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Finance World Magazine| Edition: October 2024

This month, we are pleased to present the October edition of Finance World Magazine, focusing on "Embracing the Future of Investment in the Middle East." Our cover story features Eng. Yaser Al Nuaimi, Acting Head of Infrastructure Partnerships at the Abu Dhabi Investment Office, highlights how the Public-Private Partnerships initiative is reshaping the investment landscape of the UAE. In this issue, we explore the integration of AI and personal finance, Dubai's strategic vision for FinTech and advancements made in the healthcare sector, followed by a special feature on "Finance in 2040" - a captivating time capsule of financial predictions.

This month, we are pleased to present the October edition of Finance World Magazine, focusing on "Embracing the Future of Investment in the Middle East."

Our cover story features Eng. Yaser Al Nuaimi, Acting Head of Infrastructure Partnerships at the Abu Dhabi Investment Office, highlights how the Public-Private Partnerships initiative is reshaping the investment landscape of the UAE.

In this issue, we explore the integration of AI and personal finance, Dubai's strategic vision for FinTech and advancements made in the healthcare sector, followed by a special feature on "Finance in 2040" - a captivating time capsule of financial predictions.

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Sports as a Business<br />

Source: Ai generated<br />

Sports Sponsorship<br />

Trends: How Middle<br />

Eastern Brands are<br />

Gaining Global Attention<br />

Middle Eastern Brands: Redefining<br />

Global Sports Sponsorship with Strategic<br />

Partnerships and Visionary Investments.<br />

Football, the world’s most popular sport,<br />

offers unparalleled visibility, and Middle<br />

Eastern brands are seizing the opportunity<br />

by partnering with iconic clubs and major<br />

sporting events. Brands like Emirates and<br />

Qatar Airways have strategically aligned<br />

with top football teams, such as Real Madrid<br />

and Paris Saint-Germain, to elevate<br />

their global presence. These sponsorships<br />

extend beyond mere brand exposure; they<br />

serve to reinforce the brands’ luxury positioning<br />

and strengthen ties with millions<br />

of passionate football fans worldwide.<br />

This article explores how Middle Eastern<br />

brands are dominating global sports<br />

sponsorships across football, Formula<br />

1, golf, tennis, and esports, leveraging<br />

these partnerships to enhance their international<br />

profiles.<br />

66 www.thefinanceworld.com Oct <strong>2024</strong>

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