PCI Media 2023 Annual Report

Annual
Report
2023
Coffee farmer and listener of our CRS, With Our
Feet in the Soil program, Guatemala.
Local Stories,
Lasting Change
www.pcimedia.org

Letter from
Our President & CEO
Dear Friends and Partners,
The challenges we’ve faced this past year—
unprecedented climate events, attacks
on reproductive freedom, conflict, and
breakdown in civic knowledge and democratic
engagement—only deepen our commitment to
the work we do together.
We know the critical role our stories, powered
by communities and partners like you, play in
shifting harmful social norms, strengthening
networks, and building local capacity to create
measurable, positive change.
In the pages ahead, you’ll see how we’re shaping
a healthier, more sustainable world. We invite
you to join us as we expand our reach and
deepen our impact, one story at a time.
Together, we are creating a world where each
person can lead a self-determined life on a
healthy planet.
With deep appreciation,
Meesha Brown
President & CEO
2

Issues We Work On
EMPOWERED
PEOPLE
Societies thrive when
minoritized groups are fully
included.
HEALTHY
LIVING
Healthy families are the
foundation for prosperous
communities.
LIVABLE
PLANET
The climate crisis
demands action from all
of us, for all of us.
Sexual and
Reproductive Rights
Financial
Inclusion
Nutrition
Mother, Infant
& Child Health
Climate
Resilience
Wildlife
Conservation
Youth
Empowerment
Legal
Protections
Chronic
Diseases
Infectious
Diseases
Sustainable
Food Systems
Clean Air, Water,
and Land
How Our
Stories
Produce
Change
Our stories meet audiences where they are, on radio and social media, through video
and online platforms and in community theaters.
3

Positive, Measurable Changes in Norms, Behavior, and Policy
35+
Years
2
Billion
People
Reached
90%
Behavior
Change
Our Community-driven Approach
We unite diverse organizations to achieve long-term change and develop the skills
of local partners. Co-created with partners, experts, and community members, our
programs spark conversations that enable people to process information and access
lifesaving support.
Community
Capacity
Change
Communities, organizations,
and service providers
enhance their networks to
achieve lasting change.
Local agencies learn
communication techniques and
experience positive financial
impact.
Key audiences gain new
insight, shift attitudes, and
change behavior.
4

Voice actors recording
Ouro Negro
Unlocking Progress: What
Big Tech Teaches Us About
Development
Voice actors recording
Ouro Negro
Our partners are the backbone of progress, delivering the “hardware” of
development—life-saving infrastructure, health services, and technical training that
transform lives. But hardware alone isn’t enough. Communities need the “software”
to process support, shift norms, and adopt life-changing behaviors.
Ouro Negro, launched by PCI Media in partnership with UNICEF in 2014,
demonstrates the profound impact of integrating development software with
hardware. UNICEF provided the hardware: the “Facts for Life” framework and
essential health services to reduce child mortality in Mozambique. PCI Media
contributed the software—an 8-season radio drama that captured the nation’s
imagination, with 6 million loyal audience members.
The results of this integrated approach speak volumes. A 2022 independent study
revealed that:
90%
75%
of Ouro Negro’s audience members
improved at least one health behavior, and
shared their newfound knowledge with
others.
Ouro Negro exemplifies how development software can drive the successful
adoption and retention of life-saving practices. We’ve further built on Ouro Negro
through our Access Without Barriers program to include sign language to reach
the deaf community, a hard-to-reach population, and trainings for service providers.
Access Without Barriers is funded by the Government of Flanders.
With your partnership and greater investment in communication strategies, we can
amplify progress and create lasting change.
Combining partner hardware with our software is already driving
meaningful change. Here’s a glimpse at what we’ve achieved together in
2023.
5

Access Without
Barriers
Mozambique
Drama about
youth and their
community
engages teens with
disabilities and
health care workers
Content
• Radio Drama
• PSA Videos
• Radio Spots
Conversation
Spaces
• Social Media
• Call-in Shows
Community
Action
• Training Guides
• Community Theater
• Physical Improvements to
Health Centers
Impact
83%
of listeners
learned
sexual health
530%
increase in
young people
with disabilities
accessing
health facilities
95%
behaviors of health
professionals are
able to speak
with teens with
disabilities
Network and Skill
Development
Uniting diverse community agencies that work
on the issue leads to improved health services for
people with disabilities.
As more teens learn positive sexual health
behaviors STIs and teen pregnancy will decrease
“Thanks to the program, I now use condoms in all sexual relations. I regularly get
an HIV test based on the advice of the health clinicians.”
Josse*, Access Without Barriers Audience Member
*Name changed for privacy
6

Conversations
that Prevent Teen
Pregnancy
Radio Listeners, Mozambique
“I have a 13-year-old daughter, but never considered talking to her about
sexual health. Listening to these [radio] programs I learned I need to open a
conversation with her.”
Lucia*, PCI Radio Listener, Mozambique
*Name changed for privacy
When there’s dialogue, teen pregnancies decrease. That’s why PCI Media produces
sexual and reproductive health programs that make vital conversations like Lucia has
with her daughter possible.
Lucia and her daughter live in a small town in Southern Mozambique where women
and girls experience adverse health and social outcomes due to low levels of
education, high levels of gender-based violence, and harmful social norms.
A young girl who becomes pregnant faces increased health risks and could also be
expelled from school. This means losing access to her education and limiting her
future opportunities.
Our programs provide Lucia and her daughter – and women and girls like them
around the globe – with access to life-changing sexual and reproductive health
information and services, including pregnancy prevention.
We design programs that use the power of storytelling to challenge harmful social
norms, link audiences to essential services, and inspire new ways of living, taking on
issues affecting women and girls from maternal health to sexual health and genderbased
violence.
7

UNSTAINED
United States
Content
• TV Drama
Conversation
Spaces
• Social Media
Teen drama about
family and romantic
relationships
engage at-risk
teens.
Community
Action
• Health Services
Contacts
Impact
68%
of viewers
changed how
they think about
their sexual
health
72%
of viewers
would
recommend it
to their peers 87%
of viewers rated
the drama as
good, very good
or excellent
Network and Skill
Development
As more at-risk youth learn about positive sexual
health behaviors rates of teen pregnancy and STIs
will decrease among them.
“The story came to life – and I’ve never seen that before... so many people came
together to ignite the story.”
- John, UNSTAINED Drama Film Director, New Mexico
8

Empower Teens
with Choices about
Their Sexual Health
Miniseries characters Andrew (left),
Micah (middle), and Sofia (right)
“Pregnancy is really not thought about with people I know. They just want to do it
[have sex] and do not care.”
Maria*, High School Senior, Juvenile Probationer, New Mexico
*Name changed for privacy
PCI produces media that provides access to sexual health education and services
for girls like Maria in underserved communities around the world. But there are
still too many teens without access.
Maria is just one of over 265,000 teens involved in the justice system in the United
States. 50% of teen girls involved in the system become pregnant by age 19,
leading to adverse health and social outcomes for them and their children. Lack
of access to sexual health education and trauma resulting in riskier behaviors are
driving factors.
At a time when reproductive rights are under attack in this country, the need to
generate solutions is paramount. With funding from the Office of Population
Affairs (OPA), we developed “Unstained,” a groundbreaking pilot miniseries to
reduce teen pregnancy and STIs among at-risk youth in the US.
Preliminary study results show 70% of participants increased their knowledge
about contraception, STIs, and consent. But this is just the beginning. We have
the opportunity to expand this program in the US and globally to empower more
teens to make informed choices about their sexual health.
This project is made possible by grant number 1 TP2H000070-01-11 from the HHS Office of Population Affairs. Contents are solely the responsibility
of the production team and do not represent the official views of the Department of Health and Human Services or the Office of
Population Affairs; nor does mention of trade names, commercial practices, or organizations imply endorsement by the U.S. Government.
9

Dhallaan kaal
Somalia
A family drama
addressing the
health challenges
for mothers and
infants.
Content
• Radio Drama
• Radio Spots
• Original Music
• Poster
Conversation
Spaces
• Call-in Shows
• Interactive Voice
Response (IVR), and
Text Messages
Community
Action
• Mobile Van
Impact
94.2%
of listeners
improved
breastfeeding
techniques
15,881
phone numbers
subscribed to
Interactive Voice
Response (IVR)
88.5%
of listeners
support shared
decision-making
among men and
women
Network and Skill
Development
Through our mentorship, WFP Somalia has
strengthened communication and audience
engagement skills to improve nutrition and health
among mothers and infants.
“This program helped me and my family to understand a lot of nutritious foods
and the best way that I can manage the schedule of meals, and also helped me
to share thoughts that can help us to negotiate our family priorities.”
-Ahmed*, Radio Caller
*Name changed for privacy
10

Women engaging with maternal
health messages, Somalia
Empowering Mothers: Nutrition and Health in Somalia
In Somalia, violent conflict and natural disasters have left over 6 million people at risk
of famine. Among the most vulnerable are mothers and young children in internally
displaced persons (IDP) camps, facing severe malnutrition.
In partnership with the World Food Programme (WFP), PCI Media has developed
a radio drama to support these communities. Grounded in local research and
collaboration, the program provides life-saving information on breastfeeding,
nutrition, and accessing essential resources. By featuring relatable characters with
varied knowledge, the drama fosters conversations that challenge misconceptions and
encourage healthier practices.
11

With Our Feet
in the Soil
Central America
Family drama
about new farming
techniques sparking
conflict among old
and new generation.
Content
• Radio Drama
• Radio Spots
• Original Music
Conversation
Spaces
• Call-in Shows
• WhatsApp, Interactive
Voice Response, and
Text Messages
Community
Action
• Farmers Market
Fairs
• Virtual Classroom
Launch Events
Impact
95%
of listeners
learned
something
new
4.2
million
listeners 85%
of listeners
adopted
sustainable
farming
practices
Network and Skill
Development
We developed local radio producers’ skills to
facilitate conversations that promote sustainable
farming.
As more small farmers learn sustainable techniques,
more communities will build climate resilience and
sustainable food sources
“With the challenges imposed by the COVID-19 pandemic, we were able to
reach farmers and collaborate with them to reactivate agricultural practices in our
fields.”
Tegucigalpa, Honduras, 67 years old
*Name changed for privacy
12

With Our Feet in the Soil, farmer
and listener, Honduras
Cultivating Change: How “With Our Feet on the Soil” Supports
Sustainable Farming
In Central America, climate change and COVID-19 have deepened food insecurity.
Droughts, hurricanes, and health fears have threatened farming communities across the
region.
Since 2020, PCI Media has partnered with Catholic Relief Services (CRS) and their Agua y
Suelo (ASA) program, “With Our Feet on the Soil,” a radio drama that blends sustainable
farming practices— like improving soil and managing water—with engaging storytelling
about the Rodríguez family, set in a fictional agricultural village.
The drama, reaching 4.2 million listeners in El Salvador, Guatemala, Honduras, and
Nicaragua, has inspired 85% of surveyed listeners to adopt sustainable farming practices.
Complementing the show, CRS’s trusted network of community promoters reinforce
messages on farming and COVID-19 safety, ensuring farmers could plant, grow, and sell
crops safely.
Thanks to the Nielsen Foundation and generous donors, we’re expanding the program
to better reach women farmers in Central America, who are most affected by the climate
crisis and face barriers to economic inclusion.
Through our partnership, we see how the power of media and community engagement
protects lives and livelihoods while strengthening food systems.
13

Mikoko
Mozambique
Content
• Radio Drama
• Video Drama
Conversation
Spaces
• Call-in Shows
A community
drama where
villagers unite to
protect mangroves
and traditions
while overcoming
challenges.
Impact
4
languages
70%
of listeners adopted
new behaviors
around mangrove
conservation
80%
of listeners
learned about
mangrove
conservation
Network and Skill
Development
Community
Action
• Community
Theater
Through our mentorship local radio stations and
theater groups gained skills in audience engagement
and crafting effective, accurate communication
programs.
“I now talk to people more strongly about mangrove prevention and no longer
cut mangroves.”
-José*, PCI Media Radio Listener, Chinde, Mozambique
*Name changed for privacy
14

Scene from the Mikoko video
drama, Mozambique.
Restoring Ecosystems: Enhancing Climate Resilience through
Local Stories
In Mozambique’s coastal regions, where severe storms threaten lives and livelihoods,
mangrove forests provide essential protection for both people and ecosystems. Yet
these vital forests are under threat, as many communities depend on mangrove wood
for cooking fuel.
In partnership with World Wildlife Federation (WWF), PCI Media is harnessing the
power of local storytelling to inspire change. Through on-the-ground research, we
uncovered key insights into the daily lives, aspirations, and cultural beliefs of coastal
residents—including local legends about magical women who control crocodiles and
ceremonies that influence the weather.
These findings shaped our radio drama and community theater scripts, which weave
mythology with practical guidance. By connecting deeply with cultural heritage, the
program encourages communities to adopt new practices that restore and protect
mangrove ecosystems for future generations.
15

Our Programs in 2023
EMPOWERED
PEOPLE
• Access Without Barriers, Inclusive
Sexual and Reproductive Health for
Teens with Disabilities, Mozambique,
Flanders Cooperation
• “Dallaan Kal,” Food Relief for Families
Living in Conflict Zones, Somalia, WFP
• EMPREGA Project, Economic
Opportunities for Youth, Mozambique,
Farm Radio International, GIZ
• “Djampa,” Financial Literacy,
Mozambique, Co-Work Lab
• Shaping Gender Equality, Analyzing
Gender Representation in Media and
Advertisement, Turkey, UNICEF
• “The Best of Social and Behavior
Change: A Compendium,” How-To Case
Studies and Guidance for SBCC, Global,
UNICEF HQ
• “#PlayYourPart,” Violence Against
Women and Girls, Timor Leste, UNICEF,
Spotlight Initiative, European Unio
• “Unstained,” Sexual and Reproductive
Health for Youth Involved with the
Juvenile Justice System, JJIIN, PRG,
Office of Population Affairs
HEALTHY
LIVING
• Research Tools to Advance Awareness
and Care for Endometriosis in Latin
America, Pro Mujer
• “Wakati wa Familia,” Health and
Nutrition, Kenya, UNICEF
• Ouro Negro*, Reaching the Furthest
Behind First: Nutrition and Early
Marriage, Mozambique, WFP Chemba
• Okhokelamo ni Solha (Resiliency
in Nutrition), Save the Children
International, USAID
• Ouro Negro*, Maternal and Child
Nutrition, Early Pregnancy Prevention,
and Nutrition for Girls, Mozambique,
WFP
LIVABLE
PLANET
• “Con los pies en la tierra” (“With Our
Feet in the Soil”), Sustainable Farming,
Central America, Catholic Relief
Services
• Strengthening Climate Solutions, Latin
America, WFP Climate Services
• Nature-based Solutions, Ecosystem
Restoration for Disaster Risk Reduction,
WWF, AFD
• “Protecting Chimpanzees in Yambo’s
Town,” Illegal Wildlife Trade, Liberia,
Illegal Wildlife Trade Fund, UK AID
• “Kianda,” Sustainable Agriculture,
PROMOVE Agribiz, Mozambique, Food
and Agriculture Organization of the
United Nations (FAO)
• Sustainable Fashion, Global, UNEP
• Restoring Our Planet: Inspiring Action
Through Interactive Stories, UN Decade
on Ecosystem Restoration, Global,
UNEP
* UNICEF Mozambique has been the initial funder and
significant supporter of Ouro Negro since 2015. PCI Media cocreated
Ouro Negro with UNICEF, the World Food Programme,
the Government of Flanders, MISAU (the Ministry of Health in
Mozambique), and Grand Canada Challenges.
16

2024 Board and Team
Our Board of
Directors
Our Team
17

PCI - MEDIA IMPACT, INC.
STATEMENTS OF FINANCIAL POSITION
DECEMBER 31, 2023 AND 2022
Assets 2023 2022
Cash and cash equivalents $1,613,003 $278,797
Contributions and grants receivable 345,199 4,064,567
Prepaid expenses and other assets 23,791 33,726
Equipment, net 6,584 23,067
Total Assets $1,988,577 $4,400,157
Liabilities and Net Assets (Deficit)
Liabilities
Accounts payable and accrued expenses $247,198 $321,026
Loans payable 452,105 1,504,528
Total Liabilities 699,303 1,825,554
Commitments and Contingencies
Net Assets (Deficit)
Without donor restrictions
Operating (327,227) 1,297,105
Board designated 33,145 33,145
Total Without Donor Restrictions (294,082)
1,330,250
With Donor Restrictions 1,583,356 1,244,353
Total Net Assets (Deficit) 1,289,274 2,574,603
Total Liabilities and Net Assets (Deficit) $1,988,577 $4,400,157
18

PCI-MEDIA IMPACT, INC.
STATEMENTS OF ACTIVITIES
FOR THE YEARS ENDED
DECEMBER 31, 2022 AND 2021
PCI-Media Impact, Inc. is an independent, non-profit
organization with tax exempt status under Section
501(c)(3) of the Internal Revenue Code. A copy of the
complete audited financial statements represented
here and/or a copy of the IRS form 990 may be obtained
by writing to : PCI-Media Impact, Inc., 26 Broadway,
Suite 934, New York, New York 10004 or to the Office
of the Attorney General, New York State Department
of Law, Charities Bureau,120 Broadway New York, NY
10271.
2023 2022
Operating Revenue and
Support
Without
Donor
Restrictions
With
Donor
Restrictions
Total
Without
Donor
Restrictions
With
Donor
Restrictions
Total
Contributions and grants $245,630 $2,000,064 $2,245,694 4,917,498 $2,246,543 $7,164,041
In-kind contributions 31,982 -- 31,982 -- -- --
Other income 39,930 -- 39,930 59,156 -- 59,156
317,542 2,000,064 2,317,606 4,976,654 2,246,543 7,223,197
Netassets released from restrictions 1,661,061 (1,661,061) -- 1,743,588 (1,743,588) --
Total Operating Revenue and Support 1,978,603 339,003 2,317,606 6,720,242 502,955 7,223,197
Expenses
Program Expenses Serial drama
1,048,970 -- 1,048,970 1,160,244 -- 1,160,244
Global campaigns 612,150 -- 612,150 579,091 -- 579,091
General program 544,376 -- 544,376 1,018,300 -- 1,018,300
Supporting Expenses
Administrative 774,784 -- 774,784 710,900 -- 710,900
Fundraising 622,655 -- 622,655 497,417 -- 497,417
Total Expenses 3,602,935 -- 3,602,935 3,965,952 -- 3,965,952
Change in Net Assets from Operations (1,624,332) 339,003 (1,285,329) 2,754,290 502,955 3,257,245
Net Assets (Deificit) - Beginning of Year 1,330,250 1,244,353 2,574,603 (1,424,040) 741,398 (682,642)
Net Assets (Deificit) - End of Year $(294,082) $1,583,356 $1,289,274 $1,330,250 $1,244,353 $2,574,603
19

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