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Plant Based Foods November-December 2024

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NOVEMBER - DECEMBER <strong>2024</strong><br />

www.plantbasedfoodnews.com<br />

Revolutionizing the food market<br />

salmon<br />

with plant-based<br />

Gulfood<br />

Manufacturing<br />

celebrates 10 th anniversary


VEGAN APPLICATIONS<br />

AND FILLINGS.<br />

Innovative and new applications require quality products.<br />

For your bestsellers in the near future.<br />

SVegan Soft Cake 100 %<br />

DE00389925 | 25 kg<br />

The vegan soft cake is a convenience product oriented for the<br />

rational all-in process of fruit and sponge cakes, for Guglhupf<br />

and similar applications. The use of water and edible oil ensures<br />

easy application, in addition, the viscous mass guarantees perfect<br />

machine processing.<br />

HVegan Hazelnut Filling 30 %,<br />

UTZ MB K<br />

DE00525825 | 25 kg<br />

The vegan hazelnut filling with 30 % hazelnut content is characterized<br />

by excellent taste, high water absorption and optimal<br />

processing. The application results in a tasty and visually appealing<br />

hazelnut strudel.<br />

VBaking Cream Vanilleschnecke, HG-BH/EU<br />

DE00393225 | 25 kg<br />

Fine, full-bodied and palm-free – the baking cream vanilla with<br />

natural bourbon vanilla flavoring is suitable with its special<br />

recipe for the processing and application of baked goods with a<br />

long shelf life. In addition, the finished cream may be referred as<br />

vanilla cream.


AAlmond Filling, HG-BH/EU<br />

CZ00550110 | 10 kg<br />

The almond filling HG-BH/EU guarantees a fine contour – it is<br />

also characterized by excellent taste and good processing. We<br />

use only barn eggs for this filling and guarantee an almond<br />

content of 27 %.<br />

PTraditional Austrian Poppy Seed Filling,<br />

HG-FL/AT, UTZ MB<br />

DE00515125 | 25 kg<br />

This powdered poppy seed filling with 50 % gray poppy seeds<br />

guarantees excellent taste and high safety. We use for this filling<br />

exclusively eggs from Austrian free-range farming certified<br />

through Agro Vet.<br />

PPoppy Seed Filling, HG-BH/EU<br />

DE00533125 | 25 kg<br />

The HG-BH/EU poppy seed filling, consisting of selected poppy<br />

seeds, is stabilized in a special process so that the full spectrum<br />

of aromas is retained. The product is well suited for all common<br />

pastries, such as poppy seed buns.<br />

Media Owner: PFAHNL Backmittel GmbH, Halmenberg 13, A-4230 Pregarten<br />

Tel: +43 7236 23070 | Fax: +43 7236 230715 | E-Mail: office@pfahnl.at | Web: www.pfahnl.at


The next issue will be<br />

distributed at<br />

2 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


06<br />

10<br />

12<br />

15<br />

16<br />

18<br />

20<br />

26<br />

40<br />

42<br />

Gulfood Manufacturing celebrates 10th<br />

anniversary with landmark, largest-ever edition<br />

Soymilk can improve heart health by lowering<br />

blood pressure and cholesterol levels<br />

Gulfood Manufacturing <strong>2024</strong>: PROVISUR ®<br />

Technologies showcases cutting-edge<br />

innovations from its brands for industrial food<br />

processing<br />

Armored Fresh launches national oat milk cheese<br />

tour for food service and culinary industry<br />

Myco showcases ‘holy grail’ protein that can make<br />

the perfect 50/50 burger<br />

EXBERRY ® by GNT to present colorful concepts<br />

at Gulfood Manufacturing <strong>2024</strong><br />

Finnish companies aim at hitting the ballpark with<br />

new plant protein processes<br />

vEEF launches carbon-neutral plant-based range<br />

at Meat Price Parity<br />

The new functional Fazer Aito oat drinks contain<br />

nutrients and protein that support well-being<br />

Flavor and sustainability of plant-based food<br />

enhanced as Nicoya AB (publ) investment Foodiq<br />

OY takes global to local through its production<br />

line innovation<br />

HIGH LIGHTS<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 3


<strong>Plant</strong>-based products plugged into<br />

progress around the world<br />

Ayça SARIOGLU<br />

Coordinator<br />

As we close the chapter on another<br />

remarkable SIAL Paris fair, it’s clear that the<br />

plant-based sector is not just thriving but<br />

is solidifying its place in the future of food.<br />

With countless innovations showcased, it’s<br />

inspiring to witness plant-based products<br />

not only meeting but often exceeding<br />

consumer expectations for taste, quality, and<br />

sustainability. These products are no longer<br />

merely an alternative; they’re paving a new<br />

path in global diets and lifestyles.<br />

The trend is unmistakable—consumers are<br />

increasingly embracing plant-based options<br />

as they seek healthier, more sustainable food<br />

choices. From innovative protein substitutes<br />

to plant-derived dairy alternatives, these<br />

products reflect a major shift in both industry<br />

priorities and consumer demand.<br />

We’re excited to continue our journey at<br />

the Gulfood Manufacturing fair in Dubai,<br />

where we will proudly represent <strong>Plant</strong>-<strong>Based</strong><br />

Products magazine in the Trade Center Area. Our stand will offer<br />

complimentary copies, providing an opportunity for attendees to<br />

explore insights from the food and beverage industry and discover<br />

the latest in plant-based food advancements.<br />

ayca.sarioglu@img.com.tr<br />

Thank you for joining us in this movement. We look forward to<br />

keeping you informed on the developments that make plant-based<br />

an ever-growing, dynamic part of our global food landscape.<br />

Publisher<br />

Hüseyin Ferruh IŞIK<br />

on behalf of<br />

ISTMAG<br />

Magazin Gazetecilik Yayıncılık<br />

İç ve Dış Tic. Ltd. Şti.<br />

Managing Editor (Responsible)<br />

Mehmet SOZTUTAN<br />

mehmet.soztutan@img.com.tr<br />

Editor<br />

Ali ERDEM<br />

info@img.com.tr<br />

International<br />

Sales Coordinator<br />

Ayca SARIOGLU<br />

ayca.sarioglu@img.com.tr<br />

+90 212 454 22 33<br />

Technical Manager<br />

Tayfun AYDIN<br />

tayfun.aydin@img.com.tr<br />

Graphics & Design<br />

Sena ERGIN<br />

sena.ergin@img.com.tr<br />

Digital Assets Manager<br />

Emre YENER<br />

emre.yener@img.com.tr<br />

Subscription<br />

sales@img.com.tr<br />

HEAD OFFICE<br />

İSTMAG MAGAZİN<br />

GAZETECİLİK YAYINCILIK<br />

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Tel: +90 224 211 44 50-51<br />

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PRINTED BY | İH LAS GAZETECİLİK A.Ş.<br />

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Tel: +90 212 454 30 00<br />

www.plantbasedfoodnews.com.tr<br />

sales@img.com.tr<br />

plantbasedfoodmag<br />

Food Ingredients international<br />

4 NOVEMBER - DECEMBER <strong>2024</strong>


Gulfood Manufacturing celebrates<br />

10th anniversary with landmark,<br />

largest-ever edition<br />

2,500+ leading F&B manufacturing brands confirmed, 25% new to show 90% of the world’s manufacturing<br />

brands represented<br />

Gulfood Manufacturing, the world’s only annual<br />

event covering the entire food manufacturing<br />

ecosystem, marks its milestone 10th edition<br />

with its largest and most impactful edition to date next<br />

month. Taking place at Dubai World Trade Centre from<br />

5-7 <strong>November</strong> <strong>2024</strong>, this landmark edition promises to<br />

be a game-changer for the industry, bringing together<br />

over 2,500 exhibitors from 70 countries, spanning 19<br />

halls and a space of 1 million square feet – an overall<br />

growth of 30% compared to previous editions.<br />

6 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


After a decade of success, Gulfood Manufacturing<br />

continues to garner interest from board, C-level and<br />

executives across all sectors of food manufacturing, from<br />

processing, packaging, and ingredients to supply chain<br />

solutions and control & automation, by showcasing the<br />

latest innovations and advances enhancing efficiency,<br />

sustainability and profitability - this year including food<br />

biofortification, AI-driven ingredients, nanotechnology<br />

in packaging, precision fermentation, and smart supply<br />

chains - and helping brands to achieve competitive<br />

advantage and drive the growth of the industry.<br />

Trixie LohMirmand, Executive Vice President of Dubai<br />

World Trade Centre, commented: “As we celebrate<br />

this milestone tenth edition of Gulfood Manufacturing,<br />

we reflect not only on the remarkable growth and<br />

innovation within the food manufacturing sector over<br />

that time, but also the forces such as Industry 5.0<br />

that are shaping the future of food production and<br />

processing. The scale of this year’s show reflects the<br />

industry’s ever-growing demand for cutting-edge<br />

solutions that address sustainability, innovation, and<br />

efficiency challenges. We are committed to fostering<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 7


these conversations, bringing industry leaders together,<br />

and driving the transformation of the global food<br />

manufacturing landscape.”<br />

A global platform for food tech innovation<br />

At the highly anticipated FoodTech Summit, over 100<br />

visionary thought leaders and engaging industry experts<br />

from around the globe will speak on the very latest<br />

trends, innovations and challenges in the F&B industry.<br />

The renowned strategic futurist Dr. Mark van<br />

Rijmenam, an international thought leader on digital<br />

transformation and cutting-edge technologies, will give<br />

a keynote speech on the first day exploring how AI is<br />

revolutionising food processing, enhancing automation<br />

and enabling the use of digital twins to optimise<br />

production. He will also address potential risks, such as<br />

data privacy concerns and the ethical use of AI.<br />

Among the other industry leaders due to speak at<br />

the Summit, over half are speaking in the UAE for<br />

the very first time and include: founder and CEO of<br />

Creative 3D Technologies, UN Voice for Sustainable<br />

Manufacturing, and award-winning machinery<br />

designer – Ethan Baehrend; CEO of Believer Meats -<br />

Gustavo Burger; serial entrepreneur and Co-Founder<br />

of online B2B platform Kaso - Manar Alkassar; Jihyun<br />

Junga - CEO of Mush&, a trailblazing company that<br />

creates sustainable, fungi-based food materials, and<br />

many more.<br />

Reinforcing Gulfood Manufacturing’s position as the<br />

must-attend event for the global food industry, 90%<br />

of the world’s leading F&B manufacturing brands will<br />

be represented at this year’s show, among them top<br />

international FMCG brands and manufacturers such as<br />

Danone (France), Foster Clark (Malta), Kerr (France),<br />

Kellogg Tolaram (Egypt), Kraft Heinz Company<br />

(The Netherlands), McCain <strong>Foods</strong> (Canada, USA),<br />

McDonald’s (India), Nestle (Cote d’Ivoire), Peroni<br />

(Italy), PepsiCo (Pakistan), Procter & Gamble, Reckitt,<br />

Unilever, and Ferrero Lux, along with local and regional<br />

giants like Agthia Group, Almarai Co, Al Ain Farms,<br />

and Oman Flour Mills.<br />

Apical, Asia & Africa General Trading, Cargill,<br />

ChocoLake, Dohler, Fanar, Givaudan, IFF, IFFCO,<br />

Kerry, Symrise, Takasago, Wilmar and many others<br />

will be showcasing some of the latest innovations<br />

in functional and non-functional ingredients, while<br />

processing and packaging giants like GEA, Husky,<br />

Ishida, Krones, Rieckermann, Sidel, SIG, Tetra Pak and<br />

TNA will be unveiling some of the latest solutions in<br />

processing and packaging, including some never-seenbefore<br />

global launches.<br />

Sonya Kayani, Communications Director, Greater<br />

Middle East and Central Asia, Tetra Pak, said: “ We<br />

are thrilled to be once again showcasing Tetra Pak’s<br />

latest innovative products and services at this year’s<br />

Gulfood Manufacturing show. Our customers are<br />

looking forward to an exciting showcase of Tetra Pak’s<br />

latest in new food categories, processing equipment,<br />

our innovative food packaging portfolio and our<br />

sustainability showcase. It is a pleasure to see Gulfood<br />

Manufacturing become the world’s biggest food and<br />

beverage event, and we are pleased to be one of the<br />

show’s long-standing partners and supporters over<br />

the course of the past 10 years. We look forward to<br />

meeting with all our customers and partners in Dubai.”<br />

Co-location with GulfHost<br />

Gulfood Manufacturing will be co-located this year<br />

with GulfHost, the ultimate platform for the hospitality<br />

industry. This strategic collaboration allows attendees<br />

to explore both food manufacturing and hospitality<br />

solutions in one venue, offering a comprehensive<br />

perspective of the food industry value chain and<br />

providing an unparalleled opportunity to explore the<br />

synergies between food manufacturing and hospitality<br />

sectors.<br />

8 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


WayFare announces Hy-Vee will<br />

carry its entire line of dairy-free<br />

yogurts<br />

WayFare, a plant-based company serving the<br />

dairy-free community, announces the grocery<br />

chain Hy-Vee is now carrying its entire yogurt<br />

line, Certified Free From the Top 9 Allergens* and made<br />

from a base of pumpkin seeds, butter beans and oats.<br />

The vegan yogurts can be enjoyed on their own, in a<br />

parfait, with fruit or in savory recipes. Now available<br />

in over 180 Hy-Vee stores across the Midwest. The<br />

selections include Plain, Strawberry and Raspberry in<br />

4.8-ounce cups and Plain and Vanilla in 16-ounce<br />

tubs. Each nutritious cup has 3 to 4 grams of<br />

fiber, 5g of protein, 15% RDV Vitamin D and pre/<br />

probiotics for immune health. The yogurts are<br />

gluten-free, soy-free and Non-GMO Project Verified.<br />

WayFare yogurts are different in avoiding ingredients<br />

commonly associated with allergens found in<br />

many plant-based dairy products. Furthermore, its<br />

yogurts have significantly more magnesium and<br />

fiber per serving than traditional dairy offerings.<br />

“We’re thrilled to expand our partnership with Hy-Vee<br />

for our best-selling yogurts and look forward to seeing<br />

the line on its store shelves,” said Founder Kelly Coffin,<br />

who was inspired to adopt a plant-based diet for overall<br />

well-being after growing up on a dairy farm. “Shopping<br />

for dairy-free yogurt is becoming more commonplace<br />

amongst consumers looking for sustainable, plantbased<br />

alternatives and WayFare is happy to be a<br />

trusted, allergen-free source. Hy-Vee has long stood<br />

for providing its customers with healthy options.”<br />

The brand’s commitment to whole food nutrition and<br />

zero-waste manufacturing also sets it apart. At the<br />

same time, its products’ taste and versatility make it<br />

a go-to choice for consumers looking for healthier<br />

alternatives. In addition to yogurts, the WayFare<br />

line includes dairy-free products such as cheese,<br />

cream cheese, butter, sour cream and pudding.<br />

Coffin added that dairy-free yogurt is an excellent swap<br />

for sour cream, making recipes moist, tender and tangy<br />

while also used for plant-based sauces and marinades.<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 9


Soymilk can improve heart health by lowering<br />

blood pressure and cholesterol levels<br />

Scientists conclude that classifying soymilk as “ultra-processed” may mislead consumers about its<br />

nutritional qualities.<br />

The consumption of soymilk can contribute to<br />

cardiometabolic health by lowering both blood<br />

pressure and blood lipids, elevated levels of which<br />

are major risk factors for heart disease. This conclusion<br />

comes from a peer-reviewed, statistical analysis<br />

conducted by a team of scientists from the University<br />

of Toronto, which was published in BMC Medicine and<br />

funded by Soy Nutrition Institute Global (SNI Global)<br />

with support from the United Soybean Board.<br />

“For this analysis, we sought to understand whether<br />

nutrient-dense, plant protein foods like soymilk can<br />

be consumed as part of a healthy diet and support<br />

cardiometabolic health despite being classified as<br />

‘ultra-processed,’” explained Madeline Erlich, Ph.D.(c),<br />

RDN and the lead author of the analysis. “One in three<br />

Americans is now familiar with the term ‘ultra-processed<br />

foods,’ even though there is no scientific consensus<br />

on the definition and many foods classified as ultraprocessed<br />

are highly rated by other food classification<br />

systems used around the world.”<br />

10 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


The researchers completed a systemic review and<br />

meta-analysis of 17 randomized controlled trials and<br />

examined 19 outcomes to determine the effects of<br />

soymilk on cardiometabolic health. Findings include:<br />

• Improved blood lipids:<br />

• Moderate reductions in non-HDL-cholesterol, this<br />

includes all the “bad” types of cholesterol.<br />

•Lowered blood pressure:<br />

• Large reductions in systolic and diastolic blood<br />

pressure<br />

• Small reductions in inflammation:<br />

• Levels of C-reactive protein (CRP), an overall marker<br />

of inflammation was modestly reduced<br />

• No other outcomes (including glycemic control,<br />

adiposity, NAFLD, and kidney function) differed between<br />

soymilk and cow’s milk.<br />

Soymilk is the only nutritionally suitable alternative to<br />

cow’s milk recognized by the U.S. Dietary Guidelines.<br />

Other national guidelines such as Canada’s Food<br />

Guide and several European food-based dietary<br />

guidelines recognize fortified soymilk as nutritionally<br />

equivalent to cow’s milk. However, most soymilk is<br />

classified as “ultra-processed” – the same category<br />

that includes candy bars, chips, and soft drinks. Some<br />

soymilks are criticized for containing added sugar<br />

but the analysis found that soymilk with added sugar<br />

exerted health benefits similar to soymilk without added<br />

sugar.<br />

While some soymilks contain added sugars that match<br />

the sweetness of cow’s milk, its total sugar content<br />

is typically about 60% less than that of cow’s milk<br />

because of the higher sweetness intensity of sucrose in<br />

comparison with the milk sugar lactose. In addition to<br />

observed benefits for cardiometabolic health, fortified<br />

soymilk provides protein, calcium, and vitamin D<br />

comparable to cow’s milk and is lower in saturated fat<br />

than cow’s milk.<br />

Soymilk provides protein in amounts similar to cow’s<br />

milk; and soy protein is high quality in that it delivers<br />

protein similar to animal protein, which makes it unique<br />

among plant proteins. The FDA recognized soy protein<br />

with an authorized health claim stating, “25 grams of<br />

soy protein a day, as part of a diet low in saturated fat<br />

and cholesterol, may reduce the risk of heart disease.”<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 11


The Formax® Novamax 400 is engineered for Beef patties and chicken nuggets and more<br />

Gulfood Manufacturing <strong>2024</strong>:<br />

PROVISUR ® Technologies showcases cutting-edge<br />

innovations from its brands for industrial food<br />

processing<br />

Provisur® Technologies, a leading provider of advanced technology and complete production systems<br />

for industrial food processing, will be exhibiting its innovations at Gulfood Manufacturing from<br />

<strong>November</strong> 5th to 7th, <strong>2024</strong>. The company will present a variety of solutions and technologies from<br />

its renowned brands, including systems for, mixing & grinding, forming, separation, defrosting and<br />

tumbling processes as well as slicing and pressing.<br />

The brands affiliated with Provisur ® Technologies<br />

are recognized as industry leaders in technological<br />

innovation. At Gulfood Manufacturing, Provisur<br />

will highlight the Formax ® forming system, renowned<br />

for its outstanding efficiency.<br />

Further processing – the future of forming<br />

technology<br />

In the area of further processing, Provisur, along<br />

with its brands Weiler ® and Formax ® , will introduce<br />

visitors to the next generation of mixing & grinding<br />

and forming technology from Weiler and Formax. The<br />

12 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


Lutetia®, a top brand within the Provisur Group, excels in tumbling and defrosting solutions<br />

high-performance Formax ® Novamax 400 is ideal for<br />

forming burger patties, chicken nuggets, and other<br />

products.<br />

Separation – flexibility and high performance<br />

Leveraging a unique blend of rotation, belt, and<br />

pressing technologies, Provisur’s portfolio delivers<br />

comprehensive solutions for all key separation<br />

processes, optimizing production efficiency. The STS<br />

belt separator, specifically designed for soft tissue<br />

separation, ensures superior results. Provisur offers<br />

machines from AM2C ® and Beehive ® , each with varying<br />

performance capabilities, all aimed at achieving highyield<br />

separation of bone fragments, sinew, cartilage,<br />

and other materials.<br />

Defrosting, marinating, tumbling<br />

Lutetia ® , a top brand within the Provisur Group, excels<br />

in tumbling and defrosting solutions. It specializes in<br />

defrosting, smoking, and cooking processes by utilizing<br />

cooking chambers or tumblers depending on product<br />

needs.<br />

Slicing – advanced technology tailored to<br />

every need<br />

In the slicing segment, Provisur will showcase<br />

versatile solutions from Formax ® and Hoegger ® that<br />

are designed to meet a wide range of performance<br />

demands. Intelligent feeding systems, built for seamless<br />

integration into production lines, put sliced products in<br />

the package efficiently, with no difficulties.<br />

Development and testing<br />

Provisur has two Innovation Centers, one in Illinois,<br />

USA, and one in Plailly, France, that play an integral<br />

role in the company’s customer service. Customers<br />

can test and collaborate with Provisur experts to create<br />

the solutions they need to boost their business. Both<br />

centers are equipped with all the latest food processing<br />

equipment and technologies and allow the company’s<br />

clients to make informed decisions about investing in<br />

new systems, developing new products, or refining<br />

existing products.<br />

Visit Provisur Technologies at Gulfood<br />

Manufacturing <strong>2024</strong> in Hall 3, stand E3-29<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 13


Elevating sandwiches with innovative<br />

freshly-sliced plant-based deli<br />

meats<br />

Prime Roots, one of the leading innovators of freshlysliced<br />

plant-based deli-style meats made from koji,<br />

will be celebrating National Sandwich Day.<br />

Prime Roots worked with award-winning chefs to<br />

develop the most popular deli products—including<br />

cracked pepper turkey, black forest ham, salami, and<br />

pepperoni to emulate the savory, meaty taste, and<br />

texture that consumers demand for meat substitutes.<br />

Crafted with the same epicurean processes of roasting,<br />

drying, and curing, Prime Roots koji meats are a nearperfect<br />

meat replica. Plus, nutritionally, Prime Roots’<br />

products have protein, fiber, and do not contain<br />

nitrates, hormones, antibiotics, cholesterol, soy, top<br />

nine allergens, and are non-GMO and gluten-free.<br />

Prime Roots also makes charcuterie pepperoni, bacon,<br />

pâté, and foie gras rounding out its line of deli classics.<br />

“Every day is Sandwich Day at Prime Roots and now<br />

is the time to try plant-based deli cuts for an easy<br />

swap from conventional animal meat on your favorite<br />

sandwich, said Kimberlie Le Co-founder and CEO<br />

of Prime Roots. “Consumers want tasty, clean, and<br />

planet-friendly options, and fresh, sliced to order is<br />

always best when it comes to making the most delicious<br />

sandwiches,”<br />

14 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


Armored Fresh launches national oat milk<br />

cheese tour for food service and culinary<br />

industry<br />

Armored Fresh, a Food Tech company specializing<br />

in alternative dairy products, has announced<br />

a coast-to-coast tour for buyers and culinary<br />

professionals within the grocery, food service and QSR<br />

channels. Commencing on January 2, the Armored<br />

Fresh Oat Milk Cheese Tour will provide an opportunity<br />

for buyers to experience Armored Fresh’s new zerodairy<br />

Oat Milk American Cheese Slices and additional<br />

innovations yet to be released. The nationwide tour will<br />

begin in New York and end in California with stops in<br />

all major metropolitan destinations.<br />

“Our R&D and culinary teams have perfected our new<br />

zero-dairy Oat Milk Cheese Slices and we’re excited to<br />

share these game-changing options with industry food<br />

service professionals and retail buyers,” said Rudy Yoo,<br />

founder and CEO of Armored Fresh. “Our mission is<br />

to create renewed enthusiasm in the industry with our<br />

dairy-free, plant-based cheese that is more sustainable<br />

and has the same taste, creaminess, and melting<br />

properties that consumers experience from traditional<br />

dairy cheeses.”<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 15


Myco showcases ‘holy grail’ protein<br />

that can make the perfect 50/50<br />

burger<br />

A<br />

PLANT-BASED manufacturer claims it is the first<br />

British company to manufacture a ‘holy grail’<br />

protein – capable of making the perfect blended<br />

burger.<br />

Blended or hybrid products contain both plant and<br />

animal protein, making them cheaper, greener and<br />

tastier.<br />

While this isn’t a new concept, Myco’s CEO David<br />

Wood said many fell apart when cooked – or didn’t<br />

pass the taste test.<br />

However, he believes Myco’s revolutionary protein –<br />

Hooba – can make the best 50/50 burgers to date.<br />

And he said the breakthrough could encourage more<br />

people to swap out meat in their diets.<br />

“Historically, blended products have fallen short in taste<br />

– or fallen apart when cooked,” added David.<br />

“However, we’ve used Hooba to make 50/50 burgers<br />

and the results are staggering. Not only do they hold<br />

their shape perfectly, but there’s no difference in taste.<br />

“This is a huge moment, as it now gives food<br />

manufacturers a chance to create products that are<br />

more sustainable, more cost-effective and don’t<br />

sacrifice taste or quality.<br />

“It also makes it far easier for the public to swap out<br />

meat, which there’s definitely a wider appetite to do.<br />

So by using Hooba in a 50/50 blend, you could create<br />

products – be it a mince or a burger – which can be<br />

lifted straight off the shelf.<br />

“That will definitely appeal to carnivores, while the<br />

economic and green advantages of a 50/50 model<br />

make it in many ways a no-brainer for food firms to<br />

embrace.”<br />

To showcase Hooba’s versatility, Myco has created a<br />

series of videos showing how well the oyster mushroombased<br />

protein performs in a 50/50 mix with meat.<br />

16 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


Research has shown that the public are not only eating<br />

less meat – but that they want to consume even less.<br />

A 2021 study revealed that meat consumption had<br />

fallen on average by 17 per cent in the past decade,<br />

while an Eating Better poll the following year found that<br />

61 per cent of people in the UK are willing to eat less.<br />

However, meat consumption – one of the biggest<br />

drivers of greenhouse gas emissions - isn’t falling fast<br />

enough, a fact that acted as the catalyst for Hooba’s<br />

creation.<br />

It is developed at a UK-first vertically farmed site,<br />

with every stage of development – from farming and<br />

development through to production – done under one<br />

roof.<br />

The carbon-friendly process has resulted in the Hooba<br />

quarter pounder being dubbed ‘Britain’s Greenest<br />

Burger’.<br />

Myco’s co-founder, John Shepherd, said the firm has<br />

always believed the way of solving the climate crisis is<br />

to work with the meat industry – not against it – and that<br />

Hooba’s unmatched ability to be mixed with animal<br />

protein is a shining example of this.<br />

“The way forward isn’t abstinence, it is about reduction,”<br />

he added.<br />

“We’ve always said we don’t want to turn the world<br />

vegan. Our goal with Hooba is to create a product that<br />

makes swapping out meat so easy you don’t even have<br />

to notice it, and that’s why this breakthrough could be<br />

a real gamechanger.”<br />

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EXBERRY ® by GNT to present colorful<br />

concepts at Gulfood Manufacturing<br />

<strong>2024</strong><br />

GNT will showcase its plant-based EXBERRY ®<br />

color rainbow with an array of eye-catching<br />

food and drink concepts at Gulfood<br />

Manufacturing <strong>2024</strong> (5-7 <strong>November</strong> <strong>2024</strong>, Dubai<br />

World Trade Centre).<br />

EXBERRY ® colors are made from non-GMO fruit,<br />

vegetables, and plants and can be used to achieve<br />

vibrant shades from across the whole spectrum.<br />

They are halal-certified and can provide an effective<br />

replacement for artificial colors and carmine in almost<br />

18 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


any application, including confectionery, baked goods,<br />

and dairy products.<br />

At Gulfood Manufacturing, GNT (hall 6, stand B6-<br />

48) will give visitors the chance to sample popcorn,<br />

potato chip, and beverage concepts featuring a range<br />

of EXBERRY ® colors.<br />

Santhosh Thankappan added: “We’re committed to<br />

helping food and beverage brands succeed by delivering<br />

the vibrant, high-performing, and cost-effective coloring<br />

solutions they need. We pride ourselves on delivering<br />

exceptional service every step of the way, from color<br />

matching and stability testing through to regulatory<br />

matters and quality documentation.”<br />

Santhosh Thankappan, Sales Director at GNT Middle<br />

East, said: “Our vibrant rainbow of EXBERRY ® coloring<br />

solutions can deliver spectacular results in food and<br />

drink while supporting natural ingredient lists. We’re<br />

excited to give Gulfood Manufacturing visitors the<br />

chance to experience the power of plant-based colors<br />

through our innovative concepts.”<br />

GNT offers full support to manufacturers when<br />

making the switch to EXBERRY ® to simplify the product<br />

development process. The company’s experts will<br />

be available throughout Gulfood Manufacturing to<br />

discuss technical issues and beyond for specific project<br />

requirements.<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 19


Finnish companies aim at hitting the ballpark<br />

with new plant protein processes<br />

VTT and Finnish food industry join forces for development of new plant protein value chains, boosted by machine<br />

learning and artificial intelligence. Cost-efficient and high-quality plant-based food ingredients generate income<br />

both for farmers and food manufacturers and enable production of plant-based foods that consumers are eager<br />

to buy and enjoy.<br />

For building a sustainable food system, changing<br />

from heavy consumption of meat and animalbased<br />

products into more plant-based diets is<br />

critical. Currently, only a few plant protein ingredients,<br />

mostly soy and wheat-based, and players dominate<br />

the market. Furthermore, the production processes<br />

of the existing plant protein ingredients are not<br />

optimal. The dry fractionation methods do not<br />

provide ingredients with ideal functionalities, and<br />

the wet separation process has lots of potential to<br />

be further improved to be less dependent on water,<br />

energy and chemical usage. Moreover, consumer<br />

preferences deserve more attention, especially<br />

the perceived sensory quality – taste and texture.<br />

To tackle these challenges, VTT Technical Research<br />

Centre of Finland coordinates the Finnish RETHINK<br />

consortium which has kicked of a series of projects that<br />

target to develop new ingredient technologies to boost<br />

the plant protein business in Finland, and globally.<br />

20 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


“Compared to our present highly centralized food<br />

supply chains the project aims for improved food<br />

security by new local value chains and resilient<br />

ecosystems that can also revitalize rural areas via<br />

local farmers and industry”, explains Emilia Nordlund,<br />

the responsible leader of the project from VTT.<br />

Key details<br />

• The project aims at creating globally competitive<br />

and healthy food solutions which are based on the<br />

new scalable plant protein ingredient processes that<br />

are optimized for maximal raw material use with<br />

minimized energy and other input usage.<br />

• The new technologies for dry fractionation and wet<br />

separation will allow the use of local plants such as<br />

oat, pea and faba bean as food ingredients which will<br />

also increase security of supply.<br />

• VTT’s approach combines machine learning with<br />

data on composition, functionality and flavour in a<br />

novel way to identify the most suitable raw materials<br />

and processes for different food applications.<br />

• The project is expected to strengthen and increase<br />

the export by Finnish food industry by at least 500 M€.<br />

The sense of taste enhanced with AI and machine<br />

learning<br />

RETHINK project will promote consumers’ health<br />

status by providing new ingredient solutions to<br />

appealing plant-based foods that contain, in addition<br />

to protein, dietary fibre, plant oil and bioactive<br />

compounds. It is also important to understand<br />

which elements affect the taste of the product.<br />

“Intensive flavour, such as bitterness, astringency, and<br />

beany or chemical-like flavour is still an issue limiting<br />

the consumption of foods manufactured with plant<br />

protein rich ingredients. We will explore processing<br />

strategies to mitigate the off-flavour issues, for example,<br />

optimizing the extraction process to limit the production<br />

of unfavourable compounds as well as purifying<br />

and modifying the protein ingredient to reduce the<br />

content of off-flavour compounds,” Nordlund says.<br />

One of the very interesting expected outcomes of<br />

the project is creation of novel predictive models<br />

to help both RDI and industry in the plant protein<br />

ingredient field. A methodological basis for the<br />

machine learning -based prediction of oat quality<br />

parameters was created in the previous project called<br />

OatHow, and feasibility of hyperspectral imaging in<br />

identification of suitable raw materials was proven.<br />

“Predictive models are further developed by combining<br />

predictions on quality parameters with flavour data<br />

that will provide a competitive tool for identification<br />

of suitable raw materials for various food processes.”<br />

To facilitate the business development and market<br />

uptake, Finnish industry will work in parallel with the<br />

research project. Five food industry companies will have<br />

their own RDI activities as part of the RETHINK project.<br />

“Pea is one of the largest plant-based protein sources<br />

and its consumption is constantly increasing. In<br />

Finland, however, many of the plant proteins, including<br />

pea protein, are purchased from abroad since no<br />

domestic options are available. We believe that<br />

Apetit’s deep experience in pea cultivation and VTT’s<br />

knowledge are key elements in our development work<br />

within the RETHINK project, as we aim by all means<br />

to make pea a more applicable and sustainable<br />

raw material for plant-based protein products”, says<br />

Hanna Pere, R&D and Portfolio Manager at Apetit.<br />

“This project gives Viking Malt valuable scientific<br />

support as well as a network that will help us<br />

fully understand and improve the value of our<br />

protein ingredients in various end applications”,<br />

says Annika Wilhelmson, VP Sustainability,<br />

Innovation & Marketing at Viking Malt Group.<br />

Strong growth in the global vegetarian food market<br />

The worth of the global plant-based food market<br />

is currently around 45–50 billion euros, and it is<br />

expected to grow to around 160 billion euros by 2030.<br />

”The very strong interest in plant-based products, both<br />

in Finland and around the world, led some companies<br />

to introduce products to the market in the initial stages,<br />

when their taste or texture did not necessarily match<br />

consumers’ preferences. That’s why it’s really great<br />

that such a large group of leading players in the food<br />

industry has now started to look systematically for new<br />

solutions to improve the texture, taste and attractiveness<br />

of plant-based products. We also need these new plantbased<br />

value-added products for export. There’s more<br />

and more variety in consumers’ habits, and new types<br />

of needs are emerging on the market. The new, more<br />

versatile solutions of plant-based products attend these<br />

new consumer needs perfectly,” says Esa Wrang, Head<br />

of Food from Finland Program at Business Finland.<br />

Project facts:<br />

• A public 3-year co-innovation project with 5 parallel<br />

projects by Finnish food industry<br />

• Duration: June 2023 - May 2026<br />

• Funding from Business Finland in total: 3M€<br />

• Research partner: VTT (Emilia Nordlund Responsible<br />

leader, Pia Silventoinen-Veijalainen Project manager)<br />

• Industry partners: Anora, Apetit, Fazer, Helsingin<br />

Mylly, Raisio, Valio, Viking Malt<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 21


Nutraland USA’s groundbreaking<br />

Somato Phytomelatonin achieves<br />

GRAS status, paving the way for natural<br />

melatonin revolution<br />

Nutraland USA is proud to announce that<br />

it’s game-changing plant-based melatonin<br />

ingredient, Somato, derived from tomatoes,<br />

has achieved self-affirmed Generally Recognized As<br />

Safe (GRAS) status. This significant milestone highlights<br />

Somato’s safety and paves the way for greater<br />

acceptance and utilization of this innovative ingredient<br />

in the U.S. market.<br />

22 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


Somato is the world’s first whole food-derived<br />

phytomelatonin from tomatoes, setting a new standard<br />

in natural sleep health solutions. Extracted using<br />

Nutraland’s proprietary, gentle extraction process,<br />

Somato offers a sustainable, plant-based source<br />

of melatonin without the use of synthetic solvents or<br />

conversion processes. This makes it a highly appealing<br />

option for consumers seeking natural sleep support.<br />

Somato has already gained traction in several<br />

international markets, particularly in regions where<br />

synthetic melatonin is regulated as a drug and only<br />

available by prescription. Nutraland is currently<br />

collaborating with multiple international partners to<br />

launch products containing Somato across Europe and<br />

Asia-Pacific.<br />

Achieving self-affirmed GRAS status is a critical step for<br />

Nutraland USA as it strengthens the market position of<br />

Somato in the U.S. The GRAS designation confirms that<br />

Somato is safe for use in food and dietary supplements,<br />

encouraging more brands to adopt this innovative<br />

ingredient in their product lines. With a growing<br />

number of consumers seeking natural alternatives,<br />

Somato provides an ideal solution for brands looking<br />

to differentiate themselves by offering a plant-based<br />

melatonin that is both effective and sustainable.<br />

“We are thrilled to achieve this milestone for Somato<br />

and see it as a major step forward in making natural<br />

sleep solutions accessible to a broader audience,”<br />

said Gene Bruno, Chief Science Officer of Nutraland<br />

USA. “This accomplishment validates our dedication<br />

to developing safe and effective ingredients that are<br />

derived from sustainable sources. With self-affirmed<br />

GRAS status, Somato is now positioned to lead the next<br />

wave of natural melatonin products, not only in the U.S.<br />

but globally.”<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 23


Ultimate indulgence with less fat<br />

New Lory® Crumb varieties deliver perfect crunch for breaded products without frying<br />

Food ingredients expert Loryma introduces an innovative solution for crispy coatings that meet growing<br />

demand for healthier, low-fat convenience products. The new wheat-based Lory® Crumb extrudates<br />

give breaded products a deliciously crunchy texture without the need for added fat or deep-frying.<br />

These reduced-fat products can be easily prepared in an oven or air fryer, delivering an appealing<br />

golden-brown finish. Be they sweet, salty or spicy, the new Lory® Crumb varieties allow for the creation<br />

of a wide range of on-trend snacks such as bitterballen, chicken nuggets, vegetable patties and plantbased<br />

meat replacers. The Lory® Crumb range is available in two granulations – medium and coarse<br />

– allowing the coating to be tailored to different substrates.<br />

High-quality, low-fat<br />

The innovative wheat-based crumbs by Loryma<br />

eliminate the frying step entirely, both for producers<br />

and consumers. This advanced solution ensures a<br />

satisfying crunch and strong coating adhesion, even<br />

during extended warming periods, making it ideal for<br />

foodservice environments. Furthermore, manufacturers<br />

benefit from a more resource-efficient, sustainable<br />

24 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


substrate without the need for heat. It forms a thin film<br />

that enhances the product’s crunchiness and, with an<br />

additional dusting, further boosts crispness.<br />

Rising demand for convenience foods<br />

A recent study by the German Frozen Food Institute [1] ,<br />

involving 1,006 participants, revealed that one-third<br />

of respondents consume ready-made products at least<br />

once a week, with men, younger people and frozen<br />

food fans more likely to do so. Convenience remains a<br />

key factor for those who appreciate the ability to prepare<br />

quick meals when lacking time or motivation, while<br />

taste remains the top priority for 81% of consumers<br />

when purchasing convenience foods. The future of<br />

snacks will increasingly focus on delivering enjoyment<br />

with added benefits, including products that are low<br />

in sugar and fat, natural and full of flavour. [2] With<br />

increasing demand for easy-to-prepare products that<br />

are lower in fat and calories, Non-Fry options from the<br />

Lory ® Crumb range enable manufacturers to effectively<br />

meet this challenge in breaded applications.<br />

and cost-effective production process, with reduced oil<br />

usage, energy savings and fewer cleaning requirements.<br />

Thus, they can streamline production while offering<br />

added value to consumers, allowing them to use just<br />

an oven or air fryer to enjoy crisp, golden-brown snacks<br />

with an improved Nutri-Score.<br />

To enhance performance of the non-fry crumbs, Lory ®<br />

Starch Opal is the perfect inclusion. This cold-swelling<br />

starch works as a wet batter, securing crumbs to the<br />

“The trend towards low-fat preparation of convenience<br />

foods using air fryers or ovens is on the rise, as<br />

highlighted by the latest trend report from the German<br />

Frozen Food Institute,” says Birgit Grünloh, Product<br />

Manager at Loryma. “We offer manufacturers a<br />

perfectly coordinated system solution to precisely meet<br />

specific customer demands. This expertise creates a<br />

win-win situation: consumers enjoy the highest quality<br />

and reducedfat indulgence, while manufacturers<br />

benefit from efficient and cost-saving production.”<br />

[1]<br />

Deutsches Tiefkühlinstitut: Studie TK Trendbarometer,<br />

Q2 <strong>2024</strong><br />

[2]<br />

Innova Market Insights: Consumer Food Trends:<br />

Global Snacking Attitudes<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 25


vEEF launches carbon-neutral plant-based range at<br />

Meat Price Parity<br />

vEEF, Australia’s first carbon-neutral plant-based brand, is set to revolutionise Aussie plates by<br />

launching four new chef-crafted plant-based meat products<br />

“Pioneering a new era in sustainable eating, vEEF –<br />

Australia’s first carbon-neutral plant-based brand<br />

from The Aussie <strong>Plant</strong> <strong>Based</strong> Co. – proudly unveils<br />

four ground-breaking plant-based meat products that<br />

achieve price parity with conventional meat - setting<br />

a new benchmark in eco-conscious, flavour-packed<br />

options,” says Alejandro Cancino, CEO and 3-Hatted<br />

Chef at The Aussie <strong>Plant</strong> <strong>Based</strong> Co.<br />

Meeting market demands<br />

There is a significant shift in Australian dietary habits:<br />

21% of Australians now identify as ‘meat reducers’,<br />

making it the most popular dietary choice in <strong>2024</strong>.<br />

79% go meat-free at least once weekly.<br />

<strong>Plant</strong>-based meat sales in Australia surged 47% (2020-<br />

2023).<br />

(Food Frontier, <strong>2024</strong>)<br />

26 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


“These trends indicate a<br />

growing appetite for plantbased<br />

alternatives,” says<br />

Melissa Swinscoe, Marketing<br />

Manager at The Aussie <strong>Plant</strong><br />

<strong>Based</strong> Co.<br />

Introducing the new vEEF<br />

range<br />

<strong>Plant</strong> <strong>Based</strong> Beef Mince:<br />

Perfect for nachos, Bolognese,<br />

tacos, and traditional mince<br />

dishes.<br />

<strong>Plant</strong> <strong>Based</strong> Classic Sausages:<br />

Ideal for BBQs or sliced in stirfries.<br />

<strong>Plant</strong> <strong>Based</strong> Smokey Sausages:<br />

Adds depth to soups and<br />

casseroles.<br />

<strong>Plant</strong> <strong>Based</strong> Chorizo Sausages:<br />

Spices up pizzas and breakfast<br />

scrambles.<br />

RANGE HIGHLIGHTS<br />

Nutrient-Rich: Good source of protein while also<br />

providing fibre, iron, and vitamin B12.<br />

Carbon Neutral and with 50% less plastic packaging<br />

than previous vEEF products.<br />

Locally Chef-Crafted: Expertly created on the Sunshine<br />

Coast by a talented culinary team.<br />

Affordable: Priced at $4.50 per 300g pack.<br />

Versatile: 1:1 substitution for conventional meat.<br />

Mariana Karam, NPD Manager at The Aussie <strong>Plant</strong><br />

<strong>Based</strong> Co., redefines plant-based excellence: “Our<br />

R&D breakthroughs have created products that<br />

transcend the ‘alternative’ label. These aren’t just meat<br />

substitutes—they’re superior choices designed to be<br />

the first pick on every Australian’s plate. We’re setting a<br />

new standard that’s better for health, the environment,<br />

and taste buds alike.”<br />

Price Parity achievement<br />

In a significant move for the plant-based market,<br />

vEEF’s strategic pricing matches or beats animal-based<br />

alternatives.<br />

Alejandro explains: “This price parity is a gamechanger,<br />

allowing consumers to choose a healthier,<br />

more sustainable option without paying a premium.<br />

It addresses the top<br />

motivations for reducing<br />

meat consumption: health<br />

benefits, environmental<br />

concerns, and budget<br />

constraints.”<br />

Alejandro adds, “By<br />

offering vEEF at a fair price,<br />

we’re empowering more<br />

people to make choices<br />

that align with their values<br />

and dietary preferences. It’s<br />

about making plant-based<br />

eating an accessible option<br />

for everyone, not just a<br />

select few.”<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 27


Future of Nutrition Summit reveals<br />

stellar speaker line-up and<br />

forward-looking focus<br />

The <strong>2024</strong> Future of Nutrition Summit is gearing up<br />

to host high-level discussions on the challenges,<br />

trends and technologies shaping the future of the<br />

food & beverage industry. Esteemed experts will tackle<br />

topical and gnarly subjects such as the application of AI<br />

in innovation, food as medicine, and the development<br />

of resilient and sustainable food systems. The Summit<br />

takes place on 18 <strong>November</strong>, the day before Fi Europe<br />

<strong>2024</strong>, at the Mövenpick Hotel, Frankfurt, and is a paidfor,<br />

in-person only event.<br />

28 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


The Summit offers food industry stakeholders a day of<br />

inspiration and collaboration through a combination<br />

of cutting-edge content and peer-to-peer networking.<br />

Those hoping for a packed agenda will not be<br />

disappointed by the carefully curated programme<br />

delivered by a speaker line-up that includes highprofile<br />

personalities from PepsiCo, Unilever, Amazon<br />

and more.<br />

Food futurist Tony Hunter opens the stage at 10am,<br />

sharing his thoughts on how the global food system<br />

might be reimagined to meet the challenge of feeding<br />

a growing global population. Next up will be Marianne<br />

O’Shea, VP, Global Life Sciences, at PepsiCo, with<br />

exclusive insights into how one of the world’s leading<br />

food & beverage companies is integrating nutritional<br />

science into product development to enhance global<br />

health outcomes.<br />

At 11am, the narrative will shift to ‘food as medicine’<br />

when Susan Kleiner of High Performance Nutrition<br />

takes to the stage. Nard Clabbers of NCNC Nutrition<br />

Consultancy, Dr Alex Hein of Bright Green Partners<br />

and Gil Horsky of FLORA Ventures will then expand<br />

this theme in a panel discussion around how the food<br />

industry can innovate for health, sustainability and<br />

growth. Nuritas CEO Nora Khaldi will round off the<br />

morning sessions by delving into how AI can empower<br />

food businesses to innovate faster and meet modern<br />

consumer demands.<br />

The tech focus will continue after lunch, with Qina<br />

founder Mariette Abrahams discussing how data can<br />

be mined to unlock new product development and<br />

business opportunities. This will be followed by a panel<br />

discussion during which Justin Honaman from Amazon<br />

Web Services, Marcelo Olivera from Unilever, Matias<br />

Muchnick from NotCO and Francis Taloen from Küne<br />

& Company will exchange views on the AI and techdriven<br />

innovations shaping the future of food.<br />

There will be another change of tone mid-afternoon when<br />

Samantha Garwin of GreenWave shares actionable<br />

steps food businesses can take to decarbonise supply<br />

chains by pioneering the use of seaweed. The closing<br />

address on ‘futureproofing food and health’ will be<br />

delivered by Nicolas Bordenave, Research Director with<br />

the French National Research Institute for Agriculture,<br />

Food and the Environment (INRAE).<br />

Yannick Verry, Brand Director, Food ingredients Europe<br />

& Americas comments: “The Future of Nutrition Summit<br />

is more than a conference. It is a forum for thought<br />

leaders to discuss critical challenges, for those working<br />

in the industry to benefit from insights from the most<br />

brilliant minds in the business, and for change makers<br />

and innovators to connect and craft tangible solutions.<br />

We urge visitors to maximise the value they derive<br />

from Fi Europe by taking advantage of this unmissable<br />

opportunity.”<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 29


Kate Farms announces<br />

launch of first-ever whole<br />

food blended meals in<br />

resealable pouches that<br />

connect to common tube<br />

feeding devices<br />

support healthy growth and development for kids ages<br />

one to 13. Each serving is USDA organic, non-GMO<br />

project verified, rich in vitamin D and a good source of<br />

fiber, with no added sugar or artificial or non-nutritive<br />

sweeteners.<br />

Kate Farms ® the market leader bringing plant-based<br />

nutrition into healthcare, announced the launch<br />

of its first whole food blended meals, coming to<br />

market in early <strong>2024</strong>. Kate Farms Pediatric Blended<br />

Meals will introduce the first whole food formulas<br />

inspired by meals at home with resealable packaging<br />

that directly connects to common tube feeding devices,<br />

providing a convenient way to nourish people using<br />

feeding tubes.<br />

“Kate Farms listens,” said Dr. Debora Duro, Program<br />

Director of Pediatric Gastroenterology, Hepatology and<br />

Nutrition at Broward Health. “We--clinicians, parents<br />

and caregivers—have been asking for whole food<br />

variety, convenience and smart packaging, and Kate<br />

Farms delivered. A new package that easily connects to<br />

common tube feeding devices is truly innovative, and<br />

the kid-friendly design will make the little ones smile<br />

too.”<br />

Pediatric Blended Meals contain a proprietary blend<br />

of organic whole foods, 9 grams of easily digested<br />

pea protein and 27 vitamins and minerals, delivering<br />

a minimum of 1/3 cups of fruit and vegetables per<br />

pouch. Used for tube feeding, as sole source nutrition<br />

and oral supplementation, Pediatric Blended Meals<br />

come in three flavors and provide complete nutrition to<br />

“Today marks a significant milestone for Kate Farms<br />

as we unveil our latest innovation--Pediatric Blended<br />

Meals,” said Chief Commercial Officer Catherine<br />

Hayden. “This product combines innovative<br />

advancements in product design, packaging, and<br />

delivery with our unwavering commitment to quality,<br />

plant-based ingredients, a value we’ve upheld since<br />

day one.”Bottom of Form<br />

Kate Farms Pediatric Blended Meals are compatible with<br />

common ENFit tube feeding devices and flow easily<br />

through feeding tubes with minimal manipulation like<br />

thinning or dilution and are versatile for tube feeding<br />

and drinking. The three different flavors offer variety,<br />

and the single-serve pouches can easily be used while<br />

on-the-go, at school, or with friends.<br />

“Our new Pediatric Blended Meals are an ideal<br />

addition to our product portfolio,” said Vice President<br />

of Clinical Nutrition Vanessa Millovich. “Clinicians<br />

prescribing Kate Farms’ peptides or standard formulas<br />

may find our blended offerings an effective addition to<br />

address the nutritional needs of their complex patients.<br />

Parents and caregivers will appreciate the resealable<br />

pouch that connects to common tube feeding devices,<br />

and the flavor choices may help with sensory or<br />

transition challenges.” After two years in development,<br />

the product has recently posted on the Centers for<br />

Medicare and Medicaid Services (CMS) website with<br />

the HCPCS code of B4149.<br />

30 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


Oatly continues expansion into<br />

food-service<br />

Oatly Group AB (Nasdaq: OTLY)(“Oatly” or the<br />

“Company”), the world’s original and largest<br />

oat drink company, announced that one of<br />

Germany’s largest coffee chains, Coffee Fellows, will<br />

make Oatly Barista available in 275 of its locations<br />

across Germany, Austria, Belgium, Luxembourg and<br />

the Netherlands. Coffee Fellows’ customers can now<br />

enjoy all its coffee specialties dairy-free at no extra<br />

charge.<br />

“Our guests can help make a meaningful contribution<br />

to reducing their impact on the climate by choosing oat<br />

drink over cow’s milk. We process around 1.3 million<br />

liters of cow’s milk into coffee specialties every year.<br />

Through our cooperation with Oatly, we would like to<br />

change that and are aiming to double our sales of oat<br />

drink by the end of <strong>2024</strong>,” says Sybille Stauch, Director<br />

of Marketing & Sustainability at Coffee Fellows.<br />

Oatly Barista Edition is the most popular plant-based<br />

milk alternative in Germany 1 . It delivers a delicious,<br />

allergen-friendly milk alternative that has the same<br />

creamy taste, frothy feel, and functionality as traditional<br />

dairy, and in general, is better for the climate compared<br />

to cow’s milk 2 .<br />

“We’re excited to be working with one of Germany’s<br />

largest coffee shop chains to offer Oatly Barista to their<br />

customers across Europe,” says Isabel Groß, Oatly’s<br />

Head of Out of Home & New Business for DACH &<br />

Poland. “Coffee Fellows shares our love for coffee<br />

culture and our commitment to sustainability and will<br />

help support our efforts to make consumers’ switch<br />

to a more sustainable, plant-focused diet as easy as<br />

possible by offering it at no extra charge.”<br />

1<br />

Source: NielsenIQ; Avg. Selling Stores, Num. ROS; MAT & L12 &<br />

last months; w/e 35 2023 DE<br />

2<br />

Poore, J., & Nemecek, T. (2018). Reducing food’s environmental<br />

impacts through producers and consumers. Science, 360(6392),<br />

987-992.<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 31


Natural plant power for ultimate<br />

functionality<br />

At FiE, GoodMills Innovation will present a range of innovative solutions created from refined and<br />

highly functional cereals and pulses.<br />

From bakery products, meat and fish substitutes, to protein and fibre enrichment, and processing<br />

benefits, GoodMills Innovation will be showcasing an array of exciting, plant-based solutions at FiE.<br />

They are all based on the Hamburg-based company’s extensive raw material and process expertise,<br />

with components of cereals and pulses refined to offer impressive new functionalities.<br />

GoodMills Innovation recently received funding<br />

from the German Federal Ministry of Education<br />

and Research (BMBF) for its extrusion work,<br />

which played a key role in the development of the<br />

VITATEX ® range of texturants. As part of FiE, visitors<br />

will be able to explore innovative wheat, soya and<br />

pea-based texturants, and taste various meat and fish<br />

substitutes.<br />

32 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


Texture optimisation featuring peas, fava<br />

beans and wheat<br />

The focus will be on two newly introduced pea<br />

texturants, VITATEX ® Pea Flakes M SVP and VITATEX ®<br />

Pea Flakes M SVP Pro, as well as a texturant made from<br />

two protein sources, fava bean and wheat. Among the<br />

pea texturants, the Pro variant in particular has a unique<br />

fibrous structure that has not previously been achieved<br />

in a pea-based product on the market. It is ideal for<br />

vegetable nuggets, chunks or tuna alternatives, as it<br />

creates a long fibre structure with anticipated bite and<br />

mouthfeel. The texture easily absorbs and releases<br />

water, giving end products a particularly succulent bite.<br />

The new texturates are also highly resistant to shear<br />

forces, especially during the cutting process. Compared<br />

to conventional wheat texturates, they can be cut<br />

flexibly and adapted to the desired texture of the end<br />

product. This flexibility makes VITATEX ® Pea Flakes M<br />

SVP Pro an all-rounder that can be used on its own or<br />

in combination with other texturants to create specific<br />

textures.<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 33


VITATEX ® Wheat Fava Flakes SVP Pro, meanwhile, is in<br />

the final stage of development and has a highly fibrous<br />

structure, meaty, firm bite and bright appearance.<br />

Thanks to its excellent water absorption capacity, it forms<br />

a good structure with ideal porosity and is suitable for<br />

applications such as nuggets and schnitzels, but also<br />

plant-based tuna.<br />

Protein-rich pulses for a nutritional boost<br />

GoodMills Innovation will also be demonstrating<br />

applications for various protein-rich pulse flours at FiE.<br />

Extracted from fava beans, peas, red and yellow lentils<br />

using an air separation process, the flours are perfect<br />

for use in pulse pasta, among other products.<br />

The company will be showcasing a new protein<br />

fortification product, too. Called GoWell Tasty, it is a<br />

flavourless, high-quality, vegan, clean-label protein<br />

blend for baked goods such as bread, cakes, bars or<br />

cookies. This versatile product can be easily integrated<br />

into existing recipes, enabling bakeries and the bakery<br />

industry to meet growing demand for protein-rich<br />

foods. GoWell Tasty contains proteins from field beans<br />

and peas, sunflower protein and wheat protein.<br />

Multi-fibre complex for fibre enrichment<br />

With Snow ® Prebiotic Fibres, GoodMills Innovation is<br />

highlighting a recently launched product – a multifibre<br />

complex that delivers outstanding results for<br />

baked goods in terms of baking technology, sensory<br />

properties and nutritional physiology. It enables bread,<br />

rolls, biscuits, waffles, pancakes and bars to be made<br />

with an impressive and effective fibre content without<br />

compromising on taste or mouthfeel. Snow ® Prebiotic<br />

Fibres offer clear advantages in terms of freshness and<br />

bite, too. In addition, the fibre blend is easy to handle<br />

and can be incorporated into a wide range of recipes.<br />

34 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


All G <strong>Foods</strong> and Fenn <strong>Foods</strong> join forces to<br />

produce ‘The Aussie <strong>Plant</strong> <strong>Based</strong> Co<br />

In a strategic move set to redefine the landscape of<br />

plant-based meat products in Australia, All G <strong>Foods</strong><br />

and Fenn <strong>Foods</strong> have merged their assets to create a<br />

new entity known as ‘The Aussie <strong>Plant</strong> <strong>Based</strong> Co.’ This<br />

groundbreaking collaboration involves transferring All<br />

G <strong>Foods</strong>’ esteemed Love Buds brand and Fenn <strong>Foods</strong>’<br />

popular Veef brand into the newly formed venture.<br />

Following the deal, All G <strong>Foods</strong> will retain a 49%<br />

ownership stake in The Aussie <strong>Plant</strong> <strong>Based</strong> Co.,<br />

continuing its focus on the development of cutting-edge<br />

dairy-alternative products through its bio-technology<br />

division.<br />

industry in Australia but also position The Aussie <strong>Plant</strong><br />

<strong>Based</strong> Co. as a key player with ambitions to cater to a<br />

diverse range of consumer needs. Moreover, they plan<br />

to expand their footprint into the Asian and Middle<br />

Eastern markets, aiming to offer their innovative plantbased<br />

products to a wider international audience.<br />

This exciting development underscores the growing<br />

trend and demand for plant-based alternatives<br />

in the food industry, signaling a promising<br />

future for the evolution of sustainable, crueltyfree<br />

food choices in Australia and beyond.<br />

This amalgamation is anticipated to forge a robust and<br />

expansive network, boasting 6,000 distribution points<br />

across the country. The companies envision that this<br />

partnership will not only reshape the plant-based meat<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 35


ProSweets Cologne 2025: New hall concept<br />

raises the trade fair experience to a new level<br />

with innovative theme worlds<br />

Optimised segmentation for better overview +++ Presentation of the latest trends and solutions in four<br />

theme worlds +++ Greater synergies with ISM in the scope of the Sweet Week<br />

ProSweets Cologne is presenting a new hall concept<br />

in 2025, which provides a visible segmentation,<br />

better orientation and emotionalisation of the<br />

individual themes. The previous segments are being<br />

transformed into worlds that focus on the current trends<br />

and innovative solutions in the sections production,<br />

materials and ingredients. By introducing the theme<br />

worlds, ProSweets Cologne is expanding the depiction<br />

of the entire value chain. In the scope of the Sweet<br />

Week, ProSweets Cologne and ISM are moving even<br />

closer together in 2025.<br />

36 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


ProSweets Cologne is being co-located with ISM from<br />

02.-05.02.2025 in the scope of the Sweet Week. The<br />

relocation of the Lab5 by ISM to Hall 10.1 leads to<br />

a closer interlinking of the two trade fairs. The Lab5<br />

by ISM, which focuses on new products, trend snacks,<br />

start-ups, scale-ups and small businesses is located<br />

in a separate area, right next to the Entrance East.<br />

The relocation offers even greater synergy effects and<br />

business opportunities between ProSweets Cologne<br />

and ISM, because the entire value chain for sweets and<br />

snacks is represented. As such, the Sweet Week 2025<br />

provides optimal conditions for intense networking and<br />

business opportunities between the manufacturers of<br />

sweets and snacks and the suppliers of raw materials,<br />

packaging and machines.<br />

“As the only supplier trade fair that specialises on<br />

the sweets and snacks industry, the continual further<br />

development of the trade fair and taking the needs<br />

of our exhibitors and visitors into account is of great<br />

importance to us,” emphasised Guido Hentschke,<br />

Director of ProSweets Cologne. “After the successful<br />

relocation of the Lab5 by ISM, we are going a step<br />

further in 2025 by offering a new conceptual and<br />

strategic feature in the form of the theme worlds,<br />

which will provide a better overview, orientation and<br />

emotionalisation. Last, but not least this will lead to an<br />

optimised trade fair experience and create even better<br />

business opportunities.”<br />

An overview of the theme worlds<br />

In the scope of the new hall concept, the former<br />

individual segments are being transformed into four<br />

specific theme worlds, which depict the latest product<br />

solutions and trends, which will help the visitors find<br />

their themes in a targeted manner. ProSweets Cologne<br />

thus offers the exhibitors a unique platform for a<br />

business exchange that covers the entire spectrum of<br />

the industry.<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 37


World of Packaging Materials<br />

In addition to classic materials like paper, metal, plastic<br />

and glass, innovative and sustainable solutions are in<br />

demand more and more. This theme world covers the<br />

entire packaging process, from the design and choice<br />

of material through to the finished packaging.<br />

World of Packaging Technology<br />

In the World of Packaging Technology it will be<br />

demonstrated on-site how flexible machines and fullyautomated<br />

systems make the production future-proof.<br />

Production and packaging machines form the perfect<br />

cooperation here.<br />

World of Sweet & Snackable Ingredients<br />

There is growing demand for innovative, favourablypriced<br />

and sustainably produced snacks and sweets.<br />

This theme world encompasses the complete spectrum<br />

of semi-finished products, raw materials and ingredients<br />

for the production of sweets and snacks.<br />

World of Production Technology<br />

Production technologies that sustainably optimise the<br />

production of sweets and snacks are presented in this<br />

theme world.<br />

Diversified event programme and targeted<br />

matchmaking at ProSweets Cologne<br />

Once again in 2025, ProSweets Cologne is presenting<br />

itself as the leading business platform for the global<br />

industry of sweets and snacks suppliers. A practiceoriented<br />

and innovative programme awaits the<br />

participants on the Expert Stage and on the new Sweet<br />

Week – Talks & Tastings Stage, which will be enhanced<br />

by interactive event formats, attractive event areas in<br />

Hall 10.1 as well as exciting talks and tastings. A special<br />

focus lies on an organised matchmaking between<br />

production directors and the suppliers of machines and<br />

plants to promote targeted business relations.<br />

“ProSweets Cologne is setting new benchmarks next year<br />

with a precisely aligned and future-oriented event and<br />

stage programme. Our aim is to become the leading<br />

content platform for the suppliers and manufacturers of<br />

the sweets and snacks industry,” explained Hentschke.<br />

“To achieve this goal we are offering a practice-oriented<br />

theme block on digitalisation that boasts a broad scope<br />

of content and involves the implementation of AI tools,<br />

which will be underlined by application-oriented best<br />

practice examples of the exhibitors. The cooperation<br />

with renowned partners like the DLG and the input<br />

of exhibiting companies with concrete solutions for<br />

increasing the efficiency of the production are a decisive<br />

key to success here.”<br />

38 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


Mars announces $237 Million<br />

Nature’s Bakery Facility in Salt Lake City<br />

Mars has announced the establishment of a<br />

339,000 sq. ft. baking facility by Nature’s<br />

Bakery in Salt Lake City. Nature’s Bakery<br />

projects to add over 190 jobs to its Utah location and<br />

invest $237 million in its Utah facility.<br />

Founded in 2011 and headquartered in Reno, Nevada,<br />

Nature’s Bakery, part of Mars, Incorporated family of<br />

brands, has become the eighth best-selling and fastestgrowing<br />

granola and snack bar brand in a +$4B<br />

category. Nature’s Bakery bakes the goodness of real<br />

ingredients into convenient, on-the-go snacks that<br />

are plant-based, dairy-free, nut-free, and Non-GMO<br />

Project Verified. Their products are sold nationally at<br />

Target, Walmart, Costco, and more, across 100,000<br />

stores and counting.<br />

environment of Utah. We look forward to contributing to<br />

the local economy, cultivating community, and creating<br />

job opportunities as we further our brand purpose of<br />

nourishing families and enabling them to thrive.”<br />

To accelerate the growth of its better-for-you snacking<br />

platform, Nature’s Bakery has been part of the Mars<br />

family of companies since 2020. “This investment<br />

symbolizes our dedication to scaling our brands<br />

responsibly, upholding Mars’ pledge to be America’s<br />

prime destination for insurgent brands,” shared<br />

Juan Martin, Health & Wellness president at Mars,<br />

Incorporated.<br />

Nature’s Bakery’s new facility is scheduled to initiate<br />

operations in July 2025.<br />

“I am thrilled for our strategic expansion with the<br />

establishment of a cutting-edge baking facility in Salt<br />

Lake City,” shared Steve Gardiner, CEO of Nature’s<br />

Bakery. “This investment marks a significant milestone<br />

in our brand’s ability to drive greater capacity to meet<br />

growing consumer and retailer demand. As a selfmanufacturer,<br />

this facility joins our existing bakeries to<br />

reflect our commitment to innovation and quality, and<br />

underscores our confidence in the thriving business<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 39


The new functional Fazer Aito oat<br />

drinks contain nutrients and protein<br />

that support well-being<br />

The Fazer Aito product family is expanding again, now with new kinds of functional oat drinks.<br />

Available in cocoa, raspberry and mango flavours, the drinks have been supplemented with nutrients<br />

and protein that support well-being. In addition, in response to consumers’ wishes, Fazer Aito Oat<br />

Snack Citrus will make a comeback. All the novelties are made from Finnish oats in Fazer’s factory in<br />

Koria.<br />

The demand for plant-based foods is strong,<br />

and in addition to taste and texture, nutritional<br />

content and sustainability are important criteria<br />

for consumers when making food-related choices 1 ).<br />

Fazer Aito is a plant-based brand that aims to introduce<br />

completely new types of products that are suitable for a<br />

variety of different purposes.<br />

Oat-based drink innovations for new uses<br />

“We are now launching a whole new range of functional<br />

oat drinks. These contain added vitamins and minerals<br />

that are important for our daily well-being. In addition,<br />

the cocoa-flavoured drink has added plant protein:<br />

one carton provides as much as 20 g of protein – this is<br />

40 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


a really nice amount even for active exercisers. And like<br />

all our products, the most important thing in the new<br />

beverages is that they taste good,” says Maija Hellman,<br />

Marketing Director at Fazer Lifestyle <strong>Foods</strong> <strong>Plant</strong>-<strong>Based</strong><br />

Drinks.<br />

Finns’ favourite flavours have been selected for the<br />

new drinks: Protein tastes of delicious cocoa, Boost of<br />

sweet raspberry and Performance of fresh mango. The<br />

drinks are packaged in recyclable 2.5-decilitre (250<br />

ml) cartons with a cap, and they can be kept unopened<br />

at room temperature, so they are convenient snacks to<br />

take with you.<br />

“We are really excited about the new drinks: they<br />

represent something completely new in the Fazer Aito<br />

product family and are suitable for various purposes.<br />

We want to encourage Finns to use plant-based<br />

products, and the new functional oat drinks are a great<br />

step towards a more plant-based lifestyle,” Hellman<br />

continues.<br />

Fazer Aito Protein Oat Drink Choco 2.5 dl<br />

The cocoa-flavoured, protein-rich Fazer Aito Protein<br />

Oat Drink is an easy snack to have at home and take<br />

with you. The package contains as much as 20 g of<br />

plant protein. This is a good drink to have after a<br />

workout. The product is vegan, dairy-free and soy-free.<br />

The product is made in Koria from Finnish oats.<br />

Fazer Aito Boost Oat Drink Raspberry 2.5 dl<br />

The refreshing raspberry-flavoured Fazer Aito Boost Oat<br />

Drink contains added zinc and vitamin C, which helps<br />

reduce fatigue and exhaustion, as well as magnesium,<br />

which supports normal energy metabolism2). The<br />

product is vegan, dairy-free and soy-free, and it is<br />

available from late August to brighten the autumn<br />

darkness. The product is made in Koria from Finnish<br />

oats.<br />

Fazer Aito Performance Oat Drink Mango 2.5<br />

dl<br />

Fresh mango flavoured Fazer Aito Performance Oat<br />

Drink contains added calcium and magnesium, which<br />

provenly enhances electrolyte balance and normal<br />

muscle function 2 ). The beverage is vegan, dairy-free<br />

and soy-free. The product is made in Koria from Finnish<br />

oats.<br />

A desired product returns to the Oat Gurt<br />

family<br />

The wishes of oat gurt lovers have been heard, and<br />

now the highly requested citrus-flavoured oat gurt is<br />

returning to the shops. Fazer Aito Oat Gurt Citrus<br />

complements the range of classic Fazer Aito gurts in<br />

400 gram jars. The other flavours of the classic range<br />

are Forest Berries, Mango and Vanilla.<br />

Fazer Aito Oat Gurt Citrus 400 g<br />

Fazer Aito Oat Gurt Citrus features a unique<br />

combination of fresh lemon and juicy orange. Oat<br />

gurt can be used either on its own or, for example, as<br />

part of a dessert. The product is vegan and dairy-free<br />

and labelled with the Finnish Heart Association’s Heart<br />

Symbol and the Finnish Key Flag symbol indicating<br />

manufacture in Finland. The product is made in Koria<br />

from Finnish oats.<br />

1)<br />

Innova Market Insight – Top Trends 2022<br />

2<br />

As part of a balanced and varied diet and healthy<br />

lifestyle.<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 41


Flavor and sustainability of plant-based food enhanced<br />

as Nicoya AB (publ) investment Foodiq OY takes global to<br />

local through its production line innovation<br />

Foodiq, the Nordic co-manufacturer dedicated to transforming the food industry, proudly presents its<br />

revolutionary non-dairy Multi-Layer Cooking (MLC) technology, paving the way for <strong>Plant</strong>-<strong>Based</strong> Food<br />

2.0. With a focus on consumer well-being, innovation and sustainability, Foodiq’s plant-based dairy<br />

process promises a brighter and greener future for the global food landscape.<br />

One tank - All-in-one processing<br />

Foodiq’s MLC technology offers a unique ability to<br />

perform multiple functions simultaneously within a<br />

single tank. Mixing, homogenizing and pasteurizing<br />

all take place in one stage, eliminating the need for<br />

separate equipment. Delivering next level products as<br />

the MLC efficiently transfer ingredients to nutritional<br />

value and taste. This innovative technology is perfectly<br />

suited for both high-volume productions and quick<br />

testing of specialty products. Technology enables<br />

handling of small production batches, ensuring swift<br />

42 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


adaptation to market demands. Furthermore, the<br />

technology’s versatility allows for easy upscaling when<br />

business or volume needs expand, providing an easy<br />

transition to meet growing demands.<br />

The key points of Foodiq’s <strong>Plant</strong>-<strong>Based</strong> Food<br />

2.0 approach are:<br />

• Sustainability at the Core: Embracing a greener<br />

future, the food industry is shifting towards localized<br />

production models that substantially reduce distribution<br />

costs and CO2 emissions. By minimizing reliance on<br />

the global raw material supply chain, this approach<br />

aims to create a more sustainable and resilient food<br />

industry.<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 43


Foodiq MLC production capabilites<br />

#1<br />

Variety of base<br />

raw materials<br />

Oat<br />

Hemp<br />

Buckwheat<br />

Rice<br />

Rye<br />

Soy*<br />

Almond*<br />

Seeds (sunflower, chia..)<br />

Beans and peas<br />

Coconut<br />

Fruits, dates and berries<br />

#2<br />

Versatile products<br />

and applications<br />

Milk / drink<br />

Cream / whipped cream<br />

Cream cheese/spreads<br />

Yogurts<br />

Puddings<br />

Creme fraiche<br />

Dips<br />

Ice cream<br />

Mayonnaise<br />

Ready soups and sauces<br />

#3<br />

Modern product features<br />

and benefits<br />

Fresh/Chilled<br />

Clean label (no e-codes)<br />

Fully fermented<br />

Flavored / Unflavored<br />

Sweet / Savory flavours<br />

Smooth / coarse textures<br />

High in protein and/or fiber products<br />

No added sugar / low sugar products<br />

Functional add-ons (vitamins, etc)<br />

#8<br />

• Clean-Label Delights: As artificial flavorings and<br />

sweeteners become passé, the industry is embracing<br />

the use of natural flavorings, berries and fruits. This shift<br />

ensures that clean-label products with superior taste<br />

profiles are the new norm, promoting health-conscious<br />

choices for consumers.<br />

• Versatile Innovation: Foodiq’s innovative<br />

technology enable the production of an array of<br />

products, ranging from fermented yogurts to spreadable<br />

cheeses and drinkable products. The versatility of these<br />

processes empowers food industry brands to cater to a<br />

broad spectrum of consumer preferences.<br />

• A Capital-Light Scaling Model: Recognizing<br />

the need for agility, Foodiq’s MLC process presents a<br />

capital-light scaling model with 70% lower capex than<br />

traditional processing lines. In just eight months, your<br />

MLC setup will be ready to revolutionize your plantbased<br />

food production, making swift adaptation to<br />

market demands a reality.<br />

“We are excited to lead the <strong>Plant</strong>-<strong>Based</strong> Food 2.0<br />

movement with our innovative Multi-Layer Cooking<br />

(MLC) technology,” said Robert Savikko, CEO of<br />

Foodiq. “By combining sustainability, consumer<br />

satisfaction, and versatility, we aim to redefine the food<br />

industry, one plant-based product at a time.”<br />

Foodiq’s MLC technology sets the stage for a<br />

transformative shift towards a more sustainable and<br />

flavor-rich food future. Together with partners and<br />

industry pioneers, Foodiq and Nicoya invite the world<br />

to embark on this exciting journey towards a better and<br />

more fulfilling culinary experience.<br />

44 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


Stramsen Biotech, valued at $807 million, aims to<br />

make a mark in the $1.7 trillion plant-based herbal<br />

medicine and therapeutics market<br />

switching to cosmetics and<br />

personal care products with<br />

natural ingredients. These<br />

factors are responsible for the<br />

rise of the herbal medicines<br />

market worldwide. Fortune<br />

Business Insights presents this<br />

information in its report titled<br />

“Herbal Medicine Market,<br />

2021-2028”.<br />

Stramsen’s drug candidates<br />

are plant-based medicines,<br />

and they are also classified<br />

as both herbal medicines and<br />

therapeutics. Therapeutics or<br />

pharmaceutical industry has<br />

about $1.5 trillion market size.<br />

The combined herbal medicine<br />

and general therapeutics<br />

market size for all products is<br />

$1.7 trillion.<br />

Three years from establishment Stramsen Biotech,<br />

Inc, one of the leading plant-based biotech<br />

start-up companies, is raising $10 million at<br />

a $807 million valuation according to a third-party<br />

valuation company based in Los Angeles, California –<br />

Stonebridge Advisory. Stramsen Biotech team believes<br />

that other valuation methods or models may show<br />

the company’s value at around $5 billion. Currently<br />

officially valued at $807 million, Stramsen Biotech is<br />

now one of the world’s largest Biotech Start-ups based<br />

on the company’s pipeline.<br />

The Global Herbal Medicine Market size reached<br />

USD 185.86 billion in 2020. The market valuation<br />

is set to rise from USD 203.03 billion in 2021 to<br />

USD 430.05 billion in 2028 at a CAGR of 11.32%<br />

during the projected period. The market growth and<br />

rising product demand are attributable to increasing<br />

health consciousness among consumers. Individuals<br />

are not only consuming healthier foods but also<br />

Stramsen Biotech’s goal is to<br />

capture between 1% and 5%<br />

of the $1.7 trillion market size<br />

within the next five to ten years.<br />

The company’s annual gross revenue is expected to be<br />

between $17 billion and $85 billion in the next 5 to<br />

ten years.<br />

Stramsen’s Ph.D. level scientists have combined<br />

medicine research experience of more than 80 years.<br />

They have access to over 8,000 databases of medicinal<br />

plants. Due to rising resistance and safety concerns to<br />

some synthetic drugs, people around the world are<br />

increasingly turning to natural plant-based drugs /<br />

medicines for their healthcare needs. Currently about<br />

40% of all medicines that are prescribed to all patients<br />

in the world are derived from medicinal plants.<br />

Stramsen Biotech, Inc will donate a total of 100,000<br />

shares of company’s common stocks to any eligible<br />

non-profit organizations that work with disabled<br />

military veterans in the US, children who live in poverty<br />

in developing countries or to refugee camps overseas<br />

and select individual veterans.<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 45


a plate with pasta and meatballs as well as pasta and tomato sauce<br />

Swedish Innovation solves mineral<br />

challenge in plant-based diets<br />

A Swedish innovation project involving Axfoundation, MatLust Development Node / Södertälje<br />

Municipality, Hidden in Grains and Warbo kvarn has achieved a breakthrough that could revolutionize<br />

plant-based diets. By optimizing hydrothermal treatment technology, minerals such as iron and zinc in<br />

grains have become almost as available as those in meat. This technology is currently being tested on a<br />

large scale in products like Råggyberry and Swedish bulgur made from barley.<br />

“Almost everyone would benefit from eating<br />

more whole grains. That’s why the market needs<br />

readily available products that are both tasty and<br />

sustainable, allowing us to more fully absorb all the<br />

nutrients from whole grains,” says Veronica Öhrvik,<br />

Nutrition expert and Project leader at Axfoundation.<br />

Hydrothermal treatment – A new-old<br />

technique solving a global problem<br />

The Swedish Food Agency recently proposed updated<br />

guidelines encouraging increased consumption<br />

of whole grains and limiting red meat intake to a<br />

maximum of 350 grams per week. One barrier to this<br />

46 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


hydrothermal treatment at Torsåker farm’s<br />

transition is that minerals in meat are easier for the body<br />

to absorb than minerals, like iron and zink, in grains.<br />

This has been a significant challenge for researchers,<br />

as 25-30% of girls and young women are at risk of iron<br />

deficiency, and people who avoid meat generally have<br />

lower iron levels.<br />

The Mineral Shift project has now demonstrated that<br />

hydrothermal treatment can break down up to 99%<br />

of phytic acid, an antinutrient that binds minerals in<br />

grains. This process makes up to almost four times<br />

more iron and zinc available for absorption by the<br />

body, according to the report “Next Generation Whole<br />

Grain Products – A Mineral Shift for Health and the<br />

Planet.”<br />

“In practice, this means there’s more iron available<br />

from a portion of whole grain pasta with tomato sauce<br />

than from a standard portion of pasta and meatballs,”<br />

explains Veronica Öhrvik from Axfoundation.<br />

Hydrothermal treatment is an ancient method,<br />

optimized by the researchers behind Hidden in Grains,<br />

to release minerals in grains like wheat, barley, and rye.<br />

“The results show that not only are the grain products<br />

flavorful and easy to use, but we can also enhance the<br />

nutritional value of grains with minimal climate and<br />

energy costs,” says David Fredlund, CEO of Hidden in<br />

Grains and head of technological development.<br />

Future foods in stores in <strong>2024</strong><br />

As a first step into the consumer market, the snack<br />

Råggyberry, made from hydrothermally treated Swedish<br />

chopped whole grain rye with a fruit and berry compote,<br />

is now being tested. The innovation was developed at<br />

Torsåker Farm by Axfoundation in collaboration with a<br />

wide range of stakeholders, from mills to retailers.<br />

“This is a great example of how minerals can be<br />

significantly more available from grain products, making<br />

it easier for more people to eat sustainably without<br />

compromising on nutritional content. Wholegrains are<br />

among the most sustainable foods we can eat, and<br />

Sweden has significant production capacity,” adds<br />

Veronica Öhrvik of Axfoundation.<br />

During October and <strong>November</strong>, Råggyberry will be<br />

available in select Axfood stores, including Hemköp,<br />

Willys, and Urban Deli. Additionally, hydrothermally<br />

treated Swedish bulgur from barley is available for<br />

food service via Martin & Servera and Menigo, and for<br />

consumers through Warbo Kvarn, among others.<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 47


A collaboration for public health and<br />

sustainable food production<br />

The Mineral Shift project, which began in 2021, is led<br />

by MatLust Development Node in collaboration with<br />

Axfoundation, Hidden in Grains, and Warbo Kvarn, with<br />

funding from Sweden’s innovation agency Vinnova. The<br />

goal has been to solve the mineral absorption issue in<br />

the shift toward more plant-based diets and to develop<br />

the next generation of flavorful and healthy whole grain<br />

products using barley, rye, and wheat. This week, the<br />

results report from the Mineral Shift was released.<br />

Facts about grains, minerals, and<br />

hydrothermal treatment:<br />

• Optimized hydrothermal treatment of grains can<br />

break down 99% of phytic acid, making up to four<br />

times more iron and zinc available for absorption.<br />

(Mineral Shift Results Report) This means that almost as<br />

much iron and zinc are available from whole grains as<br />

from meat (Nutritionsfakta)<br />

• One of the most important changes for the planet<br />

and health is to reduce meat consumption and eat<br />

more plant-based foods, including more whole grains<br />

and legumes (EAT-Lancet).<br />

• Nine out of ten people in Sweden consume less whole<br />

grain than recommended (The Swedish Food Agency).<br />

David Fredlund<br />

Råggyberry<br />

• Swedes’ consumption of red and processed meats<br />

is significantly higher than recommended (The Swedish<br />

Food Agency, The Public Health Agency of Sweden).<br />

• Grains, along with legumes, are an important source<br />

of plant-based protein and contain essential minerals<br />

(The Swedish Food Agency).<br />

• The amount of grain products consumed by Swedes<br />

contains more iron than the amount of meat, fish,<br />

eggs, and dairy consumed does? (The Swedish Food<br />

Agency).<br />

• Minerals in grains like wheat, rye, oats, and barley<br />

are bound to the antinutrient phytic acid, making them<br />

difficult for the body to<br />

absorb (Nutritionsfakta).<br />

• Other factors affecting<br />

iron absorption include<br />

the body’s need for<br />

iron, the form of iron<br />

present, the presence of<br />

other nutrients, and the<br />

so-called “meat factor”<br />

in meat and fish that<br />

enhances absorption (The<br />

Swedish Food Agency).<br />

•Hydrothermal treatment<br />

involves soaking grains<br />

under specific time and<br />

temperature conditions.<br />

This process activates the<br />

grain’s natural enzymes,<br />

or “tricks” the grain<br />

into thinking it’s spring,<br />

prompting it to release its<br />

Veronica Öhrvik<br />

stored nutrients.<br />

48 NOVEMBER - DECEMBER <strong>2024</strong><br />

PLANT BASED FOOD


Steakholder <strong>Foods</strong> ® launches new demonstration<br />

center to showcase 3D printing food production<br />

Demo Center Showcases the Printing Production Line with Live Demonstrations, Highlighting<br />

Advanced Methodologies in <strong>Plant</strong>-<strong>Based</strong> Food Manufacturing<br />

Steakholder <strong>Foods</strong> Ltd. (Nasdaq: STKH), a leading<br />

innovator in alternative proteins and 3D printing<br />

technologies, is excited to announce the opening<br />

of its first full-scale Demonstration Center. The stateof-the-art<br />

facility features live demonstrations of the<br />

company’s innovative 3D printers—the MX200 and<br />

HD144—showcasing real-time production of plantbased<br />

meat and seafood alternatives, and promoting<br />

customer engagement.<br />

The demo center is built to the standards of a food<br />

production facility, providing clients and partners with a<br />

unique opportunity to experience the entire production<br />

process firsthand. From the preparation of materials<br />

through production and packaging, visitors can see<br />

every step and even participate in tasting sessions to<br />

appreciate the quality and versatility of Steakholder<br />

<strong>Foods</strong>’ products. This initiative aims to enhance<br />

client engagement and showcase the company’s full<br />

capabilities in creating customized, high-quality plantbased<br />

foods using advanced 3D printing technologies.<br />

Arik Kaufman, CEO of Steakholder <strong>Foods</strong>, said: “We<br />

believe that our Demo Center will be a cornerstone of<br />

interaction with potential clients and partners. It’s not<br />

just about seeing the technology in action—it’s about<br />

experiencing the future of food production in real time.<br />

This center will play a critical role in promoting our<br />

capabilities and building stronger relationships within<br />

the industry.”<br />

The center features two of Steakholder <strong>Foods</strong>’ leading<br />

products:<br />

· MX200 Printer: Utilizes Fused Paste Layering (FPL)<br />

technology to replicate the intricate textures of<br />

traditional meat by combining plant-based proteins<br />

and fats. It offers unmatched customization for various<br />

meat alternatives.<br />

· HD144 Printer: Employs Drop Location in Space<br />

(DLS) technology, allowing precise placement of<br />

plant-based ingredients to create authentic seafood<br />

textures, from tender fish to flaky fillets.<br />

Customers can observe these printers in action, engage<br />

in tasting sessions, and explore how Steakholder <strong>Foods</strong>’<br />

solutions can be tailored to meet their specific needs.<br />

The company believes this hands-on approach will<br />

significantly enhance understanding and interest in its<br />

innovative food technologies.<br />

The Demo Center has already hosted its first<br />

international visitors, and will also conduct virtual tours.<br />

PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 49


A DECADE<br />

OF POWERING<br />

PROGRESS<br />

In <strong>2024</strong>, Gulfood Manufacturing proudly marks a decade since<br />

opened its doors and grew into a pivotal platform for the F&B<br />

Manufacturing industry. The story extends far beyond this milestone.<br />

Gulfood Manufacturing returns bigger than ever with a powerful<br />

presence of 2,500 + global companies spanning 72 countries across<br />

19 halls. Expect to see groundbreaking innovations and the latest<br />

industry advancements, gain insights and visionary strategies from<br />

global experts, and build new business connections to achieve<br />

competitive advantage.<br />

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