CHC INDEX BOOK1124

Frank M. Pfa!er 

COUTUREHOSPITALITYCONCEPT 

THEINDEX BOOK

antigua 

austria 

bali 

barbuda 

china 

east africa 

georgia 

germany 

haiti 

italy 

mauritius 

portugal 

singapore 

south africa 

spain 

st. barth 

uruguay 

u.s.a. 

Welcome to CoutureHospitalityConcept, a dynamic 

collaborative effort between our global project and 

management teams. Over the years, we've had the 

distinct privilege of guiding both private and 

institutional investors in curating an elite collection 

of independent luxury hotels worldwide. Our 

journey began several decades ago with the 

inception of my first enterprise, Selected Hotels 

Promotion L.C. 

Our company ethos has always been clear: we resist 

conformity in favour of bespoke hospitality 

experiences. As a result, our focus has been directed 

towards the development of smaller, independent 

luxury retreats. The absence of large chain 

constraints has fostered an environment where we 

could fully exploit the potential of each hotel, from 

its initial blueprint to its operational management. 

We're committed to offering bespoke guest 

services, crafting unforgettable experiences, and 

transcending standard expectations. 

The subsequent pages serve as a tribute to our 

journey, capturing the achievements that have 

punctuated our growth over time. While I am 

immensely proud of CHC's evolution and business 

progression, it is crucial to recognise that our 

success has been the fruit of collective efforts. Our 

partners' unwavering support, the endurance of our 

exceptional clients, the vision of our property 

owners, and the creativity of our developers have all 

been instrumental in the making of these iconic 

establishments. I wish to express my deepest 

gratitude to each one of them for their valuable 

contributions. 

Frank M. Pfa!er 

President | CEO

“ 

LUXURY IS ... 

where quality, creativity and rarity are 

combined 

'Deeper Luxury' means extreme care of the 

social and environmental consequences of 

what we do and how we do it 

And especially in our luxury hospitality industry, 

EMOTION IS TODAY’S TRUE 

LUXURY

OUR MISSION 

Elevating and Expanding Brand 

Equity 

Modern luxury brand proprietors 

have come to recognise that their 

brand's wor th significantly 

impacts the company's value, 

return on investment (ROI), and 

b o t t o m l i n e p r o fi t a b i l i t y , 

contributing to more than 50 

percent of these measures. 

To elevate a brand's value and 

m a k e i t e x t e n d a b l e t o 

complementary sectors, it must 

be grounded in a solid concept, 

w i t h a s t r a t e g y t h a t i s 

implemented flawlessly and 

persistently. CHC stands as a 

premier hospitality lifestyle entity, 

skilfully crafting tailor-made 

c o n c e p t s , m a n a g i n g , a n d 

operating esteemed hotels and 

private residential clubs. By 

forging exclusive alliances with 

visionary colleagues and devoted 

industry leaders, CHC is deeply 

committed to delivering superior 

service and remarkable design. 

Under the stewardship of the 

Founder, President, and CEO, 

Frank M. Pfaller, CHC operates as 

a privately owned entity in fruitful 

cooperation with international 

partners. We remain unwavering 

in our pursuit of excellence in the 

hospitality sphere.

“ To cherish the 

classic hospitality 

tradition of 

excellence and to 

provide superior 

services to guests 

and owners.” 

Frank M. Pfaller 

A GLIMPSE INTO MY JOURNEY 

I fondly remember my inaugural assignment as a 

General Manager in Kenya, East Africa, at the thenrenowned 

safari resort, 'Blue Marlin Hotel'. I was 

merely 22 years old, yet brimming with enthusiasm. 

Fast forward four years, and I found myself unveiling 

my first 5-Star hotel on the picturesque island of 

Fuerteventura. Five years after that, my mentor Sol 

Kerzer, a figure I deeply respect, introduced me to 

South Africa. Here, I served as the Managing Director, 

first at the Beverly Hills Hotel, then at the ultra-luxury 

Maharani in Durban. Subsequently, I took on the 

challenge of repositioning the magnificent Le 

Touessrok, Mauritius. 

Inspired by these experiences, I ventured into 

entrepreneurship and founded my own company, 

Selected Hotels Promotion L.C. Through this 

platform, I've had the opportunity to open, position, 

and manage approximately 26 luxury hotels across 

more than 16 countries worldwide. 

Looking back, I've had the remarkable privilege and 

immense pleasure to either inaugurate or manage 

some of the world's most charismatic hotels. These 

include the iconic Le Touessrok in Mauritius; Le 

Guanahani in St. Barth; Las Dunas in Marbella; K-Club 

in Barbuda; St. James’s Club, and Shanghai's very 

first urban city resort commissioned by the 

government. This journey has been nothing short of 

extraordinary, characterised by memorable 

moments and milestones.

Q: Could you share how 

you began your journey 

i n t h i s e x c i t i n g 

industry? 

A: Interestingly, my entry into this vibrant 

industry was a fortuitous one. Hailing from 

Bavaria, Germany, I was earning my keep as 

a skiing instructor while studying. I aspired 

to enjoy the best of both worlds - snowy 

slopes in the winter and sun-drenched 

tennis courts in the summer. When I took up 

a waiting job one summer to boost my 

income, the restaurant owner spotted 

potential in me and suggested I consider a 

career in hospitality. Looking back, his 

intuition served me well. 

Q: How would you distinguish between a 

Boutique Hotel and what you refer to as a 

Couture Hotel? 

The distinction primarily lies in the 

experience. The moment you step into a 

Couture Hotel, you feel the difference - 

everything is custom-crafted, tailor-made, if 

you will, rather than mass-produced. The 

term 'Boutique', as conceived by Ian 

Schraeger, is often overused these days, 

especially by major brands that homogenize 

their oversized properties to fit their brand 

image. How can a 200-room hotel be labeled 

'boutique'? Of course, the guest experience 

and services must align with the tailor-made 

concept. 

Q: What exciting projects are currently on 

your plate? 

Our Couture Hospitality Concept partnership 

has been crucial in aiding private investors to 

establish, position, and manage a distinctive 

portfolio of world-class hotels. We provide a 

c o m p r e h e n s i v e s o l u t i o n - f r o m 

conceptualisation, architecture, and 

branding to pre-opening and management. 

This initiative comprises some of the 

industry's most accomplished individuals. 

We also represent various private hoteliers in 

Europe, South America, and Asia as Owner's 

R e p r e s e n t a t i v e s . A l l o u r o n g o i n g 

d e v e l o p m e n t s a r e s m a l l , l u x u r i o u s 

CoutureRetreats. We believe in the beauty of 

small and personal! 

Q: What counsel would you offer someone 

aspiring to work in the luxury lifestyle and 

Hospitality sector? 

Don’t attempt to replicate my journey! I was 

fortunate to have learned on the job without 

ever attending a hotel school. Today's 

e v o l v i n g a n d d e m a n d i n g i n d u s t r y 

necessitates the best education and training. 

Choose the right hotels to progress swiftly 

and strive to maintain your uniqueness. 

Q: You seem to juggle multiple roles. 

What's your primary focus right now? 

Recently, I accepted a position on the board 

of the ultra-luxurious St. Julien brand as an 

international advisor. We're also aiding the 

development of an exciting eco-luxury 

project on three Gili Islands near Bali. 

A d d i t i o n a l l y, w e' r e i n v o l v e d i n t h e 

d e v e l o p m e n t o f s o m e e x c e p t i o n a l 

independent properties in Europe, Asia, and 

South America. 

Q: Apart from your daily responsibilities, 

you're also actively involved in various 

professional and social activities. 

Indeed, giving back to the industry that has 

offered me so much is incredibly important 

to me. A few years back, I founded the 

HoteliersGuild, a private and strictly 

confidential web-community for discerning 

hoteliers and their families, aiming to foster 

social interaction and creativity. Today, it 

boasts a global membership, thanks to the 

support of a select group of distinguished 

partners from our industry. 

Q: In your opinion, what truly makes a 

hotel exceptional? 

Luxury has transformed from grandeur to 

experiential design and simple elegance. 

Creating authentic, experiential hospitality 

and architecture is vital - a factor missing in 

many of today's chain hotels. The key is to 

stand out! Understand your customer's 

desires and exceed their expectations. It's 

not rocket science! You simply need to 

KNOW your customer. Personal service has 

always been and remains paramount - it's 

the little things that make a big difference! 

Q: We gather that you have a unique 

stance on 'branding’? 

Absolutely, I've always been sceptical of 

'over-branding' luxury properties, an opinion 

Q & A

shared by many esteemed industry leaders. 

Hence, we adopt a soft-branding approach in 

our projects, aiming to create something 

truly special. Today, investment groups 

acquire landmark hotels solely for ROI, 

resulting in 'look-alikes', and luxury brands 

lose their individuality. This creates niches 

sometimes filled by visionary independent 

hoteliers. 

Q: What, according to you, is the secret to 

success in the small luxury retreats to ensure 

guest loyalty? 

To truly stand out, you must understand your 

customer's needs and desires, not only in 

travel but also beyond. Be authentic, create 

engaging personalized experiences, and 

provide unique value. Personal service is key, 

and the small details make a big difference! 

Q: What is the fundamental idea behind your 

current activities? 

We aim to be innovative developers and 

operators, honouring the tradition of 

hospitality excellence, while thinking and 

acting "outside the box". This liberates us 

from large-chain constraints, allowing us to 

fully realize a property's potential without 

succumbing to standardisation. We believe 

no two people are alike, and the same should 

apply to luxury hotels and villa estates. Each 

property should have its unique character, 

style, and concept, and should maintain the 

highest standards of quality and personalised 

guest services. Most importantly, they should 

resist the dull stamp of conformity. 

Q: You founded the ‘HoteliersGuild 

International Hospitality Hall of Fame’ 

some twenty years ago among other 

initiatives. Could you tell us more about it? 

Indeed, almost every sphere has a Hall of 

Fame, so why not the hospitality industry? 

This sector and its leaders are truly special, 

and deserve an institution dedicated to 

fostering appreciation of the historical 

development of hospitality and its cultural 

impact. The Hall of Fame now has a selective 

Board of Advisors, and we are meticulously 

examining and evaluating our colleagues' 

most innovative activities that have 

significantly impacted business results and 

pioneered new concepts, guest services, and 

experiences. Our goal is to honor those who 

are redefining luxury, thereby inspiring 

current and future generations. We're 

privileged to have received robust support 

from esteemed colleagues and organizations 

within the luxury hospitality industry. A prime 

example is Lindsey Ueberroth, CEO of 

Preferred Hotels & Resorts, who has not only 

supported us but also co-founded our 

initiatives. 

The illustrious Hall of Fame is physically 

housed in the esteemed Villa Padierna 

Palace Hotel, specifically in the Palacio 

L i n a r e s i n M a r b e l l a , S p a i n . I t w a s 

ceremoniously inaugurated in October 2016 

at a grand event. The honor of cutting the 

ribbon was bestowed upon Princess Bhargavi 

of the Mewar family, proprietors of India's 

Historic Hotels Group, and the then President 

of The Small Luxury Hotel Group. Their act 

was witnessed by industry titans like 

TheOne&Only Sol Kerzner and the legendary 

Natale Rusconi from Cipriani, both Hall of 

Famers. 

Q: HoteliersGuild is also involved in 

supporting several noteworthy charitable 

causes. 

Indeed, our commitment to giving back is 

u n w a v e r i n g . W e i n s t i t u t e d t h e 

SIRIIUSACADEMYAWARD under the aegis of 

our HoteliersGuild Academy of Hospitality 

Arts, and have also pledged our support to 

the BeyondCuisine initiative that empowers 

black women Chefs. 

Q: As we conclude, could you share your 

personal and professional motto? 

In my professional sphere, I am deeply 

committed to conscientiously managing the 

social and environmental impacts of our 

activities. Particularly in the hospitality 

industry, I firmly believe that "EMOTION IS 

TODAY’S TRUE LUXURY." As for my life 

philosophy, I cherish the idea that "life is not a 

journey to the grave with the intention of 

arriving safely in an attractive and wellpreserved 

body, but rather to skid in 

sideways, chocolate in one hand, martini in 

the other, body thoroughly used up, totally 

worn out, and screaming, 'Wow! What a 

ride!'"

CoutureHospitalityConcept 

INTERNATIONAL CREATIVE PARTNERSHIP 

EMOTION IS TODAY’S LUXURY 


The Beaumont | Mayfair 

WITH A PASSION FOR DEEPER LUXURY 

TAKING EXTREME CARE OF THE SOCIAL AND ENVIRONMENTAL CONSEQUENCES 

OF WHAT WE DO AND HOW WE DO IT

The Beaumont | Mayfair 

HoteliersGuild 


THE PRIVATE SOCIETY FOR DISCERNING HOSPITALITY LEADERS 

BY INVITATION ONLY

Ribbon cutting by Princess Bhargavi Mewar of HRH Hotels and F.M. Pfaller, assisted by Filip Boyen, the CEO of Small Luxury Hotels & 

the lovely TV presenter Ece Vahapoglu. 

‘The One&Only ‘Sol Kerzner, inductee to the Hall of Fame, accepts the Lifetime Achievement Award from F.M. Pfaller

"THE INTERNATIONAL HOSPITALITY HALL OF FAME 

HAS BEEN CONCEIVED TO CELEBRATE BRILLIANCE IN 

OUR INDUSTRY. TO REWARD AND IMMORTALISE THE 

EXTRAORDINARY ACHIEVEMENTS AND CAREERS OF 

THE MOST EXCEPTIONAL LEADERS OF THE 

HOSPITALITY INDUSTRY, BOTH PAST AND PRESENT" 

FRANK M. PFALLER 

FOUNDER PRESIDENT

We share your paion

for Dper Luxury! 

COUTUREHOSPITALITYCONCEPT

Corporate Social Responsibility as we 

understand it at CHC is not just a 

window-dressing. We proudly support 

the organisations featured on the 

following pages and encourage all our 

colleagues and friends from the 

hospitality industry to join us and 

contribute to their noble cause.

MADE-TO-MEASURE LUXURY HOTEL MANAGEMENT 

MARKETING | BRANDING | OWNER’S REPRESENTATION 

Creating distinctive branding, operating and marketing concepts for luxury hotels 

around the globe. 


www.selectedhotels.biz

N 

NOBLE Causes

S I R I U S2023CAMPAIGN 

Dear Members, 

Partners,Supporters& 

Friends, 

As you know, our SIRIUSACADEMYAWARD campaign 

aims to provide education and scholarships for 

underprivileged African female students, and I am 

thrilled to inform you that the first five awardees, nominated from 

Artsy Africa and vetted by Study Access Alliance were recently 

enrolled to commence their studies at IU-International University of 

Applied Sciences. 

We are incredibly grateful for the immense generosity of our 

Hoteliers Guild co-founder Lindsey Ueberroth, who guaranteed the 

first 30 scholarships, and the success of our recent online auction of 

the amazing comp-room-nights donations from our hoteliers, 

which secured funding for at least another ten. Thanks to this 

collaborative effort, we are pleased to announce our plans to award 

fifteen additional scholarships in 2023. Our aspirational goal is to 

award over 100 in the coming years. 

However, sustaining this success and helping more students in the 

future requires continued support from individuals like you. We 

invite you to join our GoFundMe team as a backer and spread our 

message through your networks. The more potential donors we 

reach, the merrier, as even a small donation can make a difference 

in the lives of these young women and the future of the hospitality 

industry. So, let's come together and create a brighter future for all. 

I am also excited to inform you that we aim present an updated 

concept draft for the SIRIUSACADEMYAWARD campaign 2023 next 

week, aimed at furthering our cause and expanding our reach to 

generate more proceeds for our noble cause. 

Thank you in advance for your efforts, and I look forward to pursuing 

this exciting and rewarding project with you. 

Sincerely, 

Frank 


Founder President | HoteliersGuild

Curated by 

" At the core of our companies' ideology is we care. 

This element of our ideology is incredibly powerful and deeply ingrained 

in everything we do. As a family-owned company, Preferred Hotels & 

Resorts is strongly committed to philanthropic efforts and showing 

unconditional support for communities in need. We are proud to work 

with so many colleagues around the globe, who share a commitment to 

make the world a better place . Positive actions of a few inspire many 

others to do their part and making a larger impact on others in the 

future. 

We support the SIRIUSACADEMYAWARD campaign which has 

evolved into a tremendous success, and we are immensely proud of the 

impact we have made so far. With our initial endowment and donations 

from generous HoteliersGuild members, this initiative already secured 

40 scholarships for underprivileged African female students, and we're 

just getting started. As we move forward, we are committed to growing 

and sustaining this success story for years to come. Thank you for your 

continued support of this noble cause. Together, we can make a real 

difference in the lives of these deserving students. Thank you so much 

for supporting this noble cause. 

Lindsey Ueberroth | CEO | Preferred Hotels & Resorts 

Curator of the SIRIUSACADEMYAWARD

Type to enter text

TESTIMONIALS 

Th e H o t e l i e r s G u i l d 

LeadingHôtelières chapter 

was launched by an esteemed 

group of female executives who 

s h a r e a c o m m i t m e n t t o 

accelerate gender equality in 

the hospitality industry and 

elevate more women into 

leadership roles. 

The collective expertise of our 

members is incredibly powerful, 

and we look forward to creating 

further momentum on a global 

scale by using the findings of 

our first year’s work to create 

a n d p r o v i d e e d u c a t i o n , 

mentorship, and training in the 

areas that will have the most 

success in moving progress 

forward. I am proud to join 

together with fellow industry 

from our Co-founder colleagues in championing this 

Lindsey Ueberroth crucial cause and very excited 

CEO | Preferred Hotels & Resorts to see what we can achieve in 

the years ahead. 

" MESSAGE 

Sonu & Eva 

Shivdasani 

CEO | SONEVA 

HoteliersGuild International 

Ambassador 

I 

am honoured to be on the 

panel of the HoteliersGuild, 

and I want to thank Frank 

for the opportunity. I believe 

that hotel, or any business, 

must have a purpose beyond 

profit. The must play a greater 

role in the world beyond 

enriching their shareholders. 

By taking bold steps, we in the 

t o u r i s m i n d u s t r y c a n 

fundamentally redress the 

balance between business 

and communities, and shift 

back to the original purpose of 

the corporation as a service to 

society. 

I 

am delighted to be part of 

the growing number of 

women who are leading the 

way and making the hospitality 

industry a more inclusive place. 

Thank you, Frank, for allowing 

me the opportunity of being a 

member of the Hoteliers Guild. I 

hope that together we can 

continue to do good for the 

communities we operate in, 

while giving back to the planet. 

" 

I 

am delighted to be part of 

the growing number of 

women who are leading the 

way and making the hospitality 

industry a more inclusive place. 

Thank you, Frank, for allowing 

me the opportunity of being a 

member of the Hoteliers Guild. I 

hope that together we can 

continue to do good for the 

communities we operate in, 

while giving back to the planet. 

Paul Jones 

CEO | The Lux*Collective 

HoteliersGuild Honorary 

Ambassador 

Filip Boyen 

Ambassador | Forbes Travel 

Guide 

Hon. Ambassador | HoteliersGuild 

T 

he corner stone of our 

industry is the human 

connection. Forbes Travel 

Guide exists to champion, 

support and celebrate all those 

with a passion for extraordinary 

service. I am delighted to be a 

part of this wonderful initiatives 

and to contribute in any way I 

can. 

" 

Xenia zu 

Hohenlohe 

Co-founder | 

Considerate Group 

1st Chairlady | 


LeadingHôtelières 

Chapter 

X 

e n i a i s a s 

p a s s i o n a t e 

about hospitality 

and travel as she is 

about helping to create 

new systems in order to 

integrate sustainable 

practices into every 

aspect of life. 

She has been working in 

the hotel and tourism 

industry all over the 

world for the last 20 

y e a r s , b u i l d i n g 

e x p e r i e n c e a n d 

knowledge on what 

ingredients are needed 

to make a hotel as well 

a s i t s s e r v i c e s 

outstanding. We are 

most grateful for her 

continued support for 

our SDG5 initiatives. 

Prof. Dr. Sowon 

Kim 

EHL Business 

School Lausanne 

1st Co-Chairlady | 



Chapter 

S 

h e t e a c h e s i n 

bachelor's, master's 

a n d e x e c u t i v e 

e d u c a t i o n p r o g r a m s 

fields of leadership and 

i n t e r c u l t u r a l 

management. Sowon’s 

initiative puts the focus on 

p r o j e c t s r e g a r d i n g 

women, and on a wider 

scale the initiative aims to 

promote gender equality 

and leadership. 

Sue 

Harmsworth 

Founder | ESPA 

HoteliersGuild Advisory 

Board Member 


Chapter 

T 

he founder of ESPA, 

H a rmswo r t h h a s 

more than 50 years 

experience in the spa and 

wellness industry and has 

founded and managed 

m u l t i p l e s u c c e s s f u l 

wellness businesses, as 

well as pioneering the 

modern spa model we are 

so used to today. Sue is an 

i n s p i r a t i o n a l a n d 

visionary leader - thank 

you for your support!

Prof. Dr. Willy 

Legrand 

IU International 

University 

I 

am delighted to be 

part of the growing 

number of women 

who are leading the 

way and making the 

hospitality industry a 

more inclusive place. 

Thank you, Frank, for 

a l l o w i n g m e t h e 

opportunity of being a 

m e m b e r o f t h e 

Hoteliers Guild. I hope 

that together we can 

continue to do good for 

the communities we 

operate in, while giving 

back to the planet. 

Prof. Dr. Henri 

Kuokkanen, 

Vice Dean| Institut 

Paul Paul Bocuse 

T 

he HoteliersGuild 

A c a d e m y o f 

Hospitality Arts 1st 

chairman. An expert in 

multiple fields makes 

him a well-rounded 

e d u c a t o r . H e i s 

p a s s i o n a t e a b o u t 

research and sharing 

h i s e x p e r t i s e w i t h 

students, our academy 

and strives to develop 

engaging pedagogy to 

build the competences 

that allow his students 

to excel in their careers. 

Prof. Maribel 

Esparcia Pérez 

Managing Partner | 

ESC 

P 

rofessor at the 

University of Lleida 

in the Faculty of 

L a w , T o u r i s m a n d 

Economics, Diploma in 

Tourism and Master in 

Hotel Management, in 

the hotel sector for over 

a decade, Maribel has 

b e e n p a r t o f 

i n t e r n a t i o n a l h o t e l 

chains and independent 

hotels, with extensive 

experience in operations 

and strategy. 

Luca Franco 

CEO | Luxury Frontiers 

F 

o r L u x u r y 

F r o n t i e r s , 

d e s i g n i s 

a b o u t c r a f t i n g 

engine experiences 

a n d d i s s o l v i n g 

barriers between 

people and their 

e n v i r o n m e n t . 

Initially, this trend 

formed in Af rica, 

and in recent years 

it has taken hold in 

the Americas and 

Asia. I am delighted 

to be a part of this 

wonderful initiatives 

and to contribute in 

any way I can. 

Matteo Thun 

CEO | Matteo Thun & 

Partners 

T 

h e p a n e l o f 

HoteliersGuild is a 

great opportunity 

f o r o u r h o s p i t a l i t y 

business to reflect on a 

f e w ' p o s t - c o r o n a 

questions': Are we more 

philanthropic? Here we 

more cautious with 

t h i n g s , p e o p l e a n d 

o u r s e l f ? A r e w e 

measuring time in a 

new manner? Here we 

closer to the sense of 

life? Is short distance 

trialling increasing local 

tourists? 

Un caro saluto & grazie 

Frank! 

Bill Bensley 

CEO | Matteo Thun & 

Partners 

I 

' m h u m b l e d a n d 

g r a t e f u l t o b e a 

m e m b e r o f t h e 

HoteliersGuild panel 

and congratulate Frank 

and his team on the 

initiatives. My dream of 

hotel owners like myself 

c a n b e g i n t o 

incorporate some oor 

a l l o f m y s e n s i b l e 

sustainable ideas into 

their hotels which will 

also save them money 

as well as benefit the 

environment and the 

communities in which 

they operate. My hope 

is that all hotels of the 

future are not just 

places to sleep but 

places of purpose that 

make our world. 

Architects&Designers 

Chapter 

Beatrice & Vicki 

Tollman 

Red Carnation Hotel 

Collection 

Honorary Ambassador | 


T 

hank you so much, for 

this incredible honour 

and opportunity to be 

part of such a distinguished 

group of hoteliers and 

professionals. I feel deeply 

privileged and so appreciate 

being recommended by 

Xavier and Paul. I have read 

through the presentation 

and it really is such a 

wonderful concept and 

initiative with values and 

principles that we as a 

family and brand strongly 

believe in. 

Beatrice & Stanley 

Tollman 

Red Carnation Hotel 

Collection 

Members of The International 

HoteliersGuild Hall of Fame 

It's a great pleasure to accept my Honorary 

Ambassadorship with the HoteliersGuild and 

to join this society of people in our hospitality 

industry who 

I greatly admire. I am especially delighted 

to a c k n o w l e d g e t h e i m p o r ta n c e o f 

sustainability and travel as a force for the 

good within your society. Since Stanley and I 

opened our first hotel more than 60 years 

ago, hospitality has continued to evolve, but I 

believe that integrity, determination and 

striving for the very bestir our guests is even 

more important today. These are the 

qualities I value the most in our teams, and 

t h e y w o r k h a n d - i n - h a n d w i t h o u r 

commitment to build a sustainable future 

through conservation through conservation, 

leadership and support for our local 

communities.

We are publishing the quarterly 

“LookBook”, exclusive magazines for 

HoteliersGuild members and their 

discerning guests. Featured are trend 

setting member properties and we are 

assisting our colleagues in their 

marketing and sales efforts by sharing 

the magazine via our global network with 

t h e g ra c i o u s s u p p o r t f ro m o u r 

associates.

NEW 

PROJECTS 

& JOINT 

VENTURES

COUTUREHOSPITALITYCONCEPT 

A new Destination in 

Itself 

in 

Andalusia 

South of Spain

SPA

"BEYONDWELLNESS" 

Sue Harmsworth MBE 


Integrative Health 

vs. Wellness Light 

in the Future of 

Hospitality"

INSIGHT EDGE 

A Meeting of Minds: 

Sue Harmsworth MBE, the Matriarch of 

Spas, on the Evolution of Wellness and Spa 

Culture" 

by Frank M. Pfaller | Founder President of HoteliersGuild and CHC-CoutureHospitalityConcept 

After my recent meeting with Sue Harmsworth—an esteemed ambassador of the 

HoteliersGuild Leading Hôtelières chapter and honorary member of our Academy of 

Hospitality Arts—I came away with invaluable insights into her visionary approach to 

wellness and hospitality. Her perspective aligns seamlessly with the CHC- 

CoutureHospitalityConcept vision for our upcoming project in Andalusia. Sue’s exceptional 

experience and wisdom were truly inspiring, and I left with a reassuring sense that we are 

on the right path. 

Sue discussed the need for refined distinctions in “wellness” terminology, as the concept 

has become overly broad and diluted. She sees a strong future in integrative wellness 

destinations—places that blend “light” wellness (relaxation and spa experiences) with 

“serious” wellness (functional medicine, advanced diagnostics, and personalized health 

plans). This approach is particularly resonant with our own vision of combining natural 

relaxation with health-forward initiatives that truly impact guests' wellbeing at the soon to 

be unveiled project in Spain. 

Her insights into sustainable business models for these resorts were equally valuable. She 

noted that integrative wellness destinations succeed when all services are seen as one 

unified profit center rather than isolated departments, as is typical in traditional hotel spas. 

This integration could support our financial goals by ensuring that every wellness offering, 

from spa to advanced medical and recreational services, is part of a cohesive, profitable 

whole. 

On the topic of wellness real estate, Sue explained how the post-pandemic world is 

increasingly drawn to wellness communities that are more than just places to visit; they’re 

places to live sustainably, often in a primary residence. Our concept in Andalusia, which 

focuses on sustainable and multigenerational wellness, fits well with this trend, especially 

as we emphasize community, nature, and self-sustaining practices. 

Sue also highlighted the potential of wellness tech, particularly tools that extend guests' 

health monitoring and follow-up beyond their stay. This idea resonates with our 

commitment to ensuring guests leave not only rejuvenated but with tangible health 

improvements they can sustain long-term. 

In summary, Sue’s encouragement, validation, and insights into emerging trends and 

opportunities were incredibly valuable. Her positive appraisal has reaffirmed our direction, 

and I am deeply grateful for her guidance as we continue shaping this distinctive vision in 

Andalusia—a destination rich in cultural heritage since the 17th century—centered around 

an expansive 20,000 m² holistic spa component, set to be managed by a world renowned 

bespoke spa brand.

PASSION FOR DEEPER LUXURY 

Pristine nature-based meaningful impact hospitality with a curated mix of inclusivity and exclusivity.

GILIGILI 

MAY 2023IDRAFT 

THE ART OF NATURE 

With NetZeroNow Plan in place 

This is an Investment proposition for at least 60 

resort units of a "luxury glamping" standard 

built and operated with the highest eco 

integrity, project rationale and objectives. 

Three virgin white sand beach private islands & 

mainland beaches are secured and licensed, 

accessible (the closest to Bali, 2hrs from an 

International airport) and shovel-ready, 

"Crown Jewel" island Kenawa will be a hybrid 

event space and prudently grow to minimum 50 

units in max 3 years, with camping & yachts for 

extra ad hoc guest capacity. 

A further minimum 10 totally private units, one 

on it's own private island, all with private 

beaches, will be added within max 2 years. KENAWA ISLAND ULAR ISLAND NAMO ISLAND 

The journey with the small boat only takes 15 The journey Funded and truly integrated eco Partner, JV, join advisor y board, mentor the founder 

minutes. Kenawa island is really close to Poto 

Tano port, the port of Sumbawa Barat. Kenawa 

island is a part of Gili Balu’ district in Poto Tano 

Village – Sumbawa Barat, Indonesia. Besides 

Kenawa Island, there are seven other islands 

close to Poto Tano. Those islands are: Kalong, 

Nano, Mandiki, Paserang, Kambing, Belang and 

Ular. 

stewardship and social impact. Community as ac7ve 

stakeholder s , inclusive planning since 2016. Not a 

green/purpose-washing "powerpoint hypothesis 

"Within a formal regional climate ac7on public 

private partnership. Competent JV partners bringing 

exper7se and funding. 

Seed fund pre project funding 

Project fund 60 uni t s (funder design choice) & 

overheads. 

Fund ex tens ion of the land t i t les and a new 5* eco 

development 

Integrate a funded eco-concept onto this blank 

canvas 

GILIGILI 

MAY 2023IDRAFT 

Ethos - Ultra Eco. 

We’re at a critical moment in history after 

economic mindsets from capitalism to 

communism were based on a false assumptions 

of infinite resources which marginalized nature. 

The realization of this has heralded the 

awakening of a world ready to respond. 

This collective focus has seen a significant rise 

in people committed to restoring and repairing 

our social contract with the earth and one 

another, to find a balance between growth, 

resources and the planet. 

APPROACH 

Investment returned year 3-5 

Upside either reaped, reinvested to expand or 

exited via trade sale. 

Non-financial Eco Stewardship upside. Nonfinancial 

Social Impact upside. 

Gov, JV partner, NGO cash contributions. 

A foothold into the paradigm shift of the new 

green industry 4.0.06 

Eco design choice left to Investor. 

1 2 Experienced, honest, passionate, capable 

1 3 

Management, Board, Build and Ops Teams. 

BRANDING 

We are committed to protecting the Gili’s and 

our planet's natural and cultural heritage, while 

enhancing the well-being of local communities. 

Creating more meaningful experiences is part of 

our DNA. 

We pledge to honor and celebrate nature, 

culture, and community. 

The Eco-Gili projects are engaged in reducing 

carbon footprint and we are collectively helping 

to conserve wildlife habitat on land and sea, 

including critically endangered species. We 

deliver conservation success through action and 

impact. 

Our commitment to sustainability is rooted in 

our deep experiences in Bali. It also reflects 

that we have learned with and from our local 

partners how we can work together to support 

their goals and priorities for improving the 

quality of life, while serving as a positive 

example for other communities and for our 

developments.Our brand supports local 

communities, including hiring locally, partnering 

with local businesses, artists, artisans, and 

contributing to micro-enterprise projects, 

education, health and other community 

development priorities. 

Investing in the Eco-Gili projects is an 

investment into the future. 

 

And our brands commitment to hospitality as 

a force for good today is also a commitment 

to ensuring the well-being of our planet's 

natural heritage for future generations. 

Our target: Achieving a Zero Waste Lifestyle 

Do you remember learning the 3 R’s – 

reduce, reuse, recycle – when you were 

young? It’s the basis of the famous recycling 

symbol, with its three arrows. Well that eco 

friendly lifestyle mantra has gotten an 

update! 

It’s now the five R’s: 

Refuse what you do not need; reduce what 

you do need; reuse what you consume; 

recycle what you cannot refuse, reduce, or 

reuse; and rot (compost) the rest. - Bea 

Johnson

BRANDAMBASSADOR

STRATEGIC ALLIANCE PARTNER

Current 

& past 

PROJECTS

CHAPTER 1 | RETREATS 

PRIVATE RESIDENTIAL 

ESTATES & RETREATS 

Frank M Pfaller joined the forces of his CHC-Couture Hospitality Concepts signature 

label, operated by Selected Hotels Promotion LC, with his international project teams for 

a mission. This merger of expertise has been instrumental in assisting private, 

institutional investors to develop, position and manage an exclusive portfolio of 

independent luxury hotels around the globe while they remain the sole properties of the 

respective owners and companies. 

Our vision was and remains to be "To cherish the classic hospitality tradition of 

excellence and to provide superior services to both guests and owners.” Because CHC 

can think and act without the constraints of a large chain, we are able to maximise a 

hotel's potential without surrendering to standardisation.

BEYOND 

ESCAPISM 

BEYOND 

ESCAPISM 

Andalusia | South of Spain 

Andalusia | South of Spain

BEYOND 

ESCAPISM 

An Oasis of 

Health and 

Heritage: Where 

Nature, Culture, 

and Wellness 

Unite

THESPARECEPTION 

A welcoming entrance reception for a modern 

tropical integrative spa. The reception area 

features sleek, polished marble floors with 

tropical plants placed elegantly in corners. A 

reception desk made of light wood and marble 

stands at the center, with soft ambient lighting 

from overhead fixtures. Large glass windows let 

in natural light, and a seating area with plush, 

minimalist furniture adds comfort for guests. 

There is a water feature near the entrance, 

enhancing the tranquil and inviting atmosphere, 

A welcoming entrance reception for a modern 

tropical integrative spa. The reception area 

features sleek, polished marble floors with 

tropical plants placed elegantly in corners. A 

reception desk made of light wood and marble 

stands at the center, with soft ambient lighting 

from overhead fixtures. Large glass windows let 

in natural light, and a seating area with plush, 

minimalist furniture adds comfort for guests. 

There is a water feature near the entrance, 

enhancing the tranquil and inviting atmosphere, 

with a modern and exclusive tropical vibe 

throughout. 

with a modern and exclusive tropical vibe 

throughout. 

THESPARECEPTION

LUXURYINBALANCE 

A Unique Escape Blending 

Holistic Wellness with 

Cultural Splendor


Starting with our latest project. Construction of this truly splendorous 

estancia LAS PORTUGUESAS which overlooks the ocean from a deep and 

peaceful countryside, was completed in 2009. Built on a 13,5 ha lot in a 

privileged location with an outstanding panoramic view, it has unique 

characteristics of good design and top quality construction. 4.000 sqm 

built in a contemporary architectural style with the predominance of pure 

lines. Hi-tech installations provide the villa with an optimum comfort level in 

every room. 

This Uruguay’s largest & most exclusive luxury home. Our mandate 

included the conceptional design, marketing and management of this 

property as a private club for individual investors, owners and rental pool, 

to be operated with 5-star services. Marketing partners - the seventh art; 

proposed operating brand - VPlimitedEdition

CHAPTER 1 | RESORTS

MADE-TO-MEASURE LUXURY HOTEL MANAGEMENT, 

REPRESENTATION, MARKETING & BRANDING 

Responsible for some of the finest 

and most distinctive property concepts 

around the globe. 

CoutureHospitalityConcept | Villa dei Frassini | Viottolo dei Frassini 12 | 6977 Ruvigliana-Lugano Switzerland | t +41 22 534 

94 78 www.selectedhotels.biz | selectedhotels@mac.com

The ‘del’ Concept 

South East Asia 

Concept development | 2010 

The delConcept for urban couture hotels in Bali reflects CHC’s exceptional vision 

approach - luxe yet simple and modern. It is a game changer for the modern Lebensart 

hotel experience, combining great design and true innovation.

57 

___________ 

concept | development | marketing | sales

dare 

to 

be 

different 

enter 

a new 

area of 

value 

hoteling 

“ the delConcept couture 

hotel delivers an 

innovative & 

affordable hospitality 

experiences to visitors and 

guests who ‘have seen it all’ 

and an unprecedented 

opportunity for 

visionary merchants alike” 

frank m. pfaller, ceo selected 

hotels promotion l.c.

delConcept urban couture | value 

60 

___________ 

concept | development | marketing | sales 

iMagine! 

Level II has already a 

permanent tenant in place 

who will be operating their 

a exclusive concept corporate paper offices for a 

contemporary from this space. This inner floor city 

hotel will also that house delivers the vitalife® 

lounge & spa, 

an 

innovative including a fitness & centre/ 

affordable gymn and a health 

hospitality 

food 

bar. Hotel guests will 

combined check-in at with the vita-lifelounge 

guests concierge and day counter. visitors who 

experiences 

to 

‘have seen it all‘ 

Our design team has 

seamlessly woven 

as marketing, well as unprecedented 

merchandising, 

function and style into an 

opportunities unforgettable consumer for 

visionary experiencemerchants alike 

INTEGRATED J-C-A ??? 

TEA-SHOP? 

OTHER SHOPS?

delConcept - an urban couture-value hotel 

61 

___________ 


dare 

to 

be 

different 

enter 

a new 

area of 

value 

hoteling 

“ the delConcept urban 

couture hotel delivers an 

innovative & 

affordable hospitality 

experiences to visitors and 

guests who ‘have seen it all’ 

and an unprecedented 

opportunity for 

visionary merchants alike” 

frank m. pfaller, ceo selected 

hotels promotion l.c.

delConcept | an urban couture | value hotel 

62 

___________ 


Emotion is today’s true Luxury 

downsizing is Smart & Fashionable 

the delConcept incorporates: 

urban living 

shopping 

& entertainment 

in downtown Seminyak 

newly defined & under-one-roof 

a Breakthrough approach to 

affordable | value | hoteling 

for the new economy

63 

___________ 


Concept Approach 

Sea, Zen & Fun 

The urban couture concept is attuned to 

passion, lighting the flame within, going 

beyond the traditional hotel 

experience and above all - daring to be 

different! Sensuous & captivating, our 

idea delights in the the spirit of urban leisure 

and takes you to a world of energy and 

relaxation, exhilaration and 

quietness, sea and sun, Zen & fun. 

The design has taken into consideration a hip 

and trendy Seminyak resort market, 

upscale, ranging from a refined 

peacefulness to a club-like 

atmosphere. The decoration has been 

inspired by the contemporary fusion 

of east meets west at its very best. A 

variety of areas with differing sensations - an 

exiting and eclectic mix.

64 

___________ 


Guest rooms are intimate, 

comfortable & cozy, reflecting the 

supreme elegance of Nobuyiki 

Narabayashi’s Japanese fusion 

design with a local touch. 

delConcept has approached its spaces with 

both design and comfort in mind. 

delConcept‘s penthouse cabanalofts 

around the infinity swimming 

pool with private sun-decks will, of 

course, represent the epitome of urban 

couture living! 

iMagine!

65 

___________ 


A daring, drop-dead gorgeous 

reinvention of the 

conventional hotel room. 

Open-plan space, infused with 

sensuality. 

Concealable glass-enclosed 

bathroom and dressing 

area. 

Custom-designed 

furnishing, lighting and 

textiles by Nobuyuki 

Narabayashi create a witty and 

dreamlike mood. Sumptuous 

bamboo-cotton linens and a 

down duvet enfold you in 

softness. 

iMagine!

66 

___________ 


Hotel bathrooms have become 

more than just a places to bathe, primp or 

preen—guests expect a sumptuous 

solace where they can truly relax and 

rejuvenate in style. Whilst couture’d 

downsizing prevails in the 

room, the state-of-the-art bathrooms 

feature oversized walk-in 

Grohe rain-showers and highend 

design aesthetics and are 

comfortably integrated, thus lending an 

extending spaciousness to the 

studios.. 

Magine!

67 

___________ 


Shopping at the delConcept is an innovative showcase for cutting edge retailers and 

products that puts the fun back into shopping. A walk through our Boutiques is an electrifying delight, brimming with musthave 

treasures. Beautifully designed, exquisitely merchandized, at every step. The delConcept is responding to the needs and 

demands of the today’s culture, emphasizing eco-luxury, convenience, efficiency, excitement, social interaction, variety and value. Turn and 

view - a new discovery!

68 

___________ 


iMagine! 

Penthouse 

CabanaLofts 

set around the 

infinity 

pool 

featuring private 

sun-decks 

an attraction, 

generating naturally 

higher ARR & 

additional turn-over 

CabanaLoft guests are, 

of course, enjoying 

privileged added-value 

service offers

69 

___________ 


Food & Beverage | Entertainment 

... go hand-in-hand at delConcept 

in a few words, you’ll find yourself within 

the delConcept urban couture 

universe, a restaurant| 

lounge|tapas & sushi bar 

with an East|West cuisine 

that combines the best of both worlds! 

The delConcept delivers for our retail 

partners, providing high traffic, ease of 

operation, convenience, 

efficiency and amazing value. 

come in & find out!


delMango 

privatevillaestate 

bali 

Project Development | Concept | Marketing & Sales 

Bali’s first eco-luxury urban retreat with entirely new concept, 

including ‘lifestyle-ownership’ - fractional ownership scheme. 

Award winning architecture and interior design - CHC has again 

created yet another original.

Our architects and designers are being invited to 

create 

something entirely different 

Combining the best elements from the past with the 

latest technology available, this will certainly be 

Andalusia’s most avant-garde 

nature & health retreat located inside 

the famous historic Jardines de El Retiro 

Attention to detail is evident no matter where 

your eye may wander.

delPlaza 

Bali 

76 

___________ 


Concept | Architectural Brief | Feasibility 

The delPlaza MarketPlace concept has been conceived to address and to respond to the 

needs and demands of today’s mixed-use culture, emphasizing eco-luxury, convenience, 

efficiency, excitement, social interaction, variety and value.

77 

___________ 



78 

___________ 


iMagine! 







lounge & spa, 

an 



hospitality 

food 




experiences 

to 










TEA-SHOP? 

OTHER SHOPS?


79 

___________ 


iMagine! 







lounge & spa, 

an 



hospitality 

food 




experiences 

to 










TEA-SHOP? 

OTHER SHOPS?

80 

___________ 


81 

___________ 


82 

___________ 


SMS SacredMountainSanctuary 

Bali 

Sustainable eco-luxury spa retreat 

Masterplanned and conceptualized by CHC, this new bamboo 

development in Sidamen on a famous holy site strikes a Balance with its 

setting. Lush indigenous vegetation, sprawling modern pied-a-terres and 

oversized lots are just some of the features in this interpretation of a new 

wave and eco-luxury green living experience.

84 

___________ 


Gangga delMar Beach Retreat 

Bali 

Master Planning | Concept 

CHC had been retained to master plan Bali’s first integrated private beach club & spa 

retreat. Hotel component to provide management services to beach Club with dedicated 

Cabanas, health spa, villas & private residences - an eco luxury mixed-use couture 

retreat.

delBlanco Museum Estate 

Bali 

Concept Development | Pre-marketing 

Master-planning with a promise to be different! The Ubud market is ripe for 

reinvention. An inspiration ‘for the rich and famous’. To create the first of its kind 

‘Village des artists’, an ultra luxurious villa estate, around the renowned Antonio 

Blanco Renaissance Museum in Ubud, Bali, which is recognized as the most 

sophisticated colony of international artists in South East Asia and boasts the 

most sophisticated clientele with VVIP visitors and/or private villa owners from all 

over the world.

L I F E S T Y L E O W N E R S H I P 


Las Dunas Suites 

Home... only for the discerning few 


Las Dunas Suites | Marbella | Spain 

Concept | Marketing & Sales | General Management 

Inspired by the architectural traditions of Andalusia, Las Dunas 

Suites offers just 34 luxurious residences along with the pleasures 

and privileges of the renowned Las Dunas Beach Hotel & Spa. It 

captures the very essence of Spanish Mediterranean lifestyle 

under the year round sun of Costa del Sol.


Capri Couture Hotel Collezione 

Capri 

Concept design | Branding Proposal 

An attractive opportunity exists on the island of Capri for a 

differentiating hospitality offer to satisfy the requirement and 

expectations of today’s affluent guests. CHC has been retained to 

develop a concept, brand and manage a small eco-luxury 

collection of villa retreats and beach lounges.

CapriBeachLounge Concept 

Concept | Branding | Operating 

Staying at one of CapriCoutureHotelCollezione villas of course also means 

enjoying the entire range of CapriBeachLounge world of dolce-far-niente. 

Non-resident guests are welcome for daily membership.

CHAPTER 2 | HOTELS & RESORTS 

HOTELS & RESORTS 

At no time did we believe that bigger is better. We know and recognise that smaller 

luxury hotels offer those uniquely personal touches that discerning travellers are rating 

so highly. Furthermore, we recognise that emotion is todays true luxury in our service 

industry, and that long lasting experiences not only are precious, but also contribute to 

generate and increase loyalty from present times discerning nomads. 

Therefor, we seek out the smaller gems that offer genuine, nonpareil experiences - it 

could be lashings of luxury at a palatial mansion or barefoot bliss on a desert island. We 

focus on investors who are allowing and encouraging us to come up with something a 

bit different, most certainly not a faceless chain concept with ‘uniformised’ rooms and 

equally non descript guest services. We value ideas which demonstrate and dare to be 

different in architecture, design and operating concepts.


Owner’s Representative since 2005 

Group Owner’s Representation to design new marketing concept 

for all hotels and spas. Introduction of the Couture Villa Ownership 

concept. Preparations to expand the Villa Padierna brand to 

China, implementation of operating standards and management 

of the new properties under the VPlimitedEdion brand. Integration 

of The International Hospitality Hall of Fame at Palacio Linares.


Owner’s Representative 

Owner’s Representation to design new marketing 

concept for the group and introduce a couture villa 

ownership concept. Preparations to expand the Villa 

Padierna brand to China, implement operating 

standards and manage the new properties.


The K-Club 

Barbuda | Antigua 

Re-opening & Positioning | General Management 

Minimalist beach retreat, designed by Italian star 

architect Gianni Gamondi, owned by world 

renowned fashion designer Mariuccia Mandelli of 

renowned Italian fashion brand KRIZIA.


Lagaciò Hotel 

San Cassiano | Italy 

Owner's Representative | Marketing Concepts 

Assisting private owners in all marketing & sales efforts with 

the creation of innovative made-to-measure operating & 

training concepts and introductions to our global network.


Las Dunas Beach Hotel & Spa 

Marbella | Spain 

Concept | Opening & Positioning | General Management 

Andalusia’s and Spain’s leading beach & spa retreat. Michelin star 

restaurants , Five-Star-Diamond Award and numerous other 

international accolades. Fully conceptualized and jointly managed by 

Selected Hotels Promotion L.C. under a luxury alliance with Hotel 

Weisses Roessl, Kitzbuehel, Austria


The RuiJin 

Shanghai 

Concept | Owner’s Representation 

Retained for brand adaption & concept 

proposal, as well as hospitality program, 

business & experiential concept development 

for Shanghai’s foremost Gated Urban Retreat 

of Sino-British and French Heritage in the very 

heart of Shanghai’s former French Concession

GoldenTouchSpa 

Shanghai 

93 

___________ 


Concept 

In our forthcoming Business Development Vision document we intend to 

outline the vision, concept, business opportunities, implementation 

strategy, and timeline for the development of the TheGoldenTouchSPA by 

the FortuneHospitalityInternational Partnership for Touch Spas

Las Dunas Beach Hotel & Spa 

Marbella | Spain 

Concept | Opening & Positioning | General Management | 1996 - 2005 

Andalusia’s and Spain’s leading beach & spa retreat. Michelin star 

restaurants , Five-Star-Diamond Award and numerous other international 

accolades. Fully conceptualized and jointly managed by Selected Hotels 

Promotion L.C. under a luxury alliance with Hotel Weisses Roessl, 

Kitzbuehel, Austria

15 

___________ 

concept | branding | management

23 

___________ 

delConcept

24 

___________ 



Marbella 

31 

___________ 

delConcept 


L I F E S T Y L E O W N E R S H I P 

Home... only for the discerning few 



Inspired by the architectural traditions of Andalusia, Las Dunas Suites 

offers just 34 luxurious residences along with the pleasures and privileges 

of the renowned Las Dunas Beach Hotel & Spa. It captures the very 

essence of Spanish Mediterranean lifestyle under the year round sun of 

Costa del Sol.

15 

___________ 

delConcept

38 

___________ 

delConcept

39 

___________ 


Las Dunas Park 

Marbella 


A truly magnificent development of exclusive private residences with 

all the services of the 5-star Las Dunas Beach Hotel & Spa - marketed 

and sold to a selective international clientele.

HOTEL WEISSES ROESSL 

KITZBUEHEL | AUSTRIA 

Concept | General Management | 2001 - 2006 

Re-opening, upgrading to international 5-star standards, positioning with The Leading 

Hotels of The World, Five-Star-Diamond Award and joined general management in luxury 

alliance with Las Dunas Beach Hotel & Spa, Marbella.


HOTEL 

WEISSES 

ROESSL 

KITZBUEHEL 

AUSTRIA 

Concept | General Management 

Re-opening, upgrading to international 5-star standards, 

positioning with The Leading Hotels of The World, Five-Star- 

Diamond Award and joint general management contract in 

luxury alliance with Las Dunas Beach Hotel & Spa, Marbella.

Prestige Resorts 

Munich | London 

44 

___________ 

delConcept 

Marketing & Sales | 1999 - 2000 

Exclusive marketing & sales agency for the German speaking markets for 

Richard Branson’s Virgin Limited Edition as well as other independent 

luxury hotels in Tunisia, Middle East and Caribbean.


Le Touessrok 

Mauritius 

Take Over & Upgrading | New Concept & General Management 

Take-over from private owner for Sol Kerzener’s Southern 

Sun Group; new operating concept & upgrading

El Rancho Country Club 

Petion-Ville / Haiti 

Concept Consulting & Positioning Management | 1985 

In 1985, the island’s leading hotel and casino operation


LeGuanahani 

St. Barth | French Antilles 

Resort Concept | Pre-Opening, Opening & Positioning Management 

Le Gunahani, designed by famous Christian Liaigre, was the 

Caribbean’s foremost hotel, achieving highest accolades and 

room rates. Nestled between Marigot Bay and Grand Cul de 

Sac, the Hotel Guanahani & Spa has subsequently 

established itself as a haven of luxury, comfort, and 

elegance.


Puente Romano 

Marbella 

General Management 

Marbella’s iconic ‘grand dame’ - the renowned luxury beach hotel, 

designed to recreate the character and charm of an Andalusian 

beachfront village. The lush sub-tropical botanical exuberance that 

embraces the ancient Roman Bridge dating back to the 1st century 

enraptures with its scents and colors.


Hotel La Bobadilla 

Loja | Granada | Spain 

Concept | General Management 

Built to resemble a ‘White Village’, this very special 

property is located in a natural environment and designed 

in the Nazarí style with the architecture of ancient 

Andalusian palaces. Eco-luxury and sustainability at its very 

best - 700 hectare of land.

St. James’s Club 

Antigua / West Indies 

Resort Concept | Pre-Opening Management | 1984 - 1985 

At that time, Antigua’s and one of the Caribbean’s leading 5-star mixed use beach 

resort, developed by America Cup challenger Peter de Savory who also owned the St. 

James’s Clubs in London and Los Angeles. The 40 residential-style villa accommodation 

dotting hillside above Mamora Bay added to the resort’s club-like ambience.

The K-Club 

Barbuda / Antigua 

Re-opening & Positioning | General Management | 1992 - 1993 

Minimalist beach retreat, designed by Italian star architect Gianni Gamondi, owned by 

world renowned fashion designer Mariuccia Mandelli of KRIZIA.

Quinta do Lago 

Almancil / Portugal 

Resort Concept | General Management | 1987 - 1990 

At that time, Europe’s most sought after Golf & residential resort, sitting amongst 2,000 

acres of the picturesque Ria Formosa Natural Park and its unique beaches. 

Still today, one of the most desired addresses in Europe.

Ca Isabelle 

Lugano / Switzerland 

Concept & Operating Design | Feasibility & Marketing | 1992


Hotel Tres Islas 

Fuerteventura 

Canary Islands 

Marketing & General Management 

At it’s time the first 5-star property in Fuerteventura. We 

provided marketing & sales services from the German 

speaking markets and general management. 

370 rooms & suites, set inside the white dunes of 

Corralejo.

Beverly Hills Hotel 

Umhlanga Rocks / S.A. 

Upgrading | New Concept & General Management | 1980 - 1981 

This has been South Africa’s very first 5-star hotel, owned and initially operated by hotel 

mogul Sol Kerzner. Set on the spectacular coastline of Umhlanga Rocks Durban, it is 

still one of the premier coastal locations in South Africa, boasting a spectacularly 

romantic setting.


Maharani 

Durban | South Africa 

Repositioning| & Upgrading | General Management 

At that time, S.A.’s leading 5-Star deluxe property by Sol 

Kerzner, featuring the first panoramic lift and the famous 

Raffles Supper Club with outdoor pool on the top. Award 

winning Cristal Room restaurant, 220 luxury rooms and 

suites.

Maharani Hotel 

Durban / South Africa 

Repositioning| & Upgrading | General Management | 1982 - 1983


The Regency | Kuwait 

Re-branding & Upgrading | New Operating Concept & General 

Management

Blue Marlin Hotel 

Malindi / Kenya 

Marketing Concept | General Management | 1972 - 1975

The Regency Palace 

Kuwait 

Take Over from Hyatt | Re-branding & Upgrading | New Concept & General Management | 1985 - 1986

CHC INDEX BOOK1124

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template ?