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14<br />

Dimensions International<br />

<strong>Center</strong> <strong>for</strong> <strong>World</strong><br />

<strong>Culture</strong> <strong>Emerging</strong><br />

CONSTRUCTION FORGING AHEAD By Paul Sauser


DHAHRAN — Work progresses on the King Abdulaziz<br />

<strong>Center</strong> <strong>for</strong> <strong>World</strong> <strong>Culture</strong>, and the physical embodiment of<br />

the institution, the building itself, grows at its site near the<br />

<strong>Saudi</strong> <strong>Aramco</strong> Exhibit.<br />

Custodian of the Two Holy Mosques King Abdullah laid<br />

the symbolic cornerstone of the <strong>Center</strong> in<br />

May 2008. Facility design and engineering<br />

were completed in 2009. Site preparation<br />

and excavation were completed in 2010.<br />

The main contract was awarded to <strong>Saudi</strong><br />

Oger and the first concrete was poured in<br />

August 2010.<br />

The Mosque design is done, and what<br />

may be the complex’s most striking and<br />

original feature – the main facility facade –<br />

is in final fabrication design with a leading<br />

German manufacturer.<br />

When the steering committee met in<br />

2011, it reviewed visions <strong>for</strong> the technology<br />

the <strong>Center</strong> will house, be<strong>for</strong>e touring the<br />

building site.<br />

The facilities will comprise a multistory<br />

complex of approximately 80,000 square<br />

meters near the <strong>Saudi</strong> <strong>Aramco</strong> Exhibit in<br />

Dhahran and will accommodate a 21st<br />

century library, Discovery Zone (children’s knowledge center),<br />

community education facility, creativity center, exhibition<br />

halls, theater and multimedia theater, museum, mosque,<br />

archive, special collections, dining facilities,<br />

media center, a<br />

volunteer center, and landscaped gardens.<br />

Opposite page: The Cultural<br />

<strong>Center</strong>, designed by Snohetta<br />

of Norway, takes the shape<br />

of pebbles randomly piled<br />

together, suggesting the<br />

region’s occupation with<br />

geology. Left: Khalid A.<br />

Al-Falih, <strong>Saudi</strong> <strong>Aramco</strong><br />

President and CEO, and Kjetil<br />

T. Thorsen, Snøhetta Senior<br />

Partner, discuss the facility<br />

design at the Snøhetta office,<br />

in Oslo, Norway. Below: An<br />

image of the Cultural <strong>Center</strong>’s<br />

Sky Lounge shows some of<br />

the scenic design schemes<br />

planned <strong>for</strong> the <strong>Center</strong>.<br />

Winter 2011 15


The excavation covers an area that<br />

is equivalent to the foot print of the<br />

Great Pyramid.<br />

Construction<br />

materials<br />

STRUCTURAL STEEL:<br />

2,802 tons<br />

CONCRETE:<br />

109,588 cubic meters<br />

REINFORCEMENT:<br />

7,000 tons<br />

STAINLESS STEEL PIPE:<br />

375 kilometers<br />

LOW-VOLT CABLES:<br />

166,583 meters<br />

MEDIUM-VOLT CABLES:<br />

11,343 meters<br />

16<br />

Dimensions International<br />

The theater is a 900 seat facility <strong>for</strong> cultural per<strong>for</strong>mances,<br />

events and shows.<br />

Construction of the <strong>Center</strong><br />

is well underway, and the<br />

various building foundations<br />

are being placed <strong>for</strong> the multilevel<br />

concrete structures, which<br />

extend down to four levels<br />

below ground. Several of the<br />

<strong>Center</strong>’s 18 levels are already<br />

visible among a <strong>for</strong>est of bluegreen<br />

steel rein<strong>for</strong>cing bars, and<br />

walls and towers of concrete.<br />

PHOTOS<br />

At the moment, it doesn’t look<br />

much like the gleaming, iconic,<br />

92-meter-tall structure that’s<br />

planned, but the designers,<br />

ARTHUR/MAGNUM<br />

architects, engineers and construction<br />

workers know how to<br />

OLIVIA ©<br />

get it there. TOP:


Meet<br />

the<br />

experts<br />

DHAHRAN — A world-class Cultural <strong>Center</strong> needs worldclass<br />

people to envision and carry out its programs.<br />

The staff at the center began in 2008 with fewer<br />

than 10 people. The staff is now 85 strong and<br />

growing.<br />

It includes experts who have been recruited<br />

from around the world. One of those is chief archivist<br />

Ahmed Abu Zayed, who specializes in libraries and<br />

By Soha F. Khan and Paul Sauser<br />

archives, as well as knowledge management.<br />

Recent projects include Digi-Islam, which describes the landscape<br />

of Middle Eastern and Islamic studies, and Digi-Turath, a<br />

project <strong>for</strong> digitizing heritage and cultural material from the Arab world.<br />

The center’s vision inspired him to come on board. “There are other good libraries<br />

here and there in the Arab world,” he says, “but you don’t have this consolidation of<br />

library, archives and museums. It’s a whole vision, one package.”<br />

Lorraine Cornish, a museum collections specialist, worked <strong>for</strong> 30 years at the<br />

Natural History Museum in London, where she looked after 17 million objects,<br />

LORR ORR ORRAINE INE CORNI CORNISH especially in the Department of Paleontology.<br />

“I worked in a museum that was very old and very well-established,” she<br />

says, “and I really enjoyed my time there, but I think I was looking <strong>for</strong> a new challenge. I like<br />

the idea of working on something that is just at its birth.”<br />

Khalid S. Al-Yahya, head of the Knowledge and Research Division, has served as a professor<br />

of physics at King Fahd University of Petroleum and Minerals and as a scientific<br />

consultant <strong>for</strong> King Abdulaziz Foundation <strong>for</strong> Giftedness and Creativity.<br />

“It is clear to all of us that we have the most exciting job in the world,” he says. “We feel<br />

that there is something uniquely magical and stimulating about establishing an intellectual monument<br />

that shall be seen by millions.”<br />

Almost 32,000 cubic meters of structural concrete have been<br />

poured, and 1,300 construction workers are on-site. Bringing it<br />

all together is a 70-member Project Management Team.<br />

The façade <strong>for</strong> the main complex is one of the most striking<br />

and original features, which is in final fabrication design with a<br />

leading German manufacturer.<br />

The project has already attracted the attention of the<br />

international community, as many of the building components<br />

have and are being developed in various countries such as<br />

Norway, the United Kingdom, Germany, the United States,<br />

South Korea and <strong>Saudi</strong> Arabia. Designs <strong>for</strong> the various exhibits<br />

and audio-visual technology packages will incorporate<br />

state-of-the-art technologies to support the company’s vision<br />

<strong>for</strong> uniquely in<strong>for</strong>mative, engaging displays. These designs will<br />

be further developed to support the award of several design,<br />

fabrication and installation contracts to install the completed<br />

<strong>Center</strong> exhibits.<br />

Jamal Al-Benali, Senior Project Manager, advised that the<br />

project is critically important <strong>for</strong> bridging the cultural gap<br />

and creating a positive impact. He added, “the project team<br />

is proud to be on this iconic project, but most importantly is<br />

AHMED ABU Z ZZAYED<br />

AYED YED<br />

KHALID S. AL-Y AL- AL-YAHYA YA HYA HY<br />

proud to be part of this cultural trans<strong>for</strong>mation process.”<br />

Three members of Project Management Team recently<br />

explained how the construction process works and how it<br />

feels to be part of a landmark project. They were Faisal I.<br />

Al-Dossary, lead project engineer, Architecture; Mohammed<br />

A. Al-Khalifa, lead project engineer, Mechanical; and Murad<br />

M. Al-Zayer, senior project engineer, Mechanical, Electrical,<br />

Plumbing and Communication.<br />

Al-Dossary and Al-Khalifa say they have been working on<br />

the project from the beginning, with the architect Snohetta in<br />

Oslo and its engineering subcontractor Buro Happold Engineering<br />

in Glasgow. Engineering covers the structure, electrical,<br />

fire protection, loss prevention, mechanical — all the areas<br />

in which technical challenges arise.<br />

One of the best-known of those challenges is the unique<br />

facade of stainless steel pipes. About 70,000, 5.4-meter long<br />

pieces will come from the manufacturer tagged and mapped.<br />

Each piece will be unique, and each will be installed separately.<br />

“I have to give credit to the design team,” Al-Dossary<br />

says, “because there was a lot of detail. We know the<br />

Continued on page 19<br />

Winter 2011 17


<strong>World</strong>-class partnerships<br />

optimize <strong>Center</strong>’s development<br />

The Cultural <strong>Center</strong> plans to stand among the<br />

premier cultural organizations in the world. It<br />

is currently partnering with members of its<br />

intended peer group, among them the Library of Alexandria<br />

in Egypt, the Centre Pompidou in Paris and the<br />

Natural History Museum of London.<br />

The <strong>Center</strong>’s partnerships will cover the wide range<br />

of center components and be distributed around the<br />

globe, says partnership coordinator Maureen Bozell.<br />

“By aligning and working with the best organizations<br />

in terms of culture and education,” she said, “we make<br />

sure that we don’t reinvent the wheel but also that we<br />

exchange expertise and learnings with the leading cultural<br />

centers in the world.”<br />

In partnering with the world’s best cultural institutions,<br />

“We of course build a network <strong>for</strong> ourselves, but<br />

we also build relational capital <strong>for</strong> the company and<br />

even <strong>for</strong> the Kingdom,” Bozell said.<br />

Each partnership, and there are several <strong>for</strong>malized<br />

so far, may lead to one or more outcomes, such as<br />

knowledge transfer, training or an exhibit loan.<br />

For example:<br />

• The first three of a proposed 10 books on museum<br />

science have been translated into Arabic with<br />

the cooperation of the American Association of<br />

Museums.<br />

• A feasibility study <strong>for</strong> the <strong>Center</strong>’s Great Hall<br />

exhibit is underway with the Centre Georges<br />

Pompidou of Paris. The institution’s president<br />

18<br />

Nasser A. Al-Nafisee,<br />

Public Affairs general<br />

manager, meets with<br />

a visiting delegation<br />

from the Centre<br />

Georges Pompidou.<br />

Dimensions International<br />

visited the Cultural<br />

<strong>Center</strong> in March 2011.<br />

• A digital archive is<br />

being conceived with<br />

support of the Bibliotheca<br />

Alexandrina of<br />

Alain Seban, president of the<br />

Centre Georges Pompidou.<br />

Egypt, which possesses the world’s largest collection<br />

of digitized manuscripts in Arabic.<br />

• The Cultural <strong>Center</strong> co-sponsored with the Arab<br />

Thought Foundation, the most comprehensive Arabic<br />

digital content study <strong>for</strong> the Internet, which is<br />

planned to be released in the third quarter of 2012.<br />

• Representatives of Harvard’s Peabody Museum<br />

conducted a training program course in January<br />

2011 and certified 20 members of the Cultural<br />

<strong>Center</strong>’s staff.<br />

Other current partnerships are with:<br />

• Le Laboratoire of Paris <strong>for</strong> a creativity program<br />

in the Keystone pilot project (see separate story,<br />

page 21).<br />

• London’s Natural History Museum, focusing on a<br />

Gallery 4 natural history exhibit.<br />

• The <strong>Saudi</strong> Commission <strong>for</strong> Tourism and Antiquities, a<br />

company-wide Memorandum of Understanding (MOU)<br />

over access to <strong>Saudi</strong> artifacts and historic areas.<br />

Several more collaborative agreements are under<br />

development with institutions from Europe, the United<br />

States, the Far East and <strong>Saudi</strong> Arabia.


Continued from page 17<br />

position of every piece of pipe<br />

because of a 3D model.”<br />

Al-Zayer says that among Project<br />

Management’s roles, whether in the<br />

Preparations are being<br />

made <strong>for</strong> the Arcade<br />

Wall, a curved wall<br />

defining the main<br />

entrance to the <strong>Center</strong>.<br />

design phase or in construction, is to make sure everything<br />

meets expectations. “We make sure that the design meets<br />

<strong>Saudi</strong> <strong>Aramco</strong> standards, and other quality standards that are<br />

part of our qualification reviews,” he says. “When it comes<br />

to construction, it is also our job to make sure that it is being<br />

done according to quality standards, according to schedule,<br />

and to make sure the project is delivered safely, in a timely<br />

manner, and within cost projections.”<br />

The Project Management Team has grown with the project,<br />

Al-Zayer says. “This project started out as a unit and then<br />

grew into a division. Then it grew into a department. That<br />

shows you how important this project is, how extensive the<br />

work is and how great the manpower requirement is.”<br />

Another department, called Project Support, was created<br />

within the Cultural <strong>Center</strong>’s organization to focus on technology<br />

development, commissioning and design and construction<br />

to ensure the facility meets program requirements and the<br />

architectural vision.<br />

Just like everyone on the project, Project Management<br />

employees express pride and a sense of privilege in<br />

being involved.<br />

Abdulaziz F. Al-Khayyal, senior vice<br />

president of Industrial Relations, and<br />

Khalid I. Abubshait, executive<br />

director of <strong>Saudi</strong> <strong>Aramco</strong><br />

Affairs, visit the<br />

construction site<br />

<strong>for</strong> a regular<br />

update.<br />

They say this project feels different. “We are so attached<br />

to it because I feel this project is noble, touching the society<br />

in every aspect and it is <strong>for</strong> our kids,” says Al-Zayer. “I can<br />

see the idea behind it will have a big influence on the new<br />

generation.”<br />

“I will be very grateful to tell my kids, ‘Look, this is a<br />

project which I built.’”<br />

“The nice thing is that in every corner of that building we<br />

have a story,” Al-Dossary says. “Everyone has a story on<br />

how this was built, the discussion during that process, during<br />

design, during construction.”<br />

“We can work as tour guides,”<br />

says Al-Khalifa.<br />

Winter 2011 19


20<br />

Dimensions International<br />

Left: The Knowledge Tower<br />

includes educational and<br />

Lifelong Learning facilities, as<br />

well as a volunteerism center.<br />

Below: While the <strong>Center</strong> is<br />

being constructed, <strong>Saudi</strong><br />

<strong>Aramco</strong> launched its 2011<br />

Cultural Program to pilot some<br />

of the <strong>Center</strong>’s experiences.<br />

These four young men were<br />

recruited by the <strong>Center</strong> to<br />

participate as volunteers in<br />

the 2011 Cultural Program.<br />

“ T h e <strong>Center</strong> will promote volunteerism as a focus area of its<br />

programs to leverage the knowledge of subject matter experts<br />

and provide youth with thousands of opportunities to learn new<br />

skills and serve their communities,” said Khalid I. Abubshait, <strong>Saudi</strong><br />

<strong>Aramco</strong> Affairs executive director.


They call it the center of the <strong>Center</strong>. It’s small<br />

compared to many other aspects of the Cultural<br />

<strong>Center</strong>, but it holds a key position.<br />

It’s the Keystone.<br />

“The Keystone is a place, but it’s also an idea,” said<br />

Fatma Al-Rashid, Keystone founding leader. “It’s meant to<br />

promote creativity in everyday life.”<br />

“From where the Keystone is located, you can look<br />

through an opening called the “Eye” and see all the way to<br />

the <strong>Center</strong>’s ‘Source,’ where the foundation of the Kingdom’s<br />

prosperity, oil, is celebrated,” Al-Rashid says.<br />

The Keystone is the <strong>Center</strong>’s font of creation and<br />

innovation. There, ideas will be brought to life through an<br />

“idea translation” process that will result in potentially<br />

patentable, commercial products with vibrant exhibits.<br />

Developed by the <strong>Center</strong>, the process is one in which<br />

interdisciplinary collaboration and experimentation all<br />

feed into the creative ecosystem the Keystone is planning<br />

to develop.<br />

While the place has yet to be built, the idea has<br />

taken off.<br />

A Keystone pilot project was launched this past spring<br />

in partnership with Harvard’s Arts Science Laboratory,<br />

a global leader with a track record in idea development.<br />

According to Keystone coordinator Nourah A. Tubayyeb,<br />

seven young professionals were selected through a<br />

rigorous application process to participate<br />

in the carefully structured<br />

project-based program, which is<br />

primarily designed to develop<br />

local capacity <strong>for</strong> cultural<br />

creativity and social innovation.<br />

During Phase 1, program<br />

participants took an intensive<br />

five-week Idea Translation Course<br />

at the Engineering School at<br />

Harvard University and underwent<br />

additional training at the Cloud<br />

Foundation in Boston. After conducting<br />

research and making concept<br />

presentations be<strong>for</strong>e their colleagues,<br />

the Keystone participants unveiled two<br />

innovative project ideas <strong>for</strong> how to combat<br />

the shortage of water.<br />

The Keystone program<br />

will inspire a<br />

wave of creativity<br />

with youthful spirit.<br />

During Phase 2, the program participants worked collaboratively<br />

with some 20 subject matter experts in Dhahran<br />

to develop their ideas further, and create project prototypes<br />

and business plans. Phase 3 took them to Le Laboratoire,<br />

an affiliate of ArtScience labs. There, they worked<br />

with exhibition designers, intellectual property lawyers and<br />

venture capitalists to prepare project exhibits, investigate<br />

commercialization and register legal rights.<br />

The inspiring result is a set of two completely innovative,<br />

<strong>Center</strong> of the <strong>Center</strong><br />

Keystone to empower people to creatively ‘make things happen’<br />

commercially attractive, and popular products. Both are<br />

already drawing the attention of domestic and international<br />

funders. They are also, as part of the overall plan,<br />

proving to be quite successful in advancing the Keystone’s<br />

larger mission to build a creative ecosystem.<br />

Where the Keystone pilot program is project-based, the<br />

Keystone Think Tank, an event-based program, is designed<br />

to spread and nurture creativity on different fronts<br />

by creating ripple effects to build up a local and global<br />

creativity network. The Think Tank program will be hosting<br />

events with international partners, such as TED, which<br />

co-hosted a <strong>for</strong>um at <strong>Saudi</strong> <strong>Aramco</strong> this summer, and the<br />

Kauffman Foundation, which granted Keystone participants<br />

exclusive rights to its patented Startup Weekend<br />

program in <strong>Saudi</strong> Arabia and Dubai, based on the success of<br />

the pilot program. A bi-annual Creativity Award is planned<br />

to<br />

acknowledge leaders in the field of creativity and inno-<br />

vation vation in the Kingdom and the world.<br />

The Keystone sights are clearly set on the future of<br />

<strong>Saudi</strong><br />

Arabia as a world leader in creativity. If the success<br />

of<br />

its pilot program and events are any measure, it will<br />

not<br />

be long be<strong>for</strong>e the world begins to take note of <strong>Saudi</strong><br />

Arabia’s<br />

creativity.<br />

Above left: Harvard Professor and Keystone partner Dr. David Edwards<br />

addresses Keystone participants and lecture attendees in his presenta<br />

tion “Creating The Future.” Left: Nasser A. Al-Nafisee, Public Affairs<br />

general<br />

manager, encourages the first participants of the Keystone pilot<br />

program<br />

at the “Creating The Future” lecture.<br />

Winter 2011 21


22<br />

Dimensions International<br />

The <strong>Center</strong><br />

ICONIC KING ABDULAZIZ CENTER FOR WORLD CULTURE<br />

WILL LIGHT THE WAY — TO THE PAST, THE FUTURE<br />

DHAHRAN — When you talk to employees of the King<br />

Abdulaziz <strong>Center</strong> <strong>for</strong> <strong>World</strong> <strong>Culture</strong>, one phrase you hear<br />

time and again is “iconic vision.”<br />

Their vision is <strong>for</strong> a landmark institution that honors the<br />

Kingdom’s past, lives in the present and projects into the future.<br />

Physically, it will stand out as an architectural icon, but<br />

inside and outside, it will be a home not only of learning but<br />

also of ideas, innovation and productive collaboration.<br />

Fatma Al-Rashid, head of Design and Construction<br />

Interface <strong>for</strong> the <strong>Center</strong>, says it is rooted in the initial source<br />

of prosperity, oil, but goes on to say that the <strong>Center</strong> embodies<br />

the vision that in the present and future, prosperity will<br />

come from people and ideas. “The building itself is a carrier<br />

of the vision,” she said.<br />

“Creativity, knowledge sharing and cross cultural engagement,<br />

these goals are in every aspect of the building.”<br />

The project is not only iconic with its structure, but<br />

with its content and programs. More than 50 programs<br />

covering diverse interests are being developed to keep the<br />

<strong>Center</strong> vibrant with edutainment activities and continuously<br />

attractive with high impact content. There will be something<br />

<strong>for</strong> everyone. Two million physical and 8 million online visitors<br />

are planned <strong>for</strong> annually. All in all, the King Abdulaziz <strong>Center</strong><br />

aspires to be a benchmark <strong>for</strong> the museums and the cultural<br />

centers of the future.<br />

“You might expect galleries and museums to be all about<br />

objects, and though the <strong>Center</strong> will have 500,000 books and<br />

will exhibit historic objects (see related story, page 26) and<br />

works of art, the objects are meant to inspire people and tell<br />

the story of the company, the Kingdom and the world,” says<br />

Fuad F. Al-Therman, Director of the <strong>Center</strong>.<br />

We are an ideas-based <strong>Center</strong> rather than an object-based<br />

<strong>Center</strong>,” he said at the March 30, 2011 meeting of the Steering<br />

Committee. “The technology will be the back bone ...<br />

enabling the knowledge to touch and interact with visitors,<br />

volunteers and members of staff.”<br />

The first step in realizing the Cultural <strong>Center</strong> vision was<br />

a design competition led by Nasser A. Al-Nafisee, General<br />

Manager of Public Affairs. The resulting design by Snohetta<br />

of Norway draws its inspiration from the culture and environment<br />

of Arabia. The building takes the shape of pebbles<br />

randomly piled together, suggesting the region’s occupation<br />

with geology and the rocks that preserve petroleum energy.<br />

Continued on page 27<br />

Below: The Cultural <strong>Center</strong>’s facade,<br />

unlike any other in the world, will<br />

be clad in 1,000 tons of stainlesssteel<br />

tubes. Opposite page:<br />

A view across the <strong>Center</strong>’s<br />

Museum Galleries.<br />

By Paul Sauser


“While <strong>Saudi</strong> <strong>Aramco</strong> is engaged in so many<br />

industrial projects to power the world, the<br />

King Abdulaziz <strong>Center</strong> is a very special one<br />

because it directly touches the lives of<br />

millions and will be a global source<br />

of inspiration, cross-cultural<br />

engagement and human<br />

development,” said Abdulaziz<br />

F. Al-Khayyal, Industrial<br />

Relations senior vice<br />

president.<br />

Winter 2011 23


Children’s Discovery Zone to provide<br />

rich soil <strong>for</strong> growing minds<br />

By Paul Sauser<br />

Think of the Cultural <strong>Center</strong> as a greenhouse where<br />

culture and knowledge grow. That makes the Children’s<br />

Discovery Zone (CDZ) the soil and children’s<br />

minds the seeds that grow after a lifetime of learning.<br />

“It will be the foundation of a love <strong>for</strong> learning by<br />

catching kids at a very early age and infusing them with<br />

a love of what the whole <strong>Center</strong> offers,” says Michelle<br />

Seaters-Alireza, the CDZ’s founding leader, who has been<br />

Above top: There are eight main program areas being developed <strong>for</strong><br />

the Children’s Discovery Zone. The development team has gathered<br />

ideas from child-focused institutions from around the world. Above<br />

bottom: The entry way will ignite children’s curiosity to explore the<br />

Children’s Discovery Zone.<br />

24<br />

Dimensions International<br />

with the project since January 2007.<br />

Programs will be thematically based and holistic in<br />

nature to capture the imaginations of children from<br />

ages 2–12. “We are going to be more humanities-based<br />

than science and technology based to support character<br />

building and life skills,” she says, “although we do have<br />

significant science and technology woven into a lot of<br />

our programs.” So rather than addressing the environment<br />

in terms of chemistry and biology,<br />

it will be “caring <strong>for</strong> your environment,<br />

understanding your environment,<br />

respecting it,” Seaters-Alireza says.<br />

Even with technology, the goal of<br />

the <strong>Center</strong> is to be creators of digital<br />

media rather than mere consumers.<br />

“So instead of just sitting at home and<br />

watching a cartoon, children will learn<br />

all the concepts in filmmaking and animation<br />

and create a cartoon,” she says.<br />

Eight main program areas are under<br />

development. They are:<br />

CDZ Children’s Library – Inspiring the<br />

<strong>Center</strong>’s youngest visitors with a love of<br />

reading through activities such as story<br />

times and book clubs.<br />

Adventure Zone – Emphasizing<br />

physical, emotional and intellectual<br />

courage and giving<br />

children the opportunity<br />

to test their courage<br />

through challenges.<br />

Eco Lab – Delving<br />

into marine<br />

science, environmental<br />

science,<br />

physics, geology<br />

and environmental<br />

stewardship.<br />

Islamic Arts –<br />

Bringing a new<br />

dimension to the<br />

genre with cutting<br />

edge technology, virtual reality<br />

and learning tools to engage<br />

visitors beyond standard<br />

art creation.


Story Cave – A space where visitors can exercise<br />

their imagination using the ideas from their own culture<br />

while learning and expanding on the cultures of<br />

others.<br />

Our <strong>World</strong> – A place to develop awareness and<br />

appreciation about the different people of the different<br />

cultures of the world.<br />

Sound Studio – Exploring the variety of ways music<br />

can be made, appreciated and understood. Those with<br />

no musical background or natural ability as well as<br />

those with experience can take part.<br />

Techno Kids – Exploring appropriate technologies<br />

designed with special consideration <strong>for</strong> the environmental,<br />

cultural, social and economic aspects of a<br />

community.<br />

There also will be an outdoor Children’s Oasis, with<br />

exhibits that tie in with activities and concepts from<br />

the indoor exhibits.<br />

Seaters-Alireza says the CDZ’s development team<br />

has met with many child-focused institutions in <strong>for</strong>ming<br />

the physical space and programs. “If we’re able<br />

to show (children) this is a cool place, as they grow up<br />

they’ll be excited to experience things in other areas<br />

of the <strong>Center</strong> and the world beyond.”<br />

The Adventure Zone tree will provide children<br />

with a multilevel, multisensory<br />

experience.<br />

<strong>Emerging</strong> <strong>Saudi</strong> art<br />

featured in new book<br />

It may be something of a coincidence that <strong>Saudi</strong><br />

contemporary art and the Cultural <strong>Center</strong> are<br />

rising at about the same time, but the Cultural<br />

<strong>Center</strong> intends to take that coincidence and work<br />

with it.<br />

The <strong>Center</strong> recently published a book featuring<br />

some of the pioneers of contemporary art in <strong>Saudi</strong><br />

Arabia. <strong>Center</strong> personnel were first approached by<br />

artist Abdulaziz Ashour to sponsor the book.<br />

Ashour compiled the book, says museum founding<br />

leader Wafa H. Al-Zaid, “He gave insights into the<br />

status of artists in <strong>Saudi</strong> Arabia and how they are<br />

emerging. They are becoming very popular. There is a<br />

great demand <strong>for</strong> their work internationally.”<br />

“We were very impressed by the book, which,” she<br />

said, “presents 18 <strong>Saudi</strong> artists and their work.”<br />

“Contemporary <strong>Saudi</strong> artists first came up in auctions<br />

about three years ago,” said Al-Zaid. “It’s still<br />

very much an emerging art scene, but there is a lot<br />

of interest.”<br />

“<strong>Saudi</strong> artists are considered among the most<br />

important in the Gulf region and the Arab world today,”<br />

Al-Zaid says. “Their creativity is just admirable.”<br />

One reason <strong>for</strong> the growing interest, she says,<br />

may be that <strong>Saudi</strong> contemporary artists are participating<br />

more internationally and there is a lot of<br />

curiosity. “So now everybody is wondering what the<br />

<strong>Saudi</strong> artist has to offer,” she says. “We are proud<br />

of having a good number of <strong>Saudi</strong> artists who are<br />

offering innovative art work at an international level<br />

with local identity.”<br />

The Cultural <strong>Center</strong> will have a gallery dedicated<br />

to <strong>Saudi</strong> contemporary art, photography and calligraphy.<br />

“We would like to be a plat<strong>for</strong>m <strong>for</strong> the <strong>Saudi</strong><br />

artists to exhibit their work,” Al-Zaid said.<br />

There aren’t a lot of places <strong>for</strong> <strong>Saudi</strong> contemporary<br />

artists to display their work. The <strong>Center</strong><br />

would be the first museum plat<strong>for</strong>m where their<br />

works could go — and travel internationally<br />

as well.<br />

The <strong>Center</strong> wants to encourage emerging<br />

and amateur artists to develop their skills. In<br />

keeping with one of the overarching purposes<br />

of the <strong>Center</strong>, “We also want to create this appreciation<br />

of art among our visitors, the young<br />

generation in particular.”<br />

Winter 2011 25


Historical Donations<br />

By Stephen L. Brundage and Paul Sauser<br />

The Cultural <strong>Center</strong>’s archives will<br />

hold documents, photos, artifacts,<br />

audiovisual material and<br />

electronic records, telling the powerful<br />

stories of the people who built<br />

<strong>Saudi</strong> <strong>Aramco</strong>.<br />

With a short ceremony recently,<br />

some artifacts entered the archives, a<br />

gift from King Fahd University of Petroleum<br />

and Minerals’ Dr. Samir Abdul Jauwad.<br />

Jauwad, dean of the College of Engineering<br />

Sciences, presented an envelope used by<br />

pioneer geologist Max Steineke and two gold<br />

discs to Abdullatif A. Al-Othman, Sr. Vice President,<br />

Engineering and Project Management.<br />

Al-Othman met Jauwad during a visit by<br />

KFUPM’s International Advisory Board, and<br />

Jauwad had brought the discs with him.<br />

“After that, I kept reflecting on how an<br />

important part of our history can be<br />

shared with the whole world,” Al-Othman<br />

said. “I approached Dr. Samir to see if he<br />

wanted to make the contribution, and without<br />

hesitation he was more than generous.”<br />

Steineke used the envelope to send a<br />

letter to his wife in Los Altos, Cali<strong>for</strong>nia. Steineke, then<br />

chief geologist <strong>for</strong> CASOC in the Kingdom, signed it.<br />

Jauwad is an avid stamp collector and acquired the<br />

26<br />

Dimensions International<br />

Geologist Max Steineke used this envelope to<br />

send a letter to his wife while in <strong>Saudi</strong> Arabia.<br />

The larger coin<br />

(above) was<br />

equivalent to $20<br />

and weighed about<br />

one-quarter of an<br />

ounce. The smaller<br />

coin (below) was<br />

equivalent to $5.<br />

envelope in pursuit of that hobby.<br />

The small gold discs, which are about the<br />

size and shape of coins, and are sometimes<br />

referred<br />

to as <strong>Aramco</strong> dollars, were<br />

specially specially minted by the United States<br />

in<br />

the 1940s to enable <strong>Aramco</strong> to<br />

make payments owed to the King-<br />

dom<br />

by the Concession Agreement<br />

under<br />

which the company operated<br />

<strong>for</strong><br />

many years. “I bought the two<br />

<strong>Aramco</strong><br />

gold coins from an international<br />

auction house a long time ago,” Jauwad said.<br />

According to an article in the September/<br />

October 1981 <strong>Saudi</strong> <strong>Aramco</strong> <strong>World</strong>, the discs<br />

were minted in Philadelphia in the 1940s. On<br />

one side is an image of an eagle and the<br />

words “U. S. Mint, Philadelphia, USA.” On the<br />

other side are three lines on the fineness<br />

and weight of the gold. In one year, 1945,<br />

the mint produced 91,210 large discs<br />

worth worth $20 and, in 1947, 121,364 small discs<br />

worth $5, according to The Numismatist<br />

magazine.<br />

“Because most of the discs were melted<br />

down <strong>for</strong> bullion or later redeemed <strong>for</strong> the<br />

Kingdom’s gold sovereigns, the discs are interesting additions<br />

to art collections,” <strong>Saudi</strong> <strong>Aramco</strong> <strong>World</strong> says.<br />

“<strong>Saudi</strong> <strong>Aramco</strong> is proud of its history!”<br />

Al-Othman said after the event. “The coin represents<br />

an important part of the company’s<br />

history — the Concession Agreement, the<br />

desire of our King to trans<strong>for</strong>m the nation<br />

into a modern society. These are all prevailing<br />

thoughts when you look at the period.”<br />

<strong>Saudi</strong>s also are proud of <strong>Saudi</strong> <strong>Aramco</strong>’s<br />

history, he continued. “The fact that Dr.<br />

Samir’s family kept these coins is a testimony<br />

to the value people place on the history<br />

of the Kingdom and the company.” He<br />

applauded Samir and his family <strong>for</strong> donating<br />

the items and setting an example of<br />

sharing with the community and society.<br />

Cultural <strong>Center</strong> director Fuad F.<br />

Al-Therman encouraged others with<br />

similar items to consider donating them<br />

to the <strong>Center</strong>. If you have items to donate,<br />

contact haitham.jehairan@aramco.com.


Continued from page 22<br />

“The King Abdulaziz<br />

<strong>Center</strong> is the flagship<br />

of <strong>Saudi</strong> <strong>Aramco</strong><br />

citizenship programs<br />

and it is a legacy <strong>for</strong><br />

generations to come.<br />

It will be homegrown,<br />

but globally connected,”<br />

said Nasser A.<br />

Al-Nafisee, Public Affairs<br />

General Manager.<br />

Enveloping the building is a<br />

facade, or veil, of stainless-steel<br />

tubes being made by leading<br />

German manufacturer Seele.<br />

“The facade has never been done<br />

anywhere in the world,” says<br />

Mohammed H. Al-Ghosain,<br />

Manager of the Project Support<br />

Department <strong>for</strong> the <strong>Center</strong>.<br />

Each of the tubes will be<br />

unique and will be bent to fit its<br />

precise position on the building<br />

by a specially designed bending<br />

machine. All together, the tubes<br />

will weigh about 1,000 tons and<br />

be attached to the skin by 75,000 titanium pins.<br />

Each of the pipes is 7.7 centimeters in diameter and 5.5<br />

meters long, and the system has been examined every way<br />

possible. “We’ve looked at the heat effect,” Al-Ghosain said.<br />

“We’ve looked at the wind effect by using wind-tunnel testing.<br />

We’ve also looked at the cleaning of the facade.”<br />

“Elements of the building are derived from Islamic architecture,”<br />

Al-Rashid says. The building also respects the desert<br />

around it, reflected in the materials and colors borrowed from<br />

the environment. There is harmony between the outside and<br />

the inside. “All-natural material reflects what you saw when<br />

you came in,” she says.<br />

“The building itself has a timeline,” she said. It starts with<br />

the foundation, or roots, at the lowest point. There, an exhibit<br />

displays the history of oil in the Kingdom and acknowledges<br />

oil as the foundation of <strong>Saudi</strong> Arabia’s economic prosperity.<br />

Rising from the foundation are galleries of calligraphy,<br />

Arabia’s foundational art <strong>for</strong>m. History gives way to the<br />

present as visitors rise to ground level. That’s where 3D<br />

Left: <strong>Saudi</strong> <strong>Aramco</strong> Executive Committee<br />

(EXCOM) members are joined by <strong>Saudi</strong><br />

<strong>Aramco</strong> management, <strong>Center</strong> and PMT<br />

leaders at the site of the emerging facility<br />

in December 2011. Below: The Great Hall<br />

is a jewel that will showcase the best of<br />

world cultural experiences.<br />

multimedia displays can be seen, and that’s the level<br />

of the Great Hall, exhibiting collections on loan<br />

from some of the world’s greatest museums.<br />

The future is above ground. The materials<br />

become more contemporary and the technology<br />

and environment are all about stimulating thinking,<br />

Al-Rashid says.<br />

Floating above ground level is the Keystone,<br />

home of a think tank and collaborative creativity programs<br />

(see separate story). From the Keystone, you can see into<br />

the Source, so visitors and program participants are always<br />

reminded they are building on successes of the past.<br />

Just as a contest produced the <strong>Center</strong>’s structural design,<br />

contests are also producing the technology package and creative<br />

exhibits including concepts <strong>for</strong> the Museum Complex,<br />

the Children’s Discovery Zone, the <strong>Saudi</strong> <strong>Aramco</strong> Exhibit<br />

upgrade and two galleries at Prince Salman Science Oasis in<br />

Riyadh. One Oasis gallery will focus on energy education and<br />

the second will be about <strong>Saudi</strong> <strong>Aramco</strong> and the <strong>Saudi</strong> petroleum<br />

and energy industry.<br />

The staff is excited and proud to be working on the landmark.<br />

“This is not just something <strong>for</strong> <strong>Saudi</strong> <strong>Aramco</strong> employees<br />

or even the community, this is something <strong>for</strong> the Kingdom;<br />

this is something <strong>for</strong> the neighboring countries; this is something<br />

<strong>for</strong> the whole world,” Al-Ghosain says.<br />

For more in<strong>for</strong>mation on the King Abdulaziz <strong>Center</strong> <strong>for</strong><br />

<strong>World</strong> <strong>Culture</strong>, visit www.kingabdulazizcenter.com.<br />

Winter 2011 27

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