Home Textile Exports October 2024
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OCTOBER <strong>2024</strong> | www.hometextile.com.tr
On duty around<br />
the clock<br />
As we step into the final quarter of this year, I am filled with<br />
excitement about the momentum we’ve maintained in the<br />
world of home textiles. Last month, we had the privilege of<br />
attending the “<strong>Home</strong>textile & Design” fair in Moscow, a key<br />
platform for industry professionals to exchange ideas and<br />
showcase innovations. Our participation in this prestigious<br />
event not only reaffirmed our commitment to keeping you<br />
informed but also demonstrated the significant role we<br />
continue to play in connecting with global markets.<br />
Group Chairman<br />
Hüseyin Ferruh IŞIK<br />
Publisher<br />
ISTMAG<br />
Magazin Gazetecilik Yayıncılık<br />
İç ve Dış Tic. Ltd. Şti.<br />
Managing Editor (Responsible)<br />
Mehmet SOZTUTAN<br />
mehmet.soztutan@img.com.tr<br />
Advisory Editor<br />
Osman Nuri CANIK<br />
Ufuk OCAK<br />
Hilmi GULCEMAL<br />
Pınar TASDELEN<br />
Ayse Mehtap EKINCI<br />
Editorial Consultants<br />
Assoc. Prof. Mehmet Ali OZBUDUN<br />
Inkrit BERBEE<br />
(inkrit@lobsterconcepts.nl)<br />
Milou KET<br />
(studio@milouket.com)<br />
Dr. Rolf ARORA<br />
Correspondents<br />
Elke ARORA<br />
This year has seen us actively engaged in important fairs and<br />
events across the globe. The first three quarters have been<br />
packed with valuable opportunities for networking, learning, and<br />
sharing the latest developments in home and contract textiles.<br />
We’re proud to have been present at these key gatherings,<br />
offering you insights and updates from around the world.<br />
Domestic Advertising Manager<br />
Adem SACIN<br />
adem.sacin@img.com.tr<br />
+90 505 577 36 42<br />
Omer Faruk GORUN<br />
omer.gorun@img.com.tr<br />
International Sales Coordinator<br />
Ayca SARIOGLU<br />
ayca.sarioglu@img.com.tr<br />
+90 212 454 22 33<br />
from the editor<br />
But we’re not stopping here! The final quarter promises to be<br />
just as exciting as we continue our international journey. Our<br />
team has prepared an ambitious schedule to attend numerous<br />
fairs, where we’ll distribute complimentary copies of *<strong>Home</strong><br />
<strong>Textile</strong> <strong>Exports</strong>* and cover each event in detail. Our dedication<br />
to tracking emerging trends in both product design and<br />
institutional frameworks remains stronger than ever, ensuring<br />
that we deliver relevant and timely content.<br />
Thank you for your continued support, and we look forward to<br />
bringing you more insights as we wrap up this dynamic year!<br />
Mehmet SOZTUTAN<br />
mehmet.soztutan@img.com.tr<br />
Technical Manager<br />
Tayfun AYDIN<br />
tayfun.aydin@img.com.tr<br />
Advisory Graphics & Design<br />
Hakan SOZTUTAN<br />
hakan.soztutan@img.com.tr<br />
Chief Accountant<br />
Yusuf DEMIRKAZIK<br />
yusuf.demirkazik@img.com.tr<br />
Subscription<br />
Ismail OZCELIK<br />
ismail.ozcelik@img.com.tr<br />
HEAD OFFICE<br />
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8 EVENTS<br />
Kicking off the new business<br />
year with momentum, Heimtextil<br />
will host 2,900 exhibitors from<br />
60 countries between January<br />
14-17. Attendees will experience<br />
the latest trends, collections,<br />
innovative materials, and textile<br />
solutions showcased throughout<br />
the event. A series of highlight<br />
events are planned, including<br />
Milan-based design platform<br />
Alcova curating the Heimtextil<br />
Trends 25/26 for the first time,<br />
and world-renowned designer<br />
Patricia Urquiola unveiling her<br />
special installation, “amongus.”<br />
The DecoTeam and nearby<br />
Design Lounge will feature top<br />
interior design brands, while<br />
an expanded carpets and rugs<br />
section introduces new halls,<br />
reinforcing Heimtextil’s role as a<br />
global leader in textile innovation.<br />
Global Inspiration Hub:<br />
Heimtextil expands product<br />
portfolio and elevates<br />
textile interior design<br />
Connected by <strong>Textile</strong>s:<br />
Under this motto, Heimtextil will bring together the<br />
global textile industry at the Frankfurt fairgrounds<br />
from January 14-17. As the world’s largest and most<br />
international trade fair for home and contract textiles<br />
and textile design, it offers a wide market range<br />
in 16 halls, from yarns and fibers to semi-finished<br />
products and final goods. “Despite challenging market<br />
conditions, Heimtextil remains a strong and reliable<br />
platform for the global sector, providing retailers,<br />
industries, and contract businesses with solutions<br />
for sustainable commercial success. For 2025, we<br />
will expand our product range to cater to specific<br />
target groups, generate significant synergies, and<br />
are delighted to welcome many new and returning<br />
participants. Additionally, this year we are launching<br />
two new partnerships: Milan-based design platform<br />
Alcova will curate Heimtextil Trends 25/26 for the<br />
first time, and renowned designer and architect<br />
Patricia Urquiola will make a unique installation.<br />
HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>
EVENTS<br />
9<br />
Heimtextil 2025 will make textile interior design more<br />
visible than ever,” says Olaf Schmidt, Vice President of<br />
<strong>Textile</strong>s and <strong>Textile</strong> Technologies at Messe Frankfurt.<br />
Back to the Future:<br />
Heimtextil Trends 25/26<br />
Heimtextil Trends 25/26 is a major source of<br />
inspiration at the fair and not to be missed. This<br />
year, Milan-based design platform Alcova will curate<br />
the Trend Arena in Hall 3.0 for the first time. Under<br />
the motto “Perpetual Future,” they will offer a fresh<br />
perspective on textiles, blending past trends with future<br />
influences—unconventional, original, and innovative.<br />
The independent design platform reevaluates the past<br />
to inspire the future. Heimtextil Trends 25/26 provides<br />
a comprehensive overview of sustainable, visionary, and<br />
forward-thinking developments, acting as an essential<br />
guide for the sector and retail to keep pace with the<br />
times and strengthen their commercial success.<br />
Design Hub with Patricia Urquiola<br />
<strong>Textile</strong> design is being redefined: World-renowned<br />
designer and architect Patricia Urquiola will offer a<br />
sustainable textile design experience for Heimtextil<br />
2025. Her design, “among-us,” will unite interior<br />
design with hospitality, placing people and inclusive<br />
experiences at the center. “among-us” will be integrated<br />
into the high-quality presentations in the “Bed, Bath<br />
& Living” section of Hall 12.0. Here, and in Hall 12.1,<br />
well-known brands and private label manufacturers will<br />
showcase specialty bed linens, bath textiles, decorative<br />
pillows, bedspreads, and home accessories. Among<br />
the participants will be brands such as Beddinghouse<br />
(Netherlands), Lameirinho (Portugal), Marzotto Lab<br />
(Italy), Veritas (Turkey), Hellatex Textil (Austria),<br />
and Klaus Herding (Germany), alongside returning<br />
exhibitors like Hermann Biederlack and Formesse<br />
(Germany). Therefore, Hall 12 will be an important hub<br />
for international buyers and textile design.<br />
Mega Trend:<br />
Healthy Sleep<br />
Additionally, Hall 11.0 will feature the latest trends,<br />
developments, and products related to sleep. The<br />
Smart Bedding area will provide a central platform for<br />
innovative sleep systems, bed linens, duvets, pillows,<br />
mattresses, and textile processing machinery. Returning<br />
exhibitors include companies like Billerbeck (Switzerland),<br />
KBT Bettwaren (Germany), and Setex Textil (Germany),<br />
along with brands like Hefel Textil (Austria), John Cotton<br />
Europe (Poland), Lenzing AG (Austria), OBB (Germany),<br />
Standard Fiber (USA), and Traumina (Germany)<br />
showcasing their wide product ranges.<br />
DecoTeam and the Exclusive Design Lounge<br />
The center of international textile design: In Hall 3.0’s<br />
Wall Decoration and <strong>Textile</strong> Design area, visitors will<br />
discover creative design studios alongside a wide range<br />
of wall coverings, wallpapers, paints, digital printing,<br />
and CAD/CAM systems. Exhibitors include Artcottage<br />
(UK), Decoprint (Belgium), Marburger Tapetenfabrik<br />
(Germany), Masureel (Belgium), Verbeek Design<br />
OCTOBER <strong>2024</strong><br />
HTE HOME TEXTILE EXPORTS
10 EVENTS<br />
(Netherlands), and York Wallcovering (USA). In the<br />
Window and Interior Decoration section, companies<br />
like Aerolux (Germany), Forest Group (Netherlands),<br />
Hohmann (Germany), and Lindner (France) will<br />
showcase sun protection products. DecoTeam and its<br />
members will offer new inspirations and surprising<br />
color combinations for textile interiors in Hall 3.1.<br />
Companies such as Englisch Dekor (Austria) and<br />
German firms Alfred Apelt, Erfal, Höpke Möbelstoff-<br />
Handels, Indes Fuggerhaus, Infloor Girloon,<br />
Kaiser Karl F. Buchheister, MHZ Hachtel, Paulig<br />
Teppichweberei, and Unland will present innovative<br />
concepts for modern interior decoration, interior<br />
design, and commercial projects, focusing on curtains,<br />
upholstery fabrics, and sun protection solutions. In the<br />
adjacent Design Lounge, supported by DecoTeam,<br />
companies like Fine Textilverlag, Kobe Interior,<br />
Kadeco, Golze 1873, Haro Teppiche, and Theko will<br />
host an inspiring joint presentation.<br />
The Global Meeting Point for the Carpet Industry:<br />
Carpets & Rugs<br />
The place to be in Frankfurt: Heimtextil brings<br />
together all global market leaders in the international<br />
carpet industry. The “Carpets & Rugs” section this<br />
year has double the number of exhibitors compared to<br />
last year and is expanding with additional halls.<br />
Global Inspiration Stage:<br />
Heimtextil Expands its Product Range and<br />
Makes <strong>Textile</strong> Interior Design<br />
More Visible Than Ever<br />
Frankfurt am Main – Preparing for a strong start to the<br />
new business year, Heimtextil will host 2,900 exhibitors<br />
from 60 countries between January 14-17. Current<br />
trends, the latest collections, innovative materials, and<br />
textile solutions will be showcased throughout the fair.<br />
Visitors can expect a host of standout events. The<br />
Milan-based design platform Alcova will curate the<br />
Heimtextil Trends 25/26 for the first time, while worldrenowned<br />
designer and architect Patricia Urquiola will<br />
bring textile design to life with a special installation<br />
titled “among-us.” DecoTeam and the adjacent Design<br />
Lounge will present the most attractive offers and<br />
leading brands in interior design. With expanded halls<br />
for carpets and rugs, Heimtextil continues to be a<br />
reliable partner of the global textile industry, offering a<br />
strong product range and innovative formats.<br />
Connected by <strong>Textile</strong>s:<br />
Under this motto, Heimtextil will unite the global<br />
textile industry at the Frankfurt fairgrounds from<br />
January 14-17. As the world’s largest and most<br />
international trade fair for home and contract textiles<br />
and textile design, the event spans 16 halls, offering<br />
a broad market package from fibers and yarns to<br />
semi-finished and final products. “Despite challenging<br />
market conditions, Heimtextil remains a strong and<br />
reliable platform for the global industry, offering<br />
solutions for sustainable commercial success to<br />
retailers, industry players, and contract businesses.<br />
For 2025, we will expand our product range to target<br />
specific groups, generate significant synergies, and<br />
are delighted to welcome many new and returning<br />
participants. Additionally, we are launching two new<br />
partnerships this year: Milan-based design platform<br />
Alcova will curate Heimtextil Trends 25/26 for the<br />
first time, and renowned designer and architect<br />
Patricia Urquiola will make a unique installation.<br />
‘Heimtextil 2025 will make textile interior design more<br />
visible than ever,’ says Olaf Schmidt, Vice President of<br />
<strong>Textile</strong>s and <strong>Textile</strong> Technologies at Messe Frankfurt.<br />
Order Volumes of All Sizes:<br />
Global <strong>Home</strong> Excellence & Global <strong>Home</strong> Select<br />
Heimtextil is Europe’s largest platform for<br />
international, high-quality suppliers with order<br />
volumes of all sizes. Halls 6.0, 6.2, 8.0, and 9.1<br />
are the new home of the renamed Global <strong>Home</strong><br />
Excellence product area. Buyers will find individual<br />
presentations of various home and home textile<br />
products from international manufacturers such as<br />
Atlas Export Enterprises (India), D’Decor Export<br />
(India), Gohar <strong>Textile</strong> Mills (Pakistan), Kanodia Global<br />
(India), Mittal International (India), Towellers Limited<br />
(Pakistan), and Union Fabrics (Pakistan). Numerous<br />
country pavilions invite visitors to experience<br />
traditional craftsmanship and techniques from<br />
around the world. In Halls 6.1 and 9.0, the Global<br />
<strong>Home</strong> Select area will feature selected manufacturers<br />
offering high-quality home and home textile products,<br />
including Al-Karam <strong>Textile</strong> Mills (Pakistan), Bismillah<br />
<strong>Textile</strong>s Private Company (India), Gul Ahmed <strong>Textile</strong><br />
Mills (Pakistan), Indo Count Industries (India), Trident<br />
Limited (India), and Yunus <strong>Textile</strong> Mills (Pakistan).<br />
Information Transfer in Two Stages<br />
Heimtextil is the right destination for all trade visitors<br />
seeking to continually expand their textile knowledge.<br />
As a platform for networking and information, it<br />
contributes to the development of companies and<br />
helps them prepare for the future. To this end, the<br />
Texpertise Stage in Hall 4.0 addresses current topics,<br />
developments, and challenges affecting the global<br />
textile industry, from flexible hospitality concepts to<br />
sustainable solutions in legislation. The Retail Stage<br />
in Hall 12.0, specially designed for the retail sector,<br />
offers valuable expertise on business development.<br />
With interactive presentations, panel discussions,<br />
and guided tours, Heimtextil provides a space for<br />
knowledge exchange and personal connections.<br />
Econogy – For a More Sustainable <strong>Textile</strong> Industry<br />
Under the title “Econogy,” Messe Frankfurt’s Texpertise<br />
Network spans over 50 textile fairs worldwide, covering<br />
all sustainability activities. This term links sustainability<br />
directly to economic success. Participants can undergo<br />
audits according to ESG/SDG-compliant standards and<br />
qualify for a special symbol, both at their stands and<br />
online. Curated companies are listed in the Econogy<br />
FINDER: this tool guides visitors and directs them to<br />
relevant exhibitors. In addition, interactive Econogy<br />
Talks and Tours offer knowledge transfer and innovative<br />
best practices. The Econogy Hub serves as a meeting<br />
point for certification bodies and providers of seals.<br />
Heimtextil 2025 will take place<br />
from January 14-17, 2025.<br />
HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>
part of<br />
14. – 17. 1. 2025<br />
FRANKFURT, ALMANYA<br />
YOUR PLACE<br />
TO BE, SEE<br />
& FEEL<br />
info@turkey.<br />
messefrankfurt.com<br />
Explore the textilestrends<br />
synergies!<br />
Tel.: +90-<br />
216-384 50 50<br />
www.heimtextil.messefrankfurt.com
16 FOCUS<br />
The Turkish textile sector<br />
is standing out in sustainability<br />
Focusing on sustainability, the Turkish textile sector has made its<br />
presence felt at the Circular <strong>Textile</strong> Days, held for the fourth time in<br />
collaboration with the Consulate General of the Netherlands in Istanbul<br />
and the Istanbul <strong>Textile</strong> and Raw Materials Exporters’ Association<br />
(ITHIB). ITHIB board members highlighted the sector’s attention to<br />
circular economy practices, zero waste policies, and sustainability efforts,<br />
alongside field visits that coincided with the event in the Netherlands.<br />
The Circular <strong>Textile</strong> Days, emphasizing Turkey’s<br />
strong sustainability measures, took place from<br />
September 15-19, <strong>2024</strong>. Nearly 40 representatives<br />
from various organizations, including ITHIB board<br />
members Sultan Tepe and Necat Altın, as well<br />
as leaders from other textile export associations,<br />
participated in the event. Attendees shared insights<br />
on Turkey’s transition to a circular and green<br />
economy, discussing sustainability visions, actions,<br />
and projects. The Turkish delegation visited<br />
Erdotex on the first day and attended presentations<br />
from the Netherlands Enterprise Agency (RVO),<br />
Hedgehog, and United Repair Center. On the<br />
second day, they toured Spinning Jenny, Saxcell,<br />
and Schijvens, examining the Netherlands’ circular<br />
economy initiatives firsthand.<br />
Turkey’s leadership in circular economy<br />
Necat Altın, a board member of ITHIB, emphasized<br />
Turkey’s unique position as the only Turkish<br />
institution with a dedicated stand at the event,<br />
where they presented the country’s sustainability<br />
initiatives. He noted the increasing importance<br />
of sustainability and circular economy within<br />
HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>
18 FOCUS<br />
the global textile sector, asserting that Turkish<br />
textiles are making significant strides in this area.<br />
Many companies are investing in zero waste<br />
principles and production methods that align with<br />
circular economy standards, showcasing a strong<br />
commitment to sustainable practices.<br />
Sultan Tepe from ITHIB pointed out that<br />
governmental initiatives like the zero waste policy<br />
from the Ministry of Environment, Urbanization and<br />
Climate Change, the sustainable finance framework<br />
from the Ministry of Treasury and Finance, and the<br />
Green Deal Action Plan from the Ministry of Trade<br />
are preparing the sector for a more sustainable future.<br />
He remarked, “The growing use of renewable energy<br />
in Turkey and the support from banks for renewable<br />
projects enable Turkish textile firms to make<br />
significant investments in this area. Our companies<br />
are focused on waste reduction and circular economy<br />
practices, leading to an increase in sustainabilityoriented<br />
projects and investments.”<br />
Collective responsibility for sustainability<br />
Highlighting that the Turkish textile sector is the fifth<br />
largest in the world and the second largest supplier<br />
to the EU, Necat Altın pointed out that it was the<br />
first sector to announce a sustainability action plan.<br />
While the sector’s journey toward a circular economy<br />
is ongoing, he acknowledged challenges that create<br />
unfair competition. He stressed that the responsibility<br />
for sustainability lies not only with producers but also<br />
with suppliers, brands, and all stakeholders, including<br />
government and universities.<br />
He stated, “This journey requires a collective effort.<br />
Each brand undergoes over 40 social compliance<br />
and environmental audits, which can waste time and<br />
increase costs for producers striving to achieve the<br />
same sustainability goals. This situation detracts from<br />
reaching sustainability targets and exhausts resources<br />
that could be better used for production. To ensure<br />
the continuity of sustainable development goals, we<br />
need comprehensive, solution-oriented collaborations<br />
that truly support sustainability.”<br />
HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>
22 NEWS<br />
Responsible ® Program Introduction<br />
Meeting Hosted by DENİB<br />
The Responsible ® Program Introduction Meeting was held<br />
on September 26, <strong>2024</strong>, in the DENİB conference hall.<br />
The meeting, which was organized to introduce the Responsible ®<br />
Program initiated by the Turkish Ministry of Trade to facilitate<br />
companies’ access to consultancy services needed<br />
to comply with the European Green Deal, began with<br />
an opening speech by DENİB Chairman Hüseyin Memişoğlu.<br />
Memişoğlu said, “At the beginning of my speech, I<br />
would like to touch on our province’s export figures.<br />
In 2023, Denizli achieved a total export value of 4.2<br />
billion USD. Our 1,700 active exporters trade in 25<br />
different sectors, exporting nearly 3,000 product<br />
groups to 185 countries. As of the latest data, our<br />
province’s exports have surpassed 3 billion USD,<br />
placing Denizli in 9th place nationwide.<br />
The most important feature of our exports is the<br />
diversity of sectors. Of our total exports, textiles<br />
and apparel account for 33%, electrical-electronics<br />
HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>
NEWS<br />
23<br />
for 19%, iron and non-ferrous metals for 15%,<br />
agriculture for 7%, natural stone for 6%, and<br />
machinery and components for 2%.<br />
The top five countries we export to are the UK, the<br />
USA, Germany, Italy, and the Netherlands. Six of<br />
the top ten countries we export to are EU nations.<br />
While the EU’s share in our total exports is around<br />
50%, this figure exceeds 65% in our leading sector,<br />
textiles and apparel.<br />
For this reason, all policies shaped by the European<br />
Union around climate change are of great interest to<br />
Denizli’s exporters. The fact that the Responsible ®<br />
OCTOBER <strong>2024</strong><br />
HTE HOME TEXTILE EXPORTS
26 NEWS<br />
Program Introduction Meeting is being held in our<br />
province is therefore particularly important. On this<br />
occasion, I would like to thank the Ministry of Trade,<br />
the Public Oversight Authority, and the Turkish<br />
Exporters Assembly for organizing this event.<br />
We are aware of the importance of preparing for the<br />
potential impacts of the European Green Deal on<br />
our exports to ensure sustainability in the EU market.<br />
Increasing environmental sensitivity in production<br />
has become a key strategy for companies. However,<br />
as we all know, the green transformation is a costly<br />
process. Therefore, the support from our Ministry is<br />
especially crucial for companies at the SME level.<br />
I hope that a high number of companies from<br />
Denizli will apply to the Responsible ® Program, and<br />
that Denizli will be among the leading regions with<br />
businesses entitled to the Responsible ® label.”<br />
Following the presentation of the Responsible ®<br />
Program by Zeynep Domaniç, Head of Department<br />
at the Ministry of Trade’s General Directorate of<br />
<strong>Exports</strong>, valuable insights were shared by Tufan<br />
Göçer, Expert at the Public Oversight Authority,<br />
and Çağrı Köse, Expert at the Turkish Exporters<br />
Assembly’s Strategy and Innovation Department.<br />
HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>
30<br />
NEWS<br />
UTİB boosts<br />
export initiative<br />
to the USA<br />
Uludağ <strong>Textile</strong> Exporters’<br />
Association (UTİB) has ramped<br />
up its efforts in exports. Aimed<br />
at increasing its share in the US<br />
market, UTİB showed strong<br />
participation in two simultaneous<br />
fairs held in New York.<br />
Organized under the coordination of the Ministry of<br />
Trade, UTİB’s national participation included two<br />
fairs held concurrently on July 16-17, <strong>2024</strong>. While<br />
a total of 50 companies from Turkey participated in<br />
the Premiere Vision New York Fair, 5 Turkish firms<br />
took part in the Functional Fabric Fair Summer<br />
Fair. Assessing the US market and the events, UTİB<br />
President Pınar Taşdelen Engin highlighted the<br />
significance of these initiatives for the sector. Engin<br />
noted that the Premiere Vision New York Fair was the<br />
47th edition and the Functional Fabric Fair was the 8th<br />
edition, stating, “The US market is highly important<br />
and a growing market for Turkish textile sector<br />
exports. In the first half of the year, we achieved a 13%<br />
growth in exports to the US, totaling $253 million.<br />
While we have seen growth compared to last year, it<br />
is not yet sufficient. As the world’s largest importer,<br />
the US presents an opportunity for us to achieve<br />
exports exceeding a billion dollars. We believe we can<br />
achieve this goal with the normalization of economic<br />
conditions and regaining price competitiveness.”<br />
Engin also emphasized that Turkish companies<br />
established significant collaborations during the fairs,<br />
saying, “Our companies are attracting attention with<br />
their quality and innovative products. Bursa plays a<br />
crucial role in the development of the Turkish textile<br />
sector in this regard. Alongside quality and innovation,<br />
we are striving to enhance branding efforts. To<br />
strengthen our presence in the US market, we need<br />
to increase the number of branded companies. In the<br />
first half of the year, UTİB achieved an 11% increase<br />
in exports to the US, amounting to $58.5 million. We<br />
will continue our efforts to reach the potential export<br />
figures both in Bursa and throughout Turkey.”<br />
HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>
www<br />
www.isatekstil.com.tr
36 EVENTS<br />
Intertextile Shanghai <strong>Home</strong><br />
<strong>Textile</strong>s inspired the industry,<br />
generated big trade<br />
Marking three decades of influence on China’s home and contract textile<br />
sector, Intertextile Shanghai <strong>Home</strong> <strong>Textile</strong>s concluded another successful<br />
edition at the National Exhibition and Convention Center (Shanghai) from<br />
August 14 to 16. This milestone event featured 946 exhibitors from 15<br />
countries and regions, attracting over 35,000 visitors from 108 nations<br />
across a sprawling 100,000 sqm exhibition space. Visitor attendance<br />
saw a 10% increase compared to the previous edition, with overseas<br />
buyers accounting for 13%, reinforcing the show’s growing international<br />
appeal. Industry participants-from suppliers and buyers to keynote<br />
speakers-praised the event for fostering valuable business exchanges,<br />
promoting sustainable products, and offering design inspiration.<br />
SHANGHAI – Reflecting on the event’s success,<br />
Ms. Wilmet Shea, General Manager of Messe<br />
Frankfurt (HK) Ltd, remarked: “Our 30th<br />
anniversary edition was filled with energetic<br />
interactions from a vibrant community of industry<br />
players. It was a pleasure to see so many familiar<br />
faces among both exhibitors and visitors, some of<br />
whom have been with us since the beginning. From<br />
just 123 exhibitors at our first edition to nearly<br />
1,000 in the home textile segment this year, the fair<br />
now covers 14 product zones, catering to a wide<br />
spectrum of international and domestic buyers. We<br />
look forward to continued growth and innovation in<br />
the decades ahead as we evolve with the industry.”<br />
HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>
38 EVENTS<br />
A Global Platform for Industry Connections<br />
Intertextile Shanghai <strong>Home</strong> <strong>Textile</strong>s, supported<br />
by Messe Frankfurt’s extensive global network,<br />
has solidified its position as a major international<br />
business hub, linking key players from the East and<br />
West. The fair featured dedicated pavilions from<br />
Türkiye and Uzbekistan, along with a Belgium Zone<br />
and several independent international exhibitors,<br />
setting the stage for meaningful business connections<br />
within the world’s top textile production hub.<br />
Exhibitors showcased a diverse array of products,<br />
from bedding and upholstery to curtains and<br />
carpets, across four expansive halls. Standout<br />
HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>
42 EVENTS<br />
participants included 3M China Limited, Weavers<br />
Tekstil San ve Tic A S, and Zhejiang Maya Fabric<br />
Co Ltd, among others.<br />
Long-standing exhibitors, such as Beijing Ya Da<br />
<strong>Home</strong> Decoration Articles Co Ltd, appreciated the<br />
fair’s ability to attract high-quality overseas buyers.<br />
General Manager Ms. Ying Gao emphasized the<br />
importance of the event for exploring new business<br />
opportunities and staying informed about the latest<br />
industry trends. “The fair allows us to showcase our<br />
latest innovations and services while offering a unique<br />
chance to adjust our strategies based on evolving<br />
industry dynamics,” she said.<br />
HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>
EVENTS<br />
43<br />
International Buyers and VIP Delegations<br />
This year, the fair welcomed 17 buyer delegations<br />
from 16 countries, including Algeria, India, Japan,<br />
and Russia, among others. VIP buyers from across<br />
the globe took advantage of the platform to fulfill their<br />
annual sourcing requirements. Long-time attendee Ms.<br />
June da Silva, Director of Hertex from South Africa,<br />
underscored the importance of the event in their<br />
global sourcing strategy: “This show has become one<br />
of our top choices for sourcing worldwide, offering<br />
great prices and forward-thinking exhibitors.”<br />
Sustainability Takes Center Stage<br />
Sustainability was a major focus of this year’s<br />
OCTOBER <strong>2024</strong><br />
HTE HOME TEXTILE EXPORTS
46 EVENTS<br />
edition, reflected in the event’s comprehensive<br />
fringe program. Highlights included discussions on<br />
sustainability between designers and producers,<br />
a Sustainable Fiber Forum, and presentations<br />
from major fiber producers like 3M and Indorama.<br />
The show also introduced the Econogy concept,<br />
showcasing Messe Frankfurt’s commitment to<br />
sustainability through its Texpertise Network.<br />
Designers from Europe and the Middle East<br />
brought fresh perspectives on green innovation,<br />
with SPOTT trends & business CEO, Ms. Anja<br />
Bisgaard Gaede, emphasizing the importance of<br />
bio-engineered innovations and circular systems for<br />
the future of the textile industry.<br />
Exhibitors like Toyo Orimono Co Ltd from Japan<br />
noted a growing demand for eco-friendly products.<br />
General Manager Mr. Runhao Ma reported:<br />
“Sustainability is now a priority for 50% to 60% of<br />
our customers, compared to just 10% a few years<br />
ago. Our company uses eco-friendly yarns and watersaving<br />
dyeing methods, and we’re seeing increasing<br />
interest from both domestic and international buyers.”<br />
Exhibitor Feedback<br />
Intertextile Shanghai <strong>Home</strong> <strong>Textile</strong>s continues to<br />
serve as a critical meeting point for suppliers and<br />
buyers from China, Europe, the Middle East, and<br />
beyond. Mehmet Oztoprak, Manager of Küçükçalık<br />
Tekstil Sanayi ve Ticaret A.S from Türkiye,<br />
commented: “This is the ideal place to discuss future<br />
orders with international customers. China is a<br />
massive market, and our products, known for their<br />
imported quality, have a strong appeal here.”<br />
Looking ahead, Intertextile Shanghai <strong>Home</strong> <strong>Textile</strong>s<br />
– Autumn Edition will continue to provide a vital<br />
platform for industry innovation and collaboration,<br />
helping businesses from around the world stay<br />
connected in a rapidly evolving market.<br />
HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>
organised by
52<br />
PROFILE<br />
Lenzing’s latest<br />
Black Towel Collection<br />
features six essential<br />
everyday personal care<br />
items crafted with<br />
TENCEL Modal in black<br />
fibers and LENZING<br />
ECOVERO Viscose<br />
in black fibers.<br />
New Black Towel<br />
Collection<br />
with long-lasting<br />
softness<br />
Lenzing – Lenzing Group, a leading global producer<br />
of wood-based specialty fibers, announces the<br />
launch of its latest Black Towel Collection made with<br />
LENZING ECOVERO branded black viscose<br />
fibers and TENCEL branded black modal fibers. The<br />
collection features six essential everyday washable<br />
and reusable face and body care items, from makeup<br />
removal pads, makeup removal towels, gym towels,<br />
bath towels, hand towels, hair bonnets, to beach<br />
towels, designed to cater to the ever-changing<br />
consumers’ needs for quality, responsible personal<br />
care items for every aspect of daily life. Made with<br />
ingredients that are responsibly produced, the Black<br />
Towel Collection presents an alternative choice for a<br />
societal norm where conventional makeup removal<br />
products are mostly single-use disposable items, and<br />
reusable towels often get stained or discoloration<br />
due to repeated usage. The collection will bring<br />
about a refined experience to consumers through its<br />
exceptional durability, softness and color vibrancy.<br />
Engineered for everyday use with enhanced<br />
softness and durability<br />
The Black Towel Collection is woven with a blend<br />
of cotton and TENCEL Modal black fibers or<br />
LENZING ECOVERO Viscose black fibers with<br />
a unique fabric composition to enhance durability.<br />
Even after multiple washes, these products retain<br />
their softness and gentle feel on the skin, making<br />
them ideal for repeated use. Derived from controlled<br />
or certified wood sources, these specialty fibers<br />
are made from resource-saving processes, using<br />
at least 50% less carbon emissions and water<br />
consumption1. Additionally, the LENZING<br />
ECOVERO Viscose black fibers are certified<br />
biodegradable and compostable at the end of their<br />
lifecycle. Both reusable and responsibly produced,<br />
this towel collection is an excellent solution<br />
for individuals looking to minimize the carbon<br />
footprint1 of their everyday care practices.<br />
Long-lasting color vibrancy enabled by<br />
resource-saving dyeing processes<br />
Featuring a rich black color, the towels are dyed in<br />
the fiber stage using the spin-dyeing technique, where<br />
black color pigments are directly incorporated into<br />
Featuring remarkable softness<br />
after repeated washes, the<br />
collection utilizes a spin-dyeing<br />
technique that not only reduces<br />
environmental impact3,4 during<br />
dyeing process, but also ensures<br />
lasting color intensity.<br />
HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>
24-27 February 2025<br />
Almaty / Kazakhstan<br />
Sinem ALTINAY / Turkel Fair Organization<br />
GSM: +90 544 680 00 64<br />
sinemaltinay@turkel.com.tr<br />
homedecofair.com<br />
homedecokazakhstan
54<br />
PROFILE<br />
This helps towels retain color and quality longer,<br />
reducing the need for frequent replacement.<br />
Ebru Bayramoğlu,<br />
“Most make-up removal towels,<br />
including disposable cotton<br />
towels, washable microfiber<br />
cloths, and face towels, are<br />
traditionally made from 100%<br />
cotton. With consumers<br />
increasingly aware of the<br />
environmental impact of their<br />
everyday face and body care<br />
products, Lenzing sees an<br />
opportunity to introduce a<br />
sustainable alternative using our<br />
cellulosic fibers.”<br />
“Majority of the make-up removal towel offerings,<br />
including disposable cotton towels, washable<br />
microfiber, and face towels, are made with 100%<br />
cotton. As consumers become more aware of the<br />
environmental impact of their daily essential face<br />
and body care products, we see an opportunity for<br />
Lenzing to bring forth an alternative option using<br />
our cellulosic fibers,” said Ebru Bayramoglu, Head<br />
of Global Business Development in textiles business<br />
at Lenzing. “Developed in collaboration with our<br />
value chain partners, this Black Towel Collection<br />
will be an inspirational offering to be showcased<br />
at various retail outlets and highlighted during<br />
upcoming trade events. Exceptionally soft and<br />
durable even after repeated washes, our collection<br />
is set to become a popular choice among conscious<br />
consumers who want to make a difference to the<br />
world through their daily personal care rituals.”<br />
“We are proud to work with Lenzing to develop<br />
our first Black Towel Collection. We have always<br />
loved experimenting with different fiber blends and<br />
fabric compositions to develop practical products<br />
that address the everyday needs of consumers.<br />
With this new offering, we hope that more brands<br />
and consumers will come to realize that they can<br />
be kinder to the world with small changes in their<br />
everyday habits,” said Mustafa Soylu, Research and<br />
Development Coordinator at Veritas Tekstil.<br />
the fibers. The unique process uses 50% less energy<br />
and water and does not require post-dye rinses,<br />
substantially enabling a 60% decrease in carbon<br />
footprint compared to conventional dyeing methods3.<br />
The process also helps preserve color intensity even<br />
after multiple washes and can mitigate the formation<br />
of cream spots caused by contact with substances like<br />
acne cream. With high color fastness, consumers also<br />
do not have to worry about the black color staining<br />
other garments in the washing process. Specifically,<br />
the gym towels and beach towels in this collection<br />
feature chlorine-resistant properties that minimize<br />
discoloration and fabric damage caused by exposure<br />
to chlorine in household water and swimming pools.<br />
HTE HOME TEXTILE EXPORTS OCTOBER <strong>2024</strong>