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5 Economic Newspaper<br />
Please mention<br />
“<strong>Made</strong> in Turkey” when writing to advertisers<br />
Cosmetics and<br />
Personal Care<br />
Products<br />
<strong>October</strong> <strong>2024</strong><br />
Say goodbye to<br />
damaged hair with<br />
Ashley Joy!<br />
While the cold weather negatively affects<br />
hair health, Ashley Joy comes to the<br />
rescue with vegan certified hair care products<br />
enriched with naturalness. These<br />
special formulas, which are 100% locally<br />
produced, offer effective solutions to revitalize<br />
dry, damaged and dull hair.<br />
Ashley Joy’s iconic Herbal Hair Care Oil<br />
provides deep care for your hair with a<br />
combination of 24 different herbal oils.<br />
Thanks to natural ingredients such as rosemary,<br />
jojoba, avocado and argan oil, hair is<br />
strengthened, volumized and gets a healthy<br />
appearance. This oil, which nourishes<br />
the hair without weighing it down with<br />
its fast-absorbing structure, also provides<br />
protection before styling.<br />
Ashley Joy’s Banana Hair Serum adds vitality<br />
to your hair with its formula enriched<br />
with banana and other natural oils. Repairing<br />
split ends and controlling frizz, this<br />
serum is easy to use without the need for<br />
rinsing.<br />
Finally, Ashley Joy Argan Hair Care Serum<br />
provides an effective solution for damaged<br />
and dry hair ends, especially in cold weather.<br />
Enriched with carrot oil and vitamin<br />
E, this serum nourishes the hair and gives<br />
it a smooth and silky appearance.<br />
Stunning shine on lips!<br />
Armani Beauty introduces PRISMA<br />
GLASS, a new gloss that revolutionizes<br />
lip care. This innovative product gives<br />
lips a stunning shine and volume.<br />
Armani Beauty, which offers unparalleled<br />
expertise in lip color with its lip icons LIP<br />
MAESTRO and LIP POWER, now sets a<br />
new standard with PRISMA GLASS, which<br />
provides multi-dimensional volume<br />
and shine. Featuring breakthrough shine<br />
technology, this gloss combines a mirror<br />
shine with a pillow-smooth volumizing<br />
effect, and is characterized by special ingredients<br />
that care for the lips.<br />
PRISMA GLASS contains 62% shine-enhancing<br />
elements and 15% squalene to<br />
Natural and moisturizing hair care with Herbal Essences<br />
The ‘Sulfate Free Soothing Aloe’<br />
series helps prevent damage to<br />
your hair caused by harmful UV<br />
rays and various environmental<br />
factors. While providing your<br />
hair with the moisture support it<br />
needs, it also contributes to the<br />
strength and elasticity of the hair.<br />
It also offers an impressive scent<br />
to your hair with its natural plant<br />
extracts. PETA-approved, animalfriendly<br />
and 97% natural origin**<br />
shampoo and 96% natural origin**<br />
conditioner gently nourish the hair<br />
and scalp and provide pH balance.<br />
Enriched with aloe, jasmine and<br />
plant-based ingredients, this<br />
series is designed to meet the<br />
needs of wavy and curly hair<br />
types. The ‘Sulfate Free Soothing<br />
Aloe’ shampoo is free of silicone<br />
strengthen the skin’s barrier and provide<br />
lips with up to 24 hours of hydration. This<br />
and sulfates thanks to its vegan<br />
formula, yet offers excellent<br />
foaming properties, gently cleanses<br />
your hair and provides a relaxing<br />
care experience. It strengthens<br />
your hair, soothes your scalp and<br />
helps you achieve voluminous,<br />
moisturized hair. The conditioner,<br />
on the other hand, deeply<br />
moisturizes dry and dehydrated<br />
hair, giving it a soft texture and<br />
formula is an ideal option for youthful<br />
and healthy-looking lips.<br />
<strong>In</strong>spired by nature, ‘Sulfate Free Soothing Aloe’ series of Herbal Essences revitalizes your<br />
senses with the scent of jasmine while deeply moisturizing your hair and preventing damage.<br />
Offering a unique hair care experience with scientifically mood-enhancing scents, this series<br />
is ideal for keeping your hair vibrant and healthy.<br />
making it easy to style. <strong>In</strong> addition,<br />
the conditioner offers both rinseout<br />
and leave-in options.<br />
Herbal Essences ‘Sulfate Free<br />
Soothing Aloe’ series takes hair<br />
care to the next level with its<br />
natural and effective ingredients.<br />
This series, which gives your hair<br />
the look of your dreams, turns your<br />
hair care routine into a unique<br />
aromatherapy experience. Support<br />
the health and vitality of your hair<br />
with these powerful and natural<br />
extracts that both lift your mood<br />
and protect your hair.<br />
The power of black bee<br />
honey and liquid gold!<br />
The newest product of the Age<br />
Stop series, MFM Age Stop serum<br />
is here with a formula that<br />
will change the boundaries of<br />
beauty: Containing black bee<br />
honey extract, also known as<br />
“Black Bee Ome”, this serum revitalizes<br />
the skin’s natural microflora.<br />
When used regularly, the serum<br />
rapidly replenishes the skin flora<br />
with the honey of these black bees,<br />
which settled in the region north<br />
of the Alps after the last ice age, and supports the renewal<br />
of the skin barrier.<br />
If the microbiota heals, the skin starts to rejuvenate!<br />
Black Bee Ome is obtained by fermenting the honey<br />
of the black bee species, a rare and ancient honey bee.<br />
The highly resistant honey, known as “liquid gold” in<br />
the world, is produced in the isolated mountain valleys<br />
of Switzerland and fermented with Zymomonas<br />
mobilis bacteria.<br />
The serum also contains Malus Domestica, a stem<br />
cell that supports skin cells to have a longer life span,<br />
Argireline, which makes the skin look younger with<br />
the effect of synthetic botox, Panthenol and Pentavitin,<br />
which contribute to skin repair and moisture<br />
protection, Vin Up Lift and Niacinamide, which are<br />
obtained from grape seeds and actively stretch the<br />
skin.<br />
6 th <strong>In</strong>ternational Exhibition for Cosmetics, Beauty, Hair<br />
Cleaning, Private Label, Packaging and <strong>In</strong>gredients<br />
INTERNATIONAL EXHIBITIONS LTD.<br />
+90 533 4843030<br />
www.beauty-istanbul.com<br />
8-9-10 MAY 2025<br />
TUYAP Fair Center<br />
Buyukcekmece - Istanbul - <strong>Türkiye</strong><br />
New Venue New Date<br />
1200 Exhibitors<br />
from 60 Countries