Business Events Africa - Vol 44 No 11 - November 2024
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
www.businesseventsafrica.com
Voice of the Business Events Industry in Africa
Vol 44 No 11 NOVEMBER 2024
Business Events Africa: Serving the business events industry for 38 years
CONTENTS
VOL
38 NO 12
DECEMBER 2018
10
About the cover
Avianto: A village made in
heaven
For over 21 years Avianto, in
Muldersdrift, has been a beacon
of excellence for conferencing,
weddings, team building, exhibitions and
events. Starting as a wedding venue, it
has evolved to become one of the top
events destinations in Johannesburg.
Special Features
10 REPORT BACK | RECORD-BREAKING ICCA CONGRESS CONCLUDES IN
DUBAI
The 57th ICCA Congress, one of the most prestigious events in the
international association meetings industry calendar, recently took place in
Dubai, United Arab Emirates, with more than 1 150 senior meetings industry
professionals and association meeting planners from over 75 countries in
attendance.
12 2019 PREDICTIONS
Business events industry leaders take a look into the crystal ball to see what
2019 may bring…
26
10
Contact Details
Meiring Naude Road, Brummeria, Pretoria
t: +27 12 841 3884 e: icc@csir.co.za
www.csiricc.co.za
Business Events Africa: serving the business events industry for 44 years
CONTENTS
VOL 44 NO 11
NOVEMBER 2024
The authority on meetings,
exhibitions, special events and
incentives management
www.businesseventsafrica.com
Vol 44 No 11 NOVEMBER 2024
Voice of the Business Events Industry in Africa
Cover Feature
COVER STORY
06 CSIR ICC — the knowledge hub of Africa.
On the pages
EDITOR’S COMMENT
04 How to remain consistent in an inconsistent world.
NEWS
05 Meetings Africa and Africa’s Travel Indaba back for
2025 editions.
CONCIERGE SERVICES
09 Rising demand for concierge services reshaping SA
tourism landscape.
CASE STUDY
11 8 th World One Health Congress (WOHC) 2024.
14 82 nd FIP World Congress of Pharmacy and
Pharmaceutical Sciences.
UFI UPDATE
17 UFI introduces refreshed brand identity and logo.
SPOTLIGHT ON GABORONE
18 Avani Gaborone Resort & Casino: an ideal business
and leisure destination in Botswana.
YEAR-END EVENTS
20 Emperors Palace jam-packed with year-end
function possibilities.
SUSTAINABILITY FEATURE
23 Sustainable tourism: A rising priority for the
hospitality and travel sectors.
24 Marriott International launches connect
responsibly for sustainable meetings.
25 Hotel Verde achieves net zero waste certification.
About the cover
Flexibility, service excellence, and
professionalism are key to what the
CSIR International Convention Centre
offers its clients.
WTM REPORT
26 Blended business and leisure travel is the top
opportunity for tourism growth — 2024 WTM
Global Travel Report.
ICCA CONGRESS REPORT
27 ICCA Congress 2024 wraps up record-breaking
experience in Abu Dhabi.
VENUE NEWS
28 Newmark Hotels & Reserves expands portfolio.
29 NH Sandton unveils new culinary delights at
Tradewinds Restaurant.
30 Makalali River Lodge unveils luxury
refurbishments.
MARKET NEWS
31 Joint Associations collaborate to empower
success with Next Generation Workshop.
32 Joburg Tourism appoints Khanyisa Ngewu
as senior manager, destination marketing
and events.
33 GL events South Africa announces exclusive
partnership with Xanita.
34 SA Chefs Association welcomes new president.
35 Africa Tourism Partners appoints Claire Mugabi.
Association news
SAACI
36 SAACI connects CPUT students to the business
events industry.
AAXO
38 Convention Centres: Catalysts for transformation
in Africa’s urban landscape.
EVENT GREENING FORUM
40 Greening by design.
EXSA
41 2024 — A jam-packed year for EXSA.
SITE
42 Navigating the 2025 insurance landscape: A guide
for South African hospitality stakeholders.
Regulars
DIRECTORY
44 Directory of associations.
MARKET NEWS
46 Southern Sun and Durban Tourism partner to
promote Durban.
INDEX
46 Index of advertisers and contributors.
THE LAST WORD
47 The power of personalisation.
Published by the proprietor
Contact Publications (Pty) Ltd
(Reg No. 1981/011920/07)
HEAD OFFICE POSTAL ADDRESS:
PO Box 414, Kloof 3640, South Africa
TEL: +27 (0)31 764 6977
FAX: 086 762 1867
MANAGING DIRECTOR:
Malcolm King
malcolm@contactpub.co.za
EDITOR:
Irene Costa
gomesi@iafrica.com
GRAPHIC DESIGNER:
Vincent Goode
vincent@contactpub.co.za
DISTRIBUTION MANAGER:
Jackie Goosen
jackie@contactpub.co.za
SALES REPRESENTATIVE:
Irene Costa
+27 (0)82 558 7387
gomesi@iafrica.com
PUBLICATION DETAILS:
Business Events Africa
November 2024 — Volume 44 No 11
Business Events Africa has 12 issues a year
and is published monthly. This magazine
is only available in digital format.
publishers of Business Events Africa, is a member of:
Official media partner
Official Journal of the Southern Africa
Chapter of the Society for Incentive
Travel Excellence
Official journal of the
Exhibition & Event Association
of Southern Africa
www.businesseventsafrica.com
EDITOR’S COMMENT
How to remain consistent in an inconsistent world
With the world in a constant state of evolution, we are continually driven to adapt.
This is usually in the form of technology.
However, the one thing that remains,
especially in the business events sector,
is the human connection. This sector
thrives on connecting people and creating
environments where people have the
opportunity to make worthwhile connections.
This past year saw a return to what we
considered ‘normal’ prior to the pandemic.
However, it hasn’t by any means been an
easy year. In fact, some have said it has been
one of the most inconsistent years.
I think the word ‘inconsistent’ is certainly apt
to our current working environment.
Incoming business is inconsistent and
generally, the lead times are short, the targets
are unrealistic, and the budgets are too small.
What creates consistency? Can a plan of
action bring consistency?
I recently spoke on a webinar panel with
respect to Branding Africa, hosted by Niche
Partners. One of the topics we discussed was
the importance of social media in branding
your company and identifying the platforms
that businesses in Africa should be utilising?
What become apparent was that the
‘message’ is key in any branding exercise and
sometimes, having no clear message can also
damage your brand reputation.
Consistency here is also key. When choosing
what you would like to promote, ensure that
you remain consistent with that message
throughout all your marketing campaigns.
What makes a brand? I suppose it is the
brand’s culture, its leadership, and
fundamentally, its people. They represent the
brand, they become the brand, and they are
your strongest asset.
I have been rather fortunate to work with
some talented individuals over the years. I am
grateful they are part of my professional
journey.
Gratitude is something we all seem to
forget, at times. A colleague reminded me of
the importance of gratitude.
I do have a lot to be grateful for. Firstly, my
family and their unwavering support, and my
friends. Of course, I am grateful that over 20
years ago I was introduced to this sector and
had the privilege of meeting so many
wonderful people who have since become
lifelong friends.
I am most proud to be part of a sector that
truly makes a difference in the world. In this
issue, we have two case studies featuring two
international associations that have hosted
events in South Africa, highlighting the
contribution and impact these events have
had on our country and the African continent
as a whole. I salute the South Africa National
Convention Bureau for the work being done in
bringing these events to our country.
In a world of go, go, go, take some time
today to reflect on what you are most
grateful for.
Irene
Email: gomesi@iafrica.com
Credit: Hein Liebetrau
Hospitality Junxtion Alliance
is a full-services Sales &
Marketing Representation
company.
Image courtesy of Blueberry Hill Hotel,
Johannesburg
We dedicate ourselves to
promotiong Venues, Hotels,
Lodges and Event services
through dynamic sales,
marketing and networking
endeavours.
info@hospitalityjunxtion.co.za
4 Business Events Africa November 2024
Passionately Promoting,
Hotels, Lodges &
Event Services
www.businesseventsafrica.com
NEWS
Meetings Africa and Africa’s Travel
Indaba back for 2025 editions!
Mark your calendars for the 2025 editions of the African
continent’s trade events designed to elevate the African
continent’s leisure tourism and business events industry.
South African Tourism-owned Meetings Africa and
Africa’s Travel Indaba are back in 2025 and are set to
enhance business connections and networking
opportunities. These Pan Africa shows will once again offer
robust agendas featuring a diverse range of exhibitors,
insightful workshops, and keynote presentations from
industry leaders and experts, providing opportunities for
global tourism professionals to connect, collaborate, and
create lasting value and economic impact.
Meetings Africa, the continent’s premier business events
trade show, is set to take place from 24-26 February 2025 at
the Sandton Convention Centre in Johannesburg, Gauteng
province, in partnership with the Gauteng Tourism Authority
and Johannesburg Tourism Company.
Africa’s Travel Indaba will take place from 12-15 May
2025 at the Inkosi Albert Luthuli Convention Centre in
Durban, in partnership with Durban Tourism and Tourism
KwaZulu-Natal and the KwaZulu-Natal Film Commission.
Meetings Africa focuses on highlighting the African
business events products and promoting closer collaboration
for the continent sector’s growth. The show will once again
feature a dedicated educational programme that unites, and
builds partnerships, driving the business events sector
forward. By connecting the best of the African business
events industry with relevant buyers from across the globe,
Meetings Africa creates an environment conducive to
transacting and building quality connections.
Meetings Africa 2025 will commence with a Business
Opportunity Networking Day (BONDay) on 24 February
2025, providing a platform for professionals to forge new
partnerships, explore collaborative ventures, and gain
invaluable insights from industry experts. This exclusive
prelude sets the stage for the main event, ensuring that
attendees maximise their networking potential.
Under the theme, ‘Africa’s Success Built on Quality
Connections’, Meetings Africa emphasises the importance of
forging strong, meaningful relationships in driving the
continent’s economic progress and industry innovation. The
trade show will also provide a platform to showcase Africa’s
leading and diverse business event offerings to decisionmakers
from key source markets worldwide.
Reflecting on Meetings Africa’s Success of 2024
• 382 exhibitors representing 22 African countries displayed
the diverse and dynamic nature of the continent’s tourism
landscape.
• 371 international and local buyers were in attendance,
with a total of 3,480 delegates engaged in the event,
underscoring its significance in the global MICE
(Meetings, Incentives, Conferences and Exhibitions)
calendar.
• Over 8,150 meetings were conducted between buyers
and exhibitors, highlighting the event’s role in creating
substantial business opportunities.
• The airline pavilion featured nine airlines, emphasising
the critical role of aviation in connecting the continent.
• 25 SMMEs (Small, Medium and Micro Enterprises)
displayed their innovative solutions, demonstrating
Africa’s entrepreneurial spirit.
• 179 members of the media provided extensive coverage,
amplifying the event’s reach and impact.
• In total, 63 countries were represented.
“Meetings Africa 2025 is not just a trade show; it’s a
catalyst for business success,” said Minister of Tourism,
Patricia de Lille. “We look forward to welcoming exhibitors
and buyers from our continent and from around the world to
South Africa.”
“Meetings Africa 2024 has had a significant impact on
South Africa’s economy, contributing R420 million to the
GDP, and creating over 770 jobs. The event showcased the
strength of South Africa’s business events industry as a key
driver of economic growth, generating R27 million in
national tax revenue and providing significant business
opportunities for exhibitors. Beyond economic gains,
Meetings Africa emphasised sustainable practices and
supported small local businesses, provided great networking
opportunities for exhibitors from the rest of the continent,
further elevating South Africa’s profile as an attractive and
appealing destination for global conferences and events,”
Minister de Lille added.
Africa’s Travel Indaba focuses on showcasing the African
continent’s leisure tourism products and promoting
partnerships geared towards advancing the continent’s
growth. Africa’s Travel Indaba will also lead with a Business
Opportunity Networking Day featuring industry and business
experts and leaders sharing knowledge.
The 2024 edition of Africa’s Travel Indaba hosted 9,280
registered delegates, marking an incredible 7% increase
when compared to 2023. No less than 24,000 meetings were
held between exhibitors and buyers. Additionally, the event
featured over 1,200 exhibitors, who displayed an impressive
array of African tourism products and experiences.
The economic activities triggered by Africa’s Travel Indaba,
from event infrastructure to accommodation establishments,
restaurants, and shuttle services, were significant.
The direct economic impact on the city was no less than
R226 million, with a spillover effect contributing an
additional R333 million. The overall contribution to the city’s
GDP exceeded R500 million, indicating significant economic
benefits and over 1,000 jobs created, especially for the
youth.
“For Africa’s Travel Indaba, we look forward to working
with all our partners to showcase the city of Durban and the
greater KwaZulu-Natal province once again and, indeed, the
rest of our country. Given the continent’s wide variety of
tourism products and experiences, Africa’s Travel Indaba
showcases a wide variety of exhibitors and continues to be
the best Pan Africa leisure global trade show for all our
buyers, exhibitors, media and other stakeholders,” Minister
de Lille said.
Looking forward to 2025, both Meetings Africa and
Africa’s Travel Indaba, will be tailored to provide immersive
experiences and provide excellent value for exhibitors,
buyers, and the media alike.
By connecting the best of the African leisure and business
events industry with relevant buyers from across the globe,
both Meetings Africa and Africa’s Travel Indaba create an
environment conducive to transacting and building quality
connections.
Meetings Africa dates
• 24 February 2025: Business Opportunities Networking
Day (BONDay)
• 25-26 February 2025: Exhibition Days
• Venue: Sandton Convention Centre, Johannesburg
Africa’s Travel Indaba dates
• 12 May 2025: Business Opportunity Networking Day
(BONDay)
• 13-15 May 2025: Exhibition Days
• Venue: Inkosi Albert Luthuli Convention Centre in Durban
More announcements will be made on
www.southafrica.net.
www.businesseventsafrica.com
Business Events Africa November 2024 5
COVER STORY
CSIR ICC — the knowledge
hub of Africa
Ideally situated close to all central amenities in Pretoria, easily accessible from all major
routes in Gauteng, and very competitively priced is Pretoria’s dedicated International
Convention Centre. The CSIR International Convention Centre offers superb facilities and
quality service with conference, function, and exhibition venues that can accommodate events
of 500 to as little as 10 delegates and guests, with groups as large as 1,000 being
accommodated at times. Flexibility, service excellence, and professionalism are key to what
the International Convention Centre offers its clients.
Bronwen Cadle de Ponte, group manager: conferencing
and accommodation, CSIR ICC said: “The CSIR ICC has
recorded a steady increase in multiple-day association
conference bookings over the last year. This is a
testament to the premise on which the business event industry is
founded, the need to address various societal and professional
issues through face-to-face discourse and debate. Furthermore,
the CSIR ICC has seen the return of the inclusion of social activities
in conference programmes, and an increase in long-term
bookings for as far ahead as 2026, which indicates confidence in
the industry’s stability by role players.”
“The increase in intra-African flights driven by a number of
factors such as economic development and tourism as well as the
G20 summit which is expected to attract an influx of visitors to
South Africa in 2025, are but some positive indicators of the
industry trajectory.”
Ms Cadle de Ponte added: “There are exciting developments
on the horizon for the CSIR ICC going full steam ahead with the
optimisation of its new organisational structure that will see
the employment of a number of new employees and another
refurbishment project to modernise the older sections of the
building and to add even more practicality. This innovative
project is aimed at creating useful, thought-provoking,
motivating, and contemporary spaces whilst preserving and
enhancing the centre’s perfectly designed main foyer area and
auditoria.”
“The aim of the CSIR ICC, with the innovative projects it
undertakes to keep its facilities and services relevant, is not to be
the biggest and brightest, but to be the most fit-for-purpose, to
ensure that conference organisers, committees and association
boards and members will achieve their strategic objectives when
making use of the CSIR ICC for their events,” Ms Cadle de Ponte
concluded.
Meet a few of the team members
Elmarie Swanepoel, business development manager
What makes the CSIR ICC unique from other venues?
Uniqueness in our location, part of a world-class African science,
research, and development capital with National Key Point status,
but what excites me the most is that our parent organisation, the
Council for Scientific and Industrial Research (CSIR), is celebrating
its 80 th anniversary next year and I have the opportunity to work
at a place where I am part of brand South Africa. What we do at
the CSIR ICC has an impact on every person in South Africa and
the continent.
6 Business Events Africa November 2024
www.businesseventsafrica.com
COVER STORY
Elmarie Swanepoel.
CSIR ICC 2024 Students.
Which venue at the CSIR ICC is your favourite and why?
The Onyx/Crystal/Garnet venue offers natural light with the most
beautiful view of Pretoria, the capital city. It is always a highlight to
show clients this venue and enjoy the most beautiful view from the
balcony while enjoying a coffee or tea break during a visit, or while
participating in a conference, at the knowledge hub of Africa.
What do you enjoy doing in your leisure time?
Discovering new places in my hood, Pretoria, and travelling abroad.
I know now why I always had to buy a pair of shoes (bad habit) or
two while travelling because I do a lot of walking at the ICC
building and I am making use of each of those pairs of shoes
bought over the years — a bad habit coming to good use.
I’ve also realised that my previous roles in the business events
industry were a stepping stone for my current role – which I am
passionate about – flying the South African flag high.
Refilwe Nchebisang, marketing manager
What makes the CSIR ICC unique from other venues?
Since 1977, when it was opened as the first international
standard convention centre in South Africa, the CSIR ICC focused
on offering dedicated facilities for knowledge sharing,
collaboration, and the transfer of knowledge, because these acts
of knowledge sharing and collaboration are drivers for economic
and socio-economic impacts on a community, a specific industry
or profession, a destination, and a country.
Which venue at the CSIR ICC is your favourite and why?
It’s difficult to choose only one. The Amethyst Room is one of my
favourite venues. It is part of the last expansion project, it is a
flexible venue with multiple screens, has classical qualities of the
original existing building but is more aesthetic and contemporary,
with a sense of timeless design. The Amethyst room leads to the
stunning alfresco outdoor dining deck surrounded by the
convention centre’s soothing setting — perfect for bird-watching
enthusiasts seeking a quick reprieve from business talk, and it
provides comfort and scenery.
What do you enjoy doing in your leisure time?
I love running and taking long walks.
Sinethemba Sidzatane, facilities manager
What makes the CSIR ICC unique from other venues?
The location sets the CSIR ICC apart from other venues, it is a
spectacular natural setting surrounded by abundant natural fauna
and flora — the perfect location, free from distractions. Small
mammals such as the Common Duiker and birds such as the Blackcollared
Barbet, Levaillant’s Cuckoo, Spotted Eagle Owl, Thick-billed
Weaver, and Amethyst Sunbird, to name a few.
Over and above the aesthetics of the built environment
mentioned above, it is also the culture for me; the CSIR ICC has a
culture of developing employees through various development
programmes that enhance skills, expand knowledge, and provide
opportunities for career advancement, which encourages and
motivates employees, and I am a testimony of that.
Which venue at the CSIR ICC is your favourite and why?
Long-standing buildings often have unique architecture, natural
stone flooring, intricate woodwork, and aesthetic value, with
high-quality materials and impressive architectural structure.
This is true of our ICC.
The exhibition hall is my favourite venue due to its versatility
in hosting various events, from conferences to cocktail events,
dinners, and exhibitions with vehicle expos.
What do you enjoy doing in your leisure time?
I enjoy spending time with my family and spoiling them with
home-baked goodies.
Refilwe Nchebisang.
Sinethemba Sidzatane.
Sustainability at the CSIR ICC
As one of the leading conference venues in the country, the CSIR
ICC understands its responsibility to contribute to protecting the
environment through its commitment to proactively promote
resource efficiency and sustainability in its operations for the
benefit of the communities in which it operates. The CSIR ICC has
waste management and recycling, energy demand
management, and economic and social responsibility
programmes in place to reduce the impact of events that it hosts.
Equally important for sustainability is event safety and water
management, that continues to be at the forefront of discussions,
with the need to accelerate the transition towards global net zero
emissions for the events industry.
www.businesseventsafrica.com
Business Events Africa November 2024 7
COVER STORY
Since 2001, the CSIR ICC has been contributing to capacity
pipeline development by appointing in-service trainees annually
who are studying towards their food and beverage and
hospitality management diplomas or other industry-related
qualifications. The CSIR ICC will remain a contributor to
community development by providing access to resources to
communities through a variety of initiatives and urges other
hospitality industry establishments to have community
involvement programmes to ensure that adequately skilled
individuals are available for employment.
Value-added facilities and services
The CSIR ICC offers a modern one-stop business centre with related
support services, facilities for the physically disabled, glass-fronted
soundproof translation and press booths, on-site medical assistance,
security, and free secure parking. Seamless end-to-end digital and
hybrid event solutions to deliver conference content to multiple
venues or persons across the country, or globally, from a studio
environment or live event broadcast from any of the Centre’s
purpose-built venues. There are a variety of solutions to cater for
digital events, from simple broadcasting to complex conventions
with exhibitions, sponsorships, and parallel sessions.
All the Centre’s equipment and facilities are constantly upgraded
to ensure that it continues to be competitive on international
standards. Not only does this Centre provide the perfect venue, but
it also boasts a highly experienced team that will conceptualise and
arrange special events and special services such as overnight
accommodation, transport, laser shows, themed evenings, and
custom-made décor with professional and creative flair.
Excellent track record
The Centre is the location chosen for over 500 diverse workshops,
meetings, conferences, congresses, conventions, and exhibitions
with accompanying functions each year. Some of these include
43 rd National SAACI Convention, South African Orthopaedic
Association Congress, Green Youth Indaba, the Science Forum, the
Africa Conference on Elections, Democracy and Governance; the
Bionet International Global Congress and the Seventh International
Fiqh Conference, which included Halaal catering for 500 delegates.
CSIR ICC contact information
Website: www.csiricc.co.za
Email: icc@csir.co.za
Enquiries: +27 (0)12 841 3884
8 Business Events Africa November 2024
www.businesseventsafrica.com
CONCIERGE COVER SERVICES STORY
Rising demand for concierge services
reshaping SA tourism landscape
As the travel and tourism landscape resettles after the seismic shifts and disruptions caused
by the pandemic, a new trend has emerged, signalling a new era of travel offerings geared
specifically towards the luxury travel market.
Concierge travel services are in
growing demand globally and locally,
with global luxury travel valued at
$1.2 trillion in 2021 and projected to grow
at a compound annual growth rate (CAGR)
of 7.2 per cent from 2021 to 2028.
Lisa Sebogodi, a travel industry expert
and managing director of Batsumi Travel,
explained: “We’ve noticed a significant
change in what clients want. It’s no longer
just about booking a five-star hotel. They
want travel experiences that reflect their
specific tastes, whether that’s a private
vineyard tour or a luxury safari with
behind-the-scenes access.”
Concierge travel services — anything is
possible
With a growing population of high-networth
individuals with a clear appetite for
personalised travel experiences, there is an
increasing demand, particularly among
‘affluent’ South African travellers for
exclusive offerings. These types of
experiences, be it a private safari, a
secluded coastal retreat, or a curated
cultural journey, require a level of
customisation that only concierge services
can provide, making personalised travel
more attractive than ever.
“Our clients expect more than just
luxury — they want unique, intimate
experiences that are designed specifically
for them,” Ms Sebogodi said. “I’ve facilitated
a variety of personalised services for my
concierge clients, including butler services
on arrival at their destinations and even
securing a Lamborghini in a foreign
country for another client.”
Ms Sebogodi added that the festive
season and year-end holidays see a
notable rise in requests for tailored travel
experiences, as families seek memorable
ways to spend time together. Concierge
services often assist with the meticulous
planning required for complex multi-stop
itineraries, festive celebrations, and
securing exclusive venues during this
high-demand period.
The C-word
The Covid-19 pandemic has also played a
pivotal role in shaping travel preferences,
with safety and privacy becoming top
priorities. South African travellers, like their
global counterparts, who have the means to
afford it, have become more cautious about
the safety of themselves and their loved
ones and colleagues while travelling,
leading to a surge in demand for private
accommodations, secluded destinations, and
flexible travel arrangements. The desire for
exclusive, safe travel options – such as
private villas and chartered flights – has
made concierge services an ideal solution
for those seeking both luxury and peace of
mind.
Ms Sebogodi added: “Privacy and safety
are now key concerns for many travellers.
They want to avoid crowded spaces,
which is why private accommodations
and exclusive experiences have become
so popular. Tailored travel solutions offer
that reassurance.”
The growing appeal of experiencedriven
travel
Experience-driven travel has gained
significant momentum in recent years, with
younger affluent travellers, particularly
millennials, leading the charge. This
demographic values unique, immersive
experiences over material goods, favouring
travel that allows them to engage deeply
with local culture, history, and nature. In line
with this, South African travellers are
increasingly opting for meaningful
adventures, from guided hikes in the
Drakensberg, to luxury culinary tours
through the Cape Winelands.
Concierge services cater to this shift by
offering curated experiences that go
beyond traditional itineraries. Whether it’s
organising an intimate dinner with a top
local chef or securing exclusive access to
cultural events, these services enable
travellers to create unforgettable memories.
What’s more, South Africa, with its worldclass
wellness retreats, is attracting more
and more travellers looking for experiences
that combine luxury with rejuvenation.
Exclusive wellness getaways at spas in the
mountains and holistic health retreats on
the coast, for example, are becoming
increasingly popular among those seeking
both relaxation and personal enrichment.
“Wellness travel has become a major
focus, particularly for those looking to
disconnect from their hectic lives and focus
on self-care. Bespoke wellness journeys,
tailored to individual needs, are exactly
what many travellers are looking for right
now,” Ms Sebogodi added. “During the
holiday season, many families opt for
wellness retreats to unwind and recharge.”
This shift toward concierge services
reflects broader global trends, as travellers
increasingly seek out customised, high-end
journeys that align with their specific
desires and preferences. Whether it’s
wellness retreats, luxury safaris or curated
culinary tours, concierge travel is fast
becoming the preferred choice for those
who want unique, memorable travel
experiences and journeys.
www.businesseventsafrica.com
Business Events Africa November 2024 9
#MeetInSouthAfrica
southafrica.net
Business events:
their far-reaching
impact
Image by Abdulhakeem Samae from Pixabay
10 Business Events Africa November 2024
www.businesseventsafrica.com
CASE STUDY
Image by Lucas Vasques from Pixabay
8 th World One Health
Congress (WOHC) 2024
20-24 September 2024, Cape Town,
South Africa
Prof Marietjie Venter, Congress Co-Chair for
the 8 th World One Health Conference, shared
her insights into the 8 th World One Health
Congress (WOHC), where an Africa city
served as the host of this congress for the first
time.
Partnering with the South
Africa National Convention
Bureau
The South Africa National Convention Bureau
(SANCB) supported the 8 th World One Health
Congress (WOHC) 2024, Cape Town, South
Africa.
For this kind of congress, securing sponsorship
is very important, since registration fees do
not cover the costs. Raising local funding is
always very important, as it embeds the
congress in the local community. The SANCB
contributed greatly to increasing South
Africa’s prospect of hosting a conference of
this magnitude, through the Bid Support
Programme. The financial assistance included
bid support, delegate boosting such
as marketing, local entertainment,
airport activation, event
management services, and onsite
support services. This support made
it possible to present a budget
favourable to the international
committee, to host the event in
South Africa.
“The organising committee of
the 8 th World One Health
Congress is very thankful for the
support they received from the
SANCB in bringing the Congress
to South Africa.” — Marietjie
Venter, Congress Co-Chair,
University of Witwatersrand
The 8 th World One
Health Congress
(WOHC)
The World One Health Congress
(WOHC) is the world’s premier
Congress to advance the One Health
agenda. The Congress leverages the experience
of the global One Health Community (formerly
One Health Platform) to animal-human disease
transmission alongside their social and
environmental determinants. The WOHC takes
place biennially, attracting professionals from
academic institutions, civil society, national
governments, the private sector and
multilateral organisations. Leading scientists
and policymakers come together to share
learnings across diverse disciplines, including
epidemiology and disease surveillance, animal
production and trade, food safety, animal
health, human health, environmental science/
ecology, and global health security.
The World One Health Congress, as the largest
One Health event of the year, brings together
experts in scientific research, policy, and
industry globally, to encourage collaboration for
enhanced human, animal, and environmental
research for epidemic and pandemic
preparedness and to achieve optimum planetary
health. The importance of One Health’s
cooperation was brought to the forefront
during the COVID-19 pandemic, and building
these bridges is more important than ever.
#MeetInSouthAfrica
southafrica.net
www.businesseventsafrica.com
Business Events Africa November 2024 11
CASE STUDY
The 8 th World One Health Congress focused
on enhancing One Health collaboration on
the African continent and facilitating northsouth
cooperation in the post-pandemic era.
The global One Health Congress provided
the ideal platform to showcase science on
the African continent and enhance northsouth
cooperation to enhance One Health
research and policy development to prevent
the next pandemic.
It enabled discussions on major One Health
challenges, together with sharing research
data and policy developments. Above all, it
provided a great opportunity to review
global One Health science and policy
through an African lens.
The 1 st International One Health Congress
took place in Australia, the 2 nd edition in
Thailand (2013), the 3 rd edition in Amsterdam
(March 2015), the 4 th International One
Health Congress took place in Melbourne,
Australia once again, and was organised in
conjunction with the 6 th Biennial Congress of
the International Association for Ecology
and Health (December 2016). The 5 th
International One Health Congress took
place in Saskatoon, Canada (June 2018) and
the Sixth World One Health Congress was
organised as a virtual edition in 2020 as a
result of the COVID-19 pandemic. The 7 th
Word One Health Congress was organised in
Singapore from 7 to 11 November 2022. Prior
to this, the meeting had not been hosted in
Africa.
The next meeting will be held in two years,
in Europe. The winning bid will be
announced in due course.
What is the global One
Health Community?
One Health is an integrated, unifying
approach that aims to sustainably balance
and optimise the health of people, animals,
and ecosystems.
It recognises the health of humans, domestic
and wild animals, plants, and the wider
environment (including ecosystems) that are
linked and interdependent.
The approach mobilises multiple
sectors, disciplines, and
communities at varying levels of
society to work together to foster
well-being and tackle threats to
health and ecosystems, while
addressing the collective need for
clean water, energy, and air, safe and
nutritious food, taking action on
climate change, and contributing to
sustainable development.
One Health Platform was founded
at the third international One
Health Congress in Amsterdam in
2015. In 2022, the One Health
Platform changed its name and
extended its vision to an allencompassing
participation,
towards a global One Health
Community.
The global One Health Community’s
Scientific Advisory Board is a team
of renowned experts in various
fields of health, including human,
animal, and environmental health.
They provide valuable guidance and
expertise to the organisation’s
leadership, ensuring that all
decisions and policies are evidencebased
and grounded in sound
scientific principles. Their collective
knowledge and experience help to
advance the global One Health
Community’s mission of promoting
the health and well-being of people,
animals, and the planet.
In which Sector does
the global One Health
Community operate
in?
The global One Heath Community
operates in the scientific field of
One Health: human, veterinary, life
sciences, and environmental health.
South Africa is a signatory to the
international health regulations
that are aimed to enhance
countries’ capacity to detect and
respond to Zoonotic diseases as part of
epidemic and pandemic resilience.
Enhancing One Health awareness and
cooperation between human, animal, and
environmental health specialists in
academic research and governmental
agencies both locally, on the African
continent, and globally, have a direct
impact on our capacity to detect, prevent,
and respond to future epidemics and
pandemics. Raising awareness and
encouraging One Health collaboration and
training have a direct impact on human and
animal health and the prevention of
Zoonotic diseases.
What value did this
congress have to the South
Africa economy?
The 8 th World One Health Congress
(WOHC) brought in 1,400 researchers and
policymakers in the medicinal, veterinary
and environmental One Health research to
South Africa. This had a direct impact on
investment in health on the African
continent by showcasing scientific capacity,
but also local needs for investment.
Researchers, students, policymakers, clinical
health professionals, veterinarians and
environmentalists benefited from the
opportunity to attend this conference
locally. This congress raised awareness of
the importance of One Health in epidemic
and pandemic preparedness and response
in Africa. Apart from having a direct impact
on tourism, this congress will also build
bridges between scientists and policy
makers within the One Health space and
enhance future cooperation to improve
global health security.
The value of business events plays an
important role in accelerating a country’s
economy. South Africa has a wellestablished
Medical Health Sector. The
SANCB focuses on attracting conferences
in economic sectors that the government
has identified as priorities for future
development. Hosting major events in
these sectors can significantly accelerate
macro-economic benefits for the country.
#MeetInSouthAfrica
southafrica.net
12 Business Events Africa November 2024
www.businesseventsafrica.com
CASE STUDY
Estimated Economic Impact – R35,840,000
*This is an estimation as the final report has
not been shared.
Delegate Numbers
The conference brought together more than
1,400 delegates from 87 countries (including
670 participants from 35 African countries),
400 speakers across 70 sessions, including
1,388 submitted abstracts, and 600 scientific
posters, were presented. The 400 speakers
including scientists, policymakers, students
and industry focused on the importance of
Africa in One Health.
With the objective of addressing all crosssectoral
and transdisciplinary aspects of the
One Health paradigm and representing all
continents, 117 travel grants were awarded to
Low-or Middle-Income Countries (LMIC) and
early career scientists.
This Congress enhanced the importance of
South Africa as a global leader in human,
animal, and environmental health and
epidemic and pandemic preparedness. It
promoted both academic strengths in medical
and veterinary research. Furthermore,
delegates were able to experience the local
flavour, during the congress, through local
entertainment. Furthermore, from a tourism
perspective, local pre- and post- tours were
offered to delegates.
The 2019 COVID-19 pandemic highlighted the
importance of including Africa in the global
response to emerging diseases and investing
in the One Health response. Africa has been
the origin of several emerging and Zoonotic
diseases of international concern in recent
history including HIV, Ebola, West Nile virus,
Zika virus, Chikungunya, and Monkeypox. The
continent has experienced the burden of
health and economic loss due to these
diseases. However, the continent has
developed expertise in detection, prevention
and control of emerging Zoonotic diseases.
South Africa’s leadership in identification and
rapid reporting of new COVID-19 variants of
concern enhanced the global response, but
the country was marginalised internationally
through travel restrictions even though these
variants were already circulating
internationally before they were
identified in South Africa.
Inequality in the availability of public
health measures such as vaccines
and diagnostic testing on the African
continent relative to the developed
world is detrimental to global health
security.
“In terms of pandemic
preparedness, it is very difficult to
predict where the next outbreak is
going to come from. There are new
and exciting innovations in science.
In addition to multidisciplinary
collaborations, it is highly
important to also get the
engagement of industry partners”.
— Ab Osterhaus, Congress Co-
Chair, TiHO, Germany
The knowledge
economy
The Congress served as a platform
for experts, researchers, and
professionals from diverse
disciplines to converge and
exchange knowledge on critical
topics related to One Health.
Through the congress, world
experts, researchers, and
professionals from diverse
disciplines were brought together
to exchange knowledge on critical
topics related to One Health. The
research had both a function in
professional training of scientists,
veterinarians, medical experts and
policymakers and for training of
young scientists and students. The
congress included several sessions
on One Health education and also
funded 117 students from across the
world, including LMIC, to attend
the congress. This was funded
through grants from the National
Research Foundation of South
Africa, The Bill & Melinda Gates Foundation
and the Gordon & Betty Moore
Foundation.
Key Outcome
One Health experts called for inclusion of the
One Health concept in binding frameworks
to achieve the SDGs. In view of the
forthcoming UNFCCC COP 29 and G20
Summit Rio 2024, Congress Chairs and
participants called for embedding One Health
principles into legislative frameworks.
“For us in Africa, this is a dream come
true. We are all ambassadors of One
Health. We have both the opportunity
and the responsibility to successfully
operationalise One Health in our
respective countries. Furthermore, we
need to find a way to embed One Health
in legislative frameworks, international
protocols, and agreements.” Misheck
Mulumba, Congress Co-Chair, Africa One
Health Network (AfOHNet)
Local community
Local products were sourced, and local
companies were appointed. Several side
events were organised pre- and postcongress
and these involved extra hotel
nights and meeting venues.
• Local companies were contracted for onsite
congress support (Vetlink), hosts, AV
(AV Sense), transfers, video recording, etc.
• Local organisations were sourced for
entertainment and local flavour: Youth
Choir, Marimba Jam, dancers, etc.
• All printing and delegate material came
from local businesses: congress bags,
water bottles, lanyards, programme books,
badges and banners.
“We should have come to Africa years
ago,” — John Mackenzie, Congress
Co-Chair, Curtin University.
For more information on the Bid Support
programme, please click here.
oluk from Pixabay.
www.businesseventsafrica.com
#MeetInSouthAfrica
southafrica.net
Business Events Africa November 2024 13
CASE STUDY
Image by Michal Jarmoluk from Pixabay.
82 nd FIP World Congress
of Pharmacy and
Pharmaceutical Sciences
01 – 04 September 2024,
Cape Town, South Africa
The FIP World Congress of Pharmacy and
Pharmaceutical Sciences, was held for the first
time in sub-Saharan Africa. Dr Mariet J Eksteen,
Professional Development and Support Officer,
Pharmaceutical Society of South Africa (PSSA)
shared her insights into the 82 nd FIP World
Congress of Pharmacy and Pharmaceutical
Sciences.
What is The International
Pharmaceutical Federation
(FIP)?
Founded in 1912, the International
Pharmaceutical Federation (FIP) is a nongovernmental
organisation with its head office in
the Netherlands. FIP has organised
pharmaceutical congresses since it was
established. Through their partnerships and
extensive pharmacy, pharmaceutical sciences,
and pharmacy education networks, they support
the development of the pharmacy profession
through practice and emerging scientific
innovations and by developing the pharmacy
workforce to meet the world’s
healthcare needs and expectations.
FIP is the global body for pharmacy,
pharmaceutical sciences and
pharmaceutical education. Through
158 national organisations, allied
organisations (including academic
institutional members) and individual
members, it represents over four
million pharmacists, pharmaceutical
scientists and pharmaceutical
educators worldwide.
The Pharmaceutical Society of South
Africa (PSSA) has been a member
organisation of FIP since 2011. Only
member organisations may submit a
bid to host a FIP World Congress.
Which Sector does the
FIP operate in?
The International Pharmaceutical
Federation (FIP) operates in the
Medical & Life Sciences sector.
South Africa is an established
contributor to the work of FIP and contributes to
pharmaceutical healthcare on a global scale.
FIP works to advance the pharmacy profession so
that people everywhere can access the expertise
of pharmacists and medicines. Their activities
include working in partnership with other
organisations, such as the World Health
Organization, to improve global health; speaking
for the profession on current issues, such as
patient safety, through issuing statements at the
World Health Assembly; supporting members
(national professional organisations, scientific
organisations, schools of pharmacy and
individuals), publishing reports and guidance, and
organising international congresses to provide
the profession with an opportunity to share
knowledge and experiences face-to-face.
The FIP World Congress of
Pharmacy and Pharmaceutical
Sciences
The FIP World Congress of Pharmacy and
Pharmaceutical Sciences, was held for the first
time in sub-Saharan Africa from
01 – 04 September 2024, Cape Town, South
Africa.
#MeetInSouthAfrica
southafrica.net
14 Business Events Africa November 2024
www.businesseventsafrica.com
CASE STUDY
South Africa remains the largest pharmaceutical
market in Sub-Saharan Africa and is an established
contributor to the work of FIP. This congress was
an ideal opportunity to showcase the country’s
contributions in the pharmaceutical market.
Africa contributes significantly to the
pharmaceutical workforce, research, primary
healthcare delivery, and pharmaceutical care, not
to mention the high burden of disease among
communicable and non-communicable diseases. It
was important for the world to understand
Africa’s contributions and needs.
Thousands of pharmacists meet, learn, share, and
exchange views at the annual congress. The varied
programme, offering something for everyone,
makes the annual congress the premier
international event in pharmacy each year. The
social side – finding new friends and greeting old
ones – complements the academic programme.
FIP also has a regional conference programme.
The World Congress was hosted mostly in Europe
until 1971, when it was hosted for the first time
outside of Europe, in Washington DC, in the
United States of America followed by Canada in
1985. From there, the Congress visited each
continent at least once: Australia (1988), Japan
(1993), Egypt (2005) and Brazil (2006).
Of the 81 FIP World Congresses hosted before
2024, only one Congress was hosted on the
African continent in 2005 in Cairo, Egypt, despite
visiting the other continents several times.
Before the Congress in Cape Town, it was hosted
in Australia (2023), Spain (2022), United Arab
Emirates (2019), Scotland (2018) and South Korea
(2017). The 83 rd FIP World Congress will take place
in Copenhagen, Denmark.
Value to the South African
economy
FIP’s vision is a world where everyone benefits
from access to safe, effective, quality and
affordable medicines, health technologies and
pharmaceutical care services provided by
pharmacists in collaboration with other healthcare
professionals.
Annually, close to 3,000 leaders, experts, and
stakeholders from across the pharmaceutical and
healthcare sectors unite to discuss and shape the
future of pharmaceutical healthcare.
This year, 3,365 delegates from 97
different countries found their way to
the Congress in Cape Town, of which
1,845 delegates were from South Africa.
This was the first time many
international delegates had the
opportunity to travel to the African
continent. This was the 2 nd biggest
congress organised in FIP’s history. In
the five days of the Congress (one preday
and four congress days), a total of
106 sessions and 33 smaller business
meetings were organised. A record
number of 68 companies were present
at the exhibition that was organised
alongside the scientific sessions. The
exhibition also hosted 701 poster
presentations from selected abstract
submissions.
South Africa has a well-established
professional and trade association
industry spanning across various
sectors. The SANCB focuses on
attracting conferences in economic
sectors that the government has
identified as priorities for future
development. Hosting major events in
these sectors can significantly
accelerate macro-economic benefits for
the country.
Medical and Life Sciences are at the top
of the list.
South Africa is a developing country,
and when these meetings are convened
in SA, our local experts get an
opportunity to learn from international
experts, and international experts get to
learn from our local experts.”
For the 2023/24 financial year, the
South Africa National Convention
Bureau, SANCB, sourced and submitted
95 bids for international business
events, to be hosted in South Africa
between 2024 and 2032. So far, South
Africa has won 19 of the bids submitted,
with a combined economic contribution
of R84,1 million between 2024 and
2025.
Delegate numbers
• Breakdown of numbers (attendees) —
3,365 delegates from 97 countries,
with 1,845 from South Africa.
A total of 2,482 nights by 487 delegates
were booked through the congress
website. A total of 3,365 congress
delegates are estimated to have spent
an average of R1,500 per day on food,
tours and gifts. This could be calculated
to be approximately R25-million. In
addition to using the CTICC as venue,
the services of local health and safety
inspectors, security, audio and visual,
and catering companies were utilised
during the Congress. Dinners and
receptions were booked at local
restaurants and venues. A local shuttle
service allowed delegates to book
transport to/from the airport to the
city centre and back, upon booking.
Local Attendance
• Through a collaboration between the
South African Pharmacy Council (SAPC)
and the Health and Welfare Sector
Educational and Training Authority (HW-
SETA), funding was accessed for the
registration fee for 900 South African
delegates to attend the Congress.
• South African delegates were offered a
reduced registration fee compared to
what international delegates had to pay.
• South Africa delivered the largest
delegation of pharmacy students and
young pharmacists to the Congress. A
29-person delegation under the South
African Pharmaceutical Student
Federation (SAPSF) umbrella was the
largest student delegation at Congress.
The Young Pharmacists’ Group of PSSA
consisted of 24 official delegates. These
students will ensure that the impact and
legacy of the Congress continues.
Legacy
Before the Congress, the PSSA adopted
three legacy projects which will continue
the success of the FIP 2024 Congress.
#MeetInSouthAfrica
southafrica.net
www.businesseventsafrica.com
Business Events Africa November 2024 15
CASE STUDY
• The first project was in collaboration
with FIP. CTICC Cares was launched on
18 July during the CTICC's Mandela
Day celebrations. This initiative
collected pre-loved items from
Congress participants and will be
distributed to local communities during
December. Participants were
encouraged to bring books and/or
stationery, soft toys, items of clothing,
shoes, bathroom items and nonperishable
food items.
• The second project focuses on the
implementation of the Basel
Statements in Africa. The Basel
Statements are a set of hospital
pharmacy practice standards
developed by the International
Pharmaceutical Federation (FIP)
Hospital Pharmacy Section (HPS) to
reflect the global pharmacy
profession’s preferred vision of practice
in the hospital setting and serve as a
resource for pharmacists, departments
of pharmacy, and pharmacy
organisations to ensure the collective
group of hospital pharmacists are
working toward a shared vision.
Therefore, South Africa and the African
continent must develop a strategy to
align the statements with our context.
This will be done through a four to sixyear-long
legacy project and more
information will be shared over time.
• The third legacy project, Medicines to
Africa, is an initiative that commenced
in 2023 during the FIP Congress in
Brisbane when the ‘Medicines to…’
initiative signed an agreement with
South Africa to initiate and drive it in
the African region. During a dedicated
signing ceremony, eight countries
signed their support to the initiative.
These countries are South Africa,
Nigeria, Tanzania, Kenya, Ghana, Egypt,
Zimbabwe, and Malawi. Gift of the
Givers has been appointed as the
charity that will facilitate the process
during times of crisis.
“SANCB was involved in the bid
process from the outset, and
upon submission of the bid to
FIP, SANCB alongside other
stakeholders, issued letters of
support stating their support
towards the realisation of this
event. The SANCB also provided
financial bid support in terms of
the site visits, hosting of the
event, delegate boosting, and
onsite support. Without the
SANCB, it would not have been
possible for organisations
outside of the conference
industry to host international
events of such scale.”
— Mariet J Eksteen, Professional
Development and Support
Officer, Pharmaceutical Society
of South Africa (PSSA)
Local community
involvement
• The 3,000 Congress bags were
produced by a group of women
from Mannenberg, Cape Town.
They were also given an exhibition
space in the foyer of the CTICC, to
sell locally produced items to the
Congress delegates.
• The entertainment during the
Opening Ceremony, which was
live-streamed via YouTube, was
done by a local choir from
Khayelitsha called Isibane se
Africa.
• During the Closing Dinner, a new
upcoming artist named Carlethia,
was booked as entertainment.
Pre- and Post- Tours
• Four professional tours were
hosted by the local branch of the
PSSA. These tours enabled 155
(international) colleagues to visit
different sessions related to
community pharmacy, hospital
pharmacy, pharmaceutical industry
and academia. This allowed these
delegates to observe how pharmacy is being
practiced in South Africa and to build
possible future collaborations and
engagements.
• In addition, with the help of two local tour
agencies, Cape Town Day Tours, South
African Pre- and Post-Congress Tours, and
tours to eight other African destinations,
were offered to delegates. Through these
two platforms, almost R1.5-million was
generated in bookings.
Partnering with the South
Africa National Convention
Bureau
The South Africa National Convention
Bureau (SANCB) supported the 82nd World
Congress of Pharmacy and Pharmaceutical
Sciences through the following
contributions:
• The SANCB contributed financially towards
the Congress bid,
• Site visits by FIP,
• Delegate boosting; and
• Onsite support during the event.
These contributions make an enormous
difference in the feasibility of such an event.
It is not possible in a resource-constrained
environment for any host organisation to
proceed without the support of this scale
from SANCB. These contributions assisted
with printing of congress material (booklets,
programmes, posters), congress bags (locally
sourced), prior marketing events and
activities, venue hire, transport,
entertainment, etc.
Support from additional stakeholders other
than PSSA, specifically SANCB, showed FIP
that the bid document submitted was not
pie-in-the-sky. The support and
contribution from SANCB gave the national
backing needed to show FIP that PSSA was
serious about its commitment to hosting this
event, and that several other stakeholders
supported the bid.
For more information on the Bid Support
programme, please clickhere.
#MeetInSouthAfrica
southafrica.net
16 Business Events Africa November 2024
www.businesseventsafrica.com
CASE UFI STUDY UPDATE 1
UFI introduces refreshed
brand identity and logo
• Rollout of a reimagined appearance marks the beginning of the association’s centennial.
• New logo showcases legacy, reflects the evolution of the organisation.
UFI, The Global Association of the
Exhibition Industry, recently revealed
a new logo and updated branding,
marking UFI’s transition into its second
century of existence.
UFI president Geoff Dickinson said: “UFI’s
new identity reflects the bigger role, a
responsibility that our organisation has
today.”
For a long time after its foundation in 1925,
the organisation did not use a logo. After a
hiatus during the Second World War, the first
visual was introduced in 1947, showing the
head of Hermes, the Greek god of Trade and
messenger of the gods (called Mercury by
the Romans), wearing a winged helmet.
This logo was used until 2003, when UFI
underwent a major repositioning. Then, the
organisation’s name was changed to “UFI,
The Global Association of the Exhibition
Industry,” reflecting that UFI had indeed
grown to be a global organisation with
(back then) presences in Paris and Hong
Kong. That repositioning included a new
logo, depicting an abstract version of the
head of Hermes.
The new logo now focuses on the wing
of Hermes’ helmet as the symbol of the
organisation’s legacy. The wing consists of
four strands or feathers, representing the
four pillars of UFI’s work for its members and
the global exhibitions and events industry:
Events, Research, Education, and Advocacy.
Its green colour represents the sustainable
and long-lasting positive impact of
exhibitions for businesses, destinations, and
societies as well as a perennial optimism
that a greater good is achieved when
people meet across borders and cultures.
The logo uses a modern and clean font
too, that is optimised for use across digital
channels as well as in its physical
appearance.
UFI president, Geoff Dickinson said: “Our
industry has changed a lot since the beginning
of this century, and UFI has changed with that.
As the relevant global organisation for our
sector, the new logo and appearance
showcase how much UFI has grown and
matured. We have a different role, a bigger
responsibility now, and UFI’s new identity
reflects this. It suits our organisation well.”
“It is a testament to the great work done
over the last 25 years. The previous UFI
appearance stood the test of time, and the
new appearance could be stretched far into
this much more digital presence. But, on the
eve of UFI’s 100 th birthday, it was time to rethink
and reimagine what UFI looks like, to
ensure future success in an evermore digital
environment,” added Kai Hattendorf, UFI chief
executive officer.
The new branding will be rolled out across
all digital platforms, event materials, and
communication channels in the coming
weeks. Attendees of the upcoming UFI
Global Congress in Cologne, Germany, will
also get a first-hand look and feel of the new
branding as it debuts during the event,
which will be held from 20 to 23 November
2024 at Koelnmesse — including a special
commemorative giveaway.
www.businesseventsafrica.com
Business Events Africa November 2024 17
SPOTLIGHT ON GABORONE
Avani Gaborone Resort & Casino: an ideal business
and leisure destination in Botswana
Nestled in the heart of Gaborone, Botswana, Avani Gaborone Resort & Casino stands as a
testament to the harmonious blend of comfort and entertainment. This hotel offers a
comprehensive range of facilities, catering to both business and leisure travellers. From worldclass
conferencing facilities to stylish accommodation options, delectable dining experiences,
and a vibrant casino.
The resort boasts a state-of-the-art
conference centre that can
accommodate up to 500 guests. Whether
you’re planning a board meeting, a product
launch, or a large-scale conference, Avani
Gaborone Resort & Casino offers a versatile
space equipped with modern audiovisual
technology and dedicated event planners to
ensure a seamless and successful event.
The conference centre is designed with
natural light and flexible seating
arrangements, creating a conducive
environment for collaboration and creativity.
Additionally, the resort provides a range of
breakout rooms and meeting spaces for
smaller groups, catering to diverse needs and
preferences.
The hotel is currently offering a daily
conference package priced from P490 per
person and includes:
• Morning tea with pastries
• Buffet lunch and soft drinks
• Afternoon tea with pastries
• Water
• Pens and notepads
• Flipchart and markers
Delegates attending conferences and
events at the hotel can choose from an array
of accommodation options to suit every need
and budget. With stylish rooms and suites, the
resort provides comfort and convenience.
Each room is thoughtfully designed, with
modern amenities.
Avani Gaborone Resort & Casino offers a
diverse culinary experience. Savuti Grill serves
up a variety of cuisines, including African
dishes, while The Pantry provides quick and
fresh snacks for those on the go. Moruleng Bar
and Restaurant is the perfect spot to unwind
18 Business Events Africa November 2024
www.businesseventsafrica.com
SPOTLIGHT ON GABORONE
poolside with refreshing drinks and light bites.
For a more relaxed setting, Conservatory &
Pool Terrace offers simple bites throughout
the day.
The hotel’s vibrant casino is a major
attraction for guests seeking entertainment
and excitement. The casino features a wide
variety of games, including slot machines,
blackjack, roulette, and poker. The
sophisticated ambiance and friendly staff
create a welcoming and inviting atmosphere
for all guests.
In addition to its modern conference
facilities, accommodation options, and dining
experiences, Avani Gaborone Resort & Casino
offers a wide range of facilities and amenities
to enhance guests’ stays.
The resort features the luxurious Mosha Spa,
where guests can relax and rejuvenate with a
range of massages, treatments, and therapies.
The outdoor pool is a perfect spot for
unwinding and soaking up the sun, while the
well-equipped AvaniFit gym provides ample
opportunities for staying active. For those
seeking a more active leisure option, the hotel
also boasts a padel court, perfect for a friendly
game with friends or family.
Elevate Your Next Event in Gaborone for a
Seamless Experience
Avani Gaborone Resort & Casino offers exceptional conference and
event experiences. From intimate meetings to large-scale events. Book
your event in the heart of Gaborone, from P490 per person.
Offer includes:
Morning tea with pastries | Buffet lunch and soft drinks
Afternoon tea with pastries | Water | Pens and note pads | Flip chart
and markers
T: +267 361 6000
E: gaborone@avanihotels.com
AVANIHOTELS.COM
www.businesseventsafrica.com
Business Events Africa November 2024 19
YEAR-END EVENTS
Emperors Palace jam-packed with
year-end function possibilities
It’s a common problem. As the year draws to a close, suddenly it’s time to start thinking about
ideas for a year-end function. The usual debates ensue about dietary restrictions, and
feedback from last year highlights the need for a more engaging experience, and no one wants
to travel further than the distance they can shotput a buffet roast.
If only there was a solution…
Emperors Palace in Kempton Park (right
next to OR Tambo international, and on
the Gautrain bus route) has the
prescription to alleviate year-end function-itis
with a series of possibilities to entertain and
delight even the crotchetiest of employees.
Option 1 — The Safe Bet
Those looking for standard fare and a good,
hearty meal can book the Emperors Palace
Year-End Lunch. Value-for-money and
offering a curated selection of delicious
dishes that will leave your team impressed.
At only R450 per person, the package offers
versatile three-course menu options, setup,
and a service team to ensure that it’s a firstclass
experience.
Alternatively, there are a host of popular
restaurant brands in the Emperors Palace
Entertainment Emporium to satiate the
fussiest of tastebuds, and include Italian
Kitchen, Brazza, Tribes, Rosetta’s and Hooters.
To book, contact sales@peermont.com.
Option 2 — Rocking Out
For those looking to tap their toes and cut
the proverbial rug, they can Party Like a
Rockstar at Barnyard Theatre at Emperors
Palace. Known for its lively shows and festive
atmosphere, Barnyard Theatre is the perfect
venue to host a year-end function that
combines entertainment, good music and
delicious food.
They offer special group packages tailored
to your needs, ensuring your year-end
function is both fun and affordable. Whether
you’re a small office team or a large corporate
group, their options cater to everyone and
offer the experience of a rock & roll night out,
complete with awkwardly dancing co-workers.
To book, visit www.barnyardtheatre.co.za.
Option 3 — Out of your Comfort Zone
Whereas most year-end functions involve
having a meal — have you thought of
making your own?
Hear us out. Food Jams have recently
opened a Joburg version of the popular social
cooking experience at Emperors Palace.
Food Jams is a great alternative activity for
those looking to unwind, socialise or simply
learn a trick or two in the kitchen. It’s ideal for
friend groups or families looking to find
something different do, and have fun in an
environment that is often out of their comfort
zone. More importantly, Food Jams is ideal for
team building outings or company year-end
functions. Think of Food Jams as your own
20 Business Events Africa November 2024
www.businesseventsafrica.com
YEAR-END EVENTS
private Masterchef Masterclass, where you
get to have fun putting together a series of
exotic dishes and then share the results. The
interactive cooking experiences are not just
about savouring delicious flavours, but
combining the power of cooking with a deep
commitment to sustainability, Food Jams at
Feastivity redefines what it means to indulge
in your own unique creations, while caring for
our planet.
Food Jams has a series of signature events
that have already happened in November
and coming in December — which is ideal
for companies and corporates looking for
something different, fun and interactive for a
year-end function event. Here’s the calendar:
• 06 Nov — Mexican Fiesta Cooking Class
• 07 Nov — Boujee Boozie Barista Fun
• 09 Nov — Journey to Japan Cooking Class
• 13 Nov — Hibachi Griller Cooking Class
• 20 Nov — Mediterranean Escape Cooking
Class
• 23 Nov — Indian Spice Adventure Cooking
Class
• 27 Nov — Italian Feast Cooking Class
• 30 Nov — Mexican Fiesta Cooking Class
• 04 Dec — Journey to Japan Cooking Class
• 07 Dec — Hibachi Griller Cooking Class
For more information, or to book, visit
FoodJams.co.za or click here.
Why search, when you have a host of
options at one location — no wonder it’s The
Palace of Dreams.
www.businesseventsafrica.com
Business Events Africa November 2024 21
YEAR-END
R450pp
FUNCTION 2024
We know it’s been another
super-busy year. Let take care
of your end of year celebration
to thank your team for all their
hard work.
Incl. 3-course menu,
setup & festive cheer
BOOK TODAY TO AVOID
DISAPPOINTMENT:
011 928 1903 | Sales@Peermont.com
22 Business Events Africa November 2024
Ts & Cs apply | Valid from 1
Nov – 20 Dec 2024
www.businesseventsafrica.com
SUSTAINABILITY FEATURE
Sustainable tourism: A rising priority for
the hospitality and travel sectors
World Sustainability Day took place recently, and the focus is turning towards an increasingly
critical issue — sustainable tourism. The recent signing of the Climate Change Act by President
Cyril Ramaphosa has made it clear: South Africa’s tourism sector needs to evolve if it wants to
meet the challenges of climate change head-on. Companies such as The Capital Hotels,
Apartments and Hotels, and Cathay Pacific are at the forefront of this transition, illustrating
that sustainability can coexist with growth and innovation.
Pioneering green practices in
hospitality
Marc Wachsberger, chief executive officer
of The Capital Hotels, sees the Climate Change
Act as a pivotal moment for the hospitality
industry. “The Act highlights the critical need for
sustainable practices across all sectors, and
tourism is no exception. For South African
hospitality to thrive, we must adopt energyefficient
solutions that reduce our carbon
footprint while ensuring a quality experience for
our guests,” he said.
The Capital Hotels, Apartments and Resorts
has become a champion of sustainable
hospitality, investing millions into renewable
energy initiatives to power 80 per cent of its
properties with solar by 2025. This move not
only aims to reduce the group’s carbon footprint
but also provides a buffer against the challenges
of load shedding — an issue that continues to
affect businesses across the country. The Capital
is also on the cusp of signing an agreement
with Discovery Green which will provide wind
and solar power for their hotels and will cover
90 per cent of their hotel usage.
Beyond energy, The Capital is leading the
charge in water conservation, an increasingly
critical issue in South Africa. The group has
implemented a borehole project at its SEVEN
Villa and The Capital Zimbali properties, with The
Capital On The Park slated to be next. Currently,
this initiative allows Zimbali’s water needs to be
fully met by borehole sources, reducing
dependence on municipal supply. The aim is for
the other properties to follow suit. Moreover,
The Capital Pearls and Zimbali, two luxury spots
in Durban, have embraced innovative measures
to address water scarcity and quality:
• Blue Drop Standards: These resorts adhere to
a South African programme ensuring top
water quality and sanitation for guests,
enhancing the safety and reliability of their
water sources.
• Advanced Purification Systems: These
systems treat and reuse water, reducing
reliance on municipal supplies and
conserving precious resources.
• Internal Water Circulation: The Capital Pearls
employs an internal system to manage water
use, ensuring efficient usage and reducing
the demand on local water infrastructure.
• Reverse Osmosis Systems: The Capital
Zimbali has a backup reverse osmosis system
that ensures clean water availability, even if
the city supply fails.
These investments form part of a broader
drive within the sector to implement energyefficient
practices. From water conservation
measures to solar-powered energy systems, The
Capital is leading the charge, demonstrating
that environmental responsibility can go handin-hand
with business growth.
Towards a cleaner sky
For Cathay Pacific, sustainability takes to the
skies. The airline has committed to achieving
net-zero carbon emissions by 2050 and has set a
near-term goal to reduce its carbon intensity by
12 per cent from 2019 levels by 2030. A central
part of this strategy is the increased use of
Sustainable Aviation Fuel (SAF), a cleaner
alternative to fossil jet fuel that is produced from
sustainable and renewable sources, which can
reduce over 80 per cent of its lifecycle carbon
emissions. The airline has been one of the
pioneers, working to expand the SAF supply
chain by partnering with global suppliers and
corporate partners to scale up the demand.
“We’re on a mission to move people forward
sustainably and responsibly, and it’s a collective
effort to travel greener together,” says Shanna
Docherty, regional head of trade sales for
Middle East and Africa (MEA) at Cathay Pacific.
“We’re committed to the use of SAF and
working closely with our partners to make air
travel more sustainable. These efforts not only
help us achieve our climate targets but also
allow our customers to be part of the journey
together.”
Additionally, the airline is tackling waste
reduction. By 2025, Cathay Pacific aims to
reduce single-use plastic items to just 1.5 pieces
Marc Wachsberger.
Shanna Docherty.
per passenger, down from 7.7 in 2019, and to
cut cabin waste by 30 per cent by 2030. The
focus is on incorporating circular economy
principles, from how raw materials are
produced, to how we design more reusable
products, to how we recycle waste products.
Collectively committing to a greener
future
Together, The Capital Hotels and Cathay Pacific
demonstrate that sustainability in tourism is
achievable through collaboration and
innovation. As World Sustainability Day draws
near, their efforts highlight the importance of
transitioning to greener practices — not only
for the health of the planet, but also for the
longevity and success of the tourism industry.
By embracing renewable energy, investing
in cutting-edge technology, and rethinking
travel’s environmental impact, these industry
leaders are setting a new standard for
sustainable tourism in South Africa and
beyond. Their collective commitment is a
reminder that while the journey toward
sustainability may be complex, the rewards –
for businesses, travellers, and the
environment – are well worth the effort.
www.businesseventsafrica.com
Business Events Africa November 2024 23
SUSTAINABILITY FEATURE
Marriott International
launches connect responsibly
for sustainable meetings
Marriott International has introduced ‘Connect Responsibly’, a new programme aimed at
helping meeting planners integrate sustainability into their events at selected hotels within the
Marriott Bonvoy portfolio.
The initiative will provide customers
with detailed Meeting Impact Reports,
which measure the environmental
impact of events, and offer options for
purchasing carbon credits. The programme
is expected to be available globally, at
participating properties, by the end of
October.
“There is nothing like connecting in
person, and doing so responsibly makes it
that much better. With the Connect
Responsibly programme, we are giving our
conferencing and events customers
options to better understand the impacts
of their meetings as we collectively strive
to create a more resilient future for travel,”
said Erika Alexander, chief global officer,
global operations, Marriott International.
Fuelled by the growing demand for
meeting solutions that address
sustainability and are informed by research
and consumer insights from its global pilot
programme, the property group is focused
on offering a Meeting Impact Report
through the Connect Responsibly
programme. Available after an event has
taken place, the user-friendly Meeting
Impact Report is intended to capture event
details, property-specific sustainability
practices implemented, and the event’s
carbon and water footprints, calculated
through established hospitality industry
methodologies. Marriott expects the
Meeting Impact Report to be available in
11 different languages, based on location.
“Our customers are eager to participate
in sustainability efforts. Connect
Responsibly expands ongoing initiatives
and strengthens our efforts focused on
sustainability in hospitality,” said Tammy
Routh, senior vice president, global sales,
Marriott International.
This initiative aligns with Marriott’s
broader commitment to reducing
greenhouse gas emissions and advancing
sustainability within the hospitality
industry. In April 2024, Marriott
International became the largest global
hospitality company to receive approval
from the Science Based Targets initiative
for its emissions reduction goals.
24 Business Events Africa November 2024
www.businesseventsafrica.com
SUSTAINABILITY FEATURE
Hotel Verde achieves net
zero waste certification
Setting the standard as the only current net zero waste certified hotel by the Green Building
Council of South Africa.
Hotel Verde Cape Town Airport
proudly announces its achievement
of the prestigious net zero waste
certification from the Green Building
Council of South Africa (GBCSA),
establishing itself as a pioneer in the
hospitality industry for its outstanding
waste diversion initiatives. Surpassing the
required 90 per cent landfill diversion rate,
Hotel Verde achieved an impressive 93
per cent diversion rate for operational
waste over 12 months, recorded from
1 March 2023 to 28 February 2024,
underscoring its commitment to
sustainability and environmental
stewardship.
“Sustainability is not just a choice; it’s our
responsibility,” states Caron van Rooyen,
general manager of Hotel Verde. Located
just 400 metres from Cape Town
International Airport, Hotel Verde is
celebrated as Africa’s greenest hotel,
blending four-star luxury with eco-friendly
practices. With 151 stylish rooms, a new
spa, and conference facilities for one
hundred delegates, it caters to both leisure
and business travellers, ensuring a
memorable experience rooted in
environmental commitment.
At the heart of Hotel Verde’s visionary
journey lies the inspiration of its founder
and director, Mario Delicio, “As a company,
we hold a responsibility to care for our
environment and the society we inhabit. It’s
time that we stop viewing waste as mere
refuse destined for landfills. Instead, we
must recognise waste as a valuable resource
— precious to us all.”
Driven by his passion for travel and keen
intuition, Mario recognised the need for a
hospitality experience that caters to guests’
comfort and also aligns with their green
values. What began as a simple business
decision evolved into a profound
commitment to sustainability, fuelled by
Mario’s role as a parent and grandparent
dedicated to preserving the planet for future
generations.
Hotel Verde’s journey to achieving
Net Zero Waste was guided by two
core strategies
1. Sustainable purchasing policy
The best way to manage waste is through
prevention. Hotel Verde understands the
importance of creating innovative, reusable
packaging solutions. Consequently, they
have urged many suppliers to embrace this
approach. Moreover, sourcing products
locally is essential. By focusing on
environmentally responsible procurement,
Hotel Verde greatly reduces its carbon
footprint and significantly reduces waste.
2. Waste separation and composting
Waste separation is crucial for uncovering
valuable materials like metals, glass, plastics,
paper, and food waste, which can be
recycled and sold. Hotel Verde exemplifies
this by providing labelled bins for recyclables
and food waste, promoting sustainability
among guests and staff, and supporting
environmental conservation.
As landfill sites in South Africa approach
capacity, Hotel Verde’s innovative waste
management practices underscore the urgent
need for industry-wide intervention. The
government needs to change the way waste is
collected, and sorting needs to be
implemented right from the start.
The hotel’s status as the only current net
zero waste certified hotel in Africa results from
key collaborations, highlighting the
importance of teamwork in addressing this
pressing issue. Diverting food waste from
landfills not only conserves valuable space but
also significantly reduces greenhouse gas
emissions, a crucial factor in combating climate
change. Through meticulous waste separation
and composting efforts, the hotel has
successfully composted over 46,803 kg of food
waste, resulting in considerable carbon
savings.
The Green Building Council of South
Africa, represented by chief executive officer,
Lisa Reynolds, commends Hotel Verde. “This
is the latest in many of their achievements
within the sustainable development and
sustainable tourism space. This takes
innovation and meaningful communication
— another thing that the owners,
management, and staff do well at Hotel
Verde.”
Green Gap Consulting, led by Melissa van
Rensburg, provided expert guidance
throughout the certification process.
“Sustainability isn’t just something Hotel
Verde does; it’s who they are. Hotel Verde is
a sterling example of a business that puts
sustainability at the forefront of every
decision and action they take, showcasing
why they are the first hotel in the Western
Cape to achieve this certification,” Ms van
Rensburg said.
With its composting services, Zero to
Landfill Organics played a crucial role by
effectively managing and composting
waste while fostering sustainable practices
that align with Hotel Verde’s commitment.
The Don’t Waste Group, under chief
executive officer Jeremy Droyman, offered
essential waste management support
through their waste documentation client
portal. “We're proud to support Hotel Verde
in achieving their Net Zero Waste
Certification,” Mr Droyman explained.
Looking ahead: Future sustainability
goals
As Hotel Verde continues its sustainability
journey, the next goal is to achieve a Net
Positive Waste certification by further
increasing waste diversion efforts and
collaborating with stakeholders to
minimise challenging waste streams. This
ambitious target reflects the hotel’s
unwavering commitment to
environmental responsibility and its
aspiration to set new benchmarks in
sustainable hospitality.
Hotel Verde invites guests, stakeholders,
and the broader community to join its
journey towards a greener future,
demonstrating that sustainable practices
can be seamlessly integrated into hospitality
for a more responsible world.
www.businesseventsafrica.com
Business Events Africa November 2024 25
WTM REPORT
Image by Julius Silver from Pixabay.
Blended business and leisure travel is the top
opportunity for tourism growth
—2024 WTM Global Travel Report
Business travel has defied post-pandemic expectations and, when extended with leisure, now
represents the top opportunity for tourism growth, according to new research.
Over half of the experts responding to
Tourism Economics’ Travel Industry
Monitor 2024 survey for the WTM
Global Travel Report cited blended leisure
and business travel as a tourism growth
opportunity, making it the top niche
mentioned.
Business travel’s performance has been
“something of a surprise relative to prior
expectations,” the report notes. The postpandemic
persistence of online meetings
and events was expected to cause its
decline.
Instead, in-person meets are ‘still highly
valued’ and business overnights and
spending have surpassed previous peaks.
The report notes business travel is being
built largely around Business Events.
Annual growth in business visits of
around 19 per cent in 2024 outstrips a
growth of around 11 per cent for leisure
visits according to Tourism Economics.
Though business travel’s growth is
expected to slow somewhat to around 17
per cent in 2025, over the period 2024 to
2030 such visits are predicted to grow by
around 50 per cent against a growth in
leisure visits of a little under 30 per cent for
the same period.
Significantly, business travellers are
staying longer and spending more per trip.
While the volume of international business
visits currently remains 6 per cent below
pre-pandemic levels, the number of
overnights are three per cent above the
2019 benchmark.
Such extended visits are partly thanks to
the trend for ‘bleisure’ — the combining of
business trips with extra days of leisure
tourism. In this respect, remote working has
had a positive effect, the report notes,
enabling travellers to be more flexible
about working overseas around their
leisure time.
However pure leisure travel, which is also
seeing extending lengths of stay, remains,
by a large margin, the most important
travel segment in terms of volume and
spending, comprising 69 per cent of arrivals
and 80 per cent of global travel spending.
Juliette Losardo, exhibition director for
World Travel Market London added: “WTM’s
aim is to help attendees navigate change,
ensuring travel professionals are equipped
for the year ahead. Commissioning the
WTM Global Travel Report supports our
commitment to providing attendees with
the latest trends shaping the travel
landscape.
“Using an expansive databank covering
more than 185 countries worldwide as
destinations and as origin markets,
covering all major bilateral tourism flows in
terms of visits, nights and spend, as well as
unique industry insights, the report gives a
comprehensive outlook on tourism.”
The WTM Global Travel Report is produced
in conjunction with Tourism Economics,
part of Oxford Economics. It was unveiled
on Tuesday 5 November at WTM London,
which ran from 5-7 November at Excel
London.
26 Business Events Africa November 2024
www.businesseventsafrica.com
ICCA CONGRESS REPORT
ICCA Congress 2024 wraps up recordbreaking
experience in Abu Dhabi
The 63 rd ICCA Congress came to a close, and after four incredible days of dynamic sessions
bringing together 1,563 delegates globally, we’ve made history once again, proving that our
industry is stronger than ever and that business events have the power to change the world.
Featuring 176 speakers, 93 sessions, and
attended by 11 ministers and
undersecretaries as well as UN Tourism
Secretary General H.E. Zurab Pololikashvilid,
this year’s event was ICCA’s biggest Congress
yet. Delegates from 76 countries worldwide
came together to share knowledge,
collaborate, and expand horizons, all with the
central theme of Tomorrow Starts Today.
Commitment to future generation and
association community engagement
The event was attended by over 102
international and regional university students,
demonstrating ICCA’s commitment to
including the next generation of meetings
and events professionals and providing a
roadmap toward growing their careers in the
space. With more than 100 associations in
attendance, representatives from all sectors of
the meetings and events industry gathered
for an unforgettable experience that promises
to live on in the hearts of attendees for years
to come.
This year’s Congress boasted an innovative,
futuristic model never before seen in the
global business events industry: The Hub.
Featuring 19 concurrent sessions in a
groundbreaking design that allowed for freeflowing
information exchange and real-time
feedback from attendees via AI technology,
this never-before-seen concept was based on
insights from last year’s Congress in Bangkok,
where delegates participated in Sharing Hubs.
The Hub is just one example of how the 63 rd
ICCA Congress once again set the global
standard for the business events industry, and
promises to go down in industry history as a
benchmark for future events.
“This year’s ICCA Congress was certainly
one to remember. With record-breaking
attendance, incredible speakers, and the
sense of community that makes ICCA a
leader in the industry, it was truly an event
we’ll never forget,” said Senthil Gopinath, CEO
of ICCA. “The power of connection was on full
display, and from everyone at ICCA, I’d like to
thank each and every delegate for joining us
in Abu Dhabi, and our partners and sponsors,
too. Here’s to many more years of gathering
together and creating change, making
history, and building a brighter future.”
Delegates heard from industry-leading
experts and speakers who illuminated the
issues that matter most to the future of
business events, shared incredible memories,
and built unbreakable friendships.
Attendees let loose and showed their
competitive side at Challenge Night at
Warner Bros World, delighted in jawdropping
views of the Sheikh Zayed Grand
Mosque during the Welcome Dinner at the
Ritz-Carlton Abu Dhabi Grand Canal, and
enjoyed world-class hospitality during the
Gala Dinner at the Emirates Palace Mandarin
Oriental Hotel.
Participants celebrated the winning entries
of the Best Marketing Award and Incredible
Impacts, then gathered to vote on the future
of ICCA at the General Assembly, and shared
insights and ‘Aha moments’ over meals and
coffee breaks.
ICCA is grateful to our gracious hosts in
Abu Dhabi who helped make the 63 rd
Congress an incredible success.
www.businesseventsafrica.com
Business Events Africa November 2024 27
VENUE NEWS
Newmark Hotels & Reserves expands portfolio
Specialist management group, Newmark Hotels & Reserves recently announced the addition of
Gorilla Heights Lodge, defined by luxury accommodation and outstanding gorilla trekking
experiences, to its rapidly expanding African portfolio.
The lodge will officially open under
Newmark’s management from 7
November 2024, which will mark the
group’s reentry into the gorilla trekking market,
having formerly operated in this industry at an
exclusive Rwandan property.
Gorilla Heights Lodge spans 12 acres and is
set at the highest vantage point in the Bwindi
sector of the exquisite and highly sought-after
Bwindi Impenetrable National Park, a UNESCO
World Heritage Site. Given its unique location,
the lodge offers spectacular views of the great
Virunga Mountain ranges and the Bwindi
Impenetrable Forest, where several mountain
gorilla families reside.
Neil Markovitz, founder and chief executive
officer of Newmark Hotels & Reserves says:
“Having taken the time to meticulously
evaluate opportunities to reenter the gorilla
trekking market, we are incredibly enthusiastic
about introducing Gorilla Heights Lodge to our
portfolio. We look forward to hosting guests in
luxury and providing them with access to the
breathtaking experiences that the Bwindi
Impenetrable National Park presents. It is such
a special region in terms of the altitude, its
natural beauty and trekking opportunities,
along with other excursions, that await.
Consequently, we expect to see massive
global demand for visits to this destination.”
The ‘ultimate blend of luxury’ at Gorilla
Heights Lodge
The eco-friendly lodge comprises 15
cottages, which have each been luxuriously
appointed and decorated with locally
sourced, handcrafted treasures. The
accommodation is well thought out, offering
large windows and private balconies that
take advantage of the magnificent views over
the Bwindi Impenetrable Forest.
Nearby gorilla encounters and nature
experiences
Gorilla Heights Lodge is perfectly situated for
guests to embrace gorilla and golden
monkey trekking excursions, with Nkuringo,
the closest gorilla trekking sector, only a 15-
minute walk from the lodge. This area is
home to four gorilla families, amounting to a
population of 48. Nearby, the Rushaga
trekking sector is home to another ten gorilla
families and, in the Mgahinga sector, the rare
golden monkey species. In addition to these
trekking experiences, guests will be able to
enjoy the biodiversity of the National Park,
which boasts an array of tree species, ferns
and birds.
Dining
The in-house Humura Restaurant
incorporates delectable ingredients and
delightfully conceptualised menus, under the
expert guidance of Newmark’s Group Head
Chef, Chris Erasmus, and its Group Sommelier,
Marlvin Gwese. Dining experiences unfold on
the terrace, where guests can enjoy
mesmerising views of the Virunga Mountains
and the Bwindi Impenetrable Forest, to top
off each culinary journey.
Additionally, Canopy Bar, which overlooks
the Impenetrable Forest is an ideal spot for
guests to savour beverages, coffees and
African blended teas. At night, the sight of
the active Nyiragongo volcano, in the
Democratic Republic of Congo, is truly
breathtaking.
Facilities
The IKE Spa, enhanced by the lodge’s serene
surroundings, welcomes guests to unwind
after a long day of gorilla trekking. Skilled
therapists offer a variety of treatments and
massages. Guests can also relax at the steam
and sauna facilities or at the lodge’s
swimming pool.
The impressive Gorilla Heights Lodge
offering will form part of the broader African
network of Newmark properties that offer
multi-destination experiences from Cape
Town, the Greater Kruger National Park, and
the Karoo, to Mauritius and Zanzibar.
28 Business Events Africa November 2024
www.businesseventsafrica.com
INCENTIVE TRAVEL VENUE INDEX NEWS
NH Sandton unveils new culinary
delights at Tradewinds Restaurant
NH Sandton proudly hosted an exclusive event to introduce its new general manager, Don
Jesseman and chef Donaldson Madubela, who brings a wealth of culinary expertise to the
hotel. Guests were treated to a preview of the innovative new menu at the hotel’s restaurant,
Tradewinds, curated to offer an exquisite yet affordable fine dining experience.
Chef Donaldson aims to revolutionise the
dining landscape at NH Sandton by
presenting a carefully crafted fivecourse
menu that balances gourmet flavours
with accessible pricing. “We believe that
luxury dining should be a treat that
everyone can enjoy,” Chef Donaldson said.
“Our goal is to deliver an exceptional culinary
journey, rich in textures and flavours, without
compromising on affordability.”
The menu, designed to tantalise the taste
buds, features:
• Crusted venison: with potato pavé, green
beans, homemade apricot chutney and
thyme jus.
• Mushroom risotto: truffle essence, exotic
mushrooms and parmesan cheese.
• Tamarind glaze eggplant: served with
sweet potato puree, smoked butternut
and turmeric popcorn.
• Pan-seared salmon: with avocado, lentil
salad and passionfruit Beurre blanc.
• Vanilla Crème Brûlée: a classic dessert,
elevated with mango pearls, peppercorn
tuile, and a medley of berries.
The event was a resounding success,
showcasing NH Sandton’s commitment to
culinary excellence and warm hospitality
under the leadership of Mr Jesseman. Guests
left with a sense of excitement for the
gastronomic experiences that await at
Tradewinds.
www.businesseventsafrica.com
Business Events Africa November 2024 29
VENUE NEWS
Makalali River Lodge unveils luxury refurbishments
Nestled along the scenic banks of the Makhutswi River, Makalali River Lodge has recently
unveiled its elegant refurbishments, enhancing the guest experience while embracing the
unique character of each of its three exclusive camps.
Situated on a 26,000-hectare conservancy
in the Hoedspruit region, west of the
famous Kruger National Park, in the
Limpopo province of South Africa, and close
to the Drakensberg Mountains, lays the
breathtaking Makalali.
Each camp is now designed to offer a
personalised and secluded escape, each with
its own main area, pool, and boma —
ensuring that every stay feels entirely one-ofa-kind.
As part of the recent upgrades, Makalali
River Lodge has introduced fresh furnishings
and meticulously crafted finishes that echo
the natural beauty of the surrounding
bushveld while providing guests with refined
luxury.
Each camp, with its distinct style, boasts a
refreshed ambiance that connects guests to
the landscape while offering the utmost
comfort and relaxation.
Three unique camps, one unforgettable
experience, each of the three camps at
Makalali River Lodge promises guests an
exclusive atmosphere, ideal for both solo
travellers and groups. With dedicated
facilities in every camp, visitors can enjoy a
private and immersive safari experience:
• Main Areas
Each camp’s main area has been
thoughtfully designed to be both
welcoming and intimate, featuring stylish
décor that complements the natural
surroundings.
• Pools
The lodge’s pools are designed to blend
seamlessly with the environment,
providing a tranquil space to relax and
unwind between safari adventures.
• Bomas
As night falls, guests can gather under the
stars at their camp’s exclusive boma,
reliving the day’s wildlife encounters over
an authentic African dining experience.
These upgrades further highlight Makalali
River Lodge’s commitment to delivering
unparalleled luxury and personal
experiences, allowing each camp to stand
as a unique retreat within this premier
safari destination.
30 Business Events Africa November 2024
www.businesseventsafrica.com
MARKET VENUE NEWS
Joint Associations collaborate to empower
success with Next Generation Workshop
The Joint Associations Next Generation Workshop, on Cultivating Leadership in a Globalised
Workforce, took place recently at the North Convention Center, Mandalay Bay in Las Vegas.
Organised by IAPCO, IFES, AIPC, and
AMCI, the workshop provided a
platform for deepening the
understanding of adaptive leadership in
today’s globalised workforce.
The four associations collaborated again to
empower the next generation following the
success of the previous shared workshop at
IMEX Frankfurt.
It highlights the importance that each of
the four associations places on collaborating
with and the importance of giving a voice to
the Next Generation.
Estefanía Zárate Angarita, of Kenes Group,
said: “The Joint Associations Workshop is a
demonstration of continuous and
strengthening collaboration between key
players of our global meetings sector, where
the visions and talents of the future leaders
are centre stage.
“The programme and the format, including
the logistics and the delivery of this
educational session have been mindfully
crafted by ambitious early career
professionals to enable a platform for cuttingedge
conversation around leadership,
globalisation, and knowledge exchange
across cultures and generations.”
“As a member of the IAPCO Next
Generation Committee, it was my honour to
work alongside colleagues from AMCI, IFES,
and AIPC to bring this format for the first time
to IMEX America, transferring the lessons
from our first Joint Associations Workshop,
carried out this past May at IMEX Frankfurt
and tailoring the content to the audience
from the Americas.”
“It was exciting to share my experience as a
Colombian journalist and digital nomad,
working remotely for the world-class PCO
Kenes Group since 2021.”
Uta Goretzky, executive director of IFES,
said: “Motivated employees who have a stable
network within the industry are a key factor
in the MICE industry. The Next-Gen
workshops at IMEX contribute to these
networks and, along the way, participants
learn from each other and from experienced
experts. In short, the offer from the
cooperating associations is a must.”
Key topics included adapting to a shifting
global landscape and creating leadership
opportunities for talent from low and middleincome
countries.
www.businesseventsafrica.com
Business Events Africa November 2024 31
MARKET VENUE NEWS
Joburg Tourism appoints Khanyisa Ngewu as senior
manager, destination marketing and events
Thandubuhle Mgudlwa, chief executive officer of the Johannesburg Tourism Company (Joburg
Tourism), is proud to announce the appointment of Khanyisa Ngewu as senior manager,
destination marketing and events.
Ms Ngewu brings 18 years of
experience in communication,
public relations, and stakeholder
management across the public and private
sectors. Throughout her career, she has led
high-level communication strategies,
public relations campaigns, and media
relations efforts, making her a valuable
leader in her field.
Before joining Joburg Tourism, Ms
Ngewu served as director of public
relations and communications at the
National Skills Fund (NSF) for six years,
where she managed internal and external
communication. Ms Ngewu also
spearheaded the development of NSF’s
first standalone website and coordinated
the ministerial launch of the
Apprenticeship Centres of Specialisation
Programme.
Her public service background is backed
by 12 years of consulting experience for
public and private clients.
Her career began at Boomtown Strategic
Brand Agency, where she developed
expertise in media relations and public
relations strategy. Ms Ngewu later joined
SMG Africa, progressing through several
roles, including senior communications
consultant and business development
manager. During this time, she handled
marketing and communications for entities
in development finance, industrial
development, agrarian reform, and rural
development, including managing
exhibitions nationally and internationally
for trade and investment promotion
activities.
In 2012, Ms Ngewu founded her
consultancy, On the Record EC, where she
managed media relations and branding
services for clients in development finance,
business incubation, and science,
technology, engineering, and mathematics
(STEM) education. Her efforts earned her
recognition at the Eastern Cape’s 5 th Annual
Women in ICT Awards in 2014.
Ms Ngewu further expanded her
consulting experience at Meropa
Communications, where she became
public sector divisional head. Ms Ngewu
managed the South African National Roads
Agency’s (SANRAL) public relations
portfolio and led national roadshows and
brand development projects, including
Indlulamithi South Africa Scenarios 2030.
Ms Ngewu holds a Bachelor of Applied
Communication Management and a
Bachelor of Social Science (Honours) in
Communications from the University of
Fort Hare. Ms Ngewu looks forward to
leveraging her strategic vision and
leadership experience to drive success in
the destination marketing and events
team at Joburg Tourism.
32 Business Events Africa November 2024
www.businesseventsafrica.com
MARKET VENUE NEWS
GL events South Africa announces exclusive partnership with Xanita
GL events South Africa is thrilled to announce an exclusive partnership with Xanita, a leading
sustainable events and exhibition solutions manufacturer, to become the sole supplier of the Xanita
Eco-Mod range within the exhibition and events sector. This partnership reinforces GL events South
Africa’s commitment to providing environmentally responsible solutions to the market.
The Xanita Eco-Mod product range
stands out for its unique, modular, and
versatile design, ideal for events,
exhibitions, and retail platforms. Crafted
from Xanita’s eco-friendly materials, Xanita
Eco-Mod is celebrated for its ecological,
economical, and modular attributes. With
this exclusivity agreement, GL events South
Africa expands its reach, positioning Xanita
Eco-Mod as a go-to solution beyond the
events industry and into retail spaces.
“We’re excited to deepen our
sustainability efforts in the industry through
our collaboration with Xanita,” said Craig
Newman; group chief executive officer at
GL events South Africa. “This partnership
allows us to provide the market with a
distinctive, environmentally-conscious
product that not only meets our high
standards for quality and efficiency, but also
reflects our dedication to sustainable
development.”
Key benefits of the Xanita Eco-Mod
Range
• Sustainable and recyclable: Made from
sustainably sourced paper-based materials,
fully recyclable, and re-brandable,
contributing to a circular economy.
• Locally manufactured: Produced locally,
supporting the South African economy
and reducing environmental impact.
• Modular and reusable: Designed for easy,
mess-free installations with no tools
required, and can be reused 3-5 times,
making it a durable and sustainable
solution.
• Superior durability: High strength-toweight
ratio and excellent acoustic
properties make Xanita Eco-Mod a
versatile choice for multiple settings.
“This exclusive partnership underscores
GL events South Africa’s mission to lead
innovatively in sustainable event solutions,
providing clients with solutions that not
only meet the demands of today, but also
contributes to a greener future.” added
Ishmael Atanasi, chief executive officer at GL
events South Africa.
For more information on Xanita Eco-Mod
product range and GL events South Africa’s
offerings, please visit www.gl-events.co.za.
Craig Newman; Group Chief Executive
Officer at GL events South Africa.
Ishmael Atanasi, Chief Executive Officer
at GL events South Africa.
www.businesseventsafrica.com
Business Events Africa November 2024 33
MARKET NEWS
SA Chefs Association welcomes new president
The South African Chefs Association (SA Chefs) is proud to announce the election of Chef Coo
Pillay as its new president, ushering in a new era of leadership as the association celebrates its
50 th anniversary. Chef Pillay, a respected figure in the culinary world, takes over from Chef
James Khoza, who served as the association’s first South African and first black president.
Chef Pillay brings a wealth of experience
and a deep commitment to promoting
inclusivity, innovation, and sustainability in
South Africa’s culinary landscape. “Our
association is more than just a collective of
chefs; we are a family united by our love for
food, culture, and creativity,” Chef Pillay said.
“Together, we will tackle the challenges ahead
and seize opportunities to elevate our
profession and inspire the next generation of
culinary leaders.”
A legacy of leadership and culinary
excellence
As SA Chefs celebrates 50 years of culinary
achievement, the association reflects on the
pivotal role its leaders and founders have played
in shaping the South African culinary landscape.
Since its founding in 1974 by six visionary chefs,
SA Chefs has grown to become a leading
professional body that represents chefs, caterers,
and culinary professionals across the country.
During his final address as president, Chef
James Khoza paid tribute to the founders and
past presidents who laid the foundation for the
association’s success. He recognised the
contributions of:
• Bill Fenname (1974-1976) — One of the
founding visionaries.
• Wolfgang Voigt (1976-1979) — Under his
leadership, SA Chefs grew in prestige.
• Manfred Muellers (1979-1982) — A
distinguished educator and Certified Master
Chef.
• Dr Billy Gallagher (1982-2002) — A culinary
icon who led SA Chefs to international
prominence.
• Heinz Brunner (2000-2003) — A renowned
culinary figure who enhanced the
association’s global stature.
• Martin Kobald (2003-2008) — As Vice
President of the World Association of Chefs’
Societies (WACS), he helped elevate South
Africa on the global culinary stage.
• Stephen Billingham (2008-2017) — Known
for his work in culinary education.
“We stand on the shoulders of giants,” Chef
Khoza remarked. “Our founders and past
presidents have built an extraordinary legacy,
and it is our responsibility to continue their
work by nurturing the next generation of chefs
and ensuring that South African cuisine thrives
on the world stage.”
Chef Coo Pillay’s journey
Chef Coo Pillay has been a dedicated member
of SA Chefs since 2005, becoming an active
participant in 2012, when he served on the KZN
committee. After relocating to Gauteng, he
joined the Gauteng committee and was elected
to the Board in 2019. Over the years, he has held
various portfolios, including managing the
Young Chefs Club and overseeing finance,
humanitarian efforts, and partnerships. His
leadership during the pandemic, particularly
the launch of Chefs with Compassion to
combat hunger and food waste, showcases his
commitment to social responsibility within the
culinary community. In 2021, he was elected
vice president and has since been instrumental
in restructuring the partnership portfolio to
create customisable sponsorship tiers,
enhancing the association’s financial stability.
Celebrating 50 years of growth and
impact
SA Chefs has a rich history of achievements. In
its early years, the association quickly rose to
prominence, earning five gold medals at the
1980 IKA Culinary Olympics. Since then, the
association has continued to play a vital role in
the professional development of South African
chefs, hosting culinary competitions, offering
training, and launching initiatives such as the
Southern Sun Centre for Culinary Excellence.
The association has also demonstrated its
commitment to social responsibility. Through
the World Chefs Tour Against Hunger, SA Chefs
raised millions for South African NGOs,
underscoring the important role chefs play in
giving back to their communities.
Looking ahead: Innovation and
inclusivity
As SA Chefs moves forward under Chef Pillay’s
leadership, the association will focus on
innovation and inclusivity, ensuring that
sustainability remains central to its vision. Chef
Pillay is committed to fostering collaboration,
supporting member-driven initiatives, and
promoting South Africa’s rich culinary heritage.
“Our industry must lead the way in embracing
sustainability and new technologies, while
celebrating the diversity of our culinary
traditions,” Chef Pillay said. “Together, we will
continue to build an inclusive and forwardthinking
community of chefs, ensuring that
every voice is heard and every talent nurtured.”
34 Business Events Africa November 2024
www.businesseventsafrica.com
Africa Tourism Partners
appoints Claire Mugabi
Africa Tourism Partners (ATP) is pleased to
announce the appointment of Claire Mugabi
(MCIM, MBA) as the representative for
East Africa with effect from Monday,
4 November 2024.
PREMIER
C O N F E R E N C I N G
Africa Tourism Partners (ATP) is a UN Tourism Affiliate Member and
a recipient of the Distinction Award. As a Pan-African firm
specialising in tourism development and strategic destination
marketing, ATP focuses on strategy formulation, master planning, and
strategic marketing in the travel, tourism, hospitality, aviation, and
MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors. The
firm utilises its extensive expertise, strong partnerships, and global
networks to implement impactful programmes that are uniquely
designed and yield measurable outcomes.
Claire Mugabi is the current CEO of AFRIREPS, based in Uganda, and
will be joining Africa Tourism Partners (ATP) as East African
representative. Claire has over fifteen years in the marketing and
communications industry, which makes her a good fit for the position.
Kwakye Donkor, chief executive officer of Africa Tourism Partners,
commended Claire Mugabi on her appointment, expressing confidence
in her ability to significantly contribute to ATP’s initiatives aimed at
enhancing intra-Africa travel market access and tourism development
across the continent and in key source markets within Africa.
“Given Claire’s expertise and experience, we are certain that she will
add considerable value to our efforts in East Africa as well as throughout
the continent and beyond. Her contributions will enhance all areas of
our work, including tourism strategy formulation and implementation,
destination marketing and brand management, MICE strategy and
project management, investment promotion and facilitation, as well as
executive coaching and capacity building,” Mr Donkor said.
Speaking about her appointment, Ms Mugabi pledged her commitment
to transform the region through impactful initiatives. “I am excited to join
Africa Tourism Partners (ATP) as the representative and focal person for East
Africa. This partnership offers a unique opportunity to contribute to ATP’s
mission of redefining African tourism. I look forward to collaborating with
the team to implement strategies that elevate Africa’s global tourism
profile, foster sustainable growth, and ensure environmental stewardship
across the region. Together, we will drive impactful initiatives that enhance
Africa’s position as a premier tourism destination,” Ms Mugabi said.
East African countries include Burundi, Comoros, Djibouti, Ethiopia,
Eritrea, Kenya, Rwanda, Seychelles, Somalia, South Sudan, Sudan, Tanzania,
and Uganda. East Africa has been the continent’s fastest-growing region in
recent years. It is home to several of the fastest-growing economies,
including Ethiopia, Djibouti, Kenya, Rwanda, Tanzania, and Uganda.
P r i m e
L o c a t i o n s
Cape Town | George | Knysna | East London |
Mpongo Private Game Reserve | Pinetown | Port
Edward | Richards Bay | Sani Pass | Scottburgh |
Umhlanga | Sandton | Midrand | OR Tambo |
Pretoria | White River | Bloemfontein
BOOK TODAY
info@premierhotels.co.za
premierhotels.co.za
096 111 5555
www.businesseventsafrica.com
Business Events Africa November 2024 35
SAACI NEWS
Image by StockSnap from Pixabay.
SAACI connects CPUT
students to the business
events industry
On 11 October 2024, the Southern African Association for the Conference Industry (SAACI)
hosted another successful interactive simulation exercise to give the Cape Peninsula
University of Technology (CPUT) students hands-on experience and insights into what it
actually means to work in the business events (meetings, incentives, conferences, and
exhibitions) industry.
This comes after the successful event
with Nelson Mandela University (NMU)
in August, when SAACI chief executive
officer Glenton de Kock and Eastern
Cape chapter chair Niel Mouton led insightful
discussions with other industry leaders,
including NMU deputy vice-chancellor:
Engagement and Transformation André Keet,
and Principal Lecturer Hugh Bartis, as well as,
Dr. Zinzi Sixaba, to inspire the next generation
of event professionals.
Mr Mouton was approached to do
something similar for CPUT. “They wanted to
spend the day connecting with students and
helping them understand the ins and outs of
the industry,” he explained.
An insider perspective on the business
events industry
The workshop was for third-year students
studying towards their diplomas in event
management. “We strive to close the
knowing-doing gap for students entering the
world of work and want to demonstrate the
value of industry association membership in
their event career journeys,” explained Esti
Venske, senior lecturer and programme
coordinator– advanced diploma: events
management at CPUT. Ms Venske is also the
Learning Ambassador at SAACI.
“Engaging with industry allows for a
deeper understanding of the real world of
work and sets the foundation for them to
contribute to the economic prosperity of our
country as active event practitioners,” she
added.
The event included a practical education
element, where students could learn from an
industry mentor and SAACI member, in this
36 Business Events Africa November 2024
www.businesseventsafrica.com
SAACI NEWS
case, Mr Mouton. “It was an important
exercise for students to see that ‘eventing’
doesn’t have to mean only one thing. Being
able to immerse themselves into the day-today
running of a business is hugely beneficial
for when they have to do the same in the
future,” Mr Mouton said, who has also
provided hands-on experience to students
planning on entering the industry, through
his own company, Boast Events.
“A textbook is a good starting point, but
real-life experiences are the best industry
exposure you can get,” he added. “We all
know how difficult it is to get in with a
company and no one is willing to share the
tricks of the trade with newcomers. By
merging the know-how and the practical
experience, we give students an insider
perspective into the industry.”
Ensuring a sustainable business
events industry
Through mentorship programmes and
experiential learning opportunities, SAACI
and CPUT ensure that it has a continuous
supply of capable leaders who can steer its
future growth. “I believe that equipping the
next generation of young people entering
the workplace can only lead to good
things,” Mr Mouton said. “There is a massive
gatekeeping culture in our industry, which
doesn’t benefit anyone. If we give students
the knowledge and tools to be able to
confidently enter the workforce or start
their own businesses, it can only make our
industry, as a whole, stronger.”
Providing education and training ensures
that young professionals are equipped with
the necessary skills, such as event
management, hospitality, and marketing,
to manage complex events, logistics, and
client interactions. This, in turn, elevates the
quality and professionalism of the sector,
making South Africa a competitive global
destination for MICE activities.
Looking ahead to the future
“I really believe that the Event Simulation
we went through on the day is a great new
concept that we could incorporate into
how we teach young people about our
industry,” Mr Mouton explained. He hopes
that the event continues to grow into
something bigger, with full-day workshops
and interactive experiences that will show
students even more of what eventing is all
about.
Ms Venske agreed, adding that Mr
Mouton’s talk resonated with the students,
who had many questions for him in return.
“Thank you to Niel for working with me on
such short notice and still meeting our brief
— and to SAACI for supporting this event.
Next year, we’ll do more similar initiatives!”
According to research by Custom Market
Insights, the global business events
market’s value is expected to soar to $1.62
trillion by 2032, with an annual compound
growth rate of 18.2 per cent, underscoring
its vast potential. As the business events
industry expands, it generates employment
opportunities across multiple sectors –
travel, hospitality, event services, and more
– contributing significantly to South Africa’s
economy through tourism and
international business events. It is essential
to prepare new professionals who can
navigate its complexities.
www.businesseventsafrica.com
Business Events Africa November 2024 37
AAXO NEWS
Convention Centres: Catalysts for
transformation in Africa’s urban landscape
On 31 October 2024, we celebrated World Cities Day. It is essential to acknowledge the
profound impact that convention centres and business events have on Africa’s urban
landscape. These venues are more than mere locations; they are dynamic engines of
economic growth, job creation, and social interaction that significantly shape the fabric of
our cities.
Gary Corin, chair of the Association of
African Exhibition Organisers (AAXO),
emphasised: “Convention centres and
business events are integral to the
design and functionality of our cities. They
drive economic growth, create jobs, foster
social interactions, and promote cultural
exchange, making their role in sustainable
urban development indispensable.’
In an era marked by rapid urbanisation and
burgeoning populations, the demand for
innovative, multifunctional spaces is more
pressing than ever. Convention centres are at
the forefront of this transformation,
significantly contributing to economic
vitality, social connectivity, and contemporary
urban design.
Shaun Bird, general manager of the
Sandton Convention Centre (SCC), said: "The
events and exhibitions industry has a
substantial impact on local economies,
generating significant revenue and
facilitating the sharing of knowledge.”
Economic Impact: A Catalyst for Growth:
Convention centres serve as vital catalysts for
economic growth. The International Congress
and Convention Association (ICCA) estimates
that business events contribute
approximately $1 trillion to global GDP. Cities
such as Cape Town and Johannesburg have
adeptly leveraged their convention facilities
to attract international conferences,
generating millions in revenue. For instance,
in the 2023/24 financial year, the Durban
International Convention Centre (Durban
ICC) contributed R6.3 billion to South Africa’s
GDP, underscoring its crucial role in driving
national economic growth.
Lindiwe Rakharebe, chief executive officer
of Durban ICC, said: “The Durban ICC is not
just a convention centre; it is a beacon of
opportunity, driving economic growth while
positively impacting local communities.”
Adele Hartdegen, chief executive officer of
the Johannesburg Exhibition Centre (JEC),
highlights, “Convention centres are integral to
both local and national economies, serving
as hubs where exhibitors and visitors
converge to forge important deals.”
The Gallagher Convention Centre (GCC)
also plays a vital economic role, hosting
between 300 and 400 events annually and
welcoming approximately 650,000 visitors
each year. Leniese van der Merwe, marketing
manager of Gallagher Convention Centre,
said: “These figures highlight our essential
role in the local economy.”
These statistics illustrate how convention
centres not only promote business
transactions but also stimulate local
economic growth, creating a vibrant
environment for communities and industries
alike.
Job Creation in the Business Events
Sector
The business events sector is crucial for job
creation and economic development.
According to the World Travel & Tourism
Council (WTTC), travel and tourism
supported 24 million jobs in Africa in 2019.
“Our new initiatives, such as MusicEx, have
created over 3,000 work hours, showcasing
our commitment to community
development,” Ms van der Merwe said. The
ongoing growth of the business events
sector not only enhances job opportunities,
but also fosters community engagement and
economic resilience, acting as a catalyst for
demand in industries such as hospitality and
logistics.
Ms Hartdegen, from JEC, emphasises the
sector’s significant impact, stating: “In 2023,
our projects generated over 3,000 temporary
jobs, making a substantial contribution to the
local economy. “
While Durban ICC estimates that it created
and/or sustained approximately 11,387
annualised jobs in the South African
economy during the 2023/24 financial year,
comprising 6,818 direct jobs and 4,569
indirect jobs.
“Our commitment to sustainability and
community engagement ensures that as we
attract the world to Durban, we uplift our
residents and preserve our environment for
future generations,” Ms Rakharebe added.
Attracting investment: Convention
centres are instrumental in attracting foreign
direct investment (FDI). The World Bank
indicates that countries with robust business
event infrastructures are more appealing to
investors. Rwanda’s investment in the Kigali
Convention Centre has positioned the
country as a key player in the international
meetings arena, setting a benchmark for
others in the region.
Social interaction and networking:
building community: Business events foster
collaboration, with a report from the Events
Industry Council revealing that 84 per cent of
attendees forge new connections, promoting
partnerships and innovation. Convention
centres serve as vibrant platforms for cultural
exchange, allowing cities to showcase their
unique heritage to a global audience. This
cultural diplomacy is crucial for fostering
goodwill and understanding, as these venues
bridge cultures through events that celebrate
local traditions.
Community engagement: Many
convention centres are designed to serve the
community beyond business events, hosting
local gatherings, exhibitions, and educational
programmes to enhance participation. “We
believe in giving back; our long-standing
relationships with local charities have made a
significant impact,” Ms van der Merwe said.
Shaping the future: In alignment with the
United Nations’ Sustainable Development
Goals (SDGs), the design of convention
centres can prioritise sustainability. For
example, Nairobi is integrating green
building practices into its convention centre
designs to minimise environmental impact.
Urban revitalisation: Convention centres
can serve as catalysts for urban revitalisation,
often leading to improved infrastructure,
38 Business Events Africa November 2024
www.businesseventsafrica.com
AAXO NEWS
enhanced transportation links, and more
vibrant public spaces. The Cape Town
International Convention Centre has played a
pivotal role in the city’s urban regeneration
efforts, attracting further investment and
development. Mr Bird said: “To fully harness
this potential, cities must ensure that they
have first-class facilities and convention
centres to attract major events and
conferences. This includes upgrading
infrastructure and collaborating with
stakeholders to create a seamless business
tourism experience.”
Smart city integration: As African cities
evolve, the integration of smart technologies
into convention centres can significantly
enhance operational efficiency and improve
the visitor experience. Features such as
advanced audiovisual systems and highspeed
internet make these venues
increasingly attractive for international events.
Success in this sector requires careful
attention to several key factors to ensure
benefits for both visitors and local residents.
Connectivity and accessibility are crucial;
convention centres should be easily reachable
via public transportation, walking, and biking,
including seamless integration with existing
transit networks, and ample parking facilities.
Mixed-use development is another essential
aspect. A convention centre surrounded by
hotels, restaurants, retail spaces, and
residential buildings creates a vibrant,
walkable environment that appeals to both
visitors and locals. Incorporating public spaces
– such as parks, plazas, and waterfronts –
enhances the experience for everyone,
providing inviting gathering spots. Finally, the
economic benefits for the local community
must be considered. A well-integrated
convention centre can stimulate local
businesses, create jobs, and boost tourism
revenue, as highlighted by Ms Rakharebe
from DICC.
A case study in success: Cape Town has
solidified its position as Africa’s premier
destination for business meetings, hosting 42
international association events in 2023 — up
from 30 the previous year. The ICCA report
emphasises the role of business events in
driving economic growth in the Western
Cape, which recorded a total of 51
international meetings in 2023. Local leaders
assert that these gatherings are vital for
innovation and economic prosperity, further
enhancing Cape Town’s appeal, through its
high service standards and diverse offerings
for delegates.
Conclusion: A vision for the future
Mr Bird affirmed: “By delivering exceptional
experiences, we not only enhance our city’s
vibrancy but also contribute significantly to
the broader economic landscape.” As African
cities continue to grow and evolve,
prioritising the design and integration of
convention centres will be crucial for
fostering vibrant, resilient, and inclusive urban
environments.
Investing in these spaces goes beyond
mere event hosting; it shapes the future of
our cities and communities. “Convention
centres play a pivotal role in this effort,
serving as catalysts for local economic
growth by attracting tourism and business
investment,“ Mr Corin said.
As we celebrate World Cities Day, let us
recognise the vital role that these venues play
in shaping the future of our cities and
nurturing a thriving urban ecosystem.
Together, we can advance the development of
robust convention centres across Africa that
not only enhance infrastructure, but also create
spaces for collaboration and innovation.
www.businesseventsafrica.com
Business Events Africa November 2024 39
EXSA EVENT NEWS GREENING FORUM
Image by robinsonk26 from Pixabay.
Greening by design
Do you ever feel that the term ‘sustainable event’ has become code for ‘beige and boring’?
For example, optimising waste reduction means cutting down on creativity? Think again.
SAACI’s 2024 Congress flipped the
script, proving that going green can
actually boost your event’s wow factor.
They ditched the ‘eco-constraints’ mindset
and embraced sustainability as a creative
challenge — with some seriously
impressive results.
Less waste, more wow
For event planners, unique branding and
high-impact décor are essential to
communicate event identity and engage
attendees. However, what happens when
you pair this with a commitment to
minimising waste? You’re forced to get
creative — and that’s exactly what SAACI
did.
“We didn’t use any new plots. We used
recycled plots from previous events,”
explained Glenton De Kock, chief executive
officer of SAACI. Instead of crafting fresh
signage for every session or activity, the
team repurposed old signage and gave it
new life. Same idea, fresh execution. The
result? Lower costs and a streamlined
event footprint — all without sacrificing
visual impact.
And the furniture? Same story. “We
actually used the same furniture look and
feel,” Mr De Kock shares. They simply
switched things up with lighting, draping,
and a bit of rearranging magic, making the
same space feel brand new for every
session.
SAACI also tackled the paper problem, a
nemesis for many event planners (and
trees everywhere). “We're almost paperless,"
Mr De Kock admits, though achieving fully
paperless proved a bit trickier than
anticipated; as he explained, eliminating
name tags remains a challenge as people
seem to insist on having them. Regardless,
they made huge strides by leaning into
digital programmes and communications.
Plants with a purpose
SAACI didn’t stop at reusing furniture and
signage. They brought in the green –
literally – by incorporating living plants into
their décor. Not only did this add a touch
of natural beauty to the venue, but it also
created an opportunity for community
impact.
After the Congress, the plants weren’t
just tossed aside. They found a new home
with local businesses specialising in indoor
plants. ”What we always look for within our
eventing… is how best to ensure that
there’s a legacy after the event,” Mr De Kock
highlighted. Sustainability isn’t just about
the here and now; it’s about what you
leave behind.
Thinking outside the (recycle) bin
The SAACI Congress emphasises an
important truth: sustainability doesn’t have
to be boring or expensive. In fact, often the
opposite is true. When limitations are
viewed as creative springboards, one
begins to observe genuinely innovative
and inspired solutions.
By challenging the traditional ‘takemake-dispose’
mentality, SAACI
demonstrated the power of creative reuse,
repurposing, and reducing. From décor to
catering to delegate experience, every
aspect was touched by this innovative
sustainable approach.
The real takeaway is that going green is
the new normal for events — embrace it!
About us
The Event Greening Forum is a non-profit organisation
that promotes sustainability within the business events
sector. To find out more, please visit
www.eventgreening.co.za.
For more information, please contact:
Lynn Mcleod
Tel: 082 891 5883
Email: lynn@eventgreening.co.za
40 Business Events Africa November 2024
www.businesseventsafrica.com
EXSA NEWS
2024 — A jam-packed year for EXSA
2024 has certainly been a jam-packed year for EXSA. We have grown substantially, and this
has facilitated many changes within the structures and initiatives we have facilitated. This
shows that the industry is serious about quality work being produced.
We pride ourselves on our members and fully
support their initiatives. EXSA is an inclusive
association and there is already so much planned
for 2025. So, as the year draws to a close, and everyone
slows down and gets ready for a well-deserved rest period,
we want to thank you for your efforts that have made this
year such a memorable one.
Here’s a summary of some key initiatives and
achievements from EXSA this year, aimed at delivering the
best value from EXSA membership:
• 2024 Conference in January: This event set the tone for
the year, focusing on collaboration and growth. Thanks to
industry involvement, we have made significant strides in
supporting the growth of member companies and
fostering a spirit of unity across the industry.
• 2022 & 2023 Awards: These events celebrated the
excellence within our community. The upcoming 2024
Awards, scheduled for 23 January 2025, promises to be
even more exciting, as the quality of work this year has
been outstanding. Please save the date.
• Partnerships with SAACI and AAXO: We have signed
MOUs with these trade associations, laying the foundation
for seamless communication and collaboration, to achieve
shared goals. We continue to work closely with our other
partner associations to develop and educate everyone on
new developments.
• Skills development: We’ve worked closely with Services
SETA to develop three new courses, which are in the final
stages of approval for the SAQA NQF grid. These include
an Exhibition Stand Builder Program, an Events
Management Diploma, and a Business Development
Management Diploma. These programs will help address
the current skills gap and support the growth of new
talent in the industry.
• BBEEE codes: Our work on the BBEEE codes with the
Department of Sports, Art and Culture continues. The
document is complete and awaiting approval. We
appreciate the input from members who participated in
the consultations.
• Onsite presence at events: We have increased our onsite
presence at events, helping to bridge the gap between
organisers and suppliers. This has led to smoother
By Lee-Ann Alder, EXSA
Association Manager
operations, fewer incidents, and more business
opportunities for our members. Please ensure that your
EXSA profile is up-to-date, to maximise these
opportunities.
• VAT benefit: This remains a valuable benefit, especially
with the growing number of international exhibitors in
South Africa.
• Media partnerships and alliances: Our long-standing
media partnerships with BEA and meetings magazines
have allowed us to maintain strong industry visibility.
Additionally, our alliances with local and international
associations have continued to grow.
The above is just a quick recap of the year. Our main goal
remains to ensure that our members are receiving the
benefits of being part of EXSA while producing excellent
work.
www.businesseventsafrica.com
Business Events Africa November 2024 41
SITE NEWS
Navigating the 2025 insurance landscape:
A guide for South African hospitality stakeholders
Navigating the insurance landscape in 2025 will, like 2024, be filled with challenges. We are no
strangers to this, however, having overcome many obstacles as an industry over the last few
years. Like many others, the South African hospitality industry is facing an arduous
operating environment.
Aconfluence of factors, including
economic uncertainty, geopolitical
tensions, climate change, and
increased competition, are
reshaping the risks insurers must manage.
In more detail, some of these include:
Economic uncertainty: fluctuating
exchange rates, rising inflation, and
potential recessions can impact consumer
spending and travel patterns.
Geopolitical tensions: global conflicts
and instability can disrupt travel routes,
deter tourists, and increase security
concerns.
Climate change: changing weather
patterns, more frequent and severe
droughts, floods, and storms pose
significant risks to hospitality infrastructure
and operations.
Increased competition: the rise of online
booking platforms and alternative
accommodations has intensified
competition within the hospitality industry.
Heightened client expectations: today’s
guests have higher expectations for
personalised experiences, value, and
sustainability.
These challenges have far-reaching
implications for hospitality insurance, such
as:
• Increased claims: Natural disasters,
property damage, and other claims have
risen due to climate change and
operational risks.
• Risk assessment challenges: The evolving
landscape requires insurers to assess and
adapt their risk assessment
methodologies continuously.
• Increased cost of insurance: South
Africa’s insurance market faces rising costs
due to the need for international
reinsurance coverage. This is influenced
by global reinsurers’ perception of South
Africa as a high-risk market, which
translates into higher pricing. To mitigate
this, as SATIB we prioritise placements
with A-rated reinsurers. This ensures
financial stability and the confidence that
By Robyn van der
Walt, senior
account executive
of SATIB
Insurance Brokers
claims will be handled effectively,
providing peace of mind for
policyholders.
• Product innovation: SATIB continues to
work with our insurance partners to
develop innovative products that address
the specific needs and risks of hospitality
businesses in a changing environment.
Here’s what you need to know about the
various roles and responsibilities you may
have as a stakeholder when it comes to
hospitality insurance:
1) Guests/travellers:
Travel insurance such as our SATIBGo
What we’re all about: motivational experiences
Why we do it? Business results!
Site is the only global network of travel and event professionals committed to motivational
experiences that deliver business results.
Site provides insights and connections that inspire the utilisation of this powerful tool
across diverse industries, regions and cultures.
Site serves as a source of knowledge and best practices where members can make
personal connections that sustain professional growth.
Only one organisation sits at the critical intersection between those who seek
the benefits of motivational tools and those who can provide these extraordinary
experiences. That organisation is Site...
Contact
Email: info@sitesouthernafrica.com
www.sitesouthernafrica.com
www.siteglobal.com
SITE NEWS
product: While not mandatory, travel
insurance is highly recommended for
covering unexpected events such as
cancellations, medical emergencies, and
evacuations. For example, if a guest’s flight
is cancelled due to unforeseen
circumstances, travel insurance can
reimburse them for non-refundable
deposits and expenses.
Indemnity agreements: Guests should
carefully review indemnity agreements
and adhere to the rules and regulations set
by the lodge or tour operator. This helps
protect both the guest and the business
from liability.
2) Tour operators/direct management
companies:
Public liability: Essential for covering
liability arising from equipment
malfunctions, accidents during guided
tours, or injuries caused by negligence. For
instance, if a kayak rented by a tour
operator develops a hole and causes an
injury, public liability insurance would
cover the resulting claims.
Passenger liability: Passenger liability
insurance is crucial to protect against
accidents if employees or agents drive
guests. This is especially important for
transfers to and from airports or other
destinations.
Medical evacuation: Advising clients to
have travel insurance with medical
evacuation coverage is a responsible
practice. This ensures that guests can
receive critical medical care, even in the
most remote locations.
3) Lodge owners/hotel owners/bed
and breakfasts:
Public liability: Covers accidents and
injuries on the property, including wildlife
encounters. For example, if a guest is
injured by a wild animal on the property,
public liability insurance would cover the
medical expenses and potential legal
claims.
Passenger liability: Protects against
accidents involving vehicles owned or
operated by the business. This is essential
for lodges offering transportation services
to guests and/or game viewers on safari
game drives.
Medical evacuation: Essential for both
guests and staff, especially in remote
locations. Medical evacuation insurance
ensures that individuals can be transported
to a facility with appropriate medical care
in case of an emergency.
To navigate these challenges
successfully, all stakeholders in our industry
should consider the following:
Embrace risk management: Implement
robust risk management strategies to
identify, assess, and mitigate potential risks,
such as fire response plans and medical
emergency protocols.
Partner with their brokers: Collaborate
with us to develop tailored insurance
solutions that address your specific
industry and business needs. We are
specialists for a reason and understand this
industry.
Focus on sustainability: Incorporate
sustainability practices into operations to
reduce environmental risks and attract
eco-conscious travellers.
By proactively addressing these
challenges, the South African hospitality
industry can build resilience and ensure a
sustainable future, with each stakeholder
taking ownership of their role.
Building back Exhibitions and Events together!
The founding Associations of the SA Events Council have consistently provided essential information and support on event
safety, business relief and venue capacity. Ensure you are ready for business by engaging with your association today.
hello@saeventscouncil.org
DIRECTORY
SOUTHERN AFRICAN ASSOCIATION
FOR THE CONFERENCE INDUSTRY
EXHIBITIONS AND EVENTS
ASSOCIATION OF SOUTHERN AFRICA
SOCIETY FOR INCENTIVE
TRAVEL EXCELLENCE
SA EVENTS COUNCIL
EXCO AND HEAD OFFICE
Chairperson
Jaques Fouche
e: jaques@be-moved.co.za
c: +27 (0)60 993 7542
Vice-chairperson
Gheeta Payle
e: gheeta.payle@inhousevtm.com
c: +27 (0)61 609 8585
EXSA OFFICE
www.exsa.co.za
EXSA Chairperson
Sibusiso Mncwabe
EXSA Vice Chairperson
Jacqui Nel
Treasurer
Ismael Atanasi
President
Tes Proos
c: +27 (0) 84 682 7676
e: tes@crystalevents.co.za
Treasurer
Peter-John Mitrovich
c: +27 (0)82 318 1889
e: peter-john.mitrovich@grosvenortours.com
Sustainability
Daryl Keywood
e: hello@saeventscouncil.org
Chairperson
Raylene Johnson, CEO: TEBCO-SA
Interim treasurer
Glenn van Eck, Chairperson: CEPA
Spokesperson
Projeni Pather, Chairperson: AAXO
Treasurer
Alex Wrottesley
e: alex@intoafrica.co.za
c: +27 (0)79 429 1627
Chief executive officer
Glenton De Kock
e: ceo@saaci.org
c: +27 (0)82 575 7565
Membership Services & Operations
Tracey-Lee Abdulla
e: members@saaci.org
t: +27 (0)84 492 1515
REGIONAL COMMITTEE CHAIRPERSONS
Eastern Cape Chairperson
Neil Mouton
t: +27 (0)61 423 9920
e: ec.za@saaci.org
KwaZulu-Natal Chairperson
Kavitha Dhawnath
c: +27 (0)83 607 2006
e: kzn.za@saaci.org
Gauteng Chairperson
Mary Mahlangu
c: +27 (0)81 574 9493
e: jhb.za@saaci.org
Western Cape Chairperson
Ansu Colditz
c: +27 (0)82 457 8071
e: wc.za@saaci.org
Gauteng Chairperson
Kerry-Lee Bester
Western Cape Chairperson
Liam Beattie
Western Cape Vice Chairperson
Nic Curle
KwaZulu-Natal Chairperson
Ashona Maharaj
Directors
Gavin Burgess
Kimendrie Pillay
Ross Wilson
Co-opted Directors
Daniel Chemel
Steve Marsden
Co-opted Board Members
Angelique Smith
Emmanuel Patty
Southern Africa Development
Brad Glen
East Africa Development
Chris Munyao
Young Leader Programme
Peter Mwanja
Africa Convention Bureaus
Rick Taylor
North Africa Development
George Fawzi
Board member at large
Rick Taylor
East Africa (Rwanda)
Chris Munyao
North Africa
George Fawzi
North Africa support
Brad Glen
Secretariat & Events
Mariaan Burger
c: +27 (0)82 557 8041
e: info@siteafrica.africa
Members
Kevan Jones, Executive Director SACIA
Sharif Baker, Chairperson TPSA
Tes Proos, SITE President
Justin Hawes, Managing Director: Scan Display & Event
Greening Forum Treasurer
Sibusiso Mncwabe, Chairperson EXSA
Justin van Wyk, Chairperson SALPA
Mike Lord, Chairperson ESC
Arthur Goldstuck, PSASA Exco Member
Esmare Steinhofel, Chairperson: ICCA Africa Chapter
Advisory Members
Prof Nellie Swart, Associate Professor: Tourism
Management
Corne Koch, Head: Convention Bureau (WESGRO)
Tiisetso Tau, AAXO member
Daryl Keywood, SITE Member
Bheki Twala, TEBCO-SA Executive
Kim Roberts, SAACI Representative Western Cape
Robyn D’Alessandro, PR/Social media, Vivo Visual
Voice CC
Learning Ambassador
Esti Venske
c: +27 (0)83 482 9276
44 Business Events Africa November 2024
www.businesseventsafrica.com
DIRECTORY
ASSOCIATION OF AFRICAN
EXHIBITION ORGANISERS
EVENT GREENING FORUM
INTERNATIONAL CONGRESS &
CONVENTION ASSOCIATION
SACIA — Southern African Communications
Industries Association
c: +27 (0)82 555 5556
e: kevan@sacia.org.za
Executive director: Kevan Jones
46 Waterford Office Park, Waterford Drive, Fourways,
Johannesburg
t: +27 (0)87 265 5840
e: aaxo@aaxo.co.za
Association coordinator:
Anthea Buys
e: anthea@aaxo.co.za
Chairperson
Gary Corin, Specialised Exhibitions
e: Gary.corin@montgomerygroup.com
Vice Chairperson
Projeni Pather, Exposure Marketing
e: projeni@exposuremarketing.co.za
Venue Committee Chairperson
Cornelle du Preez, Gallagher Convention Centre
e: cornelled@gallagher.co.za
Treasurer
James Bull, Informa Tech
e: James.bull@informa.com
Immediate Past Chair
Devi Paulsen-Abbott
e: devi@aaxo.co.za
Board of Directors
Adele Hartdegen, Dogan Events
Errol Bryce, Vuka Group
Joshua Low, dmg Events
Tracy Gounden, Messe SA
179 Jan Smuts Ave, Parktown North, Private Bag X7000,
Parklands 2121
t: +27 (0)11 447 4777
e: info@eventgreening.co.za
w: www.eventgreening.co.za
Management Committee Members:
Chairperson: John Arvanitakis (Chat’r Xperience)
Vice Chairperson: Neo Mohlatlole (7 Colors)
Treasurer: Justin Hawes (Scan Display)
Secretariat: Lynn McLeod (individual)
Morwesi Ramonyai (Borena Energy)
Gavin Burgess (Technology Partners)
Grace Stead (Steadfast Greening)
JP van Schalkwyk (Up-A-Tone Events)
Sonja van Rooyen (Specialised Exhibitions)
Emma Kumalo (Chat’R Xperiences)
Angelique Smith (Event Synthesis)
Joey Swart (Take Note Events)
Louis Nel (Louis THE Lawyer)*
*Co-opted
They are joined by the EGF’s associate member
representatives, who are:
AAXO: Anthea Buys
EXSA: Doug Rix/Lee-Ann Alder
Fedhasa: TBC
IFEA Africa: Janet Landey
The MICE Academy: Helen Brewer
PCO Alliance: Melody Barber
SAACI: Glenton de Kock
SACIA/TPSA: Kevan Jones
SA Roadies: TBC
PCO ALLIANCE NETWORK
e: info@pcoalliance.co.za
w: www.pcoalliance.co.za
Chairperson
Melody Barber
t: +27 (0)84 705 1181
ICCA African Chapter
Chairperson:
Taubie Motlhabane
Cape Town International Convention Centre
t: +27 (0)21 410 5000
e: Taubiem@cticc.co.za
Deputy Chairperson:
Frank Murangwa
Rwanda Convention Bureau
t: +250 788 358 454
e: frank.murangwa@rcb.rw
Secretariat:
Esmaré Steinhöfel
ICCA Africa Regional director
c: +27 (0)84 056 5544
e: esmare.s@iccaworld.org
w: www.iccaworld.com/dbs/africanchapter
w: www.iccaworld.org
OTHER ORGANISATIONS
OF INTEREST
ABTA — African Business Travel Association
Box 2594, Pinegowrie, 2123
t: +27 (0)11 888 8178
c: +27 (0)83 679 2110
e: monique@abta.co.za
w: www.abta.co.za
Founder: Monique Swart
ASATA – Association of Southern African
Travel Agents
PO Box 650539, Benmore, 2010
t: +27 (0)11 293 0560/61
e: barbara@asata.co.za
e: general@asata.co.za
Office manager: Barbara Viljoen
Council of Event Professionals Africa
Kevan Jones
e: kevan@sacia.org.za
t: +27 (0)11 083 6418
c: +27 (0)82 555 5556
Chairperson: Glenn van Eck
Magnetic Storm
c: +27 (0)82 800 2616
e: glenn@magnetic.co.za
FEDHASA National Office — Federated
Hospitality Association of Southern Africa
PO Box 3853, The Reeds, 0157
c: +27 (0)82 552 9862
e: ceo@fedhasa.co.za
w: www.fedhasa.co.za
PSASA – Professional Speakers Association of
Southern Africa
t: +27 (0)11 462 9465
c: +27 (0)83 458 6114
e: admin@psasouthernafrica.co.za
w: www.psasouthernafrica.co.za
SATI — South African Translators’ Institute
Executive director: Marion Boers
t: +27 (0)11 803 2681
e: office@translators.org.za
w: www.translators.org.za
SATSA — Southern Africa Tourism Services
Association
Box 900, Ferndale 2160
t: +27 (0)11 886 9996
e: pa@satsa.co.za
w: www.satsa.com
SKAL International South Africa
Secretary: Anne Lamb
t: +27 (0)21 434 7023
c: +27 (0)82 708 1836
e: anne@yebo.co.za
w: www.skalsouthafrica.org
STA — Sandton Tourism Association
t: +27 (0)83 558 5445
e: secretariat@sandtontourism.com
w: www.sandtontourism.com
TBCSA — Tourism Business
Council of South Africa
Chief executive: Tshifhiwa Tshivhengwa
Box 11655, Centurion 0046
t: +27 (0)12 664 0120
e: comms@tbcsa.travel
w: www.tbcsa.travel
w: www.tomsa.co.za
Member relations manager: Boitumelo Moleleki
TGCSA — Tourism Grading
Council of South Africa
Private Bag X10012, Sandton 2146
t: +27 (0)11 895 3000
f: +27 (0)11 895 3001
e: enquiries@tourismgrading.co.za
TINSA — Interpreters/Translators Network
of Southern Africa
e: info@interpreter.org.za
t/f: +27 (0)11 485 2511
c: +27 (0)83 249 0010
w: www.interpreter.org.za
TPSA — Technical Production Services
Association
c: +27 (0)82 555 5556
e: kevan@sacia.org.za
w: www.tpsa.co.za
Executive director: Kevan Jones
TTA — Tshwane Tourism Association
Box 395, Pretoria 0001
t: +27 (0)12 841 4212
e: secretary@tshwanetourism.com
w: www.tshwanetourism.com
Chairperson: Bronwen Cadle de Ponte
Secretary: Sithembile Nzimande
Membership coordinator: Liz Oosthuysen
e: membership@tshwanetourism.com
SABOA — Southern African Bus Operators
Association
Postnet Suite 393, Private Bag X033, Rivonia 2128
t: +27 (0)11 511 7641
e: saboa@saboa.co.za
w: www.saboa.co.za
www.businesseventsafrica.com
Business Events Africa November 2024 45
THE MARKET LAST NEWS WORD
Southern Sun and Durban Tourism partner to promote Durban
Southern Sun has reaffirmed its long-term commitment to Durban by partnering with Durban
Tourism. The hotel group is continuing its investment in the region through a summer holiday
activation aimed at revitalising tourism and positioning Durban as South Africa’s top holiday
destination.
This collaboration highlights the
dedication of both Southern Sun and
Durban Tourism in promoting South
Africa’s beloved coastal destination, aiming
to rekindle excitement for the region’s rich
diversity and vibrant attractions.
Convenient daily flights by South African
Airways (SAA) from all major cities to
Durban’s King Shaka International Airport
further enhance accessibility, making it
easier for visitors to reach the city’s
renowned beaches and attractions.
With its beautiful beaches, vibrant
energy, many historical sights, familyfriendly
activities, and array of
accommodation within the region, Durban
has so much to offer both local and
international holidaymakers.
Samantha Croft, Southern Sun’s Durban
region operations director, said: “Southern
Sun’s legacy in the Durban region spans
over five decades, and it’s a heritage we
hold with pride. We remain fully committed
to the growth and success of this beautiful
region.”
Winile Mntungwa, deputy head of
Durban Tourism, said: “Our long-standing
partnership with Southern Sun is built on a
shared goal — promoting Durban as South
Africa’s top holiday destination.”
Get ready to enjoy your perfect Durban
summer holiday, with Southern Sun’s
SunBreaks Summer offer. Enjoy idyllic
beachside relaxation, urban exploration, or
quality time with family with unmissable
offers for your December/January holiday.
The partnership between Southern Sun
and Durban Tourism underscores not only
the importance of collaboration in boosting
local tourism, but also the commitment to
providing visitors with unforgettable
experiences in Durban. Whether you’re
seeking adventure, relaxation, or cultural
exploration, Durban promises to deliver an
enriching holiday experience.
Index of advertisers and contributors
ADVERTISER PAGE EMAIL WEBSITE
AAXO 38-39 aaxo@aaxo.co.za www.aaxo.co.za
Avani 18-19 gaborone@avanihotels.com avanihotels.com
CSIR ICC FC,IFC, 6-8 icc@csir.co.za www.csiricc.co.za
Emperors Palace 20-21,22 Sales@Peermont.com emperorspalace.com
Event Greening Forum 40 info@eventgreening.co.za www.eventgreening.co.za
EXSA 41 exsa@exsa.co.za www.exsa.co.za
Mjunxtion 4 yolande@mjunxtion.co.za www.mjunxtion.co.za
Premier Hotels & Resorts 35 info@premierhotels.com www.premierhotels.com
SAACI 36-37 info@saaci.org www.saaci.org
SA Events Council 43 hello@saeventscouncil.org www.saeventscouncil.org
SITE Africa 42 info@sitesouthernafrica.com siteglobal.com/chapter/site-africaess
46 Business Events Africa November 2024
www.businesseventsafrica.com
THE MARKET LAST WORD NEWS
The power of personalisation
Personalisation was a massive trend for the meetings, incentives, conferences, and exhibitions
(MICE) sector coming into 2024 — and it’s continuing to gain traction as we head into 2025. In an
era where one-size-fits-all events no longer resonates; attendees and clients expect experiences to
be tailored to their specific needs and goals. But what does personalisation look like in action?
And how can event organisers customise events to meet the needs of today’s audiences?
For Carol Weaving, managing director of RX
Africa it’s more than welcome emails and
opening drinks, it’s about creating a
content programme and related experiences
that resonate long after the event concludes.
“Event personalisation drives engagement,”
Ms Weaving said. “The most successful events,
for example, Africa Travel Week, have a key focus
around content. This means tackling topical
issues, securing relevant speakers, hosting
informative panel discussions and Q&A sessions,
and allowing time for meaningful engagement
and knowledge sharing.”
And this is where the power of
personalisation lies: rich programmes and
agendas that satisfy a range of interests,
ensuring that the right people are in the room
— and that everyone is able to get the most out
of the experience.
But how do you go about customising the
perfect event experience? Ms Weaving and her
team have a few ideas:
1. Tailored programming
“Personalisation starts with understanding who
your attendees are and what they’re seeking,”
said Sandra Jardim, marketing director of
Decorex Africa. “By gathering insights ahead of
time, we design content flows that ensure
visitors encounter information, products, and
spaces aligned with their profiles.”
2. Facilitated connections
As Martin Hiller, portfolio director of RX Africa
(FAME Week Africa) explained: “Event
personalisation is also about curating an
experience that is uniquely meaningful for each
attendee.”
“At FAME Week Africa we use tools like
ConnectMe, which facilitates individual meeting
schedules, allowing for efficient one-on-one
connections and tailored networking
opportunities,” Mr Hiller said. “This, in addition to
niche events, like the African Women in
Entertainment Breakfast, really allows specific
groups to connect and collaborate.”
3. Interactive experiences
By incorporating features like real-time polls, live
social media feeds, and ‘matchmaking’ meeting
apps (that pair visitors with exhibitors or buyers
with suppliers) organisers can foster more
engagement and interaction. Another way?
Including live demonstrations and hands-on
activities.
“At Decorex, our installations, like the
Samsung Bespoke Cooking Theatre and the
Decorex Smart House, offer interactive
experiences that resonate with each attendee’s
interests, giving them something they can
actively participate in,” Ms Jardim said. “It’s also
fun — and memorable.”
4. Inclusive design
Ensuring that all attendees feel welcome and
accommodated is another facet of
personalisation. This includes offering features
such as gender-neutral bathrooms, ‘quiet rooms’
for neurodiverse participants, prayer rooms, and
sign language interpreters.
The Africa Travel Week team believes that by
considering accessibility from the outset,
organisers can create a more inclusive
environment that reflects the diversity of the
audience, making personalisation ‘more than
just a feature but a core value of the event’.
5. Signature sessions
Of course, creating VIP experiences for VIP
guests also never goes amiss. Ms Jardim
explains that adding value is important and that
by creating bespoke lounges and hosting
exclusive events (with premium access), event
planners can deliver an experience that feels
distinctly exclusive — and personal.
6. Social buzz
Carla Massmann, show director of Comic Con
Africa and Comic Con Cape Town, who is wellversed
in creating some of South Africa’s biggest
events, said that event personalisation is the art
of making clients feel seen and valued.
“Comic Con Africa is such a large consumer
event that personalisation for the event is near
impossible. So, to achieve personalisation with
fans, we engage on all communication
platforms so that they feel seen and heard. This
comes in the form of personalised replies to
comments on social media, as well as nurturing
the relationships with super fans that have gone
out of their way to build a relationship with the
brand,” Ms Massmann said.
Carol Weaving, managing director of
RX Africa.
7. Recaps and reviews
This engagement extends to post-event
feedback, which Ms Massman believes is
invaluable when creating successful events. “It
really comes down to meeting the direct needs,
wants, and expectations of visitors and clients.
These can be explored in post-event surveys
and feedback. By implementing what the
audience wants you are able to deliver an
experience that feels tailored — and oh so
personal.”
Gone are the days of packed conference halls
with generic content and random networking.
Today’s attendees expect events that
understand who they are and what they need.
Get personalisation right and you’ll create the
kind of magnetic experiences that don’t just fill
seats — they build communities, spark
innovations and keep people talking long after
the doors close.
Gone are the days of packed conference halls
with generic content and random networking.
Today’s attendees expect events that
understand who they are and what they need.
Get personalisation right and you’ll create the
kind of magnetic experiences that don’t just fill
seats — they build communities, spark
innovations, and keep people talking long after
the doors close.
“People are there for a reason,” Ms Weaving
concluded. “Much of the time they’ve spent
money to be there and given up their time. It’s
our responsibility to design an event that
delivers.”
www.businesseventsafrica.com
Business Events Africa November 2024 47
DIGITAL
DIRECTORY
AFRICA’S LEADING
BUSINESS EVENTS
DIRECTORY
2 for
1 offer
The print listings now mirror our
online directory style with basic and
premium listings. In fact, upgrading
a basic listing in print to premium will
include an upgrade to premium on
the website and vice versa. The
same information online is
printed in the print
directory.
Business Events Africa is known for having the most comprehensive directory of venues, service providers, speakers
and conference organisers in Africa. We have been a trusted source of information for more than 41 years, and
now offer this valuable resource online.
The market is tough out there. What makes your business different from any other? For starters, be more accessible
on the internet.
Online searches are now the preferred method of finding information and contact details, so the better your online
presence, the more business you will get.
BENEFITS OF LISTING YOUR BUSINESS:
• By claiming your listing, you can may your company’s information up-to-date at your own convenience
• Upgrade your listing online at any time, to maximise your brand exposure
• Improve your SEO and online presence
• We provide a targeted audience for your business
• See your stats — know how many people are seeing your listing
• Increase traffic to your website with a link from the directory
For as little as R2 400, you may get the edge over your competitors by
providing indispensable information to your customers on our online directory.
Affordable advertising is just a click away.
Visit www.businesseventsafrica.com/directory
Call +27 (0)31 764 6977 for more information