Annual Awards 2024

Trademark Law Firm of the Year – Philippines
The Hechanova Group – Hechanova & Co. and Hechanova Bugay Vilchez & Andaya-Racadio – is
based in Manila, where the former firm focuses on prosecution matters and the latter on litigation
work. The group advises on matters related to trademarks, patents, copyright, domain names,
utility models, designs, litigation, licensing and franchising. The Hechanova Group is very strong in its
patent and trademark practice. The law firm has been recognized by ASIA IP Magazine as winner
for 2017 for trademarks, and copyright in 2019. The total complement of the HECHANOVA Group
is 48 with 12 lawyers, and 22 engineers/science professionals. Partners/Principals Editha R
Hechanova, Maria Gladys Vilchez, Brenda Rivera, Noemi Rivera, Chrissie Ann Barredo and Joy
Marie Gabor-Tolentino concentrate on IP. All its 5 senior associate lawyers can lead enforcement
actions and have an average of 8 years in IP litigation work. In September, 2020, Hechanova
Bugay Vilchez & Andaya-Racadio was able to prevail in a landmark trademark infringement case
Zuneca vs. Natrpharm (G.R. No. 211850) by proving Zuneca as a prior trademark user in good faith,
and hence, non-infringing. Just recently this June, 2021, despite the pandemic, the law firm was
able to conduct a raid action led by the National Bureau of Investigation (NBI) and seized about
168,000 pairs of counterfeit Havaianas slippers and its colorable imitations with estimated value of
US$3.6 Million.
Atty. Editha R. Hechanova
President/Managing Partner
Editha R. Hechanova is the President and CEO of Hechanova & Co., Inc., member of the
HECHANOVA Group is an IP consulting firm handling patent and trademark prosecution,
copyright, domain name, plant variety, product registrations, consulting on IP creation and
protection, and all other non-contentious IP services. Hechanova Bugay Vilchez & Andaya-
Racadio is a full service law firm offering a complete range of legal services such as general
counseling, commercial transactions and special projects, corporate/M&A; intellectual property
enforcement, litigation and other contentious IP matters; regulatory compliance, corporate
governance; litigation and dispute resolution, tax advisory and tax compliance, labor and
employment, immigration, commercial disputes including civil, criminal, administrative, and
regulatory issues; dispute resolution and arbitration matters, corporate secretary and directorship
services.
Contact Details:
Editha R. Hechanova, Esq.
HECHANOVA GROUP
Ground Floor Salustiana D. Ty Tower
104 Paseo de Roxas Avenue
Makati City 1229
Philippines
Tel. Nos. (632) 8888-4293;
Fax Nos. (632) 8888-4290;
Email:
mail@hechanova.com.ph