ESTETICA Magazine USA (4/2024)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
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BUSINESS
La peluquería
del futuro
Germany
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USA EDITION
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haireditorial
Me, myself, and I...
Winter is a season of festivities and gift-giving with family, friends, and
colleagues, but cold days and long nights can also leave time for reflection.
Sometimes such reflection may give rise to nostalgic memories of the past,
but also plans and resolutions for the new year. This is why this issue focuses
on the individual in terms of identity and growth. And maybe it’s time
to start giving ourselves a gift that that keeps on giving - EDUCATION!
This means making an investment in ourselves, learning something new,
pushing our own boundaries and limitations, exchanging ideas and sharing ,
growing our self-confidence about who we are and what we can accomplish.
Find out about just a few of your options in this issue.
You will also find inspirational cuts, colors, and styles for those seeking to
assert their own identity. Our Rebel Rousers feature story as well as
Best in USA and International Modacapelli will give you plenty of ideas to
suit guests in your salon who are seeking that unique look that is the perfect
fit for their persona. Empowering identity is a hairdresser’s mission.
Marie Scarano
Editor-in-Chief
“Life isn’t about finding yourself. Life is about creating yourself.”
- George Bernard Shaw -
07E
In this issue:
HAIR editorial Me, Myself and I... 07
ESTETICA
THE HAIR MAGAZINE
esteticamagazine.com
N. 154
04/2024
photoshoot Cover Story 10
color Iconic Muted 12
icon Goodbye Trevor 15
direction Rebel Rousers 16
Best of USA Simply Be You 24
Cover by OLAPLEX
Hair: Teddy Charles
Photo: Heather Moore
Makeup: Crystal Gossman
Stylist: Charles Varenne
Nails: Aja Walton
DP/Director: Stephan Alessi
Production: GTS Prod.
trends The Best of International Hair Looks 33
pro interview Focus on Europe 82
interview Heather Bagby: Teamwork for Salon Success 84
design Light & Materials 86
dossier education Education First! 88
events OMC Hairworld 94
events/news News Blurbs from Around the World 96
$
CONTACTS
Nives Carena
Estetica - Via Cavour, 50
10023 Torino (Italy)
nivescarena@estetica.it
Marlena DuRon
1564 Seabridge Lane,
Oxnard, CA 93035 (USA)
Tel. + 1 3104153360
marlenaduron@gmail.com
à
SUBSCRIPTIONS
e-mail: customercare@estetica.it
www.esteticamagazine.com
PUBLISHER AND MANAGING DIRECTOR
Roberto Pissimiglia
EDITOR-IN-CHIEF
Marie Scarano - esteticausa@estetica.it
GLOBAL EDITORIAL AMBASSADOR
Sergi Bancells - sergi@esteticamagazine.com
INTERNATIONAL EDITOR-IN-CHIEF
Laura Castelli - l.castelli@estetica.it
INTERNATIONAL ADVERTISING COORDINATOR
Monica Tessari - m.tessari@estetica.it
INTERNATIONAL COORDINATOR
Emanuela Vaser - e.vaser@estetica.it
LAYOUT
Manuela Artosi, Davide Cardente
ADVERTISING & P.R.
Nives Carena - nivescarena@estetica.it
ESPAÑA
Elisabet Parra
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Bérénice Claude
UK
Gary Kelly
ITALIA
Lucia Preziosi, Glorianna Vaschetto
DIGITAL
Erica Balduini, Giorgia Ludovico,
Stefania Rao, Elena Romani
hairPhotoshoot
COVER
STORY
THE OLAPLEX NO.5 LEAVE-IN MOISTURIZE & MEND LEAVE-IN
CONDITIONER SHOOT WAS INSPIRED BY THE INSTANT AND
CONTINUOUS BENEFITS OF THIS LATEST INNOVATION.
OLAPLEX, the innovative, scienceenabled
and technology-driven haircare
company, has launched No.5 LEAVE-IN
Moisturize & Mend Leave-in
Conditioner. This easy-to-use conditioner
provides instant + continuous multi-level
repair to maintain optimal hair health
from cortex to cuticle. Powered by
OLAPLEX Bond Building
TechnologyTM and High-Adhesion
Sealing Complex, No.5 Leave-in repairs,
moisturizes, seals split ends, and protects
hair from future damage.
Tracey Cunningham, OLAPLEX Global
Ambassador, said, “This is seriously a
game-changer. My clients always ask for
leave-in recommendations and I can’t
wait for them to try this. It’s smoothing,
hydrating, and leaves the hair feeling
super healthy. I see myself and my clients
using this product after every wash.”
Hair: Teddy Charles
Photo: Heather Moore
Makeup: Crystal Gossman
Stylist: Charles Varenne
Nails: Aja Walton
DP/Director: Stephan Alessi
Production: GTS Prod.
E10
SIMPLY BEAUTIFUL
Key proprietary ingredients
like OLAPLEX Bond
Building Technology ,
Future Damage Shield,
High-Adhesion Sealing
Complex and Hydramino
Replenishing Blend provide
continuous care from
cortext to cuticle.
07E 11E
haircolor
ICONIC
MUTED
GOLDWELL LAUNCHES ITS ANNUAL TREND-INSPIRED COLOR
CAMPAIGN UNIQUE COLORS, UNIQUE YOU, INSPIRING STYLISTS
TO UNLEASH THEIR CREATIVITY AND PERFECT THEIR CRAFT.
UNIQUE IS ALWAYS ON TREND.
This is why the Iconic Muted
Collection offers stylists a mesmerizing
array of fresh inspiration, transforming
a color services into a vibrant journey
during which you are given the chance
to express your authentic self in the best
possible way. Playing on the growing
love for both muted and bold, earthy
tones in fashion and design, Goldwell is
translating these into the world of hair
color, creating an aesthetic world
influenced by organic resources, natural
landscapes, stone, clay, and crystalline
minerals. Capturing the essence of the
unique earthy shades featured in this
collection, the shade palette beautifully
merges earthy warm and stone-greyinspired
calm tones and bright bold
hues, all to create customized trend
looks with soft, natural color results –
from warm to cool and dark to light.
Photo: Dark Shade Photos
Hair: Angelo Seminara
Color: Agnes Westerman,
Salome De Wet,
Zachary Norman
Photo: Ralph Mecke
Make-up: Yvonne Wengler
Styling: Ingo Nahrwold
Photo: Pavel Morillo
Photo: Valeriia Miller
E12
13E
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Organizer – USA Beauty LLC
A new world for beauty
Bologna, Hong Kong,
Las Vegas, Mumbai,
Bangkok, Miami
hairicon
GOODBYE
TREVOR
1949-2024
Sergi Bancells
THE HAIR INDUSTRY
MOURNS THE LOSS
OF THE LEGENDARY
TREVOR SORBIE MBE.
FROM HIS humble beginnings
as an apprentice in his father’s
barbershop to becoming an icon
in the global beauty industry,
Trevor Sorbie’s impact on
hairdressing is immeasurable.
Trevor launched his career at 20,
transitioning from men’s
hairdressing to joining Vidal
Sassoon in 1972. He honed his
craft at Toni&Guy and John Frieda
before opening his first London
salon in 1977, followed by a second
in Covent Garden in 1979 and
more internationally. A four-time
British Hairdresser of the Year and
a beloved TV personality, Trevor’s
influence extended beyond the
industry. Later, he devoted himself
to his groundbreaking charity,
mynewhair. Rest in peace, Legend.
15E
hairdirection
Hair: Fergal Doyle / Photo: Jack Eames / Make-up: Maddie Austin / Styling: Anna Latham
REBEL
ROUSERS
E16
DECADENTLY
OUTLANDISH!
REBELLIOUS LOOKS
THAT ARE CUTTING
EDGE AND UNIQUE.
Gary Kelly & Marie Scarano
■ MODERN REBELLION. “This look
is from my 2024 collection
“Anachronism”. It embodies a modern
rebellion, with a soft yet striking colour
that feels daring and unconventional.
Inspired by the clash between grunge
and elegance, this style merges sleek,
elongated lines with a voluminous,
textured crown that gives a sense of
controlled chaos. It’s designed for those
who embrace both strength and
vulnerability, challenging norms with a
quiet, confident defiance.”
Fergal Doyle (UK)
▲ “POLLUTION” . Inspired by the
increasing concerns around global
pollution, the team created a series
of transformative looks that blend
powerful visuals with expert technique.
“We wanted to create something that
not only speaks to the artistry of hair
design but also touches on a global
issue that affects all of us.”
Nieves Almaraz (USA)
◆ SELF EMPOWERMENT. “The inspiration
behind this image is a rebellious sense of
individuality, with a punk industrial
aesthetic. I wanted to create a look
showing the empowerment that comes
from self-expression through bold
choices in style.” Heffy Wheeler (UK)
● UNAPOLOGETIC CONFIDENCE. “This
image was inspired by 90s BW fashion
photography. I wanted an edgy look
that blends high fashion with punkinspired
vibes. The sharp, spiky haircut
amplifies the bold, rebellious feel. The
high contrast and monochromatic tones
add drama, highlighting the model’s
strong features and making the textured
layers of the outfit pop. This image
captures a sense of unapologetic
confidence, as if challenging traditional
beauty standards, while embracing a
fearless, boundary-pushing style that’s as
powerful as it is captivating.” Danilo
Giangreco (UK)
▲
Creative Team: Nieves Almaraz, John Carmona, Trevor Moots, Kevin Nguyen / Photo: Vishal Baharani
Hair: Heffy Wheeler / Photo: James Nicklin / Make-up: Abbie
Beautemont / Styling: Lewis Cameron
◆
●
Hair & Photo: Danilo Giangreco / Hair Assistants: Emy Roccabella, Enrica
Russo & Stephanie Dwyer / Make-up : Enrica Russo Styling: Emy Roccabella
17E
hairdirection
Hair&Photo: Michael Haase@Platinumblack- a Michael Haase Salon - Los Angeles, California / Make-up: Joel Sebastian / Styling: Ksenia Sharanova
Hair: Suzie McGill, Artistic Director at Rainbow Room International / Photo:
Michael Young / Make-up: Jak Morgan / Styling: Claire Frith
▲
◆
■
Hair: Vicky Tadros / Photo: Ema Suvajevic / Make-up: Jennifer Vanden / Styling: Christie Roth / Model: Mylo Day
■ A SENSE OF SELF. “The concept
behind this image was celebrating your
‘super-self ’. My vision was to combine
eras and styles. I focused on cyber
punk and the 1950s. The palette was
inspired by the golden hour of sunset.”
Vicky Tadros (USA)
▲ CREATING CHAOS. “Grunge was
a movement of decadent dress and
even more outlandishly delicious
hair that could only be explained as
an artistic look book. For hairdressers,
I think the 80s were our celebration
of the craft - a time when you couldn’t
stand and watch hair being done without
getting your hands in it. We created
our own chaos, as we usually do.”
Michael Haase (USA)
◆ UNIQUE PRECISION. “This look was
inspired by Japanese minimalism while
embodying an authentic, rebellious
look. We wanted to incorporate and
show off the strength of clean lines, pure
forms and precise shapes throughout
the look – the combination of the three
creates something so unique.
The classic bob incorporating real
clean-cut lines is always a favourite here
at Rainbow Room, yet we decided to
play around with sporadic, longerlength
pieces, feathered, to create added
texture. By adding this twist, we really
embraced the inspiration whilst creating
something much more unique.”
Suzie McGill (UK)
● RAW EDGE. “With this look, I wanted
to create shape with short hair while
incorporating both soft and harsh lines.
Combining softness with strong shapes
creates a versatile look that changes
depending on the angle you look at it.
From the front it has a soft approach,
while from the side profile and the
back you’ve got the raw edginess
of the haircut. Pulling the hair out at
the back to create a silhouette shows
the versatility in short hair.”
Brooke Evans (UK)
●
Hair: Brooke Evans assisted by Reece Braia and Erin Cresswell / Photo: Chris Bulezuik / Make-up: Vicky Henry / Styling: Lauren Glazer
19E
hairdirection
Andrew Smith, milk_shake Global Brand Ambassadord Ambassador
●
● STATEMENT MAKER. “Here, I took
inspiration from an era that optimizes
pushing boundaries with the punk
movement of the 70s and 80s.
This style is strong, yet still feminine
and is a testament to the power of hair
as a form of rebellion and self-identity.”
Andrew Smith (UK)
▲ BOLDLY INCLUSIVE. “This comes from
my 2024 collection celebrating diversity
and inclusivity in a vibrant, fun, colorful
way. As hairdressers, we are privileged
to make people feel special about
themselves. I wanted to showcase this
in the collection - regardless gender,
race or any strain of diversity. This
image has strong, bold colour paneling
and textured movement using short
and long disconnections with a mini
fringe to frame and capture the look.”
Kelly Rowney (UK)
■ GRAPHIC EDGE. “Our Graphic Edge
collection really encompasses the theme
of Rebel! Playing with strong shapes, the
vision was to create a very strong
statement look, working with multiple
lengths, layers and disconnection.
The team wanted to show the variations
in cutting, and how working to different
sections and patterns can create
something truly beautiful. A new take
on the micro fringe with added length
blended towards the sides really helps
focus on the face. We see this as a new
take on the pixie cut – it’s time to be
daring and push creative boundaries!
Bruno Marc Giamattei (UK)
◆ FEMME IDENTITY. “This look is a
celebration of angst and defiance that
says: ‘We refuse to be confined by your
standards!’ It’s a movement that
honours individuality and rejects
conformity.” Lisa Vann (USA)
Hair: @tatehair / Photo: @liamoakesphoto / Make-up: @maddieaustinmua
Model: @zebedeetalent / Hair Assistants: @hairbydenika @jessdennishair
▲
■
Hair: Marc Antoni Artistic Team/ Photo: Jamie Blanshard/ Styling: Ellen Spiller / Make-up: Katie Moore
◆
Concept/Hair: Aspen Day-Flynn / Photo: John Rawson;
Make-up: Orlando Marin / Products: Insight Professional
21E
•
THE LEADING B2B
EVENT DEDICATED
TO ALL SECTORS OF
THE BEAUTY INDUSTRY
•
BOLOGNA, ITALY
FAIR DISTRICT
•
20 – 22 MARCH 2025
•
20 – 23 MARCH 2025
•
COSMOPROF.COM
Organized by
BolognaFiere Cosmoprof S.p.a.
info@cosmoprof.it
An event by
In partnership with
With the support of
A new world for beauty
Bologna, Hong Kong,
Las Vegas, Mumbai,
Bangkok, Miami
hair Best of USA
Hair: Andrew Smith / Photo: Richard Miles / Make-up: Louise Lerego / Products: Milk_shake
SIMPLY
BE YOU
E24
LITTLE DETAILS
Outstanding subtleties,
when perfection is just too
blasé. Add some interest
with off-beat styling.
25E
<<
hair Best of USA
Hair by Schwarzkopf National Artist Team: Genia Church, Cody Ferro, Sam Stahl, Nikki Torpe, Allie Wiley, Grace Rogers, Erica Jemison, Sasha Laub, Alwyn Digregorio / Photo: Nick Berardi / Make-up: Roshar / Styling: Nikko Kefalas
E26
DISTORTED FORMS
Disrupting the status quo
and creating new realities
for the culture conscious
and radically unashamed.
27E
hair Best of USA
Haircut Collection Theme: Pollution / Hair: Trevor Moots @Wahl Professional Creative Team / Photo: Vishal Baharani
E28
Hair, Photo & Styling: Charlie Price / Makeup: Michelle Martinez / Model: Matilda Marginal
SHORT MESSAGES
Bold, artistic hair designs
that challenge convention
and inspire change.
29E
hair Best of USA
Creative Director: Anthony Edge@EDGE Academy San Diego; Andi Richardson, Educator@EDGE Academy; Products: Sitch Haircare
〈〈
〉〉
E30
NEON ARCADE
Turning up the rizz.
Individuality meets versatility
- on the court and off.
Engaging in both the past
and future.
31E
USA EDITION
From print to interactive,
digital multimedia.
ESTETICA HAIR:
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a magazine.
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The best of international hair looks
Il meglio della modacapelli internazionale
Die Top internationalen Hair Looks
Le meilleur des tendances coiffure internationales
Lo mejor de la modacabello internacional
WINTER
TRENDS
>>>
hairtrends
AMBER DUST exalts the warmth and delicacy of
orange and blonde tones, contrasted with dark hues to create
a stunning visual effect. Beauty lies in the asymmetrical and
natural shapes, for an air of mystery and sophistication.
AMBER DUST esalta il calore e la delicatezza dei toni
biondi e arancioni, in contrasto con tonalità scure per creare
un effetto visivo sorprendente. La bellezza risiede nelle forme
asimmetriche e naturali, per un'aura di mistero e raffinatezza.
AMBER DUST exalte la chaleur et la délicatesse des
tons orange et blond, contrastés par des nuances sombres
pour un effet saisissant. La beauté réside dans les formes
asymétriques et naturelles, apportant du mystère.
TRENDS
AMBER DUST unterstreicht die Wärme von Orangeund
Blondtönen in Kombination mit dunklen Farben, um
einen atemberaubenden Effekt zu erzeugen. Die Schönheit
liegt in asymmetrischen Formen mit einem Hauch Raffinesse.
AMBER DUST exalta la calidez y delicadeza de los
tonos naranja y rubios, contrastados con matices oscuros para
crear un efecto visual impresionante. La belleza reside en las
formas asimétricas y naturales, que aportan un aire de misterio
y sofisticación.
video
video
Opening and left page
Hair: Rafael Bueno Peluqueros
Photo: Alberto Zaldívar
Make-up: Lulú Pérez
Styling: Álvaro Calafat
Products: Revlon Professional
hairtrends
Hair & Styling: Lisa Robertson
@Parlour Glenelg
Photo: Johnny Georgiou
Make-up: Alicia Robertson
Hair: Brooke Evans
@Be Ironbridge
Photo: Chris Bulezuic
Make-up: Vicky Henry
Styling: Lauren Glazer
hairtrends
Hair: Rudi Rizzo
@Sanrizz Artistic Team
Photo: Dani Baker
Make-up: A. Okano & K. Leung
Styling: Georgia Rose
Hair: Léa Detournay
Photo: Nuelas Neava
Make-up: Richard Carolane
Styling: Houlame Fayma
hairtrends
Weaving together imagination and reality.
Intrecciando immaginazione e realtà.
Le tissage de l’imagination et de la réalité.
Die Kunst aus Imagination und Realität.
Tejiendo juntos la imaginación y la realidad.
Hair: Louise Graham@Fruition Style Ambition
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Tamzen Holland
hairtrends
Hair: Rudi Rizzo
@Sanrizz Artistic Team
Photo: Dani Baker
Make-up: A. Okano & K. Leung
Styling: Georgia Rose
Hair: Daniele Dragotta
Photo: David Mannah
Make-up: Kelly Mendiola
Styling: Jamie Russel
hairtrends
video
video
Hair: Leigh Winsor
@One Zero One Education
Photo: David Mannah
Make-up: Mikele Simone
Styling: Josie McManus
P. McCabe
Hair: Salvador Oliver
@La Barbería de Oliver
Photo: Esteban Roca
Make-up: Mokart
Styling: Mónica Moreno
hairtrends
< >
Hair: Daniele de Angelis
@Toni&Guy London
Colour: Jo O’Neill
Photo: David Mannah
Styling: Borna Prikaski
hairtrends
Hair: Pauline McCabe
@Rock Paper Scissors
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Rochelle Renwick
Hair: Darrel Starkey
Photo: Desmond Murray
Make-up: Abbie Beautement
Styling: Hoh Pabissi
hairtrends
FOREVER BLACK COLLECTION
Ostensibly simple and sophisticated, black defines futuristic
or classic silhouettes, whether chic or casual.
Semplice e sofisticato, il nero definisce silhouette
futuristiche o classiche, sia chic che casual.
En apparence simple et sophistiqué, le noir définit des
silhouettes futuristes ou classiques, chics ou décontractées.
Auf den ersten Blick schlicht und raffiniert, definiert
Schwarz klassische Silhouetten neu – von schick bis lässig.
Aparentemente simple y sofisticado, el negro define siluetas
futuristas o clásicas, ya sean elegantes o casuales.
Art Direction: Giò Damiani
Hair: Hairevolution Team@Framesi
Photo: Alessandro Dalla Fontana
Make-up: Giuseppe Giarratana
Styling: Re.Styling
video
video
FRAMESI TEAM
hairtrends
Hair: Manuel Mon
Photo: Bernardo Baragaño
Make-up: María Montes
Styling: Ana González del Pozo
Products: Revlon Professional
video
video
Hair: Ashanti Kayias
@Boris the Cuttery
Photo: Andrew O’Toole
Make-up: Janice Wu
Styling: Brittni Morrison
hairtrends
<>
Art Direction: Daniel Chaiouch
Hair: The Fellowship
Project Colour Team 2024
Photo: Chris Bulezuik
Make-up: Lucy Flowers
hairtrends
Hair: Daniele Dragotta
Photo: David Mannah
Make-up: Kelly Mendiola
Styling: Jamie Russel
Suzie Yoshiko McGill
video
video
Hair: Andrew Smith
Photo: Richard Miles
Make-up: Louise Lerego
Products: Milk_shake
HF Team
hairtrends
Hair & Styling: Lisa Robertson
@Parlour Glenelg
Photo: Johnny Georgiou
Make-up: Alicia Robertson
Hair & Colour: Kristie Kesic
@Cobelle Creative
Photo: Georgia Wallace
Make-up: Gemma Elaine
Styling: Tamzen Holland
hairtrends
L’ORIGINELLE COLLECTION
Honey, sandy or champagne... Head-hugging waves, wild
curls, or beachy texture... choose your blonde identity.
Miele, sabbia o champagne... Onde avvolgenti, ricci selvaggi
o texture da spiaggia... scegliete la vostra identità bionda.
Miel, sable ou champagne... Ondulations, boucles sauvages
ou texture effet plage... Choisissez votre identité blonde.
Honig-, Sand- oder Champagnerfarben... Enge Wellen, wilde
Locken oder Beachy... wählen Sie Ihr Blond.
Miel, arena o champán... Ondas pegadas a la cabeza, rizos
salvajes o texturas playeras... elige tu identidad rubia.
Hair: Pierre Ginsburg & Emmanuel Esteban
Photo: Maros Belavy
Make-up: Dominika Malisz
Styling: Kasia Jablonska
Products: Revlon Professional
video
video
REVLON PROFESSIONAL
hairtrends
Hair: Chetan Mongia
@Vision Blonde
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Ella Murphy
Hair: S. Allsop, J. Robson,
E. Thompson@Dharma Hair
Photo: Jock Robson
Make-up: Richard Symons
Styling: Sopheak Seng
hairtrends
Earth math and perfect proportions.
Matematica terrestre e proporzioni perfette.
Géométrie naturelle et proportions parfaites.
Mathematik und perfekte Proportionen.
Matemática terrestre y proporciones perfectas.
video
video
Hair: Sarah McCulloch
Photo: Lee Jarred Howell
Make-up: Louise Brown
hairtrends
video
video
Hair & Photo: Danilo Giangreco
Make-up: Grace Hayward
Styling: Emy Roccabella
Hair: Caprice De Sanctis@Orbe
Photo: David Mannah
Make-up: Mikele Simone
Styling: Monica Morales
hairtrends
Creative Direction: Richard Ashforth
Hair: Saco Creative Team
Photo: Max Mackley
Make-Up: Manabu Nobuoka
Styling: Michelle Kelly
Hair: Chetan Mongia
@Vision Blonde
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Ella Murphy
hairtrends
Hair: Kelly Manu@Una
Photo: Apela Bell
Make-up: Liz Hyun
Styling: Courtney Joe
Hair: Pauline McCabe
@Rock Paper Scissors
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Rochelle Renwick
hairtrends
Art Direction: Simon Shaw
Hair: The Fellowship
Project Men & Media 2024
Photo: Paul Simmons
Make-up: Lily Winfield
video
video
Creative Direction:
Eric Zemmour@Pascal Coste
Photo: Maciej Swistek
Make-up: Dominika Malisz
Styling: Zuzanna Wlodarz
hairtrends
BLOOM COLLECTION
Every flower has its season, every season has its flowers.
Women can bloom in every season of their lives.
Ogni fiore ha la sua stagione, ogni stagione ha i suoi fiori.
Le donne possono sbocciare in ogni periodo della loro vita.
Chaque fleur a sa saison, chaque saison a ses fleurs.
Les femmes peuvent s'épanouir à chaque étape de leur vie.
Jede Blume hat ihre Jahreszeit und umgekehrt. Frauen
können in jeder Phase ihres Lebens aufblühen.
Cada flor tiene su estación, cada estación tiene sus flores.
Las mujeres pueden florecer en cada etapa de sus vidas.
Hair: J. Schenke, S. Bolk, A. Verberk, M. Bogataj
@Trinity European Artistic Team
Photo: Johnny ten Have
Make-up: Tamara Sauer
Styling: A.Veerbeek, M. Engelhard
video
video
TRINITY HAIRCARE
hairtrends
Brooke Evans@Be Ironbridge
Photo: Chris Bulezuic
Make-up: Vicky Henry
Styling: Lauren Glazer
Hair: Danilo Giangreco
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Anthony Capon
hairtrends
video
video
Hair: Jake Unger
@Hob Academy London
Photo: Richard Miles
Make-up: John Christopher
Hair & Colour: Malisa Masci
@Masci Hair and Spa
Photo: Andrew O'Toole
Make-up: Kylie O'Toole
Styling: Leeroy Lorenzo
hairtrends
DISCOVER MORE...
IN OUR HAIR GALLERY
ESTETICA CONTINUA!
GUARDA L’HAIRGALLERY
ESTETICA HAIR, ENCORE PLUS
AVEC SA GALERIE D’IMAGES
ENTDECKE MEHR…
IN UNSERER HAARGALERIE
DESCUBRE MÁS…
EN NUESTRA HAIR GALLERY
video
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exclusivebrandstorino.com
prointerview
FOCUS
ON EUROPE
With 30 years of
experience in every
facet of the professional
beauty industry Jason
Yates, now President
of JPMS, oversees all
the company’s global
operations.
Estetica asked Jason Yates about
JPMS, their vision, and aspiring to
become a leader in Europe.
What is your vision and what role
does JPMS play in the hair industry?
Our goal at John Paul Mitchell Systems
is the same now as it was when the
company began in 1980, We believe in
this industry, and we know that
hairdressers make a huge difference to
the people’s lives that they touch. We
also understand the importance of
endorsement from stylists worldwide.
So we will continue to focus on
improving the professional beauty
industry by creating the very best
products that help stylists to be
successful behind the chair.
What role does the European market
play now and in the future of JPMS?
The European market is extremely
important to John Paul Mitchell
Systems. We have been a market leader
in the United States for a very long time,
holding the position of largest care and
style sales in the US. The population of
Europe is a roughly equivalent to the
Scan this QR Code
to connect with JPMS
more
more
E82
>>> A WORLD OF
OPPORTUNITIES
“We work in an amazing
industry that allows us to go
in many different directions,
especially if you are a young
professional stylist.
My career may not be a
typical path for a hairdresser,
but it’s certainly one that
can happen.”
United States, yet it’s one of our
less-developed markets. In order to
continue to grow and lead as a global
player, we have to win in Europe. This is
why we have invested in our
infrastructure there, which includes new
corporate headquarters, a centralized
warehouse, and manufacturing within
Europe. We have also hired a general
manager, Noah Wild, who has extensive
experience in the professional beauty
industry and will spearhead our
international strategy. We are
committed to continue with our focus on
Europe and what we need to do to
become a market leader there.
What will be Angus’s legacy?
Angus will always be honored and
remembered by this company just as his
father Paul. Angus cared deeply about
the professional beauty industry and the
planet which aligns perfectly with our
core values. John Paul Mitchell Systems
will continue to try and make the world
a better place through our philanthropic
and sustainability practices.
What adjustments did you have to
make personally and professionally
to living in California?
When I started as a hairdresser I was
only 15 years old. I became an
apprentice hairdresser and hadn’t even
left the city where I grew up in the north
of England. I had no clue what an
amazing industry this was and what you
could accomplish if you had a solid work
ethic. I’ve been in the United States for
almost 23 years now and this feels like
home. What I love best about my role is
the fact that it’s such a tight knit
community in the beauty industry. I have
many friends and family all over the
world. I hope any young hairdressers
reading this realizes what a fantastic
industry we get to work in. We make
such a difference and have so many
opportunities to grow in so many
different avenues.
What does the future hold for Noah
Wild and Wild Beauty GmbH?
Noah Wild is now a full time employee
of John Paul Mitchell Systems and
holds a very important role as general
manager. Noah will continue to work on
shaping and executing our international
strategies. Wild Beauty is the business
owned by Noah’s family and continues
to be our most successful international
distributor. Wild Beauty’s success in the
German and Austrian markets validate
what is possible for John Paul Mitchell
Systems brands internationally.
John Paul Mitchell Systems has one of
the market’s leading shares within
Germany, which is the largest economy
in Europe. If we can win in Germany, we
can win across Europe. This is why we
think Noah is so well-equipped to help
us realize our ambitions.
What is the future of Paul Mitchell
Hair & Beauty Schools and
education in general?
We will continue to lead through
education with the best-in-class digital
learning platforms as well as in-person
classes educational events and
shows. We have recently ramped up
activity across the globe, using our
amazing artistic directors and
dedicated education professionals. We
understand the importance of education
in setting salons and stylists up to be
successful behind the chair.
What business and artistic plans
are in the making?
We are excited to unveil our new
European headquarters in Rome, Italy
later this year. Then, after over five
years, we are going to have our global
gathering in Las Vegas in August
2025. Also, in 2025 we’re excited to
unveil the brand-new look and feel of
the Paul Mitchell brand through our new
sustainable packaging. We’re also
sprinkling in over 17 new products
launches next year. So all in all, this is
an exciting time at our company!
83E
prointerview
HEATHER
Heather Bagby, Vice President of Summit
Salon Business Center, focuses on
foundational business aspects, including
finance, leadership development, team
dynamics, social digital footprints,
wellness, compensation systems, and
career paths.
BAGBY
TEAMWORK FOR SALON SUCCESS
Tell us what Summit is all about.
As the Vice President of Summit Salon
Business Center, I’ve had the privilege of
helping salons grow not just financially
but culturally, with a focus on creating
environments where leaders and teams
can thrive. I am the daughter of a salon
owner and had the unique opportunity to
Thanks to Heather Bagby,
the Summit Salon Business
Center works on enhancing
the guest experience and
creating thriving, happy teams.
grow up in the industry, work outside of
the professional beauty industry for over
a decade, and ultimately return as a
partner in multiple salons and a
cosmetology school. At Summit, we
Find out more
about Summit here!
more
more
“Summit’s mission aligns
with my passion for
organizational effectiveness
and leadership.”
E84
equip people and companies with the
tools and strategies to succeed through
education, structure, and accountability.
It’s more than a program—it’s about
helping businesses and individuals
embrace their unique work-life harmony
and happiness.
How does this program complement
Salon Emotion?
Both programs are transformative but in
different ways—Salon Emotion enriches
the client experience, while Summit
enriches the employee experience by
empowering businesses to operate more
effectively through leadership and
healthy structure.
What inspired the changes you want
to bring to the program?
We focus more on leadership tools that
foster both professional growth and
personal happiness, which ties into our
Happiness Project. Leaders who take the
time to understand their team members’
dreams and aspirations create an
atmosphere of trust and joy, which
directly impacts performance. Our
inspiration comes from the thousands of
diverse salon companies we have
coached, where culture was the
differentiating factor for long-term
success. I’ve also drawn from my own
journey as a leader and mother—
balancing goals, empathy, and personal
development.
With digital and post-Covid, how did
the program evolve??
Post-covid, we reimagined the Summit
Immersive and combined virtual personal
interviews with the in-person experience
to reduce the number of days attendees
are away from their businesses to attend.
Summit continues to embrace digital
transformation by offering virtual
coaching and online learning platforms to
support its clients remotely.
What’s coming down the pipeline?
Summit Online is a cutting-edge App and
online portal that seamlessly brings
together all of Summit Salon Business
Center’s digital offerings. From
comprehensive online certification
courses and workshops, to specialized
training and a vibrant community
platform, Summit Online is designed to
be the ultimate digital hub for beauty
professionals.
Whether you’re an owner, manager, or
team member, you can engage with
interactive virtual coaching sessions,
track your progress with customizable
dashboards, and connect with a dynamic
community of learners.
This platform makes our education and
tools more accessible than ever,
empowering companies of all sizes to
implement best practices at their own
pace. Summit Online ensures that even
those who can’t attend in-person events
benefit from our programs, fostering
growth, learning, and collaboration
across the industry in a new way.
85E
prodesign
LIGHT
&
Marie Scarano
Mother/daughter duo Jolene Zinke and
Megan Robertson opened their second
salon location in 2023 in Ponte Vedra
Beach, FL. They’ve already been named a
Top 200 Salon by Salon Today multiple
years in a row and were finalists at
Estetica Design’s Best Salon Award 2024
at What’s Up In Paris. They are getting
Jolene Zinke and Megan Robertson, owners of the Zinke
Hair Studio, are celebrating their success as finalists at Estetica
Design’s Best Salon Award 2024 at What’s Up In Paris.
MATERIALS
E86
lots of attention also because they are constantly striving to
evolve their systems to be modern and environmentally friendly.
“We’re an Aveda and Green Circle Salon, so we’re very
conscious of what we bring into our salons and how we use it,”
says Zinke. The flooring, with
its light wood tones, lays the
foundation for a warm, inviting
environment, while the use of
natural elements like wooden
accents and live greenery
throughout the salon reinforces
the connection to nature. Earthy
Every detail, from the
subtle textures on the
walls to the organic
shapes of the decor, was
carefully chosen to
create a sanctuary where
clients can unwind.
textures and materials bring a sense of the outdoors into the
space. The open layout, combined with the light color palette
and minimalist decor, keeps the space uncluttered and airy,
allowing clients to feel relaxed from the moment they enter.
BETTER LIGHTING & FREEDOM OF MOVEMENT
In addition to natural materials, neutral hues, and a minimalist
vibe, there are the special touches provided by Freestyle
Systems. To create a soft welcoming environment with clean
bright light to evaluate hair color and see skin tones, they
installed light platforms, wall lights and floating lights. The 2x2
floating light panels are designed to provide ambient lighting
that reduces shadows. “The lights not only contribute to a
beautiful aesthetic, but they also help stylists read skin and
hair color better and the lights last longer and use less
electricity, so they align with our core values.”
Moreover, each light platform features a Freestylist – a counterbalancing
system that suspends blow dryers above the guest
chairs. The dryers are rendered weightless to reduce the stress
of holding a blow dryer all day while eliminating unsightly
cords…plus, they are a very striking décor element.
“Since the blow dryers are affixed to the Freestylist, there is no
dropping and crimping of cords, so they last much longer which
reduces landfill. And, we can also feel good about our staff not
having to hold a heavy dryer all day which contributes to
injuries,” adds Robertson.
“The green chairs and accents throughout the space add a pop
of color while maintaining harmony with the natural materials
and textures, creating a cohesive and balanced look that
reflects the salon’s commitment to environmental consciousness
and holistic well-being,” Robertson sums up.
87E
prodossier education
EDUCATION
FIRST !
EDUCATION
E88
Being the best salon professional you can be means
going way beyond hanging up your cosmetology license
in your place of business. It means being passionate
about improving all your skills – both behind the chair
and business-wise.
Self-improvement and updating is the most important aspect of any
profession. Finding the time and opportunities can be complicated, but
well worth the investment. Choose your passion and find the solution
that best fits your needs and goals. Here is a small sampling of the many
possibilities available, both near and far. Act now!
EUFORA’S FOCUS ON TRAINING
As of January 2025, the Eufora Advanced
Training Academy will roll out new 2-day
formats, allowing more flexibility for salon
pros seeking hands-on higher education, but
hesitant to take too much time away from
the salon. Moreover, Eufora Co-Founder &
CEO Beth Bewley will host the monthly
Eufora Salon Owners’ Network meeting
alongside a Eufora Business Team Leader.
Together they will dive into strategies and
tactics for building a thriving salon business.
Salon owners from all walks are invited to
listen in. And don’t forget the ESON
Facebook page for more conversation and
group networking. For more info: eufora.net
R+CO EXCURSIONS
R+Co are offering transformative
experiences designed for business growth at
a destination of your choice; immersive
high-level salon education - set in a variety
of unforgettable destinations. Curated
content that empowers you to build,
connect, and elevate your brand in an
inspiring setting. 2025 Excursions will
include trips to Las Vegas, Miami, and
Nashville. R+Co also offers a variety of
Studio and Virtual classes for your
convenience. Find out about all your options
here: edu.randco.com
89E
prodossier education
WELLA CERTIFICATION PROGRAMS
So much more than a training program, The Wella
Certification Programs for Color, Cutting, and Styling will
ignite your skills and ultimately help grow your business!
Choose from among these three intensive programs, all
of which entail in-person training at Wella Studio in Los
Angeles. The Wella Color Expert focuses on hair color
science, client consultation, creative color, advanced color
correction and more! In the Cut Expert program you will
learn how to beautifully blend two types of cutting
methodologies to create the perfect balance of
sophistication and creativity. Style Experts will culminate
their experience in a professional photoshoot to showcase
their newfound skills in creating cohesive and captivating
looks. www.wellaed.com/StudioLosAngeles.aspx
EMERGE: “FULL CIRCLE” COLOR
Join Kenra Professional for an exclusive virtual journey
that extends the Emerge Artistic Collection, where
classic influences in hair meet modern trends in a
harmonious blend. This adult contemporary musicinspired
class introduces the “Full Circle” technique,
focusing on round partings for endless creativity in color,
cutting, and styling. Perfect for stylists who want to
remix their approach and take their artistry to new
heights. Key Takeaways: This collection isn’t just about
skill elevation; it’s about emerging as a more confident
version of yourself. Your time is now…. Be the Remix!
More info: www.kenraprofessional.com/event-list
Amanda Jenkins
Global Director
of Education
@ ECRU New York
ECRU NEW YORK ACADEMY
During the course of the year , ECRU
New York Academy offers a wide
selection of in-person and virtual 1-day
workshops, each one of which focuses
on the latest styling and cutting
techniques. Courses will guide you
through the techniques of creating
shapes and how to use the products
that will bring them to life.
Not enough for you? Try the intensive
8-weekly “Boot Camp” styled sessions
are taught by our highly experienced
trainers, who will guide you to
mastering the most advanced cutting
techniques. More info at:
ecrunyacademy@ecrunewyork.com
“DESTINATION TRAINING”
Douglas McCoy opened House of Pop in
Spokane, WA as a local education center
where hardcore hairdressers could create
freely. He recently decided to expand his
horizons and visit Italy on a #hairventure
with @thehairnerds with a view to
working and make new contacts abroad
to broaden his perspective and lead to
lifelong friendships. Whether it’s
exploring Europe, attending education in
Japan, or simply taking a cultural tour in
Italy, international travel experiences,
advanced educational opportunities, and
meeting new friends can truly change
one’s life for the better.
www.thehairnerds.com/hairventures
E90
SCHOLARSHIPS ANYONE?
Beacon shapes the future of the beauty industry by
supporting emerging talent, elevating students and new grads
with the ability to enter the industry with confidence and a
unique set of skills. The PBA will be bringing Beacon to both
Orlando and Chicago, providing opportunities for
more students to participate in Beacon 2025
than ever before. For more information, visit
www.probeauty.org/beacon
Beauty Change Live has opened a new season of
scholarships for aspiring and current beauty professionals.
This Winter, there is over $85,000 in scholarship awards
available to students who are currently
enrolled in or have been accepted into an
accredited program of cosmetology, barbering,
and/or nail esthetics.
https://beautychangeslives.submittable.com/
WAHL FUTURE MAKERS
The Future Makers initiative brings
together role models from Wahl educators
globally, emphasizing teamwork and
excellence in craft while creating a
collection of haircuts taught worldwide.As
anticipation builds for the reveal of the 2025
Future Makers Collection, Wahl invites
hairdressers and barbers from around the
world to connect with the latest trends and
techniques showcased by this elite team.
Whether attending live shows, participating
in regional classes, or accessing our
Education-On-Demand platform, there are
countless ways to immerse yourself in this
collection and elevate your craft. Join the
Education-On-Demand platform at:
https://educate.wahlglobal.com/
Don Bewley
Beauty Gives Back brings together beauty industry leaders,
talented artists, and innovative brands to support beauty
professionals at all career stages. Proceeds from the event are
awarded to current and incoming beauty professionals by way
of grants and scholarships, totaling $60,000 from Beauty Gives
Back, and through partnerships with Larry’s
Barber College, Tricoci University, Marlo Beauty,
Shades by Shan, and America’s Beauty Show.
www.beautygivesbackfoundation.org
Don Bewley Memorial Scholarship Fund provides
financial assistance to both deserving
cosmetology students and salon
professionals seeking advanced education.
Stylist recipients receive a certificate for a
complimentary Eufora Advanced Training
Academy Course of their choosing, and
cosmetology students receive partial
school tuition reimbursement.
eufora.pro/don-bewley-scholarship/
91E
pro special education
Emotional
It’s boils down to
what your clients want,
and Salon Emotion
can hone your business
savvy and help you
make that connection.
CREATING THE
ULTIMATE CLIENT EXPERIENCE
IN YOUR SALON
DIGITAL AND FURNISHINGS CATALOG
L’Oréal Professionnel’s Salon Emotion
program is boosting business in salons
nationwide. How? By simply focusing on a
people-oriented business approach. The
four salon owners featured here have
succeeded in turning their businesses
around, even in the aftermath of pandemic
closures, thanks to Salon Emotion. This
unique transformative program is designed
to elevate the client experience and
drive loyalty to your salon through an
exclusive seven-step program, providing
the tools, mindset, and training to create
the ultimate client experience in your
salon. Yureesh Hooker, owner of Broome
Street Society Salon in NYC claims, “The
program taught me how to connect better
with my clients, allowing me to give each
one of my clients an experience that not
only meets their expectations, but exceeds
them in every way.”
Halfway across the country in Chicago,
George Gonzalez, owner of George the
Salon, concurs, “After implementing Salon
Emotion, we offer hear how friendly and
attentive our staff is. I feel it’s a direct link
to my whole team knowing about learning
what’s important and how to implement
the program for real consistency.”
At Currie Hair, Skin and Nails, owner
Randy Currie especially appreciated the
L’Oréal New Expression Tool as a media
source that intrigues guests with brand
content and even enables the salon to
develop custom advertising. “These create
a more interactive experience for the
guest and elevate the time they spend in
the salon” he says.
Luke Huffstutter, owner of Annastasia
Salon in Portland, Oregon, was already a
Salon Emotion devotee when he started
the Sustainable Salon Emotion class to
keep his salon on the track. “This is something
we have to do both morally and as
expected by our clientele,” Luke declared.
Salon Emotion – It’s the smart thing to do!
Find out more here:
www.salonemotion.com
RANDY CURRIE
intelligence
YUREESH HOOKER
LUKE HUFFSTUTTER
GEORGE GONZALEZ
93E
proevents
OMC
Held during the prestigious MCB by
Beauté Sélection, OMC Hairworld
2024 competition drew some of the
most visionary hairstylists from
across the globe, each determined
to redefine the limits of creativity
and technical prowess in the beauty
industry. Indeed, over 1000 compe-
HAIRWORLD
Paris hosted a
spectacle of
unmatched artistry
and innovation:
OMC Hairworld
2024 - the global
hair art epicenter.
titors represented 57 countries
from around the globe and more
than 3000 attended back to back
Award Shows. From intricate avantgarde
styles to impeccably executed
classic techniques, the stage
came alive with a display of extraordinary
skill and dedication. As participants
poured their passion into
each creation, it was clear that OMC
Hairworld 2024 was poised to not
only meet, but exceed the high
standards set by past competitions.
The event was made possible
through the support of major industry
players: L’Oréal Professionnel Paris,
Takara Belmont, Raphaël Perrier
and MCB by Beauté Sélection, who
joined as Platinum Sponsors; alongside
Gold Sponsors Vitality’s and
Silkey Professional.
Moreover, mannequin Gold Sponsors
Pivot Point, YY Hair, Calcagni
Diffusion, and Jinda Hairs lent essential
support to the competition.
A LANDMARK EVENT
Salvatore Fodera, Chairman and
Founder of OMC Hairworld, led the
presentation of this prestigious
event, accompanied by OMC World
President Gianni Fodera, CEO and
OMC Hairworld President Vincent
Fodera, and OMC Vice President
Carmelo Gugliotti. Together, they
orchestrated a celebration that honored
both the long-standing traditions
and the exciting future of hairstyling.
With Paris as the breathtaking
backdrop, OMC Hairworld
2024 will be remembered as an event
where passion and innovation fused,
inspiring professionals worldwide to
reach new heights in their craft.
As a grand finale, Raphaël Perrier
presented a magnificent hair show
that elevated hair artistry to new
heights, leaving the audience in
awe of the creativity and technique
on display. With Paris as the breathtaking
backdrop, OMC Hairworld
2024 will be remembered as an
event where passion and innovation
fused, inspiring professionals
worldwide to reach new heights in
their craft.
Scan here to
see who won!
more
more
E94
It’s a wonderful Hairworld!
Once again, OMC Hairworld 2024 organizers
delivered more than what they promised:
color, inspiration, talent, techniques, beauty,
fashion and more - setting the stage for
the future of hairdressing and beauty
professionals worldwide.
95E
proevents-news
Mini news blurbs from around the
world to help you keep your finger on the
pulse of the dynamic hair industry.
INTERCOIFFURE
Welcome, Sonya Dove
At the end of March, ICA members will
attend the Spring Gathering in Las Vegas
and experience the creativity
of ICA’s newest
artistic director, Sonya
Dove. Dove’s inspiration
for hair color, cutting
and style has
always come from nature and her travels
around the world. The ICA stage is a perfect
fit for Dove, who has a passion for people.
AHS 2024: Evolution
Fundraising & hairdressering
‘Evolution’, the 42nd Alternative Hair Show
welcomed hundreds of hairdressers
from across the globe to share their
latest creative work in a bid to help
raise even more money in support of The
Alternative Hair Charitable Foundation,
Fighting Leukaemia and Blood Cancer UK.
This year’s show raised an outstanding
£116,000 for this worthy cause.
E96
SALON LOOK
26 years of inspiration
Salón Look welcomed a total of 41,000
professionals, with a record-breaking
75% increase in thetotal number of international
attendees. The perfect closing of
the fair was the 15th edition of the Fígaro
Awards. Jorge Cancer, from the Quantum
Hair firm, was named Spanish Hairdresser
of the Year..
MILK_SHAKE
A new world record!
On October 8th,
600+ salon pros
styled 1500 local
residents to set
a Guiness World
Record for the
“Most people styling hair simultaneously,”
milk_shake and fellow brands simply zen,
and DEPOT, created an event that will
remain unforgettable.
PBA
Shaping the future of beauty
Attendees of the two-day Professsional
Beauty Association summit on November
11-12, themed “The Power of Beauty and
the Human Connection,”gained actionable
strategies to implement immediately in
their businesses, engaged with thoughtprovoking
content, and enjoyed valuable
networking opportunities.
SALON INTERNATIONAL
Hair Showcase in London
Salon International 2024 incorporated a
full spectrum of interest to those operating
in our industry, offering hundreds of
top brands as well as outstanding stage
performances by the biggest names in
hairdressing.
BEST SALON AWARDS
Focus on salon design
This salon design competition, organized
by Estetica Design and MCB by Beauté
Sélection, takes into consideration salons
with remarkable design around the world.
This year, the jury extraordinarily awarded
two first prizes on the MCB main stage:
the Aldo Coppola Cerva salon in Milan
and the Luca Piattelli Luxury Salon in New
Delhi, India. Salons from more than fourteen
countries had sent their applications.
The jury was seduced by the excellence of
the professional photos highlighting the
layout of the establishments and the
quality of their interior decoration.
AIPP
Hairdressing excellence in Paris
With 523 hair collections submitted from
31 countries, participation in 2024 was
truly exceptional, demonstrating the
commitment and artistic brilliance of our
wonderful industry. The highlight of the
evening was the announcement of the
winner of the AIPP Grand Trophy 2024:
Steven Smart! For the 2024-25 edition,
hairdressers are invited to submit their
collections of 3 images per entry and/or
videos through the official website in time
for the deadline on 31 March 2025.
SHOWS AND AWARDS
MCB by Beauté Sélection
In Paris, from 12 - 14 October, MCB by
Beauté Sélection brought together nearly
50,000 professionals from around the globe
and more than 240 exhibitors, representing
around 390 brands, offering a comprehensive
overview of the latest trends
and innovations. MCB is also the show to
learn new hairdressing techniques, develop
your communication and boost your
business. The Arena stage also hosted
shows a variety of inspirational shows.
Estetica organized two competitions in
partnership with the MCB: The Emergent
Talent and the Salon Design Awards.
THE EMERGENT TALENT
Rising stars in hairdressing
The Emergent Talent competition in partnership
with the MCB, reveals the artistic
talents of tomorrow! October 14 was a
day filled with memorable moments, as
participants showcased not only their technical
skills but also their ability to inno-
vate and reinterpret current hairdressing
trends.The Best Emergent Talent Award:
went to Marianna Avantaggiato from Italy,
who was mentored by Carla Bergamaschi.
The Audience Award went to Silvia Armato
from Italy, while the Judges’ Award
went to Elizaveta Takun from France.
OLAPLEX
New ambassador
Vernon François, a Britishborn,
Los Angeles-based
celebrity hairstylist and
educator, is the new
Olaplex Global Brand
Ambassador. Vernon’s artistry
has graced the covers
of VOGUE, Harper’s Bazaar, Vanity
Fair, Allure, Essence, and more. This team of
talents represents OLAPLEX’s ongoing commitment
to partnering with the beauty industry’s
most innovative stylists and colorists.
L.I.F.T. IN AUSTIN
Schwarzkopf education
L.I.F.T. by Schwarzkopf in Austin, TX was a
transformative journey for the hairdressing
industry, centered around the theme
‘Own Your Story’, featuring thought-provoking
discussions and immersive workshops
with Schwarzkopf Professional Artistic
Ambassadors. Visit liftbyskp.com for
2025 dates and destinations.
Photo: Brand Revolution/Lee Kirgan
SCHWARZKOPF PRO
New appointments
Renowned for its excellence
in hair color innovation,
Schwarzkopf
Professional unveil celebrity
hair colorists
Jacob Schwartz as U.S.
Hair Color Trend Ambassador
and Tracey Cunningham, coowner
of Mèche Salon in Beverly Hills, as
U.S. Creative Director of Color & Technique.
Cunningham and Schwartz service some of
the biggest names in Hollywood at Mèche
– the home of the “color obsessed.”
97E
TM
PRESENTS
PRESENTS ONLINE
EUROPE CUP
ONLINE
EUROPE CUP OPEN
FEB 8, 2025
REGISTRATION DEADLINE
FEB. 8th, ,2025
LADIES HAIR
LADIES HAIR
Romantic Romantic Bridal Bridal
Wave Wavestyle Style l.h. L.H
Prestige Prestige Gala Gala
Hair by Hair Night by Night
Creative Street Color Cut
GENTS HAIR
GENTS HAIR
Comm. Creative Fade Style - Color
Classic Classic Fade Cut - Color
Curly Street Style Cut - Color
Street Curly Cut Style - Color
Low Skin skin Fade Fade - Color
AESTHETICS
AESTHETICS & NAIL
Creative Eye M.Up
Stage M.Up.
Bridal M.Up.
Smoky Ladies Design Eyes Manicure
Eyebrow Ladies Fantasy s.Tinting Nail
omchairworld.com
TM
HOSTING
OMC WORLD CUP
SEPTEMBER 13 - 15 - 2025, PARIS
omchairworld.com
probrandnews
America’s
Beauty
Show 2025
Community is Everything: Together, we grow! Inspiration, Education,
Celebration, and Shopping – Experience America’s Beauty Show!
Join your beauty community of 20,000+
at America’s Beauty Show (ABS) from
April 5–7, 2025, at the Donald E.
Stephens Convention Center in
Rosemont, Illinois. For over 102 years,
ABS has been the largest non-profit
beauty event created for the licensed
beauty professionals shaping the industry.
LEADERSHIP & INNOVATION
As America’s Beauty Show evolves, so
does its leadership team, fostering a new
era of excellence. Recent promotions
and new appointments highlight a
strong commitment to advancing the
organization’s mission and support
ABS’s global outlook, including:
Megan Goggin, Vice President of
Marketing, Jarek Lipczynski, Vice
President of Sales, Jessi Marshall-Ewald,
Vice President of Events & Education,
and Lisa Wandel, Director of
Operations. These leaders embody the
core values of community-building and
the pursuit of professional growth,
ensuring that ABS remains a beacon of
opportunity for beauty professionals
worldwide.
GROWTH AND COMMUNITY
At ABS, Community truly is everything.
This year’s theme, “GROW,” reflects
the show’s mission to bring professionals
together to share ideas, expand skills,
and celebrate creativity. ABS is more
than an event; it’s a space where you can
find inspiration, foster connections,
and elevate your career. Expect an
experience that will focus on helping
YOU grow personally and professionally
in 2025. From world-class education to
cutting-edge products and technology,
everything at ABS is designed to help
you thrive.
What Awaits You:
• Inspiration: Discover the latest beauty
trends from leading experts.
• Education: 350+ unique classes and
workshops offering CEU credits.
• Celebration: Competitions showcasing
creativity and talent across categories.
• Shopping: Explore innovations from
global exhibitors and top brands.
Plus, don’t miss exciting features like
the Skincare Universe, Health &
Wellness Pavilion, Barbering, Nail and
Student Competitions, and networking
opportunities. The ABS Global Image
Awards return to celebrate extraordinary
artistry in the beauty industry on
Saturday night. Submit your entry by
January 17, 2025 to compete for global
recognition!
America’s Beauty Show is committed to
you. Together, we’ll shape the future,
strengthen our community, and
celebrate the artistry and dedication
that define the beauty industry.
〉 〉 〉
Follow on social for more
information. Tickets are available
now at americasbeautyshow.com
E100
probrandnews
Sustainability
Success Story
Pettenon Cosmetics’ success in reducing its carbon footprint by cutting
plastics usage and other sustainability initiatives is inspirational.
For the third consecutive year, Pettenon Cosmetics
published a Sustainability Report that confirms its
commitment to a more planet-friendly and responsible
future. In 2023, impressive progress was made toward these
goals by making significant investments in eco-compatible
production processes. Indeed, Pettenon Cosmetics
succeeded in increasing recycled plastic use threefold, saving
at least 185,000kg of virgin plastic over 2021 figures.
Additionally, 100% of obsolete bottles were recovered thanks
to cutting-edge technology in blow-moulding. The result?
40% of containers and bottles are now being produced in
Polyethylene. Pettenon Cosmetics is also upping the stakes
through its Sustainable Procurement project, selecting to do
business exclusively with the 88% of Italian suppliers who
respect high standards of sustainability. Waste management
production is just as strict, as demonstrated by the company’s
use of a modern filtration and purification system that fully
recovers and separates any waste liquids that are generated.
The ultimate objective of this more extensive strategic plan is
to enable Pettenon Cosmetics to reach carbon neutrality at
its production site in San Martino di Lupari for the third
year in a row. The head office only uses electricity from
renewable sources and has taken decisive action to measure,
reduce, and compensate for any residual emissions. In doing
so, it is establishing itself as a leader in the field of
sustainability. Pettenon Cosmetics continues to increase its
focus on corporate responsibility projects and initiatives. For
example, the company’s workforce consists of 60% women,
54% of whom are in management positions. It has also
renewed its commitment to gender equality and since 2022
has adhered to the United Nations’ Women Empowerment
Principles (WEPs). In 2023, the company decided to create
an internal Sustainability Committee to facilitate the
integration of corporate and environmental responsibility
into all its strategic decision making. “Sustainability is the
beating heart of our corporate vision and drives all our
decision making and day-to-day business practices,” said
Luigi Ambrosini, CEO of Pettenon Cosmetics. The
company also excels in its commitment to the important
matters of prevention and awareness by promoting initiatives
on multiple fronts. Just one example is its renewed support
of the Fondazione Umberto Veronesi ETS in 2025,
acknowledging the crucial importance of research and
prevention in the fight against breast cancer.
FOCUS ON THE FUTURE
In the immediate future, Pettenon Cosmetics envisions an
ambitious decarbonization plan to reduce water consumption
and increase internal energy production from renewable
sources. Furthermore, the company is working to obtain
UNI/PdR 125 gender equality certification, further
reinforcing its commitment to inclusivity and diversity.
101E
GLOBAL
CREATIVE
AWARDS
2024
This year’s
competition
celebrated the
pinnacle of artistry
and innovation in
the hair industry,
honoring visionaries
who pushed the
boundaries of
creativity.
Creative
COLORIST
of the Year
SILVER
STEPHAN PIERAU
Friseurstudio
Stephan Pierau
GERMANY
GOLD WINNER
TINA CASCIATO
Renaissance
Salon & Estetica
CANADA
BRONZE
RAY SHUM
Hair Theorem
HONG KONG
Creative
HAIRCUTTER
of the Year
SILVER
WEN LI
Sky Salon
CHINA
GOLD WINNER
ANNA MCNAMARA
Ella&Jade
AUSTRALIA
BRONZE
SHARON LECLAIR
Shades Of Color
CANADA
New Talent
COLORIST
of the Year
SILVER
VAN HUNG TA
Nhat Hung Salon
VIETNAM
GOLD WINNER
SOPHIE FEDORIW
Safy B Salon
UNITED KINGDOM
BRONZE
BECA LAI
Happyhair
TAIWAN
Men’s
HAIRSTYLIST
of the Year
SILVER
CRISTINA PIEDRAFITA
Piedrafita Perruquers
SPAIN
GOLD WINNER
RAFAEL MONZÓ LÓPEZ
D’Autor by Rafa Monzó
SPAIN
BRONZE
MIRA PITKÄNEN
Hiusstudio Art
FINLAND
Avant Garde
STYLIST
of the Year
SILVER
WENGKIN JIAN
Artist Hairdressing
MALAYSIA
GOLD WINNER
KEVIN KAO
Happyhair
TAIWAN
BRONZE
ALEJANDRO
BUIL LORAS
Peluqueria Carmen Loras
SPAIN
The best of
the best went to
London for an
unforgettable trip.
Exploring London’s
Iconic Landmarks,
Vibrant Culture,
and Unparalleled
Experiences
The 5 global winners of this year’s Global Creative Awards went to a fantastic trip to
London, England, where participants immersed themselves in the rich history, diverse
culture, and modern attractions of one of the world’s most beloved cities. The trip
provided the winners with unparalleled experiences, from visits to iconic landmarks and
a tailor-made seminar from the world-renowned artistic team RUSH at the Goldwell
Academy in London.
Highlights of the journey included
a guided tour of the Tate
Modern London, where guests
saw the extensive collection of
international modern and contemporary
art. A unique and specially
designed seminar by the
awards winning team RUSH,
a private session with Daniel
Lismore who is a London and
Coventry based artist; A living
sculpture who talked about his
creative journey.
The goal was to create an extraordinary journey that combines London’s must-see sites with
insider experiences that capture the true spirit of the city. In addition to the classic attractions,
travelers had the opportunity to explore London’s eclectic neighborhoods, each with its own
distinct character. From the historic streets of Westminster to the trendy vibes of the neigherhood.
TRANSFORMANIA
UNLEASHING CREATIVITY, DIGITAL MASTERY AND COLLABORATION
Goldwell hosted Transformania – its cuttingedge
social media upskilling event for the
brand’s global community of color
professionals, in the heart of Berlin,
Germany, from October 29 to 30, 2024.
The brand’s first ever social media event was dedicated
to enhancing the digital and social media skills of its
community of stylist creators. Set against the backdrop
of the industrial-style and grid-worthy venue “Quantum
Oddity Gallery”, attending stylist creators experienced
an unparalleled world where they were motivated and
empowered to upskill their social media knowledge by
industry experts and visionary speakers, immersing in
branded experience areas with stunning décor and a
special social salon for Goldwell’s favorite color brands
Topchic including Topchic Zero, Elumen, and Colorance
including Light Dimensions. Estetica was there to tell
you everything firsthand!
TWO DAYS PACKED WITH DIGITAL MASTERY,
CREATIVITY AND NETWORKING
The two days offered plenty of networking
opportunities to connect with the fellow stylist
creators, other creative professionals and thought
leaders within the social media and hairdressing
industry.
Day 1 focused on Social Media knowledge and
upskilling with keynote speakers, guiding the audience
through content creation, storytelling, personal
branding as well as Social Media strategies and
insights. Also, the important topic of mental health was
covered, leaving the audience equipped to strengthen
their social media presence. Keynote sessions included
‘The Power of Storytelling and Personal Branding’ with
Jacob Khan; ‘Insights and strategies to leverage your
Social Media presence’ with Carsta Maria Müller;
‘Maintaining a Healthy Relationship with Social Media’
with Pauline Stockmann; and ‘Future Trends in Social
Media for Hairdressers’ with Ben Lifton from
Contentkweens. The sessions emphasized the
necessity of staying relevant in the fiercely competitive
world of social media today.
Day 2 was all about content
creation in action and the event
turned hands-on when the stylist
creators teamed up in “tag-teams”
to transform models’ hair, creating
a stunning color makeover based
on the current color trends on
social media. Of course, every
step of this transformation was
captured into engaging content
for the Social Media platforms –
high-quality owned as well as
organically generated earned
content.
Transformania proved to be a
groundbreaking experience for
Goldwell’s talented color
community, beautifully blending
color artistry, content creation, and
digital upskilling in a relaxed
networking atmosphere.
USA EDITION
Estetica USA Edition, n. 154 - Since 1993 - N. 4 Winter 2024
Index of Advertisers
ESTETICA ITALIA
EDIZIONI ESAV
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ADVERTISING DIRECTOR & P.R.
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Cosmoprof 2025 www.cosmoprof.com 22-23
Cosmoprof North America www.cosmoprofnorthamerica.com 14
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Kao Salon Division www.kaosalondivision.com/globalexperience 102/111
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