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I INSPIRATION<br />
FINE<br />
FRAGRANCES<br />
and the golden rule<br />
AET TANI is the leader of the perfume category at <strong>Tallink</strong> Grupp. „My job is very<br />
diverse and it suits me perfectly well since I have a rather poor tolerance for routine.<br />
The world of beauty is very exciting!“ Aet is a true professional in the beauty world.<br />
Her advice: indulge in the allure of fine fragrances and explore an exquisite beauty<br />
collection of <strong>Tallink</strong> for a captivating experience.<br />
Text: anu merila I Photo: lilian merila<br />
Tell us a little about yourself.<br />
I am actually an environmental scientist by<br />
education, and for the first 10 years of my professional<br />
career, I dealt with people's environmental<br />
concerns in the local government as well as in one<br />
of the largest waste management companies in<br />
Estonia. However, I changed my professional<br />
course 180 degrees eight years ago and arrived at<br />
<strong>Tallink</strong> Grupp where I have held various positions<br />
in the perfume and cosmetics category.<br />
There is always something exciting happening<br />
in the field of perfumes and cosmetics,<br />
so what’s the latest news?<br />
In the autumn-winter period, the upcoming<br />
holiday season becomes important for perfumes.<br />
Light summer perfumes are left behind and rich,<br />
deeper and warmer notes take their place. This fall,<br />
new flankers have been added to the original versions<br />
of several well-known and loved fragrances.<br />
For example, Libre by YSL, La Vie Est Belle by<br />
Lancôme and L'Interdit by Givenchy received a<br />
new version of women's perfumes, and Boss Bottled<br />
by Hugo Boss and Dior’s Sauvage series<br />
from the men's side. Among newcomers, Rabanne's<br />
Million Gold for Her fragrance and<br />
Barenia by Hermes take centre stage.<br />
What kind of perfumes do you prefer?<br />
My own perfume preferences have<br />
changed like the seasons over the years<br />
of working in this category, moving<br />
from fresher citrus notes to<br />
deeper woody notes. At the<br />
moment, I'm somewhere<br />
in between, and on my<br />
fragrance shelf you can find<br />
Chanel Gabrielle Essence<br />
by Chanel, Cacharel’s Yes<br />
I Am and Wood Sage & Sea<br />
Salt by Jo Malone.<br />
→<br />
16 The Nicest Way to Beauty