Black Diamond Realty Brand Guide
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<strong>Brand</strong> <strong>Guide</strong>lines<br />
<strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong> brand identity standards | 2025
GUIDELINES<br />
The <strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong> logo is very important to the<br />
continued growth and development of the company. Please<br />
practice these guidelines when using the brand. Any questions<br />
or comments regarding the files or artwork usage may be<br />
directed to <strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong> and the design team.<br />
You may enlarge or reduce the logo, but do not alter the relationship<br />
between the elements, and do not recreate the logo. Use the artwork<br />
provided to you by the <strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong> design team or contact parties<br />
below for the appropriate logo.<br />
FILE REQUIREMENTS<br />
PRINT WEB EMBROIDERY<br />
When in printing the <strong>Black</strong><br />
<strong>Diamond</strong> <strong>Realty</strong> logo, the<br />
CMYK version should be<br />
used as much as possible to<br />
utilize the blue gradients. If a<br />
transparent background is<br />
desired, a .PNG file is suggested.<br />
When using the <strong>Black</strong> <strong>Diamond</strong><br />
<strong>Realty</strong> logo in web, the RGB<br />
version should be used as much<br />
as possible. If a transparent<br />
background is desired, a .PNG<br />
file is suggested.<br />
When embroidering the <strong>Black</strong><br />
<strong>Diamond</strong> <strong>Realty</strong> Logo, use the<br />
.EPS file for the sewing guide<br />
for the machine.
LOGO VARIATIONS<br />
HORIZONTAL STACKED SYMBOL
HORIZONTAL LOGO
STACKED LOGO
SYMBOL LOGO
SAFE ZONE<br />
It is important to maintain proper spacing around brand elements.<br />
Whitespace provides clarity and gives the logo confidence.<br />
X<br />
X<br />
2X<br />
Y<br />
Y<br />
Y
BRAND COLORS<br />
100% <strong>Black</strong><br />
Pantone Medium<br />
Blue C 100%<br />
Pantone Medium<br />
Blue C 70%<br />
RGB | 0, 0, 0<br />
CMYK | 0, 0, 0, 100<br />
#000000<br />
RGB | 0, 131, 191<br />
CMYK | 100, 35, 7, 0<br />
#0082BF<br />
RGB | 8, 166, 219<br />
CMYK | 74, 16, 2, 0<br />
#08A6DA
BRAND FONTS<br />
Antonio<br />
Bold, Regular, Light<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
12345678910<br />
ABCDEFGHIJKLM NOPQRSTUVWXYZ<br />
abcdefghijklm nopqrstuvwxyz<br />
12345678910<br />
ABCDEFGHIJKLM NOPQRSTUVWXYZ<br />
abcdefghijklm nopqrstuvwxyz<br />
12345678910<br />
Avenir<br />
<strong>Black</strong>, Medium, Roman<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
12345678910<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
12345678910<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
12345678910<br />
Headline<br />
Subhead<br />
Body Text
QR CODE<br />
This QR code can be shared as a shortcut to the <strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong><br />
website anywhere people can scan it with a phone. A .png file of the<br />
QR code can be requested by emailing the Marketing Coordinator,<br />
Janelle Zeoli at jzeoli@blackdiamondrealty.net.
Contact <strong>Black</strong> <strong>Diamond</strong> <strong>Realty</strong><br />
Mark J. Nesselroad, Broker<br />
mjnesselroad@blackdiamondrealty.net<br />
David Lorenze, Principal/Salesperson<br />
dlorenze@blackdiamondrealty.net<br />
E. info@<strong>Black</strong><strong>Diamond</strong><strong>Realty</strong>.net<br />
<strong>Black</strong><strong>Diamond</strong><strong>Realty</strong>.net<br />
Morgantown Office:<br />
1399 Stewartstown Road<br />
Suite 150<br />
Morgantown, WV 26505<br />
P. 304.413.4350 F. 304.599.3285<br />
Eastern Panhandle Office:<br />
1209 N. Queen Street<br />
Martinsburg, WV 25404<br />
P. 304.901.7788<br />
Hagerstown Office:<br />
38 South Potomac Street<br />
Suite 205<br />
Hagerstown, MD 21740<br />
P. 304.901.7788
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