Made In Türkiye October 2024

Turkish
Cosmetics
and Personal
Care Products
Industry
SUPPLEMENT
October 2024
Revitalizing Your Skin
After Vacation
Turkish beauty industry: a blossoming
market with global appeal
Here’s what you need to do to revitalize
your skin after vacation:
Cleansing to Increase Skin Oxygen
Levels
The Ametist Sensitopia Cloud Moisturizing
Cleansing Oil for Sensitive
Skin deeply cleanses your skin, which
may become dry from sun exposure,
while maintaining its moisture balance.
This cleansing oil enhances your
skin’s oxygen levels and accelerates
blood circulation, restoring your skin’s
natural beauty. Page 4
Essential Hair and
Scalp Care Factors
With the right methods and products,
a personalized and consistent
scalp care routine can help achieve
stunning hair and a healthy scalp.
Bridgette Hill, a certified trichologist
since 2016, has over 20 years of experience
on her path to becoming a
“Scalp Therapist.” Page 9
La Roche-Posay’s
Three-Step Effective
Care for Dark Skin
Spots
La Roche-Posay, a brand highly recommended
by dermatologists, presents
new products offering unprecedented
effectiveness against dark skin spots.
This three-step skincare routine, including
MELA B3 Cleansing Gel,
MELA B3 Serum, and Anthelios UV-
MUNE 400 Sunscreen with the most
effective UV filter, helps you combat
skin spots effectively. Page 3
Elevate Your Makeup!
“It’s not about how you apply your
makeup, but what you do with it.”
This mantra perfectly reflects the spirit
of Milk Makeup, an inclusive, New
York-based brand that views personal
style and experimenting with different
things as a form of self-expression.
Page 8
Beautyworld Middle East
2024: A Global Hub for
Beauty Innovations
The Beautyworld Middle East fair, scheduled to take
place from October 31 to November 2, 2024, at the Dubai
World Trade Centre, is set to be the ultimate gathering
for beauty professionals, brands, and enthusiasts. As
the largest international trade fair for beauty products,
cosmetics, and personal care in the Middle East, the
event offers an unparalleled platform for global industry
players to showcase their latest innovations and trends.
Page 10
A perfume with the
sparkle of Milan
For those who want to experience the elegant atmosphere
of Milan and the dynamism of the city through a perfume,
Trussardi presents “Le Vie Di Milano Limitless Shopping Via
Della Spiga”
Designed as an iconic and modern perfume, this special formula
perfectly reflects the limitless charm of Via della Spiga, Milan’s
famous shopping street.
Page 10
Türkiye's First Furniture-
Focused Design Fair
Furnishings & Design
Istanbul (FDI) Started
The Turkish beauty industry is a prime example of how tradition and
innovation can intersect to develop something extraordinary. With its rapid
growth, increasing global presence, and a focus on quality and sustainability,
the sector is poised to play a key role in shaping the future of beauty on a
worldwide scale. Whether through ancient beauty secrets or cutting-edge
advancements, Türkiye is well on its way to becoming a global beauty hub.
Türkiye’s beauty industry has undergone remarkable
growth in recent years, evolving into
a dynamic sector that is now capturing global
attention. From cosmetics and skincare to personal
care and wellness products, Turkish beauty
brands are making waves in both local and
international markets, driven by a combination
of high-quality products, innovative formulations,
and a deep cultural heritage that emphasizes
beauty and self-care.
A Rich Tradition of Beauty
Türkiye has a longstanding tradition of beauty
rituals, inspired by its unique blend of East
and West. Ingredients like rosewater, olive oil,
A natural and
luminous makeup
experience with
Tarte
Sephora brings Tarte makeup products, which offer the
unlimited power of beauty by giving your skin a natural
glow, to beauty enthusiasts.
Founded over 20 years ago by Maureen Kelly, Tarte is
known for its high-performance and natural ingredients
makeup products. The brand’s philosophy is based on
combining artistic creativity and the properties of ingredients.Tarte’s
standout products include BLUSH TAPE
LIQUID BLUSH and SCULPT TAPE CONTOUR.
SCULPT TAPE adds instant definition to your facial contours
with its Shea butter enriched formula and applicator
head for easy application. You can easily contour areas
such as cheekbones, cheek hollows, forehead edges and
jawline. Page 10
Awards of ‘Crescents and Stars for
Packaging Competition’ found their
owners Packaging industry to grow
with the power of design
and essential oils, which have been used for
centuries in Turkish beauty routines, are now
being rediscovered and modernized for today’s
consumer. Many Turkish brands are capitalizing
on these traditions, combining them with
cutting-edge technology to produce products
that cater to modern preferences for natural, effective,
and eco-friendly beauty solutions.
Page 10
Neutrogena Unveils
Innovation!
Neutrogena, with its years of expertise and
advanced technology, presents an innovative
product that takes your skincare routine to the
next level.
Vegan* and richly formulated, Neutrogena
Hydro Boost SPF50 Sunscreen Moisturizer is
set to become the new favorite for those seeking
both effective sun protection and deep
hydration. Page 8
NEW DATE and VENUE for
BEAUTYISTANBUL
Exhibition! 8-10 May 2025,
TUYAP - Istanbul, Türkiye

Economic Newspaper
Cosmetics and
Personal Care
2 Please mention
“Made in Türkiye” when writing to advertisers
Products
October 2024
Mehmet Soztutan
Editor-in-Chief
Letter From
The Editor
Sweet November, beautiful
November…
It is with great pleasure that I introduce this special edition of
*Made in Türkiye*, dedicated to the dynamic and fast-growing
Cosmetics & Personal Care industry. As we bring this issue to the
prestigious Beautyworld Middle East fair in Dubai, we are proud
to showcase the innovation, quality, and heritage that define Türkiye’s
contribution to the global beauty market.
Türkiye’s beauty industry has seen extraordinary growth in recent
years, combining our nation’s rich traditions with cutting-edge research
and development. From skincare to personal care products,
Turkish brands are pushing the boundaries of what is possible,
offering high-quality solutions that resonate with consumers
worldwide. Today, Turkish beauty products are not only popular
at home but are sought after across global markets, making their
mark in Europe, the Middle East, Asia, and beyond.
Beautyworld Middle East offers the perfect platform to present
the best of what Türkiye has to offer. As one of the leading trade
fairs for the beauty industry in the region, it brings together
key players from across the globe. This is a unique opportunity
for Turkish companies to connect with international partners, forge
new business relationships, and expand their presence in the
Middle Eastern market.
In this special supplement, you will find insightful articles on the
latest trends in cosmetics and personal care, profiles of leading
Turkish brands, and a closer look at the innovations that are propelling
our industry forward. We are especially proud to feature
companies that have successfully integrated sustainable practices
and natural ingredients into their products, reflecting a global
shift towards conscious beauty consumption.
As always, we extend our heartfelt thanks to our partners and advertisers
who continue to support *Made in Türkiye* and help us
promote Türkiye’s thriving industries on the world stage.
We hope this edition provides valuable insights and highlights
the immense potential of the Turkish beauty industry. We look
forward to seeing you at Beautyworld Middle East and wish you a
productive and successful event.
THOUGHT OF
THE MONTH
Always listen to experts!
They’ll tell what can’t
be done and why. Then
do it!
World Bank revises up
global growth forecast for
2024
GDP growth projected at 2.6% this year, 2.7% in 2025-26
ANKARA – The World Bank revised the global growth forecast
for this year to 2.6%, up 0.2 percentage point from its previous
projection.
The figure is foreseen to hold steady compared to last year for the
first time in three years despite heightened geopolitical tensions
and high interest rates, the bank said in its latest Global Economic
Prospects report.
The upward revision was led by continued solid growth in the US,
it stressed.
The bank forecast the gross domestic product (GDP) growth will
edge up to an average of 2.7% in 2025-26 amid modest growth in
trade and investment.
The figure is below the 3.1% average in the decade before the
pandemic or 2010-19.
“Four years after the upheavals caused by the pandemic, conflicts,
inflation, and monetary tightening, it appears that global economic
growth is steadying,” said Indermit Gill, the World Bank Group’s
chief economist and senior vice president.
The GDP in developing economies are forecast to increase 4% on
average in 2024-25 and in advanced economies to hike 1.5% this
year before rising to 1.7% next year.
Gill underlined the need for developing economies to find ways to
encourage private investment, reduce public debt, and improve
education, health, and basic infrastructure.
The report highlighted that one in four developing economies is
expected to remain poorer than it was in 2019.
The World Bank hiked its growth projection for China by 0.3
percentage point to 4.8% this year, due to stronger-than-expected
activity in early 2024, particularly exports. The world’s secondlargest
economy is projected to grow 4.1% in 2025, down 0.32 point
from the January report.
The GDP in the US is expected to increase by 2.5% this year and
1.8% next year, with upward revisions of 0.9 point and 0.1 point,
respectively.
The euro area’s GDP growth is projected to come in at 0.7% in 2024,
the same as foreseen in the previous report, and 1.4% in 2025, a
downward revision of 0.2 points.
The Turkish economy’s growth forecast was cut by 0.1 point to 3%
for 2024 and 0.3 point to 3.6% for next year.
The World Bank projected the global inflation to average at 3.5%
this year and 2.9% in 2025.
Global interest rates are likely to remain high by the standards of
recent decades -- averaging about 4% over 2025-26, roughly double
the 2000-19 average, read the report.
Responsible Editor:
Mehmet Söztutan
(mehmet.soztutan@img.com.tr)
Editors:
Assoc. Prof. Mehmet Ali Özbudun
Ayça Sarıoğlu
Dilara CİCA
Correspondent:
İsmail Çakır
(ismail.cakir@img.com.tr)
Marketing Manager:
Recep Arslantaş
(recep.arslantas@img.com.tr)
Arts Director:
Tayfun Aydın
(tayfun.aydin@img.com.tr)
Subscription:
Ismail Özçelik
(ismail.ozcelik@img.com.tr)
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-What about economists?
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WHEN CONTACTING ADVERTISERS
THE ECONOMIST
Well
Those who cannot forecast interest
rates, and
- Those who do not know that they
cannot forecast interest rates.

Economic Newspaper
Cosmetics and
Personal Care
4 Please mention
“Made in Türkiye” when writing to advertisers
Products
October 2024
Türkiye's First Furniture-Focused Design Fair
Furnishings & Design Istanbul (FDI) Started
Supported by the Federation of
Furniture Associations (MOSFED)
and the Furniture Manufacturers
Association of Türkiye (MOSDER),
Furnishings & Design Istanbul
(FDI) opened its doors at the
Istanbul Fair Center (IFM).
Generated with the aim of creating
strong Turkish brands that produce
with original designs, FDI exhibits
the aesthetic and innovative
designs of the Turkish furniture
industry. Furnishings & Design
Istanbul, which includes the entire
interior ecosystem, especially the
fast-growing furniture sector, and
focuses on value-added products,
will contribute to Turkish furniture
becoming a brand in the world. FDI,
which will host brands of all sizes
that produce products with original
and qualified designs at the Istanbul
Expo Center between September 19-
21, will especially enable designers
and visionary manufacturers to
meet.
“We Will Increase the Brand Value
of Turkish Furniture”
Making a statement about
Furnishings & Design Istanbul
Fair and the importance of
branding, Davut Karaçak, President
of MOSDER, said; “With the
breakthroughs we have realized
as the furniture sector, we both
contribute significantly to the
national economy and we are
rapidly moving towards the place
we deserve worldwide. We are the
world›s seventh largest furniture
exporter with nearly 45 thousand
manufacturers, 12 billion dollars of
production and more than 5 billion
dollars of exports. The technologies
we use in furniture production
in Türkiye can compete with the
world, but they are not enough.
More importance should be given
to product design in the sector.
For this, the necessary attention
should be paid to the training of
furniture designers. In addition,
generating brand awareness is of
great importance for the perception
of ‹Turkish Furniture› in the world.
I believe that Furnishings & Design
Istanbul Fair will make a great
contribution to us with this purpose
and perspective. Only original,
innovative designs will take place
in the fair and products that do not
meet the criteria determined by the
FDI Design Committee will not be
exhibited. In this fair, the design
power and potential of the Turkish
furniture industry will be revealed.”
“We will increase our exports with
our design and production power”
Karaçak emphasized the importance
of exports in the growth of the
furniture sector, which has grown
20 times in 20 years with exports to
200 countries; “Our technology used
in furniture production in Türkiye
is improving day by day and we are
able to compete with the world. We
are achieving significant success in
exports, but we can do much better.
The way to increase our exports is
through value-added production.
And of course, value-added
production derives its strength
from original design. Therefore, we
should focus on qualified design,
innovation and branding. In the first
6 months of this year, we exported
2 billion 183 million dollars. We
can raise this figure much higher
with value-added production. In the
medium term, we have the goal of
entering the top five and reaching 10
billion dollars of exports in 2028. We
believe that effective organizations
such as the FDI Fair will make a
significant contribution to achieving
this goal. As sector players, we will
reach our goal by strengthening
each other in unity and solidarity.”
Innovative Areas
Furnishings & Design Istanbul
(FDI) features areas such as “FDI
Stage”, “FDI D2B”, “FDI Design
Houses” and “FDI New Horizon
Exhibition” in addition to original
design exhibition areas. Innovative
and pioneering design ideas, current
insights reflecting the transformation
of the industry and inspiring
approaches will be discussed at FDI
Stage, while designers and brands
will hold bilateral meetings at FDI
D2B. In the FDI Design Houses area
of the fair, which will be generated
around different themes with special
curation, special products selected
from the portfolios of participating
companies and brands will be
brought together. Within the scope
of the organization, different design
exhibitions will be held in the FDI
New Horizon Exhibition area.
In addition, the Onaranlar Kulübü
(Repairers Club) will also design
home decoration products from
recycled materials exclusive to FDI
and these products will be included
in the Design House creation,
offering visitors the opportunity
to adopt and support a sustainable
lifestyle.
Revitalizing Your Skin
After Vacation
While enjoying your vacation, your skin
might become dry and lose moisture due to
the effects of the sun. Proper skincare and
product selection are crucial to rejuvenate
your skin after your holiday. Beauty&More,
which explores the power of precious stones in
the cosmetic world, offers special formulas to
refresh and nourish your skin after vacation.
ContinuedFrom Page 1
Rich in E and C vitamins from grape seed oil, it
helps heal wounds and scars. The minerals in amethyst
powder cleanse toxins from your skin while
nourishing it without leaving an oily residue.
Revitalizing Peeling
Amethyts Detox Peeling, enriched with the calming
effects of amethyst, rejuvenates your skin after
vacation. Formulated with sea salt and valuable
oils, this peeling provides a smooth and velvety
skin appearance. The product, fortified with Sweet
Almond, Apricot Kernel, Sesame, and Jojoba Oils,
deeply moisturizes and soothes your skin with its
high moisturizing properties and barrier-protecting
effects.
Effective Protection Against Signs of Aging
The Amber Helios SPF 50+ DD UVA UVB Sunscreen
continues to protect your skin from UVA and
UVB rays after your vacation with its high protection
factor. It evens out skin tone while moisturizing
without leaving an oily or shiny finish. The mineral
content of amber powder helps your skin renew itself
faster and reduces signs of aging by increasing
the oxygen levels of skin cells, providing a more
youthful appearance.
By using these products, you can ensure that your
skin remains fresh and vibrant after your vacation.
Beauty&More’s specially formulated products with
rich minerals protect, rejuvenate, and renew your
skin.

5 Economic Newspaper
Please mention
“Made in Turkey” when writing to advertisers
Cosmetics and
Personal Care
Products
October 2024
Say goodbye to
damaged hair with
Ashley Joy!
While the cold weather negatively affects
hair health, Ashley Joy comes to the
rescue with vegan certified hair care products
enriched with naturalness. These
special formulas, which are 100% locally
produced, offer effective solutions to revitalize
dry, damaged and dull hair.
Ashley Joy’s iconic Herbal Hair Care Oil
provides deep care for your hair with a
combination of 24 different herbal oils.
Thanks to natural ingredients such as rosemary,
jojoba, avocado and argan oil, hair is
strengthened, volumized and gets a healthy
appearance. This oil, which nourishes
the hair without weighing it down with
its fast-absorbing structure, also provides
protection before styling.
Ashley Joy’s Banana Hair Serum adds vitality
to your hair with its formula enriched
with banana and other natural oils. Repairing
split ends and controlling frizz, this
serum is easy to use without the need for
rinsing.
Finally, Ashley Joy Argan Hair Care Serum
provides an effective solution for damaged
and dry hair ends, especially in cold weather.
Enriched with carrot oil and vitamin
E, this serum nourishes the hair and gives
it a smooth and silky appearance.
Stunning shine on lips!
Armani Beauty introduces PRISMA
GLASS, a new gloss that revolutionizes
lip care. This innovative product gives
lips a stunning shine and volume.
Armani Beauty, which offers unparalleled
expertise in lip color with its lip icons LIP
MAESTRO and LIP POWER, now sets a
new standard with PRISMA GLASS, which
provides multi-dimensional volume
and shine. Featuring breakthrough shine
technology, this gloss combines a mirror
shine with a pillow-smooth volumizing
effect, and is characterized by special ingredients
that care for the lips.
PRISMA GLASS contains 62% shine-enhancing
elements and 15% squalene to
Natural and moisturizing hair care with Herbal Essences
The ‘Sulfate Free Soothing Aloe’
series helps prevent damage to
your hair caused by harmful UV
rays and various environmental
factors. While providing your
hair with the moisture support it
needs, it also contributes to the
strength and elasticity of the hair.
It also offers an impressive scent
to your hair with its natural plant
extracts. PETA-approved, animalfriendly
and 97% natural origin**
shampoo and 96% natural origin**
conditioner gently nourish the hair
and scalp and provide pH balance.
Enriched with aloe, jasmine and
plant-based ingredients, this
series is designed to meet the
needs of wavy and curly hair
types. The ‘Sulfate Free Soothing
Aloe’ shampoo is free of silicone
strengthen the skin’s barrier and provide
lips with up to 24 hours of hydration. This
and sulfates thanks to its vegan
formula, yet offers excellent
foaming properties, gently cleanses
your hair and provides a relaxing
care experience. It strengthens
your hair, soothes your scalp and
helps you achieve voluminous,
moisturized hair. The conditioner,
on the other hand, deeply
moisturizes dry and dehydrated
hair, giving it a soft texture and
formula is an ideal option for youthful
and healthy-looking lips.
Inspired by nature, ‘Sulfate Free Soothing Aloe’ series of Herbal Essences revitalizes your
senses with the scent of jasmine while deeply moisturizing your hair and preventing damage.
Offering a unique hair care experience with scientifically mood-enhancing scents, this series
is ideal for keeping your hair vibrant and healthy.
making it easy to style. In addition,
the conditioner offers both rinseout
and leave-in options.
Herbal Essences ‘Sulfate Free
Soothing Aloe’ series takes hair
care to the next level with its
natural and effective ingredients.
This series, which gives your hair
the look of your dreams, turns your
hair care routine into a unique
aromatherapy experience. Support
the health and vitality of your hair
with these powerful and natural
extracts that both lift your mood
and protect your hair.
The power of black bee
honey and liquid gold!
The newest product of the Age
Stop series, MFM Age Stop serum
is here with a formula that
will change the boundaries of
beauty: Containing black bee
honey extract, also known as
“Black Bee Ome”, this serum revitalizes
the skin’s natural microflora.
When used regularly, the serum
rapidly replenishes the skin flora
with the honey of these black bees,
which settled in the region north
of the Alps after the last ice age, and supports the renewal
of the skin barrier.
If the microbiota heals, the skin starts to rejuvenate!
Black Bee Ome is obtained by fermenting the honey
of the black bee species, a rare and ancient honey bee.
The highly resistant honey, known as “liquid gold” in
the world, is produced in the isolated mountain valleys
of Switzerland and fermented with Zymomonas
mobilis bacteria.
The serum also contains Malus Domestica, a stem
cell that supports skin cells to have a longer life span,
Argireline, which makes the skin look younger with
the effect of synthetic botox, Panthenol and Pentavitin,
which contribute to skin repair and moisture
protection, Vin Up Lift and Niacinamide, which are
obtained from grape seeds and actively stretch the
skin.
6 th International Exhibition for Cosmetics, Beauty, Hair
Cleaning, Private Label, Packaging and Ingredients
INTERNATIONAL EXHIBITIONS LTD.
+90 533 4843030
www.beauty-istanbul.com
8-9-10 MAY 2025
TUYAP Fair Center
Buyukcekmece - Istanbul - Türkiye
New Venue New Date
1200 Exhibitors
from 60 Countries

Economic Newspaper
Cosmetics and
Personal Care
6 Please mention
“Made in Türkiye” when writing to advertisers
Products
October 2024
Awards of ‘Crescents and Stars for Packaging Competition’ found their owners
Packaging industry to grow with the power of design
The awards of the ‘Crescents and Stars for Packaging Competition’ which is traditionally organized by the Turkish Packaging Manufacturers Association (ASD) for
the 11th time this year found their owners. Speaking at the award ceremony and pointing out that Türkiye has great potential in terms of the packaging industry, ASD
President Zeki Sarıbekir said, “Our industry has reached a point that is recognized worldwide by emphasizing innovation and design. Today, we celebrate the creative
power, courage and vision of Turkish designers. Each finalist is the representative and source of inspiration for the ideas that shape the future of our industry.”
The 11th ‘Crescents and Stars for
Packaging Competition’ which
is organized by the Turkish Packaging
Manufacturers Association
(ASD) this year found its
winners. While 305 packages
applied to the competition with
a record participation, these packages
were evaluated according
to 11 criteria under 13 categories
and 129 packages made it to the
finals. While the interest in the
competition from abroad has
been increasing, 6 awards went
abroad this year. Accredited by
the World Packaging Organization
(WPO) and the Asian
Packaging Federation (APF), all
the winners of the Crescents and
Stars for Packaging Competition
will be able to participate in the
WorldStar and AsiaStar Competitions
and represent Türkiye in
the international arena.
ASD President Zeki Sarıbekir:
We celebrate not only
the winners but also the
power of design
Speaking at the award ceremony,
ASD President Zeki Sarıbekir
said that they were celebrating
not only the winners of a competition,
but also the power and
impact of design. Pointing out
that the design of packaging
plays a decisive role in consumer
preferences as much as its
functionality, Zeki Sarıbekir
said: “Good packaging not only
protects the product, but also
conveys the spirit, quality and
values of the brand to the consumer,
establishing an emotional
bond between the brand and the
consumer. This communication
power offered by packaging
becomes even more prominent
thanks to innovative designs.
Minimalism, sustainable materials,
user-friendly features and
aesthetic details shape today’s
packaging trends. Especially the
trend towards environmentally
friendly solutions increases the
importance of sustainable designs.
Recyclable materials and
sustainable production processes
have become a must for our
industry. At this point, the necessity
of producing solutions
that are not only aesthetically
pleasing but also environmentally
conscious is increasing day
by day.”
Zeki Sarıbekir pointed out that
the Turkish packaging industry
has become globally recognized
by emphasizing innovation and
design, and said, “With the Crescents
and Stars for Packaging
Competition, we are once again
announcing the creative power,
courage and vision of Turkish
designers to the world. Each of
our finalists is also the representative
and source of inspiration
for the ideas that shape the future
of our industry. Together, we
will continue to work to build a
more creative, more innovative
and more sustainable future.”
Sarıbekir stated that the contribution
of the packaging industry
to the Turkish economy, which
has reached a market size of 28
billion dollars by 2023, will continue
to increase every year and
that our country will maintain
its position as the packaging center
of Eurasia, and that the 29th
Eurasia Packaging Istanbul Fair,
which will be held on October
23-26 this year, will bring the
entire packaging world together
in Istanbul. Sarıbekir said, “Our
fair, organized in cooperation
with the Packaging Manufacturers
Association and RX Tüyap,
is supported by all packaging
sector associations. Our fair has
grown 40 times since its first day;
last year, it reached 13 thousand
foreign visitors from 130 countries
and 75 thousand visitors in
total. This year, we are expecting
80,000 visitors, 15,000 of them
from abroad. The intense interest
in the fair, which increases every
year, also shows how successful
the packaging industry, which
is positioned correctly with its
price and quality, is following a
successful path.”
Emphasizing that the packaging
sector is also one of the most important
export items of the Turkish
economy and that the sector
exported 3.3 billion dollars
in the first half of the year, Zeki
Sarıbekir stated that they are taking
firm steps towards the 20
billion dollar target they set for
2030. Zeki Sarıbekir continued
as follows:
“Design, innovation, sustainability
and opening up to new markets
will guide us in reaching our
export targets. The Crescents
and Stars for Packaging Competition
continues to be an important
platform that inspires our
industry and highlights innovative
solutions in this journey. On
this occasion, I congratulate all
our award-winning companies
and designers and celebrate the
success of our industry. We will
continue to take bigger steps
together to make Türkiye a world
brand in packaging.”

Economic Newspaper
Cosmetics and
Personal Care
8 Please mention
“Made in Türkiye” when writing to advertisers
Products
October 2024
Elevate Your Makeup!
Meet Milk Makeup’s new products, ready to add
miraculous touches to your cheeks, lips, or both!
PORE ECLIPSE MATTE BLUR
STICK
Introducing the newest
member of the Pore Eclipse
line! This stick offers an easyto-apply,
mattifying formula
that doesn’t dry out the skin.
It features lentil extract to
absorb excess sebum and
reduce unwanted shine, while
micro-spheres blur pores.
Bakuchiol helps smooth the
skin’s texture, and tea tree oil
prevents acne formation. Ideal
for use as a primer before
makeup or for touch-ups on
oily areas throughout the day.
KUSH HIGH ROLL MASCARA
This volume and length
mascara won’t smudge or
shift after application, giving
your lashes unprecedented
fullness. It’s water-resistant,
long-lasting, and easy
to remove, featuring an
ophthalmologically tested
formula with vegan* wax,
hemp seed, and sunflower oils
to elevate your lashes.
KUSH HIGH ROLL BROW
TINT – BROW MASCARA
Discover Milk Makeup’s new
favorites that will add depth
and intensity to your brows:
HAZE: Yellow
MJ: Brownish coffee
DUB: Chestnut
HERB: Medium brown
DUTCH: Medium-dark
brown
GRIND: Dark brown
DIESEL: Coffee-black
CYPHER: Dark coffee-black
This product provides longlasting
color resistant to
transfer and water,
thanks to a blend
of nourishing and
strengthening hemp
seed and sunflower
oils combined
with vegan* wax,
ensuring flawless
results every time.
Sinem Saraçer Turanlı
-Country General Manager
of Sephora Türkiye
As a leading brand in men’s grooming
worldwide, Old Spice delivers
48 hours* of freshness with the Captain
series, even through the unpredictable
weather of spring. The
range includes shower gels, stick deodorants,
and spray deodorants, all
providing long-lasting, impressive
fragrances to keep you feeling fresh
even on your busiest days.
The erratic weather of spring, seasonal
changes, and the relentless pace of
daily life can lead to excessive sweating
and unpleasant body odor. The
Captain series, one of the most popular
in Old Spice’s extensive portfolio,
solves this problem by keeping you
fresh throughout the day.
Old Spice Captain Series: Freshness
with You!
Sun Protection and Hydration:
Essential Elements for Healthy
Skin
Harmful UVA and UVB
rays from the sun can lead
to problems like premature
aging, hyperpigmentation, and
dryness. Additionally, a lack of
moisture can cause the skin to
lose elasticity and become dull.
Neutrogena Hydro Boost SPF50
targets these issues by providing
high protection and all-day
hydration. Formulated with
next-generation technology
and effective ingredients, this
product strengthens the skin
barrier and offers protection
A New Era in
Beauty Retail
Begins!
Old Spice Captain 1L Shower Gels
offer strong performance and lasting
fragrance, helping you start your
day feeling refreshed. The Old Spice
Captain Stick Deodorant maintains
a fresh feeling for up to 48 hours and
seamlessly fits into men’s personal
care routines. The Old Spice Captain
Spray Deodorant is perfect for moments
when you need a freshness boost
during the day, ensuring you stay
refreshed no matter how dynamic
your day becomes.
The Captain product line, including
Captain Shower Gel, Stick Deodorant,
and Spray Deodorant, features
ocean, sandalwood, and citrus notes
that ensure a robust start to your day.
Additionally, the Captain Shower Gel,
available in a 1L size, is a solution for
men frustrated with quickly depleting
shower gels, offering long-lasting use.
*With daily use of shower gel and deodorant
** Pricing is subject to customer discretion
and may vary based on promotions
and activities.
Neutrogena Unveils Innovation!
against oxidative stress with
antioxidants.
Advanced Formula for Effective
Protection and Hydration
Hyaluronic acid helps maintain
the skin›s moisture levels, while
panthenol and niacinamide
work to reduce the appearance
of spots for a more radiant
look. Vitamins C and E
provide antioxidant protection
against oxidative stress. With
its fragrance-free and nonwhitening
lightweight texture,
this product absorbs quickly
and stands out with its vegan
formula.
Old Spice Captain Series:
48 Hours of Freshness!
As a leading brand in men’s grooming
worldwide, Old Spice delivers
48 hours* of freshness with the Captain
series, even through the unpredictable
weather of spring. The
range includes shower gels, stick deodorants,
and spray deodorants, all
providing long-lasting, impressive
fragrances to keep you feeling fresh
even on your busiest days.
The erratic weather of spring, seasonal
changes, and the relentless pace of
daily life can lead to excessive sweating
and unpleasant body odor. The
Captain series, one of the most popular
in Old Spice’s extensive portfolio,
solves this problem by keeping you
Clinically Proven Results
Clinical studies highlight the
product›s impressive effects:
97% of users report their skin
feels smoother and softer, 98%
feel their skin is more hydrated
and nourished, and 91% prefer
its lightweight, non-sticky
formula. Long-term use also
shows benefits, with 90% of
users observing their skin
becoming more hydrated and
radiant within 4 weeks, and
100% agreeing their skin looks
healthier.
Neutrogena Sets a New Standard
in Skincare
fresh throughout the day.
Old Spice Captain Series: Freshness
with You!Old Spice Captain 1L
Shower Gels offer strong performance
and lasting fragrance, helping you
start your day feeling refreshed. The
Old Spice Captain Stick Deodorant
maintains a fresh feeling for up to 48
hours and seamlessly fits into men’s
personal care routines. The Old Spice
Captain Spray Deodorant is perfect
for moments when you need a freshness
boost during the day, ensuring
you stay refreshed no matter how dynamic
your day becomes.
The Captain product line, including
Captain Shower Gel, Stick Deodorant,
and Spray Deodorant, features
ocean, sandalwood, and citrus notes
that ensure a robust start to your day.
Additionally, the Captain Shower Gel,
available in a 1L size, is a solution for
men frustrated with quickly depleting
shower gels, offering long-lasting use.
*With daily use of shower gel and deodorant
** Pricing is subject to customer discretion
and may vary based on promotions
and activities.
Neutrogena›s
expertise in skin
health is once again
demonstrated with
the Hydro Boost
SPF50 Sunscreen
Moisturizer.
Alperen Özkan, Neutrogena›s
Marketing Director, stated, «At
Neutrogena, we are introducing
a product that pushes the
boundaries in skin health.
Hydro Boost SPF50 offers daily
protection and skincare by
preserving the skin barrier and
providing all-day hydration.
With this product, we aim to set
a new standard in skincare.»
Turkish beauty industry: a blossoming
market with global appeal
Continued From Page 1
A Rapidly Expanding Market
The Turkish cosmetics and personal
care industry is one of the
fastest-growing sectors in the
country. According to recent
reports, the industry has seen
double-digit growth annually,
fueled by both domestic demand
and a thriving export market.
Turkish beauty products are now
available in over 150 countries,
with key markets in the Middle
East, Europe, and increasingly,
North America and Asia. Turkish
companies have also shown
strong export performance at international
beauty fairs, building
brand awareness and solidifying
partnerships across borders.
Innovation and Quality
One of the key drivers of the
industry’s success is its commitment
to innovation. Turkish manufacturers
are heavily investing
in research and development to
develop products that meet global
standards while appealing to
the ever-changing tastes of beauty
consumers. From high-tech
skincare solutions to environmentally
conscious packaging,
Turkish beauty brands are staying
ahead of global trends.
Many companies have also embraced
natural and organic beauty,
offering clean formulations
that resonate with the growing
demand for sustainable and ethical
products.
The Rise of Local Brands
As we underline often, local
beauty brands in Türkiye have
gained significant traction, competing
with international giants
both at home and abroad. Brands
like MG International, Farmasi,
Flormar, Seluz, and Eyüp
Sabri Tuncer are leading the
charge, offering a wide range of
cosmetics, skincare, and personal
care products that appeal to
different demographics. These
brands are well-known for their
affordable price points, high
quality, and the incorporation of
unique Turkish ingredients that
make them stand out in a crowded
global market.
Challenges and Opportunities
While the Turkish beauty industry
is thriving, it faces several
challenges, including the need
for increased regulatory alignment
with European Union
standards and the impact of fluctuating
exchange rates. However,
with ongoing government
support for exports and a strong
focus on innovation, the sector
is well-positioned to overcome
these hurdles.
In the future, Türkiye’s beauty industry
is expected to grow even
further as more brands enter the
global marketplace, leveraging
the country’s rich heritage, modern
manufacturing capabilities,
and entrepreneurial spirit. As
Turkish beauty products continue
to gain recognition for their
quality and effectiveness, the
country’s role as a major player
in the global beauty industry seems
set to expand.

9 Economic Newspaper
Please mention
“Made in Turkey” when writing to advertisers
Cosmetics and
Personal Care
Products
October 2024
Essential Hair and Scalp Care Factors
Continued From Page 1
Bridgette began her career with editorial design
and color expertise for some of the world’s
most renowned hair stylists. With her
extensive knowledge and deep understanding
of how our physical and mental health influence
our hair’s health, she discovered her true
profession in caring for the often-overlooked
but highly visible part of our body—the scalp.
Bridgette now collaborates with Dyson to
help people achieve healthy hair through personalized
scalp analysis and a hair care routine
that avoids excessive heat, using Dyson
Beauty technologies.
1. Style Your Hair Without Excessive Heat
Excessive heat can cause irreversible changes
to the hair structure, so it’s important to use
styling tools designed to keep the effects of
prolonged heat on your scalp and hair under
control. The Dyson Supersonic hair dryer,
which uses intelligent heat control by measuring
temperature 40 times per second, helps
protect your hair from excessive heat damage.
After styling, you can preserve your look for
longer by sleeping on silk or satin pillowcases.
Alternatively, you can gather your hair into a
high ponytail and secure it with a silk or satin
hair tie.
2. Pay Attention to Environmental Factors
and Hair Treatments
As you transition into spring, you might experience
a deficiency in Vitamin D, which is
essential for combating inflammation and
supporting hair growth.
Maintaining indoor humidity is as important
for scalp and hair health as styling habits and
products. The Dyson Pure Humidify+Cool
air purifier creates a properly humidified indoor
environment, making spring temperatures
less of a problem for comfortable breathing
and helping to maintain moisture levels
in the scalp and hair. It also has the advantage
of removing 99.9% of bacteria from the water
used and can be controlled via the DysonLink
app.
3. Use Moisturizing Products
Spring is the season to add nourishing and
moisturizing hair products to your routine,
regardless of hair type or texture. Consider
using high-moisture shampoos rich in fatty
acids along with hair conditioners.
While fine hair textures may need moisturizing
every 3-4 weeks, remember that curly
and thick textures might require higher levels
of moisture during spring.
4. Apply Light Moisture to Hair Roots and
Ends
Think of your hair strands like the skin on
your hands and face. Just as your skin needs
rehydration after being covered by winter
fabrics like scarves and hats, your hair does
too. Thus, it’s crucial to frequently moisturize
your scalp and hair. Hyaluronic acids are
an effective way to lock in moisture without
clogging the scalp’s skin. For daily use, choose
a light cream for all hair strands, or a serum
or oil-based moisturizer for the ends. If the
product makes your hair greasy, you are likely
using the wrong product for your hair type
and texture.
5. Support Cellular Renewal
Everyone should maintain the balance of sebum
(a secretion produced by oil glands) on
their scalp with pre-shampoo scalp and hair
treatments. The Dyson Supersonic and its
Diffuser attachment provide a comprehensive
care experience in the comfort of your own
home.
While most products offer at least 15-30 minutes
of processing time, for optimal results,
you can leave pre-treatment products on
overnight. (To avoid ruining your sheets, use
a dedicated pillowcase.)
Massage stimulating oils or scalp masks, such
as those with mint and citrus, into your scalp.
These not only increase circulation but also
help clear congestion from the scalp.
Start by moving your fingers towards the top
of your head. Then, move up from the base
of your ears to the top of your head on both
sides. Since there is a large area to cover, take
your time. Spend 3 to 5 minutes massaging
suitable oil into the scalp to soften skin cells,
exfoliate, and stimulate blood flow.
For pre-treatment applications, choose oils,
serums, or cream-based masks over granular
exfoliants. Granules can irritate a sensitive
scalp and might trigger additional issues.
They tend to cling to the base of the hair
strand and can be difficult to rinse out.
After applying the hair mask or oil, use your
Dyson Supersonic with the Diffuser attachment.
This will help the applied substances
penetrate deeper into the scalp. Use a medium
heat setting and move around your entire
head.
Next, apply a shampoo or moisturizing formulation
containing active ingredients specific
to your scalp. A good shampoo should
be applied directly to the scalp rather than the
hair strands.
Allow the cleanser to work on the scalp for 5
minutes. Then, shower and wet your hair thoroughly.
Some hair types and textures might
require an additional shampoo, so continue
with an extra shampoo if necessary.
Rinse thoroughly, then apply a conditioner
suited to your specific hair type and texture.
Finish with a water-based serum or lotion
to address specific scalp issues like irritated
scalp, hair loss, or oily scalp, supporting overall
hair health.
An ideal scalp care routine in spring is akin
to a skincare routine but does not require daily
consistency. Scalp care should be added
to your hair care routine weekly, bi-weekly,
or monthly, depending on individual factors
such as how often you wear hats, the dryness
and air quality of your home during the transition
from winter to spring, overall health,
hair type, texture, and lifestyle.
Dyson Supersonic Hair Dryer
Designed for various hair types, the Dyson
Supersonic hair dryer uses fast, powerful,
and focused airflow. Its ergonomic design
provides ease of use and balance while being
quieter compared to traditional hair dryers.
Additionally, it intelligently controls heat to
protect hair from excessive heat damage.
Unlike traditional hair dryers, the Dyson Supersonic
measures air temperature more than
40 times per second to regulate heat settings.
With Dyson’s Intelligent Heat Control technology,
the Dyson Supersonic hair dryer
helps prevent excessive heat damage to maintain
hair’s shine.
The attachments designed after rigorous testing
on various hair types in Dyson labs allow
for different styles across different hair types.
Dyson’s attachments include the Flyaway
Attachment, Styling Concentrator, Diffuser,
Wide Tooth Comb, and Gentle Air Attachment.
NEW DATE and VENUE for BEAUTYISTANBUL
Exhibition! 8-10 May 2025, TUYAP - Istanbul, Türkiye
The 5th BEAUTYISTANBUL Exhibition took place on 2-4 October in Taksim-Istanbul-Türkiye. The event solidified its
position as one of the Top 5 largest cosmetics exhibitions worldwide, featuring 1,162 exhibitors from 67 countries and is the
most international cosmetics event worldwide with 16,633 unique trade visitors from 167 countries.
The 6th BEAUTYISTANBUL International
Exhibition for Cosmetics,
Beauty, Hair, Cleaning, Private Label,
Packaging and Ingredients will be
held on 8-10 MAY 2025 at TÜYAP
FAIR CENTER, Istanbul-Türkiye,
with NEW DATE and NEW VENUE!
This strategic move will support the
exhibition’s growth and we are excited
about expanding the exhibition’s
capacity, potentially adding new halls.
Thanks to the structure of the TÜYAP
FAIR CENTER, visitors will experience
a more easily navigable exhibition,
with halls categorized by product
groups for more efficient visits.
Hall categorization is detailed below
and available at https://beauty-istan-
bul.com/Layout-BEAUTYISTAN-
BUL2025.pdf:
HALL 1-2a-6-7-8-9: “COSMETICS”
– Personal Care, Skin Care, Make Up,
Perfume, Cleaning, Baby Care, OTC
Products
HALL 2b-3: Hair, Salon Equipments,
Accessories, Professional Beauty, Nail
HALL 4-5-10: “COSMAKING” – Ingredients,
Packaging, Machinery, Business
Services
BEAUTYISTANBUL 2024 (5th edition) FACTS AND FIGURES
• Exhibitors: 1,162 from 67 countries
(634 International and 528 Local Exhibitors
- 55% International)
• Country Pavilions: Italy, France,
Spain, Poland, Brazil, South Africa,
Czechia, Ukraine, UAE, Indonesia,
Palestine, Pakistan, India, Iran, Ghana,
Nigeria, Guatemala, Malaysia,
South Korea, China
• Visitors: 16,633 Unique Visitors
from 167 countries (7,981 International
and 8,652 Local Visitors - 48%
International)
• Hosted Buyer Program: 644 top buyers
from 125 countries, including the
biggest importers, distributors and retail
chains are sponsored for travel expenses
to guarantee business opportunities
for exhibitors with a special
focus on Latin America, Africa and
the Far East.
• Online Business Platform and Mobile
App: Exhibitors access 51,500+
buyers from 195 countries and showcase
products, access the complete list
of buyers and contact visitors directly
with messaging and live video meetings
or set up meetings before the
exhibition.

Economic Newspaper
Cosmetics and
Personal Care
10 Please mention
“Made in Türkiye” when writing to advertisers
Products
October 2024
Beautyworld Middle East 2024: A Global Hub for Beauty Innovations
RECEP ARSLANTAŞ
COORDINATOR
recep.arslantas@img.com.tr
Skin care after
vacation
After the hot summer days,
the vacation period is over.
Frequent use of sunscreen products
and contact with the sea
during vacation may have damaged
our skin. After returning
from vacation, it is important to
deeply cleanse and moisturize
the skin. Cleaning the pores and
nourishing your skin with quality
moisturizers will restore the
healthy pre-holiday look.
It is critical to choose quality
products. It is best to avoid
under-the-stairs products and
prefer dermocosmetic products
from reliable sources. You can
make your skin care in the most
effective way with expert advice.
With these steps, you can bring
your skin back to its healthy and
well-groomed state after the holiday.
Until we meet in the October
issue of Beauty Türkiye magazine,
stay in good mood...
Continued from Page 1
After contouring, you can add a natural
glow to your skin with Liquid
Blush for a fresh look. Silky smooth,
this product offers a radiant and dewy
look ideal for all seasons.
BLUSH TAPE LIQUID BLUSH and
Continued from Page 1
A Gateway to the Middle East and Beyond
With over 1,400 exhibitors from more
than 60 countries and over 44,000 expected
visitors, Beautyworld Middle East is
a vital hub for both regional and international
beauty brands. The event provides
a gateway to the lucrative Middle Eastern
market, which has seen rapid growth in
recent years. Beauty enthusiasts from across
the region will have the opportunity
to explore an extensive range of beauty
products, from skincare and haircare to
fragrances, cosmetics, and wellness solutions.
Dubai, as a business and trade
epicenter, offers an ideal location for this
influential event. The city’s position as a
major international trade and tourism
hub further cements the fair’s importance
as a meeting point for beauty professionals
from around the globe.
Spotlight on Innovation
One of the standout features of Beautyworld
Middle East is its focus on innovation
and emerging trends. This year’s
event will feature a variety of special
showcases, including the highly anticipated
“Front Row,” where industry experts
will present live demonstrations of the
latest beauty treatments and products.
Additionally, the “Next in Beauty” segment
will spotlight the most cutting-edge
innovations and technologies reshaping
the beauty industry, from sustainable packaging
solutions to AI-driven skincare
diagnostics.
Exhibitors will also have the chance to
participate in numerous networking opportunities,
knowledge-sharing sessions,
and trend-focused discussions, which
will explore everything from clean beauty
to advances in personal care products.
Turkish Beauty Industry at the Forefront
SCULPT TAPE CONTOUR come in
easy-to-carry travel-sized tubes. You
can achieve a natural, radiant look
with these products that will always be
with you in your bag.
In addition, GLOW TAPE HIGHLI-
GHTER liquid illuminator gives your
Turkey will play a prominent role at
Beautyworld Middle East 2024, with
many leading Turkish brands eager to
demonstrate their unique offerings. Turkish
companies are well-known for their
high-quality products, blending ancient
beauty traditions with modern technologies.
From natural and organic beauty
lines to innovative cosmetic solutions,
Turkish exhibitors will be showcasing the
country’s growing influence in the global
beauty market.
Turkey’s participation at the fair also reflects
its growing export strength. With
beauty products now reaching markets
across Europe, the Middle East, and Asia,
Turkish brands are gaining international
recognition for their quality, affordability,
and emphasis on natural ingredients.
A Thriving Market
The Middle East is one of the fastest-growing
beauty markets globally,
with increasing demand for premium
products that cater to the region’s unique
preferences and cultural practices. From
high-end luxury brands to niche products
focused on wellness and sustainability,
the region is becoming a critical destination
for beauty businesses looking to expand
their global footprint.
Beautyworld Middle East 2024 will bring
together buyers, distributors, retailers,
and beauty professionals, offering opportunities
for companies to forge new partnerships,
strengthen existing networks,
and gain insight into the latest market
A natural and luminous makeup experience with Tarte
skin a radiant glow with its sparkling
diamond complex and light-reflecting
mineral pigments. MARACUJA JUI-
CY LIP SHIMMER GLASS PLUMP
will give your lips an impressive glow
and fullness every day.
developments. For exhibitors, the fair is
a key opportunity to connect with buyers
from not only the Middle East but also
Europe, Asia, and Africa.
Beautyworld Middle East remains an
indispensable platform for the beauty industry,
attracting a diverse range of participants
and providing a window into the
future of beauty. As the industry continues
to evolve, with trends such as sustainability,
personalization, and wellness gaining
prominence, this year’s event is sure
to be filled with excitement, innovation,
and opportunity.
Whether you’re a buyer looking for new
products, a brand looking to expand your
global reach, or simply an enthusiast eager
to explore the latest in beauty, Beautyworld
Middle East 2024 promises to be
a transformative experience.
A perfume with the
sparkle of Milan
Continued from Page 1
A unisex fragrance for all tastes, it opens
energetically with fresh notes of bergamot,
apple and honeycomb. In the middle
notes, it provides a sophisticated transition
with rose, jasmine and mahonia.
The perfume offers a deep oriental musk
effect enriched with honey, heliotropin,
hawthorn and tonka bean.
“Le Vie Di Milano Limitless Shopping
Via Della Spiga” is presented in an elegant
satin glass bottle. The bottle is complemented
by a gold metal cap that elegantly
echoes a miniature version of the head of
the Italian Levriero Trussardi greyhound.
In shades of powdery beige, the bottle offers
an elegant and sophisticated look.
Sinoz Cosmetics
drew attention with its
innovative products at
BEAUTYISTANBUL Fair!
The 5th International BEAUTYISTANBUL Fair, held at
the Istanbul Congress Center between October 2-4, 2024,
brought together the cosmetics, beauty, hairdressing, home
care products, private label, packaging and raw material sectors.
In this prestigious event, Sinoz Cosmetics presented
its new products to consumers.
With 1100 exhibitors from 62 countries and trade visitors
from 169 countries, Sinoz’s specially designed stand attracted
great interest at the event, which stands out as the world’s
largest and most international cosmetics fair. Sinoz exhibited
its new products and introduced its innovative solutions focusing
on natural ingredients to the visitors.
Yasin Çörekci, CEO of Sinoz Cosmetics, said: “As a Turkish
brand, it is a great source of pride for us to take part in this
prestigious fair and to encounter interest from around the
world. As Sinoz, we attach importance to exports and continue
to add value to the Turkish economy.”
Sinoz draws attention as one of the important players of the
sector with the products it exhibited at the fair and continues
to increase its influence in the global market with the aim of
creating new business opportunities and distribution channels.

Economic Newspaper
Cosmetics and
Personal Care
11 Please mention
“Made in Türkiye” when writing to advertisers
Products
October 2024
Blade Deodorant Introduces a First in
Turkey: Artificial Intelligence-Powered
Fragrance Technology!
Developed using Japanese artificial
intelligence technology at
Blade’s R&D center, the Blade
A.I. series expertly harnesses
advanced technology to ensure
the perfect harmony of fragrance
combinations. Thanks to AI
algorithms, components most
compatible with consumer preferences
are selected from a vast
database and formulated into
the products.
Zeynep Kalkandelen Kırateli,
Marketing Leader of Evyap Personal
Care Category, expressed
great excitement about introducing
Blade A.I., stating, “Blade
A.I., a groundbreaking innovation
in personal care in Turkey,
takes technological innovations
in the sector to a new level by
leveraging the power of artificial
intelligence. We view these
products as a significant step not
only for our company but also
for the future of personal care in
Turkey.”
Evyap Fragrance Expert Sena Efe
Karahan provided information
about the Ai-T-Aroma artificial
intelligence tool used in the
fragrance development process,
saying, “Ai-T-Aroma can model
from over 90,000 formulas
to create fragrances suitable for
different regions worldwide. Its
deep learning system analyzes
raw material quantities, fragrance
profiles, and regional suitability
to develop optimal fragrance
formulas for each market. It’s
truly gratifying to be a pioneer
in the Turkish market with this
technology.”
The Blade A.I. series is available
in two options: a refreshing fragrance
with marine and woody
notes and another with a deep
and alluring blend of oriental
spices and rich greenery.
Blade deodorant’s technological
innovations are not limited to
its new product line. The brand
has also launched a new podcast
series called AIcast, utilizing
AI-powered voice technology in
collaboration with digital media
agency Goodroll. AIcast, featuring
intriguing stories ranging
from sports history to current
trends and technological advancements
in the sports world, is
available on 20 different digital
platforms, including Spotify and
Apple Podcasts.
Continued From Page 1
Step 1: Cleansing
La Roche-Posay Mela B3 Dark Spot
Correcting Cleansing Gel (NEW)
La Roche-Posay MELA B3 Cleansing
Gel, featuring innovative Melasyl,
provides an unprecedented
effect in combating dark spots. It
deeply cleanses the skin and provides
a smoother appearance. Suitable
for all skin types, including sensitive
skin, this gel offers a 83% improvement
in skin brightness after four
weeks of regular use.
La Roche-Posay’s Three-Step
Effective Care for Dark Skin
Spots
Step 2: Care
La Roche-Posay Mela B3 Serum
Enriched with patented Melasyl
and 10% Niacinamide, La Roche-Posay
MELA B3 Serum visibly
improves dark spots and skin discolorations
while soothing the skin and
providing an even tone. This fast-absorbing,
lightweight serum-gel is effective
against sun spots, post-acne
marks, and dark spots, showing visible
results within a week. It can be
applied in the morning and/or evening
for an effective solution against
spots.
L’Oréal Paris Bright Reveal Dark
Spot Serum
L’Oréal Paris’ Bright Reveal Dark
Spot Serum reduces the appearance
of dark spots by 77% with its high-performance
formula.* Enriched
with niacinamide, this serum gently
purifies your skin, giving it an even
appearance. The serum can be applied
morning and evening on the
Step 3: Protection
La Roche-Posay Anthelios UVMU-
NE 400 Invisible Fluid SPF50+
Providing the most effective protection
against prolonged UV rays,
Anthelios UVMUNE 400 Invisible
Fluid is a sunscreen suitable for all
skin types. Its invisible and lightweight
texture, along with its water and
sweat-resistant formula, absorbs quickly
into the skin without leaving
a greasy or sticky feeling, or white
residue. It can also be used around
the eyes.
Spot-on solutions for dark spots
L'Oréal Paris makes your skin shine again with two products that revolutionize the fight against
dark spots. L'Oréal Paris Bright Reveal Bright Reveal Dark Spot Serum and Bright Reveal SPF 50+
Dark Spot Fluid Face Sunscreen, the standout products of the Bright Reveal series, help reduce the
appearance of many skin problems from acne scars to sun spots and even out skin tone.
face and neck, and is suitable for all
skin types, including sensitive skin.
L’Oréal Paris Bright Reveal Dark
Spot Serum
Clinical test, 88 women, 8 weeks
L’Oréal Paris Bright Reveal SPF
50+ Dark Spot Fluid Face Sunscreen
Bright Reveal SPF 50+ Face Sunscreen
offers high protection against
UVA and UVB rays thanks to its
broad spectrum filters, while reducing
the appearance of dark spots
with its Niacinamide content. After
a month of regular use, skin tone
evens out and dark spots are visibly
reduced. The light liquid texture
provides an invisible finish without
leaving white streaks. The formula
does not leave an oily or sticky feeling
and is ideal for daily use.