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ESTETICA Magazine USA (4/2024)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

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USA EDITION

IDENTITY

Looks that reflect

who you are

EDUCATION

Getting your career

on track

THE TALK

Interviews with

industry leaders


PRODUCED BY

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1

2/23

www.esteticapolska.pl

Published under license from Estetica,

EDIZIONI ESAV Srl, Turin/Italy

*

2023. 09. 12. 16:10

ΤΕΥΧΟΣ Νο 120

70

KIŞ 2023-2024

13

12/23

5/24

Broj 13 • Decembar 2023 - maj 2024.

Izlazi dva puta godišnje

Italy

since 1946

>>>

DEUTSCH

DOSSIER

Sostenibilidad

responsable

E+

NOVIAS

Descubre el

universo bridal

KI & FRISEUR

App-Mania für

mehr Erfolg

NACHHALTIGE

Momentaufnahmen.

Salons auf Öko-Pfad

TRENDSCHAU

Hair-Looks, die 2024

den Ton angeben

BUSINESS

La peluquería

del futuro

Germany

since 1992

Spain

since 1998

N.1/24 (90)

МОДА

Hair

Trends

*Meta признана экстремистской организацией в России

МАСТЕР-КЛАССЫ

ведущих

парикмахеров

мира

Russia

since 2001

E+

FASHION SHOW

Ο Δημήτρης Πέτρου

γιορτάζει 15 χρόνια με

τη Wella Professionals

ΤRENDS

The best international

hair looks in 2024

Greece

since 2002

INTERVIEW

Γιώργος Μούσης,

GMS Creative Products

ROM+NIA

NETHERLANDS

SERBIA

USA EDITION

GREEN

Le salon du futur sera

écoresponsable !

TENDANCE

Les cheveux courts,

une créativité infinie

CONCOURS

Le Selfie, place à la

jeune génération

PHOTO FINISH

Getting it just right

GREEN LIGHT

Sustainability in

the hair industry

UPDATES

Products, news,

personalities

France

since 1993

USA

since 1993

TÜRKİYE

ASIA EDITION

SERGİ

KADINLAR İSYANDA

TREND

SAÇLARDA DÖĞME

KUTLAMA

TONI&GUY 60.YIL

Türkiye

since 2004

PHOTO FINISH

Creating those

Perfect Final Looks

HAIR STORIES

Expos and Events that

Define our Industry

ALBUM

Style, Colour & Finish

at their Very Best

Asian Countries

since 2004

China

since 2004

CZECH & SLOVAK

UK EDITION

PHOTO FINISH

The Finest Details to

Create Perfection

FOCAL POINT

Backstage at

Hair in Fashion

BUSINESS

When Green Can Work

to your Advantage

United Kingdom

since 1991

1/2024 I Wiosna 2024 I Indeks 250023 I Cena – 29,99 zł (w tym 8% VAT)

WYDARZENIA

50 lat Goldwell Topchic

Midnight Berry –

Goldwell Kolor Roku 2024

Join&Ivolve Academia Curyło

Rica Masters 2024

10 lat Olaplex w Polsce

ESTETICAHAIR NETHERLANDS

Nr. 1/2024 - € 10.00

LUDZIE

Tom Connell

Katarzyna Dorau

John Paul DeJoria i Paul Mitchell

Adam Szulc

COVERSTORY

Nieuw Australisch merk

in Nederland: DunGüd

PRODUKTY

Kemon Actyva Coloro System

Keune Cleanse Mist & Revive Balm

Alfaparf Milano Semi di Lino

KOLEKCJE I TRENDY

HAIRDRESSING GAAK Akademia Fryzjerska GKD kolekcja Fusion

PRESTIGE AWARDS

2 0 2 Visionaries 4 Artistic Team kolekcja Sensual. Sexy. Rock.

Davines kolekcja Coastline Reflects

EVENIMENT

House of Wella

Celebration Gala

FOCUS

$n siguran]\ la soare!

Fashion Catwalks

BRAND NEWS

Skeyndor SPA

Nails SPA by Alessandro

RUNWAYS

Haar als een

modeaccessoire

PEACH FUZZ

Fluweelzacht en

subtiel sensueel

KADEŘNÍK ROKU 2023

Jan Balcařík

UDÁLOST

We Are PRO

Wella Event

VÍTĚZOVÉ

Global Creative

Awards 2023

HAIR TRENDS

Frizure

za ekstradozu

dopamina

DOGAĐAJI I RAZGOVORI

o novitetima i inspiraciji

u hair industriji

STEP BY STEP

Najbolje tehnike

+ alati

Poland

since 2007

Romania

since 2007

Netherlands

since 2008

Czech & Slovak

since 2012

001 Naslovna.indd 1 21.12.2023. 17:21:19

Serbia

since 2017

E

INTERJÚ

a SASSOON Academy

Nemzetközi Kreatív

Igazgatójával

TÜZES PALETTA

Kedvenc őszi

lookok

DIGITÁLIS

SZÉPSÉG

Porcelán arcok,

vonzó frizurák és

élénk színek

Hungary

since 2023

MIDDLE EAST

Younes Eid@Eideal/Photo: Hicham Eid

NETWORK

Welcome to

Estetica Middle East!

TREND

SS 24 Catwalk

The best of

Intl. Hair Looks

Middle East

since 2024

Cos Sakkas@Toni&Guy

NETWORK

Welcome to

Estetica India

India

since 2024

TREND

SS 24 Catwalk

The best of

Intl. Hair Looks

Discover the power of

global coverage and reach

with Estetica – the world’s

favourite international

hair magazine.


haireditorial

Me, myself, and I...

Winter is a season of festivities and gift-giving with family, friends, and

colleagues, but cold days and long nights can also leave time for reflection.

Sometimes such reflection may give rise to nostalgic memories of the past,

but also plans and resolutions for the new year. This is why this issue focuses

on the individual in terms of identity and growth. And maybe it’s time

to start giving ourselves a gift that that keeps on giving - EDUCATION!

This means making an investment in ourselves, learning something new,

pushing our own boundaries and limitations, exchanging ideas and sharing ,

growing our self-confidence about who we are and what we can accomplish.

Find out about just a few of your options in this issue.

You will also find inspirational cuts, colors, and styles for those seeking to

assert their own identity. Our Rebel Rousers feature story as well as

Best in USA and International Modacapelli will give you plenty of ideas to

suit guests in your salon who are seeking that unique look that is the perfect

fit for their persona. Empowering identity is a hairdresser’s mission.

Marie Scarano

Editor-in-Chief

“Life isn’t about finding yourself. Life is about creating yourself.”

- George Bernard Shaw -

07E



In this issue:

HAIR editorial Me, Myself and I... 07

ESTETICA

THE HAIR MAGAZINE

esteticamagazine.com

N. 154

04/2024

photoshoot Cover Story 10

color Iconic Muted 12

icon Goodbye Trevor 15

direction Rebel Rousers 16

Best of USA Simply Be You 24

Cover by OLAPLEX

Hair: Teddy Charles

Photo: Heather Moore

Makeup: Crystal Gossman

Stylist: Charles Varenne

Nails: Aja Walton

DP/Director: Stephan Alessi

Production: GTS Prod.

trends The Best of International Hair Looks 33

pro interview Focus on Europe 82

interview Heather Bagby: Teamwork for Salon Success 84

design Light & Materials 86

dossier education Education First! 88

events OMC Hairworld 94

events/news News Blurbs from Around the World 96

$

CONTACTS

Nives Carena

Estetica - Via Cavour, 50

10023 Torino (Italy)

nivescarena@estetica.it

Marlena DuRon

1564 Seabridge Lane,

Oxnard, CA 93035 (USA)

Tel. + 1 3104153360

marlenaduron@gmail.com

à

SUBSCRIPTIONS

e-mail: customercare@estetica.it

www.esteticamagazine.com

PUBLISHER AND MANAGING DIRECTOR

Roberto Pissimiglia

EDITOR-IN-CHIEF

Marie Scarano - esteticausa@estetica.it

GLOBAL EDITORIAL AMBASSADOR

Sergi Bancells - sergi@esteticamagazine.com

INTERNATIONAL EDITOR-IN-CHIEF

Laura Castelli - l.castelli@estetica.it

INTERNATIONAL ADVERTISING COORDINATOR

Monica Tessari - m.tessari@estetica.it

INTERNATIONAL COORDINATOR

Emanuela Vaser - e.vaser@estetica.it

LAYOUT

Manuela Artosi, Davide Cardente

ADVERTISING & P.R.

Nives Carena - nivescarena@estetica.it

ESPAÑA

Elisabet Parra

DEUTSCHE AUSGABE

Michaela Dee

FRANCE

Bérénice Claude

UK

Gary Kelly

ITALIA

Lucia Preziosi, Glorianna Vaschetto

DIGITAL

Erica Balduini, Giorgia Ludovico,

Stefania Rao, Elena Romani


hairPhotoshoot

COVER

STORY

THE OLAPLEX NO.5 LEAVE-IN MOISTURIZE & MEND LEAVE-IN

CONDITIONER SHOOT WAS INSPIRED BY THE INSTANT AND

CONTINUOUS BENEFITS OF THIS LATEST INNOVATION.

OLAPLEX, the innovative, scienceenabled

and technology-driven haircare

company, has launched No.5 LEAVE-IN

Moisturize & Mend Leave-in

Conditioner. This easy-to-use conditioner

provides instant + continuous multi-level

repair to maintain optimal hair health

from cortex to cuticle. Powered by

OLAPLEX Bond Building

TechnologyTM and High-Adhesion

Sealing Complex, No.5 Leave-in repairs,

moisturizes, seals split ends, and protects

hair from future damage.

Tracey Cunningham, OLAPLEX Global

Ambassador, said, “This is seriously a

game-changer. My clients always ask for

leave-in recommendations and I can’t

wait for them to try this. It’s smoothing,

hydrating, and leaves the hair feeling

super healthy. I see myself and my clients

using this product after every wash.”

Hair: Teddy Charles

Photo: Heather Moore

Makeup: Crystal Gossman

Stylist: Charles Varenne

Nails: Aja Walton

DP/Director: Stephan Alessi

Production: GTS Prod.

E10


SIMPLY BEAUTIFUL

Key proprietary ingredients

like OLAPLEX Bond

Building Technology ,

Future Damage Shield,

High-Adhesion Sealing

Complex and Hydramino

Replenishing Blend provide

continuous care from

cortext to cuticle.

07E 11E


haircolor

ICONIC

MUTED

GOLDWELL LAUNCHES ITS ANNUAL TREND-INSPIRED COLOR

CAMPAIGN UNIQUE COLORS, UNIQUE YOU, INSPIRING STYLISTS

TO UNLEASH THEIR CREATIVITY AND PERFECT THEIR CRAFT.

UNIQUE IS ALWAYS ON TREND.

This is why the Iconic Muted

Collection offers stylists a mesmerizing

array of fresh inspiration, transforming

a color services into a vibrant journey

during which you are given the chance

to express your authentic self in the best

possible way. Playing on the growing

love for both muted and bold, earthy

tones in fashion and design, Goldwell is

translating these into the world of hair

color, creating an aesthetic world

influenced by organic resources, natural

landscapes, stone, clay, and crystalline

minerals. Capturing the essence of the

unique earthy shades featured in this

collection, the shade palette beautifully

merges earthy warm and stone-greyinspired

calm tones and bright bold

hues, all to create customized trend

looks with soft, natural color results –

from warm to cool and dark to light.

Photo: Dark Shade Photos

Hair: Angelo Seminara

Color: Agnes Westerman,

Salome De Wet,

Zachary Norman

Photo: Ralph Mecke

Make-up: Yvonne Wengler

Styling: Ingo Nahrwold

Photo: Pavel Morillo

Photo: Valeriia Miller

E12


13E


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hairicon

GOODBYE

TREVOR

1949-2024

Sergi Bancells

THE HAIR INDUSTRY

MOURNS THE LOSS

OF THE LEGENDARY

TREVOR SORBIE MBE.

FROM HIS humble beginnings

as an apprentice in his father’s

barbershop to becoming an icon

in the global beauty industry,

Trevor Sorbie’s impact on

hairdressing is immeasurable.

Trevor launched his career at 20,

transitioning from men’s

hairdressing to joining Vidal

Sassoon in 1972. He honed his

craft at Toni&Guy and John Frieda

before opening his first London

salon in 1977, followed by a second

in Covent Garden in 1979 and

more internationally. A four-time

British Hairdresser of the Year and

a beloved TV personality, Trevor’s

influence extended beyond the

industry. Later, he devoted himself

to his groundbreaking charity,

mynewhair. Rest in peace, Legend.

15E


hairdirection

Hair: Fergal Doyle / Photo: Jack Eames / Make-up: Maddie Austin / Styling: Anna Latham

REBEL

ROUSERS

E16


DECADENTLY

OUTLANDISH!

REBELLIOUS LOOKS

THAT ARE CUTTING

EDGE AND UNIQUE.

Gary Kelly & Marie Scarano

■ MODERN REBELLION. “This look

is from my 2024 collection

“Anachronism”. It embodies a modern

rebellion, with a soft yet striking colour

that feels daring and unconventional.

Inspired by the clash between grunge

and elegance, this style merges sleek,

elongated lines with a voluminous,

textured crown that gives a sense of

controlled chaos. It’s designed for those

who embrace both strength and

vulnerability, challenging norms with a

quiet, confident defiance.”

Fergal Doyle (UK)

▲ “POLLUTION” . Inspired by the

increasing concerns around global

pollution, the team created a series

of transformative looks that blend

powerful visuals with expert technique.

“We wanted to create something that

not only speaks to the artistry of hair

design but also touches on a global

issue that affects all of us.”

Nieves Almaraz (USA)

◆ SELF EMPOWERMENT. “The inspiration

behind this image is a rebellious sense of

individuality, with a punk industrial

aesthetic. I wanted to create a look

showing the empowerment that comes

from self-expression through bold

choices in style.” Heffy Wheeler (UK)

● UNAPOLOGETIC CONFIDENCE. “This

image was inspired by 90s BW fashion

photography. I wanted an edgy look

that blends high fashion with punkinspired

vibes. The sharp, spiky haircut

amplifies the bold, rebellious feel. The

high contrast and monochromatic tones

add drama, highlighting the model’s

strong features and making the textured

layers of the outfit pop. This image

captures a sense of unapologetic

confidence, as if challenging traditional

beauty standards, while embracing a

fearless, boundary-pushing style that’s as

powerful as it is captivating.” Danilo

Giangreco (UK)

Creative Team: Nieves Almaraz, John Carmona, Trevor Moots, Kevin Nguyen / Photo: Vishal Baharani

Hair: Heffy Wheeler / Photo: James Nicklin / Make-up: Abbie

Beautemont / Styling: Lewis Cameron

Hair & Photo: Danilo Giangreco / Hair Assistants: Emy Roccabella, Enrica

Russo & Stephanie Dwyer / Make-up : Enrica Russo Styling: Emy Roccabella

17E


hairdirection

Hair&Photo: Michael Haase@Platinumblack- a Michael Haase Salon - Los Angeles, California / Make-up: Joel Sebastian / Styling: Ksenia Sharanova

Hair: Suzie McGill, Artistic Director at Rainbow Room International / Photo:

Michael Young / Make-up: Jak Morgan / Styling: Claire Frith

Hair: Vicky Tadros / Photo: Ema Suvajevic / Make-up: Jennifer Vanden / Styling: Christie Roth / Model: Mylo Day

■ A SENSE OF SELF. “The concept

behind this image was celebrating your

‘super-self ’. My vision was to combine

eras and styles. I focused on cyber

punk and the 1950s. The palette was

inspired by the golden hour of sunset.”

Vicky Tadros (USA)

▲ CREATING CHAOS. “Grunge was

a movement of decadent dress and

even more outlandishly delicious

hair that could only be explained as

an artistic look book. For hairdressers,

I think the 80s were our celebration

of the craft - a time when you couldn’t

stand and watch hair being done without

getting your hands in it. We created

our own chaos, as we usually do.”

Michael Haase (USA)

◆ UNIQUE PRECISION. “This look was

inspired by Japanese minimalism while

embodying an authentic, rebellious

look. We wanted to incorporate and

show off the strength of clean lines, pure

forms and precise shapes throughout

the look – the combination of the three

creates something so unique.

The classic bob incorporating real

clean-cut lines is always a favourite here

at Rainbow Room, yet we decided to

play around with sporadic, longerlength

pieces, feathered, to create added

texture. By adding this twist, we really

embraced the inspiration whilst creating

something much more unique.”

Suzie McGill (UK)

● RAW EDGE. “With this look, I wanted

to create shape with short hair while

incorporating both soft and harsh lines.

Combining softness with strong shapes

creates a versatile look that changes

depending on the angle you look at it.

From the front it has a soft approach,

while from the side profile and the

back you’ve got the raw edginess

of the haircut. Pulling the hair out at

the back to create a silhouette shows

the versatility in short hair.”

Brooke Evans (UK)


Hair: Brooke Evans assisted by Reece Braia and Erin Cresswell / Photo: Chris Bulezuik / Make-up: Vicky Henry / Styling: Lauren Glazer

19E


hairdirection

Andrew Smith, milk_shake Global Brand Ambassadord Ambassador


● STATEMENT MAKER. “Here, I took

inspiration from an era that optimizes

pushing boundaries with the punk

movement of the 70s and 80s.

This style is strong, yet still feminine

and is a testament to the power of hair

as a form of rebellion and self-identity.”

Andrew Smith (UK)

▲ BOLDLY INCLUSIVE. “This comes from

my 2024 collection celebrating diversity

and inclusivity in a vibrant, fun, colorful

way. As hairdressers, we are privileged

to make people feel special about

themselves. I wanted to showcase this

in the collection - regardless gender,

race or any strain of diversity. This

image has strong, bold colour paneling

and textured movement using short

and long disconnections with a mini

fringe to frame and capture the look.”

Kelly Rowney (UK)

■ GRAPHIC EDGE. “Our Graphic Edge

collection really encompasses the theme

of Rebel! Playing with strong shapes, the

vision was to create a very strong

statement look, working with multiple

lengths, layers and disconnection.

The team wanted to show the variations

in cutting, and how working to different

sections and patterns can create

something truly beautiful. A new take

on the micro fringe with added length

blended towards the sides really helps

focus on the face. We see this as a new

take on the pixie cut – it’s time to be

daring and push creative boundaries!

Bruno Marc Giamattei (UK)

◆ FEMME IDENTITY. “This look is a

celebration of angst and defiance that

says: ‘We refuse to be confined by your

standards!’ It’s a movement that

honours individuality and rejects

conformity.” Lisa Vann (USA)

Hair: @tatehair / Photo: @liamoakesphoto / Make-up: @maddieaustinmua

Model: @zebedeetalent / Hair Assistants: @hairbydenika @jessdennishair

Hair: Marc Antoni Artistic Team/ Photo: Jamie Blanshard/ Styling: Ellen Spiller / Make-up: Katie Moore

Concept/Hair: Aspen Day-Flynn / Photo: John Rawson;

Make-up: Orlando Marin / Products: Insight Professional

21E


THE LEADING B2B

EVENT DEDICATED

TO ALL SECTORS OF

THE BEAUTY INDUSTRY

BOLOGNA, ITALY

FAIR DISTRICT

20 – 22 MARCH 2025

20 – 23 MARCH 2025

COSMOPROF.COM

Organized by

BolognaFiere Cosmoprof S.p.a.

info@cosmoprof.it

An event by

In partnership with


With the support of

A new world for beauty

Bologna, Hong Kong,

Las Vegas, Mumbai,

Bangkok, Miami


hair Best of USA

Hair: Andrew Smith / Photo: Richard Miles / Make-up: Louise Lerego / Products: Milk_shake

SIMPLY

BE YOU

E24


LITTLE DETAILS

Outstanding subtleties,

when perfection is just too

blasé. Add some interest

with off-beat styling.

25E


<<

hair Best of USA

Hair by Schwarzkopf National Artist Team: Genia Church, Cody Ferro, Sam Stahl, Nikki Torpe, Allie Wiley, Grace Rogers, Erica Jemison, Sasha Laub, Alwyn Digregorio / Photo: Nick Berardi / Make-up: Roshar / Styling: Nikko Kefalas

E26


DISTORTED FORMS

Disrupting the status quo

and creating new realities

for the culture conscious

and radically unashamed.

27E


hair Best of USA

Haircut Collection Theme: Pollution / Hair: Trevor Moots @Wahl Professional Creative Team / Photo: Vishal Baharani

E28


Hair, Photo & Styling: Charlie Price / Makeup: Michelle Martinez / Model: Matilda Marginal

SHORT MESSAGES

Bold, artistic hair designs

that challenge convention

and inspire change.

29E


hair Best of USA

Creative Director: Anthony Edge@EDGE Academy San Diego; Andi Richardson, Educator@EDGE Academy; Products: Sitch Haircare

〈〈

〉〉

E30


NEON ARCADE

Turning up the rizz.

Individuality meets versatility

- on the court and off.

Engaging in both the past

and future.

31E


USA EDITION

From print to interactive,

digital multimedia.

ESTETICA HAIR:

so much more than

a magazine.

€14,50

4 ISSUES

in digital format,

with interactive and

multimedia contents

€49,00

4 MAGAZINES + 4 ISSUES

in digital format, with interactive

and multimedia contents

€59,00 5 MAGAZINES + 5 ISSUES

in digital format, with interactive

and multimedia contents

€0,00

5 ISSUES

in digital format.

Delivery by email

EACH ISSUE WITH OVER 100 PAGES,

PLUS VIDEOS AND ADDITIONAL

INTERACTIVE CONTENT

For information and subscriptions contact: Email: customercare@estetica.it - www.esteticamagazine.com


The best of international hair looks

Il meglio della modacapelli internazionale

Die Top internationalen Hair Looks

Le meilleur des tendances coiffure internationales

Lo mejor de la modacabello internacional

WINTER

TRENDS

>>>


hairtrends


AMBER DUST exalts the warmth and delicacy of

orange and blonde tones, contrasted with dark hues to create

a stunning visual effect. Beauty lies in the asymmetrical and

natural shapes, for an air of mystery and sophistication.

AMBER DUST esalta il calore e la delicatezza dei toni

biondi e arancioni, in contrasto con tonalità scure per creare

un effetto visivo sorprendente. La bellezza risiede nelle forme

asimmetriche e naturali, per un'aura di mistero e raffinatezza.

AMBER DUST exalte la chaleur et la délicatesse des

tons orange et blond, contrastés par des nuances sombres

pour un effet saisissant. La beauté réside dans les formes

asymétriques et naturelles, apportant du mystère.

TRENDS

AMBER DUST unterstreicht die Wärme von Orangeund

Blondtönen in Kombination mit dunklen Farben, um

einen atemberaubenden Effekt zu erzeugen. Die Schönheit

liegt in asymmetrischen Formen mit einem Hauch Raffinesse.

AMBER DUST exalta la calidez y delicadeza de los

tonos naranja y rubios, contrastados con matices oscuros para

crear un efecto visual impresionante. La belleza reside en las

formas asimétricas y naturales, que aportan un aire de misterio

y sofisticación.

video

video

Opening and left page

Hair: Rafael Bueno Peluqueros

Photo: Alberto Zaldívar

Make-up: Lulú Pérez

Styling: Álvaro Calafat

Products: Revlon Professional


hairtrends

Hair & Styling: Lisa Robertson

@Parlour Glenelg

Photo: Johnny Georgiou

Make-up: Alicia Robertson


Hair: Brooke Evans

@Be Ironbridge

Photo: Chris Bulezuic

Make-up: Vicky Henry

Styling: Lauren Glazer


hairtrends

Hair: Rudi Rizzo

@Sanrizz Artistic Team

Photo: Dani Baker

Make-up: A. Okano & K. Leung

Styling: Georgia Rose


Hair: Léa Detournay

Photo: Nuelas Neava

Make-up: Richard Carolane

Styling: Houlame Fayma


hairtrends

Weaving together imagination and reality.

Intrecciando immaginazione e realtà.

Le tissage de l’imagination et de la réalité.

Die Kunst aus Imagination und Realität.

Tejiendo juntos la imaginación y la realidad.

Hair: Louise Graham@Fruition Style Ambition

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Tamzen Holland



hairtrends

Hair: Rudi Rizzo

@Sanrizz Artistic Team

Photo: Dani Baker

Make-up: A. Okano & K. Leung

Styling: Georgia Rose


Hair: Daniele Dragotta

Photo: David Mannah

Make-up: Kelly Mendiola

Styling: Jamie Russel


hairtrends

video

video

Hair: Leigh Winsor

@One Zero One Education

Photo: David Mannah

Make-up: Mikele Simone

Styling: Josie McManus

P. McCabe


Hair: Salvador Oliver

@La Barbería de Oliver

Photo: Esteban Roca

Make-up: Mokart

Styling: Mónica Moreno


hairtrends

< >

Hair: Daniele de Angelis

@Toni&Guy London

Colour: Jo O’Neill

Photo: David Mannah

Styling: Borna Prikaski



hairtrends

Hair: Pauline McCabe

@Rock Paper Scissors

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Rochelle Renwick


Hair: Darrel Starkey

Photo: Desmond Murray

Make-up: Abbie Beautement

Styling: Hoh Pabissi


hairtrends


FOREVER BLACK COLLECTION

Ostensibly simple and sophisticated, black defines futuristic

or classic silhouettes, whether chic or casual.

Semplice e sofisticato, il nero definisce silhouette

futuristiche o classiche, sia chic che casual.

En apparence simple et sophistiqué, le noir définit des

silhouettes futuristes ou classiques, chics ou décontractées.

Auf den ersten Blick schlicht und raffiniert, definiert

Schwarz klassische Silhouetten neu – von schick bis lässig.

Aparentemente simple y sofisticado, el negro define siluetas

futuristas o clásicas, ya sean elegantes o casuales.

Art Direction: Giò Damiani

Hair: Hairevolution Team@Framesi

Photo: Alessandro Dalla Fontana

Make-up: Giuseppe Giarratana

Styling: Re.Styling

video

video

FRAMESI TEAM


hairtrends

Hair: Manuel Mon

Photo: Bernardo Baragaño

Make-up: María Montes

Styling: Ana González del Pozo

Products: Revlon Professional

video

video


Hair: Ashanti Kayias

@Boris the Cuttery

Photo: Andrew O’Toole

Make-up: Janice Wu

Styling: Brittni Morrison


hairtrends


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Art Direction: Daniel Chaiouch

Hair: The Fellowship

Project Colour Team 2024

Photo: Chris Bulezuik

Make-up: Lucy Flowers


hairtrends

Hair: Daniele Dragotta

Photo: David Mannah

Make-up: Kelly Mendiola

Styling: Jamie Russel

Suzie Yoshiko McGill


video

video

Hair: Andrew Smith

Photo: Richard Miles

Make-up: Louise Lerego

Products: Milk_shake

HF Team


hairtrends

Hair & Styling: Lisa Robertson

@Parlour Glenelg

Photo: Johnny Georgiou

Make-up: Alicia Robertson


Hair & Colour: Kristie Kesic

@Cobelle Creative

Photo: Georgia Wallace

Make-up: Gemma Elaine

Styling: Tamzen Holland


hairtrends


L’ORIGINELLE COLLECTION

Honey, sandy or champagne... Head-hugging waves, wild

curls, or beachy texture... choose your blonde identity.

Miele, sabbia o champagne... Onde avvolgenti, ricci selvaggi

o texture da spiaggia... scegliete la vostra identità bionda.

Miel, sable ou champagne... Ondulations, boucles sauvages

ou texture effet plage... Choisissez votre identité blonde.

Honig-, Sand- oder Champagnerfarben... Enge Wellen, wilde

Locken oder Beachy... wählen Sie Ihr Blond.

Miel, arena o champán... Ondas pegadas a la cabeza, rizos

salvajes o texturas playeras... elige tu identidad rubia.

Hair: Pierre Ginsburg & Emmanuel Esteban

Photo: Maros Belavy

Make-up: Dominika Malisz

Styling: Kasia Jablonska

Products: Revlon Professional

video

video

REVLON PROFESSIONAL


hairtrends

Hair: Chetan Mongia

@Vision Blonde

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Ella Murphy


Hair: S. Allsop, J. Robson,

E. Thompson@Dharma Hair

Photo: Jock Robson

Make-up: Richard Symons

Styling: Sopheak Seng


hairtrends


Earth math and perfect proportions.

Matematica terrestre e proporzioni perfette.

Géométrie naturelle et proportions parfaites.

Mathematik und perfekte Proportionen.

Matemática terrestre y proporciones perfectas.

video

video

Hair: Sarah McCulloch

Photo: Lee Jarred Howell

Make-up: Louise Brown


hairtrends

video

video

Hair & Photo: Danilo Giangreco

Make-up: Grace Hayward

Styling: Emy Roccabella


Hair: Caprice De Sanctis@Orbe

Photo: David Mannah

Make-up: Mikele Simone

Styling: Monica Morales


hairtrends

Creative Direction: Richard Ashforth

Hair: Saco Creative Team

Photo: Max Mackley

Make-Up: Manabu Nobuoka

Styling: Michelle Kelly


Hair: Chetan Mongia

@Vision Blonde

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Ella Murphy


hairtrends

Hair: Kelly Manu@Una

Photo: Apela Bell

Make-up: Liz Hyun

Styling: Courtney Joe


Hair: Pauline McCabe

@Rock Paper Scissors

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Rochelle Renwick


hairtrends

Art Direction: Simon Shaw

Hair: The Fellowship

Project Men & Media 2024

Photo: Paul Simmons

Make-up: Lily Winfield


video

video

Creative Direction:

Eric Zemmour@Pascal Coste

Photo: Maciej Swistek

Make-up: Dominika Malisz

Styling: Zuzanna Wlodarz


hairtrends

BLOOM COLLECTION

Every flower has its season, every season has its flowers.

Women can bloom in every season of their lives.

Ogni fiore ha la sua stagione, ogni stagione ha i suoi fiori.

Le donne possono sbocciare in ogni periodo della loro vita.

Chaque fleur a sa saison, chaque saison a ses fleurs.

Les femmes peuvent s'épanouir à chaque étape de leur vie.

Jede Blume hat ihre Jahreszeit und umgekehrt. Frauen

können in jeder Phase ihres Lebens aufblühen.

Cada flor tiene su estación, cada estación tiene sus flores.

Las mujeres pueden florecer en cada etapa de sus vidas.

Hair: J. Schenke, S. Bolk, A. Verberk, M. Bogataj

@Trinity European Artistic Team

Photo: Johnny ten Have

Make-up: Tamara Sauer

Styling: A.Veerbeek, M. Engelhard

video

video

TRINITY HAIRCARE



hairtrends

Brooke Evans@Be Ironbridge

Photo: Chris Bulezuic

Make-up: Vicky Henry

Styling: Lauren Glazer


Hair: Danilo Giangreco

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Anthony Capon


hairtrends

video

video

Hair: Jake Unger

@Hob Academy London

Photo: Richard Miles

Make-up: John Christopher


Hair & Colour: Malisa Masci

@Masci Hair and Spa

Photo: Andrew O'Toole

Make-up: Kylie O'Toole

Styling: Leeroy Lorenzo


hairtrends

DISCOVER MORE...

IN OUR HAIR GALLERY

ESTETICA CONTINUA!

GUARDA L’HAIRGALLERY

ESTETICA HAIR, ENCORE PLUS

AVEC SA GALERIE D’IMAGES

ENTDECKE MEHR…

IN UNSERER HAARGALERIE

DESCUBRE MÁS…

EN NUESTRA HAIR GALLERY

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exclusivebrandstorino.com


prointerview

FOCUS

ON EUROPE

With 30 years of

experience in every

facet of the professional

beauty industry Jason

Yates, now President

of JPMS, oversees all

the company’s global

operations.

Estetica asked Jason Yates about

JPMS, their vision, and aspiring to

become a leader in Europe.

What is your vision and what role

does JPMS play in the hair industry?

Our goal at John Paul Mitchell Systems

is the same now as it was when the

company began in 1980, We believe in

this industry, and we know that

hairdressers make a huge difference to

the people’s lives that they touch. We

also understand the importance of

endorsement from stylists worldwide.

So we will continue to focus on

improving the professional beauty

industry by creating the very best

products that help stylists to be

successful behind the chair.

What role does the European market

play now and in the future of JPMS?

The European market is extremely

important to John Paul Mitchell

Systems. We have been a market leader

in the United States for a very long time,

holding the position of largest care and

style sales in the US. The population of

Europe is a roughly equivalent to the

Scan this QR Code

to connect with JPMS

more

more

E82


>>> A WORLD OF

OPPORTUNITIES

“We work in an amazing

industry that allows us to go

in many different directions,

especially if you are a young

professional stylist.

My career may not be a

typical path for a hairdresser,

but it’s certainly one that

can happen.”

United States, yet it’s one of our

less-developed markets. In order to

continue to grow and lead as a global

player, we have to win in Europe. This is

why we have invested in our

infrastructure there, which includes new

corporate headquarters, a centralized

warehouse, and manufacturing within

Europe. We have also hired a general

manager, Noah Wild, who has extensive

experience in the professional beauty

industry and will spearhead our

international strategy. We are

committed to continue with our focus on

Europe and what we need to do to

become a market leader there.

What will be Angus’s legacy?

Angus will always be honored and

remembered by this company just as his

father Paul. Angus cared deeply about

the professional beauty industry and the

planet which aligns perfectly with our

core values. John Paul Mitchell Systems

will continue to try and make the world

a better place through our philanthropic

and sustainability practices.

What adjustments did you have to

make personally and professionally

to living in California?

When I started as a hairdresser I was

only 15 years old. I became an

apprentice hairdresser and hadn’t even

left the city where I grew up in the north

of England. I had no clue what an

amazing industry this was and what you

could accomplish if you had a solid work

ethic. I’ve been in the United States for

almost 23 years now and this feels like

home. What I love best about my role is

the fact that it’s such a tight knit

community in the beauty industry. I have

many friends and family all over the

world. I hope any young hairdressers

reading this realizes what a fantastic

industry we get to work in. We make

such a difference and have so many

opportunities to grow in so many

different avenues.

What does the future hold for Noah

Wild and Wild Beauty GmbH?

Noah Wild is now a full time employee

of John Paul Mitchell Systems and

holds a very important role as general

manager. Noah will continue to work on

shaping and executing our international

strategies. Wild Beauty is the business

owned by Noah’s family and continues

to be our most successful international

distributor. Wild Beauty’s success in the

German and Austrian markets validate

what is possible for John Paul Mitchell

Systems brands internationally.

John Paul Mitchell Systems has one of

the market’s leading shares within

Germany, which is the largest economy

in Europe. If we can win in Germany, we

can win across Europe. This is why we

think Noah is so well-equipped to help

us realize our ambitions.

What is the future of Paul Mitchell

Hair & Beauty Schools and

education in general?

We will continue to lead through

education with the best-in-class digital

learning platforms as well as in-person

classes educational events and

shows. We have recently ramped up

activity across the globe, using our

amazing artistic directors and

dedicated education professionals. We

understand the importance of education

in setting salons and stylists up to be

successful behind the chair.

What business and artistic plans

are in the making?

We are excited to unveil our new

European headquarters in Rome, Italy

later this year. Then, after over five

years, we are going to have our global

gathering in Las Vegas in August

2025. Also, in 2025 we’re excited to

unveil the brand-new look and feel of

the Paul Mitchell brand through our new

sustainable packaging. We’re also

sprinkling in over 17 new products

launches next year. So all in all, this is

an exciting time at our company!

83E


prointerview

HEATHER

Heather Bagby, Vice President of Summit

Salon Business Center, focuses on

foundational business aspects, including

finance, leadership development, team

dynamics, social digital footprints,

wellness, compensation systems, and

career paths.

BAGBY

TEAMWORK FOR SALON SUCCESS

Tell us what Summit is all about.

As the Vice President of Summit Salon

Business Center, I’ve had the privilege of

helping salons grow not just financially

but culturally, with a focus on creating

environments where leaders and teams

can thrive. I am the daughter of a salon

owner and had the unique opportunity to

Thanks to Heather Bagby,

the Summit Salon Business

Center works on enhancing

the guest experience and

creating thriving, happy teams.

grow up in the industry, work outside of

the professional beauty industry for over

a decade, and ultimately return as a

partner in multiple salons and a

cosmetology school. At Summit, we

Find out more

about Summit here!

more

more

“Summit’s mission aligns

with my passion for

organizational effectiveness

and leadership.”

E84


equip people and companies with the

tools and strategies to succeed through

education, structure, and accountability.

It’s more than a program—it’s about

helping businesses and individuals

embrace their unique work-life harmony

and happiness.

How does this program complement

Salon Emotion?

Both programs are transformative but in

different ways—Salon Emotion enriches

the client experience, while Summit

enriches the employee experience by

empowering businesses to operate more

effectively through leadership and

healthy structure.

What inspired the changes you want

to bring to the program?

We focus more on leadership tools that

foster both professional growth and

personal happiness, which ties into our

Happiness Project. Leaders who take the

time to understand their team members’

dreams and aspirations create an

atmosphere of trust and joy, which

directly impacts performance. Our

inspiration comes from the thousands of

diverse salon companies we have

coached, where culture was the

differentiating factor for long-term

success. I’ve also drawn from my own

journey as a leader and mother—

balancing goals, empathy, and personal

development.

With digital and post-Covid, how did

the program evolve??

Post-covid, we reimagined the Summit

Immersive and combined virtual personal

interviews with the in-person experience

to reduce the number of days attendees

are away from their businesses to attend.

Summit continues to embrace digital

transformation by offering virtual

coaching and online learning platforms to

support its clients remotely.

What’s coming down the pipeline?

Summit Online is a cutting-edge App and

online portal that seamlessly brings

together all of Summit Salon Business

Center’s digital offerings. From

comprehensive online certification

courses and workshops, to specialized

training and a vibrant community

platform, Summit Online is designed to

be the ultimate digital hub for beauty

professionals.

Whether you’re an owner, manager, or

team member, you can engage with

interactive virtual coaching sessions,

track your progress with customizable

dashboards, and connect with a dynamic

community of learners.

This platform makes our education and

tools more accessible than ever,

empowering companies of all sizes to

implement best practices at their own

pace. Summit Online ensures that even

those who can’t attend in-person events

benefit from our programs, fostering

growth, learning, and collaboration

across the industry in a new way.

85E


prodesign

LIGHT

&

Marie Scarano

Mother/daughter duo Jolene Zinke and

Megan Robertson opened their second

salon location in 2023 in Ponte Vedra

Beach, FL. They’ve already been named a

Top 200 Salon by Salon Today multiple

years in a row and were finalists at

Estetica Design’s Best Salon Award 2024

at What’s Up In Paris. They are getting

Jolene Zinke and Megan Robertson, owners of the Zinke

Hair Studio, are celebrating their success as finalists at Estetica

Design’s Best Salon Award 2024 at What’s Up In Paris.

MATERIALS

E86


lots of attention also because they are constantly striving to

evolve their systems to be modern and environmentally friendly.

“We’re an Aveda and Green Circle Salon, so we’re very

conscious of what we bring into our salons and how we use it,”

says Zinke. The flooring, with

its light wood tones, lays the

foundation for a warm, inviting

environment, while the use of

natural elements like wooden

accents and live greenery

throughout the salon reinforces

the connection to nature. Earthy

Every detail, from the

subtle textures on the

walls to the organic

shapes of the decor, was

carefully chosen to

create a sanctuary where

clients can unwind.

textures and materials bring a sense of the outdoors into the

space. The open layout, combined with the light color palette

and minimalist decor, keeps the space uncluttered and airy,

allowing clients to feel relaxed from the moment they enter.

BETTER LIGHTING & FREEDOM OF MOVEMENT

In addition to natural materials, neutral hues, and a minimalist

vibe, there are the special touches provided by Freestyle

Systems. To create a soft welcoming environment with clean

bright light to evaluate hair color and see skin tones, they

installed light platforms, wall lights and floating lights. The 2x2

floating light panels are designed to provide ambient lighting

that reduces shadows. “The lights not only contribute to a

beautiful aesthetic, but they also help stylists read skin and

hair color better and the lights last longer and use less

electricity, so they align with our core values.”

Moreover, each light platform features a Freestylist – a counterbalancing

system that suspends blow dryers above the guest

chairs. The dryers are rendered weightless to reduce the stress

of holding a blow dryer all day while eliminating unsightly

cords…plus, they are a very striking décor element.

“Since the blow dryers are affixed to the Freestylist, there is no

dropping and crimping of cords, so they last much longer which

reduces landfill. And, we can also feel good about our staff not

having to hold a heavy dryer all day which contributes to

injuries,” adds Robertson.

“The green chairs and accents throughout the space add a pop

of color while maintaining harmony with the natural materials

and textures, creating a cohesive and balanced look that

reflects the salon’s commitment to environmental consciousness

and holistic well-being,” Robertson sums up.

87E


prodossier education

EDUCATION

FIRST !

EDUCATION

E88


Being the best salon professional you can be means

going way beyond hanging up your cosmetology license

in your place of business. It means being passionate

about improving all your skills – both behind the chair

and business-wise.

Self-improvement and updating is the most important aspect of any

profession. Finding the time and opportunities can be complicated, but

well worth the investment. Choose your passion and find the solution

that best fits your needs and goals. Here is a small sampling of the many

possibilities available, both near and far. Act now!

EUFORA’S FOCUS ON TRAINING

As of January 2025, the Eufora Advanced

Training Academy will roll out new 2-day

formats, allowing more flexibility for salon

pros seeking hands-on higher education, but

hesitant to take too much time away from

the salon. Moreover, Eufora Co-Founder &

CEO Beth Bewley will host the monthly

Eufora Salon Owners’ Network meeting

alongside a Eufora Business Team Leader.

Together they will dive into strategies and

tactics for building a thriving salon business.

Salon owners from all walks are invited to

listen in. And don’t forget the ESON

Facebook page for more conversation and

group networking. For more info: eufora.net

R+CO EXCURSIONS

R+Co are offering transformative

experiences designed for business growth at

a destination of your choice; immersive

high-level salon education - set in a variety

of unforgettable destinations. Curated

content that empowers you to build,

connect, and elevate your brand in an

inspiring setting. 2025 Excursions will

include trips to Las Vegas, Miami, and

Nashville. R+Co also offers a variety of

Studio and Virtual classes for your

convenience. Find out about all your options

here: edu.randco.com

89E


prodossier education

WELLA CERTIFICATION PROGRAMS

So much more than a training program, The Wella

Certification Programs for Color, Cutting, and Styling will

ignite your skills and ultimately help grow your business!

Choose from among these three intensive programs, all

of which entail in-person training at Wella Studio in Los

Angeles. The Wella Color Expert focuses on hair color

science, client consultation, creative color, advanced color

correction and more! In the Cut Expert program you will

learn how to beautifully blend two types of cutting

methodologies to create the perfect balance of

sophistication and creativity. Style Experts will culminate

their experience in a professional photoshoot to showcase

their newfound skills in creating cohesive and captivating

looks. www.wellaed.com/StudioLosAngeles.aspx

EMERGE: “FULL CIRCLE” COLOR

Join Kenra Professional for an exclusive virtual journey

that extends the Emerge Artistic Collection, where

classic influences in hair meet modern trends in a

harmonious blend. This adult contemporary musicinspired

class introduces the “Full Circle” technique,

focusing on round partings for endless creativity in color,

cutting, and styling. Perfect for stylists who want to

remix their approach and take their artistry to new

heights. Key Takeaways: This collection isn’t just about

skill elevation; it’s about emerging as a more confident

version of yourself. Your time is now…. Be the Remix!

More info: www.kenraprofessional.com/event-list

Amanda Jenkins

Global Director

of Education

@ ECRU New York

ECRU NEW YORK ACADEMY

During the course of the year , ECRU

New York Academy offers a wide

selection of in-person and virtual 1-day

workshops, each one of which focuses

on the latest styling and cutting

techniques. Courses will guide you

through the techniques of creating

shapes and how to use the products

that will bring them to life.

Not enough for you? Try the intensive

8-weekly “Boot Camp” styled sessions

are taught by our highly experienced

trainers, who will guide you to

mastering the most advanced cutting

techniques. More info at:

ecrunyacademy@ecrunewyork.com

“DESTINATION TRAINING”

Douglas McCoy opened House of Pop in

Spokane, WA as a local education center

where hardcore hairdressers could create

freely. He recently decided to expand his

horizons and visit Italy on a #hairventure

with @thehairnerds with a view to

working and make new contacts abroad

to broaden his perspective and lead to

lifelong friendships. Whether it’s

exploring Europe, attending education in

Japan, or simply taking a cultural tour in

Italy, international travel experiences,

advanced educational opportunities, and

meeting new friends can truly change

one’s life for the better.

www.thehairnerds.com/hairventures

E90


SCHOLARSHIPS ANYONE?

Beacon shapes the future of the beauty industry by

supporting emerging talent, elevating students and new grads

with the ability to enter the industry with confidence and a

unique set of skills. The PBA will be bringing Beacon to both

Orlando and Chicago, providing opportunities for

more students to participate in Beacon 2025

than ever before. For more information, visit

www.probeauty.org/beacon

Beauty Change Live has opened a new season of

scholarships for aspiring and current beauty professionals.

This Winter, there is over $85,000 in scholarship awards

available to students who are currently

enrolled in or have been accepted into an

accredited program of cosmetology, barbering,

and/or nail esthetics.

https://beautychangeslives.submittable.com/

WAHL FUTURE MAKERS

The Future Makers initiative brings

together role models from Wahl educators

globally, emphasizing teamwork and

excellence in craft while creating a

collection of haircuts taught worldwide.As

anticipation builds for the reveal of the 2025

Future Makers Collection, Wahl invites

hairdressers and barbers from around the

world to connect with the latest trends and

techniques showcased by this elite team.

Whether attending live shows, participating

in regional classes, or accessing our

Education-On-Demand platform, there are

countless ways to immerse yourself in this

collection and elevate your craft. Join the

Education-On-Demand platform at:

https://educate.wahlglobal.com/

Don Bewley

Beauty Gives Back brings together beauty industry leaders,

talented artists, and innovative brands to support beauty

professionals at all career stages. Proceeds from the event are

awarded to current and incoming beauty professionals by way

of grants and scholarships, totaling $60,000 from Beauty Gives

Back, and through partnerships with Larry’s

Barber College, Tricoci University, Marlo Beauty,

Shades by Shan, and America’s Beauty Show.

www.beautygivesbackfoundation.org

Don Bewley Memorial Scholarship Fund provides

financial assistance to both deserving

cosmetology students and salon

professionals seeking advanced education.

Stylist recipients receive a certificate for a

complimentary Eufora Advanced Training

Academy Course of their choosing, and

cosmetology students receive partial

school tuition reimbursement.

eufora.pro/don-bewley-scholarship/

91E


pro special education

Emotional

It’s boils down to

what your clients want,

and Salon Emotion

can hone your business

savvy and help you

make that connection.

CREATING THE

ULTIMATE CLIENT EXPERIENCE

IN YOUR SALON

DIGITAL AND FURNISHINGS CATALOG

L’Oréal Professionnel’s Salon Emotion

program is boosting business in salons

nationwide. How? By simply focusing on a

people-oriented business approach. The

four salon owners featured here have

succeeded in turning their businesses

around, even in the aftermath of pandemic

closures, thanks to Salon Emotion. This

unique transformative program is designed

to elevate the client experience and

drive loyalty to your salon through an

exclusive seven-step program, providing

the tools, mindset, and training to create

the ultimate client experience in your

salon. Yureesh Hooker, owner of Broome

Street Society Salon in NYC claims, “The

program taught me how to connect better

with my clients, allowing me to give each

one of my clients an experience that not

only meets their expectations, but exceeds

them in every way.”

Halfway across the country in Chicago,

George Gonzalez, owner of George the

Salon, concurs, “After implementing Salon

Emotion, we offer hear how friendly and

attentive our staff is. I feel it’s a direct link

to my whole team knowing about learning

what’s important and how to implement

the program for real consistency.”

At Currie Hair, Skin and Nails, owner

Randy Currie especially appreciated the

L’Oréal New Expression Tool as a media

source that intrigues guests with brand

content and even enables the salon to

develop custom advertising. “These create

a more interactive experience for the

guest and elevate the time they spend in

the salon” he says.

Luke Huffstutter, owner of Annastasia

Salon in Portland, Oregon, was already a

Salon Emotion devotee when he started

the Sustainable Salon Emotion class to

keep his salon on the track. “This is something

we have to do both morally and as

expected by our clientele,” Luke declared.

Salon Emotion – It’s the smart thing to do!

Find out more here:

www.salonemotion.com

RANDY CURRIE


intelligence

YUREESH HOOKER

LUKE HUFFSTUTTER

GEORGE GONZALEZ

93E


proevents

OMC

Held during the prestigious MCB by

Beauté Sélection, OMC Hairworld

2024 competition drew some of the

most visionary hairstylists from

across the globe, each determined

to redefine the limits of creativity

and technical prowess in the beauty

industry. Indeed, over 1000 compe-

HAIRWORLD

Paris hosted a

spectacle of

unmatched artistry

and innovation:

OMC Hairworld

2024 - the global

hair art epicenter.

titors represented 57 countries

from around the globe and more

than 3000 attended back to back

Award Shows. From intricate avantgarde

styles to impeccably executed

classic techniques, the stage

came alive with a display of extraordinary

skill and dedication. As participants

poured their passion into

each creation, it was clear that OMC

Hairworld 2024 was poised to not

only meet, but exceed the high

standards set by past competitions.

The event was made possible

through the support of major industry

players: L’Oréal Professionnel Paris,

Takara Belmont, Raphaël Perrier

and MCB by Beauté Sélection, who

joined as Platinum Sponsors; alongside

Gold Sponsors Vitality’s and

Silkey Professional.

Moreover, mannequin Gold Sponsors

Pivot Point, YY Hair, Calcagni

Diffusion, and Jinda Hairs lent essential

support to the competition.

A LANDMARK EVENT

Salvatore Fodera, Chairman and

Founder of OMC Hairworld, led the

presentation of this prestigious

event, accompanied by OMC World

President Gianni Fodera, CEO and

OMC Hairworld President Vincent

Fodera, and OMC Vice President

Carmelo Gugliotti. Together, they

orchestrated a celebration that honored

both the long-standing traditions

and the exciting future of hairstyling.

With Paris as the breathtaking

backdrop, OMC Hairworld

2024 will be remembered as an event

where passion and innovation fused,

inspiring professionals worldwide to

reach new heights in their craft.

As a grand finale, Raphaël Perrier

presented a magnificent hair show

that elevated hair artistry to new

heights, leaving the audience in

awe of the creativity and technique

on display. With Paris as the breathtaking

backdrop, OMC Hairworld

2024 will be remembered as an

event where passion and innovation

fused, inspiring professionals

worldwide to reach new heights in

their craft.

Scan here to

see who won!

more

more

E94


It’s a wonderful Hairworld!

Once again, OMC Hairworld 2024 organizers

delivered more than what they promised:

color, inspiration, talent, techniques, beauty,

fashion and more - setting the stage for

the future of hairdressing and beauty

professionals worldwide.

95E


proevents-news

Mini news blurbs from around the

world to help you keep your finger on the

pulse of the dynamic hair industry.

INTERCOIFFURE

Welcome, Sonya Dove

At the end of March, ICA members will

attend the Spring Gathering in Las Vegas

and experience the creativity

of ICA’s newest

artistic director, Sonya

Dove. Dove’s inspiration

for hair color, cutting

and style has

always come from nature and her travels

around the world. The ICA stage is a perfect

fit for Dove, who has a passion for people.

AHS 2024: Evolution

Fundraising & hairdressering

‘Evolution’, the 42nd Alternative Hair Show

welcomed hundreds of hairdressers

from across the globe to share their

latest creative work in a bid to help

raise even more money in support of The

Alternative Hair Charitable Foundation,

Fighting Leukaemia and Blood Cancer UK.

This year’s show raised an outstanding

£116,000 for this worthy cause.

E96

SALON LOOK

26 years of inspiration

Salón Look welcomed a total of 41,000

professionals, with a record-breaking

75% increase in thetotal number of international

attendees. The perfect closing of

the fair was the 15th edition of the Fígaro

Awards. Jorge Cancer, from the Quantum

Hair firm, was named Spanish Hairdresser

of the Year..

MILK_SHAKE

A new world record!

On October 8th,

600+ salon pros

styled 1500 local

residents to set

a Guiness World

Record for the

“Most people styling hair simultaneously,”

milk_shake and fellow brands simply zen,

and DEPOT, created an event that will

remain unforgettable.

PBA

Shaping the future of beauty

Attendees of the two-day Professsional

Beauty Association summit on November

11-12, themed “The Power of Beauty and

the Human Connection,”gained actionable

strategies to implement immediately in

their businesses, engaged with thoughtprovoking

content, and enjoyed valuable

networking opportunities.

SALON INTERNATIONAL

Hair Showcase in London

Salon International 2024 incorporated a

full spectrum of interest to those operating

in our industry, offering hundreds of

top brands as well as outstanding stage

performances by the biggest names in

hairdressing.


BEST SALON AWARDS

Focus on salon design

This salon design competition, organized

by Estetica Design and MCB by Beauté

Sélection, takes into consideration salons

with remarkable design around the world.

This year, the jury extraordinarily awarded

two first prizes on the MCB main stage:

the Aldo Coppola Cerva salon in Milan

and the Luca Piattelli Luxury Salon in New

Delhi, India. Salons from more than fourteen

countries had sent their applications.

The jury was seduced by the excellence of

the professional photos highlighting the

layout of the establishments and the

quality of their interior decoration.

AIPP

Hairdressing excellence in Paris

With 523 hair collections submitted from

31 countries, participation in 2024 was

truly exceptional, demonstrating the

commitment and artistic brilliance of our

wonderful industry. The highlight of the

evening was the announcement of the

winner of the AIPP Grand Trophy 2024:

Steven Smart! For the 2024-25 edition,

hairdressers are invited to submit their

collections of 3 images per entry and/or

videos through the official website in time

for the deadline on 31 March 2025.

SHOWS AND AWARDS

MCB by Beauté Sélection

In Paris, from 12 - 14 October, MCB by

Beauté Sélection brought together nearly

50,000 professionals from around the globe

and more than 240 exhibitors, representing

around 390 brands, offering a comprehensive

overview of the latest trends

and innovations. MCB is also the show to

learn new hairdressing techniques, develop

your communication and boost your

business. The Arena stage also hosted

shows a variety of inspirational shows.

Estetica organized two competitions in

partnership with the MCB: The Emergent

Talent and the Salon Design Awards.

THE EMERGENT TALENT

Rising stars in hairdressing

The Emergent Talent competition in partnership

with the MCB, reveals the artistic

talents of tomorrow! October 14 was a

day filled with memorable moments, as

participants showcased not only their technical

skills but also their ability to inno-

vate and reinterpret current hairdressing

trends.The Best Emergent Talent Award:

went to Marianna Avantaggiato from Italy,

who was mentored by Carla Bergamaschi.

The Audience Award went to Silvia Armato

from Italy, while the Judges’ Award

went to Elizaveta Takun from France.

OLAPLEX

New ambassador

Vernon François, a Britishborn,

Los Angeles-based

celebrity hairstylist and

educator, is the new

Olaplex Global Brand

Ambassador. Vernon’s artistry

has graced the covers

of VOGUE, Harper’s Bazaar, Vanity

Fair, Allure, Essence, and more. This team of

talents represents OLAPLEX’s ongoing commitment

to partnering with the beauty industry’s

most innovative stylists and colorists.

L.I.F.T. IN AUSTIN

Schwarzkopf education

L.I.F.T. by Schwarzkopf in Austin, TX was a

transformative journey for the hairdressing

industry, centered around the theme

‘Own Your Story’, featuring thought-provoking

discussions and immersive workshops

with Schwarzkopf Professional Artistic

Ambassadors. Visit liftbyskp.com for

2025 dates and destinations.

Photo: Brand Revolution/Lee Kirgan

SCHWARZKOPF PRO

New appointments

Renowned for its excellence

in hair color innovation,

Schwarzkopf

Professional unveil celebrity

hair colorists

Jacob Schwartz as U.S.

Hair Color Trend Ambassador

and Tracey Cunningham, coowner

of Mèche Salon in Beverly Hills, as

U.S. Creative Director of Color & Technique.

Cunningham and Schwartz service some of

the biggest names in Hollywood at Mèche

– the home of the “color obsessed.”

97E


TM

PRESENTS

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FEB 8, 2025

REGISTRATION DEADLINE

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Hair by Hair Night by Night

Creative Street Color Cut

GENTS HAIR

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Comm. Creative Fade Style - Color

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Curly Street Style Cut - Color

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AESTHETICS

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Smoky Ladies Design Eyes Manicure

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HOSTING

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SEPTEMBER 13 - 15 - 2025, PARIS

omchairworld.com


probrandnews

America’s

Beauty

Show 2025

Community is Everything: Together, we grow! Inspiration, Education,

Celebration, and Shopping – Experience America’s Beauty Show!

Join your beauty community of 20,000+

at America’s Beauty Show (ABS) from

April 5–7, 2025, at the Donald E.

Stephens Convention Center in

Rosemont, Illinois. For over 102 years,

ABS has been the largest non-profit

beauty event created for the licensed

beauty professionals shaping the industry.

LEADERSHIP & INNOVATION

As America’s Beauty Show evolves, so

does its leadership team, fostering a new

era of excellence. Recent promotions

and new appointments highlight a

strong commitment to advancing the

organization’s mission and support

ABS’s global outlook, including:

Megan Goggin, Vice President of

Marketing, Jarek Lipczynski, Vice

President of Sales, Jessi Marshall-Ewald,

Vice President of Events & Education,

and Lisa Wandel, Director of

Operations. These leaders embody the

core values of community-building and

the pursuit of professional growth,

ensuring that ABS remains a beacon of

opportunity for beauty professionals

worldwide.

GROWTH AND COMMUNITY

At ABS, Community truly is everything.

This year’s theme, “GROW,” reflects

the show’s mission to bring professionals

together to share ideas, expand skills,

and celebrate creativity. ABS is more

than an event; it’s a space where you can

find inspiration, foster connections,

and elevate your career. Expect an

experience that will focus on helping

YOU grow personally and professionally

in 2025. From world-class education to

cutting-edge products and technology,

everything at ABS is designed to help

you thrive.

What Awaits You:

• Inspiration: Discover the latest beauty

trends from leading experts.

• Education: 350+ unique classes and

workshops offering CEU credits.

• Celebration: Competitions showcasing

creativity and talent across categories.

• Shopping: Explore innovations from

global exhibitors and top brands.

Plus, don’t miss exciting features like

the Skincare Universe, Health &

Wellness Pavilion, Barbering, Nail and

Student Competitions, and networking

opportunities. The ABS Global Image

Awards return to celebrate extraordinary

artistry in the beauty industry on

Saturday night. Submit your entry by

January 17, 2025 to compete for global

recognition!

America’s Beauty Show is committed to

you. Together, we’ll shape the future,

strengthen our community, and

celebrate the artistry and dedication

that define the beauty industry.

〉 〉 〉

Follow on social for more

information. Tickets are available

now at americasbeautyshow.com

E100


probrandnews

Sustainability

Success Story

Pettenon Cosmetics’ success in reducing its carbon footprint by cutting

plastics usage and other sustainability initiatives is inspirational.

For the third consecutive year, Pettenon Cosmetics

published a Sustainability Report that confirms its

commitment to a more planet-friendly and responsible

future. In 2023, impressive progress was made toward these

goals by making significant investments in eco-compatible

production processes. Indeed, Pettenon Cosmetics

succeeded in increasing recycled plastic use threefold, saving

at least 185,000kg of virgin plastic over 2021 figures.

Additionally, 100% of obsolete bottles were recovered thanks

to cutting-edge technology in blow-moulding. The result?

40% of containers and bottles are now being produced in

Polyethylene. Pettenon Cosmetics is also upping the stakes

through its Sustainable Procurement project, selecting to do

business exclusively with the 88% of Italian suppliers who

respect high standards of sustainability. Waste management

production is just as strict, as demonstrated by the company’s

use of a modern filtration and purification system that fully

recovers and separates any waste liquids that are generated.

The ultimate objective of this more extensive strategic plan is

to enable Pettenon Cosmetics to reach carbon neutrality at

its production site in San Martino di Lupari for the third

year in a row. The head office only uses electricity from

renewable sources and has taken decisive action to measure,

reduce, and compensate for any residual emissions. In doing

so, it is establishing itself as a leader in the field of

sustainability. Pettenon Cosmetics continues to increase its

focus on corporate responsibility projects and initiatives. For

example, the company’s workforce consists of 60% women,

54% of whom are in management positions. It has also

renewed its commitment to gender equality and since 2022

has adhered to the United Nations’ Women Empowerment

Principles (WEPs). In 2023, the company decided to create

an internal Sustainability Committee to facilitate the

integration of corporate and environmental responsibility

into all its strategic decision making. “Sustainability is the

beating heart of our corporate vision and drives all our

decision making and day-to-day business practices,” said

Luigi Ambrosini, CEO of Pettenon Cosmetics. The

company also excels in its commitment to the important

matters of prevention and awareness by promoting initiatives

on multiple fronts. Just one example is its renewed support

of the Fondazione Umberto Veronesi ETS in 2025,

acknowledging the crucial importance of research and

prevention in the fight against breast cancer.

FOCUS ON THE FUTURE

In the immediate future, Pettenon Cosmetics envisions an

ambitious decarbonization plan to reduce water consumption

and increase internal energy production from renewable

sources. Furthermore, the company is working to obtain

UNI/PdR 125 gender equality certification, further

reinforcing its commitment to inclusivity and diversity.

101E


GLOBAL

CREATIVE

AWARDS

2024

This year’s

competition

celebrated the

pinnacle of artistry

and innovation in

the hair industry,

honoring visionaries

who pushed the

boundaries of

creativity.


Creative

COLORIST

of the Year

SILVER

STEPHAN PIERAU

Friseurstudio

Stephan Pierau

GERMANY

GOLD WINNER

TINA CASCIATO

Renaissance

Salon & Estetica

CANADA

BRONZE

RAY SHUM

Hair Theorem

HONG KONG


Creative

HAIRCUTTER

of the Year

SILVER

WEN LI

Sky Salon

CHINA

GOLD WINNER

ANNA MCNAMARA

Ella&Jade

AUSTRALIA

BRONZE

SHARON LECLAIR

Shades Of Color

CANADA


New Talent

COLORIST

of the Year

SILVER

VAN HUNG TA

Nhat Hung Salon

VIETNAM

GOLD WINNER

SOPHIE FEDORIW

Safy B Salon

UNITED KINGDOM

BRONZE

BECA LAI

Happyhair

TAIWAN


Men’s

HAIRSTYLIST

of the Year

SILVER

CRISTINA PIEDRAFITA

Piedrafita Perruquers

SPAIN

GOLD WINNER

RAFAEL MONZÓ LÓPEZ

D’Autor by Rafa Monzó

SPAIN

BRONZE

MIRA PITKÄNEN

Hiusstudio Art

FINLAND


Avant Garde

STYLIST

of the Year

SILVER

WENGKIN JIAN

Artist Hairdressing

MALAYSIA

GOLD WINNER

KEVIN KAO

Happyhair

TAIWAN

BRONZE

ALEJANDRO

BUIL LORAS

Peluqueria Carmen Loras

SPAIN


The best of

the best went to

London for an

unforgettable trip.

Exploring London’s

Iconic Landmarks,

Vibrant Culture,

and Unparalleled

Experiences

The 5 global winners of this year’s Global Creative Awards went to a fantastic trip to

London, England, where participants immersed themselves in the rich history, diverse

culture, and modern attractions of one of the world’s most beloved cities. The trip

provided the winners with unparalleled experiences, from visits to iconic landmarks and

a tailor-made seminar from the world-renowned artistic team RUSH at the Goldwell

Academy in London.


Highlights of the journey included

a guided tour of the Tate

Modern London, where guests

saw the extensive collection of

international modern and contemporary

art. A unique and specially

designed seminar by the

awards winning team RUSH,

a private session with Daniel

Lismore who is a London and

Coventry based artist; A living

sculpture who talked about his

creative journey.

The goal was to create an extraordinary journey that combines London’s must-see sites with

insider experiences that capture the true spirit of the city. In addition to the classic attractions,

travelers had the opportunity to explore London’s eclectic neighborhoods, each with its own

distinct character. From the historic streets of Westminster to the trendy vibes of the neigherhood.


TRANSFORMANIA

UNLEASHING CREATIVITY, DIGITAL MASTERY AND COLLABORATION

Goldwell hosted Transformania – its cuttingedge

social media upskilling event for the

brand’s global community of color

professionals, in the heart of Berlin,

Germany, from October 29 to 30, 2024.

The brand’s first ever social media event was dedicated

to enhancing the digital and social media skills of its

community of stylist creators. Set against the backdrop

of the industrial-style and grid-worthy venue “Quantum

Oddity Gallery”, attending stylist creators experienced

an unparalleled world where they were motivated and

empowered to upskill their social media knowledge by

industry experts and visionary speakers, immersing in

branded experience areas with stunning décor and a

special social salon for Goldwell’s favorite color brands

Topchic including Topchic Zero, Elumen, and Colorance

including Light Dimensions. Estetica was there to tell

you everything firsthand!

TWO DAYS PACKED WITH DIGITAL MASTERY,

CREATIVITY AND NETWORKING

The two days offered plenty of networking

opportunities to connect with the fellow stylist

creators, other creative professionals and thought

leaders within the social media and hairdressing

industry.

Day 1 focused on Social Media knowledge and

upskilling with keynote speakers, guiding the audience

through content creation, storytelling, personal

branding as well as Social Media strategies and

insights. Also, the important topic of mental health was

covered, leaving the audience equipped to strengthen

their social media presence. Keynote sessions included

‘The Power of Storytelling and Personal Branding’ with

Jacob Khan; ‘Insights and strategies to leverage your

Social Media presence’ with Carsta Maria Müller;

‘Maintaining a Healthy Relationship with Social Media’

with Pauline Stockmann; and ‘Future Trends in Social

Media for Hairdressers’ with Ben Lifton from

Contentkweens. The sessions emphasized the

necessity of staying relevant in the fiercely competitive

world of social media today.


Day 2 was all about content

creation in action and the event

turned hands-on when the stylist

creators teamed up in “tag-teams”

to transform models’ hair, creating

a stunning color makeover based

on the current color trends on

social media. Of course, every

step of this transformation was

captured into engaging content

for the Social Media platforms –

high-quality owned as well as

organically generated earned

content.

Transformania proved to be a

groundbreaking experience for

Goldwell’s talented color

community, beautifully blending

color artistry, content creation, and

digital upskilling in a relaxed

networking atmosphere.


USA EDITION

Estetica USA Edition, n. 154 - Since 1993 - N. 4 Winter 2024

Index of Advertisers

ESTETICA ITALIA

EDIZIONI ESAV

Via Cavour, 50

10123 Torino (Italy)

Tel.: +39 011 83921111

Fax: +39 011 8125661

www.estetica.it

ADVERTISING DIRECTOR & P.R.

Nives Carena

nivescarena@estetica.it

WEST COAST SALES REP.

Marlena DuRon

1564 Seabridge Lane,

Oxnard, CA 93035 (USA)

Tel. + 1 3104153360

marlenaduron@gmail.com

America's Beauty Show www.americasbeautyshow.com IFC-01, 100

Cosmoprof 2025 www.cosmoprof.com 22-23

Cosmoprof North America www.cosmoprofnorthamerica.com 14

Fresha www.fresha.com 04-05, OBC

Kao Salon Division www.kaosalondivision.com/globalexperience 102/111

Estetica USA “ISSN 2239-7213” (USPS # 12220) is

published quarterly for $ 49.00 per year by EDIZIONI

ESAV SRL- Via Cavour 50, 10123 Torino.

Distributed in the USA by Tri State Magazine NY, Inc,

1209 Oakpoint Ave, Bronx, NY 10474 POSTMASTER:

Send address changes to Estetica USA c/o Tri State

Magazine NY, Inc, 1209 Oakpoint Ave, Bronx, NY 10474

Registration n. 435 of 7.4.49, Turin Law Court.

All rights reserved. Reproduction in whole or in

part of texts or photography is prohibited.

Manuscripts, photographs and art are selected at

the discretion of the publi sher free of charge

(advertising exclu ded). Whether published or not,

no material will be returned and remains the

property of the publishing house, which may make

use of it as seen fit. This may include the

withdrawal of publication rights to other

publishing houses. Estetica requires exclusive

publication rights in the hairdressing sector for all

photography submitted which must not therefore

be offered for publication to other magazines in

the hairdressing trade or industry.

Notice to subscribers

(Art. 13 of EU Regulation 679/2016)

Pursuant to Art.13 of EU Regulation 679/2016, our

company will proceed with the processing of the

personal data you provide in compliance with

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Subscription information may be known only by

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to Edizioni Esav - edizioniesav@pec.it.

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OMC www.omchairworld.com 98-99

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