The Image Expo Magazine Houston 2024

HAIR | NAILS | MAKEUP | SKINCARE | BARBER | BUSINESS
THE
LARGEST
HAIR &
BEAUTY
SHOW IN
TEXAS!
Jalia
Pettis
Main Stage
Jeremiah
Sammons
Mario
Altamirano
JUSTIN
KACE
#theimageexpo
100+ Classes!
FREE with ticket
KITXIA
LARUMBE
DMARCO
SHERRY
RATAY
JOSEPH
RENE
CE Credits
+1 CE for attending
Shop & Save
Show specials on
hot trends & products
GEORGE R. BROWN
CONVENTION CENTER
OCT. 27 & 28, 2024
SUN 9AM-5PM | MON 9AM-4PM
Workshops
Hair, makeup, nails,
esthetics, barber,
business +more
www.TheImageExpo.com 877.219.3976

TABLE of CONTENTS
SCAN TO SEE AN UPDATED EXHIBITOR LIST,
FLOORPLAN, & SEMINAR SCHEDULE!
Use your camera
to scan the code.
3................. Main Stage
SHOW SPONSOR
BOOTH 712 INOVA PROFESSIONAL
6................. Hair Trends
8................. Exhibitor List
9................. Floor Plan
11............... Men’s Trends
12............... Paid Classes
13............... Day Spa + Makeup
14............... Beauty Business
15............... Nails
SHOW HOURS
October 27, 2024 SUNDAY 9am - 5pm
October 28, 2024 MONDAY 9am - 4pm
TICKET PRICE
Show Days $75
*All tickets are 2-day. 1-day tickets NOT AVAILABLE*
SHOW LOCATION
GEORGE R. BROWN CONVENTION CENTER
HALL B
1001 AVENIDA DE LAS AMERICAS, HOUSTON, TX 77010
Hands-on workshops
WORKSHOPS ARE PRICED SEPARATELY AND ARE LIMITED
BY THE NUMBER OF SEATS IN THE ROOM.
ALL CLASSES ARE FREE, UNLESS INDICATED WITH A PRICE.
2 find us online... facebook.com/theimageexpo instagram.com/theimageexpo_

MAIN STAGE
FREE WITH THE PURCHASE OF YOUR IMAGE
EXPO TICKET AT THEIMAGEEXPO.COM
Bride-to-Be Makeup
Look & Learn
Sunday, 10:00 a.m.-10:40 a.m.
Jalia Pettis
Licensed Beauty Professional & Visionary
When it comes to booking brides you have to maintain an open
line of communication. In this bridal basics class we talk about the
consultation process starting with the trial through the contract
as well booking the ceremony. Your preparation also includes an
array of products for varying skin tones, hair types and textures.
Let’s dive deeper than just the actual service but focus on how to
sell your services from start to finish!
NudeU: Wax That cl-ASS!
Sunday, 11:00 a.m.-11:40 a.m.
Jeremiah Sammons
Some like it soft… some like it hard. However you like it, NudeU
has formulated an amazing line of hard and soft waxes preferred
by estheticians around the world, perfect for YOU! Made from
natural, high-quality ingredients, our waxes adhere to hair without
damaging the skin or leaving irritating residue, guaranteeing
excellent results on all areas of the body, including the most
sensitive areas, like the bikini, underarms, chest, legs, and face.
Waxing is no longer a “mystery” hidden in the back room of
the local beauty salon. People in today’s society have become
more open about their personal grooming preferences and the
importance of style, physical appearance, and good hygiene.
Otoño Invierno
(En Español)
Sunday, 12:00 p.m.-12:40 p.m.
Mario Altamirano
Aprenderemos técnica fácil y práctica en Ballalage , alturas en
decoloración y neutralización.
Decoloraciones Seguras
(En Español)
Sunday, 1:00 p.m.-1:40 p.m.
Kitxia Larumbe & Dmarco
Decolorar cabello ahora de una manera más segura con el kit
decoloraciones perfectas, nuestros productos con Creatina,
Colágeno, Germen de trigo.
Gracias a sus ingredientes el cabello de nuestras clientas será
rubio, pero en perfecto estado.
Acompáñanos en esta demostración y explicación de la
presentación de nuestros productos, estaremos trabajando sobre
cabello procesado.
Signature Balayage
Sunday, 3:30 p.m.-4:10 p.m.
Sherry Ratay
Join Celebrity Colorist Sherry Ratay as she showcases her
“signature balayage”. This will include Free Hand Painting Balayage
versus Foil Balayage with no need to tease the hair. Sherry will
help you understand when to free hand balayage or foil balayage
to reach your desired color results. She will share with you what
to look for in each client including their skin tone, eye color,
personality, and profession to name a few. Please join Sherry
Ratay for this informative presentation as you prepare for the new
season.
Bold & Beautiful
Editorial Design
Monday, 10:00 a.m.-10:40 a.m.
Jalia Pettis
Licensed Beauty Professional & Visionary
Step into the world of editorial hair design for beauty or fashion.
In this fast-paced 45-minute look & learn, you’ll explore the
creativity and skill needed to craft eye-catching designs that stand
out on set and in print. Perfect for stylists wanting to break into
editorial work or enhance their skills, you’ll learn how to interpret
creative briefs and work efficiently in high-pressure environments.
By the end of this class, you’ll feel inspired to push boundaries
and deliver bold, editorial-ready hair looks.
Creative Editorial foil
& styling placement
Monday, 11:00 a.m.-11:40 a.m.
Joseph Rene
Joseph Rene for Patty’s Smocks will inspire you with a creative
interactive foil styling session on a live set of models. A Q&A,
raffle and flash sale will be held after at Patty’s Smocks.
Decoloraciones Seguras
(En Español)
Monday, 1:00 p.m.-1:40 p.m.
Kitxia Larumbe & Dmarco
Decolorar cabello ahora de una manera más segura con el kit
decoloraciones perfectas, nuestros productos con Creatina,
Colágeno, Germen de trigo.
Gracias a sus ingredientes el cabello de nuestras clientas será
rubio, pero en perfecto estado.
Acompáñanos en esta demostración y explicación de la
presentación de nuestros productos, estaremos trabajando sobre
cabello procesado.
Unlocing the Secrets: How to
Loc Straight & Curly Hair
Monday, 2:00 p.m.-2:40 p.m.
Justin Kace
JustinKace Artistic Team
More people are embracing the ideal of having Locs! However,
some find challenges of starting Locs for straight, curly and fine
textured hair types. Now is your opportunity to witness and gain
knowledge and insight training in our innovative techniques and
also discover how these services can increase your revenue and
profits.
Topics:
• Tools & Supplies Needed
• Client Consultations
• Straight Hair Locing Techniques
• Reattaching Broken Locs
• Loc Reconstruction
• Marketing Strategies
#HoustonIMAGEExpo2024 / 877-219-3976 / theimageexpo.com
3

How to Double Your Hair Salon
Business in One Year at No Cost To Y
INVITATION TO AN EXCLUSIVE BUSINESS SEMINAR F
HAIR SALONS and self employed
Event Highlights:
1.What Steps will be taken to double your business
2. Who Will Pay for It All
3.Why will someone else will pay for it
Sponsored by: iNova Hair Treatments
Join us October 27-28
At 1:30 Room 342C
Booth# 712
4 find us online... facebook.com/theimageexpo instagram.com/theimageexpo_

ou!
OR
#HoustonIMAGEExpo2024 / 877-219-3976 / theimageexpo.com
5

HAIR TRENDS
FREE WITH THE PURCHASE OF YOUR IMAGE
EXPO TICKET AT THEIMAGEEXPO.COM
Intro to Trichology
Room 342D | Sunday, 10:00 a.m.-11:00 a.m.
Room 342D | Monday, 10:00 a.m.-11:00 a.m.
Kimberly Shead
Topics to be covered:
• Hair Loss Facts
• What is Trichology Hair Growth Cycle
• Causes of Hair Loss
• Types of Hair Loss
• Female and Male Pattern Hair Loss
• Alopecia Areata
• Traction Alopecia
• Trichology Scoping for Consultations
• Consultations for Hair Loss
• Advanced Treatment Options for Alopecia
• Laser Treatment for Hair Loss
• Hair Loss Products & Multi-Therapeutic Approach
Understanding Hair Loss: Causes
and solutions
Room 342E | Sunday, 9:30 a.m.-10:30 a.m.
Room 342E | Monday, 9:30 a.m.-10:30 a.m.
Linda Boyce
In this class we will explore common causes of hair loss, both
genetic and environmental, and discuss various treatment options.
45 Minute Weave
Room 342E | Sunday, 11:00 a.m.-12:00 p.m.
Justin Kace
JustinKace Artistic Team
Learn how to do this quick and easy weaving technique which
involve no thread, no braiding, no sewing and no glue. This is a
fantastic and quick way to add extra length and volume to your
client’s hair.
Topics:
• Tools and Supplies Needed
• Weft Application Technique
• Maintenance
• Weft Removal
• Marketing Strategies
Clever & Quick Balayage
Room 342F | Sunday, 10:00 a.m.-11:00 a.m.
Sherry Ratay
This informative setting will teach you the Clever & Quick WHY’S
to Balayage. Learn the difference and importance of choosing
the proper tools to create the perfect balayage. Hair painting
free hand and foil painting, when to choose one technique over
the other. No teasing needed as I will help you understand the
importance of light and depth balance within the hair.
• Balayage “free-hand painting”: A step-by-step technique
featuring how to transform an ordinary one-dimensional
hair color into a perfectly placed Balayage.
• Balayage “within a foil”: A step-by-step technique featuring
how to transform an ordinary one-dimensional hair color
into a perfectly placed Balayage. Understanding when
to use Free Hand painting versus Foil. Both Balayage
techniques will transform a one-dimensional hair color into
a vivacious perfectly placed Balayage.
6 find us online... facebook.com/theimageexpo instagram.com/theimageexpo_
Kera/RX: Un Nuevo Botox
Capilar y Tratamiento de
Keratina Revolucionario
Room 350A | Sunday, 9:00 a.m.-11:00 a.m.
Raven Montano & Ivonne Salinas
El costo promedio de un Tratamiento Alisador de Keratina es de
$300. ¡Si realizas UN cliente a la semana, todas las semanas durante
un año, eso son casi $20,000! (Ahora multiplica esos resultados por
el NÚMERO REAL de clientes que verás cada semana... y estamos
hablando de dinero en serio).
Gana más $ para ti y tu salón ofreciendo a los clientes el
revolucionario nuevo Sistema Alisador de Keratina Keraplasty, una
formulación trifásica que espesa/repara el cabello al reemplazar
los aminoácidos faltantes en la corteza del cabello, reestructura los
enlaces disulfuro para controlar el rizo y mejora la condición del
cabello creando una capa protectora de proteínas alrededor del
mechón para eliminar el frizz, alisar la cutícula y reducir el tiempo
de secado en un 75% o más, ¡todo esto por hasta 4 meses! *Sin
Formaldehído/Glicol de Metileno... ni esos olores desagradables que
se encuentran en otras líneas de keratina*
Después de una breve presentación, los participantes serán guiados
paso a paso en la realización del Sistema Alisador de Keratina
Keraplasty en una modelo en vivo. Todos los participantes que
asistan a esta clase recibirán una certificación que los acredita como
Keraplasticianos Certificados.
Kera/RX: A Revolutionary New
Hair Botox & Keratin Treatment
**FREE Certification Included**
Room 350A | Sunday, 11:00 a.m.-1:00 p.m.
Jeremiah Sammons & Raven Montano
The average ticket for a Keratin Smoothing Treatment is $300. If
you do ONE client a week, every week for a year, that’s almost
$20,000! (Now multiply those results by the REAL number of
clients you will see each week… and we are talking about some
serious money.)
Earn more $$$ for yourself and your salon by offering clients
the revolutionary new Keraplasty Keratin Smoothing System, a
Triphasic formulation which thickens/repairs hair by replacing
amino acids missing from the cortex of the hair, restructures
disulfide bonds to control curl, and improves the condition of the
hair by creating a protective protein layer around the hair strand
to eliminate frizz, smooth the cuticle, and reduce drying time by
75% or more, all for up to 4 months!!! *Without Formaldehyde/
Methylene Glycol... or those awful fumes found in other keratin
lines*
After a brief presentation, participants will be walked step-by-step
on performing the Keraplasty Keratin Smoothing System on a live
model. All Participants attending this 2 hour class will receive a
certification as listing them as Certified.
NudeU: Wax That cl-ASS!
Room 350A | Sunday, 2:00 p.m.-3:00 p.m.
Jeremiah Sammons
Some like it soft… some like it hard. However you like it, NudeU
has formulated an amazing line of hard and soft waxes preferred
by estheticians around the world, perfect for YOU! Made from
natural, high-quality ingredients, our waxes adhere to hair without
damaging the skin or leaving irritating residue, guaranteeing
excellent results on all areas of the body, including the most
sensitive areas, like the bikini, underarms, chest, legs, and face.
Waxing is no longer a “mystery” hidden in the back room of
the local beauty salon. People in today’s society have become
more open about their personal grooming preferences and the
importance of style, physical appearance, and good hygiene.

HAIR TRENDS
FREE WITH THE PURCHASE OF YOUR IMAGE
EXPO TICKET AT THEIMAGEEXPO.COM
Perlacolor: At $5.50 a Tube… It’s
Time Color Made YOU Money!
Room 350A | Sunday, 3:00 p.m.-5:00 p.m.
Raven Montano & Jeremiah Sammons
Are you currently making TOO MUCH money? Are you overbooked,
overpaid, and have too much free time on your hands?
If so, this is NOT the class for you! But for those of you who
dream of running a successful salon, cashing the paychecks you
deserve, and seeing a clear path to profits every month… this
class will help make that dream a reality! At $5.50 for a 3.38oz
tube of one of the most innovative Italian color lines on the
market today, switching to Perlacolor is guaranteed to increase
your overall profitability by THOUSANDS of dollars a year! Do
not miss this session!
Color Melting Effect
Room 350B | Sunday, 11:30 a.m.-12:30 p.m.
Jcarlos Pimentel
Porque todo esta en tus manos.
Introduce stylist to a new way of color blending when creating
balayage effects by toning over teased hair. This techniques will
help stylists avoid lines of demarcation.
- Introduction (5 minutes)
- Proper way of teasing the hair
- How to formulate lightener and treatments together in order
to protect the hair during the lightening process.
- Difference between temporary, semi and permanent hair color.
- How to choose colors based on underling pigment residue and
Artists at Work
how to formulate.
- Color and treatments application.
- Styling products for the perfect finished look.
ArtistasAlaObra.com
Pro Wig Installation Course
Room 350B | Sunday, 1:00 p.m.-3:00 p.m.
Chiquetta Clark
Our look and learn wig install class covers NEW techniques to
melt the lace, HD bald cap methods , wig product education and
so much more! Each student that stays to the end of the course
receives certificate of completion, raffle to win a free product,
and 1 luxury hair vendor.
Hair loss and Hair Growth
Room 350B | Sunday, 2:30 p.m.-3:30 p.m.
Room 350B | Monday, 2:30 p.m.-3:30 p.m.
Dr. Levy Q. Barnes, Jr.
In this class, Dr. Levy teaches knowledge on hair loss and hair
growth. He covers the causes of hair loss, including hair loss
due to heredity, Alopecia, medicine, stress, harsh chemicals,
hairstyles, and external apparatuses. Following the lesson on
hair loss, this class will cover how to stop hair loss and grow hair
back. We will including knowledge on protective styles, hair
products to use and avoid, techniques to prevent further hair
loss, and natural supplements to grow hair back. This class is
extremely informative and will help you to assist your clients to
have the healthiest hair possible.
Catch The Wave Vintage Class
Room 350C | Sunday, 12:00 p.m.-1:00 p.m.
Felecia Marie
You will learn how to create a Vintage Hair Style incorporated
with soft waves. Different techniques will be demonstrated to
show you how to create diverse vintage styles with the same
hair cut and learn what products create great finishings for
vintage styles. This class will teach you what’s most important to
perfect your styling when it comes to short vintage styles & help
you create a new spin to the trendy new styles.
Makeup and More
Room 350C | Sunday, 2:00 p.m.-3:00 p.m.
Vicki Lynn
Learn natural to glam make up techniques as well as promoting
and building your make up business. Vicki has been in the
beauty industry for over 35 years and has lots of tips to share.
The Essentials Of Wig Making
Room 350D | Sunday, 11:00 a.m.-12:00 p.m.
Eunice Johnson
Custom wig-making has become very popular in the world
of hair replacement. Consumers are no longer able to try on
wigs in some stores, therefore, giving custom Wig Maker’s
an advantage to make more money. First, we must learn the
fundamentals of wig making. For example, head measurements
-the circumference, cap selection and hair textures selection.
This class will also explain the difference between a manually
sewn wig and one using a sewing machine. Also, some bonus
info on Cranial Prosthesis-Medical Wigs. No sewing experience
is necessary!
Sewing Machine Wig
Challenges!
Room 350D | Sunday, 1:00 p.m.-2:00 p.m.
Eunice Johnson
ARE YOU: Experiencing difficulties with your sewing machine
while constructing your wigs. Let us troubleshoot.
You will learn the underlying causes of the problem and other
potential issues in this class. This class will enhance your
knowledge of your sewing machine and provide you with
essential skills to excel in the art of wig making.
Rip Me Out The Plastic, Pixie
Brand New
Room 342D | Monday, 2:30 p.m.-3:30 p.m.
Gary Gereau
Ready to turn commercial hair into a realistic head turning pixie.
Where pixies are mastered, thats where the money resides. From
learning track placement, tool purpose and thermal tricks you’ll
be known as a pixie guru that will leave your clients feeling brand
new.
Unlocking the Secrets: How to
Loc Straight & Curly Hairs
Room 342E | Monday, 11:00 a.m.-12:00 p.m.
Justin Kace
JustinKace Artistic Team
More people are embracing the ideal of having Locs! However,
some find challenges of starting Locs for straight, curly and fine
textured hair types. Now is your opportunity to witness and gain
knowledge and insight training in our innovative techniques and
also discover how these services can increase your revenue and
profits.
Topics:
• Tools & Supplies Needed
• Client Consultations
• Straight Hair Locing Techniques
• Reattaching Broken Locs
• Loc Reconstruction
• Marketing Strategies Marketing Strategies
#HoustonIMAGEExpo2024 / 877-219-3976 / theimageexpo.com
7

BOOTH
COMPANY
EXHIBITOR LIST
122 @THA_GOODBARBER1
710 #1 LASH LLC
802 AGGIELAND BARBER & BEAUTY SUPPLY
94 AKI LASHES
222 ALIMTOX WELLNESS
815 ALLEVIATE LLC
116 ARTISTAS A LA OBRA
818 ARTISTRY BEAUTY SALON
228 AVYNA
415 BEAUTE TSURU DBA KSK ENTERPRISES
86 BELLEZZA CANTU & RIMAN KOREAN SKIN CARE
630 BELMA KOSMETIK
524 BEST INSTRUMENTS USA
221 BIBI BEAUTY PRODUCTS
701 BLING BLING BLING
627 BOSS BEAUTY MAKE UP ACADEMY
210 BRASHAE’S BEAUTY SUPPLY
633 BRAZILIAN BRA STRAPS
322 BY QUENNE
635 CALLAS
321 CHRISTI’S / STEVE’S COOL STUFF
402 CHRISTRIO
315 CNC BEAUTY SOLUTIONS LLC
618 DELINO SALON ESSENTIALS
209 DINOR PROFESSIONAL
412 DNA HAIR TOOLS
721 DNA HAIR TOOLS
103 DR. LAKEISHIA PERRY
100 ELITE
216 ELLEEBANA STORE USA
324 EMS TENS
229 EUNICE’S HAIR LLC - EUNICE JOHNSON
623 FOLIE - PROFESSIONAL HAIR PRODUCTS
716 GAYA COUTURE LLC
227 HEALTH & BEAUTY CONNECTIONS LLC
522 I LOVE NAILS SUPPLIES
804 IMG SALON SERVICES
712 INOVA PROFESSIONAL
806 INSTYLE WITH VAL, LLC
622 IRIDIUM PROFESSIONAL
8 find us online... facebook.com/theimageexpo instagram.com/theimageexpo_
BOOTH COMPANY
616 JUST SALON TOWELS
110 JUSTINKACE
811 KEIZ INOTEC
202 LA SAVONNERIE DIVINE
510 LADIES HAIR & ACCESSORIES
516 MARTINNI BEAUTY INC.
416 METRO BEAUTY SUPPLY
812 MOD SHEARS
128 MY NAIL POD
218 PAIGE BARBER SUPPLY
311 PAPARAZZI ACCESSORIES/BEAUTY BLING
612 PATTY’S SMOCKS
711 PODOSAFE INTERNATIONAL
524 POSTQUAM PROFESSIONAL
333 PURIFY BEAUTY
810 Q HAIRSPRAY
421 REGALE BEAUTY & BARBER SUPPLY
621 RILASSARE
302 RIVERSIDE ENTERPRISES
817 ROBERT NATAL JEWELRY
809 S BEAUTY
502 SALON & SPA WHOLESALER
316 SARAH K BRAZIL
317 SEMPER LASER
312 SMARTTECHBEAUTY.COM
816 SPA EQUIPMENT GALLERY
611 TAJAM SCISSORS
101 TEXAS DEPARTMENT OF LICENSING
AND REGULATION
107 THE BLESSINGS MED & AESTHETICS
609 THE LASH DOCTOR
215 THE LASH SUPPLY
130 TOOTH FAIRY CORPORATION
102 TOT NAIL SUPPLY
718 UMT WORLDWIDE
615 VIO NEW STAR LLC
422 VOGLIA
309 WAVERS AT HEART
628 XENSHAY PRESENTS BAYACLIP
423 YIMI SKIN & TEA
UPDATED 10/26/2024

FLOOR PLAN
SCAN ME!
FOR FLOOR PLAN
UPDATES
HOUSTON IMAGE EXPO
October 27-28, 2024 | George R. Brown Convention Center, Hall B
Exhibit Hours: Sunday 9:00am-5:00pm, Monday 9:00am-4:00pm
MAIN STAGE
Food Court 635 630 629
229 130
528 428 328 333 228
633 628 627 227 128
623 524
721 622
521 422 322 321 222 221 122
621 522
818 817 718
618
317 218
712
615 516 416 415 316
215 116
816 815 716 616 315 216
Barber and Fantasy
812 811
711 612 611
412 312 311
710
510
810 809 609 309
210 209 110
806
107
804 702 701 602 502 402 302 202 102 103
802 101
86 ENTRANCE 94 100
#HoustonIMAGEExpo2024 / 877-219-3976 / theimageexpo.com
9

HAIR TRENDS
FREE WITH THE PURCHASE OF YOUR IMAGE
EXPO TICKET AT THEIMAGEEXPO.COM
Simple Steps to the Perfect
Root Shadow & Blend
Room 342F | Monday, 11:00 a.m.-12:00 p.m.
Sherry Ratay
This informative setting will teach you the SIMPLE WHY’S to the
root shadow and blend. Learn the difference and importance of
choosing the proper tools to create the blend, when to choose a
permanent Color over a demi-permanent color. As well as which
tool for the application, bottle or bowl and brush.
• Root Shadow: A step-by-step technique featuring how to
soften the blonde closest to the scalp area to create the
look of a soft sexy blonde. The transition from one formula
to the next to create the continuous look from a darker to
lighter shade down the strand of the hair without noticing
the color transition. Transform an ordinary foil application
into the soft sexy look just by creating a root shadow.
LUMINAE: Too Hot to Be Cool
– Achieving Those Icy Blondes
Room 350A | Monday, 9:00 a.m.-10:00 a.m.
Raven Montano & Jeremiah
Sammons
Luminae Haircare is officially declaring 2024 “The Year of White-
Blonde hair”. Let’s face it, your clients don’t want “multiple
sessions… they want white-blond and they want it “white now”!
With the popularity of tiktok, instagram, and selfies, there has
been an increased demand for balayage, ombré, fantasy colors,
and Platinum Grey… making “extreme lightening” one of the
largest income-generating services offered in most salons.
Unfortunately, traditional lighteners and blonding techniques are
unable to meet the challenge of lifting darker-haired clients to
the lightest blondes necessary for today’s most popular looks.
Co-taught by Foilyage Experts Raven Montano and Kathryn
Saldivar, this class will teach students the difference between
the caramels obtainable through balayage and the ultra-blondes
achievable with our fast, fun, and profitable Luminae Foilyage
techniques.
Perlacolor: Sí, entendemos
español ... y El cabello latino!
Room 350A | Monday, 10:00 a.m.-12:00 p.m.
Ivonne Salinas & Raven Montano
En 1492, los españoles llegaron por primera vez a América.
Durante los siguientes siglos, cientos de miles vinieron en busca
de “El Dorado” pero nunca lo encontraron ... probablemente
porque nunca le preguntaron a una estilista, ¡lo vemos cada
vez que aclaramos a una rubia latina! ¡Nuestra clase no ofrece
doblones, pero podemos demostrar cómo Perlacolor te ayudará
a ganar mucho oro!
Kera/RX: A Revolutionary New
Hair Botox & Keratin Treatment
**FREE Certification Included**
Room 350A | Monday, 12:00 p.m.-2:00 p.m.
Jeremiah Sammons & Ivonne Salinas
The average ticket for a Keratin Smoothing Treatment is $300. If
you do ONE client a week, every week for a year, that’s almost
$20,000! (Now multiply those results by the REAL number of
clients you will see each week… and we are talking about some
serious money.)
Earn more $$$ for yourself and your salon by offering clients
the revolutionary new Keraplasty Keratin Smoothing System, a
Triphasic formulation which thickens/repairs hair by replacing
amino acids missing from the cortex of the hair, restructures
disulfide bonds to control curl, and improves the condition of the
hair by creating a protective protein layer around the hair strand
to eliminate frizz, smooth the cuticle, and reduce drying time by
75% or more, all for up to 4 months!!! *Without Formaldehyde/
Methylene Glycol... or those awful fumes found in other keratin
lines*
After a brief presentation, participants will be walked step-bystep
on performing the Keraplasty Keratin Smoothing System
on a live model. All Participants attending this 2 hour class will
receive a certification as listing them as Certified.
Kera/RX: Un Nuevo Botox
Capilar y Tratamiento de
Keratina Revolucionario
Room 350A | Monday, 2:00 p.m.-4:00 p.m.
Raven Montano &
Jeremiah Sammons
El costo promedio de un Tratamiento Alisador de Keratina es
de $300. ¡Si realizas UN cliente a la semana, todas las semanas
durante un año, eso son casi $20,000! (Ahora multiplica esos
resultados por el NÚMERO REAL de clientes que verás cada
semana... y estamos hablando de dinero en serio).
Gana más $ para ti y tu salón ofreciendo a los clientes el
revolucionario nuevo Sistema Alisador de Keratina Keraplasty, una
formulación trifásica que espesa/repara el cabello al reemplazar
los aminoácidos faltantes en la corteza del cabello, reestructura
los enlaces disulfuro para controlar el rizo y mejora la condición
del cabello creando una capa protectora de proteínas alrededor
del mechón para eliminar el frizz, alisar la cutícula y reducir el
tiempo de secado en un 75% o más, ¡todo esto por hasta 4
meses! *Sin Formaldehído/Glicol de Metileno... ni esos olores
desagradables que se encuentran en otras líneas de keratina*
Después de una breve presentación, los participantes serán
guiados paso a paso en la realización del Sistema Alisador
de Keratina Keraplasty en una modelo en vivo. Todos los
participantes que asistan a esta clase recibirán una certificación
que los acredita como Keraplasticianos Certificados.
Otoño Invierno
Room 350B | Monday, 10:00 a.m.-11:00 a.m.
Mario Altamirano
Aprenderemos técnica fácil y práctica en Ballalage , alturas en
decoloración y neutralización.
10 find us online... facebook.com/theimageexpo instagram.com/theimageexpo_
Versatile Pixie Cut
Room 350C | Monday, 12:00 p.m.-1:00 p.m.
Felecia Carmouche
Step up your game and allow me to teach you how to execute
short hair cuts, while learning how to maximize the versatility of
styling short hair by creating multiple styles from one hair cut.
Let me guide you on the steps to turn one hair cut into various
new trendy pixie cuts & styles. In this class i will be giving you
some of my secrets to success as a master short hair stylist.

HAIR TRENDS
Cutting with Confidence
Room 350C | Monday, 2:00 p.m.-3:00 p.m.
Vicki Lynn
Vikki Lynn is a precision cutting expert. With confidence by
learning advanced as well as basic cutting techniques. From
pixies to bobs and more.
Extensions and Wigs!
Room 350D | Monday, 10:00 a.m.-11:00 a.m.
Eunice Johnson
Enhance your clients hairstyles with our comprehensive hair
weaving class. Gain expertise in making your own tape-in hair
extensions, learn wig making skills and discover the process of
lace wig ordering. Bonus: Learn how to adjust a ventilated wig
base for a more precise fit.
Visit us at
Booth #116
Hablamos Español
FREE EDUCATION @
11AM, 1PM & 3PM
MEN’S TRENDS
FREE WITH THE PURCHASE OF YOUR IMAGE
EXPO TICKET AT THEIMAGEEXPO.COM
Mastering the Art of Barbering
Room 352E | Sunday, 10:30 a.m.-11:30 a.m.
Room 352E | Sunday, 1:30 p.m.-2:30 p.m.
Tony Ortiz
Join us for a unique and exciting opportunity to learn the timeless
craft of barbering in our “Mastering the Art of Barbering” class.
Whether you’re a seasoned professional looking to refine your skills
or someone who’s passionate about starting a career in barbering,
this class is designed to take you on a journey through the world of
classic and contemporary barbering techniques.
The Art of the Picture Perfect
Look Without a Filter
Room 352E | Sunday, 12:00 p.m.-1:00 p.m.
Bobby Harris
This class you will equip you with the knowledge needed to achieve
clean crisp lines and the eye for details. While recapping the usage
of basic barbering skills and learning to implement advanced
techniques that will upgrade your skill set, clientele, service menu
and income. By Creating The Picture Perfect Look with the usage of
color enhancement, and attention to detail it will take a simple Fade
with designs to a picture worthy masterpiece.
• Advance tips and tricks for Fading
• Proper Tool selection
• Clipper & Razor Techniques
• Color Enhancement Techniques
• Guard Choice & Free Hand Cutting
• Creating the image and illusions
Keeping Minds Razor Sharp
Room 352F | Sunday, 10:00 a.m.-11:00 a.m.
Chase Babcock
• Will be telling my story and how barbering has impacted and
changed my life.
• Discuss marketing techniques
• Cutting techniques
• Shop ownership
• Communication and leadership
3 Step Fading Technique
Room 352F | Sunday, 11:30 a.m.-12:30 p.m.
Ivan Nacianceno
Tools
Color
Treatments
Info: ArtistasAlaObra.com | +1 (224) 500-4192
• I can break down a Mid Fade with a Zero
• Reference points
• 1,2,3 Fading method
• Best comb to use (preference)
• Shear over comb/clippers over comb on top
#HoustonIMAGEExpo2024 / 877-219-3976 / theimageexpo.com
11

PAID CLASSES
$10 FOR 1 CE CREDIT AT THEIMAGEEXPO.COM
OR PURCHASE AT REGISTRATION COUNTERS
1 CE HOUR
3 CE HOURS
Texas Cosmetology Sanitation,
Laws & Rules
Room 351E | Sunday, 9:15 a.m.-10:15 a.m.
Room 351E | Monday, 9:15 a.m.-10:15 a.m.
Lakeishia Perry | 1 CE HOUR -
Cosmetologists & Instructor - COST $20
Are you renewing your license? Do you need to be brushed up on the Laws
of Texas Licensing and Regulation? Come join us, stay updated and current
with the law and rules of Texas Cosmetology. For just 1 hour, we will
captivate your mind while keeping you in the “know how” with Sanitation,
Laws and Rules approved by Texas Department of Licensing and Regulation
(TDLR). Come Join Dr. Lakeishia Montgomery and the Russell Chew’s
Hair Affair team as we give you the “Secrets” to refresh and update your
current knowledge.
What’s in Your Toolbox?
Room 351E | Sunday, 11:00 a.m.-2:00 p.m.
Room 351E | Monday, 11:00 a.m.-2:00 p.m.
Lakeishia Perry | 3 CE HOUR -
Cosmetologists & Instructor - COST $45
New Spirit New Vision New Energy!!! What if you could work smarter not
Harder? Would you like your team and clients to take a double take at your
how you have Boost your Beauty Biz? Let’s discover what’s your journey
to Mastery. What’s in your Toolbox…Top Tech Tools is the class for you.
Come Join Dr. Lakeisha Montgomery and the Russell Chew’s Hair Affair
team as we give you the “Secrets” to reboot your image, clientele, and your
imagination. What’s in your Tool Box…Top Tech Tools CE Class will give
you the power to stay relevant by combining Technology and Techniques
in this fun filled interactive course. Learn how to Brand yourself effectively
and choosing the correct demonstrations on Social Media, utilizing print
photo graphs and videography. What sites and software are available to
you without the high cost. And How to implement innovated tools to bring
in new clientele while retaining the current clients your servicing.
Clever & Quick Balayage Free
Hand and Foil Balayage
Room 351F | Sunday, 12:00 p.m.-2:30 p.m.
Sherry Ratay
COST $195 | 40 Students Max
This informative setting will teach you the Clever & Quick WHY’S to
Balayage. Learn the difference and importance of choosing the proper
tools to create the perfect balayage. Hair painting free hand and foil
painting, when to choose one technique over the other. No teasing needed
as I will help you understand the importance of light and depth balance
within the hair.
• Balayage “free-hand painting”: A step-by-step technique featuring
how to transform an ordinary one-dimensional hair color into a
perfectly placed Balayage.
• Balayage “within a foil”: A step-by-step technique featuring how to
transform an ordinary one-dimensional hair color into a perfectly
placed Balayage. Understanding when to use Free Hand painting
versus Foil. Both Balayage techniques will transform a one-dimensional
hair color into a vivacious perfectly placed Balayage.
Simple but Perfect Root
Shadow & Blend
Room 351F | Monday, 1:00 p.m.-3:30 p.m.
Sherry Ratay
COST $195 | 40 Students Max
This informative setting will teach you the SIMPLE WHY’S to the root
shadow and blend. Learn the difference and importance of choosing the
proper tools to create the blend, when to choose a permanent Color over
a demi-permanent color. As well as which tool for the application, bottle
or bowl and brush.
• Root Shadow: A step-by-step technique featuring how to soften
the blonde closest to the scalp area to create the look of a soft sexy
blonde. The transition from one formula to the next to create the
continuous look from a darker to lighter shade down the strand
of the hair without noticing the color transition. Transform an
ordinary foil application into the soft sexy look just by creating a
root shadow.
Glue-less Wig Making 101
Room 352C | Monday, 10:00 a.m.-1:00 p.m.
Chiquetta Clark
COST $299 | Bring your own sewing machine
COST $99 | Look and Learn
Unleash your creative side at our beginner Wig Making Course.
This hands on workshop will teach you the art of wig making and our philosophy
on crafting fabulous wigs using a sewing machine from scratch. Each
participant will receive a certificate of completion, Course syllabus Ebook,
Consultation forms, and The Ultimate Wig business Checklist & Hair Vendor
Ebook ( $80 value free)
What students will learn: How to conduct a professional Client consultation,Settings
on sewing machine used to make a wig, Wig Cap options,
Closure placement, wig cap guidelines, How to measure clients head for
a glue-less fit , Wig construction, Adjustable band + comb placement, and
social media marketing tips.
12 find us online... facebook.com/theimageexpo instagram.com/theimageexpo_

career changes and improve your wellbeing.
DAY SPA+MAKEUP
OBJECTIVES
At the conclusion of the workshop, the participants will be able to:
Identify the steps of the soapmaking process and how it parallels career changes.
Evaluate career decisions in life that matter strongly and those that don’t.
Discover ways to achieve flow and maximize wellbeing in daily life.
BIOGRAPHY
FREE WITH THE PURCHASE OF YOUR IMAGE
EXPO TICKET AT THEIMAGEEXPO.COM
Soap making is a delicate and sometimes dangerous practice
that humans have cultivated since time immemorial.
Free Class with Purchase
them to create soap in a ritual that purifies our bodies.
of 1Eyelash Extension
Priscilla M. Mensah works with this ancient and earthy
Volume Kit $150
Through the bounty of local flora and ancestral knowledge,
indigenous communities take native ingredients and combine
medium to demonstrate how you can combine a lifetime of
diverse experiences to reach your career goals, make
Booth decisions 710 that honor | Sunday, you, and ultimately 10:30 achieve a.m.-11:30 a fulfilling a.m.
career.
Booth 710 | Sunday, 2:00 p.m.-3:00 p.m.
She is a former web developer and saas support professional
Booth who rediscovered 710 | Monday, soap making after 10:30 the profound a.m.-11:30 loss of her a.m.
father. Her love of the craft grew into a full-blown passion
Booth 710 | Monday, 2:00 p.m.-3:00 p.m.
which led her to Africa and eventually to stages and platforms
across the country.
Christina Dao
Today Priscilla uses the metaphor of soap making to
demonstrate that the raw materials of your life, no matter how
diverse, can be blended to navigate career changes, improve
your well-being, and achieve your dream career.
Through her speeches and hands-on programs — she’s in this
to make a difference and help YOU create a thriving career
and life that you genuinely love.
PRISCILLA M. MENSAH
Former web developer/
SAAS Support Professional
+1 (713) 401-7712
Remix Your Career & Life:
Lessons Learned Through
Soap Making
Room 350F | Sunday, 10:00 a.m.-11:00 a.m.
Room 350F | Monday, 10:00 a.m.-11:00 a.m.
Priscilla Mensah
In any professional’s life, they have to determine the right course
of action that will lead them to their purpose. Come along on
a journey that shows you the process of taking ordinary raw
materials and transforming them in an extraordinary way. The
process of soapmaking is directly related to taking your current
https://superpowersoap.com/ skills and remixing them on your path to your dream career.
Learn the keys to this ancient craft and gain surprising tips
hello@superpowersoap.com
that will help you navigate career changes and improve your
wellbeing.
©2022 Priscilla Mensah. All Rights Reserved.
Learn How to Earn Big
$$$ Removing All Types
of Skin Imperfections and
Fibroblasting”
Room 350F | Sunday, 1:00 p.m.-2:00 p.m.
Room 350F | Monday, 1:00 p.m.-2:00 p.m.
Cha Smith
Learn how to add a lucrative new service to your spa, salon, or
med spa to satisfy your clients’ requests to remove all types
of skin imperfections and “Fibroblasting”. This class will teach
you how to use an easy-to-operate technology to remove ruby
points permanently, skin tags, age spots, sun spots, freckles,
cholesterol deposits, calcium bumps, broken capillaries, pore
packets, thick hair, and more in just one treatment. Live handson
demonstrations will be given.
Brow Mastery:
Shaping the Future of Beauty
Room 350F | Sunday, 11:30 a.m.-12:30 p.m.
Room 350F | Monday, 11:30 a.m.-12:30 p.m.
Kimberly Morfin
Unlock the secrets to creating flawless brows with one of
the city’s top brow artists! Designed for beauty professionals
looking to stay on top of the latest trends, this session will walk
you through the cutting-edge techniques of brow mapping,
shaping, lamination, tinting, and restoration.
Watch live demonstrations on advanced brow shaping
techniques as an industry expert shows you how to achieve
perfectly sculpted brows that keep clients coming back. This
class is packed with valuable insights, expert tips, and the
latest innovations in brow artistry. Whether you’re a seasoned
professional or just looking to elevate your offerings, this
session will inspire and equip you with the knowledge to excel
in the fast-paced world of beauty.
Sugar and Soul Lab
and Training; Mastering
the Art of Sugar Wax
Room 351A | Sunday, 1:00 p.m.-2:00 p.m.
Kirby Mcmillian
In this comprehensive class, beauty professionals will be
introduced to the art and science of sugar waxing. Attendees
will learn everything from the proper sugar wax consistency and
application techniques. Whether you’re new to sugar waxing
or looking to refine your skills, this class will equip you with the
knowledge to offer this in-demand service with confidence. Join
us for a transformative session that combines expert instruction
with real-time practice.
#HoustonIMAGEExpo2024 / 877-219-3976 / theimageexpo.com
13

BEAUTY BUSINESS
FREE WITH THE PURCHASE OF YOUR IMAGE
EXPO TICKET AT THEIMAGEEXPO.COM
Nuggets for Networking
Room 342A | Sunday, 10:00 a.m.-11:00 a.m.
Vikki Lynn & Felecia Marie
Learn to build a solid network and scale your business to a
higher level. This dynamic duo has each been in the industry for
over 30 years and has plenty of valuable nuggets to share.
Bride-to-Be Business Basics
Room 342A | Sunday, 11:30 a.m.-12:30 p.m.
Jalia Pettis
When it comes to booking brides you have to maintain an open
line of communication. In this bridal basics class we talk about
the consultation process starting with the trial through the
contract as well booking the ceremony. Your preparation also
includes an array of products for varying skin tones, hair types
and textures. Let’s dive deeper than just the actual service but
focus on how to sell your services
Side Hustle
Room 342A | Sunday, 1:00 p.m.-2:00 p.m.
Joseph Rene
Let’s get inspired with Joseph Rene for Patty’s Smocks....as we
navigate our careers & wellness after the pandemic, economic
challenges & business burnout.
A interactive session, Q&A , business ideas to stay inspired...
some give aways will be hosted and a Flash sale at the booth will
be hosted
Get Yo Money Mane,
Overlooked to Booked
Room 342A | Sunday, 2:30 p.m.-3:30 p.m.
Gary Gereau
Are you ready to take your salon suites, barbershops or any
beauty businesses from Overlooked to Booked With the right
strategies and resources you’ll be able to scale your business,
pivot your finances weekly and attract your dream clients
unstoppably. Don’t leave nothing on the table, Get yo Money
Mane.
The Art of Passive Income
for the Beauty Industry!
Room 342B | Sunday, 1:00 p.m.-2:00 p.m.
Room 342B | Monday, 1:00 p.m.-2:00 p.m.
Candace Walls
Ready to boost your beauty biz? Join The Art of Passive Income
and learn how to make money 24/7!
What You’ll Learn:
Retail Magic: Turn your favorite products into extra cash.
Networking Fun: Meet awesome people and grow your business.
Consistency Wins: Keep the money flowing with simple, steady
habits.
Why Join?
Expert Tips: Learn from a beauty pro who has mastered the art!
Hands-On Fun: Interactive and engaging activities.
Instant Impact: Start seeing results immediately.
Don’t miss out! Start your journey to financial freedom.
Suite Life 101
Room 342B | Sunday, 3:00 p.m.-4:00 p.m.
Room 342B | Monday, 10:00 a.m.-11:00 a.m.
Toni Toni
A course designed to educate Artistic Designers (Hair Stylist,
Makeup Artist, Nail Technicians & Estheticians) on how to
transition from Employee to Entrepreneur. Transform from a
suite renter to a Solopreneur. Already renting a Suite, learn how
to revamp or scale your business. Class will walk professionals
through getting their Dream Business from conception to doors
open. Are you an Entrepreneur? Your Plan-Blueprint, Organizing,
and Rebuilding Clientele as an Entrepreneur (Branding).
Own It!
Room 342C | Sunday, 10:00 a.m.-11:00 a.m.
Room 342C | Monday, 10:00 a.m.-11:00 a.m.
Jane Archie
Standing behind the chair, working in a suite, teaching in school,
how do you own the position that you are in? How do you move
into your desired position?
This class will touch on the mindset of entrepreneurship and the
steps to owning whatever position you are in!
In this one hour class, students will :
1. Understand the differences in thinking like an employee vs
an employer
2. Learn several steps to thinking like an owner
3. Discuss and understand owning it, if they are behind the
chair, thinking of owning a suite or a school
Writing (Righting) Your Way
Through Business
Room 342B | Sunday, 10:00 a.m.-11:00 a.m.
Shauri Gibson
A new or seasoned professional guided tour of planning their
career. With proper planning and execution, professionals can
create a roadmap that they can follow while growing their
business and brand.
14 find us online... facebook.com/theimageexpo instagram.com/theimageexpo_

BUSINESS
NAILS
FREE WITH THE PURCHASE
OF YOUR IMAGE EXPO TICKET
Transforma tu Salón con
Marketing Digital: Claves para
atraer más clientes a tu Salón
Room 342C | Sunday, 12:00 p.m.-1:00 p.m.
Edmundo Moch
Descubre cómo el marketing digital puede revolucionar el éxito
de tu salón de belleza. En esta clase, te enseñaremos cómo
aprovechar plataformas digitales como Instagram, Facebook,
y Google para generar mayor visibilidad y atraer más clientes.
Aprenderás a crear campañas efectivas y construir una marca
sólida en el mundo online. Convierte tus likes en citas. Con estas
herramientas, estarás listo para dar el siguiente paso y llevar tu
salón al siguiente nivel.
Doubling Your Salon Business
in One Year at No Cost to You
Room 342C | Sunday, 1:30 p.m.-2:30 p.m.
Room 342C | Monday, 1:30 p.m.-2:30 p.m.
Kuba Farbiarz
How to Double Your Hair Salon Business in One Year at No Cost
To You! Invitation to an exclusive business seminar for hair salons
and self-employed.
Event Highlights:
What Steps will be taken to double your business
Who Will Pay for It All
Why will someone else will pay for it
Tax Savings and Money
Management for the Beauty
Industry ​Professional
Room 350C | Sunday, 10:15 a.m.-11:15 a.m.
Room 350C | Monday, 10:15 a.m.-11:15 a.m.
Ivory Mims
​This class is designed to assist the professional in the basic
understanding of business finance, bookkeeping and Tax
planning and preparation. We will share how the IRS rules
govern our day to day business lives and what to do as business
owners to win inside that structure. We will discuss and define
over 300 acceptable deductions to assist the professional in
legally lowering their tax liability.
PodoSafe Pedicare Delux Master
Room 351C | Sunday, 10:00 a.m.-11:15 a.m.
Room 351C | Monday, 10:00 a.m.-11:15 a.m.
Paisley Howze
With so many products available to lengthen and reinforce nails,
what’s best for your clients and most efficient for you? Learn how
hard gel enhancements easily extend natural nails and protect
with a beautiful, durable finish. Regardless of which brands you
prefer, simplifying your application and maintenance procedures
will minimize your time, filing and effort while eliminating lifting
and breakage.
Pedicure Enhancements
(Kit Available for Purchase)
Room 351C | Sunday, 12:00 p.m.-1:00 p.m.
Shauri Gibson
You can add pedicure enhancements to your service catalog.
Every client wants beautiful feet; this class will help you achieve
that through proper service procedures and quality products.
Beginner Gel-X Class
Room 351D | Sunday, 10:00 a.m.-11:00 a.m.
Alexis Hyson
1. Introduction to Gel-X.
2. Nail Prep & Safety.
3. Gel-X Application Process: -
Step-by-step instruction on applying Gel-X extensions.
4. Finishing: -
Finishing techniques for a professional result.
5. FAQs: -
Common mistakes and how to fix them.
Beginner Acrylic Class
Room 351D | Sunday, 1:00 p.m.-2:00 p.m.
Alexis Hyson
1. Introduction to Acrylics.
- Essential tools and products for acrylic application.
2. Nail Prep & Safety:
- Proper nail preparation for acrylic application.
3. Acrylic Application Basics:
- Step-by-step guide to mixing and applying acrylic.
- Techniques for smooth, bubble-free adhesion.
4. Shaping & Refining:
- Basic shaping techniques for a natural finish.
- Filing and buffing for a polished look.
5. FAQs:
- Common beginner mistakes and how to fix them.
Waterless Pedicuring
(Kit Available for Purchase)
Room 351C | Monday, 12:00 p.m.-1:00 p.m.
Shauri Gibson
Could you introduce luxury pedicures to your clients with the
costly overhead required to have pedicuring in your salon? This
class brings waterless pedicure services to the forefront and
reveals how pedicuring can be achieved with quality products and
equipment that won’t break the bank. Say yes to pedicuring and
expanding your menu.
#HoustonIMAGEExpo2024 / 877-219-3976 / theimageexpo.com
15

FREE CLASS AND
CERTIFICATION
WITH PURCHASED KIT $90
Visit
Booth
710
(281) 753-1800
3120 ROGERDALE RD #120, HOUSTON, TX. 77042
www.numberonelash.com
16 find us online... facebook.com/theimageexpo instagram.com/theimageexpo_

AVAILABLE NOW
MORE ENQUIRIES CONTACT
832-968-8866
FASH SALON 2 LOCTICIAN
YEAR END CLEARANCE - BOOTH 416
Imelda Gomez
Tito Rodarte
Damaris Mena
Imelda Gomez is an Educator for
HairUWear. She has been in the
salon industry for over 20 years.
She will be showcasing
HairUWear here at the Expo!
Tito Rodarte personifies the
absolute meaning of Barberology.
He is a successful barber school
owner in Houston, TX. Tito is also an
Educator for BabylissPRO.
Damaris Mena is an Educator for
HairUWear. She has been in the
salon industry for over 20 years.
She will be showcasing
HairUWear here at the Expo!
#HoustonIMAGEExpo2024 / 877-219-3976 / theimageexpo.com
17