls<br />

have highlighted the importance of<br />

stringent safety measures. According to<br />

US Food and Drug Administration (FDA)<br />

records, there were 16 pet food-related<br />

recalls in 2023, involving various products<br />

across multiple brand2. It is these types<br />

of statistics that underscore the need<br />

for manufacturers to stay updated with<br />

regulatory changes for the utmost in<br />

product safety and integrity. This article<br />

explores the latest trends and changes in<br />

pet food labelling regulations and how to<br />

comply with them.<br />

1. US & Canada – All Pet Food<br />

The FDA regulates pet food labelling<br />

at two levels, requiring proper product<br />

identification, net quantity statement,<br />

name and place of business and a complete<br />

list of ingredients by weight3.Additionally,<br />

the FDA Food Safety Modernization Act<br />

(FSMA) of 2011 mandates that all animal<br />

food facilities create and implement a food<br />

safety plan to prevent contamination⁴.<br />

Major Labelling Changes<br />

Approved by the FDA and<br />

AAFCO in 2023<br />

In 2015, the Association of American Feed<br />

Control Officials (AAFCO) began the Pet<br />

Food Label Modernization (PFLM) project<br />

to update the model regulations for pet<br />

food labelling. Approved in September<br />

2023, the goal is to provide transparent,<br />

easy-to-understand labelling information<br />

in a format familiar to consumers. This<br />

meticulous process included multiple<br />

rounds of consumer research, workgroups<br />

with regulators and pet food industry<br />

advisors and open feedback during a<br />

public comment period.<br />

Key changes introduced<br />

include:<br />

• Nutrition Facts Box: Resembling<br />

human-food labelling, it includes a<br />

nutritional adequacy statement.<br />

• Intended Use Statement: Required<br />

on the front display panel to identify<br />

the intended life stage and purpose.<br />

• Ingredient Statement: Clarifies the<br />

use of parentheticals and common<br />

names for vitamins.<br />

• Handling and Storage Instructions:<br />

Updated and standardized, with<br />

optional icons for consistency.<br />

Each state has its rulemaking process<br />

for adopting these regulations. AAFCO<br />

recommends a six-year transition period<br />

for manufacturers to incorporate the new<br />

labelling and packaging requirements<br />

fully. Pet owners will see some changes<br />

before then, but all packaging should<br />

be consistent by the end of the six-year<br />

period in 2029.<br />

2. EU – Organic Pet Food<br />

The EU's new regulation (Regulation<br />

(EU) No. 2023/2419) for organic pet<br />

food, effective from May <strong>2024</strong>, mandates<br />

that products containing less than 95%<br />

organic agricultural ingredients cannot be<br />

marketed as organic or display the organic<br />

logo. This regulation helps achieve high<br />

standards in organic labelling and clarity<br />

for consumers.<br />

Miriam Krechlok, Segment Marketing Manager,<br />

Mettler-Toledo Poduct Inspection<br />

How Vision Inspection<br />

Technologies Can Help with<br />

Compliance<br />

With the knowledge of what regulations<br />

are coming up, how can pet food<br />

manufacturers future proof their<br />

production lines now? Vision inspection<br />

technologies play a crucial role in this.<br />

These technologies verify data on pet<br />

food labels, offering compliance with<br />

regulatory standards. Unlike human<br />

inspectors, vision systems never blink<br />

or tire, detecting all the defects they are<br />

programmed to capture.<br />

These technologies offer several key<br />

benefits. Label verification compares<br />

production-line packaging against a<br />

pre-programed master image, rejecting<br />

non-matching products. They can verify<br />

that certain product attributes fit in predetermined<br />

parameters, such as cap<br />

or label placement and reject out-oftolerance<br />

products. Additionally, they can<br />

confirm that items in a case or package<br />

are as specified and reject them if they do<br />

not meet the specifications.<br />

Other Technologies That Play<br />

Their Part<br />

There are other technologies worth<br />

considering for manufacturers looking<br />

to future-proof their pet food production<br />

lines. These include precision weighing,<br />

where checkweighing helps products to<br />

meet net quantity statements. Physical<br />

32<br />

Technology & Marketing


PACKAGING<br />

xxx<br />

MT VI V15 Mood copy<br />

contaminant detection solutions, such as<br />

metal detection and x-ray inspection can<br />

be used to identify and remove foreign<br />

bodies that may otherwise be missed.<br />

Combination technologies integrate<br />

vision inspection, checkweighing and<br />

physical contaminant detection into one<br />

machine, saving space and streamlining<br />

operations. Furthermore, data<br />

management software, like ProdX from<br />

Mettler-Toledo, securely and accurately<br />

captures and records inspection<br />

information, giving easy access to<br />

production data, which is essential for<br />

regulatory compliance and maintaining<br />

consumer trust.<br />

Conclusion<br />

The nature of pet food is changing, but<br />

its importance to consumers is not.<br />

Manufacturers must adopt advanced<br />

technologies, such as vision inspection<br />

to achieve compliance, enhance<br />

product safety and maintain consumer<br />

confidence.<br />

Technology & Marketing<br />

For more information<br />

www.mt.com/pipetfoodeguide1<br />

Photos: Mettler-Toledo<br />

References<br />

1https://www.fortunebusinessinsights.com/industry-reports/pet-food-market-100554<br />

2https://www.newsweek.com/pets-food-recall-dogs-cats-fda-1902717<br />

3https://www.fda.gov/animal-veterinary/animal-food-feeds/pet-food<br />

⁴https://www.fda.gov/animal-veterinary/animal-health-literacy/fdas-regulation-pet-food<br />

A+F @FACHPACK<br />

September 24 - 26, <strong>2024</strong> Nuremberg<br />

We look forward to your visit<br />

Hall 7A<br />

Booth 518<br />

af-gmbh.de Issue 3 <strong>2024</strong>| eol.group<br />

33


GET TO MARKET<br />

SMARTER AND GET<br />

TO MARKET FASTER!<br />

Download our brochure


PACKAGING<br />

From Two to Four Production Lines<br />

Bremen-based saturn petcare GmbH expands in the USA – Palletizers from Germany help US expansion<br />

by Tobias Wistinghausen, Project Manager, A+F Automation + Fördertechnik GmbH, Johannes Gstettner, Vice President Sales &<br />

Marketing, EOL Packaging Experts<br />

There is an attractive market for pet food,<br />

especially for wet food for dogs and<br />

cats. Clear evidence of this comes from<br />

Bremen-based saturn petcare GmbH<br />

which has doubled its production lines<br />

in the USA from two to four lines. The<br />

palletizing system was brought over<br />

from Germany. Performance, flexibility<br />

and excellent experience gathered in<br />

practice played a decisive role for this<br />

decision.<br />

The global pet food segment has shown<br />

significant growth in recent years.<br />

According to market researchers from<br />

the online platform statista, sales are<br />

likely to reach around 140 billion euro<br />

in <strong>2024</strong>. They even expect the market<br />

to grow by more than five percent per<br />

annum up to 2028.<br />

Drivers of this trend are, among others,<br />

demographic change, the increase in the<br />

number of single-person households<br />

and the significant rise in available<br />

income. The “humanisation of pets“ is<br />

cited as another factor. High-quality<br />

raw materials, natural ingredients and<br />

superfoods are currently very much in<br />

demand for pets as well. And last but not<br />

least, the number of pets simply increased<br />

during the COVID-19 pandemic.<br />

The palletizers work according to the ‘lifting pallet’ principle. They are able to process very high loads<br />

and achieve an output of up to 280 layers per hour.<br />

Since 2021 practically the same<br />

plant operating in Bremen<br />

saturn petcare GmbH, which is part of<br />

the Heristo Group, is a company that<br />

is extremely successful in this field on<br />

an international scale. Its production<br />

facility at the company’s headquarters<br />

in Bremen was built in 1991. From then<br />

on, they have been producing wet food<br />

for dogs and cats for retail trade on stateof-the-art<br />

production lines at this site.<br />

Customers are mostly food chains that<br />

sell saturn products as their own brands.<br />

The production facility is IFS-certified and<br />

therefore meets the highest standards<br />

in terms of quality and product safety.<br />

The order comprised the necessary conveyors including spiral<br />

conveyors, the integration of the two palletizers, automation and<br />

clarification of the interfaces as well as commissioning including<br />

operator training.<br />

Maximum flexibility: the palletizers either handle two products<br />

in parallel or each the same product, or only one of the two is in<br />

operation.<br />

Issue 3 <strong>2024</strong><br />

35


PACKAGING<br />

Tobias Wistinghausen,<br />

Projekt Manager,<br />

A+F Automation +<br />

Fördertechnik GmbH<br />

Johannes Gstettner<br />

Vice President Sales &<br />

Marketing,,<br />

EOL Packaging Experts<br />

With documented success: The Stiftung<br />

Warentest foundation took a close look at<br />

cat food in 2020. The result: six of the best<br />

8 products came from saturn petcare, in<br />

<strong>2024</strong> even 4 out of 5.<br />

Besides its works in Germany, saturn<br />

petcare has production sites in the<br />

Netherlands and, since 2021, also in the<br />

United States, which is currently the<br />

strongest-selling market worldwide.<br />

Within the framework of this expansion, a<br />

state-of-the-art production plant for wet<br />

food was realized at the site in Terre Haute<br />

in the federal state of Indiana, which was<br />

upgraded from two to four production<br />

lines in 2023. The plan was to replicate<br />

the systems one-to-one. This was also<br />

implemented – with the exception of<br />

the two palletisers. Harald Knaup, project<br />

manager at saturn petcare in Bremen,<br />

Germany, looks back: “The reason for<br />

this decision was the concept of the<br />

palletising system, the design structure,<br />

the additional add-ons such as Condition<br />

Monitoring, layer pattern generator or<br />

the maintenance manager, the attractive<br />

price-performance ratio and, last but not<br />

least, the good experience we have had<br />

with the practically identical plant here in<br />

Photos: EOL & A+F<br />

Bremen since 2021.“ According to Knaup,<br />

another plus point was the layer pad<br />

inserter, which can be loaded with new<br />

material without the palletiser stopping.<br />

Conversion “at the press of a<br />

button”<br />

Both the palletiser in Bremen and the<br />

two in the USA operate according to the<br />

“lifting pallet” principle. They are able<br />

to process very high loads and reach<br />

an output of up to 280 layers per hour.<br />

Due to the extensive use of servomotors<br />

and the omission of pneumatics, the<br />

machines carry out the palletising work<br />

in a highly energy efficient manner. With<br />

the “layer pattern generator” they are also<br />

highly flexible, as in this case the desired<br />

layer patterns are stored. All it takes is a<br />

“push of a button” to change them. The<br />

tool also supports the optimisation or<br />

design of a layer pattern.<br />

Understandably, when comparing<br />

Bremen and the United States, some<br />

country-specific modifications were<br />

needed. For example, the US standards<br />

had to be verified and the operating<br />

language and pallet format had to be<br />

adapted. The 120-volt power supply in<br />

the US is also different. For this purpose, a<br />

corresponding transformer was installed<br />

in Germany in order to be able to test<br />

the electrical system and the control<br />

in advance. And talking about control:<br />

“For America, it was unusual that we had<br />

installed the Siemens S7 controller. This<br />

was an issue to begin with, but now they<br />

are extremely satisfied”, Knaup adds.<br />

All in all, eight 40-foot<br />

containers shipped<br />

The physical transport was another<br />

factor: the plant was split into as large<br />

parts as possible and stored in eight 40ft<br />

containers. The final container was loaded<br />

on a ship for New York on 22.08.2023.<br />

From there it was transported over 1,000<br />

km on heavy-duty trucks to Terre Haute,<br />

where assembly began on 16.09.2023.<br />

The construction site was managed by<br />

a supervisor for mechanics, a supervisor<br />

for electrics and a commissioner. These<br />

were supported by five mechanics and<br />

three electricians from saturn petcare. In<br />

future, the plant will be looked after by<br />

the US company Standard-Knapp and<br />

from Germany via the internet. “A clear<br />

signal underscoring the international<br />

competence and expertise of the EOL<br />

Group”, Knaup emphasizes.<br />

Modern communication as an<br />

important tool<br />

In concrete terms, the order comprised<br />

the required conveyor systems including<br />

spiral conveyors, the integration of the<br />

two palletisers, the automation and<br />

clarification of the interfaces as well as<br />

the commissioning including operator<br />

training. This complete package was<br />

executed on a turnkey basis. Modern,<br />

state-of-the-art communication and<br />

construction site management with<br />

LOP 4.0 were essential tools in this<br />

transatlantic collaboration project.<br />

LOP 4.0 is a cloud-based system to which<br />

all parties involved in the project have<br />

access. This digital platform maps the<br />

project status with the highest possible<br />

transparency during the construction<br />

site phase, from the delivery right<br />

up to commissioning. LOP 4.0 is<br />

furthermore an open communication<br />

and documentation platform. Each<br />

project partner can, for example, upload<br />

photos or videos, propose next steps for<br />

discussion or prioritise individual items.<br />

This makes sure that the presentation of<br />

the status of all project modules is always<br />

up-to-date and clearly understandable.<br />

Any interactions with the next steps can<br />

thus be seen immediately. This reduces<br />

conflict and coordination losses and<br />

leads to a high level of planning ability.<br />

“A truly harmonious and<br />

focused collaboration“<br />

Acceptance took place on 31.10.2023. “It<br />

was a truly harmonious and well-focused<br />

36<br />

Technology & Marketing


PACKAGING<br />

collaboration”, saturn petcare sums up.<br />

During the everyday production the two<br />

palletisers now each pick up two carton<br />

formats from the upstream filling and<br />

packing systems, in which different types<br />

of pet food are packaged. In the infeed<br />

area of the palletisers the infed cartons<br />

are turned and positioned according to<br />

the desired layer formation. This creates<br />

layer patterns that are individually<br />

adaptable by the customer. The pallets<br />

stacked in the palletiser are then<br />

conveyed to the discharge point via the<br />

pallet conveyor and from there they are<br />

conveyed to the warehouse. The pallets,<br />

in turn, are automatically fed in via a<br />

magazine. The two palletisers run both<br />

products in parallel or the same product,<br />

or just one of the two is in operation. The<br />

palletisers therefore not only boast high<br />

performance and reliability, they are also<br />

very flexible in use, and that means a<br />

really reassuring outlook considering the<br />

forecast growth scenarios.<br />

Technology & Marketing<br />

Installed add-ons and their function:<br />

Condition Monitoring:<br />

Statistics, error recording and plant analysis<br />

Maintenance Manager:<br />

Supports proactive maintenance<br />

Layer pattern generator:<br />

For easy preparation of new layer patterns<br />

Remote maintenance:<br />

Enables remote maintenance from Germany<br />

For more information<br />

https://www.eol.group/en/<br />

https://www.af-gmbh.de/en/<br />

Issue 3 <strong>2024</strong><br />

37


India International<br />

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For More Information Contact<br />

+91-7827892179 | +91-8287768466 | info@iiptf.in | www.iiptf.in


PACKAGING<br />

FACHPACK <strong>2024</strong>: Trailblazer and<br />

Driving Force for the Industry<br />

FACHPACK is set to be the key gathering<br />

in Europe this year for the packaging<br />

industry and its users. When it takes place<br />

in Nuremberg from 24 to 26 September,<br />

the long-standing trade fair will once again<br />

provide a compact yet comprehensive<br />

insight into all relevant issues in the<br />

packaging industry, in keeping with its<br />

theme “Transition in Packaging”. In 11<br />

exhibition halls, around 1,400 exhibitors<br />

will showcase innovative packaging<br />

solutions for industrial and consumer<br />

goods from a wide range of segments.<br />

The most pressing and simultaneously<br />

most interesting topic for the industry is<br />

the EU Packaging and Packaging Waste<br />

Directive (PPWR) that was adopted at<br />

the end of April. Here too, FACHPACK<br />

will provide answers to questions about<br />

issues like recyclability, reusability and the<br />

use of recycled materials.<br />

Exhibitors will be presenting the latest<br />

technologies and packaging solutions<br />

of day-to-day relevance for numerous<br />

sectors like food, luxury foods and<br />

beverages, pharmaceuticals, chemicals,<br />

healthcare, non-food, pet food and other<br />

consumer goods.<br />

At FACHPACK, there is therefore a clear<br />

focus on sustainability and the future<br />

viability of the sector, not just at the<br />

exhibition stands but also in the diverse<br />

supporting programme with interesting<br />

presentations and discussions in the<br />

PACKBOX, INNOVATIONBOX and SOLPACK<br />

(powered by pacoon) forums, inspiring<br />

special shows and awards ceremonies.<br />

The topics covered include the circular<br />

economy, managing the PPWR<br />

requirements, brands and consumer<br />

behaviors, automation and AI, man and<br />

machine, alternative packaging solutions,<br />

new fiber raw materials, and innovations<br />

and technological developments.<br />

Scientific projects and potential solutions<br />

for various industry issues will also be<br />

explored. The programme offers a wealth<br />

of topics that no packaging professional<br />

can afford to miss out on.<br />

Technology & Marketing<br />

For more information<br />

www.fachpack.de/en<br />

ARE YOU READY TO BET<br />

THAT OUR CARTONING<br />

MACHINES RUN<br />

FASTER THAN YOUR PET?<br />

Cama Group is a leading supplier of advanced secondary packaging systems in the pet food, continuously investing in innovative<br />

solutions. www.camagroup.com - sales@♥camagroup.com<br />

VISIT US AT:<br />

PACK EXPO INT. - USA - Chicago<br />

03 - 06 November<br />

Booth N-5152<br />

Issue 3 <strong>2024</strong><br />

ALL4PACK - France - Paris<br />

04 - 07 November<br />

Booth Hall 5 - F41<br />

GULFOOD MANUFACTURING - UAE - Dubai<br />

05 - 07 November<br />

Booth Hall 2 - S2/B3<br />

39


MARKETING<br />

Britain’s Love for Animals drives<br />

Growth in Pet Services<br />

Photos: Kammac<br />

Wavertree Ecommerce<br />

Kammac, a leading UK logistics and<br />

supply chain provider, is capitalising on<br />

Britain's flourishing pet industry with<br />

new contracts that promise increased<br />

cross-promotional opportunities,<br />

efficiency savings, and enhanced service<br />

delivery for clients.<br />

Perky Tails, a UK-based manufacturer<br />

of dog toys and accessories is one such<br />

business who has chosen to partner with<br />

Kammac. The contract, which began in<br />

May this year, see’s Kammac as Perky Tails’<br />

chosen storage and fulfilment provider,<br />

helping the pet specialist scale its<br />

business and enhance customer service.<br />

“Since partnering with Kammac<br />

just over two months ago, our<br />

operations have been nothing short<br />

of fantastic," said David Primrose,<br />

Director at Perky Tails. "Kammac’s<br />

communication, responsiveness, and<br />

advanced technology solutions have<br />

been instrumental in supporting our<br />

integration with new marketplaces.<br />

They have truly added value to our<br />

operations, and I look forward to further<br />

strengthening our relationship."<br />

The Kammac Wavertree 170 site is<br />

central to its expansion efforts, serving<br />

as a key hub for storing, distributing, and<br />

fulfilling a wide array of pet products.<br />

The company’s headquarters at Kammac<br />

Skelmersdale M58 365 has also become<br />

a crucial location for new clients in the<br />

pet industry, providing a combined<br />

transportation hub and warehouse for all<br />

storage and distribution requirements.<br />

This expansion coincides with<br />

significant growth in the pet<br />

industry, which is currently valued<br />

at £182.7 billion, and experiencing<br />

unprecedented demand. UK dog<br />

owners alone spend £10 billion<br />

annually, while cat owners contribute<br />

£8 billion. Currently, 57% of UK<br />

households own a pet, and major<br />

retailers like Amazon have reported<br />

a 67% increase in pet food sales over<br />

the past two years. These trends<br />

underscore the rising consumer<br />

spending in the pet sector and the<br />

demand for efficient logistics solutions<br />

provided by the likes of Kammac.<br />

40<br />

Technology & Marketing


MARKETING<br />

"With years of experience in the pet<br />

industry, we really understand what pet<br />

brands need. From storing pet foods<br />

to getting them to store and handling<br />

e-commerce orders, we cover all of it<br />

for our clients" said Ged Carabini, Chief<br />

Executive Officer at Kammac.<br />

"As the demand for logistics in the pet<br />

sector keeps growing, we're committed<br />

to providing tailored supply chain<br />

solutions. Our team is dedicated to<br />

offering exceptional service and creative<br />

solutions to meet the changing needs of<br />

our clients in this exciting market."<br />

Technology & Marketing<br />

For more information<br />

www.kammac.com<br />

International Magazine March <strong>2024</strong> ISSN 2628-5851<br />

Technology & Marketing<br />

1/24<br />

Come and see for yourself:<br />

www.harnisch.com<br />

Ingredients: Insect Proteins, Plant Extracts for Pets, Digestive Health, Science in Pet Food<br />

Processing: Heat Pump Drying, Texture Analysis, Rotary Mixing, Butchery Perfection<br />

Packaging: High Technology Packaging, Food Safety, Flexible and Recyclable Films<br />

Marketing: Global Trends in Pet Care, Anuga FoodTec - Pet Food Zone, Interzoo<br />

Perfectly positioned.<br />

The international specialist magazines from Dr. Harnisch Publications<br />

You can now explore our newly designed website, with a<br />

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Alongside the free-to-use digital magazine editions, you will<br />

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www.harnisch.com for all relevant content.<br />

Our publications include:<br />

- Technology & Marketing -<br />

Issue 3 <strong>2024</strong><br />

41


EVENTS<br />

Zoomark 2025: Spotlight on the<br />

Supply Chain<br />

Luisa Bersanetti, Exhibition Manager at Zoomark, reveals some<br />

anticipations of what we can expect from the next show, explaining why it<br />

will be an unmissable event for all the pet industry.<br />

Photos: Zoomark<br />

Bologna, Italy, May 2025: this is the<br />

next unmissable appointment for the<br />

international pet industry. Registration is<br />

still open for the 21st edition of Zoomark,<br />

the international pet food and pet care<br />

trade show. The 2025 event will feature<br />

new sections, covering over 68,000 square<br />

meters of exhibition space, attracting<br />

leading exhibitors and visitors from across<br />

the globe, as Luisa Bersanetti, Exhibition<br />

Manager at Zoomark, explained to Pet<br />

Food Pro.<br />

Zoomark 2025 is already<br />

around the corner. What are<br />

your main goals for this new<br />

edition of the show?<br />

A: 2023 was a record-breaking year, with<br />

over 68,000 square meters of exhibition<br />

space, 1,060 exhibitors from 57 different<br />

countries and an incredible 28,000<br />

visitors. For the next show we are even<br />

more ambitious, and the signs are already<br />

looking good as registrations have been<br />

flying in.<br />

We aim to offer an even more innovative<br />

and rich presence of companies in the<br />

pet industry and stimulate the interest<br />

of the increasingly numerous operators<br />

from all over the world, also thanks to the<br />

new Buyers’ Program, which will bring<br />

together supply and demand through<br />

pre-arranged B2B meetings.<br />

Zoomark 2025 it’s shaping<br />

up to be a remarkable event,<br />

especially with the introduction<br />

of some brand new projects,<br />

as the new Factory Area. Could<br />

you tell us a bit more about<br />

what Factory is and what<br />

inspired its creation?<br />

Factory is a new space specifically designed<br />

to highlight the entire manufacturing<br />

supply chain for the pet industry. We<br />

recognized that there’s a growing demand<br />

for a dedicated platform where suppliers<br />

of raw materials, innovative ingredients,<br />

packaging, logistics, and other essential<br />

services can connect directly with<br />

manufacturers and distributors. The idea<br />

is to create a dynamic environment where<br />

innovation, sustainability, and quality<br />

take center stage, offering companies a<br />

golden opportunity to showcase their<br />

Luisa Bersanetti<br />

latest developments and make significant<br />

business connections.<br />

To answer to the needs and requests<br />

of exhibitors and visitors, interested to<br />

specific categories of products, the new<br />

layout has been designed to optimize visit<br />

times to the new Factory area, facilitated<br />

by a more efficient, fluid and easy-to-read<br />

exhibition itinerary.<br />

You mentioned innovation and<br />

sustainability as key themes<br />

for Factory. How these will be<br />

featured?<br />

Innovation and sustainability are at the<br />

heart of what we’re doing with Factory. For<br />

instance, in the area of raw materials and<br />

ingredients, we’re seeing a shift towards<br />

natural, organic, and sustainable options.<br />

Consumers are more conscious than ever<br />

about what they’re feeding their pets, so<br />

there’s a big push towards healthier, more<br />

nutritious products. We’ll have exhibitors<br />

focusing on alternative solutions like<br />

insect flours and plant proteins, which are<br />

gaining traction as sustainable options in<br />

pet food.<br />

Packaging is another area where<br />

sustainability is critical. We know that pet<br />

owners are increasingly concerned about<br />

the environmental impact of packaging.<br />

That’s why Factory will spotlight the latest<br />

in eco-friendly and smart packaging<br />

solutions. These innovations not only help<br />

preserve product quality but also reduce<br />

waste and meet the new European<br />

regulations on packaging reuse and<br />

recycling.<br />

42<br />

Technology & Marketing


EVENTS<br />

5—7 May 2025<br />

BolognaFiere, Italy<br />

Entrance<br />

Ovest Costituzione<br />

Entrance<br />

Nord<br />

It’s clear that Factory will cover<br />

a wide range of important<br />

topics. Beyond the exhibition<br />

of products and services,<br />

will there be any educational<br />

opportunities for attendees?<br />

Absolutely. Education is a big part of<br />

what we aim to offer at Zoomark 2025,<br />

and Factory will play a key role in this.<br />

Inside this area we will organize seminars,<br />

workshops, and panel discussions that will<br />

allow companies to share their expertise<br />

and insights. These sessions will cover a<br />

range of topics, from the latest trends in<br />

sustainable ingredients to innovations in<br />

logistics and packaging technology. It’s<br />

an opportunity for professionals to learn,<br />

exchange ideas, and stay ahead of the<br />

curve in this rapidly evolving industry.<br />

That sounds incredibly valuable<br />

for attendees. Now, regarding<br />

companies exhibiting at<br />

Factory, who are the main<br />

target exhibitors, and what<br />

can they expect to gain from<br />

participating?<br />

The main targets for Factory are supply<br />

companies for manufacturers and<br />

distributors of pet foods, accessories and<br />

pet care products. This includes companies<br />

supplying raw materials, premixes, semifinished<br />

products, and those specializing<br />

in production and packaging equipment.<br />

We’re also looking at companies that<br />

provide cutting-edge logistics, industrial<br />

services, and distribution solutions. By<br />

exhibiting at Factory, these companies<br />

will gain unparalleled visibility within<br />

the global pet industry. They’ll have the<br />

chance to connect with key decisionmakers<br />

like purchasing managers, quality<br />

managers, R&D experts, and production<br />

engineers. It’s a unique opportunity to<br />

establish or strengthen their presence in a<br />

market that’s not only growing rapidly but<br />

is also incredibly receptive to innovation.<br />

It certainly seems like Factory<br />

will be a must-visit area<br />

for industry professionals.<br />

Finally, what would you say<br />

to companies considering<br />

exhibiting at Factory or<br />

attending Zoomark 2025?<br />

I would say that Zoomark 2025, and<br />

especially the Factory area, is an<br />

unmissable opportunity for anyone in<br />

the pet industry. Whether you’re looking<br />

to showcase your latest innovations,<br />

connect with potential business partners,<br />

or simply stay informed about the latest<br />

trends, this is the place to be. Participating<br />

in Factory could open doors to new<br />

business deals and collaborations that<br />

could drive your company’s growth for<br />

years to come. So, don’t miss out and join<br />

us at Zoomark 2025!<br />

Technology & Marketing<br />

For more information<br />

www.zoomark.it<br />

Issue 2 <strong>2024</strong><br />

43


LAST PAGE<br />

Upcoming Events<br />

October 5-6, <strong>2024</strong><br />

India International Pet Trade Fair<br />

Bombay, India<br />

www.iiptf.com<br />

October 30 - November 1, <strong>2024</strong><br />

petfair SE ASIA<br />

Bangkok, Thailand<br />

www.petfair-sea.com<br />

November 5-6, <strong>2024</strong><br />

Future Pet Food Conference <strong>2024</strong><br />

Biberach, Germany<br />

www.future-pet-food-conference.com<br />

November 13-14, <strong>2024</strong><br />

12th Food Extrusion Seminar<br />

Stuttgart, Germany<br />

www.coperion.com<br />

November 21-23, <strong>2024</strong><br />

Fi Europe Pet Food<br />

Frankfurt, Germany<br />

www.figlobal.com<br />

March 26-28, 2025<br />

Global Pet Expo<br />

Orlando, Florida, USA<br />

www.globalpetexpo.org<br />

May 3-8, 2025<br />

IFFA Frankfurt<br />

Frankfurt, Germany<br />

www.iffa.messefrankfurt.com<br />

May 5-7, 2025<br />

Zoomark<br />

Bologna, Italy<br />

www.zoomark.it<br />

International Magazine November <strong>2024</strong> ISSN 2628-5851<br />

Technology & Marketing 4/24<br />

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44<br />

Technology & Marketing


International Magazine September <strong>2024</strong> ISSN 2628-5851<br />

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