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Made In Türkiye February 2025

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February 2025

Türkiye's 2025 priorities to speed

up the economic

Valentino Beauty

takes a bold step

with Born in Roma

Extradose

Valentino Beauty unveils a more intense,

bold, and confident version of its iconic

Born in Roma fragrance family. Set to be

launched in 2025, Born in Roma Extradose

offers an entirely new sensory experience

with both women’s and men’s fragrances

inspired by the unique history of Rome.

Since 2019, Born in Roma fragrances have celebrated

the energy, beauty, and contrasts of

the Eternal City, revealing the extraordinary

spirit within each wearer. Page 5

stability and

structural

reforms

Advanced

technology in

skin repair!

The product of 27 years of scientific research,

Lancôme Génifique Ultimate Serum

ushers in a new era in skin repair!

Lancôme is revolutionizing skincare with

Génifique Ultimate Serum, which activates

the skin’s natural repair mechanisms and

provides protection against external factors.

Thanks to its advanced technology and innovative

formula, this serum maximizes the

skin’s capacity to regenerate itself. Page 5

Say no to lip lines

with red LED light

therapy

Achieving fuller, smoother, and younger-looking

lips is now within reach! DRx

SpectraLite LipWare Pro revolutionizes lip

care with cutting-edge red LED technology.

The lips and the delicate area surrounding

them tend to show fine lines, wrinkles, and

signs of aging over time. This process accelerates

as natural collagen production decreases

and environmental factors take their toll.

That’s where DRx SpectraLite LipWare Pro

steps in, offering a groundbreaking solution

in skincare.

This FDA-approved innovative light therapy

device is equipped with 56 red LED lights designed

to soften the appearance of fine lines

around the lips and boost the skin’s natural

elasticity. Page 4

Türkiye plans to reduce

financing costs to

encourage exporters

The Turkish government said it was carrying out works that

would reduce financing costs for exporters and would make

related announcements next month as part of a broader

strategy to enhance trade.

The government aims to implement 77 concrete steps in

2025, increasing the export support budget to approximately

TL 33 billion ($930 million), with TL 25.5 billion allocated to

goods shipments and TL 7.3 billion to services exports.

A total of 27,700 exporters are set to benefit from these

initiatives, Trade Minister Ömer Bolat told an event in

Istanbul to announce the “2025 Export Action Plan.”

“Next month, we will deliver good news about a new

reduction in the financing costs for our exporters,” Bolat said,

part of an adjustment he said was being worked on together

with the central bank and the Treasury and Finance Ministry.

Page 8

Antalya welcomes record

17.3 million visitors

Türkiye’s most popular holiday destination Antalya welcomed

a record 17.28 million visitors last year, with Russians

topping the list. In 2024, for the first time, more than 1 million

Turks residing abroad visited the Mediterranean city,

according to data from the provincial directorate of culture

and tourism. Page 8

From subtle touches

to bold statements!

The goal of the economic administration in 2025 is to accelerate

disinflation to a more perceptible level and speed up

structural reforms, Treasury and Finance Minister Mehmet

Şimşek said.

Speaking at the event, organized by the Independent Industrialists

and Businessmen’s Association in Istanbul, Şimşek

evaluated global economy trends, the path of disinflation and

key aspects of the program the government has been implementing

since mid-2023 to rein in elevated prices.

“Disinflation has started,” Şimşek said, adding that the two

Türkiye targets

$10 billion in

trade volume

with Syria

Türkiye aims to reach a $10 billion bilateral

volume with Syria in the short and

medium term as the country enters the

post-Assad era, says İbrahim Fuat Özçörekçi,

head of the Türkiye-Syria Business

Council for the Turkish Foreign Economic

Relations Board (DEİK). Page 5

Türkiye as

innovation hub to

continue to draw

large investments

Türkiye will continue attracting large investments

as the country becomes a hub

of digitalization and innovation due to

its economic policies and developments

in technology, logistics, production, and

more key areas for innovation.

Türkiye was the only country whose Fitch

Ratings, Moody’s, and S&P credit ratings

increased this year. Page 8

Expert solution

for dandruff

Under a new expansion project, the capacity

of a major port in the Mediterranean

province of Mersin will be increased

from 2.6 million TEU and 3.6

million TEU, Transport and Infrastructure

Minister Abdulkadir Uraloğlu has

announced.

Mersin Port handles 22 percent of Türkiye’s

exports in container cargo and 7

percent in conventional cargo, Uraloğlu

noted.

“The port is an import and export gate

for Türkiye’s Central Anatolia, Mediterranean

and Southeastern Anatolia

regions as well as a transit center for

Middle Eastern countries,” the minister

Türkiye may emerge as a reliable natural

gas supplier to Europe in light of

the latest events, according to energy

experts.

Ukraine halted Russian gas supplies to

European customers through its pipeline

network after a prewar transit deal

expired at the end of 2024.

Türkiye receives Russian gas through

the BlueSteam and TurkStream pipelines.

Azeri and Iranian gas is transferred

to Türkiye via TANAP.

Türkiye transfers Russian, Azeri and

Iranian natural gas to Bulgaria, Hungary,

Moldova, Romania and North

Macedonia.

Ukraine’s Energy Minister, Herman

Halushchenko, confirmed Kiev had

stopped the transit “in the interest of

national security.”

Russia’s state-owned energy giant

Gazprom earned money from the gas

and Ukraine collected transit fees.

main objectives in 2025 are “to accelerate disinflation to a

more perceptible level and accelerate structural transformation.”

Türkiye’s annual inflation dropped to 44% in December

from around 75% in May last year, according to official

data released. Page 4

Mersin Port’s capacity to be

increased to 3.6 million TEU

said.

Mersin Port is the most important connection

point to Türkiye’s leading industrial

cities as well as Iraq, Syria and

the Commonwealth of Independent

States (CIS) countries and is connected

to the Turkish cities and Middle Eastern

countries by land, air and railways,

he added. Page 8

Türkiye may emerge as ‘most

reliable’ gas supplier to Europe

“This is a historic event. Russia is losing

markets and will incur financial losses,”

Halushchenko said.

The latest development may strengthen

Türkiye as a reliable alternative gas

supply route due to its geographical location

and as a country that produces

its own natural gas in the Black Sea as

well as its well-developed energy infrastructure,

experts said. Page 9

Add youth

to your beauty!


Economic Newspaper February

2 Please mention

2025

“Made in Türkiye” when writing to advertisers

It should also be noted that the disruptions to the global economy

during the pandemic have upset cross-continent supply chains

while leading some global giants to move their production to Türkiye,

a major alternative to China in terms of quality production,

logistics infrastructure and incentive system. This trend is likely to

continue with the country attracting more investors from Europe.

Actually, sustaining the stable growth process, increasing employment,

securing the fiscal discipline, narrowing the current account

deficit and as a result, strengthening the economic stability are

the major priorities of the Turkish Government.

Commitment to sound economic policies since 2023 has placed

the Turkish economy in a good position to embark on a sustained

path of growth. Progress has been achieved in improving public finances,

restructuring the financial sector, improving the business

environment and reforming the public sector.

In addition, the reforms of the last decade, together with the

strengthening of the macroeconomic policy framework during

that period, provide the necessary foundations for Türkiye to reach

its goal of becoming a high-income economy.

Türkiye is an attractive location for foreign investment because of

its emerging role as a springboard for foreign companies coupled

with joint ventures initiated by Turkish partners. The Government

focuses on policies to increase private sector’s investments, direct

international investments and exports.

Nevertheless, it is hard to keep its competitive position in the world

market full of emerging players. Thus, manufacturers have shifted

their operations to value-added products and brand names

more than ever. Currently, many of Turkish manufacturers have

their own designs and brands in international markets.

As known, Türkiye, being the oldest of our publications, conveys

the messages of the Turkish exporters for years by participating in

a series of international fairs and exhibitions.

We wish Turkish business people and their foreign partners lucrative

trade.

Business is business…

Mehmet Soztutan

Editor-in-Chief

Letter From

The Editor

Commitment to the

sustainable growth

THOUGHT OF

THE MONTH

Always listen to experts!

They’ll tell what can’t

be done and why. Then

do it!

When the man in the street says: “If it ain’t broke, don’t fix it,” the

lawyer writes:

“Insofar as manifestations of functional deficiencies are agreed

by any and all concerned parties to be imperceivable, and are so

stipulated, it is incumbent upon said heretofore mentioned parties

to exercise the deferment of otherwise pertinent maintenance

procedures.”

****************

In the USA, everything that is not prohibited by law is permitted.

In Germany, everything that is not permitted by law is prohibited.

In France, everything is permitted, even if prohibited by law.

In Switzerland, everything that is not prohibited by law is obligatory.

*********************

A junior partner in a firm was sent to a far-away state to represent a

long-term client accused of robbery. After days of trial, the case was

won, the client acquitted and released. Excited about his success,

the attorney telegraphed the firm: “Justice prevailed.”

The senior partner replied in haste: “Appeal immediately.”

***********************

How many lawyers does it take to change a light bulb?

“How many can you afford?”

It only takes one to change your bulb...to his.

Two. One to change it and one to keep interrupting by standing up

and shouting “Objection!”

Three. One to do it and two to sue him for malpractice.

Three. One to turn the bulb, one to shake him off the ladder, and

the third to sue the ladder company.

Three. One to sue the power company for insufficiently supplying

power, or negligent failure to prevent the surge that made the bulb

burn out in the first place, one to sue the electrician who wired the

house, and one to sue the bulb manufacturers.

Fifty four. Eight to argue, one to get a continuance, one to object,

one to demur, two to research precedents, one to dictate a letter,

one to stipulate, five to turn in their time cards, one to depose, one

to write interrogatories, two to settle, one to order a secretary to

change the bulb, and twenty-eight to bill for professional services.

How many lawyers does it take to screw in a light bulb?

None, lawyers only screw us.

You Might Be a Lawyer if...

• you are charging someone for reading these jokes.

• you believe that a forty words’ sentence is a short one.

• you have a daughter named Sue and a son named Bill.

• you can look at a contract and instantly tell whether it’s verbal

or written.

• your other car is a BMW.

• when you look in a mirror, you see a lawyer.

Responsible Editor:

Mehmet Söztutan

(mehmet.soztutan@img.com.tr)

Editors:

Assoc. Prof. Mehmet Ali Özbudun

Ayça Sarıoğlu

Dilara CİCA

Publisher:

ISTMAG Magazin Gazetecilik

İç ve Dış Ticaret Ltd. Şti. Adına Sahibi

H. Ferruh Işık

Correspondent:

İsmail Çakır

(ismail.cakir@img.com.tr)

Marketing Manager:

Recep Arslantaş

(recep.arslantas@img.com.tr)

Arts Director:

Tayfun Aydın

(tayfun.aydin@img.com.tr)

Subscription:

Ismail Özçelik

(ismail.ozcelik@img.com.tr)

HEAD OFFICE:

İstanbul Magazine Group

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What’s the difference

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WHEN CONTACTING ADVERTISERS

THE ECONOMIST

OK..

A neurotic knows two and two are four -- but

he hates it.



4 Economic Newspaper

Please mention

“Made in Turkey” when writing to advertisers

February

2025

Türkiye’s 2025 priorities to speed up

the economic stability and structural reforms

Continued From Page 1

The minister reiterated that the main goal of

the program is “sustainable high growth and

more equitable income distribution.”

Starting his speech, he provided key insights

on the global outlook, both in the short and

long term, underscoring that certain aspects

of it such as more stable commodity prices

and expected recovery in the EU growth,

Türkiye’s main trading partner, along with

the country’s strategic location work to its

advantage in the short term.

He also noted that the fall in inflation globally,

which is expected to continue, this year is

“supportive” because it means more favorable,

short-term financial conditions, thus being

supportive of the program and economic

activity in Türkiye.

He, however, warned of uncertainties related

to the U.S. economic policies that come with

the new administration after Jan. 20, noting

that the new U.S. trade policies could “have

a big impact on us,” because China’s export

route could change.

In the long term, he suggested some issues

need to be addressed, citing in particular

protectionism and relatively high global

debt, while also highlighting the aging

population, climate change and the role of

transformative technologies such as artificial

intelligence.

Drawing attention to the fact that fragmentation

in global trade is the new normal due

to the geostrategic competition between the

U.S. and China, Şimşek said that there have

been many restrictions in the last two years.

“The base of global manufacturing industry

production has shifted. China’s share in the

global manufacturing industry has increased

from 8.6% to over 30%. During the same period,

many countries, developed regions, the

EU, the U.S. and Japan have experienced a

serious decline in their shares in the global

manufacturing industry added value.”

Indicating that the shift here will produce

new trends, he emphasized: “Supply from

friendly countries will continue to be an

important trend. The global trade policy

uncertainty index has reached serious levels,

at its highest level in recent history. There is

uncertainty here about what kind of steps

will be taken after Jan. 20, and what kind of

changes will be made to customs tariffs.”

“Some countries will be affected a lot, some

less, by the U.S.’ trade policy uncertainties.

We are expected to be affected relatively

less because we do not have a trade surplus

with the U.S., and we are already facing customs

tariffs. Due to the change of route of

Chinese exports, the U.S.’ new trade policies

may have a great impact on us in this area. If

the new U.S. administration acts on what it

said before the election, this may indirectly

seriously affect us,” he stated.

Moreover, he also warned that trade wars

might gain speed, while he also pointed out

that fluctuation in the dollar or changes in

euro and dollar parity also play significant

roles, citing impacts on exports as an example.

The minister also touched upon Türkiye’s

advantages, mentioning that 62% of Turkish

exports go to 54 countries with which

it has free trade agreements (FTAs), mainly

the EU, through customs unions but also the

other FTAs and its strong historic ties with

neighboring geographies such as the Balkans,

the Middle East and North Africa.

“Therefore, three-quarters of our exports

are actually relatively more resistant to these

trends,” he said.

Şimşek noted that these developments will

accelerate regional integration and everyone

will focus on their immediate geography.

“We are advantageous in that respect again.

Because we are an important industrial and

service base in our region,” he added.

“In addition, Türkiye is a very important

base in terms of logistics. So, let me say it

again, there is fragmentation in global trade.

There are serious uncertainties, but Türkiye’s

current structure includes resilience,” he

stressed.

Referring to Türkiye’s economic program,

Şimşek reiterated it is been in place for a

year and a half and conveyed the belief that

they have reduced the vulnerabilities in the

Turkish economy while the macro-financial

stability has been strengthened.

“Compared to where we started, the Turkish

economy is less fragile and macro-financial

stability is stronger,” he said.

“Disinflation has started, the real economy

has been affected but it is resilient so far.

There is an increase in employment,” he added.

“The current account deficit has fallen dramatically

as a ratio to national income,

which is good news. It means we will borrow

less from abroad. Türkiye’s gross external financing

needs are decreasing. Our reserves

have increased, and net reserves have increased

by more than $100 billion,” the minister

explained.

Addressing the same event, MÜSIAD Chairman

Mahmut Asmalı said that 2024 was a

difficult year for the real sector but emphasized

the fight against inflation.

“The difficulty in accessing financing and the

slowdown in domestic demand negatively

affected investments, and turnover figures

declined in real terms. Despite the difficult

conditions, the moderate increase in exports

in 2024 and the preservation of employment

growth once again demonstrated the resilience

of the Turkish economy,” Asmalı said.

Emphasizing that Türkiye managed to reduce

the risk premium and current account

deficit in 2024 while strengthening the central

bank reserves, he noted these gains were

also important in achieving success in the

fight against inflation.

He suggested that inflation would continue

to be on the 2025 agenda and said that although

the decline in monthly inflation was

not yet stable, the drop in annual inflation

from 75% to 44% in 2024 showed a more

promising development for this year.

Moreover, he also stated that Türkiye, as the

most important actor in the post-war rehabilitation

process of Syria, is in an indispensable

position and this situation would be

further strengthened in 2025.

Elaborating on other results of the program,

Şimşek, on the other hand, reiterated the

significant drop in CDS and suggested that

confidence in the Turkish lira has meanwhile

increased.

He also informed that close to 60% of total

deposits is now in Turkish liras.

“Our goal is to reduce inflation to around

20% this year, to around 10% next year and

then to single digits. There is great rigidity in

inflation in the service sector, and it will take

time to break this rigidity,” he concluded.

Say no to lip lines

with red LED light

therapy

Continued From Page 1

Red LED light penetrates deep into the skin

layers, promoting collagen production and

contributing to the reconstruction of skin tissue.

Results in just three minutes!

DRx SpectraLite LipWare Pro delivers noticeable

results with just three minutes of use.

The device offers three different modes, each

tailored to address specific needs of the skin

around the lips. These quick yet effective sessions

help the skin appear firmer and smoother.

Volume and radiance for your lips

With regular use, your lips will appear fuller

and plumper, while their natural color becomes

more defined. The wavelengths of red

LED light not only reduce the appearance of

fine lines around the lips but also contribute to

a youthful and healthy look for your lips.

Suitable for all skin types

DRx SpectraLite LipWare Pro is designed to

accommodate all skin types. Its lightweight,

ergonomic, and portable design ensures that

you can easily incorporate it into your daily lip

care routine. Whether at home, in the office, or

on the go, this device brings professional care

right to your fingertips.

A new era for youthful and healthy lips

Transform your lips and their surrounding

area back to their youthful glow with this revolutionary

skincare device. Discover fuller,

smoother, and more attractive lips with DRx

SpectraLite LipWare Pro and take a game-changing

step in your beauty routine!


5 Economic Newspaper

Please mention

“Made in Turkey” when writing to advertisers

February

2025

Türkiye targets

$10 billion

in trade volume

with Syria

Advanced technology in skin repair!

Continued From Page 1

Speaking to state-run Anadolu Agency,

Özçörekçi said Türkiye is a “natural

partner” for neighboring Syria in

the region and that the trade volume

between the two countries rose from

$250 million-$300 million before 2011

(when the civil war in Syria began) to

$2.5 billion by 2024.

The main Turkish exports to Syria are

iron and steel, plastics, household goods,

construction materials and food

products, while Syria’s main exports to

Türkiye are cotton, olive oil and sunflower

oil, he said.

He noted that trade institutions need to

be established in Syria and that the Turkish

Foreign Economic Relations Board

is working to boost trade with the

help of the Syrian business community

in Türkiye. Millions of Syrians sought

refuge in Türkiye during the long civil

war and some started successful businesses.

Özçörekçi said Türkiye will play a key

role in Syria’s reconstruction, as the

logistical proximity of the Turkish cities

in the country’s southeast to the Syrian

border gives them an advantage.

“Türkiye is the closest source that can

meet Syria’s needs in its reconstruction,

so the two countries should attach great

importance to trade cooperation,” he

said.

He added that reopening of the Turkish

Embassy in Damascus was an important

step and that a future Turkish

consulate in Aleppo will also help the

Turkish business community.

Valentino Beauty takes a bold step with

Born in Roma Extradose

Continued From Page 1

Blending its rich heritage with a modern

approach, these fragrances allow

you to express different facets of your

personality, making every moment

uniquely yours.

Born in Roma Extradose: For a bold

generation...

Born in Roma Extradose is designed for

a generation that lives life boldly and

unapologetically. With a formula that

perfectly harmonizes with the skin and

remarkable lasting power, this fragrance

takes on a deeper and more intense

character, captivating the wearer. The

essence of Born in Roma is further intensified

in the Extradose version, offering

an emotionally rich and innovative

experience.

A new dimension in women’s and

men’s fragrances

The women’s fragrance evokes the essence

of an unforgettable evening in

Rome, with an intense aroma amplified

by black currant notes. A rich rum

scent adds a layer of femininity, while

sweet and intense vanilla undertones

create a captivating foundation. This

blend highlights the woman’s elegance

and boldness.

The men’s fragrance continues to be

a lasting and unforgettable source of

inspiration, combining vetiver and lavender

essences with a spicy mix that

amplifies its intensity. This fragrance

leaves a lasting impression, with the

spicy blend heightening its depth and

richness. Born in Roma Extradose also

captivates with its longevity and unforgettable

impact in the men’s fragrance

category.

A bold design that rises above

The bottle design of Born in Roma Extradose

retains the studded aesthetic

from previous versions, while adopting

more intense shades of pink and black

for a striking look. This bottle symbolizes

a bold and captivating celebration

of the two powerful fragrances. Born in

Roma Extradose adds a new dimension

to the fragrance line, following the 2023

launch of Born in Roma Intense.

Valentino Beauty’s Born in Roma Extradose

is more than just a fragrance; it’s

a lifestyle. An ideal choice for those seeking

a bold, confident, and profound

experience.

Continued From Page 1

Protecting and renewing your

skin just got easier

Factors such as sun rays, environmental

pollution and stress in

daily life damage the skin barrier.

The weakening of this barrier affects

the skin’s defense mechanisms,

accelerating the signs of aging.

Lancôme’s scientific research offers

solutions tailored to the skin’s

needs to boost the rate of cell renewal,

which decreases over time.

Génifique Ultimate Serum was

developed in response to these

problems.

Repairing power with the NRF2

molecule

One of Lancôme’s greatest discoveries,

the NRF2 molecule

supports the skin’s natural repair

processes. With age, the activity

of this molecule decreases and

the skin becomes vulnerable to

external factors. Génifique Ultimate

Serum contains 98% pure

Beta-glucan to reactivate NRF2

activity, repair skin tissue and

strengthen the immune system.

Effects backed by scientific achievements

Clinical tests reveal the impressive

results of Génifique Ultimate

Serum:

46% improvement in wound closure

rate in just 3 days

93% reduction of water loss from

the skin within 1 hour

33% improvement in redness,

28% improvement in fine lines,

20% improvement in pores and

22% improvement in skin smoothness

after 1 week of use

In addition, Génifique Ultimate

Serum transforms the skin microbiome

into a more youthful profile,

offering long-term and lasting

care.

Shape the future of your skin

Lancôme has been a pioneer in

science and beauty since 1935.

Génifique Ultimate Serum offers

an unprecedented experience in

skincare, providing a powerful solution

against the signs of aging.

Shape the future of your skin today.

Get a renewed, healthy and

radiant complexion with Génifique

Ultimate Serum!




Economic Newspaper February

8 Please mention

2025

“Made in Türkiye” when writing to advertisers

Türkiye as innovation hub to

continue to draw large investments

Burak Dağlıoğlu, president of

Türkiye’s Investment Office, told

Anadolu Agency that the foreign

direct investments (FDIs) to Türkiye

since 2003 totaled more than

$272 billion.

Dağlıoğlu stated that Türkiye attracted

large investments from

many countries, most notably

from China, as China came to the

fore worldwide as a major investor.

Despite large Chinese investments

in Türkiye, he said that it is still

limited, and Türkiye can attract

more investments, particularly in

the automotive sector and other

tech domains.

“We talk about the developments

in Türkiye one-on-one with investors

at the investment meetings we

organize in other countries,” Dağlıoğlu

said.

“New projects are exciting, and

we believe Türkiye will become a

global economic powerhouse in

the next century and we believe

companies with international capital

can contribute to our vision,”

he added.

The total reserves of Türkiye’s

Central Bank (TCMB) increased

Continued From Page 1

Exports have been among the priority

areas that the government is

seeking to rely on as it seeks to rebalance

the economy’s growth composition.

Outbound shipments rose by 2.5%

year-over-year to a record $262 billion

in 2024, according to official

data. That marked a fourth straight

annual peak that was up from

$255.8 billion in 2023.

Imports dropped by 4.9% compared

to a year ago to $344.1 billion in

2024. The trade deficit narrowed by

22.7% year-over-year to $82.2 billion

from $106.3 billion in 2023.

The record came despite challenges

such as an uncertain global outlook

and slowing demand in some of

Türkiye’s key export markets like

the European Union.

Bolat expressed optimism for 2025,

acknowledging that while 2024 was

particularly challenging, economic

growth is expected to accelerate

to $92.4 billion this year, while the

country’s five-year credit default

swap (CDS) declined, leading to

easier access to financing with

decreased costs and satisfying foreign

investors.

Türkiye is working toward strengthening

its position as a hub with

new transportation corridors and

a center of attraction for investments.

The number of international firms

operating in Türkiye was approximately

5,600 in 2002, this figure

has now reached over 82,000.

While FDI flows declined worldwide,

Türkiye’s inflow climbed

12 percent last year, according to

the Organization for Economic

Cooperation and Development

(OECD).

from the spring of this year.

Also addressing the event, Mustafa

Gültepe, head of the Turkish Exporters

Assembly (TIM), also reflected

on what he said was a challenging

year but expressed belief that the

worst has been left behind.

“Despite the tough year we’ve left

behind, I believe that in 2025 we

will see policies that will support

more production and exporters.

The hardest part is behind us,” Gültepe

stated.

Exporters have been particularly

affected by a discrepancy between

high costs and low foreign exchange

rates.

Authorities in Türkiye have been

pursuing aggressive monetary tightening

since June 2023, attempting

to rein in inflation, which ended

2024 at nearly 44.4%, and stabilize

the Turkish lira.

The central bank launched its easing

cycle, cutting its benchmark

policy rate by 250 basis points to

Türkiye ranked fourth in Europe

with 375 greenfield FDI projects

last year, right after France, the

U.K. and Germany, the European

Attractiveness Survey 2024 report

showed.

Türkiye attracted $8.5 billion

worth of FDIs from January to

October, the International Investors

Association (YASED) said in

a report earlier this month. During

October, the amount of FDI

inflows into the country totaled

$770 million.

In the first 10 months of the year,

there was a 1 percent decline compared

to the same period of 2023,

while the total value of FDI inflows

to Türkiye since 2002 exceeded

$272 billion.

47.5%, as annual inflation heads

down. Between mid-2023 and last

year, strong growth in price gains

and currency market pressures had

seen it ramp rates up to 50% from

8.5%.

As part of its economic program,

Türkiye introduced measures to

cap strong domestic demand – one

of the main reasons for higher imports

– and to boost investments

and exports to improve the current

account balance.

The first three to four months of

this year, Gültepe said, would continue

to pose difficulties, a period

that could extend up to six months.

However, he remained confident

that export growth would accelerate

in the second half of 2025.

“Some sectors faced significant

challenges, especially in terms of

competitiveness. However, thanks

to the strong export performance of

certain sectors, we managed to reach

$262 billion and achieve a 2.5%

Mersin Port’s

capacity to be

increased to 3.6

million TEU

Continued From Page 1

Stressing that the Mersin Port plays an

important role in the country’s maritime

trade, Uraloğlu said that 31.45 million

tons of cargo were handled at the port in

2023, which corresponded to 6 percent

of all cargo handled at the Turkish ports.

“With the completion of the Mersin Port

Expansion Project, two 400-meter mega

ships will dock at the same time at the

880-meter dock, the minister said, adding

that expansion work is expected to be

completed in 2026.

Türkiye plans to reduce financing costs to encourage exporters

growth,” said Gültepe.

“Our target for 2025 is $280 billion,

which translates to a roughly 7%

increase.”

Türkiye’s export credit bank, Türk

Eximbank, provided $48.7 billion

in support in 2024, a figure that Bolat

said is aimed to be lifted to $50

billion this year.

“We will also subsidize a portion

of the interest or profit share that

exporters will pay for the loans

they use under Türk Eximbank’s

high-value-added export and market

diversification credit programs,”

said the minister.

Bolat also stressed the aim to

grant green passports to 8,500 new

exporters this year, facilitating easier

international travel for business

purposes.

Antalya

welcomes

record 17.3

million visitors

Continued From Page 1

The number of tourists arriving in Antalya

in 2024 increased by 8 percent compared

to the previous year and reached

16.93 million.

Including the 352,754 transfer passengers

entering the city from Antalya Airport,

the total number of visitors to the

city in 2024 was 17.28 million.

Last year, the city welcomed 3.9 million

Russians, who constituted the largest

group of foreign vacationers, followed

by Germans at 3.52 million and British

nationals at 1.57 million.

The other countries on the list of top visitors

included Poland, the Netherlands,

Kazakhstan, Romania, Ukraine, the

Czech Republic and Lithuania.

The number of tourists coming to Antalya

in December was 318,641.

Last month, the most visitors to the city

came from Germany with 81,244, while

the Russian Federation ranked second

with 46,793 visitors and the U.K. ranked

third with 34,170.

The Culture and Tourism Ministry has

not yet unveiled the foreign tourist data

for the whole of 2024.

In the first 11 months of last year, foreign

tourist arrivals in Türkiye increased by

7.1 percent year-on-year to more than 50

million.

Including Turks residing abroad, the

number of total visitors was 57.4 million

in the January-November period.


9 Economic Newspaper

Please mention

“Made in Turkey” when writing to advertisers

February

2025

From subtle touches to bold statements!

YSL Beauty introduces Make Me

Blush Powder, a groundbreaking

addition to the world of makeup.

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even blending with each layer, creating

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Explore 12 mesmerizing shades,

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12 Nocturnal Nude: A refined deep

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moments.

24 Suave Sunstone: A golden sunstone

shade reflecting the warmth of

Parisian summers and sophisticated

couture elegance.

37 Peachy Nude: A luminous peach

hue inspired by effortless chic.

42 Babydoll Pink: A bright light

pink offering a bold yet magical appearance.

44 Nude Lavallière: A nude lilac

pink exuding couture elegance, inspired

by the iconic Lavallière bow.

54 Berry Bang: A deep blackberry

red inspired by the neon vibrance of

Studio 54.

57 Coral Clash: A vibrant, deep coral

shade radiating timeless sophistication.

69 Lavender Lust: A daring yet graceful

lavender hue reflecting a spirit

of defiance.

87 Pink Voltage: The perfect pink

tone, celebrating Naomi Campbell’s

iconic 1987 couture bow dress.

83 Spicy Berry: A velvety deep

berry tone channeling the elegance

of couture palettes. (Coming

soon!)

93 Restless Rosé: A rose pink shade

celebrating the timeless joy of

Yvresse perfume’s 1993 launch.

Matte or radiant? choose your

style

YSL Beauty’s Make Me Blush

Powder offers two distinctive finishes:

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minimizes shine, and creates

a flawless look.

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natural glow with a subtle luminosity.

Each shade is fully customizable,

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three satin finishes deliver a luminous

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Luxurious design, iconic details

Every Make Me Blush Powder compact

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pattern. Make Me Blush Powder is

more than just a makeup product—

it’s a couture accessory.

48-hour deep hydration

The skin barrier forms the outer layer of

our skin and acts as a protective shield

against environmental damage. A healthy

skin barrier retains moisture, preventing

dryness and providing defense against external

factors. When this barrier weakens,

the skin loses moisture and becomes more

sensitive. This is where CeraVe Moisturizing

Cream comes in!

Developed with dermatologists*, CeraVe

Moisturizing Cream helps repair and strengthen

the skin barrier with its three essential

ceramides, preventing moisture loss. Thanks

to its hyaluronic acid content, it maintains

the skin’s natural moisture balance and gives

Dare with Dua Lipa: express yourself

The Make Me Blush Powder campaign

celebrates the courage to express

yourself. Featuring global artist

and YSL Beauty ambassador Dua

Lipa, the campaign highlights the

empowering role of blush—not as a

symbol of shyness but as an act of

confidence.

In the film, Dua Lipa experiments

with various shades and finishes,

showcasing the versatility of the

blush from vibrant daytime looks to

bold evening styles. Dynamic shots

emphasize the intensity of the pigments

and the product’s advanced

technology, including its pore-smoothing

effect and 24-hour wear.

Dua’s fearless style and boundless

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unleash your courage, and express

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the skin a healthy, plump

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MVE Technology, it

keeps the skin hydrated for

up to 48** hours. Non-comedogenic and

fragrance-free, CeraVe Moisturizing Cream

is suitable for all skin types, including sensitive

and acne-prone skin. With its large

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for both the face and body. Repair your skin

barrier and enjoy long-lasting hydration

with CeraVe Moisturizing Cream.

*Developed based on the information and needs

specified by dermatologists.

**Instrumental test, 50 participants.

Türkiye may

emerge as

‘most reliable’

gas supplier to

Europe

Continued From Page 1

“This is a historic event. Russia is losing markets

and will incur financial losses,” Halushchenko

said.

The latest development may strengthen Türkiye

as a reliable alternative gas supply route

due to its geographical location and as a

country that produces its own natural gas in

the Black Sea as well as its well-developed energy

infrastructure, experts said.

If the interconnection capacities with Greece

and Bulgaria are increased, Türkiye has the

potential to export more gas to European

markets, they noted.

It will be possible for Türkiye to sell gas from

many different nations to Europe together

with gas produced inside the country, they

added.

“Many talks are going on now. But there is

no doubt Türkiye’s position [as supplier] will

be strengthened,” said Emin Emrah Danış, an

energy expert at MOBEN consultancy.

Since the Soviet era, Europe was the most

important market for Russian gas, and Russia

was Europe’s largest source, he noted, adding

that cutting off gas supplies from Russia may

push the countries in the region to seek gas

supplies from other countries.

“Türkiye has a well-developed natural gas infrastructure.

We can bring the gas and supply

it [to other countries,” he said, stressing that

it is one of the most important routes, especially

for Southeastern European countries.

“Turkey is now safest alternative gas supply

route for Europe since it has the capacity to

deliver both the gas it receives from other

countries and the gas it produces to European

markets,” Danış explained.


Economic Newspaper February

10 Please mention

2025

“Made in Türkiye” when writing to advertisers

RECEP ARSLANTAŞ

COORDINATOR

recep.arslantas@img.com.tr

Gateway to the

African market

Algeria continues to be an important

gateway to the African

market with its strengthening

economy and increasing potential.

The COSMETICA Algeria

cosmetics fair, which will take

place on January 22-25, 2025,

reinforces this position and attracts

great interest from Turkish

cosmetics exporters.

Thanks to investments in technology,

Algeria is expected to

grow rapidly in the cosmetics

sector and become a locomotive

sector. As Beauty Türkiye,

Pharma Türkiye and Made in

Türkiye export newspapers, we

will continue to contribute to

this development journey of the

sector. COSMETICA fair offers

a strong opportunity for Turkish

brands in the African market.

Goodbye until we meet in the

March 2025 issue of Beauty Türkiye

magazine.

Expert solution for dandruff

Dandruff is one of the most common

issues people face in hair care,

causing discomfort in the scalp

and visible flakes. However, Vichy

Dercos, the expert hair care range

recommended by dermatologists,

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are designed to reduce new dandruff

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with regular use and eliminate visible

dandruff up to 100%.

Vichy Dercos Dandruff Control

Shampoo:

Renew your skin with the youth vaccine

and start 2025 with a radiant start.

New year means renewal and refreshment.

This year, it’s time to pamper your

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Dr. Candan Mezili said, “Adding a touch

of youth to your skin in just a few sessions

allows you to participate in New

Year’s celebrations and new year beginnings

with more confidence. While

bringing your skin together with a natural

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the energy of the new year to your face.

This year, add more time for yourself

and your skin to your new resolutions.

Let the new year start more beautifully

with a renewed skin!”

Vichy Dercos Dandruff Control

Shampoo, the number one choice of

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This formula reduces itching

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Vichy Dercos Dandruff Control

2-in-1 Moisturizing Shampoo:

Vichy Dercos’s Dandruff Control

2-in-1 Moisturizing Shampoo not

only eliminates dandruff but also

moisturizes, softens, and adds shine

Add youth to your beauty!

What is Youth Vaccine?

Youth vaccine is a mesotherapy application

that renews the skin. Thanks to

its hyaluronic acid, vitamins and amino

acids:

- Deeply moisturizes the skin.

- Provides elasticity by increasing collagen

production.

- Reduces fine lines and skin tone

inequalities.

Who is it suitable for?

Anyone who looks dull, lifeless or has

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vaccine. It restores the moisture lost by

the skin and provides a natural glow, especially

in winter.

How is it applied?

to the hair. Developed with microbiome

technology and selenium disulfide,

this innovative formula helps

reduce new dandruff formation for

up to 6 weeks. It also helps preserve

the color of colored hair. It makes

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Vichy Dercos aims to control both

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dandruff and caring for their scalp.

This professional care series ensures

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of your hair, delivering long-lasting

and effective results.

- The procedure takes 15-20 minutes

and does not interrupt your daily routine.

- The first effects are visible immediately,

the skin shows a more pronounced

regeneration within a few weeks.

Advantages

- Natural Shine: Removes the dull appearance

on the skin.

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procedure.

- Pamper your skin and start the new

year with a radiant start!

The new story of your

skin with Sebamed

While your experiences leave beautiful scars

on your face, leave your wrinkles behind with

Sebamed Wrinkle Filler Anti-Wrinkle Serum.

Instant effect, long-term results!

Life is an adventure from happiness to ups and

downs... Our face is like a storybook that carries

every moment of this adventure. However,

over time, these stories can turn into unwanted

lines and wrinkles on our skin. This is where

Sebamed Wrinkle Filler Anti-Wrinkle Serum

comes into play!

Sebamed presents the new member of the

Wrinkle Filler Series by proving its expertise

in skin care once again. This serum, which is also preferred by

the famous actress Öznur Serçeler, aims to visibly reduce fine

lines while giving your skin the vitality it needs with its powerful

formula. The triple Hyaluronic Complex in the serum goes

down to the deep layers of the skin, locking in moisture and

offering a plump appearance. In addition, the natural firming

Paracress renews the skin texture and provides a smooth appearance.

These clinically proven effects are noticeable in just

four weeks! Stating that she has been using Sebamed safely for

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Meet Sebamed Wrinkle Filler Anti-Wrinkle Serum and start a

brand new era in your skin!

*study: Zurko, Madrid 2021.



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