Trail Running Canada Media Kit - Trailrunner.ca

trailrunner.ca

Trail Running Canada Media Kit - Trailrunner.ca

Trail Running Canada Media Kit

Trail Running Canada began in August 2008 as a single

website at www.trailrunner.ca. Since then Trail Running

Canada has become Canada’s prime source for trail and

ultra running information through our active Facebook

group, growing website, photo and gear contests and the

recent launch of our new digital magazine.

Trail running is one of the fastest growing sports in Canada

and the growth at Trail Running Canada has been obvious.

In 2011 our website saw a 208% increase in visitors over

2010.

With the launch of our new The North Face Canadian Trail

Ambassador initiative in 2012, our media sources are sure

to attract even more visitors to our growing community

- as our regional ambassadors provide regular reporting

from across the country.

In addition to our website, in February 2012 we launched

the first edition our “Trail Running Canada” digital magazine.

This high-quality content rich e-mag has received

stellar reviews from elite and recreational runners alike

with over 2,000 readers in the first month.

If your company is interested in advertising opportunities

with Trail Running Canada please contact

Jonathan Schmidt at run@trailrunner.ca


Platform 1: Website

Target audience:

Trail and ultra runners wanting to know

more about trail & ultra running in

Canada (races, gear reviews, how-to,

inspirational stories, etc.)

2011 Visitor Statistics

25,308 visits (208% increase from 2010)

2,109 visits/month

57,734 page views

Advertising Options

Platform 2: Digital Magazine

Target audience:

Tech savy trail and ultra runners looking for a

mobile or tablet information medium.

Issue 1 Visitor Statistics (after 40 days)

2,250 readers

30,050 page views

74 email subscribers

Ad Rates per month:

Rectangle (180x150)

Front page fixed: $25

Front page rotating: $15

Content pages fixed: $15

Content pages rotating: $10

Ad Rates:

Full page: $200

Inside cover: $300

Outside back cover: $150

Double page spread: $300

1/2 page horizontal: $100

1/2 page vertical: $50

Ads are full bleed full colour.

Ad Rates per month:

Wide skyscraper (160x600)

Front page fixed: $75

Front page rotating: $50

Content pages fixed: $25

Content pages rotating: $20

Trail Running Canada | Administator Jonathan Schmidt | run@trailrunner.ca | www.trailrunner.ca

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