Made in Türkiye November 2024

TURKEY-UZBEKISTAN
ECONOMIC PARTNERSHIP
November 2024
Ashley Joy’s
New Dry Shampoo:
Feminine Aura
Turkish economy commits
itself to sustainable growth
Ashley Joy proudly presents its new dry
shampoo, Feminine Aura, which not only
captivates with its enchanting fragrance but
also boasts unique notes and a formula akin
to a perfume.
With a philosophy that invites you to discover
your own aura and inner beauty, Ashley
Joy offers a beauty and care experience that
goes beyond its competitors with this dry
shampoo. The pheromone content provides a
self-esteem-boosting effect with each use.
Page 4
Experience a Radiant
and Flawless
Complexion with Nuxe
Prodigieux ®
and the rising credibility
The Turkish economy appears to be on a positive
course as confidence indices have been increasing
since the second half of the year, while real sector and
household expectations for 12-month-ahead inflation
declined, and positive expectations for the future of the
economy increased.
The economic confidence index, which reached the
threshold of 100 in March, fell in subsequent months,
landing at 93.1 in August, and it recovered, reaching 98
in October, its five-month high.
The consumer confidence index started rising after
hitting its lowest at 75.9 in July. It saw a steady increase
in the following months, reaching 80.6 in October, its
highest in 16 months. The real sector confidence index
started the year at 102.9 and declined to 98 in August.
The index rose again in October to 102.2, recording
its highest in five months. The services confidence
fluctuated throughout the year, hitting a four-month
high at 114.2 in October.
The 12-month-ahead annual inflation estimates by
the Turkish central bank reached its highest in recent
years at 45.28% in October 2023, declining to 27.44%
in October this year.
The annual inflation estimates for the real sector
peaked at 70.1% in November 2022 and fluctuated
before falling. The rate reached its 15-month low at
49.5% in October. Page 9
Discover the Nuxe Prodigieux® Moisturizing
BB Cream, which adds a natural glow
and provides an even tone to your skin!
With its silicone-free and lightweight texture,
it moisturizes your skin for 24 hours
while delivering a healthy radiance.
Enriched with precious sweet almond oil,
this special formula protects your skin while
evening out your complexion and providing
a natural look. The Nuxe Prodigieux® BB cream
features a non-comedogenic biomimetic
formula with naturally derived pigments, offering
long-lasting moisture and an even appearance.
Page 4
Achieve full brows with the
Winter Special Brow Care Set
Having full and well-groomed brows is no longer
just a dream! Revitalash Cosmetics’ Winter Special
Brow Care Set provides all the care your brows
need while highlighting their natural beauty.
The set includes the award-winning RevitaBrow®
Advanced serum, which has received the Allure
Best of Beauty Award 11 times. This powerful serum
strengthens your brows and gives them a healthy appearance.
Page 8
Global Career Move from
L’Oréal Türkiye
“ECRM Copenhagen Cosmetics Sectoral Trade
Delegation” was organized by Istanbul Chemicals
and Chemical Products Exporters’ Association
(IKMIB) in Copenhagen, Denmark for the cosmetics
and cleaning products sector.
In the event held between October 13-16, 2024, 13
Cosmetics
industry came
together in
Copenhagen
companies from the Turkish cosmetics and cleaning
products sector took part and more than 470 bilateral
business meetings were held in total.
IKMIB carries out many activities to contribute to
the exports of the chemical industry.
Page 11
Revitalize Your Skin
with Vichy Liftactiv
Serums!
A sparkling world
with MetaGlam!
Flormar breaks boundaries in makeup with
its new “MetaGlam” collection, inspired by
the virtual world and the energy of shimmering
colors.
Flormar elevates the beauty game for makeup
enthusiasts by offering high-performance
color cosmetics at affordable prices
through over 60,000 sales points in more
than 70 countries. With the slogan “Happiness
is Your Color,” the brand has undergone
a significant transformation, refreshing
its identity from its logo to packaging. The
MetaGlam Collection adds a new dimension
to colorful makeup by drawing inspiration
from the digital realm. Page 4
L’Oréal Türkiye, the leading Tech-Beauty company in Turkey,
has made a significant international appointment. Onur
Dizdaroğlu, who has served as the Country Finance Director
for over a decade, has been appointed as the Finance Director
for the L’Oréal SAPMENA Consumer Products Division,
covering the South Asia Pacific, Middle East, and North
Africa regions.
After building his career in finance within multinational companies,
Onur Dizdaroğlu began his journey at L’Oréal in 2004
as the Finance Controller for the Consumer Products Division
(CPD) in Türkiye. He subsequently took on various global
and local roles within the group, including Finance Director
for Central Asia and Europe CPD and Global Media Finance
Director for CPD.
Throughout his 20-year career at L’Oréal, Dizdaroğlu has dedicated
the last 10 years to the role of Country Finance Director
for L’Oréal Türkiye. He is now stepping into his new position as
Finance Director for the L’Oréal SAPMENA Consumer Products
Division. Dizdaroğlu has contributed significantly to L’Oréal
Türkiye’s remarkable progress in recent years with his strong
foresight, rigorous financial discipline vision, and leadership in
critical process transformations.
Sustainable
Beauty
Your Skin Will Renew
While You Sleep!
Nuxe continues to offer effective solutions for skincare with its
comprehensive product lines that cater to every age and skin
type. The night creams formulated by Nuxe support the skin’s
natural renewal process throughout the night, helping you
wake up with a fresher and more radiant complexion in the
morning.
Crème Prodigieuse® Boost - Night Balm for First Signs of
Aging
Designed for women aged 25-39, the Crème Prodigieuse® Boost
series repairs skin fatigued by the pace of daily life, allowing you
to wake up with a fresher and more vibrant complexion. With jasmine
and calendula flower in its formula, it deeply nourishes the
skin and reduces the effects of oxidative stress. The night balm in
this series helps strengthen the skin barrier and restore its natural
glow after a long day. Page 5
Aesthetic Transformation
with Artificial Intelligence
As the importance of effective serums in skincare
continues to rise, Vichy’s age-defying Liftactiv
serums offer powerful ingredients to restore your
skin’s vitality. Enriched with pure Vitamin C,
Vitamin B3, hyaluronic acid, and retinol, these
serums help you achieve a youthful, radiant, and
smooth complexion.
The Vichy Liftactiv 16% Pure Vitamin C Serum stands
out with its antioxidant-rich formulation, contributing
to a brighter and more vibrant appearance. By
reducing the appearance of fine lines and smoothing
the skin’s texture, this serum provides moisture for up
to 72 hours.
The Liftactiv B3 Dark Spot Correcting Serum features
a special blend of niacinamide and glycolic acid, aimed
at diminishing dark spots and wrinkles. Its lightweight
texture is suitable for all skin types, and it promises
visible results with regular use. Page 4
Rhinoplasty remains a star in
aesthetic surgery for 2024!

Economic Newspaper November
2 Please mention
2024
“Made in Türkiye” when writing to advertisers
Mehmet Soztutan
Editor-in-Chief
Letter From
The Editor
Plugged into competence
and innovation
Turkey has turned out to be a land of competent and innovative
exporters. The question is: How can you produce the processes
that induce product innovation in your company? Innovation is a
major business priority; simply put, companies make more money
when they have a clear process that produces a reliable stream of
new and innovative products.
Exporters operating in Turkey consistently put an emphasis to tackle
the problems they face in integrating an innovation strategy
with planning and execution and moving at speed to stay ahead
of the competition.
Exporting is an efficient means of introducing new technologies,
both to the exporting firms in particular and to the rest of the economy,
and exports are a channel for learning and technological
advancement processes.
Opening up a country’s market to the international markets allows
a country more efficient production and allocation of resources as
the country can concentrate on the production of goods in which
it has a comparative advantage based on its factor endowments.
Thus, world trade markets allow producers and consumers of the
participating countries to benefit from lower prices, higher-quality
products, more diverse supply of goods, and higher growth.
Despite the global imbalances and the regional turmoil, the Turkish
economy sustains its strong position on the path of sustainable
growth. As for Türkiye’s exporters, they wish to relentlessly
invest, manufacture and export.
Carrying out sizeable technology investments in various industries,
Turkish companies managed to diversify their export markets.
Realizing a fascinating growth in the past decade, the business
people of Türkiye are now gearing up themselves to produce
the market trends by investing in brand development.
As known, our publications remain at the service of those businesses
people seeking to increase their share in the increasingly
competitive foreign markets.
As it is the case in the past, we aim at conveying the messages of
the Turkish exporters in efficient manner. We wish them and their
trading partners success and lucrative trade.
THOUGHT OF
THE MONTH
Always listen to experts!
They’ll tell what can’t
be done and why. Then
do it!
World Bank revises up
global growth forecast for
2024
GDP growth projected at 2.6% this year, 2.7% in 2025-26
ANKARA – The World Bank revised the global growth forecast
for this year to 2.6%, up 0.2 percentage point from its previous
projection.
The figure is foreseen to hold steady compared to last year for the
first time in three years despite heightened geopolitical tensions
and high interest rates, the bank said in its latest Global Economic
Prospects report.
The upward revision was led by continued solid growth in the US,
it stressed.
The bank forecast the gross domestic product (GDP) growth will
edge up to an average of 2.7% in 2025-26 amid modest growth in
trade and investment.
The figure is below the 3.1% average in the decade before the
pandemic or 2010-19.
“Four years after the upheavals caused by the pandemic, conflicts,
inflation, and monetary tightening, it appears that global economic
growth is steadying,” said Indermit Gill, the World Bank Group’s
chief economist and senior vice president.
The GDP in developing economies are forecast to increase 4% on
average in 2024-25 and in advanced economies to hike 1.5% this
year before rising to 1.7% next year.
Gill underlined the need for developing economies to find ways to
encourage private investment, reduce public debt, and improve
education, health, and basic infrastructure.
The report highlighted that one in four developing economies is
expected to remain poorer than it was in 2019.
The World Bank hiked its growth projection for China by 0.3
percentage point to 4.8% this year, due to stronger-than-expected
activity in early 2024, particularly exports. The world’s secondlargest
economy is projected to grow 4.1% in 2025, down 0.32 point
from the January report.
The GDP in the US is expected to increase by 2.5% this year and
1.8% next year, with upward revisions of 0.9 point and 0.1 point,
respectively.
The euro area’s GDP growth is projected to come in at 0.7% in 2024,
the same as foreseen in the previous report, and 1.4% in 2025, a
downward revision of 0.2 points.
The Turkish economy’s growth forecast was cut by 0.1 point to 3%
for 2024 and 0.3 point to 3.6% for next year.
The World Bank projected the global inflation to average at 3.5%
this year and 2.9% in 2025.
Global interest rates are likely to remain high by the standards of
recent decades -- averaging about 4% over 2025-26, roughly double
the 2000-19 average, read the report.
Responsible Editor:
Mehmet Söztutan
(mehmet.soztutan@img.com.tr)
Editors:
Assoc. Prof. Mehmet Ali Özbudun
Ayça Sarıoğlu
Dilara CİCA
Correspondent:
İsmail Çakır
(ismail.cakir@img.com.tr)
Marketing Manager:
Recep Arslantaş
(recep.arslantas@img.com.tr)
Arts Director:
Tayfun Aydın
(tayfun.aydin@img.com.tr)
Subscription:
Ismail Özçelik
(ismail.ozcelik@img.com.tr)
HEAD OFFICE:
İstanbul Magazine Group
İHLAS MEDIA CENTER
Merkez Mah. 29 Ekim Cad. No:11
Medya Blok Kat:1 34197
-What about economists?
Publisher:
ISTMAG Magazin Gazetecilik
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WHEN CONTACTING ADVERTISERS
THE ECONOMIST
Well
Those who cannot forecast interest
rates, and
- Those who do not know that they
cannot forecast interest rates.
Special invitation for skin health from
Laboratorios BABÉ!
Laboratorios BABE introduced
its new Depigment+ series
with a special event in Istanbul. In
this meeting with the participation
of pharmacists and celebrities,
innovative solutions for skin health
were discovered.
Held on October 16 at Feriye,
one of Istanbul’s favorite venues, the
special event drew attention with
the motto “What You See and What
You Cannot See”. Laboratorios
BABE, a brand known for the importance
it attaches to skin health,
introduced its new Depigment+
series for the first time in Türkiye.
Pharmacists, celebrities and influencers
who attended the event had
the opportunity to experience the
innovative formulas of the series.
The event started with a warm
welcome followed by an elegant and
delicious brunch. BABE Chairman
Kamber Çal and CEO Cristina Bordils
Montero gave a “Welcome” speech
emphasizing the brand’s vision
and the importance of the Turkish
market for global growth. Spanish
Brand Strategist Gemma Martinez
Chust presented BABE’s approach
to skin health and the three products
of the Depigment+ line. The
Q&A session following the presentation
gave the participants the opportunity
to ask questions about the
topics they were curious about.
The skin analysis and experience
area created at the end of the event
attracted great interest. Participants
analyzed their skin structure under
expert guidance and experienced
the effects of the products on their
skin.
Depigment Series: For a Luminous
and Even Complexion
The new Depigment+ line features
advanced formulas that prevent
and treat skin blemishes and skin
tone unevenness. Lotion Glow, a
daily face lotion, brightens the skin,
while Kamber Control Çal, Fluid, Chairman a lightweight of BABE
Cristina Bordils Montero,
moisturizer, evens skin tone. With
CEO of BABE
Intensive Serum to reduce hyperpigmentation
and Super Fluid
Depigment+ SPF 50 sunscreen to
protect against photoaging, the line
brings innovation to the skincare
routine. The series’ active ingredients
help to reduce the appearance
of skin discolorations, while supporting
the skin barrier structure
and providing care.

4 Economic Newspaper
Please mention
“Made in Turkey” when writing to advertisers
November
2024
A sparkling world with MetaGlam!
Ashley Joy’s New Dry
Shampoo: Feminine Aura
Cotinued From Page 1
Popular notes like jasmine, patchouli,
and vanilla create a hair perfume effect
while enhancing the performance of the
dry shampoo.
Delightfully Fragrant...
Feminine Aura, the latest addition to Ashley
Joy’s dry shampoo line, is composed of carefully
selected fragrance notes. The top notes combine
the refreshing effect of pear with the cheerful
aroma of black currant. In the heart notes, the delightful
scents of orange blossom, iris, and jasmine
stand out. The base notes of tonka bean, patchouli, and
vanilla complete this unique fragrance harmony, adding
exceptional beauty to your hair.
Effortless Beauty
Ashley Joy provides the key to looking effortlessly beautiful anytime
and anywhere. The dry shampoo quickly eliminates oily appearances
and can be applied in just 5 seconds. Simply spray it onto your roots,
wait a moment, and blend it with a towel or your hands. The new
Ashley Joy Feminine Aura Dry Shampoo volumizes your hair dramatically.
It revives hair that has lost its volume due to cold weather
or rain with just one use, ensuring you achieve a clean and fresh look
in any situation.
Cotinued From Page 1
MetaGlam emphasizes creative freedom,
encouraging makeup lovers to express
themselves with bold colors and sparkling
textures. This collection features smooth
skin, shiny eyelids, and eye-catching shades
while highlighting luminosity and transparency
on the skin, eyes, and cheeks. Reflective
chrome textures shine on nails and
lips. With products like Creamy Compact
Blush, Textured Body Glitter, Shimmering
Eyeshadow, Semi-Transparent Lip Gloss,
and Metallic Nail Polish, the MetaGlam collection
offers perfect opportunities for those
seeking a unique and bold look.
MetaGlam Creamy Compact Blush
With its silky smooth formula, the MetaGlam
Creamy Compact Blush perfectly adapts
to the skin while providing a velvety feel.
Enriched with Shea Butter, it protects the
skin from external factors like UV rays and
wind.
Lightweight texture
Silky feel
Easy application
Available in 5 different shades
MetaGlam Textured Body Glitter
MetaGlam Textured Body Glitter, featuring
bio-glitter, offers an eco-friendly alternative
to traditional plastic-based glitters. Available
in pink, blue, and gold, it adds the perfect
sparkling touch to your makeup.
Soft texture and sparkling appearance
Biodegradable formula
Easy application
Available in 3 different shades
MetaGlam Shimmering Eyeshadow
MetaGlam Shimmering Eyeshadow provides
long-lasting and bright looks thanks to
its high-reflective pigments. Enriched with
Vitamin E, it helps hydrate the skin and
strengthen the skin barrier.
Elegant, shimmering finish
Lightweight formula
Smooth, comfortable application
Available in 6 different shades
MetaGlam Semi-Transparent Lip Gloss
New icon for
glamorous lips
NARS takes a revolutionary step in the world of makeup
with the Explicit Lipstick series, which emphasizes the glamor
of the lips. These lipsticks, which attract attention
with their satin finish and long-lasting
durability, both emphasize the lips and increase
self-confidence with bold color options.
François Nars says, “Lipstick has always expressed
self-confidence for me.” and starts a new era in lip makeup
with Explicit Lipstick. Every detail of the series has been meticulously
thought out, offering makeup lovers vibrant colors
and a creamy formula.
NARS Explicit Lipstick gives lips a vibrant look with its
28 bold colors and highly pigmented formula, while its lightweight
texture provides a long-lasting comfortable experience. Its
precision-tipped design makes it possible to easily shape and
plump lips. The Luxe Comfort Complex moisturizes and protects
lips, while the formula enriched with rose oil and hyaluronic
acid offers intensive care.
NARS also prioritizes sustainability with Explicit Lipstick.
Thanks to its refillable packaging, it offers an environmentally
friendly option and attracts attention with its stylish design.
Explicit Lipstick is not just a makeup product; it becomes an
icon symbolizing self-confidence and elegance.
With Coconut Water Extract, Vitamin E,
and Olive-derived Beeswax, the MetaGlam
Semi-Transparent Lip Gloss intensely moisturizes
lips while providing a smooth, soft,
and shiny color.
Extra shiny appearance
Non-sticky formula
Moisturizing formula
Available in 6 different shades
MetaGlam Metallic Nail Polish
The Flormar MetaGlam metallic nail polish
series provides intense coverage with just
one coat thanks to its highly pigmented formula.
Its easy-to-use brush helps achieve a
metallic, super shiny, and sparkling look.
Flawless application
Full coverage
Shimmering finish
Available in 6 different shades
Revitalize Your
Skin with Vichy
Liftactiv Serums!
Cotinued From Page 1
Vichy Liftactiv Supreme H.A. Epidermic Filler
replenishes the skin’s lost moisture with 1.5% pure
hyaluronic acid while minimizing the appearance
of fine lines and wrinkles. Users report that with
consistent use, their skin looks more youthful
and plump. Finally, the Vichy Liftactiv Retinol
Specialist Deep Wrinkle Correcting Serum targets
deep wrinkles with its 0.2% pure retinol content,
promoting cell renewal. Users note feeling their
skin becoming firmer and more voluminous with
regular application. Vichy’s Liftactiv serums provide
an effective solution for combating signs of aging,
enhancing your skincare routine. Don’t forget to try
these serums and give your skin the care it deserves!
Experience a Radiant
and Flawless Complexion
with Nuxe Prodigieux ®
Cotinued From Page 1
97% of users approve of the product’s natural finish,
while 94% notice an immediate healthy glow on their
skin. Show your skin the care it deserves with its
non-comedogenic structure and refreshing orange
blossom scent.
Each shade’s pigment ratio can be adjusted based on
the amount applied. The Nuxe Prodigieux® BB cream
is available in two color options to suit different skin
tones.
Nuxe is with You Every Step of the Way to Flawless
Skin!
Prodigieux® Moisturizing BB Cream (30 ml)
Depending on the desired outcome, you can use one
or two drops for a natural glow or more coverage.
Start from the center of your face and apply with
gentle touches outward.
Poudre Éclat Prodigieux® (25 g)
This multifunctional bronzing compact powder can
be used year-round and instantly adds radiance to the
skin. Apply with a large kabuki brush to different areas
of your face to enhance your bronzed look.
Huile Prodigieuse® Or
This illuminating dry oil is perfect for adding radiance
to your skin with its pearl-like texture. Apply a
few drops to the high points of your face, such as the
cheekbones, bridge of the nose, and center of the forehead,
to catch the light beautifully.
Rêve de Miel
Enhance your lips with the honey-infused Rêve de
Miel lip balm. This irresistible formula is designed to
add shine to your lips without any stickiness, completing
your beauty routine with a touch of radiance.

5 Economic Newspaper
Please mention
“Made in Turkey” when writing to advertisers
November
2024
Sustainable Beauty
Co-Founder - Fatih
Bayram Karabulut
Cotinued From Page 1
Merveillance® Lift - Night Cream for Established
Expression Lines
The Merveillance® Lift series offers a powerful
anti-aging night cream specifically developed
for skin showing the first signs of expression
lines. Enriched with microalgae oil, this night
cream tightens the skin during sleep, helping
you wake up with a more rested and smoother
appearance. Merveillance® Lift Night Cream
enhances skin elasticity with its 96% naturally
sourced formula while minimizing the appearance
of pores.
Nuxuriance® Gold - Revitalizing Night Balm
The Nuxuriance®
G o l d
Bid farewell to pore issues with Frudia’s
Green Grape series and give your skin the
care it deserves!
With over 10 years of experience, Frudia’s
products deeply moisturize your skin, reduce
the appearance of pores, and provide
soothing care.
The Mossi is shaping a sustainable
future in skincare with its environmentally
friendly products.
By using sustainably sourced raw
materials and adopting recyclable
packaging, the brand embraces an
eco-friendly production approach.
Operating under the Alyors Group,
The Mossi offers an innovative approach
with its nature-friendly and sustainable
products. Co-Founder Fatih
Bayram Karabulut emphasizes their
commitment to respect for nature,
efficacy, and sustainability in product
development. “Inspired by the
power of nature, we use skin-friendly
Your Skin Will Renew While You Sleep!
series provides nourishing and anti-aging care
specifically designed for dry, sensitive skin
that becomes more fragile with age. The Nuxuriance®
Gold Revitalizing Night Balm deeply
nourishes the skin and leaves a soft feel with
its ultra-comfortable texture. Bi-Floral Cells®
containing saffron and bougainvillea work
effectively for 12 hours, enhancing cellular
renewal and providing visible rejuvenation.
This night balm nourishes and repairs the skin
overnight, allowing you to wake up with a
younger and more radiant complexion.
Nuxuriance® Ultra - Anti-Aging Night Cream
Step into Smooth Skin with Frudia!
Frudia Green Grape Products:
Frudia Green Grape Pore Control Cleansing
Foam (145 ml)
This cleanser, enriched with green grape
extracts, helps to moisturize your skin
while tightening pores. Thanks to vitamin
E, it controls excess sebum production
and provides a soothing effect on
your skin.
Frudia Green Grape Pore Peeling Pads
Designed to smooth out skin texture, these
peeling pads remove dirt and dead skin cells
that clog pores. The textured surface offers
gentle renewal, while the salicylic acid
in the formula helps prevent excess sebum.
Frudia Green Grape Pore Control Serum
ingredients like olive oil, plant oils,
vitamins, and minerals. Our goal is
to support skin and hair health while
providing effective care for our consumers,”
says Karabulut.
The Mossi implements an environmentally
conscious production process
with recyclable packaging and
sustainably sourced raw materials.
Highlighting that their target audience
is environmentally aware, Karabulut
states, “We prioritize energy
efficiency and waste management.
This not only reflects our respect for
nature but also enables us to offer
eco-friendly products to consumers.”
This unique skincare line, dermatologically
tested and holding three patents, offers a more
effective solution for anti-aging care than retinol,
thanks to its natural-origin Alfa [3Y]
Technology. This technology renews and smooths
the skin, strengthens its structure, and
supports cellular renewal. Nuxuriance Ultra
Anti-Aging Night Care Cream activates the
skin’s youthful mechanisms, revitalizing it and
giving it a renewed appearance.
Nuxe’s night creams, with their innovative
formulas suitable for every age and skin type,
support your skin overnight, ensuring you
wake up with a fresh and rejuvenated complexion.
(50 g)
This serum harnesses the natural power
of green grapes to tighten your pores and
smooth your skin texture. Formulated
with 81% green grape extract, it gives
your skin a healthy glow.
Frudia Green Grape Pore Control Toner
(195 ml)
This toner refreshes your skin’s texture
with the rich moisture of green grapes
while providing a soothing effect. It balances
sebum levels with vitamin E and
offers the fresh energy of nature with its
89% green grape extract content.
Frudia Green Grape Pore Control Cream
(55 g)
He also notes that user feedback plays
a significant role in the product development
process.
Karabulut indicates that in the future,
artificial intelligence and technological
innovations will be integrated into
skincare products. “We are developing
products that enhance efficacy
by offering personalized experiences.
This allows us to provide innovative
and customized care products while
maintaining our competitive advantage
in the industry,” he says. With
The Mossi, skincare is now closer to
a sustainable future.
As the final step in your
skincare routine, this
moisturizer is formulated
with 81% green grape
extract. It cleanses
sebum and impurities
from your pores while
its cooling effect instantly
soothes irritated skin.
Say hello to smooth and
healthy skin with the
Frudia Green Grape series!
Meet the World’s Best-
Selling Eyelash Serum:
GrandeLASH-MD!
Achieving naturally long and voluminous
eyelashes is no longer a dream! GrandeLASH-MD
Lash Enhancing Serum, with its unique formula,
enhances and strengthens your lashes in just 4-6
weeks.
GrandeLASH-MD Lash Enhancing Serum is the
perfect choice to elevate the natural appearance of
your lashes. Enriched with vitamins, antioxidants,
and amino acids, this serum is designed to make
your lashes longer and fuller. The combination
of glycosaminoglycans, L-proline, and botanical
extracts helps maintain moisture balance, while
hyaluronic acid prevents breakage.
Usage Recommendation: After cleansing your face,
apply the serum along your upper lash line like a
liquid eyeliner. Allow it to dry for 1-2 minutes, and
use it once daily before bed. For optimal results, it is
recommended to apply the serum closest to the lash
roots, not directly on the lashes.
achieve fuller brows with the award-winning
GrandeBROW brow enhancing serum!
If you’re looking for the fullness your brows have been
missing, discover GrandeBROW Brow Enhancing
Serum. This award-winning serum delivers the
appearance of lush brows in just 6-8 weeks.
GrandeBROW Brow Enhancing Serum is formulated
with vitamins, antioxidants, and amino acids to
strengthen sparse or thinning brows while helping
to correct the appearance of uneven or over-plucked
areas. Users report visible results with regular use.
Usage Recommendation: After cleansing and drying
your face, apply the serum along the natural shape
of your brows. Focus on areas that are sparse or
thinning. Use it once daily before bed, allowing 1-2
minutes for it to dry.
Both GrandeLASH and GrandeBROW serums are
excellent companions in enhancing your natural
beauty with their effective formulas. Try these
products to achieve the eyelashes and brows of your
dreams!
6 th International Exhibition for Cosmetics, Beauty, Hair
Cleaning, Private Label, Packaging and Ingredients
INTERNATIONAL EXHIBITIONS LTD.
+90 533 4843030
www.beauty-istanbul.com
8-9-10 MAY 2025
TUYAP Fair Center
Buyukcekmece - Istanbul - Türkiye
New Venue New Date
1200 Exhibitors
from 60 Countries

Economic Newspaper November
8 Please mention
2024
“Made in Türkiye” when writing to advertisers
Rhinoplasty remains a star in aesthetic surgery for 2024!
The year 2024 is set to witness an increase in
the popularity of rhinoplasty (nose surgery)
within the field of aesthetic surgery. Thousands
of individuals worldwide are opting
for nose aesthetics for both aesthetic and
functional reasons. Experts emphasize that,
in this process, not only beauty concerns but
also breathing issues play a significant role.
The multifaceted benefits of rhinoplasty
The nose, being at the center of the face, significantly
impacts overall appearance. Thanks
to the possibilities provided by aesthetic
surgery, achieving the desired profile is now
more attainable than ever. According to the
Global Survey of Aesthetic/Cosmetic Procedures,
rhinoplasty constituted 65.8% of over
15.8 million procedures performed by plastic
surgeons in 2023. This demand stems not
only from aesthetic concerns but also from
breathing difficulties. Dr. Denizhan Özkaya,
Co-founder of ENTO Ear, Nose, and Throat
Surgical Medical Center, states that rhinoplasty
not only enhances appearance but also
addresses health issues.
Achieve full brows with the
Winter Special Brow Care Set
Cotinued From Page 1
Additionally, the set features a professional
tweezer for perfect brow
shaping and a Hi-Def Brow Gel in a
warm brown shade that nourishes and
sets your brows. It’s the perfect choice
for those looking to enhance their
brow care routine and achieve impressive
results.
Products Included in the Revitalash
Cosmetics Winter Special Brow Care
Set:
RevitaBrow Advanced Serum – 3.0 ml
(largest size)
Hi-Def Brow Gel - 7.4 ml (Warm
Brown Brow Gel)
Precision Tweezer - Professional Tweezer
Combining aesthetic and functional surgery
Dr. Özkaya explains, “For patients struggling
with breathing difficulties and dissatisfied
with their nose shape, a single operation
provides the advantage of addressing both
aesthetic and health concerns. This leads to
improved quality of life and a more pleasing
appearance.” With 30 years of experience,
Dr. Özkaya performs rhinoplasty procedures
using modern technology and serves numerous
patients from both domestic and international
backgrounds.
Personalized treatment plans
Emphasizing the need for meticulous execution
of aesthetic treatments, Dr. Özkaya
highlights that every individual has different
anatomical features and expectations. “Effective
doctor-patient communication is crucial
during this process. I address all my patients’
questions, ensuring that we proceed with
transparency and trust. I develop personalized
treatment plans, enabling my patients to
achieve their desired appearance and leave
our center satisfied,” he adds.
As 2024 approaches, it appears that there will
be increased interest and demand for nose
aesthetics. Rhinoplasty will continue to play
an important role, not only in terms of appearance
but also in enhancing quality of life.
Your home will bloom!
Aurelia Geneve Home brings the magic
of Tuscany to your living spaces
with its reed diffusers and elegantly
designed candles.
Aurelia Geneve Home Atmosfera Di
Toscana Reed Diffuser
The Atmosfera Di Toscana Reed Diffuser
is inspired by Tuscany, one of Italy’s
most popular regions. With notes of fig,
grapefruit, jasmine, and orris, it offers a
floral texture, while cedarwood and palo
santo add depth to your home. The minimalist glass design
enhances your decor, inviting you to lose yourself in this
special experience.
Aurelia Geneve Home Atmosfera Di Toscana Candle
The Atmosfera Di Toscana Candle carries the spirit of enchanting
Tuscany into your living spaces. Featuring prominent
notes of fig and grapefruit, this candle presents a
deep aroma with floral middle notes of jasmine and orris.
Cedarwood and palo santo contribute a woody touch that
appeals to all senses. Its minimalist glass design adds an
aesthetic touch to your home decor.
Avon’s new
content defies
time!
Avon, one of the leading personal care
and cosmetics brands in the world and
Türkiye, is ready to revolutionize skincare
with its Anew Power Cream. This
product, featuring the highest concentration
of Protinol, draws attention
with its new advertising campaign
under the slogan, “The face tells everything;
just give it the power to speak.”
Anew Power Cream promises a firmer,
fuller, and smoother complexion in just 7
days. With 10 times more Protinol than
other moisturizers, this cream offers an
excellent solution for skin that loses elasticity
with age. After regular use, you’ll
start to see visible results in your skin.
Avon’s exclusive and patented Protinol
technology supports two types of collagen
in the skin, aiding in surface rejuvenation.
Additionally, enriched with Niacinamide,
this unique cream is ideal for
both morning and evening use; it provides
a lightweight feel without weighing
down the skin, while its delightful fragrance
captivates users. Achieve a hydrated
and smooth appearance with Anew
Power Cream.

9 Economic Newspaper
Please mention
“Made in Turkey” when writing to advertisers
November
2024
Turkish economy commits itself to
sustainable growth and the rising credibility
Cotinued From Page 1
Meanwhile, the 12-month-ahead annual
inflation estimates for households were higher
than the other two sectors, at 88.27%
in August 2023, fluctuating and falling to
68.23% in October, its lowest in two and a
half years.
“The recent positive course in essential
macroeconomic data, such as the current
account deficit, budget balance and the
unemployment rate, have had positive effects
on inflation – the improvement in macroeconomic
data, coupled with the increase
in the Central Bank of the Republic of Türkiye’s
(CBRT) reserves, indicates that inflation
is falling sustainably,” Mehmet Şimşek,
Turkish Minister of Treasury and Finance
pointed out.
“The increase in both portfolio and foreign
direct investments (FDIs), the decline in the
country’s risk premium and upgrades to its
credit rating, and as well as its removal from
the Financial Action Task Force (FATF)
Gray List indicate that the fight against inflation
has been successful, despite the bumps
in the way,” he said.
“Although inflation fell to 49.38% on an
annual basis as of September, estimates are
still high, and despite the resilient and high
inflation estimates in the public opinion, estimates
have been falling since August last
year, and as estimates fall, so will inflation
– if the determination of monetary policy
and macroeconomic policies are maintained,
the decline in inflation will accelerate
further,” he added.
Türkiye’s economic confidence index continued
to rise in October, and the rise contributed
to the general expectations that the
future of Türkiye’s economy will be positive.
He also pointed out that other confidence
indices have been above their threshold values,
which indicates that sectors are optimistic
regarding the future.
The increase in expectations for the general
economic situation in the coming 12 months
signals consumer expectations will be
positive next year, despite difficulties.
Meanwhile, the current account balance
has posted a surplus for a fourth consecutive
month in September, data from the Central
Bank has shown.
In September, Türkiye posted a current account
surplus of $2.99 billion, higher than
economists’ expectation of a $2.7 billion
surplus for the month.
The current account surplus rose from $769
million in June to $1.45 billion in July and
to $4.85 billion in August.
The improved current account balance, reduced
external financing needs and increased
capital inflows contribute to reserve
accumulation and support macro stability.
The annual current account deficit, which
decreased by $46 billion compared to May
2023, fell to its lowest level in 33 months,
the minister noted.
The strong outlook for external financing
continues. Portfolio inflows were $2.9 billion
were in September and $28 billion in the
first nine months. During this period, the
external debt rollover ratios of banks and
real sectors reached 166 percent and 138
percent, respectively.
Excluding gold and energy, the current account
posted a net surplus of $7.73 billion,
the Central Bank said on Nov. 12. Exports
and imports were at $21.7 billion and $24.8
billion, respectively, leading to a goods deficit
of $3.1 billion, up from the previous
month’s gap of $2.88 billion.
Services recorded a net inflow of $7.39 billion
in September. Under services, travel
items recorded a net inflow of $5.97 billion,
with the inflows in the January-September
period amounting to $37.76 billion, up
from $33.34 billion a year ago.
Non-residents’ transactions on equity securities
recorded net sales of $83 million and
government domestic debt securities recorded
net purchases of $1.73 billion, the Central
Bank said.
Direct investment recorded a net inflow
of $649 million in September, while direct
investment inflows in the first 9 months of
2024 were $3.44 billion against the inflows
of $2.77 billion in the same period of last
year.
Non-resident banks’ deposit accounts held
within domestic banks increased by $363
million, with a decrease of $182 million in
foreign currency and an increase of $545
million in Turkish Lira accounts.
In January-September, the current account
balance ran a deficit of $5.27 billion, significantly
lower than the current account deficit
of $36.1 billion in the same period of
2023.

Economic Newspaper November
10 Please mention
2024
“Made in Türkiye” when writing to advertisers
RECEP ARSLANTAŞ
COORDINATOR
recep.arslantas@img.com.tr
Consumer
awareness
on labels and
packaging
In line with the data they obtain
by closely following the changes
in consumer habits, brands take
care to offer their customers
a complete experience. When
purchasing a product they need,
consumers compare brands and
choose the one that suits them
best. In this process, correctly
and clearly labeled products are
of great importance. Quality labels
that clearly indicate the product
content enable customers
to quickly obtain information
about the product and are also
effective in its preference.
Quality packaging makes a
product stand out among other
brands, which gives it a competitive
advantage. Producers who
prefer quality packaging are able
to stand out with their products
and gain a place in the memory
of consumers with their quality.
Therefore, both label and packaging
are important elements that
strengthen the perception of
brands in the eyes of consumers.
Goodbye until we meet again in
the January 2024 issue of Beauty
Türkiye.
Secrets to Staying Young
with the Innovative MFM
Age Stop Mask
The MFM Age Stop anti-aging
mask offers powerful ingredients
for deep hydration and
renewal of the skin. D-panthenol,
pentavitin, and Black
BeeOme, known as liquid gold,
provide effective protection
against time, while the incredible
peptide Argireline improves
the skin’s appearance.
Inspired by nature’s riches, the
MFM Nutra Age Stop Mask
helps to restructure and rejuvenate
your skin. Avocado oil provides
deep hydration, while shea
butter supports skin renewal.
Jojoba oil helps retain moisture
in the skin for a longer period,
and Avenacare (oat fiber) soothes
the skin. Black BeeOme supports
skin flora, giving a healthy
appearance. Ingredients like Lapagyl
and NovoRetin create an
effective protective barrier against
signs of aging.
Effective ingredients that delay
aging
The MFM Age Stop mask is also
suitable for acne-prone skin, as
its Lapagly bark extract helps
prevent telomere shortening.
This oil-based extract supports
a slower aging process and promotes
a more vibrant skin lifespan.
NovoRetin, a plant-based retinol
alternative, aids in increasing
the natural production of
retinoic acid in the skin. With
regular use, it reduces wrinkles,
imperfections, and the appearance
of pores, resulting in a lively
and radiant complexion.
Cosmetics industry came
together in Copenhagen
Cotinued From Page 1
In this context, Turkish companies
presented their branded
and Private Label products such
as skin care products, personal
care products, soaps, wet wipes
and baby care products to buyers
at the event in Copenhagen.
The two-day organization held
478 bilateral business meetings
with approximately 75 buyers
from the USA, Denmark and
neighboring countries, including
major buyers such as Watson,
Carrefour and Rossman.
Accompanied by Süleyman Özgür
Öztürk, IKMIB TIM Delegate,
the delegation was visited
by Erdal Karahisar, Chief Commercial
Counselor of the Republic
of Türkiye in Denmark, who
made an informative presentati-
Aesthetic Transformation with Artificial Intelligence
As interest in aesthetic procedures rapidly
increases due to the influence of
social media, artificial intelligence has
also stepped into this field. Dr. Burak
Tuncer, Medical Director of Esteworld,
one of Turkey’s leading plastic surgery
centers, stated that there has been a significant
rise in the number of individuals
looking to create their ideal facial
form and undergo aesthetic procedures
with the help of artificial intelligence.
Artificial intelligence is revolutionizing
many areas of life, and it is now finding
its place in aesthetic surgery as well. Dr.
Tuncer emphasized that especially young
people are turning to aesthetic operations
using AI-generated facial forms. “We
have patients who bring super versions
designed with artificial intelligence from
Beyaz Kağıt Achieves Major
Success at the 2024 Stevie
International Business Awards
Beyaz Kağıt, a leading brand in the
home cleaning products sector with
100% domestic capital, has won six
awards at the Stevie International Business
Awards. Recognized among the
gold medal winners, Beyaz Kağıt drew
attention by winning the Marketing
Department of the Year award for its
brands, Peros and Asperox.
As a significant player in the home cleaning
products market, Beyaz Kağıt made
a remarkable achievement at this year’s
Stevie International Business Awards,
where over 3,600 candidates were evaluated.
The company received a total of six
awards, including three golds. The award
for Launch Campaign of the Year went
to Beyaz Kağıt for its campaign featuring
Esra Erol, titled “Peros Color Expert
– The Elixir of Youth for Clothes,” effectively
showcasing collagen’s protective
effect on garments.
Beyaz Kağıt also won the Consumer Product
of the Year award with its Asperox
Surface Cleaner, which stands out for its
98% naturally sourced ingredients and
hypoallergenic formula. Additionally,
abroad or locally. The perception of aesthetics
is rapidly changing due to social
media and the influence of celebrities.
Young people are first visiting plastic
surgery clinics after classes, and right after
university entrance exams, they often
seek rhinoplasty before going on vacation,”
he said.
The Influence of Celebrities and Aesthetic
Trends
Dr. Tuncer pointed out that the frequent
headlines about celebrity aesthetic
procedures in recent years have shaped
aesthetic trends on social media. “Many
people are influenced by a celebrity’s lips
or nose and wish to undergo similar procedures.
In social media, procedures like
buccal fat removal, bioplasty, fillers, and
rhinoplasty have become quite popular.
Women show intense interest in breast
aesthetics and liposuction, while men are
particularly interested in gynecomastia,”
he explained.
Decreasing Age for Aesthetic Requests
Noting that the age for aesthetic requests
has dropped to 13-14 years, Dr. Tuncer
mentioned, “Rhinoplasty, breast aesthetics,
and facelift are among the most
common aesthetic surgeries. People are
seeking these procedures to look younger.
Seeing themselves on screens and
the desire to appear more attractive to
the company received the Brand Sponsorship
Experience of the Year award for
its sponsorship projects in cycling.
The animated series “Clean Job,” produced
by Beyaz Kağıt, earned a Silver Stevie
in the Branded Content Campaign of the
Year category. This four-part animation,
which gained significant attention on social
media, transcended traditional content,
captivating viewers.
In conclusion, Beyaz Kağıt has once again
proven its success in the industry with
its innovative marketing strategies and
sustainability-focused projects.
others are increasing the demand for
aesthetics.”
International Demands and Preferences
Evaluating international requests, Tuncer
stated, “We have patients coming
from Germany and the Netherlands
primarily for rhinoplasty. Patients from
Italy seek breast aesthetics, while those
from France are interested in tummy
tucks. Swedes prefer larger breasts and
buttocks. There is also a strong demand
for facelifts and almond-shaped eye procedures
from Gulf countries.”
As artificial intelligence creates a revolution
in the aesthetic world, it enables
individuals to achieve their unique ideal
facial forms.