02.12.2024 Views

Business Events Africa - Vol 44 No 11 - November 2024

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

www.businesseventsafrica.com

Voice of the Business Events Industry in Africa

Vol 44 No 11 NOVEMBER 2024


Business Events Africa: Serving the business events industry for 38 years

CONTENTS

VOL

38 NO 12

DECEMBER 2018

10

About the cover

Avianto: A village made in

heaven

For over 21 years Avianto, in

Muldersdrift, has been a beacon

of excellence for conferencing,

weddings, team building, exhibitions and

events. Starting as a wedding venue, it

has evolved to become one of the top

events destinations in Johannesburg.

Special Features

10 REPORT BACK | RECORD-BREAKING ICCA CONGRESS CONCLUDES IN

DUBAI

The 57th ICCA Congress, one of the most prestigious events in the

international association meetings industry calendar, recently took place in

Dubai, United Arab Emirates, with more than 1 150 senior meetings industry

professionals and association meeting planners from over 75 countries in

attendance.

12 2019 PREDICTIONS

Business events industry leaders take a look into the crystal ball to see what

2019 may bring…

26

10

Contact Details

Meiring Naude Road, Brummeria, Pretoria

t: +27 12 841 3884 e: icc@csir.co.za

www.csiricc.co.za


Business Events Africa: serving the business events industry for 44 years

CONTENTS

VOL 44 NO 11

NOVEMBER 2024

The authority on meetings,

exhibitions, special events and

incentives management

www.businesseventsafrica.com

Vol 44 No 11 NOVEMBER 2024

Voice of the Business Events Industry in Africa

Cover Feature

COVER STORY

06 CSIR ICC — the knowledge hub of Africa.

On the pages

EDITOR’S COMMENT

04 How to remain consistent in an inconsistent world.

NEWS

05 Meetings Africa and Africa’s Travel Indaba back for

2025 editions.

CONCIERGE SERVICES

09 Rising demand for concierge services reshaping SA

tourism landscape.

CASE STUDY

11 8 th World One Health Congress (WOHC) 2024.

14 82 nd FIP World Congress of Pharmacy and

Pharmaceutical Sciences.

UFI UPDATE

17 UFI introduces refreshed brand identity and logo.

SPOTLIGHT ON GABORONE

18 Avani Gaborone Resort & Casino: an ideal business

and leisure destination in Botswana.

YEAR-END EVENTS

20 Emperors Palace jam-packed with year-end

function possibilities.

SUSTAINABILITY FEATURE

23 Sustainable tourism: A rising priority for the

hospitality and travel sectors.

24 Marriott International launches connect

responsibly for sustainable meetings.

25 Hotel Verde achieves net zero waste certification.

About the cover

Flexibility, service excellence, and

professionalism are key to what the

CSIR International Convention Centre

offers its clients.

WTM REPORT

26 Blended business and leisure travel is the top

opportunity for tourism growth — 2024 WTM

Global Travel Report.

ICCA CONGRESS REPORT

27 ICCA Congress 2024 wraps up record-breaking

experience in Abu Dhabi.

VENUE NEWS

28 Newmark Hotels & Reserves expands portfolio.

29 NH Sandton unveils new culinary delights at

Tradewinds Restaurant.

30 Makalali River Lodge unveils luxury

refurbishments.

MARKET NEWS

31 Joint Associations collaborate to empower

success with Next Generation Workshop.

32 Joburg Tourism appoints Khanyisa Ngewu

as senior manager, destination marketing

and events.

33 GL events South Africa announces exclusive

partnership with Xanita.

34 SA Chefs Association welcomes new president.

35 Africa Tourism Partners appoints Claire Mugabi.

Association news

SAACI

36 SAACI connects CPUT students to the business

events industry.

AAXO

38 Convention Centres: Catalysts for transformation

in Africa’s urban landscape.

EVENT GREENING FORUM

40 Greening by design.

EXSA

41 2024 — A jam-packed year for EXSA.

SITE

42 Navigating the 2025 insurance landscape: A guide

for South African hospitality stakeholders.

Regulars

DIRECTORY

44 Directory of associations.

MARKET NEWS

46 Southern Sun and Durban Tourism partner to

promote Durban.

INDEX

46 Index of advertisers and contributors.

THE LAST WORD

47 The power of personalisation.

Published by the proprietor

Contact Publications (Pty) Ltd

(Reg No. 1981/011920/07)

HEAD OFFICE POSTAL ADDRESS:

PO Box 414, Kloof 3640, South Africa

TEL: +27 (0)31 764 6977

FAX: 086 762 1867

MANAGING DIRECTOR:

Malcolm King

malcolm@contactpub.co.za

EDITOR:

Irene Costa

gomesi@iafrica.com

GRAPHIC DESIGNER:

Vincent Goode

vincent@contactpub.co.za

DISTRIBUTION MANAGER:

Jackie Goosen

jackie@contactpub.co.za

SALES REPRESENTATIVE:

Irene Costa

+27 (0)82 558 7387

gomesi@iafrica.com

PUBLICATION DETAILS:

Business Events Africa

November 2024 — Volume 44 No 11

Business Events Africa has 12 issues a year

and is published monthly. This magazine

is only available in digital format.

publishers of Business Events Africa, is a member of:

Official media partner

Official Journal of the Southern Africa

Chapter of the Society for Incentive

Travel Excellence

Official journal of the

Exhibition & Event Association

of Southern Africa

www.businesseventsafrica.com


EDITOR’S COMMENT

How to remain consistent in an inconsistent world

With the world in a constant state of evolution, we are continually driven to adapt.

This is usually in the form of technology.

However, the one thing that remains,

especially in the business events sector,

is the human connection. This sector

thrives on connecting people and creating

environments where people have the

opportunity to make worthwhile connections.

This past year saw a return to what we

considered ‘normal’ prior to the pandemic.

However, it hasn’t by any means been an

easy year. In fact, some have said it has been

one of the most inconsistent years.

I think the word ‘inconsistent’ is certainly apt

to our current working environment.

Incoming business is inconsistent and

generally, the lead times are short, the targets

are unrealistic, and the budgets are too small.

What creates consistency? Can a plan of

action bring consistency?

I recently spoke on a webinar panel with

respect to Branding Africa, hosted by Niche

Partners. One of the topics we discussed was

the importance of social media in branding

your company and identifying the platforms

that businesses in Africa should be utilising?

What become apparent was that the

‘message’ is key in any branding exercise and

sometimes, having no clear message can also

damage your brand reputation.

Consistency here is also key. When choosing

what you would like to promote, ensure that

you remain consistent with that message

throughout all your marketing campaigns.

What makes a brand? I suppose it is the

brand’s culture, its leadership, and

fundamentally, its people. They represent the

brand, they become the brand, and they are

your strongest asset.

I have been rather fortunate to work with

some talented individuals over the years. I am

grateful they are part of my professional

journey.

Gratitude is something we all seem to

forget, at times. A colleague reminded me of

the importance of gratitude.

I do have a lot to be grateful for. Firstly, my

family and their unwavering support, and my

friends. Of course, I am grateful that over 20

years ago I was introduced to this sector and

had the privilege of meeting so many

wonderful people who have since become

lifelong friends.

I am most proud to be part of a sector that

truly makes a difference in the world. In this

issue, we have two case studies featuring two

international associations that have hosted

events in South Africa, highlighting the

contribution and impact these events have

had on our country and the African continent

as a whole. I salute the South Africa National

Convention Bureau for the work being done in

bringing these events to our country.

In a world of go, go, go, take some time

today to reflect on what you are most

grateful for.

Irene

Email: gomesi@iafrica.com

Credit: Hein Liebetrau

Hospitality Junxtion Alliance

is a full-services Sales &

Marketing Representation

company.

Image courtesy of Blueberry Hill Hotel,

Johannesburg

We dedicate ourselves to

promotiong Venues, Hotels,

Lodges and Event services

through dynamic sales,

marketing and networking

endeavours.

info@hospitalityjunxtion.co.za

4 Business Events Africa November 2024

Passionately Promoting,

Hotels, Lodges &

Event Services

www.businesseventsafrica.com


NEWS

Meetings Africa and Africa’s Travel

Indaba back for 2025 editions!

Mark your calendars for the 2025 editions of the African

continent’s trade events designed to elevate the African

continent’s leisure tourism and business events industry.

South African Tourism-owned Meetings Africa and

Africa’s Travel Indaba are back in 2025 and are set to

enhance business connections and networking

opportunities. These Pan Africa shows will once again offer

robust agendas featuring a diverse range of exhibitors,

insightful workshops, and keynote presentations from

industry leaders and experts, providing opportunities for

global tourism professionals to connect, collaborate, and

create lasting value and economic impact.

Meetings Africa, the continent’s premier business events

trade show, is set to take place from 24-26 February 2025 at

the Sandton Convention Centre in Johannesburg, Gauteng

province, in partnership with the Gauteng Tourism Authority

and Johannesburg Tourism Company.

Africa’s Travel Indaba will take place from 12-15 May

2025 at the Inkosi Albert Luthuli Convention Centre in

Durban, in partnership with Durban Tourism and Tourism

KwaZulu-Natal and the KwaZulu-Natal Film Commission.

Meetings Africa focuses on highlighting the African

business events products and promoting closer collaboration

for the continent sector’s growth. The show will once again

feature a dedicated educational programme that unites, and

builds partnerships, driving the business events sector

forward. By connecting the best of the African business

events industry with relevant buyers from across the globe,

Meetings Africa creates an environment conducive to

transacting and building quality connections.

Meetings Africa 2025 will commence with a Business

Opportunity Networking Day (BONDay) on 24 February

2025, providing a platform for professionals to forge new

partnerships, explore collaborative ventures, and gain

invaluable insights from industry experts. This exclusive

prelude sets the stage for the main event, ensuring that

attendees maximise their networking potential.

Under the theme, ‘Africa’s Success Built on Quality

Connections’, Meetings Africa emphasises the importance of

forging strong, meaningful relationships in driving the

continent’s economic progress and industry innovation. The

trade show will also provide a platform to showcase Africa’s

leading and diverse business event offerings to decisionmakers

from key source markets worldwide.

Reflecting on Meetings Africa’s Success of 2024

• 382 exhibitors representing 22 African countries displayed

the diverse and dynamic nature of the continent’s tourism

landscape.

• 371 international and local buyers were in attendance,

with a total of 3,480 delegates engaged in the event,

underscoring its significance in the global MICE

(Meetings, Incentives, Conferences and Exhibitions)

calendar.

• Over 8,150 meetings were conducted between buyers

and exhibitors, highlighting the event’s role in creating

substantial business opportunities.

• The airline pavilion featured nine airlines, emphasising

the critical role of aviation in connecting the continent.

• 25 SMMEs (Small, Medium and Micro Enterprises)

displayed their innovative solutions, demonstrating

Africa’s entrepreneurial spirit.

• 179 members of the media provided extensive coverage,

amplifying the event’s reach and impact.

• In total, 63 countries were represented.

“Meetings Africa 2025 is not just a trade show; it’s a

catalyst for business success,” said Minister of Tourism,

Patricia de Lille. “We look forward to welcoming exhibitors

and buyers from our continent and from around the world to

South Africa.”

“Meetings Africa 2024 has had a significant impact on

South Africa’s economy, contributing R420 million to the

GDP, and creating over 770 jobs. The event showcased the

strength of South Africa’s business events industry as a key

driver of economic growth, generating R27 million in

national tax revenue and providing significant business

opportunities for exhibitors. Beyond economic gains,

Meetings Africa emphasised sustainable practices and

supported small local businesses, provided great networking

opportunities for exhibitors from the rest of the continent,

further elevating South Africa’s profile as an attractive and

appealing destination for global conferences and events,”

Minister de Lille added.

Africa’s Travel Indaba focuses on showcasing the African

continent’s leisure tourism products and promoting

partnerships geared towards advancing the continent’s

growth. Africa’s Travel Indaba will also lead with a Business

Opportunity Networking Day featuring industry and business

experts and leaders sharing knowledge.

The 2024 edition of Africa’s Travel Indaba hosted 9,280

registered delegates, marking an incredible 7% increase

when compared to 2023. No less than 24,000 meetings were

held between exhibitors and buyers. Additionally, the event

featured over 1,200 exhibitors, who displayed an impressive

array of African tourism products and experiences.

The economic activities triggered by Africa’s Travel Indaba,

from event infrastructure to accommodation establishments,

restaurants, and shuttle services, were significant.

The direct economic impact on the city was no less than

R226 million, with a spillover effect contributing an

additional R333 million. The overall contribution to the city’s

GDP exceeded R500 million, indicating significant economic

benefits and over 1,000 jobs created, especially for the

youth.

“For Africa’s Travel Indaba, we look forward to working

with all our partners to showcase the city of Durban and the

greater KwaZulu-Natal province once again and, indeed, the

rest of our country. Given the continent’s wide variety of

tourism products and experiences, Africa’s Travel Indaba

showcases a wide variety of exhibitors and continues to be

the best Pan Africa leisure global trade show for all our

buyers, exhibitors, media and other stakeholders,” Minister

de Lille said.

Looking forward to 2025, both Meetings Africa and

Africa’s Travel Indaba, will be tailored to provide immersive

experiences and provide excellent value for exhibitors,

buyers, and the media alike.

By connecting the best of the African leisure and business

events industry with relevant buyers from across the globe,

both Meetings Africa and Africa’s Travel Indaba create an

environment conducive to transacting and building quality

connections.

Meetings Africa dates

• 24 February 2025: Business Opportunities Networking

Day (BONDay)

• 25-26 February 2025: Exhibition Days

• Venue: Sandton Convention Centre, Johannesburg

Africa’s Travel Indaba dates

• 12 May 2025: Business Opportunity Networking Day

(BONDay)

• 13-15 May 2025: Exhibition Days

• Venue: Inkosi Albert Luthuli Convention Centre in Durban

More announcements will be made on

www.southafrica.net.

www.businesseventsafrica.com

Business Events Africa November 2024 5


COVER STORY

CSIR ICC — the knowledge

hub of Africa

Ideally situated close to all central amenities in Pretoria, easily accessible from all major

routes in Gauteng, and very competitively priced is Pretoria’s dedicated International

Convention Centre. The CSIR International Convention Centre offers superb facilities and

quality service with conference, function, and exhibition venues that can accommodate events

of 500 to as little as 10 delegates and guests, with groups as large as 1,000 being

accommodated at times. Flexibility, service excellence, and professionalism are key to what

the International Convention Centre offers its clients.

Bronwen Cadle de Ponte, group manager: conferencing

and accommodation, CSIR ICC said: “The CSIR ICC has

recorded a steady increase in multiple-day association

conference bookings over the last year. This is a

testament to the premise on which the business event industry is

founded, the need to address various societal and professional

issues through face-to-face discourse and debate. Furthermore,

the CSIR ICC has seen the return of the inclusion of social activities

in conference programmes, and an increase in long-term

bookings for as far ahead as 2026, which indicates confidence in

the industry’s stability by role players.”

“The increase in intra-African flights driven by a number of

factors such as economic development and tourism as well as the

G20 summit which is expected to attract an influx of visitors to

South Africa in 2025, are but some positive indicators of the

industry trajectory.”

Ms Cadle de Ponte added: “There are exciting developments

on the horizon for the CSIR ICC going full steam ahead with the

optimisation of its new organisational structure that will see

the employment of a number of new employees and another

refurbishment project to modernise the older sections of the

building and to add even more practicality. This innovative

project is aimed at creating useful, thought-provoking,

motivating, and contemporary spaces whilst preserving and

enhancing the centre’s perfectly designed main foyer area and

auditoria.”

“The aim of the CSIR ICC, with the innovative projects it

undertakes to keep its facilities and services relevant, is not to be

the biggest and brightest, but to be the most fit-for-purpose, to

ensure that conference organisers, committees and association

boards and members will achieve their strategic objectives when

making use of the CSIR ICC for their events,” Ms Cadle de Ponte

concluded.

Meet a few of the team members

Elmarie Swanepoel, business development manager

What makes the CSIR ICC unique from other venues?

Uniqueness in our location, part of a world-class African science,

research, and development capital with National Key Point status,

but what excites me the most is that our parent organisation, the

Council for Scientific and Industrial Research (CSIR), is celebrating

its 80 th anniversary next year and I have the opportunity to work

at a place where I am part of brand South Africa. What we do at

the CSIR ICC has an impact on every person in South Africa and

the continent.

6 Business Events Africa November 2024

www.businesseventsafrica.com


COVER STORY

Elmarie Swanepoel.

CSIR ICC 2024 Students.

Which venue at the CSIR ICC is your favourite and why?

The Onyx/Crystal/Garnet venue offers natural light with the most

beautiful view of Pretoria, the capital city. It is always a highlight to

show clients this venue and enjoy the most beautiful view from the

balcony while enjoying a coffee or tea break during a visit, or while

participating in a conference, at the knowledge hub of Africa.

What do you enjoy doing in your leisure time?

Discovering new places in my hood, Pretoria, and travelling abroad.

I know now why I always had to buy a pair of shoes (bad habit) or

two while travelling because I do a lot of walking at the ICC

building and I am making use of each of those pairs of shoes

bought over the years — a bad habit coming to good use.

I’ve also realised that my previous roles in the business events

industry were a stepping stone for my current role – which I am

passionate about – flying the South African flag high.

Refilwe Nchebisang, marketing manager

What makes the CSIR ICC unique from other venues?

Since 1977, when it was opened as the first international

standard convention centre in South Africa, the CSIR ICC focused

on offering dedicated facilities for knowledge sharing,

collaboration, and the transfer of knowledge, because these acts

of knowledge sharing and collaboration are drivers for economic

and socio-economic impacts on a community, a specific industry

or profession, a destination, and a country.

Which venue at the CSIR ICC is your favourite and why?

It’s difficult to choose only one. The Amethyst Room is one of my

favourite venues. It is part of the last expansion project, it is a

flexible venue with multiple screens, has classical qualities of the

original existing building but is more aesthetic and contemporary,

with a sense of timeless design. The Amethyst room leads to the

stunning alfresco outdoor dining deck surrounded by the

convention centre’s soothing setting — perfect for bird-watching

enthusiasts seeking a quick reprieve from business talk, and it

provides comfort and scenery.

What do you enjoy doing in your leisure time?

I love running and taking long walks.

Sinethemba Sidzatane, facilities manager

What makes the CSIR ICC unique from other venues?

The location sets the CSIR ICC apart from other venues, it is a

spectacular natural setting surrounded by abundant natural fauna

and flora — the perfect location, free from distractions. Small

mammals such as the Common Duiker and birds such as the Blackcollared

Barbet, Levaillant’s Cuckoo, Spotted Eagle Owl, Thick-billed

Weaver, and Amethyst Sunbird, to name a few.

Over and above the aesthetics of the built environment

mentioned above, it is also the culture for me; the CSIR ICC has a

culture of developing employees through various development

programmes that enhance skills, expand knowledge, and provide

opportunities for career advancement, which encourages and

motivates employees, and I am a testimony of that.

Which venue at the CSIR ICC is your favourite and why?

Long-standing buildings often have unique architecture, natural

stone flooring, intricate woodwork, and aesthetic value, with

high-quality materials and impressive architectural structure.

This is true of our ICC.

The exhibition hall is my favourite venue due to its versatility

in hosting various events, from conferences to cocktail events,

dinners, and exhibitions with vehicle expos.

What do you enjoy doing in your leisure time?

I enjoy spending time with my family and spoiling them with

home-baked goodies.

Refilwe Nchebisang.

Sinethemba Sidzatane.

Sustainability at the CSIR ICC

As one of the leading conference venues in the country, the CSIR

ICC understands its responsibility to contribute to protecting the

environment through its commitment to proactively promote

resource efficiency and sustainability in its operations for the

benefit of the communities in which it operates. The CSIR ICC has

waste management and recycling, energy demand

management, and economic and social responsibility

programmes in place to reduce the impact of events that it hosts.

Equally important for sustainability is event safety and water

management, that continues to be at the forefront of discussions,

with the need to accelerate the transition towards global net zero

emissions for the events industry.

www.businesseventsafrica.com

Business Events Africa November 2024 7


COVER STORY

Since 2001, the CSIR ICC has been contributing to capacity

pipeline development by appointing in-service trainees annually

who are studying towards their food and beverage and

hospitality management diplomas or other industry-related

qualifications. The CSIR ICC will remain a contributor to

community development by providing access to resources to

communities through a variety of initiatives and urges other

hospitality industry establishments to have community

involvement programmes to ensure that adequately skilled

individuals are available for employment.

Value-added facilities and services

The CSIR ICC offers a modern one-stop business centre with related

support services, facilities for the physically disabled, glass-fronted

soundproof translation and press booths, on-site medical assistance,

security, and free secure parking. Seamless end-to-end digital and

hybrid event solutions to deliver conference content to multiple

venues or persons across the country, or globally, from a studio

environment or live event broadcast from any of the Centre’s

purpose-built venues. There are a variety of solutions to cater for

digital events, from simple broadcasting to complex conventions

with exhibitions, sponsorships, and parallel sessions.

All the Centre’s equipment and facilities are constantly upgraded

to ensure that it continues to be competitive on international

standards. Not only does this Centre provide the perfect venue, but

it also boasts a highly experienced team that will conceptualise and

arrange special events and special services such as overnight

accommodation, transport, laser shows, themed evenings, and

custom-made décor with professional and creative flair.

Excellent track record

The Centre is the location chosen for over 500 diverse workshops,

meetings, conferences, congresses, conventions, and exhibitions

with accompanying functions each year. Some of these include

43 rd National SAACI Convention, South African Orthopaedic

Association Congress, Green Youth Indaba, the Science Forum, the

Africa Conference on Elections, Democracy and Governance; the

Bionet International Global Congress and the Seventh International

Fiqh Conference, which included Halaal catering for 500 delegates.

CSIR ICC contact information

Website: www.csiricc.co.za

Email: icc@csir.co.za

Enquiries: +27 (0)12 841 3884

8 Business Events Africa November 2024

www.businesseventsafrica.com


CONCIERGE COVER SERVICES STORY

Rising demand for concierge services

reshaping SA tourism landscape

As the travel and tourism landscape resettles after the seismic shifts and disruptions caused

by the pandemic, a new trend has emerged, signalling a new era of travel offerings geared

specifically towards the luxury travel market.

Concierge travel services are in

growing demand globally and locally,

with global luxury travel valued at

$1.2 trillion in 2021 and projected to grow

at a compound annual growth rate (CAGR)

of 7.2 per cent from 2021 to 2028.

Lisa Sebogodi, a travel industry expert

and managing director of Batsumi Travel,

explained: “We’ve noticed a significant

change in what clients want. It’s no longer

just about booking a five-star hotel. They

want travel experiences that reflect their

specific tastes, whether that’s a private

vineyard tour or a luxury safari with

behind-the-scenes access.”

Concierge travel services — anything is

possible

With a growing population of high-networth

individuals with a clear appetite for

personalised travel experiences, there is an

increasing demand, particularly among

‘affluent’ South African travellers for

exclusive offerings. These types of

experiences, be it a private safari, a

secluded coastal retreat, or a curated

cultural journey, require a level of

customisation that only concierge services

can provide, making personalised travel

more attractive than ever.

“Our clients expect more than just

luxury — they want unique, intimate

experiences that are designed specifically

for them,” Ms Sebogodi said. “I’ve facilitated

a variety of personalised services for my

concierge clients, including butler services

on arrival at their destinations and even

securing a Lamborghini in a foreign

country for another client.”

Ms Sebogodi added that the festive

season and year-end holidays see a

notable rise in requests for tailored travel

experiences, as families seek memorable

ways to spend time together. Concierge

services often assist with the meticulous

planning required for complex multi-stop

itineraries, festive celebrations, and

securing exclusive venues during this

high-demand period.

The C-word

The Covid-19 pandemic has also played a

pivotal role in shaping travel preferences,

with safety and privacy becoming top

priorities. South African travellers, like their

global counterparts, who have the means to

afford it, have become more cautious about

the safety of themselves and their loved

ones and colleagues while travelling,

leading to a surge in demand for private

accommodations, secluded destinations, and

flexible travel arrangements. The desire for

exclusive, safe travel options – such as

private villas and chartered flights – has

made concierge services an ideal solution

for those seeking both luxury and peace of

mind.

Ms Sebogodi added: “Privacy and safety

are now key concerns for many travellers.

They want to avoid crowded spaces,

which is why private accommodations

and exclusive experiences have become

so popular. Tailored travel solutions offer

that reassurance.”

The growing appeal of experiencedriven

travel

Experience-driven travel has gained

significant momentum in recent years, with

younger affluent travellers, particularly

millennials, leading the charge. This

demographic values unique, immersive

experiences over material goods, favouring

travel that allows them to engage deeply

with local culture, history, and nature. In line

with this, South African travellers are

increasingly opting for meaningful

adventures, from guided hikes in the

Drakensberg, to luxury culinary tours

through the Cape Winelands.

Concierge services cater to this shift by

offering curated experiences that go

beyond traditional itineraries. Whether it’s

organising an intimate dinner with a top

local chef or securing exclusive access to

cultural events, these services enable

travellers to create unforgettable memories.

What’s more, South Africa, with its worldclass

wellness retreats, is attracting more

and more travellers looking for experiences

that combine luxury with rejuvenation.

Exclusive wellness getaways at spas in the

mountains and holistic health retreats on

the coast, for example, are becoming

increasingly popular among those seeking

both relaxation and personal enrichment.

“Wellness travel has become a major

focus, particularly for those looking to

disconnect from their hectic lives and focus

on self-care. Bespoke wellness journeys,

tailored to individual needs, are exactly

what many travellers are looking for right

now,” Ms Sebogodi added. “During the

holiday season, many families opt for

wellness retreats to unwind and recharge.”

This shift toward concierge services

reflects broader global trends, as travellers

increasingly seek out customised, high-end

journeys that align with their specific

desires and preferences. Whether it’s

wellness retreats, luxury safaris or curated

culinary tours, concierge travel is fast

becoming the preferred choice for those

who want unique, memorable travel

experiences and journeys.

www.businesseventsafrica.com

Business Events Africa November 2024 9


#MeetInSouthAfrica

southafrica.net

Business events:

their far-reaching

impact

Image by Abdulhakeem Samae from Pixabay

10 Business Events Africa November 2024

www.businesseventsafrica.com


CASE STUDY

Image by Lucas Vasques from Pixabay

8 th World One Health

Congress (WOHC) 2024

20-24 September 2024, Cape Town,

South Africa

Prof Marietjie Venter, Congress Co-Chair for

the 8 th World One Health Conference, shared

her insights into the 8 th World One Health

Congress (WOHC), where an Africa city

served as the host of this congress for the first

time.

Partnering with the South

Africa National Convention

Bureau

The South Africa National Convention Bureau

(SANCB) supported the 8 th World One Health

Congress (WOHC) 2024, Cape Town, South

Africa.

For this kind of congress, securing sponsorship

is very important, since registration fees do

not cover the costs. Raising local funding is

always very important, as it embeds the

congress in the local community. The SANCB

contributed greatly to increasing South

Africa’s prospect of hosting a conference of

this magnitude, through the Bid Support

Programme. The financial assistance included

bid support, delegate boosting such

as marketing, local entertainment,

airport activation, event

management services, and onsite

support services. This support made

it possible to present a budget

favourable to the international

committee, to host the event in

South Africa.

“The organising committee of

the 8 th World One Health

Congress is very thankful for the

support they received from the

SANCB in bringing the Congress

to South Africa.” — Marietjie

Venter, Congress Co-Chair,

University of Witwatersrand

The 8 th World One

Health Congress

(WOHC)

The World One Health Congress

(WOHC) is the world’s premier

Congress to advance the One Health

agenda. The Congress leverages the experience

of the global One Health Community (formerly

One Health Platform) to animal-human disease

transmission alongside their social and

environmental determinants. The WOHC takes

place biennially, attracting professionals from

academic institutions, civil society, national

governments, the private sector and

multilateral organisations. Leading scientists

and policymakers come together to share

learnings across diverse disciplines, including

epidemiology and disease surveillance, animal

production and trade, food safety, animal

health, human health, environmental science/

ecology, and global health security.

The World One Health Congress, as the largest

One Health event of the year, brings together

experts in scientific research, policy, and

industry globally, to encourage collaboration for

enhanced human, animal, and environmental

research for epidemic and pandemic

preparedness and to achieve optimum planetary

health. The importance of One Health’s

cooperation was brought to the forefront

during the COVID-19 pandemic, and building

these bridges is more important than ever.

#MeetInSouthAfrica

southafrica.net

www.businesseventsafrica.com

Business Events Africa November 2024 11


CASE STUDY

The 8 th World One Health Congress focused

on enhancing One Health collaboration on

the African continent and facilitating northsouth

cooperation in the post-pandemic era.

The global One Health Congress provided

the ideal platform to showcase science on

the African continent and enhance northsouth

cooperation to enhance One Health

research and policy development to prevent

the next pandemic.

It enabled discussions on major One Health

challenges, together with sharing research

data and policy developments. Above all, it

provided a great opportunity to review

global One Health science and policy

through an African lens.

The 1 st International One Health Congress

took place in Australia, the 2 nd edition in

Thailand (2013), the 3 rd edition in Amsterdam

(March 2015), the 4 th International One

Health Congress took place in Melbourne,

Australia once again, and was organised in

conjunction with the 6 th Biennial Congress of

the International Association for Ecology

and Health (December 2016). The 5 th

International One Health Congress took

place in Saskatoon, Canada (June 2018) and

the Sixth World One Health Congress was

organised as a virtual edition in 2020 as a

result of the COVID-19 pandemic. The 7 th

Word One Health Congress was organised in

Singapore from 7 to 11 November 2022. Prior

to this, the meeting had not been hosted in

Africa.

The next meeting will be held in two years,

in Europe. The winning bid will be

announced in due course.

What is the global One

Health Community?

One Health is an integrated, unifying

approach that aims to sustainably balance

and optimise the health of people, animals,

and ecosystems.

It recognises the health of humans, domestic

and wild animals, plants, and the wider

environment (including ecosystems) that are

linked and interdependent.

The approach mobilises multiple

sectors, disciplines, and

communities at varying levels of

society to work together to foster

well-being and tackle threats to

health and ecosystems, while

addressing the collective need for

clean water, energy, and air, safe and

nutritious food, taking action on

climate change, and contributing to

sustainable development.

One Health Platform was founded

at the third international One

Health Congress in Amsterdam in

2015. In 2022, the One Health

Platform changed its name and

extended its vision to an allencompassing

participation,

towards a global One Health

Community.

The global One Health Community’s

Scientific Advisory Board is a team

of renowned experts in various

fields of health, including human,

animal, and environmental health.

They provide valuable guidance and

expertise to the organisation’s

leadership, ensuring that all

decisions and policies are evidencebased

and grounded in sound

scientific principles. Their collective

knowledge and experience help to

advance the global One Health

Community’s mission of promoting

the health and well-being of people,

animals, and the planet.

In which Sector does

the global One Health

Community operate

in?

The global One Heath Community

operates in the scientific field of

One Health: human, veterinary, life

sciences, and environmental health.

South Africa is a signatory to the

international health regulations

that are aimed to enhance

countries’ capacity to detect and

respond to Zoonotic diseases as part of

epidemic and pandemic resilience.

Enhancing One Health awareness and

cooperation between human, animal, and

environmental health specialists in

academic research and governmental

agencies both locally, on the African

continent, and globally, have a direct

impact on our capacity to detect, prevent,

and respond to future epidemics and

pandemics. Raising awareness and

encouraging One Health collaboration and

training have a direct impact on human and

animal health and the prevention of

Zoonotic diseases.

What value did this

congress have to the South

Africa economy?

The 8 th World One Health Congress

(WOHC) brought in 1,400 researchers and

policymakers in the medicinal, veterinary

and environmental One Health research to

South Africa. This had a direct impact on

investment in health on the African

continent by showcasing scientific capacity,

but also local needs for investment.

Researchers, students, policymakers, clinical

health professionals, veterinarians and

environmentalists benefited from the

opportunity to attend this conference

locally. This congress raised awareness of

the importance of One Health in epidemic

and pandemic preparedness and response

in Africa. Apart from having a direct impact

on tourism, this congress will also build

bridges between scientists and policy

makers within the One Health space and

enhance future cooperation to improve

global health security.

The value of business events plays an

important role in accelerating a country’s

economy. South Africa has a wellestablished

Medical Health Sector. The

SANCB focuses on attracting conferences

in economic sectors that the government

has identified as priorities for future

development. Hosting major events in

these sectors can significantly accelerate

macro-economic benefits for the country.

#MeetInSouthAfrica

southafrica.net

12 Business Events Africa November 2024

www.businesseventsafrica.com


CASE STUDY

Estimated Economic Impact – R35,840,000

*This is an estimation as the final report has

not been shared.

Delegate Numbers

The conference brought together more than

1,400 delegates from 87 countries (including

670 participants from 35 African countries),

400 speakers across 70 sessions, including

1,388 submitted abstracts, and 600 scientific

posters, were presented. The 400 speakers

including scientists, policymakers, students

and industry focused on the importance of

Africa in One Health.

With the objective of addressing all crosssectoral

and transdisciplinary aspects of the

One Health paradigm and representing all

continents, 117 travel grants were awarded to

Low-or Middle-Income Countries (LMIC) and

early career scientists.

This Congress enhanced the importance of

South Africa as a global leader in human,

animal, and environmental health and

epidemic and pandemic preparedness. It

promoted both academic strengths in medical

and veterinary research. Furthermore,

delegates were able to experience the local

flavour, during the congress, through local

entertainment. Furthermore, from a tourism

perspective, local pre- and post- tours were

offered to delegates.

The 2019 COVID-19 pandemic highlighted the

importance of including Africa in the global

response to emerging diseases and investing

in the One Health response. Africa has been

the origin of several emerging and Zoonotic

diseases of international concern in recent

history including HIV, Ebola, West Nile virus,

Zika virus, Chikungunya, and Monkeypox. The

continent has experienced the burden of

health and economic loss due to these

diseases. However, the continent has

developed expertise in detection, prevention

and control of emerging Zoonotic diseases.

South Africa’s leadership in identification and

rapid reporting of new COVID-19 variants of

concern enhanced the global response, but

the country was marginalised internationally

through travel restrictions even though these

variants were already circulating

internationally before they were

identified in South Africa.

Inequality in the availability of public

health measures such as vaccines

and diagnostic testing on the African

continent relative to the developed

world is detrimental to global health

security.

“In terms of pandemic

preparedness, it is very difficult to

predict where the next outbreak is

going to come from. There are new

and exciting innovations in science.

In addition to multidisciplinary

collaborations, it is highly

important to also get the

engagement of industry partners”.

— Ab Osterhaus, Congress Co-

Chair, TiHO, Germany

The knowledge

economy

The Congress served as a platform

for experts, researchers, and

professionals from diverse

disciplines to converge and

exchange knowledge on critical

topics related to One Health.

Through the congress, world

experts, researchers, and

professionals from diverse

disciplines were brought together

to exchange knowledge on critical

topics related to One Health. The

research had both a function in

professional training of scientists,

veterinarians, medical experts and

policymakers and for training of

young scientists and students. The

congress included several sessions

on One Health education and also

funded 117 students from across the

world, including LMIC, to attend

the congress. This was funded

through grants from the National

Research Foundation of South

Africa, The Bill & Melinda Gates Foundation

and the Gordon & Betty Moore

Foundation.

Key Outcome

One Health experts called for inclusion of the

One Health concept in binding frameworks

to achieve the SDGs. In view of the

forthcoming UNFCCC COP 29 and G20

Summit Rio 2024, Congress Chairs and

participants called for embedding One Health

principles into legislative frameworks.

“For us in Africa, this is a dream come

true. We are all ambassadors of One

Health. We have both the opportunity

and the responsibility to successfully

operationalise One Health in our

respective countries. Furthermore, we

need to find a way to embed One Health

in legislative frameworks, international

protocols, and agreements.” Misheck

Mulumba, Congress Co-Chair, Africa One

Health Network (AfOHNet)

Local community

Local products were sourced, and local

companies were appointed. Several side

events were organised pre- and postcongress

and these involved extra hotel

nights and meeting venues.

• Local companies were contracted for onsite

congress support (Vetlink), hosts, AV

(AV Sense), transfers, video recording, etc.

• Local organisations were sourced for

entertainment and local flavour: Youth

Choir, Marimba Jam, dancers, etc.

• All printing and delegate material came

from local businesses: congress bags,

water bottles, lanyards, programme books,

badges and banners.

“We should have come to Africa years

ago,” — John Mackenzie, Congress

Co-Chair, Curtin University.

For more information on the Bid Support

programme, please click here.

oluk from Pixabay.

www.businesseventsafrica.com

#MeetInSouthAfrica

southafrica.net

Business Events Africa November 2024 13


CASE STUDY

Image by Michal Jarmoluk from Pixabay.

82 nd FIP World Congress

of Pharmacy and

Pharmaceutical Sciences

01 – 04 September 2024,

Cape Town, South Africa

The FIP World Congress of Pharmacy and

Pharmaceutical Sciences, was held for the first

time in sub-Saharan Africa. Dr Mariet J Eksteen,

Professional Development and Support Officer,

Pharmaceutical Society of South Africa (PSSA)

shared her insights into the 82 nd FIP World

Congress of Pharmacy and Pharmaceutical

Sciences.

What is The International

Pharmaceutical Federation

(FIP)?

Founded in 1912, the International

Pharmaceutical Federation (FIP) is a nongovernmental

organisation with its head office in

the Netherlands. FIP has organised

pharmaceutical congresses since it was

established. Through their partnerships and

extensive pharmacy, pharmaceutical sciences,

and pharmacy education networks, they support

the development of the pharmacy profession

through practice and emerging scientific

innovations and by developing the pharmacy

workforce to meet the world’s

healthcare needs and expectations.

FIP is the global body for pharmacy,

pharmaceutical sciences and

pharmaceutical education. Through

158 national organisations, allied

organisations (including academic

institutional members) and individual

members, it represents over four

million pharmacists, pharmaceutical

scientists and pharmaceutical

educators worldwide.

The Pharmaceutical Society of South

Africa (PSSA) has been a member

organisation of FIP since 2011. Only

member organisations may submit a

bid to host a FIP World Congress.

Which Sector does the

FIP operate in?

The International Pharmaceutical

Federation (FIP) operates in the

Medical & Life Sciences sector.

South Africa is an established

contributor to the work of FIP and contributes to

pharmaceutical healthcare on a global scale.

FIP works to advance the pharmacy profession so

that people everywhere can access the expertise

of pharmacists and medicines. Their activities

include working in partnership with other

organisations, such as the World Health

Organization, to improve global health; speaking

for the profession on current issues, such as

patient safety, through issuing statements at the

World Health Assembly; supporting members

(national professional organisations, scientific

organisations, schools of pharmacy and

individuals), publishing reports and guidance, and

organising international congresses to provide

the profession with an opportunity to share

knowledge and experiences face-to-face.

The FIP World Congress of

Pharmacy and Pharmaceutical

Sciences

The FIP World Congress of Pharmacy and

Pharmaceutical Sciences, was held for the first

time in sub-Saharan Africa from

01 – 04 September 2024, Cape Town, South

Africa.

#MeetInSouthAfrica

southafrica.net

14 Business Events Africa November 2024

www.businesseventsafrica.com


CASE STUDY

South Africa remains the largest pharmaceutical

market in Sub-Saharan Africa and is an established

contributor to the work of FIP. This congress was

an ideal opportunity to showcase the country’s

contributions in the pharmaceutical market.

Africa contributes significantly to the

pharmaceutical workforce, research, primary

healthcare delivery, and pharmaceutical care, not

to mention the high burden of disease among

communicable and non-communicable diseases. It

was important for the world to understand

Africa’s contributions and needs.

Thousands of pharmacists meet, learn, share, and

exchange views at the annual congress. The varied

programme, offering something for everyone,

makes the annual congress the premier

international event in pharmacy each year. The

social side – finding new friends and greeting old

ones – complements the academic programme.

FIP also has a regional conference programme.

The World Congress was hosted mostly in Europe

until 1971, when it was hosted for the first time

outside of Europe, in Washington DC, in the

United States of America followed by Canada in

1985. From there, the Congress visited each

continent at least once: Australia (1988), Japan

(1993), Egypt (2005) and Brazil (2006).

Of the 81 FIP World Congresses hosted before

2024, only one Congress was hosted on the

African continent in 2005 in Cairo, Egypt, despite

visiting the other continents several times.

Before the Congress in Cape Town, it was hosted

in Australia (2023), Spain (2022), United Arab

Emirates (2019), Scotland (2018) and South Korea

(2017). The 83 rd FIP World Congress will take place

in Copenhagen, Denmark.

Value to the South African

economy

FIP’s vision is a world where everyone benefits

from access to safe, effective, quality and

affordable medicines, health technologies and

pharmaceutical care services provided by

pharmacists in collaboration with other healthcare

professionals.

Annually, close to 3,000 leaders, experts, and

stakeholders from across the pharmaceutical and

healthcare sectors unite to discuss and shape the

future of pharmaceutical healthcare.

This year, 3,365 delegates from 97

different countries found their way to

the Congress in Cape Town, of which

1,845 delegates were from South Africa.

This was the first time many

international delegates had the

opportunity to travel to the African

continent. This was the 2 nd biggest

congress organised in FIP’s history. In

the five days of the Congress (one preday

and four congress days), a total of

106 sessions and 33 smaller business

meetings were organised. A record

number of 68 companies were present

at the exhibition that was organised

alongside the scientific sessions. The

exhibition also hosted 701 poster

presentations from selected abstract

submissions.

South Africa has a well-established

professional and trade association

industry spanning across various

sectors. The SANCB focuses on

attracting conferences in economic

sectors that the government has

identified as priorities for future

development. Hosting major events in

these sectors can significantly

accelerate macro-economic benefits for

the country.

Medical and Life Sciences are at the top

of the list.

South Africa is a developing country,

and when these meetings are convened

in SA, our local experts get an

opportunity to learn from international

experts, and international experts get to

learn from our local experts.”

For the 2023/24 financial year, the

South Africa National Convention

Bureau, SANCB, sourced and submitted

95 bids for international business

events, to be hosted in South Africa

between 2024 and 2032. So far, South

Africa has won 19 of the bids submitted,

with a combined economic contribution

of R84,1 million between 2024 and

2025.

Delegate numbers

• Breakdown of numbers (attendees) —

3,365 delegates from 97 countries,

with 1,845 from South Africa.

A total of 2,482 nights by 487 delegates

were booked through the congress

website. A total of 3,365 congress

delegates are estimated to have spent

an average of R1,500 per day on food,

tours and gifts. This could be calculated

to be approximately R25-million. In

addition to using the CTICC as venue,

the services of local health and safety

inspectors, security, audio and visual,

and catering companies were utilised

during the Congress. Dinners and

receptions were booked at local

restaurants and venues. A local shuttle

service allowed delegates to book

transport to/from the airport to the

city centre and back, upon booking.

Local Attendance

• Through a collaboration between the

South African Pharmacy Council (SAPC)

and the Health and Welfare Sector

Educational and Training Authority (HW-

SETA), funding was accessed for the

registration fee for 900 South African

delegates to attend the Congress.

• South African delegates were offered a

reduced registration fee compared to

what international delegates had to pay.

• South Africa delivered the largest

delegation of pharmacy students and

young pharmacists to the Congress. A

29-person delegation under the South

African Pharmaceutical Student

Federation (SAPSF) umbrella was the

largest student delegation at Congress.

The Young Pharmacists’ Group of PSSA

consisted of 24 official delegates. These

students will ensure that the impact and

legacy of the Congress continues.

Legacy

Before the Congress, the PSSA adopted

three legacy projects which will continue

the success of the FIP 2024 Congress.

#MeetInSouthAfrica

southafrica.net

www.businesseventsafrica.com

Business Events Africa November 2024 15


CASE STUDY

• The first project was in collaboration

with FIP. CTICC Cares was launched on

18 July during the CTICC's Mandela

Day celebrations. This initiative

collected pre-loved items from

Congress participants and will be

distributed to local communities during

December. Participants were

encouraged to bring books and/or

stationery, soft toys, items of clothing,

shoes, bathroom items and nonperishable

food items.

• The second project focuses on the

implementation of the Basel

Statements in Africa. The Basel

Statements are a set of hospital

pharmacy practice standards

developed by the International

Pharmaceutical Federation (FIP)

Hospital Pharmacy Section (HPS) to

reflect the global pharmacy

profession’s preferred vision of practice

in the hospital setting and serve as a

resource for pharmacists, departments

of pharmacy, and pharmacy

organisations to ensure the collective

group of hospital pharmacists are

working toward a shared vision.

Therefore, South Africa and the African

continent must develop a strategy to

align the statements with our context.

This will be done through a four to sixyear-long

legacy project and more

information will be shared over time.

• The third legacy project, Medicines to

Africa, is an initiative that commenced

in 2023 during the FIP Congress in

Brisbane when the ‘Medicines to…’

initiative signed an agreement with

South Africa to initiate and drive it in

the African region. During a dedicated

signing ceremony, eight countries

signed their support to the initiative.

These countries are South Africa,

Nigeria, Tanzania, Kenya, Ghana, Egypt,

Zimbabwe, and Malawi. Gift of the

Givers has been appointed as the

charity that will facilitate the process

during times of crisis.

“SANCB was involved in the bid

process from the outset, and

upon submission of the bid to

FIP, SANCB alongside other

stakeholders, issued letters of

support stating their support

towards the realisation of this

event. The SANCB also provided

financial bid support in terms of

the site visits, hosting of the

event, delegate boosting, and

onsite support. Without the

SANCB, it would not have been

possible for organisations

outside of the conference

industry to host international

events of such scale.”

— Mariet J Eksteen, Professional

Development and Support

Officer, Pharmaceutical Society

of South Africa (PSSA)

Local community

involvement

• The 3,000 Congress bags were

produced by a group of women

from Mannenberg, Cape Town.

They were also given an exhibition

space in the foyer of the CTICC, to

sell locally produced items to the

Congress delegates.

• The entertainment during the

Opening Ceremony, which was

live-streamed via YouTube, was

done by a local choir from

Khayelitsha called Isibane se

Africa.

• During the Closing Dinner, a new

upcoming artist named Carlethia,

was booked as entertainment.

Pre- and Post- Tours

• Four professional tours were

hosted by the local branch of the

PSSA. These tours enabled 155

(international) colleagues to visit

different sessions related to

community pharmacy, hospital

pharmacy, pharmaceutical industry

and academia. This allowed these

delegates to observe how pharmacy is being

practiced in South Africa and to build

possible future collaborations and

engagements.

• In addition, with the help of two local tour

agencies, Cape Town Day Tours, South

African Pre- and Post-Congress Tours, and

tours to eight other African destinations,

were offered to delegates. Through these

two platforms, almost R1.5-million was

generated in bookings.

Partnering with the South

Africa National Convention

Bureau

The South Africa National Convention

Bureau (SANCB) supported the 82nd World

Congress of Pharmacy and Pharmaceutical

Sciences through the following

contributions:

• The SANCB contributed financially towards

the Congress bid,

• Site visits by FIP,

• Delegate boosting; and

• Onsite support during the event.

These contributions make an enormous

difference in the feasibility of such an event.

It is not possible in a resource-constrained

environment for any host organisation to

proceed without the support of this scale

from SANCB. These contributions assisted

with printing of congress material (booklets,

programmes, posters), congress bags (locally

sourced), prior marketing events and

activities, venue hire, transport,

entertainment, etc.

Support from additional stakeholders other

than PSSA, specifically SANCB, showed FIP

that the bid document submitted was not

pie-in-the-sky. The support and

contribution from SANCB gave the national

backing needed to show FIP that PSSA was

serious about its commitment to hosting this

event, and that several other stakeholders

supported the bid.

For more information on the Bid Support

programme, please clickhere.

#MeetInSouthAfrica

southafrica.net

16 Business Events Africa November 2024

www.businesseventsafrica.com


CASE UFI STUDY UPDATE 1

UFI introduces refreshed

brand identity and logo

• Rollout of a reimagined appearance marks the beginning of the association’s centennial.

• New logo showcases legacy, reflects the evolution of the organisation.

UFI, The Global Association of the

Exhibition Industry, recently revealed

a new logo and updated branding,

marking UFI’s transition into its second

century of existence.

UFI president Geoff Dickinson said: “UFI’s

new identity reflects the bigger role, a

responsibility that our organisation has

today.”

For a long time after its foundation in 1925,

the organisation did not use a logo. After a

hiatus during the Second World War, the first

visual was introduced in 1947, showing the

head of Hermes, the Greek god of Trade and

messenger of the gods (called Mercury by

the Romans), wearing a winged helmet.

This logo was used until 2003, when UFI

underwent a major repositioning. Then, the

organisation’s name was changed to “UFI,

The Global Association of the Exhibition

Industry,” reflecting that UFI had indeed

grown to be a global organisation with

(back then) presences in Paris and Hong

Kong. That repositioning included a new

logo, depicting an abstract version of the

head of Hermes.

The new logo now focuses on the wing

of Hermes’ helmet as the symbol of the

organisation’s legacy. The wing consists of

four strands or feathers, representing the

four pillars of UFI’s work for its members and

the global exhibitions and events industry:

Events, Research, Education, and Advocacy.

Its green colour represents the sustainable

and long-lasting positive impact of

exhibitions for businesses, destinations, and

societies as well as a perennial optimism

that a greater good is achieved when

people meet across borders and cultures.

The logo uses a modern and clean font

too, that is optimised for use across digital

channels as well as in its physical

appearance.

UFI president, Geoff Dickinson said: “Our

industry has changed a lot since the beginning

of this century, and UFI has changed with that.

As the relevant global organisation for our

sector, the new logo and appearance

showcase how much UFI has grown and

matured. We have a different role, a bigger

responsibility now, and UFI’s new identity

reflects this. It suits our organisation well.”

“It is a testament to the great work done

over the last 25 years. The previous UFI

appearance stood the test of time, and the

new appearance could be stretched far into

this much more digital presence. But, on the

eve of UFI’s 100 th birthday, it was time to rethink

and reimagine what UFI looks like, to

ensure future success in an evermore digital

environment,” added Kai Hattendorf, UFI chief

executive officer.

The new branding will be rolled out across

all digital platforms, event materials, and

communication channels in the coming

weeks. Attendees of the upcoming UFI

Global Congress in Cologne, Germany, will

also get a first-hand look and feel of the new

branding as it debuts during the event,

which will be held from 20 to 23 November

2024 at Koelnmesse — including a special

commemorative giveaway.

www.businesseventsafrica.com

Business Events Africa November 2024 17


SPOTLIGHT ON GABORONE

Avani Gaborone Resort & Casino: an ideal business

and leisure destination in Botswana

Nestled in the heart of Gaborone, Botswana, Avani Gaborone Resort & Casino stands as a

testament to the harmonious blend of comfort and entertainment. This hotel offers a

comprehensive range of facilities, catering to both business and leisure travellers. From worldclass

conferencing facilities to stylish accommodation options, delectable dining experiences,

and a vibrant casino.

The resort boasts a state-of-the-art

conference centre that can

accommodate up to 500 guests. Whether

you’re planning a board meeting, a product

launch, or a large-scale conference, Avani

Gaborone Resort & Casino offers a versatile

space equipped with modern audiovisual

technology and dedicated event planners to

ensure a seamless and successful event.

The conference centre is designed with

natural light and flexible seating

arrangements, creating a conducive

environment for collaboration and creativity.

Additionally, the resort provides a range of

breakout rooms and meeting spaces for

smaller groups, catering to diverse needs and

preferences.

The hotel is currently offering a daily

conference package priced from P490 per

person and includes:

• Morning tea with pastries

• Buffet lunch and soft drinks

• Afternoon tea with pastries

• Water

• Pens and notepads

• Flipchart and markers

Delegates attending conferences and

events at the hotel can choose from an array

of accommodation options to suit every need

and budget. With stylish rooms and suites, the

resort provides comfort and convenience.

Each room is thoughtfully designed, with

modern amenities.

Avani Gaborone Resort & Casino offers a

diverse culinary experience. Savuti Grill serves

up a variety of cuisines, including African

dishes, while The Pantry provides quick and

fresh snacks for those on the go. Moruleng Bar

and Restaurant is the perfect spot to unwind

18 Business Events Africa November 2024

www.businesseventsafrica.com


SPOTLIGHT ON GABORONE

poolside with refreshing drinks and light bites.

For a more relaxed setting, Conservatory &

Pool Terrace offers simple bites throughout

the day.

The hotel’s vibrant casino is a major

attraction for guests seeking entertainment

and excitement. The casino features a wide

variety of games, including slot machines,

blackjack, roulette, and poker. The

sophisticated ambiance and friendly staff

create a welcoming and inviting atmosphere

for all guests.

In addition to its modern conference

facilities, accommodation options, and dining

experiences, Avani Gaborone Resort & Casino

offers a wide range of facilities and amenities

to enhance guests’ stays.

The resort features the luxurious Mosha Spa,

where guests can relax and rejuvenate with a

range of massages, treatments, and therapies.

The outdoor pool is a perfect spot for

unwinding and soaking up the sun, while the

well-equipped AvaniFit gym provides ample

opportunities for staying active. For those

seeking a more active leisure option, the hotel

also boasts a padel court, perfect for a friendly

game with friends or family.

Elevate Your Next Event in Gaborone for a

Seamless Experience

Avani Gaborone Resort & Casino offers exceptional conference and

event experiences. From intimate meetings to large-scale events. Book

your event in the heart of Gaborone, from P490 per person.

Offer includes:

Morning tea with pastries | Buffet lunch and soft drinks

Afternoon tea with pastries | Water | Pens and note pads | Flip chart

and markers

T: +267 361 6000

E: gaborone@avanihotels.com

AVANIHOTELS.COM

www.businesseventsafrica.com

Business Events Africa November 2024 19


YEAR-END EVENTS

Emperors Palace jam-packed with

year-end function possibilities

It’s a common problem. As the year draws to a close, suddenly it’s time to start thinking about

ideas for a year-end function. The usual debates ensue about dietary restrictions, and

feedback from last year highlights the need for a more engaging experience, and no one wants

to travel further than the distance they can shotput a buffet roast.

If only there was a solution…

Emperors Palace in Kempton Park (right

next to OR Tambo international, and on

the Gautrain bus route) has the

prescription to alleviate year-end function-itis

with a series of possibilities to entertain and

delight even the crotchetiest of employees.

Option 1 — The Safe Bet

Those looking for standard fare and a good,

hearty meal can book the Emperors Palace

Year-End Lunch. Value-for-money and

offering a curated selection of delicious

dishes that will leave your team impressed.

At only R450 per person, the package offers

versatile three-course menu options, setup,

and a service team to ensure that it’s a firstclass

experience.

Alternatively, there are a host of popular

restaurant brands in the Emperors Palace

Entertainment Emporium to satiate the

fussiest of tastebuds, and include Italian

Kitchen, Brazza, Tribes, Rosetta’s and Hooters.

To book, contact sales@peermont.com.

Option 2 — Rocking Out

For those looking to tap their toes and cut

the proverbial rug, they can Party Like a

Rockstar at Barnyard Theatre at Emperors

Palace. Known for its lively shows and festive

atmosphere, Barnyard Theatre is the perfect

venue to host a year-end function that

combines entertainment, good music and

delicious food.

They offer special group packages tailored

to your needs, ensuring your year-end

function is both fun and affordable. Whether

you’re a small office team or a large corporate

group, their options cater to everyone and

offer the experience of a rock & roll night out,

complete with awkwardly dancing co-workers.

To book, visit www.barnyardtheatre.co.za.

Option 3 — Out of your Comfort Zone

Whereas most year-end functions involve

having a meal — have you thought of

making your own?

Hear us out. Food Jams have recently

opened a Joburg version of the popular social

cooking experience at Emperors Palace.

Food Jams is a great alternative activity for

those looking to unwind, socialise or simply

learn a trick or two in the kitchen. It’s ideal for

friend groups or families looking to find

something different do, and have fun in an

environment that is often out of their comfort

zone. More importantly, Food Jams is ideal for

team building outings or company year-end

functions. Think of Food Jams as your own

20 Business Events Africa November 2024

www.businesseventsafrica.com


YEAR-END EVENTS

private Masterchef Masterclass, where you

get to have fun putting together a series of

exotic dishes and then share the results. The

interactive cooking experiences are not just

about savouring delicious flavours, but

combining the power of cooking with a deep

commitment to sustainability, Food Jams at

Feastivity redefines what it means to indulge

in your own unique creations, while caring for

our planet.

Food Jams has a series of signature events

that have already happened in November

and coming in December — which is ideal

for companies and corporates looking for

something different, fun and interactive for a

year-end function event. Here’s the calendar:

• 06 Nov — Mexican Fiesta Cooking Class

• 07 Nov — Boujee Boozie Barista Fun

• 09 Nov — Journey to Japan Cooking Class

• 13 Nov — Hibachi Griller Cooking Class

• 20 Nov — Mediterranean Escape Cooking

Class

• 23 Nov — Indian Spice Adventure Cooking

Class

• 27 Nov — Italian Feast Cooking Class

• 30 Nov — Mexican Fiesta Cooking Class

• 04 Dec — Journey to Japan Cooking Class

• 07 Dec — Hibachi Griller Cooking Class

For more information, or to book, visit

FoodJams.co.za or click here.

Why search, when you have a host of

options at one location — no wonder it’s The

Palace of Dreams.

www.businesseventsafrica.com

Business Events Africa November 2024 21


YEAR-END

R450pp

FUNCTION 2024

We know it’s been another

super-busy year. Let take care

of your end of year celebration

to thank your team for all their

hard work.

Incl. 3-course menu,

setup & festive cheer

BOOK TODAY TO AVOID

DISAPPOINTMENT:

011 928 1903 | Sales@Peermont.com

22 Business Events Africa November 2024

Ts & Cs apply | Valid from 1

Nov – 20 Dec 2024

www.businesseventsafrica.com


SUSTAINABILITY FEATURE

Sustainable tourism: A rising priority for

the hospitality and travel sectors

World Sustainability Day took place recently, and the focus is turning towards an increasingly

critical issue — sustainable tourism. The recent signing of the Climate Change Act by President

Cyril Ramaphosa has made it clear: South Africa’s tourism sector needs to evolve if it wants to

meet the challenges of climate change head-on. Companies such as The Capital Hotels,

Apartments and Hotels, and Cathay Pacific are at the forefront of this transition, illustrating

that sustainability can coexist with growth and innovation.

Pioneering green practices in

hospitality

Marc Wachsberger, chief executive officer

of The Capital Hotels, sees the Climate Change

Act as a pivotal moment for the hospitality

industry. “The Act highlights the critical need for

sustainable practices across all sectors, and

tourism is no exception. For South African

hospitality to thrive, we must adopt energyefficient

solutions that reduce our carbon

footprint while ensuring a quality experience for

our guests,” he said.

The Capital Hotels, Apartments and Resorts

has become a champion of sustainable

hospitality, investing millions into renewable

energy initiatives to power 80 per cent of its

properties with solar by 2025. This move not

only aims to reduce the group’s carbon footprint

but also provides a buffer against the challenges

of load shedding — an issue that continues to

affect businesses across the country. The Capital

is also on the cusp of signing an agreement

with Discovery Green which will provide wind

and solar power for their hotels and will cover

90 per cent of their hotel usage.

Beyond energy, The Capital is leading the

charge in water conservation, an increasingly

critical issue in South Africa. The group has

implemented a borehole project at its SEVEN

Villa and The Capital Zimbali properties, with The

Capital On The Park slated to be next. Currently,

this initiative allows Zimbali’s water needs to be

fully met by borehole sources, reducing

dependence on municipal supply. The aim is for

the other properties to follow suit. Moreover,

The Capital Pearls and Zimbali, two luxury spots

in Durban, have embraced innovative measures

to address water scarcity and quality:

• Blue Drop Standards: These resorts adhere to

a South African programme ensuring top

water quality and sanitation for guests,

enhancing the safety and reliability of their

water sources.

• Advanced Purification Systems: These

systems treat and reuse water, reducing

reliance on municipal supplies and

conserving precious resources.

• Internal Water Circulation: The Capital Pearls

employs an internal system to manage water

use, ensuring efficient usage and reducing

the demand on local water infrastructure.

• Reverse Osmosis Systems: The Capital

Zimbali has a backup reverse osmosis system

that ensures clean water availability, even if

the city supply fails.

These investments form part of a broader

drive within the sector to implement energyefficient

practices. From water conservation

measures to solar-powered energy systems, The

Capital is leading the charge, demonstrating

that environmental responsibility can go handin-hand

with business growth.

Towards a cleaner sky

For Cathay Pacific, sustainability takes to the

skies. The airline has committed to achieving

net-zero carbon emissions by 2050 and has set a

near-term goal to reduce its carbon intensity by

12 per cent from 2019 levels by 2030. A central

part of this strategy is the increased use of

Sustainable Aviation Fuel (SAF), a cleaner

alternative to fossil jet fuel that is produced from

sustainable and renewable sources, which can

reduce over 80 per cent of its lifecycle carbon

emissions. The airline has been one of the

pioneers, working to expand the SAF supply

chain by partnering with global suppliers and

corporate partners to scale up the demand.

“We’re on a mission to move people forward

sustainably and responsibly, and it’s a collective

effort to travel greener together,” says Shanna

Docherty, regional head of trade sales for

Middle East and Africa (MEA) at Cathay Pacific.

“We’re committed to the use of SAF and

working closely with our partners to make air

travel more sustainable. These efforts not only

help us achieve our climate targets but also

allow our customers to be part of the journey

together.”

Additionally, the airline is tackling waste

reduction. By 2025, Cathay Pacific aims to

reduce single-use plastic items to just 1.5 pieces

Marc Wachsberger.

Shanna Docherty.

per passenger, down from 7.7 in 2019, and to

cut cabin waste by 30 per cent by 2030. The

focus is on incorporating circular economy

principles, from how raw materials are

produced, to how we design more reusable

products, to how we recycle waste products.

Collectively committing to a greener

future

Together, The Capital Hotels and Cathay Pacific

demonstrate that sustainability in tourism is

achievable through collaboration and

innovation. As World Sustainability Day draws

near, their efforts highlight the importance of

transitioning to greener practices — not only

for the health of the planet, but also for the

longevity and success of the tourism industry.

By embracing renewable energy, investing

in cutting-edge technology, and rethinking

travel’s environmental impact, these industry

leaders are setting a new standard for

sustainable tourism in South Africa and

beyond. Their collective commitment is a

reminder that while the journey toward

sustainability may be complex, the rewards –

for businesses, travellers, and the

environment – are well worth the effort.

www.businesseventsafrica.com

Business Events Africa November 2024 23


SUSTAINABILITY FEATURE

Marriott International

launches connect responsibly

for sustainable meetings

Marriott International has introduced ‘Connect Responsibly’, a new programme aimed at

helping meeting planners integrate sustainability into their events at selected hotels within the

Marriott Bonvoy portfolio.

The initiative will provide customers

with detailed Meeting Impact Reports,

which measure the environmental

impact of events, and offer options for

purchasing carbon credits. The programme

is expected to be available globally, at

participating properties, by the end of

October.

“There is nothing like connecting in

person, and doing so responsibly makes it

that much better. With the Connect

Responsibly programme, we are giving our

conferencing and events customers

options to better understand the impacts

of their meetings as we collectively strive

to create a more resilient future for travel,”

said Erika Alexander, chief global officer,

global operations, Marriott International.

Fuelled by the growing demand for

meeting solutions that address

sustainability and are informed by research

and consumer insights from its global pilot

programme, the property group is focused

on offering a Meeting Impact Report

through the Connect Responsibly

programme. Available after an event has

taken place, the user-friendly Meeting

Impact Report is intended to capture event

details, property-specific sustainability

practices implemented, and the event’s

carbon and water footprints, calculated

through established hospitality industry

methodologies. Marriott expects the

Meeting Impact Report to be available in

11 different languages, based on location.

“Our customers are eager to participate

in sustainability efforts. Connect

Responsibly expands ongoing initiatives

and strengthens our efforts focused on

sustainability in hospitality,” said Tammy

Routh, senior vice president, global sales,

Marriott International.

This initiative aligns with Marriott’s

broader commitment to reducing

greenhouse gas emissions and advancing

sustainability within the hospitality

industry. In April 2024, Marriott

International became the largest global

hospitality company to receive approval

from the Science Based Targets initiative

for its emissions reduction goals.

24 Business Events Africa November 2024

www.businesseventsafrica.com


SUSTAINABILITY FEATURE

Hotel Verde achieves net

zero waste certification

Setting the standard as the only current net zero waste certified hotel by the Green Building

Council of South Africa.

Hotel Verde Cape Town Airport

proudly announces its achievement

of the prestigious net zero waste

certification from the Green Building

Council of South Africa (GBCSA),

establishing itself as a pioneer in the

hospitality industry for its outstanding

waste diversion initiatives. Surpassing the

required 90 per cent landfill diversion rate,

Hotel Verde achieved an impressive 93

per cent diversion rate for operational

waste over 12 months, recorded from

1 March 2023 to 28 February 2024,

underscoring its commitment to

sustainability and environmental

stewardship.

“Sustainability is not just a choice; it’s our

responsibility,” states Caron van Rooyen,

general manager of Hotel Verde. Located

just 400 metres from Cape Town

International Airport, Hotel Verde is

celebrated as Africa’s greenest hotel,

blending four-star luxury with eco-friendly

practices. With 151 stylish rooms, a new

spa, and conference facilities for one

hundred delegates, it caters to both leisure

and business travellers, ensuring a

memorable experience rooted in

environmental commitment.

At the heart of Hotel Verde’s visionary

journey lies the inspiration of its founder

and director, Mario Delicio, “As a company,

we hold a responsibility to care for our

environment and the society we inhabit. It’s

time that we stop viewing waste as mere

refuse destined for landfills. Instead, we

must recognise waste as a valuable resource

— precious to us all.”

Driven by his passion for travel and keen

intuition, Mario recognised the need for a

hospitality experience that caters to guests’

comfort and also aligns with their green

values. What began as a simple business

decision evolved into a profound

commitment to sustainability, fuelled by

Mario’s role as a parent and grandparent

dedicated to preserving the planet for future

generations.

Hotel Verde’s journey to achieving

Net Zero Waste was guided by two

core strategies

1. Sustainable purchasing policy

The best way to manage waste is through

prevention. Hotel Verde understands the

importance of creating innovative, reusable

packaging solutions. Consequently, they

have urged many suppliers to embrace this

approach. Moreover, sourcing products

locally is essential. By focusing on

environmentally responsible procurement,

Hotel Verde greatly reduces its carbon

footprint and significantly reduces waste.

2. Waste separation and composting

Waste separation is crucial for uncovering

valuable materials like metals, glass, plastics,

paper, and food waste, which can be

recycled and sold. Hotel Verde exemplifies

this by providing labelled bins for recyclables

and food waste, promoting sustainability

among guests and staff, and supporting

environmental conservation.

As landfill sites in South Africa approach

capacity, Hotel Verde’s innovative waste

management practices underscore the urgent

need for industry-wide intervention. The

government needs to change the way waste is

collected, and sorting needs to be

implemented right from the start.

The hotel’s status as the only current net

zero waste certified hotel in Africa results from

key collaborations, highlighting the

importance of teamwork in addressing this

pressing issue. Diverting food waste from

landfills not only conserves valuable space but

also significantly reduces greenhouse gas

emissions, a crucial factor in combating climate

change. Through meticulous waste separation

and composting efforts, the hotel has

successfully composted over 46,803 kg of food

waste, resulting in considerable carbon

savings.

The Green Building Council of South

Africa, represented by chief executive officer,

Lisa Reynolds, commends Hotel Verde. “This

is the latest in many of their achievements

within the sustainable development and

sustainable tourism space. This takes

innovation and meaningful communication

— another thing that the owners,

management, and staff do well at Hotel

Verde.”

Green Gap Consulting, led by Melissa van

Rensburg, provided expert guidance

throughout the certification process.

“Sustainability isn’t just something Hotel

Verde does; it’s who they are. Hotel Verde is

a sterling example of a business that puts

sustainability at the forefront of every

decision and action they take, showcasing

why they are the first hotel in the Western

Cape to achieve this certification,” Ms van

Rensburg said.

With its composting services, Zero to

Landfill Organics played a crucial role by

effectively managing and composting

waste while fostering sustainable practices

that align with Hotel Verde’s commitment.

The Don’t Waste Group, under chief

executive officer Jeremy Droyman, offered

essential waste management support

through their waste documentation client

portal. “We're proud to support Hotel Verde

in achieving their Net Zero Waste

Certification,” Mr Droyman explained.

Looking ahead: Future sustainability

goals

As Hotel Verde continues its sustainability

journey, the next goal is to achieve a Net

Positive Waste certification by further

increasing waste diversion efforts and

collaborating with stakeholders to

minimise challenging waste streams. This

ambitious target reflects the hotel’s

unwavering commitment to

environmental responsibility and its

aspiration to set new benchmarks in

sustainable hospitality.

Hotel Verde invites guests, stakeholders,

and the broader community to join its

journey towards a greener future,

demonstrating that sustainable practices

can be seamlessly integrated into hospitality

for a more responsible world.

www.businesseventsafrica.com

Business Events Africa November 2024 25


WTM REPORT

Image by Julius Silver from Pixabay.

Blended business and leisure travel is the top

opportunity for tourism growth

—2024 WTM Global Travel Report

Business travel has defied post-pandemic expectations and, when extended with leisure, now

represents the top opportunity for tourism growth, according to new research.

Over half of the experts responding to

Tourism Economics’ Travel Industry

Monitor 2024 survey for the WTM

Global Travel Report cited blended leisure

and business travel as a tourism growth

opportunity, making it the top niche

mentioned.

Business travel’s performance has been

“something of a surprise relative to prior

expectations,” the report notes. The postpandemic

persistence of online meetings

and events was expected to cause its

decline.

Instead, in-person meets are ‘still highly

valued’ and business overnights and

spending have surpassed previous peaks.

The report notes business travel is being

built largely around Business Events.

Annual growth in business visits of

around 19 per cent in 2024 outstrips a

growth of around 11 per cent for leisure

visits according to Tourism Economics.

Though business travel’s growth is

expected to slow somewhat to around 17

per cent in 2025, over the period 2024 to

2030 such visits are predicted to grow by

around 50 per cent against a growth in

leisure visits of a little under 30 per cent for

the same period.

Significantly, business travellers are

staying longer and spending more per trip.

While the volume of international business

visits currently remains 6 per cent below

pre-pandemic levels, the number of

overnights are three per cent above the

2019 benchmark.

Such extended visits are partly thanks to

the trend for ‘bleisure’ — the combining of

business trips with extra days of leisure

tourism. In this respect, remote working has

had a positive effect, the report notes,

enabling travellers to be more flexible

about working overseas around their

leisure time.

However pure leisure travel, which is also

seeing extending lengths of stay, remains,

by a large margin, the most important

travel segment in terms of volume and

spending, comprising 69 per cent of arrivals

and 80 per cent of global travel spending.

Juliette Losardo, exhibition director for

World Travel Market London added: “WTM’s

aim is to help attendees navigate change,

ensuring travel professionals are equipped

for the year ahead. Commissioning the

WTM Global Travel Report supports our

commitment to providing attendees with

the latest trends shaping the travel

landscape.

“Using an expansive databank covering

more than 185 countries worldwide as

destinations and as origin markets,

covering all major bilateral tourism flows in

terms of visits, nights and spend, as well as

unique industry insights, the report gives a

comprehensive outlook on tourism.”

The WTM Global Travel Report is produced

in conjunction with Tourism Economics,

part of Oxford Economics. It was unveiled

on Tuesday 5 November at WTM London,

which ran from 5-7 November at Excel

London.

26 Business Events Africa November 2024

www.businesseventsafrica.com


ICCA CONGRESS REPORT

ICCA Congress 2024 wraps up recordbreaking

experience in Abu Dhabi

The 63 rd ICCA Congress came to a close, and after four incredible days of dynamic sessions

bringing together 1,563 delegates globally, we’ve made history once again, proving that our

industry is stronger than ever and that business events have the power to change the world.

Featuring 176 speakers, 93 sessions, and

attended by 11 ministers and

undersecretaries as well as UN Tourism

Secretary General H.E. Zurab Pololikashvilid,

this year’s event was ICCA’s biggest Congress

yet. Delegates from 76 countries worldwide

came together to share knowledge,

collaborate, and expand horizons, all with the

central theme of Tomorrow Starts Today.

Commitment to future generation and

association community engagement

The event was attended by over 102

international and regional university students,

demonstrating ICCA’s commitment to

including the next generation of meetings

and events professionals and providing a

roadmap toward growing their careers in the

space. With more than 100 associations in

attendance, representatives from all sectors of

the meetings and events industry gathered

for an unforgettable experience that promises

to live on in the hearts of attendees for years

to come.

This year’s Congress boasted an innovative,

futuristic model never before seen in the

global business events industry: The Hub.

Featuring 19 concurrent sessions in a

groundbreaking design that allowed for freeflowing

information exchange and real-time

feedback from attendees via AI technology,

this never-before-seen concept was based on

insights from last year’s Congress in Bangkok,

where delegates participated in Sharing Hubs.

The Hub is just one example of how the 63 rd

ICCA Congress once again set the global

standard for the business events industry, and

promises to go down in industry history as a

benchmark for future events.

“This year’s ICCA Congress was certainly

one to remember. With record-breaking

attendance, incredible speakers, and the

sense of community that makes ICCA a

leader in the industry, it was truly an event

we’ll never forget,” said Senthil Gopinath, CEO

of ICCA. “The power of connection was on full

display, and from everyone at ICCA, I’d like to

thank each and every delegate for joining us

in Abu Dhabi, and our partners and sponsors,

too. Here’s to many more years of gathering

together and creating change, making

history, and building a brighter future.”

Delegates heard from industry-leading

experts and speakers who illuminated the

issues that matter most to the future of

business events, shared incredible memories,

and built unbreakable friendships.

Attendees let loose and showed their

competitive side at Challenge Night at

Warner Bros World, delighted in jawdropping

views of the Sheikh Zayed Grand

Mosque during the Welcome Dinner at the

Ritz-Carlton Abu Dhabi Grand Canal, and

enjoyed world-class hospitality during the

Gala Dinner at the Emirates Palace Mandarin

Oriental Hotel.

Participants celebrated the winning entries

of the Best Marketing Award and Incredible

Impacts, then gathered to vote on the future

of ICCA at the General Assembly, and shared

insights and ‘Aha moments’ over meals and

coffee breaks.

ICCA is grateful to our gracious hosts in

Abu Dhabi who helped make the 63 rd

Congress an incredible success.

www.businesseventsafrica.com

Business Events Africa November 2024 27


VENUE NEWS

Newmark Hotels & Reserves expands portfolio

Specialist management group, Newmark Hotels & Reserves recently announced the addition of

Gorilla Heights Lodge, defined by luxury accommodation and outstanding gorilla trekking

experiences, to its rapidly expanding African portfolio.

The lodge will officially open under

Newmark’s management from 7

November 2024, which will mark the

group’s reentry into the gorilla trekking market,

having formerly operated in this industry at an

exclusive Rwandan property.

Gorilla Heights Lodge spans 12 acres and is

set at the highest vantage point in the Bwindi

sector of the exquisite and highly sought-after

Bwindi Impenetrable National Park, a UNESCO

World Heritage Site. Given its unique location,

the lodge offers spectacular views of the great

Virunga Mountain ranges and the Bwindi

Impenetrable Forest, where several mountain

gorilla families reside.

Neil Markovitz, founder and chief executive

officer of Newmark Hotels & Reserves says:

“Having taken the time to meticulously

evaluate opportunities to reenter the gorilla

trekking market, we are incredibly enthusiastic

about introducing Gorilla Heights Lodge to our

portfolio. We look forward to hosting guests in

luxury and providing them with access to the

breathtaking experiences that the Bwindi

Impenetrable National Park presents. It is such

a special region in terms of the altitude, its

natural beauty and trekking opportunities,

along with other excursions, that await.

Consequently, we expect to see massive

global demand for visits to this destination.”

The ‘ultimate blend of luxury’ at Gorilla

Heights Lodge

The eco-friendly lodge comprises 15

cottages, which have each been luxuriously

appointed and decorated with locally

sourced, handcrafted treasures. The

accommodation is well thought out, offering

large windows and private balconies that

take advantage of the magnificent views over

the Bwindi Impenetrable Forest.

Nearby gorilla encounters and nature

experiences

Gorilla Heights Lodge is perfectly situated for

guests to embrace gorilla and golden

monkey trekking excursions, with Nkuringo,

the closest gorilla trekking sector, only a 15-

minute walk from the lodge. This area is

home to four gorilla families, amounting to a

population of 48. Nearby, the Rushaga

trekking sector is home to another ten gorilla

families and, in the Mgahinga sector, the rare

golden monkey species. In addition to these

trekking experiences, guests will be able to

enjoy the biodiversity of the National Park,

which boasts an array of tree species, ferns

and birds.

Dining

The in-house Humura Restaurant

incorporates delectable ingredients and

delightfully conceptualised menus, under the

expert guidance of Newmark’s Group Head

Chef, Chris Erasmus, and its Group Sommelier,

Marlvin Gwese. Dining experiences unfold on

the terrace, where guests can enjoy

mesmerising views of the Virunga Mountains

and the Bwindi Impenetrable Forest, to top

off each culinary journey.

Additionally, Canopy Bar, which overlooks

the Impenetrable Forest is an ideal spot for

guests to savour beverages, coffees and

African blended teas. At night, the sight of

the active Nyiragongo volcano, in the

Democratic Republic of Congo, is truly

breathtaking.

Facilities

The IKE Spa, enhanced by the lodge’s serene

surroundings, welcomes guests to unwind

after a long day of gorilla trekking. Skilled

therapists offer a variety of treatments and

massages. Guests can also relax at the steam

and sauna facilities or at the lodge’s

swimming pool.

The impressive Gorilla Heights Lodge

offering will form part of the broader African

network of Newmark properties that offer

multi-destination experiences from Cape

Town, the Greater Kruger National Park, and

the Karoo, to Mauritius and Zanzibar.

28 Business Events Africa November 2024

www.businesseventsafrica.com


INCENTIVE TRAVEL VENUE INDEX NEWS

NH Sandton unveils new culinary

delights at Tradewinds Restaurant

NH Sandton proudly hosted an exclusive event to introduce its new general manager, Don

Jesseman and chef Donaldson Madubela, who brings a wealth of culinary expertise to the

hotel. Guests were treated to a preview of the innovative new menu at the hotel’s restaurant,

Tradewinds, curated to offer an exquisite yet affordable fine dining experience.

Chef Donaldson aims to revolutionise the

dining landscape at NH Sandton by

presenting a carefully crafted fivecourse

menu that balances gourmet flavours

with accessible pricing. “We believe that

luxury dining should be a treat that

everyone can enjoy,” Chef Donaldson said.

“Our goal is to deliver an exceptional culinary

journey, rich in textures and flavours, without

compromising on affordability.”

The menu, designed to tantalise the taste

buds, features:

• Crusted venison: with potato pavé, green

beans, homemade apricot chutney and

thyme jus.

• Mushroom risotto: truffle essence, exotic

mushrooms and parmesan cheese.

• Tamarind glaze eggplant: served with

sweet potato puree, smoked butternut

and turmeric popcorn.

• Pan-seared salmon: with avocado, lentil

salad and passionfruit Beurre blanc.

• Vanilla Crème Brûlée: a classic dessert,

elevated with mango pearls, peppercorn

tuile, and a medley of berries.

The event was a resounding success,

showcasing NH Sandton’s commitment to

culinary excellence and warm hospitality

under the leadership of Mr Jesseman. Guests

left with a sense of excitement for the

gastronomic experiences that await at

Tradewinds.

www.businesseventsafrica.com

Business Events Africa November 2024 29


VENUE NEWS

Makalali River Lodge unveils luxury refurbishments

Nestled along the scenic banks of the Makhutswi River, Makalali River Lodge has recently

unveiled its elegant refurbishments, enhancing the guest experience while embracing the

unique character of each of its three exclusive camps.

Situated on a 26,000-hectare conservancy

in the Hoedspruit region, west of the

famous Kruger National Park, in the

Limpopo province of South Africa, and close

to the Drakensberg Mountains, lays the

breathtaking Makalali.

Each camp is now designed to offer a

personalised and secluded escape, each with

its own main area, pool, and boma —

ensuring that every stay feels entirely one-ofa-kind.

As part of the recent upgrades, Makalali

River Lodge has introduced fresh furnishings

and meticulously crafted finishes that echo

the natural beauty of the surrounding

bushveld while providing guests with refined

luxury.

Each camp, with its distinct style, boasts a

refreshed ambiance that connects guests to

the landscape while offering the utmost

comfort and relaxation.

Three unique camps, one unforgettable

experience, each of the three camps at

Makalali River Lodge promises guests an

exclusive atmosphere, ideal for both solo

travellers and groups. With dedicated

facilities in every camp, visitors can enjoy a

private and immersive safari experience:

• Main Areas

Each camp’s main area has been

thoughtfully designed to be both

welcoming and intimate, featuring stylish

décor that complements the natural

surroundings.

• Pools

The lodge’s pools are designed to blend

seamlessly with the environment,

providing a tranquil space to relax and

unwind between safari adventures.

• Bomas

As night falls, guests can gather under the

stars at their camp’s exclusive boma,

reliving the day’s wildlife encounters over

an authentic African dining experience.

These upgrades further highlight Makalali

River Lodge’s commitment to delivering

unparalleled luxury and personal

experiences, allowing each camp to stand

as a unique retreat within this premier

safari destination.

30 Business Events Africa November 2024

www.businesseventsafrica.com


MARKET VENUE NEWS

Joint Associations collaborate to empower

success with Next Generation Workshop

The Joint Associations Next Generation Workshop, on Cultivating Leadership in a Globalised

Workforce, took place recently at the North Convention Center, Mandalay Bay in Las Vegas.

Organised by IAPCO, IFES, AIPC, and

AMCI, the workshop provided a

platform for deepening the

understanding of adaptive leadership in

today’s globalised workforce.

The four associations collaborated again to

empower the next generation following the

success of the previous shared workshop at

IMEX Frankfurt.

It highlights the importance that each of

the four associations places on collaborating

with and the importance of giving a voice to

the Next Generation.

Estefanía Zárate Angarita, of Kenes Group,

said: “The Joint Associations Workshop is a

demonstration of continuous and

strengthening collaboration between key

players of our global meetings sector, where

the visions and talents of the future leaders

are centre stage.

“The programme and the format, including

the logistics and the delivery of this

educational session have been mindfully

crafted by ambitious early career

professionals to enable a platform for cuttingedge

conversation around leadership,

globalisation, and knowledge exchange

across cultures and generations.”

“As a member of the IAPCO Next

Generation Committee, it was my honour to

work alongside colleagues from AMCI, IFES,

and AIPC to bring this format for the first time

to IMEX America, transferring the lessons

from our first Joint Associations Workshop,

carried out this past May at IMEX Frankfurt

and tailoring the content to the audience

from the Americas.”

“It was exciting to share my experience as a

Colombian journalist and digital nomad,

working remotely for the world-class PCO

Kenes Group since 2021.”

Uta Goretzky, executive director of IFES,

said: “Motivated employees who have a stable

network within the industry are a key factor

in the MICE industry. The Next-Gen

workshops at IMEX contribute to these

networks and, along the way, participants

learn from each other and from experienced

experts. In short, the offer from the

cooperating associations is a must.”

Key topics included adapting to a shifting

global landscape and creating leadership

opportunities for talent from low and middleincome

countries.

www.businesseventsafrica.com

Business Events Africa November 2024 31


MARKET VENUE NEWS

Joburg Tourism appoints Khanyisa Ngewu as senior

manager, destination marketing and events

Thandubuhle Mgudlwa, chief executive officer of the Johannesburg Tourism Company (Joburg

Tourism), is proud to announce the appointment of Khanyisa Ngewu as senior manager,

destination marketing and events.

Ms Ngewu brings 18 years of

experience in communication,

public relations, and stakeholder

management across the public and private

sectors. Throughout her career, she has led

high-level communication strategies,

public relations campaigns, and media

relations efforts, making her a valuable

leader in her field.

Before joining Joburg Tourism, Ms

Ngewu served as director of public

relations and communications at the

National Skills Fund (NSF) for six years,

where she managed internal and external

communication. Ms Ngewu also

spearheaded the development of NSF’s

first standalone website and coordinated

the ministerial launch of the

Apprenticeship Centres of Specialisation

Programme.

Her public service background is backed

by 12 years of consulting experience for

public and private clients.

Her career began at Boomtown Strategic

Brand Agency, where she developed

expertise in media relations and public

relations strategy. Ms Ngewu later joined

SMG Africa, progressing through several

roles, including senior communications

consultant and business development

manager. During this time, she handled

marketing and communications for entities

in development finance, industrial

development, agrarian reform, and rural

development, including managing

exhibitions nationally and internationally

for trade and investment promotion

activities.

In 2012, Ms Ngewu founded her

consultancy, On the Record EC, where she

managed media relations and branding

services for clients in development finance,

business incubation, and science,

technology, engineering, and mathematics

(STEM) education. Her efforts earned her

recognition at the Eastern Cape’s 5 th Annual

Women in ICT Awards in 2014.

Ms Ngewu further expanded her

consulting experience at Meropa

Communications, where she became

public sector divisional head. Ms Ngewu

managed the South African National Roads

Agency’s (SANRAL) public relations

portfolio and led national roadshows and

brand development projects, including

Indlulamithi South Africa Scenarios 2030.

Ms Ngewu holds a Bachelor of Applied

Communication Management and a

Bachelor of Social Science (Honours) in

Communications from the University of

Fort Hare. Ms Ngewu looks forward to

leveraging her strategic vision and

leadership experience to drive success in

the destination marketing and events

team at Joburg Tourism.

32 Business Events Africa November 2024

www.businesseventsafrica.com


MARKET VENUE NEWS

GL events South Africa announces exclusive partnership with Xanita

GL events South Africa is thrilled to announce an exclusive partnership with Xanita, a leading

sustainable events and exhibition solutions manufacturer, to become the sole supplier of the Xanita

Eco-Mod range within the exhibition and events sector. This partnership reinforces GL events South

Africa’s commitment to providing environmentally responsible solutions to the market.

The Xanita Eco-Mod product range

stands out for its unique, modular, and

versatile design, ideal for events,

exhibitions, and retail platforms. Crafted

from Xanita’s eco-friendly materials, Xanita

Eco-Mod is celebrated for its ecological,

economical, and modular attributes. With

this exclusivity agreement, GL events South

Africa expands its reach, positioning Xanita

Eco-Mod as a go-to solution beyond the

events industry and into retail spaces.

“We’re excited to deepen our

sustainability efforts in the industry through

our collaboration with Xanita,” said Craig

Newman; group chief executive officer at

GL events South Africa. “This partnership

allows us to provide the market with a

distinctive, environmentally-conscious

product that not only meets our high

standards for quality and efficiency, but also

reflects our dedication to sustainable

development.”

Key benefits of the Xanita Eco-Mod

Range

• Sustainable and recyclable: Made from

sustainably sourced paper-based materials,

fully recyclable, and re-brandable,

contributing to a circular economy.

• Locally manufactured: Produced locally,

supporting the South African economy

and reducing environmental impact.

• Modular and reusable: Designed for easy,

mess-free installations with no tools

required, and can be reused 3-5 times,

making it a durable and sustainable

solution.

• Superior durability: High strength-toweight

ratio and excellent acoustic

properties make Xanita Eco-Mod a

versatile choice for multiple settings.

“This exclusive partnership underscores

GL events South Africa’s mission to lead

innovatively in sustainable event solutions,

providing clients with solutions that not

only meet the demands of today, but also

contributes to a greener future.” added

Ishmael Atanasi, chief executive officer at GL

events South Africa.

For more information on Xanita Eco-Mod

product range and GL events South Africa’s

offerings, please visit www.gl-events.co.za.

Craig Newman; Group Chief Executive

Officer at GL events South Africa.

Ishmael Atanasi, Chief Executive Officer

at GL events South Africa.

www.businesseventsafrica.com

Business Events Africa November 2024 33


MARKET NEWS

SA Chefs Association welcomes new president

The South African Chefs Association (SA Chefs) is proud to announce the election of Chef Coo

Pillay as its new president, ushering in a new era of leadership as the association celebrates its

50 th anniversary. Chef Pillay, a respected figure in the culinary world, takes over from Chef

James Khoza, who served as the association’s first South African and first black president.

Chef Pillay brings a wealth of experience

and a deep commitment to promoting

inclusivity, innovation, and sustainability in

South Africa’s culinary landscape. “Our

association is more than just a collective of

chefs; we are a family united by our love for

food, culture, and creativity,” Chef Pillay said.

“Together, we will tackle the challenges ahead

and seize opportunities to elevate our

profession and inspire the next generation of

culinary leaders.”

A legacy of leadership and culinary

excellence

As SA Chefs celebrates 50 years of culinary

achievement, the association reflects on the

pivotal role its leaders and founders have played

in shaping the South African culinary landscape.

Since its founding in 1974 by six visionary chefs,

SA Chefs has grown to become a leading

professional body that represents chefs, caterers,

and culinary professionals across the country.

During his final address as president, Chef

James Khoza paid tribute to the founders and

past presidents who laid the foundation for the

association’s success. He recognised the

contributions of:

• Bill Fenname (1974-1976) — One of the

founding visionaries.

• Wolfgang Voigt (1976-1979) — Under his

leadership, SA Chefs grew in prestige.

• Manfred Muellers (1979-1982) — A

distinguished educator and Certified Master

Chef.

• Dr Billy Gallagher (1982-2002) — A culinary

icon who led SA Chefs to international

prominence.

• Heinz Brunner (2000-2003) — A renowned

culinary figure who enhanced the

association’s global stature.

• Martin Kobald (2003-2008) — As Vice

President of the World Association of Chefs’

Societies (WACS), he helped elevate South

Africa on the global culinary stage.

• Stephen Billingham (2008-2017) — Known

for his work in culinary education.

“We stand on the shoulders of giants,” Chef

Khoza remarked. “Our founders and past

presidents have built an extraordinary legacy,

and it is our responsibility to continue their

work by nurturing the next generation of chefs

and ensuring that South African cuisine thrives

on the world stage.”

Chef Coo Pillay’s journey

Chef Coo Pillay has been a dedicated member

of SA Chefs since 2005, becoming an active

participant in 2012, when he served on the KZN

committee. After relocating to Gauteng, he

joined the Gauteng committee and was elected

to the Board in 2019. Over the years, he has held

various portfolios, including managing the

Young Chefs Club and overseeing finance,

humanitarian efforts, and partnerships. His

leadership during the pandemic, particularly

the launch of Chefs with Compassion to

combat hunger and food waste, showcases his

commitment to social responsibility within the

culinary community. In 2021, he was elected

vice president and has since been instrumental

in restructuring the partnership portfolio to

create customisable sponsorship tiers,

enhancing the association’s financial stability.

Celebrating 50 years of growth and

impact

SA Chefs has a rich history of achievements. In

its early years, the association quickly rose to

prominence, earning five gold medals at the

1980 IKA Culinary Olympics. Since then, the

association has continued to play a vital role in

the professional development of South African

chefs, hosting culinary competitions, offering

training, and launching initiatives such as the

Southern Sun Centre for Culinary Excellence.

The association has also demonstrated its

commitment to social responsibility. Through

the World Chefs Tour Against Hunger, SA Chefs

raised millions for South African NGOs,

underscoring the important role chefs play in

giving back to their communities.

Looking ahead: Innovation and

inclusivity

As SA Chefs moves forward under Chef Pillay’s

leadership, the association will focus on

innovation and inclusivity, ensuring that

sustainability remains central to its vision. Chef

Pillay is committed to fostering collaboration,

supporting member-driven initiatives, and

promoting South Africa’s rich culinary heritage.

“Our industry must lead the way in embracing

sustainability and new technologies, while

celebrating the diversity of our culinary

traditions,” Chef Pillay said. “Together, we will

continue to build an inclusive and forwardthinking

community of chefs, ensuring that

every voice is heard and every talent nurtured.”

34 Business Events Africa November 2024

www.businesseventsafrica.com


Africa Tourism Partners

appoints Claire Mugabi

Africa Tourism Partners (ATP) is pleased to

announce the appointment of Claire Mugabi

(MCIM, MBA) as the representative for

East Africa with effect from Monday,

4 November 2024.

PREMIER

C O N F E R E N C I N G

Africa Tourism Partners (ATP) is a UN Tourism Affiliate Member and

a recipient of the Distinction Award. As a Pan-African firm

specialising in tourism development and strategic destination

marketing, ATP focuses on strategy formulation, master planning, and

strategic marketing in the travel, tourism, hospitality, aviation, and

MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors. The

firm utilises its extensive expertise, strong partnerships, and global

networks to implement impactful programmes that are uniquely

designed and yield measurable outcomes.

Claire Mugabi is the current CEO of AFRIREPS, based in Uganda, and

will be joining Africa Tourism Partners (ATP) as East African

representative. Claire has over fifteen years in the marketing and

communications industry, which makes her a good fit for the position.

Kwakye Donkor, chief executive officer of Africa Tourism Partners,

commended Claire Mugabi on her appointment, expressing confidence

in her ability to significantly contribute to ATP’s initiatives aimed at

enhancing intra-Africa travel market access and tourism development

across the continent and in key source markets within Africa.

“Given Claire’s expertise and experience, we are certain that she will

add considerable value to our efforts in East Africa as well as throughout

the continent and beyond. Her contributions will enhance all areas of

our work, including tourism strategy formulation and implementation,

destination marketing and brand management, MICE strategy and

project management, investment promotion and facilitation, as well as

executive coaching and capacity building,” Mr Donkor said.

Speaking about her appointment, Ms Mugabi pledged her commitment

to transform the region through impactful initiatives. “I am excited to join

Africa Tourism Partners (ATP) as the representative and focal person for East

Africa. This partnership offers a unique opportunity to contribute to ATP’s

mission of redefining African tourism. I look forward to collaborating with

the team to implement strategies that elevate Africa’s global tourism

profile, foster sustainable growth, and ensure environmental stewardship

across the region. Together, we will drive impactful initiatives that enhance

Africa’s position as a premier tourism destination,” Ms Mugabi said.

East African countries include Burundi, Comoros, Djibouti, Ethiopia,

Eritrea, Kenya, Rwanda, Seychelles, Somalia, South Sudan, Sudan, Tanzania,

and Uganda. East Africa has been the continent’s fastest-growing region in

recent years. It is home to several of the fastest-growing economies,

including Ethiopia, Djibouti, Kenya, Rwanda, Tanzania, and Uganda.

P r i m e

L o c a t i o n s

Cape Town | George | Knysna | East London |

Mpongo Private Game Reserve | Pinetown | Port

Edward | Richards Bay | Sani Pass | Scottburgh |

Umhlanga | Sandton | Midrand | OR Tambo |

Pretoria | White River | Bloemfontein

BOOK TODAY

info@premierhotels.co.za

premierhotels.co.za

096 111 5555

www.businesseventsafrica.com

Business Events Africa November 2024 35


SAACI NEWS

Image by StockSnap from Pixabay.

SAACI connects CPUT

students to the business

events industry

On 11 October 2024, the Southern African Association for the Conference Industry (SAACI)

hosted another successful interactive simulation exercise to give the Cape Peninsula

University of Technology (CPUT) students hands-on experience and insights into what it

actually means to work in the business events (meetings, incentives, conferences, and

exhibitions) industry.

This comes after the successful event

with Nelson Mandela University (NMU)

in August, when SAACI chief executive

officer Glenton de Kock and Eastern

Cape chapter chair Niel Mouton led insightful

discussions with other industry leaders,

including NMU deputy vice-chancellor:

Engagement and Transformation André Keet,

and Principal Lecturer Hugh Bartis, as well as,

Dr. Zinzi Sixaba, to inspire the next generation

of event professionals.

Mr Mouton was approached to do

something similar for CPUT. “They wanted to

spend the day connecting with students and

helping them understand the ins and outs of

the industry,” he explained.

An insider perspective on the business

events industry

The workshop was for third-year students

studying towards their diplomas in event

management. “We strive to close the

knowing-doing gap for students entering the

world of work and want to demonstrate the

value of industry association membership in

their event career journeys,” explained Esti

Venske, senior lecturer and programme

coordinator– advanced diploma: events

management at CPUT. Ms Venske is also the

Learning Ambassador at SAACI.

“Engaging with industry allows for a

deeper understanding of the real world of

work and sets the foundation for them to

contribute to the economic prosperity of our

country as active event practitioners,” she

added.

The event included a practical education

element, where students could learn from an

industry mentor and SAACI member, in this

36 Business Events Africa November 2024

www.businesseventsafrica.com


SAACI NEWS

case, Mr Mouton. “It was an important

exercise for students to see that ‘eventing’

doesn’t have to mean only one thing. Being

able to immerse themselves into the day-today

running of a business is hugely beneficial

for when they have to do the same in the

future,” Mr Mouton said, who has also

provided hands-on experience to students

planning on entering the industry, through

his own company, Boast Events.

“A textbook is a good starting point, but

real-life experiences are the best industry

exposure you can get,” he added. “We all

know how difficult it is to get in with a

company and no one is willing to share the

tricks of the trade with newcomers. By

merging the know-how and the practical

experience, we give students an insider

perspective into the industry.”

Ensuring a sustainable business

events industry

Through mentorship programmes and

experiential learning opportunities, SAACI

and CPUT ensure that it has a continuous

supply of capable leaders who can steer its

future growth. “I believe that equipping the

next generation of young people entering

the workplace can only lead to good

things,” Mr Mouton said. “There is a massive

gatekeeping culture in our industry, which

doesn’t benefit anyone. If we give students

the knowledge and tools to be able to

confidently enter the workforce or start

their own businesses, it can only make our

industry, as a whole, stronger.”

Providing education and training ensures

that young professionals are equipped with

the necessary skills, such as event

management, hospitality, and marketing,

to manage complex events, logistics, and

client interactions. This, in turn, elevates the

quality and professionalism of the sector,

making South Africa a competitive global

destination for MICE activities.

Looking ahead to the future

“I really believe that the Event Simulation

we went through on the day is a great new

concept that we could incorporate into

how we teach young people about our

industry,” Mr Mouton explained. He hopes

that the event continues to grow into

something bigger, with full-day workshops

and interactive experiences that will show

students even more of what eventing is all

about.

Ms Venske agreed, adding that Mr

Mouton’s talk resonated with the students,

who had many questions for him in return.

“Thank you to Niel for working with me on

such short notice and still meeting our brief

— and to SAACI for supporting this event.

Next year, we’ll do more similar initiatives!”

According to research by Custom Market

Insights, the global business events

market’s value is expected to soar to $1.62

trillion by 2032, with an annual compound

growth rate of 18.2 per cent, underscoring

its vast potential. As the business events

industry expands, it generates employment

opportunities across multiple sectors –

travel, hospitality, event services, and more

– contributing significantly to South Africa’s

economy through tourism and

international business events. It is essential

to prepare new professionals who can

navigate its complexities.

www.businesseventsafrica.com

Business Events Africa November 2024 37


AAXO NEWS

Convention Centres: Catalysts for

transformation in Africa’s urban landscape

On 31 October 2024, we celebrated World Cities Day. It is essential to acknowledge the

profound impact that convention centres and business events have on Africa’s urban

landscape. These venues are more than mere locations; they are dynamic engines of

economic growth, job creation, and social interaction that significantly shape the fabric of

our cities.

Gary Corin, chair of the Association of

African Exhibition Organisers (AAXO),

emphasised: “Convention centres and

business events are integral to the

design and functionality of our cities. They

drive economic growth, create jobs, foster

social interactions, and promote cultural

exchange, making their role in sustainable

urban development indispensable.’

In an era marked by rapid urbanisation and

burgeoning populations, the demand for

innovative, multifunctional spaces is more

pressing than ever. Convention centres are at

the forefront of this transformation,

significantly contributing to economic

vitality, social connectivity, and contemporary

urban design.

Shaun Bird, general manager of the

Sandton Convention Centre (SCC), said: "The

events and exhibitions industry has a

substantial impact on local economies,

generating significant revenue and

facilitating the sharing of knowledge.”

Economic Impact: A Catalyst for Growth:

Convention centres serve as vital catalysts for

economic growth. The International Congress

and Convention Association (ICCA) estimates

that business events contribute

approximately $1 trillion to global GDP. Cities

such as Cape Town and Johannesburg have

adeptly leveraged their convention facilities

to attract international conferences,

generating millions in revenue. For instance,

in the 2023/24 financial year, the Durban

International Convention Centre (Durban

ICC) contributed R6.3 billion to South Africa’s

GDP, underscoring its crucial role in driving

national economic growth.

Lindiwe Rakharebe, chief executive officer

of Durban ICC, said: “The Durban ICC is not

just a convention centre; it is a beacon of

opportunity, driving economic growth while

positively impacting local communities.”

Adele Hartdegen, chief executive officer of

the Johannesburg Exhibition Centre (JEC),

highlights, “Convention centres are integral to

both local and national economies, serving

as hubs where exhibitors and visitors

converge to forge important deals.”

The Gallagher Convention Centre (GCC)

also plays a vital economic role, hosting

between 300 and 400 events annually and

welcoming approximately 650,000 visitors

each year. Leniese van der Merwe, marketing

manager of Gallagher Convention Centre,

said: “These figures highlight our essential

role in the local economy.”

These statistics illustrate how convention

centres not only promote business

transactions but also stimulate local

economic growth, creating a vibrant

environment for communities and industries

alike.

Job Creation in the Business Events

Sector

The business events sector is crucial for job

creation and economic development.

According to the World Travel & Tourism

Council (WTTC), travel and tourism

supported 24 million jobs in Africa in 2019.

“Our new initiatives, such as MusicEx, have

created over 3,000 work hours, showcasing

our commitment to community

development,” Ms van der Merwe said. The

ongoing growth of the business events

sector not only enhances job opportunities,

but also fosters community engagement and

economic resilience, acting as a catalyst for

demand in industries such as hospitality and

logistics.

Ms Hartdegen, from JEC, emphasises the

sector’s significant impact, stating: “In 2023,

our projects generated over 3,000 temporary

jobs, making a substantial contribution to the

local economy. “

While Durban ICC estimates that it created

and/or sustained approximately 11,387

annualised jobs in the South African

economy during the 2023/24 financial year,

comprising 6,818 direct jobs and 4,569

indirect jobs.

“Our commitment to sustainability and

community engagement ensures that as we

attract the world to Durban, we uplift our

residents and preserve our environment for

future generations,” Ms Rakharebe added.

Attracting investment: Convention

centres are instrumental in attracting foreign

direct investment (FDI). The World Bank

indicates that countries with robust business

event infrastructures are more appealing to

investors. Rwanda’s investment in the Kigali

Convention Centre has positioned the

country as a key player in the international

meetings arena, setting a benchmark for

others in the region.

Social interaction and networking:

building community: Business events foster

collaboration, with a report from the Events

Industry Council revealing that 84 per cent of

attendees forge new connections, promoting

partnerships and innovation. Convention

centres serve as vibrant platforms for cultural

exchange, allowing cities to showcase their

unique heritage to a global audience. This

cultural diplomacy is crucial for fostering

goodwill and understanding, as these venues

bridge cultures through events that celebrate

local traditions.

Community engagement: Many

convention centres are designed to serve the

community beyond business events, hosting

local gatherings, exhibitions, and educational

programmes to enhance participation. “We

believe in giving back; our long-standing

relationships with local charities have made a

significant impact,” Ms van der Merwe said.

Shaping the future: In alignment with the

United Nations’ Sustainable Development

Goals (SDGs), the design of convention

centres can prioritise sustainability. For

example, Nairobi is integrating green

building practices into its convention centre

designs to minimise environmental impact.

Urban revitalisation: Convention centres

can serve as catalysts for urban revitalisation,

often leading to improved infrastructure,

38 Business Events Africa November 2024

www.businesseventsafrica.com


AAXO NEWS

enhanced transportation links, and more

vibrant public spaces. The Cape Town

International Convention Centre has played a

pivotal role in the city’s urban regeneration

efforts, attracting further investment and

development. Mr Bird said: “To fully harness

this potential, cities must ensure that they

have first-class facilities and convention

centres to attract major events and

conferences. This includes upgrading

infrastructure and collaborating with

stakeholders to create a seamless business

tourism experience.”

Smart city integration: As African cities

evolve, the integration of smart technologies

into convention centres can significantly

enhance operational efficiency and improve

the visitor experience. Features such as

advanced audiovisual systems and highspeed

internet make these venues

increasingly attractive for international events.

Success in this sector requires careful

attention to several key factors to ensure

benefits for both visitors and local residents.

Connectivity and accessibility are crucial;

convention centres should be easily reachable

via public transportation, walking, and biking,

including seamless integration with existing

transit networks, and ample parking facilities.

Mixed-use development is another essential

aspect. A convention centre surrounded by

hotels, restaurants, retail spaces, and

residential buildings creates a vibrant,

walkable environment that appeals to both

visitors and locals. Incorporating public spaces

– such as parks, plazas, and waterfronts –

enhances the experience for everyone,

providing inviting gathering spots. Finally, the

economic benefits for the local community

must be considered. A well-integrated

convention centre can stimulate local

businesses, create jobs, and boost tourism

revenue, as highlighted by Ms Rakharebe

from DICC.

A case study in success: Cape Town has

solidified its position as Africa’s premier

destination for business meetings, hosting 42

international association events in 2023 — up

from 30 the previous year. The ICCA report

emphasises the role of business events in

driving economic growth in the Western

Cape, which recorded a total of 51

international meetings in 2023. Local leaders

assert that these gatherings are vital for

innovation and economic prosperity, further

enhancing Cape Town’s appeal, through its

high service standards and diverse offerings

for delegates.

Conclusion: A vision for the future

Mr Bird affirmed: “By delivering exceptional

experiences, we not only enhance our city’s

vibrancy but also contribute significantly to

the broader economic landscape.” As African

cities continue to grow and evolve,

prioritising the design and integration of

convention centres will be crucial for

fostering vibrant, resilient, and inclusive urban

environments.

Investing in these spaces goes beyond

mere event hosting; it shapes the future of

our cities and communities. “Convention

centres play a pivotal role in this effort,

serving as catalysts for local economic

growth by attracting tourism and business

investment,“ Mr Corin said.

As we celebrate World Cities Day, let us

recognise the vital role that these venues play

in shaping the future of our cities and

nurturing a thriving urban ecosystem.

Together, we can advance the development of

robust convention centres across Africa that

not only enhance infrastructure, but also create

spaces for collaboration and innovation.

www.businesseventsafrica.com

Business Events Africa November 2024 39


EXSA EVENT NEWS GREENING FORUM

Image by robinsonk26 from Pixabay.

Greening by design

Do you ever feel that the term ‘sustainable event’ has become code for ‘beige and boring’?

For example, optimising waste reduction means cutting down on creativity? Think again.

SAACI’s 2024 Congress flipped the

script, proving that going green can

actually boost your event’s wow factor.

They ditched the ‘eco-constraints’ mindset

and embraced sustainability as a creative

challenge — with some seriously

impressive results.

Less waste, more wow

For event planners, unique branding and

high-impact décor are essential to

communicate event identity and engage

attendees. However, what happens when

you pair this with a commitment to

minimising waste? You’re forced to get

creative — and that’s exactly what SAACI

did.

“We didn’t use any new plots. We used

recycled plots from previous events,”

explained Glenton De Kock, chief executive

officer of SAACI. Instead of crafting fresh

signage for every session or activity, the

team repurposed old signage and gave it

new life. Same idea, fresh execution. The

result? Lower costs and a streamlined

event footprint — all without sacrificing

visual impact.

And the furniture? Same story. “We

actually used the same furniture look and

feel,” Mr De Kock shares. They simply

switched things up with lighting, draping,

and a bit of rearranging magic, making the

same space feel brand new for every

session.

SAACI also tackled the paper problem, a

nemesis for many event planners (and

trees everywhere). “We're almost paperless,"

Mr De Kock admits, though achieving fully

paperless proved a bit trickier than

anticipated; as he explained, eliminating

name tags remains a challenge as people

seem to insist on having them. Regardless,

they made huge strides by leaning into

digital programmes and communications.

Plants with a purpose

SAACI didn’t stop at reusing furniture and

signage. They brought in the green –

literally – by incorporating living plants into

their décor. Not only did this add a touch

of natural beauty to the venue, but it also

created an opportunity for community

impact.

After the Congress, the plants weren’t

just tossed aside. They found a new home

with local businesses specialising in indoor

plants. ”What we always look for within our

eventing… is how best to ensure that

there’s a legacy after the event,” Mr De Kock

highlighted. Sustainability isn’t just about

the here and now; it’s about what you

leave behind.

Thinking outside the (recycle) bin

The SAACI Congress emphasises an

important truth: sustainability doesn’t have

to be boring or expensive. In fact, often the

opposite is true. When limitations are

viewed as creative springboards, one

begins to observe genuinely innovative

and inspired solutions.

By challenging the traditional ‘takemake-dispose’

mentality, SAACI

demonstrated the power of creative reuse,

repurposing, and reducing. From décor to

catering to delegate experience, every

aspect was touched by this innovative

sustainable approach.

The real takeaway is that going green is

the new normal for events — embrace it!

About us

The Event Greening Forum is a non-profit organisation

that promotes sustainability within the business events

sector. To find out more, please visit

www.eventgreening.co.za.

For more information, please contact:

Lynn Mcleod

Tel: 082 891 5883

Email: lynn@eventgreening.co.za

40 Business Events Africa November 2024

www.businesseventsafrica.com


EXSA NEWS

2024 — A jam-packed year for EXSA

2024 has certainly been a jam-packed year for EXSA. We have grown substantially, and this

has facilitated many changes within the structures and initiatives we have facilitated. This

shows that the industry is serious about quality work being produced.

We pride ourselves on our members and fully

support their initiatives. EXSA is an inclusive

association and there is already so much planned

for 2025. So, as the year draws to a close, and everyone

slows down and gets ready for a well-deserved rest period,

we want to thank you for your efforts that have made this

year such a memorable one.

Here’s a summary of some key initiatives and

achievements from EXSA this year, aimed at delivering the

best value from EXSA membership:

• 2024 Conference in January: This event set the tone for

the year, focusing on collaboration and growth. Thanks to

industry involvement, we have made significant strides in

supporting the growth of member companies and

fostering a spirit of unity across the industry.

• 2022 & 2023 Awards: These events celebrated the

excellence within our community. The upcoming 2024

Awards, scheduled for 23 January 2025, promises to be

even more exciting, as the quality of work this year has

been outstanding. Please save the date.

• Partnerships with SAACI and AAXO: We have signed

MOUs with these trade associations, laying the foundation

for seamless communication and collaboration, to achieve

shared goals. We continue to work closely with our other

partner associations to develop and educate everyone on

new developments.

• Skills development: We’ve worked closely with Services

SETA to develop three new courses, which are in the final

stages of approval for the SAQA NQF grid. These include

an Exhibition Stand Builder Program, an Events

Management Diploma, and a Business Development

Management Diploma. These programs will help address

the current skills gap and support the growth of new

talent in the industry.

• BBEEE codes: Our work on the BBEEE codes with the

Department of Sports, Art and Culture continues. The

document is complete and awaiting approval. We

appreciate the input from members who participated in

the consultations.

• Onsite presence at events: We have increased our onsite

presence at events, helping to bridge the gap between

organisers and suppliers. This has led to smoother

By Lee-Ann Alder, EXSA

Association Manager

operations, fewer incidents, and more business

opportunities for our members. Please ensure that your

EXSA profile is up-to-date, to maximise these

opportunities.

• VAT benefit: This remains a valuable benefit, especially

with the growing number of international exhibitors in

South Africa.

• Media partnerships and alliances: Our long-standing

media partnerships with BEA and meetings magazines

have allowed us to maintain strong industry visibility.

Additionally, our alliances with local and international

associations have continued to grow.

The above is just a quick recap of the year. Our main goal

remains to ensure that our members are receiving the

benefits of being part of EXSA while producing excellent

work.

www.businesseventsafrica.com

Business Events Africa November 2024 41


SITE NEWS

Navigating the 2025 insurance landscape:

A guide for South African hospitality stakeholders

Navigating the insurance landscape in 2025 will, like 2024, be filled with challenges. We are no

strangers to this, however, having overcome many obstacles as an industry over the last few

years. Like many others, the South African hospitality industry is facing an arduous

operating environment.

Aconfluence of factors, including

economic uncertainty, geopolitical

tensions, climate change, and

increased competition, are

reshaping the risks insurers must manage.

In more detail, some of these include:

Economic uncertainty: fluctuating

exchange rates, rising inflation, and

potential recessions can impact consumer

spending and travel patterns.

Geopolitical tensions: global conflicts

and instability can disrupt travel routes,

deter tourists, and increase security

concerns.

Climate change: changing weather

patterns, more frequent and severe

droughts, floods, and storms pose

significant risks to hospitality infrastructure

and operations.

Increased competition: the rise of online

booking platforms and alternative

accommodations has intensified

competition within the hospitality industry.

Heightened client expectations: today’s

guests have higher expectations for

personalised experiences, value, and

sustainability.

These challenges have far-reaching

implications for hospitality insurance, such

as:

• Increased claims: Natural disasters,

property damage, and other claims have

risen due to climate change and

operational risks.

• Risk assessment challenges: The evolving

landscape requires insurers to assess and

adapt their risk assessment

methodologies continuously.

• Increased cost of insurance: South

Africa’s insurance market faces rising costs

due to the need for international

reinsurance coverage. This is influenced

by global reinsurers’ perception of South

Africa as a high-risk market, which

translates into higher pricing. To mitigate

this, as SATIB we prioritise placements

with A-rated reinsurers. This ensures

financial stability and the confidence that

By Robyn van der

Walt, senior

account executive

of SATIB

Insurance Brokers

claims will be handled effectively,

providing peace of mind for

policyholders.

• Product innovation: SATIB continues to

work with our insurance partners to

develop innovative products that address

the specific needs and risks of hospitality

businesses in a changing environment.

Here’s what you need to know about the

various roles and responsibilities you may

have as a stakeholder when it comes to

hospitality insurance:

1) Guests/travellers:

Travel insurance such as our SATIBGo

What we’re all about: motivational experiences

Why we do it? Business results!

Site is the only global network of travel and event professionals committed to motivational

experiences that deliver business results.

Site provides insights and connections that inspire the utilisation of this powerful tool

across diverse industries, regions and cultures.

Site serves as a source of knowledge and best practices where members can make

personal connections that sustain professional growth.

Only one organisation sits at the critical intersection between those who seek

the benefits of motivational tools and those who can provide these extraordinary

experiences. That organisation is Site...

Contact

Email: info@sitesouthernafrica.com

www.sitesouthernafrica.com

www.siteglobal.com


SITE NEWS

product: While not mandatory, travel

insurance is highly recommended for

covering unexpected events such as

cancellations, medical emergencies, and

evacuations. For example, if a guest’s flight

is cancelled due to unforeseen

circumstances, travel insurance can

reimburse them for non-refundable

deposits and expenses.

Indemnity agreements: Guests should

carefully review indemnity agreements

and adhere to the rules and regulations set

by the lodge or tour operator. This helps

protect both the guest and the business

from liability.

2) Tour operators/direct management

companies:

Public liability: Essential for covering

liability arising from equipment

malfunctions, accidents during guided

tours, or injuries caused by negligence. For

instance, if a kayak rented by a tour

operator develops a hole and causes an

injury, public liability insurance would

cover the resulting claims.

Passenger liability: Passenger liability

insurance is crucial to protect against

accidents if employees or agents drive

guests. This is especially important for

transfers to and from airports or other

destinations.

Medical evacuation: Advising clients to

have travel insurance with medical

evacuation coverage is a responsible

practice. This ensures that guests can

receive critical medical care, even in the

most remote locations.

3) Lodge owners/hotel owners/bed

and breakfasts:

Public liability: Covers accidents and

injuries on the property, including wildlife

encounters. For example, if a guest is

injured by a wild animal on the property,

public liability insurance would cover the

medical expenses and potential legal

claims.

Passenger liability: Protects against

accidents involving vehicles owned or

operated by the business. This is essential

for lodges offering transportation services

to guests and/or game viewers on safari

game drives.

Medical evacuation: Essential for both

guests and staff, especially in remote

locations. Medical evacuation insurance

ensures that individuals can be transported

to a facility with appropriate medical care

in case of an emergency.

To navigate these challenges

successfully, all stakeholders in our industry

should consider the following:

Embrace risk management: Implement

robust risk management strategies to

identify, assess, and mitigate potential risks,

such as fire response plans and medical

emergency protocols.

Partner with their brokers: Collaborate

with us to develop tailored insurance

solutions that address your specific

industry and business needs. We are

specialists for a reason and understand this

industry.

Focus on sustainability: Incorporate

sustainability practices into operations to

reduce environmental risks and attract

eco-conscious travellers.

By proactively addressing these

challenges, the South African hospitality

industry can build resilience and ensure a

sustainable future, with each stakeholder

taking ownership of their role.

Building back Exhibitions and Events together!

The founding Associations of the SA Events Council have consistently provided essential information and support on event

safety, business relief and venue capacity. Ensure you are ready for business by engaging with your association today.

hello@saeventscouncil.org


DIRECTORY

SOUTHERN AFRICAN ASSOCIATION

FOR THE CONFERENCE INDUSTRY

EXHIBITIONS AND EVENTS

ASSOCIATION OF SOUTHERN AFRICA

SOCIETY FOR INCENTIVE

TRAVEL EXCELLENCE

SA EVENTS COUNCIL

EXCO AND HEAD OFFICE

Chairperson

Jaques Fouche

e: jaques@be-moved.co.za

c: +27 (0)60 993 7542

Vice-chairperson

Gheeta Payle

e: gheeta.payle@inhousevtm.com

c: +27 (0)61 609 8585

EXSA OFFICE

www.exsa.co.za

EXSA Chairperson

Sibusiso Mncwabe

EXSA Vice Chairperson

Jacqui Nel

Treasurer

Ismael Atanasi

President

Tes Proos

c: +27 (0) 84 682 7676

e: tes@crystalevents.co.za

Treasurer

Peter-John Mitrovich

c: +27 (0)82 318 1889

e: peter-john.mitrovich@grosvenortours.com

Sustainability

Daryl Keywood

e: hello@saeventscouncil.org

Chairperson

Raylene Johnson, CEO: TEBCO-SA

Interim treasurer

Glenn van Eck, Chairperson: CEPA

Spokesperson

Projeni Pather, Chairperson: AAXO

Treasurer

Alex Wrottesley

e: alex@intoafrica.co.za

c: +27 (0)79 429 1627

Chief executive officer

Glenton De Kock

e: ceo@saaci.org

c: +27 (0)82 575 7565

Membership Services & Operations

Tracey-Lee Abdulla

e: members@saaci.org

t: +27 (0)84 492 1515

REGIONAL COMMITTEE CHAIRPERSONS

Eastern Cape Chairperson

Neil Mouton

t: +27 (0)61 423 9920

e: ec.za@saaci.org

KwaZulu-Natal Chairperson

Kavitha Dhawnath

c: +27 (0)83 607 2006

e: kzn.za@saaci.org

Gauteng Chairperson

Mary Mahlangu

c: +27 (0)81 574 9493

e: jhb.za@saaci.org

Western Cape Chairperson

Ansu Colditz

c: +27 (0)82 457 8071

e: wc.za@saaci.org

Gauteng Chairperson

Kerry-Lee Bester

Western Cape Chairperson

Liam Beattie

Western Cape Vice Chairperson

Nic Curle

KwaZulu-Natal Chairperson

Ashona Maharaj

Directors

Gavin Burgess

Kimendrie Pillay

Ross Wilson

Co-opted Directors

Daniel Chemel

Steve Marsden

Co-opted Board Members

Angelique Smith

Emmanuel Patty

Southern Africa Development

Brad Glen

East Africa Development

Chris Munyao

Young Leader Programme

Peter Mwanja

Africa Convention Bureaus

Rick Taylor

North Africa Development

George Fawzi

Board member at large

Rick Taylor

East Africa (Rwanda)

Chris Munyao

North Africa

George Fawzi

North Africa support

Brad Glen

Secretariat & Events

Mariaan Burger

c: +27 (0)82 557 8041

e: info@siteafrica.africa

Members

Kevan Jones, Executive Director SACIA

Sharif Baker, Chairperson TPSA

Tes Proos, SITE President

Justin Hawes, Managing Director: Scan Display & Event

Greening Forum Treasurer

Sibusiso Mncwabe, Chairperson EXSA

Justin van Wyk, Chairperson SALPA

Mike Lord, Chairperson ESC

Arthur Goldstuck, PSASA Exco Member

Esmare Steinhofel, Chairperson: ICCA Africa Chapter

Advisory Members

Prof Nellie Swart, Associate Professor: Tourism

Management

Corne Koch, Head: Convention Bureau (WESGRO)

Tiisetso Tau, AAXO member

Daryl Keywood, SITE Member

Bheki Twala, TEBCO-SA Executive

Kim Roberts, SAACI Representative Western Cape

Robyn D’Alessandro, PR/Social media, Vivo Visual

Voice CC

Learning Ambassador

Esti Venske

c: +27 (0)83 482 9276

44 Business Events Africa November 2024

www.businesseventsafrica.com


DIRECTORY

ASSOCIATION OF AFRICAN

EXHIBITION ORGANISERS

EVENT GREENING FORUM

INTERNATIONAL CONGRESS &

CONVENTION ASSOCIATION

SACIA — Southern African Communications

Industries Association

c: +27 (0)82 555 5556

e: kevan@sacia.org.za

Executive director: Kevan Jones

46 Waterford Office Park, Waterford Drive, Fourways,

Johannesburg

t: +27 (0)87 265 5840

e: aaxo@aaxo.co.za

Association coordinator:

Anthea Buys

e: anthea@aaxo.co.za

Chairperson

Gary Corin, Specialised Exhibitions

e: Gary.corin@montgomerygroup.com

Vice Chairperson

Projeni Pather, Exposure Marketing

e: projeni@exposuremarketing.co.za

Venue Committee Chairperson

Cornelle du Preez, Gallagher Convention Centre

e: cornelled@gallagher.co.za

Treasurer

James Bull, Informa Tech

e: James.bull@informa.com

Immediate Past Chair

Devi Paulsen-Abbott

e: devi@aaxo.co.za

Board of Directors

Adele Hartdegen, Dogan Events

Errol Bryce, Vuka Group

Joshua Low, dmg Events

Tracy Gounden, Messe SA

179 Jan Smuts Ave, Parktown North, Private Bag X7000,

Parklands 2121

t: +27 (0)11 447 4777

e: info@eventgreening.co.za

w: www.eventgreening.co.za

Management Committee Members:

Chairperson: John Arvanitakis (Chat’r Xperience)

Vice Chairperson: Neo Mohlatlole (7 Colors)

Treasurer: Justin Hawes (Scan Display)

Secretariat: Lynn McLeod (individual)

Morwesi Ramonyai (Borena Energy)

Gavin Burgess (Technology Partners)

Grace Stead (Steadfast Greening)

JP van Schalkwyk (Up-A-Tone Events)

Sonja van Rooyen (Specialised Exhibitions)

Emma Kumalo (Chat’R Xperiences)

Angelique Smith (Event Synthesis)

Joey Swart (Take Note Events)

Louis Nel (Louis THE Lawyer)*

*Co-opted

They are joined by the EGF’s associate member

representatives, who are:

AAXO: Anthea Buys

EXSA: Doug Rix/Lee-Ann Alder

Fedhasa: TBC

IFEA Africa: Janet Landey

The MICE Academy: Helen Brewer

PCO Alliance: Melody Barber

SAACI: Glenton de Kock

SACIA/TPSA: Kevan Jones

SA Roadies: TBC

PCO ALLIANCE NETWORK

e: info@pcoalliance.co.za

w: www.pcoalliance.co.za

Chairperson

Melody Barber

t: +27 (0)84 705 1181

ICCA African Chapter

Chairperson:

Taubie Motlhabane

Cape Town International Convention Centre

t: +27 (0)21 410 5000

e: Taubiem@cticc.co.za

Deputy Chairperson:

Frank Murangwa

Rwanda Convention Bureau

t: +250 788 358 454

e: frank.murangwa@rcb.rw

Secretariat:

Esmaré Steinhöfel

ICCA Africa Regional director

c: +27 (0)84 056 5544

e: esmare.s@iccaworld.org

w: www.iccaworld.com/dbs/africanchapter

w: www.iccaworld.org

OTHER ORGANISATIONS

OF INTEREST

ABTA — African Business Travel Association

Box 2594, Pinegowrie, 2123

t: +27 (0)11 888 8178

c: +27 (0)83 679 2110

e: monique@abta.co.za

w: www.abta.co.za

Founder: Monique Swart

ASATA – Association of Southern African

Travel Agents

PO Box 650539, Benmore, 2010

t: +27 (0)11 293 0560/61

e: barbara@asata.co.za

e: general@asata.co.za

Office manager: Barbara Viljoen

Council of Event Professionals Africa

Kevan Jones

e: kevan@sacia.org.za

t: +27 (0)11 083 6418

c: +27 (0)82 555 5556

Chairperson: Glenn van Eck

Magnetic Storm

c: +27 (0)82 800 2616

e: glenn@magnetic.co.za

FEDHASA National Office — Federated

Hospitality Association of Southern Africa

PO Box 3853, The Reeds, 0157

c: +27 (0)82 552 9862

e: ceo@fedhasa.co.za

w: www.fedhasa.co.za

PSASA – Professional Speakers Association of

Southern Africa

t: +27 (0)11 462 9465

c: +27 (0)83 458 6114

e: admin@psasouthernafrica.co.za

w: www.psasouthernafrica.co.za

SATI — South African Translators’ Institute

Executive director: Marion Boers

t: +27 (0)11 803 2681

e: office@translators.org.za

w: www.translators.org.za

SATSA — Southern Africa Tourism Services

Association

Box 900, Ferndale 2160

t: +27 (0)11 886 9996

e: pa@satsa.co.za

w: www.satsa.com

SKAL International South Africa

Secretary: Anne Lamb

t: +27 (0)21 434 7023

c: +27 (0)82 708 1836

e: anne@yebo.co.za

w: www.skalsouthafrica.org

STA — Sandton Tourism Association

t: +27 (0)83 558 5445

e: secretariat@sandtontourism.com

w: www.sandtontourism.com

TBCSA — Tourism Business

Council of South Africa

Chief executive: Tshifhiwa Tshivhengwa

Box 11655, Centurion 0046

t: +27 (0)12 664 0120

e: comms@tbcsa.travel

w: www.tbcsa.travel

w: www.tomsa.co.za

Member relations manager: Boitumelo Moleleki

TGCSA — Tourism Grading

Council of South Africa

Private Bag X10012, Sandton 2146

t: +27 (0)11 895 3000

f: +27 (0)11 895 3001

e: enquiries@tourismgrading.co.za

TINSA — Interpreters/Translators Network

of Southern Africa

e: info@interpreter.org.za

t/f: +27 (0)11 485 2511

c: +27 (0)83 249 0010

w: www.interpreter.org.za

TPSA — Technical Production Services

Association

c: +27 (0)82 555 5556

e: kevan@sacia.org.za

w: www.tpsa.co.za

Executive director: Kevan Jones

TTA — Tshwane Tourism Association

Box 395, Pretoria 0001

t: +27 (0)12 841 4212

e: secretary@tshwanetourism.com

w: www.tshwanetourism.com

Chairperson: Bronwen Cadle de Ponte

Secretary: Sithembile Nzimande

Membership coordinator: Liz Oosthuysen

e: membership@tshwanetourism.com

SABOA — Southern African Bus Operators

Association

Postnet Suite 393, Private Bag X033, Rivonia 2128

t: +27 (0)11 511 7641

e: saboa@saboa.co.za

w: www.saboa.co.za

www.businesseventsafrica.com

Business Events Africa November 2024 45


THE MARKET LAST NEWS WORD

Southern Sun and Durban Tourism partner to promote Durban

Southern Sun has reaffirmed its long-term commitment to Durban by partnering with Durban

Tourism. The hotel group is continuing its investment in the region through a summer holiday

activation aimed at revitalising tourism and positioning Durban as South Africa’s top holiday

destination.

This collaboration highlights the

dedication of both Southern Sun and

Durban Tourism in promoting South

Africa’s beloved coastal destination, aiming

to rekindle excitement for the region’s rich

diversity and vibrant attractions.

Convenient daily flights by South African

Airways (SAA) from all major cities to

Durban’s King Shaka International Airport

further enhance accessibility, making it

easier for visitors to reach the city’s

renowned beaches and attractions.

With its beautiful beaches, vibrant

energy, many historical sights, familyfriendly

activities, and array of

accommodation within the region, Durban

has so much to offer both local and

international holidaymakers.

Samantha Croft, Southern Sun’s Durban

region operations director, said: “Southern

Sun’s legacy in the Durban region spans

over five decades, and it’s a heritage we

hold with pride. We remain fully committed

to the growth and success of this beautiful

region.”

Winile Mntungwa, deputy head of

Durban Tourism, said: “Our long-standing

partnership with Southern Sun is built on a

shared goal — promoting Durban as South

Africa’s top holiday destination.”

Get ready to enjoy your perfect Durban

summer holiday, with Southern Sun’s

SunBreaks Summer offer. Enjoy idyllic

beachside relaxation, urban exploration, or

quality time with family with unmissable

offers for your December/January holiday.

The partnership between Southern Sun

and Durban Tourism underscores not only

the importance of collaboration in boosting

local tourism, but also the commitment to

providing visitors with unforgettable

experiences in Durban. Whether you’re

seeking adventure, relaxation, or cultural

exploration, Durban promises to deliver an

enriching holiday experience.

Index of advertisers and contributors

ADVERTISER PAGE EMAIL WEBSITE

AAXO 38-39 aaxo@aaxo.co.za www.aaxo.co.za

Avani 18-19 gaborone@avanihotels.com avanihotels.com

CSIR ICC FC,IFC, 6-8 icc@csir.co.za www.csiricc.co.za

Emperors Palace 20-21,22 Sales@Peermont.com emperorspalace.com

Event Greening Forum 40 info@eventgreening.co.za www.eventgreening.co.za

EXSA 41 exsa@exsa.co.za www.exsa.co.za

Mjunxtion 4 yolande@mjunxtion.co.za www.mjunxtion.co.za

Premier Hotels & Resorts 35 info@premierhotels.com www.premierhotels.com

SAACI 36-37 info@saaci.org www.saaci.org

SA Events Council 43 hello@saeventscouncil.org www.saeventscouncil.org

SITE Africa 42 info@sitesouthernafrica.com siteglobal.com/chapter/site-africaess

46 Business Events Africa November 2024

www.businesseventsafrica.com


THE MARKET LAST WORD NEWS

The power of personalisation

Personalisation was a massive trend for the meetings, incentives, conferences, and exhibitions

(MICE) sector coming into 2024 — and it’s continuing to gain traction as we head into 2025. In an

era where one-size-fits-all events no longer resonates; attendees and clients expect experiences to

be tailored to their specific needs and goals. But what does personalisation look like in action?

And how can event organisers customise events to meet the needs of today’s audiences?

For Carol Weaving, managing director of RX

Africa it’s more than welcome emails and

opening drinks, it’s about creating a

content programme and related experiences

that resonate long after the event concludes.

“Event personalisation drives engagement,”

Ms Weaving said. “The most successful events,

for example, Africa Travel Week, have a key focus

around content. This means tackling topical

issues, securing relevant speakers, hosting

informative panel discussions and Q&A sessions,

and allowing time for meaningful engagement

and knowledge sharing.”

And this is where the power of

personalisation lies: rich programmes and

agendas that satisfy a range of interests,

ensuring that the right people are in the room

— and that everyone is able to get the most out

of the experience.

But how do you go about customising the

perfect event experience? Ms Weaving and her

team have a few ideas:

1. Tailored programming

“Personalisation starts with understanding who

your attendees are and what they’re seeking,”

said Sandra Jardim, marketing director of

Decorex Africa. “By gathering insights ahead of

time, we design content flows that ensure

visitors encounter information, products, and

spaces aligned with their profiles.”

2. Facilitated connections

As Martin Hiller, portfolio director of RX Africa

(FAME Week Africa) explained: “Event

personalisation is also about curating an

experience that is uniquely meaningful for each

attendee.”

“At FAME Week Africa we use tools like

ConnectMe, which facilitates individual meeting

schedules, allowing for efficient one-on-one

connections and tailored networking

opportunities,” Mr Hiller said. “This, in addition to

niche events, like the African Women in

Entertainment Breakfast, really allows specific

groups to connect and collaborate.”

3. Interactive experiences

By incorporating features like real-time polls, live

social media feeds, and ‘matchmaking’ meeting

apps (that pair visitors with exhibitors or buyers

with suppliers) organisers can foster more

engagement and interaction. Another way?

Including live demonstrations and hands-on

activities.

“At Decorex, our installations, like the

Samsung Bespoke Cooking Theatre and the

Decorex Smart House, offer interactive

experiences that resonate with each attendee’s

interests, giving them something they can

actively participate in,” Ms Jardim said. “It’s also

fun — and memorable.”

4. Inclusive design

Ensuring that all attendees feel welcome and

accommodated is another facet of

personalisation. This includes offering features

such as gender-neutral bathrooms, ‘quiet rooms’

for neurodiverse participants, prayer rooms, and

sign language interpreters.

The Africa Travel Week team believes that by

considering accessibility from the outset,

organisers can create a more inclusive

environment that reflects the diversity of the

audience, making personalisation ‘more than

just a feature but a core value of the event’.

5. Signature sessions

Of course, creating VIP experiences for VIP

guests also never goes amiss. Ms Jardim

explains that adding value is important and that

by creating bespoke lounges and hosting

exclusive events (with premium access), event

planners can deliver an experience that feels

distinctly exclusive — and personal.

6. Social buzz

Carla Massmann, show director of Comic Con

Africa and Comic Con Cape Town, who is wellversed

in creating some of South Africa’s biggest

events, said that event personalisation is the art

of making clients feel seen and valued.

“Comic Con Africa is such a large consumer

event that personalisation for the event is near

impossible. So, to achieve personalisation with

fans, we engage on all communication

platforms so that they feel seen and heard. This

comes in the form of personalised replies to

comments on social media, as well as nurturing

the relationships with super fans that have gone

out of their way to build a relationship with the

brand,” Ms Massmann said.

Carol Weaving, managing director of

RX Africa.

7. Recaps and reviews

This engagement extends to post-event

feedback, which Ms Massman believes is

invaluable when creating successful events. “It

really comes down to meeting the direct needs,

wants, and expectations of visitors and clients.

These can be explored in post-event surveys

and feedback. By implementing what the

audience wants you are able to deliver an

experience that feels tailored — and oh so

personal.”

Gone are the days of packed conference halls

with generic content and random networking.

Today’s attendees expect events that

understand who they are and what they need.

Get personalisation right and you’ll create the

kind of magnetic experiences that don’t just fill

seats — they build communities, spark

innovations and keep people talking long after

the doors close.

Gone are the days of packed conference halls

with generic content and random networking.

Today’s attendees expect events that

understand who they are and what they need.

Get personalisation right and you’ll create the

kind of magnetic experiences that don’t just fill

seats — they build communities, spark

innovations, and keep people talking long after

the doors close.

“People are there for a reason,” Ms Weaving

concluded. “Much of the time they’ve spent

money to be there and given up their time. It’s

our responsibility to design an event that

delivers.”

www.businesseventsafrica.com

Business Events Africa November 2024 47


DIGITAL

DIRECTORY

AFRICA’S LEADING

BUSINESS EVENTS

DIRECTORY

2 for

1 offer

The print listings now mirror our

online directory style with basic and

premium listings. In fact, upgrading

a basic listing in print to premium will

include an upgrade to premium on

the website and vice versa. The

same information online is

printed in the print

directory.

Business Events Africa is known for having the most comprehensive directory of venues, service providers, speakers

and conference organisers in Africa. We have been a trusted source of information for more than 41 years, and

now offer this valuable resource online.

The market is tough out there. What makes your business different from any other? For starters, be more accessible

on the internet.

Online searches are now the preferred method of finding information and contact details, so the better your online

presence, the more business you will get.

BENEFITS OF LISTING YOUR BUSINESS:

• By claiming your listing, you can may your company’s information up-to-date at your own convenience

• Upgrade your listing online at any time, to maximise your brand exposure

• Improve your SEO and online presence

• We provide a targeted audience for your business

• See your stats — know how many people are seeing your listing

• Increase traffic to your website with a link from the directory

For as little as R2 400, you may get the edge over your competitors by

providing indispensable information to your customers on our online directory.

Affordable advertising is just a click away.

Visit www.businesseventsafrica.com/directory

Call +27 (0)31 764 6977 for more information

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!