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Made in Türkiye December 2024

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December 2024

The Renewed World

of Cosmetics with

Biotechnology!

Commitment to the

economic stability

The cosmetics industry is undergoing a

significant transformation thanks to the

innovative solutions offered by biotechnology.

Biotechnology provides the opportunity

to use natural resources more

efficiently and to develop effective ingredients,

allowing brands to reshape their

products. These developments create a

great opportunity to respond to consumer

demands while ensuring environmental

sustainability. Experts emphasize

that one of the key benefits of biotechnology

in cosmetic products is the ability to

make ingredients purer and more effective.

Page 4

coupled with

sustainable

growth

Legendary care

collections for hands

and lips from Nuxe

Turkish Vice President Cevdet Yılmaz said the Government

is keen to ensure balanced growth while curbing

inflation after official data suggested what he said signaled

the real sector’s resilience in the face of formidable

challenges.The seasonally adjusted Real Sector

Confidence Index index, which measures sentiment

among manufacturers, rose by 1.2 points in November

to 103.4, according to data by the Central Bank of the

Republic of Türkiye (CBRT). The figure represents the

highest level since April 2024. The increase was driven

by improving assessments of order volumes, stock levels,

export expectations and employment prospects.

However, evaluations of fixed capital investment fell

slightly, and production outlooks held steady.

Yılmaz framed the latest data as evidence of resilience

and commended the resilience and dynamism of Türkiye’s

real sector despite global and regional challenges.

Page 8

The cold weather and wind of winter can

dry out hands and lips, leading to increased

sensitivity in the skin. Nuxe offers three

effective collections, specifically developed

for dry and sensitive skin, to provide the

essential care your hands and lips need during

the winter months.

The Very Rose, Reve De Miel, and Sweet Lemon

collections are formulated with natural

ingredients that deeply hydrate and soften

your skin while offering a sensory skincare

experience with their delicate fragrances.

Page 4

Erase the traces

of time!

Turkish exports to

African nations exceed

$15B in first 10 months

Türkiye’s exports to African countries have surpassed

$15 billion between January and October this year,

according to a report citing foreign trade data.

The volume of shipments to African nations increased

by 1.8% in the first 10 months of the year compared

to the same period in 2023, reaching $15.1 billion,

the data compiled by Anadolu Agency from Turkish

Exporters Assembly (TIM) revealed.

Apart from robust trade, Türkiye has become an

important partner for development and investment

in Africa, strengthening cooperation in areas such as

construction and energy.

Relations between Ankara and African countries have

gained momentum in recent years and there are 44

Turkish embassies in Africa, compared to 12 in 2003.

Page 2

Şimşek warns of

protectionism risk

for global trade

Türkiye aims

for 1.5 pct

share of global

FDI by 2028

Trade Minister Ömer Bolat announced

plans to increase the country’s

share of global foreign direct investment

(FDI) to 1.5 percent by 2028,

building on significant growth in recent

years.

“Our share in foreign investments

globally was 0.2 percent in the past.

We increased it to 1 percent by 2002,

and our goal is to reach 1.5 percent

by 2028,” Bolat said at the parliament’s

plan and budget commission.

Page 9

Germany, Türkiye

look to boost

cooperation on

energy, renewables

Current account posts surplus

for four months in a row

Turkish trade deficit

narrows 30.1% in

January-October

period

The current account balance

has posted a surplus for a fourth

consecutive month in September,

data from the Central Bank has

shown.

In September, Türkiye posted a

current account surplus of $2.99

billion, higher than economists’ expectation

of a $2.7 billion surplus

for the month.

The current account surplus rose

from $769 million in June to $1.45

billion in July and to $4.85 billion

in August.

“We expect the annual current account

deficit to decline to 0.8 percent

of GDP in the third quarter

and the downward trend to continue

in the final quarter,” Finance

Minister Mehmet Şimşek wrote on

X, commenting on the latest data

from the Central Bank.

The improved current account balance,

reduced external financing

needs and increased capital inflows

contribute to reserve accumulation

and support macro stability, Şimşek

said. Page 9

Türkiye launches

Europe tour to

promote renewable

energy strategy

Vichy’s Powerful Collagen-Boosting Skincare

to Restore Your Skin’s Youthfulness!

Good news for those who want to delay the

effects of aging and restore a firmer, more

elastic appearance to their skin! Vichy’s Liftactiv

Collagen Specialist series, with its advanced

anti-aging formula, helps support

collagen production. Packed with the latest

in skincare science, this series offers rejuvenating

effects from the eye area to the face.

Firmer, More Elastic, and Younger-Looking

Skin: Vichy Liftactiv Collagen Specialist

Day Cream

One of the reasons Vichy is the most recommended

anti-aging skincare brand* is its

powerful products like the Liftactiv Collagen

Specialist Day Cream. Page 9

Treasury and Finance Minister Mehmet Şimşek

warned about negative risks originating from rising

protectionism on global trade, issuing a stark warning

how if this trend continues we could witness declines

in global gross domestic product (GDP).

Speaking at the panel titled “Addressing Global

Economic Uncertainty: Strategies for Resilience”

during this year’s TRT World Forum, the minister

drew attention to the issue of trade fragmentation and

other major global challenges.

“Trade fragmentation is no longer a theoretical risk,

it’s a reality. Protectionism is now the new normal,” he

said. Page 10

Mix, Revive,

Shine!

Germany and Türkiye plan to increase

cooperation on renewable forms

of energy, German Vice-Chancellor

and Economy and Climate Minister

Robert Habeck told the German-Turkish

Energy Forum in Berlin.

Page 10

New Vital Perfection

Series from Shiseido!

Türkiye’s trade gap narrowed by

approximately 30% in the first 10

months of the year when compared

to the same period a year earlier,

official data by the country’s statistical

authority showed.

In the January-October 2024 period,

the foreign trade deficit was

$65.85 billion, according to data

from the Turkish Statistical Institute

(TurkStat), marking a 30.1%

year-on-year drop. Page 9

Türkiye has outlined its plans for renewable

energy capacity expansion

and clean energy transformation

by 2035 to investors at a meeting in

London, which marked the start of

the Presidential Investment Office’s

Europe tour, with upcoming stops

in France, the Netherlands and

Germany.

The tour aims to showcase Türkiye’s

investment opportunities in renewable

energy and provide details

on its strategies and incentives, including

tariff models, for achieving

its 2035 goals.Page 2

The practical secret to

glamorous hair


Economic Newspaper December

2 Please mention

2024

“Made in Türkiye” when writing to advertisers

Mehmet Soztutan

Editor-in-Chief

Letter From

The Editor

Plugged into competence

and innovation

Turkey has turned out to be a land of competent and innovative

exporters. The question is: How can you produce the processes

that induce product innovation in your company? Innovation is a

major business priority; simply put, companies make more money

when they have a clear process that produces a reliable stream of

new and innovative products.

Exporters operating in Turkey consistently put an emphasis to tackle

the problems they face in integrating an innovation strategy

with planning and execution and moving at speed to stay ahead

of the competition.

Exporting is an efficient means of introducing new technologies,

both to the exporting firms in particular and to the rest of the economy,

and exports are a channel for learning and technological

advancement processes.

Opening up a country’s market to the international markets allows

a country more efficient production and allocation of resources as

the country can concentrate on the production of goods in which

it has a comparative advantage based on its factor endowments.

Thus, world trade markets allow producers and consumers of the

participating countries to benefit from lower prices, higher-quality

products, more diverse supply of goods, and higher growth.

Despite the global imbalances and the regional turmoil, the Turkish

economy sustains its strong position on the path of sustainable

growth. As for Türkiye’s exporters, they wish to relentlessly

invest, manufacture and export.

Carrying out sizeable technology investments in various industries,

Turkish companies managed to diversify their export markets.

Realizing a fascinating growth in the past decade, the business

people of Türkiye are now gearing up themselves to produce

the market trends by investing in brand development.

As known, our publications remain at the service of those businesses

people seeking to increase their share in the increasingly

competitive foreign markets.

As it is the case in the past, we aim at conveying the messages of

the Turkish exporters in efficient manner. We wish them and their

trading partners success and lucrative trade.

THOUGHT OF

THE MONTH

Always listen to experts!

They’ll tell what can’t

be done and why. Then

do it!

When the man in the street says: “If it ain’t broke, don’t fix it,” the

lawyer writes:

“Insofar as manifestations of functional deficiencies are agreed

by any and all concerned parties to be imperceivable, and are so

stipulated, it is incumbent upon said heretofore mentioned parties

to exercise the deferment of otherwise pertinent maintenance

procedures.”

****************

In the USA, everything that is not prohibited by law is permitted.

In Germany, everything that is not permitted by law is prohibited.

In France, everything is permitted, even if prohibited by law.

In Switzerland, everything that is not prohibited by law is obligatory.

*********************

A junior partner in a firm was sent to a far-away state to represent a

long-term client accused of robbery. After days of trial, the case was

won, the client acquitted and released. Excited about his success,

the attorney telegraphed the firm: “Justice prevailed.”

The senior partner replied in haste: “Appeal immediately.”

***********************

How many lawyers does it take to change a light bulb?

“How many can you afford?”

It only takes one to change your bulb...to his.

Two. One to change it and one to keep interrupting by standing up

and shouting “Objection!”

Three. One to do it and two to sue him for malpractice.

Three. One to turn the bulb, one to shake him off the ladder, and

the third to sue the ladder company.

Three. One to sue the power company for insufficiently supplying

power, or negligent failure to prevent the surge that made the bulb

burn out in the first place, one to sue the electrician who wired the

house, and one to sue the bulb manufacturers.

Fifty four. Eight to argue, one to get a continuance, one to object,

one to demur, two to research precedents, one to dictate a letter,

one to stipulate, five to turn in their time cards, one to depose, one

to write interrogatories, two to settle, one to order a secretary to

change the bulb, and twenty-eight to bill for professional services.

How many lawyers does it take to screw in a light bulb?

None, lawyers only screw us.

You Might Be a Lawyer if...

• you are charging someone for reading these jokes.

• you believe that a forty words’ sentence is a short one.

• you have a daughter named Sue and a son named Bill.

• you can look at a contract and instantly tell whether it’s verbal

or written.

• your other car is a BMW.

• when you look in a mirror, you see a lawyer.

Responsible Editor:

Mehmet Söztutan

(mehmet.soztutan@img.com.tr)

Editors:

Assoc. Prof. Mehmet Ali Özbudun

Ayça Sarıoğlu

Dilara CİCA

Correspondent:

İsmail Çakır

(ismail.cakir@img.com.tr)

Marketing Manager:

Recep Arslantaş

(recep.arslantas@img.com.tr)

Arts Director:

Tayfun Aydın

(tayfun.aydin@img.com.tr)

Subscription:

Ismail Özçelik

(ismail.ozcelik@img.com.tr)

HEAD OFFICE:

İstanbul Magazine Group

İHLAS MEDIA CENTER

Merkez Mah. 29 Ekim Cad. No:11

Medya Blok Kat:1 34197

What’s the difference

between a psychotic

and neurotic?

Publisher:

ISTMAG Magazin Gazetecilik

İç ve Dış Ticaret Ltd. Şti. Adına Sahibi

H. Ferruh Işık

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Tel: (90 212) 454 30 00

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WHEN CONTACTING ADVERTISERS

THE ECONOMIST

OK..

A neurotic knows two and two are four -- but

he hates it.

Turkish exports to African nations

exceed $15B in first 10 months

Continued From Page 1

Sales to Africa constituted 7% of Türkiye’s total

exports in the 10 months. The continent ranked

sixth among the 12 country groups to which Türkiye

exported the most during this period.

In comparison, Türkiye exported $79.9 billion to

European Union countries in the first 10 months

of the year and $23.3 billion to the Middle Eastern

countries.

In the first 10 months of the year, Türkiye exported

the most to Egypt among African countries,

with nearly $3 billion, along with other North

African countries, which were closely followed by

sales to South Africa and Nigeria.

Accordingly, exports to Egypt were determined

at $2.9 billion, Morocco at $2.5 billion, Algeria at

approximately $2 billion, Libya at $1.9 billion and

Tunisia at $859.2 million.

South Africa came in next with $514.5 million, Nigeria

with $482.1 million, Djibouti with approximately

$343 million, Ghana with approximately

$313 million and Senegal with $301.1 million.

When examined sectorally, the sectors with the

highest exports to African countries in the period

in question were chemicals and products

with $2.5 billion, grains, pulses, oilseeds and its

products with $2.3 billion, steel with $1.7 billion,

the automotive industry with $1.2 billion and the

electrical and electronics sectors with $1.1 billion.

The sectors that increased their exports the most

over the same period were chemicals and products

with $248.5 million, jewelry with $137.7

million and textiles and raw materials with $98.6

million, respectively.

The jewelry sector made $309.7 million in exports

to African countries, while the textiles and raw

materials sector’s export volume reached $1.1 billion,

and the machinery and components sector

also exported $1.1 billion worth of goods in 10

months.

The sectors with the least exports to the continent

were other ornamental plants with $2.1 million,

olives and olive oil with $12.9 million, and fresh

fruits and vegetables with $20.2 million.

For the January-October period, Türkiye’s total

exports totaled $216.4 billion, up 3.2% year-over-year.

Türkiye launches Europe tour to

promote renewable energy strategy

Continued From Page 1

Turkish Ambassador to the U.K. Osman Koray

Ertaş addressed the growing challenges

of climate change during the event. He emphasized

Türkiye’s dedication to tackling these

issues through ambitious transformation

plans and reiterated the country’s support for

green energy investments.

Zeynel Kılınç, the vice president of the Investment

Office, described the London meeting

as the first step in the tour. He highlighted

the U.K.’s critical role in the renewable

energy sector and shared insights into Türkiye’s

renewable energy targets, upcoming

competitions in renewable resource areas

and the nation’s favorable investment climate.

Kılınç reaffirmed Türkiye’s commitment to

achieving its 2053 net zero emissions target,

with clean energy transformation as a central

priority.

Energy and Natural Resources Minister Alparslan

Bayraktar outlined Türkiye’s longterm

energy strategy, which focuses on five

areas: increasing renewable energy capacity,

improving energy efficiency, expanding nuclear

power generation, adopting new technologies

such as hydrogen and battery storage,

and investing in critical minerals and rare

earth elements.

Bayraktar noted that by 2035, Türkiye aims

to achieve ambitious goals, including expanding

its combined wind and solar energy

capacity from 30 to 120 gigawatts. He also

emphasized that meeting these targets would

require an investment of at least $80 billion.



4 Economic Newspaper

Please mention

“Made in Turkey” when writing to advertisers

December

2024

The Renewed World of Cosmetics with Biotechnology!

Legendary care collections

for hands and lips from Nuxe

Continued From Page 1

Components such as hyaluronic

acid and peptides, used in skincare,

are obtained through biotechnological

methods, carrying

properties that delay skin aging.

Such ingredients help maintain

skin moisture balance and enhance

elasticity.

Sustainability

Significant gains are also being

achieved in terms of sustainability.

Thanks to biotechnology,

plant extracts produced in laboratory

settings help protect natural

resources. This contributes to

the preservation of biodiversity

and makes it easier for brands

to achieve their goals of offering

eco-friendly products.

Environmental Sensitivity

Consumers are increasingly gravitating

towards environmentally

friendly and ethical products. The

production processes of biotechnological

products have the potential

to reduce environmental

impact due to their lower water

and energy consumption.

Future Trend

In the coming years, the widespread

adoption of personalized

cosmetic products is expected.

Experts state that, thanks to biotechnology,

it will be possible to

develop formulations tailored to

an individual’s genetic makeup or

skin type. This will allow users to

choose customized products that

meet their specific needs.

Innovative Ingredients

The impact of biotechnology on

the cosmetics industry is not limited

to the improvement of existing

products. Promising research is

expected to lead to the emergence

of new, innovative ingredients and

more solutions for skin health.

A Revolutionary Transformation

In conclusion, biotechnology is

creating a revolutionary change in

the cosmetics sector. Nature-inspired

solutions and sustainability-focused

approaches will be

crucial for brands’ future success.

This transformation plays an important

role in meeting consumer

expectations as well as fulfilling

environmental responsibilities.

Continued From Page 1

Very Rose Collection: Gentle Care

for Sensitive Skin

Nuxe’s Very Rose collection brings

the natural moisturizing and soothing

properties of roses into modern

skincare. Enriched with organic aloe

vera and rose extracts, the formula

provides instant relief for sensitive

skin while offering a sensory experience

with its iconic rose fragrance.

This collection absorbs quickly,

providing long-lasting comfort and

hydration throughout the day.

Very Rose Hand and Nail Cream

This cream, with its oil-free formula,

absorbs quickly into the skin, providing

long-lasting hydration and enveloping

your hands in a rose scent.

Very Rose Rose-Infused Lip Balm

Softens and hydrates lips, giving

them a smooth appearance. The creamy

texture is quickly absorbed without

leaving any stickiness.

Reve De Miel Collection: The Healing

Touch of Natural Honey

Nuxe’s iconic Reve De Miel collection

brings the nourishing and

soothing benefits of natural honey,

enriched with Provence Lavender

Honey and other natural ingredients,

to provide intensive care

for dry skin. This collection deeply

nourishes, hydrates, and protects the

skin, while its generous texture provides

comfort and protection, with

the refreshing scent of honey and

vanilla for a sensory experience.

Reve De Miel Hand and Nail Cream

Formulated with Provence Lavender

Honey and organic Camelina Oil,

this cream nourishes, softens, and

protects the hands from external

elements.

Reve De Miel Lip Balm

Nourishes and softens lips while delighting

your senses with the honey

and vanilla fragrance.

Reve De Miel Honey Lip Balm

Instantly repairs and nourishes dry,

chapped lips.

Reve De Miel Honey Lip Stick

Moisturizes, repairs, and protects

lips, providing a practical solution

for everyday use.

Sweet Lemon Collection: A Refreshing

and Sweet Skincare Experience

Nuxe’s Sweet Lemon collection adds

a sweet touch to skincare with its

lemon meringue scent and highly

moisturizing formulas, perfect for

dry skin. The lightweight textures

provide instant hydration without

leaving a greasy feeling.

Sweet Lemon Hand and Nail Care

Cream

Quickly hydrates and smooths the

hands while leaving a fresh lemon

meringue scent for all-day freshness.

Sweet Lemon Lip Balm

Provides all-day hydration for the

lips, leaving no stickiness and a refreshing

sensation.

Sweet Lemon Lip Moisturizer

Formulated with nourishing Shea

Butter, this moisturizer hydrates lips

and can be used anytime for convenient

care.

These unique collections protect and

keep your hands and lips soft and

hydrated against the harsh winter

conditions. With Nuxe’s naturally

formulated products, you can elevate

your skincare routine and boldly

face the cold weather.


5 Economic Newspaper

Please mention

“Made in Turkey” when writing to advertisers

December

2024

Perfect hair every moment with URBAN Care!

For those looking for a professional

touch in hair care, URBAN Care Style

Guide Hair Styling Series helps you

generate eye-catching and long-lasting

hairstyles at any time. Offering an

ideal solution to complete your style

with special formulas for every hair

type, this product series provides protection

against external factors while

giving your hair the care it needs.

Discover the Perfect Harmony in Hair

Styling and Care

For fresh and voluminous hair all day

long, URBAN Care Style Guide series

will protect your style for a long time

with special formulas developed with

every detail in mind. Enriched with

powerful ingredients such as UV filters

and herbal keratin, the products both

shape and nourish the hair. By choosing

the product suitable for your own hair

type, you can easily achieve the look of

your dreams.

Iconic Curl Hair Mousse

If you want to style your curls in a voluminous

and natural way, Iconic Curl

Hair Mousse is the perfect choice. This

product provides intensive care without

weighing down the hair, while perfectly

styling your natural curls. While giving

your hair extra volume, it provides a

healthy look with its UV filter that protects

it from external factors. Your curls

stay fresh and vibrant all day long.

Elastic Curl Hair Mousse

Ideal for creating natural, flexible and

bouncy curls, Elastic Curl Mousse

maintains moisture balance while styling

and does not weigh hair down.

Its flexible hold protects your curls for

a long time. Suitable for daily use, this

product shapes and protects the hair

from UV rays without damaging the

elasticity of natural curls.

Sea Salt Hair Mousse

Sea Salt Mousse for wavy and voluminous

hair gives your hair a free and

natural look. It provides slightly wavy

hair as if you just stepped out of the sea,

while styling your hair without drying

it out. This formula also protects against

the harmful effects of the sun with

its UV filter. It is the perfect choice for

those who want to carry that free air of

summer to your hair in all seasons.

Max Hold Hair Spray

Beyond fixing the hair, Max Hold

Hair Spray provides a strong hold all

day long and gives a voluminous look.

Thanks to its formula containing herbal

keratin and UV filter, your hair is kept

in shape and protected against external

factors. Even after a busy day, it makes

your hairstyle last as long as the first

moment.

Elastic Curl Hair Gel

If you want to protect your hair while

creating natural curls, Elastic Curl Hair

Gel is the perfect choice with its flexible

hold and moisturizing effect. Thanks to

its alcohol-free formula, it shapes the

hair without weighing it down and protects

the hair against environmental factors.

You can maintain your style with

vibrant and healthy curls all day long.

Aqua Wax

For those who want a wet and hard

look, Aqua Wax fixes your style with its

strong hold and prevents frizz. While

styling your hair, it also maintains the

moisture balance. With its long-lasting

fixation feature, it helps you keep your

hair in shape even on busy days.

Matte Wax

For those looking for a matte look, Matte

Wax generates a natural texture and

makes it easy to change your hairstyle

with its flexible hold. By giving your

hair a matte touch, you get a natural

and stylish look. Ideal for everyday use,

it adds a light yet effective style to your

hair.

Natural Flex Non-Gas Hairspray

For those who do not want to compromise

on a natural look, the Natural Flex

Gas-Free Hairspray is the perfect fixing

solution. It provides a flexible hold without

weighing down your hair and prevents

frizz. Thanks to its ingredients, it

protects the hair, fixes it naturally and

keeps your style intact for a long time.

Sea Salt Hair Spray

For those who want to generate natural,

messy waves, Sea Salt Hairspray shapes

the hair without drying it out and gives

it a natural look as if it came out of the

sea. It also protects the hair against external

factors with its UV filter. Thanks

to its light formula, it adds volume to

your hair while protecting it from environmental

factors.

Suitable for Every Hair Type, Legendary

Looks at Any Time

URBAN Care Style Guide Hair Styling

Series will make every moment unforgettable

with different product options

that appeal to all hair types. Regardless

of the style, styling your hair while caring

for it has never been easier. You can

achieve the desired result with a professional

touch while protecting the hair.

A new year is a great opportunity

to start a new skincare routine!

Beauty&More offers effective and

elegant product options that will

make your skin glow. Skillfully

blending the minerals contained

in gemstones in skin care,

the brand brings together all the

care solutions you need for healthy

and radiant skin. Innovative

formulas and skin-friendly ingredients

make it the perfect care

and gift.

For radiant eyes...

Amber Infinity Eyes Brightening

and Brightening Eye Contour Serum

targets fine lines and dark

circles around the eye area, giving

your skin a radiant glow. This special

formula also reduces puffiness

and soothes redness around the

eye area, providing all-day moisture

support. This ophthalmologically

tested serum can be applied

to the eye area with a light massage

and makes a noticeable difference

with regular use. Moisturizes your

skin while giving the eye contour a

fresh and youthful look.

The miracle of sapphire stone for

those looking for moisture support

and radiance

Sapphire Thetis Aquarius Intensive

Moisturizing Serum is an excellent

option for those who want to meet

your skin’s moisture needs in the

most efficient way and add vitality

A bright start with

Beauty&More!

to it. Formulated with the energy of

sapphire stone, this serum protects

the water balance of the skin while

strengthening the skin barrier. Adding

a fresh glow to the skin, this

serum is especially ideal for those

who struggle with dryness and

dullness. Gently massaged into the

cleansed face and neck, it quickly

replenishes the skin’s moisture needs

and provides a radiant appearance

with its long-lasting moisturizing

effect.

A daily treatment that purifies

the pores: Renaissance Charm

For those who want to make your

skin care routine more efficient,

Amethyst Renaissance Charm

Pore Tightening, Blackhead Targeted,

Oil Balancing and Purifying

Tonic offers your skin the cleanliness

and freshness you are looking

for. Thanks to its rich content, it

helps cleanse the skin from dead

skin, while removing dirt and makeup

residues. Balancing sebum

secretion, the tonic adds a fresh

air to your skin. With regular use,

it supports the tightening of pores

and smoothing of the skin surface.

It can be applied by compressing

on the face and neck area, gently

purifies your skin and provides a

healthy and radiant appearance after

each use.

Radiant skin with the power of

gemstones

Beauty&More brings out the natural

radiance of your skin with

products that make skin care both

effective and enjoyable. This care

line, each carrying the energy of

gemstones and nature’s purest ingredients,

is not only a care routine,

but also a gift for your skin. While

caring for your skin with rich minerals

and nourishing formulas,

you can enjoy giving it an elegant

glow. Offering a special gift option

for yourself and your loved ones,

these products open the doors to a

new era in skin care.




Economic Newspaper December

8 Please mention

2024

“Made in Türkiye” when writing to advertisers

Commitment to the economic stability coupled with sustainable growth

Continued From Page 1

“The dynamism shown by the real sector

supports our forward-looking macro policy

framework,” he stated. “We engage in consultation

with the real sector during the policy

formulation and implementation stages.”

“While making progress in reducing inflation,

we maintain our perspective of balanced

growth. We will continue to build our future

on solid ground with investment, employment,

production and exports, and grow steadily

in stability,” said the vice president.

Tight monetary policy, fiscal measures and

base effects brought annual inflation down

to 48.58% in October from a peak of 75.45%

in May. The country’s central bank raised its

year-end inflation forecasts for this year and

next to 44% and 21%, respectively. It previously

forecast year-end inflation of 38% in

2024 and 14% next year.

The government anticipates end-2024 and

end-2025 inflation of 41.5% and 17.5%, respectively.

The Turkish economy grew by 3.8% in

the first half of this year, and the government

projects growth of approximately 4% in 2025,

with further acceleration to 4.5% and 5% in

2026 and 2027, respectively.

Separate data showed retail trade and construction

sector confidence improved in November,

while services sector confidence fell.

The sub-index for the services sector decreased

by 2.9% on a monthly basis to 111 in November,

according to the Turkish Statistical

Institute (TurkStat). The retail trade and construction

sector confidence indices rose 0.9%

to 111.7 and 1.7% to 87.8, respectively.

Calculated from a monthly survey, results

are evaluated within a range of 0-200. Sectoral

confidence indices above 100 signal an

optimistic outlook, and a pessimistic outlook

when below 100.

Another data by the CBRT showed the capacity

utilization rate of Türkiye’s manufacturing

industry increased in November, reaching

76.1%.

That marked an improvement of 1.2 percentage

points. On a seasonally adjusted basis, the

rate rose b

y 0.4 percentage points, reaching 75.6% in

November.

Intermediate goods production had the highest

utilization rate at 75.5%, while durable

consumer goods recorded the lowest at 72%.

The figures are derived from responses to a

business tendency survey conducted among

local manufacturing units. The CBRT reported

that 1,755 companies participated in the

survey, noting that the results reflect the participants’

feedback and not the bank’s predictions

or policy views.

The capacity utilization rate is a key indicator

of how much of an industry’s productive potential

is being used, providing insights into

overall economic activity.

Türkiye’s per capita income could exceed

$15,000 by the end of the year, a top finance

official said while also reiterating the aim

to achieve sustainable high growth as the

main objective of the medium-term program

(MTP).

Speaking at the event organized by state lender

Halkbank, Treasury and Finance Minister

Mehmet Şimşek outlined the performance

of the Turkish economy, highlighting the

narrowing trade gap since last year and the

improvement in the risk premium, among

others.

“The main goal of the MTP is to achieve sustainable

high growth and a more equitable

distribution of the income from this growth,”

Şimşek said.

The government updated the program to cover

the period between 2025 and 2027 earlier

this year, presenting expectations regarding

main macroeconomic indicators such as

growth and inflation.

The economic growth is projected to be realized

at 3.5% this year, while authorities expect

the gross domestic product (GDP) per capita

to reach $15,551 at current prices. This is further

expected to increase to $17,028 next year

and $20,420 in 2027, respectively.

The minister noted the main subcomponents

of the program to be price stability, lowering

inflation, fiscal discipline, sustainable current

account deficit, structural transformations

and reducing the current account deficit.

“We have had a good performance so far,” he

said.

“Our current account deficit was $56 billion

in the middle of last year, but now it has dropped

below $10 billion. We have narrowed the

current account deficit significantly,” he explained.

He also pointed out the recovery in reserves

and further noted that while the risk premium

of developing countries has declined by

45 points “ours has fallen by 448 points.”

“So, it means that our program exists and it

works. Our credit rating has increased. We

are the only country in the world whose rating

has been increased twice in a row in one

year by the three major credit rating agencies

in 2024,” he added.

“If the MTP was not working ... how would

we have convinced the rating agencies,” he

questioned.

Şimşek took the helm of the ministry nearly

1.5 years ago, following the presidential elections,

pivoting the country’s return to a more

conventional monetary policy that included

hiking the interest rates by 4,150 basis to tackle

inflation.

Inflation has been falling, touching 47.09% in

November, official data showed.. The authorities

expect this momentum to continue, with

the ultimate goal of lowering it to single digits.

This view was echoed by Şimşek, who recalled

although that inflation is still high, it is declining

and it will continue to fall.

The minister also touched upon the global

issues, issues experienced in the global area

regarding the population, and said: “Our

working age population is still increasing well

compared to similar countries. However, we

have great potential, and that is our women.

If we can bring our women into the workforce

by reforming, encouraging and providing

education, we have tremendous potential.”

At the same time, he noted Türkiye’s foundations

were “solid,” as it has been growing at

an average annual rate of 5.5% for the last 20

years, which he said is a good performance.

“We are slowing down temporarily now. Sometimes

we need to rest to run again,” he

said. “We have made great progress in solving

many issues, but some of them need time,” the

minister concluded.

Turkish trade

deficit narrows

30.1% in

January-October

period

Continued From Page 1

In October alone the foreign trade deficit

was $5.9 billion, the data showed. This

correlated to a 10.5% decrease compared

to the same month in 2023.

In October 2024, the exports to imports

coverage ratio was realized at 79.9%

compared to 77.5% in October last year,

TurkStat said. A positive trend was observed

when looking at the exports-imports

coverage ratio for 10 months as

well, and it was realized at 76.7% versus

69.0% in January-October 2023, according

to the data. Türkiye has seen a relatively

long period of solid exports, starting

from May this year, which resulted

in a more positive trade balance.

In the January-October period, exports

were $216.2 billion with a 3.1% increase

and imports were around $282 billion

with a 7.2% decrease compared with January-October

2023, TurkStat data revealed.

In October alone, exports stood at

$23.5 billion, with a rise of 3.1%, while

imports remained unchanged compared

to the same month in 2023 and were realized

at $29.4 billion. The foreign trade

deficit, excluding energy products and

non-monetary gold, was $627 million in

October. The top receiver of Turkish goods

last month was Germany, with nearly

$1.8 billion. Other major destinations

that got most goods from Türkiye included

the U.S. with $1.56 billion, the U.K.

with nearly $1.3 billion, Iraq with $1.24

billion and Italy with nearly $1.2 billion,

the data showed. The ratio of the first

five countries in total exports was 30.0%

in October 2024. Similarly, these five

countries also stood at the forefront of

Türkiye’s exports for the first 10 months.

Türkiye imported the most from China

in October, at $4.2 billion, Russia with

$3.1 billion, Germany with $2.3 billion,

Italy with $1.78 billion and the U.S. with

nearly $1.3 billion.

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9 Economic Newspaper

Please mention

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December

2024

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Continued From Page 1

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The annual current account deficit,

which decreased by $46 billion compared

to May 2023, fell to its lowest level

in 33 months, the minister noted.

“The strong outlook for external financing

continues. Portfolio inflows

were $2.9 billion were in September

and $28 billion in the first nine months.

During this period, the external

debt rollover ratios of banks and real

sectors reached 166 percent and 138

percent, respectively,” Şimşek added.

Excluding gold and energy, the current

account posted a net surplus of

$7.73 billion, the Central Bank said

on Nov. 12.

Exports and imports were at $21.7 billion

and $24.8 billion, respectively, leading

to a goods deficit of $3.1 billion,

up from the previous month’s gap of

$2.88 billion.

Services recorded a net inflow of $7.39

billion in September.

Under services, travel items recorded

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account posts

surplus for

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inflows in the January-September period

amounting to $37.76 billion, up

from $33.34 billion a year ago.

Non-residents’ transactions on equity

securities recorded net sales of $83

million and government domestic

debt securities recorded net purchases

of $1.73 billion, the Central Bank said.

Direct investment recorded a net inflow

of $649 million in September,

while direct investment inflows in the

first 9 months of 2024 were $3.44 billion

against the inflows of $2.77 billion

in the same period of last year.

Non-resident banks’ deposit accounts

held within domestic banks increased

by $363 million, with a decrease of

$182 million in foreign currency and

an increase of $545 million in Turkish

Lira accounts.

In January-September, the current

account balance ran a deficit of $5.27

billion, significantly lower than the

current account deficit of $36.1 billion

in the same period of 2023.

Türkiye launches Europe tour to

promote renewable energy strategy

Continued From Page 1

Turkish Ambassador to the U.K.

Osman Koray Ertaş addressed

the growing challenges of climate

change during the event. He emphasized

Türkiye’s dedication to

tackling these issues through ambitious

transformation plans and

reiterated the country’s support

for green energy investments.

Zeynel Kılınç, the vice president

of the Investment Office, described

the London meeting as the

first step in the tour. He highlighted

the U.K.’s critical role in the renewable

energy sector and shared

insights into Türkiye’s renewable

energy targets, upcoming competitions

in renewable resource areas

and the nation’s favorable investment

climate.

Kılınç reaffirmed Türkiye’s commitment

to achieving its 2053 net

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zero emissions target, with clean

energy transformation as a central

priority.

Energy and Natural Resources

Minister Alparslan Bayraktar

outlined Türkiye’s long-term

energy strategy, which focuses on

five areas: increasing renewable

energy capacity, improving energy

efficiency, expanding nuclear

power generation, adopting new

technologies such as hydrogen

and battery storage, and investing

in critical minerals and rare earth

elements.

Bayraktar noted that by 2035,

Türkiye aims to achieve ambitious

goals, including expanding its

combined wind and solar energy

capacity from 30 to 120 gigawatts.

He also emphasized that meeting

these targets would require an investment

of at least $80 billion.

Continued From Page 1

The minister’s comments

come as recent data from

the International Investors

Association (YASED) shows

that FDI in Türkiye reached

$7.67 billion in the first three

quarters of 2024, an 8 percent

year-on-year increase.

Bolat highlighted the

country’s economic progress,

noting that FDI in Türkiye

totaled just $1 billion between

1950-1980, rose to $15 billion

from 1980 to 2002, and

surged to $271 billion between

2003 and 2024.

“While the number of foreign

investors in Türkiye

was 5,600 until 2002, it has

now grown to 83,000 direct

investors,” Bolat added, emphasizing

the country’s improving

investment climate.

According to YASED, citing

Turkish Central Bank figures,

equity capital inflows accounted

for $4.33 billion of

the total FDI between January

and September 2024. The

wholesale and retail trade

sector led with $932 million,

representing 22 percent of

equity inflows.

Real estate investments from

foreign buyers remained a

significant contributor, bringing

in $2.2 billion during

the nine-month period.

The Netherlands emerged as

the leading source of FDI,

responsible for 19 percent

of total inflows, followed by

Germany at 12 percent and

the United States at 11 percent.

Bolat also noted improvements

in Türkiye’s trade

balance, reporting a decrease

of $27.5 billion in imports

and a $35.5 billion reduction

in the foreign trade deficit.

The current account deficit

for January–September 2024

stood at $5.3 billion, a significant

improvement from

previous figures.

“Türkiye is steadily increasing

its share of world trade.

We have raised our share in

goods exports to 1.08 percent

and in services exports

to 1.35 percent,” Bolat said,

adding that total exports of

goods and services have reached

$375 billion.

The minister attributed the

growth in foreign investment

to Türkiye’s economic and

political stability, legal framework

and overall economic

growth.

“Foreign investors wouldn’t

come here just for our looks.

They come because of our

economic policy, political environment,

and growth potential,”

Bolat remarked.

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Economic Newspaper December

10 Please mention

2024

“Made in Türkiye” when writing to advertisers

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COORDINATOR

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Turkish Cosmetics

Industry meets at

the 8th International

Cosmetics Congress

The 8th International Cosmetics

Congress, one of the most important

events of the Turkish cosmetics

industry in 2024, will be held in Titanic

Deluxe Belek, Antalya on December

16-18. The main theme of

the congress, organized by KUAD

for the 8th time this year, was determined

as “The Impact of Biotechnology

on the Cosmetics Industry”.

Industry stakeholders coming

together at the congress will discuss

the innovations and opportunities

offered by biotechnology to the

cosmetics industry. The event aims

to provide information and experience

sharing between sponsoring

brands, speakers and participants.

KUAD officials underlined the

contribution of such events to the

Turkish cosmetics industry and

emphasized the importance of these

organizations for the development

of the sector. Media partners include

Beauty Türkiye, Pharma Türkiye

and Made in Türkiye export

newspaper, and as always, these

publications continue to support

the industry’s successful congresses

and fairs.

Good bye until we see you in the January

2025 Cosmoprof Miami fair

issue of Beauty Türkiye magazine...

Şimşek warns of protectionism risk for global trade

Continued From Page 1

“High global indebtedness at the

time when long-term interest rates

are high is a real risk,” he added.

Moreover he pointed out that aging

world population is another “structural

headwind” for growth. He also

cited effects of rising geopolitical

tensions and conflicts, in addition to

transformative risks such as rise of

frontier technologies like AI and the

climate crisis.

Detailing the trade fragmentation,

the minister noted the root cause is

to do with “geostrategic competition”

between the U.S. and China as

he reported of trade restrictions in

the past two years, noting it is possible

to see “a lot of concentration”

in both countries.

He also highlighted the growing

number of “new trade restrictions,”

recalling that protectionism has risen

following the global financial

crisis but that in recent years this has

been even more evident.

He said if this was to continue it

could trim global GDP growth by as

much as 7%.

Şimşek also touched upon “friendshoring”

as a growing trend, while he

explained the measures to be taken

and evaluated the potential risks under

presidency of Donald Trump in

the United States.

He forecasted the risk is that “there

would be more tariffs,” not only of

China but also against other countries,

based on the pre-elections rhetorics.

“If that is the case, there might actually

be higher inflation in the U.S.

but also higher longer-term interest

rates in the U.S.,” noting this is a

“bad news” for emerging economies,

essentially everyone.

He also cited as further risks to be

China rerouting their exports to

other markets and that would also

mean slower growth in China and

ultimately slower global growth.

In face of this risks, the minister

said Türkiye was “likely to be resilient”

to the current climate, noting

the country has 54 free trade agreements

(FTAs), including a customs

union agreement with the EU, which

covers 62% of total exports.

He also noted Türkiye was currently

negotiating comprehensive FTAs

with Gulf Cooperation Council

(GCC) countries and other countries,

adding that hopefully in the

next few years about three quarters

of the exports would be covered

by the rule-based free trade agreements.

“If that is the case, its highly likely

that Türkiye will be a lot more resilient

than other relative open economies,”

he said.

The minister noted Türkiye, technically

looking could benefit from

both nearshoring and possibly friendshoring

citing ties with Central

Asia, Middle East, Balkans, EU and

North Africa and Africa in general.

Şimşek also underscored the focus

on enhancing regional integration

and connectivity citing the example

of new Development Road project.

Moving onto question of high debt,

he said global debt has been rising,

adding that Türkiye’s overall debt,

including public, private sectors,

household, companies is lower compared

to advanced and developing

countries.

“Türkiye’s debt to GDP ratio is 99%

including all forms of debt while

emerging market average is 245%,”

he said.

The minister also drew attention to

Türkiye’s untapped demographic

potential, adding that considering

ageing global population Türkiye

was in “relatively good shape.” He

also highlighted Türkiye’s diplomatic

footprint and defense industry

capabilities.

The minister also touched upon

growth outlook and structural reform

agenda, noting it is a “comprehensive

agenda” and they continue

to take steps.

He underscored importance of boosting

productivity and enhancing

competitiveness, saying it is how you

can produce “sustained prosperity.”

Germany, Türkiye look to boost cooperation on energy, renewables

Continued From Page 1

“The time for action has come,” Habeck,

a member of the Greens, and

his party’s chancellor candidate was

quoted as saying by Deutsche Presse-Agentur

(dpa).

“We have made great progress over

recent years, and Türkiye has big

plans for decarbonizing its industry,”

he added.

Engaging in constructive dialogue,

particularly in challenging times as

these, was important, Habeck said.

Germany had to diversify its economic

and trade relations, he said.

“This is the lesson that Germany has

learned from the Russian invasion of

Ukraine.”

Praising Türkiye as a partner in trade

and energy and emphasizing its

geographical advantage and energy

potential, he stressed the importance

of leveraging shared experiences

and advancing collaborative projects

through established frameworks.

“Türkiye is one of the major countries

with which we want to establish

more trade and energy partnerships,”

Anadolu Agency (AA) cited

him as saying.

Energy and Natural Resources Minister

Alparslan Bayraktar, on the

other hand, also said energy was

one of the most important aspects of

cooperation between the two countries.

He proposed extending the cooperation

to the minerals sector.

Türkiye is aiming to become a carbon-neutral

economy within 30 years,

Bayraktar said, highlighting the

country’s renewable goals and energy

transformation.

“This is a more difficult target than

the others because it will actually affect

the whole economy ... Our carbon

target is an area that will transform

energy from the ground up,”

Bayraktar said.

Bayraktar announced plans for $100

billion in renewable energy investments

by 2035, calling on experienced

and new German investors to

partner in Türkiye’s energy transition.

He highlighted the country’s

road map to expand wind and solar

energy capacity from the current

31,000 megawatts (MW) to 120,000

megawatts by 2035.

Addressing nuclear energy’s role

in decarbonization, Bayraktar said

Türkiye aims to develop its nuclear

capacity by 2050. He said with

the opening of the Akkuyu Nuclear

Power Plant in the south, Türkiye

will meet 10% of its electricity needs

from nuclear energy.

Germany in recent years has also

built upon its green ambitions to enhance

energy efficiency by introducing

initiatives such as refurbishing

buildings and promoting plug-insolar

systems on people’s balconies,

while aiming to generate more electricity

from renewable sources, such

as wind and solar power.

However, unlike many other developed

economies and European peers,

the country last year shut down three

remaining nuclear power plants

through a decision that came following

the Fukushima disaster in

Japan.

Before the Russian-Ukrainian war,

Europe’s largest economy relied largely

on gas imports from Russia and

had faced an energy crisis afterward

while looking to diversify its energy

mix and supply.

Following the ceremony, Bayraktar

and Habeck held bilateral talks and

participated in a roundtable with

energy executives.

As part of the meetings, several agreements

were signed, including

partnerships for wind turbine installations

and joint research.

German wind turbine company

Enercon and Turkish project developers

Iş Enerji and Polat Enerji confirmed

plans to supply and install

turbines of up to 2,500 megawatts

for wind farms in Türkiye and other

countries in the region, the dpa

report said. The two countries have

been working together on the energy

transition since 2013 with a focus

on renewable energies, energy efficiency

and green hydrogen.

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Economic Newspaper December

11 Please mention

2024

“Made in Türkiye” when writing to advertisers

New palettes in the

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choices. Each palette features its own unique color selection,

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options for everyday use.

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Charlotte Tilbury – Pillow Talk Eyes to Make You Dream

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Huda – Icy Nude Palette: Enriched with silky and shimmering

finishes, this palette offers 18 nude shades that add a

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Natasha Denona – Roxa Eyeshadow Palette: Featuring vibrant

purples and fuchsias, this palette stands out with its

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Sephora Collection – 16 Eyeshadow Palette: With 16 different

shades, this palette offers a balanced harmony of cool

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Sephora Collection – The Amazing Palette: Featuring 29

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Too Faced – Jewel Crush Face Palette: The three different

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It eliminates fatigue, dullness and

breakage, nourishes the hair and

adds shine. Here are each step of

the Kérastase treatment to bring

shine and vitality to your hair:

Step 1: Repairing Pre-Shampoo

Treatment - “Kérastase Prèmiere

Concentré Décalcifiant Ultra-Réparateur”

Kérastase Prèmiere Concentré Décalcifiant

Ultra-Réparateur deeply

repairs the hair while reducing calcium

build-up and giving it 99% more

strength*. Penetrating deep into the hair

fiber, it promotes the regeneration of broken bonds

in keratin chains. Thanks to this treatment,

hair experiences 75% more shine** and 93% less

breakage**.

*Instrumental test, after 5 applications of Concentré

décalcifiant ultra réparateur + Bain decalcifiant

réparateur + Fondant fluidité réparateur

**Instrumental test

¹ L’oreal product new catalog sale prices are valid

from July 1, 2024. Customers may apply any price

at their own discretion. All prices and discounts

are advisory and non-binding.

Step 2: Repairing Hair Bath - “Kérastase Prèmiere

Bain Décalcifiant Réparateur”

Sulfate-free* formula gently cleanses the scalp

while eliminating breakage and dullness. It penetrates

deep into the hair, reducing calcium

build-up and repairing broken bonds in keratin

chains. As a result of this process, hair becomes

73% shinier and twice as smooth**.

Mix, Revive,

Shine!

With the Mix&Match trend, Show By

Pastel takes beauty to the next level!

Their new set combines the perfect harmony

of blush and highlighter, adding a

natural glow and radiance to your skin.

Whether for a day or night look, this set

offers a fresh, radiant look that lasts through

every moment.

**Instrumental test

*Free of tensioactive sulfate

¹ L’oreal product new catalog sale prices

are valid from July 1, 2024. Customers

may apply any price at their own discretion.

All prices and discounts are advisory

and non-binding.

Step 3: Iconic Radiance - “Kérastase

Elixir Ultime”

Enriched with French camellia and

argan oil, Elixir Ultime nourishes the

hair and gives it a unique shine. Making

hair 100% shinier, this iconic product

also provides 96 hours of protection

against frizz**, prevents hair breakage

and protects against 230 degree heat**.

The refillable bottle supports sustainability,

while the elegant design offers a luxurious experience.

The fragrance of the new Elixir Ultime deepens

with top notes of mandarin, freesia and violet petals,

heart notes of cedar, violet blossom and heliotrope,

and base notes of sandalwood and musk.

*Instrumental test, 48 hours later

**Instrumental test

***Excluding pump,

label and colorants/

additives.

¹ L’oreal product new

catalog sale prices

are valid from July

1, 2024. Customers

may apply any price

at their own discretion.

All prices and

discounts are advisory

and non-binding.

Mix&Match Set for Glowing Skin and

Vibrant Eyes

This set can be used for your daily makeup

routine, where the light formula of

the blush gives your cheeks a natural flush,

while the illuminating highlighter adds a

fresh, healthy glow to your skin. Show By

Pastel’s Mix&Match set effortlessly energizes

your makeup and adds a sophisticated

radiance to every look. With the perfect

balance of blush and highlighter, your facial

features are enhanced, and your skin’s

natural radiance is highlighted.

Beyond the Donut Blush Trend...

Inspired by the trending “donut blush”

look in the beauty world, Show By Pastel

designed this set to be a perfect match for

the latest makeup trends. The soft, lightweight

blush gives your cheeks a healthy pink

hue, while the highlighter adds a luminous

touch to your skin. Formulated with the

donut blush trend in mind, this set creates

a natural, fresh, and vibrant look, effortlessly

elevating your makeup to the next

level.Create Your Own Makeup Look

Show By Pastel allows you to use the

Mix&Match set products either separately

or mixed together. This gives you the

freedom to tailor your makeup to your

personal style and mood. Perfect for every

moment, this set adapts to your look, while

making your makeup routine faster and

easier. By using both the blush and highlighter

together, you can achieve glowing

and fresh skin in no time.

Beauty and Naturalness in One

The Mix&Match set not only enhances

your beauty but also cares for your skin.

The practical

secret to

glamorous

hair

Shark Beauty, which performs

hair drying and styling processes

without heat damage with its

innovative technologies, offers

all hair care solutions in a single

product with FlexStyle 5-in-1 Air

Styler & Hair Dryer.

Shark brings innovative and premium

products to the hair care

world with the Shark Beauty brand.

FlexStyle 5-in-1 Air Styler & Hair

Dryer brings the professional hairdresser

experience to homes by

combining the drying and styling

systems that hair needs.

FlexStyle allows you to achieve the

most radiant look of all hair types,

from straight hair to curly hair. It

generates a versatile routine with its

powerful drying system and different

styling options. Transforming

a powerful hair dryer into a styler

with just one movement, this product

offers the key to making hair

wavy, straight or voluminous without

damaging it. It prevents heat

damage by drying quickly at low

heat, while smoothing hair and enhancing

shine.

The Auto-Wrap curling iron uses

air power to generate flawless curls

in seconds, while the straightening

brush, volumizing brush, concentrator

and diffuser heads help you

achieve sleek curls, straight styles

and vibrant blowouts. Hair care is

now easier and more effective with

Shark Beauty!

With its vegan and gluten-free ingredients,

it nourishes your skin while maintaining

your natural balance. Show By Pastel’s

new set provides a fresh glow without damaging

your skin, ensuring your makeup

stays in place for hours. This way, your

skin looks beautiful while staying healthy.

Go Beyond Makeup Trends

In today’s fast-changing beauty landscape,

Show By Pastel doesn’t just adapt to the

latest trends but leads the way with the

Mix&Match set. While adding a natural

glow to your skin, this set gathers all the

products you need to shine at any moment.

Formulated with the motto “Mix, Revive,

Shine!”, the Mix&Match Glow Liquid Highlighter

and Joy Liquid Blush are perfect

options for making every moment special.

WITH CHEF MEHMET'S CHOICE,

EVERY DISH IS CLEAN,

EVERY MEAL IS UNFORGETTABLE!

EXCELLENT RESULTS IN EVERY WASH,

WITH TÜRKİYE'S DOMESTIC DISHWASHER CAPSULE TEMS!

CAPTURE THE QUALITY OF A CHEF!

THE TEMS BRAND, TRUSTED BY CHEF

MEHMET, ELIMINATES EVEN THE

MOST STUBBORN FOOD RESIDUES,

LEAVING YOUR DISHES SPARKLING

CLEAN EVERY TIME. DISCOVER TEMS

AND FEEL THE DIFFERENCE!

Try it now and experience the TEMS difference! Available at local markets and online retailers.

www.temscapsule.com


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