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Tallink Silja Line Voyage publication valid until 4.2025

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I PERSONA GRATA<br />

STEERING<br />

<strong>Tallink</strong> Grupp<br />

through stormy seas<br />

The CEO of <strong>Tallink</strong> Grupp, which recently celebrated its 35th anniversary,<br />

is the esteemed chief executive PAAVO NÕGENE. <strong>Tallink</strong> Grupp has grown into<br />

the biggest shipping company in the Baltic Sea region and is constantly evolving,<br />

continuously perfecting its services and sustainability. In addition to steering<br />

the course for his own company, Paavo Nõgene is also helping to change Estonia<br />

for the better by drawing attention to key economic and social issues.<br />

Text: anu merila I Photos: tanel murd<br />

As the CEO of <strong>Tallink</strong> Grupp you have more<br />

than 5000 colleagues across different<br />

countries, where the company operates.<br />

No other company in Estonia is that big. What<br />

are the values you live by in your company?<br />

People are at the heart of everything we do.<br />

Both as colleagues and as clients. We offer our<br />

services to people and our services are offered by<br />

people. Even the service provider of the future –<br />

AI – is taught by people. And even though the<br />

world around is changing and our company with<br />

it, we are and will be a people’s company.<br />

Are you available for all your colleagues?<br />

I wrote a letter to my colleagues on 1 May 2018,<br />

promising an open-door policy so everyone in<br />

<strong>Tallink</strong> could always come to me with whatever<br />

was on their mind. This is how it has been and<br />

will continue to be.<br />

Your life is very scheduled. What time does<br />

your workday start and what do you do first?<br />

I wake up at 6:00 and I am in the office by 7:00<br />

every workday. The quiet hours of the early<br />

morning are great for kickstarting the day, getting<br />

an overview of current events, and familiarizing<br />

myself with the plans for the day ahead.<br />

<strong>Tallink</strong>’s slogan is “The Nicest Way Together”.<br />

What is <strong>Tallink</strong>’s unique selling point compared<br />

to its Scandinavian competitors?<br />

We offer a high-quality transportation service<br />

but also memorable experiences in a modern,<br />

environmentally friendly and comfortable setting.<br />

Our team works hard every day to be the best in<br />

our field. I think one of our trump cards is that<br />

we do not compromise on quality.<br />

You are like a Renaissance man, with an incredibly<br />

colourful background. Your father Endel<br />

Nõgene is a beloved conductor, and you started<br />

out in the theatre, performing in the choir of<br />

the opera Carmen as a little boy. You went on<br />

to produce musicals in Vanemuine Theatre, later<br />

becoming the general manager of that same<br />

theatre. After that, you were the Secretary-<br />

General for the Ministry of Culture… How has<br />

a 22-year career in the arts helped you in<br />

your job as <strong>Tallink</strong>’s CEO?<br />

The arts have always been underfunded so the people<br />

who work in that field have had to operate very<br />

efficiently. That experience also comes in handy<br />

when running a company. On the other hand, cultural<br />

awareness has its merits. As an executive, my<br />

background in the arts has maybe broadened my<br />

horizon, and given me a more empathetic nature.<br />

10 The Nicest Way to Beauty

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