Home Textile Exports November 2024

NOVEMBER 2024 | www.hometextile.com.tr

Group Chairman 

Hüseyin Ferruh IŞIK 

Tashkent elevates 

the standards 

As we head to Tashkent for the upcoming Heimtextil 

Uzbekistan fair, I am filled with anticipation for the 

opportunities this event holds for both our magazine and the 

broader home textile industry. We’re excited to bring Home 

Textile Exports magazine directly to our readers in Uzbekistan, 

where we will be distributing complimentary copies to connect 

with industry leaders and partners across the region. 

Uzbekistan’s textile market holds significant potential and 

is rapidly becoming a vital hub for trade and innovation in 

Central Asia. Its strategic location, dynamic consumer base, 

and commitment to growth make it a compelling partner for 

the Turkish home textile industry. In recent years, Turkish 

companies have been at the forefront of innovative designs, 

quality materials, and competitive manufacturing solutions— 

qualities that meet Uzbekistan’s market needs perfectly. 

Publisher 

ISTMAG 

Magazin Gazetecilik Yayıncılık 

İç ve Dış Tic. Ltd. Şti. 

Managing Editor (Responsible) 

Mehmet SOZTUTAN 

mehmet.soztutan@img.com.tr 

Advisory Editor 

Osman Nuri CANIK 

Ufuk OCAK 

Hilmi GULCEMAL 

Pınar TASDELEN 

Ayse Mehtap EKINCI 

Editorial Consultants 

Assoc. Prof. Mehmet Ali OZBUDUN 

Inkrit BERBEE 

(inkrit@lobsterconcepts.nl) 

Milou KET 

(studio@milouket.com) 

Dr. Rolf ARORA 

Correspondents 

Elke ARORA 

Domestic Advertising Manager 

Adem SACIN 

adem.sacin@img.com.tr 

+90 505 577 36 42 

Omer Faruk GORUN 

omer.gorun@img.com.tr 

International Sales Coordinator 

Ayca SARIOGLU 

ayca.sarioglu@img.com.tr 

+90 212 454 22 33 

from the editor 

As we strengthen ties with Uzbekistan, we recognize that a solid 

and robust Turkish textile industry can not only support this 

growing market but can also elevate standards and inspire new 

collaborative ventures. Turkish home textile brands offer products 

that are versatile, functional, and beautiful, catering to global 

tastes while preserving the artistry and quality we’re known for. 

We look forward to connecting with all of you at Heimtextil 

Uzbekistan, a place where the future of home textiles in Central 

Asia will undoubtedly take shape. Here’s to new connections, 

stronger partnerships, and shared growth! 

Mehmet SOZTUTAN 

mehmet.soztutan@img.com.tr 

Technical Manager 

Tayfun AYDIN 

tayfun.aydin@img.com.tr 

Advisory Graphics & Design 

Hakan SOZTUTAN 

hakan.soztutan@img.com.tr 

Chief Accountant 

Yusuf DEMIRKAZIK 

yusuf.demirkazik@img.com.tr 

Subscription 

Ismail OZCELIK 

ismail.ozcelik@img.com.tr 

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10 

TRENDS 

Future Continuous 

Photo: Alcova for Heimtextil 

Textiles tell stories. They carry memories, reflect identities and 

document social changes. A look into their past enables a deeper 

understanding of the status quo and revives forgotten practices. But 

how can we learn from the past in order to shape a more sustainable 

and conscious future? Heimtextil Trends 25/26, curated by Alcova, 

provides the answer. Through six inspiring interviews, textile 

branches are given a voice and their stories are brought to life. 

From tradition to innovation: 

Heimtextil Trends 25/26 

In collaboration with the founders of Alcova, 

Heimtextil is presenting Heimtextil Trends 25/26 

under the title ‘Future Continuous’ - offering a 

visionary perspective on the far-reaching significance 

of textiles. They show their central role in 

technological, cultural and ecological developments. 

‘Future Continuous’ opens up exciting new 

perspectives on the future of the textile industry. 

Alcova has conducted six groundbreaking interviews 

with international designers, textile researchers and 

representatives of associations and institutions from 

their network, who shed light on various aspects of the 

textile industry. These stories interweave tradition and 

innovation, craftsmanship and modern technology - 

and invite us to explore new ways for the textile future. 

expression and communication long before writing. 

They link narratives, interweave storylines and have been 

a central component of our technology for thousands 

of years. Janis Jefferies, a pioneer of textile research, 

makes it clear in the interview: Spinning and weaving 

Wellbeing Collection, 

StudioIlse x Nanimarquina, 2019 

Photo: Albert Font 

Textiles as a connecting element between 

past and future 

Textiles are much more than just fabrics - they are 

deeply embedded in history and culture. Even the word 

‘text’ comes from the Latin ‘texere’, which means ‘to 

weave’ and shows that textiles served as a means of 

HTE HOME TEXTILE EXPORTS NOVEMBER 2024

12 

TRENDS 

DON’T RUN - BETA, 2013, 

COURTESY OF EUGENIA MORPURGO 

Photo: Eugenia Morpurgo 

fibers was the first human technology and thus the 

basis for architecture and mathematics. Today, textiles 

are the focus of a new, sustainable way of thinking: 

away from pure ‘recycling, reducing and reusing’ 

towards regenerative agriculture and a vocabulary that 

speaks of ‘restoring, renewing and replenishing’. This 

development marks a profound shift in the sustainability 

discourse - towards a holistic approach that sees textiles 

as the key to a sustainable future. 

Renaissance of natural fibers and 

traditional craftsmanship 

In the middle of the fast-paced, digital world, a 

movement is growing that is leading back to the 

physical, tangible aspects of life. Textiles play a central 

role in this: they connect people with their cultural 

heritage and create a contrast to virtual existence 

through their tactile quality. In the current throwaway 

culture, which favors short-lived, often irreparable 

products, textiles and craftsmanship stand for 

authenticity, sustainability and genuine values. They 

create a moment of mindfulness in a world dominated 

by screens - and give the feeling of being able to really 

touch something again. Ilse Crawford, renowned 

interior designer and founder of StudioIlse, also 

emphasizes: In an increasingly digital and disembodied 

world, there is a deep need for physical connection. 

Natural fibers such as hemp, jute, flax and nettle are 

making a remarkable comeback. They have been 

valued for centuries for their durability and comfort. 

Christine Ladstaetter, Innovation Manager at Salewa, 

points out another important aspect: In recent decades, 

there has been a trend towards a greater appreciation 

of local materials and techniques. Her projects 

emphasize the growing importance of craftsmanship. 

The focus is on promoting local agriculture and 

preserving traditional pastoral landscapes. 

industry. The sector is on the brink of change: towards 

a sustainable, connected and transparent future. Dirk 

Vantyghem, Director General of Euratex, emphasizes 

that the textile sector in the EU is currently more than 

ever at the center of attention - not least thanks to the 

European Green Deal. In a time of global uncertainty, 

the need for durable, functional and sustainable 

products is growing. Many manufacturers often use 

terms such as ‘sustainable’ or ‘circular’ arbitrarily. 

That’s why the European Parliament is campaigning 

for more traceability in the supply chain - thereby 

combating greenwashing and enabling consumers to 

make more informed purchasing decisions. Simone 

van der Burg and Lucas Evers, both group leaders in 

the WAAG Future Lab, emphasize the importance 

of open and co-creative production. Their approach 

aims to use local resources such as dyes and fibers 

from natural sources. The focus here is on the 

democratization of production processes: Designers 

and creatives are given access to open-source tools and 

resources to experiment freely - without high costs. 

Italian designer and lecturer Eugenia Morpurgo calls 

for a fundamental rethink of agricultural practices in 

textile production and a move away from petroleumbased 

materials. She warns against economic 

models that favor disposable products over longlasting 

alternatives. Her project ‘Syntropic Materials’ 

investigates regenerative agriculture as a sustainable 

solution for textiles and food. The aim is to improve 

soil health and biodiversity. Morpurgo emphasizes 

that the true costs - from resource consumption to 

long-term soil fertility - must be taken into account 

when assessing sustainability. 

Colours that tell stories 

From Naturally Uneven Green to End of Petrol 

and Imperfect Pink - the Heimtextil Trends 25/26 

present a visionary color palette that Alcova has 

interpreted both visually and linguistically. Inspired 

by the six interviews, the colors interweave the ideas 

and concepts that came up in the discussions. In this 

way, they tell a vivid story. Natural, unbleached tones 

meet dynamic, vibrant colors and reflect the tension 

between tradition and innovation. This contrast 

represents an active balance that is constantly evolving 

- characterized by renewal, growth and a forwardlooking 

vision that goes beyond mere sustainability. 

Heimtextil Trends 25/26 Colour palette 

Photo: Alcova for Heimtextil 

Circularity and transparency as the basis 

for the future 

Fast consumption and a throwaway culture dominate 

today’s world. But the importance of care and foresight 

is becoming increasingly apparent - even in the textile 


18 

EVENTS 

Heimtextil Uzbekistan 

offers excellent opportunities 

Heimtextil Uzbekistan/Texworld Tashkent/Apparel Sourcing Tashkent, 

the new industry events for interior and contract textiles, 

as well as products, services and textile equipment materials and 

fabrics for the fashion industry and clothing 

will be held at CAEx Exhibition Center, 6-8 November 2024. 

Licensed by Messe Frankfurt and organized by BMCA 

Uzbekistan Heimtextil Uzbekistan, Texworld Tashkent, 

Apparel Souring Tashkent will make its debut at CAEx 

exhibition center in Tashkent, 6 – 8 November 2024. 

The three-day event aims to position itself as the 

premier regional showcase in the textile field. 

Highlighting the diversity of textile products, 

Heimtextil Uzbekistan, focusing on interior and 

contract textiles will run in tandem with Texworld 

Tashkent, an exhibition showcasing apparel fabrics 

ranging from handmade to cutting-edge materials, 

and Apparel Sourcing Tashkent, a platform 

exclusively dedicated to ready-to-wear clothing. 

The inaugural events will welcome over 200 exhibitors 

and 15.000 visitors. The exhibition will present 

various types of textile products, ranging from yarn 

and fibers to finished products. Heimtextil Uzbekistan 

will cover all product groups of home textile like: 


20 

EVENTS 

blankets, cushions, tablecloths, bed linen and etc. 

However, Texworld Tashkent will include all product 

groups of apparel fabrics like: knitting, weaving, denim 

and furthermore, as well as embroidery & lace and 

accessories. In terms of Apparel Sourcing Tashkent, 

in this exhibition will be presented product groups of 

ready-made garments of Men’s, Women’s, Children’s 

and Accessories (shoes, bags and leather goods). 

The list of main participating countries is: China, 

UAE, Iran, Azerbaijan, Türkiye, India, Uzbekistan, 

Pakistan and many more. The main target group 

of the visitors are expected to be from Uzbekistan, 

China, Türkiye, Kazakhstan, Kyrgyzstan and 

etc., these include manufacturers of fabrics and 

materials, clothing and textile designers, clothing 

store owners, fashion lovers, retailers, wholesalers, 

HoReCa buyers, interior designers, investors and 

entrepreneurs in the textile field. 

Heimtextil Uzbekistan/Texworld Tashkent/Apparel 

Sourcing Tashkent is strategically timed, capitalizing on 

the country’s booming textile sector, which witnessed a 

remarkable 13.9% increase, producing 47.6 thousand 

tons of knitted fabrics in 2023 compared to the 

previous year. In 2023, the volume of real estate sales 

in Uzbekistan increased by 5.7%, reaching 272.4 

thousand apartments sold, exceeding the previous 

year’s results by 257 thousand transactions. As a 

result, there was also an increase in demand for home 

textiles, which amounted $1 billion in 2023, which is 

16% higher compared to 2022. In 2023 from January 

to December, Uzbekistan produced textile products 

worth $3.05 billion for export. 

This list included: 

• Finished textile products – $1.3 billion; 

• Yarn – $1.2 billion; 

• Knitted fabric – $384.8 million; 

• Hosiery – $164.9 million. 

Heimtextil Uzbekistan/Texworld Tashkent/Apparel 

Sourcing Tashkent will be a gateway for textile 

professionals to unveil innovations, foster invaluable 

business connections, and share experiences with 

industry colleagues. The trade fair is not only a forum 

for exchange of ideas but also a catalyst for the growth 

and development of Uzbekistan’s textile sector. 

Heimtextil Uzbekistan presents a prime opportunity 

for companies looking to enter the regional textile 

market. Hosted at the prestigious CAEx exhibition 

center, this three-days fair has all the prerequisites 

to become the leading showcase for interior and 

contract textiles in Central Asia. 


24 

EVENTS 

Fair in İzmir: 

A meeting of fashion and textiles 

Turkey’s largest and most modern fairground, Fuar 

İzmir, hosted the biggest integrated meeting in the 

textile sector from October 9-12. Organized in 

partnership by İzgi Fuarcılık and İzfaş, the event 

featured the FASHIONTECH and Garment Machinery 

Fair, along with FASHION HOME – the İzmir Home 

Textile Fair, and FASHION PRIME – the Ready-to- 

Wear Fabrics and Accessories Fair, which brought 

the industry to life. The simultaneous organization 

of these three complementary fairs garnered great 

appreciation from industry representatives, allowing 

investors visiting the fairs to explore all technological 

advancements in production, the future trends in 

home textile fashion, and collections that create valueadded 

products in ready-to-wear. 

The fairs: 

bridging politics, economy, and business 

The opening ceremony of the fairs, hosted by İzmir 

Metropolitan Municipality on October 9, brought 

together many figures from politics, economy, and 

the business world. After welcoming speeches from 

İzfaş General Manager Canan Alıcı Karaosmanoğlu 

and İzgi Fuarcılık Fair Coordinator Mustafa Kemal 

Hızarcıoğlu, İzmir Metropolitan Mayor Cemil 

Tugay and Denizli Metropolitan Mayor Bülent Nuri 

Çavuşoğlu delivered brief remarks. The opening was 

attended by notable figures, including İzmir protocol 

members, Denizli MP Şeref Arpacı, and presidents 

of various trade associations and chambers, 

highlighting the event’s importance. Mayor Cemil 

Izmir, Turkey’s fair center, hosted Fashion Prime, Fashion Tech, and 

Fashion Home fairs, attracting significant interest from both domestic and 

international visitors and facilitating important business connections. 


part of 

14. – 17. 1. 2025 

FRANKFURT, ALMANYA 

YOUR PLACE 

TO BE, SEE 

& FEEL 

info@turkey. 

messefrankfurt.com 

Explore the textilestrends 

synergies! 

Tel.: +90- 

216-384 50 50 

www.heimtextil.messefrankfurt.com

26 

EVENTS 

Tugay presented plaques to representatives of NGOs 

and association presidents in the textile and readyto-wear 

sectors for their contributions to the fairs. 

Over the four-day event, thousands of investors were 

brought together at Fuar İzmir. 

FASHION HOME – 

İzmir Home Textile Fair 

This year, the FASHION HOME – İzmir Home Textile 

Fair was held for the first time through a partnership 

between İZFAŞ and İZGİ FUARCILIK, in collaboration 

with Karat Medya, and supported by DETGİS (Denizli 

Textile and Garment Manufacturers Association) and 

BASİAD (Babadağlı Industrialists and Business People 

Association). The fair was well-received, showcasing 

a wide range of products from towels and bathrobes 

to bed linens and other home textiles, with uniform 

participation for the first time in Turkey. Buyers 

from countries such as Russia, Germany, the UK, 

and the Netherlands had the opportunity to see and 

collaborate on products entirely produced in Turkey. 

FASHION PRIME – 

Fabrics and Accessories Fair 

The FASHION PRIME Fair, organized by İZFAŞ, 

showcased fabrics and accessories used in garment 


28 

EVENTS 

the future of ready-to-wear and home textile products. 

We thank everyone involved, and we will again host 

one of the largest industry gatherings in 2026.” 

International participation and 

innovative products showcased 

The fairs aimed to enhance the competitiveness 

of local firms in the global market by bringing 

together professionals from countries like 

Germany, the USA, the UK, and China. B2B 

meetings facilitated cooperation agreements 

between domestic and foreign buyers and 

exhibitors. Fashion shows featuring renowned 

models presented the fashion trends for 2025. 

production, particularly hosting professionals from 

abroad. The fair experienced a high visitor turnout 

over three days, renewing hope for future years. 

Uniting all components 

of the ındustry under one roof 

Hızarcıoğlu emphasized the importance of 

introducing technologies that enhance the 

competitive power of the textile industry, stating, 

“Our priority is to connect our industry with the best 

yarns, fabrics, and skilled workforce. By organizing 

FASHIONTECH, FASHION PRIME, and FASHION 

HOME fairs simultaneously, we achieved an 

integrated collaboration with all industry dynamics 

under one roof, bringing together fabrics, yarns, 

accessories, and sewing technologies that will shape 

Denizli provided strong support for these fairs, 

showcasing high-tech textile products developed at 

the Denizli Technical Textile Center (DTTM). A booth 

highlighting innovative applications like nanofiber 

surface coating and acoustic mixing attracted 

significant interest from visitors. 

Exhibitor Feedback 

Murat Olgun (Klasman Fabric): 

“We are a company that has been producing evening 

wear fabrics for 15 years in an 8,000 square meter 

closed area. We are very pleased to be at this fair and 

have participated for the fourth time this year. Every 

time we attend the Fashion Prime Fair, we receive 

very positive feedback regarding business connections. 

We will participate again in the next fair.” 


30 

EVENTS 

Bülent Özgür Başkaya (Ftr Moda): 

“We produce lace, embroidery, and textile 

accessories, involved in the entire process from 

production to the end consumer. This fair has been 

very fruitful for us. The inclusion of the home textile 

group positively influenced our business connections. 

We already had regular customers, and this year 

we made new connections with the new fair. In the 

coming years, the impact of the Fashion Home Fair 

will be even greater, which means an increase in our 

power at the Fashion Prime Fair.” 

Fehmi Bayraktaroğlu 

(Buca Wool Textile Industry): 

“We have been producing quilts, blankets, and sofa 

covers since 1962. Despite being held for the first 

time, I see great potential in Fashion Home. We 

established business connections and conducted 

bilateral meetings far exceeding our expectations at 

the fair. As Izmirians, we consider ourselves hosts at 

this fair, which makes us very proud.” 

Oktay Karabacak (New Home Textiles): 

“Based in Denizli, we have been producing all 

branches of home textiles, including towels and linens, 

for 23 years. Despite being the first time for the 

Fashion Home İzmir Fair, I found it very promising. It 

is a fair that will grow and develop over time, and we 

are very satisfied as a company. Additionally, holding 

it simultaneously with Fashion Prime and Fashion 

Tech will contribute to the fair’s growth.” 

Fahri Bozkurt (Sorkunlu Textiles): 

“We are a Denizli-based company, also connected 

to Izmir. Fashion Home is a fair open to 

development. Fashion Prime supports it very well 

with complementary content. As a company, we 

participated in this new fair for the first time and 

established great connections through bilateral 

meetings that will lead to business. We thank everyone 

who contributed to making the fair happen.” 

Saçu Barlin (Brl Technical Textiles Feride): 

“We have been in the industry for 20 years, 

producing technical fabrics for uniforms for 

municipalities, hospitals, and firefighters. This year, 

we participated in the fair for the first time and were 

very pleased. We had bilateral meetings that have the 

potential to turn into business agreements. We would 

love to be here again next year.” 


32 

PROFILE 

Agaoglu Tekstil excels 

in sustainable production 

As one of the leading textile factories in Turkiye, both 

manufacturing contract textiles and home textiles, 

Agaoglu Tekstil has been supplying products for 

important companies in the domestic market and 

exporting its own products to EU countries. In its 

textile finishing facility, all kinds of cotton woven and 

knitted products and cotton/synthetic fiber blends are 

produced with the latest technologies. Agaoglu Tekstil 

has been serving the most well-known home textile 

companies in Europe for many years with its superior 

quality and OEKO-TEX certified products and shows 

the utmost care for both the environment and the 

health of consumers. We conducted an exclusive 

interview with an official of the company. 

Can we get to know your company? 

How long have you been 

in the home textiles sector? 

Ağaoğlu Tekstil was founded in 1950 by Sait 

Ağaoğlu, and over the years, the company has 

continuously renewed and developed itself, becoming 

one of Turkiye’s leading factories in home textiles, 

dyeing, printing, and finishing. All our products hold 

international certifications, and we adopt a production 

philosophy centered around quality and reliability. 


PROFILE 33 

Can you provide information about your 

production capacity and main facilities? 

With a 74-year history, our company has gained a 

significant place in the home textiles sector with its 

modern machinery and high production capacity. 

We operate in a 31,200 m 2 closed area, where 

we carry out approximately 3,000,000 meters of 

finishing processes and produce 100,000 bedding 

sets monthly. Our production line includes various 

qualities of fabrics such as 100% cotton, satin, 

ranforce, seersucker, flannel, and percale. 

What product groups are you 

currently focusing on? 

What are your standout products? 

We primarily focus on products for the home, hotel, 

hospital, and marine textile sectors, especially 

bedding sets. Our standout products include 100% 

cotton bedding sets and items made from satin and 

ranforce fabrics. Additionally, we offer a wide range 

of options with bedding sets in different qualities 

like seersucker and flannel. 

What kind of growth have you 

experienced since you started exporting? 

Ağaoğlu Tekstil has experienced significant growth 

since it began exporting. Today, we have become 

an important production center for renowned 

companies in 15 countries. Our export diversity has 

not only increased our brand value but also allowed 

us to gain recognition in the global market. We 

continue to grow by prioritizing quality and utilizing 

modern production techniques. 

Which countries are your 

main export markets? 

In which markets are you strongest? 

Our export markets include Azerbaijan, Belgium, 

Croatia, the Czech Republic, Denmark, France, 

Greece, Iran, Latvia, Romania, Russia, Slovenia, Spain, 

NOVEMBER 2024 

HTE HOME TEXTILE EXPORTS

34 

PROFILE 

Switzerland, and the UK. Our strongest markets are 

European countries. Our collaborations with renowned 

bedding brands in these regions have strengthened our 

market share and enhanced our brand. 

What strategies do you follow 

to enter international markets? 

We apply several strategies to 

enter international markets: 

1. Quality and Certification: 

We ensure our products meet international standards 

by obtaining certifications like TSE, AMFORI BSCI, 

GOTS, and ÖKO-TEX. This improves our efficiency 

and increases our competitiveness in the global market. 

2. Market Research: 

We conduct thorough market research to 

identify our target markets and analyze product 

configurations and demands. 

3. Participation in Fairs and Events: 

We showcase our products and establish new business 

connections by participating in international textile 

fairs. These events play a crucial role in increasing 

brand awareness. 

4. Collaboration with Local Partners: 

Collaborating with local companies abroad 

facilitates our market entry and helps us adapt to 

market dynamics. 

5. Digital Marketing: 

We effectively use social media and digital 

marketing channels to promote our brand globally. 

Our online advertising campaigns help us reach an 

international audience. 

These strategies help Ağaoğlu Tekstil expand its presence 

in international markets and continue its success. 

What challenges do you face in your export 

processes, and how do you overcome them? 

As Ağaoğlu Tekstil, we face several challenges in our 

export processes, including: 

1. Customs and Logistics Processes: 

International shipments can involve complex 

customs and logistics arrangements. To manage this, 

we collaborate with experienced logistics companies 

and work with professionals who are familiar with 

customs regulations. 

2. Different Market Requirements: 

Each market has its own standards and 

requirements. We address this challenge by 

conducting market research and adapting our 

products to the specific needs of each country. 

3. Competition: 

The international market is highly competitive. To 

overcome the price competition from countries like 

India and Pakistan, we continuously improve our 

quality, develop innovative products, and focus on 

customer satisfaction. 

4. Financial Risks: 

Fluctuations in currency exchange rates and 

payment terms can pose financial risks. We manage 

this by opening accounts in various currencies to 

minimize these risks. 

5. Supply Chain Management: 

Disruptions in the supply chain can affect our 

production processes. We mitigate this risk by 

building strong relationships with our suppliers and 

creating alternative sourcing options. 

The measures we take help Ağaoğlu Tekstil make 

its export processes more efficient and succeed in 

international markets. 

How do you tailor your products 

to export markets? 

Are there differences in demand by region? 

When tailoring our products for export markets, we 

consider various factors. First, we conduct thorough 

market research to identify the demands and trends in 

our target markets. This allows us to determine which 

products are most popular in different regions. 

Since each region has different cultural and 

aesthetic preferences, we adjust our designs, 

colors, and fabrics accordingly. For example, in 

some regions, there is higher demand for hotel and 

hospital textiles. We diversify our product portfolio 

to meet these regional needs. 

Seasonal changes also significantly impact demand. For 

instance, lightweight and breathable fabrics are more 


36 

PROFILE 

popular in warmer climates, while thicker, warmer 

products are preferred in colder regions. We consider 

these variations when planning our production. 

To meet the specific requirements of different markets, 

we ensure our products are equipped with certifications 

relevant to those regions and meet quality standards. 

These strategies help Ağaoğlu Tekstil develop products 

that suit each market’s dynamics, enhancing our 

competitiveness in international markets. 

What steps are you taking in sustainability 

and innovation in production? 

We have taken several important steps in 

sustainability and innovation in production. First, 

we prioritize using eco-friendly materials to make 

our production processes more sustainable. In this 

context, we prefer natural, environmentally friendly 

materials such as GOTS-certified organic cotton. 

We also focus on energy efficiency by using modern 

machinery in our production facilities and integrating 

energy-saving systems. We carefully manage waste by 

minimizing the waste generated during production. 

This approach demonstrates our commitment to 

environmental responsibility while enabling us to use 

our resources more efficiently. 

In terms of innovation, we continuously invest in 

new product development processes. We sustain our 

R&D efforts to create innovative fabrics and designs 

that meet market demands. By considering customer 

feedback, we are constantly improving our products. 

Additionally, the satisfaction and professional 

development of our employees are key goals for 

Ağaoğlu Tekstil. These steps ensure that Ağaoğlu 

Tekstil fulfills its environmental responsibilities while 

maintaining its innovative approach in the sector. 

How important are trade fairs and 

international events in your export strategy? 

What events do you plan to attend? 

Trade fairs and international events play a crucial 

role in Ağaoğlu Tekstil’s export strategy. These 

events provide opportunities to establish new 

customer connections, strengthen relationships 

with existing business partners, and promote our 

products in the international market. 

In 2024, we plan to participate in significant textile 

fairs, such as Heimtextil and events in Poland, to 

stay updated on industry innovations and expand our 

market share. These events offer a strategic platform 

to increase our brand’s visibility in the global market. 

What are your export goals 

for the next five years? 

Are you exploring new markets? 

Over the next five years, we aim to increase our 

market share and expand into new markets. Our goal 

is to grow sales in our existing markets by 20% and 

increase the number of countries we export to. 

We are particularly exploring opportunities in the 

Asian and Middle Eastern markets. By tapping into 

the potential of these regions, we aim to reach 

different customer segments. Additionally, we will 

continue to focus on developing organic and ecofriendly 

products to meet the growing demand 

for sustainable goods, thereby strengthening our 

competitive edge in the global market. 


www 

www.isatekstil.com.tr

44 

PROFILE 

A fibre 

from nature 

also aligns with the increasing commitment from 

brands to mitigate Scope 3 emissions and bolster 

supply chain sustainability. 

Highlight initiatives of Woolmark+ 

Woolmark announces the launch of Woolmark+, 

a vision designed to unite woolgrowers, supply 

chain and brands in ensuring a sustainable future 

for the wool industry. This emerges at a pivotal 

moment for the global fashion industry, which faces 

increasing demands to adopt sustainable practices 

amid regulatory ant consumer pressure. Woolmark+ 

aims to accelerate low-impact production, promote 

circularity ant enhance animal wellbeing and 

woolgrower livelihoods. The roadmap sets out 13, 

practical initiatives intended to empower nature 

regeneration, reduce carbon emissions and optimise 

productivity. This approach not only supports 

woolgrowers in meeting their business objectives but 

1. Insetting Program: 

This groundbreaking initiative will establish the 

foundation for a wool insetting market, linking 

woolgrowers with global brands aiming to meet 

their emission targets through onfarm, naturebased 

solutions. 

2. Methane Emissions Reduction in Livestock: 

Comprising nine research and development projects, 

this program focuses on identifying effective 

strategies to reduce methane emissions from grazing 

sheep. Early results include a 19% average methane 

reduction and 27% productivity increase in grazing 

sheep consuming Agolin, and a 50% methane 

reduction when consuming Asparagopsis. 

3. Nature Positive Farming Specification: 

Developed in consultation with woolgrowers and 

industry partners to provide credible measures of 

on-farm environmental performance and enable 


PROFILE 45 

Woolmark+ aims to accelerate 

low-impact wool production, 

promote circularity, enhance 

animal wellbeing, and improve 

woolgrowers’ livelihoods. 

brands to make defensible claims. Building on detailed 

ecological assessment of 130 wool farms, this study 

has identified a set of core metrics that can costeffectively 

verify on-farm performance. A pilot project 

will look at operationalising these metrics. 

4. Nature Positive Impact Program: 

This program will connect investors with research, 

development, and conservation projects that reduce 

emissions, enhance biodiversity, promote climate 

resilience and enable circularity. 



46 

PROFILE 

5. Woolmark Recycled: 

A new Recycled sub-brand has been added to the 

Woolmark Certification program to encourage more 

quality assured, recycled wool products and support 

wool’s position as the most recycled apparel fibre. 

Looking beyond net zero, to nature positive 

By avoiding carbon tunnel vision and targeting nature 

positive, Woolmark highlights the co-benefits of 

wool-growing for both nature and livelihoods. Nature 

positive is defined as halting and reversing nature 

loss by 2030, measured from a baseline of 2020, 

with approaches to restoration optimised for carbon 

sequestration, biodiversity recovery ant livelihood 

benefits. “With more than 60 years of experience, 

Woolmark understands the nuances of the textile 

industry and is dedicated to driving its success by 

aligning economic prosperity with positive ecological 

and social impact,” explained John Roberts, 

Managing Director, The Woolmark Company. 

“Woolgrowers in Australia are stewards of over 65 

million hectares of land, and they can play a critical 

role in the global transition to a low-emission, nature 

positive market. Their commitment to nature needs 

to be well recognised and supported to demonstrate 

the wool industry’s role in supporting and enhancing 

biodiversity, beyond net zero targets.” 


48 

PROFILE 

Designed with woolgrowers 

for the benefit of all 

At its core, Woolmark+ focuses on 

supporting the livelihoods of woolgrowers 

in their role as stewards of nature. 

Through research, training, and the 

development of new tools and investment 

avenues, the initiatives help woolgrowers 

to enhance climate resilience, reduce 

carbon emissions, foster biodiversity, and 

progress animal wellbeing. The Carbon 

Storage Partnership is just one example 

of how Woolmark is collaboratively 

investing to identify effective ant 

appropriate techniques for woolgrowers 

to reduce greenhouse gas (GHG) 

emissions, while building biodiversity ant 

improving productivity. The project is 

due to finish 2025; on-farm modelling is 

under way and case studies for various 

regional zones have been completed. 

Alongside environmental stewardship, 

the roadmap promotes a holistic, 

nature positive approach through the 

development of supply chain programs 

that aim to advance circularity, while 

ensuring demand for wool. 


24-27 February 2025 

Almaty / Kazakhstan 

Sinem ALTINAY / Turkel Fair Organization 

GSM: +90 544 680 00 64 

sinemaltinay@turkel.com.tr 

homedecofair.com 

homedecokazakhstan

50 

TECHNOLOGY 

The role of innovation 

and technology in textiles 

Technology and innovation play a crucial role in the evolution 

of fabrics, threads, and accessories within the textile industry. 

As technology continues to advance, the textile industry 

is expected to offer more innovative and sustainable solutions. 

Throughout history, the textile industry has 

undergone continuous evolution, placing technology 

and innovation at its core in the modern era. 

Fabrics, threads, and textile accessories form 

the fundamental building blocks of this evolution 

and reflect the industry’s innovative aspects. The 

integration of technology and innovation at every 

stage of the textile industry creates significant 

opportunities for both consumers and producers. 

Innovations across all areas—from fabrics to 

threads and textile accessories—will play a decisive 

role in shaping the future of the industry. These 

advancements contribute not only to the aesthetic 

and functional aspects of user experience but also to 

sustainability and environmental protection. 

The Evolution of Fabrics and Technological 

Innovations 

Fabrics are one of the most fundamental components 

of the textile industry, constantly undergoing a process 


TECHNOLOGY 51 

of innovation both aesthetically and functionally. While 

traditional fabric production has been dominated by 

natural fibers such as cotton, wool, and silk, synthetic 

and smart fabrics now hold significant importance. 

Synthetic Fabrics: Fabrics like polyester, nylon, and 

acrylic have been developed as alternatives to natural 

fibers. These fabrics are noted for their durability, 

water resistance, and low cost. Technological 

advancements have further improved the production 

processes of these fabrics, leading to the development 

of environmentally friendly alternatives. 

Smart Fabrics: Smart fabrics are those integrated with 

technology. For example, fabrics that regulate heat, 

absorb moisture, or provide UV protection enhance 

user comfort. Additionally, fabrics compatible with 

wearable technology are used in health monitoring 

and performance enhancement applications. 

The Role of Threads and Innovative Approaches 

Threads form the foundation of fabric production, 

processing fibers into longer, more durable, and 

functional strands. Technological innovations have 

enhanced the quality and variety of threads. 

Nanotechnology in Threads: Nanotechnology plays 

a significant role in enhancing thread properties. 

Through the use of nanoparticles, threads can 

be made waterproof, endowed with antibacterial 

qualities, or resistant to UV radiation. 

Sustainable Threads: Threads produced from recycled 

materials are part of the sustainability trend aimed 

at reducing environmental impacts. These threads 

are obtained by reprocessing old textile products, 

contributing to the conservation of natural resources. 

Textile Accessories and Technology Integration 

Textile accessories enhance both the functional and 

aesthetic characteristics of garments or fabrics. Items 

like buttons, zippers, labels, and sewing threads have 

evolved under the influence of technology. 

Smart Accessories: Smart buttons and zippers are 

integrated with wearable technology. These accessories 

are designed to enable communication, data collection, 

and user interaction. For instance, some smart buttons 

can control your phone or monitor health data. 

Innovative Sewing Techniques: Technology has 

also brought significant advancements to sewing 

techniques. Computer-assisted sewing machines 

and automated sewing machines speed up 

production processes and achieve more precise 

results. Additionally, laser cutting and ultrasonic 

sewing techniques offer innovative solutions both 

aesthetically and functionally. 



56 FOCUS 

Kemal Yamankaradeniz, Chairman of the TOBB Patent 

and Trademark Representatives Assembly and Chairman 

of Destek Patent, comments on Türkiye’s achievement: 

“Türkiye, growing through 

innovation, is strengthening 

its global presence” 

WIPO’s Global Innovation Index 

2024 Report places Türkiye at 

the top in both branding and 

design indicators. According to 

the index, Türkiye climbed from 

5th to 1st in branding, from 

4th to 1st in design, from 11th 

to 9th in utility models, and 

improved from 60th to 55th in 

the ratio of intellectual property 

revenues to total trade. 

“We are reaching our peak 

innovation potential” 

Kemal Yamankaradeniz, 

commenting on the Global 

Innovation Index, said, “Türkiye’s 

rise in the rankings shows the 

strengthening of its innovation 

ecosystem and the recognition 

of the value of intellectual and 

industrial property. This progress 

has been made possible not 

only by increased investments 

in technology and R&D but 

also through the growth of an 

entrepreneurial culture. Our 


58 FOCUS 

The Global Innovation Index 2024 Report, 

published by the World Intellectual 

Property Organization (WIPO), highlights 

Türkiye’s strong performance in innovation. 

Ranking 37th overall, Türkiye rose to 3rd 

place among 34 upper-middle-income 

countries. Commenting on the report, Kemal 

Yamankaradeniz, Chairman of the TOBB 

Patent and Trademark Representatives 

Assembly and Destek Patent, stated, “Türkiye, 

which has risen 31 places over the past 11 

years, is reaping the rewards of its investments. 

The figures reflect Türkiye’s advancements in 

technology, R&D investments, a strengthened 

entrepreneurial ecosystem, and improved 

university-industry collaborations.” 

efforts underscore Türkiye’s 

determination to build a strong 

innovation ecosystem. Each year, 

we are reaching our peak potential 

in innovation. The position we 

have achieved is truly a point of 

pride. Over the past 11 years, we 

have climbed 31 ranks, placing 

us above the average for uppermiddle-income 

countries with 

outputs in human capital, R&D, 

infrastructure, financial support, 

digital transformation, and 

university-industry collaboration.” 

Yamankaradeniz added, 

“Several key factors have 

enabled Türkiye’s significant 

advancement in innovation. 

Increased R&D spending by the 

private sector and government 

has led to more innovative 

projects, and the growing 

number of programs supporting 

startups and entrepreneurship 

encourages the implementation 

of new ideas. Collaborations with 

foreign universities and research 

institutions facilitate knowledge and 

technology transfer. The adoption 

of digital transformation and new 

technologies enhances productivity 

and allows for the development of 

innovative solutions.” 

“Our goal should be 

innovation-driven growth” 

Emphasizing the need for an 

innovation-driven growth model to 

enhance Türkiye’s competitiveness, 

achieve sustainable growth, create 

jobs, find a place in international 

markets, and boost economic 

independence, Yamankaradeniz 

concluded: “Creative, innovative 

ideas, inventions, and designs 

are fundamental to economic 

development and progress. To 

compete globally, we must improve 

the quality of products and 

services through innovation. With 

technological advancements and 

digitalization rapidly progressing 

worldwide, Türkiye’s alignment 

with these trends facilitates its 

entry into international markets. 

Innovation undoubtedly contributes 

to sustainable economic growth 

by creating new industries and 

job opportunities, fostering 

long-term economic stability. An 

innovation-focused approach also 

promotes local production and the 

development of innovative solutions 

to local issues, boosting economic 

independence. Innovation 

can increase social benefits by 

providing solutions to social 

and environmental challenges, 

supporting the country’s 

sustainable development goals. 

In short, Türkiye’s adoption of an 

innovation-driven growth model 

will yield long-term economic, 

social, and environmental benefits. 

To sustain and advance this 

success, it is crucial to continuously 

support innovative ideas and 

protect intellectual property. We 

must support idea creators and 

simultaneously develop policies 

to protect those ideas, making it 

possible to safeguard the resulting 

innovations and the products of 

produced technologies.” 

www.destekpatent.com 


62 PERISCOPE 

Growing the Textiles Sector 

Need to develop demand and mid- to long-term planning 

are the priorities for the global textile industry. 

The New York Cotton Futures 

in the low 70 cents range for 

December delivery indicate the 

issues with the demand. With 

inflation coming down, a demand 

uptick is expected in the later part 

of the fourth quarter. Getting into 

panic mode and finding solutions to 

counter such problems with short 

term approach will not serve the 

industry well, while problem solving 

in a timely manner is important. 

Industry associations all over 

the world are making clarion 

calls for supportive policies from 

their respective governments to 

grow the sector, as it has positive 

economic ripple effects in terms of 

trade and employment. 

A short-term planning which just looks at ways and 

means to boost demand, while not having long-term 

vision and plans will come to hurt the industry. 

Recently, a two-day event, “intexcon 2024,” was 

organized in Ahmedabad, India by Diagonal Consulting 

(India) and ATIRA with the support of Ministry of 

Textiles, Government of India. American Association 

of Textile Chemists and Colorists supported the event 

and INDA served as a knowledge partner. 

About 230 participants from industry, research 

organizations, government, and academia interacted 

Seshadri Ramkumar, 

Professor, 

Texas Tech University, USA 

and discussed the new developments 

and the needs for the sector. 

I was privileged to be asked to deliver 

an inaugural speech at the start of the 

event in the presence of Chief Guest, 

Mr. Rajeev Saxena, Joint Secretary of 

Ministry of Textiles, India who spoke 

about the policies of India to grow the 

advanced textiles sector. 

My address focused on how to plan for 

the growth, “Platform for Opportunity 

and Growth.” Borrowing the growth 

model of Amazon, which focused on 

long-term growth, I argued for mid- to 

long-term planning to avoid frequent 

crises our industry faces. 

Planning should involve: 

1) Expansion; 2) Improvement; 3) Innovation, and 

4) Diversification. 

Expansion should not be just vertical by adding 

capacity, it should be horizontal. In the case of India, 

the industry should enhance its product offerings as 

well as expand its markets beyond the United States 

and Europe. There are opportunities in Africa and 

South America and must be explored. 

Innovation is key for growth and the textile sector needs 

to enhance its financial commitment towards research 

and development. Overall, in countries like India, the 

government provides a heavy lift for research. 


PERISCOPE 

63 

Improvement should be focused on productivity 

enhancement, quality, timely delivery, and cost 

reduction. This will help advanced and emerging 

nations to compete with low-wage nations. A case 

in point is the concerted effort by the United States’ 

cotton sector to avoid plastic contamination and 

improve traceability. Even in developed economies 

like the United States, push to revive manufacturing is 

happening as it can provide millions of jobs. 

The textile industry needs to go for product and 

market diversification. In this aspect, advanced 

textiles and affordable sustainability, applications in 

health care, lifestyle enhancement, and environmental 

protection are avenues that will yield positive results. 

In my view, technology companies like Amazon have 

been successful by adopting the above growth steps 

and planning for long-term. 

It is reported that when Amazon went public 

in 1997, Jeff Bezos in a letter to shareholders 

emphasized the importance of long-term investing 

and the story is Amazon is now a global giant 

taking care of its customers, shareholders, and 

employees. From its start as a bookstore, its focus 

on speedy delivery with Amazon Prime to its 

current efforts in cloud computing provides the 

textile sector with clues to grow by adopting a plan 

which involves expansion to diversification. 

There needs to be a global platform for the textile 

industry to come together (either physically or 

virtually) and plan for immediate needs while not 

neglecting mid-to long term planning. 

My brief lecture, “Textile Industry: A Platform 

for Opportunity and Growth,” is available at: 

https://www.youtube.com/watch?v=Kq30MZg0UoQ&t=16s 



64 

TECHNOLOGY 

Labels and new technologies 

Customizable Size and Shape: Linerless labels are easier 

to cut and shape, allowing for the production of labels in 

various sizes and shapes, providing design flexibility. 

High-Quality Printing: Linerless labels are compatible 

with high-quality printing technologies, ensuring 

clear and vibrant colors. Additionally, these labels can 

effectively adhere to various surfaces. 

Advantages of Linerless Labels 

Environmentally Friendly: Since linerless labels do 

not use a carrier sheet, they produce less waste and 

simplify the recycling process. This offers a sustainable 

solution by reducing environmental impact. 

Cost Effectiveness: The absence of a carrier sheet 

reduces production costs. Furthermore, the reduced use 

of materials lowers transportation and storage costs. 

Reduced Storage Space: Linerless labels can be 

packed more compactly, requiring less storage 

space. This increases logistics and storage efficiency, 

especially in large-scale operations. 

Linerless labels stand out 

as an innovative solution in 

the labeling industry. Unlike 

traditional labeling methods, 

linerless labels are produced 

without the use of a paper or 

plastic carrier sheet (liner), 

offering numerous advantages. 

Linerless labels are gaining attention in the labeling 

sector as an environmentally friendly, cost-effective, 

and efficient solution. With various advantages and 

features, they can be an ideal choice for businesses 

aiming to achieve sustainability goals. The benefits 

provided by linerless labels make labeling processes 

more effective, offering both environmental and 

economic advantages. 

Fast and Efficient Labeling: Linerless labels provide 

quick and seamless application. Labeling machines 

ensure a continuous flow of labels, speeding up the 

process and reducing interruptions. 

Reduced Waste: Linerless labels do not create adhesive 

carrier sheet waste during labeling. This reduces waste 

generated in the production process, leading to a 

cleaner and more organized work environment. 

Compatible Technologies: Linerless labels are 

compatible with existing labeling systems and 

machines. High-speed and high-efficiency labeling 

machines can work seamlessly with linerless labels. 

Features of Linerless Labels 

Production Without Carrier Sheet: Linerless labels 

do not require the protective carrier sheet used in 

traditional labels. This means that the labels have an 

adhesive surface directly. 


68 OVERVIEW 

Living with blends and 

looking beyond the backyard 

Despite the many difficulties of sorting and recycling 

of post-consumer waste textiles, fibre blends are 

an indispensable facet of today’s market, and their 

use may actually increase going forward. This was 

one of the key takeaways from the ITMAconnect 

Sustainability and Circularity webinar of the Innovator 

Xchange Virtual Edition series. The webinar was 

chaired by Karla Magruder, founder and president of 

Accelerating Circularity, the organisation working with 

multiple companies to drive forward the industry’s 

transition to textile-to-textile circular systems. 

Decisions in design 

That blends don’t cause difficulties in recycling was 

disputed by Annabelle Hutter, managing director of 

Säntis Textiles. She said that they caused significant 

problems on her company’s proprietary RCO 100 

system for the production of high-quality recycled 

cotton and questioned whether they need to be used 

to the extent that they currently are. 

“In fashion, complex blends can sometimes be 

unnecessary, and we are working extensively with 

designers to make them aware of the problems they 

cause,” she said. “Often blends can be avoided and it’s 

about making conscious decisions at the design stage.” 

Alan Hudd, founder and CEO at digital dyeing 

company Alchemie Technology said recyclers 

and dyeing and finishing companies faced similar 

difficulties. “Blends certainly make things more 

complicated for us too,” he said. “All parameters 


70 OVERVIEW 

have a big impact on the quality of coloration and the 

devil is in the detail. Variability is huge in terms of 

physical and chemical properties in dyeing, and these 

properties are changed again in recycled fibres. There 

is in any case, no such thing as a single polyester and 

the dye properties change from one fibre to another.” 

Jean-Francois Gryspeert, sales and business 

developer for Belgian sorting and baling technology 

specialist Valvan, observed that for the textile waste 

sorter, blends extended to accessories such as 

buttons, zippers, pocket linings and stitching, which 

all have to be separated from mixed bales of waste, 

but working out the percentage of polycotton with 

NIR (near infrared) technology was relatively easy. 

Valvan is currently involved in a major project in the 

Prato region of Italy involving a supply chain-wide 

push to establish circular textile manufacturing. 

Complexity 

In defence of blends, Toby Moss, business 

development director at Worn Again Technologies, 

representing EuRIC, the largest industry association 

of waste and recycling companies in the EU, 

compared restricting manufacturers to single fibres 

to asking the art world to only use the colour blue. 

“Blends provide a fantastic complexity and wide 

functionality that we wouldn’t have with a single fibre, 

or a single dye or finish,” he said. “Today there are 

seventeen different fibres used in making clothing, 

some of them natural, but most synthetic, and the 

synthetics are growing in popularity because they can 

provide both cost efficiency and functional properties 

that natural fibres can’t. 

“We should be very cautious about saying that the fibres 

we’ve got today are the best ones or that any single one 

of them should be chosen to be used exclusively for 

making clothing. That could send us down a relatively 

dangerous path in terms of both sustainability and the 

cost of clothing, which is really important, especially for 

people in the developing world.” 

He cited the example of the workwear industry’s 

reliance on polycotton blends which are crucial 

in providing a range of necessary functions with 

the durability and cost efficiency that pure cotton 

or pure polyester can’t. “We need to live with the 

fact that these blends are going to be with us and 

get even more complex,” Moss said. “Our job as 

recycling innovators is to create better solutions 

so that we can deal with that complexity. At Worn 

Again our core technologies are about polycotton 

recycling, but we’re not stopping there. ” 

Price levelling 

In looking at the broader picture, Jean-Francois 

Gryspeert observed that the European Union’s ban 

on the landfilling or incineration of textile waste from 

January 2025 will oblige the major brands to put their 

waste feedstocks on the market and this should go 

some way to levelling up the price difference between 

virgin and recycled fibres. 

“There is so much additional processing involved in 

recycling fibres which means they are currently much 

more expensive than either virgin cotton or synthetics, 

which both have long-established and cost maximised 

manufacturing chains,” he said. “The introduction of 

the extended producer responsibility (EPR) scheme 

by the EU will introduce fees to help organise the 

structure for economical recycling and lower its 

processing costs as the European recycling industry 

scales up to meet these new regulatory measures.” 

Encouraging legislation 

Alan Hudd welcomed the upcoming EU legislation but 

said that when European governments talked about 

getting to net zero they were often only looking at 

their own countries and in this respect were adopting 

something of a NIMBY – Not In My Backyard – 

attitude to the problems created by the globalised 

textile industry. “We would encourage legislation, 

and more of it, and especially to stop or to tax the 

products that we are importing that are causing a 

lot of pollution somewhere else in the world,” he 

said. “But bringing about the changes necessary to 

become a cleantech industry has to be supported by 

serious investment. We need to be investing US$20 

billion every year for the next ten years and that 

investment needs to be coming from both brands and 

governments. Realistically, it needs governments to 

come together because the only way this can really be 

done is on a global stage with global policies.”

Home Textile Exports November 2024

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