Plant Based Foods November-December 2024
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NOVEMBER - DECEMBER <strong>2024</strong><br />
www.plantbasedfoodnews.com<br />
Revolutionizing the food market<br />
salmon<br />
with plant-based<br />
Gulfood<br />
Manufacturing<br />
celebrates 10 th anniversary
VEGAN APPLICATIONS<br />
AND FILLINGS.<br />
Innovative and new applications require quality products.<br />
For your bestsellers in the near future.<br />
SVegan Soft Cake 100 %<br />
DE00389925 | 25 kg<br />
The vegan soft cake is a convenience product oriented for the<br />
rational all-in process of fruit and sponge cakes, for Guglhupf<br />
and similar applications. The use of water and edible oil ensures<br />
easy application, in addition, the viscous mass guarantees perfect<br />
machine processing.<br />
HVegan Hazelnut Filling 30 %,<br />
UTZ MB K<br />
DE00525825 | 25 kg<br />
The vegan hazelnut filling with 30 % hazelnut content is characterized<br />
by excellent taste, high water absorption and optimal<br />
processing. The application results in a tasty and visually appealing<br />
hazelnut strudel.<br />
VBaking Cream Vanilleschnecke, HG-BH/EU<br />
DE00393225 | 25 kg<br />
Fine, full-bodied and palm-free – the baking cream vanilla with<br />
natural bourbon vanilla flavoring is suitable with its special<br />
recipe for the processing and application of baked goods with a<br />
long shelf life. In addition, the finished cream may be referred as<br />
vanilla cream.
AAlmond Filling, HG-BH/EU<br />
CZ00550110 | 10 kg<br />
The almond filling HG-BH/EU guarantees a fine contour – it is<br />
also characterized by excellent taste and good processing. We<br />
use only barn eggs for this filling and guarantee an almond<br />
content of 27 %.<br />
PTraditional Austrian Poppy Seed Filling,<br />
HG-FL/AT, UTZ MB<br />
DE00515125 | 25 kg<br />
This powdered poppy seed filling with 50 % gray poppy seeds<br />
guarantees excellent taste and high safety. We use for this filling<br />
exclusively eggs from Austrian free-range farming certified<br />
through Agro Vet.<br />
PPoppy Seed Filling, HG-BH/EU<br />
DE00533125 | 25 kg<br />
The HG-BH/EU poppy seed filling, consisting of selected poppy<br />
seeds, is stabilized in a special process so that the full spectrum<br />
of aromas is retained. The product is well suited for all common<br />
pastries, such as poppy seed buns.<br />
Media Owner: PFAHNL Backmittel GmbH, Halmenberg 13, A-4230 Pregarten<br />
Tel: +43 7236 23070 | Fax: +43 7236 230715 | E-Mail: office@pfahnl.at | Web: www.pfahnl.at
The next issue will be<br />
distributed at<br />
2 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
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Gulfood Manufacturing celebrates 10th<br />
anniversary with landmark, largest-ever edition<br />
Soymilk can improve heart health by lowering<br />
blood pressure and cholesterol levels<br />
Gulfood Manufacturing <strong>2024</strong>: PROVISUR ®<br />
Technologies showcases cutting-edge<br />
innovations from its brands for industrial food<br />
processing<br />
Armored Fresh launches national oat milk cheese<br />
tour for food service and culinary industry<br />
Myco showcases ‘holy grail’ protein that can make<br />
the perfect 50/50 burger<br />
EXBERRY ® by GNT to present colorful concepts<br />
at Gulfood Manufacturing <strong>2024</strong><br />
Finnish companies aim at hitting the ballpark with<br />
new plant protein processes<br />
vEEF launches carbon-neutral plant-based range<br />
at Meat Price Parity<br />
The new functional Fazer Aito oat drinks contain<br />
nutrients and protein that support well-being<br />
Flavor and sustainability of plant-based food<br />
enhanced as Nicoya AB (publ) investment Foodiq<br />
OY takes global to local through its production<br />
line innovation<br />
HIGH LIGHTS<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 3
<strong>Plant</strong>-based products plugged into<br />
progress around the world<br />
Ayça SARIOGLU<br />
Coordinator<br />
As we close the chapter on another<br />
remarkable SIAL Paris fair, it’s clear that the<br />
plant-based sector is not just thriving but<br />
is solidifying its place in the future of food.<br />
With countless innovations showcased, it’s<br />
inspiring to witness plant-based products<br />
not only meeting but often exceeding<br />
consumer expectations for taste, quality, and<br />
sustainability. These products are no longer<br />
merely an alternative; they’re paving a new<br />
path in global diets and lifestyles.<br />
The trend is unmistakable—consumers are<br />
increasingly embracing plant-based options<br />
as they seek healthier, more sustainable food<br />
choices. From innovative protein substitutes<br />
to plant-derived dairy alternatives, these<br />
products reflect a major shift in both industry<br />
priorities and consumer demand.<br />
We’re excited to continue our journey at<br />
the Gulfood Manufacturing fair in Dubai,<br />
where we will proudly represent <strong>Plant</strong>-<strong>Based</strong><br />
Products magazine in the Trade Center Area. Our stand will offer<br />
complimentary copies, providing an opportunity for attendees to<br />
explore insights from the food and beverage industry and discover<br />
the latest in plant-based food advancements.<br />
ayca.sarioglu@img.com.tr<br />
Thank you for joining us in this movement. We look forward to<br />
keeping you informed on the developments that make plant-based<br />
an ever-growing, dynamic part of our global food landscape.<br />
Publisher<br />
Hüseyin Ferruh IŞIK<br />
on behalf of<br />
ISTMAG<br />
Magazin Gazetecilik Yayıncılık<br />
İç ve Dış Tic. Ltd. Şti.<br />
Managing Editor (Responsible)<br />
Mehmet SOZTUTAN<br />
mehmet.soztutan@img.com.tr<br />
Editor<br />
Ali ERDEM<br />
info@img.com.tr<br />
International<br />
Sales Coordinator<br />
Ayca SARIOGLU<br />
ayca.sarioglu@img.com.tr<br />
+90 212 454 22 33<br />
Technical Manager<br />
Tayfun AYDIN<br />
tayfun.aydin@img.com.tr<br />
Graphics & Design<br />
Sena ERGIN<br />
sena.ergin@img.com.tr<br />
Digital Assets Manager<br />
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plantbasedfoodmag<br />
Food Ingredients international<br />
4 NOVEMBER - DECEMBER <strong>2024</strong>
Gulfood Manufacturing celebrates<br />
10th anniversary with landmark,<br />
largest-ever edition<br />
2,500+ leading F&B manufacturing brands confirmed, 25% new to show 90% of the world’s manufacturing<br />
brands represented<br />
Gulfood Manufacturing, the world’s only annual<br />
event covering the entire food manufacturing<br />
ecosystem, marks its milestone 10th edition<br />
with its largest and most impactful edition to date next<br />
month. Taking place at Dubai World Trade Centre from<br />
5-7 <strong>November</strong> <strong>2024</strong>, this landmark edition promises to<br />
be a game-changer for the industry, bringing together<br />
over 2,500 exhibitors from 70 countries, spanning 19<br />
halls and a space of 1 million square feet – an overall<br />
growth of 30% compared to previous editions.<br />
6 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
After a decade of success, Gulfood Manufacturing<br />
continues to garner interest from board, C-level and<br />
executives across all sectors of food manufacturing, from<br />
processing, packaging, and ingredients to supply chain<br />
solutions and control & automation, by showcasing the<br />
latest innovations and advances enhancing efficiency,<br />
sustainability and profitability - this year including food<br />
biofortification, AI-driven ingredients, nanotechnology<br />
in packaging, precision fermentation, and smart supply<br />
chains - and helping brands to achieve competitive<br />
advantage and drive the growth of the industry.<br />
Trixie LohMirmand, Executive Vice President of Dubai<br />
World Trade Centre, commented: “As we celebrate<br />
this milestone tenth edition of Gulfood Manufacturing,<br />
we reflect not only on the remarkable growth and<br />
innovation within the food manufacturing sector over<br />
that time, but also the forces such as Industry 5.0<br />
that are shaping the future of food production and<br />
processing. The scale of this year’s show reflects the<br />
industry’s ever-growing demand for cutting-edge<br />
solutions that address sustainability, innovation, and<br />
efficiency challenges. We are committed to fostering<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 7
these conversations, bringing industry leaders together,<br />
and driving the transformation of the global food<br />
manufacturing landscape.”<br />
A global platform for food tech innovation<br />
At the highly anticipated FoodTech Summit, over 100<br />
visionary thought leaders and engaging industry experts<br />
from around the globe will speak on the very latest<br />
trends, innovations and challenges in the F&B industry.<br />
The renowned strategic futurist Dr. Mark van<br />
Rijmenam, an international thought leader on digital<br />
transformation and cutting-edge technologies, will give<br />
a keynote speech on the first day exploring how AI is<br />
revolutionising food processing, enhancing automation<br />
and enabling the use of digital twins to optimise<br />
production. He will also address potential risks, such as<br />
data privacy concerns and the ethical use of AI.<br />
Among the other industry leaders due to speak at<br />
the Summit, over half are speaking in the UAE for<br />
the very first time and include: founder and CEO of<br />
Creative 3D Technologies, UN Voice for Sustainable<br />
Manufacturing, and award-winning machinery<br />
designer – Ethan Baehrend; CEO of Believer Meats -<br />
Gustavo Burger; serial entrepreneur and Co-Founder<br />
of online B2B platform Kaso - Manar Alkassar; Jihyun<br />
Junga - CEO of Mush&, a trailblazing company that<br />
creates sustainable, fungi-based food materials, and<br />
many more.<br />
Reinforcing Gulfood Manufacturing’s position as the<br />
must-attend event for the global food industry, 90%<br />
of the world’s leading F&B manufacturing brands will<br />
be represented at this year’s show, among them top<br />
international FMCG brands and manufacturers such as<br />
Danone (France), Foster Clark (Malta), Kerr (France),<br />
Kellogg Tolaram (Egypt), Kraft Heinz Company<br />
(The Netherlands), McCain <strong>Foods</strong> (Canada, USA),<br />
McDonald’s (India), Nestle (Cote d’Ivoire), Peroni<br />
(Italy), PepsiCo (Pakistan), Procter & Gamble, Reckitt,<br />
Unilever, and Ferrero Lux, along with local and regional<br />
giants like Agthia Group, Almarai Co, Al Ain Farms,<br />
and Oman Flour Mills.<br />
Apical, Asia & Africa General Trading, Cargill,<br />
ChocoLake, Dohler, Fanar, Givaudan, IFF, IFFCO,<br />
Kerry, Symrise, Takasago, Wilmar and many others<br />
will be showcasing some of the latest innovations<br />
in functional and non-functional ingredients, while<br />
processing and packaging giants like GEA, Husky,<br />
Ishida, Krones, Rieckermann, Sidel, SIG, Tetra Pak and<br />
TNA will be unveiling some of the latest solutions in<br />
processing and packaging, including some never-seenbefore<br />
global launches.<br />
Sonya Kayani, Communications Director, Greater<br />
Middle East and Central Asia, Tetra Pak, said: “ We<br />
are thrilled to be once again showcasing Tetra Pak’s<br />
latest innovative products and services at this year’s<br />
Gulfood Manufacturing show. Our customers are<br />
looking forward to an exciting showcase of Tetra Pak’s<br />
latest in new food categories, processing equipment,<br />
our innovative food packaging portfolio and our<br />
sustainability showcase. It is a pleasure to see Gulfood<br />
Manufacturing become the world’s biggest food and<br />
beverage event, and we are pleased to be one of the<br />
show’s long-standing partners and supporters over<br />
the course of the past 10 years. We look forward to<br />
meeting with all our customers and partners in Dubai.”<br />
Co-location with GulfHost<br />
Gulfood Manufacturing will be co-located this year<br />
with GulfHost, the ultimate platform for the hospitality<br />
industry. This strategic collaboration allows attendees<br />
to explore both food manufacturing and hospitality<br />
solutions in one venue, offering a comprehensive<br />
perspective of the food industry value chain and<br />
providing an unparalleled opportunity to explore the<br />
synergies between food manufacturing and hospitality<br />
sectors.<br />
8 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
WayFare announces Hy-Vee will<br />
carry its entire line of dairy-free<br />
yogurts<br />
WayFare, a plant-based company serving the<br />
dairy-free community, announces the grocery<br />
chain Hy-Vee is now carrying its entire yogurt<br />
line, Certified Free From the Top 9 Allergens* and made<br />
from a base of pumpkin seeds, butter beans and oats.<br />
The vegan yogurts can be enjoyed on their own, in a<br />
parfait, with fruit or in savory recipes. Now available<br />
in over 180 Hy-Vee stores across the Midwest. The<br />
selections include Plain, Strawberry and Raspberry in<br />
4.8-ounce cups and Plain and Vanilla in 16-ounce<br />
tubs. Each nutritious cup has 3 to 4 grams of<br />
fiber, 5g of protein, 15% RDV Vitamin D and pre/<br />
probiotics for immune health. The yogurts are<br />
gluten-free, soy-free and Non-GMO Project Verified.<br />
WayFare yogurts are different in avoiding ingredients<br />
commonly associated with allergens found in<br />
many plant-based dairy products. Furthermore, its<br />
yogurts have significantly more magnesium and<br />
fiber per serving than traditional dairy offerings.<br />
“We’re thrilled to expand our partnership with Hy-Vee<br />
for our best-selling yogurts and look forward to seeing<br />
the line on its store shelves,” said Founder Kelly Coffin,<br />
who was inspired to adopt a plant-based diet for overall<br />
well-being after growing up on a dairy farm. “Shopping<br />
for dairy-free yogurt is becoming more commonplace<br />
amongst consumers looking for sustainable, plantbased<br />
alternatives and WayFare is happy to be a<br />
trusted, allergen-free source. Hy-Vee has long stood<br />
for providing its customers with healthy options.”<br />
The brand’s commitment to whole food nutrition and<br />
zero-waste manufacturing also sets it apart. At the<br />
same time, its products’ taste and versatility make it<br />
a go-to choice for consumers looking for healthier<br />
alternatives. In addition to yogurts, the WayFare<br />
line includes dairy-free products such as cheese,<br />
cream cheese, butter, sour cream and pudding.<br />
Coffin added that dairy-free yogurt is an excellent swap<br />
for sour cream, making recipes moist, tender and tangy<br />
while also used for plant-based sauces and marinades.<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 9
Soymilk can improve heart health by lowering<br />
blood pressure and cholesterol levels<br />
Scientists conclude that classifying soymilk as “ultra-processed” may mislead consumers about its<br />
nutritional qualities.<br />
The consumption of soymilk can contribute to<br />
cardiometabolic health by lowering both blood<br />
pressure and blood lipids, elevated levels of which<br />
are major risk factors for heart disease. This conclusion<br />
comes from a peer-reviewed, statistical analysis<br />
conducted by a team of scientists from the University<br />
of Toronto, which was published in BMC Medicine and<br />
funded by Soy Nutrition Institute Global (SNI Global)<br />
with support from the United Soybean Board.<br />
“For this analysis, we sought to understand whether<br />
nutrient-dense, plant protein foods like soymilk can<br />
be consumed as part of a healthy diet and support<br />
cardiometabolic health despite being classified as<br />
‘ultra-processed,’” explained Madeline Erlich, Ph.D.(c),<br />
RDN and the lead author of the analysis. “One in three<br />
Americans is now familiar with the term ‘ultra-processed<br />
foods,’ even though there is no scientific consensus<br />
on the definition and many foods classified as ultraprocessed<br />
are highly rated by other food classification<br />
systems used around the world.”<br />
10 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
The researchers completed a systemic review and<br />
meta-analysis of 17 randomized controlled trials and<br />
examined 19 outcomes to determine the effects of<br />
soymilk on cardiometabolic health. Findings include:<br />
• Improved blood lipids:<br />
• Moderate reductions in non-HDL-cholesterol, this<br />
includes all the “bad” types of cholesterol.<br />
•Lowered blood pressure:<br />
• Large reductions in systolic and diastolic blood<br />
pressure<br />
• Small reductions in inflammation:<br />
• Levels of C-reactive protein (CRP), an overall marker<br />
of inflammation was modestly reduced<br />
• No other outcomes (including glycemic control,<br />
adiposity, NAFLD, and kidney function) differed between<br />
soymilk and cow’s milk.<br />
Soymilk is the only nutritionally suitable alternative to<br />
cow’s milk recognized by the U.S. Dietary Guidelines.<br />
Other national guidelines such as Canada’s Food<br />
Guide and several European food-based dietary<br />
guidelines recognize fortified soymilk as nutritionally<br />
equivalent to cow’s milk. However, most soymilk is<br />
classified as “ultra-processed” – the same category<br />
that includes candy bars, chips, and soft drinks. Some<br />
soymilks are criticized for containing added sugar<br />
but the analysis found that soymilk with added sugar<br />
exerted health benefits similar to soymilk without added<br />
sugar.<br />
While some soymilks contain added sugars that match<br />
the sweetness of cow’s milk, its total sugar content<br />
is typically about 60% less than that of cow’s milk<br />
because of the higher sweetness intensity of sucrose in<br />
comparison with the milk sugar lactose. In addition to<br />
observed benefits for cardiometabolic health, fortified<br />
soymilk provides protein, calcium, and vitamin D<br />
comparable to cow’s milk and is lower in saturated fat<br />
than cow’s milk.<br />
Soymilk provides protein in amounts similar to cow’s<br />
milk; and soy protein is high quality in that it delivers<br />
protein similar to animal protein, which makes it unique<br />
among plant proteins. The FDA recognized soy protein<br />
with an authorized health claim stating, “25 grams of<br />
soy protein a day, as part of a diet low in saturated fat<br />
and cholesterol, may reduce the risk of heart disease.”<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 11
The Formax® Novamax 400 is engineered for Beef patties and chicken nuggets and more<br />
Gulfood Manufacturing <strong>2024</strong>:<br />
PROVISUR ® Technologies showcases cutting-edge<br />
innovations from its brands for industrial food<br />
processing<br />
Provisur® Technologies, a leading provider of advanced technology and complete production systems<br />
for industrial food processing, will be exhibiting its innovations at Gulfood Manufacturing from<br />
<strong>November</strong> 5th to 7th, <strong>2024</strong>. The company will present a variety of solutions and technologies from<br />
its renowned brands, including systems for, mixing & grinding, forming, separation, defrosting and<br />
tumbling processes as well as slicing and pressing.<br />
The brands affiliated with Provisur ® Technologies<br />
are recognized as industry leaders in technological<br />
innovation. At Gulfood Manufacturing, Provisur<br />
will highlight the Formax ® forming system, renowned<br />
for its outstanding efficiency.<br />
Further processing – the future of forming<br />
technology<br />
In the area of further processing, Provisur, along<br />
with its brands Weiler ® and Formax ® , will introduce<br />
visitors to the next generation of mixing & grinding<br />
and forming technology from Weiler and Formax. The<br />
12 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
Lutetia®, a top brand within the Provisur Group, excels in tumbling and defrosting solutions<br />
high-performance Formax ® Novamax 400 is ideal for<br />
forming burger patties, chicken nuggets, and other<br />
products.<br />
Separation – flexibility and high performance<br />
Leveraging a unique blend of rotation, belt, and<br />
pressing technologies, Provisur’s portfolio delivers<br />
comprehensive solutions for all key separation<br />
processes, optimizing production efficiency. The STS<br />
belt separator, specifically designed for soft tissue<br />
separation, ensures superior results. Provisur offers<br />
machines from AM2C ® and Beehive ® , each with varying<br />
performance capabilities, all aimed at achieving highyield<br />
separation of bone fragments, sinew, cartilage,<br />
and other materials.<br />
Defrosting, marinating, tumbling<br />
Lutetia ® , a top brand within the Provisur Group, excels<br />
in tumbling and defrosting solutions. It specializes in<br />
defrosting, smoking, and cooking processes by utilizing<br />
cooking chambers or tumblers depending on product<br />
needs.<br />
Slicing – advanced technology tailored to<br />
every need<br />
In the slicing segment, Provisur will showcase<br />
versatile solutions from Formax ® and Hoegger ® that<br />
are designed to meet a wide range of performance<br />
demands. Intelligent feeding systems, built for seamless<br />
integration into production lines, put sliced products in<br />
the package efficiently, with no difficulties.<br />
Development and testing<br />
Provisur has two Innovation Centers, one in Illinois,<br />
USA, and one in Plailly, France, that play an integral<br />
role in the company’s customer service. Customers<br />
can test and collaborate with Provisur experts to create<br />
the solutions they need to boost their business. Both<br />
centers are equipped with all the latest food processing<br />
equipment and technologies and allow the company’s<br />
clients to make informed decisions about investing in<br />
new systems, developing new products, or refining<br />
existing products.<br />
Visit Provisur Technologies at Gulfood<br />
Manufacturing <strong>2024</strong> in Hall 3, stand E3-29<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 13
Elevating sandwiches with innovative<br />
freshly-sliced plant-based deli<br />
meats<br />
Prime Roots, one of the leading innovators of freshlysliced<br />
plant-based deli-style meats made from koji,<br />
will be celebrating National Sandwich Day.<br />
Prime Roots worked with award-winning chefs to<br />
develop the most popular deli products—including<br />
cracked pepper turkey, black forest ham, salami, and<br />
pepperoni to emulate the savory, meaty taste, and<br />
texture that consumers demand for meat substitutes.<br />
Crafted with the same epicurean processes of roasting,<br />
drying, and curing, Prime Roots koji meats are a nearperfect<br />
meat replica. Plus, nutritionally, Prime Roots’<br />
products have protein, fiber, and do not contain<br />
nitrates, hormones, antibiotics, cholesterol, soy, top<br />
nine allergens, and are non-GMO and gluten-free.<br />
Prime Roots also makes charcuterie pepperoni, bacon,<br />
pâté, and foie gras rounding out its line of deli classics.<br />
“Every day is Sandwich Day at Prime Roots and now<br />
is the time to try plant-based deli cuts for an easy<br />
swap from conventional animal meat on your favorite<br />
sandwich, said Kimberlie Le Co-founder and CEO<br />
of Prime Roots. “Consumers want tasty, clean, and<br />
planet-friendly options, and fresh, sliced to order is<br />
always best when it comes to making the most delicious<br />
sandwiches,”<br />
14 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
Armored Fresh launches national oat milk<br />
cheese tour for food service and culinary<br />
industry<br />
Armored Fresh, a Food Tech company specializing<br />
in alternative dairy products, has announced<br />
a coast-to-coast tour for buyers and culinary<br />
professionals within the grocery, food service and QSR<br />
channels. Commencing on January 2, the Armored<br />
Fresh Oat Milk Cheese Tour will provide an opportunity<br />
for buyers to experience Armored Fresh’s new zerodairy<br />
Oat Milk American Cheese Slices and additional<br />
innovations yet to be released. The nationwide tour will<br />
begin in New York and end in California with stops in<br />
all major metropolitan destinations.<br />
“Our R&D and culinary teams have perfected our new<br />
zero-dairy Oat Milk Cheese Slices and we’re excited to<br />
share these game-changing options with industry food<br />
service professionals and retail buyers,” said Rudy Yoo,<br />
founder and CEO of Armored Fresh. “Our mission is<br />
to create renewed enthusiasm in the industry with our<br />
dairy-free, plant-based cheese that is more sustainable<br />
and has the same taste, creaminess, and melting<br />
properties that consumers experience from traditional<br />
dairy cheeses.”<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 15
Myco showcases ‘holy grail’ protein<br />
that can make the perfect 50/50<br />
burger<br />
A<br />
PLANT-BASED manufacturer claims it is the first<br />
British company to manufacture a ‘holy grail’<br />
protein – capable of making the perfect blended<br />
burger.<br />
Blended or hybrid products contain both plant and<br />
animal protein, making them cheaper, greener and<br />
tastier.<br />
While this isn’t a new concept, Myco’s CEO David<br />
Wood said many fell apart when cooked – or didn’t<br />
pass the taste test.<br />
However, he believes Myco’s revolutionary protein –<br />
Hooba – can make the best 50/50 burgers to date.<br />
And he said the breakthrough could encourage more<br />
people to swap out meat in their diets.<br />
“Historically, blended products have fallen short in taste<br />
– or fallen apart when cooked,” added David.<br />
“However, we’ve used Hooba to make 50/50 burgers<br />
and the results are staggering. Not only do they hold<br />
their shape perfectly, but there’s no difference in taste.<br />
“This is a huge moment, as it now gives food<br />
manufacturers a chance to create products that are<br />
more sustainable, more cost-effective and don’t<br />
sacrifice taste or quality.<br />
“It also makes it far easier for the public to swap out<br />
meat, which there’s definitely a wider appetite to do.<br />
So by using Hooba in a 50/50 blend, you could create<br />
products – be it a mince or a burger – which can be<br />
lifted straight off the shelf.<br />
“That will definitely appeal to carnivores, while the<br />
economic and green advantages of a 50/50 model<br />
make it in many ways a no-brainer for food firms to<br />
embrace.”<br />
To showcase Hooba’s versatility, Myco has created a<br />
series of videos showing how well the oyster mushroombased<br />
protein performs in a 50/50 mix with meat.<br />
16 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
Research has shown that the public are not only eating<br />
less meat – but that they want to consume even less.<br />
A 2021 study revealed that meat consumption had<br />
fallen on average by 17 per cent in the past decade,<br />
while an Eating Better poll the following year found that<br />
61 per cent of people in the UK are willing to eat less.<br />
However, meat consumption – one of the biggest<br />
drivers of greenhouse gas emissions - isn’t falling fast<br />
enough, a fact that acted as the catalyst for Hooba’s<br />
creation.<br />
It is developed at a UK-first vertically farmed site,<br />
with every stage of development – from farming and<br />
development through to production – done under one<br />
roof.<br />
The carbon-friendly process has resulted in the Hooba<br />
quarter pounder being dubbed ‘Britain’s Greenest<br />
Burger’.<br />
Myco’s co-founder, John Shepherd, said the firm has<br />
always believed the way of solving the climate crisis is<br />
to work with the meat industry – not against it – and that<br />
Hooba’s unmatched ability to be mixed with animal<br />
protein is a shining example of this.<br />
“The way forward isn’t abstinence, it is about reduction,”<br />
he added.<br />
“We’ve always said we don’t want to turn the world<br />
vegan. Our goal with Hooba is to create a product that<br />
makes swapping out meat so easy you don’t even have<br />
to notice it, and that’s why this breakthrough could be<br />
a real gamechanger.”<br />
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EXBERRY ® by GNT to present colorful<br />
concepts at Gulfood Manufacturing<br />
<strong>2024</strong><br />
GNT will showcase its plant-based EXBERRY ®<br />
color rainbow with an array of eye-catching<br />
food and drink concepts at Gulfood<br />
Manufacturing <strong>2024</strong> (5-7 <strong>November</strong> <strong>2024</strong>, Dubai<br />
World Trade Centre).<br />
EXBERRY ® colors are made from non-GMO fruit,<br />
vegetables, and plants and can be used to achieve<br />
vibrant shades from across the whole spectrum.<br />
They are halal-certified and can provide an effective<br />
replacement for artificial colors and carmine in almost<br />
18 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
any application, including confectionery, baked goods,<br />
and dairy products.<br />
At Gulfood Manufacturing, GNT (hall 6, stand B6-<br />
48) will give visitors the chance to sample popcorn,<br />
potato chip, and beverage concepts featuring a range<br />
of EXBERRY ® colors.<br />
Santhosh Thankappan added: “We’re committed to<br />
helping food and beverage brands succeed by delivering<br />
the vibrant, high-performing, and cost-effective coloring<br />
solutions they need. We pride ourselves on delivering<br />
exceptional service every step of the way, from color<br />
matching and stability testing through to regulatory<br />
matters and quality documentation.”<br />
Santhosh Thankappan, Sales Director at GNT Middle<br />
East, said: “Our vibrant rainbow of EXBERRY ® coloring<br />
solutions can deliver spectacular results in food and<br />
drink while supporting natural ingredient lists. We’re<br />
excited to give Gulfood Manufacturing visitors the<br />
chance to experience the power of plant-based colors<br />
through our innovative concepts.”<br />
GNT offers full support to manufacturers when<br />
making the switch to EXBERRY ® to simplify the product<br />
development process. The company’s experts will<br />
be available throughout Gulfood Manufacturing to<br />
discuss technical issues and beyond for specific project<br />
requirements.<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 19
Finnish companies aim at hitting the ballpark<br />
with new plant protein processes<br />
VTT and Finnish food industry join forces for development of new plant protein value chains, boosted by machine<br />
learning and artificial intelligence. Cost-efficient and high-quality plant-based food ingredients generate income<br />
both for farmers and food manufacturers and enable production of plant-based foods that consumers are eager<br />
to buy and enjoy.<br />
For building a sustainable food system, changing<br />
from heavy consumption of meat and animalbased<br />
products into more plant-based diets is<br />
critical. Currently, only a few plant protein ingredients,<br />
mostly soy and wheat-based, and players dominate<br />
the market. Furthermore, the production processes<br />
of the existing plant protein ingredients are not<br />
optimal. The dry fractionation methods do not<br />
provide ingredients with ideal functionalities, and<br />
the wet separation process has lots of potential to<br />
be further improved to be less dependent on water,<br />
energy and chemical usage. Moreover, consumer<br />
preferences deserve more attention, especially<br />
the perceived sensory quality – taste and texture.<br />
To tackle these challenges, VTT Technical Research<br />
Centre of Finland coordinates the Finnish RETHINK<br />
consortium which has kicked of a series of projects that<br />
target to develop new ingredient technologies to boost<br />
the plant protein business in Finland, and globally.<br />
20 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
“Compared to our present highly centralized food<br />
supply chains the project aims for improved food<br />
security by new local value chains and resilient<br />
ecosystems that can also revitalize rural areas via<br />
local farmers and industry”, explains Emilia Nordlund,<br />
the responsible leader of the project from VTT.<br />
Key details<br />
• The project aims at creating globally competitive<br />
and healthy food solutions which are based on the<br />
new scalable plant protein ingredient processes that<br />
are optimized for maximal raw material use with<br />
minimized energy and other input usage.<br />
• The new technologies for dry fractionation and wet<br />
separation will allow the use of local plants such as<br />
oat, pea and faba bean as food ingredients which will<br />
also increase security of supply.<br />
• VTT’s approach combines machine learning with<br />
data on composition, functionality and flavour in a<br />
novel way to identify the most suitable raw materials<br />
and processes for different food applications.<br />
• The project is expected to strengthen and increase<br />
the export by Finnish food industry by at least 500 M€.<br />
The sense of taste enhanced with AI and machine<br />
learning<br />
RETHINK project will promote consumers’ health<br />
status by providing new ingredient solutions to<br />
appealing plant-based foods that contain, in addition<br />
to protein, dietary fibre, plant oil and bioactive<br />
compounds. It is also important to understand<br />
which elements affect the taste of the product.<br />
“Intensive flavour, such as bitterness, astringency, and<br />
beany or chemical-like flavour is still an issue limiting<br />
the consumption of foods manufactured with plant<br />
protein rich ingredients. We will explore processing<br />
strategies to mitigate the off-flavour issues, for example,<br />
optimizing the extraction process to limit the production<br />
of unfavourable compounds as well as purifying<br />
and modifying the protein ingredient to reduce the<br />
content of off-flavour compounds,” Nordlund says.<br />
One of the very interesting expected outcomes of<br />
the project is creation of novel predictive models<br />
to help both RDI and industry in the plant protein<br />
ingredient field. A methodological basis for the<br />
machine learning -based prediction of oat quality<br />
parameters was created in the previous project called<br />
OatHow, and feasibility of hyperspectral imaging in<br />
identification of suitable raw materials was proven.<br />
“Predictive models are further developed by combining<br />
predictions on quality parameters with flavour data<br />
that will provide a competitive tool for identification<br />
of suitable raw materials for various food processes.”<br />
To facilitate the business development and market<br />
uptake, Finnish industry will work in parallel with the<br />
research project. Five food industry companies will have<br />
their own RDI activities as part of the RETHINK project.<br />
“Pea is one of the largest plant-based protein sources<br />
and its consumption is constantly increasing. In<br />
Finland, however, many of the plant proteins, including<br />
pea protein, are purchased from abroad since no<br />
domestic options are available. We believe that<br />
Apetit’s deep experience in pea cultivation and VTT’s<br />
knowledge are key elements in our development work<br />
within the RETHINK project, as we aim by all means<br />
to make pea a more applicable and sustainable<br />
raw material for plant-based protein products”, says<br />
Hanna Pere, R&D and Portfolio Manager at Apetit.<br />
“This project gives Viking Malt valuable scientific<br />
support as well as a network that will help us<br />
fully understand and improve the value of our<br />
protein ingredients in various end applications”,<br />
says Annika Wilhelmson, VP Sustainability,<br />
Innovation & Marketing at Viking Malt Group.<br />
Strong growth in the global vegetarian food market<br />
The worth of the global plant-based food market<br />
is currently around 45–50 billion euros, and it is<br />
expected to grow to around 160 billion euros by 2030.<br />
”The very strong interest in plant-based products, both<br />
in Finland and around the world, led some companies<br />
to introduce products to the market in the initial stages,<br />
when their taste or texture did not necessarily match<br />
consumers’ preferences. That’s why it’s really great<br />
that such a large group of leading players in the food<br />
industry has now started to look systematically for new<br />
solutions to improve the texture, taste and attractiveness<br />
of plant-based products. We also need these new plantbased<br />
value-added products for export. There’s more<br />
and more variety in consumers’ habits, and new types<br />
of needs are emerging on the market. The new, more<br />
versatile solutions of plant-based products attend these<br />
new consumer needs perfectly,” says Esa Wrang, Head<br />
of Food from Finland Program at Business Finland.<br />
Project facts:<br />
• A public 3-year co-innovation project with 5 parallel<br />
projects by Finnish food industry<br />
• Duration: June 2023 - May 2026<br />
• Funding from Business Finland in total: 3M€<br />
• Research partner: VTT (Emilia Nordlund Responsible<br />
leader, Pia Silventoinen-Veijalainen Project manager)<br />
• Industry partners: Anora, Apetit, Fazer, Helsingin<br />
Mylly, Raisio, Valio, Viking Malt<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 21
Nutraland USA’s groundbreaking<br />
Somato Phytomelatonin achieves<br />
GRAS status, paving the way for natural<br />
melatonin revolution<br />
Nutraland USA is proud to announce that<br />
it’s game-changing plant-based melatonin<br />
ingredient, Somato, derived from tomatoes,<br />
has achieved self-affirmed Generally Recognized As<br />
Safe (GRAS) status. This significant milestone highlights<br />
Somato’s safety and paves the way for greater<br />
acceptance and utilization of this innovative ingredient<br />
in the U.S. market.<br />
22 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
Somato is the world’s first whole food-derived<br />
phytomelatonin from tomatoes, setting a new standard<br />
in natural sleep health solutions. Extracted using<br />
Nutraland’s proprietary, gentle extraction process,<br />
Somato offers a sustainable, plant-based source<br />
of melatonin without the use of synthetic solvents or<br />
conversion processes. This makes it a highly appealing<br />
option for consumers seeking natural sleep support.<br />
Somato has already gained traction in several<br />
international markets, particularly in regions where<br />
synthetic melatonin is regulated as a drug and only<br />
available by prescription. Nutraland is currently<br />
collaborating with multiple international partners to<br />
launch products containing Somato across Europe and<br />
Asia-Pacific.<br />
Achieving self-affirmed GRAS status is a critical step for<br />
Nutraland USA as it strengthens the market position of<br />
Somato in the U.S. The GRAS designation confirms that<br />
Somato is safe for use in food and dietary supplements,<br />
encouraging more brands to adopt this innovative<br />
ingredient in their product lines. With a growing<br />
number of consumers seeking natural alternatives,<br />
Somato provides an ideal solution for brands looking<br />
to differentiate themselves by offering a plant-based<br />
melatonin that is both effective and sustainable.<br />
“We are thrilled to achieve this milestone for Somato<br />
and see it as a major step forward in making natural<br />
sleep solutions accessible to a broader audience,”<br />
said Gene Bruno, Chief Science Officer of Nutraland<br />
USA. “This accomplishment validates our dedication<br />
to developing safe and effective ingredients that are<br />
derived from sustainable sources. With self-affirmed<br />
GRAS status, Somato is now positioned to lead the next<br />
wave of natural melatonin products, not only in the U.S.<br />
but globally.”<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 23
Ultimate indulgence with less fat<br />
New Lory® Crumb varieties deliver perfect crunch for breaded products without frying<br />
Food ingredients expert Loryma introduces an innovative solution for crispy coatings that meet growing<br />
demand for healthier, low-fat convenience products. The new wheat-based Lory® Crumb extrudates<br />
give breaded products a deliciously crunchy texture without the need for added fat or deep-frying.<br />
These reduced-fat products can be easily prepared in an oven or air fryer, delivering an appealing<br />
golden-brown finish. Be they sweet, salty or spicy, the new Lory® Crumb varieties allow for the creation<br />
of a wide range of on-trend snacks such as bitterballen, chicken nuggets, vegetable patties and plantbased<br />
meat replacers. The Lory® Crumb range is available in two granulations – medium and coarse<br />
– allowing the coating to be tailored to different substrates.<br />
High-quality, low-fat<br />
The innovative wheat-based crumbs by Loryma<br />
eliminate the frying step entirely, both for producers<br />
and consumers. This advanced solution ensures a<br />
satisfying crunch and strong coating adhesion, even<br />
during extended warming periods, making it ideal for<br />
foodservice environments. Furthermore, manufacturers<br />
benefit from a more resource-efficient, sustainable<br />
24 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
substrate without the need for heat. It forms a thin film<br />
that enhances the product’s crunchiness and, with an<br />
additional dusting, further boosts crispness.<br />
Rising demand for convenience foods<br />
A recent study by the German Frozen Food Institute [1] ,<br />
involving 1,006 participants, revealed that one-third<br />
of respondents consume ready-made products at least<br />
once a week, with men, younger people and frozen<br />
food fans more likely to do so. Convenience remains a<br />
key factor for those who appreciate the ability to prepare<br />
quick meals when lacking time or motivation, while<br />
taste remains the top priority for 81% of consumers<br />
when purchasing convenience foods. The future of<br />
snacks will increasingly focus on delivering enjoyment<br />
with added benefits, including products that are low<br />
in sugar and fat, natural and full of flavour. [2] With<br />
increasing demand for easy-to-prepare products that<br />
are lower in fat and calories, Non-Fry options from the<br />
Lory ® Crumb range enable manufacturers to effectively<br />
meet this challenge in breaded applications.<br />
and cost-effective production process, with reduced oil<br />
usage, energy savings and fewer cleaning requirements.<br />
Thus, they can streamline production while offering<br />
added value to consumers, allowing them to use just<br />
an oven or air fryer to enjoy crisp, golden-brown snacks<br />
with an improved Nutri-Score.<br />
To enhance performance of the non-fry crumbs, Lory ®<br />
Starch Opal is the perfect inclusion. This cold-swelling<br />
starch works as a wet batter, securing crumbs to the<br />
“The trend towards low-fat preparation of convenience<br />
foods using air fryers or ovens is on the rise, as<br />
highlighted by the latest trend report from the German<br />
Frozen Food Institute,” says Birgit Grünloh, Product<br />
Manager at Loryma. “We offer manufacturers a<br />
perfectly coordinated system solution to precisely meet<br />
specific customer demands. This expertise creates a<br />
win-win situation: consumers enjoy the highest quality<br />
and reducedfat indulgence, while manufacturers<br />
benefit from efficient and cost-saving production.”<br />
[1]<br />
Deutsches Tiefkühlinstitut: Studie TK Trendbarometer,<br />
Q2 <strong>2024</strong><br />
[2]<br />
Innova Market Insights: Consumer Food Trends:<br />
Global Snacking Attitudes<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 25
vEEF launches carbon-neutral plant-based range at<br />
Meat Price Parity<br />
vEEF, Australia’s first carbon-neutral plant-based brand, is set to revolutionise Aussie plates by<br />
launching four new chef-crafted plant-based meat products<br />
“Pioneering a new era in sustainable eating, vEEF –<br />
Australia’s first carbon-neutral plant-based brand<br />
from The Aussie <strong>Plant</strong> <strong>Based</strong> Co. – proudly unveils<br />
four ground-breaking plant-based meat products that<br />
achieve price parity with conventional meat - setting<br />
a new benchmark in eco-conscious, flavour-packed<br />
options,” says Alejandro Cancino, CEO and 3-Hatted<br />
Chef at The Aussie <strong>Plant</strong> <strong>Based</strong> Co.<br />
Meeting market demands<br />
There is a significant shift in Australian dietary habits:<br />
21% of Australians now identify as ‘meat reducers’,<br />
making it the most popular dietary choice in <strong>2024</strong>.<br />
79% go meat-free at least once weekly.<br />
<strong>Plant</strong>-based meat sales in Australia surged 47% (2020-<br />
2023).<br />
(Food Frontier, <strong>2024</strong>)<br />
26 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
“These trends indicate a<br />
growing appetite for plantbased<br />
alternatives,” says<br />
Melissa Swinscoe, Marketing<br />
Manager at The Aussie <strong>Plant</strong><br />
<strong>Based</strong> Co.<br />
Introducing the new vEEF<br />
range<br />
<strong>Plant</strong> <strong>Based</strong> Beef Mince:<br />
Perfect for nachos, Bolognese,<br />
tacos, and traditional mince<br />
dishes.<br />
<strong>Plant</strong> <strong>Based</strong> Classic Sausages:<br />
Ideal for BBQs or sliced in stirfries.<br />
<strong>Plant</strong> <strong>Based</strong> Smokey Sausages:<br />
Adds depth to soups and<br />
casseroles.<br />
<strong>Plant</strong> <strong>Based</strong> Chorizo Sausages:<br />
Spices up pizzas and breakfast<br />
scrambles.<br />
RANGE HIGHLIGHTS<br />
Nutrient-Rich: Good source of protein while also<br />
providing fibre, iron, and vitamin B12.<br />
Carbon Neutral and with 50% less plastic packaging<br />
than previous vEEF products.<br />
Locally Chef-Crafted: Expertly created on the Sunshine<br />
Coast by a talented culinary team.<br />
Affordable: Priced at $4.50 per 300g pack.<br />
Versatile: 1:1 substitution for conventional meat.<br />
Mariana Karam, NPD Manager at The Aussie <strong>Plant</strong><br />
<strong>Based</strong> Co., redefines plant-based excellence: “Our<br />
R&D breakthroughs have created products that<br />
transcend the ‘alternative’ label. These aren’t just meat<br />
substitutes—they’re superior choices designed to be<br />
the first pick on every Australian’s plate. We’re setting a<br />
new standard that’s better for health, the environment,<br />
and taste buds alike.”<br />
Price Parity achievement<br />
In a significant move for the plant-based market,<br />
vEEF’s strategic pricing matches or beats animal-based<br />
alternatives.<br />
Alejandro explains: “This price parity is a gamechanger,<br />
allowing consumers to choose a healthier,<br />
more sustainable option without paying a premium.<br />
It addresses the top<br />
motivations for reducing<br />
meat consumption: health<br />
benefits, environmental<br />
concerns, and budget<br />
constraints.”<br />
Alejandro adds, “By<br />
offering vEEF at a fair price,<br />
we’re empowering more<br />
people to make choices<br />
that align with their values<br />
and dietary preferences. It’s<br />
about making plant-based<br />
eating an accessible option<br />
for everyone, not just a<br />
select few.”<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 27
Future of Nutrition Summit reveals<br />
stellar speaker line-up and<br />
forward-looking focus<br />
The <strong>2024</strong> Future of Nutrition Summit is gearing up<br />
to host high-level discussions on the challenges,<br />
trends and technologies shaping the future of the<br />
food & beverage industry. Esteemed experts will tackle<br />
topical and gnarly subjects such as the application of AI<br />
in innovation, food as medicine, and the development<br />
of resilient and sustainable food systems. The Summit<br />
takes place on 18 <strong>November</strong>, the day before Fi Europe<br />
<strong>2024</strong>, at the Mövenpick Hotel, Frankfurt, and is a paidfor,<br />
in-person only event.<br />
28 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
The Summit offers food industry stakeholders a day of<br />
inspiration and collaboration through a combination<br />
of cutting-edge content and peer-to-peer networking.<br />
Those hoping for a packed agenda will not be<br />
disappointed by the carefully curated programme<br />
delivered by a speaker line-up that includes highprofile<br />
personalities from PepsiCo, Unilever, Amazon<br />
and more.<br />
Food futurist Tony Hunter opens the stage at 10am,<br />
sharing his thoughts on how the global food system<br />
might be reimagined to meet the challenge of feeding<br />
a growing global population. Next up will be Marianne<br />
O’Shea, VP, Global Life Sciences, at PepsiCo, with<br />
exclusive insights into how one of the world’s leading<br />
food & beverage companies is integrating nutritional<br />
science into product development to enhance global<br />
health outcomes.<br />
At 11am, the narrative will shift to ‘food as medicine’<br />
when Susan Kleiner of High Performance Nutrition<br />
takes to the stage. Nard Clabbers of NCNC Nutrition<br />
Consultancy, Dr Alex Hein of Bright Green Partners<br />
and Gil Horsky of FLORA Ventures will then expand<br />
this theme in a panel discussion around how the food<br />
industry can innovate for health, sustainability and<br />
growth. Nuritas CEO Nora Khaldi will round off the<br />
morning sessions by delving into how AI can empower<br />
food businesses to innovate faster and meet modern<br />
consumer demands.<br />
The tech focus will continue after lunch, with Qina<br />
founder Mariette Abrahams discussing how data can<br />
be mined to unlock new product development and<br />
business opportunities. This will be followed by a panel<br />
discussion during which Justin Honaman from Amazon<br />
Web Services, Marcelo Olivera from Unilever, Matias<br />
Muchnick from NotCO and Francis Taloen from Küne<br />
& Company will exchange views on the AI and techdriven<br />
innovations shaping the future of food.<br />
There will be another change of tone mid-afternoon when<br />
Samantha Garwin of GreenWave shares actionable<br />
steps food businesses can take to decarbonise supply<br />
chains by pioneering the use of seaweed. The closing<br />
address on ‘futureproofing food and health’ will be<br />
delivered by Nicolas Bordenave, Research Director with<br />
the French National Research Institute for Agriculture,<br />
Food and the Environment (INRAE).<br />
Yannick Verry, Brand Director, Food ingredients Europe<br />
& Americas comments: “The Future of Nutrition Summit<br />
is more than a conference. It is a forum for thought<br />
leaders to discuss critical challenges, for those working<br />
in the industry to benefit from insights from the most<br />
brilliant minds in the business, and for change makers<br />
and innovators to connect and craft tangible solutions.<br />
We urge visitors to maximise the value they derive<br />
from Fi Europe by taking advantage of this unmissable<br />
opportunity.”<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 29
Kate Farms announces<br />
launch of first-ever whole<br />
food blended meals in<br />
resealable pouches that<br />
connect to common tube<br />
feeding devices<br />
support healthy growth and development for kids ages<br />
one to 13. Each serving is USDA organic, non-GMO<br />
project verified, rich in vitamin D and a good source of<br />
fiber, with no added sugar or artificial or non-nutritive<br />
sweeteners.<br />
Kate Farms ® the market leader bringing plant-based<br />
nutrition into healthcare, announced the launch<br />
of its first whole food blended meals, coming to<br />
market in early <strong>2024</strong>. Kate Farms Pediatric Blended<br />
Meals will introduce the first whole food formulas<br />
inspired by meals at home with resealable packaging<br />
that directly connects to common tube feeding devices,<br />
providing a convenient way to nourish people using<br />
feeding tubes.<br />
“Kate Farms listens,” said Dr. Debora Duro, Program<br />
Director of Pediatric Gastroenterology, Hepatology and<br />
Nutrition at Broward Health. “We--clinicians, parents<br />
and caregivers—have been asking for whole food<br />
variety, convenience and smart packaging, and Kate<br />
Farms delivered. A new package that easily connects to<br />
common tube feeding devices is truly innovative, and<br />
the kid-friendly design will make the little ones smile<br />
too.”<br />
Pediatric Blended Meals contain a proprietary blend<br />
of organic whole foods, 9 grams of easily digested<br />
pea protein and 27 vitamins and minerals, delivering<br />
a minimum of 1/3 cups of fruit and vegetables per<br />
pouch. Used for tube feeding, as sole source nutrition<br />
and oral supplementation, Pediatric Blended Meals<br />
come in three flavors and provide complete nutrition to<br />
“Today marks a significant milestone for Kate Farms<br />
as we unveil our latest innovation--Pediatric Blended<br />
Meals,” said Chief Commercial Officer Catherine<br />
Hayden. “This product combines innovative<br />
advancements in product design, packaging, and<br />
delivery with our unwavering commitment to quality,<br />
plant-based ingredients, a value we’ve upheld since<br />
day one.”Bottom of Form<br />
Kate Farms Pediatric Blended Meals are compatible with<br />
common ENFit tube feeding devices and flow easily<br />
through feeding tubes with minimal manipulation like<br />
thinning or dilution and are versatile for tube feeding<br />
and drinking. The three different flavors offer variety,<br />
and the single-serve pouches can easily be used while<br />
on-the-go, at school, or with friends.<br />
“Our new Pediatric Blended Meals are an ideal<br />
addition to our product portfolio,” said Vice President<br />
of Clinical Nutrition Vanessa Millovich. “Clinicians<br />
prescribing Kate Farms’ peptides or standard formulas<br />
may find our blended offerings an effective addition to<br />
address the nutritional needs of their complex patients.<br />
Parents and caregivers will appreciate the resealable<br />
pouch that connects to common tube feeding devices,<br />
and the flavor choices may help with sensory or<br />
transition challenges.” After two years in development,<br />
the product has recently posted on the Centers for<br />
Medicare and Medicaid Services (CMS) website with<br />
the HCPCS code of B4149.<br />
30 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
Oatly continues expansion into<br />
food-service<br />
Oatly Group AB (Nasdaq: OTLY)(“Oatly” or the<br />
“Company”), the world’s original and largest<br />
oat drink company, announced that one of<br />
Germany’s largest coffee chains, Coffee Fellows, will<br />
make Oatly Barista available in 275 of its locations<br />
across Germany, Austria, Belgium, Luxembourg and<br />
the Netherlands. Coffee Fellows’ customers can now<br />
enjoy all its coffee specialties dairy-free at no extra<br />
charge.<br />
“Our guests can help make a meaningful contribution<br />
to reducing their impact on the climate by choosing oat<br />
drink over cow’s milk. We process around 1.3 million<br />
liters of cow’s milk into coffee specialties every year.<br />
Through our cooperation with Oatly, we would like to<br />
change that and are aiming to double our sales of oat<br />
drink by the end of <strong>2024</strong>,” says Sybille Stauch, Director<br />
of Marketing & Sustainability at Coffee Fellows.<br />
Oatly Barista Edition is the most popular plant-based<br />
milk alternative in Germany 1 . It delivers a delicious,<br />
allergen-friendly milk alternative that has the same<br />
creamy taste, frothy feel, and functionality as traditional<br />
dairy, and in general, is better for the climate compared<br />
to cow’s milk 2 .<br />
“We’re excited to be working with one of Germany’s<br />
largest coffee shop chains to offer Oatly Barista to their<br />
customers across Europe,” says Isabel Groß, Oatly’s<br />
Head of Out of Home & New Business for DACH &<br />
Poland. “Coffee Fellows shares our love for coffee<br />
culture and our commitment to sustainability and will<br />
help support our efforts to make consumers’ switch<br />
to a more sustainable, plant-focused diet as easy as<br />
possible by offering it at no extra charge.”<br />
1<br />
Source: NielsenIQ; Avg. Selling Stores, Num. ROS; MAT & L12 &<br />
last months; w/e 35 2023 DE<br />
2<br />
Poore, J., & Nemecek, T. (2018). Reducing food’s environmental<br />
impacts through producers and consumers. Science, 360(6392),<br />
987-992.<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 31
Natural plant power for ultimate<br />
functionality<br />
At FiE, GoodMills Innovation will present a range of innovative solutions created from refined and<br />
highly functional cereals and pulses.<br />
From bakery products, meat and fish substitutes, to protein and fibre enrichment, and processing<br />
benefits, GoodMills Innovation will be showcasing an array of exciting, plant-based solutions at FiE.<br />
They are all based on the Hamburg-based company’s extensive raw material and process expertise,<br />
with components of cereals and pulses refined to offer impressive new functionalities.<br />
GoodMills Innovation recently received funding<br />
from the German Federal Ministry of Education<br />
and Research (BMBF) for its extrusion work,<br />
which played a key role in the development of the<br />
VITATEX ® range of texturants. As part of FiE, visitors<br />
will be able to explore innovative wheat, soya and<br />
pea-based texturants, and taste various meat and fish<br />
substitutes.<br />
32 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
Texture optimisation featuring peas, fava<br />
beans and wheat<br />
The focus will be on two newly introduced pea<br />
texturants, VITATEX ® Pea Flakes M SVP and VITATEX ®<br />
Pea Flakes M SVP Pro, as well as a texturant made from<br />
two protein sources, fava bean and wheat. Among the<br />
pea texturants, the Pro variant in particular has a unique<br />
fibrous structure that has not previously been achieved<br />
in a pea-based product on the market. It is ideal for<br />
vegetable nuggets, chunks or tuna alternatives, as it<br />
creates a long fibre structure with anticipated bite and<br />
mouthfeel. The texture easily absorbs and releases<br />
water, giving end products a particularly succulent bite.<br />
The new texturates are also highly resistant to shear<br />
forces, especially during the cutting process. Compared<br />
to conventional wheat texturates, they can be cut<br />
flexibly and adapted to the desired texture of the end<br />
product. This flexibility makes VITATEX ® Pea Flakes M<br />
SVP Pro an all-rounder that can be used on its own or<br />
in combination with other texturants to create specific<br />
textures.<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 33
VITATEX ® Wheat Fava Flakes SVP Pro, meanwhile, is in<br />
the final stage of development and has a highly fibrous<br />
structure, meaty, firm bite and bright appearance.<br />
Thanks to its excellent water absorption capacity, it forms<br />
a good structure with ideal porosity and is suitable for<br />
applications such as nuggets and schnitzels, but also<br />
plant-based tuna.<br />
Protein-rich pulses for a nutritional boost<br />
GoodMills Innovation will also be demonstrating<br />
applications for various protein-rich pulse flours at FiE.<br />
Extracted from fava beans, peas, red and yellow lentils<br />
using an air separation process, the flours are perfect<br />
for use in pulse pasta, among other products.<br />
The company will be showcasing a new protein<br />
fortification product, too. Called GoWell Tasty, it is a<br />
flavourless, high-quality, vegan, clean-label protein<br />
blend for baked goods such as bread, cakes, bars or<br />
cookies. This versatile product can be easily integrated<br />
into existing recipes, enabling bakeries and the bakery<br />
industry to meet growing demand for protein-rich<br />
foods. GoWell Tasty contains proteins from field beans<br />
and peas, sunflower protein and wheat protein.<br />
Multi-fibre complex for fibre enrichment<br />
With Snow ® Prebiotic Fibres, GoodMills Innovation is<br />
highlighting a recently launched product – a multifibre<br />
complex that delivers outstanding results for<br />
baked goods in terms of baking technology, sensory<br />
properties and nutritional physiology. It enables bread,<br />
rolls, biscuits, waffles, pancakes and bars to be made<br />
with an impressive and effective fibre content without<br />
compromising on taste or mouthfeel. Snow ® Prebiotic<br />
Fibres offer clear advantages in terms of freshness and<br />
bite, too. In addition, the fibre blend is easy to handle<br />
and can be incorporated into a wide range of recipes.<br />
34 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
All G <strong>Foods</strong> and Fenn <strong>Foods</strong> join forces to<br />
produce ‘The Aussie <strong>Plant</strong> <strong>Based</strong> Co<br />
In a strategic move set to redefine the landscape of<br />
plant-based meat products in Australia, All G <strong>Foods</strong><br />
and Fenn <strong>Foods</strong> have merged their assets to create a<br />
new entity known as ‘The Aussie <strong>Plant</strong> <strong>Based</strong> Co.’ This<br />
groundbreaking collaboration involves transferring All<br />
G <strong>Foods</strong>’ esteemed Love Buds brand and Fenn <strong>Foods</strong>’<br />
popular Veef brand into the newly formed venture.<br />
Following the deal, All G <strong>Foods</strong> will retain a 49%<br />
ownership stake in The Aussie <strong>Plant</strong> <strong>Based</strong> Co.,<br />
continuing its focus on the development of cutting-edge<br />
dairy-alternative products through its bio-technology<br />
division.<br />
industry in Australia but also position The Aussie <strong>Plant</strong><br />
<strong>Based</strong> Co. as a key player with ambitions to cater to a<br />
diverse range of consumer needs. Moreover, they plan<br />
to expand their footprint into the Asian and Middle<br />
Eastern markets, aiming to offer their innovative plantbased<br />
products to a wider international audience.<br />
This exciting development underscores the growing<br />
trend and demand for plant-based alternatives<br />
in the food industry, signaling a promising<br />
future for the evolution of sustainable, crueltyfree<br />
food choices in Australia and beyond.<br />
This amalgamation is anticipated to forge a robust and<br />
expansive network, boasting 6,000 distribution points<br />
across the country. The companies envision that this<br />
partnership will not only reshape the plant-based meat<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 35
ProSweets Cologne 2025: New hall concept<br />
raises the trade fair experience to a new level<br />
with innovative theme worlds<br />
Optimised segmentation for better overview +++ Presentation of the latest trends and solutions in four<br />
theme worlds +++ Greater synergies with ISM in the scope of the Sweet Week<br />
ProSweets Cologne is presenting a new hall concept<br />
in 2025, which provides a visible segmentation,<br />
better orientation and emotionalisation of the<br />
individual themes. The previous segments are being<br />
transformed into worlds that focus on the current trends<br />
and innovative solutions in the sections production,<br />
materials and ingredients. By introducing the theme<br />
worlds, ProSweets Cologne is expanding the depiction<br />
of the entire value chain. In the scope of the Sweet<br />
Week, ProSweets Cologne and ISM are moving even<br />
closer together in 2025.<br />
36 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
ProSweets Cologne is being co-located with ISM from<br />
02.-05.02.2025 in the scope of the Sweet Week. The<br />
relocation of the Lab5 by ISM to Hall 10.1 leads to<br />
a closer interlinking of the two trade fairs. The Lab5<br />
by ISM, which focuses on new products, trend snacks,<br />
start-ups, scale-ups and small businesses is located<br />
in a separate area, right next to the Entrance East.<br />
The relocation offers even greater synergy effects and<br />
business opportunities between ProSweets Cologne<br />
and ISM, because the entire value chain for sweets and<br />
snacks is represented. As such, the Sweet Week 2025<br />
provides optimal conditions for intense networking and<br />
business opportunities between the manufacturers of<br />
sweets and snacks and the suppliers of raw materials,<br />
packaging and machines.<br />
“As the only supplier trade fair that specialises on<br />
the sweets and snacks industry, the continual further<br />
development of the trade fair and taking the needs<br />
of our exhibitors and visitors into account is of great<br />
importance to us,” emphasised Guido Hentschke,<br />
Director of ProSweets Cologne. “After the successful<br />
relocation of the Lab5 by ISM, we are going a step<br />
further in 2025 by offering a new conceptual and<br />
strategic feature in the form of the theme worlds,<br />
which will provide a better overview, orientation and<br />
emotionalisation. Last, but not least this will lead to an<br />
optimised trade fair experience and create even better<br />
business opportunities.”<br />
An overview of the theme worlds<br />
In the scope of the new hall concept, the former<br />
individual segments are being transformed into four<br />
specific theme worlds, which depict the latest product<br />
solutions and trends, which will help the visitors find<br />
their themes in a targeted manner. ProSweets Cologne<br />
thus offers the exhibitors a unique platform for a<br />
business exchange that covers the entire spectrum of<br />
the industry.<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 37
World of Packaging Materials<br />
In addition to classic materials like paper, metal, plastic<br />
and glass, innovative and sustainable solutions are in<br />
demand more and more. This theme world covers the<br />
entire packaging process, from the design and choice<br />
of material through to the finished packaging.<br />
World of Packaging Technology<br />
In the World of Packaging Technology it will be<br />
demonstrated on-site how flexible machines and fullyautomated<br />
systems make the production future-proof.<br />
Production and packaging machines form the perfect<br />
cooperation here.<br />
World of Sweet & Snackable Ingredients<br />
There is growing demand for innovative, favourablypriced<br />
and sustainably produced snacks and sweets.<br />
This theme world encompasses the complete spectrum<br />
of semi-finished products, raw materials and ingredients<br />
for the production of sweets and snacks.<br />
World of Production Technology<br />
Production technologies that sustainably optimise the<br />
production of sweets and snacks are presented in this<br />
theme world.<br />
Diversified event programme and targeted<br />
matchmaking at ProSweets Cologne<br />
Once again in 2025, ProSweets Cologne is presenting<br />
itself as the leading business platform for the global<br />
industry of sweets and snacks suppliers. A practiceoriented<br />
and innovative programme awaits the<br />
participants on the Expert Stage and on the new Sweet<br />
Week – Talks & Tastings Stage, which will be enhanced<br />
by interactive event formats, attractive event areas in<br />
Hall 10.1 as well as exciting talks and tastings. A special<br />
focus lies on an organised matchmaking between<br />
production directors and the suppliers of machines and<br />
plants to promote targeted business relations.<br />
“ProSweets Cologne is setting new benchmarks next year<br />
with a precisely aligned and future-oriented event and<br />
stage programme. Our aim is to become the leading<br />
content platform for the suppliers and manufacturers of<br />
the sweets and snacks industry,” explained Hentschke.<br />
“To achieve this goal we are offering a practice-oriented<br />
theme block on digitalisation that boasts a broad scope<br />
of content and involves the implementation of AI tools,<br />
which will be underlined by application-oriented best<br />
practice examples of the exhibitors. The cooperation<br />
with renowned partners like the DLG and the input<br />
of exhibiting companies with concrete solutions for<br />
increasing the efficiency of the production are a decisive<br />
key to success here.”<br />
38 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
Mars announces $237 Million<br />
Nature’s Bakery Facility in Salt Lake City<br />
Mars has announced the establishment of a<br />
339,000 sq. ft. baking facility by Nature’s<br />
Bakery in Salt Lake City. Nature’s Bakery<br />
projects to add over 190 jobs to its Utah location and<br />
invest $237 million in its Utah facility.<br />
Founded in 2011 and headquartered in Reno, Nevada,<br />
Nature’s Bakery, part of Mars, Incorporated family of<br />
brands, has become the eighth best-selling and fastestgrowing<br />
granola and snack bar brand in a +$4B<br />
category. Nature’s Bakery bakes the goodness of real<br />
ingredients into convenient, on-the-go snacks that<br />
are plant-based, dairy-free, nut-free, and Non-GMO<br />
Project Verified. Their products are sold nationally at<br />
Target, Walmart, Costco, and more, across 100,000<br />
stores and counting.<br />
environment of Utah. We look forward to contributing to<br />
the local economy, cultivating community, and creating<br />
job opportunities as we further our brand purpose of<br />
nourishing families and enabling them to thrive.”<br />
To accelerate the growth of its better-for-you snacking<br />
platform, Nature’s Bakery has been part of the Mars<br />
family of companies since 2020. “This investment<br />
symbolizes our dedication to scaling our brands<br />
responsibly, upholding Mars’ pledge to be America’s<br />
prime destination for insurgent brands,” shared<br />
Juan Martin, Health & Wellness president at Mars,<br />
Incorporated.<br />
Nature’s Bakery’s new facility is scheduled to initiate<br />
operations in July 2025.<br />
“I am thrilled for our strategic expansion with the<br />
establishment of a cutting-edge baking facility in Salt<br />
Lake City,” shared Steve Gardiner, CEO of Nature’s<br />
Bakery. “This investment marks a significant milestone<br />
in our brand’s ability to drive greater capacity to meet<br />
growing consumer and retailer demand. As a selfmanufacturer,<br />
this facility joins our existing bakeries to<br />
reflect our commitment to innovation and quality, and<br />
underscores our confidence in the thriving business<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 39
The new functional Fazer Aito oat<br />
drinks contain nutrients and protein<br />
that support well-being<br />
The Fazer Aito product family is expanding again, now with new kinds of functional oat drinks.<br />
Available in cocoa, raspberry and mango flavours, the drinks have been supplemented with nutrients<br />
and protein that support well-being. In addition, in response to consumers’ wishes, Fazer Aito Oat<br />
Snack Citrus will make a comeback. All the novelties are made from Finnish oats in Fazer’s factory in<br />
Koria.<br />
The demand for plant-based foods is strong,<br />
and in addition to taste and texture, nutritional<br />
content and sustainability are important criteria<br />
for consumers when making food-related choices 1 ).<br />
Fazer Aito is a plant-based brand that aims to introduce<br />
completely new types of products that are suitable for a<br />
variety of different purposes.<br />
Oat-based drink innovations for new uses<br />
“We are now launching a whole new range of functional<br />
oat drinks. These contain added vitamins and minerals<br />
that are important for our daily well-being. In addition,<br />
the cocoa-flavoured drink has added plant protein:<br />
one carton provides as much as 20 g of protein – this is<br />
40 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
a really nice amount even for active exercisers. And like<br />
all our products, the most important thing in the new<br />
beverages is that they taste good,” says Maija Hellman,<br />
Marketing Director at Fazer Lifestyle <strong>Foods</strong> <strong>Plant</strong>-<strong>Based</strong><br />
Drinks.<br />
Finns’ favourite flavours have been selected for the<br />
new drinks: Protein tastes of delicious cocoa, Boost of<br />
sweet raspberry and Performance of fresh mango. The<br />
drinks are packaged in recyclable 2.5-decilitre (250<br />
ml) cartons with a cap, and they can be kept unopened<br />
at room temperature, so they are convenient snacks to<br />
take with you.<br />
“We are really excited about the new drinks: they<br />
represent something completely new in the Fazer Aito<br />
product family and are suitable for various purposes.<br />
We want to encourage Finns to use plant-based<br />
products, and the new functional oat drinks are a great<br />
step towards a more plant-based lifestyle,” Hellman<br />
continues.<br />
Fazer Aito Protein Oat Drink Choco 2.5 dl<br />
The cocoa-flavoured, protein-rich Fazer Aito Protein<br />
Oat Drink is an easy snack to have at home and take<br />
with you. The package contains as much as 20 g of<br />
plant protein. This is a good drink to have after a<br />
workout. The product is vegan, dairy-free and soy-free.<br />
The product is made in Koria from Finnish oats.<br />
Fazer Aito Boost Oat Drink Raspberry 2.5 dl<br />
The refreshing raspberry-flavoured Fazer Aito Boost Oat<br />
Drink contains added zinc and vitamin C, which helps<br />
reduce fatigue and exhaustion, as well as magnesium,<br />
which supports normal energy metabolism2). The<br />
product is vegan, dairy-free and soy-free, and it is<br />
available from late August to brighten the autumn<br />
darkness. The product is made in Koria from Finnish<br />
oats.<br />
Fazer Aito Performance Oat Drink Mango 2.5<br />
dl<br />
Fresh mango flavoured Fazer Aito Performance Oat<br />
Drink contains added calcium and magnesium, which<br />
provenly enhances electrolyte balance and normal<br />
muscle function 2 ). The beverage is vegan, dairy-free<br />
and soy-free. The product is made in Koria from Finnish<br />
oats.<br />
A desired product returns to the Oat Gurt<br />
family<br />
The wishes of oat gurt lovers have been heard, and<br />
now the highly requested citrus-flavoured oat gurt is<br />
returning to the shops. Fazer Aito Oat Gurt Citrus<br />
complements the range of classic Fazer Aito gurts in<br />
400 gram jars. The other flavours of the classic range<br />
are Forest Berries, Mango and Vanilla.<br />
Fazer Aito Oat Gurt Citrus 400 g<br />
Fazer Aito Oat Gurt Citrus features a unique<br />
combination of fresh lemon and juicy orange. Oat<br />
gurt can be used either on its own or, for example, as<br />
part of a dessert. The product is vegan and dairy-free<br />
and labelled with the Finnish Heart Association’s Heart<br />
Symbol and the Finnish Key Flag symbol indicating<br />
manufacture in Finland. The product is made in Koria<br />
from Finnish oats.<br />
1)<br />
Innova Market Insight – Top Trends 2022<br />
2<br />
As part of a balanced and varied diet and healthy<br />
lifestyle.<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 41
Flavor and sustainability of plant-based food enhanced<br />
as Nicoya AB (publ) investment Foodiq OY takes global to<br />
local through its production line innovation<br />
Foodiq, the Nordic co-manufacturer dedicated to transforming the food industry, proudly presents its<br />
revolutionary non-dairy Multi-Layer Cooking (MLC) technology, paving the way for <strong>Plant</strong>-<strong>Based</strong> Food<br />
2.0. With a focus on consumer well-being, innovation and sustainability, Foodiq’s plant-based dairy<br />
process promises a brighter and greener future for the global food landscape.<br />
One tank - All-in-one processing<br />
Foodiq’s MLC technology offers a unique ability to<br />
perform multiple functions simultaneously within a<br />
single tank. Mixing, homogenizing and pasteurizing<br />
all take place in one stage, eliminating the need for<br />
separate equipment. Delivering next level products as<br />
the MLC efficiently transfer ingredients to nutritional<br />
value and taste. This innovative technology is perfectly<br />
suited for both high-volume productions and quick<br />
testing of specialty products. Technology enables<br />
handling of small production batches, ensuring swift<br />
42 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
adaptation to market demands. Furthermore, the<br />
technology’s versatility allows for easy upscaling when<br />
business or volume needs expand, providing an easy<br />
transition to meet growing demands.<br />
The key points of Foodiq’s <strong>Plant</strong>-<strong>Based</strong> Food<br />
2.0 approach are:<br />
• Sustainability at the Core: Embracing a greener<br />
future, the food industry is shifting towards localized<br />
production models that substantially reduce distribution<br />
costs and CO2 emissions. By minimizing reliance on<br />
the global raw material supply chain, this approach<br />
aims to create a more sustainable and resilient food<br />
industry.<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 43
Foodiq MLC production capabilites<br />
#1<br />
Variety of base<br />
raw materials<br />
Oat<br />
Hemp<br />
Buckwheat<br />
Rice<br />
Rye<br />
Soy*<br />
Almond*<br />
Seeds (sunflower, chia..)<br />
Beans and peas<br />
Coconut<br />
Fruits, dates and berries<br />
#2<br />
Versatile products<br />
and applications<br />
Milk / drink<br />
Cream / whipped cream<br />
Cream cheese/spreads<br />
Yogurts<br />
Puddings<br />
Creme fraiche<br />
Dips<br />
Ice cream<br />
Mayonnaise<br />
Ready soups and sauces<br />
#3<br />
Modern product features<br />
and benefits<br />
Fresh/Chilled<br />
Clean label (no e-codes)<br />
Fully fermented<br />
Flavored / Unflavored<br />
Sweet / Savory flavours<br />
Smooth / coarse textures<br />
High in protein and/or fiber products<br />
No added sugar / low sugar products<br />
Functional add-ons (vitamins, etc)<br />
#8<br />
• Clean-Label Delights: As artificial flavorings and<br />
sweeteners become passé, the industry is embracing<br />
the use of natural flavorings, berries and fruits. This shift<br />
ensures that clean-label products with superior taste<br />
profiles are the new norm, promoting health-conscious<br />
choices for consumers.<br />
• Versatile Innovation: Foodiq’s innovative<br />
technology enable the production of an array of<br />
products, ranging from fermented yogurts to spreadable<br />
cheeses and drinkable products. The versatility of these<br />
processes empowers food industry brands to cater to a<br />
broad spectrum of consumer preferences.<br />
• A Capital-Light Scaling Model: Recognizing<br />
the need for agility, Foodiq’s MLC process presents a<br />
capital-light scaling model with 70% lower capex than<br />
traditional processing lines. In just eight months, your<br />
MLC setup will be ready to revolutionize your plantbased<br />
food production, making swift adaptation to<br />
market demands a reality.<br />
“We are excited to lead the <strong>Plant</strong>-<strong>Based</strong> Food 2.0<br />
movement with our innovative Multi-Layer Cooking<br />
(MLC) technology,” said Robert Savikko, CEO of<br />
Foodiq. “By combining sustainability, consumer<br />
satisfaction, and versatility, we aim to redefine the food<br />
industry, one plant-based product at a time.”<br />
Foodiq’s MLC technology sets the stage for a<br />
transformative shift towards a more sustainable and<br />
flavor-rich food future. Together with partners and<br />
industry pioneers, Foodiq and Nicoya invite the world<br />
to embark on this exciting journey towards a better and<br />
more fulfilling culinary experience.<br />
44 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
Stramsen Biotech, valued at $807 million, aims to<br />
make a mark in the $1.7 trillion plant-based herbal<br />
medicine and therapeutics market<br />
switching to cosmetics and<br />
personal care products with<br />
natural ingredients. These<br />
factors are responsible for the<br />
rise of the herbal medicines<br />
market worldwide. Fortune<br />
Business Insights presents this<br />
information in its report titled<br />
“Herbal Medicine Market,<br />
2021-2028”.<br />
Stramsen’s drug candidates<br />
are plant-based medicines,<br />
and they are also classified<br />
as both herbal medicines and<br />
therapeutics. Therapeutics or<br />
pharmaceutical industry has<br />
about $1.5 trillion market size.<br />
The combined herbal medicine<br />
and general therapeutics<br />
market size for all products is<br />
$1.7 trillion.<br />
Three years from establishment Stramsen Biotech,<br />
Inc, one of the leading plant-based biotech<br />
start-up companies, is raising $10 million at<br />
a $807 million valuation according to a third-party<br />
valuation company based in Los Angeles, California –<br />
Stonebridge Advisory. Stramsen Biotech team believes<br />
that other valuation methods or models may show<br />
the company’s value at around $5 billion. Currently<br />
officially valued at $807 million, Stramsen Biotech is<br />
now one of the world’s largest Biotech Start-ups based<br />
on the company’s pipeline.<br />
The Global Herbal Medicine Market size reached<br />
USD 185.86 billion in 2020. The market valuation<br />
is set to rise from USD 203.03 billion in 2021 to<br />
USD 430.05 billion in 2028 at a CAGR of 11.32%<br />
during the projected period. The market growth and<br />
rising product demand are attributable to increasing<br />
health consciousness among consumers. Individuals<br />
are not only consuming healthier foods but also<br />
Stramsen Biotech’s goal is to<br />
capture between 1% and 5%<br />
of the $1.7 trillion market size<br />
within the next five to ten years.<br />
The company’s annual gross revenue is expected to be<br />
between $17 billion and $85 billion in the next 5 to<br />
ten years.<br />
Stramsen’s Ph.D. level scientists have combined<br />
medicine research experience of more than 80 years.<br />
They have access to over 8,000 databases of medicinal<br />
plants. Due to rising resistance and safety concerns to<br />
some synthetic drugs, people around the world are<br />
increasingly turning to natural plant-based drugs /<br />
medicines for their healthcare needs. Currently about<br />
40% of all medicines that are prescribed to all patients<br />
in the world are derived from medicinal plants.<br />
Stramsen Biotech, Inc will donate a total of 100,000<br />
shares of company’s common stocks to any eligible<br />
non-profit organizations that work with disabled<br />
military veterans in the US, children who live in poverty<br />
in developing countries or to refugee camps overseas<br />
and select individual veterans.<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 45
a plate with pasta and meatballs as well as pasta and tomato sauce<br />
Swedish Innovation solves mineral<br />
challenge in plant-based diets<br />
A Swedish innovation project involving Axfoundation, MatLust Development Node / Södertälje<br />
Municipality, Hidden in Grains and Warbo kvarn has achieved a breakthrough that could revolutionize<br />
plant-based diets. By optimizing hydrothermal treatment technology, minerals such as iron and zinc in<br />
grains have become almost as available as those in meat. This technology is currently being tested on a<br />
large scale in products like Råggyberry and Swedish bulgur made from barley.<br />
“Almost everyone would benefit from eating<br />
more whole grains. That’s why the market needs<br />
readily available products that are both tasty and<br />
sustainable, allowing us to more fully absorb all the<br />
nutrients from whole grains,” says Veronica Öhrvik,<br />
Nutrition expert and Project leader at Axfoundation.<br />
Hydrothermal treatment – A new-old<br />
technique solving a global problem<br />
The Swedish Food Agency recently proposed updated<br />
guidelines encouraging increased consumption<br />
of whole grains and limiting red meat intake to a<br />
maximum of 350 grams per week. One barrier to this<br />
46 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
hydrothermal treatment at Torsåker farm’s<br />
transition is that minerals in meat are easier for the body<br />
to absorb than minerals, like iron and zink, in grains.<br />
This has been a significant challenge for researchers,<br />
as 25-30% of girls and young women are at risk of iron<br />
deficiency, and people who avoid meat generally have<br />
lower iron levels.<br />
The Mineral Shift project has now demonstrated that<br />
hydrothermal treatment can break down up to 99%<br />
of phytic acid, an antinutrient that binds minerals in<br />
grains. This process makes up to almost four times<br />
more iron and zinc available for absorption by the<br />
body, according to the report “Next Generation Whole<br />
Grain Products – A Mineral Shift for Health and the<br />
Planet.”<br />
“In practice, this means there’s more iron available<br />
from a portion of whole grain pasta with tomato sauce<br />
than from a standard portion of pasta and meatballs,”<br />
explains Veronica Öhrvik from Axfoundation.<br />
Hydrothermal treatment is an ancient method,<br />
optimized by the researchers behind Hidden in Grains,<br />
to release minerals in grains like wheat, barley, and rye.<br />
“The results show that not only are the grain products<br />
flavorful and easy to use, but we can also enhance the<br />
nutritional value of grains with minimal climate and<br />
energy costs,” says David Fredlund, CEO of Hidden in<br />
Grains and head of technological development.<br />
Future foods in stores in <strong>2024</strong><br />
As a first step into the consumer market, the snack<br />
Råggyberry, made from hydrothermally treated Swedish<br />
chopped whole grain rye with a fruit and berry compote,<br />
is now being tested. The innovation was developed at<br />
Torsåker Farm by Axfoundation in collaboration with a<br />
wide range of stakeholders, from mills to retailers.<br />
“This is a great example of how minerals can be<br />
significantly more available from grain products, making<br />
it easier for more people to eat sustainably without<br />
compromising on nutritional content. Wholegrains are<br />
among the most sustainable foods we can eat, and<br />
Sweden has significant production capacity,” adds<br />
Veronica Öhrvik of Axfoundation.<br />
During October and <strong>November</strong>, Råggyberry will be<br />
available in select Axfood stores, including Hemköp,<br />
Willys, and Urban Deli. Additionally, hydrothermally<br />
treated Swedish bulgur from barley is available for<br />
food service via Martin & Servera and Menigo, and for<br />
consumers through Warbo Kvarn, among others.<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 47
A collaboration for public health and<br />
sustainable food production<br />
The Mineral Shift project, which began in 2021, is led<br />
by MatLust Development Node in collaboration with<br />
Axfoundation, Hidden in Grains, and Warbo Kvarn, with<br />
funding from Sweden’s innovation agency Vinnova. The<br />
goal has been to solve the mineral absorption issue in<br />
the shift toward more plant-based diets and to develop<br />
the next generation of flavorful and healthy whole grain<br />
products using barley, rye, and wheat. This week, the<br />
results report from the Mineral Shift was released.<br />
Facts about grains, minerals, and<br />
hydrothermal treatment:<br />
• Optimized hydrothermal treatment of grains can<br />
break down 99% of phytic acid, making up to four<br />
times more iron and zinc available for absorption.<br />
(Mineral Shift Results Report) This means that almost as<br />
much iron and zinc are available from whole grains as<br />
from meat (Nutritionsfakta)<br />
• One of the most important changes for the planet<br />
and health is to reduce meat consumption and eat<br />
more plant-based foods, including more whole grains<br />
and legumes (EAT-Lancet).<br />
• Nine out of ten people in Sweden consume less whole<br />
grain than recommended (The Swedish Food Agency).<br />
David Fredlund<br />
Råggyberry<br />
• Swedes’ consumption of red and processed meats<br />
is significantly higher than recommended (The Swedish<br />
Food Agency, The Public Health Agency of Sweden).<br />
• Grains, along with legumes, are an important source<br />
of plant-based protein and contain essential minerals<br />
(The Swedish Food Agency).<br />
• The amount of grain products consumed by Swedes<br />
contains more iron than the amount of meat, fish,<br />
eggs, and dairy consumed does? (The Swedish Food<br />
Agency).<br />
• Minerals in grains like wheat, rye, oats, and barley<br />
are bound to the antinutrient phytic acid, making them<br />
difficult for the body to<br />
absorb (Nutritionsfakta).<br />
• Other factors affecting<br />
iron absorption include<br />
the body’s need for<br />
iron, the form of iron<br />
present, the presence of<br />
other nutrients, and the<br />
so-called “meat factor”<br />
in meat and fish that<br />
enhances absorption (The<br />
Swedish Food Agency).<br />
•Hydrothermal treatment<br />
involves soaking grains<br />
under specific time and<br />
temperature conditions.<br />
This process activates the<br />
grain’s natural enzymes,<br />
or “tricks” the grain<br />
into thinking it’s spring,<br />
prompting it to release its<br />
Veronica Öhrvik<br />
stored nutrients.<br />
48 NOVEMBER - DECEMBER <strong>2024</strong><br />
PLANT BASED FOOD
Steakholder <strong>Foods</strong> ® launches new demonstration<br />
center to showcase 3D printing food production<br />
Demo Center Showcases the Printing Production Line with Live Demonstrations, Highlighting<br />
Advanced Methodologies in <strong>Plant</strong>-<strong>Based</strong> Food Manufacturing<br />
Steakholder <strong>Foods</strong> Ltd. (Nasdaq: STKH), a leading<br />
innovator in alternative proteins and 3D printing<br />
technologies, is excited to announce the opening<br />
of its first full-scale Demonstration Center. The stateof-the-art<br />
facility features live demonstrations of the<br />
company’s innovative 3D printers—the MX200 and<br />
HD144—showcasing real-time production of plantbased<br />
meat and seafood alternatives, and promoting<br />
customer engagement.<br />
The demo center is built to the standards of a food<br />
production facility, providing clients and partners with a<br />
unique opportunity to experience the entire production<br />
process firsthand. From the preparation of materials<br />
through production and packaging, visitors can see<br />
every step and even participate in tasting sessions to<br />
appreciate the quality and versatility of Steakholder<br />
<strong>Foods</strong>’ products. This initiative aims to enhance<br />
client engagement and showcase the company’s full<br />
capabilities in creating customized, high-quality plantbased<br />
foods using advanced 3D printing technologies.<br />
Arik Kaufman, CEO of Steakholder <strong>Foods</strong>, said: “We<br />
believe that our Demo Center will be a cornerstone of<br />
interaction with potential clients and partners. It’s not<br />
just about seeing the technology in action—it’s about<br />
experiencing the future of food production in real time.<br />
This center will play a critical role in promoting our<br />
capabilities and building stronger relationships within<br />
the industry.”<br />
The center features two of Steakholder <strong>Foods</strong>’ leading<br />
products:<br />
· MX200 Printer: Utilizes Fused Paste Layering (FPL)<br />
technology to replicate the intricate textures of<br />
traditional meat by combining plant-based proteins<br />
and fats. It offers unmatched customization for various<br />
meat alternatives.<br />
· HD144 Printer: Employs Drop Location in Space<br />
(DLS) technology, allowing precise placement of<br />
plant-based ingredients to create authentic seafood<br />
textures, from tender fish to flaky fillets.<br />
Customers can observe these printers in action, engage<br />
in tasting sessions, and explore how Steakholder <strong>Foods</strong>’<br />
solutions can be tailored to meet their specific needs.<br />
The company believes this hands-on approach will<br />
significantly enhance understanding and interest in its<br />
innovative food technologies.<br />
The Demo Center has already hosted its first<br />
international visitors, and will also conduct virtual tours.<br />
PLANT BASED FOOD NOVEMBER - DECEMBER <strong>2024</strong> 49
A DECADE<br />
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