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PAGE 16 • OCTOBER 3 - OCTOBER 9, 2024<br />

Consumers caught in<br />

illegal junk fee traps to<br />

receive $48 million<br />

FTC action ends nation’s largest singlefamily<br />

home renter’s widespread abuse<br />

By Charlene Crowell<br />

<strong>The</strong> nation’s largest corporate landlord for single-family<br />

home rentals (last month/recently?) was fined $48 million<br />

by the Federal Trade Commission (FTC) for years-long<br />

financial abuses of tenants. <strong>The</strong> firm, Invitation Homes,<br />

also will be required to change its practices, and agree to<br />

long-term monitoring of its rental activity.<br />

According to the September 24 settlement, renters who<br />

resided in one of Invitation Homes’ over 33,000 properties<br />

between 2018 and 2023 will be the beneficiaries. Its rental<br />

properties across the nation are located in both cities and<br />

suburbs including – but not limited to: Atlanta, Chicago,<br />

Dallas, Denver, Houston, Los Angeles, Miami, Minneapolis,<br />

and Seattle.<br />

“Invitation Homes, the nation’s largest single-family<br />

home landlord, preyed on tenants through a variety of unfair<br />

and deceptive tactics, from saddling people with hidden fees<br />

and unjustly withholding security deposits to misleading<br />

people about eviction policies during the pandemic and<br />

even pursuing eviction proceedings after people had moved<br />

out,” said FTC Chair Lina M. Khan in a September 24<br />

announcement. “No American should pay more for rent<br />

or be kicked out of their home because of illegal tactics by<br />

corporate landlords. <strong>The</strong> FTC will continue to use all our<br />

tools to protect renters from unlawful business practices.”<br />

Founded in 2012, Invitation Homes’ initial public offering<br />

(IPO) raised approximately $1.77 billion, making it and is<br />

the second- largest real estate investment trust (REIT) IPO<br />

in history, according to its website.<br />

Regulators said Invitation Homes was guilty of anticonsumer<br />

practices that included:<br />

· Deceiving renters about lease costs including $500<br />

‘reservation fees’ in addition to application fees. Since 2019,<br />

Invitation Homes has collected more than $18 million in<br />

application fees alone for deceptively priced houses;<br />

· Charging undisclosed junk fees – costing consumers up<br />

to $1,700 per year;<br />

· Failing to inspect homes before residents moved in;<br />

· Unfairly withholding tenants’ security deposits when<br />

they moved out; and<br />

· Other misrepresentations including total monthly<br />

leasing price, property condition, and availability of<br />

emergency maintenance,<br />

In a related consumer alert posted on FTC’s website,<br />

Larissa Bungo, a senior attorney, shared more details<br />

documenting why the enforcement action is warranted.<br />

“Landlords must truthfully advertise the prices and<br />

services they’re offering, said Bungo. “<strong>The</strong> FTC says<br />

Invitation Homes advertised an overall “worry-free leasing<br />

lifestyle” and promised pre-inspected homes before move-in<br />

and “24/7 emergency maintenance” for any issues, but failed<br />

to deliver.”<br />

Deeply Rooted<br />

“Instead, new residents faced major issues like<br />

sewage backup, broken appliances, and visible<br />

rodent feces,” continued Bungo. “<strong>The</strong> promises<br />

didn’t live up to the hype and, to add insult to injury,<br />

according to the FTC, Invitation Homes wrongly<br />

withheld some or all of renters’ security deposits for<br />

things like normal wear and tear or damage that<br />

was already there before renters moved in. Which is<br />

also illegal.”<br />

<strong>The</strong> fall settlement also marks a milestone<br />

victory for consumer advocates that in recent years<br />

have urged federal regulatory agencies to adopt and<br />

enforce rules to better protect consumers from an<br />

array of junk fees.<br />

For example, in 2022, four national consumer<br />

advocates – Americans for Financial Reform, the<br />

Consumer Federation of America, the National<br />

Consumer Law Center, and the Center for<br />

Responsible Lending (CRL), jointly urged the<br />

Consumer Financial Protection Bureau (CFPB), to<br />

enact junk fee rules.<br />

“Hidden fees and costs strip wealth from the<br />

most vulnerable consumers who are struggling to<br />

make ends meet,” wrote the advocates. “<strong>The</strong> most<br />

impacted consumers often come from communities of<br />

color already burdened by other predatory practices,<br />

further exacerbating racial inequities… Disclosure<br />

is intended to give consumers an opportunity “know<br />

before they owe.” But that knowledge is worthless if<br />

charges are imposed under circumstances that most<br />

consumers would not expect even if, with hindsight,<br />

the fees were disclosed.”<br />

By early February 2023, junk fee advocacy grew<br />

to involve more than 40 national and state consumer<br />

advocates who together appealed to the FTC for its<br />

own agency rules and actions.<br />

Created in 1915, the FTC has two primary<br />

missions: protecting competition and protecting<br />

consumers. It is empowered to investigate as well as<br />

prevent unfair methods of competition, and unfair<br />

or deceptive acts or practices affecting commerce.<br />

Consumers who suspect a company may be<br />

engaging in fraud, scams or bad business practices<br />

can share their concerns at https://reportfraud.ftc.<br />

gov/.<br />

www.thewestsidegazette.com<br />

How to Apply for FEMA Assistance<br />

in Florida After Hurricane Helene<br />

WASHINGTON -- Florida homeowners and renters in 17 counties who had<br />

uninsured damage or losses caused by Hurricane Helene may be eligible<br />

for FEMA disaster assistance.<br />

FEMA may be able to help with serious needs, displacement, temporary<br />

lodging, basic home repair costs, personal property loss or other disastercaused<br />

needs. Homeowners and renters in Charlotte, Citrus, Dixie,<br />

Franklin, Hernando, Hillsborough, Jefferson, Lafayette, Lee, Levy,<br />

Madison, Manatee, Pasco, Pinellas, Sarasota, Taylor and Wakulla counties<br />

can apply.<br />

If you applied to FEMA after Hurricane Debby and have additional<br />

damage from Hurricane Helene, you will need to apply separately for<br />

Helene and provide the dates of your most recent damage. Apply for<br />

either storm online at DisasterAssistance.gov. You can also apply using<br />

the FEMA mobile app or by calling FEMA’s helpline toll-free at 800- 621-<br />

3362. Lines are open every day and help is available in most languages.<br />

If you use a relay service, such as Video Relay Service (VRS), captioned<br />

telephone or other service, give FEMA your number for that service. To<br />

view an accessible video on how to apply visit Three Ways to Apply for<br />

FEMA Disaster Assistance - YouTube.<br />

FEMA’s disaster assistance offers new benefits that provide flexible<br />

funding directly to survivors. In addition, a simplified process and expanded<br />

eligibility allows Floridians access to a wider range of assistance and funds<br />

for serious needs.<br />

WHAT YOU’LL NEED WHEN YOU APPLY<br />

• A current phone number where you can be contacted.<br />

• Your address at the time of the disaster and the address where you are<br />

now staying.<br />

• Your Social Security number.<br />

• A general list of damage and losses.<br />

• Banking information if you choose direct deposit.<br />

• If insured, the policy number or the agent and/or the company name.<br />

If you have homeowners, renters or flood insurance, file a claim as<br />

soon as possible. FEMA cannot duplicate benefits for losses covered by<br />

insurance. If your policy does not cover all your disaster expenses, you may<br />

be eligible for federal assistance.<br />

For the latest information about Florida’s Hurricane Helene recovery,<br />

visit fema.gov/disaster/4828. Follow FEMA on X at x.com/femaregion4 or<br />

on Facebook at facebook.com/fema.<br />

Hurricane Milton from FP<br />

Just two weeks ago, Hurricane Helene brought more than<br />

eight feet of water along the Gulf Coast and devastated the<br />

community. Before Helene made landfall, NHC projected<br />

a surge of 12 feet. Along with Hurricane Ian, Helene was<br />

one of the only other two hurricanes where the NHC<br />

forecast called for such drastic storm surge levels.<br />

Storm surge threats from Milton<br />

Though weather forecasters predict the storm to hit<br />

the west coast by Wednesday night, Florida residents<br />

should expect Milton to zig zag. Berg warns the NHC’s<br />

predictions could be off by 60 to 70 miles, making the<br />

landfall prediction difficult to pinpoint.<br />

By the time the hurricane makes landfall, Milton’s<br />

wind field is forecasted to double in size, intensifying its<br />

impact on Florida’s west coast.<br />

Since Florida’s west coast is more shallow, it’s likely<br />

the storm will have a greater impact on the Gulf Coast and<br />

create a more severe hazard. With little room to dissipate,<br />

a storm surge cannot spread out and, instead, is quickly<br />

pushed up onto the coastline, according to the National<br />

Weather Service. Though Milton will impact both coasts,<br />

the east coast’s surge is projected to reach around six feet.<br />

Residents are advised to follow local evacuation orders<br />

and take proper measures if they are in a surge area.<br />

Forecasters have emphasized that all preparations ahead<br />

of Milton should be complete by Tuesday night.<br />

Times-Picayune reporter Kasey Bubnash contributed<br />

to this report.<br />

Become a Homeowner for<br />

as little as 3.5% down<br />

A government-insured FHA loan is a great option for first-time home<br />

buyers because the down payment can be as low as 3.5% of the purchase<br />

price, and most closing costs can be included in the loan amount.<br />

With less stringent credit requirements, an FHA loan may be easier to<br />

qualify for than a conventional loan.<br />

SouthState’s FHA loan requirements include:<br />

• At least 3.5% down payment<br />

• Credit score of at least 5801<br />

• Steady employment history<br />

• A valid social security number or proof of residency<br />

Give us a call today to find out if an FHA Loan is right for you!<br />

866.229.5628 Mortgage@SouthStateBank.com<br />

SouthStateBank.com/<strong>Westside</strong><strong>Gazette</strong><br />

All loans are subject to credit approval and program guidelines. SouthState Bank N.A. NMLS ID #403455.<br />

Member FDIC. Equal Housing Lender. 1. Minimum credit score applies to purchase transactions only.

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