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Home Textile Exports October 2024

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OCTOBER <strong>2024</strong> | www.hometextile.com.tr


On duty around<br />

the clock<br />

As we step into the final quarter of this year, I am filled with<br />

excitement about the momentum we’ve maintained in the<br />

world of home textiles. Last month, we had the privilege of<br />

attending the “<strong>Home</strong>textile & Design” fair in Moscow, a key<br />

platform for industry professionals to exchange ideas and<br />

showcase innovations. Our participation in this prestigious<br />

event not only reaffirmed our commitment to keeping you<br />

informed but also demonstrated the significant role we<br />

continue to play in connecting with global markets.<br />

Group Chairman<br />

Hüseyin Ferruh IŞIK<br />

Publisher<br />

ISTMAG<br />

Magazin Gazetecilik Yayıncılık<br />

İç ve Dış Tic. Ltd. Şti.<br />

Managing Editor (Responsible)<br />

Mehmet SOZTUTAN<br />

mehmet.soztutan@img.com.tr<br />

Advisory Editor<br />

Osman Nuri CANIK<br />

Ufuk OCAK<br />

Hilmi GULCEMAL<br />

Pınar TASDELEN<br />

Ayse Mehtap EKINCI<br />

Editorial Consultants<br />

Assoc. Prof. Mehmet Ali OZBUDUN<br />

Inkrit BERBEE<br />

(inkrit@lobsterconcepts.nl)<br />

Milou KET<br />

(studio@milouket.com)<br />

Dr. Rolf ARORA<br />

Correspondents<br />

Elke ARORA<br />

This year has seen us actively engaged in important fairs and<br />

events across the globe. The first three quarters have been<br />

packed with valuable opportunities for networking, learning, and<br />

sharing the latest developments in home and contract textiles.<br />

We’re proud to have been present at these key gatherings,<br />

offering you insights and updates from around the world.<br />

Domestic Advertising Manager<br />

Adem SACIN<br />

adem.sacin@img.com.tr<br />

+90 505 577 36 42<br />

Omer Faruk GORUN<br />

omer.gorun@img.com.tr<br />

International Sales Coordinator<br />

Ayca SARIOGLU<br />

ayca.sarioglu@img.com.tr<br />

+90 212 454 22 33<br />

from the editor<br />

But we’re not stopping here! The final quarter promises to be<br />

just as exciting as we continue our international journey. Our<br />

team has prepared an ambitious schedule to attend numerous<br />

fairs, where we’ll distribute complimentary copies of *<strong>Home</strong><br />

<strong>Textile</strong> <strong>Exports</strong>* and cover each event in detail. Our dedication<br />

to tracking emerging trends in both product design and<br />

institutional frameworks remains stronger than ever, ensuring<br />

that we deliver relevant and timely content.<br />

Thank you for your continued support, and we look forward to<br />

bringing you more insights as we wrap up this dynamic year!<br />

Mehmet SOZTUTAN<br />

mehmet.soztutan@img.com.tr<br />

Technical Manager<br />

Tayfun AYDIN<br />

tayfun.aydin@img.com.tr<br />

Advisory Graphics & Design<br />

Hakan SOZTUTAN<br />

hakan.soztutan@img.com.tr<br />

Chief Accountant<br />

Yusuf DEMIRKAZIK<br />

yusuf.demirkazik@img.com.tr<br />

Subscription<br />

Ismail OZCELIK<br />

ismail.ozcelik@img.com.tr<br />

HEAD OFFICE<br />

İSTMAG MAGAZİN GAZETECİLİK<br />

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44 81<br />

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Tel: +90 212 454 30 00


8 EVENTS<br />

Kicking off the new business<br />

year with momentum, Heimtextil<br />

will host 2,900 exhibitors from<br />

60 countries between January<br />

14-17. Attendees will experience<br />

the latest trends, collections,<br />

innovative materials, and textile<br />

solutions showcased throughout<br />

the event. A series of highlight<br />

events are planned, including<br />

Milan-based design platform<br />

Alcova curating the Heimtextil<br />

Trends 25/26 for the first time,<br />

and world-renowned designer<br />

Patricia Urquiola unveiling her<br />

special installation, “amongus.”<br />

The DecoTeam and nearby<br />

Design Lounge will feature top<br />

interior design brands, while<br />

an expanded carpets and rugs<br />

section introduces new halls,<br />

reinforcing Heimtextil’s role as a<br />

global leader in textile innovation.<br />

Global Inspiration Hub:<br />

Heimtextil expands product<br />

portfolio and elevates<br />

textile interior design<br />

Connected by <strong>Textile</strong>s:<br />

Under this motto, Heimtextil will bring together the<br />

global textile industry at the Frankfurt fairgrounds<br />

from January 14-17. As the world’s largest and most<br />

international trade fair for home and contract textiles<br />

and textile design, it offers a wide market range<br />

in 16 halls, from yarns and fibers to semi-finished<br />

products and final goods. “Despite challenging market<br />

conditions, Heimtextil remains a strong and reliable<br />

platform for the global sector, providing retailers,<br />

industries, and contract businesses with solutions<br />

for sustainable commercial success. For 2025, we<br />

will expand our product range to cater to specific<br />

target groups, generate significant synergies, and<br />

are delighted to welcome many new and returning<br />

participants. Additionally, this year we are launching<br />

two new partnerships: Milan-based design platform<br />

Alcova will curate Heimtextil Trends 25/26 for the<br />

first time, and renowned designer and architect<br />

Patricia Urquiola will make a unique installation.<br />

HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>


EVENTS<br />

9<br />

Heimtextil 2025 will make textile interior design more<br />

visible than ever,” says Olaf Schmidt, Vice President of<br />

<strong>Textile</strong>s and <strong>Textile</strong> Technologies at Messe Frankfurt.<br />

Back to the Future:<br />

Heimtextil Trends 25/26<br />

Heimtextil Trends 25/26 is a major source of<br />

inspiration at the fair and not to be missed. This<br />

year, Milan-based design platform Alcova will curate<br />

the Trend Arena in Hall 3.0 for the first time. Under<br />

the motto “Perpetual Future,” they will offer a fresh<br />

perspective on textiles, blending past trends with future<br />

influences—unconventional, original, and innovative.<br />

The independent design platform reevaluates the past<br />

to inspire the future. Heimtextil Trends 25/26 provides<br />

a comprehensive overview of sustainable, visionary, and<br />

forward-thinking developments, acting as an essential<br />

guide for the sector and retail to keep pace with the<br />

times and strengthen their commercial success.<br />

Design Hub with Patricia Urquiola<br />

<strong>Textile</strong> design is being redefined: World-renowned<br />

designer and architect Patricia Urquiola will offer a<br />

sustainable textile design experience for Heimtextil<br />

2025. Her design, “among-us,” will unite interior<br />

design with hospitality, placing people and inclusive<br />

experiences at the center. “among-us” will be integrated<br />

into the high-quality presentations in the “Bed, Bath<br />

& Living” section of Hall 12.0. Here, and in Hall 12.1,<br />

well-known brands and private label manufacturers will<br />

showcase specialty bed linens, bath textiles, decorative<br />

pillows, bedspreads, and home accessories. Among<br />

the participants will be brands such as Beddinghouse<br />

(Netherlands), Lameirinho (Portugal), Marzotto Lab<br />

(Italy), Veritas (Turkey), Hellatex Textil (Austria),<br />

and Klaus Herding (Germany), alongside returning<br />

exhibitors like Hermann Biederlack and Formesse<br />

(Germany). Therefore, Hall 12 will be an important hub<br />

for international buyers and textile design.<br />

Mega Trend:<br />

Healthy Sleep<br />

Additionally, Hall 11.0 will feature the latest trends,<br />

developments, and products related to sleep. The<br />

Smart Bedding area will provide a central platform for<br />

innovative sleep systems, bed linens, duvets, pillows,<br />

mattresses, and textile processing machinery. Returning<br />

exhibitors include companies like Billerbeck (Switzerland),<br />

KBT Bettwaren (Germany), and Setex Textil (Germany),<br />

along with brands like Hefel Textil (Austria), John Cotton<br />

Europe (Poland), Lenzing AG (Austria), OBB (Germany),<br />

Standard Fiber (USA), and Traumina (Germany)<br />

showcasing their wide product ranges.<br />

DecoTeam and the Exclusive Design Lounge<br />

The center of international textile design: In Hall 3.0’s<br />

Wall Decoration and <strong>Textile</strong> Design area, visitors will<br />

discover creative design studios alongside a wide range<br />

of wall coverings, wallpapers, paints, digital printing,<br />

and CAD/CAM systems. Exhibitors include Artcottage<br />

(UK), Decoprint (Belgium), Marburger Tapetenfabrik<br />

(Germany), Masureel (Belgium), Verbeek Design<br />

OCTOBER <strong>2024</strong><br />

HTE HOME TEXTILE EXPORTS


10 EVENTS<br />

(Netherlands), and York Wallcovering (USA). In the<br />

Window and Interior Decoration section, companies<br />

like Aerolux (Germany), Forest Group (Netherlands),<br />

Hohmann (Germany), and Lindner (France) will<br />

showcase sun protection products. DecoTeam and its<br />

members will offer new inspirations and surprising<br />

color combinations for textile interiors in Hall 3.1.<br />

Companies such as Englisch Dekor (Austria) and<br />

German firms Alfred Apelt, Erfal, Höpke Möbelstoff-<br />

Handels, Indes Fuggerhaus, Infloor Girloon,<br />

Kaiser Karl F. Buchheister, MHZ Hachtel, Paulig<br />

Teppichweberei, and Unland will present innovative<br />

concepts for modern interior decoration, interior<br />

design, and commercial projects, focusing on curtains,<br />

upholstery fabrics, and sun protection solutions. In the<br />

adjacent Design Lounge, supported by DecoTeam,<br />

companies like Fine Textilverlag, Kobe Interior,<br />

Kadeco, Golze 1873, Haro Teppiche, and Theko will<br />

host an inspiring joint presentation.<br />

The Global Meeting Point for the Carpet Industry:<br />

Carpets & Rugs<br />

The place to be in Frankfurt: Heimtextil brings<br />

together all global market leaders in the international<br />

carpet industry. The “Carpets & Rugs” section this<br />

year has double the number of exhibitors compared to<br />

last year and is expanding with additional halls.<br />

Global Inspiration Stage:<br />

Heimtextil Expands its Product Range and<br />

Makes <strong>Textile</strong> Interior Design<br />

More Visible Than Ever<br />

Frankfurt am Main – Preparing for a strong start to the<br />

new business year, Heimtextil will host 2,900 exhibitors<br />

from 60 countries between January 14-17. Current<br />

trends, the latest collections, innovative materials, and<br />

textile solutions will be showcased throughout the fair.<br />

Visitors can expect a host of standout events. The<br />

Milan-based design platform Alcova will curate the<br />

Heimtextil Trends 25/26 for the first time, while worldrenowned<br />

designer and architect Patricia Urquiola will<br />

bring textile design to life with a special installation<br />

titled “among-us.” DecoTeam and the adjacent Design<br />

Lounge will present the most attractive offers and<br />

leading brands in interior design. With expanded halls<br />

for carpets and rugs, Heimtextil continues to be a<br />

reliable partner of the global textile industry, offering a<br />

strong product range and innovative formats.<br />

Connected by <strong>Textile</strong>s:<br />

Under this motto, Heimtextil will unite the global<br />

textile industry at the Frankfurt fairgrounds from<br />

January 14-17. As the world’s largest and most<br />

international trade fair for home and contract textiles<br />

and textile design, the event spans 16 halls, offering<br />

a broad market package from fibers and yarns to<br />

semi-finished and final products. “Despite challenging<br />

market conditions, Heimtextil remains a strong and<br />

reliable platform for the global industry, offering<br />

solutions for sustainable commercial success to<br />

retailers, industry players, and contract businesses.<br />

For 2025, we will expand our product range to target<br />

specific groups, generate significant synergies, and<br />

are delighted to welcome many new and returning<br />

participants. Additionally, we are launching two new<br />

partnerships this year: Milan-based design platform<br />

Alcova will curate Heimtextil Trends 25/26 for the<br />

first time, and renowned designer and architect<br />

Patricia Urquiola will make a unique installation.<br />

‘Heimtextil 2025 will make textile interior design more<br />

visible than ever,’ says Olaf Schmidt, Vice President of<br />

<strong>Textile</strong>s and <strong>Textile</strong> Technologies at Messe Frankfurt.<br />

Order Volumes of All Sizes:<br />

Global <strong>Home</strong> Excellence & Global <strong>Home</strong> Select<br />

Heimtextil is Europe’s largest platform for<br />

international, high-quality suppliers with order<br />

volumes of all sizes. Halls 6.0, 6.2, 8.0, and 9.1<br />

are the new home of the renamed Global <strong>Home</strong><br />

Excellence product area. Buyers will find individual<br />

presentations of various home and home textile<br />

products from international manufacturers such as<br />

Atlas Export Enterprises (India), D’Decor Export<br />

(India), Gohar <strong>Textile</strong> Mills (Pakistan), Kanodia Global<br />

(India), Mittal International (India), Towellers Limited<br />

(Pakistan), and Union Fabrics (Pakistan). Numerous<br />

country pavilions invite visitors to experience<br />

traditional craftsmanship and techniques from<br />

around the world. In Halls 6.1 and 9.0, the Global<br />

<strong>Home</strong> Select area will feature selected manufacturers<br />

offering high-quality home and home textile products,<br />

including Al-Karam <strong>Textile</strong> Mills (Pakistan), Bismillah<br />

<strong>Textile</strong>s Private Company (India), Gul Ahmed <strong>Textile</strong><br />

Mills (Pakistan), Indo Count Industries (India), Trident<br />

Limited (India), and Yunus <strong>Textile</strong> Mills (Pakistan).<br />

Information Transfer in Two Stages<br />

Heimtextil is the right destination for all trade visitors<br />

seeking to continually expand their textile knowledge.<br />

As a platform for networking and information, it<br />

contributes to the development of companies and<br />

helps them prepare for the future. To this end, the<br />

Texpertise Stage in Hall 4.0 addresses current topics,<br />

developments, and challenges affecting the global<br />

textile industry, from flexible hospitality concepts to<br />

sustainable solutions in legislation. The Retail Stage<br />

in Hall 12.0, specially designed for the retail sector,<br />

offers valuable expertise on business development.<br />

With interactive presentations, panel discussions,<br />

and guided tours, Heimtextil provides a space for<br />

knowledge exchange and personal connections.<br />

Econogy – For a More Sustainable <strong>Textile</strong> Industry<br />

Under the title “Econogy,” Messe Frankfurt’s Texpertise<br />

Network spans over 50 textile fairs worldwide, covering<br />

all sustainability activities. This term links sustainability<br />

directly to economic success. Participants can undergo<br />

audits according to ESG/SDG-compliant standards and<br />

qualify for a special symbol, both at their stands and<br />

online. Curated companies are listed in the Econogy<br />

FINDER: this tool guides visitors and directs them to<br />

relevant exhibitors. In addition, interactive Econogy<br />

Talks and Tours offer knowledge transfer and innovative<br />

best practices. The Econogy Hub serves as a meeting<br />

point for certification bodies and providers of seals.<br />

Heimtextil 2025 will take place<br />

from January 14-17, 2025.<br />

HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>


part of<br />

14. – 17. 1. 2025<br />

FRANKFURT, ALMANYA<br />

YOUR PLACE<br />

TO BE, SEE<br />

& FEEL<br />

info@turkey.<br />

messefrankfurt.com<br />

Explore the textilestrends<br />

synergies!<br />

Tel.: +90-<br />

216-384 50 50<br />

www.heimtextil.messefrankfurt.com


16 FOCUS<br />

The Turkish textile sector<br />

is standing out in sustainability<br />

Focusing on sustainability, the Turkish textile sector has made its<br />

presence felt at the Circular <strong>Textile</strong> Days, held for the fourth time in<br />

collaboration with the Consulate General of the Netherlands in Istanbul<br />

and the Istanbul <strong>Textile</strong> and Raw Materials Exporters’ Association<br />

(ITHIB). ITHIB board members highlighted the sector’s attention to<br />

circular economy practices, zero waste policies, and sustainability efforts,<br />

alongside field visits that coincided with the event in the Netherlands.<br />

The Circular <strong>Textile</strong> Days, emphasizing Turkey’s<br />

strong sustainability measures, took place from<br />

September 15-19, <strong>2024</strong>. Nearly 40 representatives<br />

from various organizations, including ITHIB board<br />

members Sultan Tepe and Necat Altın, as well<br />

as leaders from other textile export associations,<br />

participated in the event. Attendees shared insights<br />

on Turkey’s transition to a circular and green<br />

economy, discussing sustainability visions, actions,<br />

and projects. The Turkish delegation visited<br />

Erdotex on the first day and attended presentations<br />

from the Netherlands Enterprise Agency (RVO),<br />

Hedgehog, and United Repair Center. On the<br />

second day, they toured Spinning Jenny, Saxcell,<br />

and Schijvens, examining the Netherlands’ circular<br />

economy initiatives firsthand.<br />

Turkey’s leadership in circular economy<br />

Necat Altın, a board member of ITHIB, emphasized<br />

Turkey’s unique position as the only Turkish<br />

institution with a dedicated stand at the event,<br />

where they presented the country’s sustainability<br />

initiatives. He noted the increasing importance<br />

of sustainability and circular economy within<br />

HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>


18 FOCUS<br />

the global textile sector, asserting that Turkish<br />

textiles are making significant strides in this area.<br />

Many companies are investing in zero waste<br />

principles and production methods that align with<br />

circular economy standards, showcasing a strong<br />

commitment to sustainable practices.<br />

Sultan Tepe from ITHIB pointed out that<br />

governmental initiatives like the zero waste policy<br />

from the Ministry of Environment, Urbanization and<br />

Climate Change, the sustainable finance framework<br />

from the Ministry of Treasury and Finance, and the<br />

Green Deal Action Plan from the Ministry of Trade<br />

are preparing the sector for a more sustainable future.<br />

He remarked, “The growing use of renewable energy<br />

in Turkey and the support from banks for renewable<br />

projects enable Turkish textile firms to make<br />

significant investments in this area. Our companies<br />

are focused on waste reduction and circular economy<br />

practices, leading to an increase in sustainabilityoriented<br />

projects and investments.”<br />

Collective responsibility for sustainability<br />

Highlighting that the Turkish textile sector is the fifth<br />

largest in the world and the second largest supplier<br />

to the EU, Necat Altın pointed out that it was the<br />

first sector to announce a sustainability action plan.<br />

While the sector’s journey toward a circular economy<br />

is ongoing, he acknowledged challenges that create<br />

unfair competition. He stressed that the responsibility<br />

for sustainability lies not only with producers but also<br />

with suppliers, brands, and all stakeholders, including<br />

government and universities.<br />

He stated, “This journey requires a collective effort.<br />

Each brand undergoes over 40 social compliance<br />

and environmental audits, which can waste time and<br />

increase costs for producers striving to achieve the<br />

same sustainability goals. This situation detracts from<br />

reaching sustainability targets and exhausts resources<br />

that could be better used for production. To ensure<br />

the continuity of sustainable development goals, we<br />

need comprehensive, solution-oriented collaborations<br />

that truly support sustainability.”<br />

HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>


22 NEWS<br />

Responsible ® Program Introduction<br />

Meeting Hosted by DENİB<br />

The Responsible ® Program Introduction Meeting was held<br />

on September 26, <strong>2024</strong>, in the DENİB conference hall.<br />

The meeting, which was organized to introduce the Responsible ®<br />

Program initiated by the Turkish Ministry of Trade to facilitate<br />

companies’ access to consultancy services needed<br />

to comply with the European Green Deal, began with<br />

an opening speech by DENİB Chairman Hüseyin Memişoğlu.<br />

Memişoğlu said, “At the beginning of my speech, I<br />

would like to touch on our province’s export figures.<br />

In 2023, Denizli achieved a total export value of 4.2<br />

billion USD. Our 1,700 active exporters trade in 25<br />

different sectors, exporting nearly 3,000 product<br />

groups to 185 countries. As of the latest data, our<br />

province’s exports have surpassed 3 billion USD,<br />

placing Denizli in 9th place nationwide.<br />

The most important feature of our exports is the<br />

diversity of sectors. Of our total exports, textiles<br />

and apparel account for 33%, electrical-electronics<br />

HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>


NEWS<br />

23<br />

for 19%, iron and non-ferrous metals for 15%,<br />

agriculture for 7%, natural stone for 6%, and<br />

machinery and components for 2%.<br />

The top five countries we export to are the UK, the<br />

USA, Germany, Italy, and the Netherlands. Six of<br />

the top ten countries we export to are EU nations.<br />

While the EU’s share in our total exports is around<br />

50%, this figure exceeds 65% in our leading sector,<br />

textiles and apparel.<br />

For this reason, all policies shaped by the European<br />

Union around climate change are of great interest to<br />

Denizli’s exporters. The fact that the Responsible ®<br />

OCTOBER <strong>2024</strong><br />

HTE HOME TEXTILE EXPORTS


26 NEWS<br />

Program Introduction Meeting is being held in our<br />

province is therefore particularly important. On this<br />

occasion, I would like to thank the Ministry of Trade,<br />

the Public Oversight Authority, and the Turkish<br />

Exporters Assembly for organizing this event.<br />

We are aware of the importance of preparing for the<br />

potential impacts of the European Green Deal on<br />

our exports to ensure sustainability in the EU market.<br />

Increasing environmental sensitivity in production<br />

has become a key strategy for companies. However,<br />

as we all know, the green transformation is a costly<br />

process. Therefore, the support from our Ministry is<br />

especially crucial for companies at the SME level.<br />

I hope that a high number of companies from<br />

Denizli will apply to the Responsible ® Program, and<br />

that Denizli will be among the leading regions with<br />

businesses entitled to the Responsible ® label.”<br />

Following the presentation of the Responsible ®<br />

Program by Zeynep Domaniç, Head of Department<br />

at the Ministry of Trade’s General Directorate of<br />

<strong>Exports</strong>, valuable insights were shared by Tufan<br />

Göçer, Expert at the Public Oversight Authority,<br />

and Çağrı Köse, Expert at the Turkish Exporters<br />

Assembly’s Strategy and Innovation Department.<br />

HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>


30<br />

NEWS<br />

UTİB boosts<br />

export initiative<br />

to the USA<br />

Uludağ <strong>Textile</strong> Exporters’<br />

Association (UTİB) has ramped<br />

up its efforts in exports. Aimed<br />

at increasing its share in the US<br />

market, UTİB showed strong<br />

participation in two simultaneous<br />

fairs held in New York.<br />

Organized under the coordination of the Ministry of<br />

Trade, UTİB’s national participation included two<br />

fairs held concurrently on July 16-17, <strong>2024</strong>. While<br />

a total of 50 companies from Turkey participated in<br />

the Premiere Vision New York Fair, 5 Turkish firms<br />

took part in the Functional Fabric Fair Summer<br />

Fair. Assessing the US market and the events, UTİB<br />

President Pınar Taşdelen Engin highlighted the<br />

significance of these initiatives for the sector. Engin<br />

noted that the Premiere Vision New York Fair was the<br />

47th edition and the Functional Fabric Fair was the 8th<br />

edition, stating, “The US market is highly important<br />

and a growing market for Turkish textile sector<br />

exports. In the first half of the year, we achieved a 13%<br />

growth in exports to the US, totaling $253 million.<br />

While we have seen growth compared to last year, it<br />

is not yet sufficient. As the world’s largest importer,<br />

the US presents an opportunity for us to achieve<br />

exports exceeding a billion dollars. We believe we can<br />

achieve this goal with the normalization of economic<br />

conditions and regaining price competitiveness.”<br />

Engin also emphasized that Turkish companies<br />

established significant collaborations during the fairs,<br />

saying, “Our companies are attracting attention with<br />

their quality and innovative products. Bursa plays a<br />

crucial role in the development of the Turkish textile<br />

sector in this regard. Alongside quality and innovation,<br />

we are striving to enhance branding efforts. To<br />

strengthen our presence in the US market, we need<br />

to increase the number of branded companies. In the<br />

first half of the year, UTİB achieved an 11% increase<br />

in exports to the US, amounting to $58.5 million. We<br />

will continue our efforts to reach the potential export<br />

figures both in Bursa and throughout Turkey.”<br />

HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>


www<br />

www.isatekstil.com.tr


36 EVENTS<br />

Intertextile Shanghai <strong>Home</strong><br />

<strong>Textile</strong>s inspired the industry,<br />

generated big trade<br />

Marking three decades of influence on China’s home and contract textile<br />

sector, Intertextile Shanghai <strong>Home</strong> <strong>Textile</strong>s concluded another successful<br />

edition at the National Exhibition and Convention Center (Shanghai) from<br />

August 14 to 16. This milestone event featured 946 exhibitors from 15<br />

countries and regions, attracting over 35,000 visitors from 108 nations<br />

across a sprawling 100,000 sqm exhibition space. Visitor attendance<br />

saw a 10% increase compared to the previous edition, with overseas<br />

buyers accounting for 13%, reinforcing the show’s growing international<br />

appeal. Industry participants-from suppliers and buyers to keynote<br />

speakers-praised the event for fostering valuable business exchanges,<br />

promoting sustainable products, and offering design inspiration.<br />

SHANGHAI – Reflecting on the event’s success,<br />

Ms. Wilmet Shea, General Manager of Messe<br />

Frankfurt (HK) Ltd, remarked: “Our 30th<br />

anniversary edition was filled with energetic<br />

interactions from a vibrant community of industry<br />

players. It was a pleasure to see so many familiar<br />

faces among both exhibitors and visitors, some of<br />

whom have been with us since the beginning. From<br />

just 123 exhibitors at our first edition to nearly<br />

1,000 in the home textile segment this year, the fair<br />

now covers 14 product zones, catering to a wide<br />

spectrum of international and domestic buyers. We<br />

look forward to continued growth and innovation in<br />

the decades ahead as we evolve with the industry.”<br />

HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>


38 EVENTS<br />

A Global Platform for Industry Connections<br />

Intertextile Shanghai <strong>Home</strong> <strong>Textile</strong>s, supported<br />

by Messe Frankfurt’s extensive global network,<br />

has solidified its position as a major international<br />

business hub, linking key players from the East and<br />

West. The fair featured dedicated pavilions from<br />

Türkiye and Uzbekistan, along with a Belgium Zone<br />

and several independent international exhibitors,<br />

setting the stage for meaningful business connections<br />

within the world’s top textile production hub.<br />

Exhibitors showcased a diverse array of products,<br />

from bedding and upholstery to curtains and<br />

carpets, across four expansive halls. Standout<br />

HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>


42 EVENTS<br />

participants included 3M China Limited, Weavers<br />

Tekstil San ve Tic A S, and Zhejiang Maya Fabric<br />

Co Ltd, among others.<br />

Long-standing exhibitors, such as Beijing Ya Da<br />

<strong>Home</strong> Decoration Articles Co Ltd, appreciated the<br />

fair’s ability to attract high-quality overseas buyers.<br />

General Manager Ms. Ying Gao emphasized the<br />

importance of the event for exploring new business<br />

opportunities and staying informed about the latest<br />

industry trends. “The fair allows us to showcase our<br />

latest innovations and services while offering a unique<br />

chance to adjust our strategies based on evolving<br />

industry dynamics,” she said.<br />

HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>


EVENTS<br />

43<br />

International Buyers and VIP Delegations<br />

This year, the fair welcomed 17 buyer delegations<br />

from 16 countries, including Algeria, India, Japan,<br />

and Russia, among others. VIP buyers from across<br />

the globe took advantage of the platform to fulfill their<br />

annual sourcing requirements. Long-time attendee Ms.<br />

June da Silva, Director of Hertex from South Africa,<br />

underscored the importance of the event in their<br />

global sourcing strategy: “This show has become one<br />

of our top choices for sourcing worldwide, offering<br />

great prices and forward-thinking exhibitors.”<br />

Sustainability Takes Center Stage<br />

Sustainability was a major focus of this year’s<br />

OCTOBER <strong>2024</strong><br />

HTE HOME TEXTILE EXPORTS


46 EVENTS<br />

edition, reflected in the event’s comprehensive<br />

fringe program. Highlights included discussions on<br />

sustainability between designers and producers,<br />

a Sustainable Fiber Forum, and presentations<br />

from major fiber producers like 3M and Indorama.<br />

The show also introduced the Econogy concept,<br />

showcasing Messe Frankfurt’s commitment to<br />

sustainability through its Texpertise Network.<br />

Designers from Europe and the Middle East<br />

brought fresh perspectives on green innovation,<br />

with SPOTT trends & business CEO, Ms. Anja<br />

Bisgaard Gaede, emphasizing the importance of<br />

bio-engineered innovations and circular systems for<br />

the future of the textile industry.<br />

Exhibitors like Toyo Orimono Co Ltd from Japan<br />

noted a growing demand for eco-friendly products.<br />

General Manager Mr. Runhao Ma reported:<br />

“Sustainability is now a priority for 50% to 60% of<br />

our customers, compared to just 10% a few years<br />

ago. Our company uses eco-friendly yarns and watersaving<br />

dyeing methods, and we’re seeing increasing<br />

interest from both domestic and international buyers.”<br />

Exhibitor Feedback<br />

Intertextile Shanghai <strong>Home</strong> <strong>Textile</strong>s continues to<br />

serve as a critical meeting point for suppliers and<br />

buyers from China, Europe, the Middle East, and<br />

beyond. Mehmet Oztoprak, Manager of Küçükçalık<br />

Tekstil Sanayi ve Ticaret A.S from Türkiye,<br />

commented: “This is the ideal place to discuss future<br />

orders with international customers. China is a<br />

massive market, and our products, known for their<br />

imported quality, have a strong appeal here.”<br />

Looking ahead, Intertextile Shanghai <strong>Home</strong> <strong>Textile</strong>s<br />

– Autumn Edition will continue to provide a vital<br />

platform for industry innovation and collaboration,<br />

helping businesses from around the world stay<br />

connected in a rapidly evolving market.<br />

HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>


organised by


52<br />

PROFILE<br />

Lenzing’s latest<br />

Black Towel Collection<br />

features six essential<br />

everyday personal care<br />

items crafted with<br />

TENCEL Modal in black<br />

fibers and LENZING<br />

ECOVERO Viscose<br />

in black fibers.<br />

New Black Towel<br />

Collection<br />

with long-lasting<br />

softness<br />

Lenzing – Lenzing Group, a leading global producer<br />

of wood-based specialty fibers, announces the<br />

launch of its latest Black Towel Collection made with<br />

LENZING ECOVERO branded black viscose<br />

fibers and TENCEL branded black modal fibers. The<br />

collection features six essential everyday washable<br />

and reusable face and body care items, from makeup<br />

removal pads, makeup removal towels, gym towels,<br />

bath towels, hand towels, hair bonnets, to beach<br />

towels, designed to cater to the ever-changing<br />

consumers’ needs for quality, responsible personal<br />

care items for every aspect of daily life. Made with<br />

ingredients that are responsibly produced, the Black<br />

Towel Collection presents an alternative choice for a<br />

societal norm where conventional makeup removal<br />

products are mostly single-use disposable items, and<br />

reusable towels often get stained or discoloration<br />

due to repeated usage. The collection will bring<br />

about a refined experience to consumers through its<br />

exceptional durability, softness and color vibrancy.<br />

Engineered for everyday use with enhanced<br />

softness and durability<br />

The Black Towel Collection is woven with a blend<br />

of cotton and TENCEL Modal black fibers or<br />

LENZING ECOVERO Viscose black fibers with<br />

a unique fabric composition to enhance durability.<br />

Even after multiple washes, these products retain<br />

their softness and gentle feel on the skin, making<br />

them ideal for repeated use. Derived from controlled<br />

or certified wood sources, these specialty fibers<br />

are made from resource-saving processes, using<br />

at least 50% less carbon emissions and water<br />

consumption1. Additionally, the LENZING<br />

ECOVERO Viscose black fibers are certified<br />

biodegradable and compostable at the end of their<br />

lifecycle. Both reusable and responsibly produced,<br />

this towel collection is an excellent solution<br />

for individuals looking to minimize the carbon<br />

footprint1 of their everyday care practices.<br />

Long-lasting color vibrancy enabled by<br />

resource-saving dyeing processes<br />

Featuring a rich black color, the towels are dyed in<br />

the fiber stage using the spin-dyeing technique, where<br />

black color pigments are directly incorporated into<br />

Featuring remarkable softness<br />

after repeated washes, the<br />

collection utilizes a spin-dyeing<br />

technique that not only reduces<br />

environmental impact3,4 during<br />

dyeing process, but also ensures<br />

lasting color intensity.<br />

HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>


24-27 February 2025<br />

Almaty / Kazakhstan<br />

Sinem ALTINAY / Turkel Fair Organization<br />

GSM: +90 544 680 00 64<br />

sinemaltinay@turkel.com.tr<br />

homedecofair.com<br />

homedecokazakhstan


54<br />

PROFILE<br />

This helps towels retain color and quality longer,<br />

reducing the need for frequent replacement.<br />

Ebru Bayramoğlu,<br />

“Most make-up removal towels,<br />

including disposable cotton<br />

towels, washable microfiber<br />

cloths, and face towels, are<br />

traditionally made from 100%<br />

cotton. With consumers<br />

increasingly aware of the<br />

environmental impact of their<br />

everyday face and body care<br />

products, Lenzing sees an<br />

opportunity to introduce a<br />

sustainable alternative using our<br />

cellulosic fibers.”<br />

“Majority of the make-up removal towel offerings,<br />

including disposable cotton towels, washable<br />

microfiber, and face towels, are made with 100%<br />

cotton. As consumers become more aware of the<br />

environmental impact of their daily essential face<br />

and body care products, we see an opportunity for<br />

Lenzing to bring forth an alternative option using<br />

our cellulosic fibers,” said Ebru Bayramoglu, Head<br />

of Global Business Development in textiles business<br />

at Lenzing. “Developed in collaboration with our<br />

value chain partners, this Black Towel Collection<br />

will be an inspirational offering to be showcased<br />

at various retail outlets and highlighted during<br />

upcoming trade events. Exceptionally soft and<br />

durable even after repeated washes, our collection<br />

is set to become a popular choice among conscious<br />

consumers who want to make a difference to the<br />

world through their daily personal care rituals.”<br />

“We are proud to work with Lenzing to develop<br />

our first Black Towel Collection. We have always<br />

loved experimenting with different fiber blends and<br />

fabric compositions to develop practical products<br />

that address the everyday needs of consumers.<br />

With this new offering, we hope that more brands<br />

and consumers will come to realize that they can<br />

be kinder to the world with small changes in their<br />

everyday habits,” said Mustafa Soylu, Research and<br />

Development Coordinator at Veritas Tekstil.<br />

the fibers. The unique process uses 50% less energy<br />

and water and does not require post-dye rinses,<br />

substantially enabling a 60% decrease in carbon<br />

footprint compared to conventional dyeing methods3.<br />

The process also helps preserve color intensity even<br />

after multiple washes and can mitigate the formation<br />

of cream spots caused by contact with substances like<br />

acne cream. With high color fastness, consumers also<br />

do not have to worry about the black color staining<br />

other garments in the washing process. Specifically,<br />

the gym towels and beach towels in this collection<br />

feature chlorine-resistant properties that minimize<br />

discoloration and fabric damage caused by exposure<br />

to chlorine in household water and swimming pools.<br />

HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>

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