Home Textile Exports November 2024

34
PROFILE
Switzerland, and the UK. Our strongest markets are
European countries. Our collaborations with renowned
bedding brands in these regions have strengthened our
market share and enhanced our brand.
What strategies do you follow
to enter international markets?
We apply several strategies to
enter international markets:
1. Quality and Certification:
We ensure our products meet international standards
by obtaining certifications like TSE, AMFORI BSCI,
GOTS, and ÖKO-TEX. This improves our efficiency
and increases our competitiveness in the global market.
2. Market Research:
We conduct thorough market research to
identify our target markets and analyze product
configurations and demands.
3. Participation in Fairs and Events:
We showcase our products and establish new business
connections by participating in international textile
fairs. These events play a crucial role in increasing
brand awareness.
4. Collaboration with Local Partners:
Collaborating with local companies abroad
facilitates our market entry and helps us adapt to
market dynamics.
5. Digital Marketing:
We effectively use social media and digital
marketing channels to promote our brand globally.
Our online advertising campaigns help us reach an
international audience.
These strategies help Ağaoğlu Tekstil expand its presence
in international markets and continue its success.
What challenges do you face in your export
processes, and how do you overcome them?
As Ağaoğlu Tekstil, we face several challenges in our
export processes, including:
1. Customs and Logistics Processes:
International shipments can involve complex
customs and logistics arrangements. To manage this,
we collaborate with experienced logistics companies
and work with professionals who are familiar with
customs regulations.
2. Different Market Requirements:
Each market has its own standards and
requirements. We address this challenge by
conducting market research and adapting our
products to the specific needs of each country.
3. Competition:
The international market is highly competitive. To
overcome the price competition from countries like
India and Pakistan, we continuously improve our
quality, develop innovative products, and focus on
customer satisfaction.
4. Financial Risks:
Fluctuations in currency exchange rates and
payment terms can pose financial risks. We manage
this by opening accounts in various currencies to
minimize these risks.
5. Supply Chain Management:
Disruptions in the supply chain can affect our
production processes. We mitigate this risk by
building strong relationships with our suppliers and
creating alternative sourcing options.
The measures we take help Ağaoğlu Tekstil make
its export processes more efficient and succeed in
international markets.
How do you tailor your products
to export markets?
Are there differences in demand by region?
When tailoring our products for export markets, we
consider various factors. First, we conduct thorough
market research to identify the demands and trends in
our target markets. This allows us to determine which
products are most popular in different regions.
Since each region has different cultural and
aesthetic preferences, we adjust our designs,
colors, and fabrics accordingly. For example, in
some regions, there is higher demand for hotel and
hospital textiles. We diversify our product portfolio
to meet these regional needs.
Seasonal changes also significantly impact demand. For
instance, lightweight and breathable fabrics are more
HTE HOME TEXTILE EXPORTS NOVEMBER 2024