Page 2 <strong>Holiday</strong> <strong>Guide</strong> | www.localtownpages.com <strong>November</strong> 2023 Frost, Fashion, and Fun Celebrate in style with Apricot Lane Boutique By Jane Lebak With the holidays on the horizon, there’s only one place a well-put-together woman wants Santa to shop: Apricot Lane Boutique in Franklin. “For the holidays, it’s important to express your style in a festive way,” says Marta Mc- Nulty, owner of Apricot Lane. “With so many events to attend, a woman can create an endless wardrobe by mixing and matching just the right pieces. This is where we excel.” Marta’s store blends modern styles with boho feminine vibes, combining a delightful mix of pieces to give the wearer her own distinct look. Marta says, “I love creating themes, so every display highlights specific colors or textures.” Marta developed her keen eye for pairing the perfect pieces working as a visual merchandiser with H&M’s flagship store in Boston, and later with Bloomingdales. “I learned the importance of color combinations and showcasing variations of a style. Customers gasp when they see all the inspirations for different types of outfits.” For this holiday season, Marta has her finger on the pulse of the fashion world. “I’m thrilled by this year’s signature looks,” she says. “We’ve got elevated jackets, cozy sweaters, and metallic tops. Women are experimenting with bootleg, flare, and wide leg jeans at every conceivable length. And that’s not to mention our collection of holiday dresses.” Fashion isn’t limited to clothing, either. Apricot Lane features holiday slippers, bodywash infused sponges, and biodegradable face masks. Want to look amazing while sledding? Apricot Lane has detail designed winter hats, scarves, and ponchos. Apricot Lane also showcases very special upcycled earrings, handmade in Franklin by the Comer Teng Studio. The boutique recently began selling the popular Kendra Scott jewelry collection, consisting of a countless number of styles. The staples, Elisa necklace, or Elaina bracelet would make the perfect holiday gift. Customers can see Apricot Lane’s fashion selection on their Facebook or Instagram pages, but part of the experience is touching the clothing, trying on the individual items, and then combining them to create a personal style. “There’s no limit to what you can find,” says Marta. “We feature well established brands like Good American, French Connection, Elan or Skies are Blue. But we also showcase up and coming brands like Molly Bracken or Vero Moda. If you love contemporary, we’ve got RD Style, Vintage Havana, and Hidden jeans. For those who tend more toward modern classic style, we have Another Love, Vervet denim, or Dex and Black Tape.” Apricot Lane has spacious try-on rooms, large enough for a stroller or a curious toddler. It’s important that customers feel unhurried, so they can take the time to discover their own style. “My customers will tell me about their lives and their dreams,” says Marta. “That gives me a sense of how they want to look and feel. From there, it’s only a small step to identifying just the right elements to unlock the style they were searching for all along.” Launch your holiday season wearing a new outfit and a smile. Check out Apricot Lane’s fashions on Instagram and Facebook, under @ApricotLaneFranklin, or visit the shop at 342 East Central Street in Franklin. – Paid Advertisement –
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