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O
RM
F
By: Juanico Quitola
I
TABLE OF
CONTENTS
CASLON
CLARENDON
FRANKLIN GOTHIC
MRS EAVES
FUTURA
GILL SANS
DIDOTI
Caslon
Caslon, designed in the early 18th century
by William Caslon, is a classic serif typeface
known for its readability and formal style.
With balanced proportions
and bracketed serifs, it was
used in the U.S. Declaration
of Independence and remains
a timeless and versatile
choice for both body text and
headings.
Clarendon
`
Clarendon, designed by Robert
Besley in 1845, is a bold serif
typeface with slab serifs and strong
vertical lines. Its robust, highcontrast
design makes it highly legible
and impactful, ideal for advertising
and display use.
9
9
Franklin Gothic
Gothic, designed by Morris
Fuller Benton in 1902, is a bold
sans-serif typeface known for its
strong, clean lines and modern
appearance.
sFranklin
With its distinctive geometric shapes and
substantial weight, it offers excellent
readability and a commanding presence,
making it a popular choice for headlines,
advertising, and display purposes.
Mrs Eaves
Eaves, designed by Zuzana Licko in
1996, is a revival of the classic Baskerville
typeface, named after Baskerville’s wife. It
features elegant, refined serifs and a high
contrast between thick and thin strokes,
offering a sophisticated, timeless look.
vMrs
Futura
Futura, designed by Paul Renner in 1927, is a geometric sans-serif
typeface known for its clean, modern lines and simple, circular
shapes. Influenced by the Bauhaus movement, it embodies
minimalism and efficiency, making it a popular choice for both
display and body text in various media.
gqGill Sans
Gill Sans, designed by Eric Gill in 1928,
is a humanist sans-serif typeface known
for its clean, elegant lines and subtle
curves. Popular in branding and signage,
Gill Sans is praised for its readability and
timeless appeal.
Didot
designed in the late 18th century by
Firmin Didot, is a neoclassical serif typeface
known for its high contrast between thick
and thin strokes, and its elegant, refined
appearance.
dDidot,
With its sharp serifs and vertical stress,
Didot exudes sophistication and is often
used in fashion, luxury branding, and
design.
geditorial
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