Estetica Magazine UK (4/2024)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
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UK EDITION
WINTER
Be Cool and
Turn up the Heat!
EVENTS
Think Hair Art and
Creative Excellence
REBELS
Outlandish Yet
Uniquely Decadent!
HAPPY BIRTHDAY
Paul Mitchell
2025 is set to be an exciting year for
JPMS, not only because of the 45-year
anniversary, but because there are big
plans for their legacy brand, Paul
Mitchell, in terms of both product innovation
and sustainability. The balloons
in this international collection celebrate
how co-founder and hairdresser Paul
Mitchell used them on stage, evoking
both chic glamour and playfulness.
Let your creativity flyTM
Discover the creative potential of our
fastest ever lightweight dryer
Scan the QR code for inspirational tutorials and
tips from our artistic and education team
Hair: Thassio Leal / Photography: Dan Goldsmith
haireditorial
New year, new challenges?
2024 has been a year which has seen some dramatic developments in the
global political landscape. Many countries around the world have
experienced changes in government or political regime, bringing new
ideologies and far-reaching social challenges to their people. Even in our
own country, we have seen new political and economic policies
implemented since the General Election in July, some of which have
already begun to impact on how salon owners and managers run their
businesses and the employment packages they are able to offer their staff.
Despite these new challenges, ours is a resilient industry which has always
remained strong in the face of adversity and which, by being inclusive and
focused, has always succeeded in rising above any difficulties set before it.
Since Estetica was founded way back in 1946, our primary objective has
always been to support professionals working within the hairdressing
industry. Business-to-business magazines like ours are here precisely for
that purpose. With our magazines, websites and social media platforms, we
can provide a channel of communication which is beneficial from both a
creative and commercial perspective. Our objective from 2025? Well, it’s
simple – to continue doing what we have been doing for almost 80 years:
to remain at the service of the global hairdressing industry.
Gary Kelly
Editor-in-Chief
03E
In this issue:
ESTETICA
THE HAIR MAGAZINE
esteticamagazine.com
N. 153
04/2024
Cover Image
Hair: Anne Veck
for Anne Veck Education
Hair Assistants: Carla Kirkpatrick
and Katia Prou
Photos: Desmond Murray
Make-up: Morgan Defre
Stylist: Jamie Russell
HAIR editorial New Year, New Challenges? 03
runways Autumn/Winter 2024-25 06
celebrity The Kylie Factor 10
studio Bal Masqué 12
heritage Fashion Taboo 14
exhibition Mulas Visions 16
direction Rebel Rousers 18
trends The Best of International Hair Looks 25
pro icon Farewell Trevor Sorbie 74
dossier men Male Attraction 76
interview Focus on Europe 80
spotlight GCAs: Meet the UK Winners 82
business Fresha Announces Partnership with Yuv 84
celebration Top Talent & Creativity 88
show Innovation & Industry Excellence 90
events Evolution: AHS 2024 92
show Kemon Fashion Show 94
round-up News & Events 96
$
CONTACT
Head Office:
Edizioni ESAV
via Cavour, 50
10123 TURIN (Italy)
estetica.uk@lineone.net
www.esteticamagazine.com
à
SUBSCRIPTIONS
e-mail: customercare@estetica.it
PUBLISHER AND MANAGING DIRECTOR
Roberto Pissimiglia
EDITOR-IN-CHIEF
Gary Kelly - esteticauk@lineone.net
GLOBAL EDITORIAL AMBASSADOR
Sergi Bancells - sergi@esteticamagazine.com
INTERNATIONAL EDITOR-IN-CHIEF
Laura Castelli - l.castelli@estetica.it
INTERNATIONAL ADVERTISING COORDINATOR
Monica Tessari - m.tessari@estetica.it
INTERNATIONAL COORDINATOR
Emanuela Vaser - e.vaser@estetica.it
LAYOUT
Manuela Artosi, Davide Cardente
UK SALES & MARKETING MANAGER
Luca Pissimiglia - l.pissimiglia@estetica.it
FRANCE
Bérénice Claude
ESPAÑA
Elisabet Parra
DEUTSCHE AUSGABE
Michaela Dee
ITALIA
Lucia Preziosi, Glorianna Vaschetto
USA
Marie Scarano
DIGITAL
Erica Balduini, Giorgia Ludovico,
Stefania Rao, Elena Romani
hairrunways
autumn
winter
2024/25
Laura Castelli
BAROLO
Gucci
E06
CATWALKS PHOTOS: ©LAUNCHMETRICS/SPOTLIGHT
MSGM
SENSUAL AND TOTALLY ON-TREND,
BURGUNDY STRIKES SOME
UNEXPECTED COMBINATIONS. DRINK
FROM THE CUP OF INNOVATION AS
YOU REGARD THE CONTENT OF YOUR
WARDROBE WITH THIRSTY EYES!
Saint Laurent
Luar
Laquan Smith
Zuhair Murad
Gucci
Jil Sander
Chiara Boni
Gucci
Victoria Beckham
Discover some other ideas
in burgundy by
Elisabetta Franchi
video
video
07E
hairrunways
P
R I
M ITI
V E
autumn
winter
2024/25
Zimmermann
E08
Versace
Christian Dior
MIX & MATCHED ANIMAL PRINTS?
WHO WOULD EVER HAVE THOUGHT?!
IT’S AN UP-TO-DATE, TOTALLY CHIC
FASHION STATEMENT NOT TO BE
MESSED WITH, SO LET’S NOT
RATTLE THEIR CAGE TOO HARD!
Bluemarble
Marine Serre
Rabanne
Blumarine
Batsheva
Diesel
Elisabetta Franchi
Kb Hong
Scan the QR Code
for fifteen more sensations
in animal print!
video
video
09E
haircelebrity
THE KYLIE
FACTOR
Gary Kelly
IN AN EXTRAORDINARY MUSIC CAREER SPANNING 4
DECADES, KYLIE MINOGUE IS THE ULTIMATE INFLUENCER –
HOWEVER MANY TIMES SHE MAY REINVENT HERSELF!
KYLIE IS ABOUT TO EMBARK on
an incredible 16th headlining concert
tour – it’s called the Tension Tour
and will consist of 68 confirmed
shows, starting in Melbourne, Australia
on 15th February and concluding in
Monterrey, Mexico on 26th August
2025. This is the latest extraordinary
endeavour of a woman who’s influenced
not only her millions of fans, but countless
pop and dance artists throughout her
career – so much so, that in April this
year she was included in Time magazine’s
annual list of top 100 ‘most influential’
people in the world. Needless to say,
Kylie has not only made a massive
positive social impact through her
well-documented support for diversity
groups and minorities, but through her
stage presence and joyfulness she brings
an unlifting feeling of happiness to all
who are fortunate to experience one of
her live performances – of which there
will be many in the coming months!
Kylie attends the 2024
Vanity Fair Oscar Party
in Beverly Hills. (Photo: Axelle/
Bauer-Griffin/FilmMagic/Getty)
Kylie Minogue performs at
Sziget Festival 2024 in
Budapest. (Photo: Joseph
Okpako/WireImage/Getty)
video
video
SCAN HERE to discover more
about Kylie’s upcoming Tension Tour
Kylie Minogue at the F1
Singapore Grand Prix at Marina
Bay Street Circuit
(Photo: Kym Illman/Getty)
E10
Kylie Minogue attends The 2024
Met Gala at The Metropolitan
Museum of Art in New York City.
(Photo: Dimitrios Kambouris/Getty
Images for The Met Museum/Vogue)
11E
hairstudio
BAL
MASQUÉ
IN A SPIRIT OF FLITATIOUS AVANT-
GARDE, JÉRÔME GUÉZOU ARTISTICALLY
SCULPTS HAIR FREES FROM THE
CONSTRAINTS OF TRADITIONAL STYLING.
Bérénice Claude
WITH GLASSES made out of hair,
Jérôme Guézou transports us into a
dreamlike universe with creations that
we desire to caress with our fingertips.
He allows the hair to make its own
statement by circumventing the eyes
and delecately resting on the skin.
Jérôme mixes and intertwines natural
hair and accessories, giving life to
creations that would be at home at a
masked ball where literally anything
goes. The construction of the natural
hair pays homage to Vidal Sassoon and
Twiggy, with a nod to 60s London.
Meanwhile, waves and voluminous
texture evoke the supermodel Cindy
Crawford and the glamour of the 90s,
or even a neo-gothic Madonna, one of
many timeless muses reminiscent of the
early 2000s. Perhaps, sometime in the
distant future, we will all be wearing
glasses made of our own hair, and not
just as a mere fashion statement!
“Nowaways, hairdressing
remains a daytime accessory,
however there’s always the
right time to have some fun
with it!” Jérôme Guézou
E12
Hair: Jérôme Guézou - Photo: Jérémy Blanc - Make-up: Anne Arnold
13E
hairheritage
FASHION
TABOO
Gary Kelly
‘OUTLAWS: FASHION RENEGADES OF 80S LONDON’ IS AN EXHIBITION
CURRENTLY ON SHOW AT THE FASHION & TEXTILE MUSEUM IN LONDON.
IT CENTRES AROUND THE LEGENDARY NIGHTCLUB TABOO, OPENED IN 1985.
“DRESS as though your life depends
on it, or don’t bother.” This was the
imposing dress code of the Taboo circle,
which included fashion designers as
well as dancer Michael Clark and pop
star Boy George. The club, opened by
designer and performance artist Leigh
Bowery in 1985, sparked a scene that
used the language of hedonistic excess to
create fashion, art and popular culture.
Outlaws: Fashion Renegades of 80s
London at the Fashion & Textile
Museum in London features original
garments and accessories from Leigh
Bowery and over thirty designers. These
include pieces from private collections
and rare pieces from outstanding
designers, plus rare photography, film
and artworks. The exhibition focuses on
this vibrant alternative arena where the
anarchic energy of the night spilt over
into experimental creativity by day.
more
more
SCAN HERE to learn
more about the
Fashion and Textile
Museum and its
upcoming shows and
exhibitions.
© Brendan Beirne |
Shutterstock – Leigh Bowery
and Boy George in ‘Blitz’
Designer Collection Fashion
Show at the Albery Theatre.
London, 1986.
© Sheila Rock
E14
© Derek Ridgers, co Unravel Productions
15E
hairexhibition
MULAS
VISIONS
A JOURNEY INTO THE ART &
PHOTOGRAPHY OF UGO MULAS,
WHOSE EXHIBITION IN MILAN
CELEBRATES THIS TRUE MASTER
OF THE CONTEMPORARY.
Giancarlo Rapetti
MILAN WELCOMES the genius of
Ugo Mulas with an exhibition at
Palazzo Reale running until 2nd
February. This is a journey that
celebrates the creativity of one of the
great photographers of the 20th
century with over 250 works, including
precious unpublished images,
documents and videos. Curated by
Denis Curti and Alberto Salvadori, the
exhibition investigates the different
worlds of Mulas: from theatre and
fashion, to portraits of international
cultural icons such as Giorgio De
Chirico, Eugenio Montale & Arthur
Miller and his deep relationship with
Milan. The journey continues outside
Palazzo Reale with Ugo Mulas in Città,
across urban spaces where art and the
metropolis tell their unique story.
Among the portraits at
the exhibition at
Palazzo Reale, Milan
are those of two
geniuses of Pop Art:
Andy Warhol and Roy
Lichtenstein.
E16
00E
hairdirection
Hair: Fergal Doyle / Photo: Jack Eames / Make-up: Maddie Austin / Styling: Anna Latham
REBEL
ROUSERS
E18
DECADENTLY
OUTLANDISH!
REBELLIOUS LOOKS
THAT ARE CUTTING
EDGE AND UNIQUE.
Gary Kelly & Marie Scarano
■ MODERN REBELLION. “This look
is from my 2024 collection
“Anachronism”. It embodies a modern
rebellion, with a soft yet striking colour
that feels daring and unconventional.
Inspired by the clash between grunge
and elegance, this style merges sleek,
elongated lines with a voluminous,
textured crown that gives a sense of
controlled chaos. It’s designed for those
who embrace both strength and
vulnerability, challenging norms with a
quiet, confident defiance.”
Fergal Doyle (UK)
▲ “POLLUTION” . Inspired by the
increasing concerns around global
pollution, the team created a series
of transformative looks that blend
powerful visuals with expert technique.
“We wanted to create something that
not only speaks to the artistry of hair
design but also touches on a global
issue that affects all of us.”
Nieves Almaraz (USA)
◆ SELF EMPOWERMENT. “The inspiration
behind this image is a rebellious sense of
individuality, with a punk industrial
aesthetic. I wanted to create a look
showing the empowerment that comes
from self-expression through bold
choices in style.” Heffy Wheeler (UK)
● UNAPOLOGETIC CONFIDENCE. “This
image was inspired by 90s BW fashion
photography. I wanted an edgy look
that blends high fashion with punkinspired
vibes. The sharp, spiky haircut
amplifies the bold, rebellious feel. The
high contrast and monochromatic tones
add drama, highlighting the model’s
strong features and making the textured
layers of the outfit pop. This image
captures a sense of unapologetic
confidence, as if challenging traditional
beauty standards, while embracing a
fearless, boundary-pushing style that’s as
powerful as it is captivating.” Danilo
Giangreco (UK)
▲
Creative Team: Nieves Almaraz, John Carmona, Trevor Moots, Kevin Nguyen / Photo: Vishal Baharani
Hair: Heffy Wheeler / Photo: James Nicklin / Make-up: Abbie
Beautemont / Styling: Lewis Cameron
◆
●
Hair & Photo: Danilo Giangreco / Hair Assistants: Emy Roccabella, Enrica
Russo & Stephanie Dwyer / Make-up : Enrica Russo Styling: Emy Roccabella
19E
hairdirection
Hair&Photo: Michael Haase@Platinumblack- a Michael Haase Salon - Los Angeles, California / Make-up: Joel Sebastian / Styling: Ksenia Sharanova
Hair: Suzie McGill, Artistic Director at Rainbow Room International / Photo:
Michael Young / Make-up: Jak Morgan / Styling: Claire Frith
▲
◆
■
Hair: Vicky Tadros / Photo: Ema Suvajevic / Make-up: Jennifer Vanden / Styling: Christie Roth / Model: Mylo Day
■ A SENSE OF SELF. “The concept
behind this image was celebrating your
‘super-self ’. My vision was to combine
eras and styles. I focused on cyber
punk and the 1950s. The palette was
inspired by the golden hour of sunset.”
Vicky Tadros (USA)
▲ CREATING CHAOS. “Grunge was
a movement of decadent dress and
even more outlandishly delicious
hair that could only be explained as
an artistic look book. For hairdressers,
I think the 80s were our celebration
of the craft - a time when you couldn’t
stand and watch hair being done without
getting your hands in it. We created
our own chaos, as we usually do.”
Michael Haase (USA)
◆ UNIQUE PRECISION. “This look was
inspired by Japanese minimalism while
embodying an authentic, rebellious
look. We wanted to incorporate and
show off the strength of clean lines, pure
forms and precise shapes throughout
the look – the combination of the three
creates something so unique.
The classic bob incorporating real
clean-cut lines is always a favourite here
at Rainbow Room, yet we decided to
play around with sporadic, longerlength
pieces, feathered, to create added
texture. By adding this twist, we really
embraced the inspiration whilst creating
something much more unique.”
Suzie McGill (UK)
● RAW EDGE. “With this look, I wanted
to create shape with short hair while
incorporating both soft and harsh lines.
Combining softness with strong shapes
creates a versatile look that changes
depending on the angle you look at it.
From the front it has a soft approach,
while from the side profile and the
back you’ve got the raw edginess
of the haircut. Pulling the hair out at
the back to create a silhouette shows
the versatility in short hair.”
Brooke Evans (UK)
●
Hair: Brooke Evans assisted by Reece Braia and Erin Cresswell / Photo: Chris Bulezuik / Make-up: Vicky Henry / Styling: Lauren Glazer
21E
hairdirection
Andrew Smith, milk_shake Global Brand Ambassadord Ambassador
●
● STATEMENT MAKER. “Here, I took
inspiration from an era that optimizes
pushing boundaries with the punk
movement of the 70s and 80s.
This style is strong, yet still feminine
and is a testament to the power of hair
as a form of rebellion and self-identity.”
Andrew Smith (UK)
▲ BOLDLY INCLUSIVE. “This comes from
my 2024 collection celebrating diversity
and inclusivity in a vibrant, fun,
colourful way. As hairdressers, we are
privileged to make people feel special
about themselves. I wanted to showcase
this in the collection - regardless gender,
race or any strain of diversity. This
image has strong, bold colour panelling
and textured movement using short and
long disconnections with a mini fringe
to frame and capture the look.”
Kelly Rowney (UK)
■ GRAPHIC EDGE. “Our Graphic Edge
collection really encompasses the theme
of Rebel! Playing with strong shapes, the
vision was to create a very strong
statement look, working with multiple
lengths, layers and disconnection.
The team wanted to show the variations
in cutting, and how working to different
sections and patterns can create
something truly beautiful. A new take
on the micro fringe with added length
blended towards the sides really helps
focus on the face. We see this as a new
take on the pixie cut – it’s time to be
daring and push creative boundaries!
Bruno Marc Giamattei (UK)
◆ FEMME IDENTITY. “This look is a
celebration of angst and defiance that
says: ‘We refuse to be confined by your
standards!’ It’s a movement that
honours individuality and rejects
conformity.” Lisa Vann (USA)
Hair: @tatehair / Photo: @liamoakesphoto / Make-up: @maddieaustinmua
Model: @zebedeetalent / Hair Assistants: @hairbydenika @jessdennishair
▲
■
Hair: Marc Antoni Artistic Team/ Photo: Jamie Blanshard/ Styling: Ellen Spiller / Make-up: Katie Moore
◆
Concept/Hair: Aspen Day-Flynn / Photo: John Rawson;
Make-up: Orlando Marin / Products: Insight Professional
23E
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A new world for beauty
Bologna, Hong Kong,
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The best of international hair looks
Il meglio della modacapelli internazionale
Die Top internationalen Hair Looks
Le meilleur des tendances coiffure internationales
Lo mejor de la modacabello internacional
WINTER
TRENDS
>>>
hairtrends
AMBER DUST exalts the warmth and delicacy of
orange and blonde tones, contrasted with dark hues to create
a stunning visual effect. Beauty lies in the asymmetrical and
natural shapes, for an air of mystery and sophistication.
AMBER DUST esalta il calore e la delicatezza dei toni
biondi e arancioni, in contrasto con tonalità scure per creare
un effetto visivo sorprendente. La bellezza risiede nelle forme
asimmetriche e naturali, per un'aura di mistero e raffinatezza.
AMBER DUST exalte la chaleur et la délicatesse des
tons orange et blond, contrastés par des nuances sombres
pour un effet saisissant. La beauté réside dans les formes
asymétriques et naturelles, apportant du mystère.
TRENDS
AMBER DUST unterstreicht die Wärme von Orangeund
Blondtönen in Kombination mit dunklen Farben, um
einen atemberaubenden Effekt zu erzeugen. Die Schönheit
liegt in asymmetrischen Formen mit einem Hauch Raffinesse.
AMBER DUST exalta la calidez y delicadeza de los
tonos naranja y rubios, contrastados con matices oscuros para
crear un efecto visual impresionante. La belleza reside en las
formas asimétricas y naturales, que aportan un aire de misterio
y sofisticación.
video
video
Opening and left page
Hair: Rafael Bueno Peluqueros
Photo: Alberto Zaldívar
Make-up: Lulú Pérez
Styling: Álvaro Calafat
Products: Revlon Professional
hairtrends
Hair & Styling: Lisa Robertson
@Parlour Glenelg
Photo: Johnny Georgiou
Make-up: Alicia Robertson
Hair: Brooke Evans
@Be Ironbridge
Photo: Chris Bulezuic
Make-up: Vicky Henry
Styling: Lauren Glazer
hairtrends
Hair: Rudi Rizzo
@Sanrizz Artistic Team
Photo: Dani Baker
Make-up: A. Okano & K. Leung
Styling: Georgia Rose
Hair: Léa Detournay
Photo: Nuelas Neava
Make-up: Richard Carolane
Styling: Houlame Fayma
hairtrends
Weaving together imagination and reality.
Intrecciando immaginazione e realtà.
Le tissage de l’imagination et de la réalité.
Die Kunst aus Imagination und Realität.
Tejiendo juntos la imaginación y la realidad.
Hair: Louise Graham@Fruition Style Ambition
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Tamzen Holland
hairtrends
Hair: Rudi Rizzo
@Sanrizz Artistic Team
Photo: Dani Baker
Make-up: A. Okano & K. Leung
Styling: Georgia Rose
Hair: Daniele Dragotta
Photo: David Mannah
Make-up: Kelly Mendiola
Styling: Jamie Russel
hairtrends
video
video
Hair: Leigh Winsor
@One Zero One Education
Photo: David Mannah
Make-up: Mikele Simone
Styling: Josie McManus
P. McCabe
Hair: Salvador Oliver
@La Barbería de Oliver
Photo: Esteban Roca
Make-up: Mokart
Styling: Mónica Moreno
hairtrends
< >
Hair: Daniele de Angelis
@Toni&Guy London
Colour: Jo O’Neill
Photo: David Mannah
Styling: Borna Prikaski
hairtrends
Hair: Pauline McCabe
@Rock Paper Scissors
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Rochelle Renwick
Hair: Darrel Starkey
Photo: Desmond Murray
Make-up: Abbie Beautement
Styling: Hoh Pabissi
hairtrends
FOREVER BLACK COLLECTION
Ostensibly simple and sophisticated, black defines futuristic
or classic silhouettes, whether chic or casual.
Semplice e sofisticato, il nero definisce silhouette
futuristiche o classiche, sia chic che casual.
En apparence simple et sophistiqué, le noir définit des
silhouettes futuristes ou classiques, chics ou décontractées.
Auf den ersten Blick schlicht und raffiniert, definiert
Schwarz klassische Silhouetten neu – von schick bis lässig.
Aparentemente simple y sofisticado, el negro define siluetas
futuristas o clásicas, ya sean elegantes o casuales.
Art Direction: Giò Damiani
Hair: Hairevolution Team@Framesi
Photo: Alessandro Dalla Fontana
Make-up: Giuseppe Giarratana
Styling: Re.Styling
video
video
FRAMESI TEAM
hairtrends
Hair: Manuel Mon
Photo: Bernardo Baragaño
Make-up: María Montes
Styling: Ana González del Pozo
Products: Revlon Professional
video
video
Hair: Ashanti Kayias
@Boris the Cuttery
Photo: Andrew O’Toole
Make-up: Janice Wu
Styling: Brittni Morrison
hairtrends
<>
Art Direction: Daniel Chaiouch
Hair: The Fellowship
Project Colour Team 2024
Photo: Chris Bulezuik
Make-up: Lucy Flowers
hairtrends
Hair: Daniele Dragotta
Photo: David Mannah
Make-up: Kelly Mendiola
Styling: Jamie Russel
Suzie Yoshiko McGill
video
video
Hair: Andrew Smith
Photo: Richard Miles
Make-up: Louise Lerego
Products: Milk_shake
HF Team
hairtrends
Hair & Styling: Lisa Robertson
@Parlour Glenelg
Photo: Johnny Georgiou
Make-up: Alicia Robertson
Hair & Colour: Kristie Kesic
@Cobelle Creative
Photo: Georgia Wallace
Make-up: Gemma Elaine
Styling: Tamzen Holland
hairtrends
L’ORIGINELLE COLLECTION
Honey, sandy or champagne... Head-hugging waves, wild
curls, or beachy texture... choose your blonde identity.
Miele, sabbia o champagne... Onde avvolgenti, ricci selvaggi
o texture da spiaggia... scegliete la vostra identità bionda.
Miel, sable ou champagne... Ondulations, boucles sauvages
ou texture effet plage... Choisissez votre identité blonde.
Honig-, Sand- oder Champagnerfarben... Enge Wellen, wilde
Locken oder Beachy... wählen Sie Ihr Blond.
Miel, arena o champán... Ondas pegadas a la cabeza, rizos
salvajes o texturas playeras... elige tu identidad rubia.
Hair: Pierre Ginsburg & Emmanuel Esteban
Photo: Maros Belavy
Make-up: Dominika Malisz
Styling: Kasia Jablonska
Products: Revlon Professional
video
video
REVLON PROFESSIONAL
hairtrends
Hair: Chetan Mongia
@Vision Blonde
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Ella Murphy
Hair: S. Allsop, J. Robson,
E. Thompson@Dharma Hair
Photo: Jock Robson
Make-up: Richard Symons
Styling: Sopheak Seng
hairtrends
Earth math and perfect proportions.
Matematica terrestre e proporzioni perfette.
Géométrie naturelle et proportions parfaites.
Mathematik und perfekte Proportionen.
Matemática terrestre y proporciones perfectas.
video
video
Hair: Sarah McCulloch
Photo: Lee Jarred Howell
Make-up: Louise Brown
hairtrends
video
video
Hair & Photo: Danilo Giangreco
Make-up: Grace Hayward
Styling: Emy Roccabella
Hair: Caprice De Sanctis@Orbe
Photo: David Mannah
Make-up: Mikele Simone
Styling: Monica Morales
hairtrends
Creative Direction: Richard Ashforth
Hair: Saco Creative Team
Photo: Max Mackley
Make-Up: Manabu Nobuoka
Styling: Michelle Kelly
Hair: Chetan Mongia
@Vision Blonde
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Ella Murphy
hairtrends
Hair: Kelly Manu@Una
Photo: Apela Bell
Make-up: Liz Hyun
Styling: Courtney Joe
Hair: Pauline McCabe
@Rock Paper Scissors
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Rochelle Renwick
hairtrends
Art Direction: Simon Shaw
Hair: The Fellowship
Project Men & Media 2024
Photo: Paul Simmons
Make-up: Lily Winfield
video
video
Creative Direction:
Eric Zemmour@Pascal Coste
Photo: Maciej Swistek
Make-up: Dominika Malisz
Styling: Zuzanna Wlodarz
hairtrends
BLOOM COLLECTION
Every flower has its season, every season has its flowers.
Women can bloom in every season of their lives.
Ogni fiore ha la sua stagione, ogni stagione ha i suoi fiori.
Le donne possono sbocciare in ogni periodo della loro vita.
Chaque fleur a sa saison, chaque saison a ses fleurs.
Les femmes peuvent s'épanouir à chaque étape de leur vie.
Jede Blume hat ihre Jahreszeit und umgekehrt. Frauen
können in jeder Phase ihres Lebens aufblühen.
Cada flor tiene su estación, cada estación tiene sus flores.
Las mujeres pueden florecer en cada etapa de sus vidas.
Hair: J. Schenke, S. Bolk, A. Verberk, M. Bogataj
@Trinity European Artistic Team
Photo: Johnny ten Have
Make-up: Tamara Sauer
Styling: A.Veerbeek, M. Engelhard
video
video
TRINITY HAIRCARE
hairtrends
Brooke Evans@Be Ironbridge
Photo: Chris Bulezuic
Make-up: Vicky Henry
Styling: Lauren Glazer
Hair: Danilo Giangreco
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Anthony Capon
hairtrends
video
video
Hair: Jake Unger
@Hob Academy London
Photo: Richard Miles
Make-up: John Christopher
Hair & Colour: Malisa Masci
@Masci Hair and Spa
Photo: Andrew O'Toole
Make-up: Kylie O'Toole
Styling: Leeroy Lorenzo
hairtrends
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pro icon
FAREWELL
TREVOR
The entire international hairdressing
family was deeply saddened to learn
of the death of a great pioneer
of our craft, Trevor Sorbie, who bade
us his last farewells this November.
1949 - 2024
”Trevor’s unparalleled
creativity and kindness
has left an indelible
mark on the world of
hairdressing and beyond.”
The deeply saddening news that Trevor Sorbie had been
diagnosed with terminal bowel cancer came to us just a few
short weeks before he died. His situation was also aggravated
by the fact that the cancer had spread to his liver, so although
the announcement of his passing was expected, it was no
less devastating for that.
Trevor Sorbie was one of that rare breed of hair artists who
truly deserve to be referred to as icons. His entire life from
the age of 14 was inextricably linked to the craft. After
working in his father‘s barbershop, he branched out on his
own at the age of 20, working first in men‘s hairdressing
before following the well-trodden path of many hairdressing
greats of his era and becoming a stylist at Vidal Sassoon in
1972. After furthering his creative experience at TONI&GUY
and John Frieda, he opened his own London salon in
1977. His second salon opening was in Covent Garden two
years later, followed by several more in the coming years in
both the UK and abroad. Trevor‘s list of awards and accolades
was endless, including 4-times winner of the British
Hairdresser of the Year title. He also became a huge
celebrity and household name outside our indsutry, thanks to
his regular and much-loved appearances on numerous TV
shows.
Trevor finally gave up salon work to dedicate much of his time
and energy to developing his pioneering charity,
mynewhair. The charity provides public advice and support
through a national network of independent salons and
professionals who provide a wig styling service for people
suffering from cancer and medical hair loss. Trevor even
visited 10 Downing Street and became a key contributor in
developing a national policy for providing NHS wigs to cancer
sufferers and those suffering from medical hair loss.
E74
more
Read some of the many heartfelt
tributes to Trevor Sorbie from across
the world of hairdressing.
more
(top left): receiving one of his 4 BHA
trophies; (above): ‘assisting’ Angelo
Seminara on-stage! (left side): on stage at
Cosmoprof; (below): after receiving the MBE
from HM Queen Elizabeth; (below right):
an image from the Trevor Sorbie Art Team’s
newly-released tribute collection.
75E
prodossier men
Hair: George Smith
MALE
ATTRACTION
E76
Men are big business!
They are a very attractive
proposition as potential salon
clients, but how attractive is your
salon to them?
The days of men popping along to the barber’s on a cloud of
embarrassment for a quick ‘short back and sides’ are long
gone – these days there’s a lot of very interesting stuff going
on in the world of men’s hair fashion. The big buzz this past
couple of years has been the alpaca. We’ve all seen it – you
can’t miss it, as about 99% of young men in the world
between the ages of 15 and 25 seem to have one (if you’re not
sure, google ‘alpaca hair’). Personally, I’ll be glad when this
particular trend becomes ancient history, because it looks
absolutely awful in my opinion. However, there does appear to
be a positive side – albeit from a purely commercial
perspective. These young men are getting that fluffy bit at the
front PERMED! So, let’s take this opportunity to catch them
while they’re still young – lure those alpacas into the salon on
the pretext of a perm and they’ll be yours for life!
Of course, traditional barbershops will always
remain popular with male clientele, but so
many these days are opting for a hair
experience in a salon rather than a barber’s.
We asked 4 of our high-profile men’s
hairdressers what tips and ideas they could
give us to help make a salon generally
associated with women’s hair services more
attractive to men.
GEORGE SMITH
at Smith England
“There are two types of gents out there –
the ones that literally couldn’t care less
about their hair - they want it done
cheaply and quickly. They’re quite happy
sat waiting on a bench in a barbershop to
get whatever haircut comes along,
providing it doesn’t cost the earth. Then
there are those who want a more premium
service and experience. But with the
sudden rise in the cost of everything, most
barbershops have upped their prices and
it’s almost bridged the gap between them
and more premium salons. There is always
a ceiling of what we can charge in a hair
salon, so some gents are now realising
they can spend £30 for an average service
at a standard barbers, or pay just a bit
more and receive far more for their money.
It’s those aspects we have to focus on –
the experience of not feeling rushed, of
having a set appointment time rather than
having to sit and wait for half an hour
before being seen. There’s an element of
convenience there, but also a desire to get
a service that is a bit more premium in
every way.
This is why at Smith England we focus on
value rather than price. Our average
appointment time for men’s hair is 45
minutes to an hour. Compared to the 15
minutes you’re likely to be allocated in a
barbershop, it mean you can actually come
in and relax, have a chat and enjoy the
>>>
77E
prodossier men
experience. A lot of the appeal that
elevates the experience for men is at the
basin – you’ll get a hair shampoo with a
nice head massage and products
recommended to you. All of that
contributes to the reasons why they would
choose a salon over a barbershop. It’s also
been touched on in recent times that a
small minority of barbershops aren’t as
clean and hygienic as they might be,
whereas a sparkling salon that looks like a
spa is a huge draw when it comes to
building up a bigger clientele over time.
Word of mouth doesn’t generate the same
level of business in men’s services as is
does for their female counterparts. Gents
tend not to talk to their mates very much
about where they get their hair cut, so it is
all about really looking after the ones that
do choose your salon, really emphasising
the service and focusing on what it is they
want and giving them a haircut with
longevity. It comes back to value and
getting their money’s worth. When you
focus on the whole package – the quality
and the experience that you offer, the
chances are that they will come back. If all
those boxes are ticked well then they
will most likely appear back in front
of you in the chair.”
JIM SHAW
Director of TONY&GUY Billericay and
multi award-winning men’s hairdresser.
“As we progress into a new year, once again we are seeing change
throughout our industry – across every sector and every single
business. Being a part of the male grooming industry and seeing how
things have evolved, we are now noticing that our male clients are
actively enjoying more of the experience in salon, as opposed to just
popping in for their weekly haircut. More recently, we have developed
our own service list, to ensure we are catering for the requests of our
male clients – offering more experienced based opportunities to
ensure we cater for all requirements. Our service list now
includes things such as manicures, pedicures and facials. We
also offer bespoke tailormade packages such as ‘Groom the
Groom’ where a groom can come into the salon on their
wedding day for a full pampering package of hair and
beauty treatments to get them ready for their big day.
Male grooming and wellbeing is fast becoming a huge
trend in the salons as we are noticing the demand
increasing each and every month. Since the days of
David Beckham and his every changing hair, the landscape has
significantly changed and men are now taking much more
care of themselves in order to enhance and positively impact
their own personal wellbeing. Offering these things will see
your business progress and evolve.”
Hair: Jim Shaw and Daisy Carter/Photo: Tony Le Britton/Makeup: Roseanna Velin/Styling: Jim Shaw
E78
Hair: Craig Mason, RUSH Academy Director
Photo: Christopher R. Slattery
DAVID CORBETT,
David Corbett Hairdressing, Bothwell, Glasgow
“We’ve always had a large male clientele so I’d say the reason they
enjoy coming back to the salon is because they enjoy the full
experience of having their hair restyled, which includes full head
massages, hair washed and conditioned, complimentary
refreshments. Many barbershops don’t have the facility to wash hair
or even offer refreshments so I think it all depends on what type of
service you’re happy to pay for. I think it’s fairly easy to build a male
clientele if you have a mainly female following. Most of these
female clients will have male family members so you could offer an
‘introduce a male family member incentive’ to get more males
through the door. We also offer a free fade service between each
haircut. So if the client has a four-week regular appointment, we
will do his fade for free on week two to keep him feeling fresh.
These days, I think men are far more aware of image than they have
ever been and I see this across all demographics, so it’s important
for all salons to have this as part of their repertoire. I think the
male-only space has changed quite considerably too. There are a lot
of beautiful and bespoke barbers offering incredible services. As I’ve
said before men are more than ever, aware of their image, so I think
they will go wherever they can find the best haircutter. It’s that
simple. I don’t think they mind if it’s male only or not. I don’t think it’s
necessary to stock a specific men’s products range. All products that
we sell are to promote great hair and protect the integrity of the hair,
so our philosophy is simple, if it’s good enough for our girls then it’s
good enough for our boys.”
Hair: David Corbett at David Corbett Hairdressing/Photo: Michael Young
Make-up: Maddie Austin Kelly/Styling: Claire Frith
CRAIG MASON,
RUSH Academy Director
“Now more than ever, men have become more
accustomed to taking care of their appearance,
with their hair being one of the main concerns.
Whether male clients choose to get their hair
cut in a barbershop or a salon – in my eyes, it
shouldn’t really matter. The service will not
differ depending on which type of hairdressing
space you choose to visit, it’s down to the skill
of the stylist who is providing it. Whilst it may
appear that many men would likely opt for
getting their hair cut in ‘male-only’ spaces, the
tables are tuning as more and more men are
choosing to go where they have
been recommended for the stylist
– regardless of whether it’s in a
salon or a barbershop. Stylists
have evolved to become ‘allrounders’,
being able to cut both
women and men’s hair as we move
away for only being able to cut one
or the other. In my opinion, it’s not
a case of making salons more
attractive to men – it’s a case of
demolishing these silly norms that
men need to visit a barbershop to
get what they’re after. At the end
of the day – it’s all about the
haircut, not the space you choose
to have your hair cut in”.
79E
prointerview
FOCUS
ON EUROPE
With 30 years of
experience in every
facet of the professional
beauty industry Jason
Yates, now President
of JPMS, oversees all
the company’s global
operations.
Estetica asked Jason Yates about
JPMS, their vision and aspiring to
become a leader in Europe.
What is your vision and what role
does JPMS play in the hair industry?
Our goal at John Paul Mitchell Systems
is the same now as it was when the
company began in 1980, We believe in
this industry and we know that
hairdressers make a huge difference to
the people’s lives that they touch. We
also understand the importance of
endorsement from stylists worldwide.
So we will continue to focus on
improving the professional beauty
industry by creating the very best
products that can help stylists to be
successful behind the chair.
What role does the European market
play now and in the future of JPMS?
The European market is extremely
important to John Paul Mitchell
Systems. We have been a market leader
in the United States for a very long time,
holding the position of largest care and
style sales in the US. The population of
Europe is a roughly equivalent to the
Scan this QR Code
to connect with JPMS
more
more
E80
>>> A WORLD OF
OPPORTUNITIES
“We work in an amazing
industry that allows us to go
in many different directions,
especially if you are a young
professional stylist.
My career may not be a
typical path for a hairdresser,
but it’s certainly one that
can happen.”
United States, yet it’s one of our
less-developed markets. In order to
continue to grow and lead as a global
player, we have to win in Europe. This is
why we have invested in our
infrastructure there, which includes new
corporate headquarters, a centralised
warehouse and manufacturing within
Europe. We have also hired a general
manager, Noah Wild, who has extensive
experience in the professional beauty
industry and will spearhead our
international strategy. We are
committed to continue with our focus on
Europe and what we need to do to
become a market leader there.
What will be Angus’ honoured?
Angus will always be honored and
remembered by this company, just as his
father Paul. Angus cared deeply about
the professional beauty industry and the
planet, which aligns perfectly with our
core values. John Paul Mitchell Systems
will continue to make the world a better
place through our philanthropic and
sustainability practices.
What adjustments did you have to
make personally and professionally
to living in California?
When I started as a hairdresser I was
only 15 years old. I became an
apprentice hairdresser and hadn’t even
left the city where I grew up in the north
of England. I had no clue what an
amazing industry this was and what you
could accomplish if you had a solid work
ethic. I’ve been in the United States for
almost 23 years now and this feels like
home. What I love best about my role is
the fact that it’s such a tight knit
community in the beauty industry. I have
many friends and family all over the
world. I hope any young hairdressers
reading this realises what a fantastic
industry we get to work in. We make
such a difference and have so many
opportunities to grow in so many
different avenues.
What does the future hold for Noah
Wild and Wild Beauty GmbH?
Noah Wild is now a full time employee
of John Paul Mitchell Systems and
holds a very important role as general
manager. Noah will continue to work on
shaping and executing our international
strategies. Wild Beauty is the business
owned by Noah’s family and continues
to be our most successful international
distributor. Wild Beauty’s success in the
German and Austrian markets validate
what is possible for John Paul Mitchell
Systems brands internationally.
John Paul Mitchell Systems has one of
the market’s leading shares within
Germany, which is the largest economy
in Europe. If we can win in Germany, we
can win across Europe. This is why we
think Noah is so well-equipped to help
us realise our ambitions.
What is the future of Paul Mitchell
Hair & Beauty Schools and
education in general?
We will continue to lead through
education with the best-in-class digital
learning platforms, as well as in-person
classes educational events and
shows. We have recently ramped up
activity across the globe, using our
amazing artistic directors and
dedicated education professionals. We
understand the importance of education
in setting salons and stylists up to be
successful behind the chair.
What business and artistic plans
are in the making?
We are excited to unveil our new
European headquarters in Rome, Italy
later this year. Then, for the first time in
over 5 years, we are going to have our
global gathering in Las Vegas in August
2025. Also in 2025, we’re excited to
unveil the brand-new look and feel of
the Paul Mitchell brand through our new
sustainable packaging. We’re also
sprinkling in over 17 new products
launches next year. So all in all, this is
an exciting time at our company!
81E
prospotlight
GCAS UK
MEET THE WINNERS
Gary Kelly
In conversation with the
National Winners of the UK & Ireland
Global Creative Awards 2024.
Unveiled during the prestigious event held at The Standard Kings Cross in London,
here our Gold Winners share more about what it means to them to be a Goldwell
Global Creative Awards National Winner.
more
more
SCAN HERE to read the full,
in-depth interviews
with our fabulous winners!
• Category: New Talent Colorist
of the Year - UK Gold Winner:
〉〉〉 SOPHIE FEDORIW, SAFY B’S
“It’s a massive achievement to be
recognised and awarded for my hard
work and dedication. I want to send a
special thank you to my salon team for
all their support. Right from the start
I had a strong vision of what I wanted
to create: bold blending colours with
a very strong contrasting colour to
create strong lines through my feathered
cut with a flowy style and a sharp
fringe. I’d done a lot of research
into upcoming fashion trends
and techniques, such as the fox trend,
combined with my love
for vivid colours. I chose my final idea by
creating a mood board and picking out
key points. I trialled my colours and their
placement on mannequin heads first
to see which worked well together
and which placement gave me the best
effect for my final look. I love working
with Goldwell colour, there is simply
no other brand like it. Goldwell provides
such a wide range of options to cover
all of my clients’ colour needs from
naturals, to vivid rainbows and anything
in between. I know that whoever sits
in my chair, Goldwell has a product
in their portfolio to suit them. For me,
being a successful colourist often
comes down to personalisation – being
E82
This year’s Gold
winning looks at
the Goldwell Global
Creative Awards
UK & Ireland finals.
able to start a process with a client and
build a berspoke plan. The process of
successfully reaching their desired
outcome is something I could never
get tired of doing; it’s such a fulfilling
experience for me. Looking to the
future, the next step for me in my
career is to complete my assessor’s
qualification, so I can help mentor new
people in the industry and be able to
pass on all my knowledge and skills
to help them be the best they can be.”
• Category: Creative Colorist of
the Year - UK Gold Winner:
〉〉〉 EMMA JONES, NEW WAVE HAIR
“I am so grateful to have won such a
prestigious award as this. I was thrilled
to be able to share the news with all
my team, friends, family and Goldwell
friends – everyone who has helped on
this journey. I’ve been fortunate to have
had some great inspirational influences
during my career so far. I have been
lucky to do some mentoring with Martin
Crean; his knowledge of photographic
work is amazing – and his work is so
inspiring. Beverly C, too: I love the
work and images she produces and her
knowledge and cutting techniques.
Then there’s Mark Leeson: I love the
images and colour pallets he uses.
With social media there are so many
hair artists I could mention and take
inspiration from. For my entry image,
I wanted it to stay true to my personal
taste, while being creative at the same
time. I made sure I took the time to
select the correct model and colour
palette I and spent a lot of time
picturing what would work best on
camera. Although, I’m naturally drawn
to softer shades, I wanted to use some
bold, strong colours to create a contrast
with a soft haircut, while showcasing
a colour technique which slotted in with
my colour choices and final look. I just
love how colour can transform a cut,
show the texture and add dimension
to the hair. You can be bold or subtle or
a mixture – it really is a way to show
individuality. The amazing Goldwell
colour products were perfect for this :
I love Elumen and Elumen Play – I don’t
think there’s anything else quite like
them. I also love the community and
support that Goldwell gives, not only
for during competition itself, but
throughout all of the year.”
• Category: Creative Haircutter
of the Year - UK Gold Winner:
〉〉〉 JACOB SCULLY, SCULLYSCULLY
This was my favourite look of my shoots
and I’m very happy it did well! I was
both excited and surprised when
I found out I’d won this award again
as I have already won the competition
twice before. Winning it a 3rd time is
an absolute honour. It is so amazing for
my career to win a Goldwell Creative
Award. It provides amazing exposure
for my work and its a great way to open
up new opportunities for the future. For
my entry this year, I wanted to achieve
a sharp and precise look with a creative
softness. The influence for it very much
goes back to my own hairdressing
heritage. Starting at Sassoon’s, I’ve
always enjoyed the classic, precisioncut
shapes, so I chose that as a base.
I then worked on it to make it more
unique and creative using disconnection
techniques and colour panelling to
enhance the layers and the shape.
From a technical perspective, wanted
to show that I could use all
the classical techniques of line,
layer and graduation while also
demonstrating my creative style and
flair. I am a massive fan of Goldwell
colour and I think Elumen is amazing.
I absolutely love working with Goldwell
– it is such a hands-on company and
they always support their stylists
creatively as well, especially through
their incredible shows and events.
“There is no other
brand like Goldwell:
they provide such a
wide range of colour
options to cover all my
clients’ needs.”
83E
probusiness
Fresha Announces
PARTNERSHIP
WITH YUV
Fresha, the world’s leading marketplace platform for beauty, wellness, and
self-care, today announced a strategic investment and partnership with
Yuv, a cutting-edge company specializing in AI-powered hair colour technology.
Fresha boasts a network of over 120,000 beauty businesses
worldwide, with salons making up a large portion of its partners.
Hair colouring is a significant revenue driver for salons
but remains one of the most complex services to manage effectively.
By integrating Yuv’s groundbreaking technology,
Fresha is set to revolutionize the hair colouring process - enhancing
precision, streamlining inventory management, and
delivering personalized and consistent services for clients.
This strategic move further reinforces Fresha’s position as an
industry leader, providing salons and beauty businesses with
the advanced tools they need to elevate both their service
quality and operational efficiency.
A BESPOKE SERVICE FOR EVERY CLIENT
Hair colouring is a complex service that requires precision and
consistency. Yuv’s technology allows salons to save personalized
hair colour formulas directly in customer profiles, ensuring
a consistent and tailored experience for every client. For
salon owners, this means they can offer a high-quality, customized
service every time, which not only strengthens client
loyalty and drives repeat business but also contributes to environmental
sustainability. Beyond enhancing the client experience,
Yuv’s technology significantly improves inventory
management. Integrated into Fresha’s backend systems, the
solution provides salons with real-time insights into product
usage and automates restocking processes. This not only
reduces waste and lowers costs but also ensures that salons
always have the necessary products on hand, optimizing
efficiency and profitability.
E84
THE MOST ADVANCED TOOLS
By addressing these critical pain points
with an innovative solution, Fresha expects
to increase platform stickiness and
deepen merchant loyalty. The integration
of Yuv’s technology further embeds
Fresha into the day-to-day operations of
its largest vertical, strengthening its
competitive advantage in the beauty
space. “Investing in Yuv aligns with our
mission to provide the most advanced
tools to beauty professionals,” said William
Zeqiri, Founder and CEO of Fresha.
“Hair colouring is a cornerstone of the
salon business, and by addressing the
complexities of this service, we’re adding
significant value to our platform. This
partnership will transform how salons
operate and positions Fresha as the most
trusted and indispensable platform for
beauty and wellness businesses worldwide,
reinforcing our role as the industry
leader.”
fresha.com
www.yuv.co
By integrating Yuv’s
groundbreaking
technology, Fresha is set
to revolutionize the hair
colouring process.
85E
•
THE LEADING B2B
EVENT DEDICATED
TO ALL SECTORS OF
THE BEAUTY INDUSTRY
•
BOLOGNA, ITALY
FAIR DISTRICT
•
20 – 22 MARCH 2025
•
20 – 23 MARCH 2025
•
COSMOPROF.COM
Organized by
BolognaFiere Cosmoprof S.p.a.
info@cosmoprof.it
An event by
In partnership with
With the support of
A new world for beauty
Bologna, Hong Kong,
Las Vegas, Mumbai,
Bangkok, Miami
procelebration
Top Talent &
Creative
Brilliance
TrendVision Award winners
receive an outstanding
package of prizes. This
includes a tailored
education development
plan for the winner and
their salon, a professional
photoshoot and digital
content creation session,
PR profiling opportunities
and much more.
Old Billingsgate, London was the
venue for a glamourous, glitzy spectacle
where 600 guests united in celebration
of the TrendVision 2024
winners. The theme of the night was
‘self-expression’ which tied in perfectly
with the extraordinary level of
top talent and creativity displayed by
The Wella Professionals TrendVision
Award 2024 UK & Ireland Final was
a stage extravaganza celebrating some
the top talent and finest hairdressing
skills in hairdressing.
all the participants. The event began
with a drinks reception and an opportunity
for guests to mingle and
enjoy the stunning venue on the
banks of London’s iconic River
Thames. An exquisite sit-down gala
dinner followed, with a ‘back to na-
E88
ture’ themed menu oozing with theatrical
artistry. “We are celebrating
the 20th anniversary of TrendVision
in the UK,” said Wella Company General
Manager UK & Ireland, Max
Amen. “We have celebrated more
than 200 winners and each time it
becomes a life changing event in
their career. TrendVision is not just
about the finalists and the stylists,
it’s also about the businesses that
invest in education to train and elevate
their teams.”
SIX ASTONISHING SHOWS
The event included 6 hair shows onstage,
which began with Wella’s UK
& Ireland Colour & Trend Ambassador,
Jordanna Cobella, who presented
Renaissance – an interpretation
of period hair, fashion and photography,
celebrating the palette of the
golden hour glow. The masters at
Sassoon then amazed a captivated
audience with their Beyond Boundaries
show. Drawing on the style of
1920s Paris and Berlin, this fusion of
timeless elegance culminated in an
immersive runway event with stunning
hair creations inspired by three
powerful hues: red, black, and white.
Then in was the turn of ‘Hair at
TONI&GUY’ a show inspired by a
journey through the brand’s iconic
collections from the past, with looks
that pushed the limits of runway hair
in a bright, colourful fusion of artistry
and innovation. Next on stage was
STIL Salon with Scandi Style Storytellers.
In this spectacular show,
Scandinavian minimalism met bold,
creative expression through hair and
fashion. James Earnshaw was up
next, with a creative masterpiece
entitled, Alien Allure: A Futuristic
Hair Odyssey. This took the audience
into a world where bold creativity
meets innovative fashion. The final
show was by HOB Academy, who
presented Infinity, which brought together
bold, innovative styling with
futuristic fashion, pushing the boundaries
of traditional beauty in an infinite
range of possibilities.
THE TRENDVISION
2024 WINNERS
The main event was, of course,
finding out the names of the winners.
All the finalists paraded their models
to showcase their incredible work,
before the much anticipated
announcements were made:
Colour Visionary
(the global category)
UK Winner: Dawid Mielnik,
Regis Salon Manchester
Ireland Winner: Maggie Grant,
House of Colour
Craft Visionary
(local to UK & Ireland)
UK Winner: Corinne McNaughton,
Medusa Bread Street
Ireland Winner: Alex White,
House of Colour
XPOSURE Creative Colour
(for students only)
UK & Ireland Winner:
Skye Holford, Kleek
Apprenticeships / Regis UK
89E
proshow
Innovation & Industry
Thousands of visitors and hundreds of
brands arrived at ExCeL in London for the
three-day Salon International event,
held from 12 – 14 October.
MASTERCLASSES
For those seeking education, the
Masterclass line-up certainly delivered,
featuring sessions with industry
giants like Mahogany, Sassoon
Academy, SACO, Rush and
TONI&GUY. These sessions explored
the latest techniques in cutting,
colouring and styling, equipping
attendees with fresh ideas for
both the creative and commercial
aspects of their businesses. Patrick
Cameron hosted a one-on-one,
hands-on masterclass, designed
to offer personalised guidance and
practical experience. This unique
opportunity allowed hairdressers
to discuss their ideas, share their
career aspirations, and learn techniques
that could enhance their
skills and boost their income.
Salon International 2024 incorporated a full spectrum of
interest to those operating in our industry, offering hundreds
of top brands as well as outstanding stage performances
by the biggest names in hairdressing. Guests
also enjoyed numerous opportunities for education, business
development and networking. This year’s event
showcased leading brands which included colour houses,
software solutions, education providers, equipment
manufacturers, and distributors, as well as a first-hand
opportunity of experience new product launches, exclusive
offers, and engaging hands-on demonstrations.
Gogen
BUSINESS LIVE
Chris Moody hosted the Business
Live Stage, sponsored by the NHBF.
The sessions were filled with practical
tips and insights, featuring expert
panels discussing key topics
such as apprenticeships, recruitment,
social media, inclusivity and
the evolving freelance model.
Attendees also gained valuable
knowledge on retail, sustainability
and strategies for managing and
motivating their teams.
E90
Excellence
Toni&Guy
This year’s Salon
International offered
hundreds of top brands as
well as outstanding stage
performances by the
biggest names in
hairdressing.
BusinessLive
RUSH
Sassoon
SACO
Mahogany
TOP BRANDS
As always, brands were at the heart
of the show, with leading manufacturers
coming together to showcase
their latest innovations and
product insights. From revolutionary
styling tools powered by cutting-edge
technology to everyday
salon essentials, the event offered
hairdressers the perfect opportunity
to stock up and explore the newest
market launches.
BHAs 2024
Salon International also gave attendees
the chance to view and be
inspired by the finalist and nominee
collections for HJ’s British Hairdressing
Awards, sponsored by
Schwarzkopf Professional. A highlight
of the show every year, the
2024 gallery showcased outstanding
creativity across all categories.
“Salon International 2024 has been
an incredible showcase of talent,
creativity, and innovation, commented
Jayne Lewis Orr, HJ’s Executive
Director. “ It’s always inspiring to see
the industry come together to celebrate
the very best in hairdressing.
From groundbreaking product
launches to trend-setting stage performances,
this year’s event was a
testament to the passion and dedication
of everyone involved.”
Salon International will
return to the ExCeL London
on 11 th - 13 th October 2025.
91E
proevents
Evolution:
AHS 2024
‘Evolution’, the 42nd Alternative Hair
Show welcomed hundreds of
hairdressers from across the globe to
share their latest creative work in a bid
to help raise even more money in support
of The Alternative Hair Charitable
Foundation, Fighting Leukaemia and
Blood Cancer UK. The title of this year’s
show was a fitting tribute to how far the
AHS has progressed since it was first
launched in 1983. Long-time AHS
supporter Linda Evans was back to
present the show, alongside AHS
Founder & Director Tony Rizzo and AHS
President Anthony Mascolo, who won
this year’s Legend Award. Following
tradition, each AHS Artist was presented
with an award and acknowledged for
their incredible dedication to this annual
charity event at their own expense.
more
more
Scan here to
discover more about
this year’s spectacular
Alternative Hair Show
and the Visionary
Award winners!
Evolution was the title of this year’s spectacular
Alternative Hair Show, held at The Roundhouse,
an icon venue in London’s Camden Town.
(far left): The
International Visionary
Awards; (left): The
closing ceremony.
E92
The show began with the International
Visionary Award which this year
celebrated its 20th Anniversary. 38
finalists took to the stage across Cut &
Colour, Men’s and Avant Garde. Then, 14
headline artists from across the world
took to the stage to present their latest
work: Dmitry Vinokurov, Russia; HC
Salon, Italy; Jaeyoung Lee, South Korea;
Tindaro Orifici, Germany; Gogen, Italy;
Vidal Sassoon, UK; Ken Zhou, China; Paul
Stafford, Northern Ireland; Marc Antoni,
UK; Saco, UK; Kohsuke Visual Network,
Japan; Anne Veck, UK; Rudy Mostarda,
Italy; and Sanrizz, UK During the show
there was a touching message from
Worldwide Honorary Patron of the
Alternative Hair Show and hairdressing
legend, Trevor Sorbie MBE, now made
even more poignant by his recent death:
“I think this show is so important,” said
Trevor. “It’s about letting your creative
mind just go and being let loose. It can
be whatever you want it to be, but it’s
also for such a really good cause - to try
and find a cure for leukaemia.”
Photos: Alex Barron-Hough
(above):
Rudy Mostarda;
(left): Sanrizz;
(bottom left): Sassoon;
(below, top to bottom):
Marc Antoni, SACO,
Paul Stafford.
The show closed with all the artists on
stage for an announcement that this
year’s show raised an outstanding
£116,000 for the Alternative Hair
Charitable Foundation, Fighting Leukaemia
and Blood Cancer UK. Special thanks and
appreciation go to headline sponsor
Alfaparf Milano Professional, with Wella
Company as gold sponsor. The charity
sponsors are Eugène Perma, Semi di
Lino, Infringe, Amos Professional,
Alternative Hair, Onacis and Linda Hair.
93E
proshow
Kemon
Fashion Show
Creative energy was the name of
the game at the Salón Look 2024
trade fair from October 18 to 20,
organised by Ifema Madrid. Almost
a thousand attendees from all over
Europe filled the Pasarela Hair Look
to attend the Kemon Fashion
Show 2024, an event which marked
the beginning of the brand‘s
collaboration with its new Creative
Director, Angelo Seminara.
Compered by Rubén Sanagustín,
Director of Kemon Spain, the event
was also hosted by Francesca
Nocentini, International General
Director of the brand. The show
began with a presentation of Siëro
During this year’s Salón Look exhibition in Madrid, Kemon took
the opportunity to announce the beginning of an exciting collaboration
with its new Creative Director, Angelo Seminara.
E94
Angelo Seminara,
Global Art Director,
Kemon, on-stage
in Madrid.
video
Ku, the new collection by the Siëro
Creative Team in an ode to the
‘anime’ style, through the
exploration of bold and creative
geometries and new cutting &
colouring techniques. Next, the
award-winning Angelo Seminara
made his live debut as Global Art
Director for Kemon, presenting an
avant-garde collection with a series
of creations that explored new
shapes, textures and colours,
challenging the conventions of
traditional beauty. Each look carried
with it a profound message and a
provocative aesthetic. Angelo
celebrated creativity in all its forms,
inviting both stylists and clients to
explore bold cuts. He also
highlighted the beauty of simplicity,
showing how minimalist styles can
capture the pure essence of
aesthetics, while paying homage
to classic techniques, such as 19th
century iron waves, bringing the
past into the present and adding a
touch of modernity. His passion for
creativity was reflected in the
experimental looks with which
he captivated the audience,
demonstrating that love for the art
of hair has no limits and that
inspiration can come from anything
- from nature to the most
contemporary of design.
video
Watch the video
of Angelo Seminara
on-stage
The Kemon Fashion Show was a
tribute to the innovation and
passion for which professional
hairdressing is renowned, along a
journey from the ordinary to the
extraordinary.
95E
proround-up
A round-up of some of the exciting UK and
International News & Events stories from
across the world of hairdressing!
HAIR & BEAUTY CHARITY
Christmas Campaign
The Hair & Beauty Charity’s Jumpers for
Dinners Day asked us to don our favourite
festive fashions on Thursday 12 December
2024. Whether it was wearing a knitted
jumper or sequinned
shirt, this was just
one of the many ways
the charity helps raise
money for our indsutry
colleagues who
need help.
AIPP
Awards Ceremony in Paris
With 523 hair collections submitted from
31 countries, participation in 2024 was
truly exceptional, demonstrating the
commitment and artistic brilliance of our
wonderful industry. The highlight of the
evening was the announcement of the
winner of the AIPP Grand Trophy 2024: our
very own Steven Smart!
E96
MAINSTAGE 2024
TONI&GUY’s Spectacular
Celebration of Hair Artistry
The Outernet in Central London was the
venue for Mainstage 2024, which brought
together the best of TONI&GUY’s
creatives. The event especially highlighted
the cutting-edge techniques,
trendsetting styles and collaboration
with the global fashion scene for which
TONI&GUY has become renowned and
greatly admired over many years. “We
are creating a modern legacy for our future
generations,” commented CEO, Sacha
Mascolo-Tarbuck while on-stage.
SCHWARZKOPF
PROFESSIONAL
Official Hair Partnership
As part of its role as Official Hair Partner
for the BAFTA TV Awards, Schwarzkopf
Professional was delighted to style the
2024 BAFTA Breakthrough UK Cohort
during their announcement photoshoot,
which celebrates the ‘must-watch’ creatives
working in film, games and television.
MCB
Emergent Talent in Paris
In collaboration with Estetica Network,
Emergent Talent 2024 once again offered
a great opportunity for promising young
hair artists to showcase their technical
skills and creativity. This year’s best young
talent came from Italy and France.
Scan to discover more
about the event!
SALÓN LOOK
26 Years for the Spanish Show
Salón Look welcomed a total of 41,000
professionals, with a 75% increase in the
total number of international attendees.
Alongside a large Spanish representation,
professionals from Portugal, Italy, France,
Poland, and Latin America stood out, with
a strong presence from Peru, Colombia,
Mexico, Brazil and Venezuela. In addition,
the international buyers programme,
organised in collaboration with ICEX and
STANPA, attracted delegations from many
other European countries.
KEUNE HAIRCOSMETICS
New Partnership with Trevor
Sorbie Salons
With their pioneering approach and commitment
to excellence, Trevor Sorbie
salons are now utilising Keune Haircosmetics‘
premium products in order to elevate
the salon experience for their guests. “We
are entering a new era for Trevor Sorbie
salons,” said Nathan Walker, Brand Education
Director of Trevor Sorbie salons.
“It’s essential for us to partner with those
who align with our vision.”
JPMS INTERNATIONAL
Inspirational Workshop in LA
The team from Q Hair and Beauty recently
took their passion for innovation across
the Atlantic to attend the JPMS
International Inspirational Workshop in
Los Angeles. Helen Kewell and Becki
Botterill, Creative Directors, along with
Lucia Jackson, Senior Artist Director at Q
Hair and Beauty has a truly extraordinary
experience attending the exciting and
informative event at JPMS’s brand-new
Santa Monica Academy in Los Angeles,
California.
Scan QR Code
for more info!
KAO SALON DIVISION
Mark Leeson Rejoins Goldwell
Kao Salon is very happy to welcome back
Mark Leeson as a Goldwell Ambassador
(UKI), alongside co-Director Richard Darby
and their salon team as Guest Artists. This
will reignite a long-standing, celebrated
partnership. The move back to Kao Salon
and Goldwell is also particularly significant
as it coincides with Mark celebrating
40 years in hairdressing.
OMC
Competition in French Capital
OMC Hairworld 2024
lit up Paris with a
spectacle of unrivalled
artistry and innovation,
transforming
the City of Lights into
the global epicentre of hair art. Held during
the prestigious MCB by Beauté Sélection,
the OMC Hairworld 2024 competition
attracted some of the most visionary
hairstylists from around the world.
SALON INTERNATIONAL
Hair Showcase in London
Salon International 2024 offered a range
of opportunities for everyone, as well as
hundreds of top brands and outstanding
stage performances from the big names in
hairdressing. Read more on pages 90 - 91.
NEXT: AIPP AWARDS 24/25
Be Part of Hairdressing History
Renowned worldwide,
the AIPP Awards
have become one of
the most celebrated
events in the hair
industry, attracting
participation from
leading hairdressers
across the globe each year. Since the
AIPP was founded in 1997, the competition
has recognised excellence and creativity
in hair artistry. Participating is simple:
Hairdressers are invited to submit their
collections of 3 images per entry and/or
videos through the official website in time
for the deadline on 31 March 2025.
97E
GLOBAL
CREATIVE
AWARDS
2024
This year’s
competition
celebrated the
pinnacle of artistry
and innovation in
the hair industry,
honoring visionaries
who pushed the
boundaries of
creativity.
Creative
COLORIST
of the Year
SILVER
STEPHAN PIERAU
Friseurstudio
Stephan Pierau
GERMANY
GOLD WINNER
TINA CASCIATO
Renaissance
Salon & Estetica
CANADA
BRONZE
RAY SHUM
Hair Theorem
HONG KONG
Creative
HAIRCUTTER
of the Year
SILVER
WEN LI
Sky Salon
CHINA
GOLD WINNER
ANNA MCNAMARA
Ella&Jade
AUSTRALIA
BRONZE
SHARON LECLAIR
Shades Of Color
CANADA
New Talent
COLORIST
of the Year
SILVER
VAN HUNG TA
Nhat Hung Salon
VIETNAM
GOLD WINNER
SOPHIE FEDORIW
Safy B Salon
UNITED KINGDOM
BRONZE
BECA LAI
Happyhair
TAIWAN
Men’s
HAIRSTYLIST
of the Year
SILVER
CRISTINA PIEDRAFITA
Piedrafita Perruquers
SPAIN
GOLD WINNER
RAFAEL MONZÓ LÓPEZ
D’Autor by Rafa Monzó
SPAIN
BRONZE
MIRA PITKÄNEN
Hiusstudio Art
FINLAND
Avant Garde
STYLIST
of the Year
SILVER
WENGKIN JIAN
Artist Hairdressing
MALAYSIA
GOLD WINNER
KEVIN KAO
Happyhair
TAIWAN
BRONZE
ALEJANDRO
BUIL LORAS
Peluqueria Carmen Loras
SPAIN
The best of
the best went to
London for an
unforgettable trip.
Exploring London’s
Iconic Landmarks,
Vibrant Culture,
and Unparalleled
Experiences
The 5 global winners of this year’s Global Creative Awards went to a fantastic trip to
London, England, where participants immersed themselves in the rich history, diverse
culture, and modern attractions of one of the world’s most beloved cities. The trip
provided the winners with unparalleled experiences, from visits to iconic landmarks and
a tailor-made seminar from the world-renowned artistic team RUSH at the Goldwell
Academy in London.
Highlights of the journey included
a guided tour of the Tate
Modern London, where guests
saw the extensive collection of
international modern and contemporary
art. A unique and specially
designed seminar by the
awards winning team RUSH,
a private session with Daniel
Lismore who is a London and
Coventry based artist; A living
sculpture who talked about his
creative journey.
The goal was to create an extraordinary journey that combines London’s must-see sites with
insider experiences that capture the true spirit of the city. In addition to the classic attractions,
travelers had the opportunity to explore London’s eclectic neighborhoods, each with its own
distinct character. From the historic streets of Westminster to the trendy vibes of the neigherhood.
TRANSFORMANIA
UNLEASHING CREATIVITY, DIGITAL MASTERY AND COLLABORATION
Goldwell hosted Transformania – its cuttingedge
social media upskilling event for the
brand’s global community of color
professionals, in the heart of Berlin,
Germany, from October 29 to 30, 2024.
The brand’s first ever social media event was dedicated
to enhancing the digital and social media skills of its
community of stylist creators. Set against the backdrop
of the industrial-style and grid-worthy venue “Quantum
Oddity Gallery”, attending stylist creators experienced
an unparalleled world where they were motivated and
empowered to upskill their social media knowledge by
industry experts and visionary speakers, immersing in
branded experience areas with stunning décor and a
special social salon for Goldwell’s favorite color brands
Topchic including Topchic Zero, Elumen, and Colorance
including Light Dimensions. Estetica was there to tell
you everything firsthand!
TWO DAYS PACKED WITH DIGITAL MASTERY,
CREATIVITY AND NETWORKING
The two days offered plenty of networking
opportunities to connect with the fellow stylist
creators, other creative professionals and thought
leaders within the social media and hairdressing
industry.
Day 1 focused on Social Media knowledge and
upskilling with keynote speakers, guiding the audience
through content creation, storytelling, personal
branding as well as Social Media strategies and
insights. Also, the important topic of mental health was
covered, leaving the audience equipped to strengthen
their social media presence. Keynote sessions included
‘The Power of Storytelling and Personal Branding’ with
Jacob Khan; ‘Insights and strategies to leverage your
Social Media presence’ with Carsta Maria Müller;
‘Maintaining a Healthy Relationship with Social Media’
with Pauline Stockmann; and ‘Future Trends in Social
Media for Hairdressers’ with Ben Lifton from
Contentkweens. The sessions emphasized the
necessity of staying relevant in the fiercely competitive
world of social media today.
Day 2 was all about content
creation in action and the event
turned hands-on when the stylist
creators teamed up in “tag-teams”
to transform models’ hair, creating
a stunning color makeover based
on the current color trends on
social media. Of course, every
step of this transformation was
captured into engaging content
for the Social Media platforms –
high-quality owned as well as
organically generated earned
content.
Transformania proved to be a
groundbreaking experience for
Goldwell’s talented color
community, beautifully blending
color artistry, content creation, and
digital upskilling in a relaxed
networking atmosphere.
probrandnews
Framesi:
a world of
discovery
In 2025 Framesi will turn 80 - a very important milestone for a company
which has proven it always grows alongside the hairdressers it serves.
It's a 'Made in Italy' company known throughout
the world for working continually to
support the success of hairdressers.
With almost 80 years' experience in the
sector, Framesi is now present in 80 countries
around the world and works in partnership
with 45,000 salons. Framesi is one
of the very few Italian companies that has
managed to maintain constant growth in
the name of excellence, since it was founded
in 1945. Based in Paderno Dugnano,
the company is built upon the pillars of
personal touch, contemporary entrepreneurship
and cosmopolitan style. Framesi
research offers the market cutting-edge solutions
in product, services, marketing and
fashion. Designed and developed in Italy,
there are over 650 products that bear the
Framesi name. They are divided into colour,
treatment, styling and barbering.
With such a wide range on offer, hairdressers
can find a perfect solution for even the
most demanding of clients. All Framesi
products are born out of excellence: the
best choice of raw materials, the most cutting-edge
technology and quality control,
as well as a production process which is
inspired by craftsmanship and attention to
detail.
FRAMESI IN NUMBERS:
80 COUNTRIES
45,000 SALONS
1,800 PEOPLE WORKING WITH THE BRAND
650 PRODUCTS
3,000 EDUCATIONAL EXPERIENCES
E108
Since 1945, Framesi has developed
innovative products and services that
continue to inspire the creativity of
hairdressers all over the world.
THE IMPORTANCE OF EDUCATION
It's in education that Framesi has been
able to express all its strength and expertise:
the company organises over 3,000
training experiences all around the world
- in the classroom, one-to-one and online.
This educational task force has 3 essential
objectives: to offer the best technical and
stylistic results, to support hairdressers in
their daily activities and to grow the salon
business. It's an incredible undertaking
which has seen hundreds of hairdressers
and trainers commit themselves to
transferring new skills and business ideas
to their colleagues. The highlight of the
training calendar is when the global Framesi
family meets in a prestigious venue
for their International Congress - a comprehensive
event dedicated to professional
growth and development. It's an inspirational
and innovational occasion which
combines art, fashion and life stories. In
2025, Framesi turns 80 and will celebrate
in Madrid, from September 28 to October
2, with an unmissable event, where
past and future merge in a partnership of
international style and innovation. Last
but not least, it's important to mention
Framesi's beautiful hair fashion collections.
Year after year, they have provided
hairdressers with a tool to bring
exclusive, elegant looks into the salon,
enabling them to act as reliable, all-round
image consultants.
video
video
Scan the QR Code and
discover more about the
world of Framesi.
109E
Luar
Newly launched
Utilise the January lull by
introducing beauty treatments
into your service menu with
the multi-purpose Luar.
Service table included
to enable you to add
manicures to your menu
Heated legrest enhances every
service to new levels of luxury
Lie-flat function provides
ultimate comfort during
longer treatments
Make a showroom appointment today to
learn how our products can boost your business in 2025
Enquire about
our 0%, zero
deposit finance
www.takarahairdressing.co.uk
probrandnews
Seamlessly
Natural
Great Lengths introduces a groundbreaking extensions innovation:
GL Tapes Natural Cut, which mimic the growth pattern of human hair.
The result of extensive research and
development by Great Lengths at their
state-of-the-art production facility in
Rome, Italy, Natural Cut extensions
mimic the growth pattern of human
hair for a seamless result that flows
from root to tip in the most natural
way possible.
Developed by Great Lengths at their
state-of-the-art production facility in
Rome, Natural Cut is the new
generation of GL Tapes. It features
layers that promise the same volumising
results, but with less hair to cut at the
ends, making blending almost
effortless. They also mimic the growth
pattern of human hair for a seamless
result that flows from root to tip in the
most natural way possible. New GL
Tapes Natural Cut include up to 13
different lengths of double drawn hair
per tape, for a finish that looks truly
bespoke.
The Natural Cut range is comprised of
two new products which can be used
alone or combined for enhanced
results. Both are available in lengths
12’’, 16’’, 20’’ for all colour families,
with 24’’ available as special request.
• GL TAPES ESSENZA
offers the most natural results of
Great Lengths’ adhesive hair
extensions. Thanks to the exclusive
Natural Cut design, they blend
perfectly with natural hair, making
it even easier and less timeconsuming
for stylists to create
seamless results.
• GL TAPES ARIA
are Great Lengths’ most discreet
adhesive hair extensions, boasting
an ultra-thin 2mm adhesive strip,
natural cut design, and a less
visible attachment area which
makes them perfect for use on the
perimeter of the hair. They are
particularly ideal for the hairline,
or for very fine or thinning hair.
• GL TAPES VIRTUAL ASSISTANT
To coincide with the launch, Great
Lengths have also developed a
brand-new consultation tool to aid
the consultation and application
process. GL Tapes Virtual Assistant
will help stylists determine the
optimum number of GL tapes to be
used at each appointment, as well
as the best placement, taking
into consideration everything from
hair density and hair thickness to
the desired result, current hairstyle
and size of the head.
〉〉〉 Interested in becoming a Great
Lengths certified stylist? Please
email: sales@greatlengthshair.
co.uk or call +44 (0) 113 278 1292
speak to the Great Lengths team
111E
Powered
by digital motor
446 gr
2500 W
88 m³/h
with CARE for YOUR HAIR
Via Puglie 6/8 60030
Monsano (AN) Italy
Tel. +39 0731 377200
probrandnews
Sustainable
Strategies
Pettenon Cosmetics leads the field in reducing its carbon footprint by
cutting plastics usage alongside many other goals in sustainability.
For the third consecutive year, Pettenon Cosmetics has
published a Sustainability Report that reflects its
commitment to a more planet-friendly and responsible
future. In 2023, it had already taken great strides in this
direction, by making significant investments in ecocompatible
production processes. More specifically, Pettenon
Cosmetics tripled its use of recycled plastic, saving at least
185,000kg of virgin plastic compared to 2021. It also
recovered 100% of obsolete bottles thanks to cutting-edge
technology in blow-moulding, resulting in 40% of containers
and bottles being produced in Polyethylene. The company is
also strengthening its commitment through the Sustainable
Procurement project, by doing business with the 88% of
Italian suppliers who respect high standards of sustainability.
Waste management production is just as strict, as the
company utilises a modern filtration and purification system
that fully recovers and separates out any waste liquids that
are generated. These goals are part of a more extensive
strategic plan with the objective of enabling Pettenon
Cosmetics to reach carbon neutrality at its production site in
San Martino di Lupari for the third year in a row. The head
office only uses electricity from renewable sources and has
taken decisive action to measure, reduce, and compensate for
any residual emissions. In doing so, it is establishing itself as a
leader in the field of sustainability. Pettenon Cosmetics is
also continuing to invest in corporate responsibility projects
and initiatives. For example, the company consists of 60%
women, of whom 54% are in management positions. It has
renewed its commitment to gender equality and since 2022
it has adhered to the United Nations’ Women Empowerment
Principles (WEPs). Then in 2023, the company created an
internal Sustainability Committee to integrate corporate
and environmental responsibility into all its strategic
decision making. “Sustainability is at the beating heart of our
corporate vision and drives all our decision making and dayto-day
business practices,” said Luigi Ambrosini, CEO of
Pettenon Cosmetics. The company also excels in its
commitment to important matters of prevention and
awareness by promoting initiatives on multiple fronts. An
example of this is its renewed support of the Fondazione
Umberto Veronesi ETS in 2025, acknowledging the crucial
importance of research and prevention in the fight against
breast cancer.
FUTURE GOALS
Pettenon Cosmetics is looking to the future with an
ambitious decarbonisation plan to reduce water consumption
and increase internal energy production from renewable
sources. Moreover, the company intends to obtain UNI/
PdR 125 gender equality certification, further reinforcing its
commitment to inclusivity and diversity.
113E
probrandnews
Celebrate
beautiful bonds with
OLAPLEX
The OLAPLEX Holiday Collection features healthy hair gifts to
strengthen the bonds that make your clients shine!
Whether it’s to boost hair radiance
with the ‘Get Your Shine On Kit’, or
to repair damage with the ‘In Good
Repair Kit’, the OLAPLEX Holiday
2024 Limited Edition Collection has
your clients covered. It’s the perfect
way for them to gift of gorgeous,
healthy hair to everyone on their list,
or as a well-deserved hair self-care
treat this holiday season.
CHOOSE YOUR KIT
Each kit is infused with OLAPLEX’s
revolutionary Bond Building
Technology, designed to repair and
strengthen hair at the molecular level
by reconnecting broken disulfide
bonds – the key to hair’s resilience
and structure. These holiday kits offer
effortless routines perfect for any hair
type, making them an ideal gift.
Shop now at authorised OLAPLEX stockists
and uk.olaplex.com
<<<
In Good Repair
The collection of healthy hair bestsellers to
repair and protect for stronger hair in as little
as 3 minutes and 125% more shine.*
Collection includes
No. 3 Hair Perfector 50 mL,
No. 4 Bond Maintenance® Shampoo 100 mL,
No. 5 Bond Maintenance® Conditioner 100 mL,
No. 7 Bonding Oil 30 mL.
*Compared to bleached hair without application of
OLAPLEX No.7 Bonding Oil
<<<
Get Your Shine On
A hair styling duo of the must-have styling
cream and hair oil with 72-HR frizz control for
smooth, soft styles with 125% more shine*
Collection includes
No. 6 Bond Smoother® 100mL,
No. 7 Bonding Oil 30mL.
*Compared to bleached hair without application of
OLAPLEX No.7 Bonding Oil
E114
UK EDITION
Estetica UK Edition, n. 153 - Since 1991 - N.4 Winter 2024
Ad Index
EDIZIONI ESAV
Via Cavour, 50
10123 Torino (Italy)
Tel.: +39 011 83921111
Fax: +39 011 8125661
info@estetica.it
ESTETICA UK
estetica.uk@lineone.net
www.esteticamagazine.com
Registration n. 435 of 7.4.49, Turin Law Court.
All rights reserved.
Reproduction in whole or in part of texts or
photography is prohibited. Manuscripts,
photographs and art are selected at the
discretion of the publi sher free of charge
(advertising exclu ded). Whether published or
not, no material will be returned and remains
the property of the publishing house, which
may make use of it as seen fit. This may
include the withdrawal of publication rights to
other publishing houses. Estetica requires
exclusive publication rights in the hairdressing
sector for all photography submitted which
must not therefore be offered for publication to
other magazines in the hairdressing trade or
industry.
Notice to subscribers (Art. 13 of EU Regulation
679/2016)
Pursuant to Art.13 of EU Regulation 679/2016,
our company will proceed with the processing
of the personal data you provide in compliance
with current laws in force concerning the
protection of the processing of personal data
and in keeping with the obligations and
guarantees of the legal, contractual, and
regulatory standards. Subscription information
may be known only bny subjects specifically
authorised and instructed by our Company and
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management, enveloping, sending
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or without explicit consent; they will be stored
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purposes of professional updating for which
the same information was collected. Data
process controller is the company Edizioni Esav
S.r.l. - Via Cavour 50, 10123 Turin. The person
whose information was processes may, at any
time, exercise the rights established by the EU
Regulation (Art. 15 Right to access; Art.16
Correction; Art. 17 Cancellation) by writing to
Edizioni Esav - edizioniesav@pec.it.
Cosmoprof 2025 www.cosmoprof.com 86-87
Cosmoprof North America www.cosmoprofnorthamerica.com 24
Diva/Salon Europe www.divapro.co.uk 02
Farouk Systems Inc. www.chi.com 04
Framesi www.framesi.it 108-109
Fresha www.fresha.com 116/OBC
Great Lengths www.greatlengthshair.co.uk 111
Haircon www.haircon.co.uk 73
Kao Salon Division www.kaosalondivision.com/globalexperience 98/107
Olaplex www.uk.olaplex.com 114
Paul Mitchell www.paulmitchell.com IFC-01
Pettenon www.pettenon.it 113
Takara Belmont www.takarahairdressing.co.uk 110
Tecno Dry www.tecnodry.it 112
Trinity Haircare www.trinity-haircare.com 66-67
Printed by artigraficheparini.it
TO SUBSCRIBE
e-mail: customercare@estetica.it
®
115E
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