Business Events Africa - Vol 44 No 10 - October 2024

www.businesseventsafrica.com

Voice of the Business Events Industry in Africa

Vol 44 No 10 OCTOBER 2024

24

Business Events Africa: Serving the business events industry for 38 years

HOTELS

NATIONWIDE

CONTENTS

VOL

38 NO 12

DECEMBER 2018

10

About the cover

Avianto: A village made in

heaven

For over 21 years Avianto, in

Muldersdrift, has been a beacon

of excellence for conferencing,

weddings, team building, exhibitions and

events. Starting as a wedding venue, it

has evolved to become one of the top

events destinations in Johannesburg.

Special Features

10 REPORT BACK | RECORD-BREAKING ICCA CONGRESS CONCLUDES IN

DUBAI

The 57th ICCA Congress, one of the most prestigious events in the

international association meetings industry calendar, recently took place in

Dubai, United Arab Emirates, with more than 1 150 senior meetings industry

professionals and association meeting planners from over 75 countries in

attendance.

12 2019 PREDICTIONS

Business events industry leaders take a look into the crystal ball to see what

2019 may bring…

26

* When booked directly through the website | Terms & Conditions Apply

10

GP : OR Tambo | Sandton | Midrand | Pretoria

WC : Cape Town | George | Knysna | EC : East London

KZN : Drakensburg | Durban | Richards Bay | Umhlanga | Scottburgh | Port Edward

FS : Bloemfontein | LP : Thohoyandou | MP : White River

premierhotels.com | info@premierhotels.com | 086 111 5555

Business Events Africa: serving the business events industry for 44 years

CONTENTS

VOL 44 NO 10

OCTOBER 2024


Voice of the Business Events Industry in Africa Vol 44 No 10 OCTOBER 2024

Cover Feature

COVER STORY

06 Business meets leisure — Why hosting events

at resorts boosts productivity and enjoyment.

On the pages

EDITOR’S COMMENT

04 Press pause: take timeout to avoid burnout.

NEWS

05 Africa’s growing business events industry.

CANVAS AND COMMUNITY

09 Canvas and Community: A celebration of art

and creativity at Century City Conference Centre.

STRONG PR

10 STRONG PR, Marketing and Events:

leading the charge in elevating brands and

creating experiences.

CONSUMER SHOW SPOTLIGHT

14 Comic Con Africa 2024 draws 70,000 visitors.

NELSON MANDELA BAY

16 Lead Launch of COLABeS — A new era

for business events in Nelson Mandela Bay.

CHEF PROFILE

19 Hospitality is like a relay race, you’re always

passing the baton on.

ANEW FEATURE

20 Large-scale conferencing abounds with

ANEW’s latest Joburg property.

BARMOTION FEATURE

22 Peak experience with Barmotion.

INCENTIVE TRAVEL INDEX

25 Peak 2024 Incentive Travel Index released.

CASE STUDY

26 9 th World Congress on Conservation Agriculture.

About the cover

In today’s fast-paced business world,

finding the perfect balance between

productivity and relaxation has become

increasingly important.

LOCAL PERSPECTIVE

28 Tourism has the potential to be a gateway to

economic growth.

VENUE NEWS

29 NH Sandton welcomes new general manager

and executive chef.

30 Protea Hotels by Marriott expands footprint

in Africa.

31 Sibani Lodge launches new day visitor activities

and dining experience.

32 Radisson Hotel Group delivers strong growth.

33 The Liz McGrath Collection now included

in SLH partnership with Hilton.

MARKET NEWS

34 City Lodge Hotels honours top achievers

at Leaders Awards 2024.

35 Luxury Table Bay Hotel restaurant receives

international award.

36 Overall Events & Communication celebrates

15 years.

37 Joburg Tourism welcomes Thembinkosi Sindane.

38 Marketers need a better approach to exhibitions

for ROI.

39 Nairobi to host Africa Youth in Tourism Innovation

Summit and Challenge.

40 ILTM Africa 2025 ignites luxury and art

at new Norval Foundation venue.

Association news

SAACI

41 The strength of many voices.

AAXO

42 AAXO calls for investment in exhibitions,

to drive youth employment.

EVENT GREENING FORUM

44 If you can’t measure it, you can’t manage it.

EXSA

45 Exhibition Freighting — ‘Earn-as-you-Learn’

programme.

SITE

46 Tourism and the senior market.

Regulars

DIRECTORY

48 Directory of associations.

UFI NEWS

50 UFI selects Chris Skeith as the next CEO.

INDEX

50 Index of advertisers and contributors.

THE LAST WORD

51 Remote working and the evolving blended

workspace concept — how it is affecting travel

and hospitality for the better.

The authority on meetings,

exhibitions, special events and

incentives management

Published by the proprietor

Contact Publications (Pty) Ltd

(Reg No. 1981/011920/07)

HEAD OFFICE POSTAL ADDRESS:

PO Box 414, Kloof 3640, South Africa

TEL: +27 (0)31 764 6977

FAX: 086 762 1867

MANAGING DIRECTOR:

Malcolm King

malcolm@contactpub.co.za

EDITOR:

Irene Costa

gomesi@iafrica.com

ART DIRECTOR:

Vincent Goode

vincent@contactpub.co.za

DISTRIBUTION MANAGER:

Jackie Goosen

jackie@contactpub.co.za

SALES REPRESENTATIVE:

Irene Costa

+27 (0)82 558 7387

gomesi@iafrica.com

PUBLICATION DETAILS:

Business Events Africa

October 2024 — Volume 44 No 10

Business Events Africa has 12 issues a year

and is published monthly. This magazine

is only available in digital format.

publishers of Business Events Africa, is a member of:

Official media partner

Official Journal of the Southern Africa

Chapter of the Society for Incentive

Travel Excellence

Official journal of the

Exhibition & Event Association

of Southern Africa

EDITOR’S COMMENT

Press pause: take timeout to avoid burnout

October is mental health awareness month, and quite frankly, it is something we all

need to keep top-of-mind. What is your current mental health state?

We live in a very demanding world,

and our industry is exceptionally

demanding.

Stop! Take time to connect with your team

members, your clients, and your suppliers,

and do regular ‘check-ins’ to see how people

are feeling.

Burnout is real.

I was sad to hear of the passing of two

industry members, who took their own lives.

This got me thinking.

During Covid we spoke a lot about how we

were feeling – perhaps it was due to all of us

being at home – trying to find our paths in

the uncertain world we found ourselves in.

Many days were filled with webinars and

social online networking.

Then the pandemic ended, and we all

returned to the fast-paced world of the

business events sector. We anticipated a

return to normalcy. However, we were all

profoundly affected by the pandemic and

emerged changed.

I can only speak from my own experience.

At the first in-person events I attended, I had

to give myself little pep talks before I left the

car, and it sometimes included breathing

exercises I had learnt to do during the

pandemic. My anxiety levels were off the

charts, but I got out of the car and I did the

best I could.

Slowly, I overcame the panic I was feeling

about attending events.

I am definitely not the same person I was

before the pandemic, but gradually, I’m

beginning to feel like my old self again.

Thankfully, I have a very supportive family,

and I couldn’t have done it without them.

Here is the thing: we are all different and

not everyone has a support system in place.

Take time to find out how the people you

work with are feeling.

I have said this before, and I will keep

saying this, it doesn’t cost a thing to be kind

to people.

Always be kind. You don’t know what other

people are going through and what state of

mind they are in.

Today, before you leave your office or your

event, ask one person how they are really

feeling. Don’t do the courteous, how are you?

But take the time to really ask someone how

they are feeling. You will probably be

surprised.

You might make all the difference in their

lives by asking.

If you aren’t in a good place, talk to

someone about it, don’t keep it bottled up.

You are not alone.

We are about to go into the silly season.

Take some time for yourself when you need

it. Work can wait!

So, if you are feeling overwhelmed. Please

stop and ask for help.

Irene

Email: gomesi@iafrica.com

Credit: Hein Liebetrau

Hospitality Junxtion Alliance

is a full-services Sales &

Marketing Representation

company.

Image courtesy of Blueberry Hill Hotel,

Johannesburg

We dedicate ourselves to

promotiong Venues, Hotels,

Lodges and Event services

through dynamic sales,

marketing and networking

endeavours.

info@hospitalityjunxtion.co.za

4 Business Events Africa October 2024

Passionately Promoting,

Hotels, Lodges &

Event Services


NEWS

Africa’s growing business events industry

The global business events industry is thriving. In 2023, it was valued at an estimated $523.3

billion (R9.7 trillion) and is projected to reach $1,384.9 billion (R25.5 trillion) by 2032, with

an impressive compound annual growth rate (CAGR) of 11.4 per cent from 2023 to 2032.

Africa shows promising growth. Africa’s business events

industry was valued at an estimated $16.6 billion (R295

billion) in 2023 and is projected to reach an estimated

$65.6 billion (R1.2 trillion) by 2032, at a compound annual

growth rate of 16.8 per cent. South Africa’s business events

industry was valued at $6.6 billion (R121.8 billion) in 2023 and is

expected to reach $25.9 billion (R477.9 billion) by 2032,

according to an Allied Market research report.

Africa’s business events industry is poised for exponential

growth, and the continent’s growth rate is foreseen to

outperform other regions such as the Americas, Europe, and the

Asia-Pacific.

Inflation and high operational costs hindering

growth

Despite the promising outlook, Africa’s business events

industry faces significant barriers, with inflation being a key

challenge. The pandemic exacerbated inflationary pressures

across the continent, impacting supply chains, devaluing local

currencies, and increasing import costs due to global trade

disruptions.

Governments’ responses, to curtail inflation, included fiscal

stimulus measures and borrowing. In 2023, Africa’s inflation rate

stood at 18.4 per cent, much higher than the global average of

6.8 per cent. This rising inflation has led to increased operational

costs in the business events sector, with expenses for lodging,

transportation, catering, and convention services increasing by

15 per cent. These rising costs not only reduce Africa’s

competitiveness in attracting international events, but also make

it more expensive for delegates to attend.

Inflation and high operational costs are

significant challenges to the growth of Africa’s

business events industry, threatening its

competitiveness.

Additionally, the highly competitive environment for securing

business events has led to enduring cost-consciousness

among event organisers. The need for innovative strategies to

cut costs, such as incorporating group fares into meeting

programmes, has become crucial.

Leveraging experiential travel and industry

growth to overcome challenges

Despite these challenges, several factors are driving the

continued growth of Africa’s business events sector. The rise of

experiential travel has created demand for unique and

immersive business events experiences, boosting the

popularity of boutique hotels, eco-lodges, and themed

accommodations. Changes in lifestyle, increased tourism

promotion, and improved transport facilities are all expected

to fuel further growth.

The meetings segment dominates Africa’s business events

market, holding 60.4 per cent of the market share, followed by

conventions (19.5 per cent) and incentives (12.7 per cent). The

incentives market, which is experiencing the highest growth rate,

at 17.2 per cent, reflects the growing trend toward rewarding

employees and clients through immersive travel experiences.

Additionally, sectors such as information technology and

telecommunications (25.7 per cent), agriculture and food (19.8

per cent), and finance (18.5 per cent) are key contributors to the

business events industry.

South Africa’s stronghold in the African business events

market is notable, with the country attracting 70.8 per cent of its

events from the international segment. Its leading sectors –

information technology, agriculture, finance, and hospitality –

ensure continued growth, even amid inflationary pressures.

South Africa’s business events industry is set to benefit from the

projected CAGR of 16-17 per cent for both its international and

domestic segments through 2032. By capitalising on the rise of

experiential travel, industry diversification, and sectoral growth,

Africa’s business events industry can overcome inflationary

challenges and maintain its strong growth trajectory.


Business Events Africa October 2024 5

COVER STORY

Premier Resort Cutty Sark.

Business meets leisure

Why hosting events at resorts boosts productivity and enjoyment

In today’s fast-paced business world, finding the perfect balance between productivity and

relaxation has become increasingly important. Hosting a conference, corporate retreat, or

business meeting no longer needs to be confined to the traditional, uninspiring meeting room

setup. Enter resorts — venues that offer the ideal blend of business functionality and leisure

Resorts provide a unique opportunity

to foster creativity, collaboration, and

motivation while allowing delegates

to unwind and recharge in their

spare time. The International

Association of Conference Centres (IACC)

reported that 71 per cent of meeting planners

said that attendees show more creativity in

meetings held in environments with natural

light and outdoor views, typical of resort

settings. This winning combination can make

your next event successful and memorable.

Several South African resorts embody this

business-meets-leisure ideal, offering the

perfect venues for corporate events. From the

serene beauty of the Premier Resort Knysna to

the coastal charm of Premier Resort Cutty

Sark, the mountain majesty of Premier Resort

Sani Pass, and the wildlife wonders of

Mpongo Private Game Reserve, these

locations provide world-class conference

facilities with a backdrop of nature, recreation,

and relaxation. Let’s explore why hosting your

business event at these resorts can boost

both productivity and enjoyment.

The Premier Advantage: perfect settings

for productive events

When planning a business event, one of the

key considerations is choosing a venue that

offers comprehensive meeting facilities while

providing an environment conducive to

relaxation and rejuvenation. Resorts such as

Premier Resort Knysna, Cutty Sark, Sani Pass,

and Mpongo Private Game Reserve are ideal

for this because they take business events out

of the ordinary by offering more than just

functional meeting spaces. They provide a

break from the hustle and bustle of urban life

and give delegates an inspiring environment

that encourages creative thinking and

collaboration.

Premier Resort Knysna: a lagoon-side

retreat for business and leisure

Nestled on the serene shores of the Knysna

Lagoon along the famous Garden Route,

Premier Resort Knysna - The Moorings offers

Premier Resort Sani Pass. Premier Resort Cutty Sark. Premier Resort Knysna.



COVER STORY

an idyllic setting for business events. With its

tranquil lagoon views, lush surroundings, and

laid-back charm, this resort creates a peaceful

atmosphere perfect for corporate retreats,

workshops, and conferences.

The resort’s modern conference facilities

can accommodate up to 200 delegates,

making it suitable for both small and large

gatherings. Equipped with the latest audiovisual

technology and flexible seating

arrangements, the meeting rooms ensure

your event runs smoothly. But what sets

Premier Resort Knysna apart is the variety of

leisure activities available to delegates after

the business sessions. From boat cruises on

the lagoon, to exploring the Knysna Heads or

taking a scenic drive through the nearby

Knysna forests, there’s plenty to do during

downtime.

The mix of excellent facilities, beautiful

scenery, and recreational opportunities makes

Premier Resort Knysna a premier choice for

hosting productive and enjoyable business

events. Delegates leave not only with a sense

of accomplishment, but also with lasting

memories of the natural beauty that

surrounds them.

Premier Resort Cutty Sark: where

coastal charm meets business efficiency

For businesses looking to combine their

events with sun, sea, and sand, Premier Resort

Cutty Sark in Scottburgh offers the perfect

solution. Overlooking the Indian Ocean, this

resort brings together the charm of a coastal

getaway with the functionality of a business

event venue.

The resort’s conference facilities include

fully equipped meeting rooms with state-ofthe-art

technology, capable of hosting up to

150 delegates. The ocean views and natural

light in these rooms create an inspiring

environment for productive discussions and

presentations. However, it’s the leisure

activities that truly make Premier Resort Cutty

Sark stand out as a business venue. After a day

of work, delegates can relax on the pristine

beach, enjoy water sports such as snorkelling,

scuba diving, or surfing, or take a refreshing

swim in the resort’s pool.

This unique combination of business and

leisure makes Premier Resort Cutty Sark the

ideal choice for businesses seeking a coastal

setting to provide delegates with relaxation and

stimulation, while the professional meeting

spaces ensure the work gets done efficiently.

Premier Resort Sani Pass: a mountain

escape for inspiration and innovation

If you’re searching for a venue that inspires

creativity and fosters team bonding, look no

further than Premier Resort Sani Pass. Nestled

at the foot of the majestic Drakensberg

Mountains, this resort provides a dramatic

backdrop for business events that require

both focus and relaxation. Its secluded

location, fresh mountain air, and natural

beauty create the perfect environment for

brainstorming, problem-solving, and strategic

planning.

Premier Resort Sani Pass boasts conference

facilities that cater to various group sizes, with

a main conference room accommodating up

to 200 delegates. Equipped with modern

technology and professional services, the

resort ensures that every aspect of your event

is handled with care. Leisure activities are in

abundance, with delegates able to unwind

after their sessions with mountain hikes,

birdwatching, horse riding, or even venturing

up the iconic Sani Pass, into Lesotho.

The combination of challenging outdoor

activities and the serene mountain

environment fosters team building and

encourages creative thinking, making Premier

Resort Sani Pass a great choice for companies

looking to motivate and inspire their teams.

Mpongo Private Game Reserve: a safari

adventure for business with a wild twist

For those looking to add a wild twist to their

business event, Mpongo Private Game

Reserve near East London offers an

unforgettable experience. Combining luxury

accommodation, excellent conference



COVER STORY

facilities, and the thrill of a safari, Mpongo

allows businesses to host events in the heart

of the Eastern Cape’s stunning wilderness.

Mpongo’s conference centre can

accommodate up to 100 delegates, with

audio-visual equipment and high-speed

internet ensuring that your business needs

are met. But what truly makes this venue

unique is the opportunity for delegates to

experience the Big Five and other wildlife up

close during game drives and safari walks.

After a day of meetings, your team can

embark on an adventure through the reserve,

spotting lions, elephants, and rhinos in their

natural habitat.

This combination of business and

adventure makes Mpongo Private Game

Reserve a great venue for businesses looking

to energise their teams and foster a sense of

connection with nature. It’s a venue where

the workday ends with the excitement of a

safari, leaving delegates both refreshed and

inspired.

Why combining business and leisure

works

Choosing a resort venue for your business

event offers more than just a change of

scenery. It creates an environment that fosters

productivity while providing much-needed

relaxation and enjoyment for delegates. Here’s

why this combination works so well:

1. Improved focus and creativity: Being

surrounded by natural beauty and having

access to leisure activities can help clear the

mind and spark creativity. Whether it’s

walking along the lagoon in Knysna, hiking

in the Drakensberg, or scuba diving in the

ocean, these environments promote fresh

thinking and new ideas.

2. Team bonding and networking: Resorts

provide informal settings for delegates to

connect outside the formal business

environment. Whether it’s over dinner,

during a game drive, or lounging by the

pool, these moments help build stronger

relationships and encourage networking.

3. Stress reduction: Business events can be

intense and tiring. By hosting them at a

resort, delegates have the opportunity to

relax and unwind during their spare time,

reducing stress and improving overall

satisfaction. A relaxed delegate is more

likely to be engaged and productive during

meetings.

4. Memorable experiences: According to

Eventbrite, 77 per cent of business

delegates said that they are more likely to

remember an event held at a destination

offering leisure opportunities, and they are

more likely to recommend the experience

to colleagues, enhancing the event’s longterm

impact. Hosting an event at a resort

creates a unique experience that delegates

will remember. Instead of just attending

another conference, they get to enjoy

activities like safaris, hiking, or coastal

adventures, making the event stand out in

their minds.

5. Increased engagement: When delegates

have access to leisure activities, they are

more likely to be excited about attending

the event. The prospect of mixing work

with enjoyable experiences makes them

more engaged and willing to participate

fully in both business sessions and teambuilding

activities.

Conclusion: elevate your business event

with Premier Resorts

When planning your next corporate event,

consider stepping outside the typical

boardroom setting and choosing a resort that

offers a mix of business and leisure. Resorts like

those in the Premier Hotels & Resorts portfolio

provide the perfect balance of professional

facilities and enjoyable experiences, ensuring

that your event is productive and memorable.

Whether it’s the tranquil lagoon views at

Knysna, the coastal charm of Scottburgh, the

mountain majesty of Sani Pass, or the safari

adventure at Mpongo, these resorts offer an

unparalleled opportunity to combine work

with leisure. Hosting your event at one of these

locations ensures that delegates leave feeling

refreshed, inspired, and ready to take on new

challenges. By choosing a resort venue, you’re

not just organising a meeting — you’re

creating an experience that boosts productivity

and enjoyment for everyone involved.

For further information

Visit: www.premierhotels.com or contact

Central Reservations:

info@premierhotels.com | 086 111 5555



CANVAS AND COVER COMMUNITY STORY

Canvas and Community: A celebration of art and

creativity at Century City Conference Centre

In a vibrant fusion of art, music, and performance, Century City Conference Centre recently

hosted Canvas and Community, an event dedicated to celebrating local artistic talent. The

Centre proudly unveiled a permanent collection of artwork by South African artists,

transforming its space into a living art gallery.

The showcased artworks, now

permanently displayed at the

Conference Centre, reflect the diverse

and dynamic creativity of the artists who call

Cape Town and other parts of South Africa

home. By acquiring these pieces, Century City

Conference Centre has supported these

talented individuals and enriched the cultural

landscape for its guests and the wider

community.

“We believe in the power of art to inspire

and transform spaces. By integrating these

stunning works into our Centre, we’re

creating an environment that fosters

creativity and connection,” said Gary Koetser,

chief executive officer of Century City

Conference Centre and Hotels. “This event is a

tribute to the incredible artists whose work

now forms part of our permanent collection.

It’s also a way for us to celebrate the

intersection of art, hospitality, and

community.”

Honouring local artists

The featured artists represent a tapestry of

South African heritage and creativity. From

Fadiel Hermans’ street art infused paintings to

Jaret Loggenberg’s powerful portrayals of the

female form, each artist brought a unique

perspective and cultural narrative to the Centre’s

collection.

Moeketsi Moahloli’s layered mixed media

works brim with the vibrant spirit of Soweto,

while Sarah Danes Jarrett’s portraits reveal the

raw beauty and emotion of the human face.

Justice Mathonsi’s portraits celebrate his Tsonga

heritage, adding depth and diversity to the

exhibit. Meanwhile, Phillip Mabote’s intricate

linocuts explore themes of identity and

transformation, weaving yet another rich thread

into this cultural celebration.

A celebration of diverse talent

The evening featured a captivating lineup of

entertainment, with performances that

complemented the visual artistry on display.

Logan Marlon, a renowned designer, added a

touch of elegance with his contemporary

fashion pieces, while musical performances by

The Muses on electric violin and opera filled the

air with emotion and energy. Guests were further

enthralled by contemporary dance and silk

acrobatics, creating a multisensory experience

that elevated the night’s artistic theme.

“This is more than an exhibition; it’s a

celebration of the arts in its many forms, and

we’re honoured to provide a platform where

creativity can flourish,” Mr Koetser said.

A lasting legacy

The permanent display of these artworks

transforms the Centre into a cultural destination.

By creating a gallery-like experience within its

walls, Century City Conference Centre ensures

that art remains an integral part of the guest

experience, fostering a sense of inspiration and

cultural connection for years to come.



STRONG PR

STRONG PR, Marketing and Events: leading the

charge in elevating brands and creating experiences

In the dynamic and fast-paced business world, where standing out is essential, STRONG PR,

Marketing and Events has emerged as a game-changer. STRONG PR is not just a service

provider; it’s a force that shapes the future of brand storytelling, event experiences, and

strategic marketing in South Africa. With a team of visionaries at its helm, STRONG PR has

successfully combined creativity, strategic execution, and passion to craft unforgettable

experiences that resonate deeply with audiences.

Ajourney of innovation

From its inception, STRONG PR has

been driven by a singular mission: to

transform brand narratives into vibrant,

memorable experiences. The company’s rise

to prominence is rooted in its unwavering

commitment to understanding their clients’

needs and translating them into tailored

campaigns. STRONG PR doesn’t just deliver

marketing and events; it breathes life into

brands, ensuring every campaign, event, and

PR initiative leaves a lasting impact.

Each project that STRONG PR undertakes is

a testament to its innovative spirit. Whether

it’s a high-energy product launch or a

corporate conference designed to inspire

and inform, STRONG PR always sets the bar

higher. The agency’s ability to blend strategy

with creativity has enabled it to lead the way

in an industry that never sleeps, continuously

setting trends rather than following them.

dynamic and vibrant culture. STRONG PR

embodies a ‘heck yes’ attitude, bringing

energy, creativity, and a bold approach to

everything it touches. This culture is reflected

in the work STRONG PR delivers and how the

team approaches challenges and

opportunities. With a focus on collaboration,

adaptability, and innovation, the company’s

culture promotes out-of-the-box thinking,

ensuring that each project is infused with

originality and excitement.

The STRONG PR team thrives on bold

ideas, loud successes, and an

unapologetically fun atmosphere. It’s not just

about getting the job done; it’s about

celebrating the journey and making every

step an unforgettable experience. This

culture of enthusiasm and high energy drives

both the team and the results they achieve,

making STRONG PR a standout partner for

any brand looking to make a powerful

statement.

2024: a year of milestones

This year, STRONG PR has continued to

impress with a series of high-profile events

and campaigns. The team has

conceptualised, produced, and managed

A culture that drives success

At the heart of STRONG PR’s success is its



STRONG PR

numerous corporate events that have

captured the attention of industries across

South Africa. Some of the highlights include:

• Volvo Trucks South Africa People

Conference and Dealership Awards: This

event brought together key industry

leaders, celebrating innovation and

achievement within the trucking industry.

• Exxaro Technology Awards: Recognising

excellence in technology, this awards

ceremony showcased STRONG PR’s ability

to combine event design with strategic

messaging.

• GWM Haval Jolion Pro Launch: A product

launch that was more than just an

unveiling; it was an experience that put the

audience in the driver’s seat — literally.

• Volkswagen Group Recognition Awards:

Spanning four major cities – Cape Town,

Durban, Gqeberha, and Johannesburg –

this series of events highlighted STRONG

PR’s national reach and its ability to deliver

seamless, high-impact events across

diverse locations.

• The Financial Intermediaries Association

(FIA) Awards 2024: A prestigious event

honouring the best in the financial sector,

underscoring STRONG PR’s expertise in

producing top-tier industry awards.

One of the most exciting achievements of

the year was the FIA Advice Summit, held on

16 October at the Sandton Convention

Centre. Breaking away from the traditional

conference format, STRONG PR introduced a

disruptive and innovative setup that truly

captured the theme: ‘Forging the Future

Now’. The summit embraced collaboration

and creativity, challenging conventional

event formats, and delivering a fresh

experience that attendees are still raving

about. A delegate summed it up perfectly: “It

was amazing being treated as an adult,” a

nod to the unique, engaging, and modern

format that STRONG PR designed.

Forging ahead: the STRONG PR vision

STRONG PR’s vision is all about elevating from

‘awesome to epic’. The company is

relentlessly focused on innovation, constantly

searching for ways to push boundaries and

deliver excellence in everything they do. As

the business landscape continues to evolve,

STRONG PR is committed to staying ahead of

the curve by embracing new technologies,

digital strategies, and sustainable practices.

Looking ahead, STRONG PR plans to

deepen its expertise in both virtual and

hybrid events, responding to the growing

demand for flexible event formats in the

post-pandemic world. The agency is also

expanding its digital services, offering clients



STRONG PR

more ways to engage with their audiences

and amplify their brand messages.

Partnerships remain a critical part of

STRONG PR’s strategy. By collaborating with

forward-thinking brands and industry leaders,

STRONG PR is positioning itself at the

forefront of innovation in PR, marketing, and

events. These partnerships are more than just

business — they are about creating a

collective force that drives creativity and

success across industries.

The team behind the magic

Led by industry heavyweights such as Mika

Stefano and Herkie Du Preez, the STRONG PR

team is a group of creative professionals who

bring a wealth of experience across PR,

events, marketing, and media production.

This talented collective is responsible for

making every event, campaign, and strategy

successful and unforgettable. Together, their

deep expertise and innovative spirit are the

driving force behind STRONG PR’s ability to

consistently deliver excellence and push the

boundaries of what is possible in the

industry.

Each team member contributes unique

skills and passion, ensuring that every project

is infused with creativity, precision, and

strategic insight. This synergy allows STRONG

PR to elevate brand stories, and craft

experiences that leave lasting impressions.

Conclusion: join the STRONG PR

movement

As STRONG PR, Marketing and Events

continue to shape the future of brand

storytelling and event experiences, one thing

is clear: this is just the beginning. With an

unwavering commitment to innovation,

creativity, and excellence, STRONG PR is

poised to lead the charge in delivering

world-class PR, marketing, and event

solutions that push boundaries and create

lasting impressions.

For brands looking to stand out, STRONG

PR is not just a partner but a catalyst for

success. Join STRONG PR, Marketing and

Events in crafting the future of your brand —

because with STRONG PR, every story is an

opportunity to inspire, connect, and make a

powerful impact.

Get a front row seat and follow STRONG PR’s

journey on Instagram, Facebook, LinkedIn.

For more information visit

https://www.StrongPR.co.za.



CONFERENCES

CORPORATE

EVENTS

EXHIBITIONS

PRODUCT

LAUNCHES

WELLNESS

DAYS

ROADSHOWS

EVENTS

BRAND

ACTIVATIONS




Comic Con Africa 2024

draws 70,000 visitors

Comic Con Africa, which took place from 26-29 September, drew 70,000 visitors to the

Johannesburg Expo Centre, making it one of the biggest pop culture and gaming festivals on

the continent.

When you break Comic Con Africa

down by the numbers, you can

really appreciate the scale of the

event,” said Carol Weaving,

managing director of RX Africa. “This year was

the 5 th live iteration of Comic Con Africa, and it

took 21 weeks of planning and over 70 hours

of set-up to pull it off — not to mention a full

48 hours to breakdown.”

The four-day event offered fans interactive

experiences, on-site and virtual gaming

opportunities, eSports tournaments, cosplay,

shopping, and the opportunity to meet likeminded

fans, cosplayers, influencers, and

celebs.

The Johannesburg Expo Centre was the

perfect venue, given that Comic Con Africa

required 36,000 square metres of space for five

stages and 18 activation areas.

“In addition to the main stage, we also had a

pop culture content stage, Otaku Town

(celebrating anime, manga, and Japanese pop

culture), an outdoor stage, and the Telkom VS

Gaming Stage, where seasoned eSport

enthusiasts competed for R300,000 in prizes,”

Ms Weaving explained. “This year saw over 32

Carol Weaving.




hours of gaming available, with 23 winners

across various categories.”

Comic Con Africa is a highlight on the

events calendar for many brands, including

KFC, Telkom, Axe, Red Bull, Doritos, Checkers,

Netflix, Symbiote, Disney+, and RGB Gaming

— with the Toyota Gaming Engine, Nu Metro

Pop-Up Cinema, Toys R Us Pop-Up Store,

NCPD Marvel Superhero Training Academy,

and Bubble House proving to be popular

spaces — alongside plenty of autograph and

photo opportunities.

Comic Con hosted three film and series

celebrities (Lou Ferrigno, Joe Manganiello, as

well as Brenton Thwaites), three international

cosplayers (CutiePieSensei, Wynter Phoenix, as

well as Har_Fir), and twelve comic book artists.

For Ms Weaving, the highlight of the show

remains cosplay, which ‘dazzled attendees with

its creativity’. The Comic Con Africa

Championships of Cosplay crowned Blu

Rohbot Studios the overall winner, earning

them the chance to represent Africa at C2E2 in

Chicago. Meanwhile, the fan-favourite cosplay

vote went to a remarkable portrayal of Groot,

who captivated the crowd and reinforced the

festival’s celebration of creativity.

“We are proud to welcome fans to Comic

Con Africa each year,” said Carla Massmann,

show director of Comic Con Africa.

“Comic Con Africa is a happy place in a

world that can be quite daunting. For four

days, anyone and everyone is able to celebrate

their passions in a self-expressive and

judgement-free environment. We hear such

incredible stories on how people were able to

connect with like-minded people, as well as

make new connections,” Ms Massmann added.

“We saw representation from the X-Men

and MCU, including Spider-man, Deadpool,

and Wolverine, an array of video game

characters, like Princess Peach and Lara Croft,

inflatable costumes, and more. The cosplay

this year really impressed,” Ms Weaving said.

Equally impressive was the array of content

on offer. “We had 90 hours of stage content,

with approximately 9.07 TB of data used on

the free fan Wi-Fi — and it’s only going to get

bigger and better next year!”

Ms Weaving explained: “For many visitors,

Comic Con is a bucket-list experience, and it

takes an enormous effort to ensure that 70,000

visitors can park, eat, shop, mingle, and

navigate the stands. We have a core team of

26 people,” Ms Weaving said.

“But, the behind-the-scenes support is

immeasurable. Every single person involved –

including those in all the side events – puts in a

massive effort. We cannot thank our partners,

sponsors, and staff enough. Only 50 weeks until

Comic Con Africa 2025,” she concluded.



NELSON MANDELA BAY

Launch of COLABeS

A new era for business events in

Nelson Mandela Bay

The Nelson Mandela Bay Region has taken a significant step forward in establishing itself as a

leading hub for business events with the launch of the Collaborative Alliance for Business

Events and Stakeholders (COLABeS). Officially launched at the prestigious Nelson Mandela

Bay Tourism Awards, this ground-breaking initiative unites key players within the business

events sector to promote the region as a premier destination for high-quality conferences,

meetings, and exhibitions.

The power of collaboration

At the core of COLABeS is the idea of

partnership-driven growth. The

alliance brings together some of the

most influential organisations in the

business events sector, including the

Southern African Association for the

Conference Industry (SAACI), Nelson

Mandela Bay Tourism Guesthouse

Association (NMBTGA), Exhibition and Event

Association of Southern Africa (EXSA),

Federated Hospitality Association of

Southern Africa (FEDHASA), South African

Communications Industries Association

(SACIA), Southern Africa Tourism Services

Association Eastern Cape (SATSA EC), SKAL

Nelson Mandela Bay, the Port Elizabeth

Metro Bed and Breakfast Association

(PEMBBA), and Discover Mandela Bay. These

entities, in partnership with the Nelson

Mandela Bay Municipality (NMBM)

Convention Bureau, Kouga Municipality, and

Addo Tourism, aim to pool their expertise

and resources to raise the profile of the

Nelson Mandela Bay Region in the highly

competitive global business events arena.

The launch of COLABeS marks a key

turning point for Nelson Mandela Bay,

setting the stage for a more strategic,

coordinated, and dynamic approach to

attracting and hosting business events. This

alliance of diverse stakeholders reflects the

shared vision of elevating the region’s

standing as a leading destination for

conferences, exhibitions, and other business

events that generate significant economic

and social impact.

A vision for sustainable growth

COLABeS is more than just a collaboration

of stakeholders — it’s a commitment to

long-term, sustainable growth within the

region’s business tourism sector. One of the

primary objectives of the initiative is to

foster innovation and inclusivity by

encouraging collaboration across industries,

promoting quality service, and driving

revenue growth. Importantly, the alliance

also strongly emphasises advancing

diversity within the business events sector,

ensuring that small and emerging

businesses, particularly those owned by

historically disadvantaged individuals, are

part of the region’s growth story.



NELSON MANDELA BAY

The ultimate vision of COLABeS is to

present Nelson Mandela Bay as a unified

front for business excellence. By aligning

the goals and strengths of its members, the

alliance aims to create a platform for

impactful collaboration that can generate

significant economic returns, enhance the

region’s global reputation, and stimulate

local job creation.

Showcasing the region: the PCO

Alliance Network visit

As part of the region’s efforts to showcase its

potential as a premier business events

destination, the Nelson Mandela Bay Region

hosted the Professional Conference

Organisers (PCO) Alliance Network from

10-13 September 2024. This visit was a

pivotal moment for the region as it provided

an opportunity to demonstrate its

infrastructure, venues, and unique offerings

to a group of renowned Professional Event

Organisers. The PCO Alliance Network,

recognised for its high standards and

influence in the events industry, plays a

crucial role in shaping the direction of the

industry by selecting prime locations for

events that attract global attention.

The Nelson Mandela Bay Convention

Bureau (NMBCVB), in collaboration with

Addo Tourism and Kouga Municipality,

hosted the PCO Alliance FAM

(Familiarisation) Trip, designed to immerse

these industry professionals in the region’s

offerings. From site inspections of leading

venues to networking events with local

tourism stakeholders, the PCO Alliance

members experienced first-hand the diverse

range of opportunities available in the

region. This engagement was not just a

showcase but also a crucial relationshipbuilding

exercise, as the region aims to

secure more large-scale events in the future.

The Nelson Mandela Bay Tourism

Awards: a night of collaboration

The Nelson Mandela Bay Tourism Awards,

where COLABeS was officially launched,

provided an ideal platform to introduce the

PCO Alliance members to local tourism

leaders and stakeholders. The awards

ceremony, which celebrates excellence in

tourism and business events, was a key

highlight of the FAM trip, offering the PCO

Alliance a unique opportunity to experience

the spirit of the region and its commitment

to hosting world-class events.

Through the awards event, the PCO

Alliance members had the chance to

network, exchange ideas, and explore

potential collaborations with local tourism

professionals. This interaction further

positioned Nelson Mandela Bay as a prime

location for future events and solidified the

region’s reputation as a destination that

values quality, innovation, and partnerships

in its business tourism offerings.

FAM trip itinerary: a full immersion

into the region

The FAM Trip itinerary, supported by NMB

Tourism Products, NMBCVB, Kouga

Municipality, and Addo Tourism, was

meticulously curated to provide an

immersive experience of what the Nelson

Mandela Bay Region has to offer. The

itinerary included site inspections of top

venues and event spaces, cultural

experiences that showcased the rich

heritage of the area, and networking

opportunities that connected PCO members

with local tourism stakeholders.

The cultural and experiential aspect of the

trip was particularly important, as it allowed

the PCO Alliance members to see the

unique value proposition of the region

beyond its venues and infrastructure. By

experiencing the local culture, hospitality,

and natural beauty, the PCO Alliance gained

a holistic understanding of why Nelson

Mandela Bay is an ideal destination for

business events that blend professionalism

with authenticity.

A milestone for the future of business

events

The launch of COLABeS at the Nelson

Mandela Bay Tourism Awards and the

hosting of the PCO Alliance FAM Trip

represent significant milestones in the

region’s collaborative efforts to grow its

business events sector. Through this

innovative partnership, Nelson Mandela Bay

is not only setting a new benchmark for the

quality and inclusivity of its business events

but also laying the groundwork for longterm

economic impact and growth.

As COLABeS continues to evolve, it will

play a critical role in shaping the future of

business tourism in the Nelson Mandela Bay

Region, ensuring that the area remains at

the forefront of the industry while fostering

sustainable growth and inclusivity. By

uniting key players, COLABeS is building a

platform for collaboration that will drive the

region’s success as a top-tier business events

destination.



COME DO BUSINESS IN THE

FRIENDLY CITY

OF NELSON MANDELA BAY

More than just business events!

Where Inspiring Business Events Meet Unforgettable Experiences,

Creating Connections Beyond the Boardroom

Nelson Mandela Bay Convention Bureau

Tel: 041 503 7513 / 041 503 7566

E-mail: sisaacs@mandelametro.gov.za


dlouw@mandelametro.gov.za


CHEF PROFILE

Hospitality is like a relay race, you’re always passing the baton on

Young and full of ambition, Katleho Malete, is eager to grow in his new role as Meropa Casino

& Entertainment World’s new junior sous chef.

The 26-year-old, who was born in

Gauteng, but grew up in Polokwane, has

always enjoyed being in the kitchen.

“From a young age, I liked sitting on the

counter, watching my aunt cook traditional

dishes. My mom is also a great cook, and her

chicken breyani is an absolute hit,” Katleho

said. “This is how my passion for cooking

grew into a career.”

Today Katleho holds a professional cookery

and culinary arts qualification, and a trade

chef qualification from the Limpopo Chef’s

Academy. “I first worked at Meropa, during my

practical training, and came back as a commis

chef in 2022, before being promoted to chef

de partie.”

In his new role as junior sous chef, Katleho

has 40 people reporting to him, and is

responsible for daily operations, including

the books. “I report to our executive chef,

Riaan van Eyk, and under him, I want to learn

more about the costing side, to help the

business run efficiently.” With self-discipline,

Katleho said that he is also strict with his staff

and is serious about helping them to

improve. With a food philosophy of ‘You see

one, you teach one’, Katleho likens the

industry to a relay race. “You’re always

passing the baton on,” he said.

“While Meropa Casino & Entertainment

World is the heartbeat of Limpopo, we in the

kitchens are the heartbeat of the property —

because no matter what you do on-site, you

have to eat, and eat well, you shall do.”

One of his career highlights was working

at a five-star Johannesburg hotel during his

training in 2019, where he said that his fine

dining skills really levelled up. “My special

skills include creatively plating food in a way

that is different from the norm. My top three

ingredients are garlic, as it evolves the flavour

and profile of a dish; red onion for its unique

sweet taste; and sirloin steak for its perfect

tenderness when perfectly cooked.” Like

most chefs, he cannot operate in a kitchen

without his large chef’s knife, sharpened to

perfection.

Katleho’s food mentors are Riaan van Eyk,

Meropa’s executive chef during his training,

and his wife Claudia. “Magdalene Thobejane

runs a catering company in Polokwane, and

taught me everything I needed to know

about banqueting when I worked for her,” he

said.

“I love producing elegant food with

different textures and flavours combined; it is

both satisfying for me and the guest

indulging in the dish. As a chef, you have to

prepare food with love, making sure

whatever you do is perfect and taking note

of the finer details like balancing flavouring

and seasoning.”

When Katleho eats out, you’ll find him

trying a steak or seafood dish. He also

researches food trends in the industry, to see

what other establishments are doing to

remain relevant in the food industry.

“One of the signature dishes year-round

on Meropa’s Marimba Restaurant’s menu is

the red wine braised oxtail, which is

absolutely delicious. I prepared it for a

function recently and customers were raving

about it.” At home, when he finds time to

take over in front of the stove for his mother,

it is dishes such as pasta or making his loaves

of bread.

In his leisure time, Katleho enjoys being a

lazy couch potato and watching cooking

shows and Netflix. “When you spend up to 16

hours a day on your feet, you just want to

relax when you get home.”



ANEW FEATURE

Large-scale conferencing

abounds with ANEW’s latest

Joburg property

ANEW Hotel & Convention Centre OR Tambo Johannesburg is the latest property to form

part of ANEW Hotels & Resorts’ portfolio and marks an important step into the large-scale

conferencing and convention sector for the group.

The property, previously known as The

Lakes Hotel & Conference Centre, is

located on the banks of Swan Lake in

Benoni, on the East Rand of Gauteng.

Positioned just 10km from OR Tambo

International Airport, the key highlight of

ANEW Hotel & Convention Centre OR

Tambo is its conferencing and events

venues. With 16 venues, capable of

accommodating well up to 4,000

delegates, the property is a great choice

for conventions, expos, conferences,

product launches, weddings, and gala

events. These versatile venues are

designed to cater to a variety of occasions,

offering state-of-the-art facilities and the

latest technology.

The property includes 161 modern hotel

rooms, each set up to keep guests

content, with free Wi-Fi, flat-screen TVs, air

conditioning, and plush bedding, for a

good night’s sleep.

The location is ideal as it is adjacent to

the N12 highway, which ensures easy

access to all major routes around the OR

Tambo International Airport area. The

hotel’s signature restaurant, Cielo, along

the man-made lakeside beach, is not your

usual Johannesburg restaurant setting.

Cielo invites guests to sip bubbly, with

their toes in the sand (sourced from the

KZN North Coast) and feast on

Mediterranean delights. This property

stands out from all other airport hotels

around the OR Tambo International

Airport vicinity in Johannesburg due to its

unique location on the lake, offering a

relaxing hideaway from the city’s hustle

and bustle.

For leisure guests visiting the East Rand

there is an on-site spa to help them

unwind, and local attractions include the

Benoni Country Club, Lakeside Mall, and

Carnival City Casino.

ANEW Hotel & Convention Centre OR

Tambo Johannesburg is set to become a

flagship property within the ANEW Hotels

& Resorts portfolio, reflecting the group’s

dedication to excellence and innovation in

the domestic hospitality sector.

Opening promo deal

Visit the newly launched ANEW Hotel OR

Tambo from only R999 per room per night,

including breakfast! T’s & c’s apply | Subject

to availability | Valid until 30 November

2024.

For more information

Go to www.anewhotels.com. Join ANEW

Rewards, ANEW Hotels & Resorts’ loyalty

programme and save from 12 per cent off

the Best Available Rate.





BARMOTION FEATURE

Peak experience with Barmotion

This is our favourite time of year at Barmotion. It’s the peak period for congresses, expos, and

year-end events, and our organiser and business customers are coming to us with exciting ideas

and experiences to support their corporate and brand goals. We've got new customers bringing

us fresh creative challenges, and our existing clients stretch our imaginations to new heights,

across a huge variety of events.

Here at Barmotion, while we pride

ourselves on our creative and

imaginative thinking — we’re highly

skilled in management and

organisation, and love an operational

challenge too! Our creative skills are

underpinned by expertise in operational

management, planning, keen brand

awareness, and flawless service delivery. We

call on our knowledge and experience to

align our offering with your goals, to create a

truly bespoke turnkey service.

Our team works with you, to understand

your choices and develop imaginative and

goal-focused solutions to lift your event out of

the ordinary. More than anything, we want

your event to succeed, and we aim to shoulder

the complete organisational burden of

providing refreshment and sustenance. This

allows you to focus on the bigger picture,

secure in the knowledge that your brand and

values will be seamlessly extended into your

hospitality offering, and that everything we do

will be delivered on time and on budget, with

excellence as standard.

Excellence takes many forms at Barmotion.

Our professional management team members

are as people-focused, cheerful, friendly, and

approachable, as our front-of-house staff, AKA

our Rockstars. Our entire team has an excellent

grasp of the value and function of branding,

and how brands may be amplified, extended,

and communicated to the greatest effect. Our

team excels in its flexibility and adaptability –

such as managing a pressing need for late

changes to schedules or menus, or ensuring

successful deployment in unusual locations

such as beaches or golf courses – and responds

to every request with the same positive, can-do

attitude. We have excellent organisational skills,

brand skills, and people skills, which we bring

to every project and every bar.

We know the value and power of bringing

branding and customer service together.

So, while we always offer the highest quality

produce and ingredients in our food and drink,

and complete flexibility in deployment, it is our

commitment to your brand, our understanding

of your needs, and the ability of our teams to

ensure that everyone feels seen, appreciated,

and looked after. Our Rockstars amplify the

impact of your branded event or environment

by positively engaging with your audience,

being capable brand ambassadors, and serving



BARMOTION FEATURE

up generous portions of feel-good factor along

with top-quality food and refreshments. The

whole Barmotion team radiates good vibes,

creates a buzz, and generates excitement and

energy, all day long — while delivering

unparalleled hospitality to your guests.

We also have the experience and expertise

to advise you on how best to get your

message across, through mobile hospitality,

and the almost limitless opportunities for the

customisation it offers. We know from

experience how best to integrate your event

branding, to create a consistent and positive

brand environment.

We embed your branding and messaging in

food and drink, too, using our creative skills to

find exciting ways to echo and showcase

brand values, product features, and corporate

identities into the presentation and choice of

refreshments on offer. We can help you tell

your story through all of your audience’s

senses, creating a positive and memorable, allaspect

brand experience every time.

Regardless of the kind of event you are

organising, Barmotion has the depth and

imagination to deliver on your branded

hospitality needs at any scale. With our

streamlined branding process and imaginative

approach, we tailor every mobile bar to suit

your requirements, ensuring that the branding

is completely consistent with your other assets,

and integrating it completely with your

sponsorship opportunity, exhibition stand, or

product activation. Barmotion can coordinate

and deliver multiple simultaneous mobile

hospitality solutions, with our current record

standing at 22 simultaneous deployments at

one exhibition.

So whether you need a beach bar for your

corporate year-end event, coffee and

refreshment bars for a branded venue takeover,

or you need to energise flagging exhibition

delegates with some refreshing and healthy

fruit smoothies, Barmotion is ready to create

the branded refreshment experience you need

to set your event off to perfection in 2025. Give

us a call and discover how our imagination,

professionalism, and expertise can boost your

brand awareness, increase your ROI, and create

a real buzz at your next event.

Contact details

Tel: 0861 WE ROCK (0861 937 625)

Email: info@barmotion.co.za

Website: www.barmotion.co.za



MOBILE HOSPITALITY SOLUTIONS

Ask about

our branding

options

book one of our bars for

your NEXT EVENT!

PRODUCT LAUNCHES | CONFERENCES | EXPO STANDS | EVENTS

0861 WE ROCK (93 7625) | info@barmotion.co.za | www.barmotion.co.za



Image by Myo Min Kyaw from Pixabay.

PREMIER

C O N F E R E N C I N G

2024 Incentive Travel

Index released

The newly released 2024 Incentive Travel

Index (ITI) reports that, overall, growth is

projected for the incentive travel industry

through 2026.

Incentive travel buyers expect activity and per person spending

above 2024 levels over the next two years. However, they also

report concerns about rising costs, attracting talent to the industry,

and safety considerations.

The Incentive Travel Index is a joint initiative of the Incentive

Research Foundation (IRF) and Society for Incentive Travel Excellence

(SITE) and is undertaken in partnership with Oxford Economics.

This annual study reports on destination preferences, programme

inclusions, budgeting, and perceptions of the strategic importance of

incentive travel.

This year’s report also provides a pulse-check on hot topics such as

technology, artificial intelligence, climate issues and sustainability.

“The strategic importance of incentive travel is being bolstered by

key workplace trends,” said Stephanie Harris, IRF President. “Retaining

talented employees and competitive advantages in hiring are cited as

increasing in importance, as well as more recent trends such as new

generations of qualifiers and leaders and a more dispersed workforce.”

“Incentive travel buyers are increasingly looking for something new,

with over 70% of respondents indicating that they are seeking

destinations they haven’t used before,” said SITE CEO Annette Gregg.

“Resorts – both all-inclusive and others – have increased in popularity,

and destinations within shorter distances from participant origin are

also expected to see increased use.”

ITI 24 was launched at IMEX America, to a packed room of business

event professionals. The launch was jointly moderated by IRF’s

Stephanie Harris and SITE’s Pádraic Gilligan, with expert commentary

by Maggie Worthington (Hilton), Jennifer Attersall (Destination

Canada), and Justin Myers (Bishop-McCann).

For additional key findings from the 2024 Incentive Travel Index

study, as well as reports from previous years, visit

www.incentiveindex.com.


P r i m e

L o c a t i o n s

Cape Town | George | Knysna | East London |

Mpongo Private Game Reserve | Pinetown | Port

Edward | Richards Bay | Sani Pass | Scottburgh |

Umhlanga | Sandton | Midrand | OR Tambo |

Pretoria | White River | Bloemfontein

BOOK TODAY

info@premierhotels.co.za

premierhotels.co.za

096 111 5555


CASE STUDY

Case Study: 9 th World Congress

on Conservation Agriculture

22-24 July 2024 — Cape Town, South Africa.

Client:

Charcoal Consultants

Event Partnership: M.I.C.E Management partnered with

Paragon Africa

Event:

9 th World Congress on Conservation

Agriculture

Venue:

Cape Town International Convention

Centre

Total Pax:

514 delegates

Programme: 3-day Congress, 1-day Practical Day

Accommodation: 505 room nights booked

STATS: Welcome Reception: 411 pax

Gala Dinner:

360 pax

Practical Day:

358 pax

Movie Screening: 168 pax

Introduction

The 9 th World Congress on

Conservation Agriculture (WCCA) took

place in Cape Town, South Africa, from

22-24 July, 2024. This prestigious event

brought together global leaders in

agriculture, including farmers, scientists,

policymakers, and industry professionals,

to discuss and advance the adoption of

Conservation Agriculture (CA). The theme

of the congress, ‘Cultivating Resilience:

Conservation Agriculture for a Changing

Climate’, highlighted the critical need for

sustainable farming practices that are able

to withstand the pressures of climate

change, and ensure food security for future

generations.

Background

Conservation Agriculture is based on three

foundational principles: minimal soil

disturbance, maintaining a permanent soil

cover, and crop rotation. These practices

are designed to enhance soil health,

increase biodiversity, improve water

retention, and reduce the environmental

footprint of farming. The WCCA provides a

platform for knowledge exchange,

collaboration, and the development of

policies that support sustainable

agriculture.

Objectives of WCCA 2024

The primary objectives of the 9 th WCCA

were:

• Practical solutions to enhance CA

adoption and scaling out/up even

further and faster with special reference

to Africa.

• Practical methods and examples by way

of case studies, of dealing with real or

perceived challenges in the CA system.

This includes nutrient stratification,

integrated soil fertility and acidity

management, weeding, livestock

integration, and integrated pest

management.

• Monitoring, quantifying, and measuring

soil health.

Key highlights

1. Opening Keynote



CASE STUDY

The congress was inaugurated by Dr Ivan

Meyer, Western Cape Minister of

Agriculture, Economic Development and

Tourism, RL Bosoga from the South

African Department of Agriculture, and

Beth Bechol, Deputy Director General of

Food and Agriculture Organisation (FAO)

of the United Nations who emphasised

the country’s commitment to promoting

sustainable farming practices in

response to climate challenges. The

keynote address highlighted the

importance of CA in achieving national

and global sustainability goals.

2. Scientific Sessions

The congress featured over 150

presentations and discussions on various

aspects of CA, including soil health

management, climate adaptation

strategies, and the socio-economic

benefits of CA. Notable presentations

included research on the role of CA in

mitigating labour bottlenecks and

improving the productivity of

smallholder conservation agriculture

farmers in Sub-Saharan Africa through

mechanisation.

3. Panel Discussions

High-profile panel discussions included

representatives from leading agricultural

research institutions. Topics covered

included ‘The Future of Conservation

Agriculture’, ‘Challenges to Small-Scale

Farmers, and ‘Compatibility between

Conservation Agriculture and

Agroecological Production’.

4. Field Visits

Delegates had the opportunity to visit

Langgewens Research Farm in the

Swartland, practicing CA. This visit

showcased the practical benefits of CA,

including improved soil fertility, water

conservation, and increased crop yields

in semi-arid environments.

5. Exhibition

The congress featured an extensive

exhibition where companies and startups

showcased cutting-edge

technologies, such as precision farming

tools, drought-resistant crop varieties,

and sustainable farming equipment.

Challenges addressed

The congress also highlighted several

challenges that need to be addressed in

order to accelerate the adoption of

Conservation Agriculture:

• Adoption Barriers

Many farmers, particularly smallholders,

face significant challenges in adopting

CA practices, including a lack of access to

knowledge, resources, and appropriate

technology.

• Policy and Institutional Support

There is a need for stronger policy

frameworks and institutional support at

both national and regional levels to

promote CA.

• Climate Change

The increasing unpredictability of

climate patterns poses challenges to the

consistent application of Conservation

Agriculture practices, especially in

regions vulnerable to extreme weather

events.

Outcomes and recommendations

The 9 th WCCA concluded with a set of

recommendations aimed at promoting

Conservation Agriculture on a global scale:

1. Strengthening Research

Increased investment in research to

develop region-specific Conservation

Agriculture practices that address local

agricultural challenges.

2. Capacity Building

Expanding training and extension

services for farmers, particularly in Africa,

to enhance their ability to implement

Conservation Agriculture practices

effectively.

3. Policy Advocacy

Encouraging governments to develop

and implement policies that provide

incentives, financial support, and

technical assistance for Conservation

Agriculture adoption.

4. Global Partnerships: Promoting

international collaboration to share

knowledge, technologies, and best

practices related to Conservation

Agriculture.

5. Monitoring and Evaluation: Establishing

robust systems to monitor the

environmental, economic, and social

impacts of Conservation Agriculture

practices.

Conclusion

The 9 th World Congress on Conservation

Agriculture in Cape Town was a significant

milestone in the global movement towards

sustainable agriculture. By bringing

together a diverse group of stakeholders,

the congress provided a platform for

sharing innovations, discussing challenges,

and developing strategies to promote

Conservation Agriculture. As the world

continues to face the dual challenges of

climate change and food security, the

outcomes of this congress are expected to

play a crucial role in shaping the future of

global agriculture.



LOCAL PERSPECTIVE

Tourism has the potential to be

a gateway to economic growth

As the economy begins to show some green shoots, Tourism Month offered a good

opportunity to start collaborating on how to realise this sector’s enormous potential. I don’t

think it’s an exaggeration to say that tourism is the rocket fuel our economy needs, but,

igniting it will mean a commitment to doing things differently.

By Ross Volk, managing director, MSC Cruises South Africa

Today, tourism directly contributes around

3.5 per cent of South Africa’s gross

domestic product (GDP), and hasn’t yet

regained pre-Covid-19 levels. It employs

around 733,000 people directly, still below

the pre-pandemic level of 777,686.

It’s a good start, but the figures show that

we could do more. Tourism in countries such

as Mexico (8.5 per cent), Morocco (7.1 per

cent), Greece (7.1 per cent) and Italy (5.7 per

cent) makes a much higher contribution to

GDP. Overall, travel and tourism represent 9.1

per cent of global GDP, giving an inkling of

what we could achieve, especially given our

generous endowment of natural and cultural

attractions.

What’s stopping us from realising the

potential gains from an unleashed tourism

industry in terms of increased GDP and,

crucially, the new jobs we so desperately

need?

A key concern is our reputation. To become

the preferred travel destination – we have the

potential to be – we must treat the safety of

our guests as one of our most critical

priorities. Moreover, we must ensure that

South Africans themselves feel safe in their

own country, to offer a warm and welcoming

environment to tourists.

With the right focus and determination, we

can make progress on addressing crime, and

over time, more positive news stories will

help shape a better narrative.

Another important challenge is the lack of

infrastructure. For example, while our

coastline is stunning, there are only a handful

of ports that cruise liners might consider

attractive — around six in total. In contrast,

the Mediterranean has significantly more.

Even when ships dock at places like

Durban, getting guests to beautiful

destinations such as Phinda, Giant’s Castle, or

St Lucia is difficult, due to limited roads, trains,

and vehicles. There’s clearly potential for small


businesses, such as tour operators and

accommodation providers, but, without the

necessary infrastructure, we may miss out on

those opportunities.

Additionally, ongoing infrastructure issues,

such as water and power shortages, pose

further challenges for tourism and broader

economic activity.

A new compact needed

These are complex and interconnected

problems that will take time and concerted

action to change. But, as we have already

begun to see with the ongoing Eskom

turnaround, it is possible to shift the dial even

on what seemed like a pretty much

existential problem a year ago.

Perhaps the place to start is a transparent,

frank national conversation between the

main stakeholders, a conversation that

focuses strictly on solutions.

An absolute necessity will be a new

compact between business, government and

citizens. Government is crucial, as it has to

provide the policy framework needed and, in

addition, it has to see business as a valued

partner in achieving its goal of economic

growth.

Conversely, business has to recognise that

profitability is not the only metric; ethical

employment (and other business) practices

are vital in creating and maintaining the right

momentum.

Individual South Africans, too, must play

their part by accepting that advancement

requires hard work — jobs and subsequent

promotions need to be earned.

It may sound straightforward, but it’s

certainly not. However, there are encouraging

signs that we’re beginning to recognise the

need to move beyond our past, and focus on

the future.

The growing collaboration between

business and government to tackle

significant issues that have stunted the

growth of our country is a positive example

— just as the very idea of a government of

national unity reflects a step in the right

direction.

One of the remarkable things about South

Africa is that how we look on paper is not a

true reflection of the reality on the ground.

The rebirth of the Springboks as a worldbeating

team that has genuine national

support seems improbable — but bold,

positive leadership from the coach and

captain has shown what can be achieved. The

other piece of the puzzle is the dedication

and work ethic of the team, but that is a

consequence of the quality of the leadership.

The same ‘miracle’ can be achieved in

tourism — to the benefit of the economy,

and of the country as a whole. We just have to

do it.


VENUE NEWS

NH Sandton welcomes new general

manager and executive chef

NH Sandton is delighted to announce the appointment of two esteemed professionals to its

leadership team. Don Jesseman joins as the new general manager, while Donaldson

Madubela takes on the role of executive chef, marking an exciting new chapter for the hotel.

Don Jesseman comes to NH Sandton from Indaba Hotel, Conference and Spa, where he

successfully managed the four-star, 260-room property.

With over 25 years of experience in

the hospitality industry, Don brings

a wealth of knowledge and a

passion for building strong relationships and

during his time at Indaba Hotel, Conference

and Spa he successfully drove business

growth while leading operations, strategic

sales and marketing long-range planning.

His customer and relationship skills resulted

in the hotel receiving superior customer

service satisfaction scores for five

consecutive quarters. His proven ability to

execute strategic plans in line with

ownership and management objectives, will

ensure sustainable growth and a

competitive edge for NH Sandton.

“We are thrilled to have Don lead the

team at NH Sandton,” said Nico Vivier,

regional director of operations &

development for Minor Hotels Africa. “His

extensive experience and dedication to

profitability and guest satisfaction make

him the ideal leader to take our hotel to

new heights.”

Complementing Don’s appointment, NH

Sandton also welcomes Donaldson

Madubela as the new executive chef.

Donaldson has joined the team from the

renowned Level Four Restaurant at 54 On

Bath and boasts an impressive culinary

background. His extensive experience in

leading award-winning kitchens will

elevate the hotel’s dining experience,

offering guests innovative and exquisite

cuisine.

“Donaldson’s culinary expertise and

passion for creating memorable dining

experiences will be a tremendous asset to

our hotel,” Mr Vivier added. Donaldson’s

expertise, innovative mindset and talent

Don Jesseman.

for inspiring and leading teams, will be

instrumental as NH Sandton looks to

elevate its culinary offerings.

Don and Donaldson will both play vital

roles in enhancing NH Sandton’s

reputation for operational excellence and

guest satisfaction. Don will focus on

optimising operational efficiency, while

Donaldson will lead the hotel’s culinary

team, bringing a new level of

sophistication to the dining experience.

Donaldson Madubela.



VENUE NEWS

Protea Hotel by Marriott Delta.

Protea Hotels by Marriott expands footprint in Africa

Protea Hotels by Marriott, part of Marriott Bonvoy’s global portfolio of over 30 brands,

recently announced the opening of two new hotels in Africa: Protea by Marriott Delta in

Nigeria and Protea by Marriott Lusaka International Airport in Zambia.

These new additions highlight Protea

Hotels by Marriott’s ongoing expansion

on the continent, offering both business

and leisure travellers contemporary comfort

coupled with authentic local charm.

“We are excited to expand our footprint in

Africa, with the opening of these two

exceptional properties,” said Sandra Schulze-

Potgieter, vice president of premium &

select brands, Europe, Middle East, and

Africa, Marriott International. “Both hotels

are designed to provide a perfect blend of

modern amenities and an enriching

connection to local culture. These launches

further affirm our commitment to delivering

the signature African hospitality and

personal service that defines Protea Hotels

by Marriott, while benefitting from the

reach of Marriott International’s global

network.”

Protea Hotel by Marriott Delta, Nigeria

Located in the heart of Ekpan Warri’s business

district, Protea Hotel by Marriott Delta is just a

15-minute drive from Osubi Airport and

strategically located near the region’s oil and

gas hub. The hotel features 69 contemporary

guestrooms and three well-equipped

conference rooms, suited to both intimate

business meetings and large corporate events.

Culinary offerings include Delta

Restaurant, an all-day restaurant serving up

an array of local and international cuisines, as

well as a lobby and pool bar where guests

can unwind with drinks at the end of the day.

Other facilities include the Oriki Spa, an

outdoor pool, and a fitness centre.

Protea Hotel by Marriott Lusaka

International Airport, Zambia

Located just minutes from Kenneth Kaunda

International Airport, Protea Hotel by Marriott

Lusaka International Airport offers an ideal

blend of comfort and convenience for both

business and leisure travellers visiting

Zambia’s bustling capital, Lusaka.

The hotel boasts 72 elegantly designed

guest rooms, complemented by an all-day

restaurant offering a fusion of local and

international cuisine. Guests can relax at the

bar or unwind by the outdoor pool and

fitness centre. Complimentary airport

shuttles ensure hassle-free transfers, adding

to the seamless experience. For business

needs or social gatherings, the hotel offers

a range of flexible meeting facilities,

including six boardrooms and two meeting

rooms that can accommodate up to 104

people combined, making it a prime venue

for corporate meetings, workshops, and

events.

With these latest additions, Protea Hotels

by Marriott continues to grow its presence

across Africa, now boasting more than sixty

properties across nine countries, including

Angola, Botswana, Malawi, Namibia, Nigeria,

South Africa, Tanzania, Uganda, and Zambia.

With a wide-ranging footprint across both

business hubs and leisure destinations,

Protea Hotels by Marriott remains a top

choice for travellers looking to experience

the best of Africa.

Protea Hotel by Marriott Lusaka

International Airport.



VENUE NEWS

Sibani Lodge launches new day visitor

activities and dining experience

Sibani Lodge is delighted to announce its brand-new offerings, featuring a range of exclusive

daytime activities and an exceptional dining experience, designed specifically with day visitors

in mind and making it an ideal escape for those seeking a luxurious getaway and some bucketlist

ticks close to the city.

Located within the Mount Savannah Game

Reserve, just 60 km from Sandton and set

amidst the picturesque backdrop of the

historic Cradle of Humankind, Sibani provides a

convenient escape from the city while

celebrating the land’s rich historical significance

and inviting guests to reconnect with nature.

Adventure lovers and nature enthusiasts will

find joy in morning, afternoon and sunset non-

Big 5 wildlife drives, offering captivating wildlife

sightings framed by stunning landscapes. For

those who prefer a more leisurely pace, guided

wine tastings overlooking the watering hole or

a sunset picnic at one of the reserve’s

viewpoints offer a serene retreat. Meanwhile,

the on-site spa elevates self-care, melting away

everyday stresses and encouraging guests to

adopt a slower pace as they unwind amidst

nature’s splendour.

Central to the Sibani Lodge experience is

The Restaurant by Chef Ken Phuduhudu, a

premier dining destination that redefines

modern South African cuisine. Chef Ken’s

innovative approach marries traditional

flavours with contemporary techniques, using

locally-sourced ingredients to create dishes

that are both familiar and refreshingly new.

Renowned for his expertise honed in some of

the world’s most prestigious kitchens, Chef

Ken’s passion for haute cuisine and

commitment to blending culinary science

with diverse traditions have earned him

accolades and the honour of serving notable

figures, including President Barack Obama and

the Clinton family. His culinary offerings range

from tantalising tapas ideal for social dining

and light bites around the pool, to hearty

pastas, crowd-pleasing mains, and delicious

burgers. The vibrant energy Chef Ken brings

infuses every dining experience with a touch

of magic, ensuring all palates and preferences

are catered to, including the memorable boma

night braais. Dining at Sibani Lodge offers a

range of options: breakfast from 08h30 to

10h00, lunch from 12h30 to 15h30, and dinner

from 18h00 to 19h30 (closed on Fridays). On

Fridays, the Braai dinner at the Glamping Boma

provides a unique dining experience (prebooking

is essential, and day guests must prepay

a deposit).

As summer arrives, the lodge’s outdoor pool

area transforms into a lively social hub. Guests

can relax with refreshing beverages or craft

cocktails from the bar while taking in

panoramic views and enjoying the sunshine.

This inviting space is perfect for hosting

friends, celebrating special occasions, or simply

unwinding during a stay at Sibani Lodge.

Additionally, Sibani Spa invites guests to

indulge in a range of bespoke treatments that

are meticulously designed to both pamper

and rejuvenate. The spa’s unique setting offers

treatments in both luxurious indoor spaces

and bespoke outdoor setups, weather

permitting, allowing guests to fully enjoy the

breathtaking surroundings. Open daily, to both

in-house guests and day visitors, advance

bookings with payment confirmation are

required and cancellation fees will apply for

any changes made with less than 48 hours’

notice.

Promising an escape from the everyday,

offering a blend of natural beauty, exceptional

dining, and heartfelt hospitality, Sibani is the

perfect setting for year-end celebrations, spa

parties, birthday gatherings, and even

bachelorette events. Day guests looking to

extend their celebrations can opt for a transfer

service add-on, ensuring a seamless journey

from the lodge, back to your front door, and

vice versa.



VENUE NEWS

Radisson Hotel Group

delivers strong growth

Radisson Hotel Group reports a strong H1 2024 with significant

milestones across its global brand portfolio, further expanding

and strengthening its business and leisure footprint worldwide.

The Radisson Collection, Radisson Blu and Radisson RED

brands have achieved remarkable growth, with the introduction

of the Radisson Collection and Radisson RED brands in several

new markets and nearly 20 new Radisson Blu signings.

Radisson Hotel Group continues to deliver on its

progressive growth plan during the first half of 2024,

welcoming over 130 new signings and openings

across EMEA and APAC. This includes the Group’s Radisson

RED brand expanding into several (new) markets, such as

Ireland, New Zealand, Thailand, Laos, and China, bringing its

global portfolio to nearly 90 hotels.

Elie Younes, executive vice president and global chief

development officer at Radisson Hotel Group, said: “During

the first six months of 2024 we reported strong growth

across our international portfolio, while consistently creating

relevance for guests and value for owners. Radisson Hotel

Group’s brands offer a clear solution for every market. We

thank our owners, partners, and dedicated teams, whose

trust, collaboration, and commitment drive our continued

success.”

In EMEA, Radisson Hotel Group achieved significant

portfolio growth across key destinations. Highlights include

the signing of the first Radisson Collection in Paris (France),

located near the Louvre Museum, and the opening of the

Radisson Collection Hotel, Roma Antica in Rome (Italy),

situated close to the Pantheon. Reinforcing its presence in

Saudi Arabia, Radisson Hotel Group also announced the

signing of the Radisson Collection Residences in Riyadh.

Targeted to open later in 2024, this will be the Group’s 10 th

property in the city and 44 th in the Kingdom of Saudi Arabia,

which includes hotels in operation and under development.

In the first half of 2024, the Group has signed nearly 20

new Radisson Blu hotels, continuing the brand’s leading

status as the largest upper upscale brand in Europe for over

12 years. Additions to the portfolio include new signings in

Montenegro, Italy, Tunisia, Tanzania, and the world-famous

Radisson Blu Das Triest Hotel in Vienna, which will open its

doors in the coming months.

The first six months of 2024 also marked the introduction

of the Radisson Individuals brand in the attractive Cote

d’Azur region of France and the expansion of its footprint in

the UK, including the signings and openings of new

properties in Folkestone (Kent) and Surrey.

In collaboration with their longstanding strategic partner,

PPHE Hotel Group, Radisson Hotel Group opened the doors to

art’otel Hoxton in London, UK. This hotel brings together a

distinctive blend of art and lifestyle, showcasing captivating

artwork by Signature Artist D*Face.

Ramsay Rankoussi, vice president of development for

Africa and Turkey at Radisson Hotel Group, stated: “During

the first half of the year, we signed seven new hotels in

Africa, a testament to our ambitious expansion strategy,

reflecting significant growth in key African markets like

Morocco, Nigeria, Tunisia, and Ethiopia, along with our

eagerly anticipated debut in Tanzania. These new signings

underscore our commitment to both conversion

opportunities and portfolio diversification, introducing new

brands and solidifying our presence in those rebounding

markets. Following a strong first half of the year, we are

committed to maintaining this momentum in the second

half, with a particular focus on expanding in key markets

such as Morocco and South Africa. Our goal is to double our

portfolio in these two countries, aiming to reach 25 hotels by

2030.

In APAC, Radisson Hotel Group accelerated its growth

with significant developments in China, adding over 5,000

keys through new openings and signings in key cities such as

Beijing, Shanghai, and Chengdu. This expansion contributes

to a robust portfolio of over 400 hotels across various stages

of development and operation in the region.

Strengthening its regional footprint, the Group continues

to cater to growing demand with new signings in key

Southeast Asian markets such as the Philippines, Vietnam,

Cambodia, Indonesia, and Laos.

India remains a strategic focus area for Radisson Hotel

Group following the signings and openings of nearly 25

hotels in 2024, including India’s first Cricket Stadium Hotel

and the prestigious Radisson Collection in Udaipur. The

recent grand opening of Radisson Collection Hotel & Spa,

Riverfront Srinagar, also underscores the Group’s strategic

advancement in the Indian market.

Radisson Hotel Group continued to grow its upscale resort

destinations, with signings and openings in breathtaking

locations such as Sardinia, Poland, Montenegro, Indonesia,

Vietnam, and India.



INCENTIVE TRAVEL VENUE INDEX NEWS

The Liz McGrath Collection

now included in SLH

partnership with Hilton

The Liz McGrath Collection is now part of an exclusive partnership between Hilton and

Small Luxury Hotels of the World (SLH).

The three hotels within the Collection,

The Cellars-Hohenort, The Marine and

The Plettenberg, remain independently,

family owned. The only SLH members in

South Africa, they form part of 400 SLH

hotels, which may now be booked on all

Hilton direct booking channels, including

Hilton.com and the Hilton Honors app.

Joining Hilton’s prestigious luxury brand

portfolio — Waldorf Astoria Hotels &

Resorts, Conrad Hotels & Resorts, LXR

Hotels & Resorts and Signia by Hilton,

participating SLH hotels offer travellers new

ways of staying with Hilton. This includes

exclusive on-property benefits to members

of the guest loyalty program Hilton Honors,

who can now earn and redeem Points for

SLH stays.



MARKET VENUE NEWS

Hotel Operation of the Year Award — Overall Winner 2024 is City Lodge Hotel

GrandWest, with GM Dean Samouilhan pictured with the COO and Operations

Team.

City Lodge Hotels

honours top achievers

at Leaders Awards 2024

City Lodge Hotels proudly celebrated its top performers at the

annual CLH Leaders' Conference gala dinner on 17 September

2024.

F&B Award - Overall winner - Road

Lodge Pietermartizburg, presented to

GM Sinazo Mazantsana by the

Operations Team.

• Road Lodge Pietermaritzburg — Overall

Group Winner

Revenue Driver Award: Erich Oberhauser,

general manager at Courtyard Hotel Gqeberha.

Hotel Operation of the Year Awards by

Brand:

• Courtyard Hotel Gqeberha

• City Lodge Hotel GrandWest — Overall

Group Winner

• Town Lodge Roodepoort

• Road Lodge Sandton

The event, held with great excitement and

anticipation, honoured individuals and

teams who have demonstrated

exceptional commitment, skill, and passion in

their roles throughout the year.

The following awards were presented to

deserving winners:

Rising Star Award: Thatho Miya, assistant

general manager at City Lodge Hotel

Johannesburg Airport, Barbara Road.

Player’s Player Award: Rose Bischoff, sales

executive at support office.

People Award: Stephan Pietersen, general

manager at City Lodge Hotel Bloemfontein.

Food and Beverage Awards by Brand:

• Courtyard Hotel Waterfall City

• City Lodge Hotel at OR Tambo International

Airport

• Town Lodge Gaborone, Botswana

CEO’s Award — Hotelier of the Year: Dean

Samouilhan, general manager at City Lodge

Hotel GrandWest.

Andrew Widegger, chief executive officer,

said: “These awards showcase the incredible

dedication of our people, who continually

strive to provide world-class service and

memorable experiences to our guests.

Congratulations to all the recipients for their

outstanding achievements.”

Revenue Driver Award 2024 winner

Erich Oberhauser, GM Courtyard Hotel

Gqeberha with Zuki Jantjies, Divisional

Director Sales & Marketing.

People Award 2024 winner Stephan

Pietersen, General Manager at City

Lodge Hotel Bloemfontein with Marcel

Kobilski, Group HR Director.

CEOs Award — Hotelier of the Year

2024 is Dean Samouilhan, GM of City

Lodge Hotel GrandWest with Andrew

Widegger, CEO.



MARKET VENUE NEWS

Luxury Table Bay Hotel

restaurant receives

international award

South Africa’s celebrated and much-loved TV chef, Siba Mtongana, has just clinched a

prestigious new international culinary award at the fifth annual World Culinary Awards.

For the second year running, Siba: The

Restaurant at the five-star Table Bay

Hotel was named Africa’s Best Fine

Dining Hotel Restaurant Award.

Voted for by culinary professionals,

media, and consumers worldwide, the

award recognises Siba: The Restaurant’s

commitment to excellence in fine dining

and was announced at a gala dinner held

in Dubai on 2 October.

Speaking at the event, a delighted Siba

said, “Family, we did it. South Africa, we did

it. Africa, we did it”.

“I am always honoured to accept this

award on behalf of my team who puts in

much hard work to maintain our high

standards. This is what keeps guests

coming back for more, and spreading the

word both locally and internationally,” said

chef patron Siba Mtongana. “What makes

the World Culinary Awards so special is that

our guests were given the chance to vote,

so it is thanks to their love and support that

we got to bring it home.”

The Table Bay Hotel general manager,

Joanne Selby, said: “Siba is extraordinarily

talented and we are extremely proud that

she has chosen to partner with us. We

know first-hand how much hard work Siba

invests in her restaurant and in training her

staff to international standards, so we

salute her success and celebrate her win

with her”.

Since opening a pop-up at the hotel in

December 2020, and then launching her

restaurant in 2021, Siba: The Restaurant has

received multiple accolades including:

• Top Restaurant Award for Service

Excellence from the Restaurant Association

of South Africa;

• Best Hotel Restaurant and the Excellence

Award at the Luxe Restaurant Awards.

• United Kingdom’s LUXlife Magazine named

Siba - The Restaurant as Cape Town's Most

Exclusive Fine Dining Experience for 2023.

• The Best in Hospitality and First Among

Equals awards at the recent ‘40 Under 40

Business Awards’.

• Best Fine Dining Hotel Restaurant in Africa

award at the World Culinary Awards in 2023

and now again in 2024.



MARKET VENUE NEWS

Overall Events & Communication

celebrates 15 years

Overall Events & Communication, a renowned event management and communications

company, marks 15 years of excellence in the business events industry. Since its inception in

2009, the company has grown into a trusted partner for corporate and government clients,

offering comprehensive event management services across South Africa, with a focus on the

Eastern, Southern, and Western Cape regions.

Founded by Claire Kivedo, managing

creative director and 100 per cent

shareholder, Overall Events &

Communication has cemented its place in

the business events landscape, delivering

innovative and impactful events. With

expertise from conferences, exhibitions,

large-scale corporate functions, and highprofile

government events, the company

continues to elevate industry standards.

Reflecting on 15 years of industry service,

Ms Kivedo, said: “Our journey has been

defined by our commitment to

understanding the evolving needs of the

business events sector. We not only pride

ourselves on delivering seamless event

management, but also on crafting

experiences that align with our clients’

strategic business objectives. The industry has

undergone immense changes in the last

decade, especially with the rise of digital and

hybrid events, and we are proud to have been

at the forefront of adapting to these trends.”

Industry innovation and expertise

Overall Events & Communication has

developed a robust service offering that

addresses the increasingly complex demands

of the business events industry. The

company’s ability to handle events, from

concept to execution, while incorporating

cutting-edge technologies such as live

streaming and social media engagement, has

made it a preferred service provider for highprofile

clients such as the Mandela Bay

Development Agency, Coega Development

Corporation, and Volkswagen Africa Group.

The company’s portfolio of services

includes:

• Full Event Management (Conferences,

Exhibitions, and Corporate Events)

• Digital and Hybrid Event Solutions (Live

Streaming and Virtual Platforms)

• Strategic Communication and Public

Relations Management

• Social Media Campaigns and Event

Branding

• Stakeholder Engagement and Client

Service Management

• Videography, Photography, and Event

Broadcast Production

One of Overall Events & Communication’s

key strengths is its commitment to providing

end-to-end solutions tailored to meet the

specific needs of each client. From intimate

boardroom meetings, to large-scale corporate

gatherings hosting thousands of delegates,

the company excels in delivering events that

create value, foster engagement, and drive

measurable outcomes for businesses.

Key client partnerships in the

business events sector

Throughout its 15 years in business, Overall

Events has worked with a wide range of

corporate and government clients, helping

them execute successful business events

that enhance their stakeholder

relationships.

Claire Kivedo adds, “As the industry

continues to evolve, we are focused on

staying ahead of trends and providing

innovative solutions that allow our clients

to maximise the impact of their events. We

believe that hybrid and digital solutions

will remain a key component of the

business events landscape, and we are

committed to delivering high-quality

services that reflect this shift.”

Looking ahead

As Overall Events & Communication

celebrates its fifteenth anniversary, the

company remains committed to

expanding its reach in the business events

sector. With a focus on innovation,

technology, and client service, the

company is poised to continue its upward

trajectory and make an even greater

impact on the industry in the years to

come.



MARKET VENUE NEWS

Image by Depositphotos_190404258_xl-2015.

Joburg Tourism welcomes Thembinkosi Sindane

The Joburg Tourism Company (JTC) is delighted to announce the appointment of

Thembinkosi Sindane as senior manager: tourism development.

With a wealth of experience in

tourism and local economic

development (LED), Mr Sindane

brings an impressive track record of project

conceptualisation, packaging and

implementation.

Mr Sindane’s career has spanned across

several reputable local government

institutions, including the Buffalo City

Metropolitan Development Agency,

uMgungundlovu District Municipality and

Makana Municipality in Grahamstown.

During his tenure, he secured funding for

numerous LED and tourism development

projects and played a pivotal role in

transitioning the municipal spatial

planning framework to align with the

Spatial Planning and Land Use

Management Act (SPLUMA).

His extensive knowledge in investment

facilitation has been key in attracting

private sector investment in tourism, ICT

and manufacturing projects. He has led

initiatives such as the development of a

heritage museum in Makhanda, as well as

the Creative City Project and the Fingo

Festival, a fringe component of the worldrenowned

National Arts Festival. He was

also instrumental in the development of

various tourism routes in Buffalo City and

managed numerous place-making

initiatives, including the development of

digital interpretive boards.

Mr Sindane’s appointment marks a

significant step in JTC’s strategic objectives

to expand tourism offerings in

Johannesburg. His vision focuses on

broadening the tourism supply base by

developing products and facilitating

investment in niche development areas

such as sports tourism, medical tourism,

real estate tourism, and rail/transport

tourism.

“The tourism sector holds immense

potential for economic growth and job

creation, and I am excited to contribute to

its development,” Mr Sindane said. “By

focusing on niche areas to develop the

sector, we can unlock new opportunities,

particularly for youth, and build the skills

needed for them to participate in the

broader tourism economy.”

Thandubuhle Mgudlwa, chief executive

officer of Joburg Tourism Company, is

confident that Mr Sindane’s expertise and

vision will enhance Johannesburg’s

position as a leading tourism destination,

driving innovation and inclusivity within

the sector.



MARKET NEWS

Marketers need a better

approach to exhibitions for ROI

Live events and exhibitions have reclaimed their place as a vital part of the marketing mix,

following the post pandemic return of business tourism and people’s need for human

connection. But marketers are still leaving money on the table by not maximising their lead

generation and conversion strategies.

Research shows that the global

exhibition market will see seven per

cent CAGR over the next few years from

$39.4 billion in 2023 to $69 billion by 2032, as

businesses look to showcase their products

and services. In South Africa, revenue is set to

grow 19 per cent this year as activity

increases from 40 per cent in the first half of

2024 to 53 per cent in the second half.

“As the competitive landscape of business

continues to evolve, the need for innovative

marketing strategies becomes paramount,”

said Gary Corin, chairperson at the Association

of African Exhibition Organisers (AAXO). “For

marketers seeking to enhance brand visibility

and drive business growth, exhibitions and

live events represent an invaluable asset in

the media and marketing mix. But many

brands are not yet optimising their potential.”

Exhibitions drive brand visibility

Unlike other marketing channels, face-to-face

interactions at live events and exhibitions foster

deeper relationships with potential customers.

The tactile experience of engaging with a

product or service in person can leave a lasting

impression, significantly increasing brand recall.

Exhibitions also attract diverse audiences —

from industry professionals, to decision makers

and influencers. This concentration of potential

clients makes it a prime opportunity for brands

to enhance their visibility in a crowded

marketplace.

By strategically designing exhibition spaces,

and engaging attendees with interactive

displays, brands can create memorable

experiences that resonate long after the event

has concluded. Trade fairs, which account for

the largest share of the exhibition market, have

seen a particular rise again, with a growing

number of events in industries such as

healthcare, technology, and manufacturing.

Tactics for better lead generation

One of the most compelling benefits of

exhibitions is the ability to generate high-quality

leads. A substantial percentage of attendees are

prospective buyers actively seeking solutions to

their needs. Brands can connect with these

individuals in real-time, facilitating immediate

conversations that can lead to conversions.

But to maximise lead generation, it’s crucial

for brands to employ effective marketing

strategies. And this is where Mr Corin believes

marketers could get more leverage, suggesting

the following actions:

• Pre-show. Leverage social media, email

campaigns, and targeted advertisements to

promote a presence at the event. Engaging

content, such as sneak peeks of product

launches or behind-the-scenes footage, can

build excitement and encourage attendance.

• During the exhibition. Implement lead

capture technologies like QR codes or digital

forms to streamline the follow-up process,

ensuring that no potential client slips through

the cracks. Additionally, offer incentives for

signing up, such as exclusive access to

content or discounts on future purchases, to

further enhance lead capture efforts.

• Post-show. Brands should prioritise timely

follow-ups with collected leads. Personalised

emails that reference specific conversations or

interests expressed during the event can

significantly increase the likelihood of

conversion. Furthermore, analysing the data

gathered during the exhibition can provide

insights into attendee behaviour and

preferences, informing future marketing

strategies.

Overall, by combining proactive outreach

with effective on-site engagement and diligent

post-event follow-up, brands can significantly

boost their lead generation efforts and convert

more prospects into loyal customers.

Measurability key to success

“Despite the clear advantages of exhibitions,

many brands underinvest in this channel, often

viewing it as a one-off event rather than a

strategic component of their marketing mix,”

Mr Corin said. “To unlock the full potential of

exhibitions, businesses must recognise them as

an ongoing investment rather than a mere

expense.” He said that increased investment in

exhibition participation should be directed

toward not only the physical presence, but also

the technology and analytics that can enhance

the experience.

The use of digital and virtual platforms,

including virtual reality and augmented reality,

is set to further boost the exhibition’s growth.

This includes using data analytics to measure

the success of each event such as tracking foot

traffic, engagement levels, and lead quality. By

integrating these insights into marketing

strategies, brands can refine their approach

and improve ROI for future exhibitions.

Dynamic channels for business growth

Emerging economies are playing a significant

role in the growth of the exhibition market. As

these countries continue to develop and invest

in infrastructure and industries, they are

becoming popular destinations for international

exhibitions and trade shows. This trend presents

an opportunity for brands to tap into new

markets and expand their reach.

Exhibitions can act as economic enablers,

driving not only individual brand growth, but

also contributing to broader industry and

regional economic development. By investing

in exhibitions, brands can play a part in

revitalizing economies, fostering innovation,

and creating job opportunities.

Investment is crucial

“Exhibitions are not just events; they are

powerful marketing tools that can drive brand

visibility, generate quality leads, and deliver

measurable ROI,” Mr Corin said. As marketers

navigate the complexities of modern

marketing, it’s crucial to recognize exhibitions

as a dynamic channel for business growth, he

said. The unique blend of direct engagement,

brand visibility, and lead generation positions

exhibitions as a vital element of a

comprehensive marketing strategy.

“By investing strategically, and measuring

outcomes effectively, brands can unleash the

full potential of exhibitions, paving the way

for sustainable business growth and success

in an increasingly competitive landscape,”

Mr Corin said.



MARKET NEWS

Image from Pixabay.

Nairobi to host Africa Youth in Tourism

Innovation Summit and Challenge

Kenya reinforces its position as a hub of African tourism as its vibrant capital city of Nairobi

has been selected to host the Africa Youth in Tourism Innovation Summit and Challenge

(AYTIS) for the years 2025, 2026 and 2027. This prestigious Pan-African event is dedicated to

promoting and uplifting innovative entrepreneurs within the tourism sector across the

continent.

The announcement follows the

successful 2024 AYTIS held in Windhoek,

Namibia, which attracted over 500

delegates. The event brought together 300

entrepreneurs, in addition to senior

government officials, and industry leaders

from across Africa, fostering collaboration

and showcasing the continent’s burgeoning

tourism potential.

Tourism Events Advisory and Management

Services Africa (TEAMS Africa), a joint venture

between esteemed travel industry

professionals Barry Clemens, Joram

Mwinamo and Håvar Bauck, will host the

upcoming summits in Nairobi. The exact

dates and venue for the 2025 Summit will be

announced later this month.

“Tourism has the potential to be a leading

driver of economic growth and job creation

in Africa for decades to come. Our goal is to

showcase and uplift the innovators that are

building tomorrow’s travel industry and can

transform tourism in Africa. By empowering

young entrepreneurs and embracing

innovation, we can reshape the narrative of

African tourism,” Mr Bauck said.

It is crucial for African destinations to build

a tourism narrative that goes beyond wildlife

and beaches, highlighting the continent’s

rich cultural heritage, dynamic cities, and

diverse experiences. We also need to reach

beyond traditional tourism source markets

and segments to attract a new generation of

global travellers and position this continent

as the world’s fastest-growing tourism

region. AYTIS is the forum that brings

together the innovators who will make that

happen,” Mr Bauck said.

Mr Clemens said: “It is with immense pride

that I welcome the African Youth in Tourism

Innovation Summit and Challenge (AYTIS) to

Kenya, a nation at the heart of Africa’s tourism

evolution. Having been part of AYTIS since its

inception, I am thrilled to see it come home

to a country that reflects the spirit of youth,

innovation, and entrepreneurship in tourism.

Tourism is far more than hotels, tour

operators, and flights — it is a catalyst for

transformation across the entire value chain.

From technology startups to local artisans,

agri-businesses, and environmental

conservation initiatives, tourism creates

endless opportunities for African

entrepreneurs to thrive. It is essential that we

support and nurture the next generation,

whose ideas will propel this industry into

new and exciting directions, ultimately

driving economic growth and inclusive

development across the continent.

Mr Mwinamo said: “Kenya is solidifying its

position as a leading player in the regional

tourism sector, with immense potential for

growth and innovation, particularly in the

realm of tourism technology. Leveraging

cutting-edge tech solutions, the country is

creating significant opportunities for job

creation, especially for the youth and

women, driving inclusive growth.

The Africa Youth in Tourism Innovation

Summit (AYTIS) serves as a critical platform to

harness this potential, fostering collaboration

and creativity that will propel Kenya’s tourism

industry into a new era of digital

transformation and economic

empowerment. As a key driver of sustainable

development, AYTIS is poised to unlock new

avenues for employment and

entrepreneurship in the tourism sector.”



MARKET SAACI NEWS NEWS

ILTM Africa 2025 ignites

luxury and art at new

Norval Foundation venue

International Luxury Travel Market Africa (ILTMA) is proud

to announce that its highly anticipated 2025 event, themed

‘Ignite Africa with Luxury Travel’, will be held at the

prestigious Norval Foundation in Cape Town from 6-8 April.

This move, from Kirstenbosch Gardens,

marks an exciting new chapter for ILTM

Africa, positioning art as a key

component of luxury tourism.

“We cannot wait to welcome the world’s

luxury tourism industry to Cape Town, for the

2025 International Luxury Travel Market Africa

gathering. And, in the Norval Foundation in

Tokai, this event will have an incredible venue

to showcase Cape Town’s artistic side. Long

known for our natural splendour, our food,

and our wine, Cape Town is also one of the

world’s great art cities, and delegates at ILTM

are in for a treat at this beautiful

contemporary art museum and sculpture

garden,” said Cape Town Mayor Geordin Hill-

Lewis.

“The luxury tourism sector is hugely

important to Cape Town’s economy and its

potential to add sustainable jobs, and it is

wonderful that yet another aspect of the

Mother City’s allure as a global travel

destination will be highlighted through this

choice of venue. I look forward to welcoming

all the buyers, exhibitors, and media to ILTM

Africa 2025 in April.”

Highlighting the growing importance of

art in luxury travel, Megan De Jager, portfolio

director, ILTM Africa, adds: “Art is fast

becoming the new culinary tourism. Cultural

immersion is now a core element of the

luxury tourism experience. The Norval

Foundation, with its captivating art museum

and sculpture garden, provides the perfect

setting to explore this exciting trend and

ignite new ideas about African luxury travel.”

A niche, boutique event, ILTM Africa 2025

will once again bring together the most

discerning buyers and exhibitors in the luxury

travel sphere. In addition to the established

networking and appointment opportunities,

2025 will introduce ‘In Conversation’, a relaxed

space designed to foster thought-provoking

discussions and ignite the exchange of

innovative ideas.

The Norval Foundation has a unique

setting, combining world-class art with the

natural beauty of the Cape Town landscape.

From its curated exhibitions, to the inspiring

outdoor sculpture garden, the venue

provides numerous opportunities for

exploration and discovery, while conducting

business.

“As an art museum which prides itself on

amplifying African art and artists, we are very

pleased to be able to introduce a new

audience of international guests to our

museum and art offering, creating an

introduction to some of the incredible talents

our country and continent have to offer. As

we work to celebrate African artists on a

global stage and support art education, this

partnership serves to support this mission

with guests from around the world,” said

Caroline Greyling, museum director, Norval

Foundation.

Next year, ILTM Africa will also be

collaborating with local artisans, providing a

unique platform to showcase their talents

and connect with key players in the luxury

tourism industry. This initiative reinforces the

Norval Foundation’s dedication to

promoting modern and contemporary art

from Africa and the diaspora, further igniting

the synergy between luxury travel and

African creativity.

Caroline Greyling, Museum Director,

Norval Foundation.


Geordin Hill-Lewis, Cape Town Mayor.

Megan De Jager, Portfolio Director at

Africa Travel Week (2024).


MARKET SAACI NEWS

The strength of many voices

Industry associations serve as the collective voice for businesses, and professionals in the

world of meetings and events, influencing policy and driving innovation. As the industry

continues to evolve, the importance of these associations has never been more apparent.

By Glenton De Kock, chief executive officer of SAACI

The true power of these associations lies not just in their

individual efforts, but in their ability to come together

with a unified message, ‘Many voices with one message

will lead to a more profound impact’.

The past weeks have seen the power of collaboration for our

industry, as well as our members. The Joint Member Meeting

Session (JAMMS) in Cape Town and Johannesburg provided an

opportunity for members to find out more information about

the work these associations (including SAACI, SATSA,

FEDHASA, Wesgro, Cape Town Tourism and the City of Cape

Town with South African Tourism) have been focusing on.

Diversity is a strength that allows associations to advocate

effectively across the varying needs of our industry. It helps us

identify emerging trends and challenges, and fosters

innovation through the exchange of ideas. This has ensured

that comprehensive support and resources to members are

provided.

Economic volatility and budget constraints, particularly

within the public sector, limit the funding available for

marketing, infrastructure development, and other essential

aspects of hosting destination events. South Africa faces stiff

competition from other global and regional business events

destinations, particularly in terms of cost, accessibility, and

quality of service.

For example, a unified voice for an improved VISA access

process is yielding positive results that will influence

international travel policies and stakeholders. SAACI and other

events associations are working with the Department of Home

Affairs, and Operation Vulindlela in the Presidency, to ease the

visa regime and increase international arrival numbers. The

collective credibility of all the associations involved in this

initiative has lent weight to the industry’s needs and proposals.

This collaborative effort has reduced redundancy and allowed

for more efficient use of limited resources.

In an era where the meetings and events industry face both

unprecedented challenges and exciting opportunities, the role

of private sector industry associations has never been more

critical.

By embracing the power of many voices united behind one

message, these associations can amplify their impact, drive

positive change, and ensure the continued growth and success

of our vital industry.

As we move forward, remember that our strength lies in

our unity. Together, we can shape a brighter future for the

meetings and events industry, and have a lasting socioeconomic

impact on a global scale.



AAXO NEWS

Photo by RDNE Stock project: https://www.pexels.com/

AAXO calls for investment in exhibitions,

to drive youth employment

Youth unemployment is a huge problem in South Africa. But more relief could be coming

from the rapidly growing events and exhibitions industry, as business tourism ticks up in

step with a healthy return of leisure visitors to the country.

According to the WTTC's Economic

Impact Report, travel and tourism is

expected to grow at a 7.6 per cent annual

rate over the next decade, far outpacing the

country's overall economic growth rate of 1.8

per cent. The events and exhibitions industry, a

subset of this sector targeting business

travellers, is set to match this growth, creating

more than 800,000 jobs by 2032.

The Association of African Exhibition

Organisers (AAXO) has issued a clarion call for

immediate action to harness the transformative

economic power of exhibitions, as South Africa

heads into peak events season on the business

calendar.

“It is crucial to recognise that, while Tourism

Month celebrated our vibrant culture and

heritage, the exhibitions sector is a vital engine

for job creation and economic renewal. With

youth unemployment reaching 60.8 per cent in

the second quarter of 2024, the need for

effective job creation strategies has never been

more urgent,” said AAXO chairperson Gary

Corin.

Exhibitions and events stand as powerful

economic drivers, offering significant

employment opportunities and skill

development, particularly for our youth. To

support this initiative, AAXO will soon release

an Exhibitions Careers Booklet, highlighting

diverse career paths within the industry for

those who may not have access to traditional

higher education.

The exhibitions sector promotes on-the-job

training, with numerous organisers, venues,

and suppliers offering internships and inservice

training programmes. By engaging in

these initiatives, unemployed youth can gain

invaluable practical experience, forge essential

networks, and enhance their employability —

contributing not only to their personal growth

but also to the economic development of our

communities.

Why exhibitions matter

1. Economic Growth

Exhibitions attract businesses, investors, and

consumers, generating substantial revenue

for local economies. The global events

industry contributes approximately $1 trillion

annually, with South Africa’s exhibitions

sector alone generating billions, benefitting

local hotels, restaurants, and small

businesses.

2. Job Creation

The events sector encompasses a diverse

array of roles, from event planning to

hospitality. By investing in exhibitions, we can

create pathways for our youth, equipping

them with essential skills and enhancing

their employability.

3. Youth Empowerment

Nearly 19 per cent of Africa’s population is

aged 15-24. In this age-group,

Gary Corin.

unemployment averaged 56.15 per cent for

South African youth over the past decade.

Exhibitions serve as vital platforms for young

entrepreneurs and job seekers, fostering

networking and mentorship opportunities

that lead to sustainable employment.

Government initiatives, as outlined by

Tourism Minister Patricia de Lille in her July

2024 budget speech, play a crucial role in

revitalising business tourism and empowering

communities. With a budget allocation of

R2.7 billion for 2024/25 focused on domestic



AAXO NEWS

tourism recovery, the government is

committed to ensuring that all South Africans

benefit from the tourism sector.

Exhibitions represent a unique opportunity

for job creation. The Tourism Incentive

Programme (TIP), with R172.1 million in

funding, supports small businesses in

participating in trade exhibitions. This past year,

TIP allocated R18 million to assist 130 small

enterprises at major events, driving visibility and

creating jobs.

Image by ColdwellPro from Pixabay.

Act now. The future of our youth and

economy depends on it.

It is crucial for stakeholders within the

exhibitions sector to align with government

objectives. By working together, exhibitions

can become beacons of hope, driving

economic growth and empowering our

youth.

“Let’s harness this momentum to transform

exhibitions into powerful catalysts for job

creation and economic empowerment for

South Africa's youth,” Mr Corin urged. “We

invite you to join us in this essential mission.

Together, we can unlock the potential of

exhibitions to create a brighter future for both

our youth and our economy.”



EXSA EVENT NEWS GREENING FORUM

Image by Hello, Its Me..... from Pixabay.

If you can’t measure it, you can’t manage it

Organisations within the MICE industry must prioritise

sustainability reporting and host green events if they intend

to meet the industry’s Net-Zero emissions goal by 2050.

This requires continuous measurement

and monitoring of the environmental

impacts of events. While there are

various methods to calculate carbon

footprints, each calculation should clearly

define its boundaries, indicators, and

reporting format, to maintain transparency.

Setting boundaries

When calculating your carbon footprint,

defining the boundary of what is included or

excluded in the report is crucial. These

boundaries are not rigid, but should be

clearly established and disclosed, to ensure

clarity.

A practical approach is using a financial

boundary, where only the activities included

in the event’s budget are considered. For

example, if meals are provided during the

event, the emissions associated with food

production should be factored into the

footprint. However, if a third party sponsors

an external dinner, it may be excluded from

the carbon footprint report.

Another example is considering who takes

responsibility for transport emissions for a

large music festival. While it is necessary to

account for emissions generated by the travel

of artists and crew, emissions from attendees

may be excluded because the organiser has

limited control over these.

A boundary-setting tree is an effective tool

to help event planners determine what to

include or exclude in large events, ensuring

consistency in reporting over time.


Indicators

An indicator provides insight into the state or

level of a specific item. There are two main

categories of indicators that help us track the

impact of events:

1. Event indicator

These allow us to compare different events

based on specific criteria, such as the days

of the event, the number of people, the size

of the exhibition space, etc.

2. Performance indicator

These indicators review the performance of

the event, including how much water or

electricity is used or how much waste is

generated.

When choosing indicators, it is essential to

ensure that suitable data is accessible. These

indicators can be generic or tailored to your

specific event, but they must have clear

descriptions and use standardised units (such

as kilometres, bed-nights, or kilowatt-hours)

to ensure consistency in reporting.

Another key factor to consider is the

materiality or relevance of these indicators

— ensuring that they are both suitable and

realistic for the event’s context. This

guarantees that the data collected is

meaningful and that the resulting reports

are accurate and actionable.

Reporting

Regardless of whether you’re measuring your

full carbon footprint, tracking and disclosing

your key performance indicators (KPIs) is

highly encouraged. By measuring these KPIs,

By Grace Stead,

Steadfast Greening

event organisers can gain valuable insights

into the impacts of their activities and

decisions.

To compile a comprehensive carbon

footprint report, you must provide the

necessary data for the selected indicators. The

event organiser plays a critical role in this

process, being the closest to the event’s

operations, as they are in the best position to

offer accurate data and insights into the onthe-ground

situation. This helps to ensure

that the carbon footprint report reflects the

real impacts of the event.

Events need to take responsibility for their

environmental impact. If you can’t measure it,

you can’t manage it. Event organisers should

assess their event’s impact by establishing

clear boundaries and indicators. Consistent

and transparent reporting is also crucial for

compiling a carbon footprint report, which

can guide efforts like carbon offsetting.

About us

The Event Greening Forum is a non-profit organisation

that promotes sustainability within the business events

sector. To find out more, please visit

www.eventgreening.co.za.

For more information, please contact:

Lynn Mcleod

Tel: 082 891 5883

Email: lynn@eventgreening.co.za


Exhibition Freighting — ‘Earn-as-you-Learn’ programme

Exhibition Freighting’s heart has always been rooted in family values, equality, and

community. We have been involved in community upliftment since we established the

business in 2002 and last year we decided to officially give it a name

the ‘Earn-as-you-Learn’ programme.

By Jacqui Nel, vice chairperson and director of Exhibition Freighting

EXSA NEWS

We recognised, after the pandemic,

how heavily the exhibition and

conference industry was hit and how

that impact rippled all the way down to the

crew, resulting in unemployment and

poverty.

The Earn-as-you-Learn programme gives

young people hands-on, practical training in

the logistics industry, including operating a

pallet jack, a forklift, de-crating and re-crating

cargo, learning to communicate effectively

with others, working as a team and being

aware of the health and safety practices,

while looking after clients on a show site. This

not only equips them with valuable skills but

also provides them an income, boosting their

confidence and dignity and providing them

with career possibilities and opportunities.

It’s about changing one life at a time, and

creating a ripple effect that impacts their

families and broader community. For us, it’s a

way of ensuring that our success as a

business has a deeper, long-term impact on

society. We’re incredibly proud of the Earn-asyou-Learn

programme because it’s more than

just a training initiative — it’s a pathway for

young people to build real, tangible skills that

open doors for them, not only in logistics but

transferable to any industry.

The programme has been hugely

beneficial. From an operational standpoint,

the learners that we train often become

invaluable on-site support during exhibitions,

bringing a fresh energy to our team, while

providing high-quality service to our clients,

and our clients see that by working with us,

they’re also contributing to a larger cause.

The more we grow, the more this programme

will grow alongside us — because giving

back is part of who we are as a company, and

it’s a reflection of our values and our

commitment to making a real difference.

They rely on us, and so can you.



SITE NEWS

Tourism and the senior market

With the first wave of baby boomers now well into retirement age, the senior market has become

one of the fastest-growing areas of tourism. From a tourism perspective, this market is really

three markets, what we may call the ‘young seniors’, the ‘middle seniors’, and the ‘older seniors’.

Young seniors are people born from

1946 to 1960. Although many of these

people are now retired, many of these

people are still highly active, and some,

such as the author, are still working. Many

have now paid off their home mortgages, see

their children as self-sufficient, and have

minimal debt and financial obligations.

Because they now have added expendable

income, less home responsibilities, and good

health, they are prime candidates to travel.

The middle senior market is considered

people who were born from 1930 to 1945.

These are the pre-baby-boomers. Almost all of

the people falling into this category are now

retired. Many tend to spend a greater amount

of time visiting family and friends, and have

slightly higher medical costs, but still desire to

travel. As in the case of all senior travellers, this

group places a great deal of emphasis on

personal and group travel safety and security.

The third group, which we call the ‘old

seniors’, are those people born before 1930.

Many of these people are less likely to travel,

but when they do travel, they often seek both

security and personalised service. Many in this

group have medical problems and require

special attention.

Despite the fact that the senior market

group has three sub-groupings, they share

enough common characteristics to be

treated as a single cohort. Although much of

this column uses US data, the general trends

toward increased senior travel and a strong

senior market hold true for most developed,

and many developing nations.

Here are some valuable pieces of data

regarding the senior market. In the

developed world, the ‘young senior’ market is

the largest and wealthiest niche market in

the USA. According to the most recent

Survey of Consumer Finances released by the

Federal Reserve in 2022, the average net

worth of American seniors between the ages

of 64-75 is around $1.7 million, compared

with a median net worth of around $410,000.

For those 75 and older, the average net

worth is estimated to be just under $1.65

million, with a median net worth of just

under $370,000. Although these figures refer

to the United States, the economic picture is

approximately the same (adjusting to the

size of the country) for the other developed

nations and many of the developing nations.

It should also be stated as a word of caution

that much of their net worth is due to stock

By

Peter Tarlow,

Tourism & More,

Inc

and bond prices and privately owned

property such as homes. The figures do not

consider inflation.

Tourism officials would do well to

remember that senior citizens now live

longer than their parents, tend to be more

active, and travel more. By 2030, seniors will

control a large percentage of the world’s

assets and will tend to spend more and

demand more.

This column offers several ideas and

suggestions on how to deal with the senior

market and prepare for its economic impact

on both travel and tourism.

• Seniors are not only the developed world’s

wealthiest group, but also most demanding.

The parents of today’s upcoming senior

citizens tended to spoil them as children.

This means that senior citizens are not afraid

What we’re all about: motivational experiences

Why we do it? Business results!

Site is the only global network of travel and event professionals committed to motivational

experiences that deliver business results.

Site provides insights and connections that inspire the utilisation of this powerful tool

across diverse industries, regions and cultures.

Site serves as a source of knowledge and best practices where members can make

personal connections that sustain professional growth.

Only one organisation sits at the critical intersection between those who seek

the benefits of motivational tools and those who can provide these extraordinary

experiences. That organisation is Site...

Contact

Email: info@sitesouthernafrica.com

www.sitesouthernafrica.com

www.siteglobal.com

SITE NEWS

to demand what they want, and complain

until they get it. In addition, the Young

Seniors come out of an age of political

activism. Those organisations, businesses,

and institutions that provide good

customer service, have a great opportunity

to thrive. Those who do not may face

economic destruction and lawsuits. This

principle is true, not only for businesses, but

also for governmental agencies.

• Tourism Surety is important to senior

travellers. As we age, we tend to become

more psychocentric in our travel habits and

demands. Especially in an age of terrorism,

and in places of high crime, seniors will

demand good security. Those cities that

have developed TOPPs (tourism-oriented

policing/protection services) units will have

an added marketing advantage. In contrast,

those cities that have not established such

units may find that both their citizens and

businesspeople may ask some very hard

questions, as these locales begin to lose

travel and tourism market share.

• Seniors tend to experience higher levels of

frustration. This frustration manifests itself in

a lack of patience, refusal to read small print,

and almost zero tolerance for poor service.

Tourism locales that wish to capture the

Senior Market need to review not only their

physical structures (for example, are they

accessible to everyone?) but also the size of

print that they use in information brochures,

and signage, and the level of customer

service and visitor protection offered.

• Many seniors manifest tendencies to visit

and even move toward quieter and less

congested areas. This migration toward

‘liveable outer fringes’ means that tourism

facilities can no longer be centred just in the

principal cities. Smart tourism bureaux will

know how to take advantage of a dispersed

tourism market, and attract people who

shun the inner cities due to perceived high

crime rates, poor customer service, and

difficult parking conditions.

• Smart tourism bureaux and businesses

know that this is the time to develop a

senior task force. This senior tourism task

force should keep abreast of the newest

travel trends and demographic changes.

For example, many tourism professionals

are under the mistaken notion that the

trend of travelling (or moving) to warmer

states will continue well into the future.

Recent data, however, suggests that there

is now a reverse flow, as aging seniors seek

to be closer to children, family and friends.

This reverse migration now means that

those tourism entities located in colder

climates will have many new business

opportunities. Your senior tourism task

force should then be composed of a wide

range of experts, from a marketing expert

to a tourism security expert, from health

experts to food safety and food dietary

experts, from transportation specialists, to

representatives of the hotel and restaurant

industries.

• The lack of good and dependable airline

service will become a major difficulty for the

senior tourism industry. Many airlines have

switched to smaller and less comfortable

aircraft. The trend toward regional jet

commuter planes, along with increased

security hassles at airports, has made travel

especially hard on senior travellers. Many of

these potential travellers are now shying

away from air travel and long-range travel

and are seeking travel opportunities closer

to home instead. Regional marketing and

the use of city personnel as marketing

agents may pay off in increased tax revenue

and new business opportunities.

Building back Exhibitions and Events together!

The founding Associations of the SA Events Council have consistently provided essential information and support on event

safety, business relief and venue capacity. Ensure you are ready for business by engaging with your association today.

hello@saeventscouncil.org

DIRECTORY

SOUTHERN AFRICAN ASSOCIATION

FOR THE CONFERENCE INDUSTRY

EXHIBITIONS AND EVENTS

ASSOCIATION OF SOUTHERN AFRICA

SOCIETY FOR INCENTIVE

TRAVEL EXCELLENCE

SA EVENTS COUNCIL

EXCO AND HEAD OFFICE

Chairperson

Jaques Fouche

e: jaques@be-moved.co.za

c: +27 (0)60 993 7542

Vice-chairperson

Gheeta Payle

e: gheeta.payle@inhousevtm.com

c: +27 (0)61 609 8585

EXSA OFFICE

www.exsa.co.za

EXSA Chairperson

Sibusiso Mncwabe

EXSA Vice Chairperson

Jacqui Nel

Treasurer

Ismael Atanasi

President

Tes Proos

c: +27 (0) 84 682 7676

e: tes@crystalevents.co.za

Treasurer

Peter-John Mitrovich

c: +27 (0)82 318 1889

e: peter-john.mitrovich@grosvenortours.com

Sustainability

Daryl Keywood

e: hello@saeventscouncil.org

Chairperson

Raylene Johnson, CEO: TEBCO-SA

Interim treasurer

Glenn van Eck, Chairperson: CEPA

Spokesperson

Projeni Pather, Chairperson: AAXO

Treasurer

Alex Wrottesley

e: alex@intoafrica.co.za

c: +27 (0)79 429 1627

Chief executive officer

Glenton De Kock

e: ceo@saaci.org

c: +27 (0)82 575 7565

Membership Services & Operations

Tracey-Lee Abdulla

e: members@saaci.org

t: +27 (0)84 492 1515

REGIONAL COMMITTEE CHAIRPERSONS

Eastern Cape Chairperson

Neil Mouton

t: +27 (0)61 423 9920

e: ec.za@saaci.org

KwaZulu-Natal Chairperson

Kavitha Dhawnath

c: +27 (0)83 607 2006

e: kzn.za@saaci.org

Gauteng Chairperson

Mary Mahlangu

c: +27 (0)81 574 9493

e: jhb.za@saaci.org

Western Cape Chairperson

Ansu Colditz

c: +27 (0)82 457 8071

e: wc.za@saaci.org

Gauteng Chairperson

Kerry-Lee Bester

Western Cape Chairperson

Liam Beattie

Western Cape Vice Chairperson

Nic Curle

KwaZulu-Natal Chairperson

Ashona Maharaj

Directors

Gavin Burgess

Kimendrie Pillay

Ross Wilson

Co-opted Directors

Daniel Chemel

Steve Marsden

Co-opted Board Members

Angelique Smith

Emmanuel Patty

Southern Africa Development

Brad Glen

East Africa Development

Chris Munyao

Young Leader Programme

Peter Mwanja

Africa Convention Bureaus

Rick Taylor

North Africa Development

George Fawzi

Board member at large

Rick Taylor

East Africa (Rwanda)

Chris Munyao

North Africa

George Fawzi

North Africa support

Brad Glen

Secretariat & Events

Mariaan Burger

c: +27 (0)82 557 8041

e: info@siteafrica.africa

Members

Kevan Jones, Executive Director SACIA

Sharif Baker, Chairperson TPSA

Tes Proos, SITE President

Justin Hawes, Managing Director: Scan Display & Event

Greening Forum Treasurer

Sibusiso Mncwabe, Chairperson EXSA

Justin van Wyk, Chairperson SALPA

Mike Lord, Chairperson ESC

Arthur Goldstuck, PSASA Exco Member

Esmare Steinhofel, Chairperson: ICCA Africa Chapter

Advisory Members

Prof Nellie Swart, Associate Professor: Tourism

Management

Corne Koch, Head: Convention Bureau (WESGRO)

Tiisetso Tau, AAXO member

Daryl Keywood, SITE Member

Bheki Twala, TEBCO-SA Executive

Kim Roberts, SAACI Representative Western Cape

Robyn D’Alessandro, PR/Social media, Vivo Visual

Voice CC

Learning Ambassador

Esti Venske

c: +27 (0)83 482 9276



DIRECTORY

ASSOCIATION OF AFRICAN

EXHIBITION ORGANISERS

EVENT GREENING FORUM

INTERNATIONAL CONGRESS &

CONVENTION ASSOCIATION

SACIA — Southern African Communications

Industries Association

c: +27 (0)82 555 5556

e: kevan@sacia.org.za

Executive director: Kevan Jones

46 Waterford Office Park, Waterford Drive, Fourways,

Johannesburg

t: +27 (0)87 265 5840

e: aaxo@aaxo.co.za

Association coordinator:

Anthea Buys

e: anthea@aaxo.co.za

Chairperson

Gary Corin, Specialised Exhibitions

e: Gary.corin@montgomerygroup.com

Vice Chairperson

Projeni Pather, Exposure Marketing

e: projeni@exposuremarketing.co.za

Venue Committee Chairperson

Cornelle du Preez, Gallagher Convention Centre

e: cornelled@gallagher.co.za

Treasurer

James Bull, Informa Tech

e: James.bull@informa.com

Immediate Past Chair

Devi Paulsen-Abbott

e: devi@aaxo.co.za

Board of Directors

Adele Hartdegen, Dogan Events

Errol Bryce, Vuka Group

Joshua Low, dmg Events

Tracy Gounden, Messe SA

179 Jan Smuts Ave, Parktown North, Private Bag X7000,

Parklands 2121

t: +27 (0)11 447 4777

e: info@eventgreening.co.za

w: www.eventgreening.co.za

Management Committee Members:

Chairperson: John Arvanitakis (Chat’r Xperience)

Vice Chairperson: Neo Mohlatlole (7 Colors)

Treasurer: Justin Hawes (Scan Display)

Secretariat: Lynn McLeod (individual)

Morwesi Ramonyai (Borena Energy)

Gavin Burgess (Technology Partners)

Grace Stead (Steadfast Greening)

JP van Schalkwyk (Up-A-Tone Events)

Sonja van Rooyen (Specialised Exhibitions)

Emma Kumalo (Chat’R Xperiences)

Angelique Smith (Event Synthesis)

Joey Swart (Take Note Events)

Louis Nel (Louis THE Lawyer)*

*Co-opted

They are joined by the EGF’s associate member

representatives, who are:

AAXO: Anthea Buys

EXSA: Doug Rix/Lee-Ann Alder

Fedhasa: TBC

IFEA Africa: Janet Landey

The MICE Academy: Helen Brewer

PCO Alliance: Melody Barber

SAACI: Glenton de Kock

SACIA/TPSA: Kevan Jones

SA Roadies: TBC

PCO ALLIANCE NETWORK

e: info@pcoalliance.co.za

w: www.pcoalliance.co.za

Chairperson

Melody Barber

t: +27 (0)84 705 1181

ICCA African Chapter

Chairperson:

Taubie Motlhabane

Cape Town International Convention Centre

t: +27 (0)21 410 5000

e: Taubiem@cticc.co.za

Deputy Chairperson:

Frank Murangwa

Rwanda Convention Bureau

t: +250 788 358 454

e: frank.murangwa@rcb.rw

Secretariat:

Esmaré Steinhöfel

ICCA Africa Regional director

c: +27 (0)84 056 5544

e: esmare.s@iccaworld.org

w: www.iccaworld.com/dbs/africanchapter

w: www.iccaworld.org

OTHER ORGANISATIONS

OF INTEREST

ABTA — African Business Travel Association

Box 2594, Pinegowrie, 2123

t: +27 (0)11 888 8178

c: +27 (0)83 679 2110

e: monique@abta.co.za

w: www.abta.co.za

Founder: Monique Swart

ASATA – Association of Southern African

Travel Agents

PO Box 650539, Benmore, 2010

t: +27 (0)11 293 0560/61

e: barbara@asata.co.za

e: general@asata.co.za

Office manager: Barbara Viljoen

Council of Event Professionals Africa

Kevan Jones


t: +27 (0)11 083 6418

c: +27 (0)82 555 5556

Chairperson: Glenn van Eck

Magnetic Storm

c: +27 (0)82 800 2616

e: glenn@magnetic.co.za

FEDHASA National Office — Federated

Hospitality Association of Southern Africa

PO Box 3853, The Reeds, 0157

c: +27 (0)82 552 9862

e: ceo@fedhasa.co.za

w: www.fedhasa.co.za

PSASA – Professional Speakers Association of

Southern Africa

t: +27 (0)11 462 9465

c: +27 (0)83 458 6114

e: admin@psasouthernafrica.co.za

w: www.psasouthernafrica.co.za

SATI — South African Translators’ Institute

Executive director: Marion Boers

t: +27 (0)11 803 2681

e: office@translators.org.za

w: www.translators.org.za

SATSA — Southern Africa Tourism Services

Association

Box 900, Ferndale 2160

t: +27 (0)11 886 9996

e: pa@satsa.co.za

w: www.satsa.com

SKAL International South Africa

Secretary: Anne Lamb

t: +27 (0)21 434 7023

c: +27 (0)82 708 1836

e: anne@yebo.co.za

w: www.skalsouthafrica.org

STA — Sandton Tourism Association

t: +27 (0)83 558 5445

e: secretariat@sandtontourism.com

w: www.sandtontourism.com

TBCSA — Tourism Business

Council of South Africa

Chief executive: Tshifhiwa Tshivhengwa

Box 11655, Centurion 0046

t: +27 (0)12 664 0120

e: comms@tbcsa.travel

w: www.tbcsa.travel

w: www.tomsa.co.za

Member relations manager: Boitumelo Moleleki

TGCSA — Tourism Grading

Council of South Africa

Private Bag X10012, Sandton 2146

t: +27 (0)11 895 3000

f: +27 (0)11 895 3001

e: enquiries@tourismgrading.co.za

TINSA — Interpreters/Translators Network

of Southern Africa

e: info@interpreter.org.za

t/f: +27 (0)11 485 2511

c: +27 (0)83 249 0010

w: www.interpreter.org.za

TPSA — Technical Production Services

Association

c: +27 (0)82 555 5556


w: www.tpsa.co.za

Executive director: Kevan Jones

TTA — Tshwane Tourism Association

Box 395, Pretoria 0001

t: +27 (0)12 841 4212

e: secretary@tshwanetourism.com

w: www.tshwanetourism.com

Chairperson: Bronwen Cadle de Ponte

Secretary: Sithembile Nzimande

Membership coordinator: Liz Oosthuysen

e: membership@tshwanetourism.com

SABOA — Southern African Bus Operators

Association

Postnet Suite 393, Private Bag X033, Rivonia 2128

t: +27 (0)11 511 7641

e: saboa@saboa.co.za

w: www.saboa.co.za



THE UFI NEWS LAST WORD

UFI selects Chris Skeith as the next CEO

UFI, the global association of the exhibition industry, has selected Chris Skeith OBE, as the

organisation’s next chief executive officer, taking over from Kai Hattendorf on 1 January 2025.

Mr Skeith will join UFI from the AEO

(Association of Event Organisers), the

leading association for organisers of

events in the UK and internationally, where

he has served as the organisation’s chief

executive officer since 2014.

“We interviewed several excellent

candidates both from within and outside of

UFI, and with Chris, we are convinced that we

have selected an excellent leader to continue

the development and evolution of UFI as our

industry’s globally leading trade body,” said

Geoff Dickinson, UFI president. “Chris has

been active in UFI for many years, chairing

the association’s committee and serving on

UFI’s executive committee. In his AEO role, he

has worked closely with our present

management team, Kai and Adeline, on many

issues, from event management to advocacy.

He is uniquely qualified to take on the role of

the UFI CEO, with his excellent track record.”

“I look forward to continuing to serve our

great industry, now on a global level, at UFI,”

Mr Skeith said. “I am joining a UFI team that is

already setting the global standard on

research, advocacy, collaboration, and

community excellence, and I will do my very

best to build on the great work that has been

done in the last decade.”

Mr Skeith began his career in media

auditing at the Audit Bureau of Circulations,

where he later led the development of their

auditing products for the event sector. In

2006, Chris moved to the Events Industry

Alliance (EIA), overseeing the merger of AEC &

BECA to form ESSA (Event Supplier & Services

Association). In 2010, he also became Director

of ESSA’s sister association, AEV (Association

of Event Venues), driving venue engagement

through numerous special interest groups,

Kai Hattendorf and Chris Skeith.

before moving on to AEO, in 2014. He

continues to be a director of EIA, which

represents the sector to government and

regulators. In the Queen’s Birthday Honours

List 2021, he was awarded an OBE for services

to the events industry.

Index of advertisers and contributors

ADVERTISER PAGE EMAIL WEBSITE

AAXO 43 aaxo@aaxo.co.za www.aaxo.co.za

ANEW Hotels & Resorts 20 ortambores@anewhotels.co.za www.anewhotels.com

Barmotion 22-23,24 info@barmotion.co.za www.barmotion.co.za

Event Greening Forum 44 info@eventgreening.co.za www.eventgreening.co.za

EXSA 45 exsa@exsa.co.za www.exsa.co.za

Mjunxtion 4 yolande@mjunxtion.co.za www.mjunxtion.co.za

Nelson Mandela Bay 16-17,18 dlouw@mandelametro.gov.za www.nmbt.co.za

Premier Hotels & Resorts FC,IFC,8-9,25 info@premierhotels.com www.premierhotels.com

SAACI 41 info@saaci.org www.saaci.org

SA Events Council 47 hello@saeventscouncil.org www.saeventscouncil.org

SITE Africa 46 info@sitesouthernafrica.com siteglobal.com/chapter/site-africaess

STRONG PR, Marketing and Events 10-12,13 getyourfix@strongcoffeeco.co.za strongcoffeeco.co.za



THE MARKET LAST WORD NEWS

Remote working and the evolving blended workspace concept

— how it is affecting travel and hospitality for the better

The evolution from the ‘must do’ work-from-home or work from ‘where-we-were-isolated’

during the dreaded pandemic, and the previous era when we were schooled in mindless

commutes to the office, has changed.

By Mark Jakins

There has been a seismic shift toward

globally accepted hybrid and remote

work solutions, with companies

prioritising the wellness of employees and an

acceptance that flexibility holds the key to

productivity and job satisfaction. Many media

organisations, journalists and content creators

have covered this trend, but what does this

mean for the travel and hospitality industry?

The findings from the recent 2024 Spring

Global Rescue Traveller Sentiment and Safety

Survey show that more than half (59 per cent) of

respondents indicated that a remote or hybrid

workplace model motivates them, their friends,

and family to travel more — while nearly a third

(30 per cent) of the survey participants reported

travelling for work, with 71 per cent are working

remotely, either part- or full-time.

With more individuals and their networks

motivated to travel, the travel industry is

experiencing considerable growth. However,

Amex GBT data shows that remote working

can be an imperfect substitute, with 70 per

cent of respondents agreeing a primarily

remote-work model can make employees feel

disconnected, and 88 per cent saying that

meeting in person is critical for building

positive, long-term relationships among

workers. Companies are therefore recognising

that business travel is still essential and many

encourage this networking and need for ‘offsites’

which have a ‘huge impact’ on both

business morale and team motivation. This

brings people together and gives them a

chance to bond with those they will be

working alongside, as well as people across the

business they might not usually come across.

The International Air Transport Association

(IATA) announced strengthened profitability

projections for airlines in 2024, with a record

five billion air travellers expected in 2024, and a

comment that the human need to fly has

never been stronger. The research also reveals

86 per cent saying that business travel is an

easy investment to justify and that 77 per cent

agreed that air travel is good value for money.

Many companies have found that remote

work helps reduce overhead costs and offers

employees flexibility, leading to improved

work-life balance. It offers the best of both

worlds by encouraging direct collaboration

and fostering a strong community and culture

while still providing the flexibility that modern

employees desire. It also benefits corporate

cost-reduction efforts.

The hospitality industry has responded

quickly to this ‘work from anywhere’

transformation, progressively integrating smart

and flexible workspaces and services in

establishments.

So, what are the common themes being

utilised to offer an ideal workspace and

hospitality combination that moves hospitality

companies to the top of the pecking order?

● Firstly, strong interior design principles and

an inspiring ambiance to work and meet in

hotels and lodges have been in the MICE

game for a long time and should

understand the principles of great sensory

experiences.

● Create an exciting and welcoming

environment through staffing interaction

— generally a notch or two above office

environments. This is created through

brand training, operations standards

adherence, and access to other operations

support, including food and beverage

programmes. Often, trained front office

staff or guest relations step into rostered

workspace environments and deliver with a

sense of service avec flair.

● Most successful workspace and hospitality

fusion concepts are dialled into the natural

environment and community or

neighbourhood attractions – shopping,

arts and crafts, nearby restaurants, or other

meeting places that enhance the

hospitality workspace destination. A quick

break or walk outside opens up a working

environment like never before.

● Facility specialisation, hospitality industry

style — these take the form of hotel public

areas where people can network and

connect socially, amazing pause areas,

rooftops, and gardens – often with pool

terraces — access to gyms and spas for

wellness sessions, niche café concepts,

restaurants, pods and meeting rooms

designed for maximum flexibility, privacy or

small meeting spaces. Of course, high-tech

connectivity and administrative services are

far more available in hospitality

establishments — as are the availability of

rooms to sleep in.

● Bespoke, created networking events allows

hotel guests and co-working space people

to mingle and socialise in hotels, creating

new connections.

● Hotels, coming under increasing pressure

from concerned corporates and guests,

have continued to implement many ecofriendly

operations practices and shared

workspaces benefit accordingly – with

accelerating investment in energy-efficient

lighting, recycling, green practices in FF&E,

food-offerings and more – creating an

enjoyable and productive environment for

workers.

The hospitality industry can now offer

something more accessible and interesting

than boring conference space – effectively this

is bordering on hospitality entering the

property and office industry – you can now

book space for a few hours, a full day, or a few

days a week every week, or even long-term!

Short-term office agreements offer maximum

flexibility for teams with changing needs.

Who is Mark Jakins?

Mark Jakins writes for Business Events Africa in his private

capacity. He is the head of advisory for Valor Hospitality, a

global hospitality management company with offices

and hospitality locations in the US, UK, Middle East, and

Africa. He is also the chief executive officer and founder

of Futuredrum, a bespoke branding, marketing, and

business turnaround consultancy.



DIGITAL

DIRECTORY

AFRICA’S LEADING

BUSINESS EVENTS

DIRECTORY

2 for

1 offer

The print listings now mirror our

online directory style with basic and

premium listings. In fact, upgrading

a basic listing in print to premium will

include an upgrade to premium on

the website and vice versa. The

same information online is

printed in the print

directory.

Business Events Africa is known for having the most comprehensive directory of venues, service providers, speakers

and conference organisers in Africa. We have been a trusted source of information for more than 41 years, and

now offer this valuable resource online.

The market is tough out there. What makes your business different from any other? For starters, be more accessible

on the internet.

Online searches are now the preferred method of finding information and contact details, so the better your online

presence, the more business you will get.

BENEFITS OF LISTING YOUR BUSINESS:

• By claiming your listing, you can may your company’s information up-to-date at your own convenience

• Upgrade your listing online at any time, to maximise your brand exposure

• Improve your SEO and online presence

• We provide a targeted audience for your business

• See your stats — know how many people are seeing your listing

• Increase traffic to your website with a link from the directory

For as little as R2 400, you may get the edge over your competitors by

providing indispensable information to your customers on our online directory.

Affordable advertising is just a click away.

Visit www.businesseventsafrica.com/directory

Call +27 (0)31 764 6977 for more information

Business Events Africa - Vol 44 No 10 - October 2024

Create successful ePaper yourself

Delete template?

Save as template ?