The Technology Express Magazine | Edition: January 2025

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Welcome to the first edition of 2025 for The Technology
Express! This year, we are setting the tone with a theme
that delves deep into the transformative potential
of artificial intelligence—The AI Beyond Algorithms. AI is no
longer confined to lines of code; it’s becoming an adaptable,
creative force driving change and innovation across every
industry. This issue is a celebration of how AI is reshaping our
world and paving the way for a smarter, more connected future.
In this edition, we explore the vast impact of AI across diverse
fields. From Cybersecurity innovations to the adoption of Cloud
Solutions that are accelerating business growth in the UAE, we
examine how AI is fueling progress. Our features include a closer
look at Digital Transformation in the energy sector, the rise of Retail
Tech in e-commerce, and the integration of Augmented Reality in
real estate. We also spotlight the Rise of AI Startups in the UAE,
showcasing the creative minds driving the region’s tech revolution.
We’ve expanded our focus to explore AI’s role in shaping the future
of Big Data Analytics, Robotics, and Digital Health Solutions. This issue
also discusses groundbreaking innovations in FinTech, the evolution
of Web3, and how Gamification is revolutionizing engagement
across industries. Together, these topics provide a comprehensive
view of the opportunities and challenges in the AI-driven landscape.
As we step into 2025, we invite you to join us in exploring these
exciting themes. Let’s continue to push boundaries, innovate,
and imagine what’s possible.
MCFILL MEDIA &
PUBLISHING GROUP
Published by and © McFill Media & Publishing Group FZE LLC

CONTENTS
08
AUGMENTED REALITY
Augmented Reality: A New Reality in
Real Estate
18
TECH UNWIND
ASUS ROG Zephyrus Duo 16
20
DATA ANALYTICS
Big Data and the Role of AI in Transforming
Data-Driven Decisions
28
36
DRIVE TO THE FUTURE
Nissan GT-R R32 2025
FINTECH
Redefining the Future of Banking in
the UAE

46
DIGITAL TRANSFORMATION
Navigating Digital Transformation in
the Energy Sector
56
HEALTHCARE
The UAE’s Healthcare Revolution:
Leading the Charge into a Digital
Future
68
E-COMMERCE
Retail Tech and the Future of E-Commerce
76
VISIONARY SPOTLIGHT
Vilhelm Hedberg

Augmented Reality
AUGMENTED REALITY:
A NEW REALITY IN
REAL ESTATE
Augmented reality (AR) is revolutionizing the real estate
industry, offering innovative ways for companies to engage
with clients and enhance property viewing experiences. Unlike
virtual reality (VR), which immerses users in a completely
simulated environment, AR integrates digital elements into
the real world. This distinction allows real estate professionals
to provide clients with a realistic perspective of properties
while enhancing existing environments.
thetechnologyexpress.com
8 / Jan 2025

marketed through AR tools demonstrating
double the engagement of those showcased
through traditional methods.
AR and VR serve distinct purposes in the real estate industry.
While VR creates entirely simulated environments
that immerse users, AR overlays digital elements onto
the physical world, enhancing reality rather than replacing it.
Importantly, buyers don’t need to invest in expensive headsets
or specialized equipment to access AR tools. A smartphone or
tablet with a compatible app is sufficient, making AR accessible
and user-friendly. Although AR requires an initial investment,
it often proves more economical than traditional methods like
physical staging or repeated site visits. Its customizable nature
also allows companies to tailor solutions to their specific needs,
striking a balance between innovation and affordability.
The Advantages of AR in Real Estate: Pre-Construction
AR has become a game-changer in the pre-construction phase,
particularly for project conceptualization. By leveraging 3D
modeling and virtual tours, real estate companies can offer
clients immersive glimpses into their future homes or commercial
spaces. These tools provide interactive 360-degree views
and object rotation capabilities, enabling buyers to explore
layouts and details at their own pace. This method ensures
precision in visual presentations while reducing costs compared
to traditional approaches.
Virtual touring solutions also enhance client engagement.
Platforms like Redfin use AR features to allow users to virtually
tour properties, offering a detailed and realistic experience
without requiring physical visits. Such immersive tools are
instrumental in helping clients grasp property layouts, flow,
and unique features, ensuring informed decisions.
AR further elevates personalization during the pre-construction
phase. Clients can virtually customize their dream homes
in real time, selecting room layouts, experimenting with finishes,
and visualizing changes that align with their preferences.
This hands-on approach fosters satisfaction and significantly
increases the likelihood of purchase. Research reveals that
77% of clients value AR’s ability to clarify product differences,
underscoring its transformative potential.
Marketing during this phase also benefits significantly from
AR. Innovative tools, such as AR-enhanced brochures, engage
buyers by allowing them to explore and emotionally connect
with properties even before construction begins. These immersive
materials provide a competitive edge, with properties
AR in Real Estate: Post-Construction
Transitioning to the post-construction
phase, AR continues to offer significant
advantages. It provides a convenient way
for clients to explore properties virtually,
allowing them to examine layouts, details,
and designs even after the project is complete.
This approach creates a permanent
“open house” experience, enhancing client
satisfaction and engagement.
AR also helps clients bring their interior
visions to life. Through AR room planner
solutions, users can experiment with layouts,
customize lighting, and virtually place furniture.
This capability empowers buyers to
visualize their ideal living spaces, fostering
a stronger connection to the property and
facilitating informed decisions.
In marketing listed properties, AR redefines engagement by
moving beyond static materials. Interactive experiences such as
AR brochures allow potential buyers to immerse themselves in
properties, leading to an increase in sales values. This dynamic
approach ensures that buyers remain captivated, ultimately
driving conversions.
The Psychological Impact of AR and VR on Buyers
AR and VR technologies significantly influence buyer psychology
in the real estate market. By enabling buyers to visualize
their ideal homes in their current spaces, AR fosters a sense
of ownership. VR’s immersive tours create emotional connections,
simulating a “try-before-you-buy” experience that aids
decision-making. Personalized interactions with properties,
enhanced through AR and VR, are more likely to drive sales,
reflecting the power of tailored content.
Moreover, these technologies shift the real estate marketing
approach from a push to a pull dynamic. Traditional methods
often involve pushing information to buyers through advertisements
and listings. In contrast, AR and VR empower buyers
to actively pull property details that resonate with their preferences,
creating a more informed and satisfying experience.
Finally, the use of AR enhances visual context, bridging the
gap between online and offline experiences. Studies show
that interactions powered by AR yield a remarkably higher
conversion rate, highlighting the value of visual engagement
in real estate transactions.
Jan 2025 \ 9

Augmented Reality
Takeleap: A Leader in Immersive Technology
Takeleap, a UAE-based technology agency, has
established itself as a pioneer in crafting interactive
and memorable experiences that push the
boundaries of digital engagement. Their innovative
solutions seamlessly blend virtual and augmented
reality, empowering businesses to connect with
audiences in transformative ways.
An outstanding example of Takeleap’s expertise
is their collaboration with IKEA. Tasked with
enhancing customer engagement and education,
Takeleap proposed an immersive virtual reality
(VR) experience and a 360-degree VR tour instead
of a traditional augmented reality approach. This
dual solution redefined how customers interacted
with IKEA’s offerings.
For the 360-degree VR tour, Takeleap captured
the entire IKEA store using specialized cameras.
The footage was then integrated into Samsung
Galaxy S7 phones paired with Samsung Gear VR
headsets, allowing customers to explore the store’s
layout and products virtually via portable devices.
The second initiative involved an interactive
VR experience, enabling users to design living
spaces. Customers could choose from different
room layouts—300, 500, or 750 square feet—and
thetechnologyexpress.com
10 / Jan 2025

digitally furnish them with IKEA products. Each
product was meticulously scanned, textured, and
3D-modeled by Takeleap. Users could customize
furniture placement, colors, and arrangements in
real time, creating a personalized environment. Once
satisfied, they could proceed to a virtual checkout,
streamlining the purchase and delivery process.
The IKEA VR Experience, showcased in Amman,
Marrakech, Tangier, Casablanca, and Kuwait, led to
an increase in footfall and sales, demonstrating the
transformative potential of immersive technologies.
Transforming the Real Estate Experience
Augmented reality (AR) is making real estate
more interactive and efficient. By blending digital
elements with the real world, AR helps clients
better visualize properties, both before and after
construction, making it easier to make decisions
without the need for constant site visits. Companies
like Takeleap are already showing how AR
can improve client experiences and boost sales
through customizable, real-time visualizations. As
AR becomes more widely adopted, it’s clear that
it will play a key role in shaping the future of real
estate marketing and client engagement.
Jan 2025 \ 11

CYBERSECURITY
THE EVOLVING
LANDSCAPE OF
CYBERSECURITY:
CHALLENGES,
INNOVATION,
AND AI
INTEGRATION
thetechnologyexpress.com
Cybersecurity is evolving into a vital global
concern due to rising digital threats and
interconnected systems. From sophisticated
ransomware attacks to AI-driven
risks, organizations must innovate while
safeguarding data. As technologies like
AI and IoT reshape cybersecurity, proactive
strategies, employee awareness,
and cutting-edge defenses will be key to
future-proofing digital landscapes.
12 / Jan 2025

As of recent, the conversation around
cybersecurity has shifted from a
technical concern to a critical focus
for governments and businesses alike. In a
world increasingly defined by digital interdependence,
the stakes couldn’t be higher—
ransomware attacks are more targeted, AI
is shaping both defenses and threats, and
digital sovereignty is paramount.
Rising Threats in a Hyperconnected World
The scale of modern cyber risks is unprecedented.
Ransomware attacks, once
a sporadic nuisance, have evolved into a
sophisticated weapon targeting essential
industries such as healthcare and energy.
These attacks not only jeopardize data but
also disrupt critical services, necessitating
advanced and adaptive cybersecurity
strategies. The implications of these threats
are significant, disrupting operations and
eroding trust in affected institutions.
Phishing scams, employing advanced
social engineering tactics, are becoming
increasingly sophisticated, causing significant
financial and reputational damage to
organizations. The expansion of IoT and
cloud computing has introduced larger attack
surfaces, presenting security teams
with complex challenges in safeguarding
networks and data. As the digital landscape
becomes more interconnected, the potential
for widespread disruption increases, emphasizing
the need for robust and adaptive
security measures.
AI’s Role: Friend and Foe
Artificial Intelligence (AI) is revolutionizing
cybersecurity- AI-powered tools are now at
the forefront of threat detection and mitigation,
analyzing user behavior and network
patterns in real-time to identify anomalies
and potential risks. These systems provide
organizations with the ability to respond
swiftly and effectively to emerging threats,
enhancing their overall security posture.
However, AI also poses new challenges.
Cyber attackers are increasingly using AI to
enhance their tactics, deploying self-learning
malware and deepfake technology to bypass
traditional defenses. This dual-use nature
of AI means that cybersecurity strategies
must continually evolve, adopting proactive
approaches that leverage AI’s potential while
anticipating its misuse. The dynamic nature
of AI-driven threats highlights the need for
continuous innovation and adaptation in
cybersecurity practices.
Securing a digital future requires blending
innovation with rigorous protection
measures. Strategies that emphasize the
need to protect critical infrastructure while
harnessing emerging technologies such as
AI and IoT are crucial. A comprehensive
approach to cybersecurity aims to create
a resilient digital ecosystem that supports
sustainable growth and innovation.
By integrating AI and IoT, it’s possible to
enhance cybersecurity capabilities, ensuring
that new technologies contribute to,
rather than compromise, digital security.
This forward-thinking approach positions
organizations to lead in the global effort to
secure the digital landscape. The strategic
emphasis on innovation highlights the importance
of staying ahead of cyber threats
and fostering an environment where businesses
can thrive with confidence.
Jan 2025 \ 13

CYBERSECURITY
of UAE society in creating a secure digital
environment, supporting the vision’s goal
of ensuring a prosperous future.
The Future of Cybersecurity: Adapting
to Complexity
As organizations look to the future, cyberse-
thetechnologyexpress.com
Boosting Cybersecurity in the UAE
Launched by the UAE Cyber Security Council
in collaboration with strategic partners,
the Cyber Pulse initiative embodies the
nation’s commitment to a secure digital
future. As part of the National Cyber
Security Strategy, the initiative is aiming
to create a robust framework for digital
protection and awareness, aligning with
the UAE’s broader goals of digital transformation
and sustainable development.
The first phase of Cyber Pulse, introduced
in 2022, highlights its foundational role
in the UAE’s “Fifty Digital Projects.” This
ambitious initiative seeks to foster a culture
of cybersecurity through workshops,
sessions on handling information security
incidents, and widespread campaigns that
promote responsible digital practices. Notably,
the initiative was nominated for the
WSIS 2023 award, further cementing its
global significance.
A unique feature of Cyber Pulse is its
focus on social responsibility and inclusion.It
aspires to train 50,000 participants across
various demographics, offering a mix of
courses, workshops, and sessions. Operating
through three main axes—media, education,
and private sector collaboration—it’s ensuring
its impact is wide-ranging and effective.
By addressing the challenges of rapid digital
acceleration, the initiative safeguards the
UAE’s advancements in technology while
promoting the responsible use of its digital
infrastructure.
The UAE has also introduced three new
policies to strengthen its digital ecosystem:
cloud computing and data security,
Internet of Things (IoT) security, and the
establishment of cybersecurity operations
centers. These measures aim to address
emerging challenges and protect critical
infrastructure in an increasingly connected
world. Additionally, upcoming regulations for
the “encryption” law will align data security
practices with quantum systems, further
positioning the UAE as a leader in global
data security.
Along with multiple steps toward a safer
future, The UAE Cybersecurity Council
also has “The National Campaign for Cybersecurity,”
an initiative aimed at raising
awareness among government and private
institutions, as well as the wider public,
14 / Jan 2025
about the dangers of open cyberspace
and methods to safeguard against cyberattacks.
The campaign emphasizes the need
for caution and vigilance to prevent falling
prey to phishing and fraud attempts, which
exploit technology to deceive users into
revealing personal information and data.
Dr. Mohammed Hamad Al Kuwaiti, Chairman
of the UAE Cyber Security Council,
indicated that “The National Campaign for
Cybersecurity” comes in response to the
growing surge in cyber threats.
This is in light of the
tremendous digital developments
that the country
is witnessing, and in
confirmation of the UAE
government’s commitment
to providing a safe digital
environment for all residents
Dr. Mohammed Al Kuwaiti highlighted
that the National Campaign for Cybersecurity
aligns with the “We The UAE 2031” vision,
which focuses on fostering a connected
and dynamic society capable of adapting to
global advancements across various sectors.
The campaign aims to involve all members

curity strategies must evolve beyond merely
reacting to threats. Proactive measures,
including next-generation firewalls and
real-time monitoring powered by AI, are
becoming the norm. These advanced technologies
provide the capability to detect and
respond to threats in real-time, minimizing
potential damage and ensuring rapid recovery.
However, technology alone is not
enough. The human element—training employees,
building awareness, and cultivating
a culture of accountability—remains pivotal
in creating a resilient cybersecurity posture.
The dynamic nature of cybersecurity
requires a comprehensive approach that
not only addresses current threats but also
anticipates future challenges. AI, data security,
and evolving roles of CISOs are among
the top trends to watch, highlighting the
necessity for continuous innovation and
adaptation in cybersecurity strategies.
Jan 2025 \ 15

UAE Tech NEWS
FORBES MIDDLE EAST
SUMMIT SHOWCASES
DUBAI AS A WELLNESS
TOURISM LEADER
Forbes Middle East’s first Medical
Tourism and Wellness Summit, held
in Dubai, highlighted the city’s rise
as a global hub for medical travel. Featuring
expert discussions, cutting-edge tech
insights, wellness activities, and creative
workshops, the event showcased Dubai’s
seamless integration of luxury, innovation,
and healthcare.
ARCHER AVIATION TO LAUNCH COMMERCIAL AIR
TAXIS IN ABU DHABI
Archer Aviation will launch commercial
air taxi operations in Abu Dhabi,
supported by the Smart and Autonomous
Systems Council. Collaborating with
local organizations, Archer will introduce
eVTOL aircraft for sustainable urban transport.
The initiative aims to reduce traffic
and emissions, with services expected to
start as early as 2025.
thetechnologyexpress.com
AD PORTS GROUP
RECEIVES A1 CREDIT
RATING FROM
MOODY’S, REFLECTING
STRONG FINANCIAL
PERFORMANCE
AD Ports Group has earned an A1
credit rating with a stable outlook
from Moody’s, marking its
first rating from the agency. The rating
highlights AD Ports’ robust financials,
including $681 million in cash reserves,
and its strategic importance to Abu Dhabi’s
economy. The company also posted
record Q3 results.
MUBADALA TO
INTEGRATE AI
IN INVESTMENT
OPERATIONS
Mubadala Investment Company
plans to incorporate AI into
its operations, including an AI
consultant on its investment committee
by 2025. CEO Khaldoon Al Mubarak
announced this at the Milken Institute
Summit. Mubadala manages $330 billion
in assets and focuses on sectors like AI,
technology, and healthcare to diversify
its revenue sources.
UBER AND WERIDE
LAUNCH DRIVERLESS
MOBILITY SERVICE IN
ABU DHABI
Uber and WeRide have launched
the Middle East’s first commercial
driverless service in Abu Dhabi.
Available in areas like Saadiyat and Yas
Islands, the service features WeRide’s
autonomous vehicles with safety operators.
Uber plans to phase out safety drivers by
2025, enhancing safety and reducing traffic.
16 / Jan 2025

UAE AND MALAYSIA
SIGN CEPA TO BOOST
BILATERAL TRADE
The UAE and Malaysia have signed
a Comprehensive Economic Partnership
Agreement (CEPA) to boost
their trade, which was valued at $4.9
billion in 2023. The deal aims to increase
bilateral trade by 60% in the next five years,
strengthening Malaysia’s role as a trade
and investment hub for UAE businesses
in Southeast Asia.
DUBAI’S REAL ESTATE MARKET ATTRACTS
EUROPEAN INVESTORS
Dubai’s real estate market is seeing
rising interest from European
investors, especially Germans,
French, and British. This demographic
shift is driven by Dubai’s luxury
offerings, favourable tax policies, and
affordable living costs. British investors,
in particular, are drawn by the city’s
high-end properties and international
schools, boosting demand in key areas
and strengthening global investment
ties.
ETIHAD AIRWAYS
ANNOUNCES 30%
DISCOUNT ON ALL
FLIGHTS
Etihad Airways has launched a limited-time
sale offering up to 30%
off on all flights. Bookings must be
made by January 17, 2025, for travel between
February 24 and September 30,
2025. This promotion includes destinations
such as Moscow, Rome, Bangkok,
and Boston. Etihad Guest members can
further reduce costs by redeeming miles
or combining them with cash.
TOKINVEST SECURES
FULL VARA LICENCE FOR
RWA MARKETPLACE
Tokinvest has become the first firm
in the Dubai Multi Commodities
Centre (DMCC) to receive a full
licence from the Dubai Virtual Assets
Regulatory Authority (VARA) for its Real-World
Asset (RWA) marketplace. This
milestone allows Tokinvest to offer tokenized
investments in premium assets,
enhancing market accessibility and liquidity,
and reinforcing Dubai’s position
as a global hub for virtual assets.
AL ANSARI PARTNERS
WITH ABHI TO ENHANCE
FINANCIAL SOLUTIONS
Al Ansari Financial Services has
partnered with Abhi to introduce
Earned Wage Access (EWA) and
Send Now, Pay Later (SNPL) services in
the UAE. This collaboration aims to provide
flexible financial solutions to both
banked and unbanked communities,
allowing customers to access earned
wages before the scheduled payroll date
and remit funds internationally with deferred
payment. The services are set to
launch in Q2 2025.
Jan 2025 \ 17

GADGET REVIEWS
TECH UNWIND
APOLLO GO (2024)
If you’re searching for a reliable electric kick scooter to navigate
city streets, the Apollo Go (2024) strikes an impressive
balance between performance and practicality. While it’s not
the lightest, fastest, or longest-range option, it combines these
features seamlessly to deliver an 8/10 WIRED-recommended
experience.
At 46 pounds, the Apollo Go is manageable to carry up stairs,
and its folding mechanism, though requiring a bit of effort, locks
securely into place. Dual 350-watt motors power the scooter,
ensuring a smooth and responsive ride. Its 9-inch self-healing
tires, coupled with front and rear suspension, handle bumps and
uneven surfaces with ease.
Customization is a standout feature. Using Apollo’s app, you
can adjust speed settings to match your preferences—whether
cruising at a leisurely 15 mph or hitting its 28-mph top speed.
The app also lets you optimize regenerative braking, minimizing
the need for the rear drum brake.
Extras like a bell, turn signals, bright LED lights, a powerful
headlight, and a highly visible dot display add convenience and
safety. With its well-rounded features, the Apollo Go is an excellent
entry point for anyone venturing into micromobility.
ASUS ROG ZEPHYRUS DUO 16
thetechnologyexpress.com
The ASUS ROG Zephyrus Duo 16 is an impressive gaming
laptop that features a unique dual-screen design. The main
display is a 16-inch, 16:10 mini-LED panel with a refresh
rate of up to 165Hz, offering remarkable brightness and color
accuracy. Complementing this is a secondary 14-inch Screen-
Pad Plus, which provides additional space for multitasking and
secondary apps.
Under the hood, the Zephyrus Duo 16 packs AMD’s Ryzen
9 6900HX and NVIDIA’s GeForce RTX 3080 Ti, delivering exceptional
performance for both gaming and productivity tasks.
It effortlessly handles demanding games and creative software,
thanks to its powerful hardware and advanced cooling system.
While the dual-screen setup enhances functionality, it also
results in a thicker and heavier build compared to single-screen
laptops, and the keyboard placement may take some getting used
to. Additionally, the second screen draws more power, which may
impact battery life. However, these factors are relatively minor
considering the innovative design and enhanced capabilities that
the dual screens offer.
Overall, the ASUS ROG Zephyrus Duo 16 stands out for its
unique dual-screen experience, making it an excellent choice
for gamers and content creators seeking a versatile, high-performance
laptop with cutting-edge features.
18 / Jan 2025

LOGITECH BRIO 500
The Logitech Brio 500 stands out as an excellent webcam
choice for MacBook users, elevating video quality for conference
calls with 1080p 30fps recording. Its advanced
light correction ensures optimal appearance in various lighting
conditions. Similar to other Logitech webcams, the Brio 500 is
a plug-and-play device that connects via a USB-C port, making
it easy to use.
For those seeking customization, the LogiTune software offers
adjustments for field of view, contrast, brightness, autofocus, and
more. Additionally, the Brio 500 features Logitech’s RightSight
technology, which keeps you centered in the frame even as you
move, akin to Apple’s Center Stage on iPads.
While this external webcam is particularly beneficial for older
MacBook models with 720p cameras, newer MacBook users can
also take advantage of its superior video quality and customizations.
Despite being pricier than some other webcams, the Logitech
Brio 500 provides significant value with its enhanced features.
Pros include the RightSight feature, plug-and-play USB-C connection,
excellent light correction, and 1080p video recording
at 30fps. Overall, the Brio 500 is a worthy investment for those
who spend considerable time on video calls and seek top-tier
performance and flexibility.
THE XIAOMI SMART BAND 8
The Xiaomi Smart Band 8 impresses with its user-friendly
interface and comfortable design, making it a top choice
for fitness tracking and sleep monitoring. Its 1.62-inch, 192
x 490 AMOLED display is bright and colorful, and navigation is
intuitive through swipes despite the absence of a physical button.
What sets the Smart Band 8 apart is its detailed workout
reports. Unlike some trackers, it doesn’t require downloading
exercises from a companion app, allowing users to start tracking
various activities, including niche exercises like skiing, directly.
Post-workout, it provides comprehensive data on heart rate,
pace, speed, and calories burned, along with detailed summaries
of time spent in different heart rate zones.
A unique “Pebble” mode lets users attach the tracker to shoelaces
for enhanced running and cycling data, offering insights
like flight ratio and ground contact time. The band is lightweight
and comfortable for sleep, with a do-not-disturb feature and detailed
sleep insights displayed directly on the device and further
analyzed in the Mi app.
Battery life is another strong point; a 30-minute charge powers
the device for about two weeks. Overall, the Smart Band 8 offers
an easy-to-navigate interface, robust fitness and sleep tracking,
and an impressive battery life.
Jan 2025 \ 19

Data Analytics
HARNESSING
THE FUTURE:
HOW DATA
ANALYTICS WILL
DRIVE UAE’S
INNOVATION
Data analytics is transforming industries by
enhancing operations, improving customer
experiences, and driving innovation. Sectors
such as healthcare, finance, and retail are harnessing
AI, big data, and machine learning to
optimize processes. Additionally, data analytics
is shaping smart cities, governance, education,
and workforce development for sustainable
growth and efficiency.
The UAE’s commitment to becoming a global hub for technology
and innovation is evident in its ambitious vision for
the future. One area of particular promise is data analytics,
a driving force that will not only transform industries but also
reshape governance, urban living, and the way businesses operate.
From enhancing government services to driving efficiencies in
the private sector, data analytics is poised to revolutionize the
UAE in profound ways.
thetechnologyexpress.com
The UAE’s Data-Driven Future
The UAE has solidified its status as a tech-forward powerhouse,
leveraging AI, big data, and machine learning to build a more
data-driven economy. Bold initiatives like the UAE Artificial Intelligence
Strategy 2031 and UAE Data Strategy 2021 aren’t
just buzzwords—they’re game-changers. These programs are
turning data into a national asset, shaping smarter policies and
unlocking innovation across industries, from urban planning to
healthcare. It’s a bold vision that keeps the UAE at the forefront
of digital innovation.
Looking ahead, data analytics will be the backbone of the
UAE’s ambitious AI strategies, driving advancements in public
sector efficiency, citizen-centric services, and global leadership in
digital innovation. These technologies aren’t just about optimiz-
20 / Jan 2025

enhance operational efficiency and improve customer experiences.
Their innovative approach to data analytics is helping businesses
stay competitive and innovative in a rapidly evolving market.
In the retail sector, for instance, data analytics is enabling businesses
to personalize their offerings, predict consumer preferences,
and improve inventory management. Retailers are also using data
to optimize pricing strategies, ensuring they remain competitive in
a crowded market. As businesses continue to harness the power
of analytics, data will become a vital tool for driving innovation,
reducing costs, and improving decision-making across industries.
Furthermore, sectors such as healthcare and finance are also
seeing significant benefits from data-driven insights. In healthcare,
data analytics is already improving patient outcomes by enabling
personalized treatment plans based on individual data. The financial
sector, meanwhile, is using analytics to assess risk more effectively,
detect fraud, and develop more customized financial products for
consumers.
Shaping Smart Cities with Data
Smart cities are becoming a reality in the UAE, powered by the
integration of IoT devices and data analytics. Through initiatives
like Dubai’s Smart Dubai, the UAE is leveraging real-time data to
optimize urban life. Sensors embedded in traffic systems help alleviate
congestion, while data-driven insights enhance energy efficiency,
improve waste management, and reduce environmental impact.
Alpha Data, one of the UAE’s leading system integrators, plays
a crucial role in this transformation. With over 30 years of experience,
Alpha Data provides comprehensive data analytics solutions
that drive efficiency and innovation in smart city projects. Their
expertise in integrating IoT devices with data analytics platforms
is helping to create more connected and intelligent urban environments,
enhancing the quality of life for residents and visitors alike.
These advancements go beyond operations—smart city technologies
are elevating residents’ quality of life. Real-time analytics
enable faster emergency responses, more strategic resource allocation,
and improved public services. As smart cities in the UAE
ing systems—they’re reshaping industries,
boosting productivity, and fostering a more
sustainable, forward-thinking economy. With
data powering smarter decisions and innovation
at the core, the UAE is cementing
its reputation as a global trailblazer in AI
and digital transformation.
Data Analytics in the Business Landscape
Businesses in the UAE are already embracing
data analytics to optimize operations,
improve customer experiences, and remain
competitive in an increasingly digital world.
From SMEs to large corporations, companies
are leveraging big data to gather insights
into market trends, customer behavior, and
operational efficiency.
Saal, a leading AI and data analytics company,
is at the forefront of this transformation.
By offering advanced cognitive AI
solutions for healthcare, financial services,
and public services, Saal is enabling organizations
to make data-driven decisions that
Jan 2025 \ 21

Data Analytics
become increasingly sophisticated, data analytics
will underpin their ability to thrive, driving
sustainability and innovation on a global scale.
Innovation in Education and Workforce Development
As the UAE charts a path toward a diversified
economy, data analytics is reshaping the education
system to meet future demands. By analyzing
student performance data, educators can
tailor learning experiences to individual needs,
promoting better outcomes and engagement.
Personalized learning powered by analytics ensures
students receive the right support, fostering
a more adaptive and inclusive educational
environment.
10xDS - Exponential Digital Solutions is at
the forefront of this educational transformation.
Specializing in Robotic Process Automation (RPA)
and Digital Transformation consulting, 10xDS
leverages data analytics to develop innovative
educational programs that align with market
demands. Their solutions enable educators to
track student progress and adjust curricula to
ensure students are well-prepared for the future
workforce.
Data insights are also bridging the gap between
education and industry. By tracking labor market
trends, policymakers can identify in-demand
skills and adjust curricula to align with workforce
requirements. This strategic approach ensures
the UAE’s future workforce is equipped to thrive
in a rapidly evolving, data-driven economy.
Additionally, data analytics is a cornerstone of
workforce development. Businesses and policymakers
can leverage analytics to monitor market
trends, assess employee performance, and
refine training programs. These insights enable
thetechnologyexpress.com
22 / Jan 2025

informed decisions, helping to build a robust,
knowledge-based economy that prioritizes innovation
and sustainable growth.
Privacy and Security Challenges
As the UAE expands its data-driven capabilities,
privacy and security are taking center stage. The
introduction of the UAE Personal Data Protection
Law in 2024 signifies a critical milestone, ensuring
that personal data is managed responsibly
and in alignment with global standards. This law
underscores the government’s commitment to
fostering trust and safeguarding sensitive information
in an increasingly digital landscape.
In the future, the integration of data analytics
across industries will make robust cybersecurity
measures a necessity. Companies will need to
adopt advanced solutions to prevent breaches
and misuse, ensuring sensitive information
remains protected. Transparent data policies
will play a key role in maintaining public confidence,
emphasizing accountability and ethical
data practices as organizations harness the value
of information in transformative ways.
Data-Driven Governance and Public Services
Data analytics is playing a key role in transforming
governance in the UAE. The government has already
begun using data to optimize public services
such as healthcare, transportation, and waste
management. By analyzing data, authorities can
identify inefficiencies and improve service delivery,
ensuring resources are better allocated.
Looking ahead, data analytics will become
even more integrated into the UAE’s governance,
allowing for more transparent, efficient,
and accountable government operations. With
the ability to harness data to inform policy decisions,
the country will be better equipped to
address complex challenges like rapid population
growth, climate change, and resource management.
This data-driven approach promises not
only to improve the quality of services but also
to ensure that the government can proactively
tackle emerging issues.
Jan 2025 \ 23

CLOUD COMPUTING
thetechnologyexpress.com
CLOUD TECHNOLOGY IN THE UAE:
ACCELERATING BUSINESS GROWTH IN
2025 AND BEYOND
Cloud technology is transforming business operations globally, driving innovation and growth across industries.
With a shift towards multi-cloud and hybrid cloud strategies, organizations are enhancing performance,
scalability, and security. Cloud adoption enables faster service delivery, improved operational efficiency, and
new revenue streams, positioning companies for success in a digital-first world.
24 / Jan 2025

With cloud computing increasingly
becoming a pillar of digital transformation,
organizations across
various sectors are realizing the potential
of flexible, scalable infrastructures. These
solutions are driving operational efficiency,
enhancing collaboration, and fueling innovation.
The UAE’s rapid adoption of cloud
technology is not only optimizing business
operations but also opening new avenues
for growth, making it an essential enabler
of the country’s digital future.
In the UAE, cloud adoption has evolved
from a trend to a strategic priority for companies
looking to enhance their agility and
competitiveness in the global marketplace.
Whether it’s a government initiative or a
private enterprise, cloud technology is now
integral to business models across all industries.
The demand for more streamlined,
cost-effective, and secure IT infrastructure
solutions has prompted organizations to
pivot towards the cloud—fueling both innovation
and growth.
The Rise of Multi-Cloud and Hybrid Cloud
Solutions
One of the most significant trends in cloud
adoption is the shift toward multi-cloud
and hybrid cloud strategies. Traditionally,
businesses have relied on a single cloud
provider for all their needs. However, today’s
organizations are increasingly using multiple
platforms to distribute their workloads.
This multi-cloud approach allows businesses
to select the most effective services from
different providers, ultimately improving
performance and reducing reliance on any
one vendor.
By leveraging platforms such as Amazon
Web Services (AWS) for scalability, Microsoft
Azure for enterprise-grade solutions,
and Google Cloud for machine learning,
businesses can ensure they are utilizing the
best tools available for their specific needs.
Additionally, hybrid cloud models—which
combine private and public clouds—offer
organizations greater flexibility and control
over their operations, allowing them
to integrate existing infrastructure with
cloud-based applications seamlessly. This
hybrid flexibility is particularly valuable for
organizations looking to modernize their IT
systems while maintaining legacy systems
where necessary.
Driving Innovation and Efficiency Across
Sectors
Cloud technology is also having a transformative
effect on the UAE’s public and private
sectors. In government, cloud adoption
is enabling faster service delivery, better
citizen engagement, and more efficient operations.
The UAE’s smart city initiatives
underscore the potential of cloud computing
in creating smarter, more sustainable urban
environments. By harnessing the power of
data analytics and cloud-based solutions,
cities can optimize everything from traffic
management to energy consumption.
For businesses, cloud technology is
no longer just a way to reduce costs; it’s
a vehicle for innovation. Companies across
sectors, from retail to finance, are using
cloud-based platforms to better understand
their customers, improve products,
and introduce new services. The ability to
scale rapidly and access powerful data tools
has allowed businesses to test new ideas,
enhance customer experiences, and drive
faster product development cycles. The
cloud provides not just the infrastructure
but also the capabilities needed to accelerate
innovation.
The Role of YVOLV in the UAE’s Cloud
Landscape
As demand for cloud services grows in the
UAE, businesses are seeking reliable partners
to help navigate the complexities of
digital transformation. YVOLV, a prominent
cloud service provider in the MENA region,
is at the forefront of this transition. YVOLV
offers a range of tailored solutions—from
hybrid and multi-cloud strategies to AI integration
and advanced analytics—that enable
businesses to thrive in a rapidly changing
landscape.
By focusing on high-performance infrastructure
and security, YVOLV helps organizations
stay ahead of the curve while
optimizing costs. As cloud technology continues
to evolve, YVOLV is positioning itself
as a trusted partner for UAE businesses
looking to enhance their competitive edge,
manage risks, and scale operations. Their
expertise in both public and private cloud
solutions means that companies can rely
on them to deliver customized solutions
that are aligned with their business goals.
Unlocking New Revenue Streams
Cloud technology is also helping companies
uncover new opportunities for revenue
generation. One of the key benefits
of cloud adoption is the ability to reach
global markets. E-commerce businesses,
for example, can use cloud infrastructure
to scale up and meet the needs of international
customers, ensuring that operations
remain seamless regardless of location.
The cloud also facilitates the delivery of
subscription-based services, which provide
companies with steady, predictable
revenue streams through models such as
Software-as-a-Service (SaaS).
Moreover, the integration of emerging
technologies like artificial intelligence (AI)
and the Internet of Things (IoT) into cloud
environments is opening up entirely new
revenue streams. Companies can use these
technologies to offer predictive services,
improve operational efficiencies, and even
personalize customer experiences at an
unprecedented scale. Whether in manufacturing,
healthcare, or retail, the potential
for cloud-powered innovation is vast, and
businesses are increasingly tapping into
these capabilities to differentiate themselves
in competitive markets.
Future-Proofing Business Operations
Looking ahead, the UAE’s cloud adoption trajectory
appears poised for further growth.
With the government continuing to drive
initiatives aimed at advancing the country’s
digital infrastructure, cloud technology
will remain a central enabler of economic
and business growth. Hybrid and multicloud
strategies will allow companies to
future-proof their operations, ensuring
that they are adaptable and resilient in
the face of change.
For businesses in the UAE, cloud technology
is no longer just a tool for improving
operational efficiency. It is a platform for
growth, innovation, and long-term success.
As organizations continue to embrace cloud
solutions, they will be able to unlock new
business models, enhance customer experiences,
and capitalize on the digital
opportunities that lie ahead.
Jan 2025 \ 25

GLOBAL NEWS
PARKIN PARTNERS
WITH BATIC TO
TRANSFORM SAUDI
PARKING LANDSCAPE
Dubai-based Parkin collaborates
with Saudi Arabia’s BATIC to integrate
AI, data analytics, and
smart parking technologies. Combining
Parkin’s expertise and BATIC’s local network,
the partnership aims to enhance
Saudi Arabia’s parking infrastructure,
reduce congestion, and drive economic
growth through innovative solutions.
QATAR AIRWAYS
CONSIDERS SWITCHING
BOEING 737-10 ORDER
TO 737-8
Qatar Airways is contemplating removing
the Boeing 737-10 model
from its order book, opting instead
for the smaller 737-8 models, more suited
to its evolving fleet needs. The carrier,
which initially ordered 25 737-10s in 2022,
plans to transfer the planes to partners like
RwandAir and Virgin Australia.
TALY AND TELDA
PARTNER TO ENHANCE
DIGITAL PAYMENTS
Taly and Telda have launched a
groundbreaking service enabling
instant deposits via any bank card
on the Telda app. This collaboration simplifies
transactions, enhances security,
and improves user experience, marking
a significant step in advancing financial
technology accessibility in Egypt.
thetechnologyexpress.com
NEO SPACE GROUP ACQUIRES UP42 TO
STRENGTHEN SAUDI ARABIA’S SPACE INDUSTRY
Saudi Arabia’s Neo Space Group
(NSG), backed by the Public Investment
Fund, has entered into an
agreement with Airbus to acquire UP42,
a Berlin-based Earth observation plat-
form. This acquisition will expand NSG’s
geospatial division, supporting Saudi
Arabia’s Vision 2030 goals to diversify
its economy and strengthen its space
sector.
EDGNEX AND PPC
LAUNCH $157M DATA
CENTER PROJECT IN
GREECE
Edgnex, DAMAC’s digital infrastructure
arm, and Greece’s PPC Group
announced a $157M joint venture to
develop a 12.5MW data center in Spata,
Athens, scaling to 25MW in later phases.
This project enhances Edgnex’s global
investments across Europe, APAC, and
the Middle East, positioning Greece as a
critical IT hub.
26 / Jan 2025

QATAR THREATENS TO
HALT EU GAS EXPORTS
OVER DUE DILIGENCE
LAW
Qatar has warned it will stop LNG
exports to the EU if the bloc enforces
its new Corporate Sustainability
Due Diligence Directive, which mandates
supply chain responsibility. This could impact
regional energy dynamics, with the UAE
potentially facing increased competition
for LNG supplies and shifts in energy
partnerships, highlighting the tension
between environmental regulations and
energy security in the Gulf.
SAUDI ARABIA’S PIF INVESTS $200 MILLION IN JP
MORGAN FUND
Saudi Arabia’s PIF has invested $200
million in the SPDR J.P. Morgan
Saudi Arabia Aggregate Bond
UCITS ETF, launched in December 2024.
The ETF, the first internationally listed
Saudi fixed-income fund, tracks the J.P.
Morgan Saudi Arabia Aggregate Index
and offers exposure to government
and quasi-government bonds, including
sukuk. As of January 8, 2025, it had
assets of $241 million.
DAE ACQUIRES NORDIC
AVIATION CAPITAL TO
EXPAND FLEET
Dubai Aerospace Enterprise (DAE)
has signed an agreement to acquire
100% of Nordic Aviation
Capital (NAC), an aircraft leasing company.
As of September 2024, NAC’s fleet
comprised 252 owned and committed
assets on lease to approximately 60 airline
customers in about 40 countries.
Following the acquisition, DAE’s fleet
will total approximately 750 aircraft,
valued at around $22 billion, leased to
about 170 airline customers across 70
countries.
MIDDLE EAST OIL
SUPPLIES TO EUROPE
DECLINE, US STEPS IN
In 2024, Middle Eastern oil exports
to Europe fell by 22%, while U.S. and
South American oil exports increased,
filling the gap. This shift is due to geopolitical
factors, including conflicts in
Ukraine and the Middle East, which have
altered global oil trade routes. The U.S.
now exports 4 million barrels per day, becoming
a significant supplier to Europe.
DUBAI DISMANTLES
MAJOR INTERNATIONAL
MONEY LAUNDERING
NETWORKS
Dubai authorities have successfully
dismantled two major international
money laundering networks,
seizing a total of AED641 million
(approximately $174.5 million). The operations
involved the use of cryptocurrencies
and illicit financial transactions.
The Dubai Public Prosecution has referred
an Emirati national, 21 British nationals,
two Americans, a Czech national,
and two companies to the Criminal
Court of First Instance for prosecution.
Jan 2025 \ 27

DRIVE TO THE FUTURE
thetechnologyexpress.com
28 / Jan 2025

Nissan has unveiled an electric version of its
iconic R32 Skyline GT-R, marking a significant
step in the brand’s electrification journey. This
innovative model pays homage to the original “Godzilla”
while embracing modern electric technology.
The 2025 GT-R R32 is equipped with an electric
powertrain, though specific details regarding horsepower
and torque have not been officially disclosed.
While the original R32 featured a 2.6L twin-turbo inline-six
engine producing 276 hp, the electric version
is expected to offer enhanced performance, aligning
with Nissan’s commitment to high-performance electric
vehicles.
Maintaining the R32’s iconic silhouette, the electric
model incorporates subtle design enhancements to
improve aerodynamics. These modifications aim to reduce
drag and enhance efficiency, contributing to the
vehicle’s overall performance and range. The exterior
retains the classic lines and aggressive stance that enthusiasts
cherish, while integrating modern elements
that reflect Nissan’s forward-thinking approach.
The electric powertrain offers instantaneous
torque delivery, providing a responsive and exhilarating
driving experience. The dual-motor setup ensures
optimal power distribution to all wheels, enhancing
stability and cornering capabilities. This configuration
allows the GT-R R32 to maintain its reputation for
precision handling and dynamic performance, now
with the added benefits of electric propulsion.
Inside, the 2025 GT-R R32 offers a driver-focused
cockpit that combines modern technology with the
classic feel of the original model. The interior features
premium materials and an intuitive infotainment system,
providing the driver with the tools needed to
harness the car’s power. The cabin design reflects
Nissan’s commitment to blending performance with
comfort, ensuring an engaging and enjoyable driving
experience.
The 2025 Nissan GT-R R32 embodies Nissan’s vision
for the future of performance vehicles, where
electrification and tradition coexist harmoniously. By
reimagining a classic model with electric power, Nissan
demonstrates its dedication to innovation and
sustainability without compromising on performance.
This initiative marks a significant step in the automotive
industry’s transition towards electrification, setting
a new benchmark for future performance vehicles.
The 2025 Nissan GT-R R32 represents a harmonious
blend of heritage and innovation. By integrating
electric power into a beloved classic, Nissan not only
preserves the essence of the original GT-R but also
paves the way for the future of performance vehicles.
This model stands as a testament to Nissan’s commitment
to excellence and its vision for a sustainable,
high-performance future.
336 km/h
Speed
637 Nm
Torque
565 HP
Horse Power
Jan 2025 \ 29

Healthcare
DIGITAL HEALTH SOLUTIONS: CHARTING
A NEW COURSE IN UAE HEALTHCARE
Digital health is revolutionizing healthcare with AI, big data,
and telemedicine. Startups like Healthigo and Okadoc enhance
patient care by streamlining appointments, offering
virtual consultations, and integrating wearable technology.
These innovations focus on proactive, personalized care,
improving diagnostics and enabling more efficient, accessible
healthcare solutions.
thetechnologyexpress.com
Digital health is redefining the
healthcare paradigm, with the UAE
emerging as a hub for technological
innovation in the sector. By leveraging
cutting-edge tools like artificial intelligence
(AI), big data analytics, and telemedicine,
startups such as Healthigo and Okadoc
are creating transformative solutions that
prioritize efficiency, accessibility, and personalization.
These advancements mark a
departure from the traditional healthcare
model, introducing a dynamic interplay between
technology and patient care.
The Emergence of Digital Health
At its core, digital health integrates information
and communication technologies to
enhance the management of diseases, health
risks, and overall wellness. Its applications
range from mobile health (mHealth) and
electronic health records (EHRs) to wearable
devices and predictive analytics. The
UAE, with its forward-thinking policies, is
fostering a fertile ground for digital health
innovation, enabling startups to thrive.
Contrasted with traditional healthcare—
which is centered on physical consultations
and manual record-keeping—digital health
offers a scalable, data-driven approach. By
streamlining administrative processes and
enabling remote care, these solutions are
poised to address systemic inefficiencies
while improving patient outcomes.
Healthigo: Elevating Patient Engagement
Founded in 2018, Healthigo exemplifies the
potential of digital platforms to enhance
patient engagement. Its platform simplifies
the process of connecting patients with
healthcare providers. Users can seamlessly
search for providers based on their unique
requirements, access reviews, and schedule
appointments online. The platform’s
AI-driven capabilities ensure tailored recommendations,
aligning patients with the
most appropriate care pathways.
In addition to facilitating bookings,
Healthigo integrates features like appointment
reminders and follow-up notifications,
fostering adherence to treatment regimens.
Having expanded its offerings to include
30 / Jan 2025

advanced analytics for healthcare providers,
Healthigo is optimizing workflows and
contributing to data-driven decision-making
in patient care.
Okadoc: Driving Telemedicine Forward
Launched in 2017, Okadoc has solidified
its position as a leader in telemedicine and
virtual care. The platform enables patients
to consult with healthcare providers via
video, chat, or phone, eliminating logistical
barriers. This functionality is particularly
advantageous for individuals in remote
areas, those with mobility challenges, or
patients seeking immediate medical advice.
Okadoc’s integration with healthcare
infrastructures ensures continuity of care
through secure data exchange and comprehensive
patient records. In 2025, the platform
is leveraging AI to enhance diagnostic
accuracy during virtual consultations and
integrating wearable data for personalized
health tracking. Okadoc’s commitment to
interoperability and user-centric design
continues to drive its growth in the UAE
and beyond.
AI and Big Data: Catalysts for Transformation
The role of AI and big data in digital health
cannot be overstated. AI algorithms are
revolutionizing diagnostic capabilities,
enabling early detection of conditions
such as cancer through advanced image
analysis. These tools not only augment
diagnostic accuracy but also accelerate
decision-making processes.
Big data empowers healthcare providers
to derive actionable insights from vast
datasets. By identifying trends within patient
populations, these analytics inform
the management of chronic conditions
and the development of personalized care
plans. In 2025, UAE healthcare providers
are leveraging predictive analytics to enhance
resource allocation, reduce costs,
and deliver superior patient outcomes.
Reframing Preventive Care
One of the defining characteristics of digital
health is its emphasis on preventive care
and wellness. Unlike traditional models,
which often react to health issues, digital
health proactively addresses potential
risks through continuous monitoring and
timely interventions. Wearable devices, for
instance, enable real-time tracking of vital
signs, providing patients and providers
with actionable insights that can preempt
medical emergencies.
The integration of these technologies is
particularly relevant in the post-pandemic
era, where minimizing physical interactions
and ensuring continuity of care remain priorities.
By shifting the focus from reactive
to proactive healthcare, digital health solutions
are reshaping patient expectations
and clinical outcomes.
Future Directions for Digital Health in
the UAE
The UAE’s digital health landscape is poised
for significant growth, driven by strategic
investments and government initiatives
aimed at fostering innovation. Startups
like Healthigo and Okadoc exemplify the
potential for scalable solutions that address
local challenges while aligning with international
benchmarks.
In 2025, Healthigo is exploring partnerships
with insurance providers to streamline
claims processes, while Okadoc is integrating
mental health services to address rising
demand. Both companies are leveraging
advancements in AI and IoT to offer more
holistic and personalized care options.
Collaboration remains a cornerstone
of future advancements. Partnerships
between technology firms, healthcare
providers, and policymakers are creating
an integrated ecosystem. Furthermore,
regulatory frameworks prioritizing data
security and patient privacy are accelerating
adoption while fostering trust among
stakeholders.
As the UAE continues to position itself
as a global leader in digital health innovation,
the sector’s advancements are set to
redefine the standards of care, not only
locally but across the region.
Jan 2025 \ 31

Robotics
AI INTEGRATION IN ROBOTICS
The robotics industry is experiencing unprecedented growth,
driven by rapid advancements in artificial intelligence (AI).
Integrating AI into robotic systems is crucial for enhancing
their capabilities and unlocking new possibilities for
various applications.
thetechnologyexpress.com
AI integration significantly enhances
the autonomy and decision-making
capabilities of robots. Traditional robots
rely on pre-programmed instructions,
limiting their ability to adapt to dynamic
environments. AI, particularly through machine
learning and reinforcement learning,
enables robots to learn from their experiences
and make informed decisions in
real-time.
Autonomous robots equipped with AI can
navigate complex environments without
human intervention. By processing data
from an array of sensors, these robots can
identify obstacles, plan optimal paths, and
adapt to changing conditions. This capability
is critical in industrial settings, such as manufacturing
and logistics, where robots must
operate in unpredictable environments.
Machine learning algorithms empower
robots to recognize patterns and make
predictions based on historical data. For
instance, AI-driven robots in manufacturing
can detect defects in products, predict
maintenance needs, and optimize production
processes. This leads to reduced downtime,
enhanced efficiency, and improved
operational productivity.
Improving Perception and Interaction
AI integration also advances robots’ perception
and interaction capabilities. Computer
vision, a subset of AI, allows robots
to interpret visual data from cameras and
sensors. This technology enables robots
to recognize objects, identify components,
and understand their spatial relationships,
which is essential for precise and efficient
operations.
In manufacturing, AI-powered robots
can perform quality control by inspecting
products for defects and inconsistencies.
These robots can identify minute flaws that
may be overlooked by human inspectors,
32 / Jan 2025

ensuring high-quality output. Additionally,
AI-driven robots can sort and classify components,
streamline assembly processes,
and handle intricate tasks that require fine
motor skills.
Natural language processing (NLP) further
enhances human-robot interaction in
industrial settings. Robots equipped with
NLP can understand and respond to spoken
or written instructions, making them more
intuitive and user-friendly. This capability
is particularly useful in collaborative
environments, where robots and human
workers must communicate and coordinate
effectively.
Enabling Advanced Robotics Applications
AI integration unlocks advanced robotics
applications that were previously unattainable.
One such application is collaborative
robots, or cobots, which work alongside
humans in shared environments. Cobots
equipped with AI can adapt to human behavior,
ensuring safety and efficiency in tasks
that require human-robot collaboration.
In industrial settings, AI-driven cobots can
handle repetitive and physically demanding
tasks, allowing human workers to focus on
more complex and value-added activities.
This collaboration enhances productivity
while reducing the risk of workplace injuries.
Swarm robotics is another advanced
application enabled by AI. Swarm robots
communicate, coordinate, and make collective
decisions through AI algorithms.
This technology holds significant potential
in manufacturing processes that require
synchronized actions from multiple robots,
such as assembly lines and material handling.
Transforming Business Models and
Services
AI integration is revolutionizing business
models and services in the robotics industry.
Companies can leverage AI to offer innovative
solutions, opening up new revenue
streams and enhancing customer value.
The Robotics-as-a-Service (RaaS) model
exemplifies this transformation. Companies
provide robotic solutions on a subscription
basis, allowing clients to access cutting-edge
technology without significant upfront investment.
AI-driven robots in RaaS offerings
can be continuously updated and improved,
ensuring that clients benefit from the latest
advancements.
AI also enables predictive maintenance
services. By analyzing sensor data with AI
algorithms, companies can predict robot
failures and schedule maintenance proactively.
This approach reduces downtime and
maintenance costs, improving the reliability
and performance of robotic systems.
Enhancing Research and Development
AI integration enhances research and development
(R&D) efforts within robotics
companies. AI-powered simulation and
modeling tools enable engineers to de-
Jan 2025 \ 33

Robotics
thetechnologyexpress.com
sign, test, and optimize robotic systems
in virtual environments before real-world
deployment. This capability accelerates development
and reduces the risk of costly
errors.
Machine learning algorithms can also aid
in discovering new materials and components
for robotics. By analyzing vast datasets,
AI can identify promising materials
with desired properties, such as strength,
flexibility, or conductivity. This data-driven
approach accelerates innovation and enables
the development of advanced and
efficient robotic systems.
Addressing Integration Challenges
Despite the benefits, AI integration in robotics
presents several challenges. Ensuring
compatibility between AI algorithms and
existing robotic hardware and software is a
primary challenge. Companies must invest
in developing robust interfaces and integration
frameworks that facilitate seamless
communication between AI systems and
robotic components.
A critical consideration is that robots,
regardless of their type, must not be fully
autonomous. For instance, drones equipped
with AI must have levels of authority to
ensure safety and compliance. These levels
of authority enable human operators to
intervene and take control when necessary,
ensuring that autonomous systems
operate within safe and legal boundaries.
Data quality and availability are crucial
for successful AI integration. High-quality,
labeled data is essential for training machine
learning algorithms. Companies need to
establish processes for collecting, annotating,
and managing data to ensure the
accuracy and reliability of AI models.
Ethical and legal implications of AI integration
in robotics must also be addressed.
Issues such as data privacy, algorithmic bias,
and the impact of automation on the workforce
require comprehensive policies and
regulations.
34 / Jan 2025

Future Prospects of AI Integration in
Robotics
The future of AI integration in robotics
holds immense potential for innovation
and growth. As AI technologies evolve,
more sophisticated and capable robots
will emerge, performing a broader range of
tasks with greater precision and autonomy.
AI in robotic maintenance and inspection
is a promising area of development.
AI-powered robots can autonomously
perform equipment inspections, detect
anomalies, and predict maintenance needs.
These robots can analyze real-time data
from sensors, providing engineers with
critical insights and recommendations for
maintaining optimal performance.
The integration of AI in robotic assembly
lines is another exciting prospect. AI-driven
robots can adapt to changes in production
requirements, handle diverse components,
and optimize assembly processes. This technology
has the potential to revolutionize
manufacturing, making it more efficient,
flexible, and responsive to market demands.
AI integration in robotics is also expected
to drive advancements in precision
machining and fabrication. AI-powered
robots can perform high-precision tasks,
such as cutting, welding, and drilling, with
exceptional accuracy and consistency. This
capability is essential for producing complex
and high-quality components in industries
such as aerospace and automotive.
The key to success in this evolving landscape
lies in continuous innovation and
adaptability. By staying at the forefront of
AI and robotics technologies, companies
can develop cutting-edge solutions that
meet clients’ needs and contribute to the
industry’s advancement.
Jan 2025 \ 35

FINTECH
FINTECH INNOVATIONS:
DRIVING THE FUTURE OF
BANKING IN THE UAE
thetechnologyexpress.com
The FinTech industry is reshaping banking through AI, advanced
analytics, and digital-first solutions. Innovations like
AI-powered assistants, personalized financial tools, and
hybrid banking models are enhancing customer experiences,
driving efficiencies, and fostering financial inclusion. These
technologies are setting new standards and transforming
the future of banking globally.
36 / Jan 2025

The UAE is solidifying its position as
a global FinTech leader, spurred by
targeted investments, cutting-edge
technology, and a progressive approach to
financial services. As the region advances
toward 2025, strategic collaborations by
entities like Mubadala, Revolut, and Emirates
NBD are reshaping banking, setting a
global benchmark for innovation.
Catalyzing Digital Banking Growth
Mubadala, the UAE’s sovereign wealth
powerhouse, has taken a pivotal role in
accelerating FinTech growth through its
investment in Revolut. This strategic move
reinforces the UAE’s commitment to digital-first
financial ecosystems. For Revolut,
Mubadala’s backing signifies more than
just funding—it opens the door to scaling
operations across the Middle East, positioning
Revolut as a key enabler of financial
inclusion in the UAE.
Revolut’s tailored offerings, such as advanced
payment solutions and personal
finance management tools, align with the
UAE’s FinTech ambitions. The partnership
underscores the UAE’s vision of fostering
a thriving digital economy while delivering
customer-centric financial services that
cater to evolving consumer needs.
Revolut’s Ambitious 2025 Roadmap
Revolut’s strategic vision for 2025 focuses
on blending technological innovation with
customer empowerment. Core initiatives include
the rollout of an AI-powered financial
assistant designed to deliver personalized
insights and streamlined decision-making.
This feature reflects a broader trend in
financial services: leveraging AI to simplify
complex financial landscapes.
Revolut also aims to disrupt the UAE’s
traditional mortgage market by introduc-
Jan 2025 \ 37

FINTECH
ing flexible, consumer-friendly mortgage
solutions. Complementing its digital-first
strategy, the deployment of physical ATMs
is a calculated step to cater to diverse banking
preferences, ensuring accessibility for
all customers.
thetechnologyexpress.com
Pioneering AI and Advanced Analytics
As a cornerstone of the UAE’s banking
sector, Emirates NBD continues to lead
by example with its integration of artificial
intelligence and data analytics. These
technologies are transforming the bank’s
operations, driving efficiencies, and elevating
customer experiences.
One standout initiative is Emirates NBD’s
AI-powered virtual assistant, which facilitates
seamless customer interactions,
from managing transactions to delivering
financial advice. Beyond front-end services,
AI is also enhancing back-end processes
such as risk management and operational
efficiency, ensuring the bank maintains a
competitive edge.
The bank’s robust use of advanced analytics
provides actionable insights into
customer behavior, enabling hyper-personalized
financial solutions. By leveraging
machine learning and predictive analytics,
38 / Jan 2025

Emirates NBD is setting new standards in
customer engagement, reinforcing its role
as a FinTech innovator.
Transforming the Banking Landscape
The UAE’s FinTech sector is positioned
for unprecedented growth, bolstered by
strategic investments and a conducive
regulatory framework. Mubadala, Revolut,
and Emirates NBD are key drivers of this
transformation, introducing technologies
and strategies that are redefining banking
for consumers and enterprises.
Mubadala’s investment in Revolut paves
the way for a digital banking revolution,
emphasizing inclusivity and efficiency.
Revolut’s integration of AI, mortgages, and
ATMs reflects a commitment to meeting
diverse customer demands through a
hybrid approach. Meanwhile, Emirates
NBD’s pioneering work in AI and analytics
demonstrates how established institutions
can evolve to stay ahead in a competitive
market.
As these players continue to innovate,
the UAE’s FinTech ecosystem will not only
enhance financial services but also cement
the region’s position as a global hub for
technology-driven banking solutions. The
future of banking in the UAE is more than
promising—it is transformative.
Jan 2025 \ 39

FINTECH NEWS
UAE FIRMS TO DEVELOP
$1 BILLION SOLAR-
POWERED CRYPTO
MINING FARM
Gigatons and Hearst are partnering
to build the UAE’s largest solar
farm for cryptocurrency mining,
worth up to $1 billion. Announced at
the Bitcoin Mena conference, this project
aims to use the UAE’s abundant solar
energy for sustainable crypto mining.
Construction begins in early 2025.
UAE Hosts First Bitcoin
MENA Conference,
Positioning Abu Dhabi
as a Digital Hub
The inaugural Bitcoin MENA 2024
Conference, hosted by Sheikh Nahyan
bin Mubarak Al Nahyan, took place
at Abu Dhabi’s ADNEC Center, drawing
over 5,200 experts from 55 countries. The
event highlighted the UAE’s commitment
to innovation, digital currencies, and
blockchain, featuring key speakers and a
crypto art exhibition.
ASTRA TECH SECURES
LANDMARK $500M
FINANCING
Astra Tech has secured $500 million
from Citi to expand its Quantix
CashNow platform and Ultra app
ecosystem. The financing positions Astra
Tech as a leading regional fintech, enhancing
services like remittance, payments, and
loans for its 140 million global users.
CITI FUNDS UAE’S
QUANTIX TECHNOLOGY
WITH $500 MILLION
FOR FINTECH
EXPANSION
thetechnologyexpress.com
Quantix Technology Projects, a
subsidiary of Astra Tech, secured
$500 million in funding from Citi to
enhance its financial services. Announced
at Abu Dhabi Finance Week, the funding
supports the CashNow lending platform.
With a new UAE Central Bank licence,
Quantix plans to expand into lending,
credit, and microfinancing.
FAAD CAPITAL EXPANDS INTERNATIONALLY WITH
DUBAI OFFICE
FAAD Capital, an Indian angel fund,
has launched its first global office
in Dubai to deepen its presence in
the GCC region. The expansion aims to
connect Indian startups with international
investors, leveraging Dubai’s dynamic
financial ecosystem and fostering
cross-border collaborations.
40 / Jan 2025

DUBAI-BASED FINTECH
STAKE EXPANDS INTO
SAUDI MARKET
MASTERCARD AND DGPAYS PARTNER TO
ENHANCE EEMEA DIGITAL PAYMENTS
Mastercard has teamed up with
fintech leader Dgpays to drive
digital payment adoption across
Eastern Europe, the Middle East, and
Africa. The partnership aims to co-
develop secure, innovative payment
technologies and loyalty solutions,
empowering businesses and consumers
while fostering economic growth and
digital transformation in the region.
Stake, a Dubai-based digital real estate
investment platform, has launched
operations in Saudi Arabia, partnering
with local developer Al Rajhi Seventh
(RJ7). The platform’s inaugural Saudi fund
focuses on a commercial building in North
Riyadh, in collaboration with Saudi asset
manager Mulkia. This move aims to make
real estate investments more accessible.
LULU FINANCIAL
PARTNERS WITH
CIRCLE FOR
BLOCKCHAIN-
POWERED PAYMENTS
LuLu Financial Holdings has partnered
with Circle to optimize
cross-border payments using
USDC, Circle’s digital dollar. Through
its Digit9 platform, LuLuFin will target
Middle East-Asia remittance corridors,
leveraging blockchain technology
for faster, cost-efficient, and traceable
transactions, further enhancing its digital
financial services offerings.
EMIRATES NBD’S DENIZ
VENTURES INVESTS IN AI
INNOVATOR TEAMSEC
Deniz Ventures, the corporate
venture arm of Emirates NBD
Group, has invested in TeamSec, a
pioneer in AI-driven securitisation technology.
This strategic move underscores
Emirates NBD’s commitment to digital
transformation, enhancing transparency
and efficiency in securitisation, and fostering
innovation in the financial sector.
RAKEZ PARTNERS
WITH EDENRED UAE
TO SIMPLIFY SALARY
PROCESSING FOR
LABOURERS
Ras Al Khaimah Economic Zone
(RAKEZ) has partnered with Edenred
UAE to introduce the C3Pay
payroll card for industrial sector workers.
This innovative solution allows
labourers to manage their salaries digitally,
even without a bank account, providing
greater financial accessibility and
convenience across ATMs, retail outlets,
and online transactions.
Jan 2025 \ 41

Artificial Intelligence
THE SHAPE-SHIFTING
BRAIN: HOW ADAPTIVE AI IS
REDEFINING THE FUTURE OF
INTELLIGENCE
thetechnologyexpress.com
The United Arab Emirates (UAE) is at the forefront of integrating
adaptive artificial intelligence (AI) into various sectors,
reshaping the concept of intelligence. Through initiatives like
the UAE National Strategy for Artificial Intelligence 2031,
the nation aims to position itself as a global leader in AI by
enhancing government performance, economic growth, and
societal well-being. Significant investments, such as Abu
Dhabi’s $100 billion MGX fund, focus on AI advancements
across industries including healthcare, energy, and education.
These efforts underscore the UAE’s commitment to
harnessing AI’s transformative potential, fostering an environment
where technology and human ingenuity converge
to redefine intelligence.
42 / Jan 2025

The United Arab Emirates (UAE) has
achieved notable progress in the field
of artificial intelligence (AI), with a
specific emphasis on adaptive AI systems
that are capable of learning and evolving
over time. A principal endeavor in this
domain is the UAE National Strategy for
Artificial Intelligence 2031, which seeks to
establish the nation as a global frontrunner
in AI. This strategy aims to improve government
operations, stimulate economic
growth, and enhance societal well-being.
Furthermore, Abu Dhabi has created a
$100 billion fund known as MGX, which
is dedicated to investing in AI companies
on a global scale. This initiative supports
the activities of G42, a prominent technology
conglomerate that concentrates
on advancing AI across multiple sectors,
including healthcare, energy, and education.
Advancements in AI Research and Development
The UAE has shown a strong commitment to
AI research and development, with the Technology
Innovation Institute in Abu Dhabi at
the forefront. The institute has developed
open-source language models like Falcon,
which have gained international recognition
for their performance. These AI models
are being applied across various sectors,
including healthcare, to enhance services
and outcomes. By focusing on AI-driven
innovations, the UAE is positioning itself
as a leader in technological advancements,
using cutting-edge AI to improve both public
and private sector operations.
Integration of AI in Key Sectors
Adaptive AI is being integrated into several
key sectors within the UAE:
1. Healthcare: AI-driven solutions are
enhancing diagnostics, patient care, and
operational efficiency. For instance, AI models
are being used to analyze medical data,
leading to improved patient outcomes.
2. Energy: AI is optimizing resource management
and improving efficiency in the
energy sector. Adaptive AI systems are
being employed to monitor and manage
energy consumption, contributing to sustainability
efforts.
3. Education: AI technologies are personalizing
learning experiences, catering to
individual student needs, and improving
educational outcomes. Adaptive learning
platforms are being introduced to provide
customized educational content.
Jan 2025 \ 43

COVER STORY
Challenges and Ethical Considerations
While the UAE’s advancements in adaptive
AI are commendable, they come with challenges
and ethical considerations:
1. Data Privacy: Ensuring the protection
of personal data in AI applications is paramount.
The UAE is working on robust data
governance frameworks to address these
concerns.
2. Regulation: Developing comprehensive
regulations that keep pace with rapid AI
advancements is essential to balance innovation
with societal well-being. The UAE
is actively formulating policies to create
an AI-friendly ecosystem.
thetechnologyexpress.com
44 / Jan 2025

The UAE has adopted a proactive strategy
regarding adaptive artificial intelligence,
characterized by significant investments
and well-defined initiatives. This approach
reflects the nation’s dedication to establishing
itself as a global leader in the field
of artificial intelligence. By incorporating
AI into diverse sectors and tackling related
challenges, the UAE is transforming the
concept of intelligence and establishing a
standard for other countries to emulate.
Jan 2025 \ 45

Digital Transformation
NAVIGATING DIGITAL
TRANSFORMATION IN THE
ENERGY SECTOR
The energy sector stands at the precipice of a revolutionary
shift driven by digital transformation. For
B2B enterprises, understanding the nuances of this
change is vital for leveraging new opportunities and
maintaining a competitive advantage.
thetechnologyexpress.com
Integrating Internet of Things (IoT) devices and Artificial Intelligence
(AI) is reshaping operational landscapes in the energy
sector. IoT sensors provide critical real-time data on equipment
performance, facilitating predictive maintenance. By processing
this data, AI can forecast maintenance needs, optimize schedules,
and enhance the longevity of assets, reducing downtime
and operational costs.
IoT devices can be installed across various assets, including
turbines, transformers, and distribution lines, to continuously
monitor performance. Data collected from these devices can be
analyzed to identify patterns and anomalies, allowing for early
detection of potential issues. Predictive maintenance supported
by AI not only minimizes unplanned outages but also reduces
the cost of repairs by addressing problems before they escalate.
AI-powered analytics go beyond maintenance. They optimize
operations by adjusting parameters in real time, such as load
distribution and voltage regulation, to improve efficiency. Machine
learning algorithms learn from historical data and make
adjustments based on current conditions, ensuring optimal
performance across the energy grid. This dynamic approach
to operations management results in significant cost savings
and enhanced reliability.
Advanced Energy Management
Digital transformation in energy management is embodied by
the adoption of advanced metering infrastructure (AMI) and
smart grids. AMI delivers granular energy usage data, enabling
utilities to gain deep insights into consumption patterns and
optimize distribution. Smart grids enhance real-time network
monitoring, enable the seamless integration of renewable energy,
and support demand response programs, fostering a more
reliable and efficient energy supply.
AMI systems replace traditional meters with digital devices
that communicate usage data in real time. This data is invaluable
for utilities, allowing them to detect inefficiencies, identify peak
demand periods, and plan distribution accordingly. For consumers,
AMI provides insights into their energy usage, empowering them
to make informed decisions and reduce consumption.
Smart grids represent a significant leap forward in energy
management. These intelligent systems use sensors and auto-
46 / Jan 2025

mated controls to monitor and manage
the flow of electricity. They facilitate the
integration of renewable energy sources
by dynamically balancing supply and demand.
For instance, when solar generation
is high, smart grids can store excess energy
in batteries or direct it to areas with higher
demand. During periods of low renewable
generation, smart grids can quickly activate
backup power sources to maintain stability.
Demand response programs enabled
by smart grids offer an additional layer of
optimization. These programs incentivize
consumers to reduce or shift their energy
usage during peak periods, alleviating
strain on the grid. By leveraging real-time
data and automation, smart grids enhance
the overall efficiency and resilience of the
energy network.
Integrating Renewable Energy Sources
The push towards renewable energy integration
is a cornerstone of digital transformation
in the energy sector. Advanced
forecasting algorithms play a pivotal role
by predicting energy output from solar and
wind sources based on weather conditions,
aiding grid operators in maintaining supply-demand
balance. The advent of virtual
power plants (VPPs) aggregates distributed
energy resources, enhancing grid reliability
and creating new revenue streams.
Renewable energy sources such as solar
and wind are inherently variable, posing
challenges for grid stability. Accurate forecasting
is essential for integrating these
sources effectively. Advanced algorithms
analyze weather data, historical generation
patterns, and other variables to predict
renewable output. These forecasts enable
grid operators to plan for fluctuations and
deploy backup resources as needed, ensuring
a steady supply of electricity.
Virtual power plants (VPPs) offer an innovative
approach to renewable integration.
A VPP aggregates various distributed energy
resources, including solar panels, wind
turbines, and battery storage systems, and
manages them as a single entity. By coordinating
the operation of these assets, VPPs
provide grid services such as frequency
regulation, voltage control, and peak shaving.
This aggregation enhances the efficiency
and reliability of the grid while creating
new opportunities for revenue generation.
Furthermore, digital platforms enable
peer-to-peer energy trading, allowing
prosumers to buy and sell excess energy
directly. This decentralized approach to
energy trading reduces transaction costs
and increases market efficiency. Blockchain
technology ensures transparency and security
in these transactions, fostering trust
among participants.
Innovative Business Models
The digital transformation journey has
catalyzed the emergence of new business
models in the energy sector. One
such model is Energy-as-a-Service (EaaS),
which provides customized energy solutions
rather than merely selling electricity.
This model promotes efficiency and sustainability,
opening new avenues for recurring
revenue. Furthermore, blockchain
technology is revolutionizing peer-to-peer
energy trading, reducing transaction costs
and empowering consumers with greater
market participation.
Energy-as-a-Service (EaaS) is a subscription-based
model that offers tailored
energy solutions to customers. Instead of
purchasing electricity, customers subscribe
to a suite of services that include energy
management, demand response, and
distributed generation. This model aligns
with the growing demand for sustainable
and efficient energy solutions, providing
customers with cost-effective and flexible
options.
EaaS providers leverage advanced analytics
and IoT devices to monitor and optimize
energy usage. For example, a commercial
building subscribed to EaaS might have
smart sensors installed throughout its
premises. These sensors collect data on
lighting, heating, and cooling, allowing the
EaaS provider to optimize energy usage
in real time. The provider can also offer
recommendations for further efficiency improvements,
helping the customer reduce
costs and minimize their environmental
footprint.
Blockchain technology is transforming
Jan 2025 \ 47

Digital Transformation
the energy trading landscape by enabling
peer-to-peer transactions. In a blockchain-based
energy market, prosumers
can sell excess energy generated by their
solar panels directly to their neighbors. This
decentralized approach reduces the need
for intermediaries and lowers transaction
costs. Blockchain ensures the transparency
and security of these transactions, building
trust among participants.
Peer-to-peer energy trading also empowers
consumers by giving them more
control over their energy usage and pricing.
By participating in the energy market,
consumers can take advantage of favorable
prices and contribute to a more efficient
and resilient grid. This democratization of
energy trading is a key component of the
digital transformation in the energy sector.
thetechnologyexpress.com
Addressing Digital Transformation
Challenges
The benefits of digital transformation come
with their own set of challenges. Cybersecurity
is paramount as digital reliance grows,
necessitating robust protection measures
against potential threats. Integrating legacy
systems with new digital technologies
requires substantial investment and expertise.
Effective data management is crucial
given the sheer volume of data generated,
necessitating advanced analytics capabilities
and robust data governance frameworks.
Additionally, upskilling the workforce to
navigate this digital landscape is essential
for sustained success.
Cybersecurity is a critical concern in
the digital transformation of the energy
sector. As energy systems become more
interconnected and reliant on digital technologies,
they are increasingly vulnerable to
48 / Jan 2025

cyberattacks. A successful cyberattack on
an energy infrastructure could have severe
consequences, including power outages
and damage to critical equipment. To mitigate
these risks, energy companies must
implement comprehensive cybersecurity
strategies that include threat detection,
risk assessment, and incident response.
Integrating legacy systems with modern
digital technologies is another significant
challenge. Many energy companies operate
with outdated infrastructure that is not
compatible with new digital solutions. Upgrading
these systems requires substantial
investment in both hardware and software.
Additionally, ensuring seamless integration
between legacy and new systems requires
expertise in systems engineering and interoperability
standards.
Effective data management is essential
for maximizing the benefits of digital transformation.
The volume of data generated
by IoT devices, smart meters, and other
digital tools can be overwhelming. Energy
companies must invest in advanced analytics
capabilities to process and analyze this
data effectively. Robust data governance
frameworks are also necessary to ensure
data quality, privacy, and security.
Upskilling the workforce is critical for
navigating the digital landscape. As digital
technologies become more integral
to energy operations, there is a growing
demand for professionals with expertise
in data analytics, cybersecurity, and digital
systems management. Energy companies
must invest in training and development
programs to equip their employees with
the skills needed to thrive in a digitally
transformed environment.
Looking Ahead: The Future of Digital
Transformation
The trajectory of digital transformation
in the energy sector is dynamic and ever-evolving.
Technologies such as AI,
machine learning, blockchain, and 5G
hold immense potential to drive further
innovation. AI and machine learning can
enhance predictive analytics, optimize
energy management, and refine customer
insights. Blockchain offers secure and
transparent platforms for energy trading,
while 5G technology facilitates real-time
data transmission, crucial for efficient IoT
and smart grid operations.
Looking ahead, collaboration and partnerships
will play a crucial role in the digital
transformation journey. Energy companies,
technology providers, and other stakeholders
must work together to develop and
implement innovative solutions that address
industry challenges and drive sustainable
growth. By fostering a collaborative ecosystem,
the energy sector can accelerate
its transformation and unlock new opportunities
for innovation and efficiency.
Jan 2025 \ 49

WEB3
PIONEERING
THE WEB3 ERA
Web 3.0, powered by blockchain technology,
is revolutionizing industries by decentralizing
data control, enhancing security, and
improving efficiency. This next evolution of
the internet enables greater transparency,
fosters financial inclusion through decentralized
finance, and optimizes operations
in various sectors.
thetechnologyexpress.com
50 / Jan 2025

UAE Tech visionaries
The UAE is fast becoming a global hub
for technological innovation, with
Web 3.0 and blockchain technology
leading the charge. As the nation continues
to invest in digital transformation, local
companies are at the forefront, driving this
revolution. These pioneers are not only
reshaping the technological landscape but
also setting new benchmarks for security,
transparency, and efficiency.
The Promise of Web 3.0 in the UAE
Web 3.0 represents the next evolution of
the internet, where decentralized networks
empower users with greater control over
their data and interactions. In the UAE,
this shift is being embraced across various
sectors, from finance and healthcare to
supply chain management and beyond.
The nation’s proactive stance towards
adopting these technologies is evident
in initiatives like the Dubai Blockchain
Strategy and the Abu Dhabi Blockchain
& Digital Assets Committee, which aim to
integrate blockchain into daily operations
and governance.
Enhancing Financial Services
The financial sector is one of the most
impacted by Web 3.0 technologies, offering
unprecedented opportunities for
innovation and efficiency. Decentralized
finance (DeFi) platforms are democratizing
access to financial services, allowing
users to engage in lending, borrowing,
and trading without intermediaries. This
transformation is fostering greater financial
inclusion and reducing transaction costs,
making financial services more accessible
to a broader population.
Tenzro is a leading example of a company
leveraging Web 3.0 in the financial sector.
Their decentralized applications (dApps)
enable users to perform financial activities
seamlessly, providing a secure and efficient
alternative to traditional banking services.
By eliminating intermediaries, Tenzro’s
solutions reduce costs and enhance security,
showcasing the transformative potential
of Web 3.0 in finance.
Revolutionizing Supply Chain
Management
Blockchain technology is making significant
strides in supply chain management by
enhancing transparency and efficiency.
Real-time tracking of goods, verification
of authenticity, and the creation of immutable
records are some of the benefits
that blockchain offers to the supply chain
industry. These improvements not only
build trust among stakeholders but also
streamline operations, reducing the risk
of fraud and errors.
Companies like Tenzro are at the forefront
of this transformation, developing
blockchain-based supply chain management
tools that provide real-time tracking and verification
of goods. By leveraging blockchain,
these solutions ensure transparency and
efficiency, contributing to a more reliable
and streamlined supply chain ecosystem.
Transforming Healthcare
In the healthcare sector, blockchain
technology is enhancing the security and
accuracy of patient data. By providing a
decentralized and secure platform for
storing and sharing information, blockchain
ensures that patient records are
accurate, up-to-date, and accessible only
to authorized personnel. This not only
improves patient care but also reduces
administrative burdens and the risk of
data breaches.
The integration of blockchain in healthcare
is a testament to the broader impact
of Web 3.0 technologies. As healthcare
providers adopt these solutions, they
can offer more personalized and efficient
care, ultimately leading to better patient
outcomes and a more resilient healthcare
system.
Building a Secure Digital Ecosystem
As the UAE continues to embrace Web 3.0
and blockchain technology, the importance
of security cannot be overstated. Ensuring
Jan 2025 \ 51

WEB3
the integrity and safety of blockchain applications
is crucial for gaining user trust
and driving widespread adoption. This is
where companies like QuillAudits play a
critical role. Specializing in smart contract
audits and security assessments, QuillAudits
provides comprehensive solutions
to identify and mitigate vulnerabilities
in blockchain projects. Their meticulous
approach helps prevent potential exploits
and enhances the overall trust in decentralized
applications (dApps).
Security, coupled with regulatory compliance,
is essential for building a trusted
digital ecosystem. The UAE government
has been proactive in establishing a regulatory
framework that supports innovation
while ensuring the protection of users. This
includes regulations for cryptocurrency
exchanges, ICOs, and blockchain-based
businesses, aimed at fostering a secure and
transparent environment for digital assets.
thetechnologyexpress.com
Ripple’s Impact on Regional Payments
The financial sector is seeing transformative
changes with blockchain technology,
particularly in the realm of cross-border
52 / Jan 2025

UAE Tech visionaries
payments. Ripple has been a key player in revolutionizing
regional payments with its flagship product,
RippleNet. RippleNet provides a real-time gross settlement
system, currency exchange, and remittance
network that uses a distributed ledger to facilitate
secure, instant, and low-cost international payments.
This technology reduces the friction associated with
cross-border transactions, making it a game-changer
for the financial industry in the UAE and beyond.
Ripple’s commitment to innovation is evident in
its continuous efforts to expand its network and
enhance its technology. The company’s recent ebook,
“Trends in Regional Payments,” highlights the latest
advancements and future directions in the payments
industry, showcasing Ripple’s role in streamlining and
improving international payments.
The Future of Web 3.0 in the UAE
The future of Web 3.0 in the UAE is poised for significant
advancements, driven by continuous investments in
blockchain infrastructure and a supportive regulatory
environment. The nation’s strategic initiatives, such
as the Dubai Blockchain Strategy, are set to further
catalyze the adoption of blockchain technology across
various sectors, ensuring that the UAE remains at the
forefront of digital transformation.
As local companies continue to innovate, they will
play a crucial role in shaping a robust and secure digital
ecosystem. QuillAudits’ focus on security ensures that
blockchain applications are safe and reliable, fostering
trust among users. Tenzro’s decentralized solutions
are breaking down traditional financial barriers, promoting
inclusion and efficiency. Meanwhile, Ripple’s
advancements in regional payments are revolutionizing
cross-border transactions, positioning the UAE as a
global financial hub.
Looking ahead, the integration of advanced technologies
such as artificial intelligence, blockchain,
and cloud computing will drive further innovation,
creating new opportunities for growth and development.
The UAE’s vision for a data-driven, digitally
empowered future is becoming a reality, with Web
3.0 technologies at its core. This vision, supported by
ongoing investments and a commitment to regulatory
excellence, ensures that the UAE remains a beacon of
innovation and a leader in the global digital economy.
Jan 2025 \ 53

CRYPTO NEWS
BITOASIS SECURES
FULL VASP LICENSE,
STRENGTHENING
DUBAI’S CRYPTO
INDUSTRY
Dubai-based crypto exchange BitOasis
has received a full Virtual
Asset Service Provider (VASP)
license from VARA, enabling expanded
crypto trading services. This milestone
underscores Dubai’s growing prominence
as a global leader in regulated virtual
asset markets and innovation.
Crypto.com Appoints Mohammed Al Hakim as
UAE President
Crypto.com has named Mohammed Al
Hakim as its UAE President, marking
the first Emirati in this role. With
extensive leadership experience, Al Hakim
will drive regional growth, strengthen
UAE-GCC partnerships, and enhance
Crypto.com’s innovation in the thriving
digital asset sector.
AE COIN RECEIVES
FINAL APPROVAL,
PIONEERS UAE’S
STABLECOIN MARKET
CRYPTO.COM
EXPANDS IN UAE WITH
ORION PRINCIPALS
ACQUISITION
BITPANDA GAINS VARA
APPROVAL, EXPANDS
TO UAE
thetechnologyexpress.com
AE Coin, the UAE’s first regulated
stablecoin, has secured approval
from the Central Bank of the UAE.
Backed by dirham reserves, it ensures
stability and security, advancing the UAE’s
leadership in blockchain innovation and
supporting the nation’s growing digital
economy.
Crypto.com has acquired Abu Dhabi-based
brokerage Orion Principals
Limited to enhance its financial
services portfolio. This move aligns with
Crypto.com’s strategy to offer securities,
derivatives, and more, leveraging the
UAE’s robust regulatory framework for
digital assets.
European crypto leader Bitpanda
secures in-principle VARA approval,
debuting in the UAE as Bitpanda
Broker MENA DMCC. With a Dubai
base and key partnerships, the firm aims
to foster secure, global digital asset
adoption, leveraging the UAE for strategic
growth.
54 / Jan 2025

MASTERCARD
LAUNCHES CRYPTO
CREDENTIAL IN UAE
AND KAZAKHSTAN
Mastercard has introduced its
Crypto Credential solution in
the UAE and Kazakhstan, enhancing
the security and simplicity of
cryptocurrency transactions. This initiative
allows users to send and receive
cryptocurrencies using simple aliases instead
of complex blockchain addresses,
in collaboration with regional exchanges
like CoinMENA, ATAIX Eurasia, and Intebix.
EU’S NEW CRYPTO
REGULATIONS PROMPT
FIRMS TO CONSIDER UAE
RELOCATION
The European Union’s implementation
of the Markets in Crypto-Assets
(MiCA) Regulation, effective
December 30, 2024, introduces stringent
requirements for crypto-asset service
providers, including licensing and
anti-money laundering controls. This has
led many crypto ventures to consider
relocating to the UAE, attracted by its
more flexible regulatory environment.
HEX TRUST INTRODUCES
FIAT ON/OFF-RAMP
SERVICES IN DUBAI
Hex Trust has launched HT Markets
MENA in Dubai, offering fiat on/
off-ramp services to institutional
clients and accredited investors. This
initiative enables seamless conversion
between cryptocurrencies and fiat currencies,
enhancing market accessibility.
The services are available to clients with
a minimum on-ramp threshold of AED
368,000 (approximately USD 100,000).
BITGET INTEGRATES ZEN.COM FOR SEAMLESS FIAT
TRANSACTIONS
Bitget has partnered with ZEN.com
to enable seamless fiat deposits
and withdrawals in 11 currencies,
including PLN, CZK, DKK, AUD,
CAD, NOK, SEK, CHF, and HUF. This
integration enhances accessibility for
users in underserved European markets
and Oceania. While the UAE is not
among the supported countries for ZEN.
com account registration, UAE users can
still benefit from Bitget’s services.
BITGET BURNS 800
MILLION BGB TOKENS TO
BOOST VALUE
Bitget has completed a burn of 800
million BGB tokens, reducing the
total supply by 40%. The move
aims to enhance token value and scarcity.
The company plans to implement
a quarterly burn strategy, using 20% of
profits from its operations to repurchase
and burn BGB tokens, starting in 2025.
Jan 2025 \ 55

Healthcare
thetechnologyexpress.com
THE UAE’S HEALTHCARE
REVOLUTION: LEADING
THE CHARGE INTO A
DIGITAL FUTURE
The healthcare industry is rapidly adopting digital technologies, including AI, telemedicine,
and precision medicine, to improve patient care and system efficiency. AI
enhances diagnostics and decision-making, while telemedicine provides greater access
to healthcare services. Advances in genomic medicine are enabling personalized
treatments, ultimately shaping a more accessible and efficient healthcare system.
56 / Jan 2025

The United Arab Emirates (UAE) is
spearheading a healthcare revolution,
driven by the Ministry of Health
and Prevention’s innovative digital services
aimed at enhancing patient experiences.
Over the past decade, the UAE’s healthcare
landscape has transitioned from a
reactive “sick care” model to a proactive,
technology-focused “lifelong healthcare”
approach. This transformation is powered
by advancements in medical technology, AI
predictive modeling, genomic sequencing,
smart wearables, and telemedicine.
A New Chapter in Healthcare
The UAE’s healthcare market is set for substantial
growth, with projections indicating
significant expansion in the coming years.
Insights10 reports that the UAE Digital
Health market is anticipated to experience
rapid development, driven by an impressive
compound annual growth rate (CAGR).
Many healthcare facilities in the region now
utilize electronic records, facilitated by the
Universal Electronic Medical Recorder
system, which keeps a comprehensive
patient history accessible to authorized
practitioners nationwide. Telemedicine
initiatives are bridging the gap between
doctors and patients, enabling home-based
care. Dubai has successfully conducted medication
deliveries via drones, in partnership
with Fakeeh University Hospital at Dubai
Silicon Oasis.
Embracing Technological Advancements
Significant government investment in healthcare
infrastructure aims to position the UAE
as a leading medical center in the Middle
East. The Emirates Health Services (EHS)
Innovation Strategy for 2023-2026 aligns
with the National Strategy for Wellbeing
2031 and the “We the UAE 2031” vision,
as well as the UAE Centennial 2071 goals.
As 2025 approaches, the UAE is focusing
on key areas to achieve its healthcare
objectives:
Artificial Intelligence (AI)
AI is revolutionizing healthcare services in
the UAE, with applications ranging from
chatbots and predictive data analysis to
AI-assisted robotic surgery. The Department
of Health (DOH) has introduced an
AI Policy to regulate AI use in healthcare,
ensuring compliance with UAE and DOH
regulations, including data protection. A
report by PwC estimates that AI adoption
in healthcare could save the UAE billions
annually by 2030. By 2025, AI-driven solutions
are expected to be integral in reducing
diagnostic errors and enhancing patient
care efficiency.
Telemedicine
Telemedicine is transforming healthcare
delivery in the UAE, enabling remote diagnosis
and treatment and eliminating
the need for in-person consultations. The
Dubai Health Authority (DHA) reported a
significant increase in telemedicine consultations
in 2022. With numerous hospitals
offering telemedicine services, Dubai has
seamlessly integrated technology into its
healthcare system. The goal for 2025 is to
expand these services further, ensuring all
residents have access to quality healthcare
regardless of their location.
Improving health research
H.E. Dr. Mohammed Salim Al Olama, Undersecretary
of the Ministry of Health and
Prevention, emphasized that the UAE is
dedicated to fostering a nurturing environment
for homegrown talent, empowering
them to devise innovative solutions
for combating diseases.“
We are also committed
to boosting the competitiveness,
adaptability, and
efficiency of the health
sector, in line with the
nation’s strategic priorities
and goals for the UAE
Centennial 2071, which
envisions an effective and
sustainable health system
that meets global standards
of innovation and
leadership.”
Precision Medicine and Genomic Strategy
The UAE is committed to precision medicine,
an essential aspect of global health management.
The National Genome Strategy,
launched in March 2023, aims to develop
genome-based programs and pioneering
precision medicine applications. This initiative
is led by Sarah Al Amiri, Minister of
State for Public Education and Advanced
Technology. By 2025, the UAE plans to have
significant advancements in precision medicine,
providing tailored healthcare solutions
based on individuals’ genetic profiles.
Strengthening Research Infrastructure
Diversity in healthcare research is crucial,
as individuals respond differently to
Jan 2025 \ 57

Healthcare
treatments. The Middle East and North
Africa (MENA) region boasts significant
healthcare research infrastructure. The
UAE-based Insights Research Organization
and Solutions (IROS) is a key player,
bringing advanced technology and robust
research capabilities to the global stage.
IROS facilitates cutting-edge research
and clinical trials, focusing on the underrepresented
MENA region. This diversity
enhances our understanding of therapeutics
for local communities and helps pharmaceutical
companies develop new medications
more efficiently.
The Digital Pulse of Healthcare
The UAE is actively enhancing its healthcare
infrastructure. A recent initiative involves
the Clinical Genomic Medicine and Genetic
Counselling Programme, targeting
the training of 100 Emirati physicians. This
thetechnologyexpress.com
58 / Jan 2025

program, offered by the Department of
Health (DoH) in partnership with international
institutions like Harvard Medical
School, aims to provide comprehensive
education in genomics.
AI Hosn App
The Al Hosn app, a comprehensive digital
platform for health and vaccination records,
has transformed the UAE’s healthcare ecosystem.
It facilitates real-time tracking of
vaccination coverage and serves as a critical
tool in managing and preventing infectious
diseases.
Enhancing Patient Care
The Abu Dhabi health information exchange
platform Malaffi has integrated with the
federal platform Riayati, developed by the
Ministry of Health and Prevention (Mo-
HAP). This integration allows healthcare
providers using Malaffi to access comprehensive
patient records from across the
Northern Emirates, promoting coordinated
and efficient patient care.
The UAE’s 2025 Healthcare Vision
By 2025, the UAE’s digital health infrastructure
is set to become a global benchmark.
Digital health is making quality care accessible
regardless of geographical distances.
Technologies like AI-driven diagnostic
systems and drone medication deliveries
to remote locations are revolutionizing
healthcare.
Citizens will benefit from fewer misdiagnoses,
shorter waiting times, and more
proactive health management tools. The
integration of AI and healthcare will democratize
access to treatments and provide
greater flexibility.
As we approach 2025, the UAE is not only
setting standards but redefining healthcare.
This journey represents a nation’s quest for
the pinnacle of health innovation, presenting
a symphony of health and technology that
showcases human-centric innovation and
the potential of societies that dare to dream.
Jan 2025 \ 59

AI NEWS
MUBADALA TO INTEGRATE AI IN INVESTMENT
OPERATIONS
Mubadala Investment Company
plans to incorporate AI into
its operations, including an AI
consultant on its investment committee
by 2025. CEO Khaldoon Al Mubarak
announced this at the Milken Institute
Summit. Mubadala manages $330 billion
in assets and focuses on sectors like AI,
technology, and healthcare to diversify
its revenue sources.
UAE Ranks Fifth in
Global AI Vibrancy
Tool 2024
The UAE secures fifth place on Stanford’s
Global Vibrancy Tool 2024,
reflecting robust AI advancements.
Recognized for initiatives like TII and ethical
AI policies, the UAE outpaces nations like
France and Japan, solidifying its leadership
in AI-driven innovation and investment.
thetechnologyexpress.com
ABU DHABI
UNVEILS ARTIFICIAL
INTELLIGENCE
AND ADVANCED
TECHNOLOGY COUNCIL
HH Sheikh Mohamed bin Zayed Al
Nahyan has launched the Artificial
Intelligence and Advanced Technology
Council (AIATC), underscoring the
UAE’s focus on technological leadership.
The council will drive innovation through
policies, research, and global collaborations,
solidifying Abu Dhabi’s status as a hub for
advanced technology.
FALCON 3 SETS
AI ACCESSIBILITY
BENCHMARK
The UAE’s Technology Innovation
Institute has unveiled Falcon 3, an
AI model series optimized for light
infrastructures like laptops. Offering advanced
efficiency and reasoning, it leads
global benchmarks, revolutionizing small AI
models and empowering businesses with
accessible, high-performance AI solutions.
UK PROPOSES
COPYRIGHT REFORMS
BALANCING AI AND
CREATIVITY
The UK government’s proposed
copyright reforms aim to foster AI
innovation while protecting creators’
rights. Creators could opt out or
license their works for AI training. However,
the creative industry expresses
concerns over fairness, with coalitions
urging stricter protections and clear licensing
systems.
60 / Jan 2025

DUBAI HOSTED
INAUGURAL AI WEEK
TO SHAPE FUTURE
INNOVATION
Dubai AI Week 2025, held from
April 21-25, united global AI experts
at iconic venues like the
Museum of the Future. Featuring events
such as the ‘AI Retreat’ and ‘Dubai Assembly
for Generative AI,’ it solidified
Dubai’s leadership in AI innovation.
SAMSUNG EXPANDS
GALAXY AI PIONEERS
PROGRAM TO UAE
SCHOOLS
Samsung Gulf Electronics has
launched the Galaxy AI Pioneers
(GAIP) program across 15 schools
in Dubai and Abu Dhabi. Aimed at 4,000
students aged 11-14, the program
teaches AI, coding, content creation, and
online safety, aligning with the UAE’s AI
Strategy 2031.
SMALL UAE FIRMS
EMBRACE AI FOR
REVENUE GROWTH
A
new study by Salesforce reveals that
many SMEs in the UAE are adopting
AI to boost revenue, focusing
on sales forecasting, lead prioritization,
and natural language search. Despite
concerns around security and integration,
AI experimentation is widespread among
these businesses.
AI OPTIMIZES
MARITIME OPERATIONS
FOR FUEL EFFICIENCY
AND EMISSION
REDUCTION
Owners from the Middle East
and Europe, including P&O
Maritime Logistics and Fugro,
are utilizing AI and machine learning
to enhance offshore vessel operations.
This technology enables up to 35%
fuel savings, reduces emissions, and
improves efficiency across logistics.
CANADIAN UNIVERSITY DUBAI LAUNCHES MSC IN
ARTIFICIAL INTELLIGENCE
Canadian University Dubai (CUD)
has launched a Master of Science
in Artificial Intelligence (MScAI) to
meet growing demand for AI expertise.
Developed with Canadian partners, the
program aligns with the UAE’s AI strategy,
focusing on ethical, industry-driven
advancements and preparing graduates
for global challenges.
Jan 2025 \ 61

APP EXPRESS
BOTIM 3.0 ULTRA APP:
REVOLUTIONISING DIGITAL
CONNECTIVITY
In May 2023, Astra Tech unveiled Botim 3.0, an innovative
“Ultra app” designed to integrate multiple digital services
into a single platform. This strategic move aimed to enhance
user experience by combining communication, financial transactions,
e-commerce, and advanced video services.
Botim 3.0 introduced features such as Botim Money, facilitating
peer-to-peer transactions and international transfers,
and Botim Stores, providing access to over 100,000 retail outlets.
Additionally, the app incorporated advanced video services,
including tutoring and telemedicine, to cater to diverse
user needs.
A significant milestone was the integration of MoneyGram’s
fintech solutions in January 2023, enabling users to send money
to 200 countries seamlessly. This partnership positioned
Botim as a leading communication platform in the region, offering
near real-time global money transfers.
By consolidating essential services into a single application,
Botim 3.0 has simplified digital interactions for users, promoting
financial inclusion and enhancing connectivity across the
MENA region.
In conclusion, Botim 3.0 exemplifies innovation in the UAE’s
tech industry, offering a comprehensive solution that meets
the evolving needs of consumers in the digital age.
HUSPY: REVOLUTIONISING THE
HOME-BUYING EXPERIENCE IN THE
UAE AND BEYOND
Founded in 2020 in Dubai, Huspy is a proptech startup designed
to simplify the home-buying journey. The platform
offers a comprehensive service that includes access to
verified properties, mortgage options, and personalised guidance,
making the process from property selection to financing
seamless.
Huspy has rapidly grown to become one of the UAE’s largest
mortgage providers, facilitating a significant share of residential
mortgages in Dubai. Its success lies in its ability to
combine technology with real estate, offering an intuitive user
experience that streamlines home buying.
Expanding beyond the UAE, Huspy has ventured into Spain,
opening offices in Madrid and other cities. The platform offers
end-to-end services for home buying and selling, aiming to
bring its innovative solutions to European markets.
Recognised for its impact on urban development and real
estate, Huspy has attracted substantial investment to fuel its
expansion and the development of a housing ‘super app.’ This
app promises to make the process even more convenient for
users by integrating additional services into one platform.
In conclusion, Huspy is transforming the property market,
offering a unique and efficient solution for home buyers in the
UAE and beyond.
thetechnologyexpress.com
BAREEQ: EMPOWERING UAE
ENTREPRENEURS THROUGH
E-COMMERCE
Founded by Emirati entrepreneur Fatima Alshaali, Bareeq
is an innovative e-commerce platform empowering UAEbased
entrepreneurs, particularly those managing homebased
businesses. The platform allows residents to sell a variety
of products, including abayas, clothing, perfumes, and
handmade items, creating a dedicated space for local artisans
and small business owners.
Bareeq ensures safety and authenticity by requiring sellers
to have a Dubai-issued license, fostering trust between buyers
and vendors. Sellers pay a transaction fee, with an optional
monthly plan available for premium features. Additionally,
Bareeq has partnered with a delivery company to streamline
order collection and delivery, enhancing user experience.
By October 2024, Bareeq had developed a minimum viable
product (MVP) and was actively engaging with potential sellers.
Approximately 40 sellers have joined the platform, with a
goal to reach 120 sellers by its soft launch in January 2025.
This growth aims to establish a diverse and robust marketplace
for UAE consumers.
In conclusion, Bareeq marks a significant step forward in
the UAE’s e-commerce landscape. By supporting home-based
businesses and prioritising seller authenticity, Bareeq is set to
become a trusted platform that fosters entrepreneurship and
celebrates the UAE’s local talent and entrepreneurial spirit.
FILINGS UAE: STREAMLINING
BUSINESS OPERATIONS FOR
ENTREPRENEURS
Launched in December 2024, Filings UAE is a mobile application
developed by EQL Financial Technologies to simplify
business operations for entrepreneurs in the UAE. The
app allows users to manage tasks such as company incorporation,
corporate tax registration, VAT compliance, and immigration
services, all from their smartphones.
Integrated with the LEDGERS.Cloud accounting platform,
Filings UAE offers tools for invoicing, expense management,
payroll, and bookkeeping within a unified interface. This integration
streamlines essential services, improving efficiency,
reducing costs, and ensuring compliance with UAE regulations.
The app is available for download from the Google Play
Store and accessible through the Filings.AE website, providing
flexibility and convenience for entrepreneurs to manage their
business tasks remotely. It is designed to meet the needs of
startups and small businesses that require an all-in-one solution
for their administrative needs.
In conclusion, Filings UAE represents a significant advancement
in business management solutions, offering a single platform
that simplifies complex tasks. By supporting entrepreneurs
in navigating the dynamic UAE business environment,
the app helps ensure smooth operations and compliance, making
it an essential tool for businesses in the region.
62 / Jan 2025

Startups
THE RISE OF AI STARTUPS IN
THE UAE: SHAPING THE FUTURE
OF INNOVATION
The AI startup industry is advancing
rapidly, driven by innovations in data
analytics, cloud computing, and AI optimization.
Startups are transforming
sectors such as construction, marketing,
and supply chain management
by offering AI-driven solutions that
improve efficiency, reduce costs, and
enhance operational capabilities.
thetechnologyexpress.com
The United Arab Emirates (UAE) is rapidly emerging
as a hub for artificial intelligence (AI) innovation, with
a vibrant ecosystem of startups driving significant
advancements in various sectors. These AI startups are not
only transforming industries but also contributing to the
nation’s vision of becoming a global leader in technology
and innovation.
A Thriving Ecosystem of AI Startups
The UAE’s commitment to fostering innovation is evident
in its robust support for startups. The government has
launched various initiatives and policies to create a conducive
environment for entrepreneurship and innovation.
This has attracted numerous AI startups to the region, each
bringing unique solutions and technologies to the market.
One such startup is Infoarc, established in 2021. Specializing
in data and AI solutions, Infoarc delivers actionable
business insights that help organizations optimize their
operations. Their offerings include retail image recognition
and eCommerce analytics, enabling clients to streamline
their processes and enhance customer experiences. By
leveraging AI, Infoarc is revolutionizing the way businesses
operate, making them more efficient and responsive to
market demands.
64 / Jan 2025
NodeShift, founded in 2023, is another notable AI
startup in the UAE. This company offers a cloud platform
that provides compute, GPU, and storage resources at a
fraction of the cost of major cloud providers. NodeShift’s
platform is designed to be compliant with SOC2, ISO27001,
and GDPR standards, ensuring high levels of security
and reliability. By offering affordable and secure cloud
solutions, NodeShift is enabling businesses to harness the
power of AI without the prohibitive costs often associated
with such technologies.
Opteam AI, founded in 2020, is transforming the
construction industry through its innovative use of AI.
The startup employs generative AI to optimize project
management and reduce costs. Their patented AI technology
helps construction companies arrive at the most
mathematically optimized plans, ensuring efficiency and
cost-effectiveness. Opteam AI’s solutions are redefining
project management in the construction sector, making
it more streamlined and data-driven.
Another key player in the UAE’s AI ecosystem is Simplifai
Labs FZ-LLC, a marketing technology company that
provides micro-moment marketing solutions to brands
and advertisers. Founded in 2019, Simplifai Labs helps
place marketing communications alongside highly relevant

UAE Tech visionaries
content without storing user data. By
leveraging AI, the company ensures that
marketing efforts are both effective and
privacy-compliant, addressing a critical
need in the digital advertising space.
Catalysts of Innovation and Growth
The impact of these AI startups extends
beyond their individual contributions. Collectively,
they are catalyzing innovation and
growth across various industries in the UAE.
By introducing cutting-edge technologies
and solutions, these startups are helping
businesses become more competitive
and resilient in a rapidly evolving market.
Kaso, founded in 2021, exemplifies this
transformative impact. The startup offers
a tech-enabled platform that connects
restaurants with suppliers, enabling them
to refill stock needs or make last-minute
orders on demand. Kaso.ai’s platform
leverages AI to streamline supply chain
operations, ensuring that restaurants
can maintain optimal inventory levels
and reduce waste. This not only enhances
operational efficiency but also contributes
to sustainability goals by minimizing food
waste.
The UAE’s focus on AI and technology
is further reinforced by strategic partnerships
with global tech giants like IBM
and Cisco. These collaborations bring
world-class expertise and resources to
the region, fostering an environment
of innovation and knowledge exchange.
IBM, for instance, is actively involved in
various smart city initiatives in the UAE,
providing AI-driven solutions to enhance
urban living. Cisco, on the other hand, is
playing a crucial role in developing smart
infrastructure that supports the nation’s
digital transformation goals.
Challenges and Opportunities
Despite the promising advancements, AI
startups in the UAE also face challenges that
need to be addressed. One of the primary
challenges is the need for a skilled workforce
capable of driving AI innovation. The rapid
pace of technological advancements necessitates
continuous upskilling and reskilling
of the workforce. The UAE government, in
collaboration with educational institutions
and industry partners, is working to bridge
this skills gap through various training and
development programs.
Another challenge is ensuring robust
cybersecurity measures to protect sensitive
data. As AI becomes more integrated
into business operations, the risk of cyber
threats increases. Startups must invest
in advanced cybersecurity solutions to
safeguard their data and maintain customer
trust. The UAE’s commitment to
enhancing its cybersecurity infrastructure
and developing comprehensive policies
is crucial in addressing these concerns.
The Future of AI in the UAE
The future of AI in the UAE looks promising,
with startups playing a pivotal role in
driving innovation and growth. The nation’s
strategic investments in technology and
infrastructure, coupled with a supportive
regulatory environment, provide a solid
foundation for the continued development
of the AI ecosystem.
As AI startups continue to thrive, they
will contribute to the UAE’s vision of
becoming a global leader in technology
and innovation. By leveraging the power
of AI, these startups are not only transforming
industries but also creating new
opportunities for economic growth and
societal advancement.
Jan 2025 \ 65

Startup SPOTLIGHT
ADDENDA
Addenda Technologies is a blockchain-based
insurtech startup
founded in 2018 and headquartered
in Dubai, UAE. Their mission is to transform
the insurance industry by leveraging blockchain
technology to enhance transparency,
efficiency, and accuracy in sharing insurance
information. Addenda’s innovative platform
allows insurance companies to share policy
data and claims records securely, reducing
the risk of fraud and errors.
The company’s AI-powered tools offer
a suite of services, including vehicle
damage detection, policy management,
and claims processing. By automating
these processes, Addenda helps insurers
streamline their operations, minimize
manual errors, and improve customer
satisfaction. Additionally, their platform
supports real-time collaboration among
insurers, brokers, and other stakeholders,
facilitating seamless communication and
faster resolution of claims.
Addenda also focuses on enhancing the
overall customer experience by providing
a transparent and efficient system for
managing insurance policies and claims.
Their technology enables clients to easily
access and update their policy information,
track claims status, and receive timely
notifications. This user-friendly approach
not only builds trust but also ensures a
more satisfactory experience for all parties
involved.
Addenda Technologies is at the forefront
of driving innovation in the insurance
industry through the power of blockchain
and AI, making insurance processes more
transparent, efficient, and customer-centric.
Established in: 2018
Industry: Insurance Tech
G42
thetechnologyexpress.com
G42, founded in 2018, is an AI technology
company based in the UAE
that focuses on delivering advanced
artificial intelligence solutions to both the
private and public sectors. The company
specializes in building AI infrastructure
and deploying cutting-edge solutions in
various industries, including healthcare,
finance, logistics, and government.
What makes G42 stand out from other
AI companies is its emphasis on solving
complex real-world problems and creating
measurable impact. By providing tailored
AI systems and products, G42 is helping
organizations streamline operations,
improve decision-making, and drive innovation.
It has earned recognition for its
responsible approach to AI development,
ensuring that technological advancements
are sustainable, ethical, and beneficial to
communities.
G42’s ability to bridge the gap between
AI technology and industry-specific challenges
positions it as a leader in its field. The
company’s work in sectors like healthcare,
where AI is being used to improve patient
care and diagnostics, exemplifies its commitment
to meaningful change.
The company is highlighted in this issue
for its groundbreaking approach to AI and
its ability to create real-world solutions
that drive progress, not just in the UAE,
but on a global scale.
Established in: 2018
Industry: Logistics?
66 / Jan 2025

UAE Tech visionaries
KITOPI
Kitopi is a UAE-based food tech startup
founded by Mohamad Ballout,
specializing in cloud kitchens that
cater to restaurants by managing cooking
and delivery logistics. Since its inception,
Kitopi has seen remarkable growth, with
its cloud kitchens doubling order volume
while significantly reducing food preparation
time. This efficiency boost has enabled
faster service and enhanced customer
satisfaction.
The company’s continued success lies
in its focus on innovation, with Kitopi
enhancing its Smart Kitchen Operating
System (SKOS). This development incorporates
data and artificial intelligence to
streamline operations and improve marketing
strategies, making Kitopi’s service
more efficient for restaurant partners and
consumers alike.
Kitopi’s ability to scale quickly across
multiple markets is another factor in
its success. By offering a flexible and
cost-effective solution, it allows partners
to access new customer bases across the
Middle East and beyond. The company’s
recent expansion into grocery delivery via
Shop Kitopi further diversifies its offering,
positioning it as a comprehensive service
provider in the growing cloud kitchen
ecosystem. With a robust technology platform
and an expanding partner network,
Kitopi continues to lead in the evolving
F&B landscape.
Established in: 2018
Industry: F&B
RIZEK
Rizek, established in 2019, is a Dubaibased
technology company that
redefines home services through its
innovative platform. Based in Dubai Silicon
Oasis, Rizek connects users to a variety of
services, including cleaning, maintenance,
beauty, and more, via its easy-to-use app.
By simplifying the booking and payment
process, Rizek ensures convenience and
accessibility, addressing a growing need for
on-demand quality services in the region.
The company was founded by Abdallah
Abu-Sheikh, a visionary entrepreneur who
identified the opportunity to transform
the fragmented home services market
in Dubai. Leveraging his experience in
building successful businesses, Abu-Sheikh
envisioned a platform that combines
user-friendly technology with a strong
commitment to service excellence. Since
its launch, Rizek has quickly risen to
prominence, securing significant investor
backing and earning a reputation as a
trusted provider in the UAE.
Rizek’s focus on technology-driven
solutions has streamlined the way residents
access everyday services, making
it an indispensable part of urban life. Its
dedication to improving customer convenience
has not only set it apart from
competitors but has also positioned it
as a key player in Dubai’s growing tech
ecosystem. Rizek is being highlighted for
its innovative approach and significant
contribution to simplifying modern living.
Established in 2019
Industry: On-demand quality services?
Jan 2025 \ 67

E-Commerce
THE FUTURE OF E-COMMERCE IN THE
UAE: A BATTLE OF TITANS
The e-commerce industry is evolving rapidly, with major
players integrating AI, advanced logistics, and personalized
shopping experiences. Platforms are competing through
faster delivery, sharper pricing, and cultural alignment to
cater to regional demands. Innovations in AI, smart logistics,
and omnichannel strategies are reshaping the future
of online retail.
thetechnologyexpress.com
68 / Jan 2025

The UAE’s e-commerce sector is entering a decisive phase,
with Amazon and Noon intensifying their competition
as they vie for market dominance. Both platforms are
evolving their strategies to address changing consumer behavior
and technological advancements, marking 2025 as a
pivotal year for the industry.
Amazon’s Expanding Reach
Amazon, leveraging its 2017 acquisition of Souq, continues
to strengthen its foothold by integrating global efficiencies
with local adaptability. Its Prime service, now a key differentiator
in the UAE, goes beyond fast delivery by bundling
exclusive shopping perks and video content—raising the bar
for customer loyalty.
Recent updates reveal a deeper push into AI-driven solutions.
From fine-tuning personalized recommendations to scaling
logistics with predictive analytics, Amazon’s innovation pipeline
is keeping pace with heightened consumer expectations.
These efforts are not just about convenience but reflect a
calculated move to consolidate its position amidst growing
local competition.
shopping experiences. The focus on AI and logistics innovation
has also elevated the market’s operational standards, putting
pressure on other players to keep pace.
Moreover, big retail groups like Majid Al Futtaim and Landmark
Group are ca pitalizing on the momentum. By combining
their physical store networks with robust e-commerce platforms,
they are carving out a distinct omnichannel presence—an area
both Amazon and Noon will need to watch closely.
What Lies Ahead
The next chapter of this battle will likely hinge on how effectively
these platforms leverage AI for personalization, optimize
supply chains, and enhance customer engagement. Innovations
like visual search and smart logistics are no longer optional—
they are critical to maintaining relevance in a market where
convenience and speed are non-negotiable.
For the UAE’s e-commerce landscape, what’s next isn’t just
about competition; it’s about shaping a consumer experience
that reflects the region’s unique needs while meeting global
benchmarks for innovation.
Noon’s Localized Edge
Noon’s recent initiatives signal its ambition to redefine the
e-commerce narrative. Built on its founder Mohamed Alabbar’s
vision of regional empowerment, the platform is doubling
down on local partnerships and exclusive product offerings.
Its emphasis on culturally aligned marketing and Arabic-first
digital tools underscores its commitment to serving a Middle
Eastern audience in ways global competitors often miss.
Logistics remains Noon’s stronghold, with its Noon Express
service gaining traction among urban customers. The
platform’s ongoing investment in regional warehousing and
last-mile delivery solutions signals a readiness to go headto-head
with Amazon’s logistics network.
The Competitive Impact
This rivalry is driving unprecedented advancements across
the UAE’s retail sector. Consumers are witnessing tangible
benefits: faster delivery, sharper pricing, and more tailored
Jan 2025 \ 69

INVESTMENT NEWS
UAE SPACE INVESTMENTS SURGE BEYOND $10.9
BILLION, LEADING AMBITIOUS MISSIONS TO THE
MOON, MARS, AND ASTEROID BELT
The UAE has made significant
strides in the space sector, with
investments surpassing AED40bn
($10.9bn). The country leads ambitious
missions to the Moon, Mars, and the as-
teroid belt, emphasizing private sector
collaboration and innovation, bolstering
its position as a regional space industry
leader.
APPLE ANNOUNCES
NEW STORE IN AL
AIN, STRENGTHENING
COMMITMENT TO UAE
Apple is set to open its newest store,
Apple Al Ain, in 2025, marking its
fifth retail location in the UAE.
This expansion reflects Apple’s ongoing
investment in the region, with over 6
billion AED invested in local businesses
and supporting 38,000 jobs.
thetechnologyexpress.com
MUBADALA INVESTS
IN US HEALTHTECH
LEADER ZELIS
Abu Dhabi’s Mubadala has acquired
a minority stake in Zelis, a
US-based healthtech firm revolutionizing
healthcare financial systems.
Mubadala’s largest healthcare investment
and first move into payer-provider
tech highlights Zelis’ efforts to reduce
costs, improve outcomes, and streamline
the US healthcare journey through technology-driven
solutions.
UAE-CHINA
INVESTMENT SUMMIT
STRENGTHENS 40-
YEAR ECONOMIC
PARTNERSHIP
The UAE-China Investment Summit,
part of Abu Dhabi Finance Week,
highlighted the growing economic
ties between the UAE and China. The
summit focused on fostering collaboration
in trade, sustainable finance, innovation,
and infrastructure development, further
strengthening the 40-year diplomatic
relationship.
SAUDI VENTURE
CAPITAL INVESTS IN
MEVP’S $150M FUND
TO SUPPORT TECH
STARTUPS
Saudi Venture Capital (SVC) has invested
in the Middle East Venture Fund IV,
a $150 million VC fund managed by
MEVP, aimed at supporting the growth of
high-potential tech startups in Saudi Arabia.
This aligns with SVC’s strategy to foster
early-stage companies into later-stage
growth and IPOs.
70 / Jan 2025

GOOD CAPITAL PLANS
6-7 INVESTMENTS IN
AI-DRIVEN STARTUPS
FOR 2025, FOCUSES ON
SUSTAINABLE GROWTH.
Good Capital, an early-stage VC firm,
plans to invest in 6-7 AI-driven
startups in 2025, particularly in
Tier 2 and 3 cities. With a focus on AI applications
in sectors like healthcare, retail,
and financial services, the firm aims for
sustainable unit economics and growth,
with investments typically ranging from
$500,000 to $1 million.
PERPLEXITY AI SECURES $500 MILLION, TRIPLES
VALUATION TO $9 BILLION
Perplexity AI has closed a $500
million funding round, bringing its
valuation to $9 billion, tripling its
worth in six months. Led by Institutional
Venture Partners, the funding highlights
the rapid growth of AI startups despite
ongoing legal challenges over data usage
and copyright concerns.
OMNIOPS SECURES $8
MILLION TO SCALE AI
INFRASTRUCTURE IN
SAUDI ARABIA
OmniOps, a Saudi AI infrastructure
provider, has secured SAR
30 million ($8 million) in funding
from GMS Capital Ventures. The investment
will support the scaling of operations,
R&D, and AI infrastructure in
Saudi Arabia. The company specializes in
energy-efficient, cloud-native high-performance
computing clusters to accelerate
AI adoption.
FUTURE FUND OMAN
LAUNCHES $2 BILLION
WORTH OF INVESTMENT
PROJECTS
Future Fund Oman (FFO), under the
Oman Investment Authority, has
unveiled its first set of approved
investment projects valued at over $2
billion. This includes $1.6 billion from
foreign investors and $571 million contributed
by FFO itself.
QIA INVESTS IN AUDI’S
FORMULA 1 PROJECT
WITH SIGNIFICANT STAKE
ACQUISITION
QIA, Qatar’s sovereign wealth
fund, has acquired a significant
minority stake in Sauber Holding
AG, Audi’s Formula 1 team. The investment,
aimed at expanding infrastructure
and team development, aligns with
Audi’s 2026 F1 entry plans and QIA’s
strategy for long-term growth in global
sports.
Jan 2025 \ 71

Gamification
AI IN GAMIFICATION: REVOLUTIONIZING
ENGAGEMENT ACROSS INDUSTRIES
In today’s digital era, maintaining user engagement has
become a paramount challenge for many organizations. A
promising solution is the integration of artificial intelligence
(AI) with gamification. By merging AI’s data-driven insights
with the motivational aspects of gamification, companies
can enhance user interaction, improve learning outcomes,
and achieve business success.
thetechnologyexpress.com
72 / Jan 2025

Gamification involves applying
game-design elements and principles
in non-game contexts to
drive user engagement and motivation.
These elements include points, badges,
leaderboards, challenges, and rewards,
which create a sense of competition and
achievement. By incorporating these elements,
organizations can make mundane
tasks more engaging and enjoyable.
The Role of AI in Gamification
AI has taken gamification to new heights
by providing personalized, adaptive, and
real-time experiences. AI algorithms analyze
user behavior and preferences to tailor
gamified experiences that cater to individual
needs. This personalized approach ensures
that users remain engaged and motivated.
One of the key benefits of AI in gamification
is real-time feedback. AI systems can
analyze user actions and provide immediate
feedback, helping users understand their
progress and areas for improvement. This
dynamic feedback loop keeps users motivated
and encourages continuous engagement.
Additionally, AI-driven gamification
can adapt to users’ evolving preferences
and behaviors. By continuously learning
from user interactions, AI can adjust the
difficulty and type of challenges, ensuring
that the gamified experience remains relevant
and engaging.
Applications of AI-Driven Gamification
Across Industries
AI-powered gamification is revolutionizing
various industries by enhancing engagement
and driving performance. In employee
training and development, organizations
leverage AI to create personalized learning
experiences that adapt to individual
needs. By integrating gamified elements
such as points, badges, and leaderboards,
companies make training programs more
engaging and effective.
For instance, a prominent tech company
utilized AI-driven gamification to streamline
its employee onboarding process. By analyzing
new hires’ progress and performance,
the AI system provided tailored challenges
and instant feedback. This personalized
approach not only accelerated learning but
also increased employee satisfaction and
retention rates.
In the realm of customer engagement
and loyalty, retailers and service providers
use AI to analyze customer behavior and
preferences. This allows them to create
personalized gamified experiences that
drive engagement and loyalty. For example,
a leading e-commerce platform implemented
AI-powered gamification to enhance its
loyalty program. By offering personalized
challenges and rewards based on customers’
purchasing habits, the platform saw a
significant increase in repeat purchases
and customer engagement.
Transforming Business Models and
Services
AI integration is also transforming business
models and services. Companies leverage
AI-driven gamification to offer innovative
solutions, opening up new revenue
streams and enhancing customer value.
The Robotics-as-a-Service (RaaS) model
exemplifies this transformation, where
Jan 2025 \ 73

Gamification
companies provide robotic solutions on
a subscription basis, allowing clients to
access cutting-edge technology without
significant upfront investment. AI-driven
robots in RaaS offerings can be continuously
updated and improved, ensuring that clients
benefit from the latest advancements.
Moreover, AI enables predictive maintenance
services. By analyzing sensor data
with AI algorithms, companies can predict
robot failures and schedule maintenance
proactively. This approach reduces downtime
and maintenance costs, improving the
reliability and performance of robotic systems.
Enhancing Research and Development
AI integration enhances research and development
(R&D) efforts within companies.
AI-powered simulation and modeling tools
enable engineers to design, test, and optimize
systems in virtual environments before
real-world deployment. This capability
accelerates development and reduces the
risk of costly errors.
Machine learning algorithms also aid in
discovering new materials and components.
By analyzing vast datasets, AI can identify
promising materials with desired properties,
such as strength, flexibility, or conductivity.
This data-driven approach accelerates
innovation and enables the development
of advanced and efficient systems.
thetechnologyexpress.com
Embracing Key Considerations for Successful
Integration
The successful integration of AI into gamification
is marked by thoughtful planning
and proactive strategies. Ensuring compatibility
between AI algorithms and existing
hardware and software is a primary consideration.
Investing in robust interfaces and
integration frameworks facilitates seamless
communication between AI systems and
components.
Data quality and availability are pivotal
for effective AI integration. High-quality,
74 / Jan 2025

labeled data is essential for training machine
learning algorithms. Establishing processes
for collecting, annotating, and managing
data ensures the accuracy and reliability
of AI models.
Ethical and legal considerations play a
vital role in AI integration. Addressing data
privacy, algorithmic fairness, and the impact
of automation on the workforce requires
comprehensive policies and regulations.
Companies must adopt ethical AI practices
to ensure responsible development and
deployment, fostering trust and long-term
success.
By leveraging AI’s data analysis capabilities
and incorporating gamified elements,
companies can create personalized and motivating
experiences that drive engagement,
improve learning outcomes, and boost business
success. As AI technology continues
to evolve, the potential applications and
benefits of gamification are set to expand,
making it an indispensable tool for organizations
across industries.
Jan 2025 \ 75

VISIONARY SPOTLIGHT
ASCHKAN ABDUL-MALEK
Aschkan Abdul-Malek, founder of AlemHealth, is transforming
healthcare in developing countries with innovative
telemedicine solutions. His journey began in Afghanistan,
where he witnessed residents spending beyond their means
to seek medical care abroad due to limited local services. This
experience inspired Abdul-Malek to create a system that connects
local hospitals with global specialists, enabling patients
to receive critical care closer to home.
Founded in 2014, AlemHealth initially relied on messengers
to hand-deliver X-ray and MRI films from hospitals to its office,
where they were digitized and sent to specialists in the U.S. and
India. As demand grew, Abdul-Malek and his team developed
hardware allowing hospitals to transmit medical images electronically.
Operating in challenging environments like Kabul
taught him to navigate obstacles such as inconsistent electrical
service and antiquated equipment while building a robust,
adaptable system.
Today, AlemHealth offers a range of services, including pathology
and specialty consultations, with operations in Lagos
and plans to expand to Kenya, Indonesia, Iraq, and Sudan.
Abdul-Malek’s ability to innovate under pressure and adapt
to unique challenges underscores his vision of making quality
healthcare accessible in underserved regions, reshaping global
health one solution at a time.
thetechnologyexpress.com
CHARLES BLASCHKE: VISIONARY
OF ENERGY EFFICIENCY
Charles Blaschke, Managing Director of Taka Solutions, is
revolutionizing energy efficiency in Dubai and beyond.
With a mission to combat climate change, Taka Solutions
retrofits buildings with advanced technology to cut energy
consumption and utility bills by at least a third—all at no cost
to the client.
Derived from the Arabic word taqa (energy), Taka Solutions
combines engineering innovation with cutting-edge tools like
cloud-based analytics and machine learning. The company’s work
ranges from upgrading lighting and AC systems to installing solar
panels and sealing entire buildings, all while remotely monitoring
energy performance over long-term contracts. This unique
approach ensures immediate and significant savings for clients.
Blaschke’s efforts address the critical issue of inefficient
buildings, which consume a portion of the world’s energy. His
vision extends to transforming these structures into sustainable,
green spaces that benefit both the environment and the
people within them. With projects across the GCC and plans
to expand globally, Blaschke is setting a new standard for sustainable
development.
Recognized internationally for his innovative approach,
Blaschke has received accolades like Microsoft’s Disruptive
Entrepreneur Award and represented the Gulf region at The
Venture competition, highlighting his role as a leader in sustainable
solutions.
76 / Jan 2025

EHTESHAMUDDIN P.A.
Ehteshamuddin P.A., CEO of Junkbot,
is transforming the way children
approach creativity and technology.
Drawing from his background in aerospace
engineering, including work on satellite
launch vehicles, Ehteshamuddin founded
Junkbot in 2015 with the vision of fostering
inventors in every home.
Junkbot empowers children to turn
everyday items like cardboard, bottles,
and wooden spoons into functional robots
and gadgets, introducing them to STEAM
concepts such as analytical thinking,
problem-solving, and prototyping. By
encouraging sustainable innovation, the
initiative not only sparks creativity but also
promotes recycling and resourcefulness.
Relocating Junkbot to Dubai,
Ehteshamuddin harnessed the city’s rich
educational diversity and innovation-friendly
environment. Support from programs like
Dubai Startup Hub and TURN8 enabled
the company to build relationships with
schools, governments, and corporations,
solidifying its position as a leader in adaptive
learning.
Under Ehteshamuddin’s leadership,
Junkbot has redefined education by
blending sustainability with technology. His
vision continues to inspire young minds,
equipping them with the tools and skills
to innovate and lead in an ever-evolving
world. Through Junkbot, Ehteshamuddin is
not just teaching children to build robots;
he is shaping the inventors and innovators
of tomorrow.
VILHELM HEDBERG
Vilhelm Hedberg, co-founder and
CEO of Ekar, exemplifies visionary
leadership in the Middle East’s
evolving mobility landscape. Raised in a
culturally diverse environment and armed
with advanced business degrees, including
an MBA in International Business from EAE
Barcelona, Hedberg’s global perspective
and entrepreneurial acumen have driven
transformative change.
In 2016, he launched Ekar, the region’s
first pay-as-you-go car-sharing service,
redefining traditional car ownership with a
seamless, tech-driven solution. Through a
simple app and advanced vehicle technology,
Ekar offers unparalleled convenience, enabling
users to navigate urban spaces with
ease. Hedberg’s innovative approach has
democratized mobility, offering sustainable
alternatives and paving the way for a future
of shared transportation.
Under his leadership, Ekar has forged
strategic partnerships with industry giants,
including Emirates Airlines and the
RTA, while securing investments that fuel
growth across the GCC. Hedberg’s ability
to anticipate trends, such as autonomous
driving, reflects his forward-thinking ethos.
He envisions a Gulf where car-share members
outnumber traditional car owners by
2025, and autonomous solutions redefine
urban transport by 2030.
Hedberg’s journey exemplifies resilience,
strategic foresight, and an unwavering
commitment to innovation, making him a
key architect of the region’s transport-tech
revolution. His work inspires a new era of
mobility, blending technology and sustainability
for a brighter future.
Jan 2025 \ 77

DRIVE TO THE FUTURE
thetechnologyexpress.com
78 / Jan 2025

262 km/h
Speed
243 Nm
Torque
219 HP
Horse Power
Redefines versatility with cutting-edge hybrid powertrain
options, combining impressive fuel efficiency, advanced technology,
and a spacious, modern interior designed for ultimate
comfort and practicality, making it the perfect companion for
everyday adventures and urban journeys.
The 2025 Toyota RAV4 is a standout in the compact SUV
market, offering a blend of innovation, performance, and
practicality. With the increasing demand for eco-friendly vehicles,
Toyota has refined the RAV4 for 2025, making it a prime
choice for those seeking efficiency without compromising on
driving experience or style.
The powertrain is anchored by a hybrid system, combining
a 2.5-litre four-cylinder engine with an electric motor, producing
a combined output of 219 horsepower. This provides
a balance of power and efficiency, making it suitable for both
city driving and off-road adventures. The hybrid system also
enhances fuel economy, a key feature for the eco-conscious
driver. The all-wheel-drive option further improves handling
and stability, ensuring that the RAV4 performs well in various
conditions.
In terms of design, the 2025 RAV4 maintains its rugged
yet modern aesthetic. The bold front grille, angular lines, and
sharp LED lighting contribute to a strong presence on the
road. The aerodynamic enhancements reduce drag, which not
only boosts fuel efficiency but also improves overall performance
at higher speeds. The robust wheel arches and elevated
stance emphasise the vehicle’s off-road capabilities, giving
it a rugged edge without compromising its refined appeal.
The driving dynamics have been improved through the
implementation of a suspension system characterized by
smoothness and responsiveness, which guarantees both comfort
and stability. This suspension system is meticulously calibrated
to deliver a balanced ride, effectively absorbing irregularities
in the road surface while preserving precise handling
capabilities. Furthermore, the braking performance demonstrates
significant effectiveness, as regenerative braking systems
play a vital role in enhancing overall efficiency.
Inside, the 2025 RAV4 offers a spacious and well-appointed
cabin. Premium materials, an intuitive infotainment system,
and ample cargo space ensure that both driver and passengers
enjoy comfort on every journey. The cabin is designed to
be a sanctuary, with a focus on both practicality and luxury.
Toyota’s vision for the 2025 RAV4 is to combine sustainable
performance with the rugged capability that has long defined
the model. It sets a new benchmark for compact SUVs, blending
eco-friendly technology with dynamic performance and
style.
Jan 2025 \ 79

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