Center for World Culture Emerging - Saudi Aramco
Center for World Culture Emerging - Saudi Aramco
Center for World Culture Emerging - Saudi Aramco
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14<br />
Dimensions International<br />
<strong>Center</strong> <strong>for</strong> <strong>World</strong><br />
<strong>Culture</strong> <strong>Emerging</strong><br />
CONSTRUCTION FORGING AHEAD By Paul Sauser
DHAHRAN — Work progresses on the King Abdulaziz<br />
<strong>Center</strong> <strong>for</strong> <strong>World</strong> <strong>Culture</strong>, and the physical embodiment of<br />
the institution, the building itself, grows at its site near the<br />
<strong>Saudi</strong> <strong>Aramco</strong> Exhibit.<br />
Custodian of the Two Holy Mosques King Abdullah laid<br />
the symbolic cornerstone of the <strong>Center</strong> in<br />
May 2008. Facility design and engineering<br />
were completed in 2009. Site preparation<br />
and excavation were completed in 2010.<br />
The main contract was awarded to <strong>Saudi</strong><br />
Oger and the first concrete was poured in<br />
August 2010.<br />
The Mosque design is done, and what<br />
may be the complex’s most striking and<br />
original feature – the main facility facade –<br />
is in final fabrication design with a leading<br />
German manufacturer.<br />
When the steering committee met in<br />
2011, it reviewed visions <strong>for</strong> the technology<br />
the <strong>Center</strong> will house, be<strong>for</strong>e touring the<br />
building site.<br />
The facilities will comprise a multistory<br />
complex of approximately 80,000 square<br />
meters near the <strong>Saudi</strong> <strong>Aramco</strong> Exhibit in<br />
Dhahran and will accommodate a 21st<br />
century library, Discovery Zone (children’s knowledge center),<br />
community education facility, creativity center, exhibition<br />
halls, theater and multimedia theater, museum, mosque,<br />
archive, special collections, dining facilities,<br />
media center, a<br />
volunteer center, and landscaped gardens.<br />
Opposite page: The Cultural<br />
<strong>Center</strong>, designed by Snohetta<br />
of Norway, takes the shape<br />
of pebbles randomly piled<br />
together, suggesting the<br />
region’s occupation with<br />
geology. Left: Khalid A.<br />
Al-Falih, <strong>Saudi</strong> <strong>Aramco</strong><br />
President and CEO, and Kjetil<br />
T. Thorsen, Snøhetta Senior<br />
Partner, discuss the facility<br />
design at the Snøhetta office,<br />
in Oslo, Norway. Below: An<br />
image of the Cultural <strong>Center</strong>’s<br />
Sky Lounge shows some of<br />
the scenic design schemes<br />
planned <strong>for</strong> the <strong>Center</strong>.<br />
Winter 2011 15
The excavation covers an area that<br />
is equivalent to the foot print of the<br />
Great Pyramid.<br />
Construction<br />
materials<br />
STRUCTURAL STEEL:<br />
2,802 tons<br />
CONCRETE:<br />
109,588 cubic meters<br />
REINFORCEMENT:<br />
7,000 tons<br />
STAINLESS STEEL PIPE:<br />
375 kilometers<br />
LOW-VOLT CABLES:<br />
166,583 meters<br />
MEDIUM-VOLT CABLES:<br />
11,343 meters<br />
16<br />
Dimensions International<br />
The theater is a 900 seat facility <strong>for</strong> cultural per<strong>for</strong>mances,<br />
events and shows.<br />
Construction of the <strong>Center</strong><br />
is well underway, and the<br />
various building foundations<br />
are being placed <strong>for</strong> the multilevel<br />
concrete structures, which<br />
extend down to four levels<br />
below ground. Several of the<br />
<strong>Center</strong>’s 18 levels are already<br />
visible among a <strong>for</strong>est of bluegreen<br />
steel rein<strong>for</strong>cing bars, and<br />
walls and towers of concrete.<br />
PHOTOS<br />
At the moment, it doesn’t look<br />
much like the gleaming, iconic,<br />
92-meter-tall structure that’s<br />
planned, but the designers,<br />
ARTHUR/MAGNUM<br />
architects, engineers and construction<br />
workers know how to<br />
OLIVIA ©<br />
get it there. TOP:
Meet<br />
the<br />
experts<br />
DHAHRAN — A world-class Cultural <strong>Center</strong> needs worldclass<br />
people to envision and carry out its programs.<br />
The staff at the center began in 2008 with fewer<br />
than 10 people. The staff is now 85 strong and<br />
growing.<br />
It includes experts who have been recruited<br />
from around the world. One of those is chief archivist<br />
Ahmed Abu Zayed, who specializes in libraries and<br />
By Soha F. Khan and Paul Sauser<br />
archives, as well as knowledge management.<br />
Recent projects include Digi-Islam, which describes the landscape<br />
of Middle Eastern and Islamic studies, and Digi-Turath, a<br />
project <strong>for</strong> digitizing heritage and cultural material from the Arab world.<br />
The center’s vision inspired him to come on board. “There are other good libraries<br />
here and there in the Arab world,” he says, “but you don’t have this consolidation of<br />
library, archives and museums. It’s a whole vision, one package.”<br />
Lorraine Cornish, a museum collections specialist, worked <strong>for</strong> 30 years at the<br />
Natural History Museum in London, where she looked after 17 million objects,<br />
LORR ORR ORRAINE INE CORNI CORNISH especially in the Department of Paleontology.<br />
“I worked in a museum that was very old and very well-established,” she<br />
says, “and I really enjoyed my time there, but I think I was looking <strong>for</strong> a new challenge. I like<br />
the idea of working on something that is just at its birth.”<br />
Khalid S. Al-Yahya, head of the Knowledge and Research Division, has served as a professor<br />
of physics at King Fahd University of Petroleum and Minerals and as a scientific<br />
consultant <strong>for</strong> King Abdulaziz Foundation <strong>for</strong> Giftedness and Creativity.<br />
“It is clear to all of us that we have the most exciting job in the world,” he says. “We feel<br />
that there is something uniquely magical and stimulating about establishing an intellectual monument<br />
that shall be seen by millions.”<br />
Almost 32,000 cubic meters of structural concrete have been<br />
poured, and 1,300 construction workers are on-site. Bringing it<br />
all together is a 70-member Project Management Team.<br />
The façade <strong>for</strong> the main complex is one of the most striking<br />
and original features, which is in final fabrication design with a<br />
leading German manufacturer.<br />
The project has already attracted the attention of the<br />
international community, as many of the building components<br />
have and are being developed in various countries such as<br />
Norway, the United Kingdom, Germany, the United States,<br />
South Korea and <strong>Saudi</strong> Arabia. Designs <strong>for</strong> the various exhibits<br />
and audio-visual technology packages will incorporate<br />
state-of-the-art technologies to support the company’s vision<br />
<strong>for</strong> uniquely in<strong>for</strong>mative, engaging displays. These designs will<br />
be further developed to support the award of several design,<br />
fabrication and installation contracts to install the completed<br />
<strong>Center</strong> exhibits.<br />
Jamal Al-Benali, Senior Project Manager, advised that the<br />
project is critically important <strong>for</strong> bridging the cultural gap<br />
and creating a positive impact. He added, “the project team<br />
is proud to be on this iconic project, but most importantly is<br />
AHMED ABU Z ZZAYED<br />
AYED YED<br />
KHALID S. AL-Y AL- AL-YAHYA YA HYA HY<br />
proud to be part of this cultural trans<strong>for</strong>mation process.”<br />
Three members of Project Management Team recently<br />
explained how the construction process works and how it<br />
feels to be part of a landmark project. They were Faisal I.<br />
Al-Dossary, lead project engineer, Architecture; Mohammed<br />
A. Al-Khalifa, lead project engineer, Mechanical; and Murad<br />
M. Al-Zayer, senior project engineer, Mechanical, Electrical,<br />
Plumbing and Communication.<br />
Al-Dossary and Al-Khalifa say they have been working on<br />
the project from the beginning, with the architect Snohetta in<br />
Oslo and its engineering subcontractor Buro Happold Engineering<br />
in Glasgow. Engineering covers the structure, electrical,<br />
fire protection, loss prevention, mechanical — all the areas<br />
in which technical challenges arise.<br />
One of the best-known of those challenges is the unique<br />
facade of stainless steel pipes. About 70,000, 5.4-meter long<br />
pieces will come from the manufacturer tagged and mapped.<br />
Each piece will be unique, and each will be installed separately.<br />
“I have to give credit to the design team,” Al-Dossary<br />
says, “because there was a lot of detail. We know the<br />
Continued on page 19<br />
Winter 2011 17
<strong>World</strong>-class partnerships<br />
optimize <strong>Center</strong>’s development<br />
The Cultural <strong>Center</strong> plans to stand among the<br />
premier cultural organizations in the world. It<br />
is currently partnering with members of its<br />
intended peer group, among them the Library of Alexandria<br />
in Egypt, the Centre Pompidou in Paris and the<br />
Natural History Museum of London.<br />
The <strong>Center</strong>’s partnerships will cover the wide range<br />
of center components and be distributed around the<br />
globe, says partnership coordinator Maureen Bozell.<br />
“By aligning and working with the best organizations<br />
in terms of culture and education,” she said, “we make<br />
sure that we don’t reinvent the wheel but also that we<br />
exchange expertise and learnings with the leading cultural<br />
centers in the world.”<br />
In partnering with the world’s best cultural institutions,<br />
“We of course build a network <strong>for</strong> ourselves, but<br />
we also build relational capital <strong>for</strong> the company and<br />
even <strong>for</strong> the Kingdom,” Bozell said.<br />
Each partnership, and there are several <strong>for</strong>malized<br />
so far, may lead to one or more outcomes, such as<br />
knowledge transfer, training or an exhibit loan.<br />
For example:<br />
• The first three of a proposed 10 books on museum<br />
science have been translated into Arabic with<br />
the cooperation of the American Association of<br />
Museums.<br />
• A feasibility study <strong>for</strong> the <strong>Center</strong>’s Great Hall<br />
exhibit is underway with the Centre Georges<br />
Pompidou of Paris. The institution’s president<br />
18<br />
Nasser A. Al-Nafisee,<br />
Public Affairs general<br />
manager, meets with<br />
a visiting delegation<br />
from the Centre<br />
Georges Pompidou.<br />
Dimensions International<br />
visited the Cultural<br />
<strong>Center</strong> in March 2011.<br />
• A digital archive is<br />
being conceived with<br />
support of the Bibliotheca<br />
Alexandrina of<br />
Alain Seban, president of the<br />
Centre Georges Pompidou.<br />
Egypt, which possesses the world’s largest collection<br />
of digitized manuscripts in Arabic.<br />
• The Cultural <strong>Center</strong> co-sponsored with the Arab<br />
Thought Foundation, the most comprehensive Arabic<br />
digital content study <strong>for</strong> the Internet, which is<br />
planned to be released in the third quarter of 2012.<br />
• Representatives of Harvard’s Peabody Museum<br />
conducted a training program course in January<br />
2011 and certified 20 members of the Cultural<br />
<strong>Center</strong>’s staff.<br />
Other current partnerships are with:<br />
• Le Laboratoire of Paris <strong>for</strong> a creativity program<br />
in the Keystone pilot project (see separate story,<br />
page 21).<br />
• London’s Natural History Museum, focusing on a<br />
Gallery 4 natural history exhibit.<br />
• The <strong>Saudi</strong> Commission <strong>for</strong> Tourism and Antiquities, a<br />
company-wide Memorandum of Understanding (MOU)<br />
over access to <strong>Saudi</strong> artifacts and historic areas.<br />
Several more collaborative agreements are under<br />
development with institutions from Europe, the United<br />
States, the Far East and <strong>Saudi</strong> Arabia.
Continued from page 17<br />
position of every piece of pipe<br />
because of a 3D model.”<br />
Al-Zayer says that among Project<br />
Management’s roles, whether in the<br />
Preparations are being<br />
made <strong>for</strong> the Arcade<br />
Wall, a curved wall<br />
defining the main<br />
entrance to the <strong>Center</strong>.<br />
design phase or in construction, is to make sure everything<br />
meets expectations. “We make sure that the design meets<br />
<strong>Saudi</strong> <strong>Aramco</strong> standards, and other quality standards that are<br />
part of our qualification reviews,” he says. “When it comes<br />
to construction, it is also our job to make sure that it is being<br />
done according to quality standards, according to schedule,<br />
and to make sure the project is delivered safely, in a timely<br />
manner, and within cost projections.”<br />
The Project Management Team has grown with the project,<br />
Al-Zayer says. “This project started out as a unit and then<br />
grew into a division. Then it grew into a department. That<br />
shows you how important this project is, how extensive the<br />
work is and how great the manpower requirement is.”<br />
Another department, called Project Support, was created<br />
within the Cultural <strong>Center</strong>’s organization to focus on technology<br />
development, commissioning and design and construction<br />
to ensure the facility meets program requirements and the<br />
architectural vision.<br />
Just like everyone on the project, Project Management<br />
employees express pride and a sense of privilege in<br />
being involved.<br />
Abdulaziz F. Al-Khayyal, senior vice<br />
president of Industrial Relations, and<br />
Khalid I. Abubshait, executive<br />
director of <strong>Saudi</strong> <strong>Aramco</strong><br />
Affairs, visit the<br />
construction site<br />
<strong>for</strong> a regular<br />
update.<br />
They say this project feels different. “We are so attached<br />
to it because I feel this project is noble, touching the society<br />
in every aspect and it is <strong>for</strong> our kids,” says Al-Zayer. “I can<br />
see the idea behind it will have a big influence on the new<br />
generation.”<br />
“I will be very grateful to tell my kids, ‘Look, this is a<br />
project which I built.’”<br />
“The nice thing is that in every corner of that building we<br />
have a story,” Al-Dossary says. “Everyone has a story on<br />
how this was built, the discussion during that process, during<br />
design, during construction.”<br />
“We can work as tour guides,”<br />
says Al-Khalifa.<br />
Winter 2011 19
20<br />
Dimensions International<br />
Left: The Knowledge Tower<br />
includes educational and<br />
Lifelong Learning facilities, as<br />
well as a volunteerism center.<br />
Below: While the <strong>Center</strong> is<br />
being constructed, <strong>Saudi</strong><br />
<strong>Aramco</strong> launched its 2011<br />
Cultural Program to pilot some<br />
of the <strong>Center</strong>’s experiences.<br />
These four young men were<br />
recruited by the <strong>Center</strong> to<br />
participate as volunteers in<br />
the 2011 Cultural Program.<br />
“ T h e <strong>Center</strong> will promote volunteerism as a focus area of its<br />
programs to leverage the knowledge of subject matter experts<br />
and provide youth with thousands of opportunities to learn new<br />
skills and serve their communities,” said Khalid I. Abubshait, <strong>Saudi</strong><br />
<strong>Aramco</strong> Affairs executive director.
They call it the center of the <strong>Center</strong>. It’s small<br />
compared to many other aspects of the Cultural<br />
<strong>Center</strong>, but it holds a key position.<br />
It’s the Keystone.<br />
“The Keystone is a place, but it’s also an idea,” said<br />
Fatma Al-Rashid, Keystone founding leader. “It’s meant to<br />
promote creativity in everyday life.”<br />
“From where the Keystone is located, you can look<br />
through an opening called the “Eye” and see all the way to<br />
the <strong>Center</strong>’s ‘Source,’ where the foundation of the Kingdom’s<br />
prosperity, oil, is celebrated,” Al-Rashid says.<br />
The Keystone is the <strong>Center</strong>’s font of creation and<br />
innovation. There, ideas will be brought to life through an<br />
“idea translation” process that will result in potentially<br />
patentable, commercial products with vibrant exhibits.<br />
Developed by the <strong>Center</strong>, the process is one in which<br />
interdisciplinary collaboration and experimentation all<br />
feed into the creative ecosystem the Keystone is planning<br />
to develop.<br />
While the place has yet to be built, the idea has<br />
taken off.<br />
A Keystone pilot project was launched this past spring<br />
in partnership with Harvard’s Arts Science Laboratory,<br />
a global leader with a track record in idea development.<br />
According to Keystone coordinator Nourah A. Tubayyeb,<br />
seven young professionals were selected through a<br />
rigorous application process to participate<br />
in the carefully structured<br />
project-based program, which is<br />
primarily designed to develop<br />
local capacity <strong>for</strong> cultural<br />
creativity and social innovation.<br />
During Phase 1, program<br />
participants took an intensive<br />
five-week Idea Translation Course<br />
at the Engineering School at<br />
Harvard University and underwent<br />
additional training at the Cloud<br />
Foundation in Boston. After conducting<br />
research and making concept<br />
presentations be<strong>for</strong>e their colleagues,<br />
the Keystone participants unveiled two<br />
innovative project ideas <strong>for</strong> how to combat<br />
the shortage of water.<br />
The Keystone program<br />
will inspire a<br />
wave of creativity<br />
with youthful spirit.<br />
During Phase 2, the program participants worked collaboratively<br />
with some 20 subject matter experts in Dhahran<br />
to develop their ideas further, and create project prototypes<br />
and business plans. Phase 3 took them to Le Laboratoire,<br />
an affiliate of ArtScience labs. There, they worked<br />
with exhibition designers, intellectual property lawyers and<br />
venture capitalists to prepare project exhibits, investigate<br />
commercialization and register legal rights.<br />
The inspiring result is a set of two completely innovative,<br />
<strong>Center</strong> of the <strong>Center</strong><br />
Keystone to empower people to creatively ‘make things happen’<br />
commercially attractive, and popular products. Both are<br />
already drawing the attention of domestic and international<br />
funders. They are also, as part of the overall plan,<br />
proving to be quite successful in advancing the Keystone’s<br />
larger mission to build a creative ecosystem.<br />
Where the Keystone pilot program is project-based, the<br />
Keystone Think Tank, an event-based program, is designed<br />
to spread and nurture creativity on different fronts<br />
by creating ripple effects to build up a local and global<br />
creativity network. The Think Tank program will be hosting<br />
events with international partners, such as TED, which<br />
co-hosted a <strong>for</strong>um at <strong>Saudi</strong> <strong>Aramco</strong> this summer, and the<br />
Kauffman Foundation, which granted Keystone participants<br />
exclusive rights to its patented Startup Weekend<br />
program in <strong>Saudi</strong> Arabia and Dubai, based on the success of<br />
the pilot program. A bi-annual Creativity Award is planned<br />
to<br />
acknowledge leaders in the field of creativity and inno-<br />
vation vation in the Kingdom and the world.<br />
The Keystone sights are clearly set on the future of<br />
<strong>Saudi</strong><br />
Arabia as a world leader in creativity. If the success<br />
of<br />
its pilot program and events are any measure, it will<br />
not<br />
be long be<strong>for</strong>e the world begins to take note of <strong>Saudi</strong><br />
Arabia’s<br />
creativity.<br />
Above left: Harvard Professor and Keystone partner Dr. David Edwards<br />
addresses Keystone participants and lecture attendees in his presenta<br />
tion “Creating The Future.” Left: Nasser A. Al-Nafisee, Public Affairs<br />
general<br />
manager, encourages the first participants of the Keystone pilot<br />
program<br />
at the “Creating The Future” lecture.<br />
Winter 2011 21
22<br />
Dimensions International<br />
The <strong>Center</strong><br />
ICONIC KING ABDULAZIZ CENTER FOR WORLD CULTURE<br />
WILL LIGHT THE WAY — TO THE PAST, THE FUTURE<br />
DHAHRAN — When you talk to employees of the King<br />
Abdulaziz <strong>Center</strong> <strong>for</strong> <strong>World</strong> <strong>Culture</strong>, one phrase you hear<br />
time and again is “iconic vision.”<br />
Their vision is <strong>for</strong> a landmark institution that honors the<br />
Kingdom’s past, lives in the present and projects into the future.<br />
Physically, it will stand out as an architectural icon, but<br />
inside and outside, it will be a home not only of learning but<br />
also of ideas, innovation and productive collaboration.<br />
Fatma Al-Rashid, head of Design and Construction<br />
Interface <strong>for</strong> the <strong>Center</strong>, says it is rooted in the initial source<br />
of prosperity, oil, but goes on to say that the <strong>Center</strong> embodies<br />
the vision that in the present and future, prosperity will<br />
come from people and ideas. “The building itself is a carrier<br />
of the vision,” she said.<br />
“Creativity, knowledge sharing and cross cultural engagement,<br />
these goals are in every aspect of the building.”<br />
The project is not only iconic with its structure, but<br />
with its content and programs. More than 50 programs<br />
covering diverse interests are being developed to keep the<br />
<strong>Center</strong> vibrant with edutainment activities and continuously<br />
attractive with high impact content. There will be something<br />
<strong>for</strong> everyone. Two million physical and 8 million online visitors<br />
are planned <strong>for</strong> annually. All in all, the King Abdulaziz <strong>Center</strong><br />
aspires to be a benchmark <strong>for</strong> the museums and the cultural<br />
centers of the future.<br />
“You might expect galleries and museums to be all about<br />
objects, and though the <strong>Center</strong> will have 500,000 books and<br />
will exhibit historic objects (see related story, page 26) and<br />
works of art, the objects are meant to inspire people and tell<br />
the story of the company, the Kingdom and the world,” says<br />
Fuad F. Al-Therman, Director of the <strong>Center</strong>.<br />
We are an ideas-based <strong>Center</strong> rather than an object-based<br />
<strong>Center</strong>,” he said at the March 30, 2011 meeting of the Steering<br />
Committee. “The technology will be the back bone ...<br />
enabling the knowledge to touch and interact with visitors,<br />
volunteers and members of staff.”<br />
The first step in realizing the Cultural <strong>Center</strong> vision was<br />
a design competition led by Nasser A. Al-Nafisee, General<br />
Manager of Public Affairs. The resulting design by Snohetta<br />
of Norway draws its inspiration from the culture and environment<br />
of Arabia. The building takes the shape of pebbles<br />
randomly piled together, suggesting the region’s occupation<br />
with geology and the rocks that preserve petroleum energy.<br />
Continued on page 27<br />
Below: The Cultural <strong>Center</strong>’s facade,<br />
unlike any other in the world, will<br />
be clad in 1,000 tons of stainlesssteel<br />
tubes. Opposite page:<br />
A view across the <strong>Center</strong>’s<br />
Museum Galleries.<br />
By Paul Sauser
“While <strong>Saudi</strong> <strong>Aramco</strong> is engaged in so many<br />
industrial projects to power the world, the<br />
King Abdulaziz <strong>Center</strong> is a very special one<br />
because it directly touches the lives of<br />
millions and will be a global source<br />
of inspiration, cross-cultural<br />
engagement and human<br />
development,” said Abdulaziz<br />
F. Al-Khayyal, Industrial<br />
Relations senior vice<br />
president.<br />
Winter 2011 23
Children’s Discovery Zone to provide<br />
rich soil <strong>for</strong> growing minds<br />
By Paul Sauser<br />
Think of the Cultural <strong>Center</strong> as a greenhouse where<br />
culture and knowledge grow. That makes the Children’s<br />
Discovery Zone (CDZ) the soil and children’s<br />
minds the seeds that grow after a lifetime of learning.<br />
“It will be the foundation of a love <strong>for</strong> learning by<br />
catching kids at a very early age and infusing them with<br />
a love of what the whole <strong>Center</strong> offers,” says Michelle<br />
Seaters-Alireza, the CDZ’s founding leader, who has been<br />
Above top: There are eight main program areas being developed <strong>for</strong><br />
the Children’s Discovery Zone. The development team has gathered<br />
ideas from child-focused institutions from around the world. Above<br />
bottom: The entry way will ignite children’s curiosity to explore the<br />
Children’s Discovery Zone.<br />
24<br />
Dimensions International<br />
with the project since January 2007.<br />
Programs will be thematically based and holistic in<br />
nature to capture the imaginations of children from<br />
ages 2–12. “We are going to be more humanities-based<br />
than science and technology based to support character<br />
building and life skills,” she says, “although we do have<br />
significant science and technology woven into a lot of<br />
our programs.” So rather than addressing the environment<br />
in terms of chemistry and biology,<br />
it will be “caring <strong>for</strong> your environment,<br />
understanding your environment,<br />
respecting it,” Seaters-Alireza says.<br />
Even with technology, the goal of<br />
the <strong>Center</strong> is to be creators of digital<br />
media rather than mere consumers.<br />
“So instead of just sitting at home and<br />
watching a cartoon, children will learn<br />
all the concepts in filmmaking and animation<br />
and create a cartoon,” she says.<br />
Eight main program areas are under<br />
development. They are:<br />
CDZ Children’s Library – Inspiring the<br />
<strong>Center</strong>’s youngest visitors with a love of<br />
reading through activities such as story<br />
times and book clubs.<br />
Adventure Zone – Emphasizing<br />
physical, emotional and intellectual<br />
courage and giving<br />
children the opportunity<br />
to test their courage<br />
through challenges.<br />
Eco Lab – Delving<br />
into marine<br />
science, environmental<br />
science,<br />
physics, geology<br />
and environmental<br />
stewardship.<br />
Islamic Arts –<br />
Bringing a new<br />
dimension to the<br />
genre with cutting<br />
edge technology, virtual reality<br />
and learning tools to engage<br />
visitors beyond standard<br />
art creation.
Story Cave – A space where visitors can exercise<br />
their imagination using the ideas from their own culture<br />
while learning and expanding on the cultures of<br />
others.<br />
Our <strong>World</strong> – A place to develop awareness and<br />
appreciation about the different people of the different<br />
cultures of the world.<br />
Sound Studio – Exploring the variety of ways music<br />
can be made, appreciated and understood. Those with<br />
no musical background or natural ability as well as<br />
those with experience can take part.<br />
Techno Kids – Exploring appropriate technologies<br />
designed with special consideration <strong>for</strong> the environmental,<br />
cultural, social and economic aspects of a<br />
community.<br />
There also will be an outdoor Children’s Oasis, with<br />
exhibits that tie in with activities and concepts from<br />
the indoor exhibits.<br />
Seaters-Alireza says the CDZ’s development team<br />
has met with many child-focused institutions in <strong>for</strong>ming<br />
the physical space and programs. “If we’re able<br />
to show (children) this is a cool place, as they grow up<br />
they’ll be excited to experience things in other areas<br />
of the <strong>Center</strong> and the world beyond.”<br />
The Adventure Zone tree will provide children<br />
with a multilevel, multisensory<br />
experience.<br />
<strong>Emerging</strong> <strong>Saudi</strong> art<br />
featured in new book<br />
It may be something of a coincidence that <strong>Saudi</strong><br />
contemporary art and the Cultural <strong>Center</strong> are<br />
rising at about the same time, but the Cultural<br />
<strong>Center</strong> intends to take that coincidence and work<br />
with it.<br />
The <strong>Center</strong> recently published a book featuring<br />
some of the pioneers of contemporary art in <strong>Saudi</strong><br />
Arabia. <strong>Center</strong> personnel were first approached by<br />
artist Abdulaziz Ashour to sponsor the book.<br />
Ashour compiled the book, says museum founding<br />
leader Wafa H. Al-Zaid, “He gave insights into the<br />
status of artists in <strong>Saudi</strong> Arabia and how they are<br />
emerging. They are becoming very popular. There is a<br />
great demand <strong>for</strong> their work internationally.”<br />
“We were very impressed by the book, which,” she<br />
said, “presents 18 <strong>Saudi</strong> artists and their work.”<br />
“Contemporary <strong>Saudi</strong> artists first came up in auctions<br />
about three years ago,” said Al-Zaid. “It’s still<br />
very much an emerging art scene, but there is a lot<br />
of interest.”<br />
“<strong>Saudi</strong> artists are considered among the most<br />
important in the Gulf region and the Arab world today,”<br />
Al-Zaid says. “Their creativity is just admirable.”<br />
One reason <strong>for</strong> the growing interest, she says,<br />
may be that <strong>Saudi</strong> contemporary artists are participating<br />
more internationally and there is a lot of<br />
curiosity. “So now everybody is wondering what the<br />
<strong>Saudi</strong> artist has to offer,” she says. “We are proud<br />
of having a good number of <strong>Saudi</strong> artists who are<br />
offering innovative art work at an international level<br />
with local identity.”<br />
The Cultural <strong>Center</strong> will have a gallery dedicated<br />
to <strong>Saudi</strong> contemporary art, photography and calligraphy.<br />
“We would like to be a plat<strong>for</strong>m <strong>for</strong> the <strong>Saudi</strong><br />
artists to exhibit their work,” Al-Zaid said.<br />
There aren’t a lot of places <strong>for</strong> <strong>Saudi</strong> contemporary<br />
artists to display their work. The <strong>Center</strong><br />
would be the first museum plat<strong>for</strong>m where their<br />
works could go — and travel internationally<br />
as well.<br />
The <strong>Center</strong> wants to encourage emerging<br />
and amateur artists to develop their skills. In<br />
keeping with one of the overarching purposes<br />
of the <strong>Center</strong>, “We also want to create this appreciation<br />
of art among our visitors, the young<br />
generation in particular.”<br />
Winter 2011 25
Historical Donations<br />
By Stephen L. Brundage and Paul Sauser<br />
The Cultural <strong>Center</strong>’s archives will<br />
hold documents, photos, artifacts,<br />
audiovisual material and<br />
electronic records, telling the powerful<br />
stories of the people who built<br />
<strong>Saudi</strong> <strong>Aramco</strong>.<br />
With a short ceremony recently,<br />
some artifacts entered the archives, a<br />
gift from King Fahd University of Petroleum<br />
and Minerals’ Dr. Samir Abdul Jauwad.<br />
Jauwad, dean of the College of Engineering<br />
Sciences, presented an envelope used by<br />
pioneer geologist Max Steineke and two gold<br />
discs to Abdullatif A. Al-Othman, Sr. Vice President,<br />
Engineering and Project Management.<br />
Al-Othman met Jauwad during a visit by<br />
KFUPM’s International Advisory Board, and<br />
Jauwad had brought the discs with him.<br />
“After that, I kept reflecting on how an<br />
important part of our history can be<br />
shared with the whole world,” Al-Othman<br />
said. “I approached Dr. Samir to see if he<br />
wanted to make the contribution, and without<br />
hesitation he was more than generous.”<br />
Steineke used the envelope to send a<br />
letter to his wife in Los Altos, Cali<strong>for</strong>nia. Steineke, then<br />
chief geologist <strong>for</strong> CASOC in the Kingdom, signed it.<br />
Jauwad is an avid stamp collector and acquired the<br />
26<br />
Dimensions International<br />
Geologist Max Steineke used this envelope to<br />
send a letter to his wife while in <strong>Saudi</strong> Arabia.<br />
The larger coin<br />
(above) was<br />
equivalent to $20<br />
and weighed about<br />
one-quarter of an<br />
ounce. The smaller<br />
coin (below) was<br />
equivalent to $5.<br />
envelope in pursuit of that hobby.<br />
The small gold discs, which are about the<br />
size and shape of coins, and are sometimes<br />
referred<br />
to as <strong>Aramco</strong> dollars, were<br />
specially specially minted by the United States<br />
in<br />
the 1940s to enable <strong>Aramco</strong> to<br />
make payments owed to the King-<br />
dom<br />
by the Concession Agreement<br />
under<br />
which the company operated<br />
<strong>for</strong><br />
many years. “I bought the two<br />
<strong>Aramco</strong><br />
gold coins from an international<br />
auction house a long time ago,” Jauwad said.<br />
According to an article in the September/<br />
October 1981 <strong>Saudi</strong> <strong>Aramco</strong> <strong>World</strong>, the discs<br />
were minted in Philadelphia in the 1940s. On<br />
one side is an image of an eagle and the<br />
words “U. S. Mint, Philadelphia, USA.” On the<br />
other side are three lines on the fineness<br />
and weight of the gold. In one year, 1945,<br />
the mint produced 91,210 large discs<br />
worth worth $20 and, in 1947, 121,364 small discs<br />
worth $5, according to The Numismatist<br />
magazine.<br />
“Because most of the discs were melted<br />
down <strong>for</strong> bullion or later redeemed <strong>for</strong> the<br />
Kingdom’s gold sovereigns, the discs are interesting additions<br />
to art collections,” <strong>Saudi</strong> <strong>Aramco</strong> <strong>World</strong> says.<br />
“<strong>Saudi</strong> <strong>Aramco</strong> is proud of its history!”<br />
Al-Othman said after the event. “The coin represents<br />
an important part of the company’s<br />
history — the Concession Agreement, the<br />
desire of our King to trans<strong>for</strong>m the nation<br />
into a modern society. These are all prevailing<br />
thoughts when you look at the period.”<br />
<strong>Saudi</strong>s also are proud of <strong>Saudi</strong> <strong>Aramco</strong>’s<br />
history, he continued. “The fact that Dr.<br />
Samir’s family kept these coins is a testimony<br />
to the value people place on the history<br />
of the Kingdom and the company.” He<br />
applauded Samir and his family <strong>for</strong> donating<br />
the items and setting an example of<br />
sharing with the community and society.<br />
Cultural <strong>Center</strong> director Fuad F.<br />
Al-Therman encouraged others with<br />
similar items to consider donating them<br />
to the <strong>Center</strong>. If you have items to donate,<br />
contact haitham.jehairan@aramco.com.
Continued from page 22<br />
“The King Abdulaziz<br />
<strong>Center</strong> is the flagship<br />
of <strong>Saudi</strong> <strong>Aramco</strong><br />
citizenship programs<br />
and it is a legacy <strong>for</strong><br />
generations to come.<br />
It will be homegrown,<br />
but globally connected,”<br />
said Nasser A.<br />
Al-Nafisee, Public Affairs<br />
General Manager.<br />
Enveloping the building is a<br />
facade, or veil, of stainless-steel<br />
tubes being made by leading<br />
German manufacturer Seele.<br />
“The facade has never been done<br />
anywhere in the world,” says<br />
Mohammed H. Al-Ghosain,<br />
Manager of the Project Support<br />
Department <strong>for</strong> the <strong>Center</strong>.<br />
Each of the tubes will be<br />
unique and will be bent to fit its<br />
precise position on the building<br />
by a specially designed bending<br />
machine. All together, the tubes<br />
will weigh about 1,000 tons and<br />
be attached to the skin by 75,000 titanium pins.<br />
Each of the pipes is 7.7 centimeters in diameter and 5.5<br />
meters long, and the system has been examined every way<br />
possible. “We’ve looked at the heat effect,” Al-Ghosain said.<br />
“We’ve looked at the wind effect by using wind-tunnel testing.<br />
We’ve also looked at the cleaning of the facade.”<br />
“Elements of the building are derived from Islamic architecture,”<br />
Al-Rashid says. The building also respects the desert<br />
around it, reflected in the materials and colors borrowed from<br />
the environment. There is harmony between the outside and<br />
the inside. “All-natural material reflects what you saw when<br />
you came in,” she says.<br />
“The building itself has a timeline,” she said. It starts with<br />
the foundation, or roots, at the lowest point. There, an exhibit<br />
displays the history of oil in the Kingdom and acknowledges<br />
oil as the foundation of <strong>Saudi</strong> Arabia’s economic prosperity.<br />
Rising from the foundation are galleries of calligraphy,<br />
Arabia’s foundational art <strong>for</strong>m. History gives way to the<br />
present as visitors rise to ground level. That’s where 3D<br />
Left: <strong>Saudi</strong> <strong>Aramco</strong> Executive Committee<br />
(EXCOM) members are joined by <strong>Saudi</strong><br />
<strong>Aramco</strong> management, <strong>Center</strong> and PMT<br />
leaders at the site of the emerging facility<br />
in December 2011. Below: The Great Hall<br />
is a jewel that will showcase the best of<br />
world cultural experiences.<br />
multimedia displays can be seen, and that’s the level<br />
of the Great Hall, exhibiting collections on loan<br />
from some of the world’s greatest museums.<br />
The future is above ground. The materials<br />
become more contemporary and the technology<br />
and environment are all about stimulating thinking,<br />
Al-Rashid says.<br />
Floating above ground level is the Keystone,<br />
home of a think tank and collaborative creativity programs<br />
(see separate story). From the Keystone, you can see into<br />
the Source, so visitors and program participants are always<br />
reminded they are building on successes of the past.<br />
Just as a contest produced the <strong>Center</strong>’s structural design,<br />
contests are also producing the technology package and creative<br />
exhibits including concepts <strong>for</strong> the Museum Complex,<br />
the Children’s Discovery Zone, the <strong>Saudi</strong> <strong>Aramco</strong> Exhibit<br />
upgrade and two galleries at Prince Salman Science Oasis in<br />
Riyadh. One Oasis gallery will focus on energy education and<br />
the second will be about <strong>Saudi</strong> <strong>Aramco</strong> and the <strong>Saudi</strong> petroleum<br />
and energy industry.<br />
The staff is excited and proud to be working on the landmark.<br />
“This is not just something <strong>for</strong> <strong>Saudi</strong> <strong>Aramco</strong> employees<br />
or even the community, this is something <strong>for</strong> the Kingdom;<br />
this is something <strong>for</strong> the neighboring countries; this is something<br />
<strong>for</strong> the whole world,” Al-Ghosain says.<br />
For more in<strong>for</strong>mation on the King Abdulaziz <strong>Center</strong> <strong>for</strong><br />
<strong>World</strong> <strong>Culture</strong>, visit www.kingabdulazizcenter.com.<br />
Winter 2011 27