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Delta Chi – Knight Errant_Fall24

Delta Chi Knight Errant Fall 2024

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6 KNIGHT ERRANT | DELTA CHI FOUNDATION

Impact Report: Leadership

From Texas Tech to Great Wolf

Lodge, Keenan Weiss Exemplifies

Leadership and Service in the

Hospitality Industry

Keenan Weiss, Texas Tech ‘12, is a proud Delta

Chi alumnus who has built an impressive career

in the hospitality industry, rising to significant

leadership positions at Great Wolf Lodge. Deeply

rooted in his Delta Chi experience, Keenan’s story

highlights the enduring impact of fraternity

values on his approach to leadership and his

dedication to shaping the next generation of

industry leaders.

Delta Chi: Where Leadership Begins

Although Keenan’s career path began in high

school, where Great Wolf Lodge recruited him,

his career was heavily influenced by his time

with Delta Chi at Texas Tech. The fraternity

provided a foundation where Keenan developed

critical leadership qualities and values that

would shape his entire professional journey.

Surrounded by brothers who valued integrity,

service, and personal growth, Keenan found

inspiration and guidance that would influence

his career decisions. His involvement in Delta

Chi was more than an extracurricular activity—

it was a transformative experience that laid the

groundwork for his professional ethos.

Climbing the Ladder: From Aquatics

to General Manager

Keenan’s hospitality career began in earnest

as an Aquatics Supervisor at Great Wolf Lodge

in Grapevine, Texas. His strong work ethic

and natural leadership skills quickly became

evident, allowing him to ascend the ranks and

hold various pivotal roles, including Director of

Aquatics and Assistant General Manager.

His career trajectory took him across several

locations, including Grapevine, Texas; Manteca,

California; and Kansas City, Kansas, where

Keenan refined his operational expertise and

leadership acumen, culminating in his current

role as General Manager in Kansas City. “Every

step up the ladder came with its challenges, but

those challenges are what built my character and

strengthened my resolve,” Keenan reflects.

Leading by Example:

A Hands-On Approach

Keenan’s leadership philosophy is characterized

by a hands-on, employee-first approach. He

places a strong emphasis on his team’s well-being

and professional development. His leadership

style, which motivates and supports staff for

success, is deeply rooted in his undergraduate

experience, where he learned the importance of

service, collaboration, and leading by example.

Keenan’s approach is one of empowerment—he

believes that by investing in his team, he can

foster a culture of trust, respect, and mutual

growth. “Leadership is not about being in charge;

it’s about taking care of those in your charge,”

Keenan often says, a philosophy that echoes the

values instilled in him during his fraternity days.

Setting New Standards:

Achievements that Matter

Throughout his career, Keenan has led significant

projects, including the successful launch of

several new Great Wolf Lodge properties.

Keenan’s ability to manage large-scale projects

with precision and dedication has driven business

growth and set new benchmarks for excellence

within the hospitality industry, reflecting his

deep commitment to both his team and the guests

they serve.

A Partnership Built on Mutual Goals

Keenan’s personal life is deeply intertwined

with his professional journey, especially

through the connections he made in Delta

Chi. It was within the fraternity that he met

his wife, Maggie. Together, they have built a

life centered on mutual support and shared

goals, focusing intensively on their careers and

future aspirations and pursuing their ambitions

with dedication and clarity. “We’re a team in

every sense of the word, both in life and in

our careers,” Keenan reflects, underscoring the

strength of their bond.

A Legacy of Leadership and Service

Keenan Weiss’s journey is a compelling example

of how Delta Chi can significantly influence both

personal and professional development. From his

early days as an undergraduate member to his

current role as General Manager at Great Wolf

Lodge, Keenan’s path embodies the fraternity’s

values of promoting friendship, developing

character, advancing justice, and assisting in

the acquisition of a sound education. Keenan’s

journey is a powerful reminder of the impact

that Delta Chi’s values can have, not just during

college years but throughout a lifetime of

leadership and service.

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