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Black Diamond Realty Brand Guide

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<strong>Brand</strong> <strong>Guide</strong>lines<br />

<strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong> brand identity standards | 2025


GUIDELINES<br />

The <strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong> logo is very important to the<br />

continued growth and development of the company. Please<br />

practice these guidelines when using the brand. Any questions<br />

or comments regarding the files or artwork usage may be<br />

directed to <strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong> and the design team.<br />

You may enlarge or reduce the logo, but do not alter the relationship<br />

between the elements, and do not recreate the logo. Use the artwork<br />

provided to you by the <strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong> design team or contact parties<br />

below for the appropriate logo.<br />

FILE REQUIREMENTS<br />

PRINT WEB EMBROIDERY<br />

When in printing the <strong>Black</strong><br />

<strong>Diamond</strong> <strong>Realty</strong> logo, the<br />

CMYK version should be<br />

used as much as possible to<br />

utilize the blue gradients. If a<br />

transparent background is<br />

desired, a .PNG file is suggested.<br />

When using the <strong>Black</strong> <strong>Diamond</strong><br />

<strong>Realty</strong> logo in web, the RGB<br />

version should be used as much<br />

as possible. If a transparent<br />

background is desired, a .PNG<br />

file is suggested.<br />

When embroidering the <strong>Black</strong><br />

<strong>Diamond</strong> <strong>Realty</strong> Logo, use the<br />

.EPS file for the sewing guide<br />

for the machine.


LOGO VARIATIONS<br />

HORIZONTAL STACKED SYMBOL


HORIZONTAL LOGO


STACKED LOGO


SYMBOL LOGO


SAFE ZONE<br />

It is important to maintain proper spacing around brand elements.<br />

Whitespace provides clarity and gives the logo confidence.<br />

X<br />

X<br />

2X<br />

Y<br />

Y<br />

Y


BRAND COLORS<br />

100% <strong>Black</strong><br />

Pantone Medium<br />

Blue C 100%<br />

Pantone Medium<br />

Blue C 70%<br />

RGB | 0, 0, 0<br />

CMYK | 0, 0, 0, 100<br />

#000000<br />

RGB | 0, 131, 191<br />

CMYK | 100, 35, 7, 0<br />

#0082BF<br />

RGB | 8, 166, 219<br />

CMYK | 74, 16, 2, 0<br />

#08A6DA


BRAND FONTS<br />

Antonio<br />

Bold, Regular, Light<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

12345678910<br />

ABCDEFGHIJKLM NOPQRSTUVWXYZ<br />

abcdefghijklm nopqrstuvwxyz<br />

12345678910<br />

ABCDEFGHIJKLM NOPQRSTUVWXYZ<br />

abcdefghijklm nopqrstuvwxyz<br />

12345678910<br />

Avenir<br />

<strong>Black</strong>, Medium, Roman<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

12345678910<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

12345678910<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

12345678910<br />

Headline<br />

Subhead<br />

Body Text


QR CODE<br />

This QR code can be shared as a shortcut to the <strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong><br />

website anywhere people can scan it with a phone. A .png file of the<br />

QR code can be requested by emailing the Marketing Coordinator,<br />

Janelle Zeoli at jzeoli@blackdiamondrealty.net.


Contact <strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong><br />

Mark J. Nesselroad, Broker<br />

mjnesselroad@blackdiamondrealty.net<br />

David Lorenze, Principal/Salesperson<br />

dlorenze@blackdiamondrealty.net<br />

E. info@<strong>Black</strong><strong>Diamond</strong><strong>Realty</strong>.net<br />

<strong>Black</strong><strong>Diamond</strong><strong>Realty</strong>.net<br />

Morgantown Office:<br />

1399 Stewartstown Road<br />

Suite 150<br />

Morgantown, WV 26505<br />

P. 304.413.4350 F. 304.599.3285<br />

Eastern Panhandle Office:<br />

1209 N. Queen Street<br />

Martinsburg, WV 25404<br />

P. 304.901.7788<br />

Hagerstown Office:<br />

38 South Potomac Street<br />

Suite 205<br />

Hagerstown, MD 21740<br />

P. 304.901.7788

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