Business Events Africa - Vol 44 No 08 - August 2024
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
www.businesseventsafrica.com
Voice of the Business Events Industry in Africa
Vol 44 No 8 AUGUST 2024
Leaving
Lasting
Impressions
Business Events Africa: Serving the business events industry for 38 years
CONTENTS
VOL
38 NO 12
DECEMBER 2018
10
About the cover
Avianto: A village made in
heaven
Meet at
For over 21 years Avianto, in
Muldersdrift, has been a beacon
of excellence for conferencing,
weddings, team building, exhibitions and
Special Features
10 REPORT BACK | RECORD-BREAKING ICCA CONGRESS CONCLUDES IN
DUBAI
The 57th ICCA Congress, one of the most prestigious events in the
the CTICC
events. Starting as a wedding venue, it
has evolved to become one of top
events destinations in Johannesburg.
12 2019 PREDICTIONS
in Cape Town. The land of sea, beaches,
mountains and vineyards.
Let our experienced team help you create an exceptional event at
the Cape Town International Convention Centre (CTICC).
Enjoy our flexibility and world-class services, not to mention the
exquisite beauty of our mother city, ranked amongst the most
beautiful in the world.
international association meetings industry calendar, recently took place in
Dubai, United Arab Emirates, with more than 1 150 senior meetings industry
professionals and association meeting planners from over 75 countries in
attendance.
Business events industry leaders take a look into the crystal ball to see what
2019 may bring…
26
+27 (0) 21 410 5000
sales@cticc.co.za
10
www.cticc.co.za
SUPPORTER OF THE INITIATIVE
netzerocarbonevents.org
Business Events Africa: serving the business events industry for 44 years
CONTENTS
VOL 44 NO 8
AUGUST 2024
The authority on meetings,
exhibitions, special events and
incentives management
www.businesseventsafrica.com
Voice of the Business Events Industry in Africa
Cover Feature
COVER STORY
06 Taubie Motlhabane — committed to excellence.
On the pages
Vol 44 No 8 AUGUST 2024
EDITOR’S COMMENT
04 Don’t become the ‘robot voice’.
Leaving Lasting
Impressions
NEWS
05 Unlocking growth: How brand strength
fuels tourism arrivals.
WOMEN IN THE INDUSTRY FEATURE
09 From exile to excellence: Lindiwe Sangweni-Siddo.
10 The women of Radisson RED Cape Town
leading the charge.
11 Event Synthesis International
is all about collaboration.
12 RX Africa takes active steps to empower
women leaders in events industry.
14 Tourvest MICE showcases its all-women
management team.
LOCAL PERSPECTIVE
17 Is hospitality the underestimated cog
in South Africa’s female empowerment wheel?
NORTHERN CAPE FEATURE
18 Revealing the Northern Cape: Africa’s emerging
competitive destination for business events.
SAACI CONGRESS 2024
22 SAACI Congress 2024 — embracing change.
28 SAACI announces its 2024 Award winners.
SCAN DISPLAY
30 Exhibiting made easier, more affordable
and sustainable.
MICE MASTERCLASS
33 Africa Business Tourism and MICE Masterclass
cements new connections.
PERSONALITY PROFILE
34 Charlene Hefer excels with her ‘can-do’ attitude.
SUSTAINABILITY FEATURE
36 ExpoGuys makes sustainable magic.
About the cover
Taubie Motlhabane, CEO of the
CTICC, reflects on all the qualities
of an effective leader.
TOP CONVENTION CENTRES
38 CSIR ICC is committed to capacity development.
CHEF PROFILE
41 Exciting new flavours for Carnival City.
NAMIBIA
42 Discover a Blend of Business and Leisure
at Avani Windhoek Hotel & Casino.
VENUE NEWS
44 The Forum Company unveils major refurbishment.
45 Icon Villas expands portfolio.
46 Carnival City Casino appoints
new general manager.
MARKET NEWS
47 MSC Cruises to reduce fleetwide emissions.
48 Woman of Stature Awards South Africa
launches their 10 th Awards season.
50 Think Tank reveals six key learnings
for hospitality and tourism.
Association news
AAXO
51 Growing African membership within AAXO
is crucial.
EVENT GREENING FORUM
52 The events guide to ditching single-use plastic.
EXSA
53 Some event security guidelines for events.
SITE
54 The way we travel now — implications of
latest McKinsey research for incentive travel.
Regulars
DIRECTORY
56 Directory of associations.
MARKET NEWS
58 UFI announces upcoming departure
of CEO Kai Hattendorf.
INDEX
58 Index of advertisers and contributors.
THE LAST WORD
59 Towards the future.
42
Published by the proprietor
Contact Publications (Pty) Ltd
(Reg No. 1981/011920/07)
HEAD OFFICE POSTAL ADDRESS:
PO Box 414, Kloof 3640, South Africa
TEL: +27 (0)31 764 6977
FAX: 086 762 1867
MANAGING DIRECTOR:
Malcolm King
malcolm@contactpub.co.za
EDITOR:
Irene Costa
gomesi@iafrica.com
SENIOR GRAPHIC DESIGNER:
Vincent Goode
vincent@contactpub.co.za
DISTRIBUTION MANAGER:
Jackie Goosen
jackie@contactpub.co.za
SALES REPRESENTATIVE:
Irene Costa
+27 (0)82 558 7387
gomesi@iafrica.com
PUBLICATION DETAILS:
Business Events Africa
August 2024 — Volume 44 No 8
Business Events Africa has 12 issues a year and
is published monthly. This magazine is currently
only available in digital format.
publishers of Business Events Africa, is a member of:
Official media partner
Official Journal of the Southern Africa
Chapter of the Society for Incentive
Travel Excellence
Official journal of the
Exhibition & Event Association
of Southern Africa
www.businesseventsafrica.com
EDITOR’S COMMENT
Don’t become the ‘robot voice’
‘Beyond Eventing’ — the theme of this year’s SAACI National Conference was
most apt for today’s changing world.
The congress speakers took a close look at technology and
how it is currently changing the world we live in.
Speakers highlighted the role of AI in our changing world
and how we can no longer ignore the ‘elephant in the room’ —
automation. I really enjoyed the practical examples offered, as
well as the cautionary tales. We feature a complete report-back
on the congress, in this edition.
It goes without saying, that automation continues to change
our lives daily, especially in our professional lives. There are so
many AI options available. We are just beginning to understand
its enormity.
There are many benefits and yes, the benefits are immense.
However, we need to ensure that we don’t become that
‘robot voice’ we all hate from cold-callers. What do I mean? As
much as technology can assist us, it remains a tool that can
assist, but cannot replace the human touch. This is very
important.
Already, we are quite ‘removed’ in our communication —
we no longer make phone calls, but rely on WhatsApp
messages, voice notes, and social media to communicate.
As an example, if we allow AI to ‘take over’ our emails, for
instance, aren’t we losing something fundamental — our
humanness? What I am saying is, to use the tool, but before an
email gets sent, make sure you have also provided your input
— to ensure the connection remains.
The more we disconnect from these daily tasks, the less we
will start to care and with this, we could be moving into a world
of less accountability and integrity. Am I overthinking this?
I understand we all have to move with the times and need to
start making use of these AI tools, but I think using everything
in moderation is wise. The key is to make use of AI as a tool. No
matter how ‘connected you are to your AI, you still need to be
present.
No matter what anyone tells you, the human essence cannot
be replaced. What do I mean? As an example, if you let Chat GPT
write your copy, you need to refine it. Frankly, I can immediately
tell if copy has been written by Chat GPT, or another AI app, as it
lacks authenticity and makes use of tons of adjectives and
repetition. I am sure as time goes by, these AI tools will improve
but don’t fool yourself, you still need to be part of the process.
My biggest fear, is that we begin to completely disconnect,
leading to a world where we are completely removed. As one of
the speakers at the SAACI National Congress said, you cannot
automate an experience.
The business events sector is all about experiences.
So, as you move into a more automated world, have fun
exploring, but try not to lose the human touch. Remember, life
is short, the world moves fast, and our humanness is what
separates us from AI.
In closing, I would like to thank SAACI, for awarding me the
Godfrey King Integrity Award. I have been overwhelmed with
congratulations and best wishes from my industry family. Thank
you.
For those who don’t know, Godfrey King was the founder of
Contact Publications, publisher of Business Events Africa, and a
founding member of SAACI. He was the reason I joined this
industry 20 years ago; he headhunted me way back then, to
take over from him as editor. He was a remarkable man, a
visionary, and my mentor, and I learnt a lot from him over the
years. For this reason, besides the amazing recognition from the
industry, I am really honoured and humbled to have won this
particular award.
Irene
Email: gomesi@iafrica.com
Credit: Hein Liebetrau
Hospitality Junxtion Alliance
is a full-services Sales &
Marketing Representation
company.
Image courtesy of Blueberry Hill Hotel,
Johannesburg
We dedicate ourselves to
promotiong Venues, Hotels,
Lodges and Event services
through dynamic sales,
marketing and networking
endeavours.
info@hospitalityjunxtion.co.za
4 Business Events Africa August 2024
Passionately Promoting,
Hotels, Lodges &
Event Services
www.businesseventsafrica.com
NEWS
Unlocking growth:
How brand strength
fuels tourism arrivals
In the dynamic landscape of global tourism, the strength of a destination’s brand is a critical
force that can shape travel behaviours, influence decisions, and ultimately drive arrivals.
South Africa has made a concerted effort
to bolster brand perception in a bid to
yield a growing brand to attract visitors
from across the globe.
South African Tourism has invested in
building the brand; and has been on a
journey of brand transformation over the
years, steadily enhancing its appeal on the
global stage.
Awareness levels for SA as a travel
destination increased from 68 per cent to 71
per cent from 2022 to 2023, while positivity
remained stable at 40 per cent. In the USA,
awareness is at 81 per cent and positivity at
56 per cent. Kenya has an awareness level of
51 per cent and positivity at 24 per cent.
South Africa’s global closure ratio remained
strong, with a rate of 1 in 1.34 in 2023,
indicating a high conversion rate of travellers
who seek information about South Africa,
and then visit.
The perceptions of key experiences linked
to South Africa as a travel destination remain
strong. Attributes such as ‘Nature and Wildlife’
and ‘Adventurous’ have witnessed marked
improvements, with scores rising to 6.03/7 in
2023 (from 5.99/7 in 2022) and 5.94/7 in 2023
(from 5.92/7 in 2022) respectively. Moreover,
the enduring appeal of ‘Beautiful scenery’,
‘Experience a different culture’, and ‘Going on
a safari’ underscores South Africa’s strong
appeal as a leisure destination.
SA Tourism has created a Brand Strength
Index, which is a statistical model that
measures the relationship between brand
performance and arrivals. The model
highlights elements that can be leveraged to
improve the score, guiding the creation of
targeted marketing to increase arrivals. The
model focuses on arrivals and considers
brand attributes: functional attributes
(affordability), emotional attributes (stature),
and brand reach (awareness).
South Africa’s brand strength score
increased to 45.6 (2023), up from 43.8 (2022).
The USA, a first-world travel destination, has
an index of 55.7, while Kenya’s score is 41.4
(40 in 2022). Although Kenya, a key
competitor, also made progress in 2023,
South Africa led the way, with the most
significant improvement in brand strength
index scores.
Across diverse regions, the impact of brand
strength varies, but its correlation with
arrivals is evident. In the African land markets,
where the brand strength index reigns
strongest, at 82, high levels of awareness (88
per cent) and positivity (71 per cent) serve as
catalysts for visitor inflow. This score is fuelled
by strong performance in awareness, stature,
and affordability.
Similarly, the Africa Air market, buoyed by
improving brand knowledge and key travel
drivers, has seen a surge in interest in South
Africa, with a brand strength index of 71.
South Africa performs well on the
affordability matrix.
Europe, despite its lower brand strength
index score of 40.1, has witnessed a notable
uptick in awareness, positivity, and intention
to visit. The Americas, however, grapple with
declining awareness (77 per cent to 75 per
cent) and positivity (37 per cent to 35 per
cent), compounded by barriers such as safety,
perceived affordability, and distance to get to
South Africa. Yet, even in these challenging
markets, the desire for South Africa’s scenic
wonders and cultural richness remains
strong.
Understanding the intricacies of consumer
behaviour is paramount in leveraging brand
strength to drive arrivals. Factors like positive
word-of-mouth recommendations, relevant
media exposure, and personal safety
perceptions are pivotal in shaping travellers’
decisions. Addressing safety, affordability, and
the perception of geopolitical stability is
crucial in dismantling barriers to travel and
fostering growth.
As evidenced by the increase in arrivals,
the impact of enhanced brand strength is
tangible. In 2023 alone, South Africa
experienced an astounding 48.9 per cent
increase in total arrivals, showcasing
significant expansion across key regions.
Notably, the African Land market,
constituting the biggest share of arrivals,
witnessed an impressive growth of 52 per
cent, culminating in a total of 6.2 million
arrivals. Moreover, regions such as Asia,
Australasia, and the Middle East experienced
substantial growth, with a notable increase of
60.7 per cent, despite starting from a lower
base.
Furthermore, Europe saw a commendable
uptick of 38.2 per cent in arrivals, while the
Americas and Africa Air markets experienced
robust growth rates of 39.8 per cent and 35.9
per cent, respectively. These figures
underscore how brand strength is a key
driver of tourist arrivals across diverse
geographic markets.
As South Africa navigates the evolving
tourism landscape, maintaining momentum
in brand enhancement efforts is imperative
to sustain growth and strengthen its position
as a premier global destination.
Ultimately, the story of tourism success
hinges on building its brand identity. For
South Africa, this means embracing
affordability, distinguishing itself from
competitors, and maintaining strong brand
awareness. By continuing to build on these
pillars and catering to the diverse
experiences sought by consumers across
various markets, South Africa can thrive as a
well sought-after travel destination.
Data Sources: Brand Information: SAT Brand
Tracker Survey, Arrivals: StatsSA.
www.businesseventsafrica.com
Business Events Africa August 2024 5
COVER STORY
Taubie Motlhabane —
committed to excellence
Setting new benchmarks as a woman leader, Taubie Motlhabane, chief executive officer of the
Cape Town International Convention Centre (CTICC), reflects on all the qualities of an effective
leader through a diverse career path marked by impactful roles in finance, government, and
tourism. Raised in the North West province of South Africa, Taubie attributes much of her success
to her upbringing and the values instilled by her mother.
T
he Cape Town International
Convention Centre (CTICC),
South Africa’s premier
convention venue, is a
cornerstone of the African
continent. In the 2022/2023 financial year,
CTICC hosted 427 events, with nearly 275,000
attendees globally.
Taubie is a seasoned executive with over
29 years’ experience in tourism,
communications, marketing, stakeholder
relations, events and general business
management. With a Masters in Global
Marketing from the University of Liverpool
(UK), and a BA in Communication from the
North-West University in South Africa,
Taubie’s extensive education background
complements her impressive professional
journey.
Taubie’s experience as business tourism
manager at South African Tourism allowed
her to promote South Africa as a premier
destination for international conventions,
enhancing the country’s global appeal in
the tourism sector. In Bahrain, Taubie
served as events and marketing manager
at the City Centre Hotel, gaining insights
into the dynamic hospitality industry and
integrating global best practices into her
strategies. Her tenure as head of events for
the City of Ekurhuleni and executive
director of the Tshwane Convention and
Visitors Bureau equipped her with
invaluable leadership skills and a deep
understanding of managing large-scale
events and initiatives.
Throughout her career, Taubie’s roles
have been defined by a commitment to
excellence and innovation, qualities that
now drive her leadership at the CTICC. As
chief executive officer, Taubie continues to
steer the organisation towards greater
prominence. Let’s hear more from her in
this interaction.
How has your life experience made
you the leader you are today?
I am living my purpose, making a
difference in the lives of South Africans
through the work that we do. My team at
the CTICC inspires me tremendously. I feel
extremely fortunate to be the leader of a
group of people who are so passionate
about what they do. They are professional,
ethical, and committed to delivering a
quality service. They inspire me to do more!
As an organisation, our purpose is to
accelerate economic prosperity, opportunity,
inclusivity, creativity, and innovation.
Knowing that I am part of a value chain that
contributes towards a sustainable social
impact within our society is immensely
gratifying. The CTICC is about business, but it
6 Business Events Africa August 2024
www.businesseventsafrica.com
COVER STORY
What are your priorities for the next
three years?
We understand that our resilience is linked
to adapting to a changing world, with
changing requirements. Within this context,
we adopt a triple bottom line approach,
prioritising people, planet, and profit.
Putting people first: We have cultivated a
collaborative and positive culture within our
business, which is essential for achieving
our goals and priorities. The long tenure of
many employees attests to our positive
work environment. As CEO, I prioritise
human capital matters and uphold the
principles of recognising and rewarding
employees for their valuable contributions.
We emphasise skills development for our
employees and offer work-integrated
learning programs for students, ranging
from two months to a year, to share
knowledge and invest in the youth. Our
commitment to being a people-oriented
business extends to our community
involvement, supporting various local
programs to make meaningful sociois
also about fostering empowerment,
creating opportunities and contributing in a
meaningful way to the lives of the people
who work here, who live in our city, and our
visitors. Personally, I am deeply committed to
these values, they fuel my passion. Knowing
that I am part of this eco-system, making a
tangible difference in people’s lives, motivates
me every day.
What are some of the challenges
facing women in leadership?
The representation of women in leadership
roles in South Africa has been evolving
positively, driven by legislative frameworks,
emphasising gender diversity and
inclusivity. These regulations encourage
companies to prioritise women’s inclusion in
senior positions. At the CTICC, women hold
senior roles, reflecting this trend. There is a
growing recognition of the value that
diverse leadership brings to businesses, with
studies showing that companies with
diverse teams are more innovative, make
better decisions, and perform better
financially.
Educational opportunities for women
have expanded, resulting in a larger pool of
qualified women ready for leadership. While
progress is evident, more can always be
done. The shift from the old sentiment of
needing to be ‘like a man’ in the boardroom
to celebrating women’s unique perspectives
is crucial. Women have a significant role in
future leadership, focusing on making
meaningful connections and heart
connections with teams, contributing to
more holistic and effective leadership.
What have been the highlights and
challenges in your career?
Taubie’s career is marked by numerous
highlights. Her role at the CTICC stands out,
particularly during the Covid-19 pandemic.
The CTICC became known as a beacon of
hope when it was transformed into a
hospital, showcasing adaptability and
resilience in the face of unprecedented
challenges. Another significant achievement
was her involvement with the South African
Reserve Bank, where she played an integral
role in the conceptualisation, construction,
and management of the South African
Reserve Bank Conference Centre.
Establishing Association Day at Meetings
Africa, and an educational and networking
platform for the African Association Industry,
is another proud moment for Taubie.
It is easy to be overwhelmed by the
challenges, of which there are so many in
this industry! Over the years, I’ve learnt to
have a strong sense of purpose and the
ability to keep focused on the outcomes,
not the challenges. It makes all the
difference when you take the time to
understand what the drivers of the
challenges are. They will eventually lead you
to the best course of action.
I’ve learnt that collaboration is a key
ingredient to success. We don’t exist in
isolation. The more we work together with
our partners to find solutions, the stronger
the solutions will be. It is about building
win-win solutions. As importantly, it must be
about the team. It can never be about any
single individual — it takes a team to
achieve success. In this industry you need a
strong mind and a positive mindset.
Naturally, ingredients like quick thinking,
adaptability, and effective communication
are also important.
www.businesseventsafrica.com
Business Events Africa August 2024 7
COVER STORY
economic contributions.
Protecting our planet matters: The
CTICC is intentional about its sustainable
goals. We adhere to various international
standards, including the United Nations
Global Compact. We measure our
operations against the UN SDGs and
prioritise contributions toward net-zero
targets. In 2023, we diverted 600 metric
tons of waste from landfills. We provide
locally produced food and fish listed on the
WWF and SASSI green lists and implement
various water and energy-saving initiatives.
Additionally, we collaborate with clients to
ensure their events are as sustainable as
possible, contributing to our collective
environmental efforts. We also have a
special committee, Nurture our World
Committee, which actively plans, monitors,
measures, and executes our environmental
commitments.
Creating shareholder value: The CTICC
has proven to be a force magnifier in the
Western Cape, and arguably, the country.
In the 2023 financial year, we reported a
total contribution of R5.7 billion to the
national GDP and R5.4 billion to the
Western Cape GGP. Our cumulative
contributions stand at R60 billion to the
national GDP and R51.5 billion to the
Western Cape GGP. These significant
contributions highlight the CTICC’s crucial
economic impact on both the national and
regional economies. We generated over
480,000 additional room nights and
created nearly 11,000 jobs.
Our priority is to build on this success,
with innovation being a cornerstone of our
business. We are committed to
continuously reinventing ourselves and
have recently redefined our ‘why’, ‘what’,
and ‘how’ to emphasise inclusivity,
creativity, and innovation. We have
expanded our services beyond our physical
location, serving other entities in the city
and creating new revenue streams. While
there’s no single solution to maintaining
our status as a top convention destination,
our growth strategy incorporates several
successful approaches that are integral to
our ongoing success. Key to this, is a focus
on future-proofing the CTICC so that we
secure our relevance for decades to come.
Which other female leaders do you
admire and why?
My mother was an inspiration for me. As a
schoolteacher, she was passionate about
education and instilled the value of
independence and generosity in her and
her sisters. She helped us believe that we
could achieve our dreams if we remained
focused and worked hard.
CTICC awards
The Cape Town International Convention
Centre (CTICC) recently received the top
honours at the 2024 Eventex Global
Awards. The CTICC won gold in the
categories of Best African Events
Destination and also International
Meetings, Incentives, Conferences, and
Exhibitions destination. Additionally, the
CTICC additionally secured a silver award
for versatile venue and was named the
People’s Choice Destination, a Category
determined by public votes.
“We are immensely proud of this
recognition. The competition is tough, and
the standards are high, but these awards
show that our convention offering is
world-class. Cape Town is a much soughtafter
destination, and it is important that
the convention offering is in keeping with
the quality that the destination has
become famous for,” Taubie said.
Some of the biggest events hosted at
the CTICC during the 2023 calendar year:
• Africa Tech Festival (previously
AfricaCom) in November 2023 —
11,000 delegates and visitors;
• Lydian World in November 2023 —
3,500 delegates and visitors;
• Decorex Cape Town in June 2023 —
25,440 visitors; and
• Netball World Cup in July 2023 —
10,000 visitors.
Economic benefits
The economic benefits of hosting events
and exhibitions at the CTICC are significant.
Key benefits include:
• The CTICC contributed R5.7 billion to the
national GDP and R5.4 billion to the
Western Cape’s Gross Geographic
Product (GGP) in the 2023 financial year.
Over the past 20 years, the CTICC has
contributed a total of R60 billion to the
national GDP and R51.5 billion to the
Western Cape’s GGP.
• The centre created or sustained nearly
11,000 jobs nationally, in the 2023
financial year. Since its inception, the
CTICC has created or sustained more
than 156,000 jobs across South Africa.
Hosting nearly 275,000 attendees in the
2023 financial year, the influx of visitors
boosted local businesses, including
hotels, restaurants, and other service
providers.
The overall economic benefits not only
underscore the CTICC’s pivotal role, not
only in the events industry, but also in the
broader economic landscape of Cape Town
and South Africa.
Bids won
The Cape Town International Convention
Centre has secured fifteen bids for the
2023/2024 financial year, once again
reinforcing its status as a top destination
for international events and contributing
to Cape Town’s business tourism.
Contact info
Olivia Bruce
Cape Town International Convention Centre
Tel: +27 (0)21 410 5000
Email: media@cticc.co.za
8 Business Events Africa August 2024
www.businesseventsafrica.com
WOMEN IN THE COVER INDUSTRY STORY
From exile to excellence:
Lindiwe Sangweni-Siddo
City Lodge Hotels proudly belongs to the 30 per cent club, a prestigious group of companies
worldwide that have achieved at least 30 per cent representation of women on their board,
and in the C-Suite.
The group’s commitment to gender diversity is evident,
with women making up:
• 45 per cent of the board.
• 66 per cent of the C-Suite.
• 39 per cent of senior managers.
• 64 per cent of middle managers.
• 62 per cent of junior managers.
• 61 per cent of the workforce overall.
As Women’s Month unfolds, City Lodge Hotels proudly
highlights several women across the organisation in our ‘More
Than Employees’ series. Lindiwe Sangweni-Siddo, Chief
Operating Officer takes the spotlight first, sharing her career
milestones and the personal achievements that have shaped her
career.
Personal influence on professional path
Lindiwe attributes her passion for hospitality to her upbringing,
shaped by her parents’ life in exile during Apartheid. “I may not
have been interested in hospitality had it not been for the life my
parents lived. We lived a life in exile due to the Apartheid regime
making it unpalatable to raise a family in South Africa, and our
life was spent travelling, from a very early age, starting with
Eswatini (Swaziland), where I was born, to Holland, Zambia,
Kenya, and later, Sweden, Switzerland, and the USA.”
Living in Zambia, during the height of the liberation struggle,
Lindiwe’s parents were deeply involved in the African National
Congress (ANC). Their home became a safehouse for ANC
leadership, including President Oliver Reginald Tambo. During the
1976 youth uprisings, their home also became a refuge for young
people fleeing the Apartheid regime, and this experience,
described in her book, fostered Lindiwe’s love for hospitality.
Her mother was a home economics teacher, and her culinary
skills were legendary. “I was my mother’s eager helper, as soon as
my eyes could see above the kitchen counter,” Lindiwe recalls. By
the age of five, she had already developed a love for cooking.
“Our home became a haven of hospitality — bums in beds,
mouths to feed, a loving, warm embrace, and comfort to provide,
which my parents shared with everyone in our house, not just
immediate family,” Lindiwe recalls. This, in addition to their
frequent stays in hotels during their travels as a family, exposed
her to the hospitality industry on a personal level, and she chose
to make it her career.
Career achievements and leadership
Lindiwe’s journey in the hospitality industry began at Ecole Les in
Switzerland and Penn State University in the USA, where she
earned a BSc in Hotel, Restaurant, and Institutional Management,
graduating in 1993. Her career began at the Grand Hyatt
Washington DC, followed by the Park Hyatt Rosebank in
Johannesburg, where she served on the Executive Committee as
Rooms Director. This early exposure to high-profile roles set the
foundation for her future leadership positions.
Lindiwe later became Chief Director of Tourism Support at the
Department of Environmental Affairs and Tourism, and then
General Manager of the InterContinental Sandton Towers Hotel.
Her pivotal role in establishing the first Holiday Inn in Soweto,
now the Soweto Hotel and Conference Centre, showcased her
ability to drive significant projects and initiatives. Serving as Chief
Executive Officer of the Birchwood Hotel and OR Tambo
Conference Centre further solidified her reputation as a leader in
the industry. Lindiwe was also a Board member of South African
Tourism and chaired the Tourism Transformation Council of South
Africa (TTCSA) from 2019 to 2022. Recently, she joined the
Academic Board of the Swiss Hotel School in Johannesburg.
Lindiwe joined City Lodge Hotels in 2015 as Divisional
Director: Operations and an EXCO member and was appointed to
the newly created position of COO in 2018. Her strategic vision
and leadership have been instrumental in navigating the
company through challenging times, including the Covid-19
pandemic.
A significant recent achievement is the publication of her
debut book, The Syndicate of 22 Natives, a memoir about her
father’s life as a family man, academic, liberation struggle
activist, and the first Chairperson of the Public Service
Commission of South Africa post-1994. This accomplishment
adds a literary feather to her cap, reflecting her multifaceted
talents and dedication to preserving her family’s legacy.
Resilience and innovation in hospitality
Lindiwe credits her work ethic to her upbringing: “It was
ingrained in us that we had to work hard, and nothing comes
easy in life. My father would always say, ‘Hard work pays off.’”
This principle has guided her through numerous challenges,
including the Covid-19 pandemic, which she describes as ‘the
ultimate training in survival for all of us’. The pandemic
underscored the importance of business continuity planning and
resilience, affecting shareholders, stakeholders, guests, staff, and
suppliers.
“The processes you set up in the good years will carry you
through the tough years, and during hard times you will grow
your processes even further,” she notes.
Management’s collective understanding of every aspect of
the hotel business, from cleaning toilets to making beds,
maintaining equipment, to flipping eggs, helped guide and
inspire the team during the pandemic. Many innovations and
offerings, borne out of necessity, are now the norm at City Lodge
Hotels, including online check-in, full food and beverage service
at all hotels, and amenities free of single-use plastics.
“This brings me full circle to how my mother ran our home
and welcomed guests. She didn’t think she was doing anything
that spectacular, but her guests never forgot the crisp damask
tablecloth and the best tableware, making them feel special and
welcome. As Maya Angelou said, ‘I’ve learned that people will
forget what you said, people will forget what you did, but people
will never forget how you made them feel.’”
For Lindiwe, innovation is crucial to success, and she urges
aspiring employees to examine the broader scope of hospitality
in their studies, to keep up with trends in the key areas of
environmental, social, and governance (ESG); digital marketing;
sales platforms; customer relationship management; and
sustainability.
“It’s essential to stay up-to-date in new facets impacting the
hospitality industry. Look at what drives innovation, technology,
corporate social responsibility (CSI), management, and
environmental sustainability. Learn how guests of all ages and
backgrounds think and behave, and what drives their choices,”
she recommends.
To the younger generation, Lindiwe advises: “Understand
what you’re getting into and where the world is going. Specialise
in these areas to drive your business to success.”
www.businesseventsafrica.com
Business Events Africa August 2024 9
WOMEN IN THE INDUSTRY
The women of
Radisson RED Cape Town
leading the charge
Radisson RED Cape Town is proactively championing diverse, equitable leadership, and
positioning itself at the forefront of the shifting workplace landscape in hospitality.
To mark this month’s celebration of
women empowerment, Radisson RED
is proud to showcase the remarkable
achievements and inspiring stories of its
female leadership team.
The hotel, renowned for its approach to
hospitality, has worked to redefine
hospitality norms for many years. They do
this by challenging norms and traditions in
an industry where leadership has
historically been male-dominated. The
hotel is also renowned for its progressive
stance on inclusivity.
Leonie Andereya, curator and general
manager of Radisson RED Cape Town,
embodies the spirit of determination that
defines the hotel’s approach to women
empowerment.
“I am proud to have achieved a goal I set
for myself over 20 years ago: to become a
mother of two and a GM,” Leonie shares.
“My journey was not a straightforward
climb up a ladder. It was more like a jungle
gym with numerous slides, obstacles, and
diversions. However, I never lost sight of
my goal.”
Leonie’s story is a testament to a struggle
faced by millions of women in the country:
balancing career ambitions with one’s
personal life.
“I hope to inspire other young women –
and my two daughters – by showing them
that you can live your dreams in both work
and family spheres, at the same time,” she
continues. She encourages aspiring leaders
to ignore anyone who tells you that it
cannot be done, and instead find mentors
and supporters who share your vision.”
“Radisson RED is actively creating a
workplace where women can truly thrive,
uninhibited by traditional constraints,” she
added.
“We need to provide opportunities for
women to develop their skills, grow into
leaders, and offer support for work-life
balance,” she said. “And, walking the talk,
Radisson RED is also unconventional in
unlocking non-linear upward mobility in
the career paths of its young talent, many
of whom, are women.”
The hotel also offers concessions for
work-life balance and the familial
responsibilities that women are often
expected to perform, thereby challenging
the unseen societal layer of the glass
ceiling, rooted in deep-seated (and often
unfair) assumptions about women’s roles
and capabilities, and actively dismantling
the invisible barriers holding women back.
Dallareece Vadival, coach and HR
manager, also speaks to the empowering
environment at Radisson RED, and the
experience of working and growing
alongside woman business leaders.
“I have had the privilege to work with a
female CEO and a female GM. They both
made me feel empowered daily, and proud
to be a woman working in the hotel
industry,” Dallareece said.
The hotel’s strategies around this include
mentorship programs, flexible work
arrangements, and a commitment to
promoting from within. It invests heavily in
training and development opportunities,
allowing women like Dallareece to stay
abreast of shifting trends and practices
within the highly dynamic hospitality
space.
At the hotel, mentorship takes on a
unique form. Everyone is encouraged to
learn and teach, creating a dynamic
learning environment that allows for free
Leonie Andereya — GM of Radisson
RED Hotel V&A Waterfront. Photograph
by EBEN Photography.
exchanges of knowledge and experience.
This approach, combined with the
industry’s opportunities for upward and
geographic mobility, has made the hotel a
progressive and welcoming workplace for
women — in an industry where this hasn’t
always been the case.
However, the journey towards
transformation, DEI, and gender parity is far
from complete. Another Radisson RED staff
member, Amanda Spondo, touches on an
important and universal social justice
imperative: “Another change we want to
see, going forward, is more women of
colour in leadership roles within the
hospitality industry.”
10 Business Events Africa August 2024
www.businesseventsafrica.com
WOMEN IN THE INDUSTRY
Event Synthesis International
is all about collaboration
Under the dynamic women leadership of Angelique Smith, chief executive officer and Belinda
Aslett, events director, Event Synthesis International, is setting new standards in event
planning, execution and safety.
Event Synthesis International (ESI) is a
leading professional organiser and
management specialist, based in
Sandton, that recently announced its
expansion, with the opening of an office in
the Western Cape. This strategic move
underscores the company’s commitment
to meeting the growing demand for
premium event management services in
the region.
“Our expansion into the Western Cape
marks a significant milestone for Event
Synthesis International,” Ms Smith said.
“We are excited about the opportunities
this new office brings, to better serve our
clients and partners in this vibrant and
dynamic part of the country,” she added.
ESI has established a remarkable
presence in the global event management
landscape. This powerhouse duo combines
strategic vision and creative expertise,
ensuring that every event is meticulously
planned and flawlessly executed.
Ms Smith said: “We are very involved in
the area of skills development, and work
with a database of 210 part time staff that
we train and place onto events. We serve
on all the committees influencing eventing
in South Africa and globally, i.e. Site Africa,
EXSA, AAXO, EGF, SAACI.”
Ms Smith is currently heading up the
EXSA working group and serves on the EGF
management committee, while Ms Aslett
serves on the Gauteng SAACI committee.
“We are trying to give back to the industry
by giving of our time and services. We also
assist by facilitating event management
and safety training. The last training session
held was in Richards Bay, in conjunction
with the Umhlathuze Municipality.”
Event Synthesis International is
renowned for its innovative approach to
event management, offering a
comprehensive suite of services tailored to
the unique needs of each client. From
corporate conferences and international
exhibitions, to bespoke incentive
Angelique Smith.
programmes and intimate gatherings, the
company delivers exceptional experiences
that leave a lasting impression.
Ms Smith added: “Our mission is to
transform ideas into extraordinary events
that inspire and engage. We are committed
to excellence and innovation, and our
global footprint allows us to bring our
expertise to clients around the world.”
“We also collaborate on projects with
Chat’r Xperience and We Are Events,”
Ms Smith said.
With a diverse team of professionals and
a network of trusted partners, Event
Synthesis International seamlessly
manages events of all scales and
complexities. The company’s global reach
and local expertise enable it to navigate
cultural nuances and logistical challenges,
ensuring that every event is a success.
Ms Aslett concluded: “Collaboration is at
the heart of what we do. Our partnership
with clients is built on trust, creativity, and
a shared vision for success. Together, we
create unforgettable moments that
resonate with audiences.”
About Event Synthesis International
Event Synthesis International is a leading
event management company known for its
Belinda Aslett.
creativity, professionalism, and dedication
to delivering outstanding event
experiences. With a commitment to
excellence and a passion for innovation,
Event Synthesis International has
established itself as a preferred partner for
corporate, incentive and leisure events.
For more information, please contact
Angelique Smith, CEO
Event Synthesis International
Tel: +27 60 970 7653
Email:angie@esiglobal.co.za
Web:www.esiglobal.co.za
www.businesseventsafrica.com
Business Events Africa August 2024 11
WOMEN IN THE INDUSTRY
RX Africa takes active steps to empower
women leaders in events industry
The events industry is undergoing a significant transformation, with women at the forefront
of driving change in crucial areas such as sustainability and collaboration. Despite making
up approximately 77 per cent of the events workforce, women still face challenges reaching
top leadership positions. However, industry leaders are taking note and implementing
strategies to support women’s advancement.
RX Africa, a key player in the South
African events sector, is among those
recognising the need for change.
The paradox of female representation
While women dominate numerically, their
presence in leadership roles tells a different
story. Only 16 per cent of women hold
director positions compared to 32 per cent of
men. At the executive level, a mere 17 per
cent are women. This stark contrast raises
questions about the industry’s structure and
the barriers that women face in climbing the
corporate ladder.
Carol Weaving, managing director of RX
Africa, offers insight into this paradox: “Female
event planners often bring a deeper
understanding of people, guided by their
sensitivity and authenticity. Their innate
ability to offer a more nuanced approach
resonates deeply with attendees and
participants. Yet, Ms Weaving also noted,
“Women often face stereotypes that question
their ability to effectively lead and manage
events due to gender bias.”
This juxtaposition highlights an issue: while
women’s skills are valued in execution, they
seem to be overlooked in leadership
considerations. The reasons for this
discrepancy are multifaceted, ranging from
ingrained biases to structural barriers.
However, there’s a silver lining. Many
companies recognise this disparity and are
taking active steps to address it. At RX Africa,
Ms Weaving said that various incentives are
consistently run to recognise the work of their
teams. Regular networking events celebrate
colleagues’ achievements, promote staff
abilities regardless of gender, and maintain a
non-discriminatory environment. Additionally,
ongoing compulsory training, alongside
optional sessions, ensures that equality is an
integral part of the business. This gradual shift
is helping to build a pipeline of female talent
ready to step into senior roles.
For the Decorex Africa team, which is
almost entirely female, advocating for these
women is essential for nurturing diversity,
challenging stereotypes, driving innovation,
achieving economic growth, promoting
social equity, and reflecting the rich cultural
fabric of the nation.
Carol Weaving.
“Our country’s rich cultural diversity should
be reflected in its design industry, and
championing women ensures this is
accurately and fully represented,”
commented Bielle Bellingham, executive
creative director of Decorex Africa. “Often,
women design with a focus on community
and social impact, leading to projects that
benefit society as a whole. By supporting
their work, we foster a more inclusive and
forward-thinking industry.”
12 Business Events Africa August 2024
www.businesseventsafrica.com
WOMEN IN THE INDUSTRY
Esther Mpofu.
Balancing act of the ‘superwoman syndrome’
The demands of the events industry can be
particularly challenging for women trying to
balance career ambitions with personal life.
Esther Mpofu, sales executive at FAME Week
Africa, describes this struggle: “As women, we
often grapple with the ‘Superwoman
Syndrome,’ balancing work, family
responsibilities, and travel demands.”
This balancing act is further complicated by
industry-specific challenges. Ms Mpofu points
out that night-time networking, essential for
career progression, can pose safety concerns
for women. Such realities force many women
to make difficult choices between career
advancement and personal safety or family
responsibilities.
Diverse perspectives on industry dynamics
Not all women in the industry view their
experiences through the same lens. Olivia
Gradidge, marketing manager at Africa Travel
Week, sees women’s collaborative nature as an
asset: “Women have a natural motherly nature
to the way in which they work. Collaboration
and inclusivity come naturally to them.”
“However, this perspective, while positive,
could inadvertently reinforce stereotypes that
pigeonhole women into specific roles or
expectations. It’s crucial to recognise that
women’s approaches to work are as diverse as
women themselves,” she said.
This diversity of perspectives and leadership
styles is increasingly seen as a strength in the
industry. Companies that embrace a range of
leadership styles often report higher innovation
and better problem-solving capabilities.
Travel: empowerment vs. additional burden
Travel within the events industry offers both
empowerment and challenges for women.
Reante Naidoo, buyer and digital director, RX
Africa, views travel as a liberating experience
that fuels personal and professional growth.
Ms Naidoo stated: ”Travel is an incredibly
liberating experience for a woman… from
planning, to paying, to arriving and soaking up
all the new possibilities a new place has to
offer — the entire experience is full of
discovery and empowerment.“
Similarly, Penny Fraser, sales and
partnerships director of travel, tourism &
creative portfolios, (MipAfrica & FAME), noted:
“Travel inspires women professionally by
exposing them to new skills, cultural
understanding, and innovative thinking,
sparking problem-solving and creativity.”
However, both acknowledge the duality of
this empowerment. While travel can open
doors for career advancement and economic
opportunities through community-based
initiatives and supporting women-owned
businesses, it also exacerbates work-life
balance struggles. To mitigate this, some
companies offer ’travel budgets’, allowing
employees to bring family members on longer
trips, recognising the importance of
supporting employees’ lives outside of work.
Sustainability: a new frontier for female
leadership
Sustainable event practices are emerging as an
area where women are taking the lead. Ms
Gradidge noted: “As natural nurturers, women
approach projects uniquely. We tend to
prioritise sustainable and ethical tourism
practices in the workplace.”
This trend offers new avenues for women
to showcase leadership skills and drive
industry innovation. The focus on
sustainability aligns well with growing market
demands and provides opportunities for
Reante Naidoo
women to shape the future of the industry.
While it’s important to avoid reinforcing
stereotypes about women’s ‘nurturing’ nature,
the leadership in sustainability demonstrates
how women are carving out new niches and
redefining industry standards.
For the Decorex Africa team, which is
predominantly female, advocating for women
is essential to nurturing diversity and driving
innovation. “Our country’s diverse culture
should be represented in its design industry,
and championing women ensures this,” Ms
Bellingham said. “Women often design with a
focus on community and social impact,
leading to projects that benefit society as a
whole. By supporting their work, we foster a
more inclusive and forward-thinking industry.”
“We’re seeing women lead the charge in
creating more sustainable and collaborative
events,” Ms Bellingham said. “Their unique
perspectives and approaches are reshaping
how we think about event planning and
execution.”
Challenges and opportunities
The future of the events industry holds great
promise, especially as it embraces the full
potential of its diverse workforce. Ms Mpofu
envisioned a significant shift: “I see more
women in C-suite roles, thriving as leaders in
what has been a male-dominated industry.
Gender equality policies and a supportive
workplace culture are crucial.”
Ms Mpofu also highlighted the importance
of amplifying women’s voices: “It’s essential to
ensure women’s perspectives are validated by
including them in event programmes and
discussions. I hope to see more diverse
stories, particularly those by and about
women, gaining prominence in TV and film.”
The combined efforts of trailblazers such as
these women, and innovative organisations
like RX Africa, are setting the stage for an
events industry shift. As more women ascend
to leadership roles and diverse voices gain
prominence, the future looks not just
inclusive, but dynamic.
www.businesseventsafrica.com
Business Events Africa August 2024 13
COVER WOMEN STORY IN THE INDUSTRY
Tourvest MICE showcases its
all-women management team
“Since South Africa is celebrating 30 years of democracy, this year’s Women’s Month is a little bit
more significant than in the previous years. As we remember the visionary and brave 20,000
women marching to the Union Buildings on 9 August 1956 in protest against the draconian pass
laws, Tourvest Women are humbled to be standing on their shoulders towards building a brighter
future and sustainable jobs for all Tourvest employees,” said Thembi Kunene-Msimang, chief
operating officer of Tourvest MICE.
Thembi has two decades of experience
in the tourism industry. She joined
Tourvest MICE in 2019.
“I am thrilled to find myself leading a
highly professional team which is so
passionate about the business events
industry, it makes my job as their leader so
much more enjoyable. I couldn’t have asked
for a better balance in life, and I am grateful,”
she said.
Thembi said: “Although not by deliberate
design, I find myself with an all-woman
management team whom I am immensely
proud to call my sisters in tourism. Each of my
general managers are active agents of
change and social transformation, particularly
here in the workplace. The celebrations
during this special month allow us to take
stock of our achievements at Tourvest MICE
and the journey travelled thus far, and to
clearly articulate our plans to tackle the few
challenges that remain for us to fully position
ourselves as a service provider of choice.”
Thembi added: “Further empowering,
strengthening, and deepening the skills of
Thembi Kunene-Msimang.
women remains a competitive advantage for
Tourvest MICE. The encouraging feedback we
get from our clients affirms us constantly.
“I am grateful for the wonderful Tourvest
MICE ladies that make each day at work
stress-free and enjoyable, while delivering
shareholder value.”
Thembi Kunene-Msimang —
chief operating officer
Thembi is a dynamic leader of our Tourvest
MICE team and leads her management team
by giving her GMs a voice in leading this
team under her leadership to the successes
we have achieved.
Herewith some insight into our GMs:
Laurinda Schroeder.
Laurinda Schroeder —
regional manager new business coastal
and MICE
I have been privileged to work at Tourvest for
16 years. I believe that I have mastered the
work-life balance quite well by ‘being present’.
When I am working, I am all-in, and give it
everything and similarly, when I spend time
with family, I switch off from the day’s work to
be present with them.
To any young woman considering a career
in MICE, I would say that you are making an
amazing decision at Tourvest specifically, as
there is such a diverse array of roles, from
being a part of operations, where you get to
see an event coming to life, to travelling the
world. In a strategic role, you get the
opportunity to collaborate with different
people daily, and in sales, you have
opportunity to feed the hunger of bringing in
new clients daily and seeing the difference
we make in their lives.
I love the culture at Tourvest and the many
opportunities we receive. It is such a dynamic
company and team that I enjoy so much — it
does not even feel like work. If you can
achieve this, then work becomes your ‘home
away from home’.
Outside of work, I love spending time with
my family and having fun outdoors and
doing creative things with my son. My family
is very passionate about sports, and cooking
relaxes me.
My greatest achievement in my current
position is being able to master all aspects of
travel as a result of my work experience,
where I worked my way from the bottom up
and have worked in every team within the
MICE space. This allows me to sell with
confidence, as I know what it means to be an
executive in the MICE space.
Robyn Ireton — general manager
incentives, sports and global
immersions
I have been with Tourvest for 12 years and I
am currently the GM for incentives, sports,
and global immersions, and I am still finding
my work-life balance.
14 Business Events Africa August 2024
www.businesseventsafrica.com
WOMEN IN THE COVER INDUSTRY STORY
Robyn Ireton.
My advice to young women considering a
career in MICE would be that you need to
own your career and take the time to try all
the aspects of MICE and find your ‘home’.
At Tourvest, the people I work with have
become my family and friends. We are
passionate about what we do, and it shows in
our output. I love how everyone jumps in to
help each other where needed, without a
grudge! We are one team!
Outside of work, I love rugby and spending
time with my family.
In my current role, I enjoy collaborating,
locally and globally, from the initial proposal
to creating the programme and seeing it
become a reality.
and to believe in your ability to be successful.
As a woman of colour, I carry within me the
resilience of generations who have faced
adversity with grace and determination.
Remain humble, and grow a teachable spirit.
Enjoy the journey, and celebrate the victories
— especially the small ones.
It is genuinely refreshing to be part of a
team at Tourvest, that works so harmoniously
towards the same goal. For me, what I enjoy
most is the work-life balance, collaborative
team environment, and the company culture
and values.
Outside of work, I enjoy exercising,
running, and holistic wellness. I love cooking,
and find it to be the most relaxing and
enjoyable activity. I also enjoy travel,
watching a good drama series, nature, and
outdoor activities with my kids.
One of my greatest achievements in my
current position, as a woman of colour, was
being able to demonstrate that it is possible
to overcome systemic obstacles and achieve
leadership positions. I acknowledge that, in
my pursuit of success, I stand on the
shoulders of giants, like my mother, who
represents a heritage of perseverance and
tenacity.
The advice I would give young women
considering a career in MICE, is to go for it! If
you have a passion for travel, love
collaborating with people, and enjoy the
adrenalin of managing large events, then this
is definitely the right choice. The satisfaction
after a successful event makes it all
worthwhile, and you cannot wait for the next
one!
I love that we, at Tourvest, are market
leaders and trendsetters. I love that we are
technology-driven. In my personal MICE
environment, I am valued. There is trust, and
there is collaboration within the various
divisions in MICE. We are like a family, and this
is most important.
Outside of work, I enjoy baking and
cooking. I love spending quality time with my
husband and my family. This means the
world to me. I get a lot of satisfaction from
helping the elderly in my community, as this
gives me personal satisfaction, and makes
me feel content.
Janine Abrahams.
Janine Abrahams — general manager
associations and congresses
I have been with Tourvest for 18 years.
Balancing work-life and family can be
challenging, but it’s essential for overall wellbeing
and fulfilment. I’m quite a workaholic,
but balance is imperative for my holistic
wellness. I am therefore intentional about
fostering quality relationships with my family
and friends. This requires me to be present in
the lives of my children e.g., helping them
with school homework, attending sports
events, etc. As a Christian, God provides me
with the strength, courage, and wisdom to
live a balanced life.
My advice to young women considering a
career in MICE is that it’s important to trust
Sajidah Tawildar.
Sajidah Tawildar — client general
manager conferences and events
I have been employed by Tourvest since
2019. I began my employment at Tourvest
Destination Management in 2019 and
subsequently moved to Tourvest Travel
Services, post-Covid with the MICE team
(then known as the IME team).
I am still learning how to manage my worklife
balance. To be honest, currently, there is
no work-life balance due to crazy deadlines. I
really would love to master this skill and
admire those individuals who can do just
that. I need to have control of all my projects
within my team and this is the reason why I
am constantly busy. I need to master the art
of delegating, first, before I can manage my
work-life balance. I am blessed to have a very
understanding spouse — together, we
manage our family commitments.
Zandi Nkosi.
Zandi Nkosi — client general manager
strategic meeting management
I have been with Tourvest for 2-and-a-half
years. I manage work-life balance by setting
boundaries between work and personal time,
taking breaks throughout the day, scheduling
time for hobbies and interests, and
delegating tasks when possible.
I will advise young women considering a
career in MICE to have a qualification related
to Travel and Tourism, be passionate about
the travel industry, must be willing to travel
and work long hours, and practice relaxation
techniques.
I enjoy the culture and working
environment at Tourvest and, outside of
work, I enjoy hiking on weekends and enjoy
spending time with family.
My greatest achievement in my current
role was being part of the TTS mentorship
programme pilot study.
www.businesseventsafrica.com
Business Events Africa August 2024 15
Zandi Nkosi (Nomasonto).
Your Dream Event
Crafted by Experts
at Tourvest MICE
Our seasoned team brings years of knowledge to
create the perfect event, just for you.
Call us today to begin your journey to an unforgettable event.
T: 011 790 0000 | C: 082 443 2078 | laurinda.schroeder@tourvest-ime.com
16 Business Events Africa August 2024
www.businesseventsafrica.com
LOCAL PERSPECTIVE
Is hospitality the underestimated cog in
South Africa’s female empowerment wheel?
Addressing female empowerment in South Africa – creating greater opportunities for women,
ensuring more equitable workspaces, and fuelling career advancement – is a multifaceted issue.
It requires concerted investment from policymakers, deliberate actions by business leaders and
employers, and a collective drive to prioritise it wherever we can.
By Bryony van Zyl, chief people officer at Dream Hotels & Resorts
As we explore new avenues for
transformation, I believe that
hospitality and tourism offer
enormous potential to upskill women and
to improve their social and economic
standing within their homes, communities
and society at large. Here are several
reasons why the sector’s role in female
empowerment shouldn’t be
underestimated.
Hospitality provides access to some of
South Africa’s most remote and
distant areas
South Africa’s vast landscape and
incredible natural beauty mean that
hospitality and tourism providers can often
be found in some of its most remote and
difficult-to-access places. These areas often
have little to no local industry, and are
home to small communities of people with
few economic prospects. While women
make up 56 per cent of the labour force in
urban environments, they comprise just 40
per cent in rural areas.
This presents hospitality providers with a
unique opportunity to recruit locally, and
to prioritise the recruitment of women as
much as possible. In doing so, they stand
to positively influence the families and
communities of which these women are a
part of.
It affords room for growth
In South Africa, only 40 per cent of learners
who begin Grade 1 complete matric. Many
job seekers entering the market don’t have
the education or experience necessary to
walk into skilled positions. This challenge is
a contributing factor to the country’s
unemployment crisis.
Hospitality, however, requires a large
number of entry-level positions. This low
barrier to entry is an advantage: it provides
job seekers, including women, with the
opportunity to start earning an income
while learning on the job. Individuals with
the attitude and ambition have the
potential to move on from those roles in
time, into more skilled and higher-earning
positions.
Of course, this assumes a level of
responsibility on behalf of hospitality
providers. Those who invest in learnerships
and on-the-job training, and encourage
internal hires, are likely to make a material
difference to the professional
advancement of their female employees.
Transferable skills open up
opportunities for future employment
and entrepreneurship
Many of the skills that hospitality and
tourism require and nurture are essential
and transferable across other businesses
and sectors. By investing in their
employees, operators stand to teach their
employees skills they need, not only to
further their careers elsewhere, but to start
their own businesses, too.
Entrepreneurship has been identified as
a critical component of South Africa’s
future economic success. Among women,
nurturing entrepreneurs has been shown
to formalise economic activities and to
improve women’s economic and social
power.
The sector meets the next
generation’s professional demands
As Gen Z enters the workforce, there’s a lot
about the hospitality and tourism sector
that meets their professional and personal
wants and needs. Gen Z tends to prioritise
working environments that are varied and
stimulating, that offer a number of different
avenues, and demonstrate concerted
investment in the social and economic
welfare of the communities of which they
are a part. A critical ingredient in the
working philosophy of today is purpose.
Hospitality providers are poised to
leverage this, and to encourage young
women beginning their working careers to
find meaningful and sustainable long-term
careers in the industry. At Dream Hotels &
Resorts, we ensure our employees are able
to support initiatives that are important to
them through our Touching Dreams
initiative, which works with local NGOs and
partners to uplift our local communities.
Of course, there is always room for
improvement. Like most sectors in South
Africa, hospitality has a history of being
male-dominated, and implementing more
programmes and interventions would help
women to progress better and quicker in
their careers. But the opportunities are
there. If properly leveraged, they have the
potential to make a substantial difference
to women working today and the
generations to come.
About Dream Hotels & Resorts
Founded in 1988, our mission at Dream
Hotels & Resorts is to deliver dynamic and
exceptional hospitality solutions in Africa
that connect local and global travellers to
our communities in a sustainable and
relevant manner. With a growing portfolio
of over 23 properties, including exclusive
membership and ownership opportunities,
we have adopted a more purposeful
approach to the guest experience, leading
with greater compassion and intent, while
creating a healthy balance between our
actions, our communities, and the
environment.
www.businesseventsafrica.com
Business Events Africa August 2024 17
NORTHERN CAPE FEATURE
Mittah Seperepere International Convention Centre (MSICC).
Revealing the Northern Cape: Africa’s emerging
competitive destination for business events
Nestled in the heart of South Africa lies an undiscovered gem for business events—the Northern
Cape. This expansive region, often overshadowed by more prominent destinations, is rapidly
emerging as a premier location for corporate gatherings. Combining breathtaking natural beauty,
rich cultural heritage, and state-of-the-art infrastructure, the Northern Cape offers a compelling
proposition for businesses seeking extraordinary event experiences.
Conferences and meetings
Strategically located and easily
accessible via major national
highways and the centrally
positioned airports in Kimberley and
Upington, the Northern Cape is home to
superior venues. Leading the charge is
Kimberley’s Mittah Seperepere
International Convention Centre (MSICC), a
versatile facility capable of hosting
conventions, exhibitions, product launches,
and gala dinners for up to 1,000 delegates.
In addition, hotels throughout the
province offer fully equipped meeting
spaces, accommodating up to 600 guests
in Kimberley, 250 in Upington, and 200 in
Springbok. These multipurpose venues
provide ideal settings for a range of
corporate events, from intimate meetings
to grand conferences.
A mosiac of diversity — the Augrabies Falls.
18 Business Events Africa August 2024
www.businesseventsafrica.com
NORTHERN CAPE FEATURE
A mosaic of diversity
Diversity lies at the heart of the Northern
Cape’s appeal. From the vast expanses of
the Kalahari Desert to the rugged Atlantic
coastline, the province showcases a rich
tapestry of landscapes. Delegates can be
inspired by the majestic Augrabies Falls,
the historic significance of Kimberley’s Big
Hole, or the surreal beauty of the Kalahari
and Richtersveld. Such environments not
only stimulate creativity, but also foster
meaningful connections and lasting
memories.
Modern facilities, timeless hospitality
The Northern Cape’s rugged charm is
complemented by modern amenities and
world-class facilities. Kimberley, the
provincial capital, offers state-of-the-art
conference venues that can accommodate
gatherings of all sizes. Whether planning
an intimate seminar or a large-scale
convention, event organisers can trust the
province’s infrastructure and professional
support services to deliver a seamless
experience. Additionally, a wide range of
accommodation options ensures comfort
and convenience for delegates throughout
their stay.
ripe with opportunities for collaboration
and investment. Initiatives such as the
Northern Cape Innovation Forum foster a
culture of creativity and research,
positioning the region as a hub for
groundbreaking developments.
Commitment to sustainability
In an era where sustainability is crucial, the
Northern Cape stands out as a leader in
responsible tourism and eco-friendly
practices. The province is dedicated to
preserving its natural heritage through
community-driven initiatives and
conservation efforts. Business events held
here can align with sustainable practices,
allowing delegates to engage in
meaningful CSR activities or experience
eco-conscious venues amidst stunning
landscapes.
Seizing the opportunity
As the business events landscape evolves,
the Northern Cape emerges as a
destination of choice. Its unique blend of
natural beauty, modern amenities, and
cultural vibrancy offers an unparalleled
backdrop for memorable gatherings.
Whether seeking inspiration, forging
partnerships, or exploring new
opportunities, delegates will find that the
Northern Cape exceeds all expectations.
Join us in uncovering this hidden treasure
of South Africa and discover why the
Northern Cape is Africa’s emerging premier
destination of choice for business events.
Key highlights
1. Diverse Meeting Venues: The province
offers a variety of meeting venues,
including the Mittah Seperepere
International Convention Centre in
Kimberley, accommodating up to 1,000
delegates. Additionally, hotels across the
region provide versatile spaces for various
events, ensuring accessibility and
convenience.
2. Incentive Travel: The Northern Cape
offers unique experiences for incentive
travel, from thrilling outdoor adventures
to immersive cultural encounters.
Rewarding delegates with unforgettable
journeys, the province sets the stage for
inspiring experiences.
Gateway to African ingenuity
Beyond its natural allure, the Northern
Cape serves as a gateway to African
innovation and entrepreneurship. With
thriving industries such as mining,
renewable energy, innovative knowledge
economy, and agriculture, the province is
Sieze the opportunity — Tswalu Kalahari - Motse Spa.
www.businesseventsafrica.com
Business Events Africa August 2024 19
NORTHERN CAPE FEATURE
3. Event Support Services: The Northern
Cape Tourism Authority provides
comprehensive services to facilitate
successful events. From bid support to
negotiating rates with suppliers and
managing logistical arrangements, the
Authority leverages its local expertise to
ensure seamless execution.
4. Pre- and Post-Tours: Complementing
business events, the province offers a
variety of pre- and post-tour options,
allowing delegates to explore the region’s
natural wonders and cultural heritage.
The Northern Cape Economic
Development, Trade, and Investment
Promotion Agency
The Northern Cape Economic
Development, Trade, and Investment
Promotion Agency (NCEDA) serves as the
leading authority in promoting tourism
and facilitating business events in the
region. Committed to excellence and
innovation, the Agency works
collaboratively with stakeholders to
showcase the Northern Cape’s unique
offerings to global audiences.
Our services
NCEDA’s expert local knowledge ensures
the best conference, meeting, or event
experience in Southern Africa. We assist
planners in finding the most appropriate
venues and service providers, and provide
destination information tailored to event
profiles. Our services include:
• Bid support for national and international
events/conferences/meetings.
• Access to current databases of Northern
Cape products.
• Negotiation of preferred rates with hotels,
tour operators, etc.
• Airport welcome and departure desk.
• Delegate boosting, hosting, and site visits.
• Pre- and post-tours, and an accompanied
person’s program.
• Assistance with local logistical
arrangements.
Contact info
Dianna Martin
General Manager: Marketing and
Promotions | Business Tourism
Email:
dianna@experiencenortherncape.com
Web:www.experiencenortherncape.com
20 Business Events Africa August 2024
www.businesseventsafrica.com
Mittah Seperepere International Convention Centre
www.businesseventsafrica.com
Business Events Africa August 2024 21
SAACI CONGRESS 2024
Angelique Smith, Belinda Aslett and
Sithembiso Chirenje, Event Synthesis
International.
SAACI Congress 2024 — embracing change
By Irene Costa
Minister of Tourism, Patricia de Lille.
Kim Roberts, Mise-en-place Solutions
and Corné Koch, Wesgro.
“The world we knew is gone, it’s time to start changing and embracing the new.”
These words by speaker Muzi Kuzwayo, set
the scene on day one, for what was to
come at the SAACI National Annual
Congress 2024, which took place at the
Marriott Hotel in Melrose Arch, Johannesburg
from 28-30 July.
Themed, Beyond Eventing, the SAACI
National Congress pushed boundaries as it
unpacked technology as never before, by
debunking myths and offering practical tips on
how to incorporate automation through AI, into
everything work-related and highlighting the
importance of human touch. The congress also
looked at mental health and wellness, inclusion,
and gender fluidity, coaching and mentorship,
social media, technology, and innovation in the
business events sector.
In her keynote address, Minister of Tourism,
Patricia de Lille, said that the government had
identified three key development areas for the
next five years, which should also be introduced
to the business events sector. These priorities
are driving inclusive economic growth and job
creation, reducing poverty, and building a
capable, ethical and developmental state. “We
have a unique opportunity to redesign the next
five years of tourism, together,” Minister de Lille
added.
On point with the congress theme, Beyond
Eventing, Minister de Lille, said: “We also need to
demonstrate how we will use technology to
grow the industry and improve the events and
conference digital infrastructure. We need to be
at the forefront of what’s new and exciting, to
maintain South Africa’s position as a top events
and conference destination.”
Minister de Lille also challenged the sector,
with the assistance of SAACI, to identify the
industry’s regulatory and legislative stumbling
blocks, to find solutions and to address them.
Day two of the congress primarily focused on
the future of technology, automation and
mentorship.
Johan Steyn spoke on automation and
making use of your common sense when it
comes to automation. He said that certain
things can already be automated, such as
admin, but there are things that cannot be
automated, like experiences. Mr Steyn said that
you should approach automation cautiously,
and explained how de-automating your
business could be the answer to your success.
Speaker, Vumile Msweli tackled how to
empower your organisations, by redefining
careers and human capital in a tech-driven
world by reconsidering the value we place on
things. Samke Mhlonge challenged delegates to
be more proactive, instead of reactive, and to
build Community.
The Community blueprint for this is:
C – Common Problem
O – Onboarding Strategy
M – Monetisation Strategy
U – Unique Selling Proposition
N – Nurturing the Community
I – IT and Tech Requirements
T – Team
Y- Yield
Continuing the theme of community, Ralph
Hamann asked how the business events sector
could become more inclusive in finding ways to
work with and empower the diverse
communities in South Africa. According to
SAACI Master of Ceremonies,
Nonhlanhla Khumalo.
22 Business Events Africa August 2024
www.businesseventsafrica.com
SAACI CONGRESS 2024
Mr Hamann, this can be achieved by building
venues in these areas and conferencing outside
the major cities.
Boitumelo Kgoebane highlighted the
importance of mental health and wellness.
“Burnout is real,” she said.
Revel Harris provided a frank discussion on
inclusion and gender fluidity in the workplace.
He highlighted some of the injustices that still
occur in our country today.
Other themes discussed were coaching and
mentorship, social media, technology, and
innovation in the business events sector.
Bjorn Hufkie from the South Africa National
Convention Bureau kicked off the final day, by
highlighting the importance of the business
events sector, to claim its space as a leader in
job creation and economic development. “We
cannot do it by ourselves,” he said.
Mr Hufkie explained that the industry needs
to be more deliberate in how it spreads
business across South Africa, by hosting more
large-scale conferences, expanding to
underperforming markets, and bidding for
more events.
Mr Hufkie also touched on the Bid Support
Programme that is available to the industry
when bidding for conferences, exhibitions,
meetings, and incentives.
The panel discussion, Expectations for the
Future, comprised of industry experts: Londi
Khumalo; Frank Murangwa; Nina Freysen-
Pretorius, Nonnie Kubeka, Herkie Du Preez, and
Ross Wilson. The panelists offered life
experiences and insights into the current
landscape, with sustainability being key and
how business today needs to make an impact.
They also agreed, that as much as technology is
important, nothing can replace the human
element.
Xolisa Dhlamini from Sanlam spoke on
sustainability for future generations.
Finally, Dean Furman, acclaimed author,
keynote speaker, and AI innovator left delegates
in awe of how AI can be incorporated into our
sector’s everyday lives. His top tips were most
practical, and he shared some great AI apps that
can be used for presentations, programme
design, and so much more.
Mr Furman used an example of a cupcake, to
help people understand how to get better
results from their AI and technology.
“You start with your objectives, which are the
foundation of the cupcake’s recipe. Then, you
add more context, which is the icing. And finally,
you put the cherry on top of the cupcake. This
includes finer details, such as role, audience,
format, and tone,” he explained.
Mr Furman unpacked AI by showing
delegates how using generative AI more
effectively can save time.
www.businesseventsafrica.com
Seen at the SAACI National Congress 2024
An unconventional congress setup, by Urbantronic.
Angelique Smith, Event Synthesis
International and John Arvanitakis,
Chatʼr Experience.
Glenton De Koch, chief executive
officer of SAACI.
Dr Vumile Msweli.
Ralph Hamann.
Johan Steyn.
Samke Mhlongo.
Business Events Africa August 2024 23
SAACI CONGRESS 2024
Neil Mouton, Boast Events and Doné
Louw, Nelson Mandela Bay Convention
Bureau.
Londi Khumalo, Niche Partners; Elmarie Swanepoel, Southern Sun and
Melisa Tsotetsi, Unique Speaker Bureau.
Nadia Lombard, Century City
Convention Centre and Carla
Abrahams, President Hotel.
Rendani Khorommbi, Joburg Tourism;
Hulisani Thabela, City of Tshwane and
Nitta Sukha, SA Tourism.
Jaques Fouche, Be-Moved and Kim
Roberts, Mise-en-place Solutions.
Veruschka Rugbeer, Peermont and
Merryl Fairfoot, SANCB.
Glenton De Kock, SAACI and Nico
Vilakazi, SANCB.
Nina Freysen-Pretorius, The Conference Company; Lihle Dlamini, Eastern Cape
Parks & Tourism Agency; Nonnie Kubeka, Gauteng Convention Bureau; Philile
Moreko, Gauteng Convention Bureau.
Boitumelo Daniels, TBCSA; Tshepo Maseko, SANCB and Deboraba Mooketsi and
Mpho Motshegoa, North West Tourism Board.
24 Business Events Africa August 2024
Corné Koch, Wesgro; Mdu Biyela and
Jackie Motsepe, Durban KZN
Convention Bureau.
www.businesseventsafrica.com
SAACI CONGRESS 2024
Madeleine Mitchell and Thaania Mbali,
Central Events and Conferencing Office.
Mmbatho Sikhakhane, SANCB and Mdu
Biyela, Durban KZN Convention Bureau.
From the SANCB, from left: Anga Malatja, Merryl Fairfoot, Bjorn Hufkie,
Gugu Nchunu and Anele Ntese.
Bjorn Hufkie, SANCB, Ester Ndilula,
Namibia Convention Bureau and
Frank Marungwa, ICCA.
Esti Venske, Cape Peninsula University
of Technology and Ansu Colditz,
XL Millennium Travel.
GK Ghono, Beach and Bush
Teambuilding.
Revel Harris.
www.businesseventsafrica.com
One of the teambuilding exercises.
Londi Khumalo, Niche Partners and
Bongiwe Nzeku, SANCB.
Business Events Africa August 2024 25
SAACI CONGRESS 2024
Khosi Tyobeka, Zimasa Travel and
Bongiwe Nzeku, SANCB.
Sakhile Ndhlovu, Qiniso Ndlovu, Bongiwe Nzeku, Nico Vilakazi and Zinhle Nzama,
from SANCB.
Bongiwe Nzeku, SANCB and
Mqondisi Gumende, The OMG.
Swazi Dlamini, SANCB and
Veruschka Rugbeer, Peermont.
John Arvanitakis, Chatʼr Experience;
Nonhlanhla Khumalo, MC, and
James Angelou.
John Arvanitakis, Chatʼr Experience
and Bjorn Hufkie, SANCB.
Caylynne Fourie, EGF and
Londi Khumalo, Niche Partners.
Reyno Wepener, ATKV, and Thaani and
Carla Abrahams, The President Hotel.
Ester Ndilula, Namibia Convention Bureau; Jaques Fouche, Be-Moved and
Corne Koch, Wesgro.
26 Business Events Africa August 2024
www.businesseventsafrica.com
SAACI CONGRESS 2024
Kavitha Dhawnath, Gearhouse and
Levin Slabbert, Lagoon Beach.
Panel Discussion, from left: Londi Khumalo, Niche Partners; Ross Wilson,
Urbantonic, Nina Freysen-Pretorius, The Conference Company; Frank Marungwa,
ICCA, Nonnie Kubeka, Gauteng Convention Bureau and Herkie, Strong PR.
Herkie Du Preez, Strong PR and
John Arvanitakis, Chatʼr Experience.
Zinhle Nzama, SANCB and Glenton De
Kock, SAACI.
Melisa Tsotetsi, Unique Speaker Bureau
and Lee-Ann Alder, EXSA.
Mqondisi Gumende, The OMG.
Bjorn Hufkie, SANCB.
Kelsey Ruhrmund, Herkie Du Preez and
Rhoda Kekana, Strong PR.
Boitumelo Kgoebane.
Dean Furman.
www.businesseventsafrica.com
Xolisa Dhlamini.
Madeleine Mitchell, Central Events and
Conferencing Office and Jaco Du Plooy,
Hotel Sky.
Business Events Africa August 2024 27
SAACI CONGRESS 2024
Central Events and Conference Office receiving the Business Events Community Award.
SAACI announces its 2024 Award winners
The SAACI Enkulu Awards recognise the outstanding contributions of the members in the
business events sector.
The Business Tourism Community
Award went to the Central Events
and Conferencing Office (CECO).
SAACI motivation: CECO has
transformed business tourism in its region,
making an extraordinary impact on the
social, cultural, and environmental fabric of
its community. Their dynamic team has
developed a comprehensive offering that
has quickly become the ego-to resource
for all event needs, whether you’re a staff
member, student, alumnus, or an external
client. Their one-stop-shop approach has
simplified the complex world of event
planning, making it accessible and efficient
for all.
From intimate meetings to large-scale
sporting events, from academic
conferences to film shoots, CECO has
demonstrated an exceptional ability to
cater to diverse needs with precision and
excellence.
The Sustainability Impact Excellence
Award went to Cape Town International
Convention Centre.
SAACI motivation: The CTICC has set a
new standard for sustainable business
practices. They have demonstrated an
unwavering dedication to finding
innovative ways to mitigate their
environmental impact while simultaneously
advancing people and providing them with
new opportunities to grow.
The CTICC’s approach to sustainability is
holistic, embodying the triple bottom line:
People, Planet and Profit.
Irene Costa receiving Godfrey King Integrity Award.
28 Business Events Africa August 2024
www.businesseventsafrica.com
SAACI CONGRESS 2024
Irene Costa, editor of Business Events
Africa is the winner of the Godfrey King
Integrity Award. “I am humbled and
honoured to have received this award and
look forward to working with SAACI and its
members for many years to come. Thank
you SAACI.”
SAACI motivation: The award recognises
Irene’s unwavering commitment to quality,
often investing considerable time and
effort to overcome challenges in gathering
information, verifying facts, and presenting
complex industry issues in an accessible
manner.
The high-quality content she produces
provides SAACI members with a
competitive edge, keeping them informed
about industry developments, best
practices, and emerging trends.
Irene’s dedication to excellence, her
proactive approach to industry journalism,
and her significant contributions to SAACI
and its members makes her an ideal
recipient of this award.
Under her leadership, Business Events
Africa has become synonymous with
excellence.
CTICC receiving the Sustainability Impact Excellence Award.
www.businesseventsafrica.com
Business Events Africa August 2024 29
SCAN DISPLAY
Exhibiting
made easier,
more affordable
and sustainable
Would you like to reduce your annual exhibiting costs?
Do you need an impactful solution for road shows?
Do you want a stand design that can be adjusted for each exhibition you attend?
Are you looking for sustainable solutions?
This is all possible with Scan Display’s
Fabric Pop-up System.
Portable
The Fabric Pop-up System is a portable
display system that can be used to create
powerful exhibition stands. It’s a walled
display structure made from collapsible
frames on which you attach graphics. It can
be easily assembled and compactly packed
away by one person without any tools,
making it ideal for travelling exhibits such
as road shows.
Fabric graphics
The fabric graphics have some notable
benefits:
• Fabric graphics can be washed and
reused multiple times.
• Fabrics graphics aren’t easily damaged
during transportation and storage.
• Fabric prints are affordable.
• Fabric graphics are lightweight, making
transportation easy, cost-effective, and
eco-friendly.
• Fabric graphics have the option of
backlighting. By using backlit fabric and
an LED curtain clipped into the back of
the frame, graphic walls are transformed
into lightboxes. This produces an even,
vibrant light that will make your
exhibition stand ‘pop’.
Modular design
The Fabric Pop-up System’s modular design
also offers unrivalled flexibility. Much like
Lego blocks, you can mix and match
different structures, creating endless set-up
options. This gives you the freedom to
book different stand sizes and positions at
different shows.
Packages
Scan Display offers 27 packages of predesigned
display configurations.
Alternatively, you can purchase individual
walls (straight or curved, and of varying
heights) and bulkheads, or request a
custom-designed exhibition stand using
the system.
Accessories
The Fabric Pop-up System comes with a
variety of accessories, including:
• Counters
• Shelves
• Brackets to mount screens
• Clip-on LED spotlights
• LED curtains for backlighting (for walls
and counters)
• Stabilising feet
Affordability
The cost-saving potential of this product is
significant when you consider:
• The product itself is very affordable to
buy and is built to be re-used.
• You can add parts as needed, to update
your exhibition stand over time.
• Fabric graphics are affordable, so your
marketing message can change as often
as you need it to.
• You can do your own set-ups, so there is
no labour cost involved.
• It is easily transported, so it is ideal for
exhibitions or promotions in different
cities worldwide.
Justin Hawes, managing director of Scan
Display, describes the product as a gamechanger.
This is because it empowers
customers to take control of their own
exhibition stands and displays. “It also has
great potential for use across Africa,
because it’s durable, easy to use and
transport,” he added.
Scan Display first used the Fabric Pop-up
System at Meetings Africa 2018 and has
used it at every subsequent Meetings
Africa show.
This year, Scan Display exhibited at
Meetings Africa 2024 using the same
hardware it has used since 2018. But, the
entire 2024 stand was backlit with LED
curtains, creating an extremely eyecatching
display, and the latest graphics
will be reused for other activations
throughout the year. This is the perfect
example of how efficient a sustainable
solution can be.
For more information
Justin Hawes
Email:justin@scandisplay.co.za
Tel: +27 (0)11 447 4777
Web:www.scandisplay.co.za
30 Business Events Africa August 2024
www.businesseventsafrica.com
Six shows, one re-usable stand
Meetings Africa 2018 Meetings Africa 2019
Meetings Africa 2020 Meetings Africa 2022
Meetings Africa 2023 Meetings Africa 2024
www.businesseventsafrica.com
Business Events Africa August 2024 31
| |
Fabric Pop-up Stands
With double-sided backlighting and vibrant fabric graphics
// Portable
// Modular
// Re-usable
// Sustainable
// Cost-effective
32 Business Events Africa August 2024
www.businesseventsafrica.com
MICE MASTERCLASS
Africa Business Tourism and MICE
Masterclass cements new connections
The seventh edition of Africa Business Tourism and MICE Masterclass was recently held from 16-
17 July 2024 at the BDO office in Johannesburg, South Africa.
This year’s MICE Masterclass focused on
equipping businesses on how to
monetise their businesses through
sustainable revenue generation in MICE. Held
in a hybrid format, the programme was
attended by delegates throughout Africa,
physically and virtually.
The in-person event provided a platform
for honest industry conversations, one where
delegates could learn from speakers as well
as fellow delegates and their real life
experiences. The importance of collaboration
and partnerships came through, and the
connections made over the two days was
most valuable.
Executives and officials of convention
bureaux, tourism departments, tourism
boards/authorities, municipalities, tourism
development agencies, meeting planners,
professional conference organisers,
professional event organisers, destination
marketing companies, MICE industry
suppliers, youth and women in tourism,
students, SMEs, entrepreneurs and start-ups
in Africa travel and tourism participated in the
Masterclass.
Since its inception in 2018, over 1,500
African industry professionals have
participated in this programme. The
Masterclass is the only pan-African-focused
MICE and business events professional
development and training programme in
Africa. Designed and delivered annually as
a professional development and refresher
program by renowned African and
international industry practitioners and
professionals, strategic partners for the
program included BDO, ICCA, SAACI, UN
Tourism, and SITE Africa, and many other
partners.
UN Tourism acknowledges that the MICE
sector is one of the fastest-growing sectors of
the global tourism industry. The success of any
business/MICE destination and organisation is
hinged on the competencies of specialist
knowledge possessed by its workforce, hence
the need for this Masterclass. It is therefore
against this background that ATP has
designed and is ready to deliver the annual
Africa Business Tourism and MICE Masterclass.
Themed ‘Unlocking optimal economic
value and revenues for Africa MICE
Destinations and Businesses’, this year’s diverse
and comprehensive Masterclass was
presented by a faculty comprising some of
the world’s most experienced leaders and
experts in the MICE industry. Some of the
speakers included Adele Hartdegen, chief
executive officer of Johannesburg Expo
Centre; Professor Dimitrios Buhalis,
Bournemouth University Business School, UK;
Angelique Smith, chief executive officer of
Event Synthesis International; Papy Luzala,
head of commercial & government affairs,
Africa; Amanda Kotze-Nhlapo, business events
industry expert; Nicanor Sabula, chief
executive officer, Kenya Association of Travel
Agents (KATA); Edward Abankwa, founder and
chief executive officer, Pinnacle Sports and
Events Management, UK, and more.
This professional development programme
provided a holistic view of the opportunities
for the Africa MICE industry. It focused on
current issues, trends, and key standards, while
providing a tangible approach to leveraging
current and future opportunities. It equipped
delegates with a clear picture of what the
Africa MICE Tourism Industry is (and is not), as
well as all the essential practical knowledge
and skills delegates require, to be successful in
their businesses.
www.businesseventsafrica.com
Business Events Africa August 2024 33
PERSONALITY PROFILE
Charlene Hefer excels with her ‘can-do’ attitude
Charlene Hefer, 44, portfolio director: mining & industrial Specialised Exhibitions, a
division of Montgomery Group, began her exhibition career in sales on the security
portfolio. Charlene had been in the sector for 14 years, when she joined Specialised
Exhibitions in 2010 and has held her current position for the last 10 years.
Charlene said: “I like to think of myself
as motivated, positive, and
enthusiastic. This is what drives me
in both my personal and business
life. It helps me have a ‘can-do’ attitude and
face any challenges head-on. Taking on a
leadership role in the exhibitions industry
has been very rewarding, and being part of
a global exhibitions company has given me
the opportunity to take a central role in the
strategic vision of the company. Balancing
work/family life is of great importance to
me, and the ‘can-do’ attitude serves me
well when juggling time to ensure this
balance is achieved.”
Where do you see the exhibition
sector in Africa at present, and where
do you see it heading in the future?
The year 2023 witnessed the full recovery of
exhibitions, with revenues reaching a
comparable level to 2019, on average. This is
according to the UFI Global Exhibition
Barometer of January 2024. In South Africa,
revenues from 2023 – compared to 2019 –
were at 85 per cent, and revenues from 2024
– compared to 2019 – are expected to be at
94 per cent. This shows a positive upswing
in the industry. We see this reflected in our
exhibitions, with this year’s Electra Mining
Africa being the biggest ever, with a 30 per
cent increase in the number of exhibitors
compared to 2022. There is positive support
from the industry and we see this
continuing, going into our 2025/26 shows.
Montgomery Events Africa is the regional
arm of Montgomery Group that manages
all of its exhibiting in East Africa. They have
launched and established some of the
leading exhibitions in the region in the
fields of security, packaging, fire, health and
safety, and food and hospitality. They have
also seen growth in their exhibitions and
are expecting this growth cycle to
continue.
The UFI report also pointed to an
overwhelming consensus that generative
AI will affect the industry primarily in sales,
marketing, customer relations, R&D, and
event production. It’s a welcome addition
to the exhibitions industry, enabling us to
further deliver exceptional events that fit
current and future expectations of our
stakeholders.
Where were you born and raised?
I was born and raised in Alberton. After
completing my studies, I started at a
gasket manufacturing company, where I
was involved in everything from admin,
sales and procurement, to getting
involved in the factory. I then moved on
to publishing, where I spent 10 years,
34 Business Events Africa August 2024
www.businesseventsafrica.com
PERSONALITY PROFILE
before moving on to the exhibition
industry.
How long have you been in the
exhibition sector?
I have been in the industry for 14 years. I
began at Specialised Exhibitions, in sales
on the security portfolio, and was involved
in launching the occupational health and
safety show before being promoted to
portfolio director of the mining and
industrial portfolio in 2014.
This industry is unique, offering a variety
of daily challenges that keep it exciting.
What I truly love about this field is the
people. It demonstrates the power of
teamwork, transforming an empty space
into a fully-fledged exhibition in a matter
of days, only to dismantle it and start
anew. I also enjoy interacting with our
stakeholders and witnessing the growth of
our exhibitors, as a result of our events.
What has been the biggest change
you’ve seen in this sector?
The use of data analytics and digital
marketing for events has evolved
significantly. Now, achieving a much more
targeted and specific reach enhances the
impact of exhibitions.
What role does your family play in
your life?
Family plays a very important role in my
life. Family makes life worth living and is
the reason we do what we do! My 12-yearold
daughter keeps me busy and
challenges me every day. I also have the
most amazing parents, a wonderful sister,
and the cutest little niece who keeps me
on my toes!
What would you change in your life if
you could when looking back?
I don’t believe in regrets, and everything
happens for a reason. As such, I wouldn’t
change a thing.
Do you have any hobbies?
As mentioned, my daughter keeps me
really busy. She is a keen showjumper, and
as such, most of my free time is spent on
the farm, with the horses or on the side of
an arena during competitions. However, if
I do get a spare second, I enjoy baking and
decorating cakes. Everything from basic to
sculpted ones.
What is your favourite sport?
I love watching rugby — it is great for
getting family and friends together, to
share. I also watch a lot of showjumping.
What do you do for leisure?
I enjoy spending time with my friends and
family, and our two dogs. If I have a little
more time you will find me in the Kruger
Park.
What is your secret to success?
The only way is through hard work and
dedication. You have to be willing to go the
extra mile to succeed in all aspects of your
life.
What has been the most embarrassing
moment in the industry?
Oh goodness! You can’t succeed without
making some mistakes along the way. I
would say that one of the standout
embarrassing moments was a small event
that we arranged, in Botswana, as part of a
lineup of events. Due to some
miscommunication and certain cultural
nuances, only ten people arrived, when we
expected over 100! At least our celebrity
speaker for the event was understanding
and, on the upside, we did manage to
feed more than one charity with all the
leftover food.
What has been your biggest challenge
in this sector?
Re-inventing mature exhibitions, year after
year, to ensure that they stay pertinent,
relevant, and the best that they can be for
all stakeholders.
What is your pet hate?
People who always try to take the easy way
out, as opposed to putting in the hard work
and doing things properly.
What is the most memorable place
you have ever been to, and why?
I have been fortunate enough to travel to
some amazing countries and destinations.
From an overseas point-of-view, I would say
Český Krumlov, in the Czech Republic. It is
an amazing place to walk through, with the
castle, the streets — it has been so well
preserved and it creates the feeling that
time stood still there.
On African soil, I would say the Okavango
Delta. There is just something magical
about watching a sunset on a mokoro.
What type of holiday would you avoid
at all costs?
I will try my utmost to get out of a camping
holiday… There is something to be said
about having your own chalet or hotel
room and all the little comforts it offers.
If you could be anyone for the day,
who would you be and why?
Amelia Earhart — she was such an amazing
woman, not afraid to push the boundaries.
She had such faith in herself and her
abilities.
What is your favourite city?
I love New York — it has such a unique
energy that makes it special.
What is your favourite book, film, TV
programme?
I love reading anything by James Patterson
or Lee Child. From a TV programme
perspective, you are most likely to find me
watching Law and Order, Special Victims
Unit.
There have been so many great movies
over the years and quite a few stand out.
However, The Green Mile will always remain
one of my old-time favourites.
How do you relax?
Around family and friends and when I take
time out to visit the African bush.
What is your favourite food?
Anything my Mom cooks!
Who is your favourite movie star?
Bruce Willis or Sandra Bullock.
What is the most impulsive thing you
have ever done?
Signed my daughter up for horse riding
lessons!
Who is your role model?
I don’t have one specific person — I try to
learn a little from everyone around me, as
they all have different strengths and traits
that I admire.
What advice do you have for anyone
entering this industry and hoping to
follow in your footsteps?
It is a tough industry, that requires hard
work and extra hours. If you are willing to
bring this to the table and work with the
amazing people in this sector, you will learn
and succeed.
What is your dream for the future?
My dream for the future would be to raise
my daughter to believe in herself, to work
hard and most of all, to be happy and
grateful for what she has and will achieve
in life.
www.businesseventsafrica.com
Business Events Africa August 2024 35
SUSTAINABILITY FEATURE
ExpoGuys makes
sustainable magic
Together, consciously working towards more sustainable operations, ExpoGuys confidently
started 2024 with a fresh mindset and operational plan. So far this year, we have experienced
many more highs, than the inevitable lows, which always arise when implementing a new way of
doing things.
By Nicholas de Klerk, ExpoGuys
ExpoGuys recently entered a new era
in its approach to sustainability with
installing solar panels, making their
operation independent of Eskom.
There is no point in trying to give a
chronological account of the year so far, as
it flew by at a pace that took us all by
surprise and had us perform at an Olympic
level.
With exhibitions at times running
concurrently at various venues and cities,
meticulous planning, from inception to
execution, was most important. The
ExpoGuys team were able to execute all
projects with a very high standard and
resulting in happy clients.
The IEC National Results Operational
Centre, for the 2024 General Elections, was
undoubtedly, one of the high points of our
year so far. The joint efforts culminated in a
final product that left an impression and a
delighted client. ExpoGuys’ dedication to
excellence was evident in every aspect of
the facility’s design and operation. From
logistics to technical specifications, every
aspect was meticulously managed to
create an environment that not only met
but surpassed the highest standards.
Apart from this proud moment, we have
also been busy on various other fronts. There
were many exhibition infrastructure projects,
from measuring and marking out hall layouts,
laying carpets, building shell schemes,
installing electrics, to installing reception
counters at the entrances. The more projects
that we acquire, the more we learn to deal
with challenges as they happen. It is all part
of the learning process.
36 Business Events Africa August 2024
www.businesseventsafrica.com
SUSTAINABILITY FEATURE
Being a main service provider can bring a
set of headaches and surprises. On site, one
tries to deal with each exhibitor’s requests
as quickly and efficiently as possible, but
each exhibitor sees themselves as the most
important one, which can become quite
intense. Hats off to our staff members on
site, who have become adept at overseeing
these situations.
Special features in an exhibition venue,
for the organisers, add to the ambiance of
an exhibition. This is where our designers
have fun, excelling at producing designs
that are striking, decorative, and tell a story
— all these things elevate the visitor’s
experience.
Back to basics, designing exhibition
stands — from the basic clear space booth,
to special pre-designed stands – including
special package stands – offered by the
organiser, to unique custom-designed
stands and, to a lesser degree, custom-built
stands.
ExpoGuys, designed and built ANEW
Hotels’ stand at Africa’s Travel Indaba 2024.
This stand was awarded the Best Green
Stand Award, confirming ExpoGuys’
commitment to sustainability. It also proves
our point that system stands can ‘stand out’,
and is undoubtedly the most sustainable
direction to go in terms of producing
exhibition stands. A stand with more multiuse
components will always be the most
sustainable option. This does not mean that
there cannot be originality in such a stand.
Our designers are able to produce iconic
pieces of décor items that can be used
many times, in different applications and
colours, that make a fresh impact every time
that they are used.
The more ways that things can be
produced in-house, the more sustainable
our products become. This has also proven
to be the case with us now having an
upholstery department that keeps our
furniture in tip-top condition, as well as
being able to create custom pieces of
furniture, which then becomes a new multiuse
asset.
The size of the ExpoGuys printing
department has also doubled and can now
produce more fabric prints. These can be
used for full graphic wall applications. The
two fabric printers can print up to three
metres wide, and any desired length, and
together with the three vinyl printers, using
eco-solvent ink, are constantly kept busy.
The more that can be produced in-house,
the more sustainable and cost-effective
operations become, as opposed to
outsourcing, which adds to costs.
ExpoGuys is committed to becoming
more sustainable and has developed a
grading system for all the stands we
produce. This grading system takes flooring,
structure, lighting, branding, and furniture,
into account. Each of these categories has
various options, which then have either a
silver, gold, or platinum rating. For example,
in flooring, a 32mm substrate floor will rate
silver, whereas a laminate floor will rate
gold, and a carpet-tiled one will rate
platinum. It is calculated on how reusable it
is, its maintenance, volume in transporting,
and man-hours to install and remove. On
hand-over, the client is presented with
either a silver, gold or platinum certificate.
We look forward to the remainder of
2024, knowing that we are on top of our
game and that we are as kind as possible to
the environment, so that there will be a
future for us all.
Contact info
Pat Cronning
Email: pat@expoguys.co.za
Cell: 083 281 5584.
www.businesseventsafrica.com
Business Events Africa August 2024 37
TOP VENUE CONVENTION NEWS CENTRES
CSIR ICC is committed to capacity development
The CSIR International Convention Centre (CSIR ICC), which opened its doors in 1978, was
the first international standard convention centre built in South Africa when the Council for
Scientific and Industrial Research (CSIR) in the early 1970s identified a need for a
professional world-class facility to host business events.
Bronwen Cadle de Ponte, CSIR
conferencing and accommodation
group manager, said: “Our history,
location, and track record of hosting
knowledge-based business events mean we
are well-resourced to offer conference
organisers suitable facilities and services. The
CSIR ICC understands that it has a direct
positive effect on stimulating economic
development, creativity, and innovation
through its facilitation and hosting of
knowledge-sharing business events. These are
of great benefit to local and regional
knowledge communities, as well as the
internationally represented diplomatic corps,
and the CSIR ICC is set up to provide the best
possible setting.”
Award-winning
The CSIR ICC has received numerous awards
over the years as one of the establishments in
the tourism industry with the best social,
economic, and environmental practices. To
date, the CSIR ICC has been voted the ‘Best
Conference Venue’ in Pretoria by the Pretoria
News and the Rekord newspaper readers
respectively, for five consecutive years. The
continuous accolades that the Centre
receives are testimony to the uniquely worldclass
experience the ICC offers its clients.
The CSIR ICC offers superb facilities and
quality service, with conference, function, and
exhibition venues that can accommodate
events of 500, to a small group of 10 delegates
and guests, with groups as large as 1,000 being
accommodated at times. Flexibility, service
excellence, and professionalism are key to what
the International Convention Centre offers its
clients.
Capacity Development
The CSIR ICC has diligently committed to
capacity development by annually
appointing in-service trainees who are
studying towards relevant industry-related
qualifications, many of whom have been
subsequently employed by the CSIR on a
full-time or part-time basis.
The programme exposes the students to a
real-life environment that links the value
generated from day-to-day work to
organisational impact. The learning experience
challenges the students to move beyond their
established classroom routines into professional
real-world situations.
Tebatjo Maja, acting executive chef of CSIR
ICC, said: “As a chef, it is exciting to have the
opportunity to start your career, especially in
the culinary arts field. I am also thrilled that the
organisation is able to provide upcoming chefs
with exposure and experience in the early
stages of their careers.”
The CSIR ICC remains a contributor to
community development by providing access
to resources to communities through a variety
of initiatives.
38 Business Events Africa August 2024
www.businesseventsafrica.com
TOP CONVENTION PERSONALITY MICE MASTERCLASS
VENUE CENTRES PROFILE NEWS
www.businesseventsafrica.com
Business Events Africa August 2024 39
VENUE NEWS
Contact Details
Meiring Naude Road, Brummeria, Pretoria
t: +27 12 841 3884 e: icc@csir.co.za
www.csiricc.co.za
40 Business Events Africa August 2024
www.businesseventsafrica.com
CHEF VENUE PROFILE NEWS
Exciting new flavours
for Carnival City
“I am just a young man who came from a small village, who wants to make a name for himself
and his family.”
As a child, Mthatha-born Mahle Mihlali Vellem would
sit on the kitchen counter for hours, watching his
mother prepare meals, little knowing that her passion
would become his and that one day he would be doing the
same for thousands of guests at Sun International hotels.
“The way that I got into the industry was very unusual. At
first, I loved watching my mom cook all different kinds of food
— I was intrigued. Then, when I started going out to
restaurants, I was curious as to how they could turn such
simple ingredients into spectacular and mouth-watering
dishes. I also used to watch street vendors preparing different
kinds of street food, which I wanted to elevate,” Mahle said.
“After school, I enrolled at the HTA School of Culinary Arts,
where I had an opportunity to polish my skills, graduating two
years later with a diploma in professional cookery,” Mahle said.
This 29-year-old executive sous chef joined Carnival City &
Entertainment World on 1 June 2024. He is currently
responsible for running back-of-house for the kitchens in the
hotel, casinos, Salon Privé, banqueting, and staff canteen, with
three sous chefs reporting to him.
His goals for the next five years are to make a name for
himself in the industry and become an executive chef at a
luxurious establishment. Other goals include becoming a
published recipe book author, and a brand ambassador for a
local food brand.
Mahle said: “I believe in flavour, so that is always important
when I create dishes. There are certain items on the menu that
are close to my heart, as they remind me of my family, such as
the fileto (a pasta dish), salmon poke bowl, Korean chicken
poke bowl, and smoked salmon and smashed avocado.”
Fresh out of cooking school, Mahle was hired at Sun
International’s Time Square in Pretoria, in 2017, as a chef de
partie. “Being part of the opening team of Time Square was a
huge opportunity for someone just starting out in their career,”
Mahle said.
At the Pretoria gaming and entertainment hub, Mahle
worked his way up to sous chef and ran two restaurants under
the guidance of chefs Adrian Vaughan, Nonkosi Vellem, and Jaco
Truter. “They taught me a lot about how an operation works,
how to deal with staff, and set me on my leadership path.”
His most recent posting was to set up the restaurant at Sun
City’s new luxury Leloko Villas, where he had the opportunity
to expand his creative juices. “I had to create the menu from
scratch — playing around with flavour profiles and touching
places in me that I did not know existed. When I look at the
menu, I can proudly say I’ve done well, and I’m pretty sure my
mentors would agree that they have done their job — now
it’s my time to spread my wings and fly, showcasing what they
taught me.”
Mahle said: “After four months of running Leloko, I then
had an opportunity to run the Sun City Hotel, which was a
massive step in the right direction, as the original Sun City
hotel is very busy and demanding. This helped me build
character as a leader over my three-month period there. I
was then approached by Carnival City to be its executive
sous chef, an opportunity I could not forego because it was
another step up in my career and growth as a chef.”
“Now that I have established myself as a chef (and that I can
cook, and cook well), my current position is actually less about
cooking, and more about strategic thinking. I compile menus
and recipes, manage budgets, and delve into the business side
of the kitchen, and manage it and the people,” he said.
Mahle is spreading his wings wide across the Sun
International group, gaining valuable culinary experience
whilst also mentoring younger staff by teaching them new
cooking methods. “I am proud to be succeeding on this
journey that began with my mother, and hope to one day
pass my passion for cooking on to my children.”
From a guest trends perspective, he said: “Many are going
plant-based, vegan, gluten-free, vegetarian, and so forth,
due to health reasons.”
From an industry perspective, he said these are the
current local trends:
• Commitment towards sustainable packaging.
• Rising cost of raw materials through recycling.
• Increased demand in ready-to-drink alcoholic beverages.
• Increased demand for ethically sourced food.
• Growth in carbon-neutral initiatives.
Relationally, Mahle said: “I am married to my lovely,
beautiful wife, Lerato Bathabile Mtsweni. We have been
married for a year. We have one child, a baby daughter,
named Zoe Khanya Vellem.”
For leisure, he loves to watch football and read recipe
books or recipes on the internet. “When I get the time, I also
like to play some video games.”
His hobbies include playing rugby, reading comic books
and listening to music.
Mahle said: “The youth tend to not have the knowledge
and understanding of the industry. They enter F&B thinking it
is like something they watch on TV, or that they will make it
overnight. They first need to understand the fundamentals
and values of the industry.”
Mahle’s advice for those wanting to become an executive
sous chef, is: “You must always be focused, grounded, and do
not let the power of your position go to your head. Learn as
much as you can from the people around you, because you
may never know what skills they possess, skills that you may
need in the future.”
What is your signature dish?
My signature dish is garlic and herb marinated lamb cutlets,
served with celeriac puree, rainbow carrots, charred baby
onions, tenderstem broccoli, and citrus jus. It pairs beautifully
with the 2010 Chateau Grand-Puy-Lacoste.
What trends are emerging in the conference
industry with regard to food?
Healthy food in the industry has become more in demand. This
also affects the conferencing industry. People are becoming
more health conscious. For example, there is a trend for plantbased
food.
What has remained constant in this industry?
The discipline, passion, drive, and hospitality fundamentals.
What is your favourite beverage?
Margarita and Corona.
What is your favourite food?
Pasta.
What is your pet hate?
When people who are not passionate about what they are
doing. Procrastination, tardiness, laziness, gossip, poor
planning and complaining. Rather show up passionate —
because it translates the dishes you produce, and facilitates
how your career will develop.
What is your great love?
My great love is my wife and daughter.
www.businesseventsafrica.com
Business Events Africa August 2024 41
NAMIBIA
Discover a Blend of Business and Leisure
at Avani Windhoek Hotel & Casino
When planning your next business trip to Namibia, look no further than the vibrant capital city of
Windhoek. A destination that seamlessly blends the charm of Africa with modern amenities,
Windhoek offers a unique experience for the discerning business traveller. And, at the heart of this
bustling city, Avani Windhoek Hotel & Casino is the ideal accommodation of choice.
Ahaven for business travellers
Avani Windhoek Hotel & Casino is
more than just a place to stay; it’s a
haven designed to cater to the
needs of the modern business traveller. The
hotel offers a range of amenities that
ensure a productive and comfortable stay.
Every detail has been carefully considered,
from high-speed Wi-Fi and state-of-the-art
business centres to spacious and wellappointed
rooms.
Whether you’re hosting a client meeting,
conducting a presentation, or simply need
a quiet space to catch up on work, Avani
Windhoek has you covered.
The hotel’s bistro-style restaurant, the
Pantry, offers a casual, yet inviting
ambiance, making it the perfect backdrop
for a productive business meeting, as you
sip on expertly brewed coffee, and indulge
in a light bite from the Pantry’s delectable
menu while discussing business matters.
Beyond business: leisure and
relaxation
After a long day of meetings and
negotiations, unwind and recharge at Avani
Windhoek Hotel & Casino. The hotel’s casino
offers a variety of gaming options, providing
a fun and exciting way to relax and socialise.
If you prefer a more tranquil experience,
head up to Stratos Restaurant and Bar, and
enjoy a refreshing cocktail, or smooth
whiskey, or alternatively, a dip in the hotel’s
pool.
42 Business Events Africa August 2024
www.businesseventsafrica.com
NAMIBIA
Join the Avani DISCOVERY loyalty
programme
As a member of the DISCOVERY loyalty
programme, you’ll enjoy exclusive benefits
and rewards during your stay at Avani
Windhoek Hotel & Casino. Earn D$ with every
booking and purchase you make during your
stay at the hotel. These D$ can then be
redeemed for future accommodation
bookings, upgrades, and food and beverage
during your next stay. It’s a great way to make
the most of your business travels and
experience even more value.
Discover Windhoek: a city of
opportunity
Windhoek offers a wealth of opportunities for
business travellers. From networking events
and industry conferences, to exploring the
city’s vibrant cultural scene, there is always
something to see and do, and, with Avani
Windhoek Hotel & Casino as your base, you’ll
be perfectly positioned to make the most of
your time in this dynamic city.
So, the next time you are planning a
business trip to Namibia, choose Windhoek
and experience the best of both worlds: a
thriving business environment and a relaxing
and enjoyable stay at Avani Windhoek Hotel
& Casino.
For bookings visit avanihotels.com/en/
windhoek.
Avani Windhoek Hotel & Casino –
Business Traveller
Combine work and pleasure in one effortless Avani
stay. Savour local delicacies and international
favourites at live cooking stations at Dunes. Relax
and get down to business at your leisure.
From ZAR 3,735 per room per night, offer includes:
Modern accommodation Daily buffet breakfast
Choice of lunch or buffet dinner with soft drinks
and/or local beer at The Pantry Complimentary
laundry (max 4 pieces per stay)
Complimentary parking
www.businesseventsafrica.com
Book directly on avanihotels.com/en/windhoek
Business Events Africa August 2024 43
VENUE NEWS
The Forum The Campus.
The Forum Company unveils
major refurbishment
The Forum Company, one of South Africa’s leading events and conferencing companies, is proud
to announce the completion of a significant refurbishment at its flagship venue, The Forum The
Campus, and the opening of a new venue, The Forum Hyde Park, in October 2024.
Revamped Forum The Campus:
a blend of sophistication and
innovation
Set within light-filled courtyards, The Forum
The Campus now boasts a major
refurbishment designed by Tonic, under the
guidance of managing director Glynis Hyslop.
The refurbishments and renovations
include:
• New seating and styling
The gallery and bar areas have been
refreshed with contemporary seating and
styling, creating an inviting atmosphere for
guests.
• Advanced audio-visual upgrades
The larger auditorium has been fitted with
state-of-the-art AV equipment, ensuring
top-notch presentations and events.
• Updated seating
The smaller auditorium now features
comfortable new seating, enhancing the
overall experience for attendees.
• New carpeting
The entire venue has been outfitted with
new carpets, adding to the elegant
ambiance.
• Sophisticated colour palette
A refined neutral palette, enhanced with
muted blues and greens, providing a
perfect backdrop for The Forum’s art
collection, which includes works by some
of South Africa’s top emerging artists, many
acquired at the Turbine Art Fair, over the
years.
• Replanted courtyards
The courtyards have been replanted to
create serene, green spaces for relaxation
and socialising.
• New lighting installations
Modern lighting throughout the venue
ensures a warm and welcoming
environment, as well as being more
sustainable.
Natural light still remains a key feature of
The Campus, offering numerous benefits
such as enhanced mood, productivity, and
overall well-being. The venue’s design
maximises natural light, creating a perfect
environment for any occasion.
Introducing The Forum Hyde Park:
an oasis in the city
The Forum Company is excited to introduce
its latest venue, The Forum Hyde Park, also
designed by Tonic. This new space, opening
in October 2024, is set to be an urban
sanctuary featuring sophisticated green and
white marble, rooftop gardens, and
adaptable spaces suitable for both leisure and
corporate events. The venue’s design, set
within Hyde Park Shopping Centre, offers
safety, elegance and a refined experience for
all types of gatherings. The Forum Hyde Park
is poised to become a premier destination for
events in Johannesburg, providing a
sophisticated setting for both intimate
gatherings and large-scale corporate
functions. With its modern amenities and
versatile spaces, it is designed to meet the
diverse needs of today’s event planners and
clients who want something unique and
special in a high-end and central location.
Hyde Park.
44 Business Events Africa August 2024
www.businesseventsafrica.com
VENUE NEWS
Icon Villas expands portfolio
The villa rental market in South Africa is expanding rapidly and it’s estimated that about thirty
specialist villa rental companies are active in this market.
Following the increased demand for
private villa rentals in Cape Town, Icon
Villas has just added another two prime
villas to its portfolio. Icon Villas was the first
rental company to specialise in the Cape
region where it has, over the past 28 years,
established its niche in prime villas. Twenty of
these magnificent private residences are
bookable exclusively through Icon Villas.
Therese Botha, founder of Icon Villas
confirms the upward trend and said that they
have seen a marked increase in enquiries for
multi-generational family travel, as well as
groups and corporate travellers.
“It is evident that more and more guests
have come to recognise and appreciate the
advantages of choosing a villa stay, which
offers all a hotel does, but even more. This
includes privacy, space and flexibility, with
conveniences such as dream kitchens for
foodies who love entertaining, and gardens
with swimming pools, and outdoor dining
areas that suit the South African lifestyle,”
she said.
Symphony of Light, one of the new Icon
Villas, is perfectly suited for extended stays.
Located in a private estate in the heart of
Bishopscourt, the stately residence features
immaculate, inviting décor and five en-suite
bedrooms. Special attractions include a
magnificent kitchen and voluminous living
areas that include a pyjama lounge, as well as
sprawling lawns with a jungle gym and a large
swimming pool.
Phezulu, the most recent addition to the
Icon Villas portfolio, is filled with immersive,
luminescent installations, original art, and
high-end furniture pieces. A sensual feast
with an adventurous use of colour and
texture everywhere, the six-bedroom villa
hugs the slopes of Higgovale below Table
Mountain, offering endless views and
impeccable entertainment areas, with easy
access to the city attractions.
Therese explained: “Since we started Icon
Villas, our portfolio has grown and developed
into three categories, ranging from our topend
Bespoke Villas which come with bells and
whistles, to our luxurious Essential Villas, as
well as our intimate Pocket Villas, which are
friendly on the pocket.”
Icon Villas currently books around 100
different private villas in the Western Cape,
ranging from City and Beach villas, to
Winelands and Country villas. “Although
about 85 per cent of our bookings are
international, we do have a good number of
South African clients booking villas. Repeat
guests form a significant part of our business
model. Cape Town events, such as the annual
Mining Indaba for instance, attract
corporates, who return year-on-year, many
who prefer the convenience of a spacious,
serviced villa suitable to executive meetings
and entertaining.”
Icon Villa clients have the option to add on
services such as an in-house chef and butlers,
and have access to a concierge service that
provides insider tips and bookings for
sightseeing excursions, guided tours,
restaurants, wine estates, and other local
experiences.
www.businesseventsafrica.com
Business Events Africa August 2024 45
MARKET VENUE NEWS
Carnival City Casino appoints new
general manager
Sun International is pleased to announce that the group has appointed Bryan O’Connor
to the position of general manager for its Carnival City Casino & Entertainment World property
in Brakpan.
Mr O’Connor’s introduction to casinos
began over 20 years ago at Sugar Mill
Casino in KwaZulu Natal, as a training
officer. He first joined the Sun International
group in 2015 as group food and beverage
manager (F&B) for Casino Operations after
Sun’s acquisition of Headline Leisure
Management (HLM).
In 2017 he was moved to the newly built
Time Square Casino complex in Pretoria,
where he played an integral role in setting up
the new F&B Department. By 2020 he was
promoted to operations manager of the unit.
Sun International chief executive officer,
Anthony Leeming, said: “In addition to Bryan’s
gaming and F&B background, he brings
valuable experience in the leadership and
management space. His knowledge of casino
operations, coupled with his commitment
and passion made him the natural choice to
head up Carnival City. I would like to
congratulate him and to wish him well in his
new role.”
Mr O’Connor has a National Diploma in
Hospitality Management as well as a BTech
HRD Degree. He said: “I am honoured to be
stepping into this position, and I look
forward to working alongside the team at
Carnival City to ensure that we go above and
beyond meeting the expectations of our
guests.
“In my spare time, I enjoy longdistance
running. The reward in that comes
from setting and then achieving my goals
and targets. I am looking forward to also
meeting up with other local runners.”
46 Business Events Africa August 2024
www.businesseventsafrica.com
MARKET VENUE NEWS
MSC Cruises to reduce fleetwide emissions
MSC Cruises will see its fleet of ships’ emissions reduced by up to 15 per cent in 2026, thanks to
the introduction of a new itinerary planning optimisation tool named OptiCruise.
The line has developed a new
mathematical model with OPTIMeasy, a
research company affiliated to the
University of Genoa, that comprehensively
examined numerous factors that influence
the planning of each of MSC Cruises’
itineraries, to achieve the optimum level of
efficiency for a sailing, while maintaining or
enhancing guest satisfaction.
Voyage planning within the global cruise
industry has traditionally been heavily
weighted towards the attractiveness of ship
destinations for potential holidaymakers.
OptiCruise broadens the scope
substantially, to include numerous other
aspects that influence an itinerary’s efficiency,
including sequencing of the port calls,
departure and arrival times at ports, a ship’s
speed, the appeal and attractiveness of
destinations for a holidaymaker, shore
excursions, and operational costs such as fuel,
port charges and food provisions.
The tool’s algorithms use all the
information to identify optimised itineraries,
continue to appeal for guests, while allowing
for energy efficiency.
Cruise ship itinerary planning typically
takes place two years before sailing, and
OptiCruise’s benefits will be evidenced in
2026, when MSC Cruises’ fleet will number 24
ships.
MSC Bellissima was chosen to evaluate the
prototype technology over 12 months as the
ship sailed between seventeen ports in the
Mediterranean Sea.
MSC Cruises’ strategy to achieve net zero
greenhouse gas (GHG) emissions by 2050 for
its marine operations is focused on three key
areas — ship and engine technology,
operational efficiency, and renewable
fuels. OptiCruise comes under the operational
efficiency focus, with the cruise line making
greater use of digitalisation to drive
efficiencies in energy consumption.
Michele Francioni, chief energy transition
officer, MSC Cruises, said, “We have identified
and developed this new technology to
optimise the decision-making process of
itinerary planning with the aim to further
reduce emissions across our fleet from 2026.
“The OPTIMeasy team calculates that the
average fuel savings made, and emissions
reduced by using OptiCruise are in the range
of 10-15 per cent, which is a significant step
forward in our ambition to achieve our net
zero greenhouse gas emissions target by
2050 for our marine operations.”
OptiCruise was developed as part of the
European Union’s funded Project CHEK, that
was established to investigate and trial
several low-carbon shipping opportunities,
including energy technologies and innovative
ship designs.
The mathematical model was accepted for
development by Project CHEK, as it was
recognised as a factor that could substantially
reduce emissions, not just for MSC Cruises,
but across the entire cruise industry.
The CHEK Project is part of the EU’s
Horizon research and innovation
programme and is led by the University of
Vaasa in Finland. The consortium includes, as
well as MSC Cruises, the World Maritime
University, Wärtsilä, Cargill, and Lloyds
Register, among others.
www.businesseventsafrica.com
Business Events Africa August 2024 47
MARKET NEWS
Woman of Stature Awards South Africa
launches their 10 th Awards season
The esteemed Woman of Stature Awards South Africa proudly launched their 10th Awards
season, kicking off Women’s Month with a prestigious event held on Thursday, 1 August, at the
Eagle Canyon Golf Estate.
In a fitting tribute to a decade of
empowering and celebrating South Africa’s
phenomenal women, the VIP media launch
was an afternoon of inspiration and
recognition. The event was masterfully hosted
by Nicole Capper, the acclaimed Woman in
Media 2024 winner, whose engaging presence
set the tone for an unforgettable event. Guest
speakers included the 2024 overall winner,
Annemarie Mostert, and 2023 overall winner,
Prof. Corne Davis, WOSA Directors Hazel Bango
Moyo, and Tandi Potgieter, as well as the chief
executive officer and founder of the Woman of
Stature Awards, Charlotte du Plessis. Their
inspiring words underscored the importance of
the Awards in recognising and empowering
women nationwide.
“We are thrilled to mark this milestone with
a season that promises to be our most
impactful yet,” said Ms du Plessis, reflecting on
the Awards’ journey and their ongoing
mission to honour exceptional women across
various sectors.
The Woman of Stature Awards South
Africa is more than just an awards ceremony; it
is a movement that recognises and empowers
women who have excelled in their respective
domains. Exciting new categories have been
introduced this year, including the addition of
Woman in Sport. “This is particularly apt as we
celebrate the achievements of our female
South African Olympians,” Ms du Plessis noted.
This new category will honour the women’s
exceptional contributions and successes in the
sports arena, reflecting the Awards’
commitment to recognising excellence in
diverse fields.
The directors of the Woman of Stature
Awards South Africa highlighted that these
awards have a long and distinguished history.
What sets these awards apart is the prestige
of being nominated. Nominees undergo a
rigorous adjudication process, audited by
their partner MGI RAS, ensuring the integrity
and transparency of the selection process
and the winners.
Nominations for the Woman of Stature
Awards 2025 are now open. We invite the
public to nominate exceptional women who
have significantly impacted their communities
and industries.
To nominate a candidate, go to:
www.wosawardsglobal.com.
Awards Ceremony
The South African Awards Gala Evening will be
held on 12 April 2025 at the Indaba Hotel,
bringing together thought leaders,
influencers, and dignitaries to celebrate the
achievements of our extraordinary nominees.
The evening will feature keynote speeches,
live performances, and the much-anticipated
awards presentation.
For more information
Tandi Potgieter
Email:
communications@wosawardsglobal.com
Tel: 072 986 2641
48 Business Events Africa August 2024
www.businesseventsafrica.com
YEAR-END MARKET EVENTS NEWS
From left: Nicole Capper, Annemarie Mostert, Prof Corne Davis.
PREMIER
C O N F E R E N C I N G
From left: Danelle Dreyer, Marika Opperman, Tandi Potgieter,
Tshegofatso Mathe, Nicole Capper.
P r i m e
L o c a t i o n s
Reabetswe Makokwe and Charlotte du Plessis.
2024 Overall Winner Annemarie Mostert.
Annemarie Mostert, Charlotte Du Plessis, Shereen Hunter.
www.businesseventsafrica.com
Nombulelo Guliwe, chief executive
officer of SA Tourism, said: “We eagerly
anticipate continuing our collaboration
with Minister De Lille to advance and expand
the tourism sector, fulfilling our mission to
increase travel to and within South Africa,
thereby contributing to inclusive economic
growth.”
Ms Guliwe emphasised that, with
international tourism expected to fully
recover in 2024 — driven by strong demand,
enhanced air connectivity, and the continued
recovery of China and other major Asian
markets, SA Tourism looks forward to working
with Minister De Lille, to create an enabling
Cape Town | George | Knysna | East London |
environment for the sector’s growth through
Mpongo Private
collaboration
Game
with
Reserve
various
|
stakeholders.
Pinetown | Port
Edward | Richards “Our country Bay | boasts Sani Pass natural | beauty, Scottburgh rich |
Umhlanga culture, | Sandton stunning | Midrand landscapes, | an OR incredible Tambo |
Pretoria array | of White tourism River offerings, | Bloemfontein
warm hospitality,
and quality-assured facilities and
establishments.”
International tourist arrivals from January
to April 2024 BOOK totalled TODAY 3.2 million, representing
an 11.1 per cent increase when compared
with info@premierhotels.co.za
the same period 2023.
Ms
premierhotels.co.za
Guliwe also expressed gratitude to the
096 111 5555
Business Events Africa August 2024 49
MARKET NEWS
that will always need human interaction. And there isn’t a
country that embodies this more than South Africa.
The country has become known for its warm hospitality
and was recently named the friendliest country in the world.
Tourists still want a personal touch and experiencing new
cultures is part of the appeal of travel — something which
robots can’t replicate. South Africa should capitalise on its
reputation for making people feel at home, and highlight the
authenticity and warmth with which the country welcomes
tourists to its shores.
Think Tank reveals six key learnings
for hospitality and tourism
South Africa’s tourism industry needs to capitalise on the
country’s diverse, open spaces and warm, friendly people. This
was an overarching theme of the second annual Hospitality
Industry Think Tank, spearheaded by Dream Hotels & Resorts
and supported by leading industry players.
The event was an opportunity for all members of the
industry to discuss the most pressing issues affecting
hospitality and tourism and to develop new solutions
and innovations to move these sectors forward.
Attendees agreed that while other parts of the world are
plagued by over-tourism, South Africa has the capacity and
willingness to welcome tourists. However, obstacles such as
insufficient marketing budget and visa restrictions for certain
countries, prevent the tourism industry from reaching its full
potential.
The Think Tank addressed challenges and embraced
solutions, which left the audience feeling optimistic and
inspired. Drawing on discussion points from the various
panels, the hospitality industry needs to consider the
following:
South Africa is more than just Cape Town and
Kruger National Park
The country is fortunate to have incredible selling points,
such as the wildlife of the bush, Table Mountain, and the
Cape coastline. However, as an industry, more needs to be
done to market everything that South Africa has to offer. The
world-famous attractions need to be seen as hooks, and
tourism players should strengthen these hooks to encourage
visitors to explore other parts of the country.
Not only is South Africa known for its open spaces across
berg, beach, and bush, but it also boasts world-class
gastronomy and adventure tourism, and offers almost
unrivalled value for money. Better collaboration between the
government and the private sector and across the entire
industry will help ensure that South Africa is marketed as the
diverse and multifaceted destination it truly is.
Gen Z and Sustainability — two major topics
you can’t ignore
There’s no escaping the topic of sustainability, it’s a primary
focus for any business today. And no one cares more about
sustainability than Gen Z — the generation that will
increasingly travel the world and seek new experiences in the
years to come.
The good news for South Africa is that despite the longhaul
flight from just about anywhere outside of Africa, Gen Z
visitors don’t plan to curb their travels to faraway countries
any time soon. However, they are seeking out properties and
experiences that are sustainable and environmentally
conscious.
Every organisation in hospitality needs to consider not
only profit, but people and the planet as well. An important
step on this journey is to embed sustainability into an
organisation’s culture, meaning that every staff member –
from cleaning to general management – buys into, and is a
part of the solution.
Human interaction trumps robot intervention
There is growing concern that AI is after people’s jobs, which
causes anxiety for many young adults entering the
workforce. The hospitality industry, however, is one industry
Digital hospitality is the future
While robots won’t ever replace smiling faces, the effective
use of AI will allow the industry to become more efficient
and improve the service offered to customers. Hospitality
providers who aren’t embracing new technologies to
streamline their operations and enhance the guest
experience, will be left behind. This is especially true when
appealing to younger travellers, who expect a certain level of
digital enablement, from researching and booking a holiday,
right through to tech-advanced rooms.
Tourism can help solve youth unemployment
Hospitality is one of the few industries that operates in both
rural and urban areas in South Africa, and, with the right
programmes in place, it can significantly impact our
country’s unemployment crisis.
Not only is the hospitality and tourism industry one of the
largest employers within smaller towns and communities,
but it also isn’t dependent on depleting resources, like the
mining sector for instance. Industry players must ensure that
they are properly integrating into the communities in which
they operate, by empowering and upskilling the local citizens.
Strategic government collaboration is needed
While there’s still work to be done before the government
truly realises the value that tourism brings to the local
economy, it’s come a long way. A few years ago, there was
no such thing as a tourism minister or a tourism satellite
account, but today the government recognises the role that
the industry plays in creating jobs, enriching communities,
and bringing money to South African shores.
A key area that still needs to be addressed is the issue of
visa access, particularly for countries such as China and India,
which have huge tourism potential for South Africa. Through
the right collaboration with Home Affairs and other
departments, the industry is hopeful that issues such as
these will be addressed.
The general sentiment is that working with the
government needs to be seen as a partnership and that the
private sector needs to come up with solutions rather than
criticising and showing animosity.
Overall, the main takeaway from the event is that if
industry players work together for a common good, the
hospitality sector has the potential to truly change the
trajectory of South Africa’s economy. Industry members
cannot operate effectively in silos, and the only way to truly
grow tourism in the country is through effective
collaboration.
All the panel discussions from the Hospitality Industry
Think Tank can be viewed here.
50 Business Events Africa August 2024
www.businesseventsafrica.com
Growing African membership
within AAXO is crucial
MARKET AAXO NEWS
The AAXO Youth Chapter offers a unique platform for young professionals in the exhibition
industry to showcase their creativity and engage in meaningful discussions on industry
challenges.
In addition, members can expand their
professional network and increase their
visibility within the industry. Through
exclusive educational and training
programmes, the Youth Chapter aims to
enhance the knowledge and skills of its
members, providing them with valuable tools
to excel in their careers.
The AAXO Youth Chapter is more than just
a networking opportunity; it’s a space where
young professionals are able to expand their
professional networks, increase their visibility
within the industry, and develop their careers.
Through exclusive educational and training
programmes, members will enhance their
knowledge and skills, equipping them with
valuable tools that are required for them to
excel in their careers.
Introducing the AAXO Youth Chapter
Committee
AAXO is immensely proud of the selected
committee members for the newly
launched AAXO Youth Chapter. These
individuals represent some of the brightest
young minds in our association and the
industry at large. The selected members
are:
• Anazi Piper, Vuka Group.
• Suad Khan, Dogan Exhibitions and
Events.
• Yaseen Dalvie, DMG Events.
• Yvonne Komane, Scan Display.
• Amanda Dube, DMG Events.
• Ngcali Ngotsho, Messe Frankfurt SA.
• Stephen Campbell, Vuka Group.
• Mthandazo Ndzuzo, Messe Frankfurt SA.
• Harris Kubjane, AI Media.
Bringing together their experience in
the exhibitions industry, the AAXO Youth
Chapter aims to bridge the gap between
established industry professionals and the
younger generation. By creating support
structures, mentorship programmes, and
an environment where young
professionals can thrive, the Youth Chapter
will play a crucial role in contributing to
the industry’s development and
innovation.
As we move forward, the AAXO Youth
Chapter is committed to fostering a
community where young professionals
can not only grow, but also lead the way in
shaping the future of the exhibition
industry.
www.businesseventsafrica.com
Business Events Africa August 2024 51
EXSA EVENT NEWS GREENING FORUM
Image by Julita from Pixabay.
The events guide to ditching single-use plastic
In a world increasingly aware of its environmental impact, South African businesses have a unique
opportunity to lead the charge toward sustainability. And what better time to begin than right after
Plastic Free July?
As an event planner in Africa, you
understand the challenges we face:
load shedding, water scarcity, and a
growing awareness of our environmental
footprint. But let's be honest, "green fatigue"
is real. Nobody wants to be lectured at a
conference or feel guilty about enjoying a
cocktail.
So, how do we make plastic-free events in
Africa exciting, not exhausting?
First, a dose of reality: The average event
attendee generates a staggering 1,9kg of
waste daily. For a 1,000-person, three-day
conference, that's the equivalent of 2.6
compact cars headed straight for the landfill.
And the culprit? Single-use plastic, is used for
minutes, then haunts our environment for
centuries. Most single-use plastics are used
for less than 15 minutes before being
discarded, and experts predict that by 2050,
our oceans will contain more plastic than fish.
The good news is that ditching disposable
plastic isn't just about responsibility; it's about
innovation and standing out in the
competitive events landscape. It's about
showcasing Africa's ingenuity and
commitment to a sustainable future.
Here are six relatively easy ways to host a
plastic-free event:
1. Embrace African Ingenuity
Trade plastic name tags for plantable seed
paper badges that blossom into
indigenous flowers or herbs. Showcase
local artisans by offering reusable tote bags
made from traditional fabrics as event
swag.
2. Hydration with a Twist
Install refill stations with locally sourced,
filtered water, and offer branded reusable
water bottles with African-inspired designs.
You can host a “BYOBottle” sundowner,
where attendees can mingle and compare
their eco-chic water bottle choices.
3. Tech Meets Tradition
Embrace the digital age with online
registrations, event apps featuring local
wildlife guides, and interactive digital
agendas showcasing African art and
culture.
4. The Zero-Waste Buffet
Who said sustainability couldn’t be
delicious? Elevate your catering game with
a fully edible buffet. Imagine plates crafted
from wheat bran, cutlery you can munch
on, and water pods encased in seaweed —
a true culinary adventure that leaves no
trace behind. Challenge your guests to
embrace this innovative dining experience
and leave no waste in their wake.
5. Engage and Inspire
Make sustainability a highlight of your
event. Host a ‘Plastic-Free Pledge’ wall,
where attendees can commit to reducing
their plastic use. Organise interactive
workshops on upcycling plastic waste into
art or practical items.
6. Greenest Vendor Wins
Publicly showcase a ‘green rating’ for each
supplier at your event, based on their
plastic reduction initiatives. Think of it as a
friendly competition where ecoconsciousness
takes centre stage. This not
only motivates vendors to up their green
game but also educates attendees about
the importance of sustainable sourcing. It’s
a win-win for your event’s reputation, and
the planet.
This is your opportunity to take what you
learned during Plastic Free July and show
the world that African events are
environmentally conscious. By embracing
creativity, innovation, and a touch of African
flair, you can create events that are truly
unforgettable while treading lightly on our
precious planet.
About us
The Event Greening Forum is a non-profit organisation
that promotes sustainability within the business events
sector. To find out more, please visit
www.eventgreening.co.za.
For more information, please contact:
Lynn Mcleod
Tel: 082 891 5883
Email: lynn@eventgreening.co.za
52 Business Events Africa August 2024
www.businesseventsafrica.com
EXSA NEWS
Some event security guidelines for events
Event security refers to the measures and protocols designed to ensure the safety and security
of participants, attendees, staff, and property during various events, such as concerts, sports
games, festivals, conferences and private functions.
By George Skazikis of Evsol
Event security is essential, to mitigate
potential risks and create a safe
environment for everyone involved. It
includes:
Assessing Risks: Organisers study potential
security risks, to create a customised security
plan.
Security Plan: A detailed plan is based on the
risk assessment, outlining security measures
and needed resources.
Crowd Control: Managing crowds is vital,
including entry points, access control, and
avoiding overcrowding.
Access Checks: Security checks such as ticket
validation, bag inspections, and metal detectors
are used. VIP areas have strict access control.
Surveillance: Cameras and security staff
monitor the event for suspicious activity.
Security Personnel: Trained staff, such as
guards and ushers, are deployed to ensure
attendee safety.
Emergency Response: Protocols for
medical incidents, fires, or security breaches
are prepared, with first-aid stations and
evacuation plans.
Communication: Effective communication
is vital for coordination, and contacting
authorities if needed.
Law Enforcement Collaboration: Event
security teams often work with local law
enforcement to address criminal activity.
Contingency Plans: Plans for unexpected
events such as bad weather or power outages
are in place.
Training: Security staff are trained in conflict
resolution, emergency response, and
customer service.
Crisis Management: In major incidents,
protocols minimise harm, and coordinate
responses.
Post-Event Assessment: After the event, an
evaluation is done, to improve security for
future events.
Overall, event security is a critical
component of event planning and
management, to ensure the safety and wellbeing
of all participants and the event’s
success.
www.businesseventsafrica.com
Business Events Africa August 2024 53
SITE NEWS
The way we travel now — implications of
latest McKinsey research for incentive travel
Recent research from McKinsey into the way we travel now is crammed with exciting,
actionable insights for organisers of incentive travel programmes. While the McKinsey
research focuses on leisure, the trends here tend to replicate themselves in incentive travel as,
after all, the travel reward is specifically designed to motivate and reward an individual, thus
appealing to the same human triggers.
The McKinsey research is a deep well of
rich content and merits time and
attention. I pulled out three takeaways
for organisers of incentive travel
programmes.
Overarching takeaway: the widening
generational gap
One overarching takeaway from the McKinsey
research is, perhaps, the widening gap between
the generations, with boomers and millennials
clearly and definitively at opposite ends of the
travel preference spectrum. Given the dramatic
changes in workplace demographics with Gen
Y and Z already featuring a significantly in work
environments and traditionalists and boomers
rapidly exiting stage left, this timely McKinsey
research could be taken as a handbook on
programme design for the coming generations
of incentive travel qualifiers.
SITE has been flagging this for quite some
time with, most recently, Meetings & Incentive‘s
Ashley Kreuger, the young leader representative
on SITE‘s international board, delivering a
compelling TEDTalk-style presentation on the
topic to a packed room of incentive travel
professionals in scintillating Sydney. The
McKinsey report bootstraps all that Ashley had
to say, validating it, and elevating it beyond
mere opinion or viewpoint to the realm of fact
and knowledge. So, what’s in the report?
1. Make it international — NextGen want
to travel far
First, some context. As we know, incentive travel
re-bounded spectacularly post-Covid but the
re-bound involved a double down on national
and regional travel and, in broad terms, an
avoidance of international and long-haul travel
(the exception was US incentives to Western
Europe which continued and continue to
proliferate). The McKinsey report, however,
highlights how younger travellers are
particularly excited about international travel,
planning a nearly equal number of international
and domestic trips in 2024, no matter their
country of origin, whereas boomers are
planning to take roughly twice as many
domestic trips.
By
Pádraic Gilligan,
founder, SoolNua
and chief
marketing officer,
SITE
Gen Y and Z are intrepid explorers and want
to get beyond their region and continent.
They’re part of the Ryanair/EasyJet generation
in Europe for whom getting on and off planes
was no different to getting on and off buses or
trains. They’ve seen more places by the time
they join the workforce than previous
generations saw over their entire lifetime.
They’re unlikely to be massively motivated by a
domestic or regional travel reward as they’ve
certainly “done that, seen that”. They want to
visit Bhutan or Zanzibar or Prince Edward Island
or Belize. But, more than that, they want
experiences, not superficial visitation.
2. Make it authentic — NextGen want
experiences, not visitation
Young travellers will try to save money on
What we’re all about: motivational experiences
Why we do it? Business results!
Site is the only global network of travel and event professionals committed to motivational
experiences that deliver business results.
Site provides insights and connections that inspire the utilisation of this powerful tool
across diverse industries, regions and cultures.
Site serves as a source of knowledge and best practices where members can make
personal connections that sustain professional growth.
Only one organisation sits at the critical intersection between those who seek
the benefits of motivational tools and those who can provide these extraordinary
experiences. That organisation is Site...
Contact
Email: info@sitesouthernafrica.com
www.sitesouthernafrica.com
www.siteglobal.com
SITE NEWS
flights, transport, shopping, even food but they
absolutely won’t economise on ‘experiences’.
Their travel is, in fact, defined by the
experiences they have which, in turn, create
meaningful and authentic connections with
the places they visit and build out enduring
memories which become they stories they tell.
But what are these experiences? How do they
differ from normal destination visitation?
Where normal visitation may involve
accommodation in a chain hotel, a city tour,
some high street shopping and dinner in a
local restaurant, an experience might involve
an edgy boutique hotel in a neighbourhood
area or a homestay, sharing meals with a local
family, taking a cookery class, attending a local
festival. Experiences involve engagement and
immersion, deep cultural connection,
opportunities for learning and personal
growth, forging indelible memories.
To save money, the first thing that a boomer
will cut from the vacation will be the
experience. It’s the last thing to be cut when it
comes to GenY!
3. Make it personal — NextGen want to
craft their own trips
Travellers today are delighting in crafting their
own trips — and this phenomenon is shared
across the entire spectrum, critical to GenY and
Z, but by no means exclusive to them. Amongst
the 5,000 individuals across the globe who
responded to the survey, less than 1 in 5 of
them had any use for a travel agent or advisor.
The reason? Control. The second-most-cited
reason? They simply enjoy the planning
process. According to McKinsey, “today’s
travellers tend to view the planning process…
as a treasure hunt,” and they pride themselves at
finding treasure all along the way in terms of
the coffee shops and restaurants they book, the
experiences they take, the cool places they find
to stay in.
And, when it comes to sources of inspiration
for trips, the ‘personal’ plays out strongest with
word-of-mouth from family/friends twice as
important as, say, a destination’s website.
Implications for planners of incentive
travel experiences
The first two takeaways are easily implemented
in the planning process. Clearly, when dealing
with younger demographics, pitch
international destinations and be sure to build
the programme inclusions with the local
knowledge and insight of a professional DMC
whose entire MO is focused on delivering once
in-a-lifetime, authentic destination experiences.
The third takeaway is decidedly, and
decisively, more challenging but, perhaps,
therein the reason why it merits analysis. At
present our approach to incentive travel is to
make programme execution effortless,
seamless and frictionless. “These qualifiers have
risen to the top, like cream in a milk bottle, now
it’s time for them to lie back, relax …”
But is that truly motivating for NextGen
qualifiers? Do they want a ‘frictionless’
destination experience, all sand, sea and
sunshine or do they want the destination to
impact on them deeply leaving its mark
physically, emotionally, mentally, spiritually?
The research is telling us that this is what
NextGen wants… they don’t want passive
visitation, they want active experiences. They
want to be personally involved in the choices,
they want to curate themselves… Seems to
me that they want what Cesare Pavese called
the ‘brutality of travel’.
So, how can we tweak programme design to
deliver on this?
Pádraic Gilligan is co-founder of SoolNua
with Patrick Delaney and serves as chief
marketing Officer for the Society for Incentive
Travel Excellence.
Building back Exhibitions and Events together!
The founding Associations of the SA Events Council have consistently provided essential information and support on event
safety, business relief and venue capacity. Ensure you are ready for business by engaging with your association today.
hello@saeventscouncil.org
DIRECTORY
SOUTHERN AFRICAN ASSOCIATION
FOR THE CONFERENCE INDUSTRY
EXSA OFFICE
www.exsa.co.za
SOCIETY FOR INCENTIVE
TRAVEL EXCELLENCE
SA EVENTS COUNCIL
EXCO AND HEAD OFFICE
Chairperson
Jaques Fouche
e: jaques@be-moved.co.za
c: +27 (0)60 993 7542
Vice-chairperson
Gheeta Payle
e: gheeta.payle@inhousevtm.com
c: +27 (0)61 609 8585
Treasurer
Alex Wrottesley
e: alex@intoafrica.co.za
c: +27 (0)79 429 1627
Chief executive officer
Glenton De Kock
e: ceo@saaci.org
c: +27 (0)82 575 7565
Membership Services & Operations
Tracey-Lee Abdulla
e: members@saaci.org
t: +27 (0)84 492 1515
REGIONAL COMMITTEE CHAIRPERSONS
Eastern Cape Chairperson
Neil Mouton
t: +27 (0)61 423 9920
e: ec.za@saaci.org
KwaZulu-Natal Chairperson
Kavitha Dhawnath
c: +27 (0)83 607 2006
e: kzn.za@saaci.org
EXSA Chairperson
Sibusiso Mncwabe
EXSA Vice Chairperson
Jacqui Nel
Treasurer
Ismael Atanasi
Gauteng Chairperson
Kerry-Lee Bester
Western Cape Chairperson
Liam Beattie
Western Cape Vice Chairperson
Nic Curle
KwaZulu-Natal Chairperson
Ashona Maharaj
Director
Gavin Burgess
Director
Kimendrie Pillay
Director
Ross Wilson
Co-opted Director
Daniel Chemel
Co-opted Director
Steve Marsden
President
Tes Proos
c: +27 (0) 84 682 7676
e:tes@crystalevents.co.za
Treasurer
Peter-John Mitrovich
c: +27 (0)82 318 1889
e:peter-john.mitrovich@grosvenortours.com
Sustainability
Daryl Keywood
Southern Africa Development
Brad Glen
East Africa Development
Chris Munyao
Young Leader Programme
Peter Mwanja
Africa Convention Bureaus
Rick Taylor
North Africa Development
George Fawzi
Board member at large
Rick Taylor
East Africa (Rwanda)
Chris Munyao
North Africa
George Fawzi
North Africa support
Brad Glen
e:hello@saeventscouncil.org
Chairperson
Raylene Johnson, CEO: TEBCO-SA
Interim treasurer
Glenn van Eck, Chairperson: CEPA
Spokesperson
Projeni Pather, Chairperson: AAXO
Members
Kevan Jones, Executive Director SACIA
Sharif Baker, Chairperson TPSA
Tes Proos, SITE President
Justin Hawes, Managing Director: Scan Display & Event
Greening Forum Treasurer
Sibusiso Mncwabe, Chairperson EXSA
Justin van Wyk, Chairperson SALPA
Mike Lord, Chairperson ESC
Arthur Goldstuck, PSASA Exco Member
Esmare Steinhofel, Chairperson: ICCA Africa Chapter
Advisory Members
Prof Nellie Swart, Associate Professor: Tourism
Management
Corne Koch, Head: Convention Bureau (WESGRO)
Tiisetso Tau, AAXO member
Daryl Keywood, SITE Member
Bheki Twala, TEBCO-SA Executive
Kim Roberts, SAACI Representative Western Cape
Robyn D’Alessandro, PR/Social media, Vivo Visual
Voice CC
Gauteng Chairperson
Mary Mahlangu
c: +27 (0)81 574 9493
e:jhb.za@saaci.org
Secretariat & Events
Mariaan Burger
c: +27 (0)82 557 8041
e: info@siteafrica.africa
Western Cape Chairperson
Ansu Colditz
c: +27 (0)82 457 8071
e:wc.za@saaci.org
Learning Ambassador
Esti Venske
c: +27 (0)83 482 9276
56 Business Events Africa August 2024
www.businesseventsafrica.com
DIRECTORY
ASSOCIATION OF AFRICAN
EXHIBITION ORGANISERS
EVENT GREENING FORUM
INTERNATIONAL CONGRESS &
CONVENTION ASSOCIATION
SACIA — Southern African Communications
Industries Association
c: +27 (0)82 555 5556
e: kevan@sacia.org.za
Executive director: Kevan Jones
46 Waterford Office Park, Waterford Drive, Fourways,
Johannesburg
t: +27 (0)87 265 5840
e: aaxo@aaxo.co.za
Association coordinator:
Anthea Buys
e:anthea@aaxo.co.za
Chairperson
Gary Corin, Specialised Exhibitions
e: Gary.corin@montgomerygroup.com
Vice Chairperson
Projeni Pather, Exposure Marketing
e:projeni@exposuremarketing.co.za
Venue Committee Chairperson
Cornelle du Preez, Gallagher Convention Centre
e:cornelled@gallagher.co.za
Treasurer
James Bull, Informa Tech
e:James.bull@informa.com
Immediate Past Chair
Devi Paulsen-Abbott
e:devi@aaxo.co.za
Board of Directors
Adele Hartdegen, Dogan Events
Errol Bryce, Vuka Group
Joshua Low, dmg Events
Tracy Gounden, Messe SA
179 Jan Smuts Ave, Parktown North, Private Bag X7000,
Parklands 2121
t: +27 (0)11 447 4777
e:info@eventgreening.co.za
w:www.eventgreening.co.za
Management Committee Members:
Chairperson: John Arvanitakis (Chat’r Xperience)
Vice Chairperson: Neo Mohlatlole (7 Colors)
Treasurer: Justin Hawes (Scan Display)
Secretariat: Lynn McLeod (individual)
Morwesi Ramonyai (Borena Energy)
Gavin Burgess (Technology Partners)
Grace Stead (Steadfast Greening)
JP van Schalkwyk (Up-A-Tone Events)
Sonja van Rooyen (Specialised Exhibitions)
Emma Kumalo (Chat’R Xperiences)
Angelique Smith (Event Synthesis)
Joey Swart (Take Note Events)
Louis Nel (Louis THE Lawyer)*
*Co-opted
They are joined by the EGF’s associate member
representatives, who are:
AAXO: Anthea Buys
EXSA: Doug Rix/Lee-Ann Alder
Fedhasa: TBC
IFEA Africa: Janet Landey
The MICE Academy: Helen Brewer
PCO Alliance: Melody Barber
SAACI: Glenton de Kock
SACIA/TPSA: Kevan Jones
SA Roadies: TBC
ICCA African Chapter
Chairperson:
Taubie Motlhabane
Cape Town International Convention Centre
t: +27 (0)21 410 5000
e:Taubiem@cticc.co.za
Deputy Chairperson:
Frank Murangwa
Rwanda Convention Bureau
t: +250 788 358 454
e: frank.murangwa@rcb.rw
Secretariat:
Esmaré Steinhöfel
ICCA Africa Regional director
c: +27 (0)84 056 5544
e:esmare.s@iccaworld.org
www.iccaworld.com/dbs/africanchapter
www.iccaworld.org
OTHER ORGANISATIONS
OF INTEREST
ABTA — African Business Travel Association
Box 2594, Pinegowrie, 2123
t: +27 (0)11 888 8178
c: +27 (0)83 679 2110
e: monique@abta.co.za
w: www.abta.co.za
Founder: Monique Swart
ASATA – Association of Southern African
Travel Agents
PO Box 650539, Benmore, 2010
t: +27 (0)11 293 0560/61
e: barbara@asata.co.za
e: general@asata.co.za
Office manager: Barbara Viljoen
Council of Event Professionals Africa
Kevan Jones
e: kevan@sacia.org.za
t: +27 (0)11 083 6418
c: +27 (0)82 555 5556
Chairperson: Glenn van Eck
Magnetic Storm
c: +27 (0)82 800 2616
e: glenn@magnetic.co.za
FEDHASA National Office — Federated
Hospitality Association of Southern Africa
PO Box 3853, The Reeds, 0157
c: +27 (0)82 552 9862
e: ceo@fedhasa.co.za
w: www.fedhasa.co.za
PSASA – Professional Speakers Association of
Southern Africa
t: +27 (0)11 462 9465
c: +27 (0)83 458 6114
e: admin@psasouthernafrica.co.za
w: www.psasouthernafrica.co.za
SATI — South African Translators’ Institute
Executive director: Marion Boers
t: +27 (0)11 803 2681
e: office@translators.org.za
w: www.translators.org.za
SATSA — Southern Africa Tourism Services
Association
Box 900, Ferndale 2160
t: +27 (0)11 886 9996
e: pa@satsa.co.za
w: www.satsa.com
SKAL International South Africa
Secretary: Anne Lamb
t: +27 (0)21 434 7023
c: +27 (0)82 708 1836
e: anne@yebo.co.za
w: www.skalsouthafrica.org
STA — Sandton Tourism Association
t: +27 (0)83 558 5445
e: secretariat@sandtontourism.com
w: www.sandtontourism.com
TBCSA — Tourism Business
Council of South Africa
Chief executive: Tshifhiwa Tshivhengwa
Box 11655, Centurion 0046
t: +27 (0)12 664 0120
e: comms@tbcsa.travel
w: www.tbcsa.travel
w: www.tomsa.co.za
Member relations manager: Boitumelo Moleleki
TGCSA — Tourism Grading
Council of South Africa
Private Bag X10012, Sandton 2146
t: +27 (0)11 895 3000
f: +27 (0)11 895 3001
e: enquiries@tourismgrading.co.za
TINSA — Interpreters/Translators Network
of Southern Africa
e: info@interpreter.org.za
t/f: +27 (0)11 485 2511
c: +27 (0)83 249 0010
w: www.interpreter.org.za
TPSA — Technical Production Services
Association
c: +27 (0)82 555 5556
e:kevan@sacia.org.za
w: www.tpsa.co.za
Executive director: Kevan Jones
TTA — Tshwane Tourism Association
Box 395, Pretoria 0001
t: +27 (0)12 841 4212
e: secretary@tshwanetourism.com
w: www.tshwanetourism.com
Chairperson: Bronwen Cadle de Ponte
Secretary: Sithembile Nzimande
Membership coordinator: Liz Oosthuysen
e: membership@tshwanetourism.com
SABOA — Southern African Bus Operators
Association
Postnet Suite 393, Private Bag X033, Rivonia 2128
t: +27 (0)11 511 7641
e: saboa@saboa.co.za
w: www.saboa.co.za
www.businesseventsafrica.com
Business Events Africa August 2024 57
“
THE MARKET LAST NEWS WORD
UFI announces upcoming
departure of CEO Kai Hattendorf
UFI, The Global Association of the Exhibition Industry, announces that Kai Hattendorf will leave
UFI at the end of 2024, having been the CEO since 2015.
Ijoined UFI in 2015, and these past ten
years as the association’s chief executive
officer have been an amazing journey,
serving the global exhibitions and business
events industry,” says Kai Hattendorf. “A role
like this is a stewardship for every person in
office, and part of that stewardship is to find
the right time to pass on the baton to a new
leader. I could think of no better time to do
this than the coming months, and as part of
UFI’s centennial, where we recognise the
achievement of the past while preparing for
the challenges of tomorrow”, Kai continues.
Founded in 1925 in Milan, UFI will embark
on a year of special programmes and
activities to mark the organisation’s
centennial at the 2024 Global Congress that
will take place from 20-23 November in
Cologne, Germany.
“UFI has an extremely strong team in place
in Paris and the offices around the world,
thanks to the amazing work Kai is doing,
together with our chief operating officer,
Adeline Vancauwelaert, in recent years,” said
Geoff Dickinson, UFI president. “On behalf of
the UFI leadership, I cannot highlight enough
how Kai’s tireless work over the past ten years
has driven UFI’s growth and development
through good times, as well as the pandemic
— the worst crisis we all had to face in our
lifetime. Kai’s commitment to our industry is
unparalleled, and we will make sure to see
him off in style towards the end of the year.”
The UFI leadership team, led by Mr Dickinson
and supported by Ms Vancauwelaert and
Mr Hattendorf, is managing the process of
recruiting UFI’s next CEO.
Index of advertisers and contributors
ADVERTISER PAGE EMAIL WEBSITE
AAXO 51 aaxo@aaxo.co.za www.aaxo.co.za
Avani Windhoek 42-43 windhoek@avanihotels.com avanihotels.com/en/windhoek
CSIR ICC 38-40 icc@csir.co.za www.csir.co.za
CTICC FC,IFC,6-8 media@cticc.co.za www.cticc.co.za
Event Greening Forum 52 info@eventgreening.co.za www.eventgreening.co.za
Event Synthesis International 11 angie@esiglobal.co.za www.esiglobal.co.za
EXSA 53 exsa@exsa.co.za www.exsa.co.za
Mjunxtion 4 yolande@mjunxtion.co.za www.mjunxtion.co.za
Northern Cape 18-21 businessevents@experiencenortherncape.com www.experiencenortherncape.com
Premier Hotels & Resorts 49 info@premierhotels.com www.premierhotels.com
SAACI 29 info@saaci.org www.saaci.org
SA Events Council 55 hello@saeventscouncil.org www.saeventscouncil.org
Scan Display 30-32 justin@scandisplay.co.za www.scandisplay.co.za
SITE Africa 54 info@sitesouthernafrica.com siteglobal.com/chapter/site-africa
Tourvest 14-16 laurinda.schroeder@tourvest-ime.com tourvest-mice.co.za
58 Business Events Africa August 2024
www.businesseventsafrica.com
THE MARKET LAST WORD NEWS
Towards the future
The new hospitality industry is constantly striving to offer guests something special and stay
abreast of ever-changing consumer demands. From the US, to China, in Africa, and other
jurisdictions, researchers and owners/managers alike are analysing opportunities. Change is
happening and fast, and I’ve tried to capture some of these trends that are driving results.
By Mark Jakins
Guests are seeking more personalised
experiences that meet their discerning
cultural, lifestyle and time management
needs — this is in a world where diversity is
growing, as is the need for the industry to
acknowledge this.
Hospitality groups and owners are pushing
hard to optimise digital guest experiences.
Guest experience technology is likely to
dominate hospitality investment in technology
and that desire to achieve a competitive
advantage. Some of these recipient focus areas
include contactless check-in/out, automated
communication tools, online payment
authorisations, digital tipping, and keyless entry.
Travellers are continuing to prioritise health
and wellness for themselves, in their travel
arrangements and choices of location, hotels
and other tourism facilities — there’s a new
consciousness, for the value of both physical
and mental health.
The business and leisure blurring
phenomenon, Bleisure Travel, is also increasing
— and not just before or after work events, to
explore the destination. Today, guests often stay
longer and even bring family or friends along.
The trend of working while on the road is also
popular among digital nomads, the selfemployed,
or employees with flexible work
contracts. Beware the hospitality establishments
that don’t offer high-speed Wi-Fi, co-working
areas, rooms with workstations, or work-fromhotel
packages (some of these include themed
business community events gatherings of local,
like-minded business folk, cocktail snacks, onsite
technical support, printing, a meeting room
for conference calls or presentations).
Real, authentic information is continuing to
gain traction as a means of gaining business —
even if everything is not entirely positive. As
owners or managers build a hotel’s reputation,
the latest stats show that over 80 per cent of
people always read reviews before booking
their stay, while three-quarters of travellers value
online ratings over a hotel’s own marketing or
brand info. If properties increase satisfaction
scores, room rates can be increased, and
occupancies will surely follow.
The much-hyped Artificial Intelligence (AI)
tidal wave is now crashing on fertile shores and
becoming the norm. Hospitality marketers and
agencies are using communication campaigns
with personalised replies, revenue management
systems feature AI reliance for pricing
optimisation — and marketing platforms are
aggregating guest data and clear demand
trends distilled into targeted campaign
recommendations.
Probably the best example of the use of AI in
hospitality is in China, where high-tech hotels
have been created that lower management
costs and improve efficiency, replacing manual
work like cleaning, room service delivery, etc.
with systems and robots. Facial recognition
check-in at hotels is becoming a reality in China,
as well as the use of AI-powered computers that
mine data to provide tailored customer
experiences. This also adds to the unique
physical and design experience enjoyed by
guests of hotel brands.
One big challenge most hospitality
companies are facing, in the adoption and
implementation of Hospitality AI, is the
investment cost involved, including the
acquisition of the hardware, instruments,
gadgets, installation cost, and cost for hiring and
training of operators and employees. All these
expenditures are needed to ensure the smooth
setup and efficient running of the technologies
to benefit the tourism and hospitality industry.
As tourism in Africa grows, security for
travellers is becoming a crucial hospitality trend.
Ensuring safety enhances tourists’ experiences,
protecting them from potential threats and
fostering peace of mind. Improved security
measures not only attract more visitors, but also
contribute to sustainable development and
economic prosperity in the region, making it a
vital focus for the hospitality industry.
Over the past few years, the hospitality
industry’s biggest challenge has not just been
attracting customers, but also finding and
retaining staff. Many hotel groups have begun
making internal changes and improvements,
including offering staff free or low-cost
accommodation, increased wages, reduced
peak-time working hours, and considerable
investment in training programmes to motivate
staff! This will improve culture and positivity, and
position hospitality as a prospective industry of
choice to work in.
Finally, according to The Expedia Sustainable
Travel Study, 90 per cent of respondents are
looking for greener ways to travel, and 75 per
cent are willing to pay extra for environmentallyfriendly
options — and the trend shows that
sustainability is no longer a choice if you want
to keep attracting eco-conscious guests.
There is no doubt that astute hospitality
players will treat guests of the future with
personalised attention, aided by AI-infused
granular segmentation and service offerings. In
addition, technology should assist in efficiencies
and automation — which may detract from the
African agenda of job creation. As with other
industries, the hospitality industry needs to be
vigilant to evolving trends and revisit its guest
strategies continuously.
Some of us will always say that the basics
remain the core pillars of hospitality success – a
good night’s sleep, in a comfortable and clean
environment – supported by wonderful dining
experiences and treated with respect by the
hotel staff who interact with guests with
sensitivity and a positive attitude!
Who is Mark Jakins?
Mark Jakins writes for Business Events Africa in his
private capacity. He is the head of advisory for Valor
Hospitality, a global hospitality management company
with offices and hospitality locations in the US, UK,
Middle East, and Africa. He is also the chief executive
officer and founder of Futuredrum, a bespoke branding,
marketing, and business turnaround consultancy.
www.businesseventsafrica.com
Business Events Africa August 2024 59
DIGITAL
DIRECTORY
AFRICA’S LEADING
BUSINESS EVENTS
DIRECTORY
2 for
1 offer
The print listings now mirror our
online directory style with basic and
premium listings. In fact, upgrading
a basic listing in print to premium will
include an upgrade to premium on
the website and vice versa. The
same information online is
printed in the print
directory.
Business Events Africa is known for having the most comprehensive directory of venues, service providers, speakers
and conference organisers in Africa. We have been a trusted source of information for more than 41 years, and
now offer this valuable resource online.
The market is tough out there. What makes your business different from any other? For starters, be more accessible
on the internet.
Online searches are now the preferred method of finding information and contact details, so the better your online
presence, the more business you will get.
BENEFITS OF LISTING YOUR BUSINESS:
• By claiming your listing, you can may your company’s information up-to-date at your own convenience
• Upgrade your listing online at any time, to maximise your brand exposure
• Improve your SEO and online presence
• We provide a targeted audience for your business
• See your stats — know how many people are seeing your listing
• Increase traffic to your website with a link from the directory
For as little as R2 400, you may get the edge over your competitors by
providing indispensable information to your customers on our online directory.
Affordable advertising is just a click away.
Visit www.businesseventsafrica.com/directory
Call +27 (0)31 764 6977 for more information