Expand Magazine - Volume 7 Issue 1

Volume 7, Issue 1
We’re a
Bird-Friendly
City pg. 30
The Power of
S elf- I nvestment
pg. 12-13
Bridget
Winders
Inspiring Women
Leaders in IT
Healthier
Hamburger?
Geo’s Hamburger Shopp
pg. 24-25
Safely Making
Mobile App
Payments
pg. 32-33

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Your Health; Our Priority
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One Combat Academy
To inspire people to live their
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mixed martial arts.
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The Acceleration Program
improves athletic performance
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Expand /4
We are here to live a BIG life. To explore our inner and outer
world, moving us towards the leading edge to discover what we
are capable of that can be of contribution. To create a life designed
with intention and executed with passion.
This publication aspires to be a source of inspiration. We are
committed to connecting you with community experts and
information to help you live your best life. It is our intention to
encourage balance in your life, reminding you to prioritize your
health and wellness while pursuing your dreams. We wish for you
to be healthy, strong and radiant. We wish for you to find meaning
in your work and be of service to those around you.
In these pages, you’ll find advice and resources, but you will also
find community and love. It is our desire to be by your side on your
journey, providing articles, video content, podcasts, trainings, and
live events. We are here for your expansion.
This is your life.
For those who want more…
To be more, do more and give more.

Editors
NOte
Expand / 5
It has been a year since Siouxland Magazine
rebranded to Expand. Last January, I shared my
desire to expand this business into something
that serves this community in a greater capacity
by bringing relevant content around personal
and professional development to those who
crave something more. But just bringing you the
content isn’t enough. I want to stand beside you
and help you take action to create momentum
and results in your life.
Beyond the magazine (print & digital), video
content, and podcast, it is the training and live
events that take us to another level. I invite you to
join this community, participate in the trainings,
and invest in your growth. By doing so, you’ll
not only grow, but you’ll also be surrounded by
an exceptional community of growth-minded
individuals, where you’ll
find motivation, inspiration,
and the support you need
to achieve your personal
and professional goals.
Sign up to get
on the invite list.
Stacie Anderson
Owner of Empowering Conversations LLC & Expand
Certified John Maxwell Speaker, Trainer & Coach
Passionate about Leadership & Communication
Expand is owned and published by Empowering Conversations, LLC. All materials contained in this magazine (including text, content, and photographs)
are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published, broadcast or modified in any
way without the prior written consent of Empowering Conversations, LLC or in the case of third party materials, the owner of that content. You may not
alter or remove any trademark, copyright or other notice from copies of this content.

be more
8-9
10-11
12-13
14-15
16-17
18-21
do more
24-25
26-27
28-29
30
31
32-33
Table of Contents
From the HeArt – Being More: Resolutions for Personal Growth in the New Year
Health is a Journey – Start with the End in Mind
Expand Yoga – The Power of Self-Investment
Dare 2B Great – Resolutions. Problems or Problem-Solving?
Living Lumin – Exactly Where I am Suppose to Be
Cover Story – Bridget Winders
Small Business Spotlight: Geo’s Hamburger Shopp
IWCI’s Business Feature – Artifex Haus
Finance 101 – The Power of Taking Action: Unlocking Your Potential to Do More
Council Connection – Bird-Friendly City Designation
Experience Downtown – Downtown Keeps Getting Better!
Security National Bank: A Guide to Mobile Payment Apps: What Parents and Teens Need to Know
35
36-37
38
Inclusive Peek – Karina Pedroza
Nonprofit Spotlight – Siouxland Mental Health Center
Hot Air – Tony Turns 50
ON THE COVER: Bridget Winders at Sterling. Photo Credit Stephanie Vaul.
Dentist
Dr. Julie Lohr

E xpansionC
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enter
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EXPAND | BE MORE / 7
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1119 Historic 4th Street, Suite 102 | www.expansion-center.com | @TheExpansionCenterSiouxland

EXPAND | BE MORE /8
By Jill Myers
Being More: Resolutions for Personal
Growth in the New Year
As we close the book and turn the page on 2024,
many of us find ourselves looking for ways to grow
and change in 2025. Traditionally, New Year’s
resolutions focus on external goals like losing
weight, exercising, eating better, or achieving more
professionally. While these goals are important and
can certainly lead to personal growth, what if we
shift our perspective from doing more to being
more in this New Year?
As a mental health therapist, I often get a front-row
seat to the pressure people put themselves under
to meet societal standards. Some can embrace this
pressure and use it to their benefit, but others get
buried under it and feel overwhelmed. Improvement
and growth are vitally important to our journey, but
sometimes, they can lead to stress, dissatisfaction,
and burnout. What if instead of focusing on the
external, we get more introspective and focus on
the internal?
You may be asking yourself what being more looks
like. It can look like anything you want it to, but to
truly be more, we need to reconnect with who we
are. We must embrace our strengths, acknowledge
our limitations, and find healthier, more meaningful
ways of living. In this article, I will focus on five ways
you can be more this year: more present, more
authentic, more compassionate, more grateful, and
more self-aware.
Being More Present
Our lives are filled with distractions, from social
media to smartphones; it’s easy to get lost in the
noise and out of the present moment. The trouble
with this is that the root of our emotional and mental
well-being is centered in our ability to stay grounded
in the here and now.
Mindfulness, or the nonjudgmental awareness of our
thoughts, feelings, and surroundings, is one of the
most powerful ways of cultivating more presence in
our lives. It offers us a way to deepen our sense of self
and being. Many studies have proven that regular
mindfulness practice can lead to less stress, greater
emotional regulation, and overall improvements in
mental health.
Try simple grounding techniques such as deep
breathing or noticing your surroundings. Allow
distraction-free experiences, put your phone away,
and stay fully engaged with others. The more
present we are, the more we fully experience life
and its beauty.
Being More Authentic
So often, we hide parts of ourselves out of fear
of judgment. We long to fit in at work, in social
situations, or in our relationships. We find ourselves
masking to conform to the ideas that others hold
about us. But when we conform to others’ ideas,
we create internal turmoil, leading to resentment,
disconnection, and dissatisfaction.

Being more authentic requires us to embrace all we
are, honor our strengths and flaws, and incorporate
our values and desires into all we do. It’s about
releasing any assumptions others hold about us
and allowing ourselves to expose our realness and
vulnerability. When we live authentically, we build
a deeper connection with ourselves and the world
around us.
To live more authentically, we must examine what truly
matters to us. Think about what you hold dearest to
your soul. Explore what makes you truly feel alive and
then hone in on it. When you do this, you will feel more
authentically you, and you will gain more fulfillment
and joy in your life.
Being More Grateful
Gratitude is the simplest practice you can cultivate
that benefits your mental health. Focusing on what
you are grateful for shifts your perspective from what
you lack to what is abundant in your life. This shift will
lead to greater happiness, less stress, and improved
physical health.
Beginning a daily gratitude practice will help you
cultivate more gratitude in the New Year. Start each
day by taking a few moments to reflect on things you
appreciate, both big and small: a warm cup of coffee,
your family, the roof over your head, and the sunrise.
You can write down your gratitude or pause daily to
show appreciation.
EXPAND | BE MORE /9
Staying connected to all the good things you have
in your life, especially during difficult times, creates
greater mental and emotional well-being. It also
builds resilience, one of the major keys to improved
mental wellness.
Being More Compassionate
No one is harder on us than ourselves. Our
inner dialogue is our harshest critic. We often
find ourselves critiquing and second-guessing
our decisions and actions, which holds us back
from feeling truly fulfilled. In order to be more,
we must cultivate more compassion, not only
for others but also for ourselves.
Self-compassion means treating ourselves
as we would a close friend. It means giving
ourselves the same grace and understanding
that we would give to others. It means
releasing shame and guilt and embracing all
imperfections that make us human.
To start your journey towards greater selfcompassion,
begin with regular check-ins
with yourself. Notice how you are feeling and
reacting in different situations. Give yourself
more grace when you notice your negative
inner dialogue. Instead of judging yourself, tell
yourself that you are doing your best, which
is enough at that moment. When you give
yourself more compassion, you give yourself
more space for growth.
Being More Self-Aware
Self-awareness is the foundation of mental well-being.
It’s where personal growth truly begins. It allows you
to understand how thoughts, feelings, and actions
intertwine. When you practice greater self-awareness,
you stay more in tune with your values and beliefs.
To be more self-aware in this New Year, take time for
self-reflection. Maybe that’s journaling, meditating,
or engaging with a therapist to deep-dive into
conversations that will help cultivate this awareness.
The more self-aware you become, the more aligned
you become with your authentic self.
As you set goals and intentions for 2025, I encourage
you to consider the powerful impact this shift in your
perspective from doing more to being more can
have on your personal growth. This shift can lead to
more personal fulfillment and deeper connections
with others. Always remember, personal growth is less
about accomplishments and more about connecting
with your authentic self. It’s about nurturing your
mental, emotional, and spiritual health. Embracing
the journey to be more can be a true gift to yourself
in the New Year.
Photo Credit Britton Hacke.
Jill Myers, LMHC, is a licensed counselor with more than 20 years of experience working with children and families in the school setting. She specializes in
meeting clients where they are, offering compassionate, individualized support. Jill practices at He(Art) Therapy in Sioux City, Iowa, using a blend of traditional
therapy and creative approaches to foster healing.

EXPAND | BE MORE /10
Start
With The
End
In
Mind
T
he time for reflection and
goal-setting is upon us. January,
the first month of the year,
provides us an excellent opportunity
to reflect on how far we have come,
congratulate ourselves, reset, and
contemplate on the future. Today, we
explore the practice of goal setting.
The month of January was named
after the Roman god, Janus. This
ancient god represents many of the
processes we all undertake as we
enter a new year: beginnings, gates,
transitions, time, duality, doorways,
passages, frames, and endings. This
god is also known to have two faces,
one looking back to the past and
one looking forward to the future.
If you, like myself, are planning out
your year, starting a new goal, or
looking for a transition in your life,
infusing a bit of Janus into your life is
a wonderful way to begin.
When we set goals, a couple of things
happen. First, your body activates
a part of your brain to release a
neurotransmitter called dopamine,
which creates feelings of pleasure,
motivation, and reward. This boost of
dopamine is an excellent motivator to
get you started. However, this boost
may fade after a week or two, and we
may struggle to progress with our
goals. If this is the case, our mind and
subconscious programming often
reinforce negative self-beliefs and
self-doubt, which can lead to further
decreased motivation or giving up
altogether.
Health
is a Journey
By Megan Fuhrman-Wheeler
How do we break this cycle?
The urge to transform our lives is so
strong, yet how do we get past our
subconscious programming to make
a successful change? Stephen Covey
said it best when he said, “Start with
the end in mind.” We will utilize this
and Robert Dilts’ Logical Levels of
Change Pyramid as a visual to assist
with goal setting moving forward.
In the Logical Levels concept, Dilts
said that most people start at the

bottom of the pyramid in the environment and behaviors category to accomplish their goals. For example, let’s say a goal is
to lose 20 pounds. To take this approach to goal setting, you would:
1) Sign up for a gym membership, which will change your environment.
2) Start a diet and go to the gym three days a week, which would change your behavior.
EXPAND | BE MORE /11
Now, why is this a problem?
1) Statistics show that when you try to change your environment and behavior, 77% of people can make the change last for
one week; however, only 19% percent can make the change last longer than two years.
2) These statistics are interesting when considering the dopamine released at the goal’s onset. Ultimately, it is more difficult
to create lasting change when we focus on changing that outside of ourselves.
How do we move forward and set successful goals for ourselves?
According to Stephen R. Covey, we Start with the end in mind. We begin with ourselves, our spirit, and our identity (as seen
in the Dilts pyramid). Once we embody our goals with our spirit and identity, our capabilities, behaviors, and environment
will fall into place.
For Example:
Spirit: represents the whom.
“I appreciate my body for its capabilities and recognize its limitations.”
Identity: represents who.
“I am proud of my body as a physically and emotionally healthy person.”
Values & Beliefs: represents why.
“Why am I setting this goal?
For better health and to feel better about myself physically
and emotionally.”
Once I release my why, I can then identify my capabilities.
Capabilities: represents how.
How will I lose 20 pounds? This is where I will develop my skills.
“I will exercise three days a week at the gym and go to yoga
twice weekly.”
Once these are identified, I move on to my behavior.
Behavior: represents what.
“I will do weight lifting, HIIT, and cardio at the gym.”
Environment: represents the when and where.
“I will work out at the gym at 10 am on Tuesdays and Thursdays.”
If you are embarking on goal setting or infusing a bit of Roman god Janus into your life this January, reconnecting with
your spirit and identity is the best way to create long-term change.
Happy goal setting!
By Megan Fuhrman-Wheeler
Her goal is to spread herbal knowledge to rural America in a
safe, constructive, and accessible manner.
Owner, MEGAN & CO. Herbal Apothecary + Teahouse
www.meganandco.com
Trained at the Colorado School of Clinical Herbalism
Certified Clinical Herbalist
Certified Clinical Nutritionist
Certified Flower Essence Practitioner
Resources:
1 )Wikipedia contributors. “Janus.” Wikipedia, The Free Encyclopedia.
Wikipedia, The Free Encyclopedia, 10 Nov. 2024. Web. 10 Nov. 2024.
2) Clare Kumar. ‘ABCS of Behavior Change.’ Clare Kumar. Inclusive &
Sustainable Performance. 10 Nov. 2024. Web. 10 Nov. 2024.
3) SkillsYouNeed. “Dilts’ Logical Levels.’ Skills You Need. Helping You
Develop Life Skills. 10 Nov. 2024. Web. 10 Nov. 2024.
4) Journal of Neuroscience Nursing. The use of individualized goal
setting to facilitate behavior change in women with multiple sclerosis.
Vol.35, Iss 2, (Apr 2003).

EXPAND | BE MORE /12
The Power of
the
Self-Investment
By Jess Nielsen
What if the key to a healthier, more balanced life was as
simple as putting yourself first?
I
n a world that constantly demands more from us, it can be easy
to put ourselves last. In addition to work, family, and endless
responsibilities, the idea of investing in our well-being often feels like
a luxury. However, self-investment is not just an act of self-care—it is a
necessity for creating balance and fulfillment in our lives. By dedicating
time to practices such as yoga, we nourish our bodies, minds, and spirits,
equipping ourselves to face challenges in life with resilience and grace.
Choosing to invest in your well-being through yoga is also a declaration of your
worth. It is a commitment to making time for what truly matters: your health,
happiness, and ability to thrive. In a world that often pulls us in every direction,
yoga anchors us, reminding us to return to the present moment, and prioritize
our own growth and healing.
Investing to Expand
Why Choose
Expand Yoga?
Expand Yoga is more than a
studio - we are a community
committed to your growth. With
skilled instructors, a wide variety
of classes for all levels, and a
welcoming atmosphere, we
create a space where you can
thrive. Whether you are seeking
physical strength, mental clarity,
or spiritual connection, Expand
Yoga offers the tools and
support to assist you on your
journey. Our inclusive approach
ensures that everyone feels
at home, and our specialty
classes and workshops provide
opportunities to deepen your
practice and explore new
wellness paths. At Expand Yoga,
your growth is our main priority.
Investing in yourself might feel like a leap, but it is one worth taking. At Expand
Yoga, yoga is not simply a workout; it is an experience that transforms the way
you move, breathe, and live. When you step onto the mat, you choose self-care,
expansion, and empowerment.
Don’t wait for the perfect time to
begin your yoga journey. Start
today and let our dedicated
instructors guide you to a
happier, healthier you. Together,
we will explore the possibilities
of what self-investment can
achieve.
Your best self is waiting - join
us at Expand Yoga and take the
first step on this transformative
journey.
“ Invest in yourself-- mind,
body, and spirit-- and watch
your life transform. At Expand
Yoga, every moment on the
mat is a step toward the best
version of you.
“

Embodying Investment
EXPAND | BE MORE /13
Mountain Pose
To demonstrate the Mountain
Pose (Tadasana), start with your
feet hip-width apart and your toes
pointing forward. Distribute your
weight evenly across your feet,
pressing firmly into the ground,
and lift your arches. Engage
your thighs by gently lifting your
kneecaps without locking your
knees. Draw your belly button in
slightly, lengthen your spine, and
relax your shoulders down and
back. Reach your arms alongside
your body with your palms facing
forward, and keep your neck
long with your chin parallel to the
ground. Hold this pose, breathing
deeply, feeling grounded yet
uplifted.
Tree Pose
To get into Tree Pose (Vrksasana),
start by standing in Mountain
Pose with your feet together.
Shift your weight onto your left
foot, grounding it firmly into the
floor. Slowly lift your right foot and
place the sole against your left
inner thigh or calf (avoiding the
knee). Bring your palms together
in front of your chest in a prayer
position, or extend your arms
overhead with your palms facing
each other. Engage your core and
lengthen your spine, keeping your
gaze focused on a fixed point to
help with balance. Hold the pose,
breathing steadily, and switch
sides.
Warrior II Pose
To achieve the Warrior II Pose
(Virabhadrasana II), start by standing
in Mountain Pose. Step your left
foot back 3-5 feet with your heels
lined up, and toes pointed outward
at a 90-degree angle. Bend your
right leg, keeping your knee aligned
with your toes. Extend your right
arm in front of you and your left arm
behind you, parallel to the ground,
with your palms facing down. Keep
your shoulders relaxed and your
chest open while engaging your
core and grounding through both
feet. Gaze over your right hand and
hold the pose, breathing deeply
before switching sides.
Jess Nielsen is a RYT-200 instructor with a focus on slow flow
and chair classes. As a Reiki Master and spiritual coach studying
universal laws and natal astrology, Jess combines physical practice
with energetic and spiritual guidance. As the Director of Classes &
Community at Expand Yoga and the owner of Rituale, Jess brings
an inspiring depth of expertise to her teaching and her work in
creating a welcoming, transformative community for all.
Investing in yourself is the
most valuable commitment
you can make. It is more than
prioritizing your well-being,
nurturing your growth, and
creating space for balance
and renewal. Self-investment
helps build resilience and
clarity, empowering you to
live fully and truthfully.
Photo Credit Vince Nielsen.

eXPAND | BE MORE /14
Dare 2BGreat
By Cody
Rininger
Resolutions. Problems or Problem-Solving?
Do you have any resolutions for 2025? I love
how everyone uses this time of year as a
cathartic moment to make a change in their
life. Everyone has one or ten resolutions…at
least when they start the new year. It has always been
interesting to me.
Resolutions in problem-solving refers to the process
of finding a solution to a problem or conflict. It
involves several steps, including defining the problem,
generating alternative solutions, evaluating and
selecting the best alternative, and implementing the
chosen solution. Effective problem-solving requires a
clear understanding of the issue, creative thinking, and
objective evaluation of different options. The goal is to
overcome obstacles and achieve a satisfactory outcome
that resolves the issue at hand.
Let us start with the process. What is the problem?
Why do you have this resolution you are so intent on
achieving? As the definition goes, it requires several
steps, including facing yourself (defining the problem).
Are you willing to do that? Facing yourself is difficult, as
are all the following steps necessary to face and defeat
this nemesis. People want quick fixes. They want all the
results and don’t want to have to do the work in order to
achieve them. What is the alternative to your current life,
and what are you willing to do in order to reach it?
The goal is to overcome the obstacles. The first one is
realizing that you are not the only one with a busy life
or obstacles. I work with single moms and dads. I work
with people in health care who work 12-hour night shifts.
I have clients who spend 14 hours at work for months
due to insurance or tax season. Each has changed their
life because they had a problem and wanted a solution.
All of them are achieving satisfactory outcomes.
The New Year does not need to bring a new you physically.
While that may be your goal, is it your main goal? No.
Something inside you wants something deeper, needs
something deeper. There is something that only you
know desires more.
If you are still reading, you are invested enough to
consider your desire. What is it that you want? A change?
Then make it happen. My clients come to me wanting a
change. They get it, but ultimately, it takes them to do

it. I cannot do it for you. My team comes together
every year and celebrates their victories and trials. It
makes them stronger. The point is that they do this not
for aesthetic purposes but for mental and emotional
health.
EXPAND | BE MORE /15
For me, 2024 was an extremely difficult year. I think we
all say that, and we say it for our own reasons, which
are typically justified. That is what is awesome about
writing: you get to voice it. My RESOLUTIONS do not
come for me selfishly, although I have been called as
much. No, they come to me as a father and as a trainer,
IN THAT ORDER. I take a deep look at things and think
critically about what can be done to help another
person. It comes down to motivation. These articles
are not easy, as there must be a true purpose and
meaning. Maybe I overthink and have been accused of
that as well, but motivation is the only thing that I came
up with when I went into this article. It took me so long
that it was my first time submitting my article late.
I see the things in me that need change. Finding a
solution to a problem or conflict is the most difficult.
I have to accept my problem/conflict. This is the most
difficult, emotionally and mentally, for me. I break it
down into how I can be a better father, a better trainer,
and a better leader. I evaluate and then overcome.
Why are you asking others if you should or should
not? They do not have one thing to do with your
feelings and goals! Make the RESOLUTION not to
need affirmation from others or to fit in. DARE 2B
DIFFERENT. At the end of the day, when it’s dark
and nobody is there to listen, you are alone and
have to figure out things yourself. This is not an
easy concept to accept, but if you have listened
to my podcasts, you know the line of acceptance
is a hard relationship.
Cody Rininger
You should be working on yourself consistently, not just
because society deems something as the thing to do, but
because it is something you deem worthy. My New Year
starts on my birthday. What can I accomplish more than I
did the previous year or that I have not yet achieved? Your
RESOLUTION may have become a problem in the past
because you did not do it for the right reasons or have the
will to follow through. Let this year be a RESOLUTION that
is something that solves past, present, and prevents future
problems. Make it something that you believe in because
when you believe in something, you will overcome it all.
As always, I am grateful to those who read my work and
thoughts. Without you, there is no motivation or article in
general. In 2025, do not pretend, do not make excuses,
and do not compromise. I just ask you…DARE 2B GREAT.
Photo Credit James Patrick.
Cody Rininger
website 2bimperium.com | phone 712-870-0758
email rininger@2bimperium.com
For more information on specific training and nutrition, contact Cody directly. He is certified by
the National Academy of Medicine as a Professional Fitness Instructor and is NASM Certified in
Nutrition, Cardiorespiratory Fitness, Heart Variance, Weight Loss, Hypotrophy, Neuromuscular
Flexibility, Supplements and Mental/Behavior Performance. He incorporates techniques
for concentration, focus, motivation, and ways to cope with anxiety. He has been featured in
National Fitness Magazines as a model and writer and has spoken on several national Podcasts.
In addition to having completed numerous certifications, Cody has received his Master’s in
Instruction. He has first-hand experience with differentiating personalized instruction, planning,
and goal setting. He was named 2022, 2023, and 2024 Siouxland Trainer of the Year Award,
nominated for 2025 Personal Trainer, Runner-Up for 2024 Siouxland’s Choice Best Weight Loss
Center, and currently nominated for 2025. Cody trains out of the Four Seasons Gym in Sioux
City and performs scans and consultations out of the Stifel Building in Sioux City.

eXPAND | BE MORE /16
living
LUMIN
By Dr. Meghan Nelson
& Dr. Ryan Allen
Exactly
Where
I Am
Supposed
To Be

T
here’s just something about seeing a bald
eagle. It still gets me every time, even though,
thankfully, it’s not as rare of an event as it once
was. Once on the Endangered Species List, now they
live in proliferation. They symbolize strength, resilience,
and freedom. We could all learn a lesson from them. They
show us what’s possible when we work together and when
we put others’ needs ahead of our own. They remind us of
what could be lost.
When our Toyota Highlander
first rolled off the Malaspina
ferry after three days floating
through the Inside Passage,
we were greeted by a bald
eagle bigger than a small
person with a wingspan
the length of our car as we
arrived in Haines, Alaska.
We really didn’t know where
we were going yet; we just
followed the eagle, trusting
in his keen, distant vision.
It was one of those few
moments in life that I knew
for certain I was exactly
where I needed to be.
Meghan and the Malaspina.
My dad would always talk in awe of the bald eagle. He
told me about Rachel Carson and how her book Silent
Spring educated the world on the detrimental impact of
pesticides on the natural environment and how her voice
helped bring a ban on the use of DDT. Carson said, “One
way to open your eyes is to ask yourself, what if I had never
seen this before? What if I knew I would never see it again?”
The moments matter. As I get older and reflect on some of the
more precious times I’ve lost, I only keep my faith because I
know what I felt was real and true and had meaning and
purpose, and if nothing else got me to this exact moment
where I am. It’s like God keeps giving us the chance to learn
the lessons we’re tired of learning. We get exactly what we
ask for. And then we let the opportunity pass.
And then it’s too late. Our friends change. The people we
love die. We leave too much on the playing field, too much
left unsaid.
And then we see another bald eagle, and I remember
that I’ve always wished and hoped for more with my dad
and that, in time, it happened. Is it weird to be a middleaged,
grown-ass woman and still need my dad? Rhetorical
question. Sometimes, we just need to shed a skin, molt, or
lose some old feathers so that some new ones can grow in.
Acceptance. Forgiveness. Joy. Connection.
A few years ago, I was guided by Erin Kuehl on a journeying
experience. As I traveled the mountainside, I gathered
around a large fire with my angels and ancestors. My
guide encouraged me to give all the guests a gift to pass
around the fire. A feather was the first thing that came to
my mind. A feather to feed the fire with oxygen, life, hope,
and well wishes. Then I needed something more specific,
and I chose a bald eagle feather so that I could always be
sure that the sight of a bald eagle would be a sign that
my ancestors and angels were right there with me. I set
intentions, trusted the process, and opened myself to the
spirits that guide and protect me, and in the next week, I
saw EIGHT bald eagles. They made their presence known
to me daily, consecutively soaring over me as I traveled up
and down I-29. The sight of the first baldie brought tears to
my eyes. And with each one that followed, I felt the most
secure sense of strength and courage, and I knew that I
was exactly where I needed to be at that moment.
And over the years, it’s never stopped. At all those moments
when I’ve needed to have a moment in my life, a bald eagle
appears. They were abundant in the Boundary Waters up in
northern Minnesota when our family was there this summer.
One even showed me a honey-hole fishing spot on Big Lake,
which was exactly where I needed to be at that moment.
Recently, Ryan was watching the Sunday Morning
Show, and I came in to sit at the tail end of the show for
the “And now we leave you with....” (fill in the blank with
some beautiful and serene nature vista). We had all
the curtains drawn from the row of sliding glass doors
looking to the valley below and the cliff across the way.
No sooner did I sit on the couch when I caught my
husband’s reaction. He sat upright, eyes gaping wide
out the glass windows, hands on the side of the recliner
as he exclaimed, “Oh my God!” As I looked out the
window for a moment, I thought I was looking at some
torpedo, immediately in awe at whatever I witnessed.
A moment later, I saw the hooked yellow-orange beak,
the bright white feathers of his head, and the orange
talons tucked in under and with the wingspan of what
felt like the width of our house. All I could do was gasp;
my jaw dropped, and my hand over my chest with awe
at the sight of this beautiful creature flying over our
home. Another case of being exactly where we were
supposed to be at this moment.
So, my friends, I invite YOU to take a moment to pause and
reflect, to connect with the spiritual, the natural world, and
to discover for yourselves the signs, the feeling and the
meaning, of an eagle flying, or the cardinal dashing, or the
turtle, the rabbit, or the owl, or whatever it is you need to see
to know that you are never truly alone and that the support
of all Creation is here for your manifestation. That you are
exactly where you are supposed to be at this moment.
EXPAND | BE MORE /17
Lumin Therapy provides integrative health and education for the mind, body, and spirit to those who are suffering or struggling to step into and live their
heartfelt mission and purpose. Through the practice of physical therapy, medical therapeutic yoga, meditation, mindfulness, and resiliency mentoring,
Dr. Meghan Nelson, DPT, and Dr. Ryan Allen, PhD, bring their more than 40 combined years of knowledge and experience serving individuals, families,
and organizations to learn and heal and live without boundaries.
Photo Credit left page, Jen-Avery. Photo credit right page, Ryan Allen.

Expand | Cover Story /18
Bridget
Winders
PERSONAL LIFE
What would people be surprised to find out about you?
I am introverted—not shy. Despite spending my career in sales
leadership, with days full of presentations, customer connections,
and industry engagements, I always carve out time for quiet
reflection, whether it’s reading, cooking, or simply floating in the
pool. That balance is what prepares me to fully embrace laughter and
connection with family and friends.
What is your life purpose?
At this phase of my life, my purpose is to create opportunities—for my
team, my family, and the next generation of leaders. It’s about using
my experiences to inspire and guide others, helping them unlock their
potential while continuing to grow and challenge myself along the way.
What drives you?
More than anything, I love the chase and the challenge. I thrive on
being the underdog and proving what’s possible. Personally, my
biggest motivator has always been creating a better life for my family
and offering my son opportunities and experiences I didn’t have.
Professionally, it’s about the satisfaction of quietly succeeding and
surprising others with meaningful results.
What have been the
most valuable lessons
you have learned?
Resilience is everything.
I’ve learned to focus on
what I can control and
not dwell on what I can’t.
Success is rarely linear,
and the ability to adapt,
stay curious, and move
forward with purpose has
been a guiding principle
in both my personal and
professional life.
Cliff jumping in Paros, Greece.

young (so it’s no surprise he moved there after college).
We’ve traveled together to places like London, Paris, and
Barcelona, and I recently had the privilege of exploring
Greece with my family. Immersing myself in new cultures,
food, and history recharges me and broadens my
perspective. Next on my bucket list? Italy.
Where do you find joy?
In the little moments—whether it’s watching my team
thrive, seeing my family happy, or simply enjoying a quiet
evening with a good book or bad TV. I am ashamed to say
I am a Real Housewives junkie!
Expand | Cover Story /19
Santorini, Greece, with family.
Do you have
morning rituals or
daily habits that
enhance your life?
Yes, I start every day with
quiet time to gather my
thoughts and plan ahead.
I’m a firm believer in
organization, so making a
to-do list is a must—it gives
me clarity and sets the
tone for a productive day.
I also believe in starting
the day early; those
peaceful moments before
the hustle begins allow
me to feel grounded and
ready to take on anything.
Hike in Spain with a friend.
Who do you look up to?
So much of who we are and who we become is shaped
by our life experiences, particularly those in our formative
years. My parents shaped who I am today. My parents
both passed away too young. My mom at 49, after an
extended illness, and my dad seven years later at 62.
My dad taught me the value of hard work and humor,
even during tough times. My mom embodied grace
and composure, showing me how to accept challenges
and move forward with resilience. Their lessons, though
subtle at times, remain my foundation.
How do you want to be remembered?
As someone who made a meaningful impact—someone
who uplifted others, achieved with integrity, and created
opportunities for the next generation to succeed.
What are your non-negotiables?
Integrity and follow-through. I believe in being true to
my word, both personally and professionally. Respect for
people’s time and effort is paramount, and I hold myself to
those same standards.
What habits have you built into your life that
increase your stamina and help you power through
long days?
Early to bed, early to rise—that has always been my rhythm.
I start my mornings with quiet time, whether it’s enjoying
tea or organizing my day. It’s my time to feel grounded and
prepared. I’m also a list-maker; there’s something to be said
about accomplishing the items you set out to do that day and
staying focused. It gives me the energy to move on to the
next thing!
How do you decompress or unwind?
Travel is my ultimate escape. My work has taken me to
incredible cities like New York, Chicago, and San Francisco. I
have also been fortunate to have some exciting personal trips
in the US and abroad, too. My son lives in Chicago, and I love
to visit him there. It was our favorite city to visit when he was
Bridget and her son, Tim, in London.

Expand | Cover Story /20
Sterling Team - National Sales Meeting, 2023.
WORK LIFE
Tell us about Sterling.
At Sterling, we’re more than an IT solutions provider—we’re
a team dedicated to delivering value through our core
values: ethical, predictable, consistent, and transparent.
These principles define who we are, guide how we work,
and shape every interaction with our customers, partners,
and employees.
Being ethical is at the foundation of everything we do. We
prioritize integrity and fairness, ensuring that our decisions
and actions align with our commitment to doing what’s right.
Predictable means our customers and partners know they
can depend on us. From delivering solutions on time to
maintaining clear communication, reliability is central to the
Sterling experience.
We pride ourselves on being consistent—in the quality
of our work, the relationships we build, and the results we
deliver. This consistency is what fosters trust and drives longterm
partnerships.
Lastly, we are unwaveringly transparent. We believe in clear,
honest communication that ensures everyone is on the same
page, whether it’s within our team or with our clients.
As VP of Sales, my role is to bring these values to life,
ensuring that every interaction reflects our commitment to
excellence. Sterling may have its roots in Siouxland, but the
impact of our work extends far beyond. It’s an exciting place
to grow, innovate, and create lasting value for our customers
and our team.
What’s the meaning behind the business name?
I love it when Sterling’s owners, Brad and Jean Moore, share
the company’s story with new employees, customers, and
partners. One detail that always stands out is how the name
Sterling was chosen at random by the original founder simply
because she liked it. Throughout the past 27 years, that name
has evolved into a powerful symbol of our reputation in the
industry—something we strive to uphold in every interaction.
It’s a name and brand we’ve truly grown into.
Black Hills Trip with Sterling and Dell Executives.
What sets the business apart from the rest?
Our people and our culture set us apart. Sterling is built
on trust, transparency, and a commitment to excellence.
Our ability to adapt and innovate for our customers while
maintaining the heart of a small, close-knit company makes
us unique. We aren’t just delivering IT solutions; we’re
building relationships that last.
What are you most proud of?
Professionally, I’m proud of the opportunities I’ve had to
mentor and uplift others, especially young women entering
the workforce. It’s rewarding to see the next generation
rise and know that I’ve played a small part in inspiring their
confidence. I feel so fortunate to have had the opportunities
that have been presented to me over the years. But I am also
proud that I have found the courage to reach out and grab
them. My career, with its roots in Siouxland, has taken me
from Gateway, which gave me a foundation of learning and
achieving that was irreplaceable, then to Dell, then a switch
into a small healthcare company doing ground-breaking
genomic research, to a full circle moment at Sterling…..but
none of that is significant on its own. It’s the opportunity to
let my experience highlight that anything is possible and
to offer guidance to the next generation of leaders.

One of the great things about my role at Sterling is the
opportunity to engage in the broader IT community as a
woman leader. Tech companies have been working hard
for many years to create more diverse teams, particularly as
it relates to bringing more women into tech leadership, to
bring that diversity of thought and experience to bear on their
business and workforce. At Sterling, I’ve had the privilege to
participate in events like Women of the Channel and Women
in Tech, connecting with some of the most accomplished and
inspiring women forces. Priceless.
Let’s talk customer service…what’s the client
experience?
At Sterling, we have a customer-first mentality. That doesn’t
mean the customer is always right, but it does mean we
approach every interaction from their perspective. By
understanding their needs and priorities, we can deliver a
truly exceptional experience that builds trust and loyalty.
How do you approach obstacles or setbacks?
I believe in powering through challenges. While perseverance
often gets me to the other side, I’ve also learned to give myself
space to reflect and reset. Challenges are inevitable, but also
opportunities to grow stronger and more resilient.
Advice for others starting out in business?
“The harder I work, the luckier I get,” is my mantra. A
little tongue in cheek for a mission statement, but powerful.
The message is that from the outside things may look like
they come easy to some people. But the truth is almost
always that a lot of hard work created the outcome…not
luck at all.
My success has come from a balance of thoughtful
planning and bold moves. It’s essential to take risks, but
equally vital to know your values and stay grounded.
Understand what drives you, and don’t be afraid to step
outside your comfort zone—just ensure it aligns with your
long-term goals. I’ve spent the majority of my career
working for Tech companies. However, I had one role
leading a business unit in a company that did groundbreaking
work in the field of genetic testing and genomic
research. I had no experience in that arena. What I did
know was how to organize a company’s resources to
collaborate for business results. I was terrified! But
instead of letting the fear paralyze me, it motivated me to
dig in and learn the language of the business and ask for
help from the doctors and researchers who were the core
of the business. All of whom were generous with their
time and knowledge.
Expand | Cover Story /21
Mission/Vision Statement
Our mission at Sterling is to be a trusted partner,
delivering innovative IT solutions with a focus
on being ethical, predictable, consistent, and
transparent. Our vision is to empower organizations
with technology that transforms their potential while
fostering trust and collaboration at every level.
What have been the most valuable lessons you
have learned in running the business?
Adaptability is key. External forces and unforeseen
challenges will arise no matter how well you plan. Success
comes from being prepared but also willing to pivot when
necessary. Another critical lesson is that relationships
are everything—whether with employees, customers, or
partners. People want to work with those they trust and
respect, and maintaining that trust through consistency and
transparency is essential.
Sterling Leaders at Women of the Channel Event in NYC.
If I were to give one piece of advice, it is to always ask for
and accept help. I think it is much the same whether you
are an employee or the CEO of a company: Have a plan,
work on your plan, but always plan for a rainy day.
Have you ever had to change course?
Absolutely, change is inevitable, especially in the
fast-paced tech industry. Business evolution is about
recognizing when the market or customer needs shift and
being proactive rather than reactive. At Sterling, our ability
to adapt while staying grounded in our core values—ethical,
predictable, consistent, and transparent—has allowed
us to thrive. Whether embracing new technologies or
finding innovative ways to serve our clients, evolution is
an opportunity to grow stronger.
Who have been your mentors along the way?
I’ve been fortunate to learn from many remarkable
individuals, including Sterling’s CEO Brad Moore, who
embodies the importance of vision and preparation.
Beyond that, I draw inspiration from strong women leaders
in tech and business, as well as authors and thought
leaders who challenge me to think differently. One such
leader I had the privilege of working for twice, once at Dell
and then at a healthcare company in NY. He’s one of those
people that is brilliant on a few topics but the smartest
guy you know on nearly every topic. He challenged me
to not just understand the application of technology
in healthcare and life sciences, but to understand the
customer’s driving goals, the interaction of the technology
and how it helped propel their business to serve their own
customers. He also coached and mentored me in a way
that helped me see my gaps as a leader and have that
be a forward-motion discussion, not feed self-doubt. Truly
inspiring.
Photos Contributed by Bridget Winders.

EXPAND | DO MORE /24
Small Business spotlight
Want to join
Stacie on a
Facebook
Spotlight?
I
f you’ve driven down the strip in North Sioux
City lately, you might have noticed more activity
in the old Sugar Daddy’s restaurant at 100 Military
Road. At the beginning of November, George
Hendrickson moved his food truck business, Geo’s
Hamburger Shopp, into the building, allowing the casino to
offer food again to its customers; however, this menu is far
from ordinary.
“I’ve always loved the history of food. There are lots of different
historical aspects. One is the origins of cheeseburgers in
America, how they changed, and whatnot. In 1912, they
started frying hamburgers in beef tallow in big cast iron pans.
You’d drop three of four patties into the cast iron pans, and
that’s how they made burgers. Fast forward to 1929, a family in
Spencer, Iowa, the Sweezy’s, developed a different method:
tank frying. They had built a tank a couple of inches deep,
similar to our deep-fat fryers today. They would drop these
beef balls into them, punch them down under two inches of
beef tallow, and then deep fry them. They were about three
ounces, not any bigger because you’re deep frying them.
That’s the model we made the shopp after,” said George.
George learned that he loved to cook in his teens, a talent
his mother noted and helped foster. She stopped cooking at
home and allowed George to take the reins. Armed with her
checkbook and a set budget every week, he would go to the
grocery store and get the week’s dinner provisions.
Wings and crispy french fries.
Choice grade, certified Black Angus burgers.
“Sometimes I got a little ridiculous with it. We’d have beef
tenderloin and grilled swordfish if we wanted surf and turf. I
had a little bit of license to run with that as long as I didn’t go
over budget. It became a passion, a love of food. For every
family event, I’m the guy who has to cook. Church events way
back when meant smoking meat for hundreds of families that
went to the church I belonged to in Sioux Falls. It was always
so much fun to do that. People kept saying you should open
your own restaurant, George. My response was always, hey,
fine, write me a check. I’ve always wanted to do it, but they are
really expensive to start,” explained George.
Although the restaurant idea had always been on his to-do
list, he started his family first.
“When I had children, my two daughters came along first; they
were my ride or die. I’ve got pictures of my oldest daughter,
who was six years old, standing on a cooler making stocks
and sauces. She is a beautiful young lady, and the luckiest
guy in the world is dating her because she makes everything
from scratch. You won’t find a jar of anything anywhere. She’s
just like her dad. The whole restaurant idea was formulated
with my daughters. Then, life took on its events, and some
of that changed when it came time for me to have the
opportunity to do this. They were adults, busy, and their
passions had focused elsewhere. So, my son and I launched
this. We came up with a plan of what we wanted to do. I’m a
cheeseburger fanatic. I love cheeseburgers! So, if I venture

out into something and want to be the best at it, what do I
know sells? It’s cheeseburgers! We run on these things; it’s
like diesel fuel!” exclaimed George.
George’s son has a seizure disorder. One of the techniques
they’ve used to help cope with the disorder was a Keto diet.
“When we were doing the Keto diet, my son’s dietician
made a very profound point that whenever you cut out
processed foods, you are implementing a healthier aspect
into your life. We eat highly processed foods in America. We
are always on the go. People are working three jobs, trying
to do their own thing; the kids have soccer. Nobody has
time to sit down and eat unprocessed food,” commented
George.
That is until now. Geo’s Hamburger Shopp follows the
cooking routines from 1929, which does not include
any cooking with hydrogenated oils, instead using
grass-fed, organic beef tallow. All of the ingredients
for his food must be carefully and locally sourced,
meeting stringent requirements. The beef for the
burgers is choice grade, certified Black Angus, 100
percent chuck that’s finely ground, never frozen, and
pressed into 3 to 3.3-ounce patties.
“When we opened our business in Okoboji (they run the
food truck at the Lakes during the summer months), it was a
big deal for me to source freshly made buns. They needed
to have that certain flavor. I wanted something that tasted
like it was made in Grama Helen’s kitchen. It needed that
flavor to go along with that burger,” explained George.
Fortunately, they found Sunkist bakery in Sioux City to
handle their bun and pizza crust needs. George also has an
authentic, Connecticut-style lobster roll on the menu, and
the Sunkist bakery went above and beyond in helping him
develop the proper style bun for it.
help me in the beginning stages of setting up our business
plan and the restaurant. We did a lot of cooking while she was
here. She was testing the waters to see whether or not I was
worth my salt and putting her time into assisting us. When she
was done reviewing everything, she said everything looked
great, George. This is going to be amazing for you. There’s
just one thing you need. I’m like, ok, what’s that? She said you
need a lobster roll. You need an authentic Connecticut-style
lobster roll,” recalled George.
The twosome started to outline what went into creating such
a lobster roll. First, it needed a New England-style bun that
would be grilled on both sides.
“Sunkist Bakery went out and got specific models for us just
to produce these New England-style Frankfurter buns to our
needed specs. They needed to be 7 inches long, 3 inches
tall, and 1.5 to 2 inches wide so that we could literally stuff
it with lobster. It tastes so good. We roll the buns in ghee,
which is clarified butter that’s made by heating butter to
remove milk solids and water, place them on the griddle, get
a nice golden grille on both sides of them, and split it right
down the middle like any classic New England-style bun.
The steamed lobster is loaded through the middle. Then,
according to Marianne Miller, you must not pour clarified
butter over the top of it, which is what you see now in many
places. No, she stated specifically that you have to make a
golden homemade Beurre Monte for a Connecticut-style
lobster roll. That’s the secret weapon. It balances the Ph
between the butter and the succulence of the lobster. Then
you finish it with a Maldon Sea Salt; they bring it all together,”
explained George.
Please visit their Facebook page for more information
about Geo’s Hamburger Shopp or to see each
week’s specials. They also serve pizza, wings, walking
tacos, beef kosher hot dogs, tavern dogs, and Philly
Cheese Steaks.
EXPAND | DO MORE /25
“The lobster rolls are interesting, especially how we came
to add them to the menu. A dear friend of mine, Marianne
Miller, I owe her all the credit for that. She’s a wonderful Four
Star-Michelin Chef from Minneapolis. She came down to
Expand is Committed to
Supporting Siouxland’s Local
Small Businesses and Nonprofits.
We have a platform,
and we want to share it with you.
Get in front of the community by joining
Stacie on a Facebook Spotlight.
Get the details by scanning
the QR code or visit
www.expand2more.com.
Connecticut-style lobster roll with homemade Beurre Monte.
Photos Contributed By Geo’s Hamburger Shopp.

EXPAND | DO MORE /26
Iowa’s West Coast Initiative Feature
Artifex-Haus
Rosangela & Mario Ramirez
Business Owners: Rosangela & Mario Ramirez
Business Name: Artifex Haus
Main Products/Services: Salon Suite Rental & Boutique
Location: 600 4th Street, Suite 1000, Sioux City, IA 51101
(10th floor of HoChunk Center)
Website: artifexhaus.com
Short description of your business:
Artifex Haus is a vibrant creative space where beauty industry
professionals come together. Located with stunning views of
downtown Sioux City and the Missouri River, we offer uniquely
designed salon suites tailored to our artists’ needs. In addition to
these spaces, we’re home to Amareda, a boutique for women, and
Art by Jazz. Our talented professionals provide an array of services,
including permanent makeup, hair styling, tattoos, piercings,
barbering, nails, and more.
What motivated you to start your business?
What drives you each day?
I started as a permanent makeup artist with my business, Alchemy
PMU Salon. Over time, I expanded to Alchemy Beauty Collective,
where I collaborated with Marilyn, our tattoo artist, and Shaylee, an
esthetician who now owns our previous location. As we outgrew
that space, I craved something bigger and more challenging.
When I toured the location, I was captivated but overwhelmed by
its size and potential. My husband, Mario, encouraged me to take
the leap, saying I’d always wonder what if I didn’t try. Each day, I’m
driven by my family and my ever-active mind that thrives on new
challenges and creativity.
What’s unique about your business?
Salon suites aren’t new, but what makes Artifex Haus stand out
is our intentional design and the supportive community we’ve
cultivated. We don’t just lease suites—we partner with our tenants,
offering guidance to help them succeed. It’s not just about filling
spaces; it’s about building a family of thriving professionals.
What’s the biggest challenge you’ve overcome
as you grow your business?
Securing funding has been the most challenging hurdle. Being
self-employed makes traditional financing options more difficult.
Additionally, I’m naturally introverted, so recruiting and building
a team pushed me out of my comfort zone. Despite these
challenges, seeing our tenants succeed and thrive has made it
worthwhile.
What has been your greatest reward?
Seeing our suites fully occupied has been one of my proudest
achievements. I love walking into Artifex Haus and witnessing
the energy and creativity of our artists. While the business
is still growing and not yet profitable for me, the sense of
accomplishment from creating a space that people love and use
every day is incredibly rewarding.

EXPAND | DO MORE /27
Artifex-Haus team.
How have you benefited from the startup community in
Sioux City and the region? What resources did you use?
I was unaware of the startup community and the resources available when I
started. In hindsight, I wish I had taken the time to network and build connections
within the community—it could have made the journey smoother.
Why is it essential for the community to support startups and
small businesses? What more can be done to help them?
Supporting small businesses is crucial because every visit, share, and purchase
directly supports someone’s dream. In today’s competitive world, small
businesses rely heavily on community support. Raising awareness about local
businesses is key—every referral, social media share, or kind word can make a
difference.
What is one thing you know now that you wish you knew
when starting your business?
I wish I’d known about all the resources and networks available to startups.
Running a small business is one thing, but managing a collective space like
Artifex Haus brings a whole new level of responsibility—not just for my success
but for the success of others who depend on me.
What advice would you give to someone looking to start a
business?
Do thorough research and prepare for the best and worst-case scenarios.
Things won’t always go as planned, so flexibility and perseverance are key. Be
ready to make sacrifices, including financial ones, to ensure your business has
the foundation to grow.
How can the community continue to help your business?
Referrals are one of the most impactful ways to support us—tell your friends and
family about our services! Stop by to learn more about what we offer. Every
conversation and visit helps us grow and support our artists.
What are some future goals for your company?
With most of our suites now leased, we’re shifting our focus to advertising and
building recognition for Artifex Haus and our tenants. Our priority is ensuring
everyone here has the tools and opportunities to grow their client base and
succeed in their craft.
Iowa’s West Coast Initiative (IWCI) is a collaboration between the economic
development organizations in Plymouth, Monona, and Woodbury counties,
and includes the following organizations: City of Sioux City, Siouxland Interstate
Metropolitan Planning Council, Siouxland Economic Development Corporation,
The Siouxland Initiative, Le Mars Business Initiative Corporation, Woodbury
County, and Monona County. Learn more about IWCI at www.IAWestCoast.com.
Photos Contributed by Artifex-Haus.

EXPAND | DO MORE /28
Finance 101
W
The Power of Taking Action:
Unlocking Your Potential to Do More
e all have dreams. Some are small, like taking a weekend getaway, and others are massive—starting a
business, writing a book, or transforming our lives entirely. What is it that prevents us from accomplishing
these goals in our lives? Far too often, we get stuck. We overthink, doubt ourselves, or wait for the
perfect moment that never comes. This results in our remaining stagnant in achieving our goals. The
truth is, success isn’t about waiting for ideal conditions. It’s about action, taking action. It’s about doing more, starting
now, and building momentum that changes your life.
As a financial clarity coach, I’ve met countless entrepreneurs and professionals paralyzed by indecision. They know
they want more—more freedom, more impact, more success—but they feel trapped by fear, shame, or overwhelm. The
antidote? Action. Here’s how to start doing more and why it matters.
Why Action is Non-Negotiable
Action creates clarity. Have you ever noticed that once you start,
even the most daunting tasks seem more manageable? That’s
because action clears the fog of indecision. You don’t have to have
all the answers to begin. In fact, starting is how you find the answers.
Whether it’s launching your dream project or finally tackling your
finances, the key is to move forward one step at a time.
Action builds confidence. Each small win adds to your self-belief.
When you see yourself making progress, you’ll realize that you are
capable of more than you imagined. Confidence doesn’t come from
thinking about taking action; it comes from assertively taking it.
Action attracts opportunity. You’d be surprised by how the world
responds when you take bold steps. Resources, connections, and
solutions often appear once you’ve committed to the journey.
Start Where You Are
You don’t need a grand plan to begin.
Here are three practical ways to start
doing more today.
1. Break Down Big Goals
Big goals can feel overwhelming. Break
it down into manageable steps instead
of focusing on the entire mountain. For
example, if you want to feel financially
empowered, start with something simple,
like reviewing your last three months of
expenses. One small step leads to another,
and soon, you’re halfway up the mountain.
2. Focus on Progress, Not Perfection
Many of us wait for the perfect moment,
but the perfect moment doesn’t exist.
Embrace imperfection. Progress beats
perfection every time. Remember, it’s
better to show up imperfectly than not
show up at all.
3. Create Accountability
Share your goals with someone who
will hold you accountable. This could
be a friend, mentor, or even a coach.
Accountability helps you stay on track,
especially when motivation wanes.

The Ripple Effect of Doing More
Taking action isn’t just about achieving your goals;
it’s about transforming your mindset. When you start
doing more, you…
Unlock your Potential: You’ll discover strengths
and abilities you didn’t know you had.
Inspire Others: Your courage to act will motivate
those around you to take their own leaps.
”
Once your list is complete, pick one item and take
one small step toward it today. You’ll be amazed at
how quickly the momentum builds.
“Taking action is the first step toward unlocking
your true potential.
Closing Thoughts
Doing more doesn’t mean overloading your schedule
or burning out. It means taking intentional, aligned
action toward what truly matters to you. The power
to transform your life is already within you. All it takes
is the courage to start.
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Create a Life of Intention: Action aligns your daily
choices with your bigger vision, helping you build the
life you truly want.
My Favorite Exercise for Taking Action
When my clients feel stuck, I ask them to write a
list of 100 things they want to do, be, or have. This
simple exercise shifts your focus from limitations to
possibilities. It’s not about achieving all 100 items
overnight—it’s about opening your mind to the
abundance of opportunities available to you.
Remember, the journey of a thousand miles starts
with a single step. What step will you take today?
By Becca Heissel, a certified Jack Canfield Success
Principles trainer and the founder of Business Owners
Advocate. She empowers entrepreneurs to achieve
financial clarity and confidence through personalized
coaching and actionable strategies. Connect with
Becca at businessownersadvocate.com or on LinkedIn.

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Council
Connection
Bird-Friendly City Designation
ioux City recently received the Bird Friendly
installing thoughtful downfacing lighting.
City Designation, and I thought it would be Streetlights and lighting that point upward make it hard
a good time to talk about the work we’ve for birds to navigate and harm birds’ circadian rhythm.
put in to earn this prestigious designation The type of light we use influences this, too, and that is
Slike
and what initiatives we should look at to detrimental to our circadian rhythm as well. So, this is
maintain it. It’s worth noting that Sioux City stands an initiative that can lead to better public health.
alone in this regard, as we are the only city on the
western side of Iowa that has been able to accomplish We can also look at how we fill windows. Window
this. Being positioned along a major migratory route collisions account for approximately 599 million bird
makes it imperative that we work to maintain this deaths annually (median) in the United States. Putting
designation and help protect our feathered friends for up curtains or blinds can help birds identify windows
future generations.
more easily and help prevent needless deaths. Keeping
our cats indoors, at least during migrations, can have
a huge impact, too. Cats account for an average of 2.4
trillion bird deaths per year. At the bottom of the list,
at 234 thousand bird deaths a year, are wind turbines.
Despite the misconception that they are a leading
cause, they are dwarfed by every other category.
As a city, we’re continuing to invest in environmentally
conscious approaches and try to return our green
spaces to a more natural state by investing in native
plants and sustainable practices for filling those
spaces. We continue to diversify our canopy. We’ve
expanded our trail system and the number of parks,
working towards a goal of having every resident be
within a 15-minute walk away from a green space—a
goal we are getting closer to every year!
Although many of these initiatives are aimed at
residents’ quality of life, they have the unintended
benefit of improving the lives of wildlife, as well. They
also cut down on the amount of watering we need to
do and increase the biodiversity in our area. Simply
put, caring for our environment and developing our
green spaces enriches everyone’s lives, including our
feathered friends.
Now that we have this designation, how do we maintain
it? We need to focus on more bird-friendly efforts. Many
of these things are priorities we’ve already identified,
If we continue to invest in our green spaces, protect
our birds, and focus on healthier living for all, we’ll
be sure to protect our city for future generations. We
have a lot to be proud of in our city. Our designation
as a Bird Friendly City is just one of our most recent
accomplishments. Let’s keep up the good work of
putting and keeping Sioux City on the map.
https://birdcity.org/iowa/siouxcity
Matthew O’Kane serves on the City Council for the City of
Sioux City and teaches art at West High School. He lives in
Sioux City where he was born and raised, with his wife, Leticia,
and their three children, Samson, Lunah, and Sheamus.
Photo Credit Randy Williams with the Loess Hills Audubon Society.

Experience
Downtown
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Downtown Keeps Getting Better!
A
s we kick off 2025, it’s the perfect time to look
back on a year filled with new beginnings,
fresh faces, and exciting projects that have
made Downtown Sioux City the place to be
in 2024. This past year was all about growth, resilience,
and creating a welcoming downtown that keeps
growing.
Over the past year, we’ve celebrated nearly 20 new
businesses setting up shop downtown, each adding
something unique to the community. Whether it’s
the thrill of ax throwing, the nostalgia of pinball, or
tasty treats for those on the go, these newcomers are
creating more reasons for people of all interests to
explore downtown.
And finding all these businesses has never been
easier! In 2024, we launched a new website designed
as a go-to resource for locals and visitors alike. With
just a few clicks, you can check out listings for all
downtown businesses, access resources for residents
and businesses, score some VIP deals, and browse an
event calendar packed with after-work and weekend
activities. It’s everything you need to stay connected to
all that’s happening downtown.
Speaking of events, we welcomed Elizabeth Stewart
as our Events Coordinator, and she’s been hard at
work bringing her energy and creativity to some of
Downtown’s biggest hits like June Jam, Downtown
LIVE! and the new Gays Eating Garlic Bread event.
Elizabeth has big plans for 2025, so keep an eye on our
social media for events that promise lots of fun (and
some laughs!). Want to get involved? Check out our
event application to be part of the excitement and let
us help you host your event downtown!
With ongoing construction downtown, we launched the
Construction SUX campaign as a fun reminder to keep
supporting local businesses despite the construction
dust. Keep an eye out - you’ll see more of these playful
messages popping up throughout downtown in 2025!
we gathered valuable feedback from residents to help
guide our plans for the future of Downtown Sioux City. Our
goal? To make downtown not only a great place to visit but
an even better place to call home.
Cheers to a fantastic 2024 and an even more exciting 2025!
Downtown Sioux City is on the move, and it’s all because
of you. Stay up to date by following us on social media,
signing up for our weekly events newsletter, and heading
to downtownsiouxcity.com.
Contributed by Downtown Partners, a non-profit organization
that works with downtown stakeholders to create a vibrant,
expanding downtown. To learn more about Downtown
Partners and stay up to date with downtown projects and
events, visit downtownsiouxcity.com.
Photos Contributed by Downtown Partners.
This past year, we also focused on connecting with our
downtown residents. Through surveys and meetings,

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A guide to mobile payment apps:
What parents and teens need to know.
Last year, payment app Venmo released its Venmo Teen Account, which allows kids as young
as 13 to start sending each other money through their phones. But while cutting out the paper
cash might seem more convenient, is it really safe for kids? In this article, we’ll let you know
the pros and cons associated with mobile payment platforms, and what to look for when
monitoring your teen’s activity.
FIRST OFF ... WHAT IS A MOBILE PAYMENT APP?
A mobile payment app links to your bank account or debit card to an App on your phone,
so you can pay for things with your mobile device instead of using cash. You could use
the app for:
• Sending money or receiving money from another person
(called “person-to-person,” “peer-to-peer” or “p2p” payments).
• Buying something online, with just the tap of a button.
• Buying something at a participating brick-and-mortar store, with just
a wave of your phone.
Digital payments can be super convenient, and keep you from having to carry cash around,
which is one reason kids like to use them. But the most important rule to remember is this:
If you send someone money using a Payment App, it’s just like handing someone cash.
TIPS FOR USING MOBILE PAYMENTS SAFELY:
You should remember these safety tips when using a mobile payment app:
• Only use payment apps to send money to people you know (family and friends).
• Only make approved purchases from stores you trust.
• And never, ever use digital payments for items found on social media that you
haven’t received yet.

It’s hard It’s hard enough enough for grown-ups for to remember to some some of these of these rules, rules, let alone let alone teenagers.
That’s That’s why why if your if your child child is using is using a payment a app, app, you you should should be sure be sure to use to use the the standard
parental oversight features, like like spending alerts alerts and and controls, to stay to stay informed about about
your your child’s child’s spending and and to help to help them them avoid avoid overspending or falling or falling victim victim to fraud. to fraud.
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VENMO VENMO VS. VS. GOOGLE PAY PAY VS. VS. APPLE APPLE PAY PAY VS. VS. CASH CASH APP APP
Apple Apple Pay Pay and and Google Google Pay Pay are are effective ways ways to monitor monitor your your child’s child’s purchases as part as part of a of a
larger larger “family “family account.” They They won’t won’t let children let children under under 18 send 18 send money money to a to friend, a friend, but but they they will will
allow allow them them to make to make purchases online, online, or from or from certain certain brick-and-mortar stores stores that that
accept accept digital digital forms forms of payment. of Meanwhile, social social payment apps apps like like Cash Cash App App and and Venmo Venmo will will allow allow more more freedom to your to your
child child for sending for sending and and receiving money money from from friends; friends; but but they they have have more more fees fees and and privacy privacy risks risks
(since (since friends friends can can see see and and comment on transactions unless unless you you lock lock down down the the settings). They They
are are also also less less widely widely used used for actual for actual store store purchases.
AN AN ALTERNATIVE: JUST JUST USE USE YOUR YOUR BANKING APP! APP!
For For anyone anyone over over the the age age of 16, of all 16, of all the of the features features offered offered by the by the mobile mobile payment apps apps above above
are are also also readily readily available in the in the SNB SNB Mobile Mobile App. App. There, There, you you can: can:
• Send • Send money money to friends to friends and and family. family.
• Upload • Upload your your debit debit card card to your to your Mobile Mobile Wallet Wallet for contactless for payments.
• Link • Link to your to your children’s bank bank accounts for monitoring.
for In addition, In there there are are no fees no fees and and less less privacy privacy risks; risks; along along with with easy easy ways ways to monitor monitor your your
children’s financial activity. activity. So if So you’re if you’re looking looking for an for alternative an to mobile to mobile payment apps, apps,
consider consider the the app app already already offered offered by your by your banking banking institution.
Of course, Of course, no payment no app app is completely is safe. safe. It is It most is most important to talk to talk to your to your teenagers
about about the the potential dangers dangers of using of using any any payment app, app, and and to teach to teach them them how how to use to use digital digital
money money responsibly.
ABOUT ABOUT THE THE AUTHOR
Zach Zach Ambrose is a is Personal a Personal Banker Banker at Security at Security National National Bank’s Bank’s
Northside location location in Sioux in Sioux City. City. A graduate A of Morningside
of University, Zach Zach has has been been with with SNB SNB for nearly for nearly four four years, years,
starting starting his career his career as a as Customer a Service Service Representative.
SNBonline.com
Member Member FDIC FDIC

Overhead Door Co. of Sioux City
Your local leader in the garage door sales and service for 60+ years.
Our garage door systems add beauty distinction and value to any home.K
i
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712.252.4431
siouxcitydoor.com
2500 Dace Ave., Sioux City, IA 51106

Inclusive
PEEK
Karina
Pedroza
A
A
R
What challenges have you experienced in Siouxland?
In Siouxland, one of the key challenges I’ve faced is the lack of meaningful inclusion when it comes
to decision-making processes that affect our community. Too often, there’s a sense of tokenism,
where representation is superficial rather than impactful. As a Latina woman, there’s a constant
need to prove myself and my abilities, but despite the hard work and expertise, it’s a struggle to
receive the recognition we deserve. This lack of acknowledgment only intensifies the feeling of
being overlooked, making it even harder to break through systemic barriers and create lasting
change for our community.
How has Siouxland been welcoming?
Siouxland has been welcoming in that there are people here who want to mentor others and
see them grow and succeed, free of jealousy or competition. I’ve been fortunate enough to find
incredible mentors within the community who genuinely care and are dedicated to making a difference for everyone, not just
a select few. Their support has been invaluable, and it’s clear that there are individuals here who are committed to lifting others
up and fostering a spirit of collaboration and inclusivity.
What do you want the people of Siouxland to know?
I want Siouxland to know that there is an incredible amount of potential and talent here, especially within our diverse communities.
While there are resources available to help people grow and succeed, not everyone has access to them, particularly certain
underrepresented populations. The true strength of our community lies in our diversity, and to fully harness that, we need
more spaces where everyone is not only welcomed but truly feels they belong. By creating more inclusive environments, we
can unlock the full potential of all Siouxlanders.
“
Every moment is an organizing opportunity, every person a potential activist,
”
every minute a chance to change the world.
– Dolores Huerta
¿Qué desafíos has experimentado en Siouxland?
En Siouxland, uno de los desafíos clave que he experimentado es la falta de inclusión significativa con respecto a los procesos de
decisiones que afectan a la comunidad. Muy a menudo, parece haber un cierto grado de Tokenism, donde existe representación
n
superficial en lugar de impactante. Como mujer Latina, siempre hay una constante necesidad de mejorarme a mí misma, así
como a mis habilidades, pero a pesar del trabajo duro y experiencia, es una lucha recibir el reconocimiento que merecemos. Esta
falta de reconocimiento solo intensifica el sentimiento de no ser vista, haciendo aún más difícil romper con barreras sistemáticas
y crear el cambio duradero para nosotros y nuestra comunidad.
¿Como ha sido Siouxland acogedor?
Siouxland ha sido acogedor en el sentido de que hay personas aquí que quieren ser mentores y vernos crecer y tener éxito, libre de
envidia y competencia. He sido afortunada de encontrar mentores increíbles dentro de la comunidad, a quienes realmente les importa
y se dedican hacer la diferencia para todos, no solo algunas personas selectas. Su apoyo ha sido realmente invaluable, y queda claro
que existen individuos aquí que están comprometidos a levantar a otros y fomentando un espíritu de colaboración e inclusividad.
¿Qué te gustaría que las personas de Siouxland supieran?
Quiero que Siouxland sepa que hay un potencial y talento increíble aquí, específicamente dentro de nuestras comunidades
diversas. Aunque existen recursos disponibles para ayudar a las personas a crecer y tener éxito, no todos tienen acceso a ellos,
en particular ciertas poblaciones subrepresentadas. La verdadera fortaleza de nuestra comunidad esta en nuestra diversidad, y
para aprovechar plenamente eso, necesitamos mas espacios donde no solamente todos son bienvenidos, pero también donde
sientan que pertenecen. Creando entornos mas inclusivos, podemos descubrir el verdadero potencial de todos los Siouxlanders.
“
Cada momento es una oportunidad de organización, cada persona es un activista potencial,
cada minuto es una oportunidad para cambiar el mundo.
– Dolores Huerta ”
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Nonprofit spotlight
Siouxland Mental
Want to join
Stacie on a
Facebook
Spotlight?
Health Center
T
he winter and holiday months
evoke a wide range of emotions
for people. For many, celebrating
with family and friends is a joyous
occasion. However, the season can also
bring heart-wrenching challenges for those
who may have experienced a loss in the past
year. During this time, reaching out to those
who can help you cope with your feelings
and navigate this difficult period is essential.
“Our mission is to make a difference in the
community by positively impacting people’s
lives. I believe we are achieving this through
the various services we offer. We strive to
provide individuals with the tools they need
to become the best version of themselves.
Whether through therapy, medication
services, or our crisis center, we have
numerous options available to assist people
in their journey. Don’t hesitate to seek help.
It’s okay not to be okay,” shared Morgan
Haskell, Marketing and Fund Development
Director at Siouxland Mental Health.
“We have three convenient locations where patients can
be seen on the same day:
Main Clinic, 625 Court Street, Sioux City, IA 51101
South Sioux City Clinic, 909 W. 21st Street, South Sioux
City, NE 68776
Child and Adolescent Center, 4265 Sergeant Road,
Sioux City, IA 51106
Our Main Clinic also has a pharmacy, allowing patients to
have their medications prescribed and picked up in one
visit. Additionally, we offer therapy services for adults
and children, as well as group therapy. Our Crisis Center
operates 24 hours a day, 365 days a year, providing
immediate assistance to adults experiencing a mental
health crisis. You can visit them at 4038 Division Street
or call them at 712-560-7996. There is always someone
available to talk to and help you,” stated Morgan.
Founded in 1969, Siouxland Mental Health
has continuously expanded its services to
meet the community’s needs. Currently, they
provide more than 17 different programs
for individuals dealing with mental health
issues; some of those programs include
psychiatry, therapy (individual, group, and
family), psychology, integrated health home,
community support, and a crisis center.
Siouxland Mental Health is also home to
the only psychiatric urgent care clinic in the
area, ensuring comprehensive care for all
mental health needs.

“Our mission is to make a difference in the community
by making a difference in people’s lives.
Siouxland Mental Health takes a holistic approach
to treating individuals with mental health issues.
This is not just about treating patients and returning
them to the community. The organization has a
dedicated team that follows up with patients to
ensure they continue to receive the necessary care
after leaving the facility.
“Finding a good therapist is like finding the right
pair of shoes; it may take some time to find the
perfect fit. Patients are matched with a therapist and
a psychiatric provider through the intake therapists
they meet. Then, if further assistance is needed,
they work with Anna, our behavioral healthcare
navigator, and Kim, our patient engagement
specialist. Anna and Kim are part of our followup
team. If someone attends a few sessions and
stops, they will check in to ensure that you and your
family are doing okay and discuss the possibility
of returning for additional sessions. They want to
make sure you are safe,” explained Morgan.
One of the hidden gems at Siouxland Mental Health
is The Friendship House. Established in 1981 by
the Parent Group (now known as NAMI Siouxland)
along with members of a socialization group run
by Siouxland Mental Health, The Friendship House
was designed as a safe and enjoyable space for
individuals to socialize and connect with peers. It
serves as a non-treatment-oriented environment,
offering opportunities for learning and problemsolving
with support from other members or staff.
”
Siouxland Mental Health Center is hosting “STAND UP,
LET’S TALK,” a fundraiser on February 27 at Country
Celebrations. A local high school freshman who faced
significant mental health challenges last year wants to
share his story, hoping to raise awareness that these
issues can affect anyone. The event will feature live
music, a comedian, and a silent auction—an authentic
night of inspiration and laughter. Individual tickets,
tables, or sponsorships can be purchased at www.
siouxlandmentalhealth.com/standup. All proceeds
will support the Child and Adolescent Center to help
expand School-Based Mental Health Services, broaden
our family therapy options, and ensure new staff working
with children are proficient in play therapy.
DON’T HESITATE TO REACH OUT
AND GET HELP!
24-HOUR CRISIS LINE:
712-560-7996
If you’d like to learn more about the Siouxland
Mental Health, please visit their website at
https://www.siouxlandmentalhealth.com.
Amy Buster has been a writer/editor for the past 25 years,
specializing in newspaper and magazine publications.
EXPAND | Give more /37
Participants must have a mental health diagnosis
to join The Friendship House; however, Siouxland
Mental Health does not need to provide the
diagnosis. Interested individuals can receive a
referral by calling The Main Clinic at (712) 252-
3871.
“I’ve been with Siouxland Mental Health for six
years, and The Friendship House holds a special
place in my heart. The members there feel like
family to one another, helping to lift each other
during tough times and serving as each other’s
biggest cheerleaders. Many members have been
attending for years and have forged lifelong
friendships. Our team helps them with anything
they need, ensuring they are not alone. It provides
a safe and welcoming atmosphere where members
can talk, share a meal, and avoid isolation,” shared
Morgan.
Expand is Committed to
Supporting Siouxland’s Local
Small Businesses and Nonprofits.
We have a platform,
and we want to share it with you.
Get in front of the community by joining
Stacie on a Facebook Spotlight.
Get the details by scanning
the QR code or visit
www.expand2more.com.

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Hot
Air
By Tony Michaels
W
rite something readers can relate to on some
level. That’s my goal as I craft these essays. I’ve
used this space before to offer my grading scale
for how your loved ones celebrate your birthday. I penned
that article way back in my 40s. How immature! On review,
that was lacking deep cognitive thought. I was lacking the selfawareness
I now possess.
This week, I turned 50 years old. I spent the last weekend of my
40s with my two closest friends, savoring a whiskey-marinated
filet mignon and sipping on an Old Fashioned as I prepared for
my next phase of life. When the big milestone birthday hit on a
Monday (how fitting), I looked back on some of those late-night
conversations the previous weekend, and I jotted down notes
at my favorite coffee shop.
I assume I was the only one there scribbling down notes while
having a midlife crisis. I joke. I think.
We can’t control how others react to your birthday. Or really,
how they react to anything. Take control of the narrative. We
can put forward knowledge learned so the next generation
can learn from our experience. See? I’m being very altruistic
in my new decade. That’s the upside of age. The downside is
breaking out the iPhone flashlight to read a menu in a dark
restaurant. My lovely wife just buries her head in her hands and
probably thinks, “I should have really continued dating that
cute cop back in the day. I should reconnect with that guy.”
Some of those thoughts I penned while consuming a $7 java:
• Meet with individuals who have a drastically different
perspective than you. Listen.
• You get perspective when life kicks you in the shins.
• In sports and society, cheer for the underdog. The story is better.
• You will encounter negative people. They are that way for a
reason. Practice empathy. Protect your joy.
• Put in the work. You will sleep better at night.
• Mistakes can be a catalyst to a better life.
• Don’t beat yourself up.
• When your buddy makes chicken wings at 3 a.m., and you
worry they may not be fully cooked, walk away from the
chicken wings. Go to bed.
• Give wisdom to your children. Hopefully, they will listen, eventually.
• YOU control your mindset.
• Do things that scare you a bit – it’s a good way to grow.
• Write letters. Nobody pens correspondence. Be an outlier.
Tony Turns 50
• Be authentic. People see through fake. Also, learn how to
spot fake.
• There is NOTHING like the pure joy of your dog when you
return home after being gone for a few hours. They greet
you with adulation and wet kisses. We can learn a lot from
the canines.
• Take no day for granted. It is never promised. Live in the
moment. Celebrate life!
Read my complete 50 lessons learned in 50 years at
www.baldandwitty.com. If you see me at a restaurant, feel
free to share the best nugget of knowledge you have gained
in your life. My table will be the only one with a spotlight.
I should be easy to spot.
By Tony “Michaels” Michalski, the founder of www.baldandwitty.com,
the host of the What the Father podcast, and featured in “Real Haunts
4” as a podcast host. Real stretch there.
Photo Contributed by Tony Michalski.

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EXPAND | GIVE MORE /43