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Estetica Magazine UK (4/2024)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

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UK EDITION

WINTER

Be Cool and

Turn up the Heat!

EVENTS

Think Hair Art and

Creative Excellence

REBELS

Outlandish Yet

Uniquely Decadent!


HAPPY BIRTHDAY

Paul Mitchell


2025 is set to be an exciting year for

JPMS, not only because of the 45-year

anniversary, but because there are big

plans for their legacy brand, Paul

Mitchell, in terms of both product innovation

and sustainability. The balloons

in this international collection celebrate

how co-founder and hairdresser Paul

Mitchell used them on stage, evoking

both chic glamour and playfulness.


Let your creativity flyTM

Discover the creative potential of our

fastest ever lightweight dryer

Scan the QR code for inspirational tutorials and

tips from our artistic and education team

Hair: Thassio Leal / Photography: Dan Goldsmith


haireditorial

New year, new challenges?

2024 has been a year which has seen some dramatic developments in the

global political landscape. Many countries around the world have

experienced changes in government or political regime, bringing new

ideologies and far-reaching social challenges to their people. Even in our

own country, we have seen new political and economic policies

implemented since the General Election in July, some of which have

already begun to impact on how salon owners and managers run their

businesses and the employment packages they are able to offer their staff.

Despite these new challenges, ours is a resilient industry which has always

remained strong in the face of adversity and which, by being inclusive and

focused, has always succeeded in rising above any difficulties set before it.

Since Estetica was founded way back in 1946, our primary objective has

always been to support professionals working within the hairdressing

industry. Business-to-business magazines like ours are here precisely for

that purpose. With our magazines, websites and social media platforms, we

can provide a channel of communication which is beneficial from both a

creative and commercial perspective. Our objective from 2025? Well, it’s

simple – to continue doing what we have been doing for almost 80 years:

to remain at the service of the global hairdressing industry.

Gary Kelly

Editor-in-Chief

03E



In this issue:

ESTETICA

THE HAIR MAGAZINE

esteticamagazine.com

N. 153

04/2024

Cover Image

Hair: Anne Veck

for Anne Veck Education

Hair Assistants: Carla Kirkpatrick

and Katia Prou

Photos: Desmond Murray

Make-up: Morgan Defre

Stylist: Jamie Russell

HAIR editorial New Year, New Challenges? 03

runways Autumn/Winter 2024-25 06

celebrity The Kylie Factor 10

studio Bal Masqué 12

heritage Fashion Taboo 14

exhibition Mulas Visions 16

direction Rebel Rousers 18

trends The Best of International Hair Looks 25

pro icon Farewell Trevor Sorbie 74

dossier men Male Attraction 76

interview Focus on Europe 80

spotlight GCAs: Meet the UK Winners 82

business Fresha Announces Partnership with Yuv 84

celebration Top Talent & Creativity 88

show Innovation & Industry Excellence 90

events Evolution: AHS 2024 92

show Kemon Fashion Show 94

round-up News & Events 96

$

CONTACT

Head Office:

Edizioni ESAV

via Cavour, 50

10123 TURIN (Italy)

estetica.uk@lineone.net

www.esteticamagazine.com

à

SUBSCRIPTIONS

e-mail: customercare@estetica.it

PUBLISHER AND MANAGING DIRECTOR

Roberto Pissimiglia

EDITOR-IN-CHIEF

Gary Kelly - esteticauk@lineone.net

GLOBAL EDITORIAL AMBASSADOR

Sergi Bancells - sergi@esteticamagazine.com

INTERNATIONAL EDITOR-IN-CHIEF

Laura Castelli - l.castelli@estetica.it

INTERNATIONAL ADVERTISING COORDINATOR

Monica Tessari - m.tessari@estetica.it

INTERNATIONAL COORDINATOR

Emanuela Vaser - e.vaser@estetica.it

LAYOUT

Manuela Artosi, Davide Cardente

UK SALES & MARKETING MANAGER

Luca Pissimiglia - l.pissimiglia@estetica.it

FRANCE

Bérénice Claude

ESPAÑA

Elisabet Parra

DEUTSCHE AUSGABE

Michaela Dee

ITALIA

Lucia Preziosi, Glorianna Vaschetto

USA

Marie Scarano

DIGITAL

Erica Balduini, Giorgia Ludovico,

Stefania Rao, Elena Romani


hairrunways

autumn

winter

2024/25

Laura Castelli

BAROLO

Gucci

E06

CATWALKS PHOTOS: ©LAUNCHMETRICS/SPOTLIGHT


MSGM

SENSUAL AND TOTALLY ON-TREND,

BURGUNDY STRIKES SOME

UNEXPECTED COMBINATIONS. DRINK

FROM THE CUP OF INNOVATION AS

YOU REGARD THE CONTENT OF YOUR

WARDROBE WITH THIRSTY EYES!

Saint Laurent

Luar

Laquan Smith

Zuhair Murad

Gucci

Jil Sander

Chiara Boni

Gucci

Victoria Beckham

Discover some other ideas

in burgundy by

Elisabetta Franchi

video

video

07E


hairrunways

P

R I

M ITI

V E

autumn

winter

2024/25

Zimmermann

E08


Versace

Christian Dior

MIX & MATCHED ANIMAL PRINTS?

WHO WOULD EVER HAVE THOUGHT?!

IT’S AN UP-TO-DATE, TOTALLY CHIC

FASHION STATEMENT NOT TO BE

MESSED WITH, SO LET’S NOT

RATTLE THEIR CAGE TOO HARD!

Bluemarble

Marine Serre

Rabanne

Blumarine

Batsheva

Diesel

Elisabetta Franchi

Kb Hong

Scan the QR Code

for fifteen more sensations

in animal print!

video

video

09E


haircelebrity

THE KYLIE

FACTOR

Gary Kelly

IN AN EXTRAORDINARY MUSIC CAREER SPANNING 4

DECADES, KYLIE MINOGUE IS THE ULTIMATE INFLUENCER –

HOWEVER MANY TIMES SHE MAY REINVENT HERSELF!

KYLIE IS ABOUT TO EMBARK on

an incredible 16th headlining concert

tour – it’s called the Tension Tour

and will consist of 68 confirmed

shows, starting in Melbourne, Australia

on 15th February and concluding in

Monterrey, Mexico on 26th August

2025. This is the latest extraordinary

endeavour of a woman who’s influenced

not only her millions of fans, but countless

pop and dance artists throughout her

career – so much so, that in April this

year she was included in Time magazine’s

annual list of top 100 ‘most influential’

people in the world. Needless to say,

Kylie has not only made a massive

positive social impact through her

well-documented support for diversity

groups and minorities, but through her

stage presence and joyfulness she brings

an unlifting feeling of happiness to all

who are fortunate to experience one of

her live performances – of which there

will be many in the coming months!

Kylie attends the 2024

Vanity Fair Oscar Party

in Beverly Hills. (Photo: Axelle/

Bauer-Griffin/FilmMagic/Getty)

Kylie Minogue performs at

Sziget Festival 2024 in

Budapest. (Photo: Joseph

Okpako/WireImage/Getty)

video

video

SCAN HERE to discover more

about Kylie’s upcoming Tension Tour

Kylie Minogue at the F1

Singapore Grand Prix at Marina

Bay Street Circuit

(Photo: Kym Illman/Getty)

E10


Kylie Minogue attends The 2024

Met Gala at The Metropolitan

Museum of Art in New York City.

(Photo: Dimitrios Kambouris/Getty

Images for The Met Museum/Vogue)

11E


hairstudio

BAL

MASQUÉ

IN A SPIRIT OF FLITATIOUS AVANT-

GARDE, JÉRÔME GUÉZOU ARTISTICALLY

SCULPTS HAIR FREES FROM THE

CONSTRAINTS OF TRADITIONAL STYLING.

Bérénice Claude

WITH GLASSES made out of hair,

Jérôme Guézou transports us into a

dreamlike universe with creations that

we desire to caress with our fingertips.

He allows the hair to make its own

statement by circumventing the eyes

and delecately resting on the skin.

Jérôme mixes and intertwines natural

hair and accessories, giving life to

creations that would be at home at a

masked ball where literally anything

goes. The construction of the natural

hair pays homage to Vidal Sassoon and

Twiggy, with a nod to 60s London.

Meanwhile, waves and voluminous

texture evoke the supermodel Cindy

Crawford and the glamour of the 90s,

or even a neo-gothic Madonna, one of

many timeless muses reminiscent of the

early 2000s. Perhaps, sometime in the

distant future, we will all be wearing

glasses made of our own hair, and not

just as a mere fashion statement!

“Nowaways, hairdressing

remains a daytime accessory,

however there’s always the

right time to have some fun

with it!” Jérôme Guézou

E12


Hair: Jérôme Guézou - Photo: Jérémy Blanc - Make-up: Anne Arnold

13E


hairheritage

FASHION

TABOO

Gary Kelly

‘OUTLAWS: FASHION RENEGADES OF 80S LONDON’ IS AN EXHIBITION

CURRENTLY ON SHOW AT THE FASHION & TEXTILE MUSEUM IN LONDON.

IT CENTRES AROUND THE LEGENDARY NIGHTCLUB TABOO, OPENED IN 1985.

“DRESS as though your life depends

on it, or don’t bother.” This was the

imposing dress code of the Taboo circle,

which included fashion designers as

well as dancer Michael Clark and pop

star Boy George. The club, opened by

designer and performance artist Leigh

Bowery in 1985, sparked a scene that

used the language of hedonistic excess to

create fashion, art and popular culture.

Outlaws: Fashion Renegades of 80s

London at the Fashion & Textile

Museum in London features original

garments and accessories from Leigh

Bowery and over thirty designers. These

include pieces from private collections

and rare pieces from outstanding

designers, plus rare photography, film

and artworks. The exhibition focuses on

this vibrant alternative arena where the

anarchic energy of the night spilt over

into experimental creativity by day.

more

more

SCAN HERE to learn

more about the

Fashion and Textile

Museum and its

upcoming shows and

exhibitions.

© Brendan Beirne |

Shutterstock – Leigh Bowery

and Boy George in ‘Blitz’

Designer Collection Fashion

Show at the Albery Theatre.

London, 1986.

© Sheila Rock

E14


© Derek Ridgers, co Unravel Productions

15E


hairexhibition

MULAS

VISIONS

A JOURNEY INTO THE ART &

PHOTOGRAPHY OF UGO MULAS,

WHOSE EXHIBITION IN MILAN

CELEBRATES THIS TRUE MASTER

OF THE CONTEMPORARY.

Giancarlo Rapetti

MILAN WELCOMES the genius of

Ugo Mulas with an exhibition at

Palazzo Reale running until 2nd

February. This is a journey that

celebrates the creativity of one of the

great photographers of the 20th

century with over 250 works, including

precious unpublished images,

documents and videos. Curated by

Denis Curti and Alberto Salvadori, the

exhibition investigates the different

worlds of Mulas: from theatre and

fashion, to portraits of international

cultural icons such as Giorgio De

Chirico, Eugenio Montale & Arthur

Miller and his deep relationship with

Milan. The journey continues outside

Palazzo Reale with Ugo Mulas in Città,

across urban spaces where art and the

metropolis tell their unique story.

Among the portraits at

the exhibition at

Palazzo Reale, Milan

are those of two

geniuses of Pop Art:

Andy Warhol and Roy

Lichtenstein.

E16


00E


hairdirection

Hair: Fergal Doyle / Photo: Jack Eames / Make-up: Maddie Austin / Styling: Anna Latham

REBEL

ROUSERS

E18


DECADENTLY

OUTLANDISH!

REBELLIOUS LOOKS

THAT ARE CUTTING

EDGE AND UNIQUE.

Gary Kelly & Marie Scarano

■ MODERN REBELLION. “This look

is from my 2024 collection

“Anachronism”. It embodies a modern

rebellion, with a soft yet striking colour

that feels daring and unconventional.

Inspired by the clash between grunge

and elegance, this style merges sleek,

elongated lines with a voluminous,

textured crown that gives a sense of

controlled chaos. It’s designed for those

who embrace both strength and

vulnerability, challenging norms with a

quiet, confident defiance.”

Fergal Doyle (UK)

▲ “POLLUTION” . Inspired by the

increasing concerns around global

pollution, the team created a series

of transformative looks that blend

powerful visuals with expert technique.

“We wanted to create something that

not only speaks to the artistry of hair

design but also touches on a global

issue that affects all of us.”

Nieves Almaraz (USA)

◆ SELF EMPOWERMENT. “The inspiration

behind this image is a rebellious sense of

individuality, with a punk industrial

aesthetic. I wanted to create a look

showing the empowerment that comes

from self-expression through bold

choices in style.” Heffy Wheeler (UK)

● UNAPOLOGETIC CONFIDENCE. “This

image was inspired by 90s BW fashion

photography. I wanted an edgy look

that blends high fashion with punkinspired

vibes. The sharp, spiky haircut

amplifies the bold, rebellious feel. The

high contrast and monochromatic tones

add drama, highlighting the model’s

strong features and making the textured

layers of the outfit pop. This image

captures a sense of unapologetic

confidence, as if challenging traditional

beauty standards, while embracing a

fearless, boundary-pushing style that’s as

powerful as it is captivating.” Danilo

Giangreco (UK)

Creative Team: Nieves Almaraz, John Carmona, Trevor Moots, Kevin Nguyen / Photo: Vishal Baharani

Hair: Heffy Wheeler / Photo: James Nicklin / Make-up: Abbie

Beautemont / Styling: Lewis Cameron

Hair & Photo: Danilo Giangreco / Hair Assistants: Emy Roccabella, Enrica

Russo & Stephanie Dwyer / Make-up : Enrica Russo Styling: Emy Roccabella

19E


hairdirection

Hair&Photo: Michael Haase@Platinumblack- a Michael Haase Salon - Los Angeles, California / Make-up: Joel Sebastian / Styling: Ksenia Sharanova

Hair: Suzie McGill, Artistic Director at Rainbow Room International / Photo:

Michael Young / Make-up: Jak Morgan / Styling: Claire Frith

Hair: Vicky Tadros / Photo: Ema Suvajevic / Make-up: Jennifer Vanden / Styling: Christie Roth / Model: Mylo Day

■ A SENSE OF SELF. “The concept

behind this image was celebrating your

‘super-self ’. My vision was to combine

eras and styles. I focused on cyber

punk and the 1950s. The palette was

inspired by the golden hour of sunset.”

Vicky Tadros (USA)

▲ CREATING CHAOS. “Grunge was

a movement of decadent dress and

even more outlandishly delicious

hair that could only be explained as

an artistic look book. For hairdressers,

I think the 80s were our celebration

of the craft - a time when you couldn’t

stand and watch hair being done without

getting your hands in it. We created

our own chaos, as we usually do.”

Michael Haase (USA)

◆ UNIQUE PRECISION. “This look was

inspired by Japanese minimalism while

embodying an authentic, rebellious

look. We wanted to incorporate and

show off the strength of clean lines, pure

forms and precise shapes throughout

the look – the combination of the three

creates something so unique.

The classic bob incorporating real

clean-cut lines is always a favourite here

at Rainbow Room, yet we decided to

play around with sporadic, longerlength

pieces, feathered, to create added

texture. By adding this twist, we really

embraced the inspiration whilst creating

something much more unique.”

Suzie McGill (UK)

● RAW EDGE. “With this look, I wanted

to create shape with short hair while

incorporating both soft and harsh lines.

Combining softness with strong shapes

creates a versatile look that changes

depending on the angle you look at it.

From the front it has a soft approach,

while from the side profile and the

back you’ve got the raw edginess

of the haircut. Pulling the hair out at

the back to create a silhouette shows

the versatility in short hair.”

Brooke Evans (UK)


Hair: Brooke Evans assisted by Reece Braia and Erin Cresswell / Photo: Chris Bulezuik / Make-up: Vicky Henry / Styling: Lauren Glazer

21E


hairdirection

Andrew Smith, milk_shake Global Brand Ambassadord Ambassador


● STATEMENT MAKER. “Here, I took

inspiration from an era that optimizes

pushing boundaries with the punk

movement of the 70s and 80s.

This style is strong, yet still feminine

and is a testament to the power of hair

as a form of rebellion and self-identity.”

Andrew Smith (UK)

▲ BOLDLY INCLUSIVE. “This comes from

my 2024 collection celebrating diversity

and inclusivity in a vibrant, fun,

colourful way. As hairdressers, we are

privileged to make people feel special

about themselves. I wanted to showcase

this in the collection - regardless gender,

race or any strain of diversity. This

image has strong, bold colour panelling

and textured movement using short and

long disconnections with a mini fringe

to frame and capture the look.”

Kelly Rowney (UK)

■ GRAPHIC EDGE. “Our Graphic Edge

collection really encompasses the theme

of Rebel! Playing with strong shapes, the

vision was to create a very strong

statement look, working with multiple

lengths, layers and disconnection.

The team wanted to show the variations

in cutting, and how working to different

sections and patterns can create

something truly beautiful. A new take

on the micro fringe with added length

blended towards the sides really helps

focus on the face. We see this as a new

take on the pixie cut – it’s time to be

daring and push creative boundaries!

Bruno Marc Giamattei (UK)

◆ FEMME IDENTITY. “This look is a

celebration of angst and defiance that

says: ‘We refuse to be confined by your

standards!’ It’s a movement that

honours individuality and rejects

conformity.” Lisa Vann (USA)

Hair: @tatehair / Photo: @liamoakesphoto / Make-up: @maddieaustinmua

Model: @zebedeetalent / Hair Assistants: @hairbydenika @jessdennishair

Hair: Marc Antoni Artistic Team/ Photo: Jamie Blanshard/ Styling: Ellen Spiller / Make-up: Katie Moore

Concept/Hair: Aspen Day-Flynn / Photo: John Rawson;

Make-up: Orlando Marin / Products: Insight Professional

23E


THE LEADING B2B BEAUTY EVENT

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A GATEWAY TO LATIN AMERICAN

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MIAMI

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JANUARY 21 - 23, 2025

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A new world for beauty

Bologna, Hong Kong,

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The best of international hair looks

Il meglio della modacapelli internazionale

Die Top internationalen Hair Looks

Le meilleur des tendances coiffure internationales

Lo mejor de la modacabello internacional

WINTER

TRENDS

>>>


hairtrends


AMBER DUST exalts the warmth and delicacy of

orange and blonde tones, contrasted with dark hues to create

a stunning visual effect. Beauty lies in the asymmetrical and

natural shapes, for an air of mystery and sophistication.

AMBER DUST esalta il calore e la delicatezza dei toni

biondi e arancioni, in contrasto con tonalità scure per creare

un effetto visivo sorprendente. La bellezza risiede nelle forme

asimmetriche e naturali, per un'aura di mistero e raffinatezza.

AMBER DUST exalte la chaleur et la délicatesse des

tons orange et blond, contrastés par des nuances sombres

pour un effet saisissant. La beauté réside dans les formes

asymétriques et naturelles, apportant du mystère.

TRENDS

AMBER DUST unterstreicht die Wärme von Orangeund

Blondtönen in Kombination mit dunklen Farben, um

einen atemberaubenden Effekt zu erzeugen. Die Schönheit

liegt in asymmetrischen Formen mit einem Hauch Raffinesse.

AMBER DUST exalta la calidez y delicadeza de los

tonos naranja y rubios, contrastados con matices oscuros para

crear un efecto visual impresionante. La belleza reside en las

formas asimétricas y naturales, que aportan un aire de misterio

y sofisticación.

video

video

Opening and left page

Hair: Rafael Bueno Peluqueros

Photo: Alberto Zaldívar

Make-up: Lulú Pérez

Styling: Álvaro Calafat

Products: Revlon Professional


hairtrends

Hair & Styling: Lisa Robertson

@Parlour Glenelg

Photo: Johnny Georgiou

Make-up: Alicia Robertson


Hair: Brooke Evans

@Be Ironbridge

Photo: Chris Bulezuic

Make-up: Vicky Henry

Styling: Lauren Glazer


hairtrends

Hair: Rudi Rizzo

@Sanrizz Artistic Team

Photo: Dani Baker

Make-up: A. Okano & K. Leung

Styling: Georgia Rose


Hair: Léa Detournay

Photo: Nuelas Neava

Make-up: Richard Carolane

Styling: Houlame Fayma


hairtrends

Weaving together imagination and reality.

Intrecciando immaginazione e realtà.

Le tissage de l’imagination et de la réalité.

Die Kunst aus Imagination und Realität.

Tejiendo juntos la imaginación y la realidad.

Hair: Louise Graham@Fruition Style Ambition

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Tamzen Holland



hairtrends

Hair: Rudi Rizzo

@Sanrizz Artistic Team

Photo: Dani Baker

Make-up: A. Okano & K. Leung

Styling: Georgia Rose


Hair: Daniele Dragotta

Photo: David Mannah

Make-up: Kelly Mendiola

Styling: Jamie Russel


hairtrends

video

video

Hair: Leigh Winsor

@One Zero One Education

Photo: David Mannah

Make-up: Mikele Simone

Styling: Josie McManus

P. McCabe


Hair: Salvador Oliver

@La Barbería de Oliver

Photo: Esteban Roca

Make-up: Mokart

Styling: Mónica Moreno


hairtrends

< >

Hair: Daniele de Angelis

@Toni&Guy London

Colour: Jo O’Neill

Photo: David Mannah

Styling: Borna Prikaski



hairtrends

Hair: Pauline McCabe

@Rock Paper Scissors

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Rochelle Renwick


Hair: Darrel Starkey

Photo: Desmond Murray

Make-up: Abbie Beautement

Styling: Hoh Pabissi


hairtrends


FOREVER BLACK COLLECTION

Ostensibly simple and sophisticated, black defines futuristic

or classic silhouettes, whether chic or casual.

Semplice e sofisticato, il nero definisce silhouette

futuristiche o classiche, sia chic che casual.

En apparence simple et sophistiqué, le noir définit des

silhouettes futuristes ou classiques, chics ou décontractées.

Auf den ersten Blick schlicht und raffiniert, definiert

Schwarz klassische Silhouetten neu – von schick bis lässig.

Aparentemente simple y sofisticado, el negro define siluetas

futuristas o clásicas, ya sean elegantes o casuales.

Art Direction: Giò Damiani

Hair: Hairevolution Team@Framesi

Photo: Alessandro Dalla Fontana

Make-up: Giuseppe Giarratana

Styling: Re.Styling

video

video

FRAMESI TEAM


hairtrends

Hair: Manuel Mon

Photo: Bernardo Baragaño

Make-up: María Montes

Styling: Ana González del Pozo

Products: Revlon Professional

video

video


Hair: Ashanti Kayias

@Boris the Cuttery

Photo: Andrew O’Toole

Make-up: Janice Wu

Styling: Brittni Morrison


hairtrends


<>

Art Direction: Daniel Chaiouch

Hair: The Fellowship

Project Colour Team 2024

Photo: Chris Bulezuik

Make-up: Lucy Flowers


hairtrends

Hair: Daniele Dragotta

Photo: David Mannah

Make-up: Kelly Mendiola

Styling: Jamie Russel

Suzie Yoshiko McGill


video

video

Hair: Andrew Smith

Photo: Richard Miles

Make-up: Louise Lerego

Products: Milk_shake

HF Team


hairtrends

Hair & Styling: Lisa Robertson

@Parlour Glenelg

Photo: Johnny Georgiou

Make-up: Alicia Robertson


Hair & Colour: Kristie Kesic

@Cobelle Creative

Photo: Georgia Wallace

Make-up: Gemma Elaine

Styling: Tamzen Holland


hairtrends


L’ORIGINELLE COLLECTION

Honey, sandy or champagne... Head-hugging waves, wild

curls, or beachy texture... choose your blonde identity.

Miele, sabbia o champagne... Onde avvolgenti, ricci selvaggi

o texture da spiaggia... scegliete la vostra identità bionda.

Miel, sable ou champagne... Ondulations, boucles sauvages

ou texture effet plage... Choisissez votre identité blonde.

Honig-, Sand- oder Champagnerfarben... Enge Wellen, wilde

Locken oder Beachy... wählen Sie Ihr Blond.

Miel, arena o champán... Ondas pegadas a la cabeza, rizos

salvajes o texturas playeras... elige tu identidad rubia.

Hair: Pierre Ginsburg & Emmanuel Esteban

Photo: Maros Belavy

Make-up: Dominika Malisz

Styling: Kasia Jablonska

Products: Revlon Professional

video

video

REVLON PROFESSIONAL


hairtrends

Hair: Chetan Mongia

@Vision Blonde

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Ella Murphy


Hair: S. Allsop, J. Robson,

E. Thompson@Dharma Hair

Photo: Jock Robson

Make-up: Richard Symons

Styling: Sopheak Seng


hairtrends


Earth math and perfect proportions.

Matematica terrestre e proporzioni perfette.

Géométrie naturelle et proportions parfaites.

Mathematik und perfekte Proportionen.

Matemática terrestre y proporciones perfectas.

video

video

Hair: Sarah McCulloch

Photo: Lee Jarred Howell

Make-up: Louise Brown


hairtrends

video

video

Hair & Photo: Danilo Giangreco

Make-up: Grace Hayward

Styling: Emy Roccabella


Hair: Caprice De Sanctis@Orbe

Photo: David Mannah

Make-up: Mikele Simone

Styling: Monica Morales


hairtrends

Creative Direction: Richard Ashforth

Hair: Saco Creative Team

Photo: Max Mackley

Make-Up: Manabu Nobuoka

Styling: Michelle Kelly


Hair: Chetan Mongia

@Vision Blonde

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Ella Murphy


hairtrends

Hair: Kelly Manu@Una

Photo: Apela Bell

Make-up: Liz Hyun

Styling: Courtney Joe


Hair: Pauline McCabe

@Rock Paper Scissors

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Rochelle Renwick


hairtrends

Art Direction: Simon Shaw

Hair: The Fellowship

Project Men & Media 2024

Photo: Paul Simmons

Make-up: Lily Winfield


video

video

Creative Direction:

Eric Zemmour@Pascal Coste

Photo: Maciej Swistek

Make-up: Dominika Malisz

Styling: Zuzanna Wlodarz


hairtrends

BLOOM COLLECTION

Every flower has its season, every season has its flowers.

Women can bloom in every season of their lives.

Ogni fiore ha la sua stagione, ogni stagione ha i suoi fiori.

Le donne possono sbocciare in ogni periodo della loro vita.

Chaque fleur a sa saison, chaque saison a ses fleurs.

Les femmes peuvent s'épanouir à chaque étape de leur vie.

Jede Blume hat ihre Jahreszeit und umgekehrt. Frauen

können in jeder Phase ihres Lebens aufblühen.

Cada flor tiene su estación, cada estación tiene sus flores.

Las mujeres pueden florecer en cada etapa de sus vidas.

Hair: J. Schenke, S. Bolk, A. Verberk, M. Bogataj

@Trinity European Artistic Team

Photo: Johnny ten Have

Make-up: Tamara Sauer

Styling: A.Veerbeek, M. Engelhard

video

video

TRINITY HAIRCARE



hairtrends

Brooke Evans@Be Ironbridge

Photo: Chris Bulezuic

Make-up: Vicky Henry

Styling: Lauren Glazer


Hair: Danilo Giangreco

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Anthony Capon


hairtrends

video

video

Hair: Jake Unger

@Hob Academy London

Photo: Richard Miles

Make-up: John Christopher


Hair & Colour: Malisa Masci

@Masci Hair and Spa

Photo: Andrew O'Toole

Make-up: Kylie O'Toole

Styling: Leeroy Lorenzo


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pro icon

FAREWELL

TREVOR

The entire international hairdressing

family was deeply saddened to learn

of the death of a great pioneer

of our craft, Trevor Sorbie, who bade

us his last farewells this November.

1949 - 2024

”Trevor’s unparalleled

creativity and kindness

has left an indelible

mark on the world of

hairdressing and beyond.”

The deeply saddening news that Trevor Sorbie had been

diagnosed with terminal bowel cancer came to us just a few

short weeks before he died. His situation was also aggravated

by the fact that the cancer had spread to his liver, so although

the announcement of his passing was expected, it was no

less devastating for that.

Trevor Sorbie was one of that rare breed of hair artists who

truly deserve to be referred to as icons. His entire life from

the age of 14 was inextricably linked to the craft. After

working in his father‘s barbershop, he branched out on his

own at the age of 20, working first in men‘s hairdressing

before following the well-trodden path of many hairdressing

greats of his era and becoming a stylist at Vidal Sassoon in

1972. After furthering his creative experience at TONI&GUY

and John Frieda, he opened his own London salon in

1977. His second salon opening was in Covent Garden two

years later, followed by several more in the coming years in

both the UK and abroad. Trevor‘s list of awards and accolades

was endless, including 4-times winner of the British

Hairdresser of the Year title. He also became a huge

celebrity and household name outside our indsutry, thanks to

his regular and much-loved appearances on numerous TV

shows.

Trevor finally gave up salon work to dedicate much of his time

and energy to developing his pioneering charity,

mynewhair. The charity provides public advice and support

through a national network of independent salons and

professionals who provide a wig styling service for people

suffering from cancer and medical hair loss. Trevor even

visited 10 Downing Street and became a key contributor in

developing a national policy for providing NHS wigs to cancer

sufferers and those suffering from medical hair loss.

E74


more

Read some of the many heartfelt

tributes to Trevor Sorbie from across

the world of hairdressing.

more

(top left): receiving one of his 4 BHA

trophies; (above): ‘assisting’ Angelo

Seminara on-stage! (left side): on stage at

Cosmoprof; (below): after receiving the MBE

from HM Queen Elizabeth; (below right):

an image from the Trevor Sorbie Art Team’s

newly-released tribute collection.

75E


prodossier men

Hair: George Smith

MALE

ATTRACTION

E76


Men are big business!

They are a very attractive

proposition as potential salon

clients, but how attractive is your

salon to them?

The days of men popping along to the barber’s on a cloud of

embarrassment for a quick ‘short back and sides’ are long

gone – these days there’s a lot of very interesting stuff going

on in the world of men’s hair fashion. The big buzz this past

couple of years has been the alpaca. We’ve all seen it – you

can’t miss it, as about 99% of young men in the world

between the ages of 15 and 25 seem to have one (if you’re not

sure, google ‘alpaca hair’). Personally, I’ll be glad when this

particular trend becomes ancient history, because it looks

absolutely awful in my opinion. However, there does appear to

be a positive side – albeit from a purely commercial

perspective. These young men are getting that fluffy bit at the

front PERMED! So, let’s take this opportunity to catch them

while they’re still young – lure those alpacas into the salon on

the pretext of a perm and they’ll be yours for life!

Of course, traditional barbershops will always

remain popular with male clientele, but so

many these days are opting for a hair

experience in a salon rather than a barber’s.

We asked 4 of our high-profile men’s

hairdressers what tips and ideas they could

give us to help make a salon generally

associated with women’s hair services more

attractive to men.

GEORGE SMITH

at Smith England

“There are two types of gents out there –

the ones that literally couldn’t care less

about their hair - they want it done

cheaply and quickly. They’re quite happy

sat waiting on a bench in a barbershop to

get whatever haircut comes along,

providing it doesn’t cost the earth. Then

there are those who want a more premium

service and experience. But with the

sudden rise in the cost of everything, most

barbershops have upped their prices and

it’s almost bridged the gap between them

and more premium salons. There is always

a ceiling of what we can charge in a hair

salon, so some gents are now realising

they can spend £30 for an average service

at a standard barbers, or pay just a bit

more and receive far more for their money.

It’s those aspects we have to focus on –

the experience of not feeling rushed, of

having a set appointment time rather than

having to sit and wait for half an hour

before being seen. There’s an element of

convenience there, but also a desire to get

a service that is a bit more premium in

every way.

This is why at Smith England we focus on

value rather than price. Our average

appointment time for men’s hair is 45

minutes to an hour. Compared to the 15

minutes you’re likely to be allocated in a

barbershop, it mean you can actually come

in and relax, have a chat and enjoy the

>>>

77E


prodossier men

experience. A lot of the appeal that

elevates the experience for men is at the

basin – you’ll get a hair shampoo with a

nice head massage and products

recommended to you. All of that

contributes to the reasons why they would

choose a salon over a barbershop. It’s also

been touched on in recent times that a

small minority of barbershops aren’t as

clean and hygienic as they might be,

whereas a sparkling salon that looks like a

spa is a huge draw when it comes to

building up a bigger clientele over time.

Word of mouth doesn’t generate the same

level of business in men’s services as is

does for their female counterparts. Gents

tend not to talk to their mates very much

about where they get their hair cut, so it is

all about really looking after the ones that

do choose your salon, really emphasising

the service and focusing on what it is they

want and giving them a haircut with

longevity. It comes back to value and

getting their money’s worth. When you

focus on the whole package – the quality

and the experience that you offer, the

chances are that they will come back. If all

those boxes are ticked well then they

will most likely appear back in front

of you in the chair.”

JIM SHAW

Director of TONY&GUY Billericay and

multi award-winning men’s hairdresser.

“As we progress into a new year, once again we are seeing change

throughout our industry – across every sector and every single

business. Being a part of the male grooming industry and seeing how

things have evolved, we are now noticing that our male clients are

actively enjoying more of the experience in salon, as opposed to just

popping in for their weekly haircut. More recently, we have developed

our own service list, to ensure we are catering for the requests of our

male clients – offering more experienced based opportunities to

ensure we cater for all requirements. Our service list now

includes things such as manicures, pedicures and facials. We

also offer bespoke tailormade packages such as ‘Groom the

Groom’ where a groom can come into the salon on their

wedding day for a full pampering package of hair and

beauty treatments to get them ready for their big day.

Male grooming and wellbeing is fast becoming a huge

trend in the salons as we are noticing the demand

increasing each and every month. Since the days of

David Beckham and his every changing hair, the landscape has

significantly changed and men are now taking much more

care of themselves in order to enhance and positively impact

their own personal wellbeing. Offering these things will see

your business progress and evolve.”

Hair: Jim Shaw and Daisy Carter/Photo: Tony Le Britton/Makeup: Roseanna Velin/Styling: Jim Shaw

E78


Hair: Craig Mason, RUSH Academy Director

Photo: Christopher R. Slattery

DAVID CORBETT,

David Corbett Hairdressing, Bothwell, Glasgow

“We’ve always had a large male clientele so I’d say the reason they

enjoy coming back to the salon is because they enjoy the full

experience of having their hair restyled, which includes full head

massages, hair washed and conditioned, complimentary

refreshments. Many barbershops don’t have the facility to wash hair

or even offer refreshments so I think it all depends on what type of

service you’re happy to pay for. I think it’s fairly easy to build a male

clientele if you have a mainly female following. Most of these

female clients will have male family members so you could offer an

‘introduce a male family member incentive’ to get more males

through the door. We also offer a free fade service between each

haircut. So if the client has a four-week regular appointment, we

will do his fade for free on week two to keep him feeling fresh.

These days, I think men are far more aware of image than they have

ever been and I see this across all demographics, so it’s important

for all salons to have this as part of their repertoire. I think the

male-only space has changed quite considerably too. There are a lot

of beautiful and bespoke barbers offering incredible services. As I’ve

said before men are more than ever, aware of their image, so I think

they will go wherever they can find the best haircutter. It’s that

simple. I don’t think they mind if it’s male only or not. I don’t think it’s

necessary to stock a specific men’s products range. All products that

we sell are to promote great hair and protect the integrity of the hair,

so our philosophy is simple, if it’s good enough for our girls then it’s

good enough for our boys.”

Hair: David Corbett at David Corbett Hairdressing/Photo: Michael Young

Make-up: Maddie Austin Kelly/Styling: Claire Frith

CRAIG MASON,

RUSH Academy Director

“Now more than ever, men have become more

accustomed to taking care of their appearance,

with their hair being one of the main concerns.

Whether male clients choose to get their hair

cut in a barbershop or a salon – in my eyes, it

shouldn’t really matter. The service will not

differ depending on which type of hairdressing

space you choose to visit, it’s down to the skill

of the stylist who is providing it. Whilst it may

appear that many men would likely opt for

getting their hair cut in ‘male-only’ spaces, the

tables are tuning as more and more men are

choosing to go where they have

been recommended for the stylist

– regardless of whether it’s in a

salon or a barbershop. Stylists

have evolved to become ‘allrounders’,

being able to cut both

women and men’s hair as we move

away for only being able to cut one

or the other. In my opinion, it’s not

a case of making salons more

attractive to men – it’s a case of

demolishing these silly norms that

men need to visit a barbershop to

get what they’re after. At the end

of the day – it’s all about the

haircut, not the space you choose

to have your hair cut in”.

79E


prointerview

FOCUS

ON EUROPE

With 30 years of

experience in every

facet of the professional

beauty industry Jason

Yates, now President

of JPMS, oversees all

the company’s global

operations.

Estetica asked Jason Yates about

JPMS, their vision and aspiring to

become a leader in Europe.

What is your vision and what role

does JPMS play in the hair industry?

Our goal at John Paul Mitchell Systems

is the same now as it was when the

company began in 1980, We believe in

this industry and we know that

hairdressers make a huge difference to

the people’s lives that they touch. We

also understand the importance of

endorsement from stylists worldwide.

So we will continue to focus on

improving the professional beauty

industry by creating the very best

products that can help stylists to be

successful behind the chair.

What role does the European market

play now and in the future of JPMS?

The European market is extremely

important to John Paul Mitchell

Systems. We have been a market leader

in the United States for a very long time,

holding the position of largest care and

style sales in the US. The population of

Europe is a roughly equivalent to the

Scan this QR Code

to connect with JPMS

more

more

E80


>>> A WORLD OF

OPPORTUNITIES

“We work in an amazing

industry that allows us to go

in many different directions,

especially if you are a young

professional stylist.

My career may not be a

typical path for a hairdresser,

but it’s certainly one that

can happen.”

United States, yet it’s one of our

less-developed markets. In order to

continue to grow and lead as a global

player, we have to win in Europe. This is

why we have invested in our

infrastructure there, which includes new

corporate headquarters, a centralised

warehouse and manufacturing within

Europe. We have also hired a general

manager, Noah Wild, who has extensive

experience in the professional beauty

industry and will spearhead our

international strategy. We are

committed to continue with our focus on

Europe and what we need to do to

become a market leader there.

What will be Angus’ honoured?

Angus will always be honored and

remembered by this company, just as his

father Paul. Angus cared deeply about

the professional beauty industry and the

planet, which aligns perfectly with our

core values. John Paul Mitchell Systems

will continue to make the world a better

place through our philanthropic and

sustainability practices.

What adjustments did you have to

make personally and professionally

to living in California?

When I started as a hairdresser I was

only 15 years old. I became an

apprentice hairdresser and hadn’t even

left the city where I grew up in the north

of England. I had no clue what an

amazing industry this was and what you

could accomplish if you had a solid work

ethic. I’ve been in the United States for

almost 23 years now and this feels like

home. What I love best about my role is

the fact that it’s such a tight knit

community in the beauty industry. I have

many friends and family all over the

world. I hope any young hairdressers

reading this realises what a fantastic

industry we get to work in. We make

such a difference and have so many

opportunities to grow in so many

different avenues.

What does the future hold for Noah

Wild and Wild Beauty GmbH?

Noah Wild is now a full time employee

of John Paul Mitchell Systems and

holds a very important role as general

manager. Noah will continue to work on

shaping and executing our international

strategies. Wild Beauty is the business

owned by Noah’s family and continues

to be our most successful international

distributor. Wild Beauty’s success in the

German and Austrian markets validate

what is possible for John Paul Mitchell

Systems brands internationally.

John Paul Mitchell Systems has one of

the market’s leading shares within

Germany, which is the largest economy

in Europe. If we can win in Germany, we

can win across Europe. This is why we

think Noah is so well-equipped to help

us realise our ambitions.

What is the future of Paul Mitchell

Hair & Beauty Schools and

education in general?

We will continue to lead through

education with the best-in-class digital

learning platforms, as well as in-person

classes educational events and

shows. We have recently ramped up

activity across the globe, using our

amazing artistic directors and

dedicated education professionals. We

understand the importance of education

in setting salons and stylists up to be

successful behind the chair.

What business and artistic plans

are in the making?

We are excited to unveil our new

European headquarters in Rome, Italy

later this year. Then, for the first time in

over 5 years, we are going to have our

global gathering in Las Vegas in August

2025. Also in 2025, we’re excited to

unveil the brand-new look and feel of

the Paul Mitchell brand through our new

sustainable packaging. We’re also

sprinkling in over 17 new products

launches next year. So all in all, this is

an exciting time at our company!

81E


prospotlight

GCAS UK

MEET THE WINNERS

Gary Kelly

In conversation with the

National Winners of the UK & Ireland

Global Creative Awards 2024.

Unveiled during the prestigious event held at The Standard Kings Cross in London,

here our Gold Winners share more about what it means to them to be a Goldwell

Global Creative Awards National Winner.

more

more

SCAN HERE to read the full,

in-depth interviews

with our fabulous winners!

• Category: New Talent Colorist

of the Year - UK Gold Winner:

〉〉〉 SOPHIE FEDORIW, SAFY B’S

“It’s a massive achievement to be

recognised and awarded for my hard

work and dedication. I want to send a

special thank you to my salon team for

all their support. Right from the start

I had a strong vision of what I wanted

to create: bold blending colours with

a very strong contrasting colour to

create strong lines through my feathered

cut with a flowy style and a sharp

fringe. I’d done a lot of research

into upcoming fashion trends

and techniques, such as the fox trend,

combined with my love

for vivid colours. I chose my final idea by

creating a mood board and picking out

key points. I trialled my colours and their

placement on mannequin heads first

to see which worked well together

and which placement gave me the best

effect for my final look. I love working

with Goldwell colour, there is simply

no other brand like it. Goldwell provides

such a wide range of options to cover

all of my clients’ colour needs from

naturals, to vivid rainbows and anything

in between. I know that whoever sits

in my chair, Goldwell has a product

in their portfolio to suit them. For me,

being a successful colourist often

comes down to personalisation – being

E82


This year’s Gold

winning looks at

the Goldwell Global

Creative Awards

UK & Ireland finals.

able to start a process with a client and

build a berspoke plan. The process of

successfully reaching their desired

outcome is something I could never

get tired of doing; it’s such a fulfilling

experience for me. Looking to the

future, the next step for me in my

career is to complete my assessor’s

qualification, so I can help mentor new

people in the industry and be able to

pass on all my knowledge and skills

to help them be the best they can be.”

• Category: Creative Colorist of

the Year - UK Gold Winner:

〉〉〉 EMMA JONES, NEW WAVE HAIR

“I am so grateful to have won such a

prestigious award as this. I was thrilled

to be able to share the news with all

my team, friends, family and Goldwell

friends – everyone who has helped on

this journey. I’ve been fortunate to have

had some great inspirational influences

during my career so far. I have been

lucky to do some mentoring with Martin

Crean; his knowledge of photographic

work is amazing – and his work is so

inspiring. Beverly C, too: I love the

work and images she produces and her

knowledge and cutting techniques.

Then there’s Mark Leeson: I love the

images and colour pallets he uses.

With social media there are so many

hair artists I could mention and take

inspiration from. For my entry image,

I wanted it to stay true to my personal

taste, while being creative at the same

time. I made sure I took the time to

select the correct model and colour

palette I and spent a lot of time

picturing what would work best on

camera. Although, I’m naturally drawn

to softer shades, I wanted to use some

bold, strong colours to create a contrast

with a soft haircut, while showcasing

a colour technique which slotted in with

my colour choices and final look. I just

love how colour can transform a cut,

show the texture and add dimension

to the hair. You can be bold or subtle or

a mixture – it really is a way to show

individuality. The amazing Goldwell

colour products were perfect for this :

I love Elumen and Elumen Play – I don’t

think there’s anything else quite like

them. I also love the community and

support that Goldwell gives, not only

for during competition itself, but

throughout all of the year.”

• Category: Creative Haircutter

of the Year - UK Gold Winner:

〉〉〉 JACOB SCULLY, SCULLYSCULLY

This was my favourite look of my shoots

and I’m very happy it did well! I was

both excited and surprised when

I found out I’d won this award again

as I have already won the competition

twice before. Winning it a 3rd time is

an absolute honour. It is so amazing for

my career to win a Goldwell Creative

Award. It provides amazing exposure

for my work and its a great way to open

up new opportunities for the future. For

my entry this year, I wanted to achieve

a sharp and precise look with a creative

softness. The influence for it very much

goes back to my own hairdressing

heritage. Starting at Sassoon’s, I’ve

always enjoyed the classic, precisioncut

shapes, so I chose that as a base.

I then worked on it to make it more

unique and creative using disconnection

techniques and colour panelling to

enhance the layers and the shape.

From a technical perspective, wanted

to show that I could use all

the classical techniques of line,

layer and graduation while also

demonstrating my creative style and

flair. I am a massive fan of Goldwell

colour and I think Elumen is amazing.

I absolutely love working with Goldwell

– it is such a hands-on company and

they always support their stylists

creatively as well, especially through

their incredible shows and events.

“There is no other

brand like Goldwell:

they provide such a

wide range of colour

options to cover all my

clients’ needs.”

83E


probusiness

Fresha Announces

PARTNERSHIP

WITH YUV

Fresha, the world’s leading marketplace platform for beauty, wellness, and

self-care, today announced a strategic investment and partnership with

Yuv, a cutting-edge company specializing in AI-powered hair colour technology.

Fresha boasts a network of over 120,000 beauty businesses

worldwide, with salons making up a large portion of its partners.

Hair colouring is a significant revenue driver for salons

but remains one of the most complex services to manage effectively.

By integrating Yuv’s groundbreaking technology,

Fresha is set to revolutionize the hair colouring process - enhancing

precision, streamlining inventory management, and

delivering personalized and consistent services for clients.

This strategic move further reinforces Fresha’s position as an

industry leader, providing salons and beauty businesses with

the advanced tools they need to elevate both their service

quality and operational efficiency.

A BESPOKE SERVICE FOR EVERY CLIENT

Hair colouring is a complex service that requires precision and

consistency. Yuv’s technology allows salons to save personalized

hair colour formulas directly in customer profiles, ensuring

a consistent and tailored experience for every client. For

salon owners, this means they can offer a high-quality, customized

service every time, which not only strengthens client

loyalty and drives repeat business but also contributes to environmental

sustainability. Beyond enhancing the client experience,

Yuv’s technology significantly improves inventory

management. Integrated into Fresha’s backend systems, the

solution provides salons with real-time insights into product

usage and automates restocking processes. This not only

reduces waste and lowers costs but also ensures that salons

always have the necessary products on hand, optimizing

efficiency and profitability.

E84


THE MOST ADVANCED TOOLS

By addressing these critical pain points

with an innovative solution, Fresha expects

to increase platform stickiness and

deepen merchant loyalty. The integration

of Yuv’s technology further embeds

Fresha into the day-to-day operations of

its largest vertical, strengthening its

competitive advantage in the beauty

space. “Investing in Yuv aligns with our

mission to provide the most advanced

tools to beauty professionals,” said William

Zeqiri, Founder and CEO of Fresha.

“Hair colouring is a cornerstone of the

salon business, and by addressing the

complexities of this service, we’re adding

significant value to our platform. This

partnership will transform how salons

operate and positions Fresha as the most

trusted and indispensable platform for

beauty and wellness businesses worldwide,

reinforcing our role as the industry

leader.”

fresha.com

www.yuv.co

By integrating Yuv’s

groundbreaking

technology, Fresha is set

to revolutionize the hair

colouring process.

85E


THE LEADING B2B

EVENT DEDICATED

TO ALL SECTORS OF

THE BEAUTY INDUSTRY

BOLOGNA, ITALY

FAIR DISTRICT

20 – 22 MARCH 2025

20 – 23 MARCH 2025

COSMOPROF.COM

Organized by

BolognaFiere Cosmoprof S.p.a.

info@cosmoprof.it

An event by

In partnership with


With the support of

A new world for beauty

Bologna, Hong Kong,

Las Vegas, Mumbai,

Bangkok, Miami


procelebration

Top Talent &

Creative

Brilliance

TrendVision Award winners

receive an outstanding

package of prizes. This

includes a tailored

education development

plan for the winner and

their salon, a professional

photoshoot and digital

content creation session,

PR profiling opportunities

and much more.

Old Billingsgate, London was the

venue for a glamourous, glitzy spectacle

where 600 guests united in celebration

of the TrendVision 2024

winners. The theme of the night was

‘self-expression’ which tied in perfectly

with the extraordinary level of

top talent and creativity displayed by

The Wella Professionals TrendVision

Award 2024 UK & Ireland Final was

a stage extravaganza celebrating some

the top talent and finest hairdressing

skills in hairdressing.

all the participants. The event began

with a drinks reception and an opportunity

for guests to mingle and

enjoy the stunning venue on the

banks of London’s iconic River

Thames. An exquisite sit-down gala

dinner followed, with a ‘back to na-

E88


ture’ themed menu oozing with theatrical

artistry. “We are celebrating

the 20th anniversary of TrendVision

in the UK,” said Wella Company General

Manager UK & Ireland, Max

Amen. “We have celebrated more

than 200 winners and each time it

becomes a life changing event in

their career. TrendVision is not just

about the finalists and the stylists,

it’s also about the businesses that

invest in education to train and elevate

their teams.”

SIX ASTONISHING SHOWS

The event included 6 hair shows onstage,

which began with Wella’s UK

& Ireland Colour & Trend Ambassador,

Jordanna Cobella, who presented

Renaissance – an interpretation

of period hair, fashion and photography,

celebrating the palette of the

golden hour glow. The masters at

Sassoon then amazed a captivated

audience with their Beyond Boundaries

show. Drawing on the style of

1920s Paris and Berlin, this fusion of

timeless elegance culminated in an

immersive runway event with stunning

hair creations inspired by three

powerful hues: red, black, and white.

Then in was the turn of ‘Hair at

TONI&GUY’ a show inspired by a

journey through the brand’s iconic

collections from the past, with looks

that pushed the limits of runway hair

in a bright, colourful fusion of artistry

and innovation. Next on stage was

STIL Salon with Scandi Style Storytellers.

In this spectacular show,

Scandinavian minimalism met bold,

creative expression through hair and

fashion. James Earnshaw was up

next, with a creative masterpiece

entitled, Alien Allure: A Futuristic

Hair Odyssey. This took the audience

into a world where bold creativity

meets innovative fashion. The final

show was by HOB Academy, who

presented Infinity, which brought together

bold, innovative styling with

futuristic fashion, pushing the boundaries

of traditional beauty in an infinite

range of possibilities.

THE TRENDVISION

2024 WINNERS

The main event was, of course,

finding out the names of the winners.

All the finalists paraded their models

to showcase their incredible work,

before the much anticipated

announcements were made:

Colour Visionary

(the global category)

UK Winner: Dawid Mielnik,

Regis Salon Manchester

Ireland Winner: Maggie Grant,

House of Colour

Craft Visionary

(local to UK & Ireland)

UK Winner: Corinne McNaughton,

Medusa Bread Street

Ireland Winner: Alex White,

House of Colour

XPOSURE Creative Colour

(for students only)

UK & Ireland Winner:

Skye Holford, Kleek

Apprenticeships / Regis UK

89E


proshow

Innovation & Industry

Thousands of visitors and hundreds of

brands arrived at ExCeL in London for the

three-day Salon International event,

held from 12 – 14 October.

MASTERCLASSES

For those seeking education, the

Masterclass line-up certainly delivered,

featuring sessions with industry

giants like Mahogany, Sassoon

Academy, SACO, Rush and

TONI&GUY. These sessions explored

the latest techniques in cutting,

colouring and styling, equipping

attendees with fresh ideas for

both the creative and commercial

aspects of their businesses. Patrick

Cameron hosted a one-on-one,

hands-on masterclass, designed

to offer personalised guidance and

practical experience. This unique

opportunity allowed hairdressers

to discuss their ideas, share their

career aspirations, and learn techniques

that could enhance their

skills and boost their income.

Salon International 2024 incorporated a full spectrum of

interest to those operating in our industry, offering hundreds

of top brands as well as outstanding stage performances

by the biggest names in hairdressing. Guests

also enjoyed numerous opportunities for education, business

development and networking. This year’s event

showcased leading brands which included colour houses,

software solutions, education providers, equipment

manufacturers, and distributors, as well as a first-hand

opportunity of experience new product launches, exclusive

offers, and engaging hands-on demonstrations.

Gogen

BUSINESS LIVE

Chris Moody hosted the Business

Live Stage, sponsored by the NHBF.

The sessions were filled with practical

tips and insights, featuring expert

panels discussing key topics

such as apprenticeships, recruitment,

social media, inclusivity and

the evolving freelance model.

Attendees also gained valuable

knowledge on retail, sustainability

and strategies for managing and

motivating their teams.

E90


Excellence

Toni&Guy

This year’s Salon

International offered

hundreds of top brands as

well as outstanding stage

performances by the

biggest names in

hairdressing.

BusinessLive

RUSH

Sassoon

SACO

Mahogany

TOP BRANDS

As always, brands were at the heart

of the show, with leading manufacturers

coming together to showcase

their latest innovations and

product insights. From revolutionary

styling tools powered by cutting-edge

technology to everyday

salon essentials, the event offered

hairdressers the perfect opportunity

to stock up and explore the newest

market launches.

BHAs 2024

Salon International also gave attendees

the chance to view and be

inspired by the finalist and nominee

collections for HJ’s British Hairdressing

Awards, sponsored by

Schwarzkopf Professional. A highlight

of the show every year, the

2024 gallery showcased outstanding

creativity across all categories.

“Salon International 2024 has been

an incredible showcase of talent,

creativity, and innovation, commented

Jayne Lewis Orr, HJ’s Executive

Director. “ It’s always inspiring to see

the industry come together to celebrate

the very best in hairdressing.

From groundbreaking product

launches to trend-setting stage performances,

this year’s event was a

testament to the passion and dedication

of everyone involved.”

Salon International will

return to the ExCeL London

on 11 th - 13 th October 2025.

91E


proevents

Evolution:

AHS 2024

‘Evolution’, the 42nd Alternative Hair

Show welcomed hundreds of

hairdressers from across the globe to

share their latest creative work in a bid

to help raise even more money in support

of The Alternative Hair Charitable

Foundation, Fighting Leukaemia and

Blood Cancer UK. The title of this year’s

show was a fitting tribute to how far the

AHS has progressed since it was first

launched in 1983. Long-time AHS

supporter Linda Evans was back to

present the show, alongside AHS

Founder & Director Tony Rizzo and AHS

President Anthony Mascolo, who won

this year’s Legend Award. Following

tradition, each AHS Artist was presented

with an award and acknowledged for

their incredible dedication to this annual

charity event at their own expense.

more

more

Scan here to

discover more about

this year’s spectacular

Alternative Hair Show

and the Visionary

Award winners!

Evolution was the title of this year’s spectacular

Alternative Hair Show, held at The Roundhouse,

an icon venue in London’s Camden Town.

(far left): The

International Visionary

Awards; (left): The

closing ceremony.

E92


The show began with the International

Visionary Award which this year

celebrated its 20th Anniversary. 38

finalists took to the stage across Cut &

Colour, Men’s and Avant Garde. Then, 14

headline artists from across the world

took to the stage to present their latest

work: Dmitry Vinokurov, Russia; HC

Salon, Italy; Jaeyoung Lee, South Korea;

Tindaro Orifici, Germany; Gogen, Italy;

Vidal Sassoon, UK; Ken Zhou, China; Paul

Stafford, Northern Ireland; Marc Antoni,

UK; Saco, UK; Kohsuke Visual Network,

Japan; Anne Veck, UK; Rudy Mostarda,

Italy; and Sanrizz, UK During the show

there was a touching message from

Worldwide Honorary Patron of the

Alternative Hair Show and hairdressing

legend, Trevor Sorbie MBE, now made

even more poignant by his recent death:

“I think this show is so important,” said

Trevor. “It’s about letting your creative

mind just go and being let loose. It can

be whatever you want it to be, but it’s

also for such a really good cause - to try

and find a cure for leukaemia.”

Photos: Alex Barron-Hough

(above):

Rudy Mostarda;

(left): Sanrizz;

(bottom left): Sassoon;

(below, top to bottom):

Marc Antoni, SACO,

Paul Stafford.

The show closed with all the artists on

stage for an announcement that this

year’s show raised an outstanding

£116,000 for the Alternative Hair

Charitable Foundation, Fighting Leukaemia

and Blood Cancer UK. Special thanks and

appreciation go to headline sponsor

Alfaparf Milano Professional, with Wella

Company as gold sponsor. The charity

sponsors are Eugène Perma, Semi di

Lino, Infringe, Amos Professional,

Alternative Hair, Onacis and Linda Hair.

93E


proshow

Kemon

Fashion Show

Creative energy was the name of

the game at the Salón Look 2024

trade fair from October 18 to 20,

organised by Ifema Madrid. Almost

a thousand attendees from all over

Europe filled the Pasarela Hair Look

to attend the Kemon Fashion

Show 2024, an event which marked

the beginning of the brand‘s

collaboration with its new Creative

Director, Angelo Seminara.

Compered by Rubén Sanagustín,

Director of Kemon Spain, the event

was also hosted by Francesca

Nocentini, International General

Director of the brand. The show

began with a presentation of Siëro

During this year’s Salón Look exhibition in Madrid, Kemon took

the opportunity to announce the beginning of an exciting collaboration

with its new Creative Director, Angelo Seminara.

E94


Angelo Seminara,

Global Art Director,

Kemon, on-stage

in Madrid.

video

Ku, the new collection by the Siëro

Creative Team in an ode to the

‘anime’ style, through the

exploration of bold and creative

geometries and new cutting &

colouring techniques. Next, the

award-winning Angelo Seminara

made his live debut as Global Art

Director for Kemon, presenting an

avant-garde collection with a series

of creations that explored new

shapes, textures and colours,

challenging the conventions of

traditional beauty. Each look carried

with it a profound message and a

provocative aesthetic. Angelo

celebrated creativity in all its forms,

inviting both stylists and clients to

explore bold cuts. He also

highlighted the beauty of simplicity,

showing how minimalist styles can

capture the pure essence of

aesthetics, while paying homage

to classic techniques, such as 19th

century iron waves, bringing the

past into the present and adding a

touch of modernity. His passion for

creativity was reflected in the

experimental looks with which

he captivated the audience,

demonstrating that love for the art

of hair has no limits and that

inspiration can come from anything

- from nature to the most

contemporary of design.

video

Watch the video

of Angelo Seminara

on-stage

The Kemon Fashion Show was a

tribute to the innovation and

passion for which professional

hairdressing is renowned, along a

journey from the ordinary to the

extraordinary.

95E


proround-up

A round-up of some of the exciting UK and

International News & Events stories from

across the world of hairdressing!

HAIR & BEAUTY CHARITY

Christmas Campaign

The Hair & Beauty Charity’s Jumpers for

Dinners Day asked us to don our favourite

festive fashions on Thursday 12 December

2024. Whether it was wearing a knitted

jumper or sequinned

shirt, this was just

one of the many ways

the charity helps raise

money for our indsutry

colleagues who

need help.

AIPP

Awards Ceremony in Paris

With 523 hair collections submitted from

31 countries, participation in 2024 was

truly exceptional, demonstrating the

commitment and artistic brilliance of our

wonderful industry. The highlight of the

evening was the announcement of the

winner of the AIPP Grand Trophy 2024: our

very own Steven Smart!

E96

MAINSTAGE 2024

TONI&GUY’s Spectacular

Celebration of Hair Artistry

The Outernet in Central London was the

venue for Mainstage 2024, which brought

together the best of TONI&GUY’s

creatives. The event especially highlighted

the cutting-edge techniques,

trendsetting styles and collaboration

with the global fashion scene for which

TONI&GUY has become renowned and

greatly admired over many years. “We

are creating a modern legacy for our future

generations,” commented CEO, Sacha

Mascolo-Tarbuck while on-stage.

SCHWARZKOPF

PROFESSIONAL

Official Hair Partnership

As part of its role as Official Hair Partner

for the BAFTA TV Awards, Schwarzkopf

Professional was delighted to style the

2024 BAFTA Breakthrough UK Cohort

during their announcement photoshoot,

which celebrates the ‘must-watch’ creatives

working in film, games and television.

MCB

Emergent Talent in Paris

In collaboration with Estetica Network,

Emergent Talent 2024 once again offered

a great opportunity for promising young

hair artists to showcase their technical

skills and creativity. This year’s best young

talent came from Italy and France.

Scan to discover more

about the event!


SALÓN LOOK

26 Years for the Spanish Show

Salón Look welcomed a total of 41,000

professionals, with a 75% increase in the

total number of international attendees.

Alongside a large Spanish representation,

professionals from Portugal, Italy, France,

Poland, and Latin America stood out, with

a strong presence from Peru, Colombia,

Mexico, Brazil and Venezuela. In addition,

the international buyers programme,

organised in collaboration with ICEX and

STANPA, attracted delegations from many

other European countries.

KEUNE HAIRCOSMETICS

New Partnership with Trevor

Sorbie Salons

With their pioneering approach and commitment

to excellence, Trevor Sorbie

salons are now utilising Keune Haircosmetics‘

premium products in order to elevate

the salon experience for their guests. “We

are entering a new era for Trevor Sorbie

salons,” said Nathan Walker, Brand Education

Director of Trevor Sorbie salons.

“It’s essential for us to partner with those

who align with our vision.”

JPMS INTERNATIONAL

Inspirational Workshop in LA

The team from Q Hair and Beauty recently

took their passion for innovation across

the Atlantic to attend the JPMS

International Inspirational Workshop in

Los Angeles. Helen Kewell and Becki

Botterill, Creative Directors, along with

Lucia Jackson, Senior Artist Director at Q

Hair and Beauty has a truly extraordinary

experience attending the exciting and

informative event at JPMS’s brand-new

Santa Monica Academy in Los Angeles,

California.

Scan QR Code

for more info!

KAO SALON DIVISION

Mark Leeson Rejoins Goldwell

Kao Salon is very happy to welcome back

Mark Leeson as a Goldwell Ambassador

(UKI), alongside co-Director Richard Darby

and their salon team as Guest Artists. This

will reignite a long-standing, celebrated

partnership. The move back to Kao Salon

and Goldwell is also particularly significant

as it coincides with Mark celebrating

40 years in hairdressing.

OMC

Competition in French Capital

OMC Hairworld 2024

lit up Paris with a

spectacle of unrivalled

artistry and innovation,

transforming

the City of Lights into

the global epicentre of hair art. Held during

the prestigious MCB by Beauté Sélection,

the OMC Hairworld 2024 competition

attracted some of the most visionary

hairstylists from around the world.

SALON INTERNATIONAL

Hair Showcase in London

Salon International 2024 offered a range

of opportunities for everyone, as well as

hundreds of top brands and outstanding

stage performances from the big names in

hairdressing. Read more on pages 90 - 91.

NEXT: AIPP AWARDS 24/25

Be Part of Hairdressing History

Renowned worldwide,

the AIPP Awards

have become one of

the most celebrated

events in the hair

industry, attracting

participation from

leading hairdressers

across the globe each year. Since the

AIPP was founded in 1997, the competition

has recognised excellence and creativity

in hair artistry. Participating is simple:

Hairdressers are invited to submit their

collections of 3 images per entry and/or

videos through the official website in time

for the deadline on 31 March 2025.

97E


GLOBAL

CREATIVE

AWARDS

2024

This year’s

competition

celebrated the

pinnacle of artistry

and innovation in

the hair industry,

honoring visionaries

who pushed the

boundaries of

creativity.


Creative

COLORIST

of the Year

SILVER

STEPHAN PIERAU

Friseurstudio

Stephan Pierau

GERMANY

GOLD WINNER

TINA CASCIATO

Renaissance

Salon & Estetica

CANADA

BRONZE

RAY SHUM

Hair Theorem

HONG KONG


Creative

HAIRCUTTER

of the Year

SILVER

WEN LI

Sky Salon

CHINA

GOLD WINNER

ANNA MCNAMARA

Ella&Jade

AUSTRALIA

BRONZE

SHARON LECLAIR

Shades Of Color

CANADA


New Talent

COLORIST

of the Year

SILVER

VAN HUNG TA

Nhat Hung Salon

VIETNAM

GOLD WINNER

SOPHIE FEDORIW

Safy B Salon

UNITED KINGDOM

BRONZE

BECA LAI

Happyhair

TAIWAN


Men’s

HAIRSTYLIST

of the Year

SILVER

CRISTINA PIEDRAFITA

Piedrafita Perruquers

SPAIN

GOLD WINNER

RAFAEL MONZÓ LÓPEZ

D’Autor by Rafa Monzó

SPAIN

BRONZE

MIRA PITKÄNEN

Hiusstudio Art

FINLAND


Avant Garde

STYLIST

of the Year

SILVER

WENGKIN JIAN

Artist Hairdressing

MALAYSIA

GOLD WINNER

KEVIN KAO

Happyhair

TAIWAN

BRONZE

ALEJANDRO

BUIL LORAS

Peluqueria Carmen Loras

SPAIN


The best of

the best went to

London for an

unforgettable trip.

Exploring London’s

Iconic Landmarks,

Vibrant Culture,

and Unparalleled

Experiences

The 5 global winners of this year’s Global Creative Awards went to a fantastic trip to

London, England, where participants immersed themselves in the rich history, diverse

culture, and modern attractions of one of the world’s most beloved cities. The trip

provided the winners with unparalleled experiences, from visits to iconic landmarks and

a tailor-made seminar from the world-renowned artistic team RUSH at the Goldwell

Academy in London.


Highlights of the journey included

a guided tour of the Tate

Modern London, where guests

saw the extensive collection of

international modern and contemporary

art. A unique and specially

designed seminar by the

awards winning team RUSH,

a private session with Daniel

Lismore who is a London and

Coventry based artist; A living

sculpture who talked about his

creative journey.

The goal was to create an extraordinary journey that combines London’s must-see sites with

insider experiences that capture the true spirit of the city. In addition to the classic attractions,

travelers had the opportunity to explore London’s eclectic neighborhoods, each with its own

distinct character. From the historic streets of Westminster to the trendy vibes of the neigherhood.


TRANSFORMANIA

UNLEASHING CREATIVITY, DIGITAL MASTERY AND COLLABORATION

Goldwell hosted Transformania – its cuttingedge

social media upskilling event for the

brand’s global community of color

professionals, in the heart of Berlin,

Germany, from October 29 to 30, 2024.

The brand’s first ever social media event was dedicated

to enhancing the digital and social media skills of its

community of stylist creators. Set against the backdrop

of the industrial-style and grid-worthy venue “Quantum

Oddity Gallery”, attending stylist creators experienced

an unparalleled world where they were motivated and

empowered to upskill their social media knowledge by

industry experts and visionary speakers, immersing in

branded experience areas with stunning décor and a

special social salon for Goldwell’s favorite color brands

Topchic including Topchic Zero, Elumen, and Colorance

including Light Dimensions. Estetica was there to tell

you everything firsthand!

TWO DAYS PACKED WITH DIGITAL MASTERY,

CREATIVITY AND NETWORKING

The two days offered plenty of networking

opportunities to connect with the fellow stylist

creators, other creative professionals and thought

leaders within the social media and hairdressing

industry.

Day 1 focused on Social Media knowledge and

upskilling with keynote speakers, guiding the audience

through content creation, storytelling, personal

branding as well as Social Media strategies and

insights. Also, the important topic of mental health was

covered, leaving the audience equipped to strengthen

their social media presence. Keynote sessions included

‘The Power of Storytelling and Personal Branding’ with

Jacob Khan; ‘Insights and strategies to leverage your

Social Media presence’ with Carsta Maria Müller;

‘Maintaining a Healthy Relationship with Social Media’

with Pauline Stockmann; and ‘Future Trends in Social

Media for Hairdressers’ with Ben Lifton from

Contentkweens. The sessions emphasized the

necessity of staying relevant in the fiercely competitive

world of social media today.


Day 2 was all about content

creation in action and the event

turned hands-on when the stylist

creators teamed up in “tag-teams”

to transform models’ hair, creating

a stunning color makeover based

on the current color trends on

social media. Of course, every

step of this transformation was

captured into engaging content

for the Social Media platforms –

high-quality owned as well as

organically generated earned

content.

Transformania proved to be a

groundbreaking experience for

Goldwell’s talented color

community, beautifully blending

color artistry, content creation, and

digital upskilling in a relaxed

networking atmosphere.


probrandnews

Framesi:

a world of

discovery

In 2025 Framesi will turn 80 - a very important milestone for a company

which has proven it always grows alongside the hairdressers it serves.

It's a 'Made in Italy' company known throughout

the world for working continually to

support the success of hairdressers.

With almost 80 years' experience in the

sector, Framesi is now present in 80 countries

around the world and works in partnership

with 45,000 salons. Framesi is one

of the very few Italian companies that has

managed to maintain constant growth in

the name of excellence, since it was founded

in 1945. Based in Paderno Dugnano,

the company is built upon the pillars of

personal touch, contemporary entrepreneurship

and cosmopolitan style. Framesi

research offers the market cutting-edge solutions

in product, services, marketing and

fashion. Designed and developed in Italy,

there are over 650 products that bear the

Framesi name. They are divided into colour,

treatment, styling and barbering.

With such a wide range on offer, hairdressers

can find a perfect solution for even the

most demanding of clients. All Framesi

products are born out of excellence: the

best choice of raw materials, the most cutting-edge

technology and quality control,

as well as a production process which is

inspired by craftsmanship and attention to

detail.

FRAMESI IN NUMBERS:

80 COUNTRIES

45,000 SALONS

1,800 PEOPLE WORKING WITH THE BRAND

650 PRODUCTS

3,000 EDUCATIONAL EXPERIENCES

E108


Since 1945, Framesi has developed

innovative products and services that

continue to inspire the creativity of

hairdressers all over the world.

THE IMPORTANCE OF EDUCATION

It's in education that Framesi has been

able to express all its strength and expertise:

the company organises over 3,000

training experiences all around the world

- in the classroom, one-to-one and online.

This educational task force has 3 essential

objectives: to offer the best technical and

stylistic results, to support hairdressers in

their daily activities and to grow the salon

business. It's an incredible undertaking

which has seen hundreds of hairdressers

and trainers commit themselves to

transferring new skills and business ideas

to their colleagues. The highlight of the

training calendar is when the global Framesi

family meets in a prestigious venue

for their International Congress - a comprehensive

event dedicated to professional

growth and development. It's an inspirational

and innovational occasion which

combines art, fashion and life stories. In

2025, Framesi turns 80 and will celebrate

in Madrid, from September 28 to October

2, with an unmissable event, where

past and future merge in a partnership of

international style and innovation. Last

but not least, it's important to mention

Framesi's beautiful hair fashion collections.

Year after year, they have provided

hairdressers with a tool to bring

exclusive, elegant looks into the salon,

enabling them to act as reliable, all-round

image consultants.

video

video

Scan the QR Code and

discover more about the

world of Framesi.

109E


Luar

Newly launched

Utilise the January lull by

introducing beauty treatments

into your service menu with

the multi-purpose Luar.

Service table included

to enable you to add

manicures to your menu

Heated legrest enhances every

service to new levels of luxury

Lie-flat function provides

ultimate comfort during

longer treatments

Make a showroom appointment today to

learn how our products can boost your business in 2025

Enquire about

our 0%, zero

deposit finance

www.takarahairdressing.co.uk


probrandnews

Seamlessly

Natural

Great Lengths introduces a groundbreaking extensions innovation:

GL Tapes Natural Cut, which mimic the growth pattern of human hair.

The result of extensive research and

development by Great Lengths at their

state-of-the-art production facility in

Rome, Italy, Natural Cut extensions

mimic the growth pattern of human

hair for a seamless result that flows

from root to tip in the most natural

way possible.

Developed by Great Lengths at their

state-of-the-art production facility in

Rome, Natural Cut is the new

generation of GL Tapes. It features

layers that promise the same volumising

results, but with less hair to cut at the

ends, making blending almost

effortless. They also mimic the growth

pattern of human hair for a seamless

result that flows from root to tip in the

most natural way possible. New GL

Tapes Natural Cut include up to 13

different lengths of double drawn hair

per tape, for a finish that looks truly

bespoke.

The Natural Cut range is comprised of

two new products which can be used

alone or combined for enhanced

results. Both are available in lengths

12’’, 16’’, 20’’ for all colour families,

with 24’’ available as special request.

• GL TAPES ESSENZA

offers the most natural results of

Great Lengths’ adhesive hair

extensions. Thanks to the exclusive

Natural Cut design, they blend

perfectly with natural hair, making

it even easier and less timeconsuming

for stylists to create

seamless results.

• GL TAPES ARIA

are Great Lengths’ most discreet

adhesive hair extensions, boasting

an ultra-thin 2mm adhesive strip,

natural cut design, and a less

visible attachment area which

makes them perfect for use on the

perimeter of the hair. They are

particularly ideal for the hairline,

or for very fine or thinning hair.

• GL TAPES VIRTUAL ASSISTANT

To coincide with the launch, Great

Lengths have also developed a

brand-new consultation tool to aid

the consultation and application

process. GL Tapes Virtual Assistant

will help stylists determine the

optimum number of GL tapes to be

used at each appointment, as well

as the best placement, taking

into consideration everything from

hair density and hair thickness to

the desired result, current hairstyle

and size of the head.

〉〉〉 Interested in becoming a Great

Lengths certified stylist? Please

email: sales@greatlengthshair.

co.uk or call +44 (0) 113 278 1292

speak to the Great Lengths team

111E


Powered

by digital motor

446 gr

2500 W

88 m³/h

with CARE for YOUR HAIR

Via Puglie 6/8 60030

Monsano (AN) Italy

Tel. +39 0731 377200


probrandnews

Sustainable

Strategies

Pettenon Cosmetics leads the field in reducing its carbon footprint by

cutting plastics usage alongside many other goals in sustainability.

For the third consecutive year, Pettenon Cosmetics has

published a Sustainability Report that reflects its

commitment to a more planet-friendly and responsible

future. In 2023, it had already taken great strides in this

direction, by making significant investments in ecocompatible

production processes. More specifically, Pettenon

Cosmetics tripled its use of recycled plastic, saving at least

185,000kg of virgin plastic compared to 2021. It also

recovered 100% of obsolete bottles thanks to cutting-edge

technology in blow-moulding, resulting in 40% of containers

and bottles being produced in Polyethylene. The company is

also strengthening its commitment through the Sustainable

Procurement project, by doing business with the 88% of

Italian suppliers who respect high standards of sustainability.

Waste management production is just as strict, as the

company utilises a modern filtration and purification system

that fully recovers and separates out any waste liquids that

are generated. These goals are part of a more extensive

strategic plan with the objective of enabling Pettenon

Cosmetics to reach carbon neutrality at its production site in

San Martino di Lupari for the third year in a row. The head

office only uses electricity from renewable sources and has

taken decisive action to measure, reduce, and compensate for

any residual emissions. In doing so, it is establishing itself as a

leader in the field of sustainability. Pettenon Cosmetics is

also continuing to invest in corporate responsibility projects

and initiatives. For example, the company consists of 60%

women, of whom 54% are in management positions. It has

renewed its commitment to gender equality and since 2022

it has adhered to the United Nations’ Women Empowerment

Principles (WEPs). Then in 2023, the company created an

internal Sustainability Committee to integrate corporate

and environmental responsibility into all its strategic

decision making. “Sustainability is at the beating heart of our

corporate vision and drives all our decision making and dayto-day

business practices,” said Luigi Ambrosini, CEO of

Pettenon Cosmetics. The company also excels in its

commitment to important matters of prevention and

awareness by promoting initiatives on multiple fronts. An

example of this is its renewed support of the Fondazione

Umberto Veronesi ETS in 2025, acknowledging the crucial

importance of research and prevention in the fight against

breast cancer.

FUTURE GOALS

Pettenon Cosmetics is looking to the future with an

ambitious decarbonisation plan to reduce water consumption

and increase internal energy production from renewable

sources. Moreover, the company intends to obtain UNI/

PdR 125 gender equality certification, further reinforcing its

commitment to inclusivity and diversity.

113E


probrandnews

Celebrate

beautiful bonds with

OLAPLEX

The OLAPLEX Holiday Collection features healthy hair gifts to

strengthen the bonds that make your clients shine!

Whether it’s to boost hair radiance

with the ‘Get Your Shine On Kit’, or

to repair damage with the ‘In Good

Repair Kit’, the OLAPLEX Holiday

2024 Limited Edition Collection has

your clients covered. It’s the perfect

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or as a well-deserved hair self-care

treat this holiday season.

CHOOSE YOUR KIT

Each kit is infused with OLAPLEX’s

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type, making them an ideal gift.

Shop now at authorised OLAPLEX stockists

and uk.olaplex.com

<<<

In Good Repair

The collection of healthy hair bestsellers to

repair and protect for stronger hair in as little

as 3 minutes and 125% more shine.*

Collection includes

No. 3 Hair Perfector 50 mL,

No. 4 Bond Maintenance® Shampoo 100 mL,

No. 5 Bond Maintenance® Conditioner 100 mL,

No. 7 Bonding Oil 30 mL.

*Compared to bleached hair without application of

OLAPLEX No.7 Bonding Oil

<<<

Get Your Shine On

A hair styling duo of the must-have styling

cream and hair oil with 72-HR frizz control for

smooth, soft styles with 125% more shine*

Collection includes

No. 6 Bond Smoother® 100mL,

No. 7 Bonding Oil 30mL.

*Compared to bleached hair without application of

OLAPLEX No.7 Bonding Oil

E114


UK EDITION

Estetica UK Edition, n. 153 - Since 1991 - N.4 Winter 2024

Ad Index

EDIZIONI ESAV

Via Cavour, 50

10123 Torino (Italy)

Tel.: +39 011 83921111

Fax: +39 011 8125661

info@estetica.it

ESTETICA UK

estetica.uk@lineone.net

www.esteticamagazine.com

Registration n. 435 of 7.4.49, Turin Law Court.

All rights reserved.

Reproduction in whole or in part of texts or

photography is prohibited. Manuscripts,

photographs and art are selected at the

discretion of the publi sher free of charge

(advertising exclu ded). Whether published or

not, no material will be returned and remains

the property of the publishing house, which

may make use of it as seen fit. This may

include the withdrawal of publication rights to

other publishing houses. Estetica requires

exclusive publication rights in the hairdressing

sector for all photography submitted which

must not therefore be offered for publication to

other magazines in the hairdressing trade or

industry.

Notice to subscribers (Art. 13 of EU Regulation

679/2016)

Pursuant to Art.13 of EU Regulation 679/2016,

our company will proceed with the processing

of the personal data you provide in compliance

with current laws in force concerning the

protection of the processing of personal data

and in keeping with the obligations and

guarantees of the legal, contractual, and

regulatory standards. Subscription information

may be known only bny subjects specifically

authorised and instructed by our Company and

by third parties subjects authorised to carry out

the orginasational and economic activities

connected with the subscription (ex. Shipping

management, enveloping, sending

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to third parties for purposes not allowed by law

or without explicit consent; they will be stored

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for the time necessary to complete the

purposes of professional updating for which

the same information was collected. Data

process controller is the company Edizioni Esav

S.r.l. - Via Cavour 50, 10123 Turin. The person

whose information was processes may, at any

time, exercise the rights established by the EU

Regulation (Art. 15 Right to access; Art.16

Correction; Art. 17 Cancellation) by writing to

Edizioni Esav - edizioniesav@pec.it.

Cosmoprof 2025 www.cosmoprof.com 86-87

Cosmoprof North America www.cosmoprofnorthamerica.com 24

Diva/Salon Europe www.divapro.co.uk 02

Farouk Systems Inc. www.chi.com 04

Framesi www.framesi.it 108-109

Fresha www.fresha.com 116/OBC

Great Lengths www.greatlengthshair.co.uk 111

Haircon www.haircon.co.uk 73

Kao Salon Division www.kaosalondivision.com/globalexperience 98/107

Olaplex www.uk.olaplex.com 114

Paul Mitchell www.paulmitchell.com IFC-01

Pettenon www.pettenon.it 113

Takara Belmont www.takarahairdressing.co.uk 110

Tecno Dry www.tecnodry.it 112

Trinity Haircare www.trinity-haircare.com 66-67

Printed by artigraficheparini.it

TO SUBSCRIBE

e-mail: customercare@estetica.it

®

115E


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