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PAGE 16 • OCTOBER 3 - OCTOBER 9, 2024<br />
Consumers caught in<br />
illegal junk fee traps to<br />
receive $48 million<br />
FTC action ends nation’s largest singlefamily<br />
home renter’s widespread abuse<br />
By Charlene Crowell<br />
<strong>The</strong> nation’s largest corporate landlord for single-family<br />
home rentals (last month/recently?) was fined $48 million<br />
by the Federal Trade Commission (FTC) for years-long<br />
financial abuses of tenants. <strong>The</strong> firm, Invitation Homes,<br />
also will be required to change its practices, and agree to<br />
long-term monitoring of its rental activity.<br />
According to the September 24 settlement, renters who<br />
resided in one of Invitation Homes’ over 33,000 properties<br />
between 2018 and 2023 will be the beneficiaries. Its rental<br />
properties across the nation are located in both cities and<br />
suburbs including – but not limited to: Atlanta, Chicago,<br />
Dallas, Denver, Houston, Los Angeles, Miami, Minneapolis,<br />
and Seattle.<br />
“Invitation Homes, the nation’s largest single-family<br />
home landlord, preyed on tenants through a variety of unfair<br />
and deceptive tactics, from saddling people with hidden fees<br />
and unjustly withholding security deposits to misleading<br />
people about eviction policies during the pandemic and<br />
even pursuing eviction proceedings after people had moved<br />
out,” said FTC Chair Lina M. Khan in a September 24<br />
announcement. “No American should pay more for rent<br />
or be kicked out of their home because of illegal tactics by<br />
corporate landlords. <strong>The</strong> FTC will continue to use all our<br />
tools to protect renters from unlawful business practices.”<br />
Founded in 2012, Invitation Homes’ initial public offering<br />
(IPO) raised approximately $1.77 billion, making it and is<br />
the second- largest real estate investment trust (REIT) IPO<br />
in history, according to its website.<br />
Regulators said Invitation Homes was guilty of anticonsumer<br />
practices that included:<br />
· Deceiving renters about lease costs including $500<br />
‘reservation fees’ in addition to application fees. Since 2019,<br />
Invitation Homes has collected more than $18 million in<br />
application fees alone for deceptively priced houses;<br />
· Charging undisclosed junk fees – costing consumers up<br />
to $1,700 per year;<br />
· Failing to inspect homes before residents moved in;<br />
· Unfairly withholding tenants’ security deposits when<br />
they moved out; and<br />
· Other misrepresentations including total monthly<br />
leasing price, property condition, and availability of<br />
emergency maintenance,<br />
In a related consumer alert posted on FTC’s website,<br />
Larissa Bungo, a senior attorney, shared more details<br />
documenting why the enforcement action is warranted.<br />
“Landlords must truthfully advertise the prices and<br />
services they’re offering, said Bungo. “<strong>The</strong> FTC says<br />
Invitation Homes advertised an overall “worry-free leasing<br />
lifestyle” and promised pre-inspected homes before move-in<br />
and “24/7 emergency maintenance” for any issues, but failed<br />
to deliver.”<br />
Deeply Rooted<br />
“Instead, new residents faced major issues like<br />
sewage backup, broken appliances, and visible<br />
rodent feces,” continued Bungo. “<strong>The</strong> promises<br />
didn’t live up to the hype and, to add insult to injury,<br />
according to the FTC, Invitation Homes wrongly<br />
withheld some or all of renters’ security deposits for<br />
things like normal wear and tear or damage that<br />
was already there before renters moved in. Which is<br />
also illegal.”<br />
<strong>The</strong> fall settlement also marks a milestone<br />
victory for consumer advocates that in recent years<br />
have urged federal regulatory agencies to adopt and<br />
enforce rules to better protect consumers from an<br />
array of junk fees.<br />
For example, in 2022, four national consumer<br />
advocates – Americans for Financial Reform, the<br />
Consumer Federation of America, the National<br />
Consumer Law Center, and the Center for<br />
Responsible Lending (CRL), jointly urged the<br />
Consumer Financial Protection Bureau (CFPB), to<br />
enact junk fee rules.<br />
“Hidden fees and costs strip wealth from the<br />
most vulnerable consumers who are struggling to<br />
make ends meet,” wrote the advocates. “<strong>The</strong> most<br />
impacted consumers often come from communities of<br />
color already burdened by other predatory practices,<br />
further exacerbating racial inequities… Disclosure<br />
is intended to give consumers an opportunity “know<br />
before they owe.” But that knowledge is worthless if<br />
charges are imposed under circumstances that most<br />
consumers would not expect even if, with hindsight,<br />
the fees were disclosed.”<br />
By early February 2023, junk fee advocacy grew<br />
to involve more than 40 national and state consumer<br />
advocates who together appealed to the FTC for its<br />
own agency rules and actions.<br />
Created in 1915, the FTC has two primary<br />
missions: protecting competition and protecting<br />
consumers. It is empowered to investigate as well as<br />
prevent unfair methods of competition, and unfair<br />
or deceptive acts or practices affecting commerce.<br />
Consumers who suspect a company may be<br />
engaging in fraud, scams or bad business practices<br />
can share their concerns at https://reportfraud.ftc.<br />
gov/.<br />
www.thewestsidegazette.com<br />
How to Apply for FEMA Assistance<br />
in Florida After Hurricane Helene<br />
WASHINGTON -- Florida homeowners and renters in 17 counties who had<br />
uninsured damage or losses caused by Hurricane Helene may be eligible<br />
for FEMA disaster assistance.<br />
FEMA may be able to help with serious needs, displacement, temporary<br />
lodging, basic home repair costs, personal property loss or other disastercaused<br />
needs. Homeowners and renters in Charlotte, Citrus, Dixie,<br />
Franklin, Hernando, Hillsborough, Jefferson, Lafayette, Lee, Levy,<br />
Madison, Manatee, Pasco, Pinellas, Sarasota, Taylor and Wakulla counties<br />
can apply.<br />
If you applied to FEMA after Hurricane Debby and have additional<br />
damage from Hurricane Helene, you will need to apply separately for<br />
Helene and provide the dates of your most recent damage. Apply for<br />
either storm online at DisasterAssistance.gov. You can also apply using<br />
the FEMA mobile app or by calling FEMA’s helpline toll-free at 800- 621-<br />
3362. Lines are open every day and help is available in most languages.<br />
If you use a relay service, such as Video Relay Service (VRS), captioned<br />
telephone or other service, give FEMA your number for that service. To<br />
view an accessible video on how to apply visit Three Ways to Apply for<br />
FEMA Disaster Assistance - YouTube.<br />
FEMA’s disaster assistance offers new benefits that provide flexible<br />
funding directly to survivors. In addition, a simplified process and expanded<br />
eligibility allows Floridians access to a wider range of assistance and funds<br />
for serious needs.<br />
WHAT YOU’LL NEED WHEN YOU APPLY<br />
• A current phone number where you can be contacted.<br />
• Your address at the time of the disaster and the address where you are<br />
now staying.<br />
• Your Social Security number.<br />
• A general list of damage and losses.<br />
• Banking information if you choose direct deposit.<br />
• If insured, the policy number or the agent and/or the company name.<br />
If you have homeowners, renters or flood insurance, file a claim as<br />
soon as possible. FEMA cannot duplicate benefits for losses covered by<br />
insurance. If your policy does not cover all your disaster expenses, you may<br />
be eligible for federal assistance.<br />
For the latest information about Florida’s Hurricane Helene recovery,<br />
visit fema.gov/disaster/4828. Follow FEMA on X at x.com/femaregion4 or<br />
on Facebook at facebook.com/fema.<br />
Hurricane Milton from FP<br />
Just two weeks ago, Hurricane Helene brought more than<br />
eight feet of water along the Gulf Coast and devastated the<br />
community. Before Helene made landfall, NHC projected<br />
a surge of 12 feet. Along with Hurricane Ian, Helene was<br />
one of the only other two hurricanes where the NHC<br />
forecast called for such drastic storm surge levels.<br />
Storm surge threats from Milton<br />
Though weather forecasters predict the storm to hit<br />
the west coast by Wednesday night, Florida residents<br />
should expect Milton to zig zag. Berg warns the NHC’s<br />
predictions could be off by 60 to 70 miles, making the<br />
landfall prediction difficult to pinpoint.<br />
By the time the hurricane makes landfall, Milton’s<br />
wind field is forecasted to double in size, intensifying its<br />
impact on Florida’s west coast.<br />
Since Florida’s west coast is more shallow, it’s likely<br />
the storm will have a greater impact on the Gulf Coast and<br />
create a more severe hazard. With little room to dissipate,<br />
a storm surge cannot spread out and, instead, is quickly<br />
pushed up onto the coastline, according to the National<br />
Weather Service. Though Milton will impact both coasts,<br />
the east coast’s surge is projected to reach around six feet.<br />
Residents are advised to follow local evacuation orders<br />
and take proper measures if they are in a surge area.<br />
Forecasters have emphasized that all preparations ahead<br />
of Milton should be complete by Tuesday night.<br />
Times-Picayune reporter Kasey Bubnash contributed<br />
to this report.<br />
Become a Homeowner for<br />
as little as 3.5% down<br />
A government-insured FHA loan is a great option for first-time home<br />
buyers because the down payment can be as low as 3.5% of the purchase<br />
price, and most closing costs can be included in the loan amount.<br />
With less stringent credit requirements, an FHA loan may be easier to<br />
qualify for than a conventional loan.<br />
SouthState’s FHA loan requirements include:<br />
• At least 3.5% down payment<br />
• Credit score of at least 5801<br />
• Steady employment history<br />
• A valid social security number or proof of residency<br />
Give us a call today to find out if an FHA Loan is right for you!<br />
866.229.5628 Mortgage@SouthStateBank.com<br />
SouthStateBank.com/<strong>Westside</strong><strong>Gazette</strong><br />
All loans are subject to credit approval and program guidelines. SouthState Bank N.A. NMLS ID #403455.<br />
Member FDIC. Equal Housing Lender. 1. Minimum credit score applies to purchase transactions only.