Estetica Magazine INDIA (2/2024)

COLOR PALETTE
Turning Up the Heat
COVER STORY
Grand launch of
Estetica India
EVENT
Professional
Beauty Delhi

HIGHLIGHTS
Bespoke hair design by award-winning Italian stylist
Exquisite interiors, with in-house luxury café
Complimentary pick-up and drop-off in a Maybach within 7-km radius
Franchise Inquiries Welcome
LUCA PIATTELLI LUXURY SALON (OPC) PRIVATE LIMITED
A-1/20, Ground Floor, Safdarjung Enclave, New Delhi-110 029, India
Toll Free : 1800 309 3865
info@luca-piattelli.in
www.lucapiattelli.com & www.luca-piattelli.in

HAIReditorial
A Spectacular Debut:
Estetica Magazine ’ s Glittering
Launch in India
Estetica Magazine has made a grand entry into India, marking its
presence with a spectacular launch party and an exquisite fashion show
at the prestigious Shangri-La Hotel in Delhi. The event was a
resplendent affair, attended by luminaries from the fashion industry,
beauty professionals, and esteemed guests, all gathered to celebrate this
momentous occasion with the magazine s Italian team. The evening
radiated a shared sense of pride, symbolising the seamless blend of
Italian sophistication with Indian vibrancy.
Basking in the afterglow of this luminous launch, we are delighted to see
Estetica swiftly becoming the quintessential guide for beauty professionals
across India. Our magazine transcends mere glossy pages—it's a dynamic
hub where the industry's elite connect, share, and innovate.
Shubhra Krishan
Editor-in-Chief
Self-care at the salon? It's no longer a luxury; it s a priority. Salons have
evolved into sanctuaries for relaxation and rejuvenation, making self-care an
essential part of our routines.
And let s not forget hair colour! The latest trends are embracing warmer hues
and quiet pastels. Whether you re opting for a bold transformation or a
subtle refresh, these shades add the perfect touch of flair and sophistication.
Stay tuned as Estetica Magazine continues to deliver the crème de la crème of
beauty trends, connecting and inspiring the vibrant beauty community in
India. Here s to a dazzling future filled with creativity, innovation, and the
unending pursuit of beauty!
03E

In this issue:
ESTETICA
THE HAIR MAGAZINE
C/O GOLDEN PATH TRADING
esteticamagazine.com
N. 02
02/2024
Cover Image
Photo: Alessio Consoloni
Styling: Luca Piattelli
Make-up: Luca Piattelli
HAIR editorial A Spectacular Beauty 03
exhibition Fragile Beauty 06
inspiration Swift Evolution 10
direction Turning Up The Heat 16
launch Grand Launch of Estetica India 18
trends Sultry Summer 21
trends Prioritised Indulgence 33
PRO interview Missy Battalia 84
business Mark Furniture 86
ingredient Essence of Radiance with Rass Luxury 88
interview Esskay Beauty Resources 92
event Professional Beauty Delhi 2024 94
event Hair & Beauty Show India 2024 98
monsoon special Milk Shake Natural Beauty 100
hair care Luca Piattelli Luxury Products 102
event Delhi Times Fashion Week 2024 105
business Looks Salon 106
brands Troiareuke: Korean Skincare 108
dossier Color Color 84
specialbarberology Barberology 86
evolution Estetica 88
education Vipul Chudasama Academy 92
brand Gamma & Bross 94
brandnews Summer Trend Beautiful braids 98
skincare Repechage 100
hair care Luca Piattelli Luxury Products 102
$
CONTACT
ESTETICA MAGAZINES PRIVATE LIMITED
C/O GOLDEN PATH TRADING
Head Office:
A-285, 2nd Floor, Bhishma Pitamah Marg
Defence Colony
New Delhi - 110024
India
Tollfree: 1800 889 0752
www.estetica-india.com
à
SUBSCRIPTIONS
e-mail: info@estetica-india.com
PUBLISHER AND
MANAGING DIRECTOR
Rakeysh Kumar
Sonal Kothari
EDITOR-IN-CHIEF
Shubhra Krishan
editor@esteticamagazine.in
CONTRIBUTORS
Anurag Arya, Yamini Kohli,
Vamika Kaushal
INTERNATIONAL PUBLISHER
AND MANAGING DIRECTOR
Roberto Pissimiglia
GLOBAL EDITORIAL
AMBASSADOR
Sergi Bancells
sergi@esteticamagazine.com
INTERNATIONAL
EDITOR-IN-CHIEF
Laura Castelli
l.castelli@estetica.it
INTERNATIONAL ADVERTISING
COORDINATOR
Monica Tessari
m.tessari@estetica.it
INTERNATIONAL
COORDINATOR
Emanuela Vaser
e.vaser@estetica.it
LAYOUT
Manuela Artosi, Davide Cardente
CONTRIBUTORS
FRANCE
Bérénice Claude
ESPAÑA
Elisabet Parra
DEUTSCHE AUSGABE
Michaela Dee
ITALIA
Lucia Preziosi,
Glorianna Vaschetto
UK
Gary Kelly
USA
Marie Scarano
DIGITAL
Erica Balduini, Giorgia Ludovico,
Stefania Rao, Elena Romani

HAIRexhibition
FRAGILE
Gary Kelly
BEAUTY
A MAJOR EXHIBITION AT LONDON’S V&A OF MODERN AND
CONTEMPORARY PHOTOGRAPHY, ON LOAN FROM THE PRIVATE
COLLECTION OF SIR ELTON JOHN AND DAVID FURNISH.
IN PARTNERSHIP WITH Gucci,
Fragile Beauty: Photographs from
the Sir Elton John and David Furnish
Collection showcases over 300 rare
prints from 140 photographers.
The exhibition celebrates Sir Elton
of photography and reflects their
personal taste and unique eye as
collectors. Fragile Beauty explores
fashion, reportage, celebrity, the male
body and American photography,
including celebrity images of Marilyn
Monroe and acclaimed jazz musicians
Chet Baker and Miles Davis. It also
showcases iconic images from key
moments of history from the Civil
Rights movement of the 1960s,
AIDS activism of the 1980s and the
events of 11 September 2001.
MORE
MORE
SCAN HERE
to discover more about
the Fragile Beauty
exhibition at the
V&A in London.
E06

Fragile Beauty: Photographs from
the Sir Elton John and David Furnish
Collection: 18 May 2024 - 5 January
2025 at The Sainsbury Gallery, V&A,
South Kensington, London
07E

HAIRinspiration
SWIFT
Gary Kelly
EVOLUTION
FROM RED CARPET LOOKS, TO STREETWEAR AND TOUR COSTUMES,
TAYLOR SWIFT’S FASHION CHOICES ARE DOCUMENTED,
AS IS THE INTENTION BEHIND EACH ENSEMBLE.
SONGWRITER
ongoing Eras Tour consists of 152
shows across the globe five continents.
Due to conclude this December, the
tour is a phenomenal testament to
the fact that for Taylor, fashion and
music go hand-in-hand. Sarah Chapelle
@taylorswiftstyled is a blogger
and IG commentator who has spent
over a decade documenting and
Her book, Taylor Swift Style: Fashion
Through the Eras, which is due for
release on 8th October 2024, features
over 200 photos with insightful
ever-changing personal style, from
her earliest days as a country singer in
Nashville, up through the present.
A must-have for Swifties everywhere!
release on 8th October.
E08

Taylor Swift performs during
“Taylor Swift | The Eras Tour”
at the National Stadium on
March 02, 2024 in Singapore.
(Photo by Ashok Kumar/TAS24/Getty
Images for TAS Rights Management)
VIDEO
VIDEO
SCAN HERE
to experience
the excitement
Eras Tour
Taylor Swift performs at
Accor Stadium on February
23, 2024 in Sydney,
Australia. (Photo by Don
Arnold/TAS24/Getty Images
for TAS Rights Management)
Taylor Swift at the 66th Annual
GRAMMY Awards held at Crypto.com
Arena on February 4, 2024 in Los Angeles,
California. (Photo by Gilbert Flores/
Billboard via Getty Images)
Taylor Swift performs onstage
during “Taylor Swift | The Eras Tour”
at Estadio Más Monumental Antonio
Vespucio Liberti on November 09, 2023
in Buenos Aires, Distrito Federal.
(Photo by Marcelo Endelli/TAS23/Getty
Images for TAS Rights Management)
09E

HAIRdirection
Hair: Melenie Tudor, Jade Ashleigh Bowden, Sophie Calton, Eva Rose Hanna, Millie Ancill at En Route/Photo: Michael Young/Styling: Clare Frith/Make-up: Maddie Austin Kelly
TURNING UP
THE HEAT
E10

TEMPERATURES
ARE RISING AND
THE VERDICT IS IN!
THE HOTTEST TRENDS
POINT TO WARMER
DIMENSIONAL TONES
IN HAIR COLOUR.
Gary Kelly & Marie Scarano
■ POP ART. “This image is from our
collection POP, which is all about finding
the fun in life. I absolutely love the rich,
incredibly is all natural! The inspiration
behind this image, and the whole
collection, comes from the vibrant world
of Pop Art. Here we have created a strong,
dynamic and playful shape with the hair
which perfectly shows of the gorgeous
colour. Melenie Tudor (UK)
▲ SUNDANCE. “We love this look, as it is a
representation of beautiful, glossy, shiny hair
that will catch this sunlight this summer. It
was created to enhance her natural allure,
transforming hair into a stunning masterpiece,
reflecting light and turning heads with
every step. The inspiration behind it was
to mark 45 years in business and to honour
-
career and achievements in her hairdressing
journey, showcasing a modern twist on
classic hairstyles that embodies the essence of
beauty and sophistication.” Janet Maitland
Hair Excellence Artistic Team (UK)
◆ REFINED REBELLION. “I created this
image to celebrate the bold and artistic
energy of unconventional beauty. The
wild, pastel pink curls contrast beautifully
with the elegant black coat, embodying a
mix of rebellion and sophistication. This
look was inspired by the desire to break
free from norms, using the dynamic texture
and soft hues of the hair to highlight a
persona that is both refined and daring.
and stands out.” Emma Simmons (UK)
● TONED TO A TEE. “The Eufora Testing
Team found Colour Control Drops to be
photoshoot, Shades of Blonde, which
showcases a full range of beautiful blondes,
from light to dark and even the strawberry
in between!” Joanne Rempel, Eufora
Colour Development Manager (USA)
Hair: Emma Simmons/Photo: Andrew O’Toole
Make-up: Megumi Matsuno/Styling: Anna Latham
◆
●
▲
Hair: Janet Maitland Salons Make-up: Kirsten Baillie Photography: Michael Young
Hair Colour Design: Joanne Rempel/Hair Cut Design: Dana Cash/Make-up: KC Witkamp/Photo: Laura D’Aiello
1 1 E

HAIRdirection
Hair: Suzie McGill at Rainbow Room International
Make-up: Jak Morgan/Photo: Michael Young Stylist: Claire Frith
■ CRIMSON CRUSH. “I loved creating
this striking, vibrant red bob. Especially
the sharp micro fringe which is a bold
statement that showcases the power of a
strong cut and fearless colour. The vivid,
all-over red colour makes an undeniable
impact. Achieving this kind of rich,
saturated red requires thoughtful colour
formulation and application to ensure
even coverage and maximum vibrancy.
■
to step outside of the everyday and
create boundary-pushing looks like this
geometric red bob.” Suzie McGill (UK)
▲ PEACHY KEEN. “Goldwell reinvents
and reimagines the past for a brighter
future with peach dream and ashen
lavender, offering a fresh perspective
on nostalgia with a modern spin.
These colours aren’t just a reflection of
trends; they're a celebration of resilience
and a testament to the enduring spirit
of optimism.” Jane Brody, Goldwell
Global Colour Expert (USA)
▲
◆ SMOKIN’. “This Japanese on-trend
smoky orange colour complements the
model, Chevonne’s fair skin tone. With
this new hair colour, Chevonne’s overall
look has become brighter and more
energetic. I used different shades of
orange to brighten up her overall features
and look, showcasing the versatility of
Newance Fashion colours.” Alex Neo,
Singapore Kao Salon National Artist
(Singapore)
Stylist: Alex Neo Salon/The Lawn Hairdressing Model: Chevonne Yang
◆
● EMPOWERED. “Our Tribute Collection
is all about three elements: strength,
softness & texture. It was shot in the
Battersea Arts Centre, a unique venue
which provided inspiration. The palette
incorporates hues of Burnt Copper Red,
Black with Violet Crush, and Graphite
Smoky Greys – all tones are double
tones. In duality the lights and shadows
created give shine and gloss to the total
look.” Sanrizz Artistic Team (UK)
E12

●
Hair: Sanrizz Artistic Team at Sanrizz/Styling: Marcin Lobacz/Make-up: Mari Kuno/Photo: Henry James
13E

HAIRdirection
Colour: Cenk Yesil Hair:Romeu Felipe & James Earnshaw @ Wella Professionals
●
E14

● BLUSHING BEAUTY. “A hint of colour
subtly enhances her natural beauty.
Tones were brushed to create remarkable
detail and layers of colour for a flawless
finish.” Wella Professionals Global
Ambassadors, Romeu Felipe & James
Earnshaw (USA)
■
Hair: Jessica Scott Santo@Moroccanoil
■ BLONDE VOYAGE. “I developed an easy
and impactful way to go from brown
to dimensional blonde, utilizing simple
yet efficient placement and combining
foilayage and tip-out techniques to
create beautiful brightness.
Harmonizing colour choices with facial
contours and the changing seasons
ensures that each client leaves with a
tailored, effortlessly chic look”
Moroccanoil Global Ambassador
Jessica Scott Santo (USA)
▲ YOU GO, GIRL! “The warmth of
golden highlights is more than enough
to give just the right luminescence to
these bold pigtail braids and highlight
a self-assured attitude and unbroken
spirit.” Brendnetta Ashley, Schwarzkopf
Digital Artistic Team (USA)
◆ VENUS VIBES.
see more dimensional warm blondes
as we recognised the shift away from
cool, ashy blondes – just in time for
summer! We took inspiration from
Pantone Colour of the Year 2024 which
is Peach Fuzz, a fun playful hue that
is extremely versatile, too. This look
encapsulates the essence of a beach
goddess with long flowing layers – the
internal twist channel cutting adds
more texture and separation into the
shape, ultimately heightening body
and movement. A casual unkept look
is so on trend, and we wanted to use
that to our advantage.” Bruno Marc
Giamattei (UK)
Hair: Brendnetta Ashley@Schwarzkopf Professional
▲
◆
Art Direction: Bruno Marc Giamattei/Colour Mentor: Dan Spiller/Cut: Alberto Di Domenico, JOICO Creative Artist
JOICO Creative Artist Colour: Valentina Malta/Next-Gen Artist Photo: Jamie Blanshard Photography
15 E

The Grand launch of
ESTETICA
INDIA
MAGAZINE
17E

The evening was elevated
by a captivating fashion
show curated by renowned
designer Archana Kochhar.
Adding to the allure, Bollywood actress and
acclaimed model Malaika Arora graced the runway
as the showstopper.
Mr. Luca Pissimiglia,
director of Estetica,
unveiled the premiere edition of Estetica
India along with Malaika Arora and the
owners of Estetica India, Rakesh Sachdeva
and Sonal Kothari. Gracing the occasion
was Mr. Luca Piattelli, celebrated hair stylist,
fashion designer and entrepreneur,
accompanied by his wife Katia.

Estetica is published
in Italy, Germany,
France, UK, USA and
Asia, including India.
The globally renowned Italian hair
magazine offers previews of new
products, updates on international trade
fairs, techniques, in-depth inquiries, and
insights into the latest hair trends and
fashion. With a distribution spanning
over 60 countries, Estetica boasts a
circulation exceeding 296,500 copies.
Malaika Arora
expressed her
gratitude for being
a part of Estetica's
grand event
and conveyed her delight at being the
showstopper for this magnificent night.

THE GRAND LAUNCH OF
ESTETICA
INDIA
MAGAZINE

Ramp Walk for Grand Launch of Estetica India

Ramp Walk for Grand Launch of Estetica India

Ramp Walk for Grand Launch of Estetica India

Ramp Walk for Grand Launch of Estetica India

Ramp Walk for Grand Launch of Estetica India

Ramp Walk for Grand Launch of Estetica India

Ramp Walk for Grand Launch of Estetica India

Ramp Walk for Grand Launch of Estetica India

Ramp Walk for Grand Launch of Estetica India

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The best from international hair collections
Il meglio della modacapelli internazionale
Le meilleur des tendances coiffure internationales
Die Top internationalen Hair Looks
Lo mejor de la modacabello internacional
SULTRY
SUMMER
>>>
VIDEO
VIDEO

HAIRtrends
>>>
THE CREATIVE SKILL of the hair artist extends to all aspects of
the craft: cutting, styling, colour and finish. Creating stunning hair imagery is
the icing on the cake, so check our outstanding collection of looks, selected
exclusively to whet your appetite for summer!
L’ ABILITÀ CREATIVA dell’ hair artist abbraccia tutti gli aspetti
del mestiere: taglio, styling, colore e finish. Creare splendide immagini è la
ciliegina sulla torta: date un’ occhiata alla nostra magnifica collezione di
look, scelti per stuzzicare la vostra voglia di estate!
L'HABILITÉ CRÉATIVE du coiffeur s’ étend à tous les aspects
de son art : coupe, coiffure, couleur et finition. Créer des images capillaires
époustouflantes est la cerise sur le gâteau. Découvrez notre collection de
looks incroyables sélectionnés pour cet été !
DIE KREATIVEN FÄHIGKEITEN des Haarkünstlers erstrecken
sich auf alle Aspekte: Schnitt, Styling, Farbe und Finish. Atemberaubende
Looks zu kreieren ist das Tüpfelchen auf dem i. Schauen Sie sich unsere tollen
Kollektionen an, die wir für Sie ausgewählt haben, um Ihnen Appetit auf den
Sommer zu machen!
LA HABILIDAD CREATIVA del peluquero se extiende a todos los
aspectos del oficio: corte, peinado, color y acabado. Crear imágenes de cabello
impresionantes es la guinda del pastel, ¡así que echa un vistazo a nuestra
impresionante colección de looks seleccionados exclusivamente para abrir el
apetito de verano!
Previous & facing page
Hair: Dee Parker Attwood@Wieselmann Salon
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Catherine V

HAIRtrends
Hair: Jenni Tarrant
@Bond Hair Religion
Colour: Amber Bullock
Photo: Andrew O'Toole
Make-up: Kylie O'Toole
Styling: Catherine V

Creative Direction & Hair: B. Beswick
@Be the Exceptional Hairdresser
Colour: Stevie English
Photo: Andrew O’Toole
Make-up: Mikele Simone, Kylie O’Toole

HAIRtrends
Hair: Emy Roccabella & Danilo Giangreco
Photo: Chris Bulezuik
Make-up: Grace Hayward
Styling: Anna Latham

Hair: Jenni Tarrant
@Bond Hair Religion
Colour: Amber Bullock
Photo: Andrew O'Toole
Make-up: Kylie O'Toole
Styling: Catherine V

HAIRtrends
VIDEO
VIDEO
Creative Direction:
Xevi Jubany & Oscar Vera
Hair: Fernando Díaz & Manu Marfil
Photo: Pito Estol
Make-up: Concha Rodríguez
Styling: Ángel Cabezuelo
Products: Kin Cosmetics

Hair: J.7 Artistic Team
Photo: Vlado Golub
Make-up: Sebastian Salas Rodriguez
Products: Goldwell

HAIRtrends
Hair: L. Cañete, D. Zúñiga, Y. Campos,
L. Salvador@Corta Cabeza Creative Team
Photo: Felipe Huertas
Make-up: Adri
Products: Schwarzkopf Professional,
Authentic Beauty Concept

Interconnections extending beyond infinity.
Interconnessioni si estendono all’infinito.
Des interconnexions au-delà de l'infini
Verbindungen, die über die Unendlichkeit ragen.
Interconexiones más allá del infinito.
VIDEO
VIDEO

HAIRtrends
Creative Direction & Hair: B. Beswick
@Be the Exceptional Hairdresser
Colour: Stevie English
Photo: Andrew O’Toole
Make-up: M. Simone, K. O’Toole
Styling: Catherine V, Carlos Mangubat

Hair: Ivonne Martens Opdam
Photo: Ivo de Kok
Make-up: A. van Emmerik, B. Danastri
Styling: Annet Veerbeek

HAIRtrends
BETTER TOGETHER
Be it a full head of curls, sumptuous waves, or just a hint of
accenno di twist, la texture è un regalo continuo!
Qu’elle soit bouclée, en wavy, ou juste torsadée, la texture
est le cadeau qui nous fait toujours plaisir !
Ob eine volle Lockenpracht, üppige Wellen oder nur ein
wenig Bewegung - Textur ist ein unendliches Geschenk!
Ya sea una melena llena de rizos, ondas suntuosas o solo un
ligero bucle, ¡la textura es siempre un regalo!
Art Direction, Hair & Photo: Stevn Thomas Yankowski
Technical Direction & Hair: Emanuela Lanni
Make-up: Yassine Baqqali
Products: Envie by Intercosmetics Milano
VIDEO
VIDEO
STEVN THOMAS YANKOWSKI

HAIRtrends
Creative Direction:
Eric Zemmour@People
Photo: Maciej Swistek
Make-up: Dominika Malisz
Styling: Nana Chomik

Hair: Joey Scandizzo
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Irene Tsolakas
VIDEO
VIDEO

HAIRtrends
< >
Hair: Sanrizz Artistic Team
Photo: Henry James
Make-up: Mari Kuno
Styling: Marcin Lobacz

HAIRtrends
VIDEO
VIDEO
Art Direction & Photo: Pascal Latil
Hair: Obarbier Team
Make-up: Ambre Thomas

Hair & Styling: Olga García Estilistas
Photo: David Arnal
Make-up: Ana Argonautas

HAIRtrends
Art Direction: Léna Lepetit
& Pascal Latil
Hair & Colour: Léna Lepetit
Photo: Pascal Latil
Make-up: Ambre Thomas

Hair: Darren Ambrose
Photo: Chris Bulezuik
Make-up: John Christopher
Styling: Jackie Ambrose
Images: FPA

HAIRtrends
The bold, pure spirit of ’90s London.
Lo spirito audace e puro della Londra Anni ’90.
L’audace, l’esprit londonien des 90’s.
Der kühne, reine 90er London Spirit.
El espíritu audaz y puro del Londres de los 90.
Creative Direction:
Antoinette Beenders@Aveda
Hair: Aveda UKI Artistic Team
Photo: Damian Foxe
Styling: Elad Bitton

VIDEO
VIDEO

HAIRtrends
Hair, Make-up & Styling: Anna Barroca
Photo: David Arnal

Hair: Judith Jager
@Capaldi Kappers
Photo: Sanne Grasdijk
Make-up: Sita Koning
Styling: Annet Veerbeek

HAIRtrends
Creative Direction: Tyler Johnston
for Schwarzkopf Professional
Hair: Schwarzkopf Professional Hair Team
Photo: Eilish McCormick
Make-up: Ailbhe Lynch
Styling: Clare Frith

Hair: Malvina Saiu
Coach: Laetitia Guenaou
Photo: Maciek Świstek
Make-up: Karolina Supernak
Styling: Weronika Wysoczyńska
VIDEO
VIDEO

HAIRtrends

THE AGE OF ELEGANCE
Elegance is about exquisite taste that endures, especially
when it's sustainable and cultivated with care.
L'eleganza è un gusto squisito che dura nel tempo,
L'élégance, c'est avoir un goût exquis qui perdure, surtout
lorsqu'il est durable et cultivé avec soin.
Eleganz ist konstant und erlesen, vor allem wenn sie
La elegancia es un gusto exquisito que perdura,
especialmente cuando es sostenible y se cultiva con mimo.
Art Direction: Markus Herrmann
Hair: Intercoiffure Mondial Artistic Team
Photo & Video: Mario Naegler
Make-up: Uwe Scheichel
Styling: Ruth Kramer
VIDEO
VIDEO
INTERCOIFFURE MONDIAL

HAIRtrends
Hair: Martin Dürrenmatt
@MD Hair Atelier
Photo: Sabine Liewald
Make-up: Lukas Kuciel
Styling: Alessandra Frank

Hair: Fellowship Project
Colour Team 2023
Photo: Alex Barron-Hough
Make-up: Katie Moore
Styling: Robert Morrison
Products: Wella Professionals

HAIRtrends
Hair: Tia Gentles
Photo: Desmond Murray
Make-up: Abbie Beautement
Styling: Lewis Robert Cameron
Images: FPA

Hair: J.7 Artistic Team
Photo: Vlado Golub
Make-up: Sebastian Salas Rodriguez
Products: Goldwell

HAIRtrends
VIDEO
VIDEO
Character & distinction with street style.
Stile street con carattere e qualità.
Des looks street style forts et élégants.
Charakter und Einzigartigkeit mit Streetstyle.
Carácter y distinción con estilo urbano.
Art Direction: Christophe Gaillet
Hair: HCF Creative Team
Photo: Artur Berek
Make-up: Anna Sokolowska
Styling: Kasia Jablonska
Partner: L’Oréal Professionnel

HAIRtrends
Hair & Styling: Emy Roccabella
Photo: Chris Bulezuik
Make-up: Grace Hayward

Hair: Joseph Ferraro
Photo: Jamie Blanshard
Make-up: Maddie Austin
Styling: Rubina Marchiori

HAIRtrends
< >
Hair: Emma Simmons@Salon 54
Photo: Andrew O’Toole
Make-up: Megumi Matsuno
Styling: Anna Latham

HAIRtrends

YEARBOOK 2024
Each look in American Crew's Yearbook 2024 Collection
encourages stylists to unleash their creativity and skills.
Ogni look della collezione Yearbook 2024 di American Crew
incoraggia gli stilisti a liberare la loro creatività e capacità.
La Collection Yearbook 2024 d'American Crew pousse les
stylistes à libérer leur créativité et leurs compétences.
Jeder Look der American Crew Yearbook
2024 Collection ermutigt Stylisten, ihre Kreativität und
ihr Können zu entfalten.
Cada look de la colección Yearbook 2024 de American Crew
anima a los estilistas a desatar su creatividad y habilidades.
Hair: American Crew
VIDEO
VIDEO
AMERICAN CREW

HAIRtrends
Hair & Art Direction: Danny Pato
Photo: Mara Sommer
Hair Stylists: Danny Pato & Rachel Morton
Make-up: Kiekie Stanners
Products: Davines

Hair: Fellowship Project
Colour Team 2023
Photo: Alex Barron-Hough
Make-up: Katie Moore
Styling: Robert Morrison
Products: Wella Professionals

HAIRtrends
Hair Direction, Hair & Colour:
Justin Pace@Co and Pace Salons
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Catherine Madafferi

Hair: Cos Sakkas@Toni&Guy
Colour: Francesco Fontana
Photo: Jack Eames
Make-up: Lans Nguyen-Grealis
Styling: Borna Prikaski

HAIRtrends
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VIDEO
VIDEO

PROtrend
Prioritised
indulgence
As we all experience a constant state of evolution in the beauty & wellness
industry, Fresha looks at the next big thing - Prioritised Indulgence.
With over 100,000 partner venues in more
than 120 countries, Fresha’s software
a spread of features so business owners
can tap into marketing, payment
processing and have their own place on
the Fresha market-place.
Fresha partnered with trend forecaster
WGSN to decode the trends that are
shaping, and will shape the industry.
While the concept of wellness has been
around for a long time, it now
and nutrition. Wellness is now much
more about people’s emotional and
mental wellbeing, too. In the WGSN
report, Fresha found that over half of Gen
Z, Millennials and Gen X see beauty and
wellness services as essential, compared
to 37% of Boomers. Younger generations
are also more comfortable spending more
time and money on beauty and wellness,
reclassifying what was previously seen as
indulgent into a necessity. So now that
younger generations are driven by a
renewed appreciation for self-care, what
new opportunities can we unlock? And
what changes should we expect to see in
the near and far future?
We’re seeing an increase in the
length of appointments
For a long time the beauty industry
tried to appeal to a customer base that
had busy schedules. Think getting your
nails done on your lunch break, or making
busy weekend. However, there seems to
be a switch in attitudes. Katrina Krutz,
founder of Southern Hair in the US said
“clients are happy to be in the salon
longer. It’s easier for them to block out
a chunk of time in their day, than have
to arrange lots of shorter appointments
every 6 weeks”.
79E

E80

PROtrend
This change in appointment length
makes sense, as more of our clients are
looking to disconnect from digital and
societal distractions, they’ll naturally be
more inclined to dedicate more time for
moments of self-indulgence that feel
good to them both physically, but also
mentally. The process of taking care of
yourself, whether that be a nail
appointment or a massage, has become
as important for the emotional wellbeing
of our clients as the physical
Fresha’s partners, Masaj, for example,
has a range of options for how long you’d
like to spend at their massage studio.
Their Relaxing massage offers six
different time options, ranging from 30
minutes to two hours. This approach
allows their clients to choose between
〉 〉 〉 For more information
or media queries, please contact
marketing@fresha.com
〉 〉 〉 For online, please link to
freshacom/for-business
dedicate that extra time to prioritise
their wellness, and everything in between.
So, what’s going to happen next?
NOW: Salons will encourage more
time spent on self-care
Salons will capitalise on the increased
time consumers are spending at
appointments, rebranding off-peak days
as maintenance days. Innovative
businesses will place an emphasis on
refreshing the salon environment so that
it’s welcoming, relaxing and practical for
the modern client. Expect to see new
spaces designed such as meeting
pods, quiet zones or cafés, all enabling
clients to comfortably work, relax and
indulge over an extended period of time
in the salon.
NEAR: Package menus in 2025 - 2027
will be diverse and customisable
Salons and barbershops will invest in
establishing unique package menus,
allowing clients seeking a self-care
#MaintenanceDay to book their essential
treatments all in one appointment.
Leading solutions will see businesses
clients to customise the treatments in
their appointment so they can easily put
together a day of indulgence. The use of
booking apps will be essential to this
process, creating a simple user
experience for the client while
maximising a salon’s capacity.
NEXT: 2028+ One-stop-shop beauty
destinations will be reinvented
The rise of the hybrid salon will transform
the future of services, seeing an increase
in beauty destinations that are expertled,
one-stop-shops. Innovative salons
will unlock access to a multitude of
beauty services under one roof, helping
clients to maximise time spent on
self-care and access to treatments. This
will result in exciting new partnerships
between businesses and salons, housing
best-in-class experts and brands from
across the industry in one destination.
About Fresha
Fresha is the world’s #1 beauty and
wellness marketplace powered by
all-in-one free business software with
integrated payments. With over 100,000
partner venues in more than 120
operations and enhances customer
experiences. To learn more, visit fresha.
com, download Fresha on the App Store
and Google Play, or follow Fresha on
Instagram and Facebook.
81 E

PROinterview
MISSY
BATTAGLIA
COIFFEUR TO THE STARGAZERS
Coming myself from a southeastern
Massachusetts town, I was intrigued by
a reference from a lifelong friend about
an extraordinary hairdresser in - of
all places – Bridgewater! Not bustling
Boston, but a small, sleepy, state
university town. I contacted Missy
Battaglia, the owner of Revolutions
Salon. I should have suspected that with
a last name that means “battle” in Italian
that she would have an explosive
personality! I asked if she was planning
any editorial shoots. Yes! She was!
But it wasn’t at all what I was expecting!
Instead she sent a highly original and
stunning collection reflecting individuality
and the empowerment of lived-in beauty!
became the owner of
Revolutions Salon there
was no need to change
the name! It was a perfect
approach to both hairdressing
and life.
Make-up: Daisy Hanson @Daisyhairandmakeup
E82

Tell us about you and your career.
I’ve been doing hair since 1993, and I
could not be more excited to get up and do
it every single day. Revolutions Salon has
been in existence since 1984 and I became
it’s my passion. I love the craft, and the
way a great style can transform the entire
look and feel of someone. But most of all
I love people, and I try to share that love
with my staff and clients. I have an
amazing career surrounded by spectacular
stylists along the way, with my current
staff being top notch!!
Where did you draw your inspiration
for Stargazers?
When I was brainstorming on what type
of collection I wanted to put together all I
could think about was representing more
mature women. Our clientele ages along
with us and as a stylist it becomes very
apparent that great style along with cool
hair and kickass makeup does not belong
to the young. People come in all ages,
shapes and sizes, andI just couldn’t wait
to put these ladies in front of the camera
to have the 70+ age group represented
and admired!
How did you get such a variety of
bespoken looks?
These looked were achieved first by
using their natural hair color and
embracing grey, silver & whites along
with blending in grown-out one process
color to make that full transition to their
natural hair shades.
Second I used an array of scissors,
shears, razors, and edgers to get each
hair cut looking sharp and/or textured.
Third – the styling: blow dryers, wavers,
curing irons & our favorite Amika styling
products were used, starting with plus
size perfect body mousse, perk up dry
shampoo, on lock high hold wax fluxus
touchable hair spray and top gloss shine
spray for the finishing touch.
〉〉〉 Sharon DOB 8/29/1944
(top left, pixie)
How did you endure the process of
letting your hair color grow out?
“Actually, it was not of my doing. During
pandemic I was unable to get a salon
appointment for about 5 months. By that
time I realized that I had no line of
Missy found willing models
from among her clientele.
With these great looks their
demarcation and my natural color was
blending in nicely with what was left
of my platinum-dyed shade. And no,
I don’t miss the process as I love my ‘
age appropriate’ color now.”
〉〉〉 Allyn DOB 4/25/1952
(above left, silver bob)
What’s your favorite part of having
natural white hair?
“I love my white hair. I never have to
worry about roots showing like when
I had my hair colored. The compliments
I receive everyday are from woman who
are deciding to let their hair grow out.
They ask lots of questions about how
long it took and what the process was.
I just them tell to go for it!”
〉〉〉 Anonymous DOB 4/26/1960
(top right)
Did you have a trouble embracing
your natural grey?
“No, I felt free!”
83E

PRObusiness
ELEVATE YOUR SALON EXPERIENCE WITH
MARC
FURNITURE
STEP INTO THE WORLD OF MARC FURNITURE, where craftsmanship meets creativity, and tradition
merges with innovation. Our legacy is not just in the furniture we create, but in the stories of beauty and
transformation that unfold in salons around the world.
At MARC, our artisans pour their hearts
into every chair and station, crafting each
piece with meticulous attention to detail.
Our range is as diverse as it is elegant,
from the sleek lines of modern styling
chairs to the luxurious comfort of our
ergonomic shampoo stations. Each piece
is designed not just to serve a function,
but to inspire creativity and elevate the
salon experience.
PREMIUM
Salon Chair
MARC Furniture isn’t just about
aesthetics; it’s about creating a
sanctuary where stylists and clients
alike can feel at home. Our products are
built to last, with sustainability at the
core of our manufacturing process.
Scan the QR Code to
learn more about
MARC
E 84

BUT WHAT TRULY SETS
MARC APART IS OUR
DEDICATION TO
BESPOKE SOLUTIONS
We believe that every salon should be as unique as the
services it offers. That’s why we provide custom
furniture options, allowing salon owners to infuse
their personal style into their space, creating an
environment that reflects their vision and brand.
MULTIPURPOSE
Unisex Styling Chair
ROBUST
Pedicure Chair
RUBINO
SHAMPOO
Station
WITH MARC FURNITURE,
YOU’RE NOT JUST
PURCHASING FURNITURE;
you’re investing in a legacy of excellence and a promise of
unparalleled quality. Transform your salon into a haven of
style, comfort, and creativity with MARC – where every
piece is a masterpiece, and every salon is a work of art.
85E

PROingridents
Discover the Essence of Radiance
with RAS Luxury Skincare
At RAS Luxury Skincare, we believe that true beauty stems from a harmonious blend of nature’s bounty
and scientific innovation. Founded by the visionary mother-daughter trio of Shubhika, Suramya and Sangeeta
Jain, our brand is rooted in the philosophy of holistic skincare. Our mission is to create products that are made
with the highest-quality ingredients to give you an efficacious and sensorial experience
OUR PHILOSOPHY
Our approach to skincare is simple yet profound: harness the power of natural ingredients and combine them with cutting-edge technology.
We meticulously select botanicals, vitamins, and minerals known for their therapeutic properties and integrate them into our products with
precision. This blend of traditional wisdom and modern science allows us to craft gentle and effective skincare solutions.
COMMITMENT TO QUALITY
Quality is at the heart of everything we
do. Each product is crafted with care,
ensuring that only the finest, most
effective ingredients make it into our
formulations. We adhere to the strictest
EU standards of purity, ensuring that
every drop of our product is infused with
care and quality. This commitment has
earned us a loyal following of customers
who trust RAS Luxury Skincare to deliver
unparalleled results.
As a result, this highly concentrated
formula contains skin-beautifying
vitamins, minerals, phytonutrients,
antioxidants, phytoceramides, aminos
and omega fatty acids.
The end result is a super luxe,
lightweight, non-comedogenic product
with supreme moisturisation, deep
skin-brightening and barrier-repair
support for dewy, glowing skin.
HERO PRODUCT: 24K GOLD
RADIANCE BEAUTY
BOOSTING FACE ELIXIR
Our Radiance Gold face elixir or oil is a
superstar product composed of powerful
carrier oils, plant extracts and essential
oils with adaptogens and anti-oxidants.
Our proprietary herb-blend process and
in-house Radiance Phyto-Active is
derived by a unique Oléo-éco-extraction
technology to ensure that every ounce of
their powerful nutrition is captured in the
most optimal ratios.
Scan the QR Code
for more details
E 86

KEY INGREDIENTS AND BENEFITS:
15x More Real Gold: Infused with a high
concentration of real gold, this elixir imparts a
genuine golden shimmer, enhancing your skin’s
natural radiance.
Powerful Vitamins A, C & E: These essential
vitamins work synergistically to reduce dark spots,
pigmentation and blemishes, ensuring a clearer and
more even complexion.
Nature's Finest Botanicals: With the
goodness of rosehip, calendula and saffron, this elixir
nourishes and revitalises the skin, promoting a
youthful glow.
Lightweight and Non-Greasy: The
non-comedogenic formula ensures that the elixir
absorbs quickly into the skin without leaving a greasy
residue, making it suitable for all skin types.
BENEFITS:
Reduces Dark Spots, Pigmentation and
Blemishes: Achieve a more even skin tone and diminished
imperfections.
Plumps Skin by Reducing Fine Lines and Wrinkles: Enjoy smoother, more youthful skin with reduced signs of aging.
Improves Overall Skin Radiance and Glow: Experience a brighter, more luminous complexion.
Promotes Blood Circulation and Collagen Production: Boost your skin’s natural repair processes for a healthier look.
87E

PROinterview
Esskay
Beauty
Resources
Esskay Beauty
Resources Pvt. Ltd.
provides holistic hair,
beauty, and wellness
solutions to a wide
network of premium
salons and spas across
the country. Our range
of products and
services includes
beauty products, salon
and spa furniture, salon
tools, and equipment.
E 88
1. The Indian beauty market is
growing exponentially: how
much is it worth today in terms
of global turnover? What is the
growth rate over the last year
for the Hair sector?
In 2022, the beauty market—defined
as skincare, fragrance,
make-up, and haircare—generated
approximately $430 billion in
revenue. Today, beauty is on an
upward trajectory across all
categories. It has proved to be
resilient amid global economic
crises and in a turbulent macroeconomic
environment. Beauty is now
an industry that many people, from
top-tier financiers to A-list celebrities,
want to be a part of—and
with good reason. Following a solid
recovery since the height of the
COVID-19 pandemic, the beauty
market is expected to reach
approximately $580 billion by 2027,
growing by a projected 6 percent a
year. (Source – McKinsey &
Company Report)
2.
3.
Cosmoprof India is now in its 4th
edition with a steady increase in
exhibitors and visitors: a sign that
India is positioning itself among
the international players?
Yes, the growth of Cosmoprof India
over its four editions could indeed
be indicative of India's positioning
among international players in the
cosmetics and beauty industry. A
steady increase in exhibitors and
visitors suggests growing interest
and confidence in India as a market
and a hub for the beauty sector.
The Provalliance group is
announcing the opening of 200
Franck Provost salons in India,
and top Italian hairstylist Luca
Piattelli is finalising the opening
of several franchise salons in the
country: an international
response to the increased Indian
demand for beauty?
The expansion plans of Provalliance
Group and Luca Piattelli in India
indicate a strong international
response to the growing demand for
beauty services in the country.
Opening 200 Franck Provost salons
and multiple franchise salons
reflects a strategic move to tap into
the Indian market's potential and
cater to the increasing preferences
for professional beauty services. It
also signifies confidence in India's
economic growth and consumer
spending trends in the beauty
industry.
This is a good time to enter the
Indian market, as the political
environment is stable and the
economy is showing strong resilience
to global turmoil. Higher
disposable incomes make India a
lucrative market for brands to enter.
We, Esskay Beauty, are growth
partners to 20,000+ salons across
350 cities in India. We provide
360-degree solutions for Hair, Skin,
Beauty and Nails. We also offer a
strong Esskay Loyalty program that
assists salons throughout their
journey with education, marketing
activations and cash rewards.
Mr. Ankit Virmani
Director

4.
What is the reason for the
increase in domestic demand
for the Hair and Beauty
sector? Increased well-being
of the population? Growth in
online sales?
The increase in domestic
demand for the Hair & Beauty
sector can be attributed to
several factors, including:
Increased Awareness: As
people become more health-conscious
and prioritise self-care,
there's a growing demand for
beauty and grooming services.
We at Esskay have multiple
brands that cater to this segment
- Naturica with 96% natural
ingredients in haircare and Rica
Wax with 98% natural ingredients
in the waxing space. Skinora
is free from sulphates, parabens
& gluten in skincare & Ola Candy
is free from five toxic ingredients
in the nail paint category.
Social Media Influence:
Platforms like Instagram and
YouTube have popularised beauty
trends and techniques, driving
consumer interest in trying new
products and services.
Increase in Global Travel –
With more Indians flying to
overseas destinations, we are
seeing increased global exposure
and awareness of beauty and
wellness trends.
Online Sales Growth:
The rise of e-commerce has made
beauty products more accessible
to consumers. Online platforms
offer a wide range of products
from various brands, providing
convenience, accessibility and
the ability to compare prices
and reviews.
Change in positioning – Back
in the day, salons in India were
only concentrating on hair and
basic beauty services. Now they
offer an extensive menu, with
great service, comparable to top
global standards. This is also
leading to increased awareness
and demand amongst consumers.
Technological Advancements:
Innovations in beauty technology,
such as advanced skincare
devices, at-home beauty treatments,
and augmented reality
tools for virtual try-on, have
captured consumer interest and
fuelled demand for beauty
products and services.
5. Social media and influencers:
what role do they play in the
expansion of beauty needs in
India?
Social media and influencers play
a significant role in shaping
beauty trends and driving the
expansion of beauty needs in
India. Here's how:
Showcasing Trends: Platforms
like Instagram, YouTube, and
Facebook serve as powerful
channels for sharing beauty
trends, tips, and tutorials. Influencers
and content creators curate
content based on makeup techniques,
skincare routines, and hair
styling ideas, influencing the
preferences and aspirations of
their followers.
Brand Awareness and
Promotion: Influencers collaborate
with beauty brands to
promote their products and
services to a wider audience.
Sponsored content, product
reviews and endorsements by
trusted influencers help increase
brand visibility and credibility
among consumers, leading to
higher awareness for those
products.
Aspirational Lifestyle:
Influencers often portray an
aspirational lifestyle associated
with beauty and grooming. Their
curated content featuring luxurious
beauty products, salon treatments,
and glamorous looks
creates a desire among followers
to replicate those experiences,
driving demand and awareness for
beauty services and products.
Scan the QR Code to
learn more about
Esskay Beauty
89E

6.
Is the hairdressing profession
starting to become an integral
part of society? Which
products are most in demand
among women? Is a male
clientele also developing?
Yes, the hairdressing profession
is increasingly becoming
an integral part of society.
Salons today are not just a
necessary stopover for basic
grooming. They are holistic
and wellness destinations. The
regular addition of advanced
tools and services
is making them more attractive
to the customer by the day.
Also, premier salons now have
a great ambience, which
makes them a luxurious space
for women.
Styling Tools: Hair straighteners,
curling irons, hairdryers and
heat protectant sprays are
essential tools for a variety of
hairstyles.
Mr BARBER, a professional tool
brand, has been catering to the
needs of hairdressers since 2016.
Men too are becoming increasingly
conscious of their appearance
and grooming routines,
leading to a surge in demand for
services such as haircuts, beard
trims and facial treatments. As
societal norms around masculinity
and grooming evolve, the male
clientele for hairdressing
services and products is expected
to continue growing.
Several categories stand out:
Haircare Products: From our
portfolio, the ideal ones for
them are NATURICA & RICA
styling products, developed with
the natural source of volcanic
water from Mt. Etna, sourced
from the depths of the Earth,
after passing through layers of
molten rock and getting
enriched minerals (copper,
selenium and zinc) and precious
trace elements to strengthen
and fortify the hair.
Hair Colour: With the rising
trend of experimenting with hair
colour, products like hair dyes,
colour-enhancing shampoos and
conditioners and root touch-up
kits are in high demand.
CHROMOPLUS COLORICA from
Rica, is the answer. It’s dermatologically
tested, with up to
94% naturally derived ingredients.
A latest-generation hair
colour, suitable for the most
sensitive and delicate scalp,
totally free of PPD, Resorcinol,
Cocamide DEA, SLES, PEG,
Propylene Glycol and parabens.
E90

PROevent
PROFESSIONAL
BEAUTY
3-4 July 2024
Pragati Maidan, Delhi
Professional Beauty
India plays a vital role
in advancing the
beauty and wellness
industry, serving as a
cornerstone for
growth. With over
65,000 buyers
engaging with 900+
brands, #PBI stands
as South Asia's most
successful beauty
trade show today.
A staggering range of brands and products
are on display, offering professionals the
opportunity to explore and test what best
meets their needs.
The beauty and wellness sector is dynamic,
driven by competitive landscapes, rising
consumer expectations and growing global
trends in cosmetics. At Professional Beauty
India, our mission is to unite the industry,
highlight emerging trends and promote the
latest techniques to foster sectoral growth.
Through our flagship event, #PBI, we
organise the premier trade show dedicated
to beauty, spa, skin, hair and nail care. This
platform brings leading Indian distributors
and educators on the same platform as
international brands, empowering industry
professionals with invaluable knowledge
exchange and business opportunities.
Scan the QR Code
for more details
E 92

93E

PROevent
HAIR & BEAUTY
SHOW INDIA
The 6th edition of HBS added another accolade
to the show’s legacy of successes
Conducted on the 29th and 30th April at the
Bombay Exhibition Centre in Goregaon,
Mumbai, the 6th edition of StyleSpeak HBS saw
a tremendous influx of beauty professionals,
brands, and style aficionados, all converging to
share their industry knowledge and expertise.
Scan the QR Code
for more details
The show witnessed a footfall of
12,300+ visitors, 150+ brands, 350+
contestants, 24+ live shows and
25+ conference speakers.
The show’s inauguration was witnessed by
the HBS Jury Members and visitors alike on
the Competition Arena, and at the StyleSpeak
Beauty Conference.
This edition of HBS saw an impressive line-up
of Live Shows, the talented Young Guns
Shows; an insightful Beauty Conference, and
the much-anticipated HBS Competitions in the
hairdressing, barbering, skin, nails and
make-up categories.
E 94

HBS – A PLATFORM TO CONNECT AND NETWORK
Launched in 2017, this exciting
two-day event brings the entire
beauty industry on a common
platform.
Its carefully curated educational
programmes and inspiring live shows
showcasing the latest trends in hair,
make-up, nails, beauty and spa are
presented by the biggest Indian and
International artistes. And major
brands present at the show launch
their very latest products, gadgets
and services.
The coveted HBS Awards held at the
event every year, recognise and
reward the excellence and creativity
of hairdressers, barbers, make-up
artistes, nail techs and beauty
therapists in five major competitions
held during the show.
SHOW
HIGHLIGHTS
A unique creative event which
attracts top notch visitors from
across India.
Features the best of Indian &
international hair, beauty,
make-up and nail brands,
equipment and service providers.
Conducts a National Competition
in Hairdressing, Barbering,
Make-up, Beauty & Nails.
Attended by thousands of
professional visitors from the
beauty industry across India and
overseas.
Generating extensive coverage
of the event across various
media platforms.
95E

PROmonsoonspecial
deep detox
Hard water impurities? Not anymore.
Hair is constantly under pressure from the harmful effects of pollution, grease, and
styling product build-up. These factors not only make your hair look lackluster, but can also damage
its overall health.
Introducing new milk_shake Deep Detox shampoo: Especially beneficial for those
who frequently use styling products (hairspray, mousse, etc.) or who live in areas with hard water.
Ever heard of hard water?
The water you shower with can contain high mineral content, leading to a buildup of
heavy metals like copper and lead on your hair. Hard water can leave mineral deposits
on hair, making it feel dull and difficult to manage.
Removes hard
water impurities
Introducing milk_shake Deep Detox Shampoo
This targeted formula is specifically designed to:
Camellia Senensis
for antioxidant
and soothing action
Remove copper and lead residue: Lab efficacy tests show
milk_shake Deep Detox removes 55.5% of copper and 63.3% of lead!
Eliminate styling product buildup: Say goodbye to product residue
for 100% clean hair
Combat excess grease: Restore your scalp's healthy balance by
removing 94% of excess grease
Protects colour: This helps to maintain colour, restoring radiance and
shine.
Enriched with nourishing ingredients:
Camellia sinensis (green tea) extract: Packed with minerals and
microelements,it has an antioxidant and soothing action on the scalp
Milk proteins: For deep nourishment and strengthened hair
Cleanses deeply
but gently
Detox and Deep Nourish: It's advisable to deep clean your hair with a deep detox
shampoo, followed by the milk_shake Argan Mask for extra nourishment. This will
boost your hair's shine and softness.
E 96

PROhaircare
LUXURY PRODUCTS
The LM Luxury line is
entirely Made in Italy
but above all Made in
Tuscany. It is a line
targeted at a clientele over
40 and in fact contains a
series of substances
aimed at treating hair that
is starting to feel the
effects of a change in the
body due to age, chemical
treatments and the use of
products unsuitable for
the skin.
The LM Luxury for
cleansing, on the other
hand, uses 3 aggregating
oils that clean the scalp
and hair and have the
characteristic of attracting
dirt and sweat molecules
to clean with extreme
delicacy and not making
much foam. This makes
the LM Luxury line
natural, delicate and
suitable for every type
of customer.
The main element of
every cosmetic product
is water and the LM
Luxury line also needs it,
but to make the product
even more special, it is
not just any water that is
used, but a unique and
rich water such as olive
grove water.
The line is completely
free of sodium laureth
sulfate or sodium lauryl
sulfate which are two
surfactants often used
in hair washing
products, of synthetic
origin and derived from
petroleum and with a
great foaming power.
Recommended by
Scan for more
on Lucapiattelli
E 98

1
Aurora Shampoo
Shampoo for the maintenance
of colour enriched with Aloe, for
a gentle cleansing on the skin,
emphasizing the brightness of
the hair. With olive oil to improve
the capillary structure. Not to be
underestimated: the presence of
hyaluronic acid and collagen.
2
Aurora Mask
Mask for maintaining colour
enriched with Aloe for a gentle
cleansing on the skin,
accentuate the brightness of the
hair and olive oil to improve the
hair structure. Not to be
underestimated: the presence of
hyaluronic acid and collagen.
3
Artemide Hairspray
Hairspray with excellent
hold, but light and easy
to comb to not give up
an always-in-order and
bright hairdo.
4
Afrodite Mask
Mask for fine hair that need
volume without sacrificing
brightness and softness. Enriched
with Aloe that gives body, olive
oil, castor and jojoba to maintain
volume and softness. Not to be
underestimated: the presence of
hyaluronic acid and collagen.
5
Afrodite Shampoo
Anti-age line for thin hair that
needs volume without sacrificing
radiance and softness. Enriched
with Aloe that gives body and
olive oil, castor and jojoba to
maintain volume and softness. It
can be combined with the
dedicated Aphrodite mask.
99 E

D
E LHI
PROevent
TIMES
FASHION
WEEK
May 29-31, 2024
E 100

The Grand New Delhi is the city’s most popular
fashion event, hosted by The Times Group. With a
vision to grab national attention, they wanted to
establish Delhi Times as the leading lifestyle and
entertainment brand in the city whilst positioning
Delhi as one of India’s leading fashion destinations
for designers, brands, talent and fashionistas to
collaborate and evolve together.
Ace designer Archana Kochhar presented a women’s
traditional wear collection that celebrated heritage
weaves from across India at Delhi Times Fashion
Week. The Vasant Kunj runway show featured
sarees and lehengas in a variety of bright and
delicate hues.
Models walked the runway in hues of tangerine,
plum, and magenta in full lehengas with gold and
glittering details. A few menswear looks also
featured in ivory with classic tailoring.
VIDEO
VIDEO
“Archana Kochhar’s collection pays
homage to the timeless grace of
Indian weaves and the different
adaptations of these silhouettes,”
announced Delhi Times Fashion
Week on Facebook. “The collection
uses hand woven brocade weaves
from Varanasi, handicraft mirror work
embroidery from the Kachchh district
of Gujarat, handloom from Bengal
and the tie dye Bandhani technique
from Gujarat.”
Actress Chitrangada Singh stole the
show as she walked the ramp for the
celebrated designer at the Grand
Finale.
101E

PRObusiness
LOOKS:
THE ELITE
UNISEX SALON
DESIGNED IN STYLE
Our salon's interior exudes a
classy and elegant style,
featuring statement pieces
like marble paintings, teal
sofas, cushioned chairs and
large mirrors. Inspired by a
rich and royal aesthetic, our
design ensures clients feel
relaxed and luxurious from
the moment they step in.
CUSTOMER CARE
Our salon's unique selling point is our customised
service approach. Upon arrival, we greet each
client and have a detailed conversation to
understand their preferences. This allows us to
tailor an evening of personalised services to meet
their specific needs. Our 4000-square-foot salon is
divided into specialised sections: one for makeup,
one for hair services, and another for beauty
treatments like facials, manicures and pedicures.
In our salon, we use the highest end products
available. For hair we work with IKONIC, Alan
Truman, Kérastase, L’Oréal, Olaplex.
For make-up, we use Maybelline, Forever 52,
HUDA Beauty, Nars, Mac, Esteè Lauder.
Mr. Rehman Arfi
Business partner & Creative Director
E 102

TOP-NOTCH TRAINING
We boast one of the best trained teams in the salon industry.
Our staff education program is structured to enhance efficiency
and goal orientation. Weekly meetings set targets and goals,
address staff queries and reinforce the values of punctuality,
professionalism and proper attire.
We hire staff based on their practical experience and skills.
The recruitment process involves two interview rounds: a
theoretical interview to assess knowledge and a practical
interview to evaluate skills. Successful candidates are hired
upon passing both rounds.
UNIQUE FEATURES
Maintaining discipline, hygiene and client satisfaction
upholds our salon's unique selling point. Managers,
accountants and department heads oversee various
aspects to ensure the brand's integrity.
For digital influence and brand globalisation, we leverage
social media platforms like Instagram and Twitter. Digital
marketing, including reels and branded advertisements,
showcases our salon's luxuries and excellent results.
Collaborations with young social media influencers help
expand our client base.
We are currently planning to expand our horizons by
understanding client preferences through a database. This
will help us focus on popular services, further enhancing our
salon's offerings.
Contact- 9971130118
Signature Treatments- Balayage, Botox, Nanoplastia
Address- Looks Salon, Second Floor, Pebble Downtown Mall, Sector 12, Faridabad, Haryana
Website- www.lookssalon.in
103E

PROdossier color
Courtsy of IGK
COLOR
E104

Innovations in color and
bonding products, not
to mention express services,
Quiet luxury & timeless
elegance are in demand,
as is low maintenance.
Marie Scarano
MORE
MORE
Scan here for our
Color Round-up!
105E

PROdossier color
Softer pastels,
quiet luxury.
All our color experts seem
to agree. As Eufora‘s Joanne
Rempel notes, ”In 2024,
color trends span from broadspectrum
shades to rich,
earthy tones.“ She says that
even beautiful platinum guests
are requesting crisp buttercream
tones to add soft warmth.
Sure! There are still some pride
statements and mermaids, but
overall colors are softer, with more
delicate blending to enhance facial
features or the cut.The important
thing to remember is that whatever
the color or application, dimension
is always key!
“... as an industry
we are leaning far
more into understated
color as opposed to
bold, dramatic shifts
in color!”
- Carly Zanoni, Schwarzkopf Professional Ambassador
MORE
MORE
Scan here for our
Care Round-up!
Wella Professionals
E106

Eufora
Goldwell Futurestalgia
Rouge de CHI Collection
Wella Professionals
ENHANCING THE CUT, ADDING PIZZAZZ
Color specialists Goldwell launched their “Colors of the
Season” collection: Futurestalgia (above left) a compilation
of eight saturated pastels with Peach Dream and Ashen
Lavender tones as highlights. Foilyage and balayage
techniques are perfect for achieving these precise yet subtle,
more natural-looking effects. Above right is an artful fusion
of shades expertly interwoven to form a unique, colorblocked
masterpiece in the Rouge de CHI collection.
This look seamlessly blends a sumptuous peach with the
ethereal charm of light grey in the front bang area, resulting
in an aesthetic that's both whimsical and elegant.
This approach can also serve as inspiration for women
looking to embrace their grey hair. Bianca Hillier,
OLAPLEX Global Brand Ambassador, observes,
”Some women may feel liberated by embracing the greys
and not having to deal with the 3-6 week root touch up.
hair and continue to maintain their beautiful colour routines
and visits.” Nonetheless, many, including the IGK Salon,
offer specialized grey-blending techniques that respect the
natural hair pattern while enhancing texture and volume.
When it comes to the younger generation, Schwarzkopf
Professional Ambassador Brendnetta Ashley says,
”We are seeing more younger people embracing their
natural color or going for color trends that look very natural.
A good example of this is deep espresso brown. It’s a natural
hair color with a lot of shine.” But Hillier differs, saying,
”Younger people are loving balayage because it creates
such a soft natural looking highlight with an easy grow out.
Balayage is all the rage, it gives dimension and movement
and requires much lower maintenance than foils.”
Satin Hair Color
WHAT IS IT ABOUT BLONDES?
Briana Cisneros, Global Hair Educator and Wella
Ambassador, has a simple answer. ”Blondes are
always on-trend and can range from deep,
natural-looking blondes to diamond-white blonde
tones.” But Dana Cash, Eufora National Trainer also
reminds us that a healthy, beautiful blonde is always
hard to come by! ”Keeping the integrity of the hair
is imperative when blonding,” she emphasizes.
Carly Zanoni also dedicates her time to getting just
the right effect. "In 2024, we are putting a new spin
on some of the most classic techniques,” she explains.
”For example, instead of a traditional weaved highlight,
we're seeing more and more people adding a soft
tease to the section for a perfect blend.” And here is
where many brands are launching breakthrough
blonding toners, glossing, and bonding products.
For example, Eufora revolutionizes blonding with
Color Control Drops, reigning in unwanted warmth
and enhancing everything from lightener, oxidative
color to conditioning masques. Satin Hair Color is
not only infused with aloe vera for brilliant shine
and soy protein to deeply nourish each strand, but is
also low in ammonia, cruelty-free free and vegan.
Briana Cisneros relies on Wella‘s New BlondorPlex
Cream Toners as the ideal toner for any blonde:
toning with the power of Plex in only 5 minutes!
”You can banish brass and embrace champagne,
silver, and lavender tones with this express service,”
she states. Mego Ayvazian and Mckenzie Lehmann
always go to CHI Bleach & Shine. ”It‘s so great
because it lifts while nourishing and treating the hair.
We also have our amazing CHI Tone & Gloss toners
set to launch in July 2024.” Zanoni shares, ”The anti-
BLONDME Precision
Lightener
know that I can lighten my client's hair without the
same worry that I used to have about causing damage
or breakage.” OLAPLEX No. 1 Bond Multiplier
has been another important game-changer. By using
the OLAPLEX No. 1 Bond Multiplier in any and all color
mixtures you’re actually strengthening the hair while
chemically treating it!
107E

BARBER
PROspecialbarberology
E108

OLOGY
MORE
MORE
MORE
MORE
Scan here
for the complete
collections
Barberology is the allencompassing
term for the latest
in men’s grooming, but now
means innovative clipper &
coloring techniques for every
gender, generation and subculture
of your clientele.
109E

PROspecialbarberology
WHEN LESS IS MORE
National Trainer + Artistic Design
Team @euforainternational,
Dana Cash caters to a younger
demographic in her latest collection.
This tight fade and tousled top is
perfectly light yet stylish for
summertime freedom. “Men’s hair
Wearing their natural texture,
growing out length (and not always
just the top) and keeping color natural
and soft. Think muted highlights,”
advises Dana. “Beards will take the
same trend, although still trimmed
and shaped, facial hair will have
a more lived in feel without the harsh
straight edge lines.”
Hair: Dana Cash @Eufora
Photo: David Casteel
BARBER A_ROD
In 2024 Global Ambassador @
babylissprobarber, Yadiel A
Rodriguez, aka A–Rod deservedly
nabbed the Barbering category
both at NAHA and at the ABS
Global Image Awards (see our
album in this issue). And perhaps the
most unexpected aspect of his wins is
that his barbering model was a
woman! And well – why not? After
all, hair has no gender and there are
many cuts, colors and styles that can
work for anyone - but if you want
tight fades, a tattoo or
precision coloring, sculpting
, above all you
want a barber with top-notch
skills. Mastering barbering
skills is also necessary in order
to offer full services, like shaves,
massages, skin care so, as
always, get the best education
available with hands-on training
and invest in the best precision tools
on the market.
One Battery.
Unlimited Tools.
A craftsman is only as good as his
tools - so settle for nothing but the
best. BaBylissPRO FXONE System is
system that seamlessly interchanges
among three distinct collections: The
FXONE LoPRO Collection, the FXONE
Gold Collection, and the FXONE Black
Collection. The FXONE System is
designed for professionals seeking
performance in their grooming tools.
The interchangeable lithium battery
pack, allows barbers to effortlessly
switch from clipper to trimmer to
shaver, providing a truly seamless and
customizable grooming experience.
E110

Hair: Charlie Price @charliepricehair
Photo: Hardy Klahold @ dysphotos/Makeup: Michelle Martinez
CONFIDENCE BUILT THROUGH HAIR
Andis North American Artistic Team Lead, Kenny
Duncan worked with L Wright Photography
to capture images of people at their best.
Ordinary people doing extraordinary things after
These hairstyles set the tone for greatness before
work, school, sporting events and a date night.
“Whether it’s a music artist on stage in front of
thousands of people or the average person going
a game changer,” says Kenny.
CHAOS & CONTROL
A couple of years ago a whimsical “ ”
cut was making the rounds. The bob part of
the hair cut looked like the umbrella-shaped
bell whereas the longer strands emulated
the trailing tentacles. If anyone has ever run
into Pelagia noctiluca in the Mediterranean,
Charlie has nailed it! Like A-Rod’s barbered
women, we love Charlie Price’s choice of
color combo and cut on this muscle-shirted
model. Why not?! One might think that this
is an extraordinary editorial look, but
perhaps not so commercially viable in the
salon. But once again, the point is that hair
is genderless, so this look would also
work on female clientele. Charlie is
inspiring us to think outside the box, to
work with an almost iridescent palette on
what is essentially combination of an
undercut bowled bob with a shaggy
overlay. Today’s men are open to blending
or even covering greys. Some - especially
younger generations - are even opting for
more fashion-forward color services, with
Kenny Duncan @Andis Clipper
crowns. Unless a guy is enlisting, there are
no more rules - so they can be whoever they
want to be.
111 E

R
SERVICES
Manicure
Eyelashes
Hair
Nail Extension
Nail Art
Pedicure
Hydra Facial
Infills
Delhi Locations
M-Block Market, Greater Kailash-I
Amar Colony, Lajpat Nagar-IV
Mumbai Locations
Linking Road, Bandra (W)
Four Bunglow, Versova

PROsucess
ESTETICA CELEBRATES 70 YEARS AT COSMOPROF WORLDWIDE BOLOGNA
In the pages of Estetica, the history of hair fashion and costumes
The history of costume is universal. It is the ongoing tale of generation after
generation. Filtered through the stories of millions of people. Men and women
with the habits, needs, and desires… And what we and others perceive – of
our identity, of our way of presenting ourselves to the world, in our way of
dressing and wearing our hair – cannot be other than the focal point of this
story.
Hair fashion – centuries of hair fashion – represents a fundamental link. Just
as expressions of elegance and creativity, or a repugnance for social conventions
or an expression of women’s liberation: from the boyish looks to
shaved heads, passing through the “mop-heads” of the late 1960s...
Since 1946 until today, Estetica magazine has been a witness and spokesperson
for precisely this: of costumes that change, evolve, are recycled and reinvented.
It has told the story of society in Italy and in the world through hundreds of
thousands of hairdressing photographs. A unique legacy in the world that
has always been a reference point for those seeking to better understand the
The publisher of Estetica, Roberto Pissimiglia, observes: “This year we would
Giving the utmost media exposure to the true patrimony that has always been
unique to the history of Estetica. A history that now has millions and millions
of images and words, but that continues to fuel a passion for seeking “new
ideas for the forthcoming issues.”
Estetica 2016 speaks twenty languages and reaches the most beautiful
salons in 50 countries. More than 300 thousand copies of each issue are
distributed and read by millions of consumers.
Edizioni Esav srl
Via Cavour, 50 – 10123 Torino – Tel. 011 83921111– Telefax 011 8125661
info@estetica.it - www.estetica.it
113E

HAIReditorial
1946 1951 1961 1973
E114
RESTYLING: ONGOING FOR OVER 77 YEARS
In its 77-year journey so far, ESTETICA has always endeavoured to update and innovate
its editorial content and graphic design. This began with our logo, which started out in
italics in our first issue in March 1946, before moving into block capitals from the 1960s
onwards. The choice of a more elegant font in either black or white was combined with a
new cover layout. Together, they have defined the identity and high standards of the magazine.
They have gone hand in hand with the overall graphic design, which has also evolved
over the years.
Our Spring ‘23 edition heralds an impactful and innovative restyling. Starting right from
the cover with the insertion of the HAIR logo in the header. The new look of EsteticaHAIR
will be immediately evident by flipping through the pages of the magazine: stronger
images, more concentrated and readable texts with unmissable focal points clearly marked.
Column titles make the topic of discussion immediately apparent: with the contents
of hair fashion and current affairs distinguished by HAIR and the professional articles by
PRO. This is all done to maximise harmony in the layout as a whole, as you will discover as
you turn the pages...
FROM PRINTED PAGE TO DIGITAL INTERACTION
But the big news, however, is linked to the interactivity of the pages with multimedia
content on both esteticamagazine.com and all the linked social networks. In fact,
Estetica‘s content will be immediately enriched on smartphones and tablets: just scan

COVER
Magenta Collection
by Andrew Smith
FOCUS
Hair Luxury
Fashion Catwalks
RESTYLING
Dalla carta stampata
1980 1990 2023
the QR Code and… videos, photo galleries and deeper editorial insight will become
available. In-depth product information and cutting & colouring techniques will come
alive, with contributors to each issue having the opportunity to communicate to an
extent which has never been possible before.
With digital interaction, there will be no more limits to the frontiers of augmented
reality. You will be first in the queue to see seminars, trade shows and industry events
from around the world. And you can participate in fashion and catwalk shows in ‘live
- without leaving your salon.
MAGAZINE IN ONE HAND, SMARTPHONE IN THE OTHER
Code shown on the page of interest. With one hand you can leaf through the various
articles in Estetica, while with the other you can use your smartphone to scan away for
more dynamic content. Equally evident is the added value that you can offer to clients
who wish to browse the magazine
for their colour to develop. These new, narrative formats offer huge visual impact as well
quick and easy to interact with,
allowing you to discover every facet of hair fashion. New EsteticaHAIR offers so much
more than a reading experience. This is lots of additional content indicated by QR
VIDEOS and MORE. Happy reading... and happy watching!
Roberto Pissimiglia
VIDEO
VIDEO
115E

PROeducation
From Vision to Victory
Vipul Chudasama Hair
& Makeup Academy
Vipul Chudasama Academy isn't just teaching hairdressing and
makeup artistry; it's revolutionising them. Fueled by the mission of
#VCCARE, the academy challenges traditional norms and elevates
the industry to new heights. The Academy was founded by celebrity
stylist - Vipul Chudasama, who believes that 'RULE IS PRACTICE'
From Aspiration to Transformation
At the heart of Vipul Chudasama Hair &
Makeup Academy lies a profound
mission: to reshape perceptions and
practices in hairdressing and makeup
artistry. Built upon pillars of quality,
experience, aesthetics, respect, and
discipline, the Academy has become a
nurturing ground for aspiring artists
and seasoned professionals alike. It
isn't merely about teaching skills; it's
about fostering a culture of excellence
that permeates every aspect of the
industry.
Located in the vibrant city of Mumbai,
the Academy offers a diverse array of
courses tailored to meet the needs of
every learner. From budding makeup
artists to seasoned hairstylists and
salon owners, each program is meticulously
crafted to provide comprehensive
training and expertise.
Global Perspective, Indian
Ingenuity
What sets VC Academy apart is
its curriculum and teaching
techniques. The Academy
explores the universal
language of hairdressing, not
just following trends. Here,
you'll master global techniques
and styles, preparing you for
opportunities worldwide. The
matchless mentors and
award-winning team encourage
students to push boundaries
and develop additional skills to
elevate their success.
Mr. Vipul Chudasama
Director
E116

Multilingual Learning: Catering
to a Diverse Audience
Breaking down barriers, the academy
offers training in five languages:
English, Hindi, Marathi, Gujarati,
and Swahili. This inclusivity allows
them to reach a broader range of
aspiring artists.
A Vision for the Future
The brand vision is clear: establishing
multiple academies within
the next five years and revolutionizing
hair and makeup education.
By 2035, the Academy aims for
every salon to recognize them as
the pinnacle of professional and
technical excellence.
A Vision for All
The recent launch of the Academy's new branch
in Ahmedabad reflects its commitment to
nurturing talent across India. This expansion
will equip aspiring stylists in Gujarat with the
skills and knowledge to thrive in the beauty
industry.
Vipul Chudasama Academy is more than just a
hair and makeup school; it catalyzes change.
The Academy is poised to redefine the future of
hairdressing and makeup artistry in India by
empowering a new generation of creative
minds.
A Goal of National Reach
Says Vipul Chudasama,"The brand's
goal is to instill a core understanding
of fundamental, professional,
and technical hairdressing in every
student. Having trained over 52,000
hairdressers, they strive to expand
further, reaching all 19,000 pin
codes in India and transforming
perceptions of the hairdressing
industry.
117E

PRObrand
GAMMA & BROSS
Lady Jane Collection by Marcel Wanders Studio
Poetic and functional, the Jane Collection adheres to specific technical
requirements, includes durable materials and ergonomically responds both to the
comfort of the customer and the hair stylist, who works all day. With this
collection, we have created versatile pieces that complement each other and
provide a harmonious environment, independently of the salon they will live in.”
says Creative Director Gabriele Chiave. The Marcel Wanders Jane Collection for
Gamma & Bross brings spa-like luxury to professional hair salons.
Made to function while
uplifting the human spirit,
the collection is a fresh
breeze in the field of
professional equipment,
demonstrating a beautiful
tango between purpose
and aesthetics. “We
created this collection to
enable any salon to be
transformed into a
destination. The design of
the pieces reflects the
human body at rest,
allowing guests to
discover beauty while
being made beautiful
themselves,” said Marcel
Wanders.
E118
The collection includes
an island station, a
styling salon chair,
shampoo unit with
basin, rolling trolleys,
a variety of mirrors
and a reception desk.
The furniture upholstery
presents a stitched floral
relief that endorses a
visual and physical
feeling of depth to the
guest. All frames and
metal pulls are coated in
either gold, chrome or
matt black colours. “We
purposefully designed
the pieces in this
collection to be versatile
and complementary. To
ensure that our concept
resonated, regardless of
any salon’s interior space,
we created pieces that
move, mix and match
each other while sharing
a sophisticated design
language,” said Gabriele
Chiave, CreativeDirector.
While this collection
impacts beautifully as a
whole, each piece also
stands alone as an
individual throne of
beauty.

Find out more
GAMMA & BROSS s.p.a
Via G. Mazzini 62 E - 46043 Castiglione d/Stiviere MN - Italy
Tel. +39 0376 632630 - info@gammabross.com
www.gammabross.com
119E

PRObrandnews
Summer Trend:
beautiful braids!
Summer braids help to tame hair in the humidity and heat and can
be a practical, versatile, and fashionable option for any occasion.
Summer is a great time to upgrade long hair looks and embrace
the diversity of braids. Braids can be a super practical choice in
Plus, braids can be a great choice at festivals, travelling, sum -
mer weddings and events. Make sure you add braids to your
service menu to highlight your talents and get your clients
considering professional braids.
TOP TIPS
Prep the hair – after cleansing and conditioning, make
sure you detangle or define curls and dry the hair.
Try the Denman D38 Detangling & Styling
Paddle to thoroughly smooth, detangle and
define or the Denman D90L Tangle Tamer.
Lightly spray dry shampoo through
the hair for a little extra grip.
Plan ahead – share images and ideas
with your client before you begin
and make sure that everything you
need is in easy reach including all
tools, elastics, pins, ribbons and
hair accessories. Recommended tools
include the Denman Black Diamond
DC01 Pin Tail Comb and
the Denman D81M Style & Shine
Brush for perfect sectioning and polishing
or dressing out the hair.
their braids will last. Fix with spray and recommend a silk
pillowcase and hair wrap for sleeping.
RECOMMENDED TOOLS
• Denman D38 Pink Crush Detangling & Styling Paddle
• Denman D90L Pink Crush Tangle Tamer
• Denman D81M Pink Crush Style & Shine Brush
• Denman Black Diamond BD40 Pin Tail Comb
〉〉〉 Sign-up for a trade account for discounts:
E120

PRObrandnews
Summer
Blondes!
Moroccanoil Global Ambassador Jessica Scott Santo combines
foilayage and tip-out techniques to create beautiful brightness.
“My vision for spring-summer color is all about low
maintenance complementary blonding,” shares Jessica @
jessicascotthair. “I rely on Moroccanoil Blonde Voyage
levels of lift safely while maintaining the integrity of the
hair.” Then she calculates shades and highlights to accentuate
Professional Haircolor lineup includes:
• Color Rhapsody Permanent
Cream Color for 100% grey
coverage.
• Color Rhapsody High Lift
Permanent Cream Color for
up to 5 levels of lift on
natural hair level 6 and
higher.
• Color Calypso Demi-Permanent
Color to increase
shine while improving the
integrity of the hair.*
• Color Infusion Pure Color Mixer to intensify, neutralize or
pastelize the results.
• Blonde Voyage Lighteners in Cream, Powder, and Clay
formulas.
*Based on a clinical test comparing Moroccanoil proprietary ProArginine + ArganID® System to alternative
alkalizing agents and untreated hair alkalizing agents and untreated hair
Want to learn more
about Moroccanoil
Professional Haircolor
and Education? Scan the
QR Code for more info!
121E

PRESENTED BY
HEADLINE SPONSOR
LONDON
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12-14 OCTOBER 2024
WHERE
INNOVATION
MEETS
ARTISTRY
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Hair: Smartest 73 Artistic Team Make-up: Debra Smart Stylist: Ginger Ninja Photographer: Jamie Blanshard

ORIVE HAIR OIL
FOR STRONGER, SMOOTH, SOFTER HAIR

Solastaa Hair & Skin Salon
Head Office
Branches in Maharashtra & Karnataka | Ph. +91 - 77770 78297

PROskincare
REPÊCHAGE
(re-pe-shaj) is French for “second chance;” a second chance to gift
yourself beautiful skin. Since 1980, our seaweed-based skincare products
have been featured at top spas and salons worldwide.
(re-pe-shaj) is French for “second chance;” a
second chance to gift yourself beautiful skin. Since
1980, our seaweed-based skincare products have
been featured at top spas and salons worldwide.
Present in 58 countries and chosen by the best
spas in the world, Repêchage ® offers
Made-in-USA quality guaranteed by a production
developed entirely within its Research and
Development Laboratories.
WHY REPÊCHAGE?
Read what Lydia Sarfati, Founder and CEO of
Repêchage, has to say. “What inspired me to
call my company Repêchage were the reactions
of those who first experienced the Four Layer
Facial®. The results were amazing. Everyone
said "Wow! My skin has never felt so
wonderful! It's like being reborn!" But its
original meaning came from fishermen trying
once more to make a catch by casting out their
nets again, to literally "re-fish" or "re-pesce," so
the connection to seaweed and the sea was
perfect. To me, it means that anyone that has
struggled to have great skin can have a
Repêchage, a second chance.”
The Repêchage difference is our commitment
to being the best inevery aspect of the skin-care
business, from creating the best seaweed-based
products to providing the most in-depth
education and training.
Scan the QR Code
for more details
Repêchage lives by this mantra:
1 Commitment to Professional Esthetics
2 Commitment to Education
3 Commitment to Salon Success
4 Commitment to Excellence
5 Commitment to Developing the Best Products
E128

BIOLIGHT
Beyond
Beyond
Brightening…
Brightening…
Marine Actives Bellis Daisy
Goto Kola Watermelon Fruit
Marine Actives Bellis Daisy
Goto Kola Watermelon Fruit
www.repechage.com
www.repechage.com
Pioneers in Seaweed Based Products. Since 1980. Made in the USA.
Pioneers in Seaweed Based Products. Since 1980. Made in the USA.
107E

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INDIA
Estetica INDIA Edition, n. 02 - Since 1991 - N.2 August-September 2024
Exhibition Index 2024
Indian Expos
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India International Beauty & Wellness
Fair - Mumbai Edition (IIBWF)
BEASA International Beauty Salon
Trade Show- 4th Edition
Aakar Beauty & Salon Expo (ABS)
10th Edition
Bridal Asia Delhi
www.indiabeautyfair.in
www.beasa.in
www.beautysalonexpo.com
www.bridalasia.com
30 - 31 Aug 2024, Mumbai, India
19 - 10 Sep 2024, Ahmedabad, India
09 - 11 Sep 2024, Ahmedabad, India
14 - 15 Sep 2024, New Delhi, India
Health & Wellness Expo (Health Show)
www.healthshow.in
16 - 17 Nov 2024, Mumbai, India
CII's Beauty & Cosmetic India
www.beautycosmeticindia.com
21 - 23 Nov 2024, New Delhi, India
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unsolicited manuscripts and photographs.
India International Trade Fair (IITF Delhi)
Contract Manufacturing & Private Label
Expo - Delhi (CMPL Expo)
Cosmoprof India
www.indiatradefair.com
www.cmplexpo.com
www.cosmoprof.com
14 - 27 Nov 2024, New Delhi, India
28 - 29 Nov 2024, New Delhi, India
05 - 07 Dec 2024, Mumbai, India
DISCLAIMER: The views expressed in the
magazine are those of the contributors and do
not necessarily reflect those of the editors or
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International Expos
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COSMOPROF NORTH AMERICA
Las Vegas, NV (USA)
www.cosmoprof.com
23 July, 2024 Las Vegas, NV (USA)
IN-COSMETICS KOREA
COEX Exhibition Center
www.in-cosmetics.com
24 July, 2024 Seoul (Korea South)
INTERCHARM KOREA
COEX Exhibition Center
www.intercharmkorea.com
24 July, 2024 Seoul (Korea South)
BEAUTY EXPO AUSTRALIA
International Convention Centre Sydney
www.beautyexpoaustralia.com.au
24 August, 2024 Sydney (Australia)
NATURAL PRODUCTS EXPO EAST
Pennsylvania Convention Center
www.cosmoprofnorthamerica.com
19 - 21 September, 2024 Philadelphia, PA (USA)
PROFESSIONAL BEAUTY - JOHANNESBURG
Gallagher Convention Centre
www.probeauty.co.za
01 September, 2024, Johannesburg (South Africa)
BEAUTY DAYS WARSAW
Ptak Warsaw Expo
www.beautydays.pl
24 – 25 August 2024, Warsaw (Poland)
PREMIERE SAN ANTONIO
Henry B. Gonzalez Convention Center
www.premieresanantonioshow.com
15 September 2024, San Antonio, TX (USA)
COSMETICS-BEAUTY-HAIR
Romexpo
www.cosmeticsbeautyhair.ro
19 September 2024, Bucharest (Romania)
PREMIERE COLUMBUS
Greater Columbus Convention Center
www.beautydays.pl
29 September 2024, Warsaw Columbus, OH (USA)
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