Trail Running Canada Media Kit
Trail Running Canada began in August 2008 as a single
website at www.trailrunner.ca. Since then Trail Running
Canada has become Canada’s prime source for trail and
ultra running information through our active Facebook
group, growing website, photo and gear contests and the
recent launch of our new digital magazine.
Trail running is one of the fastest growing sports in Canada
and the growth at Trail Running Canada has been obvious.
In 2011 our website saw a 208% increase in visitors over
With the launch of our new The North Face Canadian Trail
Ambassador initiative in 2012, our media sources are sure
to attract even more visitors to our growing community
- as our regional ambassadors provide regular reporting
from across the country.
In addition to our website, in February 2012 we launched
the first edition our “Trail Running Canada” digital magazine.
This high-quality content rich e-mag has received
stellar reviews from elite and recreational runners alike
with over 2,000 readers in the first month.
If your company is interested in advertising opportunities
with Trail Running Canada please contact
Jonathan Schmidt at email@example.com
Platform 1: Website
Trail and ultra runners wanting to know
more about trail & ultra running in
Canada (races, gear reviews, how-to,
inspirational stories, etc.)
2011 Visitor Statistics
25,308 visits (208% increase from 2010)
57,734 page views
Platform 2: Digital Magazine
Tech savy trail and ultra runners looking for a
mobile or tablet information medium.
Issue 1 Visitor Statistics (after 40 days)
30,050 page views
74 email subscribers
Ad Rates per month:
Front page fixed: $25
Front page rotating: $15
Content pages fixed: $15
Content pages rotating: $10
Full page: $200
Inside cover: $300
Outside back cover: $150
Double page spread: $300
1/2 page horizontal: $100
1/2 page vertical: $50
Ads are full bleed full colour.
Ad Rates per month:
Wide skyscraper (160x600)
Front page fixed: $75
Front page rotating: $50
Content pages fixed: $25
Content pages rotating: $20
Trail Running Canada | Administator Jonathan Schmidt | firstname.lastname@example.org | www.trailrunner.ca