Made In Türkiye October 2024

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Economic Newspaper Cosmetics and Personal Care 8 Please mention “Made in Türkiye” when writing to advertisers Products October 2024 Elevate Your Makeup! Meet Milk Makeup’s new products, ready to add miraculous touches to your cheeks, lips, or both! PORE ECLIPSE MATTE BLUR STICK Introducing the newest member of the Pore Eclipse line! This stick offers an easyto-apply, mattifying formula that doesn’t dry out the skin. It features lentil extract to absorb excess sebum and reduce unwanted shine, while micro-spheres blur pores. Bakuchiol helps smooth the skin’s texture, and tea tree oil prevents acne formation. Ideal for use as a primer before makeup or for touch-ups on oily areas throughout the day. KUSH HIGH ROLL MASCARA This volume and length mascara won’t smudge or shift after application, giving your lashes unprecedented fullness. It’s water-resistant, long-lasting, and easy to remove, featuring an ophthalmologically tested formula with vegan* wax, hemp seed, and sunflower oils to elevate your lashes. KUSH HIGH ROLL BROW TINT – BROW MASCARA Discover Milk Makeup’s new favorites that will add depth and intensity to your brows: HAZE: Yellow MJ: Brownish coffee DUB: Chestnut HERB: Medium brown DUTCH: Medium-dark brown GRIND: Dark brown DIESEL: Coffee-black CYPHER: Dark coffee-black This product provides longlasting color resistant to transfer and water, thanks to a blend of nourishing and strengthening hemp seed and sunflower oils combined with vegan* wax, ensuring flawless results every time. Sinem Saraçer Turanlı -Country General Manager of Sephora Türkiye As a leading brand in men’s grooming worldwide, Old Spice delivers 48 hours* of freshness with the Captain series, even through the unpredictable weather of spring. The range includes shower gels, stick deodorants, and spray deodorants, all providing long-lasting, impressive fragrances to keep you feeling fresh even on your busiest days. The erratic weather of spring, seasonal changes, and the relentless pace of daily life can lead to excessive sweating and unpleasant body odor. The Captain series, one of the most popular in Old Spice’s extensive portfolio, solves this problem by keeping you fresh throughout the day. Old Spice Captain Series: Freshness with You! Sun Protection and Hydration: Essential Elements for Healthy Skin Harmful UVA and UVB rays from the sun can lead to problems like premature aging, hyperpigmentation, and dryness. Additionally, a lack of moisture can cause the skin to lose elasticity and become dull. Neutrogena Hydro Boost SPF50 targets these issues by providing high protection and all-day hydration. Formulated with next-generation technology and effective ingredients, this product strengthens the skin barrier and offers protection A New Era in Beauty Retail Begins! Old Spice Captain 1L Shower Gels offer strong performance and lasting fragrance, helping you start your day feeling refreshed. The Old Spice Captain Stick Deodorant maintains a fresh feeling for up to 48 hours and seamlessly fits into men’s personal care routines. The Old Spice Captain Spray Deodorant is perfect for moments when you need a freshness boost during the day, ensuring you stay refreshed no matter how dynamic your day becomes. The Captain product line, including Captain Shower Gel, Stick Deodorant, and Spray Deodorant, features ocean, sandalwood, and citrus notes that ensure a robust start to your day. Additionally, the Captain Shower Gel, available in a 1L size, is a solution for men frustrated with quickly depleting shower gels, offering long-lasting use. *With daily use of shower gel and deodorant ** Pricing is subject to customer discretion and may vary based on promotions and activities. Neutrogena Unveils Innovation! against oxidative stress with antioxidants. Advanced Formula for Effective Protection and Hydration Hyaluronic acid helps maintain the skin›s moisture levels, while panthenol and niacinamide work to reduce the appearance of spots for a more radiant look. Vitamins C and E provide antioxidant protection against oxidative stress. With its fragrance-free and nonwhitening lightweight texture, this product absorbs quickly and stands out with its vegan formula. Old Spice Captain Series: 48 Hours of Freshness! As a leading brand in men’s grooming worldwide, Old Spice delivers 48 hours* of freshness with the Captain series, even through the unpredictable weather of spring. The range includes shower gels, stick deodorants, and spray deodorants, all providing long-lasting, impressive fragrances to keep you feeling fresh even on your busiest days. The erratic weather of spring, seasonal changes, and the relentless pace of daily life can lead to excessive sweating and unpleasant body odor. The Captain series, one of the most popular in Old Spice’s extensive portfolio, solves this problem by keeping you Clinically Proven Results Clinical studies highlight the product›s impressive effects: 97% of users report their skin feels smoother and softer, 98% feel their skin is more hydrated and nourished, and 91% prefer its lightweight, non-sticky formula. Long-term use also shows benefits, with 90% of users observing their skin becoming more hydrated and radiant within 4 weeks, and 100% agreeing their skin looks healthier. Neutrogena Sets a New Standard in Skincare fresh throughout the day. Old Spice Captain Series: Freshness with You!Old Spice Captain 1L Shower Gels offer strong performance and lasting fragrance, helping you start your day feeling refreshed. The Old Spice Captain Stick Deodorant maintains a fresh feeling for up to 48 hours and seamlessly fits into men’s personal care routines. The Old Spice Captain Spray Deodorant is perfect for moments when you need a freshness boost during the day, ensuring you stay refreshed no matter how dynamic your day becomes. The Captain product line, including Captain Shower Gel, Stick Deodorant, and Spray Deodorant, features ocean, sandalwood, and citrus notes that ensure a robust start to your day. Additionally, the Captain Shower Gel, available in a 1L size, is a solution for men frustrated with quickly depleting shower gels, offering long-lasting use. *With daily use of shower gel and deodorant ** Pricing is subject to customer discretion and may vary based on promotions and activities. Neutrogena›s expertise in skin health is once again demonstrated with the Hydro Boost SPF50 Sunscreen Moisturizer. Alperen Özkan, Neutrogena›s Marketing Director, stated, «At Neutrogena, we are introducing a product that pushes the boundaries in skin health. Hydro Boost SPF50 offers daily protection and skincare by preserving the skin barrier and providing all-day hydration. With this product, we aim to set a new standard in skincare.» Turkish beauty industry: a blossoming market with global appeal Continued From Page 1 A Rapidly Expanding Market The Turkish cosmetics and personal care industry is one of the fastest-growing sectors in the country. According to recent reports, the industry has seen double-digit growth annually, fueled by both domestic demand and a thriving export market. Turkish beauty products are now available in over 150 countries, with key markets in the Middle East, Europe, and increasingly, North America and Asia. Turkish companies have also shown strong export performance at international beauty fairs, building brand awareness and solidifying partnerships across borders. Innovation and Quality One of the key drivers of the industry’s success is its commitment to innovation. Turkish manufacturers are heavily investing in research and development to develop products that meet global standards while appealing to the ever-changing tastes of beauty consumers. From high-tech skincare solutions to environmentally conscious packaging, Turkish beauty brands are staying ahead of global trends. Many companies have also embraced natural and organic beauty, offering clean formulations that resonate with the growing demand for sustainable and ethical products. The Rise of Local Brands As we underline often, local beauty brands in Türkiye have gained significant traction, competing with international giants both at home and abroad. Brands like MG International, Farmasi, Flormar, Seluz, and Eyüp Sabri Tuncer are leading the charge, offering a wide range of cosmetics, skincare, and personal care products that appeal to different demographics. These brands are well-known for their affordable price points, high quality, and the incorporation of unique Turkish ingredients that make them stand out in a crowded global market. Challenges and Opportunities While the Turkish beauty industry is thriving, it faces several challenges, including the need for increased regulatory alignment with European Union standards and the impact of fluctuating exchange rates. However, with ongoing government support for exports and a strong focus on innovation, the sector is well-positioned to overcome these hurdles. In the future, Türkiye’s beauty industry is expected to grow even further as more brands enter the global marketplace, leveraging the country’s rich heritage, modern manufacturing capabilities, and entrepreneurial spirit. As Turkish beauty products continue to gain recognition for their quality and effectiveness, the country’s role as a major player in the global beauty industry seems set to expand.
9 Economic Newspaper Please mention “Made in Turkey” when writing to advertisers Cosmetics and Personal Care Products October 2024 Essential Hair and Scalp Care Factors Continued From Page 1 Bridgette began her career with editorial design and color expertise for some of the world’s most renowned hair stylists. With her extensive knowledge and deep understanding of how our physical and mental health influence our hair’s health, she discovered her true profession in caring for the often-overlooked but highly visible part of our body—the scalp. Bridgette now collaborates with Dyson to help people achieve healthy hair through personalized scalp analysis and a hair care routine that avoids excessive heat, using Dyson Beauty technologies. 1. Style Your Hair Without Excessive Heat Excessive heat can cause irreversible changes to the hair structure, so it’s important to use styling tools designed to keep the effects of prolonged heat on your scalp and hair under control. The Dyson Supersonic hair dryer, which uses intelligent heat control by measuring temperature 40 times per second, helps protect your hair from excessive heat damage. After styling, you can preserve your look for longer by sleeping on silk or satin pillowcases. Alternatively, you can gather your hair into a high ponytail and secure it with a silk or satin hair tie. 2. Pay Attention to Environmental Factors and Hair Treatments As you transition into spring, you might experience a deficiency in Vitamin D, which is essential for combating inflammation and supporting hair growth. Maintaining indoor humidity is as important for scalp and hair health as styling habits and products. The Dyson Pure Humidify+Cool air purifier creates a properly humidified indoor environment, making spring temperatures less of a problem for comfortable breathing and helping to maintain moisture levels in the scalp and hair. It also has the advantage of removing 99.9% of bacteria from the water used and can be controlled via the DysonLink app. 3. Use Moisturizing Products Spring is the season to add nourishing and moisturizing hair products to your routine, regardless of hair type or texture. Consider using high-moisture shampoos rich in fatty acids along with hair conditioners. While fine hair textures may need moisturizing every 3-4 weeks, remember that curly and thick textures might require higher levels of moisture during spring. 4. Apply Light Moisture to Hair Roots and Ends Think of your hair strands like the skin on your hands and face. Just as your skin needs rehydration after being covered by winter fabrics like scarves and hats, your hair does too. Thus, it’s crucial to frequently moisturize your scalp and hair. Hyaluronic acids are an effective way to lock in moisture without clogging the scalp’s skin. For daily use, choose a light cream for all hair strands, or a serum or oil-based moisturizer for the ends. If the product makes your hair greasy, you are likely using the wrong product for your hair type and texture. 5. Support Cellular Renewal Everyone should maintain the balance of sebum (a secretion produced by oil glands) on their scalp with pre-shampoo scalp and hair treatments. The Dyson Supersonic and its Diffuser attachment provide a comprehensive care experience in the comfort of your own home. While most products offer at least 15-30 minutes of processing time, for optimal results, you can leave pre-treatment products on overnight. (To avoid ruining your sheets, use a dedicated pillowcase.) Massage stimulating oils or scalp masks, such as those with mint and citrus, into your scalp. These not only increase circulation but also help clear congestion from the scalp. Start by moving your fingers towards the top of your head. Then, move up from the base of your ears to the top of your head on both sides. Since there is a large area to cover, take your time. Spend 3 to 5 minutes massaging suitable oil into the scalp to soften skin cells, exfoliate, and stimulate blood flow. For pre-treatment applications, choose oils, serums, or cream-based masks over granular exfoliants. Granules can irritate a sensitive scalp and might trigger additional issues. They tend to cling to the base of the hair strand and can be difficult to rinse out. After applying the hair mask or oil, use your Dyson Supersonic with the Diffuser attachment. This will help the applied substances penetrate deeper into the scalp. Use a medium heat setting and move around your entire head. Next, apply a shampoo or moisturizing formulation containing active ingredients specific to your scalp. A good shampoo should be applied directly to the scalp rather than the hair strands. Allow the cleanser to work on the scalp for 5 minutes. Then, shower and wet your hair thoroughly. Some hair types and textures might require an additional shampoo, so continue with an extra shampoo if necessary. Rinse thoroughly, then apply a conditioner suited to your specific hair type and texture. Finish with a water-based serum or lotion to address specific scalp issues like irritated scalp, hair loss, or oily scalp, supporting overall hair health. An ideal scalp care routine in spring is akin to a skincare routine but does not require daily consistency. Scalp care should be added to your hair care routine weekly, bi-weekly, or monthly, depending on individual factors such as how often you wear hats, the dryness and air quality of your home during the transition from winter to spring, overall health, hair type, texture, and lifestyle. Dyson Supersonic Hair Dryer Designed for various hair types, the Dyson Supersonic hair dryer uses fast, powerful, and focused airflow. Its ergonomic design provides ease of use and balance while being quieter compared to traditional hair dryers. Additionally, it intelligently controls heat to protect hair from excessive heat damage. Unlike traditional hair dryers, the Dyson Supersonic measures air temperature more than 40 times per second to regulate heat settings. With Dyson’s Intelligent Heat Control technology, the Dyson Supersonic hair dryer helps prevent excessive heat damage to maintain hair’s shine. The attachments designed after rigorous testing on various hair types in Dyson labs allow for different styles across different hair types. Dyson’s attachments include the Flyaway Attachment, Styling Concentrator, Diffuser, Wide Tooth Comb, and Gentle Air Attachment. NEW DATE and VENUE for BEAUTYISTANBUL Exhibition! 8-10 May 2025, TUYAP - Istanbul, Türkiye The 5th BEAUTYISTANBUL Exhibition took place on 2-4 October in Taksim-Istanbul-Türkiye. The event solidified its position as one of the Top 5 largest cosmetics exhibitions worldwide, featuring 1,162 exhibitors from 67 countries and is the most international cosmetics event worldwide with 16,633 unique trade visitors from 167 countries. The 6th BEAUTYISTANBUL International Exhibition for Cosmetics, Beauty, Hair, Cleaning, Private Label, Packaging and Ingredients will be held on 8-10 MAY 2025 at TÜYAP FAIR CENTER, Istanbul-Türkiye, with NEW DATE and NEW VENUE! This strategic move will support the exhibition’s growth and we are excited about expanding the exhibition’s capacity, potentially adding new halls. Thanks to the structure of the TÜYAP FAIR CENTER, visitors will experience a more easily navigable exhibition, with halls categorized by product groups for more efficient visits. Hall categorization is detailed below and available at https://beauty-istanbul.com/Layout-BEAUTYISTAN- BUL2025.pdf: HALL 1-2a-6-7-8-9: “COSMETICS” – Personal Care, Skin Care, Make Up, Perfume, Cleaning, Baby Care, OTC Products HALL 2b-3: Hair, Salon Equipments, Accessories, Professional Beauty, Nail HALL 4-5-10: “COSMAKING” – Ingredients, Packaging, Machinery, Business Services BEAUTYISTANBUL 2024 (5th edition) FACTS AND FIGURES • Exhibitors: 1,162 from 67 countries (634 International and 528 Local Exhibitors - 55% International) • Country Pavilions: Italy, France, Spain, Poland, Brazil, South Africa, Czechia, Ukraine, UAE, Indonesia, Palestine, Pakistan, India, Iran, Ghana, Nigeria, Guatemala, Malaysia, South Korea, China • Visitors: 16,633 Unique Visitors from 167 countries (7,981 International and 8,652 Local Visitors - 48% International) • Hosted Buyer Program: 644 top buyers from 125 countries, including the biggest importers, distributors and retail chains are sponsored for travel expenses to guarantee business opportunities for exhibitors with a special focus on Latin America, Africa and the Far East. • Online Business Platform and Mobile App: Exhibitors access 51,500+ buyers from 195 countries and showcase products, access the complete list of buyers and contact visitors directly with messaging and live video meetings or set up meetings before the exhibition.
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Made In Türkiye October 2024

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