Jhb West - Nov 24
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You go, mama!<br />
Meet Cherise van der Vyver, who’s all about hard work, entrepreneurship<br />
and lifting others up. But more than anything, she’s a mom on a mission<br />
… raising her little Miss Mae to take on the world.<br />
Text: ALANICKA LOTRIET. Photographer: ROELIEN MALAN. Venue: STUDIO WORTHIT.<br />
Anyone who’s met Cherise van der<br />
Vyver will tell you she just beams with<br />
love, life and laughter. And exactly<br />
that is what she hopes to pass on to<br />
her daughter, Jenna-Mae. But, she<br />
and her husband, Johan are taking a<br />
slightly different (if you want to call it<br />
that) approach to parenthood.<br />
Around two years ago, they started<br />
teaching Jenna-Mae some financial<br />
and entrepreneurial skills. She was<br />
three. So now, if she wants something,<br />
she’ll be savvy enough to know<br />
how to get it all by herself. Like, for<br />
instance, her horse-riding lessons.<br />
With mommy’s help, she opened up<br />
her own business called Jenna-Mae’s<br />
14 Get It Magazine <strong>Nov</strong>ember 20<strong>24</strong><br />
Workshop and started out by making<br />
and selling her own slime to pay for<br />
her horse-riding.<br />
‘Recently she had her eye on a<br />
beautiful hair clip, and I told her<br />
that if she wants it badly enough<br />
- because she already has a zillion<br />
others,’ Cherise chuckles, ‘she needs<br />
to find a way to make money to buy<br />
it. And so, we started making and<br />
selling the prettiest earrings together<br />
… and she was over the moon<br />
when she was finally able to buy her<br />
treasured hair clip as a result of new<br />
skills and hard work.’<br />
Cherise believes that when you<br />
have a skill and some confidence,<br />
you can make money. That’s why<br />
she and her family are giving little<br />
Jenna-Mae a head start on life …<br />
teaching her all the grown-up stuff<br />
she won’t necessarily be learning in<br />
the classroom. Oh, and little Miss Mae<br />
already has a retirement annuity for<br />
when she is older too, so – in her own<br />
words – she doesn’t have to work one<br />
day, just like Ouma.<br />
In their free time, you’ll find this<br />
mommy and daughter duo crafting,<br />
dancing, baking, and enjoying the<br />
outdoors. They also love music<br />
and dancing. But shopping … well,<br />
that’s all Jenna-Mae. Cherise is less<br />
enthusiastic about that one.
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